Name: Seemi Reg # 6200 Final report on IMTIAZ SUPER MARKET Submitted to: Mam Samreen Muzammil . EXECUTIVE SUMMARY Imtiaz super market which was started in 1955 as a small grocery shop but then the business started to grow tremendously. attitude and behavior as Pakistan. . Because of the culture similarities HRM can be easily treated as India is much more advance in technology than Pakistan. PESTLE analysis of India allows MNCs to grow in their environment. Imtiaz store can be launched as multinational mentality. local products of India can be placed. Till 1973 Imtiaz store became city’s biggest departmental store with multiple branches in Karachi as well as in other cities of Pakistan. It now has a potential to expand the business to the neighbor country India which shares more or less same culture. and the products which are sacred in India can be restricted too. Being the bestselling super market Imtiaz is giving tough competition to the MNC’s like METRO and TESCO in Karachi. the administration can be decentralized. As India is advancing in technology and the changes in legislation gives opportunity to the foreign businesses to enter in their market. language. Brand positioning of Imtiaz store is quality experience in cheaper prices which results in customer loyalty. But they are quite economical in pricing so they are reasonable for all the classes. TYPE OF BUSINESS The family runs the business and its type is sole trade. Hakim khan Abbas. 2003: Imtiaz II at Main Shahrah-e-Faisal. Now it has over 35. OBJECTIVE Mr. this new store’s motive was safe and healthy products with best quality in cheaper prices. Hakim Khan Abbasi he named the shop over his son’s name Imtiaz Hussein Abbasi. son of Mr. Imtiaz Hussain’s objective is to convert the super store into highest selling hypermarket in Pakistan and to make customers for life. 2011: Imtiaz III in Nazimabad 2013: IV opened on February 22 at Khayaban-e-Ittehad. The business is now run by haji Imtiaz khan. As their business started to flourished and they had a good number of loyal customer. Low income class can have the good quality with cheaper prices while many of the customers visit only for the shopping experience EXISTING SIZE Currently Imtiaz super market has 5 stores in Karachi 1955: started as a small shop in Bahadurabad. 2016: V opened at Gulshan e iqbal Two others are in Faisalabad and Gujranwala . Mr. a well-known super store which was founded in 1955 as a very small grocery shop at Bahadurabad by MR.000 customers per day. Imtiaz Hussein intended to make a bigger super store which would make their customer more satisfied and hassle free as the small grocery shop was quite congested the new Imtiaz was formed on main Shahra e Faisal in 2003. loyalty and dedication lead to win the hearts of their new and old customers.INTRODUCTION IMTIAZ SUPER MARKET. TARGET MARKET OF IMTIAZ SUPER MARKET The bigger portion of the business is serving middle income class. Their commitment. bundle pricing. The distinctive factor of Imtiaz is that they have warehouses located in the store. .POSITIONING OF STORE The basic positioning of Imtiaz store is quality experience in cheaper prices. COMPANY’S MOTIVE TO INTERNATIONALIZE The main motive of making it international is to make the store more diversified In terms of products and have loyal customers worldwide Imtiaz supermarket has grown its network to the cities of Pakistan in very few years from a small grocer’s shop to a bestselling supermarket in different areas of Karachi as well as Gujranwala and Faisalabad and may expand to all big cities of Pakistan. CUSTOMER SERVICE Customers can place orders in advance with surety to drop the product with safe and fast delivery According to the owner of Imtiaz they work for late hour’s delivery as well for the loyal customers They also provide premiums.000 customers per day with 35.000 varieties of different goods and products. The yearly turnover of Imtiaz supermarket is Rs 40 billion to Rs 60 billion. They provide shopping and grocery under one roof which is why people consider it more than other stores. They import western brands products as well. coupons. giveaways etc. The quality of the product with lower prices always attracts consumers especially in FMCGs. These are the key factors because of which Imtiaz can be successful in expanding internationally. Imtiaz store serves 70. Mostly customers are covered at Bahadurabad and Awami markaz. Imtiaz own products and other brands as well. discounts in all stores for customer satisfaction The principle which they follow for customer facilitation from the beginning of the venture is that they give 30% profits to the customers by premiums. They are also ahead of the MNCs such as Metro cash and carry (German wholesale and retailers) or Tesco which has recently started in ocean mall Clifton Karachi. Positioning of Imtiaz is maintained in the target audience by its massive collection of products. discounts. It has become a leading superstore chain in the country. christens and Hindus. Type of government in India is federal republic which relies on English basic law. The bigger chunks of consumers of Imtiaz are masses. There were many government companies In India which were giving best performance but then ultimately had pressures of government so they turned into private companies. The major political factors which affect the businesses are as follow: Through privatization the government influence of running the business and favoritism recruitment reduces. food. sugar and other staple foods with other FMCGs.MARKET INFORMATION/REASON BEHIND EXPANSION ACTIVITY Imtiaz superstore is a Pakistani brand which focuses mainly on the grocery e. Imtiaz supermarket as a leading store in Pakistan can have a better and safe expansion if they start their venture from the neighboring country i-e India. This leads to a better environment good productivity and brand image worldwide. and Environmental. Pakistan has a totally different culture compared to the western side of the world. Social. India’s Political environment is quite stable for the nationals. Legal. . India has an act of free enterprise through which companies are free to do business in India. rice. wheat.g. Expanding Imtiaz supermarket globally the very first country to initiate is India because of the culture similarities between two countries. Pestle means Political.(https://www. The only country which shares the same culture in many ways is India which has a bigger number of middle and lower class population similar to Pakistan.scribd. there are separate laws for three major communities or religions i-e Muslims. Through International trade act foreign trading is easy going in India . seasons. languages. India and Pakistan both are agricultural countries and mainly have same religion. PESTLE ANALYSIS In the startup of any business PESTEL analysis of the country is very important to conclude that it will be in favor of the business or not.com/doc/29980456/PESTLE-Analysis-of-India) POLITICAL India is known as the biggest democratic country in the world. Although Imtiaz is giant in Pakistan but can easily face failure if they expand in west in the startups Because of culture difference and extreme competition. Technological. The PESTLE analysis should give a clear for the target market. Economic. PESTLE analysis is the external macro environment of business which is not controlled by the business but have a great influence on the business they should be considered when making business strategies. race etc. But still there are huge differences in the PESTLE situations of both countries the following are the PESTLE analysis of India for starting Imtiaz over there. or product development. services etc. (https://www. are included in social factors it can include the population the demographic.php) TECHNOLOGICAL For the growth and development of business and economy science and technology is an integral part for every country.com/essays/economics/pestel-analysis-of-indian-business-environment- economics-essay.com/doc/29980456/PESTLE-Analysis-of-India) India has a great IT development which is funded by government.scribd. the natural resources of India are being utilized on the optimum level for the betterment of socio-economic environment.scribd.ukessays. innovation etc. fashion. Through these percentages business make their structure of production. industry. The advancement of technology results in reduction of cost. he wants his country to be in world’s top 50 countries which are comfortable for doing business.1%. The percentages: 0-14 years are 31. 14-64 years are 63. these strategies will lead to a better economy which means better image of the country.uk/government/publications/overseas-business-risk-india/overseas-business- risk-india) SOCIAL Changes in trends.1%. India is ranked as the world’s second largest populated country the population is approximately 1. technology etc. account debts etc. Modi is planning to make India export aimed manufacturing Centre. (https://www. The government has a wide range of ideas to make Indian economy stable example ‘make In India’. India is the second largest country is the world with 900 million mobile users and around 108 million people has an access to . the businesses started to run again with the confidence of having a stable future. their target market.in 2014 when Modi government took over the growth incredibly increased. trends turnover etc.8%. (https://www. and above 65 years are 5.(https://www. inflation crises. psychographic of a particular region which will create an impact on strategies of businesses. If the government isn’t stable no businesses will be interested to invest in the country.com/doc/29980456/PESTLE-Analysis-of-India) ECONOMICAL India is managing to sustain its growth.1 million. ‘clean India’ etc. And is continuously improving and recovering from global crises.it is now comes in the basic and fundamentals of economy for the areas of agriculture. This will gradually have a bigger impact on long term economy of India.gov. quality and quantity. The Indian government is growing up again after the arrival of new Prime Minister Narendra Modi in 2014. i-e parliament and country’s legislatures.com/doc/29980456/PESTLE-Analysis- of-India) ENVIRONMENT: The industries and urbanization in India is making air polluted thus making it difficult to have a clean and healthy environment. consumer protection act 196. The employees are trained to behave well and to look after consumer queries. These laws and legislation are helpful for the companies in demand and costs. employment law.pdf) . (https://www. licensing. While starting business in India companies have to take permissions like copyrights. This will have low global integration and higher national responsiveness.ukessays. Some of the examples of these legislations are: trade mark act 1969.scribd. standard of weight and pressures act 1969. attitudes and behaviors are same in both countries it will be easier for Imtiaz super store to have decentralized operations. language. essential commodities act 1955. thus it will evolve in multinational mentality as the culture. Other environmental issues includes premature deaths.edu. trade and product restrictions etc.szabist. personal control in placement of products giving them command to operate it domestically. Legislations like discrimination and disabilities.internet making India third largest country for this attribute. There are more employees in grocery area because most of people come to Imtiaz for grocery shopping.php) EVOLVING MENTALITY Imtiaz superstore is planning to start the venture in India with its existing manufactured products (Ponam) as well as can place the local products of India with addition of imported products. (https://www.pk/Publications/Books/RetailBook.com/essays/economics/pestel-analysis-of-indian-business-environment- economics-essay. and they speak Urdu which is national language of Pakistan. Dress code of Imtiaz is blue colored t shirts.com/doc/29980456/PESTLE-Analysis-of-India) LEGAL: The legal environment of the country has a significant role for other businesses to start. The legislations are passed by the higher authorities. From state government and central government (https://www.scribd. recycling of products and natural resources. HRM ASPECT The minimum qualification of workforce of Imtiaz supermarket is matriculation. increment of wages of labors and pension. child labor etc. (http://www. From past years India have changed some laws and legislations that helped the country in developing a better position in the world. INNOVATIONS Future innovation which Imtiaz could do is to work more and more on e-commerce. social or political crises could be the factors which can hindered in growing to the environment of the other business it should somehow match the culture of their own company. how much flexible is for them to interact with new staff or organizations. giving more job opportunities for the people of India and Bangladesh. grow and expand. A company should always know the culture of their businesses and try to expand accordingly. natural or economic. super markets and brands through internet and they wanted them to start their venture in India. They can install virtual screens with QR codes as technology is advancing in all other countries they will be first to do it in Pakistan. consumer buying process as how many times do they go to buy the products and how much they spend on grocery or utilities etc. online shopping because people now want everything on their doorsteps. They have a culture of doing part time jobs at call centers etc. organizations or even competitors. radio and internet which created a need for them to have their own money. it is seen that consumer psychology is changing towards new and different methods. this will help the organizations to make their marketing strategies to have more consumers which can relate to their business As the technology is advancing. They used to have a pattern of saving more and consuming less but as western culture is influencing worldwide Indians have also started consuming more and more to show status. Supermarkets and grocery stores are a must in every country. The young generation of India is grown up with TV. good living standards which will eventually open opportunities for all the retail business to start. FMCGs have the highest ration of consumption in all markets.g. social classes ratio. It should know the culture of the area they are expanding. how they treat to the new employees or even the organizations they are dealing with. or influence by other countries. However every country have different pattern of buying products especially food and grocery. interests. (https://www.. However culture keeps on changing time to time through new technology. Imtiaz can make a mobile application in which there are multiple deals and discounts so people would have CULTURAL INFLUENCE Cultures in business define country’s values. How top management treat their lower level staff. opinion.slideshare. technology. their religion.net/archit87/impact-of-cultural-change-in-retailing) . behavior attitudes of organization and their workers. as a result many of the MNCs are starting up in India and growing tremendously. Many organizations have gone global by adapting the culture they are going to. Indian consumers are also the ones which have changed incredibly in one or two decades. how much incentives they give to their workforce. The research on cultures includes all the characteristics of society e. The urban population knows the different western shopping malls. consumer behavior. accessories and cosmetics with local and international brands. They are best in quality with cheaper prices. flour to apparel. In near future they can evolve in to a complete hypermarket which will include all the products from wheat.CONCLUSION AND RECOMMENDATION Imtiaz is a leading store in the food industry of Pakistan. and have well planned inventory and warehousing. people have a blind trust on Imtiaz products and enjoy the experience of shopping there. They always have seen to accomplish their goal. For the current market they can work on the parking inconvenience and the congested environment that will create more good will among their customer. The expansion in other nations can be challenging for them but they will make it possible by their pricing strategies and trust of people. rice. . have a customer loyalty as a great achievement. slideshare.scribd.ukessays.com/doc/29980456/PESTLE-Analysis-of-India https://www.com/pakistani-brands-found-success-global-competitors/ http://aurora.com/essays/economics/pestel-analysis-of-indian-business-environment- economics-essay.uk/government/publications/overseas-business-risk-india/overseas-business-risk-india https://www.gov.com/news/1142028 https://www. REFERENCE https://www.php https://www.net/sandhyapillai5201/technological-advancements-in-india-34507898 .dawn.pakistankakhudahafiz.