MBB Value Growth SolutionHuawei MBB Value Growth Solution, whose key component is service control gateway (SCG), including charging & service control gateway, optimization & adaptation gateway, PCRF and Rating Engine, provides a solution with refined traffic operation, quicker customization and powerful integration. Challenges With the construction of new generation networks and the development of terminal capability, more and more data services are booming explosively. Meanwhile, the operators are facing much more opportunities and challenges. In MBB business operation, there are three big challenges posed to operators. First, operators fail to catch up in proportion the revenue with the explosive growth of traffic. How to increase data service revenue? Second, to avoid network congestion, high cost investment is needed for capacity expansion. Moreover, low value services occupy the most of the bandwidth. How to optimize and utilize the traffic? Third, dissatisfaction about data service experience has become one of the top MBB user complainants. How to improve end user surfing experience? MBB VGS provides a solution to the challenges mentioned above via flexible data service charging and control, network utilization and surfing experience improvement to help operators boost the data service ARPU, increase ROI and upgrade the value chain. Our Solution Huawei MBB Value Growth Solution, whose key component is service control gateway (SCG), including charging & service control gateway, optimization & adaptation gateway, PCRF and Rating Engine, provides a solution with refined traffic operation, quicker customization and powerful integration. duration. Refined operation is carried out for inserting mobile advertisements into original web browser pages based on advertisement attributes and user behavior analysis. to ensure effective implementation and smooth operation of the business. connection. data services and helps existing operations in successfully transforming into a smart traffic operation. The customization of bandwidth can be done through webpage/video compression. It can wrap various policies. User information forwarding function/enrichment function can selectively transfer user information to help operators upgrade the value chain. Flexible Data Service Charging & Control Huawei Smart DPI. transportation protocol optimization. including character set conversion. It can also provide different charging policies to combine different traffic. MBB VGS solution can protect existing investment and bring steady revenue flow for the operators with the following main features. helps with refined and visualized operation. and different bandwidth. This improves the . content charging. It also realized rapid growth of revenue. P2P and VoIP service restriction. different content. better utilization of the bandwidth is done via traffic optimization technology. duration charging. Powerful and flexible operational control provides powerful and flexible billing service control capabilities to help operators build a network that can operate to enhance the mobile user's ARPU. into personalized packages to meet diversified demands of different crowds. which identifies over 800 protocols. Hence. such as content based charging policy. The solution helps ensure the growth of higher-value services like email. TCP/IP. accumulated volume or duration. The same network could bear average 30% more services than before. image format conversion and compression.In a word. video optimization and content cache to reduce access latency by avoiding network congestion. MBB VGS helps to manage users of different types in different ways. Network Utilization Increase With MBB VGS. MBB VGS helps operators to set flexible bandwidth for users according to different protocols used by the users. network resources can be properly allocated and different types of users can be served differently. As different users have different consumption capabilities and service usages on the mobile data service network. bonuses and promotions based on different services. bandwidth operation policy etc. Surfing Experience Improvement MBB VGS solution provides abundant end to end network optimization and selective content adaptation. volume charging. service protocol. The MBB VGS supports various charging strategies such as service protocol charging. AoC (Advice of Charge) management module provides multiple tariff notifications. and implements bandwidth control policy by user profile. location and terminal type through automatic protocol adaptation. URL. fixed rates and contents. event charging. access control policy. Hot website/video/P2P file can be cached periodically or based on click numbers to avoid re-acquiring data that has already been retrieved and can reduce the traffic from internet by minimizing the bandwidth utilization. streaming media and music. peak hour. webpage adaptation and compression. Telefonica in Latin America. . Cell C in South Africa. etc. MegaFon in Russia. It is selected by Etisalat in UAE. delivering services to 1. TATA in India. it brings about a better experience for high valued users. Camshine in Cambodia. and multi-dimension access control protects users and mobile network from dangerous intrusion. Huawei has successfully delivered the solution that enjoys a very important position in MegaFon's future-oriented strategic layout.web access experiences of the selective subscribers as the terminal content adaptation service reconstructs and optimizes the contents on a Web page so that mobile subscribers can access the open contents on the Internet through their mobile phones. With Video optimization. buffering time for the video is reduced for users to enjoy high quality videos. Thus. the solution is widely accepted all over the world by more than 114 operators in 73 countries worldwide. China Unicom. Benefits & Applications Since MBB VGS solution can protect existing investment and bring steady revenue flow for operators with a Safe & Green Mobile Internet. webthreats etc.6 billion subscribers worldwide. increases the usage and attracts more and more end user to mobile data services. It provides the legal browsing-content without virus. China Mobile.