HERO HONDA-Advertising Effectiveness MBA Project Report Prince Dudhatra.

Prince dudhatraINDUSTRIAL TRAINING REPROT ON HERO HONDA Project Topic Advertising effectiveness Prince dudhatra DRCLARATION Prince dudhatra PREFACE “The experience is like adding sugar to sweet” Practical study plays a vital role in the field of education. It has been introduced for the students to get practical knowledge along with the theoretical knowledge; only bookish knowledge is not the right way of learning anything especially for the management students. How management principles are implemented in business can only be known through practical study, students can well become aware about industrial environment like problem, opportunities, different situation etc. this helps the students for better understanding and also gives then a chance to show their skilled & ability. According to the above reviews our Saurashtra University has included practical study of any industry and viva of it as paper, with a view to expand my boundaries of thinking about implication of the theoretical knowledge in practical field I have preferred “HERO HONDA MOTORS LIMITED” for the same. It was really a niece experience for me to do marketing research of such a reputed company, which is world’s No.1 motorcycle selling company. It is matter of great pleasure to present this report work, research in this unit has helped me to gain lots of practical knowledge which I am sure would benefit me in future. Prince dudhatra ACKNOWLEDGEMENT “Success is the mixture of guidelines, hard work and cooperation” Industrial development has its own importance in every country. Industrial development is called the Barometer to measure development of the country. India is also one of the developing countries. People are trying to develop its industries more & more in different state of India. It is a matter of great pleasure and satisfaction to present this project work undergone at “HERO HONDA MOTORS LIMITED.” It’s my pleasant duty express my profound gratitude and extreme regards to Lr. Nirav S. Joshi under whose kind and pinpointed guidelines, I could be able to complete my project work in time, without whose learned and capable guidance and encouragement this work could not have been possible. I am also heartily thankful to the Director of Geetanjali College Mr. Shialesh M. Jani without whose permission the training could not have been possible. Prince dudhatra I owe a deep sense of gratitude to owner Mr. Ranjeetbhai Chauhan and other staff members of “JAI KHODIYAR AUTO CARE PVT. LTD.” who had spent their golden time for providing me all necessary information. Throughout the training every person has been ever ready to help me whenever I approached him in spite of his busy schedule. I would also like to be thankful to my family members, friends & well wisher who directly or indirectly helped me a lot. DATE : PLACE : SIGNATURE (Tank Niraml R.) Prince dudhatra INDEX Sr. no. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Particular General information Models and Sales of company Research methodology Advertising Objective of study Overview of splendor plus Analysis and interpretation Suggestions Hero Honda at it’s best (Achievement) Limitation of study SWOT analysis Conclusion Bibliography Page no. 1 13 20 32 42 43 45 65 66 69 70 71 72 Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra Prince dudhatra