PREFACEBeing a BBA student industrial visit forms an essential part of our course. As management is a sciences and universally applicable, it is in all organized efforts be it a business activity or any other activity. For achieving perfection in the field of management, one must have both the knowledge that is theoretical as well as practical. Keeping all in view the importance and benefits of both the type of knowledge, we can get the theoretical knowledge from our book but practical knowledge only from the visit of different types of industries. All qualities are nearly become compulsory especially for the students of management. According to the second year B.B.A programmed. We have to focus only a particular function of a company like production, marketing Dr. Personnel etc. so the visit is very useful in the sense that it has developed our skills in analyzing, observations and interpreting marketing function like customer care, advertising, sales promotion, packaging distribution strategies, domestic sales etc. ACKNOWLEDGEMENT Through this acknowledgement I express my sincere gratitude towards all these people who helped me in this project, which has been a learning experience for me. First of all I would like to thank our director “Seema Hariramani” for encouraging me for my practical study finally. I express my sincere thank to Seema maim who guided us throughout project work & gave us valuable suggestion & encouragement. I also thank those whose helps me in this project export directly or indirectly. Last but not least, I am thankful to my parents and my dear friend for their constant inspiration and loving support. -PADALIYA DHAVAL S. INTRODUCTION TO ICE-CREAM INDUSTRY Ice-cream industry technically encompasses ice-cream made from milk as per government of India definition icecream, made from vegetable FAT any item. Other than milk are not to be considered frozen desserts. Ice-cream is a value added dairy product of ice-cream industry. Due to the entry of multinational companies, the markets are likely to expand to folds in the future year. Yet now been developed fully in eastern countries as that of western world. Due to the competent technology, ample crouches and efficient management of multinational company have dominated the market share in ice-cream industry in India. India is an agriculture base country because of large number of chattels and large milk production. Most of the dairy and ice-cream industries have developed in India because of large milk production and hence India is well known in the world. Ice-cream industry has brought a magnificent chance in the rural economy as it provides employment to the marginal former. Today, the competition in ice-cream industry is very large. The players in their game of competition are Amul, Kwality walls, Vadilal, Havmor, Dairy Den etc. as ice-cream has been a regular addible item its consumption is more. In 1983 Indian government issued a control policy over, the ice-cream industry in which the certain price level were fixed. The successful competition of this millennium not only enterprise but also sound management in effectively managing their international business process to create and deliver the devious customer value at least possible cost. This came as a surprise to most of his colleges and friends. Havmor is the oldest ice-cream manufacturing unit. Then the . In 1994. career as a ground Engineer with BOAC and turned into an entrepreneur. But the biggest surprise was the product he chose to manufacture “ice-cream”. It has a good market share in the state along with its competitors.INTRODUCTION TO HAVMOR Havmor is an experience. Havmor ice-cream was launched in India way back in 1944 by me Satishchandra Chona. Vadilal and Kwality walls. It was establish before independence. Mr. It has been processing by leaps and bounds though there were some problems. Dairy den etc. which has been successful gunning last 58 years. It was establish in the year 1944. The management chose the brand name “Havmor” for its product change in 1944. It has also stood the fierce competition form. In other words “Havmor” can be described a co-operation.Satishchandra Chona suddenly put breaks on his successful. but in the 58 year running it was counted a good name for itself in the local market. MNC’S like baslcin gobbins. The brand name “Havmor” means to “HAVE MORE”. This unit though oldest just operator’s within the broadens of Gujarat. Since then the unit has never looked back. and also from local industries like Amul. Vijay Satellite. . This has been their formulas to success. Gallops. Vastrapore Lake. They have means made a compromise on name of quality. Bopal and Baroda and over 5000-dealer across Gujarat. Panchvati. Havmor has a state of art bakery too. Municipal Market. fast food & parlors on Relief Road. The modern ice-cream factory in Naroda work I sync with demand. It reaches hundreds of thousands of consumer through 12 restaurants. Thaltej. Navrangpura. The main highlight of Havmor food Pvt. The main objective of this enterprise is to provide maximum satisfaction and welfare to employee by providing those fair wages and other facilities to create a healthy industrial collation. The first stop was Dehra Dun next came Indore and finally he took his ice-cream business to Ahmedabad.partition of India happened and he had to relocate his venture. Rajpath. is best quality at consumable price. The other objective is to earn profit by fulfillment social objectives.Ltd. Today Havmor is popular house hold in Gujarat. Shri Satishchandra Chona left Pakistan along with wife Shri Nirmal Chona in 1948 and reached Ahmedabad via Dehradun and Indore. Ice-cream in Karachi. Pradip Chona joined business fulfillment in 1974. Shri Dinanath Chona of carry home. Panchvati. He learn the art of icecream making. Vijay Charrasta in Ahmedabad and Baroda after graduation. . Mr. experimental with selling and other innovation that were popular in Pakistan. By 1953. Havmor held icecream factory at Naroda. It all began with “Havmor” founder Shri Satishchandra Chona on his visit to his uncle. he took the initiative of learning how to mix the best ingareduts in the right quantity. Mrs. Relief Road. SAFAI. Rekha Chona learnt secret formula used in mixing the emulsifies and stabilizer in icecream and standardize the message for snacks from in laws. Earlier in house bakery items and ice-cream making was done at Relief road with expansion. the founder buys a place on Relief Road on the condition to serve only vegetarian food and coined the name Havmor for a quality product that offers vale for money. Ahmedabad in the year 1955. With outlets at Navrangpura. The founder began the Havmor legend in Ahmedabad on the slogan “ACHHAI. now it is considered to be one of the favorite ice-cream brands today. SACOHHI.THE STORY OF HAVMOR Havmor began in the 1944 at first in Karachi to a lorry at Kalupur. She is also a part of business master Anil and Miss Rita will be the next in line to carry on the Havmor name if they wish. GROWTH AND DEVELOPMENT . it’s excellent their minimum product is 40 ML and maximum of 4 litters.e. As unemployment is main problem of our country it provides employment to 200 workers in a single manufacturing unit. Although this profit is less i. Its annual turnover is RS.After the establishment in 1944 in Karachi the company has progressed nicely because of some seasons but had earned a good selling. 25 they provide some amount of donation to blind man association the distribute their products very nicely throughout the state. COMPANY PROFILE . These are also research & development in company.60 crores. The main thing is to be noted is that it has 150 different varieties of flavors and ice-cream. The company is producing or making 3 new flavors in every three months. 9) Main Outlets:.Mr. ⇒Chairman:. Expansion underway. Asarva Road. Caters:. Ahmedabad. C. of parlor & restaurants spread out in .Private limited 3) Established year:. Among The top three in sales.Road.HAVMOR FOODS PVT. Ahmedabad.HAVMOR FOODS PVT.LTD.1944 4) Factory Address: .LTD.Pradeep Chonna ⇒ Managing Director:.1) Brand Name: .Panchvati Circle.Mr.G. 5) 6) Good Taste:strategy 7) A great Business Current Market: Status:.Total 8 no. 2) Type of organization:.Pradeep Chonna ⇒ 8) Dealer Network: .5000-plus.Blue chip ice-cream brand of western India. Naroda. 1st April to 31st March 14) Quality controller:.600 13) Accounting year:. 11) Competitors:⇒Amul ⇒Vadilal ⇒Dairy Den ⇒Kwality walls ⇒Other local Industries 12) No of Employees:.B.Ahmedabad and Vadodara.Ahmedabad.Chitra Iyer 15) Production Manager:.Ramesh . 10) Headquarter: . SACHCHAI. Today decides later Satish Chonn simple philosophy still continues to be the corporate axiom of the Havmor conglomerate. Truthful. Truthfulness. the founder of Havmor began his enterprise half a century ago with a sample guideline ACHAI. Clean” enterprising ethos. and the company’s trade practices are kept totally transparent. and the company values its entrepreneurial self esteem. The whole manufacturing process conforms to global standard of hygiene. It has also diversified into other food items through a high profile restaurant chain. market image and reputation for financial up rightness above its pure business interests.MISSION “Good. Base on new generation technology and in house. . The Company keeps formulating new tastes at frequent intervals and surprising its consumers. Satish Chona. and Cleanliness) The succeeding generation at the help of company translated this axiom into a way of life and business only the finest ingredients go into making of Havmor icecreams. SAFAI (Goodness. ORGANIZATION CHART CHAIRMAN MANAGING DIRECTOR FACTORY MANAGER PURCHASE MANAGER HRD MANAGER MARKETING MANAGER ACCOUNTS MANAGER FINANCE MANAGER MAINTENANCE MANAGER QUALITY MANAGER CONTROL MANAGER STORAGE MANAGER DISPATCH MANAGER . The . weight and prospects of the raw materials through process. in the sections one by one steps about the procedure of product can be seen the details about the sections are as follows. The heavy machines are installed here the unit 3 compressor which help in codling the ice-creams. size. Which can satisfies human needs by processing it through manpower or machine. 1) MAINTENANCE UNIT: This is the main unit of the company. There are several sections in the unit. This unit also countries to boilers. There is generators also because incase of a power failure. 2) MANUFACTURING UNIT: In this plant all the required raw material are mixed and then it is processed the raw material goes through many Thom formations before it becomes the final product. it has to be switched on to keep the product fresh and cold. In short the creation of an object or services making necessary changes in the shape.FUNCTIONAL DETAILS PRODUCTION DETAILS Production means to convert the resources or wealth obtained from nature in to production. chocolates etc. 3) RAW MATERIAL UNIT: In this unit all the raw material. The treatment is very much necessary because of the government policy that the chemical before disposing. 4) COLD STORAGE UNIT: The prepared ice-cream comes to the cold storage through a tunnel pipe. At most each taken on aspect of quality. 6) LABORATORY: The laboratory of Havmor takes care of hygiene of the products each and every product is checked and certified over here before being launched. are thoroughly inspected and checked and coasted in oven before sending it for flavoring on essentially. 7) PACKAGING UNIT: .actual processes of making ice-cream starts and after icecream are manufacture and they are to the cold storage. the temperature in cold storage is between -25c to -27c icecream is taken out of this unit as per the order. 5) ETP UNIT: ETP means effluent treatment plant there all the waste water is treated thoroughly and disposed off. such as milk powder. The whole process is automatic. dry fruits like kaju. In this section the packaging of the product are done. Besides it is the store room where the packets are and used where necessary. . The manufacturing date and best before information are labeled over here. PRODUCTION PROCESS MILK CAN PUMP TANK MILK CHILLER MILK STORAGE TANK MILK CHILLER HOMOGENSER BATCH PASTEURISER AGING VAT FLAVOUR TANK BATCH FREEZER CONTINUOUS FREEZR CAND TANK CHOCOLATE COATHING TUNNEL CONE MACHINE CUPFILLING MACHINE TO COLD STORAGE PACKING TABLE PACKING TABLE TO COLD STORAGE HARDING TUNNEL TO COLD STORAGE . NEED OF FINANCE: In a business unit need of finance arise due to the following reasons. We can also called capital as a “Blood”. 4) For the purpose of Diversification. 1) For the purpose of Expansion. 2) For the purpose of Establishment. Therefore it must be systematically maintained planning is one of the most important activities of the financial manager to obtain. Therefore the cash and bank balance of the company are maintained at optimum level for this they can use the system of investment in reserves also. 3) For the purpose of Renovation. Cash is the most important current assets for the operating of the business run on a continuous basis for the smooth running of the company. There should be sufficient cash neither more is shortage will intercept the firm manufacturing operation while exclusive cash supply remains idle. . Financial management is one of the managerial activities of planning and controlling the firm resources.FINANCIAL DETAILS The finance management is the dynamic and important function of the company. . Finance function as procurement of funds and their effective utilization in the business. Finance is the task of providing funds needed by the enterprise on the term that are most favorable to it keeping in view the objective of the enterprises.The company follows the mercantile system of according and recognizes income and expenditure on accrual basis expect subsidy. There are 3 shifts from the workers in Havmor each shift work on the mixing on manufacture unit. achieve optimum employee involvement at all levels foster a sense of symbiosis. hygiene and good taste. Create a corporate environment where the employees feel proud of being part of the Havmor legacy. They are paid fair wages and bonus is also given every year. But what is still more important of people who are working on these factors. As Havmor is basically and icecream factory. It means the utilization not only of physical factors. There are in all 650 members who are either divided batch on production wise or category wise. whiles the order one is in charge of cold storage. inter-dependence and co-operation between all employees. the work has to be continuous workers get good facilities timely incentives are given to motivate the workers. Ensure that all employees participle in the quality process in one form or the other.PERSONNEL DETAILS Personnel management is a vital part of the organization. Make everyone in the company from the chairman to the person on the shop floor share the responsibility of maintained the Havmor traditions of quality. . RECRUITMENT & SELECTION: The Recruitment is done formally. Some special programmers such as meeting at quality circle are also done to know the hidden qualities of the employees and those special skill identifications programs are also held for this purpose and prize are also given. A monthly journal is published by the firm in which the photograph of present top management is printed moreover the employee who has done a extraordinary work is given a reward and an achievement along with the photos of part is also given. EMPLOYEE BENEFITS AND FACILITIES: The employees here are taken good care. They are paid well and on the other hand many other benefits are also given on special occasions all the families are invited to the factory. A part from these movie shows this helps them in getting motivation. Separation can be done in 3 ways: . Many appraisal programs 2 day micro program is also given the executives. That is the recruitment is done by application education is necessity for getting job in Havmor for the technical department persons from ITI & Diploma are preferred. The actual selection process starts with retention of the employee and them hi is promoted and at last he is grayed. As there is a computer laboratory and registered office computer engineer as well as management students are also femoral for the same. The problems of employees are beard and steps on measures are taken at grass good level. . Not only this but if the suggestion are worth while they are revered with nice such as 1 Tola gold. masks and gloves employees’ safety is taken at most cases. Training is given to the Havmor bottom level management while development programs are meant for the top level management. There is a suggestion box in which the suggestions of employees are taken into account. The salary is given by 3 ways either by government acts on by the length of the work on by performance. The employees here are provided with uniform. a bicycle on other gifts 25% discount is given to workers at all Havmor product.1) Resignation 2) Retirement 3) Terminated The advertisement for personnel area given in meals papers on to consultants on is references. cap. TRAINING & DEVELOPMENT: Different types of training and development and taken for the executives of Havmor ice-cram. . Rajkot and Surat whichever not hot markets of the company under their regional officers there comes distributors 200 outlets under distributors works to make available ice-cream to the ultimate consumer. Kamal Desai there are 3 regional officers inceptively in Ahmedabad. also 7 exclusive famous parlor in Ahmedabad work directly under the regional manager in charge. Havmor delivers “quality. Kamal Desai handles and he works directly under the general & manager Mr. The whole scenic become under stable with the help of following diagrams.Ltd. cleanliness and value to customers around the Gujarat. . Basic ideas of packaging and designing comes from marketing work is governed by Mr.ORGANIZATION OF MARKETING DEPARTMENT The marketing department of the company Havmor Food Pvt. Pradip Chonn. Kamal Desai under Mr. service. The marketing manager Mr.. The marketing department cap not accomplish this goal by itself it must team up closely with other department in the company and partners with organization through out it entire value delivery system to provide superior value to customers. The aim is to know and understand the customer so well that the product or service gift and sells itself. facts are needed for better decision making for better planning and for better programming. for profit or non-profit domestic or global. whether large or small. The foundation of marketing research in an organization which deems. its . Marketing research is the practice of gathering and interpreting. facts per to any phase of the marketing activity. but sound marketing is critical to the success of every organization. This marketing calls up every one in the organization “TO THING CUSTOMER” and to do all they can to help create and deliver superior value and satisfaction. Some people think that only large business organization operating in highly developed economies use marketing. The aim of marketing is to make selling superfluous.MARKETING DEPARTMENT MARKETING: The goal of marketing is to create customer satisfaction profitable by building value added relationship with important customers. selling advertising and sales promotional distribution structure. The research in solves the collection and analysis of data or information bearing on the different aspects of marketing effort or a firm. wants and values of a target market and consultant adepts itself to deliver the desired satisfaction more effectively and efficiently them its competitions. STRUCTURE OF MARKETING DEPARTMENT . effectiveness of personnel.key task is to determine the needs. pricing policy. Marketing research concentrate on the study of product planning and development. GENERAL MANAGER MARKETING MANAGER REGIONAL MANAGER REGIONAL MANAGER REGIONAL MANAGER DISTRIBUTORS DISTRIBUTORS DISTRIBUTORS FORECASTING DEMAND . They also adopt market survey and consumer is there for knowing the buying behavior of consumer producer need & wants. Forecasting demand for the non-durable product is not so easy because it has fluctuation in demand through out the year 50 unstable the demand more the company need accurate forecast elaborated forecasting procedures. According to netter & washed man business forecasting demand refers to the anticipation of buyers want under given set of future condition. MARKETING SEGMENTATION .Forecasting demand is the estimation of the relevant events of future based on the analysis of their past & present condition behavior future can not be probed unless one knows how the events have occurred & how they to accruing presently. A good forecasting is a key factor sin company’s success. They adopt various techniques for forecasting demand. Havmor has performed well in forecasting demand even through they product demand is unstable during the year. the purpose of segmentation is to determine the largest consumers to prepare appropriate. in Gujarat it has good market shares. The market segmentation is done on the basis of the 3 variables. It has market mainly segmented for kids. 2) DEMOGRAPHICAL SEGMENTATION: Havmor Ice-cream Company had market segmentation base on demographical factor such as age. 1) Geographical segmentation 2) Demographical segmentation 3) Behavioral segmentation HAVMOR SEGMENTS THE MARKET ON ALL ABOVE BASIS: 1) GEOGRAPHICAL: Havmor industry has segmented its market mostly in western region.Wherever a market for a product or service consist of two or more buyers the market is capable of being segmented that can be divided into meaningful buyer groups. It has lunched various kids of Candies mainly for kids at the some time kind cones and Chocobars are the first . It has also marketing Northern and south region the Market is segmented mostly in Gujarat. It lunched special flavors for different age people. teenagers and middle age people. The Ice-cream industry usually adopts geographical segmentation. Diwali and other festivals. It also segments its markets based. 3) BEHAVIOURAL SEGMENTATION: The company also segments its market base on the behavioral factor like occasions Havmor use occasional segmentation for its product. While middle age people prefer family pack flavors.choice of teenagers. It launches certain new flavors for the festival like. Navaratri. it has launched “August-15” flavor for this memorable occasion. MARKETING MIX . But Havmor had given equal importance to all the segmentation and emperor of “Havmor Ice-cream”. On some occasions like golden jubilee of independents day. marketing mix is dynamic concept as it keeps changing in the market condition and environment. The rout over which the product should be moved from the producer to the consumers has to be selected. utility etc. . selling social contacts. competition government several other factors control several other factor should be considered before taking vital decision on price. publicity etc. Product mix shaped design characteristic. which constitute the case of company’s marketing system. it is the policy adopted by the producer to gain success in marketing. Promotion mix method of communicating with consumer through person. It is the concerned with the infirming and persuading the customers about products of the film. It involves questions as to number and type of middleman means of transport storage system. the promotional activity are interrelated because decision in one oral affects the other. advertising. price policy. demand.If the combination of the various function of marketing identified through demand and supply. discount and credit care cost. Price mix involves decision regarding base price. It is the combination of four inputs. Place mix is concerned with linking the seller and the buyer. The product price structure. The combination of the enable the management to take care of the needs. PRODUCT .The fears are the weapons in the arums of management with which it flight at it rivals in the market for the large share of sales and greater goodwill. required and expectation of the identified consumers. The most basic level is the core product. Product planners need to think about the product on three levels. ACTUAL PRODUCT: A product parts quality level features. organization and Ideas. Core product is the problem solving services on core benefits that consumer are really buying when they obtain a product. acquisition use or consumption that might satisfy a want or need. It includes physical object. packaging and other attributes that combine to deliver core product benefits.Any thing that can be offered to a market for attention. CORE PRODUCT: The problem solving services on core benefits that consumers are really buying when they obtain a product. brand name. AUGMENTED PRODUCT: Additional consumer services and benefits built around the core and actual product. PRODUCT LIST . design. services. place. persons. CANDIES Cola Pop Orange Bar Pine Candy Double Hit Chocobars Raspberry Dolly Kewra Kulfi Chowpaty Kulfi Zulu Bar 35ML 60ML 35ML 80ML 50ML 60ML 60ML 70ML 80ML ICE-CREAM CUPS Royal Gulab Pineapple Vanilla Strawberry Real Mango Chocolate Bonanza Kaju Draksh Butter Scotch Kaju Anjir Kesar Pista Raj Bhog 100ML 100ML 100ML 100ML 100ML 100ML 100ML 100ML 100ML 100ML 100ML 100ML CONES (120ML) . Ringo Bings Choco Vanilla Strawberry Chocolate Butter Scotch Kesar Pista Raja Rani FAMILY PACK (500ML) Royal Gulab Vanilla Strawberry Butter Scotch Real Mango Chocolate Chips Fresh Strawberry Bonanza Swiss Cake Kaju Anjir Kesar Pista Raj Bhog PARTY PACKS (1000ML) Vanilla Strawberry Kaju Draksh Butter Scotch . Three in-one Tutty-Fruity Mango Ripple Fresh Pineapple Real Mango Chocolate Chocolate Chips Bonanza Swiss Cake Kesar Pista Rich Coffee Kaju Anjir Black Current Orange Ta Conayli Almond Carnival Roasted – Badam Anjir Fresh strawberry Almo Raja Rani Roll Fifty-fifty Roll Raj Bhog Roll Kesar Malai NOVELIES Malai.Kulfi Roll Cut 80ML Badam Pista Kulfi 80ML Sandwich Ice-cream 100ML Raja Rani Roll Cut 100ML . Fifty-fifty Roll Cut Cassata Cut Super Sundae Choco Ball 100ML 120ML 125ML 150ML Havmor ice-cream milk. 200 Ml.120 ML. In Ice-cream 2000 flavor. sugar milk powder and mandatory standards for Fat by the government in Icecream constitute local product of Havmor Ice-cream here fat is maintained at 13% to 15% by adding butter on corm as they add gum for costing growth in Ice-cream. brand name. features design. 150 ML. Actual product is the product’s parts quality level. Addition consumer services and benefits built around the case and actual products is called augmented product. . The company producer perishable so augmentation is not needed. In Havmor ice-cream company. the company has introduced a quite distinct design “Havmor” is the brand name enters which all flavors are sold. packing and other attributes that combine to deliver core product benefits. Ice-cream is pack in 50 ML.100 Ml. 1000 ML and 4000 ML packs which may be card board on transported plastic bowls shape. Range. chocobar. product line can be increased in terms of length in two ways by scratching the line on filling it. The company does so and there by tagging to be a leading full line company. raja rani and all of the novelties and directed at higher and cola pop. scratching upward means companies at lower and enter higher end. chocolate. chocolate chips. kaju draksh. . Starching downwards means think about this be sure being located at the upper and of the market and later starch the line downward and this is what done by Havmor flavors in the topo cones like. butter scotch. vanilla. Strawberry. Product line stretching occurs when a company limy thane its product line beyond its current Range. Scratching both ways means companies in middle Range scratching their lines in both directions. it means adding more items within the present range of the line. double hit orange bar etc. product.PRODUCT LINE It means a group of products that are closely related because they function in a similar manner are sold to the same customer are sold same customer groups are marketed through the same types of outlets on full with him given price. PRODUCT LIFE CYCLE . The company has offered lower prices at the right time to attract more buyers. MATURITY STAGE: Here sales growth slows on levels off.INTRODUCTION OF STAGE: Here product life cycle stage when the new product is first distribution and made available for purchase. The company has been consulting improving product quality and adding new product features and models to enter new market segments and new distribution channels. Here profits are negative or low by to low sales and high distribution and promotion expenses.10 strawberry heart at RS. It lasts longer than other stages slow down of sales result in overcapacity handling together competition and reducing prices increasing advertising and sales promotion and uppering R 4 budgets to find better versions of the product. shifts in consume tastes and increased competition may be the possible causes of decline in sales and profit. DECLINE STAGE: Product sales decline here technological advances.10 and mini choco bar at RS. ice-cream in 2000at RS. The company wants to be NO.5 on the event of new millennium. GROWTH STAGE: Here product sales start climbing quickly Havmor is in this stage.1 in Gujarat recently Vadilal is NO.1 in Gujarat. . performance. features and that the organization should therefore develop its energy co making contain produce developments. sources which are intently sources like company executive company’s sale people brains of its scientist engineers manufacturing people while external sources include customer competitions suppliers & others. 2) IDEA SCREENING: Screening new product idea in order to spot good ideas and drop poor once as soon as possible. 1) IDEA GENERATION: The systematic search for new product Ideas.NEW PRODUCT DEVELOPMENT New product development means the development of original product. product improvements. product modification and new branded through the firm’s own efforts. . the following point are important in new product development. 3) CONCEPT TESTING: DEVELOPMENTS AND The Idea that consumer will favor products that offer the most quality. 7) TEST MARKETING: The product and marketing program are tested in more auslisitc market settings.4) MARKETING DEVELOPMENT: STRATEGY Designing an initial for mew product base on the product concept. 8) SPEEDING UP DEVELOPMENT: NEW PRODUCT As approach in which one company department works individual to complete its stage of the process before . 5) BUSINESS ANALYSIS: A review of the sales costs and profit projection for a product to find out whether there functions satisfy the company’s objectives. 6) PRODUCT DEVELOPMENT: A strategy for company growth by offering modified on new product to current market segments developing the product concept into a physical product in order to assort that the product ideal can be turnover into a week able product. Havmor introduce three new flavors every three months which are designed flavor may be in chocolate. The company has very stormy department. direct experiments are made since presenting in absorb. topo cones etc. .Chonna. nut candies. Basic ideas of packing designing are turn Mr.passing the new product along to the next department and stage. increased competition and cutter on cattail shop means that packages must new perform many sales tasks affecting attention. In present time however numerous factor have made packing important marketing tool. . Thrensparent plastic bowls for new flavor ice-cream. describing the product and even marking the sales globalization of the company brand. Traditionally the primary function of the package was to contain and profit the product. labeling the printed information appearing of or with the package is also part of packaging. HAVMOR’S PRODUCT PAACKAGING: The company uses hard card board for family packs. wrapper for product is called packing.PACKING The activities of designing producing the container. The package may include the product’s primary container a secondary package that is thrown away when the product’s is about to be used and shipping package necessary to store identifier and ship the product. Innovative packaging can give a company on advantages even competitions. The packing also contain some important and useful information like code no.strawberry in stand berry shape bounce ice-cream in bowl shape and the cuts in cup. The Code Number The Net Weight Date of Packing Date of Expire Maximum Retail Price etc. It uses thick. The packing also contains some important and useful information like as under. hard card papers for the packing of family pack. . candies are sold using sticks. Havmor uses plastic cups for icecram and its different products. marketing objective like survival current profit maximization market shares development and the product quality leadership etc. A) FACTORES CONSIDER AT PRICING: Internal factor affecting pricing decisions. External factors include the nature of the market and demand competition and other environmental elements like economics condition seller reaction. B) PRICING APPROACHES: 1) COST BASED PRICING: It includes cost plus pricing and even analysis and target profit pricing.PRICING POLICY Price means the amount of money charges for a product on service on the sum of the value that consumer exchange for the benefits of having or using the product or service. marketing mix strategy costs and organization. government social concerns etc. 2) VALUE BASE PRICING: . e. .Decision price base on buyer’s perception of value weather than on the seller costs. Also the company considers cost of production profit and then decide price. The Havmor Company keeps in mind competitions price and target to maintain the same price. So that company follows combination of two approaches namely going rate pricing and cost plus pricing. 3) COMPETITION BASE PRICING: It includes going rate pricing i. decision of price base largely on competition’s price rather than on company costs or demand and selected big pricing which mean setting price based on how the firm thinks competitions will price rather than on its own costs or demand used when a company hide for jobs. Chip etc are consume in large proportion and the people of this city provide a large market for such diversification in the product sold by the company.DISTRIBUTION Distribution channels is a set of inter dependent organization involves in the process of making a product or service available for use of consumption by the consumer or business users. furies. Distribution which means the tasks involved in the planning. Sandwich. So these cities do not provide favorable markets. Equipped with cold storage facilities transport icecream from one end to another. In a larger city like Ahmedabad where fast item such as Burgers. There may be direct marketing channels intermediary levels. In direct marketing channels have intermediaries like wholesaler. implementation and controlling the physical flow of materials final goods . This transport on facility is a part of physical. The location of parlors must have enough market to cover. The main objective behind the commencement of such education parlor even to provide convenience and fact tasty hat snake items. jobber and retailer etc. But however such fast food or snake items are not so popular with people living in the cities like Rajkot and Surat. Retailing means all activities involved in selling goods and services directly so final consumer for their personal non-business use. Wholesaling means all activities involved in selling goods and service to those buying for resale or business use. .and related informed for point of origin to point of consumption to meet customer equipments at profit . CHART: COMPANY DISTRIBUTION PARLOR & RESTUARANT DISTRIBUTOR DEALERS CUSTOMERS . 5% of total sales on advertisement. OBJECTIVES OF ADVERTISEMENT: Introduction of New Products Introducing Potential Customer to Buy Reminding Users To Create Branel Image To Intimate Customers About New Users of Product To Highlight Brand Characters Dealer Support Trafficking The Retail Trade Miscellaneous ADVERTISING STRATEGY: Advertising strategy consist of two Major elements. Havmor spends 7.PROMOTION MIX ADVERTISING: The marketing association has defined advertising as any paid formal non-personal presentation of idea goods or services by an identified sponsor. . Advertisements are attractive message are appealing and often colored message are created by relative group in Havmor. Media is obviously newspaper. In summer the company gives a scheme that one who purchase worth RS. Birthday of Havmor. 2) SELECTION ADVERTISING MEDIA: Specific media within each general type.300 of items from Veeroji get a coupon with which he can enjoy discount flavors at nearly Havmor parlor. Also anniversary scheme are given by the company for stipulated time period.1) CREATING ADVERTISING: A large advertising budget does not guarantee a successfully advertising complains. to shows radio programs. Also during festivals the company gives several schemes in sale promotion there are important promotion as Consumer promotion. media type such as specific magazines. Two advertises can spend the same amount on advertising yet have very different results no matter how big if commercial gain attention and communication well. Trade promotion and Business promotion. SALES PROMOTION: Havmor company guns discount schemes on Festivals. special scheme is gun each hour. . PUBLIC RELATION: Personnel department deals with public relation and with big parties like JJM. OTHER MARKETING INFORMATION .AMA etc. ⇒ ⇒ There are 200 varieties in Havmor ice-cream. New and attractive packages and introduced when needed. while in summer the production & distribution is in full swing on peak. ⇒ Havmor was the first unit to introduce the fear open product in India. ⇒ A part from having just different varieties of ice-cream Havmor has its own parlor and restaurant in Ahmedabad & Baroda. ⇒ In slack season on in winter the production is in cut down. ⇒ Havmor launch different varieties in different season and launch offer at festivals. Havmor launch 3 new products and it demand for the same increases then it is kept on else it stopped and other items are launched. . Every three months. ⇒ There is a constant commutation in the packing department. ⇒ As it known that Havmor operates just in Gujarat it is a great achievement.⇒ The TOTAL sales of the unit are 60 to 62 crores. The company has its own working capital generation system which has so far generation around RS. ⇒ Havmor achieved only due to proper planning of icecream. FUTURE PLAN .1 crores as deposit from societies for which interest is paying regularly.⇒ Today Havmor has earned good name it is the largest food chain in whole state. Today its uses 2000 litters milk every day. Two new products Basundi and Kulfi will soon be launched. ⇒ Expansion in the percentage of share in market up to 40% instead of 30% share along with the society is the main future plan of Havmor. It also wants to make separate team win for the restaurant.⇒ Havmor is aiming for spreading its products through out the country and make branches in every state at the country so that production and distribution is done nicely. A new version of milk powder one that is instantly soluble in cold water. ⇒ Havmor want to open more restaurants in Ahmedabad and in Baroda under Mr. ⇒ In the dieting segment Havmor is focusing on new added value products like Burger. Pradeep chonna. CONCLUSION . Ltd.. Ltd. BIBLOGRAPHY .After studying the marketing strategy of the Havmor. It is difficult to comment right now. The unforgettable experience for me this visit of Havmor food Pvt.Y B. weather Havmor will be able to make their success inroads but its new innovative marketing strategy have given a tough challenge to its competitors. Once more I am very thankful to the management of Havmor Food Pvt. My overall impression about this unit is an expressible the experience of industrial visits us a report of S. program. but it has already planned to give them a tough challenge in the year to come.A. unity and team work. for making our report both beautiful & comfortable. I conclude that the work of preparation project report is glared with co-operation. has become very nice experience for me.B. we can conclude that they are though horse for their competitors and progressing towards success though it has two strong competitors in Gujarat. Management” “Human Resources and Personnel Kotler Philip “Principles of Marketing” .com Aswathapa.K.havmor.WEBSITE: ⇒ www.