Global Consumer Electronics 2010

INDUSTRY PROFILEGlobal Consumer Electronics Reference Code: 0199-2033 Publication Date: May 2010 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: [email protected] Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: [email protected] Datamonitor Middle East and North America Datamonitor PO Box 24893 Dubai, UAE t: +49 69 9754 4517 f: +49 69 9754 4900 e: datamonitormena@ datamonitor.com Datamonitor Asia Pacific Level 46, 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8705 6901 e: [email protected] Global - Consumer Electronics © Datamonitor. This profile is a licensed product and is not to be photocopied 0199 - 2033 - 2009 Page 1 EXECUTIVE SUMMARY EXECUTIVE SUMMARY Market value The global consumer electronics market grew by 1.4% in 2009 to reach a value of $253.7 billion. Market value forecast In 2014, the global consumer electronics market is forecast to have a value of $289.5 billion, an increase of 14.1% since 2009. Market segmentation I Audio Visual Equipment is the largest segment of the global consumer electronics market, accounting for 91.3% of the market's total value. Market segmentation II Americas accounts for 47.7% of the global consumer electronics market value. Market rivalry The similarity of players to each other creates a competitive situation based on branding strength and players' ability to differentiate their products through constant research and development. Global - Consumer Electronics © Datamonitor. This profile is a licensed product and is not to be photocopied 0199 - 2033 - 2009 Page 2 CONTENTS TABLE OF CONTENTS EXECUTIVE SUMMARY MARKET OVERVIEW Market definition Research highlights Market analysis MARKET VALUE MARKET SEGMENTATION I MARKET SEGMENTATION II COMPETITIVE LANDSCAPE LEADING COMPANIES Koninklijke Philips Electronics N.V. LG Electronics, Inc. Samsung Electronics Co., Ltd. Sony Corporation MARKET FORECASTS Market value forecast APPENDIX Methodology Industry associations Related Datamonitor research Disclaimer ABOUT DATAMONITOR Premium Reports Summary Reports Datamonitor consulting 2 6 6 7 8 9 10 11 12 15 15 20 25 29 34 34 35 35 36 36 37 38 38 38 38 Global - Consumer Electronics © Datamonitor. This profile is a licensed product and is not to be photocopied 0199 - 2033 - 2009 Page 3 : key facts LG Electronics..: key financials (SKW) LG Electronics.. 2009 Koninklijke Philips Electronics N.: key financials (€) Koninklijke Philips Electronics N. Inc.V. Ltd.V. 2009 Global consumer electronics market segmentation II: % share.CONTENTS LIST OF TABLES Table 1: Table 2: Table 3: Table 4: Table 5: Table 6: Table 7: Table 8: Table 9: Table 10: Table 11: Table 12: Table 13: Table 14: Table 15: Table 16: Table 17: Table 18: Table 19: Table 20: Global consumer electronics market value: $ billion.: key facts Koninklijke Philips Electronics N.Consumer Electronics © Datamonitor.: key financials ($) Koninklijke Philips Electronics N.: key financials ($) Samsung Electronics Co.: key financials (SKW) Samsung Electronics Co. Ltd. by value. This profile is a licensed product and is not to be photocopied 0199 .2033 .: key financial ratios Sony Corporation: key facts Sony Corporation: key financials ($) Sony Corporation: key financials (JPY) Sony Corporation: key financial ratios Global consumer electronics market value forecast: $ billion.: key financial ratios LG Electronics. 2005–09 Global consumer electronics market segmentation I:% share. Inc. Inc. 2009–14 9 10 11 15 18 18 18 20 23 23 23 25 27 27 27 29 32 32 32 34 Global . by value.V.2009 Page 4 .: key financial ratios Samsung Electronics Co. Ltd. Inc.V.. Ltd.: key facts Samsung Electronics Co.: key financials ($) LG Electronics.. V.Consumer Electronics © Datamonitor. 2009–14 9 10 11 19 19 24 24 28 28 33 33 34 Global .: revenues & profitability Koninklijke Philips Electronics N.: revenues & profitability LG Electronics. 2009 Koninklijke Philips Electronics N.: revenues & profitability Samsung Electronics Co.: assets & liabilities Sony Corporation: revenues & profitability Sony Corporation: assets & liabilities Global consumer electronics market value forecast: $ billion.V.. This profile is a licensed product and is not to be photocopied 0199 . 2005–09 Global consumer electronics market segmentation I:% share.2033 .: assets & liabilities LG Electronics. Inc.: assets & liabilities Samsung Electronics Co. Inc. 2009 Global consumer electronics market segmentation II: % share.2009 Page 5 . by value. Ltd.. by value. Ltd.CONTENTS LIST OF FIGURES Figure 1: Figure 2: Figure 3: Figure 4: Figure 5: Figure 6: Figure 7: Figure 8: Figure 9: Figure 10: Figure 11: Figure 12: Global consumer electronics market value: $ billion. This profile is a licensed product and is not to be photocopied 0199 . DVD Players / Recorders. France.2033 . Games consoles segment includes both home use and portable consoles.2009 Page 6 . Global . the Netherlands.Consumer Electronics © Datamonitor. Russia. Norway. Eastern Europe comprises the Czech Republic. home theatre. South Korea. hi-fi systems. Brazil. The audio visual equipment includes CD Players. Mexico. Germany. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2009 annual average exchange rates. India. Romania. values for China do not include sales of games consoles. Spain. in-car entertainment systems. Poland. and the United Kingdom. North America consists of Canada. Asia-Pacific comprises Australia. South America comprises Argentina. For the purposes of this report. portable digital audio. the global market consists of North America. Japan. Western Europe. and Ukraine. and Asia-Pacific. Hungary. Denmark. For the purposes of this report. South America. and Venezuela. and the United States. Sweden. Colombia. radios. Chile. and Taiwan. Eastern Europe. Italy.MARKET OVERVIEW MARKET OVERVIEW Market definition The consumer electronics market consists of the total revenues generated through the sale of audio visual equipment and games console products designed primarily for domestic use. China. Singapore. Western Europe comprises Belgium. televisions and video recorders. Consumer Electronics © Datamonitor. The performance of the market is forecast to decelerate. generating total revenues of $231.5 billion by the end of 2014. Global . with an anticipated CAGR of 2.2009 Page 7 . Audio Visual Equipment sales proved the most lucrative for the global consumer electronics market in 2009.MARKET OVERVIEW Research highlights The global consumer electronics market generated total revenues of $253.2033 . which is expected to drive the market to a value of $289.7 billion. This profile is a licensed product and is not to be photocopied 0199 .7% for the fiveyear period 2009-2014.3% of the market's overall value. representing a compound annual growth rate (CAGR) of 6. equivalent to 91.1% for the period spanning 2005-2009.7 billion in 2009. The performance of the market is forecast to decelerate.7% of the market's aggregate revenues.4% respectively. with an anticipated CAGR of 2. Global . Audio Visual Equipment sales proved the most lucrative for the global consumer electronics market in 2009. This profile is a licensed product and is not to be photocopied 0199 .2009 Page 8 . representing a compound annual growth rate (CAGR) of 6. the European and Asia-Pacific markets will grow with CAGRs of 4. The market is expected to grow at a fluctuating rate throughout the remainder of the forecast period until 2014. which is expected to drive the market to a value of $289. equivalent to 91. over the same period.7 billion.2033 . Comparatively. to reach respective values of $68.7% for the fiveyear period 2009-2014. This trend will continue in 2010. The global consumer electronics market generated total revenues of $253. the European and Asia-Pacific markets grew with CAGRs of 7.5 billion by the end of 2014. to reach respective values of $84. generating total revenues of $231.1% for the period spanning 2005-2009. In comparison.2% respectively.1 billion and $76 billion in 2014.MARKET OVERVIEW Market analysis Since 2008 the global consumer electronics market has posted decelerating growth rates.3 billion in 2009.3% of the market's overall value. over the same period.Consumer Electronics © Datamonitor.9% and 7.7 billion in 2009. equating to 8.6 billion and $64.2% and 3. sales of Games Consoles generated revenues of $22.1 billion in 2009. In comparison. 2 179. The compound annual growth rate of the market in the period 2005–09 was 6.1% DATAMONITOR Figure 1: Global consumer electronics market value: $ billion.2033 .5 % Growth 9.2009 Page 9 .2 239.MARKET VALUE MARKET VALUE The global consumer electronics market grew by 1.1 157.7 billion.4% in 2009 to reach a value of $253. 2005–09 $ billion 200.7 € billion 144.4% 9. This profile is a licensed product and is not to be photocopied 0199 . 2005–09 Source: Datamonitor DATAMONITOR Global .6 172.5% 1.Consumer Electronics © Datamonitor.4% 6.1%. Table 1: Year 2005 2006 2007 2008 2009 CAGR: 2005–09 Source: Datamonitor Global consumer electronics market value: $ billion.9 182.4 219.2% 4.4 250.2 253. 3% of the market's total value. 2009 % Share 91.7% of the market. This profile is a licensed product and is not to be photocopied 0199 . by value.3% 8. The games consoles segment accounts for the remaining 8. Table 2: Category Audio Visual Equipment Games Consoles Total Source: Datamonitor Global consumer electronics market segmentation I:% share.2009 Page 10 .MARKET SEGMENTATION I MARKET SEGMENTATION I Audio Visual Equipment is the largest segment of the global consumer electronics market.2033 . accounting for 91.7% 100% DATAMONITOR Figure 2: Global consumer electronics market segmentation I:% share. by value. 2009 Source: Datamonitor DATAMONITOR Global .Consumer Electronics © Datamonitor. 2009 Source: Datamonitor DATAMONITOR Global . Europe accounts for a further 27% of the global market. This profile is a licensed product and is not to be photocopied 0199 .7% 27.2009 Page 11 .MARKET SEGMENTATION II MARKET SEGMENTATION II Americas accounts for 47. Table 3: Category Americas Europe Asia-Pacific Total Source: Datamonitor Global consumer electronics market segmentation II: % share. by value.0% 25. by value.3% 100% DATAMONITOR Figure 3: Global consumer electronics market segmentation II: % share.2033 .Consumer Electronics © Datamonitor. 2009 % Share 47.7% of the global consumer electronics market value. Furthermore.Consumer Electronics © Datamonitor. thus weakening supplier power. Although many consumer electronics companies. the stores are upscale in design. Global . they may outsource certain components (e. Bringing their operations up to scratch can be costly. For example. larger buyers may choose to ‘backwards-integrate’ by offering consumer electronics under their own brands. operate their own manufacturing facilities. that their particular skills base would merge well with that of the company. but bricks-and-mortar outlets are also possible.g. In all. Suppliers in this market include manufacturers of test gear. This profile is a licensed product and is not to be photocopied 0199 . such as Sony. Suppliers are also required to meet environmental standards so that they fit in with the player's overall ethos. The dynamic and ever-changing nature of the consumer electronics market continues to offer organic growth for existing players as well as new entrants with sufficient capital outlay. Meanwhile. the usual approach is to contract a manufacturer to make the products. The similarity of players to each other creates a competitive situation based on branding strength and players' ability to differentiate their products through constant research and development. While the strategy means that Apple incurs additional operating costs. and consequently once the investment is made a supplier will be keen to hold onto its largest clients. and manufacturers and distributors of consumer electronics as the key suppliers. In addition.COMPETITIVE LANDSCAPE COMPETITIVE LANDSCAPE The consumer electronics market will be analyzed taking retailers as players. Becoming a supplier to a consumer electronics giant is fraught with complications: suppliers must prove that they are financially sound with a good outlook for the future.2009 Page 12 . unbranded products. some buyers may focus on lower priced. and crucially that their product is superior to those of rivals. and act as marketing tools. The key buyers will be taken as consumers. The largest and best-known players in this market are often very important to buyers as they must be able to offer their end-users the brands that they have grown to know and trust.2033 . drawing business from the market's traditional buyers. forward integrate and open their own stores. This would be costly if it involved a true integration into manufacturing. Buyer power is dampened by the possibility that players might forward integrate and sell their products direct to consumers. instead. buyer power is assessed as moderate. Online direct sales are a common example of this. electronic components and related products. it also gives the company higher margins on products sold in its own stores (by ‘cutting out the middle man’). or simply run their own e-commerce website. buyers are not powerless in this situation as many are large enough to exert some pricing pressure. that they are e-commerce-ready and have a strong distribution network. Another important group of suppliers offer manufacturing services. whilst also maintaining good relationships with players in case players should decide to reallocate their products to different retailers. However. Apple has opened stores in malls throughout the world. LCD panels for televisions) or technologies to third parties. Buyers must reflect the will of the end-user in their choice of players' products. supplier power is moderate. On the other hand. Some substitute inputs are possible: plasma screens and LCD screens are mutual alternatives in TV manufacturing. which have a range of audio. in some cases there is significant intellectual property embodied in an established player's products. Overall. There are several barriers to entry faced by potential new players. such as the iPhone and mobile phones using Google’s Android platform. waste disposal and on safe handling of chemical substances. Retailers are likely to be strongly influenced by end-user demand in their adoption of substitutes in this market. from the end-user’s viewpoint. smartphones. peripherals. video and gaming capabilities. means that overall. a retailer can hope to cross-sell software. This. The impact of such alternatives on supplier power depends on whether they are sourced from different suppliers.Consumer Electronics © Datamonitor. especially if a company proposes to set up its own production plant. although new players must face costs incurred from complying with regulations on recycling. which can function as home entertainment centers as well as home offices. Potential substitutes. these products may be beneficial alternatives. although general merchandise stores may do. miniature hard disks and FLASH memory have similar roles in portable audio products. Backwards integration is an issue in this market as some major players produce components such as semiconductor devices or flat panel display screens that are upstream in consumer electronics manufacturing. and consumables such as blank media and printer cartridges. there are fewer hardware ‘extras’ in the consumer electronics market.2009 Page 13 . processor and memory upgrades. For example. While companies such as Toshiba are active in the personal computer market. which fulfill similar leisure functions to audio and video products. that encourages entry.g. and switching costs are not all that high. On the other hand. they also face indirect competition from companies such as Lenovo who do not operate in the consumer electronics market. with the possible exception of high-end ‘boutique’ products.2033 . The market is populated by strong brands. Government regulation is not especially burdensome. Scale economies are generally important in this market. Global . the likelihood of new entrants is moderate. retailers will generally wish to offer their customers a wide range of brands and price points. From a retailer’s perspective. This profile is a licensed product and is not to be photocopied 0199 . together with strong market growth in recent years. games consoles. and can be viewed as imposing a switching cost that inhibits switching away from suppliers whose reliability is known to the manufacturer. Although the electronic products on offer bear a strong similarity to each other. electronic products for business applications) may have an advantage over small start-ups that lack their expertise and purchasing power. and Sony has a substantial share of the consoles market. to which end-users can be loyal. This strengthens supplier power.COMPETITIVE LANDSCAPE Players need to be sure that their supplies are of high quality to avoid the cost of replacing unreliable products (to say nothing of the effect on their brand reputation). Companies that have already established scale economies in manufacturing in similar markets (e. might include: personal computers. by selling computers. as is initial capital outlay. Fixed costs are fairly high. and content such as recorded DVDs are generally not sold by specialist electronics retailers. Some players operate in several markets. However. on the other hand. This profile is a licensed product and is not to be photocopied 0199 . The similarity of players to each other creates a competitive situation based on branding strength and players' ability to differentiate their products from those of others through constant research and development. the need to recover the cost of investment in manufacturing equipment. However.Consumer Electronics © Datamonitor. may be suspicious of a very low-priced product compared to its rivals. are generally incremental. Rivalry is strongly affected by the number and size of players in the market. there are few alternatives for consumers. While it is a moderately easy market to enter. Overall. the degree of rivalry is rated as moderate.2033 . whilst others are solely involved in consumer electronics and would certainly feel the pinch if they began to lose market share. Pricing is another issue: while end-users. a smaller step-down in price for one player could easily create a price-war situation whereby margins are under threat. specialized staff and a logistics network.2009 Page 14 . although genuinely new categories (such as MP3 players a few years ago) can see very strong growth. Enhancements to consumer electronics products. Strong market growth in recent years reduces rivalry as players’ revenues can grow without encroaching on other players’ market share. Global . and therefore buyers in the retail sector. Overall. and retailers in this market will therefore need to stock these items. in major categories such as portable audio and large-screen TV. end-users must be convinced that they are being offered a superior product in terms of performance and connectivity if they are to choose one brand over another. there is a moderate threat from substitutes.COMPETITIVE LANDSCAPE Demand for games consoles can be boosted by the heavily-marketed release of ‘latest versions’. raises exit barriers. many products may be similar in underlying design. which intensifies rivalry. Within a product category. Mexico.V. such as home theater in a box (HTiB). Argentina. plasma). Amstelplein 2. 1070 MX Amsterdam. peripherals and accessories. digital versatile disc (DVD). and baby monitors. such as flat televisions (liquid crystal display (LCD).2033 . The consumer lifestyle segment is further divided into five sub divisions including: connected displays. videocassette recorder (VCR) and television-VCR. entertainment solutions. The company's business is divided into five segments: consumer lifestyle. NLD 31 40 27 91111 www.V. Africa. The company maintains sales and service organizations in 50 countries and runs manufacturing operations in Belgium. Table 4: Koninklijke Philips Electronics N. healthcare. Global . audio systems.philips. digital versatile disc rewriteable (DVD+RW).2009 Page 15 . This profile is a licensed product and is not to be photocopied 0199 . The division's product range includes television products. conventional televisions and projection televisions. The company operates around 155 production facilities and seven research and development (R&D) centers across its operating regions. The company has subsidiaries in over 100 countries across Europe. innovation and emerging businesses. North America and Asia Pacific. and group management and services.com December PHG New York DATAMONITOR Head office: Telephone: Website: Financial year-end: Ticker: Stock exchange: Source: company website Philips is one of the world's largest electronics companies. lighting. and Brazil. Hungary. LCD and cathode ray tube (CRT) computer monitors. video products.LEADING COMPANIES LEADING COMPANIES Koninklijke Philips Electronics N. France.: key facts Breitner Center. and home networks.Consumer Electronics © Datamonitor. compact and normal fluorescent lamps. and Philips Halogen Brilliant Crystal bulb. business consultancy. It includes Corporate Research. Thailand. healthcare informatics and patient monitoring. healthcare informatics. The company's products include incandescent and halogen lamps. the UK. resuscitation. consultancy. The group management and services segment comprises the activities of the corporate center including Philips' global brand management and sustainability programs. The consumer healthcare products include home respiratory therapy. resonance monitoring.500 lighting products to the retail.2033 . The company also offers information management. Indonesia. home healthcare solutions. and X-Ray. Diagnostic ECG. Belgium. ballasts and lighting electronics. The company's products are primarily divided into two business sub divisions: professional healthcare and consumer healthcare. and telehealth solutions. low mercury lamp technology. Brazil. highintensity. and customer services. the compact fluorescent lamp. Global . healthcare ITMagnetic. Innovation and emerging businesses segment comprised corporate technologies. as well as a complete range of services that includes asset management. as well as Applied Technologies. financial services and e-care business services. Philips Power Solutions . lighting electronics. automotive and OEM lighting applications. The lighting segment operates in five business divisions including: lamps. The division's lighting brands include Alto.LEADING COMPANIES The healthcare business of Philips includes imaging systems. heartstart home defibrillator. Germany.2009 Page 16 . France. This profile is a licensed product and is not to be photocopied 0199 . The professional healthcare products include computed tomography. industrial/commercial. campuses in India and China. LED-based lighting. consumer and original equipment manufacturer (OEM) markets. Intellectual Property and Standards. Mexico. consumer lighting. Poland. Lifeline. the US. as well as country and regional overhead costs. fixtures. light emitting diodes (LED) solutions. nuclear Medicine. QL Induction Lighting. clinical care systems. and corporate investments. QL induction lamps. Philips' Incubators.Consumer Electronics © Datamonitor. and costs of pension and other postretirement benefit plans. the People's Republic of China and South Korea. professional lighting. training and education. The company maintains sales and service organizations in over 60 countries and runs manufacturing operations in the Netherlands. ultrasound. gas-discharge and special lamps. remote cardiac services. automotive lamps. India. The company markets more than 2.Supplies develops and markets integrated modules for electronic power conversion. 352.2 million) in FY2008. The US.8million) in FY2008.754 million (approximately $2.7% over FY2007.016 million (approximately $1. Revenues from Netherlands reached E1. The innovation and emerging businesses division recorded revenues of E337 million (approximately $468. The healthcare division recorded revenues of E7. a decrease of 16.2% compared to FY2007.8% over FY2007.771. During the FY2008. an increase of 1. China accounted for 6. a decrease of 5.7% compared to FY2007. Germany accounted for 7. the consumer lifestyle division recorded revenues of E11.4% compared to FY2007. a decrease of 1.4807.497.649 million (approximately $10. a decrease of 37% compared to FY2007.048 million (approximately $2.8 million) in FY2008.106 million (approximately $9.LEADING COMPANIES Key Metrics The company recorded revenues of $36.012 million (approximately $1. compared to a net income of $5.6% of the total revenues in the FY2008. More recent financial information was not available for this company at the time of publication.2033 .847.9% of the total revenues in the FY2008. an increase of 15.7 million) in FY2008. Revenues from China reached E1.5% compared to fiscal 2007.689 million in the fiscal year ending December 2008. The group management and services division recorded revenues of E148 million (approximately $205.6% of the total revenues in the FY2008.796 million in the preceding year. Netherlands accounted for 3.8% of the total revenues in the FY2008.636 million) in FY2008. The revenues from the US reached E7.8 million) in FY2008. Revenues from Germany reached E2. Philips's largest geographical market. a decrease of 24.027 million (approximately $9. an increase of 2.2% compared to FY2007.2 million). Global .5% over FY2007. The UK accounted for 3. Its net loss was $259 million in fiscal 2008.1 million) in FY2008. This profile is a licensed product and is not to be photocopied 0199 . an increase of 4.Consumer Electronics © Datamonitor. an increase of 16.9% compared to FY2007. The lighting division recorded revenues of E7.881 million) in FY2008.412.145 million (approximately $15. a decrease of 18. accounted for 26.6% over FY2007. Revenues from France reached E1.4% of the total revenues in the FY2008.692 million (approximately $2.8% of the total revenues in the FY2008.7% compared to FY2007.6 million) in FY2008. France accounted for 6. a decrease of 12.2009 Page 17 .439 million) in FY2008. Revenues from The UK reached E1. : key financials ($) 2004 34.0 2005 25.3%) 50.370.0 36.0 15.9 22.101.488.749.6% (10. Revenues from other countries reached E11.5 42.6 3.V.7 23.Consumer Electronics © Datamonitor.226 2006 37.0 2.0 2006 26.988.530.739.9% 15.688.836.050.6% 3.2009 Page 18 .9% 24.814 2008 (0.795.9 159.3% $222.798.080.2% 62.398 DATAMONITOR Table 6: € million Koninklijke Philips Electronics N.046 2006 20.256.0 Revenues Net income (loss) Total assets Total liabilities Source: company filings DATAMONITOR Table 7: Ratio Koninklijke Philips Electronics N.973.0 42.0 16.383.742.2033 .057.0 (186.3% 9.210 $25.6 7.8 3.381.793.434.7 50.0 4.V.836 million (approximately $16.732 2007 37.369.0 2007 26.5% 11.8 121.4% (5.0 2.497. Table 5: $ million Revenues Net income (loss) Total assets Total liabilities Employees Source: company filings Koninklijke Philips Electronics N.0 5.V.781 $61.485.0 30.868.5% 7.8% (0.934 $46.905.8 121.405 2005 11.778.6% 0.943.7%) (1.218 ($2.729 $24.6) 45. This profile is a licensed product and is not to be photocopied 0199 .0 22.9% of the total revenues in the FY2008.0 15.673.LEADING COMPANIES Other countries accounted for 44.3%) (26.0 30.7% 55.445.7 161.0 2008 26.9% 0.9 31.1% $300.5% $304.6% compared to FY2007.9 23.863.6% 9. a decrease of 2.5 21.661.0) 33.168.801 2008 36.1 million) in FY2008.489 2007 15.5%) (9.0% (4.3% 3.5% $210.586 2005 35.943.2% 4.0 38.7%) 51.6 (258.: key financial ratios 2004 11.041.5%) $302.130) Profit margin Revenue growth Asset growth Liabilities growth Debt/asset ratio Return on assets Revenue per employee Profit per employee Source: company filings DATAMONITOR Global .385.0 5.0%) 39.7% 6.1 123.682.0 17.357.4%) 48.: key financials (€) 2004 24.458.1 53. This profile is a licensed product and is not to be photocopied 0199 .V.Consumer Electronics © Datamonitor.2009 Page 19 .: assets & liabilities Source: company filings DATAMONITOR Global .2033 .: revenues & profitability Source: company filings DATAMONITOR Figure 5: Koninklijke Philips Electronics N.V.LEADING COMPANIES Figure 4: Koninklijke Philips Electronics N. Asia. In FY2008. cooking appliance. ventilation.2009 Page 20 . The company restructured its business portfolio in January 2009. Its production network is spread across North America. The air conditioning segment operates through a subsidiary Air Conditioning Company. The home entertainment segment operates through a subsidiary Home Entertainment Company. home appliance. This profile is a licensed product and is not to be photocopied 0199 . The air conditioning segment provides heating.com December 66570 Korea DATAMONITOR LGE is one of the global leaders in consumer electronics.: key facts LG Twin Tower 20.Consumer Electronics © Datamonitor.lge. mobile communications. South and Central America. refrigerators. Global . home appliances and mobile communications. It now comprises of five business segments: home entertainment. dish washers. Seoul 150 721. and built-in appliances. It is the third-largest producer of mobile handsets in the world. Home video. LGE reorganized Air Conditioning Company in 2009 to broaden its business horizons to include the business-to-business sector. Plasma panels. China. and air conditioning solutions that are optimized for both home and work environments. Yeongdeungpo-gu. and Russia. this segment sold more than 100 million handsets globally. Middle East and Africa. and Projectors. The mobile communication segment operates through a subsidiary LG Electronics Mobile Communications Company. Plasma TVs. Inc. Home audio. Optical storage. vacuum cleaner. The home appliance segment operates through a subsidiary LG Home Appliance Company.2033 . and business solutions. KOR 82 2 3777 1114 www. This segment's product offering includes washing machines. Yeouido-dong. Table 8: Head office: Telephone: Website: Financial year-end: Ticker: Stock exchange: Source: company website LG Electronics.LEADING COMPANIES LG Electronics. air conditioning. This segment offers wide range of products such as LCD TVs. Inc. compared to a net income of $1.2 billion ($12.Consumer Electronics © Datamonitor.013.4 billion) in FY2008.3% over FY2007. Revenues from North America reached KRW16. Europe accounted for 22. and digitally enhanced security systems.2 billion ($3.614 million in the preceding year. More recent financial information was not available for this company at the time of publication.6% over FY2007. digital media (6. the digital display division recorded revenues of KRW15. The other businesses division recorded revenues of KRW4. an increase of 42. Key Metrics The company recorded revenues of $49. The digital media division recorded revenues of KRW4.LEADING COMPANIES LGE created the Business Solutions Company in 2009. digital display (22.7 billion ($13 billion) in 2008. an increase of 25. commercial displays. an increase of 45% over FY2007.123. an increase of 4% over FY2007. The digital appliance division recorded revenues of KRW13. The mobile communication division recorded revenues of KRW16.2033 .6 billion ($12.848. Global . an increase of 18. car infotainment and telematics.2%). an increase of 19. North America accounted for 26. digital appliance (18.4% compared with FY2007. During FY2008. This profile is a licensed product and is not to be photocopied 0199 .9%). an increase of 10.4% of the total revenues during FY2008).2 billion) in FY2008.039.4% compared to fiscal 2007.2 billion ($10.3 billion ($12. The LCD division recorded revenues of KRW16. Its net income was $889 million in fiscal 2008.3% over FY2007.347.2 billion) in FY2008. Revenues from Europe reached KRW14. In 2008.8%).370 million in the fiscal year ending December 2008. and other businesses (5.2% of the total revenues in FY2008.2% of the total revenues in FY2008. LGE generated revenues through six product categories: LCD (23.7 billion ($3.6% over FY2007.4 billion).601. a decrease of 19.030. mobile communication (23%).5 billion) in FY2008. The LGE Business Solutions Company is one of the leading business-to-business infotainment companies. an increase of 13.7 billion) in FY2008.2009 Page 21 .3 billion ($11 billion) in FY2008.263.7%).6% over FY2007. which is engaged in production and marketing of wide range of LCD monitors. Revenues from Domestic reached KRW7.9% over FY2007. Global .4% compared with FY2007.4 billion) in FY2008. Domestic sales accounted for 12.6% of the total revenues in FY2008.9% of the total revenues in FY2008.4 billion ($6.2 billion) in FY2008.736.6% of the total revenues in FY2008.2033 . This profile is a licensed product and is not to be photocopied 0199 .7 billion) in FY2008. Revenues from Asia reached KRW8.2009 Page 22 .5% of the total revenues in FY2008.3 billion ($3.LEADING COMPANIES China accounted for 18. an increase of 18. a decrease of 23. Revenues from China reached KRW11.2 billion) in FY2008.1 billion ($6.5% over FY2007.4 billion ($9. an increase of 34.155.962. Revenues from Central and South America reached KRW4. Asia accounted for 12. Central and South America accounted for 7. an increase of 32% over FY2007.Consumer Electronics © Datamonitor.760. 864.9 80.996.9 888.0 SKW million Revenues Net income (loss) Total assets Total liabilities Source: company filings 43.340.2 1.1 84.9 82.445.841.0 2.427.0 53.675.9 23.0 26.: key financials (SKW) 2004 2005 2006 2007 2008 63. Inc.0 34.351.584.8 16.0 DATAMONITOR Table 11: Ratio LG Electronics.973.0% $1.6 72.0 21.738.7% 21.614 2005 34.2009 Page 23 . This profile is a licensed product and is not to be photocopied 0199 .0 16.698.182.0 27.1% 1.490.5% 26.9% $480.5% 70.0 21.907.0 46.522 Profit margin Revenue growth Asset growth Liabilities growth Debt/asset ratio Return on assets Revenue per employee Profit per employee Source: company filings DATAMONITOR Global .319 $39.562.0 33.2 31.608.091.4% 22.369.273 $2.3 182.1 17.6% 2.7% $437.0 21.917.0% $584.280.741.249.4% 66.593.909. Inc.373.445 Revenues Net income (loss) Total assets Total liabilities Employees Source: company filings DATAMONITOR Table 10: LG Electronics.696 2005 1.903 $6.552 2006 0.679 2007 41.138.742.1% $519.183.640 $10.8% 18.446.0 1.526.0 42.: key financials ($) 2004 33.123.104 2006 36.1%) 62.283 2008 49.128.5 33.298.391.0 22.1% 3.8% 65.0 29.452.4% 2.8% 10.4% 0.426.372.517.9 17.4 25.9% 15.9 21.682.8% (3.579.339. Inc.0 1.614.153.3% 3.5 25.3 1.473.4% 12.9% 6.5% 4.320.5% 67.0 44.068.254.1 472.3% 0.067.726.756.LEADING COMPANIES Table 9: $ million LG Electronics.103 2008 1.057.7% 3.5% 24.982.192 $20.207 2007 3.Consumer Electronics © Datamonitor.0 33.8% 6.0 605.0 233.2033 .872.516.526.: key financial ratios 2004 3. LEADING COMPANIES Figure 6: LG Electronics.Consumer Electronics © Datamonitor.2009 Page 24 .2033 . This profile is a licensed product and is not to be photocopied 0199 .: revenues & profitability Source: company filings DATAMONITOR Figure 7: LG Electronics. Inc.: assets & liabilities Source: company filings DATAMONITOR Global . Inc. This segment produces panels for TVs. semiconductor products and home appliances. telecommunications standards and related mobile products and solutions. system large scale integrated circuits (LSICs). KOR 82 2 727 7114 82 2 727 7985 www. Ltd. It also provides telecommunication systems. It provides mobile phones.: key facts Samsung Main Building. key phones. network systems. hard disk drives (HDDs) and others. semi-conductor and liquid crystal display (LCD). a part of the Samsung group.2009 Page 25 . communication products. washers. *Samsung Electronics operates through four business segments: digital media. It manufactures and markets consumer electronic products such as televisions (TV) and home appliances. Seoul. This profile is a licensed product and is not to be photocopied 0199 . ovens.LEADING COMPANIES Samsung Electronics Co.samsungelectronics. vacuum cleaners and other appliances. The company. Global . Table 12: Head office: Telephone: Fax: Website: Financial year-end: Ticker: Stock exchange: Source: company website Samsung Electronics Co.2033 . operates through a number of subsidiaries. it offers memory chips. 250-2 ga.Consumer Electronics © Datamonitor. as well as various display panels for mobile products. system LSI and storage technologies. computers. Through these divisions..com December 5930 Korea DATAMONITOR Samsung Electronics provides consumer electronics.. digital information displays. information technology products and telecommunication infrastructure system. telecommunications. notebook PCs and desktop monitors. audio-visual devices. Chung-gu. The semiconductor business segment consists of three major divisions: memory. Taepyong-ro. The telecommunications segment offers the widest range of mobile phones. This segment also provides digital home appliances like refrigerators. Ltd. digital set top boxes. and printers. The company also manufactures semiconductors. The LCD segment offers thin film transistor (TFT) LCD modules and others. and others. monitors. (MP3) players. air conditioners. The digital media business segment produces a wide range of products including digital TVs. 2009 Page 26 .Consumer Electronics © Datamonitor.441. an increase of 0. Samsung Electronics' largest geographical market.970.6 million) in FY2008.2% over FY2007.977 million (approximately $18.9% over FY2007.568. Revenues from Asia reached KRW19. an increase of 30% over FY2007.969.5 million) in FY2008. Revenues from Korea reached KRW23.529 million in fiscal 2009. The semi-conductor division recorded revenues of KRW22. Its net income was $7.6% compared to fiscal 2008. *The percentage breakdown for segments is calculated out of the sub-total sales excluding the others and elimination.4% of the total revenues in FY2008. compared to a net income of $4. The telecommunications division recorded revenues of KRW34. the company reorganized its digital media segment to produce greater business synergy and enhance its overall performance. an increase of 14.8% of the total revenues in FY2008.705.359 million (approximately $17. Revenues from Europe reached KRW34.787.381.353. Asia accounted for 15.440 million in the fiscal year ending December 2009.2033 .1% over FY2007.7 million) in FY2008.311 million in the preceding year. an increase of 38.768 million (approximately $32. MP3 player and set-top box businesses to its telecommunications segment.677 million (approximately $26. an increase of 11. an increase of 27% over FY2007.LEADING COMPANIES *In May 2008.230.7 million) in FY2008. It integrated its digital appliance segment into its digital media operations and transferred its PC. an increase of 29.5% over FY2007. Korea accounted for 19. During FY2008.189. **The others operations include the company's financing and software activities. Americas accounted for 21% of the total revenues in FY2008.191. Revenues from Americas reached KRW25.917 million).517.560.1% over FY2007.136 million (approximately $26. Key Metrics The company recorded revenues of $108.5% over FY2007. Global . accounted for 28.512 million (approximately $19.848.030 million (approximately $14. an increase of 21. an increase of 26. Europe.568 million (approximately $16.2% of the total revenues in FY2008.9 million) in FY2008.8 million) in FY2008.439. The LCD division recorded revenues of KRW21.6 million) in FY2008. This profile is a licensed product and is not to be photocopied 0199 . the digital media division recorded revenues of KRW42. 3% 40.5 5.905.5% (1.093.311.2 2006 66.LEADING COMPANIES China accounted for 15.439.7% 41.6% of the total revenues in FY2008.3 5.0 7.6% 12.2% 6.1% 10.3% 6.664 million (approximately $14.8% 14.228.604.7 92.5 2007 76.696.2 82.2% 5.2% 8.0 33.5% 9.528.339.9% 40.0 118..0 4.206.872.6% 2009 6.2009 Page 27 . Ltd.403.0 37.0 74.9% 0.0 32.1 Revenues Net income (loss) Total assets Total liabilities Source: company filings DATAMONITOR Table 14: Samsung Electronics Co. Table 13: $ million Samsung Electronics Co.2033 .2 6.Consumer Electronics © Datamonitor.0 121.8% 11.1% 8.640.5% 2008 4.136.3 2009 108.0 42.4 72.5% 14.510.7% 2006 9.375.0 5.376.0 9.6 58.0 7.183..650.817.960.1% 10.904.000.1 2008 94.724 million) in FY2008.629. an increase of 24.849.092.153.834.181.420.798.: key financials (SKW) 2005 80..789.6% Profit margin Revenue growth Asset growth Liabilities growth Debt/asset ratio Return on assets Source: company filings DATAMONITOR Global .9 7.000.0 26. Ltd.631.227.1 29.: key financials ($) 2005 62.387.0 7.507.2% 2007 7.285.0 105.6%) 7.480.994.294.461.0 45.281.078.366.854.0 SKW million Revenues Net income (loss) Total assets Total liabilities Source: company filings 85.1 35.7% 38.300.6% 23.319.632.9% 14.0 2006 2007 2008 2009 138.000.0 93.0 81.9% over FY2007.579. Ltd.000.426.926.280.087.4 25.8% 13.8 63.1 33.: key financial ratios 2005 9.3% 1.0 DATAMONITOR Table 15: Ratio Samsung Electronics Co.525.1% 12.650. Revenues from China reached KRW18.8% 44.853.0 98. This profile is a licensed product and is not to be photocopied 0199 .061.966. LEADING COMPANIES Figure 8: Samsung Electronics Co.Consumer Electronics © Datamonitor. This profile is a licensed product and is not to be photocopied 0199 .: revenues & profitability Source: company filings DATAMONITOR Figure 9: Samsung Electronics Co.: assets & liabilities Source: company filings DATAMONITOR Global .2009 Page 28 ...2033 . Ltd. Ltd. video. pictures. The group has business interests in electronics. PlayStation Portable (PSP). music.LEADING COMPANIES Sony Corporation Table 16: Sony Corporation: key facts 1-7-1 Konan. manufacturing. Tokyo 108-0075. Sony operates through five business segments: electronics. video/online games. and sale of electronic equipments. and PlayStation 3 (PS3). Sony Computer Entertainment America (SCEA) and Sony Computer Entertainment Europe (SCEE). and business solutions. This electronic equipment. marketing. SCEA and SCEE enter into licenses with third-party software developers. This profile is a licensed product and is not to be photocopied 0199 . Europe. design. movies and television. and others.sony. Sony Computer Entertainment Inc. PlayStation 2 (PS2). The group operates globally in over 200 counties across Japan. and others. Malaysia. Singapore. The electronics segment comprises of audio. These subsidiaries controls the development. JPN 81 3 5448 2111 813 6748 2244 www. unaffiliated local distributors.2033 . and internet. the US.net March 6758 Tokyo DATAMONITOR Head office: Telephone: Fax: Website: Financial year-end: Ticker: Stock exchange: Source: company website Sony is one of the largest global electronics group engaged in the development. instruments and devices for professional and consumer markets. CD. In the electronics segment. developing. The segment's manufacturing units are located in Japan. Sony's games segment operates through its subsidiary. the group is engaged in designing. (SCEI). Under the others category the company handles sales of mobile phones produced for wireless customers by Sony EMCS Corporation (Sony EMCS). DVD. SCEI. manufacture. Minato-ku. internet services/applications. instruments and devices are marketed and sold through three channels: sales subsidiaries. North America. game.Consumer Electronics © Datamonitor. instruments. robots. Blu-ray Disc manufacturing and physical distribution businesses. Spain and Mexico. Global . and selling of various kinds of electronic equipment. television. information and communication.2009 Page 29 . production. financial services. and Asian countries. components. China. and distribution of Sony's video games consoles. semiconductors. and devices for the consumer and industrial markets. Sony conducts insurance and banking operations primarily through Sony Life. SPE's principal motion picture production organizations include. TriStar Pictures. exploits and markets these compositions and receives royalties or fees for their use. made for television movies. The segment also operates an internet-related service business subsidiary operating mainly in Japan. animated series. Sony Assurance. and Sony Bank. television production. Sony's pictures segment also includes operations of Sony Pictures Entertainment (SPE). syndicated games shows.2033 . and operation of studio facilities.2009 Page 30 .LEADING COMPANIES The pictures segment operations encompass motion picture production. Sony Bank Inc. SMEI's music publishing business. SFH is a holding company for Sony Life. Screen Gems and Sony Pictures Classics. first-run syndication programming. acquisition and distribution. and an advertising agency business in Japan. a Japanese Internet-based bank. Global . Sony's 'other' segment comprises Sony Music Entertainment (Japan) (SMEJ). SPE develops and produces network television series. syndication market and cable market. a Japanese non-life insurance company.. SFH integrates various financial services offered by Sony including insurance. television broadcasting. an inhouse facilities management business in Japan. development of new entertainment products. SFH. This profile is a licensed product and is not to be photocopied 0199 . Sony is also engaged in a leasing and credit financing business in Japan through Sony Finance International Inc. acquisition and distribution. Sony Pictures Home Entertainment. Aside from SFH. mini series and other television programming and distributes such programs to the networks. daytime serials. a Japanese life insurance company. a wholly-owned subsidiary of Sony. home entertainment production. and Sony Assurance. acquisition and distribution. digital content creation and distribution. owns and acquires rights to musical compositions. a Japanese domestic recorded music business that produces recorded music and music videos through contracts with many artists in all musical genres.Consumer Electronics © Datamonitor. The financial services segment operates through a wholly-owned subsidiary. savings and loans. SPE's Television group is primarily comprised of Sony Pictures Television and Sony Pictures Television International with various broadcast channel investments. made-for-cable programming. services and technologies. a subsidiary engaged in a motion picture related activity. Sony Pictures Releasing and Sony Pictures Releasing International. Columbia Pictures. The game segment recorded revenues of JPY1. The all others segment accounted for 6.9% over FY2008. a decrease of 8.3% of the total sales.1% of the total sales. the electronics segment recorded revenues of JPY5. a decrease of 16.057 million in fiscal 2009.2% of the total revenues in FY2009.8 billion (approximately $19.056. The US accounted for 23. The financial services segment accounted for 6.6 billion).041. a decrease of 12.3 billion (approximately $21. The game segment accounted for 12.539. During FY2009. The all others segment recorded revenues of JPY3. Revenues from other reached JPY2. a decrease of 17% over FY2008. Revenues from Japan reached JPY2.8 billion) in FY2009.2009 Page 31 .8% of the total sales.5 billion (approximately $7. a decrease of 18% over FY2008. Europe accounted for 25. effective October 1.6% of the total revenues in FY2009.5% of the total revenues in FY2009. Japan accounted for 24.8 billion) in FY2009.7 billion (approximately $21. The pictures segment accounted for 9. Global .4% compared with FY2008. The financial services segment recorded revenues of JPY538. The increase in sales was largely attributable to the consolidation of SONY BMG.6% over FY2008. a decrease of 7. an increase of 41. a decrease of 14.946 million in the preceding year. a decrease of 12.Consumer Electronics © Datamonitor. Revenues from the US reached JPY1.6 billion (approximately $37. The pictures segment recorded revenues of JPY717. Other countries accounted for 26. Its net loss was $1. Revenues from Europe reached JPY1.4% compared with FY2008.4 billion (approximately $22 billion) in FY2009.2 billion) in FY2009.5 billion) in FY2009.1% of the total sales. This profile is a licensed product and is not to be photocopied 0199 .488 billion (approximately $58.9% compared with FY2008.2 billion) in FY2009.LEADING COMPANIES Key Metrics The company recorded revenues of $82.987. The electronics segment accounted for 65.2 billion (approximately $5.7% compared with FY2008. 2008.571 million in the fiscal year ending March 2009.2% over FY2008. a decrease of 17.8 billion) in FY2009.1 billion (approximately $11. compared to a net income of $3.9% compared to fiscal 2008.7% of the total revenues in FY2009.827.7 billion) in FY2009.053.2033 .7% of the total sales. 967.795 $8.500 2009 82.8%) $482.753.552.3 171.2%) 73.0 123.2% 6.796.3 134.0 7.072.000 2008 94.279 2008 4.147.8% $505.Consumer Electronics © Datamonitor.056.851.LEADING COMPANIES Table 17: $ million Sony Corporation: key financials ($) 2005 76.086.4% 3.552.0 369.331 2007 1.345.0 7.3%) (3.024 ($6.478.871.604.716.2% $503.159.0% $525.5 97.0 11.0 8.570.938.0 1.495.559 2006 1.2009 Page 32 .5 78.7% 11.8) 128.320.658.5% 69.300 Revenues Net income (loss) Total assets Total liabilities Employees Source: company filings DATAMONITOR Table 18: Sony Corporation: key financials (JPY) 2005 2006 2007 2008 8.0 12.0 JPY million Revenues Net income (loss) Total assets Total liabilities Source: company filings 7.1 3.4% 1.4% (1.691.013.500 2007 88.326.170) Profit margin Revenue growth Asset growth Liabilities growth Debt/asset ratio Return on assets Revenue per employee Profit per employee Source: company filings DATAMONITOR Global .0% 10.087.3 70.5 1.138 $11.5% 13.763.3%) (12.5%) 4.0 8.9% 72.3% 71.004 $21.946.5% 11.511.9 180.909.993.2% (0.838.366.349.6%) 69.750.613.328.4 113.4 1.0) 12.0 6.739.0 10.0 8.695.6% 1.310.6 93.650.152.607.1 163.0 9.616.436.475.9%) (4.640 $8.0 2009 7.5 89.100.6 (1.4 125.0 126.0 (98.1 158.7% 4.1% 8.400 2006 79.0 9.0 DATAMONITOR Table 19: Ratio Sony Corporation: key financial ratios 2005 2.2% 1.2033 .1 101.800.362.915.0 163. This profile is a licensed product and is not to be photocopied 0199 .1% $543.3% (4.414.616.7 151.435.9% 7.425.295.863 2009 (1.729.4% 11. 2009 Page 33 . This profile is a licensed product and is not to be photocopied 0199 .LEADING COMPANIES Figure 10: Sony Corporation: revenues & profitability Source: company filings DATAMONITOR Figure 11: Sony Corporation: assets & liabilities Source: company filings DATAMONITOR Global .2033 .Consumer Electronics © Datamonitor. Table 20: Year 2009 2010 2011 2012 2013 2014 CAGR: 2009–14 Source: Datamonitor Global consumer electronics market value forecast: $ billion.8% 3.7% DATAMONITOR Figure 12: Global consumer electronics market value forecast: $ billion. an increase of 14.7 257.5% 2.1% 2.9 208.5 billion.5 € billion 182.1 189.5% 3.4% 2.4 201. the global consumer electronics market is forecast to have a value of $289.2033 . This profile is a licensed product and is not to be photocopied 0199 .7%.8 289.MARKET FORECASTS MARKET FORECASTS Market value forecast In 2014.2 % Growth 1.9 273.1 280.1% since 2009.Consumer Electronics © Datamonitor.8 196. 2009–14 $ billion 253. The compound annual growth rate of the market in the period 2009–14 is predicted to be 2.4 263.2009 Page 34 .4% 1. 2009–14 Source: Datamonitor DATAMONITOR Global .5 185. cross-checked and presented in a consistent and accessible style. Datamonitor’s in-house databases provide the foundation for all related industry profiles Preparatory research – We also maintain extensive in-house databases of news. including: National/Governmental statistics International data (official international sources) National and International trade associations Broker and analyst reports Company Annual Reports Business information libraries and databases Modeling & forecasting tools – Datamonitor has developed powerful tools that allow quantitative and qualitative data to be combined with related macroeconomic and demographic drivers to create market models and forecasts.Consumer Electronics © Datamonitor.000+ industry interviews and consumer surveys and supported by analysis from industry experts using highly complex modeling & forecasting tools. The parameters of each definition are carefully reviewed at the start of the research process to ensure they match the requirements of both the market and our clients Extensive secondary research activities ensure we are always fully up-to-date with the latest industry events and trends Datamonitor aggregates and analyzes a number of secondary information sources. all aggregated.APPENDIX APPENDIX Methodology Datamonitor Industry Profiles draw on extensive primary and secondary research. Review of in-house databases – Created using 250. company profiles and macroeconomic & demographic information. which enable our researchers to build an accurate market overview Definitions – Market definitions are standardized to allow comparison from country to country. analyst commentary.2033 . accurate and up-to-date Global . regulatory and demand-related factors Continuous quality control ensures that our processes and profiles remain focused. which can then be refined according to specific competitive.2009 Page 35 . analyzed. This profile is a licensed product and is not to be photocopied 0199 . CH .eicta. rue de Varembé.O. This profile is a licensed product and is not to be photocopied 0199 .: 41 22 919 0211 Fax: 41 22 919 0300 http://www.: 32 2 609 53 10 Fax: 32 2 609 53 39 http://www.1211 Geneva 20. B-1000 Brussels. Communications and Consumer Electronics Technology Association 20. Box 131.org Related Datamonitor research Industry Profile Consumer Electronics in the US Consumer Electronics in Europe Consumer Electronics in Asia-Pacific Global .2009 Page 36 .iec. Switzerland Tel.APPENDIX Industry associations International Electrotechnical Commission 3. Belgium Tel.2033 .Consumer Electronics © Datamonitor. P. Rue Joseph II.ch European Information. Datamonitor plc. whose accuracy we are not always in a position to guarantee. conclusions and recommendations that Datamonitor delivers will be based on information gathered in good faith from both primary and secondary sources. electronic.Consumer Electronics © Datamonitor. Please note that the findings. Global . No part of this publication may be reproduced. without the prior permission of the publisher. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. 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