Global Brands

Retail merchandiser: Job description and activitiesPage 1 of 2 Retail merchandiser: Job description and activities choose from » job description and activities salary and conditions entry requirements training career development typical employers/vacancy sources related jobs case studies contacts and resources Printer friendly version (excludes case studies) » Job description Merchandisers are responsible for ensuring that products appear in the right store at the right time and in the right quantities. This involves working closely with the buying teams to accurately forecast trends, plan stock levels and monitor performance. While the buyer selects the lines, the merchandiser decides how much money should be spent, how many lines should be bought, and in what quantities. Merchandisers set the prices to maximise profits and manage the performance of the ranges, planning promotions and markdowns as necessary. They also oversee the delivery and distribution of the stock and deal with problems with suppliers as they arise. » Typical work activities The finer details of the work will vary from company to company and will also depend upon the particular retail sector. However, work activities will typically include: l l l l l l l l l l l l planning the product range with the buying team; liaising with buyers, analysts, stores, suppliers and distributors; working closely with colleagues as part of a departmental team; forecasting profits and sales using computer programs, in particular Excel; planning budgets and presenting sales forecasts and figures for new ranges to senior managers; controlling stock levels based on forecasts for the season to ensure the business has the optimum amount of stock; managing the performance of the ranges, which involves: analysing every aspect of the best and worst sellers (for example, the best selling price points, colours or styles); ensuring that best sellers are fully potentialised; and keeping an eye on slow sellers, taking action to reduce prices or set promotions as necessary; accompanying buyers on visits to manufacturers to appreciate production processes; visiting suppliers and stores for best/worst seller meetings; meeting with suppliers and managing the distribution of stock, possibly negotiating cost prices with suppliers; identifying production and supply difficulties and dealing with them as and when they occur; managing, training and supervising staff. choose from » job description and activities salary and conditions entry requirements career development typical employers/vacancy sources related jobs case studies contacts and resources training http://www.prospects.ac.uk/cms/ShowPage/Home_page/Explore_types_of_jobs/Types_of_J... 1/4/2007 ch © Copyright AGCAS & Graduate Prospects Ltd Written by higher education careers professionals Date: 20/10/05 Need further careers information and advice? Let us know what you think of these pages: This section has been useful to me: Strongly agree Agree Not sure Disagree Strongly disagree http://www. Swiss wales.uk/cms/ShowPage/Home_page/Explore_types_of_jobs/Types_of_J..college.prospects..ac. 1/4/2007 .Retail merchandiser: Job description and activities Page 2 of 2 Ads by Google Top 10 British MBA Online The University of Wales Online MBA at Robert Kennedy College. Throughout the year. liaising with other departments within the organisation to ensure projects are completed. participating in promotional activities. seeking merchandise feedback from customers.ac. salary and conditions entry requirements training choose from » job description and activities http://www. attending trade fairs. writing reports and sales forecasts. Keeping up to date with market trends and reacting to changes in demand are key elements of the role. a significant amount of time will be spent away from the workplace in order to assemble a new collection of merchandise. tasks typically involve: l l l l l l l l l l l l analysing trends. trends.uk/cms/ShowPage/Home_page/Explore_types_of_jobs/Types_of_J. Retail buyers have a considerable amount of responsibility and autonomy in what is often a pressured environment. meeting suppliers and negotiating terms of contract. training and mentoring junior staff. the majority of the time will be spent in the workplace (in the office and on the shop floor). store policy. liaising with shop personnel to ensure product/collection supply meets demand.. in the UK and abroad. This is particularly true for those working in fashion. quality and availability). By fully understanding customer needs. maintaining relationships with existing suppliers and sourcing new suppliers for future products. during the buying season.Retail buyer: Job description and activities Page 1 of 2 Retail buyer: Job description and activities choose from » job description and activities salary and conditions entry requirements training career development typical employers/vacancy sources related jobs case studies contacts and resources Printer friendly version (excludes case studies) » Job description Retail buyers purchase merchandise. They plan and select the range. to select and assemble a new collection of products.prospects. type and quantity of products according to: l l l l customer demand (eg.. they are able to maximise profits and provide a commercially viable range of merchandise at competitive prices. reacting to change in demand and logistics. and analysing sales figures. For example: out of season. price. budget. » Typical work activities Typical work activities can vary according to the season. managing plans for stock levels. Buyers source new and review existing merchandise to ensure products remain competitive. 1/4/2007 . regularly reviewing performance indicators with sales. Retail buyer: Job description and activities Page 2 of 2 career development typical employers/vacancy sources contacts and resources Ads by Google related jobs case studies Top 10 British MBA Online The University of Wales Online MBA at Robert Kennedy College.prospects.uk/cms/ShowPage/Home_page/Explore_types_of_jobs/Types_of_J.ac.ch © Copyright AGCAS & Graduate Prospects Ltd Written by higher education careers professionals Date: 27/01/06 Need further careers information and advice? Let us know what you think of these pages: This section has been useful to me: Strongly agree Agree Not sure Disagree Strongly disagree http://www. Swiss wales.college... 1/4/2007 . And airlines are not ranked because it's too hard to separate their brands' impact on sales from factors such as routes and schedules..BusinessWeek Online: Top 100 Global Brands Interactive Table Page 1 of 5 SEARCH SITE Advanced Search INNOVATION & DESIGN Home Page Architecture Brand Equity Auto Design D-Schools Game Room Newsletter INNOVATION METRICS The 100 Top Brands 2006 Here's how we calculate the power in a name INTERBRAND TAKES lots of ingredients into account when ranking the world's most valuable brands. and CNN.376 4 4 GE U. taking into account the likelihood that those earnings will actually materialize.588 6 6 Nokia Finland 30. FINALLY. 27.996 The brand Edison built has extended its reach from ovens to 4% credit cards. which is applied to brand earnings to get a net present value. 2006 Value ($Mil) 2005 Value ($Mil) Change in Value (%) Get Four Free Issues Register Subscribe to BW Customer Service Stop searching.com/brand/2006/ 1/4/2007 .201 53. taxes. Click twice to reorder from lowest to highest. be recognizable outside of its base of customers. 2 3 2 3 Microsoft IBM U. 67. Profits and market share weren't the only things slammed by -9% rival AMD. 56. A slated 10% increase in U.S. That generates a discount rate.S.907 46. Intel's brand value tumbled 9%.P. Fashionable designs and low-cost models for the developing 14% world enabled the mobile phone maker to regain ground against competitors. and global reach—or the ability to cross both geographic and cultural borders. BUSINESSWEEK CHOSE Interbrand's methodology because it evaluates brands much the way analysts value other assets: on the basis of how much they're likely to earn in the future.525 Flagging appetite for soda has cut demand for Coke. Morgan Chase.941 24. Wal-Mart.848 26. 48. U.452 7 9 Toyota Japan 27. as with McDonald's Corp.S.441 http://bwnt. Click column heading once to reorder from highest to lowest. One or more of those criteria eliminate such heavyweights as Visa. The company strips out intangibles such as patents and management strength to assess what portion of those earnings can be attributed to the brand.businessweek. as it is for Marlboro. Mars.S. Interbrand doesn't rank parent companies. To even qualify for the list.S. THE BRAND'S strength is assessed to determine the risk profile of those earnings forecasts. (The brand may be almost the entire company.941 56. each brand must derive about a third of its earnings outside its home country. The projected profits are then discounted to a present value. Citigroup. stability. A new healthy-living marketing campaign—and the 5 5 Intel U. or just a portion. BusinessWeek and Interbrand believe this figure comes closest to representing a brand's true economic worth. Interbrand projects five years of earnings and sales for the brand. and have publicly available marketing and financial data.S.319 35. IBM is marketing on the strategic level to corporate leaders. 32.S.837 8 7 Disney U.000 67. Toyota is closing in on GM to become the world's biggest 12% automaker. Having off-loaded its low-profit PC business to Lenovo. Considerations include market leadership. New CEO Robert Iger expanded the brand by buying 5% animation hit-maker Pixar and beefing up digital distribution of TV shows through the Internet and iPods.926 59.131 26. THE FIRST STEP IS figuring out what percentage of a company's revenues can be credited to a brand. but the -1% beverage giant has a raft of new products in the pipeline that could reverse its recent slide. and a charge for the capital employed to arrive at the intangible earnings. sales this year will help even more. start finding! Accounting Advertising & Marketing Air Charter Air Travel Annuities Antivirus / Antispam Solutions PREMIUM CONTENT MBA Insider BW MAGAZINE Get Four Free Issues Register Subscribe Customer Service ONLINE FEATURES Book Reviews BW Video Columnists Interactive Gallery Newsletters Past Covers Philanthropy Podcasts Special Reports BLOGS Auto Beat Bangalore Tigers Blogspotting Brand New Day 2006 2005 Rank Rank Name Country Description 1 1 Coca-Cola U. It then deducts operating costs. and the "Ecomagination" push is making GE look like a protector of the planet. which explains why Procter & Gamble doesn't show up. and Morgan Stanley.) Based on reports from analysts at J. -5% 5% Threats from Google and Apple haven't yet offset the power of its Windows and Office monopolies. as it loss business from high-profile customers. S.241 22 23 Pepsi U. the world's local bank is fast becoming a major force in financial services. This year it will have to sew it together and keep its customers happy. Merrill Lynch has made a dramatic transformation from a 8% sleepy.S. 19. A preeminent financial-services brand among high-end 6% customers.014 6% premium-priced sandwiches and salads that came with it— have led to a fourth year of sales gains.606 16.399 21 25 Merrill Lynch U.056 13.S. the 10% world's richest luxury brand celebrates yet another year of robust growth. Nike won in both the casual fashion and hard-core athletic 8% markets with innovative new products. -7% The king of the inexpensive PC is trying to regain trust with a campaign to bolster customer service and technical support. 18 17 Cisco U.532 16.459 10.S. China-to-U.114 30 22 Ford U.159 29 27 Oracle U.S. 21.662 11. and Europe.S. The iconic auto brand has declined in every measure.641 18. He's betting PlayStation 3 can help turn things around. It tapped a growing obsession with obesity by shifting 2% marketing dollars to Diet Pepsi.businessweek.S. stock price hurt value.S. 21. and investment banking operations in 76 11% countries.534 15 14 14 American Express U. 27. routes are paying off handsomely.S. 5% Siebel Systems. Weak -16% marketing.967 10 11 MercedesBenz Germany 21. particularly outside the U.D. hurting market share. A price war and changing tastes left the No. Under CEO Mark Hurd.S. but it's helping.126 Gillette's new six-bladed Fusion razor met with ridicule when 12% it was introduced. But it is missing in action with low-end handsets.695 10. private.501 26. 12.S.256 13. the company is recasting itself as hip to broaden its appeal to a younger set. HP is skipping glitzy image ads to 8% push specific products. Its recent inclusion as a verb in the Oxford English Dictionary 46% confirms what competitors feared: Google means search to an army of Web users.S.376 8. Gillette is still king. High costs and weak margins will take longer to fix. The new S-Class sedan and M-Class SUV are helping repair 9% a tarnished quality reputation.429 27 26 Budweiser U. Already the biggest U. The drop in profits for 2005 was its first in a decade.897 10. 8% As gas prices rise. 11.461 23 24 Nescafe Switzerland 12. 19.049 15. bank. Last year.189 11 12 Citi U.592 Samsung is rolling out hot LCD TVs and ever more powerful 8% memory chips. Another boost? Rival Coke's move to copy Pepsi Max with Coke Zero.. as it expands into developing markets.BusinessWeek Online: Top 100 Global Brands Interactive Table Byte of the Apple Deal Flow Economics Unbound Fine On Media Hot Property Investing Insights New Tech in Asia NussbaumOnDesign Tech Beat Working Parents TECHNOLOGY J. Citigroup's quest to generate 7% more revenues from world markets has it introducing its brand to new emerging markets.690 12. bad press.617 17.S.018 20 20 Samsung S.S. Sales of instant coffee are piping hot in emerging markets.579 17. 12. while a big http://bwnt.S.788 17 18 Louis Vuitton France 17.1 beer maker -2% with a nasty hangover.622 10. Honda's gas sippers are helping the Japanese carmaker gnaw into the Big Three's market share. 17. Oracle bought another major software brand.001 12. shallow product portfolio.S.077 16 15 Gillette U. and partnerships. But with Fusion sales soaring.559 13 13 HewlettPackard U.com/brand/2006/ 1/4/2007 . 16 BMW Germany 19. stable brokerage to a lean and mean investment bank. With retail.878 26 28 Sony Japan 11. Cisco's decision to lead with its Linksys brand for consumers 6% hasn't made the company a household name yet. 12.887 28 29 HSBC Britain 11.350 21. 10. 11. marketing.866 12 10 Marlboro U.S.231 24 38 Google U.S. 13.458 18.006 Page 2 of 5 9 8 McDonald’s U.458 19. 11. but other 9% electronics products are struggling. Sony CEO Howard Stringer has fixed the TV biz.S.754 25 21 Dell U.795 20. 1% Marlboro remains firmly in the saddle. 15% BMW continues to churn out hot models that buyers love to drive and Japanese automakers can't seem to replicate.507 12. Improving profits and a 40% stock price increase haven't hurt. 20. With a glitzy new flagship on the Champs Elysées. and a bottomed-out U. Korea 16.169 14. 2% while flavored coffees and new products have boosted appeal in the U. Power Ratings Product Reviews Tech Stats Wildstrom: Tech Maven AUTOS Home Page Auto Reviews Classic Cars Car Care & Safety Hybrids INNOVATION & DESIGN Home Page Architecture Brand Equity Auto Design Game Room SMALLBIZ Smart Answers Success Stories Today's Tip INVESTING Investing: Europe Annual Reports BW 50 S&P Picks & Pans Stock Screeners Free S&P Stock Report SCOREBOARDS Hot Growth 100 Mutual Funds Info Tech 100 S&P 500 B-SCHOOLS Undergrad Programs MBA Blogs MBA Profiles MBA Rankings Who's Hiring Grads BW EXTRAS BW Digital BW Mobile BW Online Alerts Dashboard Widgets Podcasts RSS Feeds Reprints/ Permissions Conferences Research Services 31 30 Nike U.956 19 19 Honda Japan 17.S. vaccines.730 5.256 http://bwnt. U. Nintendo is No. Goldman's repeated blockbuster trading results have made it Wall Street's most profitable money machine. The cereal maker is striking an effective balance between 6% healthy products like Special K and sugary treats like Pop Tarts to attract both moms and kids.056 5. New CEO Klaus Kleinfeld has disposed of poor-performing 4% telecom units.455 Unlike other big banks selling money management units. where it faces competition with MySpace and YouTube for teens' attention.130 7. Bundling consulting and outsourcing gigs is helping 10% Accenture stay fierce. Apple continues to be the style master with its expanded 14% family of iPods and Mac PCs.businessweek.619 47 55 eBay U. allowing Siemens to focus on businesses such as medical equipment.591 9. 6.007 9. 6.739 7.S.223 6.701 48 53 Philips Netherlands 6. 8.044 Digital cameras and copiers helped Canon become one of 10% Japan's most profitable companies.346 46 49 Gucci Italy 7. Now 25.640 9. to restore its former reputation as the top investment bank.776 8.712 9.142 50 48 MTV U.S. 44 45 Siemens Germany 7.762 9.763 7.968 9.S. but Yahoo is mining for hits in new areas like social 55 58 Yahoo! U. thanks to a rebound in sluggish European sales.495 38 31 Pfizer U. MTV is pushing into broadband with the MTV 0% Overdrive site. Its affordable Scandinavian designs have helped the 12% Swedish retailer become a household name from San Diego to Shanghai.647 51 50 Nintendo Japan 6. 34 36 SAP Germany 10. 9.S.S.901 49 51 Accenture Bermuda 6. but TV ads keep boosting the online marketplace's brand appeal. Philip's focus on cutting-edge. 9. Investors may not like increasing competition from the likes 18% of Google.205 9. New boss Tsuneji Uchida brings technological knowhow. but the 1% unconventional new Wii console machine due out this autumn could be a harder sell.559 6.880 7.734 7. easyto-use products is paying off.S. 8% JPMorgan is building a brand in the business. and its brand.627 6.828 7.755 5. and diagnostics.746 The Swiss pharmaceutical giant is expanding across 2% everything from prescription drugs to generic medicines.158 6.565 43 43 Novartis Switzerland 7. 10.005 54 47 Heinz U. 9.S. 15% The company risks looking like an also-ran next to Google. Growing sales to women augment 5% the loyal customer base of baby boomers and hard-core bikers.S. 10.S.com/brand/2006/ 1/4/2007 . 0% 13% CEO John J. especially in Europe and Asia.BusinessWeek Online: Top 100 Global Brands Interactive Table Page 3 of 5 32 32 UPS U.306 41 42 Ikea Sweden 8.S. 33 34 JPMorgan U. as merger integration efforts continue.923 8% contract to consolidate shipments for Dell is providing a boost back at home.728 6.195 53 52 L’Oreal France 6.S.985 40 39 Kellogg’s U.S. Designer Frida Giannini still can't match predecessor Tom 8% Ford's star power. 6. But sales of apparel and leather accessories are growing nicely. 39 41 Apple U. 11% New software aimed at smaller businesses helped SAP extend its customer base beyond blue chips.S. Last year. 7.1 in portable video-game consoles. the clothier's sales are -22% fraying as it struggles to dress the twentysomething crowd for both work and weekend. 36 37 33 37 U. 6. 15% Melding private banking and investment banking continues to pay off big-time.507 45 46 HarleyDavidson U.006 35 35 Canon Morgan Stanley Goldman Sachs Japan 9. Still searching for its fashion identity.777 8. Buoyed by the success of its medical equipment and high14% tech consumer gadgets.416 8.932 Slimming its portfolio and adding products like Lea & Perrins -10% hasn't been enough for Heinz to compete with retailers' inhouse brands. sales grew by more than twice the rate of other tech-services firms.470 52 40 Gap U. Mack is overhauling the firm. Its latest hit: the MacBook line of laptops.392 6.981 Sold its over-the-counter unit to focus on developing new -4% prescription drugs—a smart move as powerhouse brands such as Lipitor face generic competition. 6% This French cosmetics maker's finances are looking prettier.817 42 44 UBS Switzerland 8. Still the king of the hogs. 6. digital cameras. 5% 8% Avian flu fears in early 2006 slowed KFC's growth in China.com U.156 5. Nestlé posts stronger growth from other products. the chain's hottest market.S.S. Europe's biggest 14% clothing retailer is so popular that it's opening more than a store a day in 2006. 4.513 68 70 Caterpillar U.186 Well into a four-year restructuring.248 66 67 63 Pizza Hut 67 Danone U.580 4.S. 5. 4.165 3. Eye-catching design. but profits remain disappointing. but KFC sales are rebounding.350 5.213 Avon ladies have been struggling.S.BusinessWeek Online: Top 100 Global Brands Interactive Table networking and digital content. It's a force in flat-screen TVs. -2% Emotional advertising is helping buoy its image against private labels. 63 66 Nestle Switzerland 4.932 4.010 3. and chips but hasn't turned first-rate technology into better brand equity.'s largest foodmaker. 69 73 Motorola U. New products like the RAZR and SLVR have been a hit. and customers are coming back. France 4.040 5. The World Cup was a bonanza for the sports-apparel maker.707 4.922 A mature brand that's working to fend off commodity status.977 3. Cat is on track to top $40 billion in sales this year.S.569 3. and with strong sales in China. but it has yet to make its mark in the digital world. Fierce competition and rising commodity costs have dogged -7% the U. 5.033 72 72 Rolex Switzerland 4.235 3. With new players chewing away at market share. 4% Xerox' stable of color copiers is bringing in a good supply of cash. such as Nestlé Aquarel bottled water. 5. Colgate now has 9% something to smile about with new launches such as Luminous toothpaste finding strong demand. behind Porsche and Lexus. -5% 3% Pizza Hut sales have been drooping as Americans turn increasingly to sandwiches and Mexican fare. Wrigley's -2% has been expanding into areas like candy and mints with brand extensions and acquisitions.S.906 73 77 Zara Spain 4.963 4.705 58 60 Colgate U. 4.290 4.085 Demand for Caterpillar's rugged machines and engines has 12% never been stronger.802 3.032 5. France 5.943 4. but free shipping and reliability keep customers happy. Kraft's new CEO needs innovative new products to revive sales.449 5.617 Page 4 of 5 Maybe the most resilient brand in its industry. forced CEO Andrea Jung to launch a restructuring this year. 5. Kodak has defied skeptics by becoming a major player in -12% digital photography and printing.744 64 64 Kleenex U.638 4. Power quality survey of new car owners. Heavy spending on technology for digital media initiatives 11% has depressed the stock.S.480 76 77 75 BP 78 Panasonic Britain Japan 4.S.842 4. including Eastern Europe. Korea 4.S. 4% Best known for chocolate.237 3. A growing global appetite for yogurt keeps the French food and beverage giant in good health.961 3. Poor results in many -3% markets. In the latest 17% J.S.S. and a new American13% size SUV called the Q7 are transforming Audi into a serious global rival to BMW and Mercedes. 59 57 Wrigley’s U.078 3. Fresh-faced Keira Knightly is replacing bad-girl Kate Moss as the face of Coco Mademoiselle perfume. 4. its appeal continues to spread.238 http://bwnt.866 The global news and financial information giant is moving 2% into derivatives trading with a collaboration with the Chicago Mercantile Exchange. 8% Rolex remains the ultimate luxury brand worldwide.778 62 59 Avon U.businessweek.877 70 62 Kodak U.918 5.686 75 84 Hyundai S.S. 65 68 Amazon. Hyundai was No. 5% 7% Not even an Alaskan oil spill or an explosion at a Texas refinery has put a dent in BP's strong performance.D. 79 69 Kraft U. 57 54 Xerox U.979 71 71 adidas Germany 4.714 78 74 Reuters Britain 3. 56 56 Volkswagen Germany 6. 3.112 4.3.com/brand/2006/ 1/4/2007 . VW is solving 7% its quality and financial issues. 74 79 Audi Germany 4.543 60 61 61 KFC 65 Chanel U.406 4.694 4.S. 4.730 With its focus on high fashion at low prices. Fast shedding its image as a cheap automaker. hot technology. 6% Securing the sponsorship helped keep archrival Nike at bay before the world's largest audience.633 5. and 18% a hip marketing campaign behind them is adding luster to the Moto brand. 048 90 Shell 90 85 Nissan Japan 3. New -3% launches. 82 81 Tiffany & Co. Fashion icon Giorgio Armani proves his appeal extends 4% beyond the closet.203 Starved for new models. 14% 6% This Korean electronics maker is emulating its crosstown rival.692 2.360 3.777 4% ceo Wendelin Wiedeking extends his 10-year winning streak with perfect timing and precision execution on the Cayman. Samsung.010 2.257 2.businessweek. but will rechargeable batteries threaten the long-term outlook? ING continues its global expansion moving beyond 9% its banking and insurance roots into the asset management business. NA Moving beyond its signature plaid.875 2.991 Global sales of Champagne are up 54% since 1990.783 NA 99 98 Nivea Germany 2. the company is expanding 4% into new products such as skin-firming lotion and men's eye cream.S.783 2. 5% 4% There's more than one way to grow. 91 99 Starbucks U.032 3.576 3. books. 88 89 91 U. Terms of Use | Privacy Notice http://bwnt. boasting stylish handsets and digital TVs.070 NA 93 88 Smirnoff Britain 3. Hermes 9% is riding high on the success of a new perfume.819 3. 3. 100 96 Levi’s U.com/brand/2006/ 1/4/2007 . will be a timely boost for CEO Carlos Ghosn.854 3.474 3.1 in the U. NA Toyota's relatively young Lexus premium brand is No.S.927 3. Despite pension problems and pipeline explosions. 81 82 Hermes France 3.177 86 89 Cartier Moet & Chandon Johnson & Johnson France 3.645 2. but it's just getting started in Asia and Europe. This iconic brand is fighting to stand out among such high1% end names as Earnest Sewn and. Britain 3. Starbucks brings in customers with lifestyle marketing.689 2.201 84 80 Duracell U. Korea Italy 3.. as he expands into everything from minimalist sofas to five-star resorts.655 ----------------------------------------------------------------------------------------------------------------------------------------------------- Copyright 2000-2006 by The McGraw-Hill Companies Inc.193 3. Duracell has been gaining share in the market for premium -3% replaceable batteries.S.BusinessWeek Online: Top 100 Global Brands Interactive Table Page 5 of 5 80 76 Porsche Germany 3.576 3.6 billion for Pfizer's consumer-products unit. 2. 3. 10% The popularity of Pasha timepieces and Caresse d'Orchidées jewelry is putting a sparkle in Cartier sales. Italian jeweler Bulgari is powering growth with the help of a super-luxury hotel chain and customers like Madonna. discounters' private-label jeans.576 In a bid to shed its austere image.S.108 3. 3. With sales sparkling in many markets.099 2. including a remodeled Altima.715 96 93 Prada Italy 2. the retailer's focus on 6% service and design has helped it battle a new set of discount online competitors. As the brand gets a marketing assist from adoring hip hop 12% artists in the U.760 Anti-Establishment Italian fashionista Miuccia Prada keeps 4% testing the frontiers of taste: Edgy clothing design.540 Best known for leather accessories and silk scarves. soaring oil prices fueled Shell to record 2005 profits of $23 billion. 20% pushing music.050 87 92 France 3.097 The vodka market continues to attract new entrants. All rights reserved.S. and 9% Moet's "Be Fabulous" campaign has cemented the brand in the center of the market. 94 95 97 LG 94 Bulgari S. and lunch food to get them to stick around. Burberry is beefing up its accessories line and expanding its retail profile in the U. the French cognac maker is pushing for growth in China and India.173 3. as J&J showed by paying $16.874 2.679 85 87 ING Netherlands 3. 97 95 Armani Italy 2.677 98 NA Burberry Britain 2.. Un Jardin Sur le Nil. at the mass level.S.576 92 NA Lexus Japan 3.S. U.040 3. Nissan's sales have slipped. -2% Smirnoff needs to better define a sophisticated identity to stay ahead of the pack.618 83 86 Hennessy France 3. edgier store architecture.S.