A Reseller’s Guide to the Get Genuine Windows Agreement forSmall and Medium Organizations (GGWA-SMO) Introduction Our goal is to help you assist your customers who may have purchased a PC without genuine Microsoft ® Windows ® operating system software or discovers they may have unlicensed Windows software. Windowsshould 7 Professional. The purpose of this presentation is to provide you information on the Get Genuine Windows Agreement for Small and Medium Organizations (GGWA-SMO) so that you can understand the offering. 2 . specific region or country information as required. effectively market it to your customer. and participate in the licensing business opportunity. November 1. Beginning. customers with unlicensed PCs can get compliant with the latest Microsoft operating Note: Each subsidiary update with system available. 2009. Table of Contents Background 4 Improper Licensing Types & Scenarios 5 GGWA-SMO Highlights 6 GGWA-SMO Offering Overview 7 Ordering Process 8 Purchasing Requirements & Installation 9 Next Steps & Resources 11 Frequently Asked Questions 12 3 . Piracy impacts legitimate businesses such as channel partners that have to compete with those selling counterfeit and unlicensed software Research shows fully licensed businesses grow faster and are more profitable than those using a mix of genuine and unlicensed software. Business Software Alliance 1 2 Impact of Unlicensed Software on Mid-Market Companies. with an estimated opportunity cost of more than $40B annually 1. Fourth Annual Global Software Piracy Study.Background: Unlicensed and Mislicensed Opportunity Economic Impact Pirated software continues to be among the largest revenue competitors facing the industry. and to acquire a solution in a way that is familiar to them using their established channel provider. The base of customers with existing PCs in need of Windows compliance due to counterfeit or unlicensed scenarios is growing. April 2008 4 . 2 Successful companies make valuable long-term customers. May 2007. Harrison Group. Market Opportunity PCs with unlicensed Windows software continues to be an enormous revenue opportunity for Microsoft partners. Customers want a solution that will allow them to easily bring multiple PCs into compliance. 2006 Worldwide Software Piracy Figures. microsoft.aspx 5 .com/piracy/knowthefacts/default. Misversionin g • Purchased PCs with a consumer version of a Microsoft Windows operating system. Attempted to save costs by doing in-place motherboard upgrades without acquiring new Windows licenses on those PCs. Types Scenarios Counterfeit software Installed Windows software using leaked or stolen Volume Licensing Keys (VLK). Business or Ultimate. and then used a commercial VL agreement to upgrade PCs to Windows Professional. For more information. such as Home or Starter editions. Downloaded software online or from unknown or counterfeit sources. PC was purchased from an OEM that used a single license on multiple PCs (called hard disk loading). Mislicensed operating system • Purchased PCs without an operating system (OS) pre-installed and then used a Volume Licensing (VL) agreement to install the full Windows desktop operating system. please visit www.Improper Licensing Types & Scenarios These and other scenarios are all too common and result in improperly licensed Windows software on customers’ PCs. GGWA-SMO is available in Windows 7 Professional. Offers customers the option of purchasing Software Assurance (SA) within 90 days of buying GGWA-SMO. Is tailored to meet the needs of customers that usually purchase and deploy Microsoft software through Volume Licensing. Requires the customer to commit to buying genuine Windows going forward. Cannot be used on a new PC. Downgrade rights are available. 5 . 2009. Beginning November 1.GGWA-SMO Highlights GGWA-SMO is available worldwide for small and medium sized organization customers to bring unlicensed software into compliance via the reseller channel. Is a Volume Licensing offering that is off the price list and requires a separate agreement (no customer signature is required). Is for use on fully assembled PCs with a previously installed counterfeit or otherwise improperly licensed copy of Windows. however. Terms and Conditions Non-signed commitment to acquire only genuine Windows licenses going forward GGWA and Open License terms and conditions apply SA within 90 days through the Open.GGWA-SMO Offering Overview Following is a summary of the GGWA-SMO compliance offering Target Customer Small business Mid-market Government Product and Availability Volume Licensing offering: Off price list Windows 7 Professional Windows 7 Pro SKU: FQC-02874 WinPro7 MVL Get Genuine SMP Available November 1. Select. any exceptions are noted in the program agreement. 2009 Features Customer support available for purchase Option for purchasing Volume Licensing media / Volume License Keys Any volume of 5 or more Downgrade rights available Re-orders allowed during agreement/authorization terms (2 yrs) Transferable Generally no transfers are allowed. Open Value. or Select Plus Volume Licensing programs 7 . Ordering Process The diagram provides an overview of the ordering and fulfilment process for this program. including email address.ms Customer provides their contact information. Reseller sends agreement to Distributor for onward submission to the Regional Operations Center (ROC). Contract is available on Explore. Order Confirmation + Copy of Get Genuine Agreement Addendum and Open License Agreement + Proof of Payment = License Confirmation. Distributor provides the Reseller with a copy of the GGWA-SMO Addendum& Open License agreement for presentation to the Customer. orders may be submitted manually or through MOET (MOET is the most common). ROC sets up agreement and Customer receives electronic acceptance notification with Agreement Number. 8 CC Reseller BCC Distributor *Depending on the partner and/or country. No signature is required. . CC Reseller BCC Distributor Distributor places order with ROC.* Customer receives electronic order confirmation. • Resellers should physically present the agreements to the customers at the time of the transaction so the customer fully understands the terms and conditions. 9 .GGWA-SMO non-USD Countries: Agreement Addendum GGWA-SMO : Agreement Addendum • Distributors are asked to make the GGWA agreement addendum and the Open License agreement available to their resellers. 2. For further information about VLKs and a list of Product Activation Centers. For each order placed. 2. Note: There is no COA distributed as part of GGWA. customer used a Volume Licensing agreement to install Windows on a new PC without an underlying operating system). 3. 9 . counterfeit).microsoft.e.. Installation Scenarios 5. they need to install the genuine copy.Purchasing Requirements and Installation Fulfillment 1. This scenario typically applies when there is a mislicensing situation (e. Media may be purchased separately through a Reseller. The partner will also receive a copy of the electronic order confirmation.g.com/licensing. To activate the software the customer can obtain a VLK by contacting the Product Activation Center. 4.. If the customer is running non-genuine software (i. the customer receives an electronic order confirmation (as long as the customer provided an email address). Customers should also retain a copy of their agreement plus proof of payment to the partner. No installation or activation is required if customer already has genuine software. go to ‘Volume License Product Key’ section of https://www. Next Steps & Resources Make sure you understand the Get Genuine Windows Agreement for Small and Medium Organizations so your customers can take advantage of this easy licensing solution for Windows.com/40032275 10 .microsoft. If you find improperly licensed Windows in your customers’ installed base of PCs. visit: https://partner. Educate your customers on why it is important to use only genuine Windows software. provide a Get Genuine compliance solution. For more GGWA-SMO resources. and distributor. just like other Volume Licensing Agreements. Reseller presents the GGWA to the customer and acquires customer information to complete the agreement (no customer signature is required). media is not included but can be acquired separately using the standard media fulfillment ordering process. 2. to Reseller). reseller. 4.. 3. follow these steps: 1. Q Does GGWA-SMO come with media? If not.Frequently Asked Questions Q What is the GGWA-SMO ordering process? A To order GGWA-SMO. Reseller submits GGWA agreement to Microsoft Authorized Distributor for onward submission to Regional Operations Center (ROC). 11 . how do my customers acquire A media? No.c. Customer and partner receive electronic order confirmation (c. ROC processes the agreement and sends an agreement number back to the customer. This scenario typically applies when there is a mislicensing situation (e.. counterfeit).g. 12 ..e. can they go to the Volume Licensing Service Center (VLSC) to download this product? No. If the customer is running non-genuine software (i. they can install the genuine copy. the customer obtains a VLK by contacting the Product Activation Center. Media is available for purchase through resellers. If customers need to install Windows 7 Professional. No installation or activation is required if the customer already has genuine software. To activate the software. 2. customer used a Volume Licensing agreement to install Windows on a new PC without an underlying operating system).Frequently Asked Questions Q Are installation and activation required? A There are two customer scenarios for installation and activation: Q A 1. customers cannot download the bits for the GGWA purchase through VLSC at this time. and software upgrades.microsoft. There is a large-deal solution available direct from Microsoft or from a Large Account Reseller (LAR) called the Get Genuine Windows Agreement for Large Organizations (GGWA-LO). staff training.com/getgenuinekit for GGK and www. Please visit http://oem. A technical support contract can be purchased from a Microsoft reseller.microsoft. 2. the Get Genuine Online Kit (GGOK) or the Windows Genuine Advantage (WGA) Kit may be offered.com/genuine for 13 GGOK and WGA. Contact a Microsoft representative for more information on this solution.Frequently Asked Questions Q Who provides support for GGWA-SMO? A Support provided by either Microsoft or a Microsoft reseller is available for purchase via these options: 1. Q What should the customer be offered if they are not eligible for GGWA-SMO? A Customers can purchase Full Packaged Product (FPP) and depending on the customer’s circumstances. . the Get Genuine Kit (GGK). Support is included when SA is acquired and covers deployment planning. Q Is there a solution available for large volume deals? A Yes.