THE UNIVERSITY OF BURDWANTHE DEPARTMENT OF BUSINESS ADMINISTRATION THE DEPARTMENT OF BUSINESS ADMINISTRATION A project report on the INDUSTRIAL TOUR 2012 at AMBUJA CEMENT PLANT,DARLAGHAT, HIMACHAL PRADESH Amit kumar MBA 3RD SEMESTER ROLL NO. 28 DEPARTMENT OF BUSINESS ADMINISTRATION THE UNIVERSITY OF BURDWAN [INDUSTRY TOUR 2012] FEB 15,2012 TO FEB 27,2012 CONTENTS 1. INDUSTRY TOUR & ITS IMPORTANCE 2. INDUSTRY TOUR 2012 OF THE DEPARTMENT OF BUSINESS ADMINISTRATION, THE UNIVERSITY OF BURDWAN INDUSTRY VISITED PLACES VISITED. DATE,TIME & PLACE OF COMMENCEMENT & RETURN OF THE TOUR ROUTE MAP OF THE TOUR 3. INDUSTRY VISITED: AMBUJA CEMENT PLANT 3.A. COMPANY PROFILE 3.B. VISION & VALUES 3.C. TOP MANAGEMENT 3.D. CEMENT PRODUCTION PROCESS 3.E. HUMAN RESOURCE ACTIVITIES OF AMBUJA CEMENT 3.F. MARKETING ACTIVITIES OF AMBUJA CEMENT 3.G. FINANCIAL PERFORMANCE OF AMBUJA CEMENT 3.G. (1) FINANCIAL PERFORMANCE FOR THE FULL YEAR ENDED 2011 3.G. (2) FINANCIAL PERFORMANCE IN 2012 (QUARTER 1 & 2) 3.G. (3) FINANCIAL ANALYSIS FOR THE LAST FIVE YEARS 4. PLACES VISITED 4.A. A JOURNEY FROM KALKA TO SHIMLA & OTHER PLACES IN SHIMLA) 4.B. SHIMLA 4.C. DHARMASALA 4.D. DALHOUSIE 4.E. AMRITSAR Amit kumar Page 2 [INDUSTRY TOUR 2012] FEB 15,2012 TO FEB 27,2012 5. PHOTOGRAPHS 5.A. AMBUJA CEMENT PLANT(DARLAGHAT) 5.B. KALKA TO SHIMLA 5.C. SHIMLA 5.D. DHARMASALA 5.E. DALHOUSIE 5.F. AMRITSAR Golden Temple Jallianwala Bagh Wagah Border 6. ANNEXURE 6.A. PROFIT & LOSS ACCOUNT FOR THE LAST FIVE YEARS 6.B. BALANCE SHEET FOR THE LAST FIVE YEARS 6.C. QUARTER 1 & QUARTER 2 RESULTS FOR THE YEAR 2012 Amit kumar Page 3 VENUE & TIME OF COMMENCEMENT & RETURN OF THE INDUSTRY TOUR DATE OF COMMENCEMENT : 15TH February. Value chain refers to processes and activities right from the sourcing of raw materials to the point where the final product reaches the end customer 2.54pm DATE OF RETURN ROUTE MAP OF THE TOUR BURDWAN TO KALKA 1633 KM : 27TH February.Himachal Pradesh PLACES VISITED STATE: HIMACHAL PRADESH(Places:Shimla.2012 PLACE OF COMMENCEMENT : Burdwan Railway Station TIMING OF COMMENCEMENT: 8. Students also get to know about the intra and interdepartment linkages within the organization and understand behavioral aspects within an organization. The larger aim of the visits is to make the students relate to the value-chain as followed by firms in the Industry.Darlaghat.INDUSTRY TOUR AND ITS IMPORTANCE The concept of Industrial visits has been woven into the academic practices of the institute keeping in mind that experiential learning is the ethos of Xcellon.Darlaghat. The visits provide an excellent opportunity for the students to comprehend the complexities faced by the organizations in various stages and the implications that decisions have.INDUSTRY TOUR 2012 OF THE DEPARTMENT OF BUSINESS ADMINISTRATION.Dharmasala.[INDUSTRY TOUR 2012] FEB 15.2012 1.Dalhousie) Punjab(Amritsar) DATE.2012 From Burdwan Kalka(by Kalka mail) Shimla(by toy train) KALKA TO SHIMLA 96KM SHIMLA TO DARLAGHAT (AMBUJA) 47KM SHIMLA TO DHARMASALA 152 KM Darlaghat(Gujarat Ambuja Cement Plant) & Dalhousie Amritsar (by Amrisar Mail) Burdwan Amit kumar Returned to DHARMASALA TO DALHOUSIE 117KM DALHOUSIE TO AMRITSAR 185 KM AMRITSAR TO BURDWAN 1826KM Page 4 Returned to Burdwan . The motive is to provide the students with a right blend of theoretical learning and an opportunity to witness how those concepts are utilized in the practical environment.THE UNIVERSITY OF BURDWAN INDUSTRY VISITED GUJARAT AMBUJA CEMENT PLANT.2012 TO FEB 27. In June 2002. they got necessary approvals for setting up another cement plant with 1 million tonne capacity per annum at Himachal Pradesh. 94 crore. The principal activity of the company is to manufacture and market cement and clinker for both domestic and export markets. the company set up a cement plant up in technical collaboration with Krupp Polysius. INDUSTRY VISIT: AMBUJA CEMENT PLANT Ambuja Cements Ltd. The company has five integrated cement manufacturing plants and eight cement grinding units. Suresh Neotia. each having a capacity of 2.2 million tonnes per annum cost of 1600 crore. In the year 2004. (ACL) is one of the leading cement manufacturing companies in India. they entered into an annual contract with a Soinhalese firm. 3. Sekhsaria‟s business acumen and leadership skills put the company on a fast track to growth. they changed their name to Gujarat Ambuja Cements Ltd. to supply around 2. Mahaveli Marine Cement. The Company.A. In the year 2000. They commissioned a captive thermal power plant with two 12 MW Steam Turbo Generators (STG). The Company commenced cement production in 1986. Germany. In the year 2002. In February 2005. The company commenced commercial production at two new 2.T Cements (Pvt) Ltd and Chemical Limes Mundwa (Pvt) Ltd. In the year 1991. M. a subsidiary company was amalgamated with the company. the company commissioned the 12. During the year 1988-89. Ambuja Cement Rajasthan was amalgamated with the company.2012 3. they started commercial production in the new 2-million tonne Greenfield cement plant at Chandrapur.G. Maharashtra. they set up a $20 million clinker Grinding unit in Sri Lanka.2012 TO FEB 27.5 lakh tonnes of cement. at Bhatapara (Chattisgarh) and Rauri (HP) in December 2009 and January 2010 respectively.2 million tonne clinker production lines. initially called Gujarat Ambuja Cements Ltd. with two boilers of 45 TPH capacity each at a cost of Rs. Holcim today holds little over 46% equity in ACL. In the year 1985. The company set up new clinker capacity at Bhatapara in Chattisgarh and Rauri in Himachal Pradesh. The first STG was commissioned in February 2005 and the second in May 2005. In May 19. In the year 1997. The company subsidiaries include Kakinada Cements Ltd. The company was established as a joint venture between the public sector Gujarat Industrial Investment Corporation (GIIC) and Narottam Sekhsaria & Associates.. the company started commercial production in Kodinar plant with an enhanced capacity. Also. The company changed their name from Gujarat Ambuja Cements Ltd to Ambuja Cement Ltd in the year 2007.6 MW diesel-generating sets. Amit kumar Page 5 . the company was rehabilitated into a public limited company. the company set up a cement mill with a capacity of 80 TPH at Darlaghat and commenced commercial production. In July 2005.COMPANY PROFILE Ambuja Cements Ltd is a major cement producing company in India. Also. Bakau Wolf and Fuller KCP. Ambuja Cements Ltd was incorporated in the year 1981 as Ambuja Cements Pvt Ltd. 1983. Indo-Nippon Special Cements Ltd. The Company is currently known as Ambuja Cements Ltd. The global cement major Holcim acquired management control of ACL in 2006. In the year 1998. giants Larsen & Tubro (L&T) and Gujarat Ambuja Cements entered a unique agreement to reduce transportation costs in dispatching bulk cement in Gujarat.[INDUSTRY TOUR 2012] FEB 15. was founded by Narotam Sekhsaria in 1983 with a partner. the company started commercial production at Maratha Cement Works plant. 5 MW Wind Mill project in Kutch. 61 crore. In the year 2011.6 million tonne. Maharashtra Rs. In June 2011. In December 2010. 185 crore at Bhatapara plant.[INDUSTRY TOUR 2012] FEB 15.B. Ltd.2012 In February 24.K. however remote to the customer. I know.5 million tonnes. That. they inaugurated their cement plant (grinding unit) at Nalagarh. they commissioned a new cement mill of 0. 3. In September 2011. I don't need orders to seek challenges.2 million tonne clinkerisation unit in Nagaur district. the Dadri Grinding Unit in its very first year of operation received the Integrated Management System (IMS) Certification. ISO 14001:2004.Enlightened partners “I will build enduring relationships with my dealers and suppliers.5 million tonnes. But. they increased the installed capacity in Farraka grinding unit in West Bengal by 0. My function.” 2. 19. and OHSAS 18001:2007 by BSI (U. the company signed an agreement with the Rajasthan State Industrial Development and Investment Corporation.13 crore to help further expansion of capacity in the northern region of India and Nepal. 2010.” 3. the company commissioned an additional 30 MW captive power unit at Ambujanagar (Gujarat). Nepal and acquired 85% shareholding for Rs.25 million tonne to reach at 1. 2010. the company started commercial production in a new cement mill at a cost of approx Rs.51 crore. In March 27. Also. During the year. Himachal Pradesh with the capacity of 1. 16. The company increased the installed capacity in Bhatinda grinding unit in Punjab by 0. Or to meet them either.1 million tonne to reach at 0.VISION & VALUES VISION To be the most sustainable & competitive company in our industry VALUES 1.Delighted Customers “My actions speak more about my company than a mere advertisement. to set up a 2. the company inaugurated their cement plant (grinding unit) at Dadri. The company entered into a joint venture for speciality cement manufacturing facility in Goa with Counto Microfine Products Pvt Ltd.).Inspired Employees “I don't need orders to trust my colleagues. In October 2010. The company commissioned a 7. I may not see it.2012 TO FEB 27.25 million tonnes. Uttar Pradesh with the capacity of 1. The full benefit of our engagement with dealers and suppliers will only come when they act as partners in satisfying Amit kumar Page 6 .9 million tonne cement grinding capacity at Maratha Cement Works plant at a cost of approx Rs. Also. including ISO 9001:2008. My connection to him is like God. they acquired 60% shareholding in Dirk India Pvt Ltd. ultimately leads to satisfying him. Gujarat at a cost of Rs. it exists. the company made strategic investments in Dang Cement Industries Pvt. 46 crore. is I CAN. C. I don‟t need the rule book.Business Head (East) Mr.C.2012 the customer. S. Director Rajendra P Chitale. Managing Director Executive Management Team Mr.N. it will provide me with a permanent livelihood. therefore. involve and enable people around me to realize their potential. The communities around me are a part of my support system. Onne van der Weijde. Vivek Agnihotri.Safety “I will adopt zero harm practices – at work and everywhere.Cleaner Environment .Marketing & Commercial Services Mr.” 7. Toshniwal . Company Secretary & Corporate Sustainability Officer Mrs. S. Director Omkar Goswami. Chief Financial Officer Mr. J. my company and my customers.[INDUSTRY TOUR 2012] FEB 15. I will use Nature responsibly and conserve its resources. Ajay Kapur. If I allow Nature to replenish itself.L.” 4. Sanjeev Churiwala. For this. I will.Business Head (North) Mr. Ghassan Broummana .Energised Society “I will energise. Vice Chairman M L Bhakta. National Head . A small improvement in their life will have a multiplier effect for everyone. Taparia. Head . create win-win associations between my dealers. Director Bernard Fontana. the benefit will extend even to my children‟s children. I never forget that my family‟s future depends on my safety.” 5.TSS Mr.” 3. And. Shakti Arora. suppliers. Director Shailesh Haribhakti. Head . Meenakshi Narain . B. Toshniwal .Central Purchase Officer Amit kumar Page 7 . Director Naresh Chandra. Director Nasser Munjee. Managing Director Mr.2012 TO FEB 27.Pollution control & natural resources “I will leave a cleaner planet for my children. Chief Executive Officer Mr. Director Onne van der Weijde. Sekhsaria.Joint President (HR) Mr. Chairman Paul Hugentobler.TOP MANAGEMENT OF AMBUJA CEMENT N. [INDUSTRY TOUR 2012] FEB 15.2012 3.2012 TO FEB 27.CEMENT PRODUCTION PROCESS Amit kumar Page 8 .D. 2012 TO FEB 27.2012 Amit kumar Page 9 .[INDUSTRY TOUR 2012] FEB 15. HUMAN RESOURCE ACTIVITIES OF AMBUJA CEMENT To build and sustain the competencies of employees for continuous growth and development. All the learning programs are aligned with the 14 core competencies identified for success and effectiveness in the organisation at various managerial levels.[INDUSTRY TOUR 2012] FEB 15.2012 TO FEB 27. All modules are based on the experiential learning approach. the company create a “Learning Culture” in the organisation. Action for Personal Excellence (APEX) for Front Line Managers Amit kumar Page 10 .2012 3. The objective is to improve performance of our employees through: Updating knowledge & skills Enabling transfer of new learning to the work environment This ensures that the manager not only demonstrates excellence in his or her defined role but is able to take on bigger responsibilities and deliver higher levels of performance.E. APEX is a reflective and interactive module and aims to remove various barriers to growth and professional effectiveness. create and deliver customer value To manage operations strategically To understand financial metrics and the impact of operating decisions on financial performance To learn how to lead team members to high performance and lead by example To manage change and transformation in the organisation Focus:The major focus of the program is on knowledge and skills in order to increase operational performance and managerial effectiveness .2012 TO FEB 27.2012 Perspective: APEX aims at inculcating grooming skills and developing the right attitudes among our Front Line Managers. Program Objectives To To To To To develop leadership skills foster teamwork enhance self-development align individual goals towards organisational objectives enhance understanding of core functions and the curriculum Leadership Development Program (LDP) for Middle . as well as exposure to critical new perspectives and approaches in general management and leadership development. we have designed an LDP program in partnership with IIM–A. BTL is designed to help middle level managers understand and achieve the required managerial competencies.Senior management levels Perspective: To develop the potential competencies of future leaders. The program combines skill building with the exploration of good management practices. Program Objectives: To To To To enhance self-awareness and learn how to use this awareness for personal and professional development encourage teamwork develop communication skills align individual and organisational objectives Building Tomorrow’s Leaders (BTL) For Middle level Managers Perspective: The organisation‟s middle level managers have achieved high levels of proficiency in technical and functional skills. Amit kumar Page 11 .[INDUSTRY TOUR 2012] FEB 15. The program focuses less on "what" to achieve and more on "how" to achieve performance targets. To enable them to handle larger roles they need to be formally introduced to the next level of managerial competencies. enabling them to enhance their professional and personal performance. Program Objective: To understand general managerial concepts and frameworks in the context of blending the best from both Ambuja Cements and Holcim To develop strategic orientation and ability to integrate long term and short term perspectives Become customer focused.both within and across functions. through continuous learning and practice. Assimilation as part of a global company. learn new skills. leading to self-development and improved professional effectiveness.2012 TO FEB 27. This HR Transformation programme will focus on the following systems and other interventions in order to bring about a healthy cultural change across the organisation: Employee Engagement Survey SAP HR GET Program and Employee Value Proposition KRAs for all executives Job Evaluation – Hay MSL Succession Planning and Talent Bank Management Development programs across all levels Knowledge Portal Development Centre Performance management and Dialogue Innovations program Reward and Recognition program SOME HR Initiatives Stretch Assignment A „stretch assignment‟ requires an employee to go beyond the job description. In a rapidly changing business scenario. business leaders provide direction and resources. fostering team development. It challenges people to „stretch‟. also poses new challenges for the organisation. HR TRANSFORMATION PROGRAMME: The changing market dynamics requires new HR approaches and strategies. Senior Leadership Program (SLP) and Leadership Seminar (LS). networking and collaboration among Holcim managers. each person is given the opportunity to grow and fulfil his or her true potential. while Human Resources ensure an enabling organisational culture.2012 Corporate Learning Program for Middle – Senior management levels Perspective: Our corporate learning events such as the Senior Management Program (SMP) and the Management Seminar (MS). To this end. are short listed. are designed to hone leadership competencies of senior and middle management employees. specially themselves. the Process First.[INDUSTRY TOUR 2012] FEB 15. Amit kumar Page 12 . Ambuja Human Resources has undertaken a series of initiatives as part of the HR Transformation Programme. effective delegation. surprising everyone. people who are ready to step out of their comfort zones and are enthused about challenging themselves. The programs are in line with our parent company‟s philosophy of empowering people by enhancing the requisite leadership competencies. Program Objectives: To enhance competence in the areas of strategic execution. One by one. It serves literally as a measure of how each one scores on crucial parameters. The programme has been designed in consultation with IIM Ahmedabad and is followed by a 360-degree evaluation of each participant. Even in the eighties.Top management support 2. individual home owners form a significant segment that no cement marketers can ignore.The Holcim factor: Holcim acts as a catalyst.2012 The persons concerned interact with a panel of experts who assess their backgrounds. Ambuja Cements is one of the companies that realized the potential of brand as a differentiator. Each batch consists of 30 people. the involvement of ordinary home owners in the purchase . Indian cement market is different from the rest of the world because the largest segment of buyers of cement in India is the individual home owners rather than the institutions. Ambuja Cements is a classic example of a successful commodity branding. When the concept was explained it was enthusiastically received. Although this scenario is witnessing a change due to the boom in the organized realty sector. The intermediaries like the contractors .[INDUSTRY TOUR 2012] FEB 15. Ambuja cements started its activities for building the brand.Self-drive and motivation 3. MARKETING ACTIVITIES OF AMBUJA CEMENT Ambuja Cements formerly Gujarat Ambuja is one of India's largest cement brands. Since the consumers view this product as a commodity. Ambuja cements Amit kumar Page 13 . put it all on the line.2012 TO FEB 27. do whatever it takes. The company came into existence in 1983. capabilities and potential. masons etc take up the role of the influencer/decision makers in the purchase of this product. Balance ScoreCard This is a modern management tool to monitor the performance of employees at all levels within the organisation. It allows group companies to develop their own formula… and often the formative mettle in the test-tube does turn to gold. Leadership Pipeline Under this programme middle to senior level employees are given two weeks of intensive training focusing on their „stretch objectives‟. Infact according to Superbrands report. to reach the next level… and the next. 3. they are not the decision makers in the buying process. Although these individuals s purchase cement. The most important consideration is whether the person is willing to stretch. Three important ingredients go into the „change factor‟ for every individual: 1.F. PRODUCTMIX: Cement industry does not have a large product mix and same applies for Ambuja Cements .About75% of all the cement produced goe sintoready- Amit kumar Page 14 .[INDUSTRY TOUR 2012] FEB 15. Commodities are boring products .flooringetc White Cement PPC is manufactured by blending a mixture of ordinary portland cement and pozzolana materials such as fly ash . With the competition hotting up from Grasim + Ultratech. While branding a commodity. Ordinary Portland cement(OPC) (GRADE-43.The production of 43 grade OPC is nearly 50% of the total production of cement in the country.GRADE-33) The 43grade OPC is the most popular general purpose cement in the country today. The ad which we like most is the ad where the brothers ( Boman Irani) try to break the wall which they put up to separate their houses when they were fighting with each other. The answer is definitely affirmative. These initiatives helped Ambuja to charge a premium over other brands. In these scenarios. While branding the cement commodity.It is sold in packets of different quantities:1.pipeset cAsbestos products such as sheets and pipesNon-structural works such as plastering. But for smart marketers.2012 is the first cement brand to start advertising in television. the critical question is whether these ads can influence the consumers to change their commodity mindset towards this category. These ads reinforce the core positioning of Ambuja as a strong cement. this is also an opportunity to make a difference.in proportions not less than 15 percent and not over 35 percent by weight of cement. Strength is a very highly relevant attribute as far as customer is concerned.GRADE-53.The Portland Pozzolana Cements ideally suited for the following construction viz Hydraulicstructures. high brand recall will give the edge for the brands.2012 TO FEB 27. in proportions not less than 15percent and not over 35percent by weight of cement.The 43 grade OPC can be used for following applications :General Civil Engineering construction work RCCworks(preferablywheregradeofconcreteisuptoM-30) . the brand was very consistent on reinforcing its positioning as the " Strongest " cement . Ambuja Cements could hold on to its share because of the brand equity it had created over these years.The product mix can be classified on the basis of the types of cement available Types of cement produced at Ambuja Cementsare: Mortar Cement Portland Pozzolano cement(PPC)-PPC is manufactured by blending a mixture of ordinary portland cement and pozzolan a materials such as fly ash. Massconcreting works.tiles .Ambuja Cements concentrated on its core brand promise of " Strength ". All through its campaigns. We have noticed many home owners directly procuring these products for their home construction because they don't trust the contractors. The brand was also very clever in selecting a unique logo. Ambuja Cements also used the outdoors extensively to reinforce the brand image and enhance brand recall.OPC contains a mixture of portland clinker and gypsum ground to a very fine powder. Ambuja cements bought in lot of humor to this ( otherwise) boring product. Ambuja Cements also focused on influencing the other players in the business like the contractors/masons and engineers through camps and meets. Most of its campaigns are humorous which makes the consumers stick to the advertisements . Visual appeal is not a major concern.Apart. Lt also has its trademark logo of a macho holding building which highlights the message“GIANT COMPRESSIVE STRENGTH”. which is used for buildings. The concept of a two-tier distribution chain comprising of manufacturers and dealers functions very well.2012 TO FEB 27.The package of Ambuja cement is yellow in colour with woven ends and has hooks sothat the porters find it easy to load and unload without hampering the main package.2012 Mix concrete.From thereon.minimizing pilferage.with the mushrooming of large plants engaging in cut-throat competition to grab a bite of the market pie.e PPC.The major concern is ease of transportation.Thus. The Group's principal activity is to manufacture and market cement and for both domestic and expor tmarkets.the distributors have storage facilities as well which help control well in the entire supply chain as they are the ones who bring orders and therefore are directly responsible for the business that a manufacturer would do However. Ambuja Nagarin Gujarat Due to limited products they are named under the product family name of Ambuja Cements.[INDUSTRY TOUR 2012] FEB 15.Apart from it there are Jumbobags which are used to pack bulk quanitities. The company was initially named Gujarat AmbujaLtd.bridges. The only way the products in the product line can be differentiated through is the different grades the cements have and the different types of cement i. Which was changed after Holcim bought 46% stake in Gujarat AmbujaLtd.white cement. Indian cement companies are now beginning to a do innovative strategies that have revolutionized the way cement is sold in India. Distributor network in cement industry is highly dominating and companies are compelled to hire as they do not really have that rapport and touch with the end consumer of their product.in the sense that manufacturers sale cement to dealers.It is a perfect and simple set-up . sidewalks.i. What was predominantly sold in bags Amit kumar Page 15 .North and EastIndia. Their cement plants cover strategic locations in all these regions. BRAND NAME STRATEGY The company and its product is named after the place where its first manufacturing plant was setup .storage. difference in the intensity of competition amongst local retailers and distributors. A wide dealer network of over 26000 dealers and retailers nurture done powered partnership enables Ambuja cement to reach even the tiniest village.the onus is on the dealers who established contact with builders.the variations in regional supply and demand.is a preferred medium for bale wrapping and rain protection in the form of Tarpaulin.it does not require any specialized designing of product package to attract customers as other products do.government and institutional buyers.the costs of raw material used and other factors.pipesand pre-casts labs in roadbuilding and repairs and other nation building applications.e. Off late Woven fabric which is the first stage of Woven sacks.This variation in prices can be observed all over India. and sold to retailers.The major factors contributing towards the variation in prices are the regional transportation costs. walls and all types of structures.The rest is used for building materials such as concrete blocks. Apart from this the prices keep on varying throughout the year depending upon the demand and supply dynamics. PLACE:DISTRIBUTION CHANNELS INVOLVED They have a nation wide reach with strong footprints in the West. PACKAGING Woven sacs are the most cost effective packaging. The package should not allow entry of water as cement hardens when it comes in contact with water PRICING PRICING The prices of Ambuja Cement bag varies across different states.from this. Now a days cement manufacturing companies also provide ready mix concrete for construction sites.There are various types of bags made out of PP/HDPE and with or without lamination.OPC. featuring Boman Irani).for instance. architects.Thereafter.manufacturers have now started selling concrete instead of cement. SALES PROMOTION SCHEMES: The sales promotion schemes are not directly implemented for the end user but channel members are the one who benefit from sales promotions. Thus. Retailers can also avail of a combination of two incentive offerings depending on his sales performance.They provide performance based incentives.GACL stockists will have to meet a sales target of 2.so much so that the Bhai Bhai ad wasrecalled. It also uses outdoors for advertising to enhance the brand recall. masons. 3.They act as the connecting link.Perhaps its most memorable ad was the one involving two estranged brothers trying to breakdown the wall that runs between their houses(Bhai Bhai.to attract them Gujarat Ambuja cements sales teams organize seminars for contractors and masons. Also.Ambuja Cements is one of the companies that realized the potential of brand as a differentiator.Also on offer are insurance covers upto Rs5lakh for personal accidents and scholarships for their children.Gujarat Ambuja has also launched a host of other performance-linked incentive schemes for its retailers which include gold coins and foreign trips. and has the effect of tying the retailer closely to the company. real estate construction companies.According to Super brands report. USE OF ADVERTISEMENTS IN PROMOTION Ambuja cements are the pioneer of branding in cement industry.The retailers or distributors play an important part in influencing the end customer.The scheme is an innovative incentive to retailers.Ambuja cements started its activities for building the brand.the retailer will have to sell a minimum 100 tonnes upon which he becomes entitled to 8grams of the yellow metal. Ambuja has been harping on its„giant compressive strength‟proposition. came some ads which presented the brand in a sentimental vein(theDadiad). To win gold coins.[INDUSTRY TOUR 2012] FEB 15.They also interact with retailers and distributors who are the channel members representing the company to the end customer.albeit in different quantities.Gujarat Ambuja Cements has an„Ican Initiative‟which gives an individual an opportunity in its sales team to comeup with its own idea.the retailer can win two grams of gold for every 25 tonnes of cement sold.agrees was rather disastrous.”he says.2012 TO FEB 27.After that humorous attempt.Even in the eighties.For enjoying a10-day trip to the US or a12-day vacation to Europe or 160 grams of gold.000 tonnes.G. Besides. PROMOTION ROLE OF SALES PERSONNEL IN PROMOTION The major customer base which buys cement in India today are the household owners.Apart from this they also felicitate the best performers.Ambuja cements are the first cement brand to start advertising on television.the brand even created the visualof a„giant ‟and then a broken hammer. Though the end customer the purchase is influenced by opinion leaders viz.2012 is now being sold in bulk. suit the retailers' wishes. contractors.etc.a move that Vivek Deshpande. FINANCE PERFORMANCE Amit kumar Page 16 .with a view to adding value to their products.wall painting sandboards at retailstores.adding that the brand will now strike a balance between emotion and humour. can both enjoy a vacation to Goa and win 16 grams of gold.These activities include hoardings during major festivals like Ganeshfestival in Maharashtra.They also act as a channel between the company and contractors.A retailer selling 400 tonnes of cement.The company has wored out a mechanism under which one particular scheme can be availed of in combination with other available schemes as well.“Our new ad is a correction of this. Ambuja Cement’s vice president for brand and promotions. 30 559. 2006.63 crore and provision of Rs. The company has net extra-ordinary expense of Rs. 1702. The EO expense thus stood at Rs. 445.25 crore against gain of Rs. 26.7% of sales.56 crore which is 40bps more at 6. The operating profit was thus up by only 1% to Rs.09 crore for sale of power during the current year and Rs.6% of sales respectively. 2633. Raw Material cost for clinker was down by 93% to Rs.92 1121.[INDUSTRY TOUR 2012] FEB 15. Sales rose 19.48 crore during the previous quarter ended March 2011. 29.02% to Rs.25 crore has been disclosed as exceptional item. 72.21 crore. 24. Amount relating to earlier period Rs. 8. 2012 Mar. 24. The 400 basis point increase in the effective tax rate to 28% dragged down the PAT by 3% to Rs.48 19 41 69 29 -23 Amit kumar Page 17 . PBT after EO grew 2% to Rs.31 39. being 60bps more at 18.12 crore during the period under review.51 28. 24.38% in the March 2012 quarter & Sales rise 19.63 crore and 15% to Rs. 407.1% of sales.51 crore during the previous quarter ended March 2011. 2633. 1930. 279. the Company has retrospectively changed its method of measurement of compensation cost relating to method to fair value method for all outstanding unvested employee stock options at the beginning of the year.2012 TO FEB 27.31 crore Net profit of Ambuja Cements declined 23. These factors dragged the OPM down 300 basis points to 23%.25 crore. 568. Employee Cost for the current quarter and year ended 31st December. 33.5% and 22. 2011 would have been lower b the current quarter and year ended 31st December.34 665. 3.7 crore which includes Rs. 1228.34 crore and freight charges also by 20% to Rs. The power & fuel expenses grew by 18% to Rs.(1) FINANCIAL PERFORMANCE FOR THE FULL YEAR ENDED DECEMBER 2011 During the year revenues were up by 14% to Rs. 247. 33. the profit after taxation for the current quarter and year higher by Rs.88 crore.1 crore consequent to change in policy of recognizing provision for slow moving inventories of spares based on the age of inventory. Accordingly expense was Rs.02 crore.15 crore respectively. other raw material cost was up by 20% to Rs. 2011 would have been lower by Rs.87 crore.82 crore. Had the Company continued to use the earlier method of measurement for valuation of ESOP cost. being 150bps less at 0. each being 110bps and 140bps more at 23.17 crore for the previous year.66.G.G. 1606. 1977. 2633.48 312.2012 3. 46. 1727.21 crore.38% to Rs. the PBT before EO grew 6% to Rs. 2011 % Var.02% to Rs.31 crore in the quarter ended March 2012 as against Rs. Other income grew 106% to Rs. 52.19 407. 2212.22 crore in the quarter ended March 2012 as against Rs. 312.(2) FINANCIAL PERFORMANCE IN 2012(QUARTER 1 & 2) Ambuja Cements net profit declines 23. Other expenses grew by 17% to Rs.1 crore.86 crore.50 721.13 crore in the quarter ended March 2012 Particulars Sales OPM % PBDT PBT NP Quarter Ended Mar.8% as a % of sales.53 crore which included profit on sale of investment in ING Vysya Life Insurance of Rs. During the year. 8587.22 2212. 13. After providing for the interest cost and the depreciation which grew by 8% to Rs. 90 2176.39 532.2012 Ambuja Cements net profit rises 34.95 crore in the quarter ended June 2012 as against Rs. Sales rose 17.35 crore during the previous quarter ended June 2011.95 28. 2012 Jun.64 795.2012 TO FEB 27.90% to Rs. Particulars Sales OPM % PBDT PBT NP Quarter Ended Jun.50 crore during the previous quarter ended June 2011. 468.94% in the June 2012 quarter & Ambuja Cements net profit rises 34.94% in the June 2012 quarter Ambuja Cements net profit rose 34.[INDUSTRY TOUR 2012] FEB 15. 2176.90 crore in the quarter ended June 2012 as against Rs. 2011 % Var.11 673. 2565.50 639.94% to Rs.61 468. 2565.50 18 4 24 27 35 Amit kumar Page 18 .35 27. 347.02 347. 93 7.00 2.60 34.00 3.24 15.14 48.01 0.68 1.38 45.82 0.78 27.92 10.03 0.84 1.14 11.01 0.95 63.09 30.38 52.32 68.75 0.74 0.85 0.57 0.54 5.96 15.07 0.18 19.58 2.83 18.03 93.85 19.58 30.95 4.46 16.54 33.18 19.86 27.35 36.89 0.58 52.66 55.19 47.53 16.28 13.25 27.85 0.07 37.13 63.84 16.01 40.80 11.14 1.90 14.27 20.01 20.97 20.42 22.88 15.01 0.22 49.05 10.45 27.39 7.95 24.19 52.[INDUSTRY TOUR 2012] FEB 15.25 17.38 0.78 16.72 40.19 1.01 32.58 46.40 12.68 27.05 1.2012 3.04 24.00 2.79 52.60 Dec '08 2.14 0.10 36.61 23.84 19.90 Amit kumar Page 19 .19 0.64 0.90 17.00 3.26 34.91 6.90 21.58 38.03 0.01 9.15 14.93 20.19 24.96 48.09 30.01 16.05 1.58 23.20 31.63 1. (3) FINANCIAL ANALYSIS FOR THE LAST FIVE YEARS Key Financial Ratios of Ambuja Cements Dec '11 Investment Valuation Ratios Face Value Dividend Per Share Operating Profit Per Share (Rs) Net Operating Profit Per Share (Rs) Free Reserves Per Share (Rs) Bonus in Equity Capital Profitability Ratios Operating Profit Margin(%) Profit Before Interest And Tax Margin(%) Gross Profit Margin(%) Cash Profit Margin(%) Adjusted Cash Margin(%) Net Profit Margin(%) Adjusted Net Profit Margin(%) Return On Capital Employed(%) Return On Net Worth(%) Adjusted Return on Net Worth(%) Return on Assets Excluding Revaluations Return on Assets Including Revaluations Return on Long Term Funds(%) Liquidity And Solvency Ratios Current Ratio Quick Ratio Debt Equity Ratio Long Term Debt Equity Ratio Debt Coverage Ratios Interest Cover Total Debt to Owners Fund Financial Charges Coverage Ratio Financial Charges Coverage Ratio Post Tax Management Efficiency Ratios Inventory Turnover Ratio Debtors Turnover Ratio Investments Turnover Ratio Fixed Assets Turnover Ratio Total Assets Turnover Ratio Asset Turnover Ratio Average Raw Material Holding Average Finished Goods Held Number of Days In Working Capital Profit & Loss Account Ratios Material Cost Composition Imported Composition of Raw Materials Consumed Selling Distribution Cost Composition Expenses as Composition of Total Sales 2.17 21.04 18.81 10.66 0.23 8.05 60.01 40.13 1.48 63.01 20.90 47.08 1.05 0.15 1.50 13.85 1.20 11.15 0.60 12.44 30.84 21.16 20.01 32.20 3.35 63.01 28.00 2.60 17.07 0.36 1.41 19.89 7.43 63.85 24.58 9.17 22.49 12.G.54 1.46 20.49 37.45 9.32 22.26 0.23 37.65 21.07 28.18 44.16 20.78 34.00 2.05 52.69 4.07 22.96 8.23 28.92 9.63 11.53 19.03 80.66 18.35 0.49 39.92 17.88 1.02 0.33 Dec '09 2.73 19.04 0.81 32.58 -12.11 22.38 21.84 37.20 12.45 42.67 17.16 14.35 42.36 37.91 28.25 1.92 36.2012 TO FEB 27.35 38.60 11.11 28.24 20.18 31.94 Dec '10 2.59 19.05 0.10 1.69 Dec '07 2.07 26.61 25.87 20. 90 35.21 0.11 Dec '09 8. While working with the participation of the people.30 0.2012 Cash Flow Indicator Ratios Dividend Payout Ratio Net Profit Dividend Payout Ratio Cash Profit Earning Retention Ratio Cash Earning Retention Ratio AdjustedCash Flow Times 46. integrated rural development projects.62 3.10 28.20 0.60 28.94 23.00 42.19 63.44 54.55 63.75 70.40 34.24 Dec '07 11.62 30.22 Dec '08 9.H.2012 TO FEB 27.21 37.47 69.13 0.26 47.38 36. Amit kumar Page 20 . Since inception. the Foundation has expanded its reach and diversified its programmes to include as many members of its stakeholder group as possible.06 48. that works with the rural communities surrounding Ambuja‟s manufacturing sites.81 0. The Foundation is engaged in a variety of peoplecentric. agricultural development and improvement of health status.06 44. CSR ACTIVITIES The Ambuja Cement Foundation is the Corporate Social Responsibility wing of Ambuja Cements Ltd.22 31.97 71.01 52. ACF has held its mission statement central to all its operations. Presently the Foundation has made its presence felt in ten states across the country and is engaged in programmes like Natural Resource Management.00 58.26 35.[INDUSTRY TOUR 2012] FEB 15. educational support and economic enhancement.55 63.03 Dec '11 Earnings Per Share Book Value 8.47 27.04 Dec '10 8. 00 5. It connects Kalka at an height of 656 meter to Shimla at 2076 meter from mean sea level.10 Arr Time 9.The railway has a ruling gradient of 1 in 33 or 3%. situated between Kandaghat and Kanoh stations. is an arch bridge in three stages. historically known as the "Arch Gallery". one of which is a 18. The distance of 96 KM between Shimla and Kalka passes through 102 tunnels and 87 bridges.[INDUSTRY TOUR 2012] FEB 15.10 4.50 9.First Class FC .2012 4.30 6. There are around 900 curves and sharpest curve is of 48 degree.Chair Car FC .A.00 12. 226. Train No 72451 52457 52451 52453 52455 Train Name Rail Motor KLK SML Pass Shivalk Dlx Exp KLKA SIMLA Exp HIMALYAN QUEEN Dep Time 5. the sharpest being 48 degrees (a radius of 37. between Sonwara and Dharampur is an arch gallery bridge having 5 tier galleries of multiple spans. The five hour journey is one of the best train journeys for tourist operated by Indian railway. But tunnel number 103. JOURNEY FROM KALKA TO SHIMLA The best way to reach Shimla is to travel by Toy train from Kalka. constructed with stone masonry. The railway track is small in width between Kalka and Shimla and is known as meter gauge track opened by British Government in the year 1903. On July 2nd 2008 UNESCOs world heritage committee has decided to add Kalka Shimla Railway to world heritage list & in a function at Kalka on 9th Nov 2008 this railway line was officially declared by UNESCO as world heritage site. In 2006 tunnel number 46 was dismantled so presently only 102 are in use.First Class 2S-Second Sitting CC . 493.PLACES VISITED 4. In 1930 they were renumbered and four of them were discarded so only 103 were left.20 Type of Seat FC . The others are viaducts with multi-arched galleries like the ancient Roman aqueducts. constructed with stone masonry and bridging a deep valley surrounded by high peaks.20 10. Amit kumar Page 21 . is still famous as tunnel number 103 as this place has become a famous landmark of the town.05 17. It has 919 curves. the last tunnel in Shimla.Chair Car Remark Temporary Train Regular Train Regular Train Regular Train Regular Train STATIONS STATIONS KM STATIONS KMS Kalka 0 Taksal 6 Gumman 11 Kanoh 65 Koti 17 Sonwara 27 Dharampur 33 Shoghi 78 Komarhatti 39 Taradevi 85 Barog 43 Jutogh 90 Solan 47 Summerhill 93 Salogra 53 Shimla 96 Kandaghat 59 Kathleeghat 73 TUNNELS Originally 107 tunnels were built on Kalka Shimla Railway Track.First Class CC .93 feet).29 metre (60 ft) plate girder span and steel truss.2012 TO FEB 27. Bridge No.47 m or 122. Bridge No. There are more than 20 stations in this railway system which still uses the old Neals Token Instrument system for track interlocking.The longest tunnel is at Barog.15 11. and is associated with local tales and legends INFRASTRUCTURE The line has 864 bridges. Shimla is well known as a hub for India's tourism sector. as it is the main meeting place for everyone.591 metres) above sea level.2012 Climbing from 656 meters (2. bars. Mahatma Gandhi lived in these quiet surroundings during his visits to Shimla. Annandale is 2–4 km from The Ridge at a height of 6. patience and humility. hope. Kinnaur in the east. at a height of 6. People walk up and down The Mall slowly. textiles and jewellery of the region. is single statue to stand at the highest altitude among several other master pieces in the world. Tharoch & Dhadi. Christ Church is the second oldest church in Northern India.59 meters (7866. Annandale: Developed as the playground of Shimla. the state of Uttaranchal in the south-east and Solan & Sirmaur to the south . The city stretches nearly 9. is the Jakhoo hill. Post Offices and tourist offices. Places of interest The Mall is the main shopping street of Shimla. fortitude. the line terminates at an elevation of 2. Rawingarh. and Sangri. bronzes wood-carvings and also costumes. the city is spread on a ridge and its seven spurs.[INDUSTRY TOUR 2012] FEB 15. It is among the top 10 preferred entrepreneurial locations in India. The Gaiety Theatre is also situated there. Christ Church: Situated on The Ridge. Madhan. at 2454 meters (8051 ft). located in northern India . Shimla State Museum: The Museum. picnics and polo. Bhaji and Koti. stopping to gossip. The elevation of the city ranges from 300 to 6000 metres.B. Jubbal.10°E with an average altitude of 2397. Keothal. The Mall is dotted with many eating places . As of 2011 Shimla comprises 19 erstwhile hill states mainly Balson.117 ft. sculptures. It is located at 31°37′N 77°06′E / 31. charity. The Ridge and Scandal Point are the two main meeting points at The Mall.61°N 77. SHIMLA Shimla is the capital city of the Indian state of Himachal Pradesh. At the top of the Hill. The highest point in Shimla. clubs.10 ft) above mean sea level.A 108 feet (33 metre) statue of Lord Hanuman. It has a very majestic appearance and inside there are stained glass windows which represent faith.2 km from east to west.076 meters (6. Himachal Pradesh University is situated here. Shimla lies in the north-western ranges of the Himalayas.500 ft on the Shimla-Kalka railway line. Ratesh. Jakhu Hill is the highest peak and offers a beautiful view of the town and of the snow-covered Himalayas. Darkoti. which was opened in 1974. Amit kumar Page 22 .2012 TO FEB 27.811 ft) at Shimla. Dhami.Kumharsain. built in 1884-88. overtaking the Christ Redeemer in Rio de Janeiro. Brazil. It also has many restaurants. It is a favourite spot for cricket.152 ft). There is a collection of miniature Pahari paintings. Indian Institute of Advanced Study: This institute is housed at the former Viceregal Lodge. at a height of 8000 ft. has tried to protect hill-out and the cultural wealth of the state. The line originally used 42 lb/yd (21 kg/m) rail but this was later relaid to 60 lb/yd (30 kg/m) rail.It is bounded by Mandi and Kullu in the north. is an old temple of Lord Hanuman. Bushahr. at 8. Khaneti & Delath. banks. which is also the home of countless playful monkeys waiting to be fed by all visitors. a Hindu deity.500 feet (2. Jakhu Hill: 2 km from Shimla. 4. Shimla is a Zone IV (High Damage Risk Zone) per the Earthquake hazard zoning of India. Summer Hill: Situated at a distance of 5 km from The Ridge is the lovely township of Summer Hill. Dharamkot. Triund. dreamt of the sacred place and the Raja set people to find out the whereabouts of the site. Jewel of Dharamshala. Palampur Jwalamukhi is a famous temple to the goddess Jwalamukhi. site of the annual Sipi fair in June. John‟s Church. the deity of flaming mouth. The suburbs of the town includes -. Ramnagar. the 14th Dalai Lama established the Tibetan exile administration in the north Indian hill station of Mussoorie. Amit kumar Page 23 . Nurpur. Its original name (with diacritics) is Jūnga and is a former royal retreat of the princely state of Keonthal.2012 TO FEB 27. Dharamshala is the centre of the Tibetan exile world in India. There is an "Art is Values" school with students from all over India. On 29 April 1959. police. The site was traced and the Raja built a temple at that location The building is modern with a gilt dome and pinnacles. Thousands of visitors and devotees come here every year. Temple of all Faiths. 26 km from Shimla. located at a distance of about 9 kilometres from McLeodGanj. His presence and the Tibetan population has made Dharamshala a popular destination for Indian and foreign tourists.600 ft. Dharamkot. Places of Interest around Dharamshala Mcleod Ganj. Dal Lake. is a spiritual group dedicated to Mother Nature. The annual Sipi fair in June is held in Naldehra. post etc. believed to be the manifestation of the Goddess. Kunal Pathri. Kotwali Bazaar (the main market of the town). including students studying Tibet. with a nine-hole Naldehra Golf Club. Dehra Gopipur. built over some natural jets of combustible gas. Tara Devi hill has a temple dedicated to the goddess of stars on top of the hill. It is also known as the Keonthal Estate. ForsythGanj. 4.C. Mashobra: 13 km from Shimla. In May 1960. Sidhpur and Sidhbari (where the Karmapa is based) The village of McLeodGanj lying in the upper reaches is known worldwide for the presence of the Tenzin Gyatso. Kareri. Tsuglagkhang (Dalai Lama's Temple). St. Raja Bhumi Chand Katoch of Kangra. Classes are provided free of cost. Chharabra: 13 km from Shimla on route to Kufri. DHARMASALA Dharamshala is a city in the upper reaches of the Kangra Valley and is surrounded by dense coniferous forest consisting mainly of stately Deodars. Naldehra: 22 km from Shimla.2012 Tara Devi: 11 km from the Shimla bus-stand. Naddi. Bhagsunath. Bhagsunag Falls. Kufri is the local winter sports centre. Sankat Mochan: A very famous Lord Hanuman temple is located here. One of the main attractions of Dharamshala is Triund hill. War Memorial. Dari. There is a military Dairy Town here as well as the headquarters of Bharat Scouts and Guides. Anand Vilas: Midway between Shimla and Junga. Trilokpur. Following the 1959 Tibetan uprising there was an influx of Tibetan refugees who followed the 14th Dalai Lama. the Central Tibetan Administration (CTA) was moved to Dharamshala.[INDUSTRY TOUR 2012] FEB 15. Triund is one day trek at the upper reaches of McLeodGanj. a great devotee of goddess Durga. Kufri: 16 km from Shimla at a height of 8. Kaccheri Adda (government offices such as the court. Junga: Junga is near Tehsi. "Sarva Dharma Mandir".). and it also has a small zoo.McLeodGanj. India. and the peak tourist season is from May to September. Dalhousie is a hill station in Himachal Pradesh. No idol is located in the temple and the deity is worshipped in the form of flames which come out from the crevices of the rock. Under the gaze of the Dhauladhar range and set amidst the undulating hills that character sub-Himalayan Himachal Sati's tongue is believed to have fallen at Jwalamukhi and the goddess is manifest as tiny flames that burn a flawless blue through fissures in the age old rock. ornaments and mantras are recited.700 m) above sea level. temples.2012 TO FEB 27. havan is performed once daily and portions of Durga Saptasati are recited. Scottish and Victorian architecture is prevalent in the bungalows and churches in the town.The Dalhousie Town was named after Lord Dalhousie who was the British Governor-General in India while establishing this place as a summer retreat. The Mughal Emperor Akbar. There is a mystic Yantra or diagram of the goddess. is home to the Gaddi and Gujjar tribes and has 84 ancient temples dating from the 7th–10th century AD. The deity is offered Bhog of Rabri or thickened milk. Dalhousie is situated between 6. Usually milk and water are offered and the ahutis or oblations are offered to the sacred flames in the pit. Chamba is the hub of this culture.[INDUSTRY TOUR 2012] FEB 15. Just a few feet above the Jwalamukhi temple there is a six-feet deep pit with a circumference of about three-feet. milk. seasonal fruits. The best time to visit is in the summer. Aarti is performed five times in the day. Maharaja Ranjit Singh paid a visit to the temple in 1815 and the dome of the temple was gold-plated by him. At the bottom of this pit there is another small pit about one and a half feet deep with hot water bubbling all the time. shawls. Misri or candy. Realizing the power of Jwala Devi. Located on the western edge of the Dhauladhar mountain range of the Himalayas. the great power of the Goddess. which is covered with.000 feet (2. 4. it is surrounded by snow-capped peaks. He brought a Gold umbrella (Chatra) for the Goddess. Bharmour. However. learning about the legends of Jwalamukhi tried to douse the flames with a stream of water. art. It is built on and around five hills. now Chamba District of the state of Himachal Pradesh of India.D. Amit kumar Page 24 . but on offering. Akbar came with his army to this temple. The temple is identified as one among the 52 Shakti Peethas . This hill region is a repository of ancient Hindu culture. There is a small platform in front of the temple and a(check usage) big mandap where a huge brass bell presented by the King of Nepal is hung. and handicrafts preserved under the longest-running single dynasty since the mid-6th century. They are natural jets of combustible gas.2012 and possesses a beautiful folding door of silver plates. The puja has different 'phases' and goes on practically the whole day. The temple located on a small spur on the Dharamsala-Shimla road at a distance of about 20 km from the Jwalamukhi Road Railway Station attracts lakhs of pilgrims every year. the ancient capital of this kingdom. It is also one of the most renowned temples of Goddess Durga.DALHOUSIE Dalhousie is a hill station in the northern state of Himachal Pradesh. still kept the flames burning. The temple was looted and destroyed by Mahmud of Ghazni in 1009. Dalhousie is a gateway to the ancient Chamba Hill State. situated in the centre of the temple in between the floor pillars supporting the roof. the umbrella turned into an unknown metal suggesting that the Goddess did not accept his offering. established in 1854 by the British Empire in India as a summer retreat for its troops and bureaucrats.000 and 9. throne of spiritual authority. Langar is a free sanctified meal which is prepared daily and served at the temple. It is available to the tens of thousands pilgrims who visit daily.Akbar. It is the central gurdwara. and construction of the temple site. class. listen to hymns. the son of Guru Raam Das and the fifth guru of the Sikhs. one on each side. reflective water which is fed by the Ganges River.Guru Har Govind lays the foundation of Akal Takhat. The gurdwara is constructed of white marble overlaid with gold leaf and stands in the center of a sarovar. 1604 . a daughter of the third Guru Amar Das. and installing the Granth in the temple on September 1st. or pool of fresh.Guru Arjun Dev completes the temple's construction. as a wedding gift when she marries Jetha who later becomes Fourth Guru Raam Das. with the assistance of Bhai Gurdas and Baba Buddha. All cost is provided for by donations. All cooking of food and maintenance of the golden temple complex is carried out by worshipers. 1699 . The golden gurdwara has four entrances. Together they build a platform 12 feet in height in defiance of a decree made by Mughal Emperor Jahangir that no one but his own royal personage be allowed to sit on a dais over three feet in height. He compiles the sacred scripture Adi Granth over a five year period. AMRITSAR GOLDEN TEMPLE The Golden Temple is situated in Amritsar. who volunteer their services. Langar at the Golden Temple Video History of Harmandir Sahib (Golden Temple) 1574 .Guru Raam Das begins excavation of a fresh water tank. 1663 . located in Northern Punjab. or creed. for all Sikhs in the world.2012 Major attractions Dainkund Peak Khajjiar Bakrota Hills Village Lohali Gandhi Chowk Bakrota Hills Dalhousie Cantonment Sadar Bazar Tibetan Market Panchpula 4. completing it August 30th.E. Pilgrims bathe and perform ablution in the sacred waters of the tank which is known for its healing properties. clear. Visitors gather inside the gurdwara to worship.1737 .Bhai Mani Singh is appointed curator of Harmandir Sahib by Guru Gobind Singh. which is close to the border of Pakistan.Guru Arjun Dev. The Guru Granth is kept in the Akal Takhat after hours. which means "Temple of God". Its proper name is Harmandir. and hear the holy scripture of the Guru Granth Sahib read. He appoints a Sikh named Baba Buddha to be caretaker of the Granth. A bridge extends from the gurdwara to the Akal Takhat.2012 TO FEB 27. a Mughal emperor gifts the site to Bibi Bhani. 1577 . It is known as the Golden Temple because of its unique features. or worship place. over-sees the laying of the temple's foundation. color. 1588 .[INDUSTRY TOUR 2012] FEB 15. Amit kumar Page 25 . the governing body of religious authority for Sikhs. India. which are a symbolic welcome to all persons regardless of caste. It is defended by illustrious martyr Baba Deep Singh. JALLIANWALA BAGH Jallianwala Bagh is a public garden in Amritsar in the Punjab state of India. an Afghani general of the invader Ahmad Shah Abdali. swaggering through the temple complex drinking and smoking. Official British Raj sources placed the fatalities at 379. and gilding of the temple. Punjab. The 6.Maharajah Ranjit Singh sponsors marble inlay. The memorial is managed by the Jallianwala Bagh National Memorial Trust. a prominent Sikh. Pakistan. which was established as per the Jallianwala Bagh National Memorial Act passed by the Government of India in 1951. Punjab.526 casualties. but are likely to be higher than the official figure of 379. June 5th (Tuesday): The Indian Government sends tanks to surround and invade the temple complex.Jahan Khan. Smith indicated that there were 1. the holiest shrine of Sikhism. was drawn. destroying the Akal Takhat. attacks the temple. the boundary demarcation line dividing India and Pakistan upon the Partition of India.Karan Bir Singh Sidhu. established in 1951 to commemorate the murder of peaceful celebrators on the occasion of the Punjabi New Year on April 13.Operation Blue Star: May 25th (Tuesday): Indian Army troops surround the Golden Temple complex.[INDUSTRY TOUR 2012] FEB 15. stripped of valuables. June 1st (Friday): Several thousand Sikh devotees convene at the Golden Temple to commemorate the June 3rd anniversary of the martyrdom of Guru Arjun Dev.1762 . June 4th (Monday): The Indian Army fires on the Golden Temple with machine guns and mortars. June 6th (Wednesday): Armored vehicles and tanks break through and pummel the Akal Takhat resulting in the massacre of thousands of innocent worshipers and damage to the entire complex.2012 1757 . and desecrating holy scriptures and sacred texts. Civil Surgeon Dr. The Bodies of dead devotees are collected. loaded onto garbage trucks and cremated without ceremonial rites. and with 1100 wounded. India and Lahore. before an official count can be made.000 m2) garden site of the massacre is located in the vicinity of Golden Temple complex. Relatives are refused the rights to claim their dead. 1830 .2012 TO FEB 27. The Golden Temple complex is looted and ancient scriptures are burnt. Heavy crossfire results in many casualties. and houses a memorial of national importance.5-acre (26. June 3rd (Sunday): Indian Army troupes impose a curfew shooting dead any who violate it. June 7th (Thursday): Indian army soldiers trample the grounds without removing their boots.[2] The village was divided by independence in 1947. killing 11 and wounding 25.[2] The true figures of fatalities are unknown. A seven hour barrage of shooting occurs during the night. Ten thousand Sikh devotees are trapped within the Golden Temple complex . Today. A five hour battle ensues resulting in 100 deaths.It is particularly known for the elaborate Wagah border ceremony that happens at the border gate before sunset each day. gold plating. heads up the Galliara renovation project of the Akal Takhat and the Golden Temple Harmandir complex. Wagah itself is a village through which the controversial Radcliffe Line. The sarovar is filled with thousands floating corpses. and lies on the Grand Trunk Road between the cities of Amritsar. the eastern half of the village remains in the Republic of India while the western half is in Pakistan. The damages sustained result in major renovations. 1919 in the Jallianwala Bagh Massacre. 1984 . Amit kumar Page 26 . 1993 . WAGAH BORDER Wagah is the only road border crossing between Pakistan and India. defacing the temple. DARLAGHAT Amit kumar Page 27 . AMBUJA CEMENT PLANT.PHOTOGRAPHS 5.2012 5.[INDUSTRY TOUR 2012] FEB 15.A.2012 TO FEB 27. 2012 5.C.B. KALKA TO SIMLA 5.2012 TO FEB 27.[INDUSTRY TOUR 2012] FEB 15.SHIMLA Amit kumar Page 28 . [INDUSTRY TOUR 2012] FEB 15.E. DALHOUSIE GOLDEN TEMPLE Amit kumar Page 29 . DHARMASALA 5.2012 TO FEB 27.2012 5.D. 2012 JALLIANWALA BAGH WAGAH BORDER Amit kumar Page 30 .[INDUSTRY TOUR 2012] FEB 15.2012 TO FEB 27. 2012 TO FEB 27.2012 Amit kumar Page 31 .[INDUSTRY TOUR 2012] FEB 15. 263.04 541.026.34 344.08 1.21 64.06 1.69 8.325.38 1.61 4.942.30 445.697.22 953.32 32.19 0.71 0.37 3.68 Dec '10 12 mths 1.26 130.52 15.29 5.09 1.93 680.73 0.01 387.963.286.860.13 3.92 2.109.800.13 15.80 6.52 1.68 7.39 26.671.510.343.76 1.209.128.460.29 161.18 1.75 11.426.223.14 234.34 425.66 1.14 1.10 2.004.01 160.22 65.93 52.27 3.75 274.19 -19.39 965.473.97 2.62 175.32 236.72 1.20 1.20 914.197.638.00 490.18 2.[INDUSTRY TOUR 2012] FEB 15.083.59 62.28 7.20 209.92 15.38 22.62 6.47 3.228.95 296.72 7.422.05 Dec '07 12 mths 2.601.220.677.182.642.763.21 180.695.00 .70 48.33 5.38 -57.081.00 Dec '08 12 mths 7.42 -11.79 1.640.55 2.452.19 4.17 75.51 -194.12 2.59 Dec '11 12 mths Operating Profit PBDIT Interest PBDT Depreciation Other Written Off Profit Before Tax Extra-ordinary items PBT (Post Extra-ord Items) Tax Reported Net Profit Total Value Addition Preference Dividend Equity Dividend Corporate Dividend Tax Per share data (annualised) Shares in issue (lakhs) Earning Per Share (Rs) Equity Dividend (%) Amit kumar ------------------.46 1.00 397.090.923.49 0.2012 6.85 2.784.97 56.565.19 1.00 Dec '09 12 mths 7.633.08 1.00 334.46 124.15 0.04 58.32 1.11 8.225.970.15 202.699.44 7. Cr.723.61 1.52 1.298.58 54.006.43 435.252.61 1.60 15.469.80 Dec '09 12 mths 1.89 907.74 6.49 1.36 5.783.28 1.46 254.792.43 2.21 110.47 2.69 266.55 1.50 1.00 532.089.402.89 1.03 1.053.214.254.48 0.34 0.ANNEXURE Profit & Loss account of Ambuja Cements Dec '11 12 mths Income Sales Turnover Excise Duty Net Sales Other Income Stock Adjustments Total Income Expenditure Raw Materials Power & Fuel Cost Employee Cost Other Manufacturing Expenses Selling and Admin Expenses Miscellaneous Expenses Preoperative Exp Capitalised Total Expenses 9.57 1.63 -9.769.79 6.69 79.14 199.in Rs.09 256.00 Dec '07 12 mths 6.59 8.80 215.63 2.705.09 468.958.00 120.22 1.59 741.86 4.2012 TO FEB 27.27 15.41 140.467.276.96 92.26 259.68 798.712.237.104.78 11.00 Page 32 1.52 214.251.69 2.00 365.074.650.809.41 0.91 227.28 8.652.018.145.702.865.64 -21.99 9.06 2.475.20 -6.06 567.18 62. ------------------Dec '10 12 mths 8.42 1.91 585.57 Dec '08 12 mths 1.99 1.41 -49.14 2.218.94 145.371.00 8.65 90. 00 6.12 42.661.45 0.61 1.75 1.86 6.27 8.778.00 1.256.672.440.706.18 198.56 1.514.42 4.87 100.75 930.224.00 8.11 3.582.38 47.959.19 2.224.784.36 -247.74 0.893.40 1.00 1.04 2.04 535.08 30.03 65.85 1.83 6.961.228.[INDUSTRY TOUR 2012] FEB 15.288.46 7.2012 Book Value (Rs) 52.200.00 230.64 952.97 1.2012 TO FEB 27.341.883.86 128.60 123.79 1.44 0.34 0.94 581.36 49.00 188.52 0.193.67 1.25 39.636.28 5.90 100.615.55 470.515.94 2.947.412.47 Dec '08 12 mths 304.38 ------------------.52 304.20 116.991.70 625.79 0.00 7.68 114.25 100.60 490.22 237.00 0.65 764.470.60 145.38 47.288. ------------------Dec '10 12 mths 305.in Rs.47 37.151.00 7.28 52.231.730.00 5.991.24 152.27 0.34 0.77 0.94 842.42 330.420.118.24 0.08 351.13 754.22 4. Loans & Advances Deffered Credit Current Liabilities Provisions Total CL & Provisions Net Current Assets Miscellaneous Expenses Total Assets Contingent Liabilities Book Value (Rs) 9.911.32 674.314.01 683.961.00 4.07 5.87 32.00 1.44 422.00 49.627.67 Dec '07 12 mths 5.90 42.03 1.702.74 304.67 5.43 727.60 Dec '09 12 mths 6.48 304.26 30.165.80 749.31 924.11 2.356.00 5.25 674.85 175.575.48 0.60 647.22 332.00 65.271.395.186.106.75 224.59 2.19 3.022.77 3.62 Balance Sheet of Ambuja Cements Dec '11 12 mths Sources Of Funds Total Share Capital Equity Share Capital Share Application Money Preference Share Capital Reserves Revaluation Reserves Networth Secured Loans Unsecured Loans Total Debt Total Liabilities 306.62 Amit kumar Page 33 .28 864.86 696.08 292.395.368.09 3.895.49 1.08 0.55 210.192.00 7.03 7.10 0.990.714.00 2.90 4.71 6.368.00 4.48 0.95 901.70 6.01 0.13 Dec '10 12 mths 8.11 484.87 306.73 1.57 2.90 Dec '09 12 mths 304.00 1.01 0.46 577.42 37.80 Dec '11 12 mths Application Of Funds Gross Block Less: Accum.77 0.82 728.636.36 8.97 240.54 1.39 939.26 Dec '07 12 mths 304.05 2.008.069.97 305.12 0. Cr.549.00 6.70 493.11 0.04 2.80 3.98 1.92 0.82 0.70 165.55 1.04 2.118.54 Dec '08 12 mths 5.43 1.29 3.081.67 288. Depreciation Net Block Capital Work in Progress Investments Inventories Sundry Debtors Cash and Bank Balance Total Current Assets Loans and Advances Fixed Deposits Total CA.82 3.00 65.330.096.13 2. 2012 TO FEB 27.[INDUSTRY TOUR 2012] FEB 15.2012 Amit kumar Page 34 . [INDUSTRY TOUR 2012] FEB 15.2012 TO FEB 27.2012 Amit kumar Page 35 .