Question - 1/55All of the following are disadvantages of secondary data EXCEPT: Answer Choices it does not apply to the population under study. it does not refer to the time period of interest to the researcher. it is typically less expensive than primary data. it uses different units of measurement. Question - 2/55 A researcher desires a graphical representation of central tendencies, percentiles, variabilities, and the shapes of frequency distributions of the data. Which of the following will do this for the researcher? Answer Choices interquartile map box and whisker plot perceptual map histogram Question - 3/55 Data that have already been collected in a previous research study are called: Answer Choices Primary data. Secondary data. Pseudo data. Cross-checks. Question - 4/55 The difference between respondents to a mail survey and non respondents to that survey is called: Answer Choices refusal error. non response error. administrative error. social desirability. Question - 5/55 In a statement such as: "If we increase price by 3 percent, we expect that sales will decrease by 4 percent," what type of variable is sales? Answer Choices Independent Categorical Dependent Pseudo Question - 6/55 Another term for multicollinearity is: Answer Choices collinearity. discriminant analysis. factor analysis. GLM analysis. Question - 7/55 What type of statistical technique distinguishes between independent variables and dependent variables? 8/55 A set of raw data that is arranged logically and organized so that it can be stored and retrieved by a computer is called a: Answer Choices search engine.9/55 Research that is not trying to solve a specific business problem for an organization but is interested in studying "knowledge in general" is called: Answer Choices applied research. product-oriented research.Answer Choices Interdependence Dependence Variate Data reduction Question . Question . knowledge management system. basic research. database. performance-monitoring research. Content provider. . 11/55 Which type of t-test is appropriate to test the following hypothesis? . Answer Choices -18. Answer Choices Type I Type II one-tailed two-tailed Question .2 + 3.12/55 What Procter and Gamble performs a field test of a new type of shampoo in Mumbai and Delhi to determine its unit sales in those markets.6 4 Question .Question .6 10 18.10/55 If the regression equation is: Y = 4. then the expected score for Y when X is 4 would be _____. what type of study is this? Answer Choices Exploratory research Descriptive research Temporal research Test market .6 X .The number of employees who commute to work is greater than ten. 14/55 A researcher is reviewing average household income data and sees that one household reported an annual income of over $1 million. what type of research is this? Answer Choices . Answer Choices interquartile range confidence interval p-value median Question . Answer Choices abnormality marginal outlier quartile Question . This value lies outside the normal range of the data and is called a(n) _____.Question .13/55 A measure of variability that is often called by the term mid spread is _____.15/55 When a company changes the price on one of its products in order to determine its effect on unit sales. 16/55 The number of observations minus the number of constraints or assumptions needed to calculate a statistical term is called the _____.18/55 Which of the following is the first step in the scientific method? .Causal research Exploratory research Descriptive research Concomitant research Question .17/55 When a company tracks its market share in supermarkets based on the UPC code ("bar code") on its packages. this is what type of research? Answer Choices Basic research Performance-monitoring research Product research Production research Question . Answer Choices statistical power t-level degrees of freedom significance level Question . Which statistical test is appropriate for testing hypothesizes she might have regarding these frequencies?" Answer Choices .21/55 "Laura has a frequency table with the number of stores in three different categories: stand-alone. and mall locations. multivariate ANOVA Question . multiple discriminant analysis. shopping center. what is this called? Answer Choices A literature review Causal research Descriptive research An experiment Question .19/55 All of the following are examples of dependence techniques EXCEPT: Answer Choices multiple regression.20/55 When a researcher goes to the library to attempt to find articles that relate to the research study that she is planning to do.Answer Choices Formulating concepts and propositions Stating hypotheses Acquiring empirical data Assessment of relevant existing knowledge Question . factor analysis. test Question .62 then the coefficient of determination is Answer Choices 0.23/55 If correlation coefficient is 0.38 -0.24/55 Warrant card information for a Nikon digital camera is used to create what type of research? Answer Choices Experimental research . what type of attitude measure is being used? Answer Choices Ranking Rating Sorting Randomized Question .test ϒ.22/55 When new-car buyers are asked to rate the quality of their new-car purchase on a 7-point scale where 1 = very dissatisfied and 7 = very satisfied.β .38 0.test ski square test α .62 -0.23 Question . 26/55 A one-hour discussion with a group of six to ten members of the target market to determine their interest in purchasing a new model of a car is an example of a(n): Answer Choices descriptive study. the scientific method. production-oriented research. Question . experiment. inductive reasoning. . Question .27/55 The logical process of arriving at a conclusion based on something that is known to be true is called: Answer Choices deductive reasoning. causal study.25/55 The application of the scientific method to attempt to find the truth about some business activity is called: Answer Choices performance-monitoring research business research. the ladder of abstraction. basic research. focus group.Exploratory research Causal research Descriptive research Question . 29/55 A set of general propositions that are used as principles to explain relationships between phenomena is called a: Answer Choices theory. proposition. which of the following is the most expensive type of survey to conduct per respondent? Answer Choices Mail survey Phone survey Internet survey Personal interview . mindset.Question . Question . bias.30/55 Typically.28/55 What type of research is designed to clarify an ambiguous situation without providing conclusive evidence? Answer Choices Descriptive research Exploratory research Causal research Experimental research Question . 33/55 What type of measure is a ratio scale? Answer Choices Discontinuous Discrete Correspondence Continuous . DSS.Question . information. such as a customer's income.32/55 Facts. push technology. Question .31/55 Gender (male. and zip code are examples of: Answer Choices data. female) is what type of variable? Answer Choices Continuous Pseudo Categorical Dependent Question . age. gender. the data analysis techniques. variables. gender. Answer Choices n+1 n(n-1) n-1 n(n+1) .Question . and income.34/55 When a researcher defines a market segment based on age. Question . and the evaluation methods is called a(n): Answer Choices diffusion study. these classification schemes are called: Answer Choices dependent variables. situation analysis. ad hoc study. the degrees of freedom are _____. research proposal.36/55 For a one-group t-test.35/55 A written statement of the research objectives. cross-validation variables. pseudo-variables. Question . the data collection methods. the research design. 39/55 "What type of question is the following? What is your gender? ___ Male ___ Female" Answer Choices Loaded Leading Fixed-alternative Double-barrelled .Question .37/55 Empirical measures that produce "numbers" that can be analyzed with statistical tests are part of which type of research? Answer Choices Qualitative research Pseudo research rch Hermeneutic research Quantitative research Question .38/55 What type of question is the following: What do you think about the state of the Indian economy at the present time? Answer Choices Loaded Open-ended Fixed-alternative Closed uestion . research design.Question . and choice of methods? Getting funding for your research? Coming up with detailed explanations of the overall process of research and the results? Question .40/55 Research that is intended to focus on a specific business decision for a company is called: Answer Choices applied business research. basic business research.42/55 What type of statistical technique does not distinguish between independent variables and dependent variables? Answer Choices Dependence Data reduction Variate I .41/55 Which of the following is not part of your systematic investigation? Answer Choices Identifying an area of research and formulating research questions? Developing a clear research strategy. product-oriented research. performance-monitoring research. Question Direction Which of the following is not part of your systematic investigation? Question . 44/55 Index numbers require which level of measurement? Answer Choices nominal interval ratio ranked Question . Answer Choices validity relevance reliability content provider Question .46/55 Which of the following tests is conceptually similar to the one used when the mean is the characteristic of interest but that differs in the mathematical formulation of the standard error of the proportion? .43/55 When a market researcher is studying data to determine if they are pertinent to the research study at hand.45/55 When three independent variables are used to predict one dependent variable.Interdependence Question . she is considering the ________ of the data. this is an example of which statistical technique? Answer Choices Factor analysis Multidimensional scaling Cluster analysis Multiple regression Question . 49/55 "Which of the following represents how well some computed table or matrix of values matches some population or predetermined table or matrix of the same size?" .48/55 What type of scale is used when a player has the number 12 on the back of his jersey during a game? Answer Choices Ordinal scale Nominal scale Interval scale Ratio scale Question .Answer Choices hypothesis test of a proportion ski square test goodness of fit test degrees of freedom test Question .47/55 Scores or observations recalibrated to indicate how they relate to a base number are referred to as _____. Answer Choices index numbers rank orders elaborated numbers real numbers Question . 51/55 Which of the following is the first stage of development and implementation of a business strategy? Answer Choices Selecting a course of action. Identifying problems or opportunities. Question . Diagnosing problems. Valuating a course of action.50/55 What type of attitude measure is being used when a respondent is asked: "Place the following seven Brands of soft drinks based on your preference by using 1 to indicate your first choice and 7 to indicate your last choice"? Answer Choices Ranking Rating Sorting Index measure Question .52/55 The logical process of creating a proposition by observing facts is called: .Answer Choices statistical power Z-value t-value goodness-of-fit Question . this is an example of _____. Answer Choices data analysis data interpretation data transformation data conclusion Question . deductive reasoning.54/55 When a researcher makes inferences about the meaning of the data from a research study and draws conclusions about what these data mean in terms of their implications.55/55 If you try out your marketing plan for a new product in supermarkets. the ladder of abstraction. what type of study is this? . inductive reasoning. Question .Answer Choices the scientific method.53/55 What type of decision-making situation exists when a problem itself is unclear to the researchers? Answer Choices Ambiguity Uncertainty Certainty Causal inference Question . Question . to draw statistically valid inferences about the characteristics about the entire population.Answer Choices Laboratory experiment Field experiment Mall intercept experiment Price experiment Case study Question Reference Sampling refers to the statistical process of selecting and studying the characteristics of a relatively small number of items from a relatively large population of such items. generally there are two broad methods of sampling used by researchers. and (4) cluster sampling. Some of the most common types of random sampling methods are (1) simple random sampling. nonrandom sampling and random sampling. Reference . (2) systematic sampling. (3) stratified sampling.The methodology used to sample from a larger population will depend on the type of analysis being performed.2/5 Which of the following is not a type of non-probability sampling? Answer Choices Snowball sampling Quota sampling Convenience sampling None of these .1/5 Snowball sampling can help the researcher to Answer Choices Access deviant or hidden populations Theorise inductively in a qualitative study Overcome the problem of not having an accessible sampling frame All of the above Question . 3/5 Which of the following is not a characteristic of quota sampling? Answer Choices The researcher chooses who to approach and so might bias the sample Those who are available to be surveyed in public places are unlikely to constitute a representative sample The random selection of units makes it possible to calculate the standard error. It is a relatively fast and cheap way of finding out about public opinions. every nth unit from the sampling frame is selected A non-probability strategy is used.4/5 It is helpful to use a cluster sample when Answer Choices The population is widely dispersed geographically You have limited time and money available for travelling You want to use a probability sample in order to generalise the results All of the above Question .Question .5/5 A simple random sample is one in which Answer Choices From a random starting point. Question . making the results difficult to generalize The researcher has a certain quota of respondents to fill for various social groups Every unit of the population has an equal chance of being selected .