AN ORGANISATIONAL STUDY AT BIG BAZAAR, BANGALORECHAPTER I INTRODUCTION An organisation is a consciously co-ordinate social entity, with an identifiable boundary that functions on a relative continuous basis to achieve a common goal or set of common goals. Organisations are a dominant component of contemporary society that always surrounds us. Thus there is a very serious need to study and analyse the structure of an organisation. It cannot be termed as an academic exercise only. Organisations are continuously analysed from various perspective. Future Group is an Indian private conglomerate, headquartered in Mumbai. The company is known for having a significant prominence in Indian retail and fashion sectors, with popular supermarket chains like Big Bazaar and Food Bazaar, lifestyle stores like Brand Factory, Central etc. and also for having notable presence in integrated foods and FMCG manufacturing sectors. Future Retail (initially Pantaloons Retail India Ltd (PRIL)) and Future Lifestyle Fashions, two operating companies of Future Group, are among the top retail companies listed in BSE with respect to assets and in NSE with respect to market capitalization. 1.1 BACK GROUND OF STUDY Organisation is set of people working together for accomplishment of a common objective. The roles and responsibilities are stated clearly without any ambiguity. The positions occupied by different individuals are presented in the form of organisation chart. Organisational structure is essential for continuity of the mission & co-ordinates and controls the business activities. Organisation helps management to perform its actives effectively, optimum use of technological improvement growth & diversification, creatively, effective use of physical resources & HR. ACHARYA BANGALORE B SCHOOL, BANGALORE Page 1 AN ORGANISATIONAL STUDY AT BIG BAZAAR, BANGALORE 1.2 NEED FOR THE STUDY In the understanding of various forms of business organisations and their operations, practical and internship approach play an important role in addition to the regular learning from the course delivery. In this connection it is felt that there is a need to undertake an organisational study which enables the scholar to be familiar with the profile of retail industry and profile and functioning of BIG BAZAAR, RAJAJI NAGAR, BANGALORE and keeping the main purpose of the study as to know the application of the theoretical aspects in the course in the corporate environment and to gain first-hand experience and expose to policies of the company. 1.3 OBJECTIVES OF THE STUDY To study the profile of retail industry. To know the profile of Big Bazaar in general and of Big Bazaar, Rajaji Nagar, Bangalore in particular. To understand the organisational structure of the company. To understand the working of the various departments of the company. To perform SWOT analysis for Big Bazaar. To offer suggestions and recommendations based on the study carried out. 1.4 SCOPE OF THE STUDY This report is based on the study conducted at BIG BAZAAR, Rajaji Nagar Bangalore. It aims at understanding the company‟s establishment, organisation structure, departments, techniques, marketing strategies and the advantages it is having over the competitors. ACHARYA BANGALORE B SCHOOL, BANGALORE Page 2 AN ORGANISATIONAL STUDY AT BIG BAZAAR, BANGALORE An attempt is made to analyse the company‟s performance in comparison to the theoretical aspects. It aims to understand the skills of the company in the areas like technological advancements, competition and in management. 1.5 LIMITATIONS OF THE STUDY Time limit is a major constraint. As per the company rules many information was not disclosed. As the managers are busy in their daily schedules it is not possible for us to spend more time in interaction and discussion with them. Sometimes respondents don‟t provide accurate information which may influence the survey result 1.6 METHODOLOGY Observing the working of various departments like Finance, safety, human resource, production, purchasing etc. Discussion with the company executive, managers and employees. Visiting and surfing websites of the company. 1.7 SCHEME OF CHAPTERISATION The s t ud y capt i oned “ AN ORGANISATION STUDY AT BIG BAZAAR (FUTURE RETAIL LTD), RAJAJI NAGAR, BANGALORE” has been br anch ed off i nt o 6 chapt ers. Th e y ar e b ri efed b el ow. CHAPTER I - INTRODUCTION ACHARYA BANGALORE B SCHOOL, BANGALORE Page 3 RECOMMENDATIONS AND CONCLUSION ACHARYA BANGALORE B SCHOOL. BANGALORE Page 4 . COMPANY PROFILE AND PRODUCT PROFILE CHAPTER III .ORGANISATIONAL STRUCTURE CHAPTER IV – FUNCTIONAL DEPARTMENTS CHAPTER V .SWOT ANALYSIS CHAPTER VI .AN ORGANISATIONAL STUDY AT BIG BAZAAR.FINDINGS. BANGALORE CHAPTER II – INDUSTRY PROFILE. such as delivery. Retailers are part of an integrated system called the supply chain.1 INDUSTRY PROFILE Retail is the sale of goods and services from individuals or businesses to the enduser. BANGALORE CHAPTER II INDUSTRY PROFILE.AN ORGANISATIONAL STUDY AT BIG BAZAAR. and then sells smaller quantities to the consumer for a profit. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. are forms of non-shop retailing. Recreational shopping often involves window shopping (just looking. BANGALORE Page 5 . ACHARYA BANGALORE B SCHOOL. Retailing can be done in either fixed locations like stores or markets. The term "retailer" is also applied where a service provider services the needs of a large number of individuals. Shops may be on residential streets. not buying) and browsing and does not always result in a purchase. streets with few or no houses or in a shopping mall. a type of electronic commerce used for business-to-consumer (B2C) transactions and mail order. Sometimes this is done to obtain necessities such as food and clothing. Online retailing. such as for the public. sometimes it is done as a recreational activity. Shopping generally refers to the act of buying products. Shopping streets may be for pedestrians only. COMPANY PROFILE AND PRODUCT PROFILE 2. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale. Retailing includes subordinated services. door-to-door or by delivery. and other fabrics. India a marketplace is a location where goods and services are exchanged. BANGALORE Etymology Retail comes from the Old French word tailler. Walnut Market in Katra. "piece cut off. Goods that do not quickly wear out and provide utility over time.AN ORGANISATIONAL STUDY AT BIG BAZAAR. ACHARYA BANGALORE B SCHOOL. The operating cost is comparatively less than other retail formats. BANGALORE Page 6 . Hypermarkets Provides variety and huge volumes of exclusive merchandise at low margins. but this market is increasingly being taken over by large retail chains.clothing. apparel. In some parts of the world. Jalisco Inside a supermarket in Russia. This kind of market is very old.appliances. Like in French. Types of retail outlets San Juan de Dios Market in Guadalajara. Soft goods or consumables . scrap. clip. Jammu & Kashmir. the word retail in both Dutch and German also refers to the sale of small quantities of items. It was first recorded as a noun with the meaning of a "sale in small quantities" in (from the Middle French retail. and countless such markets are still in operation around the whole world. which means "to cut off. sporting goods. etc. paring"). The traditional market square is a city square where traders set up stalls and buyers browse the stores. electronics. Goods that are consumed after one use or have a limited period (typically under three years) in which you may use them. furniture. divide" in terms of tailoring. pare. shred. Retail is usually classified by type of products as follows: Food products hard goods or durable goods . the retail business is still dominated by small family-run stores. They may adopt a Hi-Lo or an EDLP strategy for pricing.700 m2). BANGALORE Page 7 . ACHARYA BANGALORE B SCHOOL. The supermarkets can be anywhere between 20.000 and 40.000 square feet (3.AN ORGANISATIONAL STUDY AT BIG BAZAAR. BANGALORE Supermarkets Is a self-service store consisting mainly of grocery and limited products on non-food items. BIG BAZAAR supermarket. such as electronics. food and entertainment under a roof. the products are displayed at the centre of the store and sales person will be available to address customer queries and give suggestions when required. BANGALORE Example: SPAR. Category killers or Category Specialist: By supplying wide assortment in a single category for lower prices a retailer can "kill" that category for other retailers. Other retail format stores are forced to reduce the prices if a category specialist retail store is present in the vicinity. BANGALORE Page 8 . ACHARYA BANGALORE B SCHOOL.AN ORGANISATIONAL STUDY AT BIG BAZAAR. They endow with products. For few categories. Malls Has a range of retail shops at a single outlet. This format is ideal for customers who do not want to travel to retail stores and are interested in home shopping. The stores accept credit cards and are usually open 24/7. Pennyful and eBay. However it is important for the customer to be wary about defective products and non-secure credit card transaction. Some stores take a no frills approach. malls and grocery stores. Other types of retail store include Automated Retail stores are self-service.AN ORGANISATIONAL STUDY AT BIG BAZAAR. BANGALORE E -tailers The customer can shop and order through internet and the merchandise are dropped at the customer's doorstep. depending on what income level they target. robotic kiosks located in airports. ACHARYA BANGALORE B SCHOOL. Here the retailers use drop shipping technique. Vending Machines This is an automated piece of equipment wherein customers can drop the money in the machine and acquire the products. BANGALORE Page 9 . Example: Amazon. They accept the payment for the product but the customer receives the product directly from the manufacturer or a wholesaler. while others are "mid-range" or "high end". 156 4 Carrefour France $103. discount. This simply involves charging the amount suggested by the manufacturer and usually printed on the product by the manufacturer.162 2 Tesco UK $120. when prices are not ACHARYA BANGALORE B SCHOOL. Retailers can opt for a format as each provides different retail mix to its customers based on their customer demographics. This involves adding a mark-up amount (or percentage) to the retailer's cost. Worldwide Top Five Retailers 2013/14 Retail group Sales Company Country of revenue Rank Origin (US $mil) 1 Walmart US $464. lifestyle and purchase behaviour. BANGALORE Examples include Zoom Shops and Red box.AN ORGANISATIONAL STUDY AT BIG BAZAAR. and warehouse stores. Alternatively. In Western countries. Big-box stores encompass larger department.555 5 Kroger US $96.751 Operations Retail pricing The pricing technique used by most retailers is cost-plus pricing.052 3 Costco US $105. A good format will lend a hand to display products well and entice the target customers to spawn sales. BANGALORE Page 10 . general merchandise. retail prices are often called psychological prices or odd prices. Often prices are fixed and displayed on signs or labels. Another common technique is suggested retail pricing. who while they are required to be available at all times if their work hours are to be maximized. Counter service Where goods are out of reach of buyers and must be obtained from the seller. there can be price discrimination. day of the month or week. BANGALORE clearly displayed. using known patterns of customer patronage. may not have sufficient income to meet their family and other obligations. where the sale price is dependent upon which the customer is. and time of day. Transfer mechanisms There are several ways in which consumers can receive goods from a retailer. BANGALORE Page 11 . more or less reliably predicts the need for staffing for various functions at times of the year.AN ORGANISATIONAL STUDY AT BIG BAZAAR. jewellery) and controlled items like medicine and liquor.g. students. Employee scheduling software is sold which. part-time workers. Conforming staff utilization to staffing needs requires a flexible workforce which is available when needed but does not have to be paid when they are not. a customer may have to pay more if the seller determines that he or she is willing and/or able to. This type of retail is common for small expensive items (e. Usually needs vary widely. This may result in financial problems for the workers. or senior citizens. Staffing Because patronage at a retail outlet varies flexibility in scheduling is desirable. Another example would be the practice of discounting for youths. as of 2012 70% of retail workers in the United States were part-time. It was common before the 1900s in the United States and is more common in certain countries like India. ACHARYA BANGALORE B SCHOOL. For example. especially those designed to penalize or keep out "big box" retailers (see "Regulatory" above).all other forms of buying. for immediate service (especially for pizza delivery).AN ORGANISATIONAL STUDY AT BIG BAZAAR. either from a catalogue. in terms of both absolute amount of financing provided and percentage share of voting stock (e. in several sectors such as books and music . a prospective retail establishment must overcome the following hurdles: Regulatory barriers including o Restrictions on real estate purchases. BANGALORE Page 12 .. television advertisement or a local restaurant menu.g. Unfavourable taxation structures. caused in part by o Constant advances in product design resulting in constant threat of product obsolescence and price declines for existing inventory. o Restrictions on foreign investment in retailers. remaining in common use for food orders. Challenges To achieve and maintain a foothold in an existing market. and ACHARYA BANGALORE B SCHOOL. common stock) purchased. BANGALORE Delivery Where goods are shipped directly to consumer's homes or workplaces. Ordering by telephone was common in the 20th century. Internet shopping a form of delivery has eclipsed phone-ordering and. Mail order from a printed catalogue was invented in 1744 and was common in the late 19th and early 20th centuries. High competitiveness among existing market participants and resulting low profit margins. newspaper. especially as imposed by local governments and against "big-box" chain retailers. Absence of developed supply chain and integrated IT management. One way to do this is to hire a merchandising solutions company to design custom store displays that will attract more customers in a certain demographic. generating foot traffic. so will a retail landscape." It is important for a sales associate to greet the customer and make himself available to help the customer find whatever he needs. These stores are often used to "anchor" a shopping mall or plaza. Corporations and independent store owners alike are always trying to get the edge on their competitors. As products change. it is important that the sales associate does everything in his power to make the customer feel welcomed. important. Customer service Customer service is the "sum of acts and elements that allow consumers to receive what they need or desire from your retail establishment. Sales techniques Behind the scenes at retail. and make sure he leaves the store satisfied. there is another factor at work. often including management. BANGALORE Lack of properly educated and/or trained work force. When a customer enters the store. Retailers can also use facing techniques to create the look of a perfectly stocked store. The nation's largest retailers spend millions every year on in-store marketing programs that correspond to seasonal and promotional changes. BANGALORE Page 13 . Giving the customer full. undivided attention and helping him find what he ACHARYA BANGALORE B SCHOOL. even when it is not. which is capitalized upon by smaller retailers. sometimes over a large area. caused in part by o Lack of educational infrastructure enabling prospective market entrants to respond to the above challenges.AN ORGANISATIONAL STUDY AT BIG BAZAAR. A destination store is one that customers will initiate a trip specifically to visit. and Apple. India's retail and logistics industry employs about 40 million Indians (3. and these were present only in large urban centers. larger format convenience stores and supermarkets accounted for about 4 percent of the industry. convenience stores or any retail outlets. as well single brand majors such as IKEA. Until 2011. Indian central government denied foreign direct investment (FDI) in multibrand retail. Even single-brand retail was limited to 51% ownership and a bureaucratic process. with 1. India's retailing industry was essentially owner manned small shops. As of 2013. Nike. it is extremely important to train yourself and your staff to provide excellent customer service skills. BANGALORE Page 14 . BANGALORE is looking for will contribute to the customer's satisfaction. For retail store owners. Looking at long term perspectives. both in opposition and in support of the reforms. By providing excellent customer service. In 2010.3% of Indian population). In December ACHARYA BANGALORE B SCHOOL. These market reforms paved the way for retail innovation and competition with multi-brand retailers such as Walmart.2 billion people. excellent customer skills give your retail business a good ongoing reputation and competitive advantage. forbidding foreign groups from any ownership in supermarkets. RETAILING IN INDIA Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP.AN ORGANISATIONAL STUDY AT BIG BAZAAR. The announcement sparked intense activism. Carrefour and Tesco. The Indian retail market is estimated to be US$ 500 billion and one of the top five retail markets in the world by economic value. In November 2011. India is one of the fastest growing retail markets in the world. India's central government announced retail reforms for both multi-brand stores and single-brand stores. you build a good relationship with the customer and eventually will attract more new customers and turn them into regular customers. India approved reforms for single-brand stores welcoming anyone in the world to innovate in Indian retail market with 100% ownership. BANGALORE Page 15 . Indian government placed the retail reforms on hold till it reaches a consensus. Indian government continues the hold on retail reforms for multi-brand stores. the Federal Government of India allowed 51% FDI in multi-brand retail in India. The government managed to get the approval of multi-brand retail in the parliament despite heavy uproar from the opposition. In January 2012. Tesco and Carrefour to open while other states will not. USA and Japan from opening stores and creating associated jobs in India. but imposed the requirement that the single brand retailer source 30 percent of its goods from India. the government of India announced the opening of FDI in multibrand retail. under pressure from the opposition. thereby making it effective under Indian law. Some states will allow foreign supermarkets like Walmart. On 20 September 2012. subject to approvals by individual states.AN ORGANISATIONAL STUDY AT BIG BAZAAR. the Government of India formally notified the FDI reforms for single and multi-brand retail. This decision was welcomed by economists and the markets. An analyst from Fitch Group stated that the 30 percent requirement was likely to significantly delay if not prevent most single brand majors from Europe. but caused protests and an upheaval in India's central government's political coalition structure. ACHARYA BANGALORE B SCHOOL. On 7 December 2012.9 billion in India and set up 25 retail stores. On 14 September 2012. IKEA announced it had applied for permission to invest $1. In June 2012. BANGALORE 2011. BANGALORE Modern retailing in India Punjab Telangana Madhya Pradesh Delhi Uttar Pradesh West Bengal Karnataka Tamil Nadu Gujarat Kerala Maharashtra Haryana ACHARYA BANGALORE B SCHOOL.AN ORGANISATIONAL STUDY AT BIG BAZAAR. BANGALORE Page 16 . BANGALORE Indian market has high complexities in terms of a wide geographic spread and distinct consumer preferences varying by each region necessitating a need for localization even within the geographic zones. Modern Retail Country (in 2011. small ticket sizes.00). there are significant challenges as well given that over 90% of trade is conducted through independent local stores. (0.5 million (US$74. % of total) India 7% China 20% Thailand 40% United States 85% A number of merger and acquisitions have begun in Indian retail market.19 m2)/ person is lowest in the world Indian retail density of 6 percent is highest in the world.AN ORGANISATIONAL STUDY AT BIG BAZAAR. While India presents a large market opportunity given the number and increasing purchasing power of consumers. little use of IT systems. complex distribution network. India has highest number of outlets per person (7 per thousand) Indian retail space per capita at 2 sq. 1. Indian retailers A 2012 PWC report states that modern retailing has a 5% market share in India with about $27 billion in sales. ft.8 million Households in India have an annual income of over 4. PWC estimates the multi-brand retail market to grow to $220 billion by 2020. limitations of mass media and existence of counterfeit goods. BANGALORE Page 17 . Challenges include: Geographically dispersed population. and is growing at 15 to 20% per year.700. ACHARYA BANGALORE B SCHOOL. AN ORGANISATIONAL STUDY AT BIG BAZAAR. 1 million square feet space Reliance Retail 708 mart and supermarkets. plans to add 10 million square feet by 2017 575 stores nationwide Tata Trent 59 Westside mall stores. 1206 crore (US$200 million) per month sales in 2013 Bharti Retail Birla More 74 Easyday stores. 2 million square feet space Shoppers Stop 51 stores in 23 cities. Some examples are in the following table. 8 home centers Future Group 193 stores in 3 cities.2 million square feet space Spencers Retail 200 stores in 45 cities. 20 wholesale stores in 15 cities. 13 hypermarkets Lifestyle Retail 15 lifestyle stores. 508 fashion and lifestyle. one of three largest supermarkets retailer in India by sales. 3. 916 crore (US$150 million) per month sales in 2013 ACHARYA BANGALORE B SCHOOL. BANGALORE Page 18 . BANGALORE There are many modern retail format and mall companies in India. INDIAN MARKET REACH IN 2011 RETAIL GROUP Pantaloon Retail 65 stores and 21 factory outlets in 35 cities. fast food. led by its founder and Group CEO. etc. group subsidiaries are present in consumer finance. 2014 there are 167 stores across 100 cities and towns in India covering around 18 million sq. Big Bazaar stores are aimed at providing a local marketplace feel to the shoppers. BANGALORE 2. books. retail media and logistics. While retail form the core business activity of Future Group. of retail space. food products. electronics. ACHARYA BANGALORE B SCHOOL.AN ORGANISATIONAL STUDY AT BIG BAZAAR. electronics. BANGALORE Page 19 . They offer a wide variety of household items including retail apparels. Several stores also have leisure and entertainment sections. is one of India‟s leading business houses with multiple businesses spanning across the consumption space. books. furniture. retail real estate development. general merchandise. ft. insurance. capital. food products. Big Bazaar is the largest hypermarket chain in India. furniture.2 COMPANY PROFILE FUTURE GROUP Future group. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels. KISHORE BIYANI. fast food and leisure and entertainment sections. leisure and entertainment. general merchandise. As of August31. brand development. Mr. BANGALORE Page 20 . Brand Factory. and KB's Fair Price. Home Town. apart from Big Bazaar. futurebazaar. eZONE. Pantaloons. BANGALORE Future Group also owns Central Hypermarket. ACHARYA BANGALORE B SCHOOL.com.AN ORGANISATIONAL STUDY AT BIG BAZAAR. Indore. accessories and general merchandise. Food Bazaar. KISORE BIYANI Big Bazaar was launched mainly as a fashion format selling apparel. the inspiration behind this entire retail format was from Saravana Stores. Bangalore and Hyderabad within a period of 22 days. cosmetics.AN ORGANISATIONAL STUDY AT BIG BAZAAR. Started by MR. a local store in T. Nagar. The current retail formats of the Future Group include Big Bazaar. Chennai. KISORE BIYANI. BANGALORE Big Bazaar was introduced by the Future Group in September 2001 with the opening of its first four stores in Kolkata. Future group‟s joint venture partners include. According to MR. Electronic Bazaar and Furniture Bazaar.based Axiom Communications. ACHARYA BANGALORE B SCHOOL. staples and Middle East. US-based stationery product retail. Big Bazaar is popularly known as the „INDIAN WALMART‟ today. BANGALORE Page 21 . Future Group ❋ Mr. Rakesh Biyani.AN ORGANISATIONAL STUDY AT BIG BAZAAR. Vijay Biyani.Director.Director. Anil Biyani.Director.Group CEO. Kishore Biyani. Future Group ❋ Mr. Future Group Future Ideas We Future Ideas Work to create the Idea Economy Ideas have currency and create human progress Ideas build and transform the world We Future Ideas Take deep pride in empathizing with consumers We are NOT Hired Consultants but Idea Partners That work with you as seekers To deliver solutions We are ACHARYA BANGALORE B SCHOOL. BANGALORE BOARD OF DIRECTORS ❋ Mr. Future Group ❋ Mr.Director. BANGALORE Page 22 . Future Group ❋ Mr. Sunil Biyani. Individuals and Society We Future Ideas Work to create Intellectual Property for you not for money alone but for the belief in Ideas and the power embedded in Ideas.AN ORGANISATIONAL STUDY AT BIG BAZAAR. Milestones 25 years ago. BANGALORE Facilitators We believe in collaboration We Future Ideas Build values and scenarios. 2011 April 2011 – KB‟s Fair price celebrates opening its 200 stores in India May 2011 – Future Supply Chains becomes ISO certified ACHARYA BANGALORE B SCHOOL. our deep footprint across India and landmark growth is testament to our enduring values. Today. We Future Ideas Are humbled that you give us a chance. And create Ideas that can impact Business. we began our pioneering journey transforming the Indian retail landscape. Organizations. BANGALORE Page 23 . whole-heartedly believing in rewriting rules and retaining values. 2009 Future Group celebrates its first Shopping Festival across all retail formats in key Indian cities. Future Group launches products in key FMCG categories through SACH. 2008 Future Capital Holdings becomes the second group company to make a successful Initial Public Offering (IPO) in the Indian capital market. Bangalore and Kolkata to offer degree programs through a tie-up with IGNOU. BANGALORE 2010 Future Group launches its telecom brand T24 in partnership with Tata Teleservices to provide additional loyalty benefits to its customers. 2007 Future Group crosses the $1 billion turnover mark. Future Group acquires rural retail chain Aadhar from the Godrej Group. BANGALORE Page 24 . Total operational retail space crosses the 10 million square feet mark. Future University starts its campuses in Ahmadabad. which has a presence in 65 rural locations. marking one of the fastest expansions of the hypermarket format anywhere in the world. ACHARYA BANGALORE B SCHOOL. Future Group connects over 4000 small and medium Indian manufacturers and entrepreneurs with consumers. Big Bazaar crosses the 100-store mark. a brand co-created with Sachin Tendulkar. Future Group partners with Hong Kong-based Li & Fung Group to strengthen its supply chain and logistics network across the country.AN ORGANISATIONAL STUDY AT BIG BAZAAR. 5 billion in real estate. the group‟s financial arm. India‟s first real estate investment fund. 2005 Future Group moves beyond retail and acquires a stake in Galaxy Entertainment. logistics. 2002 Food Bazaar. to build a chain of shopping malls. the supermarket chain is launched. and Emerging Retailer of the Year award at the World Retail Congress held in Barcelona.AN ORGANISATIONAL STUDY AT BIG BAZAAR. Home Town. 2004 Future Group launches India‟s first seamless mall. 2001 ACHARYA BANGALORE B SCHOOL. the home building and improvement products retail chain. BANGALORE Page 25 . Future Group sets up Kshitij. is formed to manage over $1. IPR and brand development and retail-led technology services become operational. Indus League Clothing and Planet Retail.com becomes India‟s most popular shopping portal. Pantaloon Retail wins the International Retailer of the Year award at US-based National Retail Federation convention in New York. BANGALORE Specialized companies in retail media. Central. in Bangalore. Online portal Futurebazaar. Future Group enters into joint venture agreements to launch insurance products with Italian insurance major Generali. is launched along with consumer durables format e zone and furniture chain Furniture Bazaar. private equity and retail infrastructure funds. Future Group forms joint ventures with US office stationery retailer Staples. 2006 Future Capital Holdings. BANGALORE Future Group launches three Big Bazaar stores within a span of 22 days in Kolkata. 1994 The Pantaloon Shoppe. 1991 BARE.Supply Chain and Logistics Excellence Awards of the year 2014. BANGALORE Page 26 . store Pantaloons in Kolkata. one of India‟s first formal trouser brands. 1987 The company is incorporated under the name of Manz Wear Private Limited. 1992 Pantaloon Retail India Ltd makes an Initial public offer (IPO). a brand for Formal shirts. Bangalore and Hyderabad. 1995 Future Group launches John Miller.Supply Chain and Logistics Excellence Awards Future Supply Chain awarded with CII. an Indian denim brand is launched. ACHARYA BANGALORE B SCHOOL.AN ORGANISATIONAL STUDY AT BIG BAZAAR. is launched. Pantaloons. The company starts distribution of branded garments through multi-brand retail outlets across the nation. ft. AWARDS AND RECOGNITION 2014 CII. Future Group‟s exclusive menswear store in a franchisee format is launched across the nation. 1997 Future Group enters modern retail with the launch of the first 8000-sq. Managing Director & CEO. Anshuman Singh. Operational Excellence in Warehousing of the year Future Supply Chains awarded with Operational Excellence in Warehousing of the year 2014. India Retail Award 2014 Big Bazaar Direct Retail store of the year honoured with eRetailer of the Year 2014 Indian eRetail Award 2014 Big Bazaar Direct. BANGALORE Supply Chain Personality of the Year Mr. BANGALORE Page 27 .AN ORGANISATIONAL STUDY AT BIG BAZAAR. Emerging Player of the Year 2014 Indian Chamber of Commerce recognized FSC as Emerging Player of the Year 2014. our eRetailing format awarded with Disruptive Retailer of the Year 2014 2013 Future Retail Limited Won the Best Run Award in IT (Technology Solutions) at SAP ACE 2013 HomeTown became the first Indian retailer to bag Global Innovation Award for the year 2012. Future Supply Chains awarded with Supply Chain Personality of the year 2014.2013 Best Run Award 2013 Future Retail Limited Won the Best Run Award in IT (Technology Solutions) at SAP ACE 2013 ACHARYA BANGALORE B SCHOOL. CIO100 Awards 2013 Business Technology Services of Future Group won this award for the 2nd consecutive year for the project "Pratibimb". Consumer Survey of Product Innovation 2013 Sach Handwash voted product of the year by Consumer Survey of Product Innovation 2013 Images Fashion Awards 2013 The Most Admired Fashion Retail Personality of the Year – Mr. optimizing business processes.AN ORGANISATIONAL STUDY AT BIG BAZAAR. CISO Award 2013 IT support services received this prestigious for innovative ways to secure the business in the most effective manner and deliver business value. a project carried for virtualization of desktops to enhance user productivity. BANGALORE Page 28 . Kailash Bhatia The Global Innovation Award International Home + Housewares Retail Excellence /Global Innovation' for the year 2012-2013 – HomeTown ACHARYA BANGALORE B SCHOOL. CIO100 Awards 2013 Future Group's Business Technology Services team was recognized for its successful efforts in virtualization of desktops within the organization. by creating competitive advantage. enabling growth and improving relationships with customers. BANGALORE EMC Transformers Award 2013 Technology Services Team at Future Group won the EMC Transformers Awards for their smart and judicious use of IT services. Big Bazaar ACHARYA BANGALORE B SCHOOL. Jitendra Kalyani.AN ORGANISATIONAL STUDY AT BIG BAZAAR. CISO Award 2012 Future Group was felicitated for using Information security technology in the most effective and innovative manner Golden Spoon Awards 2012 Most Admired Food and Grocery Retailer of the Year for its Private Labels in Big Bazaar – Future Group Retail Professional of the Year for innovation in Private Brands. BANGALORE Page 29 .Mr.Pantaloons ET Retail Awards 2012 FedEx Most Trusted Retailer of the Year Award – Big Bazaar TRRAIN Retail Employee of the Year Award – Mr. BANGALORE Retailer Technology Awards 2013 Future Group's Retail IT IT team was felicitated Application Team with the of of following the the awards: year year Supply Chain Software Solution Rural Marketing Association of India's (RMAI) Corporate Awards 2012 Best marketing communication towards women. Devendra Chawla. youth and children – Future Learning 2012 Best FMCG 3PL Company of the Year 2012 Future Supply Chain awarded as Best FMCG 3PL Company at Express. Logistics and Supply Chain Conclave. President – Food & FMCG Category Images Fashion Awards (IFA) 2012 Most Admired Private Label Retailer . BANGALORE Page 30 . MD & CEO.Big Bazaar Images Retail Awards 2011 Most Admired Retailer of the year 2011 in the Home Products CategoryHomeTown Excellence Awards & Recognition – 2011 for Finance & Accounting Transformation through Shared Services Best Shared Service Centre (SSC) for the category of Shared Service Centre Servicing Clients in an Indian Sub-Continent. (NDIL) Golden Spoon Awards 2011 Most Admired Food & Grocery Retailer of the Year: Private Labels – Food Bazaar ACHARYA BANGALORE B SCHOOL. BANGALORE Recognition by CMO Council.Future Supply Chains Retail Icon of the Year.Future Innoversity 2011 Retail Supply Chain Excellence Award Future Supply Chain awarded with Retail Supply Chain Excellence Award at Express.Future Group CNBC AWAAZ Consumer Awards 2011 Most Recommended Modern Retail Brand of the Year in the Popular Choice category. Future Supply Chains Bloomberg UTV B-School Excellence Award Best educational institute in Retail. USA and CMO Asia Master Brand Award .Big Bazaar Brand Equity's Most Trusted Brands 2011 awards Most Trusted Retailer . Designomics Awards 2011 .Mr. Anshuman Singh.nuFuture Digital India Ltd.AN ORGANISATIONAL STUDY AT BIG BAZAAR.Recognising Businesses that build value through Design Winning Designomist at the World Brand Congress 2011 . Logistics and Supply Chain Conclave in the 2011. Ayan Thankur. Damodar Mall. Integrated Food Strategy.Big Bazaar Best Brand Licensee In FMCG . Marketing Excellence Awards 2011 held by Indira Group of Institutes Best Employer Of The Year . C.) Awards Brand Excellence (B.Service Sector category – Mr.Toshniwal Food Retail & SCM and Agro Logistics: Summit & Awards 2011 Food Supply Chain Company Of The Year In Retail Category .E.Future Group ICAI Awards 2011 CFO . Future Learning Star News Brand Excellence (B.Food Bazaar ACHARYA BANGALORE B SCHOOL.Walt Disney Brands By Future Consumer Enterprises Industry Institute Partnership Symposium Appreciation for contribution to placement of over 75 rural Below Poverty Line youth at McDonalds – Mr. BANGALORE Page 31 .AN ORGANISATIONAL STUDY AT BIG BAZAAR.P.Future Supply Chains DNA and Stars of the Industry Group Innovative B-school Awards Star News National B-School Award for being an outstanding B School with an Industry Related Curriculum – Future Innoversity ACE (Awards for Customer Excellence) 2011 2011 SAP ACE award in the Best-Run Business in Mobility Adoption .Pantaloon Retail Franchise India Expo 2011 Best Food And Grocery Chain Of 2011 . BANGALORE Most Admired Retail Professional in Food & Grocery category – Mr.E.Food Bazaar Best Value Retailer of 2011 .) Awards in the Retail Sector . Head. RJ Style O Meter Best On Ground Activation for a client (Retail): GOLD .Pantaloon Retail Most Admired F&G Retailer of the Year: Large Formats .Big Bazaar Most Preferred Multi Brand One Stop Shop. BANGALORE 2010 Images Fashion Awards 2010 Most Admired Large Format National Fashion Retailer of the Year .Fashion@BigBazaar .Future Group Best Brand Integration on Radio (Retail): GOLD .Central Images Retail Awards 2010 Most Admired Food & Grocery Retailer of the Year : Private Label – Pantaloon Retail Coca-Cola Golden Spoon Awards 2010 Most Admired Retail Group of the Year .Big Bazaar Most Preferred Multi Brand Retail Outlet.Food Bazaar Most Admired Retailer in Hypermarket Category .Big Bazaar CNBC Awaaz Consumer Awards Most Preferred Multi Brand Food & Beverage Chain .AN ORGANISATIONAL STUDY AT BIG BAZAAR.Fashion@BigBazaar . BANGALORE Page 32 .Central Titan IFA Most Admired Large Format Retailer of the Year .RJ Style O Meter ACHARYA BANGALORE B SCHOOL.Big Bazaar exchange4media Radio Advertising Awards (ERAA) 2010 Advertiser of the year .Big Bazaar Golden Spoon Awards 2010 Most Admired F&G Retailer of the Year: Private Label .Future Group Most Admired Retailer in Food Category . Central Indian Retail Forum 2009 Most Admired Retail Group of the Year . CNBC Awaaz Consumer Awards 2009 Most Preferred Multi Product Chain .AN ORGANISATIONAL STUDY AT BIG BAZAAR.The Great Indian Shopping festival Retailer of the Year – Hypermarkets . Ameet Naik.Future Group ACHARYA BANGALORE B SCHOOL.Future Group . BANGALORE Page 33 .Pantaloons 3 Idiots Best Campaign of the year: SILVER . BANGALORE Best Use of Radio in a Media Plan: SILVER – Fashion@BigBazaar . Logistics and Supply Chain Conclave in the 2009.Future Group Most Admired Private Label . General Manager– HR FHDL Employer of the Year (Retail Category) by Indira Group of Institutes – Future Learning & Development Limited (FLDL) 2009 Retail Supply Chain Excellence Award Future Supply Chain awarded with Retail Supply Chain Excellence Award at Express.Pantaloons.Future Group Asia Retail Congress 2009 Retail Marketing Campaign of the year .Big Bazaar Images Fashion Forum 2009 Most Admired Fashion Group Of The Year .RJ Style O Meter Best Brand Integration on Radio (Retail): SILVER .Big Bazaar Most Preferred Multi Brand Food & Beverage Chain .Future Group Shopping Festival Asia's Best Employer Brand Awards HR Leadership award .Mr. lifestyle format Critics' Choice for Pioneering effort in Retail Concept Creation . Planet Sport Vashi Central Gold in Departmental Store of the Year .ft .Big Bazaar Most Admired F&G Retailer of the Year: Private Label .eZone Goregaon Merit for Best Visual Merchandising .AN ORGANISATIONAL STUDY AT BIG BAZAAR.Goregaon Central Gold in Shopping Mall & Arcade of the Year . BANGALORE Page 34 .Future Axiom 2008 Indian Retail Forum Awards 2008 Most Admired Retail Group of the year – Future Group Most Admired Retail Face of the Year . BANGALORE Golden Spoon Awards 2009 Most Admired Food & Grocery Retailer Of The Year – PRIL Most Admired F&G Retailer of the Year: Large Formats .Gurgaon Central Merit in Window Display of the Year – HomeTown Merit for Electronic store larger than 5000 sq.Pantaloon Retail The Gurukul Awards The Best Upcoming Institute Award – Future Learning & Development Limited (FLDL) Indian Merchant Chambers and Asian Centre for Corporate Governance and Sustainability Best Audit Committee 2009 Award for Pantaloon Retail In-Store Asia 2009 Gold in Sports & Equipment Category .Kishore Biyani Most Admired Retailer (Hypermarket) – Big Bazaar ACHARYA BANGALORE B SCHOOL. The Reid & Taylor Awards for Retail Excellence 2008 Retail Leadership Award: Kishore Biyani Retail Best Employer of the Year: Future Group Retailer of The Year: Home Products and Office Improvements: HomeTown CNBC Awaaz Consumer Awards 2008 Most Preferred Multi Brand Food Retail. Most Admired Retailer of the Year .Consumer's Choice: Big Bazaar.Top Retailer 2008 Asia Pacific For more information on the awards. Retail Asia Pacific 500 Top Awards 2008 Gold Winner . BANGALORE Page 35 . kindly click here. Pantaloon Retail (India) Limited becomes the first Indian Retailer to win the prestigious INDIASTAR Award. Most Admired Food & Grocery Retailer of the Year . Most Admired Food & Grocery Retailer of the Year – Supermarkets: Food Bazaar.Big Bazaar 2007 Images Retail Awards Most Admired Retail Face of the Year: Kishore Biyani Most admired retailer of the year: Large format. BANGALORE The INDIASTAR Award 2008 Food Bazaar: Best Packaging Innovation With this award. Coca-Cola Golden Spoon Awards 2008 Most Admired Food & Grocery Retail Visionary of the Year: Kishore Biyani. Most Admired Food & Grocery Retailer of the Year .AN ORGANISATIONAL STUDY AT BIG BAZAAR. Beverages & Grocery: Future Group.Dynamic Growth in Network Expansion across Food.Hypermarkets: Big Bazaar. multi product store: Big Bazaar ACHARYA BANGALORE B SCHOOL. BANGALORE Page 36 . Singapore Asia Pacific Best of the Best Retailers – Pantaloon Retail (India) Ltd Best Retailer in India – Pantaloon Retail (India) Ltd Asiamoney Awards Best Managed Company in India (Mid-cap) – Pantaloon retail (India) Ltd. PC World Indian Website Awards Best Indian Website In The Shopping Category . Hewitt Best Employers 2007 Best Employers in India (Rank 14th) – Pantaloon Retail (India) Ltd.Futurebazaar. National Retail Federation. Barcelona Emerging Market Retailer of the Year 2007 – Pantaloon Retail (India) Ltd. Ernst & Young Entrepreneur of the Year Award Ernst & Young Entrepreneur of the Year (Services) – Kishore Biyani ACHARYA BANGALORE B SCHOOL. Mumbai Retail Asia Pacific Top 500 Awards. World Retail Congress. BANGALORE Most admired retailer of the year: Food and Grocery: Food Bazaar Most admired retailer of the year: Home & office improvement: HomeTown Most admired Retail Company of the year: Pantaloon Retail (India) Ltd.AN ORGANISATIONAL STUDY AT BIG BAZAAR.com Reader's Digest Trusted Brands Platinum Awards Trusted Brands Platinum Award (Supermarket Category) – Big Bazaar 2006 13th Lions Gold Award 2006 Future Supply Chain was awarded with Lions Gold Award by Lions Club of SOL. New York International Retailer for the Year 2007 – Pantaloon Retail (India) Ltd. Big Bazaar Reid & Taylor Awards for Retail Excellence Retail Entrepreneur of the Year – Kishore Biyani 2005 Images Retail Awards 2005 PRIL. BANGALORE CNBC Indian Business Leaders Awards The First Generation Entrepreneur of the Year – Kishore Biyani Lakshmipat Singhania – IIM Lucknow National Leadership Awards Young Business Leader – Kishore Biyani CNBC Awaaz Consumer Awards Most Preferred Large Food & Grocery Supermarket – Big Bazaar Images Retail Awards Best Value Retail Store – Big Bazaar Best Retail Destination – Big Bazaar Best Food & Grocery Store – Food Bazaar Retail Face of the Year – Kishore Biyani Reader's Digest Awards Platinum Trusted Brand Award .AN ORGANISATIONAL STUDY AT BIG BAZAAR. BANGALORE Page 37 .Retailer of the Year(Food and Grocery) Big Bazaar-Retailer of the Year(Value Retailing) Central-Retail Launch of the Year Voted by Business Today magazine as one of the Top 20 Companies in India to watch in 2005 India's most investor-friendly companies in the top 75 India's Biggest wealth creators in the top 100 ACHARYA BANGALORE B SCHOOL.Most Admired Retailer of the Year Food Bazaar. forever transforming Indian retail. BANGALORE Page 38 .Retailer of the Year(Food and Grocery) Big Bazaar-Retailer of the Year(Value Retailing) Central-Retail Launch of the Year Reid & Taylor and DLF Awards PRIL . taking wings once again to reach greater heights. ACHARYA BANGALORE B SCHOOL. BANGALORE DAKS London PRIL.Brand Builder of the Year 2004 Images Retail Awards 2004 PRIL. Today our core values continue to guide how we do business and improve the quality of life of the people we serve.Most Admired Retailer of the Year Food Bazaar. At Future Group we are committed to being a catalyst of positive change in the communities.AN ORGANISATIONAL STUDY AT BIG BAZAAR.Retailer of the year 2003 Indian Express Award PRIL – Marketing Excellence and Excellence in Brand Building Indusland Bank (India Brand Summit) PRIL . retain values.Excellence in Brand Building OUR BELIEFS Future Group was founded on a simple idea: Rewrite rules. This fundamental belief created a new kind of marketplace. We envision India‟s transformation into the legendary 'Sone Ki Chidiya' (golden bird). societies and business sectors in which we operate. partners. Everytime for Every Indian Consumer in the most profitable manner. Leadership: To be a leader. We shall be efficient. making consumption affordable for all customer segments – for classes and for masses. BANGALORE Page 39 . both in thought and business. ACHARYA BANGALORE B SCHOOL. suppliers. Core Values Indianness: Confidence in ourselves.AN ORGANISATIONAL STUDY AT BIG BAZAAR.” Group Mission We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. Group Vision “Future Group shall deliver Everything. Respect & Humility: To respect every individual and be humble in our conduct. humility and united determination shall be the driving force to make us successful. employees.conscious and committed to quality in whatever we do. We shall infuse Indian brands with confidence and renewed ambition. cost. Our belief in inclusiveness for long-term sustainable growth and economic prosperity evokes trust among consumers. shareholders and the community. creating retail realty. BANGALORE We take pride in our Indianness. We shall ensure that our positive attitude. sincerity. Everywhere. We will be the trendsetters in evolving delivery formats. Adaptability: To be flexible and adaptable. some of which have been grown and nurtured by our group companies. acquiring and dealing in consumer-related brands and IPRs (Intellectual Property Rights).3 PRODUCT PROFILE Future Brands Future Brands Limited (FBL) is involved in the business of creating. Flow: To respect and understand the universal laws of nature 2.AN ORGANISATIONAL STUDY AT BIG BAZAAR. Valuing and Nurturing Relationships: To build long term relationships. Simplicity & Positivity: Simplicity and positivity in our thought. developing. Openness: To be open and receptive to new ideas. business and action. BANGALORE Page 40 . ACHARYA BANGALORE B SCHOOL. We retail a wide range of products and brands. to meet challenges. managing. knowledge and information. BANGALORE Introspection: Leading to purposeful thinking. BANGALORE Page 41 . A differentiated offering in the crowded telecom space. T24 aims to increase loyalty among the millions of customers who patronize our retail stores. Based on the concept of ‘Talk More. Shop More’ the T24 brand offers unique benefits for customers shopping at Future Group’s shopping network. We combine our strengths to create a unique value proposition by sharing ACHARYA BANGALORE B SCHOOL. Future Group provides mobile telephony services under the brand name T24 on the GSM platform. Synergy Synergy is generated by putting our strengths together to create a unique position in the marketplace.AN ORGANISATIONAL STUDY AT BIG BAZAAR. BANGALORE Mobile Telephony T24 In partnership with Tata Teleservices Limited. Assistance Assistance is extended by leveraging Future Group's resources. Assistance and Synergy. Collaboration Collaboration is achieved in business planning and management to ensure optimal growth by creating joint business plans with a constant review of performance. T24 (Talk 24 hours) provides mobile telephony services to the customers of Future Group’s retail stores. Future Group is focused on building partnerships with the three pillars of Collaboration. India‟s dual-technology telecom operator. BANGALORE Page 42 . ACHARYA BANGALORE B SCHOOL.AN ORGANISATIONAL STUDY AT BIG BAZAAR. joint brand building. With a proven track record of developing long-term partnership models on a win-win basis. value engineering and developing new products. BANGALORE consumer insights and product knowledge. Future Group is a partner to some of the most reputed speciality retailers from around the world. With Future Group and PAYBACK “Shopping is Rewarding”. PAYBACK is India‟s largest and one of Europe‟s most successful multi-partner loyalty programs. customers are bound to earn points at every step – from formats like Big Bazaar. Customers can accumulate points across Future Group formats. With PAYBACK. movie tickets. air tickets and vice versa. Pantaloons. Brand Factory and Future Bazaar. In India.AN ORGANISATIONAL STUDY AT BIG BAZAAR.5 million active cardholders in Germany and Poland. eZone. These points can then be redeemed for air miles. ACHARYA BANGALORE B SCHOOL. Central. customers can shop. Food Bazaar. BANGALORE Page 43 . save and get rewarded. Now that Future Group has become a part of this bandwagon. PAYBACK is Europe's leading customer loyalty program. This program enables consumers to collect millions of points across online and offline partners – with just a single card. thereby making “shopping rewarding”. with a total of 25. BANGALORE Payback Loyalty Program Future Group has taken the whole concept of customer loyalty to the next level by joining hands with PAYBACK. Home Town. headquartered in Germany. With this money customer makes 20 % profit. Central. Home Town. customer loyal to purchase worth Rs. Brand Factory and Future Bazaar are a part of the PAYBACK Loyalty program. In this card if customer deposits Rs. BANGALORE Page 44 .AN ORGANISATIONAL STUDY AT BIG BAZAAR. Food Bazaar.10000. PROFIT CLUB MEMBERSHIP CARD Profit club membership card is the card where Big Bazaar gives the customer to make profit @ 20%. BANGALORE Benefits of PAYBACK Our formats Big Bazaar.1000 every month and after 10 month when the customer money will over then Big Bazaar provides 2 months extra purchasing power. 12000 back. Pantaloons. eZone. then Big Bazaar gives customer Rs. ACHARYA BANGALORE B SCHOOL. STORE MANAGER DEPT. DM SECURITY MAINTENANCE TEAM MEMBER CSD HOUSE KEEPING ACHARYA BANGALORE B SCHOOL.AN ORGANISATIONAL STUDY AT BIG BAZAAR.1 ORGANISATIONAL STRUCTURE An organizational structure defines how activities such as task allocation. BANGALORE CHAPTER III ORGANISATIONAL STRUCTURE 3. STORE MANAGER ASST. BANGALORE CASHIER Page 45 . coordination and supervision are directed towards the achievement of organizational aims. ADMINISTRATION SALES MANAGER MARKETING MANAGER TEAM LEADER ASST. DM INFO. MANAGER HR MANAGER VISUAL MARCHANDISING ASST. discuss and want before. Sometimes assistant manager works like a store manager when the store manager is absent. The HR department of BIG BAZAAR is very dynamic. DEPARTMENT MANAGERS There are the departmental managers. motivate and retain all the employees. MARKETING MANAGER The marketing manager takes the responsibilities of marketing department. realizes this very well. For a firm in order to implement the marketing concept it has to focus its attention on the consumer. They take almost care to selection. Employees are the biggest strength and asset of any organization and the HR dept. They have continuous developmental programmed for all the employees. BANGALORE STORE MANAGER The store manager works at a top level in organization. ascertain his/her needs. train. Marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organizational goal. HR MANAGER HR manager handles the Human Resource department and he will recruit the suitable employee. This is very evident from the way of the HR dept. BANGALORE Page 46 . handles all its employees. He has responsibilities of the store and he will take the decision in the organization. they take place their respective department. ACHARYA BANGALORE B SCHOOL.AN ORGANISATIONAL STUDY AT BIG BAZAAR. ASSISTANT STORE MANAGER The assistant store manager takes the role of the second store manager as vice store manager. g. handles all its employees.AN ORGANISATIONAL STUDY AT BIG BAZAAR. 1) Recruitment and Selection 2) Training and Development 3) Promotion and Transfer 4) Wages and salary administration ACHARYA BANGALORE B SCHOOL. BANGALORE CHAPTER IV FUNCTIONAL DEPARTMENTS Functional department is the most common type of organizational management. finance. This is very evident from the way of the HR dept. and engineering). They take almost care to selection. BANGALORE Page 47 . train. motivate and retain all the employees. They have continuous developmental programmed for all the employees. HR MANAGER EMPLOYEE EMPLOYEE EMPLOYEE KEY FUNCTIONS OF THE HR Dept. realizes this very well. HR MANAGER ASST. marketing. The organization is grouped by areas of specialty within different functional areas (e.. HUMAN RESOURCE DEPARTMENT The HR department of BIG BAZAAR is very dynamic. Employees are the biggest strength and asset of the organization and the HR dept. AN ORGANISATIONAL STUDY AT BIG BAZAAR, BANGALORE 5) Performance Appraisal 6) Industrial Relations 7) Disciplinary Action and 8) Welfare Measures Policies at Big Bazaar The Company has formulated the following HR policies for the welfare of the employees in the organization. They are as follows: Carrier Development Plan and Promotion Rules for employee. Big Bazaar conduct and Disciplinary Action Rules for junior employee and above. Medical Attendance Rules. Leave Rules. Education Advance. Delegation of Powers. Annual Increment. Education offer. MARKETING DEPARTMENT Marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goal. For a firm in order to implement the marketing concept it has to focus its attention on the consumer, ascertain his/her needs, discuss and want before. ACHARYA BANGALORE B SCHOOL, BANGALORE Page 48 AN ORGANISATIONAL STUDY AT BIG BAZAAR, BANGALORE ORG (Operational Research Group) Operational Research Group report main source of marketing research private agency which study the competitors consumer demand, market etc. that generates the report. DEPT. MANAGER ASST. MANAGER SALES MANAGER FUNCTIONS OF MARKETING DEPARTMENT 1. Marketing Mix : it is the policy adopted by the RETAIL Industry to get success in the field of marketing 2. Product Policy: It includes both the turns of development & improvement produced and existing products. This all totally done by both marketing & R & D department. 3. Sales & Promotion: Big Bazaar want to make the more profit by sales maximisation. Big Bazaar done the promotion with help of a. Sponsorship. b. CSR Activity. FINANCE DEPARTMENT It is the life blood of every organization. It is concerned with managerial decision making. This department is concerned with proper utilization of cash. It identifies the source of finance where to borrow. It has abundant of function which can be enumerated as follows: ACHARYA BANGALORE B SCHOOL, BANGALORE Page 49 AN ORGANISATIONAL STUDY AT BIG BAZAAR, BANGALORE Effective funds management which is inverted in beneficial projects. Decision making regarding fixing of cash account. Obtaining trade credit. Profit Maximization. Wealth Maximization. Preparation of cash budgets. Systematic approach to working capital management. To protect financial interest of the company. ORGANIZATION STRUCTURE OF FINANCE DEPARTMENT FINANCE DEPARTMENT Account Manager Auditor AUDIT DEPARTMENT Big Bazaar audit wing is headed by internal auditor. Auditing is vital for the company as it facilitates verifying of all the books of a/c by trial balance, it also comply with requirements for central excise & income tax purposes. After the Auditor‟s monitor everything they give report which is helpful to the company. ACHARYA BANGALORE B SCHOOL, BANGALORE Page 50 In the debit side of the profit and loss appropriation account and on the liabilities side of the balance sheet under the head „current liabilities and provisions‟. It is transferred to the debit side of the Profit and loss appropriation account. BANGALORE MAIN ITEMS OF PROFIT AND LOSS ACCOUNT Turnover or sales: The aggregate amount of sales and connected items with the sales such as commission paid to sole-selling agents and other selling agents and brokerage and discounts on sales other than usual trade discount. Proposed dividend or final dividend proposed: Since it is an adjustment item. This will include consultancy fee. it is not desirable to write off them in one year. insurance premium etc. ACHARYA BANGALORE B SCHOOL. Miscellaneous expenses: In this head items such as rates and taxes. Interim dividends: It is an item of appropriation. Dividend on interest income: This item is transferred to the credit side of the profit and loss account. Payment to auditors: It must be stated separately. Unclaimed dividends: It is shown on the liabilities side of the balance sheet under the heading „current liabilities „. it has to be shown at two places. must be stated separately. Political donations: It must be shown as a separate item in the profit and loss account.AN ORGANISATIONAL STUDY AT BIG BAZAAR. Final dividend as an item of the trial balance: This is shown in the debit side of the appropriation section of the profit and loss account.. Preliminary expenses: Such expenses include the costs of formation of a company and since their amount is usually large. auditing fees management services etc. BANGALORE Page 51 . other allowances and commission.AN ORGANISATIONAL STUDY AT BIG BAZAAR. It monitors the procedures of the receipt. STORES DEPARTMENT Big Bazaar has well. It also facilitates maintenance of suitable store organization structure. Achieving maximum efficiency in sales with least investment in inventory. BANGALORE Page 52 . Maintenance of adequate.managed stores department for each of the division in the factory. It is responsible for procuring the all the products of the different departments. but not excessive storage of materials at all time. The logistics department receives the goods from the warehouse. Goods stores These stores play a great role in maintaining of required stock. Objectives. BANGALORE Managerial remuneration: This includes the payments made to managerial remuneration director‟s fee. Assuring the availability of material at right quantity. pension. LOGISTICS Logistics is very important department of Big Bazaar. Types of stores: Logistics stores Food stores. The logistics department receives the stock of ACHARYA BANGALORE B SCHOOL. there are separate miscellaneous stores department for goods and tools. any customer assistance etc. which mainly focuses on customer service like if a customer finds difficulty in finding any product. they are also looked into. The logistics department receives two truck loads of stock every day. CUSTOMER SERVICE DESK (CSD) As the name suggests this is the separate dept. BANGALORE Page 53 . Big Bazaar has divided India into three segments: ACHARYA BANGALORE B SCHOOL. It is the respective departmental Managers who place an order to the zonal head office through e-mail for stock of goods when they feel that stock has to be replenished. Strategy 3-C Theory According to Mr. Kishore Biyani's 3-C theory. is also provided. There is also an exchange counter where if a customer is dissatisfied or wants to exchange the product he/she has purchased for any reason. This dept. the customers can exchange them within 7 days their purchase.AN ORGANISATIONAL STUDY AT BIG BAZAAR. BANGALORE different goods and verifies the quantity and quality of the goods with the particulars given in the „Goods Received Statement‟ which it receives along with the stock. through better employment and income. This department is also responsible for announcing all the offers running in the store on different products throughout the day. also gift wrapping for any product if the customer wants it at free of cost. Change and Confidence among the population is leading to rise in Consumption. The logistics department work in complete coordination with all the other departments to ensure that the stocks are received and maintained properly continuously for the smooth functioning of Big Bazaar and avoid any inconvenience to the customer. if there are customer complaints. The ultimate aim of this department is to help and satisfy the customer in every possible manner and makes the customer‟ experience memorable. Furniture Bazaar.AN ORGANISATIONAL STUDY AT BIG BAZAAR. Initiated in January 2007. the day when consumer presence is usually less. The Great Exchange Offer Introduced on 12 February 2009. household helps. Over the years. The coupons can be redeemed later for buying brand new goods from Big Bazaar outlets across the nation. and washermen (55% of India's population) and India three: The Struggling class (31% of India's population). BANGALORE Page 54 . office persons. Electronic Bazaar. BANGALORE India one: The Consuming class which includes upper middle and lower middle class (14% of India's population). the concept has grown to become a six-day biannual campaign. offers are given in all the value formats including Big Bazaar. ACHARYA BANGALORE B SCHOOL. Fashion bazaar. Schemes and innovations Wednesday Bazaar The concept of Wednesday Bazaar was promoted as 'Hafte Ka Sabse Sasta Din' (Cheapest Day of the Week). liftmen. 'The Great Exchange Offer' allows customers to exchange their old goods for Big Bazaar coupons. the aim of the concept was 'to give home makers the power to save the most'. During the campaign. India two: The Serving class which includes people like drivers. the idea behind this scheme was to draw customers to stores on Wednesdays. According to the chain. Maha Bachat The concept of 'Maha Bachat' (Mega Saving) was introduced in the year 2006 as a single day campaign with promotional offers across the company outlets. Food Bazaar. Bangalore. Here are some strengths of Big Bazaar. The strengths segment of SWOT analysis provides an area to list everything done right either individually or as an organization. Organizations should seek to reflect their strengths honestly to maintain the integrity of the SWOT analysis. Feedback from others can also provide clarification on strengths captured in this segment of the SWOT analysis. SWOT analysis is very much significant so as to identify the internal strengths and weaknesses.AN ORGANISATIONAL STUDY AT BIG BAZAAR. Rajaji Nagar. external opportunities and threats. Opportunities and Threats of Big Bazaar.1 STRENGTHS Strengths are internal attributes that are helpful to the organization to achieve its objectives. such as client relationships. Vast range of product under one roof helping in attracting customer and their family to shop together and enjoy the experience. This section contains both strengths within the organization and external strengths. Bangalore has been allotted to narrate the SWOT analysis carried out for the study unit. Better understanding of customer helping the company to serve them better. Weaknesses. BANGALORE CHAPTER V SWOT ANALYSIS This part of the report on the organisational study conducted at Big Bazaar. Diversified business operating all over India in various retail formats. BANGALORE Page 55 . ACHARYA BANGALORE B SCHOOL. Benefit of early entry into the retail industry. The rest of the part of this chapter gives a vivid account on the Strengths. 5. A good first step before a more in depth analysis or a good summary of detailed findings takes into consideration of external business environment as well as internal capabilities. Huge investment capacity.AN ORGANISATIONAL STUDY AT BIG BAZAAR. High brand equity in retail market. High cost of operation due to large fixed costs. No suggestions for solving disagreements can become too focused on the short term or no obligation to verify statements or aspects based on the data or the analysis. From a competitive standpoint. Lacks in branded products. BANGALORE Page 56 . State of art infrastructure of the Big Bazaar outlet. 5. The weaknesses segment contains needed improvements within an organization or personally. It may tend to persuade companies to compile lists rather than think about what is actually important in achieving objectives. organizations should attempt to mitigate weaknesses as soon as possible since they can offer an undesired opportunity to their competitors. Very thin margin. Here are some weaknesses of Big Bazaar. ACHARYA BANGALORE B SCHOOL. Huge loyal customer base therefore maximum percentage of footfalls converted in sales.2 WEAKNESSES Weaknesses are internal attributes that are harmful to the organization to achieve its objectives. Analysis in this segment can provide a clear list of areas that need a development plan to remedy the issues identified. Tools such as action plans and goal formation provide ways to improve weaknesses. It also presents the resulting lists uncritically and without clear prioritization. BANGALORE Ability to get products from customers at discounted price due to the scale of business. High attrition rate of employee. High business risk involved. This makes the opportunities segment of the SWOT analysis important.4 THREATS Threats are external factors that are harmful to the organization to achieve its objectives. organizations sometimes use group facilitation to identify these opportunities. organizations identify internal and external opportunities. such as new competitors in the market.AN ORGANISATIONAL STUDY AT BIG BAZAAR. Here are some threats of Big Bazaar. By examining threats. Opportunities for improvement exist within all organizations. Can enter into production of various products due to its in depth understanding of customer‟s test and preference. Here are some opportunities for Big Bazaar. Can expand the business in smaller cities as there are a lot of opportunities.3 OPPORTUNITIES Opportunities are external factors that help the organization to achieve its future objectives. 5. Lot of potential in the urban as well as rural market. To bring the customers of the other retail outlet by dealing with branded products. organizations may need to deal with both future and present threats. organizations can implement counter measures prior to the threat occurring. BANGALORE Long lines at billing counters which are time consuming 5. To ensure success. Organizations can add both current and future opportunities to this segment of the quadrant. More people these days prefer to big stores where they can find large varieties of product under one roof. To have a comprehensive list. ACHARYA BANGALORE B SCHOOL. BANGALORE Page 57 . Within this segment. Birla More etc. BANGALORE Page 58 . Competition from existing value retail chains such as Reliance (fresh and trends). Competitors. BANGALORE Lot of competitors coming up to tap the market potential. Margin of business reducing all the time. ACHARYA BANGALORE B SCHOOL. big global players are planning to foray in the market. Opening up the other discounted stores.AN ORGANISATIONAL STUDY AT BIG BAZAAR. Convenience of customers to nearby Kirana store. recommendations and conclusion. recommendations based on the study carried out and conclusion for the study.AN ORGANISATIONAL STUDY AT BIG BAZAAR. It has built a very emotional and cordial relationship with its customers. It is a source of information of the functioning of the retail outlet while the recommendations are the suggestion provided to the retail outlet to meet its short and long term goals. It is observed that the organisation hierarchy is professional as all the departmental Managers directly report to the Store Manager who in turn reports to the Zonal Head. There exist a healthy and positive relationship between employees and managers. ACHARYA BANGALORE B SCHOOL. Big Bazaar. BANGALORE CHAPTER VI SUMMARY OF FINDINGS. with 25 year of experience in the field of weaving fabrics. It is a source of channel through which management of Big Bazaar can come up with new business marketing ideas to maximize the sales as well as revenue. The rest of the chapter describes specific findings. It is also very intending to build long term relationship with all its stakeholders which are very essential for a successful business venture.1 FINDINGS Big Bazaar is undoubtedly the number one retailer in India. BANGALORE Page 59 . 6. RECOMMENDATIONS AND CONCLUSION This chapter deals with summary of findings. is the leading Apparels and fashion design fabric company. Findings are the act of determining the properties of Big Bazaar. so the company should maintain their proper flow of the promotional schemes as compare to the competitors. Relationship between customer and employees of BIG BAZAAR should be good.From this it reveals that company is having young and energetic workforce who are very creative. It is found that more than 60% of the employees are of the age group of 20- 35.AN ORGANISATIONAL STUDY AT BIG BAZAAR. A proper communication channel should be implanted in the organization to improve productivity and reduce confusion. BANGALORE Page 60 . The company faces severe competition in the global market hence it should develop a new strategy not only to increase exports but also to make more customer faith. enthusiastic and also very determined to grow in their career and in turn helping the company to grow. ACHARYA BANGALORE B SCHOOL. 6. accept that it is their responsibility to carry out a part of the activities of the company and they will be held accountable for the quality of their work. Feedback of customer needs to be taken. The company is reaching out to all the sections of the society as it is creating a hypermarket where not only the rich people shop but also the middle and lower class customers come to enjoy the whole shopping experience. Working environment is good and also the various facilities provided helps in motivating the employees. Proper inventory management techniques should be evolved.2 RECOMMENDATIONS As the sales promotion schemes are major tool to influence the buyer. BANGALORE The employees accept their responsibilities wholeheartedly. weaknesses. And thus it can be concluded that the retail industry in general will be playing a dominant role in the economy in the days to come. 6. Social media marketing is lacking in the organization hence it should be given priority for cost effective marketing. The company has good organisational structure and effective working team. It should release the new added features in the market and use new marketing strategies so that business can endure in the market. Big Bazaar has been a consistent performer in retail industry and has been in stable state.AN ORGANISATIONAL STUDY AT BIG BAZAAR.) graves a lot of learning experience to me. The study helps me to understand that the company is facing tough competition but still able to make profit. The organisation study helps me to familiarize the business environment. 6.3 CONCLUSION Retail market has been very much competitive since last one decade. BANGALORE The company should give due care to environmental concerns. So as to make it profitable Big Bazaar should adopt latest technology to make changes in the environment of the business. The exposure received from the study is a turning point in the academic curriculum. It helps to acquire ACHARYA BANGALORE B SCHOOL. opportunities and threats faced by the company. BANGALORE Page 61 . By providing a better working conditions and refreshments to the employees will lead reinforcements and commitments towards their work and responsibilities to meet organisation‟s future goals as well as to take the organisation at commanding heights. It helps me to identify and evaluate the strengths. but the retail market is getting cut throat competition because of the advanced technology adopted by other retail companies.4 LEARNING EXPERIENCE The organisation study which I have done in BIG BAZAAR (FUTURE RETAIL LTD. BANGALORE knowledge about functional and managerial aspects of the company. ACHARYA BANGALORE B SCHOOL. BANGALORE Page 62 .AN ORGANISATIONAL STUDY AT BIG BAZAAR. I thank all the members of BIG BAZAAR for their valuable support during my learning period. wikipedia. The Seven Habits of highly effective people (6th Edition).in www.com www.pantaloonretail. Simon & Schuster UK Ltd.futuresupplychains.AN ORGANISATIONAL STUDY AT BIG BAZAAR.com www.fch. It happened in India (1‟ Edition).futuremedia.google.futuregroup.co. Stephen P. Stephen Covey (1994).in www.in en. Organizational Behaviour (10‟ Edition).in www. Simon & Schuster UK Ltd.fldl. WEBSITES www. Robbins. Anthony Robbins (1992).org ACHARYA BANGALORE B SCHOOL.co. Rupa Publications.futurebazaar. BANGALORE Page 63 . Awaken The Giant Within You (1st Edition). (2004).in www. BANGALORE BIBLIOGRAPHY BOOKS Kishore Biyani (2007).in www.in www. PrenticeHall India.futurebrands.