Foursquare Style Guide

T H E O F F I C I A L F O U R S Q UA R EStyle Guide P R E FAC E This isn’t as Scary as It Looks Please follow these three easy steps for Foursquare Style Guide success. Step 1: Don’t be overwhelmed. Sure, it’s large and seems in charge, but the reality is that you’ll probably never even have to reference the majority of this book. But when a situation arises—whether it be content or design related—this book will do just what the title implies: It will guide you through what you need to know. Step 2: Use the Table of Contents. Conveniently located on the very next page, the table of contents will direct you to the information you need. Then you can quickly close the book before the need to repeat Step 1 arises. Step 3: Ask for help. Call the Communications Department anytime something is unclear. We’re here to help you. Call us at 213.989.4230 or e-mail us at [email protected]. Ta b le of Co n T e n ts Style Guide 1 INTRODU C T ION 1.1 Purpose 1.2 Mission 1.3 Organizational Description 2 SYM BOLS 2.1 2.2 3 LOGOT YPE 4 M OT TO 5 LO G O LO C K U P 6 2.3 2.4 2.5 2.6 2.7 The Symbols and Their Meaning Color Definitions Three Versions Color Formulas Placement Arrangement Clearspace 3.1 Our Wordmark 3.2 Arrangement 3.3 Clearspace 4.1 5.1 Motto/Tagline The Full Logo 5 6 7 9 10 11 12 13 14 15 17 18 19 21 23 F ONTS 6.1 Primary Font Alternate Font 6.3 Primary Web Safe Font 6.4 Alternate Web Safe Font 6.2 25 26 27 28 7 WR I TI NG G U I D E L I NE S 7.1 Writing in the Foursquare Style 7.1.1 Correct Title Usage 7.1.2 The Many Parts of Foursquare 7.1.3 Consistent Language 7.2. Punctuation, Grammar and Spelling 7.3 Writing Checklist and Proofing 7.4 Glossary 7.5 Personal Communication 7.5.1 How to Write Letters 7.5.2 How to Write Memos 7.5.3 How to Write E-Mails 7.5.4 Resources and References 8 D esign 8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 Foursquare Design Standards A New Shape and Texture Sample Brand Applications Print Ad Templates The Foursquare Color System Department Tags Photos Stationery 9 SOCIAL NET WORKING 9.1 Platforms 30 31 34 37 41 44 47 50 51 57 59 62 64 65 66 67 68 69 69 69 74 INTRODUCTION 1 . therefore. This includes upholding the standards of the Foursquare logo and using consistent fonts throughout all organizational materials. Will people both inside and outside of the Foursquare denomination see greater validity to our message because we’ve taken the time to ensure our visual communication is professional and consistent? Absolutely. Because visual representation is one of the main means by which we communicate our vision to the world. it is important that we do our best to share our message in the most consistent. to a website article about a missionary. Through conversations. to a full-color poster for an event. we present a cohesive message with a sense of unity. concise and professional manner? Maybe not. The goal of this guide is to contribute to the validity of our organization in the eyes of the world. Will anyone meet Christ because our logo is well-represented and our organization communicates in a clear. The Style Guide 5 . In addition to upholding a preferred professional form. professional manner possible.INTRODUCTION 1. This is only the start of the story. This consistency should be found throughout all communication—from a letter to a vendor. district offices and local churches produce written words and images that are consistent. evolves and is refined as we continually uncover our identity and learn what it takes to communicate with a unified voice.1 Purpose The purpose of this style guide is to help maintain consistency and professionalism in our communication as an organization—both internally and publicly. allow more people to receive our communication without being blocked or flagged as undeliverable. the guidelines in this style guide also meet technical requirements of most e-mail programs and. We invite you to be a part of upholding our values and to join us in representing Foursquare well. this style guide is meant to be a living document that grows. When our central office. Baptizer with the Holy Spirit. we are “dedicated unto the cause of interdenominational and worldwide evangelism. from the cornerstone of Angelus Temple.2 Mission The Foursquare Church is called to: Serve the body of Christ Advance the gospel of Christ Cultivate members in Christ The Mission of The Foursquare Church The Foursquare Church exists to glorify God and advance His kingdom. Jesus Christ’s command is to preach the gospel and make disciples of all nations (Mark 16:15. 28:19). God’s Son. The Style Guide 6 . Our assignment is to develop healthy. Matt. as the Savior.INTRODUCTION 1. Healer and Soon-Coming King. growing churches. Therefore. Our call is to preach Jesus Christ. This makes possible the spread of the gospel to those who have not heard or accepted the message of God’s Son. Churches developed in this manner will reproduce again and again. Our commitment is to encourage nations around the world to establish indigenous churches led by loving servants of Jesus Christ.” These words. express our spirit and our focus. membership and finances. The Foursquare Church now comprises more than 60.000 churches and meeting places. products and ministries. Specifically. The Style Guide 7 . The Foursquare Church manages licensing.INTRODUCTION 1. care and resources for our many pastors. as well as affiliated institutions and partners. The Foursquare Church serves the Foursquare churches located within the United States. as well as resources and assists Foursquare churches and missionaries around the world. Founded in Los Angeles in 1923 by Aimee Semple McPherson. designed to accomplish the vision of The Foursquare Church. and serve local churches and members. leaders and missionaries. is a worldwide Christian Pentecostal denomination. which welcome more than 8 million members in 140 countries (The 2010 Foursquare Church Annual Report). The Foursquare Church encompasses a variety of departments. legally named International Church of the Foursquare Gospel.3 Organizational Description The Foursquare Church. and provides accountability. SYMBOLS 2 . 1 The Symbols and Their Meaning The Cross represents Jesus the Savior. symbolizing that He is the King of Kings and Lord of Lords.T he F oursquare S y m b ols 2. coming up from the water. The Dove represents Jesus the Baptizer with the Holy Spirit. He saw the heavens parting and the Spirit descending upon Him like a dove. The Style Guide 9 . The Crown represents Jesus the Soon-Coming King. and memorializes Jesus Christ’s singular sacrifice for sin forever. and He is coming again for His church. which is based on Jesus’ baptism in Mark 1:10-11 (“And immediately.” NKJV) The Cup represents Jesus the Healer as a symbol of divine healing because of the command in James 5:14-15 that the elders be called to anoint with oil and pray the prayer of faith for any sick believers. T he F oursquare S y m b ols 2. our Savior.2 Color Definitions Scarlet Red Heavenly Blue represents the precious shed blood of Jesus. represents Jesus Christ the Great Physician. which is “the color of amber with the appearance of fire. NKJV) represents the royalty of our Lord. the Soon-Coming King. the Divine Healer who came from heaven.” (Ezekiel 1:27. Amber Gold Royal Purple represents the fire of the Holy Spirit. The Style Guide 10 . spoke of heaven and ascended into heaven. 3 Foursquare symbols with a white background and border For use on heavily textured backgrounds or images if symbols version 1 and 2 are illegible.3 Three Versions There are three versions of the Foursquare symbols. Alternate symbol to be used if the legibility of each symbol and its colors are challenged by the background.2 Preferred symbol to be used as long as the legibility of each symbol and its colors remain intact against the background. The Style Guide 11 . Foursquare symbols with knocked out backgrounds Foursquare symbols with a white background Use only if version 1 is not clearly visible and legible. Symbols v. Use only if version 1 and 2 are not clearly visible and legible.1 Symbols v. Please consider usage and legibility of symbols and colors when determining which version of the Foursquare symbols to use. Symbols v.T he F oursquare S y m b ols 2. T he F oursquare S y m b ols 2.4 Color Formulas 100 75 50 25 100 75 50 25 100 75 50 25 100 75 50 Scarlet Red Amber Gold Heavenly Blue Royal Purple CMYK 0 95 100 29 CMYK 0 30 95 0 CMYK 100 50 0 10 CMYK 76 78 0 47 RGB 179 35 23 RGB 253 184 35 RGB 0 104 172 RGB 53 44 102 PMS Coated 484C PMS Coated 7409C PMS Coated 7462C PMS Coated 669C PMS Uncoated 484U PMS Uncoated 7409U PMS Uncoated 7462U PMS Uncoated 669U 25 The Style Guide 12 . please follow these guidelines. DO DO DON’T Use the solid.5 Placement When using the Foursquare symbols independently of the logotype. single-colored version when placing the logo against an image or a strongly colored texture. Only use the Full 4-Color version of the logo when the background is either white or of a light color.T he F oursquare S y m b ols 2. DO DO DON’T Consider constrast when placing the logo against backgrounds to ensure maximum legibility. DO DON’T DON’T The Style Guide 13 . T he F oursquare S y m b ols 2. Vertical Logo Horizontal Logo The Style Guide 14 .6 Arrangement The Foursquare symbols are available in a vertical format as well as a horizontal format. Please consider clearspace and appearance when determining which presentation is best to incorporate into your graphics. and should be presented in the order illustrated below. T he F oursquare S y m b ols 2. 6x 2x x x x 3x 2x The Style Guide 15 .7 Clearspace Please maintain the following margin ratios when placing the logo into a layout. LOGOTYPE 3 . the logotype has been designed using a serifed font to represent the strong heritage that Foursquare has. The arrangement has been designed with a contemporary twist. Based on the typeface Garamond. The Style Guide 17 . as well. “nesting” the layout of the words to represent the church’s progressiveness. dating back to the early 1900s.1 Our Wordmark The formal logotype for The Foursquare Church has been designed for use both with and without the Foursquare symbols.LO G OT Y P E 3. Please consider clearspace and appearance when determining which to incorporate into your graphics.2 Arrangement The Foursquare logotype is available in two horizontal formats as well as an alternate vertical format. Horizontal Nested Logo (Preferred Black) Horizontal Nested Logo (Alternate Royal Purple Color) Horizontal Logo (Preferred Black) Horizontal Logo (Alternate Royal Purple Color) Vertical Logo (Preferred Black) Vertical Logo (Alternate Royal Purple Color) The Style Guide 18 .LO G OT Y P E 3. 3 Please maintain the following margin ratios when placing the logo into a layout. 3x the height of the tallest letter x the height of the tallest letter x the height of the tallest letter 3x the height of the logotype x the height of the tallest letter the height of the tallest letter x x the height of the tallest letter 5x the height of the tallest letter x the height of the tallest letter The Style Guide 19 .Clearspace LO G OT Y P E 3. MOTTO 4 . M OT TO 4. proclaiming loudly that the Foursquare movement exists to recover for the present-day church all the benefits and blessings that crowned the apostolic church. Hebrews 13:8 Version 1 Jesus Christ. Hebrews 13:8 Version 2 The Style Guide 21 .1 Motto/Tagline Our motto is displayed in confidence in each Foursquare church meeting place. The sermon “Lost and Restored” by founder Aimee Semple McPherson outlines church history according to Joel. and forever. the same yesterday. and today. Jesus Christ. the same yesterday. and forever. and powerfully insists that the church of Jesus Christ need not climax with less power than she manifested when she commenced. and today. LOGO LOCKUP 5 . the wordmark. Please refrain from other arrangments. please maintain the relationship below. When using all three items together.1 The Full Logo The logo lockup or “primary logo” for The Foursquare Church has been determined by the relationship of the Foursquare symbols.LO G O Lockup 5. and the verse or “motto” to each other. DO DON’T The Style Guide 23 . FONTS 6 . 1 Primary Font For its primary font. Aa Myriad Pro has been selected for its contemporary style and easy legibility at both small and large scales. The font has a large family of varying weights and a condensed alternative library of weights. This font is to be used when designing any pieces that communicate to the larger body (public) of The Foursquare Church. Myriad Pro Regular Myriad Pro Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%&*()? abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%&*()? Myriad Pro Bold Myriad Pro Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%&*()? abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%&*()? Full font library: Myriad Pro Light Myriad Pro Light Italic Myriad Pro Regular Myriad Pro Italic Myriad Pro Semibold Myriad Pro Semibold Italic Myriad Pro Bold Myriad Pro Bold Italic Myriad Pro Black Myriad Pro Black Italic Myriad Pro Condensed Light Myriad Pro Condensed Light Italic Myriad Pro Condensed Regular Myriad Pro Condensed Ultra Myriad Pro Condensed Italic Myriad Pro Condensed Ultra Italic Myriad Pro Condensed Semibold Myriad Pro Condensed Semibold Italic Myriad Pro Condensed Bold Myriad Pro Condensed Bold Italic The Style Guide 25 . web and video platforms.FONTS 6. The drawing of the letterforms complement the style in which the Foursquare symbols are illustrated as well as the arch swoop that has been created to encourage for a consistent Foursquare look (see page 65). The Foursquare Church has selected the typeface Myriad Pro for its branded collateral across all print. letters and similar collateral.2 Alternate Font The Foursquare Church has selected the typeface Garamond ITC as a traditional font. This font can be used in Foursquare collateral across all print. Garamond ITC Book Garamond ITC Book Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%&*()? abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%&*()? Garamond ITC Bold Garamond ITC Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%&*()? abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%&*()? Full font library: Garamond ITC Light Garamond ITC Light Italic Garamond ITC Book Garamond ITC Book Italic Garamond ITC Bold Garamond ITC Bold Italic Garamond ITC Ultra Garamond ITC Ultra Italic Garamond ITC Light Condensed Garamond ITC Light Italic Condensed Garamond ITC Book Condensed Garamond ITC Book Italic Condensed Garamond ITC Bold Condensed Garamond ITC Bold Italic Condensed Garamond ITC Ultra Condensed Garamond ITC Ultra Italic Condensed The Style Guide 26 . The font should only be used on internal communiqué pieces. It can also be used in design pieces in conjuction with Myriad Pro.FONTS 6. Aa Garamond ITC is the font that the wordmark for The Foursquare Church is based upon. The font has a large family of varying weights and a condensed alternative library of weights. web and video platforms. Please ask Communications if you are unsure when this might be appropriate. such as memos. The Foursquare Church has selected the typeface Lucida Grande for its strong resemblance to Foursquare’s corporate contemporary typeface. Lucida Grande Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%&*()? Lucida Grande Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%&*()? The Style Guide 27 . and Lucida Grande is among those.FONTS 6. There are a limited number of fonts available that can be viewed consistently between web browsers.3 Aa Primary Web Safe Font For web usage. Myriad Pro. The Foursquare Church has selected the typeface Georgia for its strong resemblance to Foursquare’s traditional contemporary typeface. and Georgia is among those.FONTS 6. There are a limited number of fonts available that can be viewed consistently between web browsers. Aa Georgia ITC Book Georgia ITC Book Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%&*()? abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%&*()? Georgia ITC Bold Georgia ITC Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%&*()? abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%&*()? The Style Guide 28 . Garamond.4 Alternate Web Safe Font For web usage. WRITING GUIDELINES 7 . Please also refer to the glossary of Christian and Foursquare words (on pages 47 and 48) for appropriate spelling and capitalization.1 Writing in the Foursquare Style This section will assist you in proper spelling. district offices and local churches. including our national ministries. The Style Guide 30 .W riti n g guideli n es 7. we help eliminate any potential confusion. affiliates and districts. abbreviation and capitalization of Foursquare entities. When we consistently communicate about our ministries. under what circumstances to use each title. with the exception of “of” and “the” in the middle of the title. The following section outlines the proper use of each of these organizational titles. When to Use Each Title On corporate legal documents. This includes financial. We adhere to the following guidelines when using this title: > Capitalize each word in the title. On all other communication. > The title should not appear in all lowercase letters or in all capital letters. > Do not omit any words from the title. > If appearing in bold. do not capitalize (unless at the beginning of the sentence). the entire title must appear in bold. The Style Guide 31 . property. whether internally or publicly. > Do not rearrange the order of the words in the title. and government documents. International Church of the Foursquare Gospel International Church of the Foursquare Gospel is the legal name of the organization and should be used in all corporate legal documents.W riti n g guideli n es 7. > Do not include punctuation within the title. > The title should not appear within quotation marks. The Foursquare Church is generally used.1. > The title should not be italicized.1 Correct Title Usage References to the Organization The legal name of the organization is as follows: International Church of the Foursquare Gospel We also use a less formal title. tax. and the appropriate spelling and layout of each title. use the legal name—International Church of the Foursquare Gospel. > When including “the” before the legal name. and any other document of a legal nature. both internally and publicly: The Foursquare Church International Church of the Foursquare Gospel and The Foursquare Church are considered official titles for the organization. Correct Usage First reference: International Church of the Foursquare Gospel (ICFG) Secondary references: ICFG Incorrect Usage > I. When using the acronym.F. the entire acronym must appear in bold. > ICFG should not appear within quotation marks.C. please adhere to the following guidelines: > Do not place periods between the letters.G.1 con’t. it should not be written in all lowercase letters. > “ICFG” > I•C•F•G• The Style Guide 32 .1. it is permissible to use the acronym ICFG if first placed in parenthesis after the initial full name. > If appearing in bold. > ICFG should not be italicized. Incorrect Usage > Church of the Foursquare Gospel > Foursquare International Acronym The first reference in a corporate. legal document should be International Church of the Foursquare Gospel (ICFG).Correct Usage > International Church of the Foursquare Gospel > the International Church of the Foursquare Gospel Correct Title Usage W riti n g guideli n es 7. In subsequent references. > ICFG should only appear in all uppercase letters. The Foursquare Church In all non-legal communication. > Do not abbreviate the word “Foursquare. In subsequent references it is acceptable to use Foursquare.1. > The first reference to the organization in a document should be The Foursquare Church.foursquare.1 con’t. Correct Usage > The Foursquare Church > Foursquare Incorrect Usage > foursquare > THE FOURSQUARE CHURCH > the Foursquare Church > 4SQ > 4square Foursquare Website The Foursquare Church has one official websites.” > Do not include punctuation within the title. both internal and public. > The Foursquare Church should not be italicized.” This applies to all communication. > If appearing in bold. which we write in lowercase: > www. > Capitalize each word in the title. > The title should not appear within quotation marks. When referencing The Foursquare Church in a document. including “The. both internally and publicly. the entire title must appear in bold. we use the title The Foursquare Church. we use the following guidelines: Correct Title Usage W riti n g guideli n es 7.org The Style Guide 33 . > The Foursquare Church should not appear in all lowercase letters or in all capital letters. W riti n g guideli n es 7.1.2 The Many Parts of Foursquare Departments within the Organization, the Central Office and Local Churches This section outlines the appropriate methods for referencing departments, the central office and individual Foursquare churches. Departments Within the Organization When referring to one of our departments in the central office, we maintain these standards: > General references to departments should be lowercase. Examples include “accounting” or “legal.” > References to a specific or official department name, such as Foursquare Communications or the National Church Office, should be capitalized. Examples: > Bill gave his expense report to his manager in missions, then took it to accounting. > Bill works in the Foursquare Missions International (FMI) department. He has worked in FMI for five years. Central Office Foursquare’s central office is located at 1910 W. Sunset Blvd in Los Angeles. When referring to the Los Angeles office, the correct form is “central office,” lowercase. Example: John Smith serves in missions at Foursquare’s central office. District Offices The Foursquare Church comprises 14 district offices, led by 14 district supervisors. A full list of contact information, including the name of the district supervisors, can be found at www.foursquare.org/about/districts. The Style Guide 34 The Many Parts of Foursquare W riti n g guideli n es 7.1.2 con’t. The 14 districts are listed below. Please note the correct spelling, hyphenation and capitalization. Central Pacific District Gateway District Great Northern District Greater Los Angeles District Hawaii District Heartland District Mid-Atlantic District MidSouth District North Pacific District Northeast District Northwest District Pacific Coast and Valleys District Southeast District Southwest District Local Churches Local Foursquare churches are an official and legal part of the Foursquare organization. When referencing our churches, please keep these tips in mind: > Churches typically use their slogan names, not their legal names. > When referencing a local church in the context of its Foursquare affiliation, mention that the church is Foursquare if the affiliation is not already mentioned in the church name. > Church names should be checked on Ezra for accuracy. Example: Bayside Community Church, a Foursquare church, will send seven credentialed ministers to convention. Foursquare’s Annual Convention The Foursquare body meets regularly, according to the Foursquare bylaws. Before 2009, the event was simply called convention. However, in 2009, the event was entitled Foursquare Connection. When referencing events that took place before 2009, use convention, lowercase. After 2010, both Foursquare Connection and convention may be used, however on public collateral and announcements, it’s best to use Foursquare Connection, along with the year of the event. Example: Foursquare Connection 2010 took place in Atlanta. It is our annual international convention. The Style Guide 35 Foursquare National, District and Affiliated Ministries Please note the proper capitalization and spelling of our ministries. Acceptable abbreviations or casual names appropriate for second reference are listed in parentheses. The Many Parts of Foursquare W riti n g guideli n es 7.1.2 con’t. C.A.R.E. Center for Spiritual Renewal (CSR) Children’s Ministry CrossPointe Foursquare Conference Center (CrossPointe) Emerging Leader Network (ELN) ForeRunners Foursquare Association Foursquare Chaplains International Foursquare Education and Training Foursquare Foundation Foursquare Media Foursquare Missions Press Foursquare Missions International (FMI) Global Worship Network GO Teams Ignite The King’s University The King’s Seminary Life Pacific College (also known as LIFE Bible College) Maniac 4 Missions (M4M) Ministry Training Institutes NextGen Ministries Prayer Force reachMORE and Church Multiplication Relief and Compassion Urban & Multicultural Ministries (UMC) WorldBase Life Pacific College (also known as LIFE Bible College): The name of Foursquare’s historical Bible college has changed forms through the years. In general, it should be referred to in text by its current name: Life Pacific College (LPC on subsequent references), with a note that it is also known as LIFE Bible College. Example: Ron Smith graduated in May from Life Pacific College (also known as LIFE Bible College). Historical References to Life Pacific College > When references to the school are between 1952 and November 2002: LIFE Bible College (now known as Life Pacific College). > When references to the school are before 1952: L.I.F.E. Bible College (now known as Life Pacific College) Example: Mary Jones graduated in from LIFE Bible College (now known as Life Pacific College) in 1998. For more information on the history and mission of The Foursquare Church, or any of our departments or affiliates, please refer to our website at www.foursquare.org/about. The Style Guide 36 especially when referring to The Foursquare Church in public communication. See page 49 for a full list of abbreviations. Wrong: She is the woman that went to church. Ministries We abbreviate ministry names only on second reference.3 Consistent Language There are several areas of writing that may not be right or wrong. When in doubt.1. Abbreviations Avoid in general. but should be used consistently so as to communicate a clear message to the reader. use “who” not “that. The Foursquare Church Avoid abbreviating. style and spelling conventions.W riti n g guideli n es 7.” Example: Correct: She is the woman who went to church.) Bible Reference We abbreviate the books of the Bible when citing a referenced verse. The Style Guide 37 . noting the forthcoming abbreviation in parentheses upon first introducing the ministry. (Example: Foursquare Missions International (FMI) will send that document. The Foursquare Church and Foursquare. so as to not cause any confusion to the reader. as they can cause confusion to the reader. FMI is responsible for the implementation. That or Who When referring to a person. Appropriate references include: the International Church of the Foursquare Gospel. “FSQ” and the like are not appropriate. A list of ministry abbreviations can be found on page 35. write it out. This section will help familiarize you with The Foursquare Church’s grammar. 3 con’t. 1234 The Style Guide 38 . listed after the second time.1. Noon and Midnight may be capitalized when a list of event times are outlined. if there is a chance of confusion. to 2 p. we don’t usually reference the year. Use an en dash or hyphen (roughly the width of a letter) to separate the days indicating the length of the event.m. or not. Examples: 10 a. Use lowercase “ext. “a.m. Times When writing times.Dates When the event is happening in the current year. (do not say 6:00. Consistent Language W riti n g guideli n es 7.m.4230 or 888. If the time begins and ends within the morning. We do not place a space between the periods in a. E-mail E-mail addresses are written in lowercase letters. within the same document or series of documents.635. Example: 213. since the event begins in the morning and ends in the afternoon).m. it’s best to include the year.” or “p.m. (a. Include an extension whenever appropriate. and p.” for extension.” is placed after the ending time. We just make sure all months are abbreviated. just 6 will do). included.m. and 6 to 7:30 p. since the event takes place entirely in the afternoon).m. (p.. No space is needed. or p. 2010. or begins and ends after noon.4234 ext. However. 3 to 4 p.). The annual workshops begin on Tuesday.org Phone We separate phone numbers with periods instead of dashes.989. and we do not capitalize AM and PM. Example: [email protected]. Do not underline e-mail addresses.m. we don’t include “:00” if the event starts on the hour. March 2. Example: Our district conference will be held March 1–5. Months with more than one syllable may be abbreviated. Do not abbreviate days (Tuesday not Tues. will address the convention body. we include an individual’s degree(s) to establish his or her credentials. Ph.foursquare. Hugh Johnsontown. While Foursquare pastors and executives may choose to include an honorary degree in personal communication. The Style Guide 39 . Academic degrees do not need to be capitalized unless it is in specific reference to the title of a degree received from a specific school or organization whose name is listed.3 con’t.” lowercase.D. (Incorrect: Dr. Web addresses should not be underlined.1.” Example: Our website is www.A. It is left to the individual’s discretion to incorporate the title of doctor into his or her name. and Ph. Place the abbreviation after the person’s full name and offset the academic abbreviation with commas.D. > Generally the use of the term “Worldwide Web” is out of date and can be abbreviated to “web. in the first reference as a formal title for medical doctors only.. We generally do not cite honorary doctorates awarded by outside agencies. one word (not Web site). Use Dr. can be used when another method of identifying an individual’s degree would make the preferred method lengthy and cumbersome.D. Example: John Jones. We prefer not to use abbreviations. (lowercase “bachelor’s degree”) Example: John Smith just received a Bachelor of Arts from University of Phoenix. especially when referencing individuals outside The Foursquare Church. will be speaking tonight.Consistent Language W riti n g guideli n es 7.A.. Do not combine a courtesy title for an academic degree and an abbreviation for the degree in the same reference. Example: Hugh Johnsontown. Honorary Degrees We recognize honorary doctorates awarded by The Foursquare Church. Example: John Smith just received a bachelor’s degree.).org. > Use lowercase for all web addresses. Internet > Use “website. The preferred method for including an individual’s credentials is to write it out in a phrase.. Degrees Academic Degrees When applicable. we don’t include them in other forms of Foursquare communication. M. Ph. (specific degree is capitalized) Abbreviations such as B. who has a doctorate in psychology. > Internet is capitalized. Foursquare District Supervisor John Smith is also a senior pastor. Pacific Islander African-American. > Do not capitalize titles when they are not used directly with an individual’s name. Latino Middle Eastern White.3 con’t. Black Hispanic. Alaskan Native. We use this terminology to maintain consistency and uphold sensitivity to the diversity that comprises Foursquare. issued a statement. the following guidelines are appropriate to follow: Consistent Language W riti n g guideli n es 7. Pastor John Smith is a district supervisor. Ethnic Terminology A task force was assembled by The Foursquare Church to standardize ethnic terminology used within The Foursquare Church.Personal Titles When using an individual’s formal title. Ethnicity Foursquare Preferred Terminology American Indian. president of The Foursquare Church. John Smith.1. Examples Foursquare President John Smith issued a statement. Caucasian First Nations Asian or Pacific Islander African-American or Black Hispanic Middle Eastern White The Style Guide 40 . > Capitalize the formal title when used directly before an individual’s name. Native-American Asian. Do not capitalize titles when they are set apart from the name in a sentence by a comma. > Only capitalize proper nouns. Microsoft Word will catch some passive writing—on a PC.2 Punctuation. temple. He. > Religious words such as church. > We capitalize nouns and pronouns referencing God (Father. according to The Associated Press.W riti n g guideli n es 7. kingdom. as it gives the impression of YELLING at the reader. The Spelling & Grammar tab includes passive writing detection. The Style Guide 41 . (example: Joe’s CD) or a contraction (example: You’re going to the store. Examples > Churches (plural). See the list on page 47 for additional examples of capitalization. such as California. state and heaven are not capitalized. Active voice is easier to read. URLs and 1990s (all plural) > Smiths (plural). worship. (Passive writing: “It was decided by Mark to leave.”) Apostrophes Apostrophes indicate possession. more engaging and heightens the reader’s response. go to the Tools menu and select the Options command. Him). so consult The Associated Press Stylebook or the punctuation section of Webster’s New World College Dictionary when in doubt. Grammar and Spelling Here are some helpful tips to remember as you begin your written communication: Sentences We use active voice over passive voice most of the time. Susan or Angelus Temple. Smith’s (possessive) > Don’t (contraction of “do not”) Capitalization We avoid using all capital letters. Holy Spirit. Active writing: Mark decided to leave. Commas Commas can be tricky.) The plural form of a word does not need an apostrophe. The following are a few of the most common uses of the comma. church’s (posessesive) > CDs. “I will be attending the event. essential clauses and essential phrases are not. phone numbers. Example where the comma eliminates confusion: We are going to the store.). Sunset Blvd. Example: Jean replied. Punctuation. The store accepts cash. and commas must be used.) Direct Address Use a comma to set apart a person’s name when you are addressing him or her. in order to understand which child is in kindergarten. The Style Guide 42 . However.) Introducing Direct Quotes Use a comma to introduce a one-sentence quotation. Clauses and Phrases Nonessential clauses and nonessential phrases are set off by commas. This does not apply to addresses (1910 W. (Join us in Anaheim.) Example of essential clause: My daughter Isabella is in kindergarten. is a carpenter. Grammar and Spelling W riti n g guideli n es Example where a comma before the “and” is not necessary: He went to church to learn. if the information is imperative to the meaning of the sentence. Use a colon for more than one sentence. (This construction indicates that I have more than one daughter. checks. so including his name is “nonessential” to understanding the content of the sentence. if removing the clause or phrase would not change the meaning of the sentence. as well as debit and credit cards. room numbers and years..Series In lists of three items or more. the name is “essential” and is included without commas. and then will buy everyone dinner. worship and fellowship. John. will pick up John and Jill.” Joe argued: “Why should I have to go? I don’t want to. it should not be set off by commas. it should be set off by commas. 7. In other words. please be sure to attend this event. Example: (Pastor. in May. Calif. Example of nonessential clause: My husband.” City and State Use commas to set off a state when listed with a city.) Figures Use commas in numbers over 999.2 con’t. (I only have one husband. we eliminate the comma before the final item in a series unless the comma is needed to eliminate confusion. we follow AP style and capitalize the principal words. including prepositions and conjunctions of four or more letters. (Susan is 9. Periods We use just one space after periods at the end of a sentence. and never use more than one at the end of a sentence. A double-space after each sentence is not necessary or standard practice. do not use periods at the end of incomplete sentences that are part of a bulleted list.) Example: We can fit 100 people in room seven on the third floor. The 11th floor will host 1. The dash. Grammar and Spelling W riti n g guideli n es 7. When the headline does have a call to action. numerals are always used in reference to a person’s age. tell the reader a little more about the purpose of your communication in the subhead. “Would you like to hear my story?” Example: Who wrote the song “Love”? Headlines Headlines should often have a call to action. such as “is. In addition.” he said. make sure the subhead does. Verbs. only if they are the first or last word in the title. semicolon. such as the. question mark and exclamation point go within the quotation mark only when they apply to the quoted matter. we use them sparingly.” are always capitalized regardless of letter count when in a title or headline. Think about how you want the reader to respond to the presented material and try to build the requested response into the headline.500 people over the age of 7. We capitalize articles with fewer than four letters. In a headline. use a numeral for 10 and above. Numbers Spell out numbers one through nine. They go outside the quotes when the punctuation applies to the whole sentence. we only capitalize the first word in subheads. Punctuation. Joe is 6. Example: > Groceries in Anaheim > Garden supplies in Fullerton > CDs at Target in Long Beach Punctuation With Quotes Periods and commas generally go inside the quotation marks.Exclamation Points When possible.2 con’t. Generally. Example: “My life has been changed. Subhead If your headline doesn’t have a call to action. an and a. However. we construct sentences with active verbs that promote excitement instead of using an exclamation point. The Style Guide 43 . When the use of exclamation points are necessary. we consistently include the following: > A prominently placed call to action. Dates: Cross reference dates and days of the week with a calendar. running through the necessary basics of Who. What. > The Foursquare Church logo Before You Go to Print Copy without proper proofreading and editing can communicate incorrect information to readers. Do not rely on memory or assume information has not changed. Why and How (a call to action) will make your piece as effective and informative as possible.3 Writing Checklist and Proofing The Basics of a Print Piece When distributing a piece for public communication. job or pastoral titles. Where. it’s a good rule of thumb to have at least two sets of proofreading eyes on each document before it is printed or published to the web. The Style Guide 44 . Check that all phone numbers. Info: Copy and paste all websites used into your browser to ensure the site addresses are still correct. It’s important to triple-check your documents before they are printed or published online. When. Because we all make mistakes. e-mail address and applicable website address. phone number (toll-free or a specific number with an extension). addresses and e-mail addresses are also correct and current so that your audience is not led astray. locations. Following are some specific tips on what to look for when proofing your documents. > Information that answers the questions your reader will be asking: “How does this apply to me?” and “Why do I need to know this?” > The complete address.W riti n g guideli n es 7. and church names. Accuracy Names: Double check the spellings of all names. In addition. Audience Does the copy answer the question. “How does this apply to me?” Will your audience clearly understand the information? Do they know how to respond? Do they have all the information they need to respond properly? Writing Checklist and Proofing W riti n g guideli n es 7. phone numbers and websites to ensure that your audience is able to contact the appropriate person.3 con’t. Why and How (call to action)? Does the call to action include appropriate contact information that is easy to find and use (e. Explain things clearly—even if it seems overly simplified—in an effort to communicate clearly with everyone. Basics Does the copy include the necessary basics of: Who.. review your document or campaign (which might include a series of documents) for consistency within itself. The Style Guide 45 . A single misspelling can convey incorrect or inappropriate information.g. Do not rely on your computer’s spelling and grammar checkers exclusively though they are helpful for an initial check. When. phone with extension. Are all phone numbers listed in the same format? Are headings capitalized consistently? Are times and dates listed in a consistent format? Information It’s always a good idea to double check the accuracy of names. Terminology Remember that pastors and congregation members outside of the central office might not keep up with abbreviations or Foursquare insider lingo. complete address. An extra check for accuracy now can save your audience from confusion—and save a lot of money in reprinting costs later. Where. Spelling It’s critical. e-mail and website addresses)? Consistency When you have finished writing your piece. What. such as “it’s and its” or “their and there.” However. You might hear a problem that you didn’t notice while reading it silently. or read the document backwards word by word. too.” use the search function to double-check those potential errors. Be sure to read the suggestion before deciding whether your information needs to be updated. > Use a blank sheet of paper to cover up the lines below the one you are reading. > Read the document out loud. Outsider Would you like to go the extra mile to serve your readers? Ask someone who isn’t familiar with the information you are trying to communicate to read your document. > Do an extra check for spelling.3 con’t. or if you stumble over some wording. > If you are prone to a certain mistake. Use a computer spell check. Remember. > Ask someone else to read your work. Writing Checklist and Proofing W riti n g guideli n es 7. The Style Guide 46 . questions or confusion. It’s easy to miss errors on the computer screen. the suggestion is not always correct. a computer spell check won’t catch mistakes that aren’t misspelled. > Spellcheck may flag items that are often misused. Ask that person to mark any mistakes. such as typing “it’s” when you mean to type “its. but you might catch additional errors on paper. This technique keeps you from skipping over possible mistakes.Tone Does your document accurately represent the intended meaning? Does it capture the spirit of what you are trying to communicate? Does it keep your audience in mind? If you don’t understand something. assume others will. Tips for Proofing > Print out your document and edit it on paper. do not capitalize “baptism. executive committee The Foursquare Church God gospel heaven Healer (when using as a name of Jesus) hell The Style Guide 47 .) baptism with the Holy Spirit (When referring to a believer who has been baptized in or with the Holy Spirit.”) baptized with the Holy Spirit Bible biblical the board board of directors body of Christ cabinet charismatic church committee cross divine healing emerging church evangelism executive team. In general. Angelus Temple (not Angeles—a common misspelling) Baptizer With the Holy Spirit (When used as a name of Jesus. capitalize.W riti n g guideli n es 7. there are many words that should be written consistently across any outside communication.4 Glossary In addition to specific ministry names listed previously. Please note the proper spelling and capitalization used below. only proper nouns are capitalized. executive council. use lowercase scripture when referring to a verse. In general. president. (titles are only capitalized when put before a name).) second coming of Christ simple church Soon-Coming King Spirit-filled Spirit-filled life Word of God The Style Guide 48 . if you can substitute “passage” for “scripture.” it is not capitalized. Holy Spirit International Church of the Foursquare Gospel Jesus judgment kingdom missions committee name of Jesus parsonage The Parsonage of Aimee Semple McPherson Pentecostal movement President John Smith or John Smith.4 con’t. rapture redemption salvation Savior (when referring to Jesus) Scripture/scripture/scriptural (Capitalize Scripture when referring to the entire Bible.Glossary W riti n g guideli n es 7. Genesis Exod. always cite the version after the verse. Bible Talk > We abbreviate the books of the Bible on most references (see below). 1 Chronicles 2 Chron. Bible Abbreviations Below are biblical book abbreviations we use in correspondence and print. 2 Chronicles Ezra Ezra Neh. Esther Job Job Ps. Isaiah Jer. 1 Thessalonians 2 Thess. Colossians Esth. Lamentations Ezek. Ephesians Phil. We include verses in NKJV unless otherwise specified by the writer. Joshua Judg. Zechariah Mal. according to MLA Handbook for Writers of Research Papers. Malachi 3 John 3 John Jude Jude Rev. Daniel Hos. 1 Timothy 2 Tim. Micah Nah. 1 Samuel 2 Sam. Old Testament Gen. 2 Peter 1 John 1 John 2 John 2 John Mic. Matthew Mark Mark Luke Luke John John Acts Acts Rom. 1 Corinthians 2 Cor. 2 Thessalonians 1 Tim. Numbers Deut. Obadiah Jon. Ezekiel Dan. Hebrews Jas. 1 Peter 2 Pet. Leviticus Num. Habakkuk Zeph. Proverbs Eccles. Galatians Eph. Song of Solomon Isa. These are appropriate to use on first reference and should be used consistently throughout a document or campaign. Deuteronomy Josh. Philemon Lam. > Whether using NKJV or another version. Revelation The Style Guide 49 . Judges Ruth Ruth New Testament Matt. Jonah Heb. Philippians Col. Zephaniah Hag. James 1 Pet. Psalms Prov. Nahum Hab. Romans 1 Sam. Exodus Lev. Nehemiah 1 Cor. 2 Samuel 1 Kings 1 Kings 2 Kings 2 Kings 1 Chron.Glossary W riti n g guideli n es 7.4 con’t. 2 Timothy Tit. Titus Philem. 2 Corinthians Gal. Jeremiah 1 Thess. Hosea Joel Joel Amos Amos Obad. Haggai Zech. Ecclesiastes Song Sol. > The New King James Version (NKJV) is the default version of the Communications Department. including letters and memos.5 Personal Communication Personal communication should reflect not only the style and voice of The Foursquare Church. memo. letter or blog should be carefully crafted to maintain consistency within each individual’s style and voice. while adhering to Foursquare’s style. Each e-mail. The Style Guide 50 . but also the individual’s personal style. The following section will help you maintain that voice in e-mail and print communication.W riti n g guideli n es 7. followed by the address. please adhere to the following guidelines: > The sender’s name should appear in the upper right corner of the page. and the left side should be 2 inches from the right edge. The Style Guide 51 . or you can create your own. along with title and department. The Foursquare Church has designed its letterhead to be versatile so that departments can print letterhead with their own contact information along the lower edge as well as an individual’s name on the upper right side. Title and Department The letterhead template allows for the sender’s name. It is as follows: Line 1: Department or Office title (in bold font) Line 2: Offices of the International Church of the Foursquare Gospel Line 3: Contact information Letterhead Inclusion of Sender’s Name. > The sender’s name. > The contact information appears in a three-line format.5. we ask that you adhere to these guidelines. > The ITC Garamond font family should be used. fax number and e-mail address without bold formatting. It should begin 1 ¼ inches from the top edge. Foursquare’s Communications department can create a template for your department’s contact information.1 How to Write Letters Professional Letters Departmental Letterhead Template Guidelines Letters printed on Foursquare letterhead represent not only the individual but also The Foursquare Church.W riti n g guideli n es 7. to appear on the upper right side. > When using a secondary title on line three. A website can also be included. phone number. > Retain at least ½ inch of white space between the text and the right edge. a comma should be inserted after the primary title. To encourage consitency between departments. > The contact information that appears along the lower edge of the letterhead should include department name (in a bold font). title and department can appear in a two-line or three-line format. When adding the sender’s name to the letterhead. > The signature should appear in either the Garamond or Sabon font. A sample letter format is provided on page 56. > Line one of the signature should appear in 11-point font. and the various elements should include a double-spaced line (except between the complimentary close and the sender’s typed name). line three can wrap to line four) Example: Dr. The Style Guide 52 . All elements should be placed on the left. business letters should be confined to one page. John Smith Vice President Director of Global Operations and Accounting Business Letters Writing business letters is an important and easily learned skill. As a rule. and the individual parts of a letter are explained on the following pages.1 con’t.5. Ministry or Secondary Title (if necessary due to length. Block style is one of the most commonly used formats and is the one that is recommended in this manual. > All following lines should be 9 point and placed in italics. Joseph Jones Development Coordinator Foursquare Missions Rev. Two-Line Format Line 1: Name Line 2: Title Example: John Smith President Three-Line Format Line 1: Name Line 2: Title Line 3: Department. How to Write Letters W riti n g guideli n es 7. Do not use Mrs.Sender’s Address When using printed letterhead from The Foursquare Church. if that is applicable. The salutation should include general titles—Mr. the name of the business entity the person represents. Body The paragraph or paragraphs in the body of the letter should clearly and succinctly explain the situation that prompted the letters being sent.5. It should be placed at the left. the sender should indicate that in the final paragraph. How to Write Letters W riti n g guideli n es 7. Inside Address This section should contain the name of the person to whom the letter is being sent. when business letters are written on plain stationery. However. or Rev. never by a comma or any other punctuation mark. if it is known. Dr. providing the sender’s address is not necessary. The inside address should look identical to the address on the envelope. and it should clearly establish the context for the letter. the sender should provide the address to which responses should be sent. Date This should be the date that the letter will be mailed. If you do not know the name of the person to whom a letter is being sent. if applicable. the person’s title.1 con’t. The sender’s name should not be included in this section.. begins with “Dear” and is always followed by a colon.. If no action is required. The Style Guide 53 . Ms. It should be short and to the point. Salutation The salutation. or Miss unless you know that a woman prefers to be addressed in that manner. use the following: “Dear Madam or Sir” or “Dear Sir or Madam.” Introductory Paragraph The first paragraph of a letter should give the reason that the letter has been sent. The content should include specific details and precise information and descriptions. the full address to which the letter will be sent.” Do not use “To Whom It May Concern.. as it will follow the closing. Closing Paragraph The final paragraph should inform the recipient of action steps that are required. or greeting. Typed Name The sender’s name should be typed as it is to appear in return correspondence. however. and enclosed materials should be designated in the following ways and in the order in which they are listed: JD:wcb The capital letters are the first and last initials of the writer or sender of the letter.How to Write Letters Complimentary Close Fairly formal standard closings are always acceptable: Sincerely. and last initials of the preparer of the letter. This may include the sender’s title and the department or church represented by the sender. middle. “ecclesiastical” closings may also be used. If the writer/sender prepares his or her own letter. Yours in God’s grace. In the church setting. unless subsequent words would require capitalization in normal usage.5. W riti n g guideli n es 7. etc. It is acceptable to designate enclosed material in the following ways: > Enc. Reference Notations Additional information regarding the preparer of the letter. the lowercase letters are the first. The space should be four lines deep (created by tapping the “Enter/Return” key four times). Signature The sender’s name should be signed in blue or black ink between the complimentary close and the sender’s typed name. recipients of copies of the letter. they should not be extremely long and should communicate an appropriate sentiment: Serving together. The complimentary close is always followed by a comma. Survey form The Style Guide 54 . Respectfully yours.: Return label > Enclosure: Reimbursement check > Enclosures: Reimbursement check. Sincerely yours. Note that only the first word of the complimentary close should be capitalized. this reference item is not necessary. Enclosure The item or items enclosed with the correspondence should be included in this reference item. It is also acceptable to use a slash in between the sets of initials: JD/wcb.1 con’t. If you would like to include a header on subsequent pages. the names should be listed in the same way that multiple enclosures are listed. 2007 Page 2 The Style Guide 55 . This should be aligned with the left margin and appear 1 inch from the top of the page. the date and the page number in the upper-left hand corner of the page.Copy This reference item allows the sender to name the person. or persons. Use plain white paper for the subsequent pages. If more than one person receives a copy. Example: Burt Jones August 16. It is also acceptable to write out the word “copy”: How to Write Letters W riti n g guideli n es 7. Continue the letter four lines below the addressee’s name. to whom a copy of the correspondence is sent.5. please use letterhead for the first page of the letter only. type the addressee’s name.1 con’t. date and page number. > copy: Lynne Cooperson > Copy: Lynne Cooperson > Cc: Lynne Cooperson > c: Lynne Cooperson Multi-Page Letters If your letter is more than one page. In reviewing the paperwork. 2006 W riti n g guideli n es Manufacturing Plus Burt Jones Manufacturing Plus 15909 64th Ave SW Seattle. Widget Maker JS/lbc Enclosure: 1 (Copy of the order) Cc: John Doe (1 line) Sincerely. Joe Smith. and I will call you when it has shipped. 12345 (1 line) Dear Mr. 12345. (4 lines) Joe Smith.Sample Letter Format August 16. 12345. per order No. We will then process your order promptly. 2006 (1 line) How to Write Letters Burt Jones August 16. 12345 Dear Mr. 15909 64th Ave SW Seattle. per order No. Would you prefer green or red widgets? Please send the color preference as soon as possible. Thank you for your continued business. Jones: I am writing concerning the widgets we are processing for you. Widget Maker (1 line) JS/lbc (1 line) Enclosure: 1 (Copy of the order) (1 line) Cc: John Doe The Style Guide 56 . and I will call you when it has shipped. I noticed that you did not designate a widget color. WA 98030 (1 line) Subject: Widget Order No. Jones: (1 line) I am writing concerning the widgets we are processing for you. Thank you for your continued business. Would you prefer green or red widgets? (1 line) Please send the color preference as soon as possible.5. I noticed that you did not designate a widget color. We will then process your order promptly. In reviewing the paperwork. Sincerely. WA 98030 7. Subject: Widget Order No.1 con’t. two lines below the recipients. The Style Guide 57 . Body. separating the heading information from the body of the memo. “MEMORANDUM” or “MEMO” should appear two to six lines below the logo. Subject. It is acceptable to place a partial line two lines below the subject. 6. The name of the person(s) and/or group of people to receive the memo should appear indented. It is acceptable to full justify paragraphs. The sender should initial the memo next to his or her typed name before it is distributed. Date.2 How to Write Memos Foursquare Memos Memos are meant for interoffice communication when an e-mail message will not suffice. as it is confusing to the reader. As you write the body of the memo. Do not type “Memo” at the top of a letter or an e-mail. and be preceded by “SUBJECT:” in all capital letters. 4. Sender. Type the body of the memo here. and be preceded by “TO:” in all capital letters. Recipients.W riti n g guideli n es 7. 2. The first line of each paragraph should not be indented. 7. Note that the numbers match the example on the following page. two lines below the date. the sender’s initials are the equivalent of a signature in a letter (point 4 above). Memorandum. 3. The name of the sender should appear indented. Memos should not be distributed outside of the building. Components of a Foursquare Memo Below you will find components of a Foursquare memo. The date should appear indented. start it two lines below the previous one. two to six lines below the word “Memorandum.” and should be preceded by “DATE:” in all capital letters. 1. When beginning a new paragraph. but flush with the left margin and left justified. and are not a substitute for letters or e-mails. two lines below the sender. with each element followed by a double-spaced line. and be preceded by “FROM:” in all capital letters. Line. Memos should not be signed at the bottom. 5. remember to keep it concise and to the point. This should appear two lines below the line. The subject of the memo should appear indented.5. Include both the number of enclosures with the memo.5. Example of a Foursquare Memo MEMORANDUM (2-6 lines) Memo DATE: (1 line) TO: (1 line) FROM: (1 line) SUBJECT: (1 line) DATE: 9/8/10 TO: John Doe FROM: Jane Doe SUBJECT: Widget order no. The company did not indicate what color widgets they would prefer. 12345 will not be processed until further notice. (1 line) Enclosures: 1 (Copy of the order) (1 line) Cc: Jane Smith The Style Guide 58 . reference them here. include that information here. Courtesy Copies (Cc or copy). 12345 Please be informed that Widget order no. How to Write Memos 9. I requested that information on June 1. If additional sheets or items are included with the memo. Thank you. The company did not indicate what color widgets they would prefer. Type their full names in alphabetical order by last name. W riti n g guideli n es 7. Enclosure. I requested that information on June 1.8. as well as a brief description. 12345 will not be processed until further notice. and I will let you know when I have heard back from them. We can then proceed with the order.2 con’t. Enclosures: Invoice Cc: Jane Smith Please be informed that Widget order no. We can then proceed with the order. Thank you. and I will let you know when I have heard back from them. If courtesy copies are sent of this memo to anyone else. they should correspond with Foursquare’s printed business cards. > Dark gray or black presents information in a clear. or adding background color to e-mails. not after. > Do not use graphics. E-mail Signature Format Because e-mail signatures are your digital business card. The Style Guide 59 . It best resembles the font used on Foursquare’s business cards.5. Refrain from placing signatures in bold or in an alternate color. it’s best not to center a signature. which is available on all computers and is a web-safe font. sizes and colors for e-mail signatures that are similar to our business cards. Please refrain from using large or script fonts.W riti n g guideli n es 7. it is best to place that information before the signature. > The signature is the last item to appear on an e-mail. > A 10-point font is easy to read and maintains professionalism. easy-to-read fashion. We use fonts. colors or icons in the e-mail signature. > The e-mail signature should be left-aligned.3 How to Write E-Mails E-mail Signatures E-mail signatures are essentially a “digital business card” and should clearly communicate contact information in a professional manner. If you would like to include an inspirational quote or Bible verse within your email. The following will guide you as you create your own e-mail signature: > “Georgia” is the preferred font. as many computers cannot view all images. 989.XXXX Line 7: fax 213.5.989.org The Style Guide 60 .foursquare. Sunset Blvd.XXXX Line 8: Website (Department or www.4544 www.3 con’t.989. Formal Format (double line separates signature from body of e-mail) Line 1: Name Line 2: Title. How to Write E-Mails W riti n g guideli n es 7. Line 6: phone 213. When including the address. Both formats are acceptable for general e-mail correspondence.989. Department Line 3: The Foursquare Church Line 4: PO Box 26902 Line 5: 1910 W.org are acceptable) Informal Format (double line separates signature from body of e-mail) Line 1: Name Line 2: Title. Department Line 3: The Foursquare Church Line 4: phone 213.foursquare. Sunset Blvd. include the street address and the PO Box. a formal and an informal.XXXX Line 5: Website (Department or www. CA 90026 phone 213. Los Angeles. Periods should be used to format phone and fax numbers.4230 fax 213.989.org are acceptable) Example of Formal Signature in Georgia 10-point font Brad Abare Director of Communications The Foursquare Church PO Box 26902 1910 W.foursquare.Examples Two e-mail signature formats have been provided. Example of Informal Signature Brad Abare Director of Communications The Foursquare Church phone 213.989.” unless necessary or requested by the sender.foursquare.5. but should maintain professionalism and a short signature. This protects the privacy of the e-mailed individuals and prevents “reply to all” e-mails. put them in the “To:” field. > List all secondary recipients in the “Cc:” (carbon copy) field. > When e-mailing a group or using a distribution list. Example: People who are not required to attend a meeting but should be informed the meeting is taking place.How to Write E-Mails W riti n g guideli n es 7.4225 www. Example: When inviting attendees to a meeting. The Style Guide 61 . type the names or list in the “Bcc:” field. type the sender’s name in the “To:” field. E-mail Communication Your Foursquare e-mail account has been provided for professional communication. > It is best not to “reply to all. E-mailing Multiple Recipients When sending an e-mail to multiple people: > List all primary recipients in the “To:” field.3 con’t.org/communications Mobile Devices Those who use a handheld device. it should be used only for conducting Foursquare business. Name and phone number usually suffice. such as a BlackBerry or iPhone do not need to adhere to the full signature. 5. Copies of The Associated Press Stylebook are available for purchase online at www.” In the listed results. look at how well-respected U.merriam-webster.W riti n g guideli n es 7. newspapers use your term.com) Wiktionary (www. Use the “news” section to search Google’s news links and archives. you may determine the most common and accurate usage for your term or phrase.4 Resources and References We refer to the following helpful resource material when writing and editing: Dictionaries Merriam-Webster Dictionary (www. Type in your term or phrase and click “search news.S.com.S.org) English/Grammar The Associated Press Stylebook by Norm Goldstein Virtually all magazines and newspapers in the United States use The Associated Press Stylebook as their rulebook for writing and editing. You can also run a similar search on www. By comparing how varying U.ap.com.org. newspapers use your term (ignore the international links.cnn.wiktionary. Web/Internet Another way to confirm usage or style that might not be referenced by The Associated Press is to use a search engine. It is the standard for Foursquare’s publications and websites. such as google. as international agencies use different rules). The Style Guide 62 . DESIGN 8 . 1 Foursquare Design Standards The goal of this section is to provide a foundation for design standards that can be used across all media types (print. evolves and is refined as we continually uncover our identity and learn what it takes to communicate with a unified voice. Through conversations. This is only the start of the story.DESIGN 8. Foursquare’s brand standards are meant to be a living design that grows. The Style Guide 64 . web and video). We can then participate in a consistent and professional identity that connects people to the rich history and larger story of The Foursquare Church. . in reality. the poor.DESIGN 8. wide-open possibilities and the journey of the Christian faith. The result is layers of motion with light passing through. Come and experience her story and see the humble Modeled after the Royal Albert Hall in London. Now it’s your turn. which were magnified and captured. The King’s College and Seminary Experience the Story of The Foursquare Church! Foursquare History Tours Aimee Semple McPherson was a pioneer of women in religion. and where thousands were healed. Angelus Temple Angelus Temple was the base for Aimee Semple McPherson’s world-impacting ministry. the Parsonage was all things to Sister McPherson—home. and she was the founder of The Foursquare Church. a “snapshot” of a typical day in the busy life of Aimee Semple McPherson. and the needy all came to Angelus Temple. and sanctuary. Guests stepping into the Parsonage discover a place frozen The Style Guide 65 in time. Its design is intended to appear as never-ending. Located next to Echo Park in Los Angeles.2 A New Shape and Texture A new arch swoop has been incorporated with our traditional symbols to bring motion. It was where she created. the temple was where Aimee Semple McPherson ministered from The Foursquare Church is pleased to partner with 1923-1944 to standing-room-only crowds ranging from the outcasts to Hollywood celebrities and was one of the The Parsonage of Aimee Semple McPherson most important buildings in Los Angeles history. Each floor of the museum represents a different side of Sister McPherson. symbolizing infinite. The life and times of the remarkable Aimee Semple McPherson are celebrated in her historically accurate home in Los Angeles. consistency and immediate recognition to the Foursquare story. symbolizing the true light given to every man (John 1:9). Come and tour historical Angelus Temple. Angelus Temple was where Aimee Semple McPherson gave her famous illustrated sermons. Aimee Semple Examples are displayed below and on theMcPherson following page. e-mail and web strategies to bring consistency between various mediums we use to communicate the Foursquare story. The arch swoop is used in print. The public Sister is revealed downstairs. the famous. The rich. The angles behind the arch swoop are. where she triumphed. where she led hundreds of thousands to Jesus. and where she touched countless lives in her ministry. workplace. video. where she nurtured. A house of her own design. a portion of the Foursquare symbols. May 31-June 3.3 New District Guide New District Guide Northeast District Central Pacific District leader FOURSQUARE WELCOME TO THE FIRST ISSUE OF THE NEW FOURSQUARE LEADER Each Issue Will Include Updates On Current Foursquare News About The Foursquare Family! Vol. . . . theologians have discussed its implications for the church and society. .org. . .org/headlines MORE NEWS & STORIES ONLINE Find the latest news. . outreach projects and a Wednesday night connection time. . . . . . . Update. . . Check in with Foursquare local pastors and FMI missionaries to see how God is using them to make a big impact in the Land of Smiles. . . 1 | Issue 3 MAY 2010 Around The World Nomination Process Begins Women’s Conference Held in Argentina The search for a new president of The Foursquare Church is already underway. . In 9. Authors have debated its meanings in numerous books. My wife. . . There are a lot of new things going on this year. . you’ll quickly notice a recurring word—missional. . . a Foursquare congregation near Kansas City in Roeland Park. .Overview. FOR THE FULL STORY. pg. . . . . PRESIDENTIAL SEARCH UPDATE ON PAGE 8 | MEET THE PRESIDENTIAL CANDIDATES ON PAGE 10 w ALSO IN THIS ISSUE: > 'You Are Here' by Tammy Dunahoo . Burris Jr. . Foursquare has always taken an “out of the box” approach to ministry. MORE ABOUT THAILAND ON PAGE 4 w Leadership Profile From the General Supervisor Pastor Shows Big Faith in a Big God As Missional as a Cheeseburger Foursquare News Hispanic Faith Sees Rapid Growth in Foursquare The Hispanic population in the U. stories and resources on Foursquare. . .S. . . . . . . Easter. TURN TO PAGE 2 w Leadership Profile A Heart for the Underdog A heart for the underdog might be what best describes Andy Houltberg. . Foursquare Exclusive Learning What It Means to Be a Missional Church Whether you’re perusing the pastoral resources aisle in your local Christian bookstore. . . reading religious blogs on the Internet. . . . 3 > Foursquare Financial Update on 2009 and 2010 . . 4 Whatever It Takes Since the days of Sister Aimee McPherson. . . . 14 > Connect on the New District Websites . . . pastored by Ken and Wanda Swett. . What can you learn from a fast food chain? Perhaps how to create vibrant and focused churches. . . Argentina. In summer ‘ANDY HOULTBERG’ CONTINUED ON PAGE 8 w > Presidential Selection Process . . . . . . . . . . . ‘PLUMMER BAILOR’ CONTINUED ON PAGE 8 w We Are Foursquare Foursquare Couple Learns to Trust God I am Donny Souza. . . founding pastor of OneVillage Community Church. . . . . . . Dennis W. . . . Leaving a secure pastorate in Brentwood.Q&A. . . 7 ‘WE ARE FOURSQUARE’ CONTINUED ON PAGE 8 w 2010 Directory Unique Ministries Glenn C. . . . . 2 It’s a rare individual who chooses to leave a life of comfort and stability. . . or attending a workshop at a leadership conference. . and I have been married for 13 years. . . . . . . . . . Kan. comparing results of the new survey to the faith profile of Hispanics 15 years ago. .195 of those being adults identifying themselves as Hispanic—researchers found that the faith of Hispanics in the U. in September for the first Foursquare Women’s Leadership Conference to be held in South America. . . .org.. . MORE ABOUT UNIQUE MINISTRIES ON PAGE 6 w New at Connection Connecting at Connection ’10 The Foursquare annual convention takes place in Atlanta. launching out into uncharted waters for the sake of others. posted fresh each week! Vol. Burris Jr. . which really made us put our faith in Jesus. . . 1 | Issue 2 Presidential Search DECEMBER 2009 leader New District Guide Hawaii District New District Guide Gateway District www. . also read their full bios and resumés online at business. Turn to page 10 to meet the candidates. pg. . . . pg. . . a new president will be chosen by the Foursquare voting body.FMI News. . . . . . . . . More than 140 female leaders from 10 South American countries gathered in Buenos Aires. pg. . . posted fresh each week! Vol. . pg.. . . 4 “My desire to serve the body of Christ was birthed > Foursquare’s 2010 Balanced Budget . . Heather. . Update. . Md. . ‘MISSIONAL CHURCH’ CONTINUED ON PAGE 3 w ALSO IN THIS ISSUE: > “Crisis Leadership” by Glenn Burris Jr. . . Learn more about the process of nominating candidates and voting on a new president. . . . Lorraine. .foursquare.232 interviews conducted between January 2007 and November 2008—1. . . What exactly does it mean for the church to be missional? And how does a missional perspective play out in the context of local communities? Read our four-part series to learn about Foursquare’s missional roots. which includes info on how Glenn and Dennis were chosen as candidates.S. the new NextGen director . they planted a new church in Largo. including morning sessions that focus on the practical aspects of ministry. . Get caught up with the latest presidential update on page 8. pg. . . . as well as a timeline of events during the coming year. . is increasingly adopting the mainstream beliefs and practices of the surrounding culture as well as assimilating its faith—and rapidly—according to a survey published in July by The Barna Group and consistent with findings from Foursquare’s Urban and Multicultural Ministries. and many pastors—and believers in general—are left trying to figure out if “missional” is just the latest leadership buzzword or something of greater significance. . 1 | Issue 1 SEPTEMBER 2009 leader FOURSQUARE www. FOR THE FULL STORY. . Easter Foursquare Exclusive The Foursquare Presidential Election Is Upon Us The time has come to pick a new Foursquare president! At Connection ’10 in Atlanta on June 1. His passion for people is something that goes all the way back to his childhood. . . MORE ABOUT CONNECTION ON PAGE 12 w 2010 Annual Report The Style Guide 66 . . 6 > What’s the financial state of The Foursquare Church? . and Dennis W. . a move that would require a dramatic lifestyle change but that would also open up new doors of service to others. . Md. . pg. . his wife. Among 11 areas of substantial change the survey detailed were the discoveries that being a born again ‘HISPANIC FAITH’ CONTINUED ON PAGE 8 w ALSO IN THIS ISSUE: > Meet Kelly Fellows. . . News. . who in addition to pastoring serves as a reentry specialist for Prison Fellowship. 3 Interim General Supervisor Tammy Dunahoo finds inspiration for the church at her favorite burger chain. . Editorial. .. . . . . . . even though 95 percent of the population are Buddhists. . . We are a part of Modesto Foursquare Church in Modesto. and their three children did. says Andy. . . . . . . stories and resources on Foursquare. and learn what action steps that each candidate believes Foursquare needs to take in the near future. . . Glenn C. . . . . . But in March 2009. .Foursquare. . . .Foursquare. . 5 We have been through some tough times. Editorial. . pg. .Sample Brand Applications DESIGN 8. TURN TO PAGE 6 w FOR THE FULL STORY. and how our churches are still living out that calling today. .org. that’s exactly what Plummer Bailor. > See what’s going on around the world . pg. . has changed significantly during the past 15 years. . Calif. . . . . . . . . We also explain how and when voting will take place at convention. . TURN TO PAGE 4 w Foursquare Missions The Land of Smiles There’s a lot to smile about in Thailand. .org/headlines MORE NEWS & STORIES ONLINE FOURSQUARE Find the latest news. . . . Overview. . Take a look at congregations that are as diverse as the nation itself but have one thing in common—they are willing to do whatever it takes to reach people with their message of hope and healing. . . as well as a subtle use of the same symbols in the background texture of the arch swoop (see page 65). The rest of the page is a blank canvas that can incorporate each ministry’s distinct images.Print Ad Templates desig n 8. Title Photo Example: The Foursquare Church is pleased to partner with The King’s University and Seminary Body copy by godly examples such as our president. The frames feature the four symbols in one corner.org The Style Guide 67 .Foursquare.Foursquare. The frames incorporate a style that is distinctly Foursquare and will be instantly recognizable to our audience.4 We have developed frames featuring the Foursquare arch swoop and Foursquare symbols to give recognition to Foursquare-related materials while still providing creative freedom to our ministries and events. colors and look. Pastor Jack Hayford.org President of Fred Jordan Missions www. and tonight’s honoree Willie Jordan www. 100.30 ARCs Pacific 100.100.94.0.86.0.18 Heavenly Blue 100.50. Central Pacific 84.0 Southeast 0.10.15.0 Central 100.21.0 Northwest 100.20 Northeast 0.92.100.98.52.80.100.30.4.100.0 Southwest 60.47 Gateway 47.100.78.70.0 Heartland 30.87.0 Royal Purple 76.80.0.0.T he F oursquare CO LO R S yste m 8.90.0.0 Pacific Coast & Valleys 100.44 Amber Gold 0.0.0 Mid-South 28.0 Hawaii 66.5 The Foursquare Color System PRIMARY CMYK Formulas DISTRICTS CMYK Formulas Scarlet Red 0.5.35.95.17 Greater Los Angeles 80.10 Great Northern 67.0.0 The Style Guide 68 .60.29 North Pacific 100.30 Mid-Atlantic 0.0.0.10.0.0.69.0.50.95.0 Atlantic 0. D E PA R T M E N TA L TAG s 8. The height of the letter “D” in the example is 1/4 of the height of the squares.6 Department Tags These departmental logo lockups or ‘tags’ have been designed for use with every department or ministry within the Foursquare central office. This lockup can be designed for any new or existing department within The Foursquare Church using the symbols as one color or four color applications with Myiad Pro Semibold using the same scale relationship as noted above. The purposes of the tags is to present a unified look and feel for any communication originating from The Foursquare Church. Finance NextGen Heritage & Archives Communications Human Resources Retirement Legal Women in Leadership The Style Guide 69 . We can then proceed with the order. 12345 will not be processed until further notice. The company did not indicate what color widgets they would prefer. 12345 Please be informed that Widget order no. Enclosures: Invoice Cc: Jane Smith The Style Guide 70 .DESIGN 8. Memo DATE: 9/8/10 TO: John Doe FROM: Jane Doe SUBJECT: Widget order no. Please consult Archives or the Communications Department for access and availability. Thank you. I requested that information on June 1. and I will let you know when I have heard back from them. This includes a large archive of past and present images and video.7 Photos There is a large library of approved images available for use. 989.O.989. Hayford President President International Church of the Foursquare Gospel P. Hebrews 13:8 Office of the President Offices of the International Church of the Foursquare Gospel PO Box 26902 • Los Angeles. CA 90026-0176 Jesus Christ is the same yesterday and today and forever.org [email protected] Envelope #10:Layout 1 6/11/10 8:35 AM Page 1 The Foursquare Church International Church of the Foursquare Gospel PO Box 26902 Los Angeles.989.989. CA 90026-0176 • 213.Foursquare.org The Style Guide 71 . Box 26902 213.8 DepartmentLetterheadTemplate:Letterhead 6/11/10 8:26 AM Business Card org.4590 fax • www. CA 90026-0176 213. Hayford yesterday and today and forever. Hebrews 13:8 JohnJack Smith Dr. Hebrews 13:8 JohnJack Smith Dr.Official Stationery DESIGN 8.4234 • 213.:Business Card Page 1 8:31 AM Page 1 The Foursquare Church The Foursquare Church Jesus Christ is the same 6/11/10 Jesus Christ is the same yesterday and today and forever.4234 phone Los Angeles. W. W.4590 fax www. SOCIAL NETWORKING 9 . com/help) for more information and assistance. vision and doctrine. Social networking can be a great way to build healthy dialog with your audience. If you or your team is not able to continue managing your social networking community. and represent Foursquare in a healthy.1 Platforms Districts and local churches can maintain social networking accounts. ministry groups. facilitate discussions in an appropriate manner. it is your responsibility to close the account. Flickr. answer questions according to Foursquare’s values. photos or videos that would be appropriate to share with our thousands of followers. life-giving manner. churches and district offices. Moderating a successful social networking platform can be time consuming. get feedback and start discussions. Twitter. Ministries are encouraged to let Communications know if there are updates. including finding the best platform(s) to suit your needs. announcements. Central Office The Communications Department maintains several social networking platforms on behalf of the ministries and departments within the central office. as well as this style guide. The Communications Department is available for help. MySpace. Facebook Please note that Facebook Profile pages are for individuals only. Depending on your focus and goal. it is your responsibility to monitor it. events. Fan and Group pages can be created for organizations. so please ensure there is a point person or team of people before launching. in an effort to build community. advice and suggestions about how to open and maintain a social networking account. It is against Facebook policy for organizations to hold Profile pages. YouTube and Vimeo. The Style Guide 73 . including Facebook. If you start a social media platform. Please consult Facebook’s Help page (facebook. These social networking platforms represent The Foursquare Church and should be conducted in a manner that is in alignment with our core values.SOCIAL NET WORKING 9. and your page may be cancelled or suspended if you set it up in this manner. com/wearefoursquare Twitter: www. as it is confusing to our pastors and districts and does not encourage central community.twitter.facebook.flickr. The official social networking platforms used by the central office as managed by the Communications Department are listed below.com/wearefoursquare Flickr: www. Platforms SOCIAL NET WORKING 9.vimeo.1 con’t. The Communications Department has cultivated a loyal following of several thousand followers and fans. Facebook Fan Page: www.National ministries and departments are discouraged from launching their own social networks.com/foursquarechurch Vimeo: www. and it is in everyone’s best interest to streamline our communication to our existing constituency.com/foursquare The Style Guide 74 .