CHAROEN POKPHAND FOODSOur Vision “KITCHEN OF THE WORLD” COMPANY NAME:CPF (THAILAND) PUBLIC COMPANY LIMITED. CPF KNOWN AS CHAROEN POKPHAND FOODS Company Brief The Charoen Pokphand Group (CP) is a transnational conglomerate that consists of three core businesses that operate in -1) Agribusiness and food, 2) Retail and distribution and 3) Telecommunication --with investment in 22 countries. Started from a vegetable seed store, to production of animal feed, Adding breeding farms, Slaughterhouses, Processed food production, Marketing and Distribution and later its Own Chain of Restaurants. CPF was famous for horizontal integration expanding into several business lines. CPF is today the leading producer of feed and one of the largest producers of poultry in the world. CPF is listed in the Stock Exchange of Thailand. CPF is the largest conglomerate in Asia currently with approx... USD 33 Billion turnover. Operates 6,479 convenience stores under that trademark in Thailand. . Great Taste. 2.1. More than 6000 outlets. Best Quality. Present in 9 countries 3. Great Value. 4. 27 years of Experience. Five Star in the Asia-Pacific Region . . The core customers for fast food are in the age group of 25-35 years. A study per FICCI and Ernst & Young shows that the Indian food industry is expected to grow at an attractive 42.5% from $181 billion to $258 billion by 2015. INDUSTRY FACTS The organized QSR business in the country is estimated to be over Rs 20 billion and has been growing at a CAGR of around 40 per cent.GROWTH DRIVERS Middle class population in India is rising at a CAGR of 16%. Number of outlets of major brands has grown more than 3 folds. Middle class will constitute 76% of the total urban food consumption. Faster delivery and Easy to pack / takeaway makes it suitable for people on move or wanting a quick meal. Retail in India constitutes around 12 % of the country's GDP and employs round 9 % of workforce. so it is of consistently high quality and nutritious (high protein) too.cpfworldwide. Thai and Asian recipes. we are able to pass on the benefits of high-quality chicken and great value to the end consumer. Superior Quality High quality chicken breed. technically managed by us (CP). High Quality and Consistent Brand Name Backed by CPF. Very high food safety and hygiene standards. developed by a team of R&D and chef members. a large Thai Foods Conglomerate (www. proven business model in 9 countries in Asia Pacific .com). Each step of the supply chain process managed by us. Juicy and crispy taste of chicken. Continuous innovation to deliver the delicious products to valued customers.HOW IS FIVE STAR CHICKEN DIFFERENT? Great Taste Unique fusion taste of Indian. Great Value for Money As the whole chicken production process is highly integrated and managed by us directly. chicken is reared in CP farms (our own). fed with our own (CP) chicken feed. . . • . • Continuous Research and development for better products. • Great value for money to the consumer. • Quality from the field to the consumer.HOW IS FIVE STAR CHICKEN DIFFERENT? Only Grade ‘A’ quality materials used. • High Quality and Consistent Brand Image. • Optimal pricing. • Top priority to quality assurance activities for food quality and nutritional value of the product. D. 6000+ outlets .Welcome To The Franchisee Business Model of “Five Star Chicken” India Established in: 1985 A. (in Thailand). FIVE STAR CHICKEN OUTLET FORMAT . FIVE STAR CHICKEN OUTLET FORMAT . OUTLET FORMAT . What is QSC? Q: Quality S: Service C: Cleanliness & Hygiene 5 Star QSC Rep will visit to inspect and train the same regularly . .“FIVE STAR” (CPF) RESPONSIBILITIES Property identification. On going operation support of the outlet. Grooming. assessment and finalization. Etiquette & Selling) (around 5 days) Sales personnel Uniforms and equipments at cost. Outlet design and fit-out management. Provide Sales personnel training (Frying. Product range and related items to sell. Five Star Chicken MENU * This is a tentative menu and may change based on the location. . Mysore Chennai & Cochin. Branding and signage's Deposit towards supplies (Refundable). . Misc expenses… FRANCHISEE INVESTMENT *This is a tentative investment may change based on the location. Note: Investments are subject to change as per market scenario & Property Condition. Equipments.Mangalore. Interiors. Small ware and POS Machine cost.Total Investment for an Outlet---9 to 10 Lakhs Investment Includes— Franchisee fee. City Available-Currently Bangalore. Training cost. SITE REQUIREMENTS •Space --. ft.12 KVA (outside Bangalore) 10 KVA (Within Bangalore) point •Power •Water •Exhaust •Drainage point . ft...(Within Bangalore) --. to 200 sq. ft.250 sq.(outside Bangalore) 100 sq. to 300 sq. ft. . entertainment facilities.PREFERED LOCATIONS Food courts High streets Hyper markets Airport terminals Tech parks Satellite bus terminals & Railway stations Townships & high rise apartments Hospitals & gas stations Amusement parks. Multiplex Sports arenas. theme parks. of Staffs Recruited 2 weeks in • • • • • • • advance. .Q-Quality of the product . Quality Staff Recruitment Retention of Staff QSC--. C-Cleanliness Personnel Involvement (2 to 3 Hrs / Day ) Payment on Time Driving Business through Local Store Marketing (LSM) Launch Home Delivery within first month of store opening.Key Elements for Success-• Optimum / Adequate No. S-Service. sre@cp-india. Sudharshan [email protected] 09840930909 CHENNAI 08861309332 MANGALORE 09900055623 BANGALORE .com or contact 080-66746341(between 9-6pm on all working days) Mr. Sundar [email protected]@fivestarchicken.Thank you and Welcome you on board!! Write to us on --franchisee.com Mr. Sandeep Sreejan sandeep.com Mr. Reference Websites www.cpbrand.cp-india.cpthailand.cpfworldwide.com www.com www.com www.fivestarchicken.com www.com www.com .cpglobal.