Final hcl

Consumer Perception About HCL LaptopsSubmitted To DARWIN SCHOOL OF BUSINESS As part of the summer training project completed in HCL Infosys Ltd. under the guidance of Mr. Susmit Das Senior Sales Manager HCL Infosys Ltd. Guwahati, Assam By, Shibajee Bhattacharjee 3rd Semester, MBA 1 ACKNOWLEDGEMENT I take this opportunity to express my gratitude to all those who supported and helped me in successful completion of the project and without whose constant help, support & guidance, it would not have been possible for me to accomplish this report. At the outset, I would like to extend my heartfelt thanks to Mr. Susmit Das, Senior Sales Manager, HCL Infosys Ltd., Guwahati, for providing me with the opportunity of doing my summer internship under him. I would like also to thank the retailers across who provided their valuable time in responding to my queries. I extend my sincere gratitude to Mr Biswaroop Bhattacharjee for providing me such a scope. Lastly, I would also like to thank all the respondents who spent their valuable time in responding to my queries. With Best Regards Shibajee Bhattacharjee 2 DECLARATION I hereby declare that the project report entitled “Consumer perception about HCL laptops in Guwahati” is an original piece of work. It is a record of independent study carried out by me in partial fulfillment of the requirements of course curriculum for the degree of Master of Business Administration (MBA) from Darwin school Of Business, Guwahati. As far as my knowledge and belief, the matter contained in this Report has never been published or submitted to any other University or institute for certification. Date: Place: Shibajee Bhattacharjee 3rdSemester Darwin School of Business 3 PREFACE This project has been carried out while working as a summer intern in HCL Infosys Ltd. Guwahati, Assam. A lot of effort has been put in order to cover extensively the laptop market in Guwahati. The study has been conducted to get an idea about where the company stands with respect to its competitors in Guwahati. All the necessary information have been gathered from Retailers regarding the sales, consumer buying behavior, variety in laptops, promotional measures & its effects. Efforts have also been made to avoid the feedbacks received from biasness. To get a holistic view of the entire market, customers were randomly selected to get an idea about their brand awareness, tastes & preferences etc. Many interesting facts and figures have come out in course of study. Every endeavor has been made to keep the result meaningful as well as fruitful. For the convenience of the study the whole project is mainly divided into four different Chapters. Chapter1: Introduction of the company, mission, vision, objectives, etc. Chapter2: Details about the objective of the study, methodology i.e. preliminary study, data collection, tools, sample size, analysis, scope and limitation of the study. Chapter 3: Findings & Analysis of the study, Market strategy, SWOT Analysis Chapter 4: Deals with the recommendation and conclusion of the project. Further, I solemnly declare that all information furnished in this project is true to the best of my knowledge. 4  To understand the consumer buying behavior. Well-structured questionnaires comprising of open and close ended questions was used. Other objectives of the study include:  To find out the market share of different brands of laptops in Guwahati  To know about brand offering maximum variety. Percentage method has also been used for easy calculations & summarizations of the findings. 5 . Guwahati. Separate questionnaires have been formulated for Dealers and Customers as per the requirements of the project. DURATION OF THE SUMMER INTERNSHIP: Two Months. ORGANISATIONAL GUIDE: Mr. Senior Sales Manager. Data Source: Primary.  To study the various sales promotional schemes offered by different laptops manufacturing companies to attract customers. Assam NAME OF THE ORGANISATION: HCL Infosys Ltd.B Road. Assam. Sundarpur. OBJECTIVES OF THE STUDY: The main objective of the study was to understand the market condition of laptops manufactured by different companies with the help of primary data collected from Dealers and Customers.” NAME OF THE INSTITUTE: Darwin School of Business. HCL Infosys Ltd.EXECUTIVE SUMMARY • TITLE OF THE PROJECT: “Consumer perception about HCL laptops in Guwahati. Assam. • • • • • • METHODOLOGY: Type of Research: Exploratory. Data collection method: Data have been collected from both primary and secondary sources. Data analysis technique: Data gathered during the investigation have been analyzed in a sequential and logical manner.. R. Susmit Das. Guwahati.G. Guwahati. This study has been undertaken to analyze the consumer perception about HCL laptops and to know the factors influencing consumer buying behaviour while purchasing laptops. Scope of the study: The study is confined within the areas of Guwahati.Sampling plan: The sample was selected on the basis of convenient sampling. The sample size was decided on the basis of size of the population. 6 . Sample Size: The sample size has been shown with the help of the following table. For dealers the population was finite whereas in case of customers it was infinite. Target Population Dealers Customers Guwahati 9 50 Data Collection Mode: Direct Personal Interview with the help of a well framed questionnaire (Both open and close ended questions) Report presentation format: Tabular cum graphical method was used for report presentation and easy analysis of the findings. 5.1 Introduction.5 Research Methodology. Project Introduction. 3. 3. 3.5 Marketing Strategy.4 Overall Findings.8 SWOT Analysis. Sources of Data.3 Customer feedbacks in Guwahati. 3. 2. 3.3 Product Profile. Findings & Analysis.3 Research Design. 3. 2. 1.5 Analysis Technique. 2.1 2. 1.5.2 2.5.5.1 Company Profile. 3. Data Collection Method. 2. 2.1 Introduction 3. 2.5. 2.2 Findings of Guwahati market.2 Need For Research.4 Objectives of the study. 2.6 Advertisement. 7 . 3. 1.4 The Sampling Plan. 2.3 Scope of the study. Introduction to the company.7 Distribution Channel.Particulars 1.2 Chairman Profile. 2 Questionnaire for Customer. 7.2 Conclusion.1 Questionnaire for Retailer. Bibiliography. 5. 5.4. Recommendation & Conclusion. 5. 4. 4.1 Recommendation & Suggestion. Limitation. Appendix. 6. 8 . Core Xeon 5000 Processor.000 PC. while HCL Infosystems deals in the IT. operating across 17 countries including 360 service centers in India. In 1991.000 employees of diverse nationalities. In the same year HCL ventured into software services. Application Services. 16-bit processor based micro-computer. at the same time as global IT peers. HCL Technologies Ltd issued an IPO and became a public listed company.1. HCL has global partnerships with several leading Fortune 1000 firms. HCL Indigenously developed an RDBMS. Communication. HCL Technologies is the IT and BPO services arm focused on global markets. a Networking OS and a Client Server architecture in 1983. In 1980. including several IT and Technology majors. Shiv Nadar is the founder of HCL. HCL introduced fine grained multi-processor Unix-3 years ahead of "Sun" and "HP". In 2005. In 1983. In 1978. HCL entered into a joint venture Hewlett Packard and HCL-Hewlett Packard Ltd. In the same year HCL Infosystems launched sub Rs.1 Company Profile HCL HCL (Hindustan Computers Limited) is a leading global Technology and IT enterprise whose range of services spans Product Engineering and Technology Development. HCL Infosystems was formed. BPO Services. a Networking OS and a Client Server architecture. software businesses of HCL Infosystems and HCL Technologies were merged. Infrastructure Services. Today. In 2001. The joint developed multi-processor Unix for HP and heralded HCL's entry into contract R&D. In 1999. HCL developed the first indigenous micro-computer at the same time as Apple and 3 years before IBM's PC. Systems Integration. In 1988. was formed. and Distribution of Technology and Telecom products in India. In 1986. In 2006. Office Automation Products & System Integration arm focused on the Indian market. HCL has a turnover of over US$4billion. In 1997. Indigenously developed an RDBMS. HCL set up first Power PC architecture design centre outside of IBM.10. HCL Infosystems became the first company in India to launch the New Generation of High Performance Server Platforms Powered by Intel Dual . HCL became the largest IT company in India. HCL introduced bit sliced. 9 . HCL BPO was incorporated and HCL Infosystems became the largest hardware company. HCL has 45. IT Hardware. Major Achievements of HCL • • Developed the first indigenous micro-computer in 1978. In 2002. The HCL Enterprise comprises two companies listed in India: HCL Technologies and HCL Infosystems. Today. He founded HCL in 1976 in a Delhi "barsaati". The technical collaborator of the Company Hewlett-packard. It has some of the finest laboratories and manufacturing facilities in the world.• • In 1986. HCL Finance & Investments Ltd is the subsidiary of the company. is the second largest computer company in the world. 1986 . The object of the company is manufacturing of and leading in complete range of Mini Computers Micro processor based systems. Micrographic and reprograhic equipment and manufacturing and marketing of electronic EPABX systems and electronics Teleprinters. tight liquidity position in the market. . these two companies. HCL introduced fine grained multi-processor Unix-3 years ahead of "Sun" and "HP". 1996 . In 1991. political uncertainty coupled with deferment of capital expenditure by the Government Departments.The performance was adversely affected due to rise in dollar exchange rate. decided to join hands. HCL becomes the largest IT company in India. Electronics Instruments.The company was established on 17th April. 1989 . And soon after HCL Hewlett-packard was launced.The Company set new industry standards with the launch of D and K class HP 9000 Business Servers complemented by J class HP 9000 Workstations.The company entered into an agreement with Hewlett packard of US for the sale and leaving of the Super Mini and Mainframe computers to be manufactured by Hewlett in India. each a leader in its own field. 10 . simultaneously with the world wide launch of these products by Hewlett-Packard Co. as a part of the prestigious DoE award of Excellence. Director and Mr. 1997 .The Department of Electronics (DoE). Suresh Rajpal. . . Diaz. Alternate Director. Director. the nodal department of the Government of India for development of electronics industry awarded the First Prize to the Company in the area of computer systems. . Bob Robertson.The Company set new industry standards by launching the most powerful Workstations and Servers in the world based on the latest 64-bit microprocessors from Hewlett-Packard .Mr. Manuel F.The Company further extended its indigenous Infiniti range of business computing products as it introduced the Enterprise Class Infiniti Super Server and the Infiniti ELS range of workgroup servers. supported by Test and Repair Centres which reduces the inventory level and increases the spares availability at any time.the PA-8000..The Company has the largest network of spare-stocking locations.The Company also recently announced the introduction of the most powerful Workstations in the world based on the latest 64-bit processors from Hewlett-Packard the PA-8000. . the company has tied-up with Indian Airlines to deliver spares in major metro cities. Mr. resigned from the Board of Directors 11 . .The Company has the best skilled manpower created through years of Campus recruitment and training at In-house Training Centres and by providing Management Training in the best Management Institutes. . To meet critical requirements within 4-5 hours.The Company commissioned its second state-of-the-art manufacturing facility at Sedarpet near Pondicherry. Korea to market and support their range of Key Telephone 12 . Cybercafes.The Company tied up with Lucent Technologies as an integration partner for its SYSTIMAX range of structured connectivity solutions.e. 1999 .The Office Automation Division has entered into a relationship with Samsung. to corporate Intranets.The Company tied-up with Intel Corporation for Server technology.The Company launched its WWW.f. Infokiosks and E-Commerce.of the Company w. .The Office Automation division has recently launched digital copiers and multifunctional products from Toshiba and opened service centres to cater to the increasing number of walk-in customers for service of Nokia cellular phones. resulting in the introduction of the Infiniti Global Line range of PC Servers which incorporate building blocks from Intel and are integrated and tested extensively for Indian condition. .OW! initiative targeted at the internet market with a range of services from providing complete infrastructure to ISPs. 1998 . Ajai Chowdhry as Chairman and Chief Executive Officer with effect from 5th November. . . 25th September.The Board of Directors unanimously appointed Mr. HCL Infinet. 2000 . and media group. has launched the Nokia professional Centre (NPC) in Chennai as part of the expansion programme to open Nokia centres in India which will enable customers to choose the right model and accessories suiting their life style.The Office Automation Division tied up with InFocus. . . have set up a joint venture called Asian Age Infinet. for lates version of operating systems. resulting in launch of preloaded systems and beta testing for future technology and product like Windows 2000.The Frontline Division has tied up with Novell to become the largest Novell Authorised Support Centre.HCL has launched a new range of PCs (Ultima and Elite models) under its BeanStalk range of PC's at its Pondicherry plant. . .The Office Automation Division of the company has been recognised 13 . . Asian Age. for marketing and supporting their range of LCD projectors. Next Call Centre.Systems.The Company entered into an agreement with US-based Infocus for distribution and technological support of the latter's data and video projection products in the country. . the Internet start-up of HCL Infosystems. . The tie-up has been successfully implemented across five locations in the country. USA.HCL Infosystems Ltd.HCL Infosystems Ltd has launched in India the Swedish major Ericsson's Generation X Business communication too. .The Company tied-up with Microsoft Corp. to sell books online through its soon-to-be-launched portal. a US-based provider of e-business solutions.. .HCL Infinet Ltd. . Ahmedabad. . platforms and network infrastructure. Pune and Thiruvananthapuram. Internet.HCL Infosystems has entered into a tie-up with BroadVision for providing personalised e-business applications to is clients. Bhopal. Noida. . Ltd. www. the Internet subsidiary of HCL Infosystems.HCL Infosystems Ltd. has implemented BroadVision B2B Technology for East Lifestyle Corporation Pvt. Coimbatore.HCL Infinet. Faridabad. a media and e-commerce corporation with interests in print.HCL Infosystems has launched HCL BenaStalk personal computers powered by Intel Pentium III 700 Mhz processor for the home segment. the new internet services subsidiary of HCL Infosystems. Jaipur. services. .HCL Infosystems Ltd. .com.. launched its value added internet services in Hyderabad. have entered into an alliance for use of ES7000 range of servers and associated hardware and middleware storage solutions. . . Gurgaon.HCL Infinet.. television within the 14 .. has tied up with UBS Publishers' Distributors Ltd.The preferential allotment of equity shares/Warrants upto 2% of the issued equity share capital of the company.for level 1 in business excellence. Singapore.hclinfinet. launched its business-to-consumer (B2C) horizontal portal. the Internet services subsidiary of HCL Infosystems. one of the largest distributors of books in the country. and Unisys. .00.3 series desktop.The Company has introduced new products under Infiniti 2000. a subsidiary of HCL Infosystems Ltd. . This ensures uniform quality of support across the country.45. has bagged the award for the Top PC Vendor by at the Dataquest award ceremony. . Singapore. Ltd. . indicating highest safety.timeframe of 50 days. against Rs 1450 lacs subscribed in the previous quarter. of equity shares of Rs 10/. by the subsidiary HCL InfiNet Ltd.FEC Infosystems Pte.1. Busybee and Beanstalk.000 No. has implemented BroadVision B2B technology for East Lifestyle Corporation Pte.have been allotted at par.The Company has launched digital mail inserting systems -. Ltd.. . Infinite Global Line Servers.The Company Introduced Channel Support Certification program. 5 series tabletop and 8 series -.HCL Infosystems. a technology integration company.in collaboration with the US-based Pitney Bowes.. 2001 . a media and e-commerce corporation.ICRA has assigned an `A1+' rating to the Rs 50-crore enhanced commercial paper programme of HCL Infosystems Ltd.. . 15 . HCL is the first indian IT company to introduce this kind of certification program in India. application service providers. launched a consumer friendly Internet appliance (IA) -.7 lakh shares in the previous year. .hclinfinetcom. -HCL Insys says it is the No. 2002 -HCL Insys joins hands with Sun Microsystems India to provide end-to-end solutions to business.. www.HCL-Infosystems is entering the call centre business. targeting new market opportunities in segments such as Internet service providers.9 lakh shares as on June 2001. in association with Citibank to enable customers to carry out secure transactions online including buying Internet access. from 4.Ezeebee.HCL InfiNet Ld. . . the Internet services subsidiary of HCL Infosystems.HCL Infosystems and Intel have jointly launched an e-business solutions programme. .1 PC Co in India in 2001.51 per cent representing 23.. The company has tied up with US-based Stratasoft to offer consultancy services to clients entering the call centre business. . 16 .Financial institutions hiked their stake in HCL Infosystems Ltd to 7. has launched an authenticated payment gateway for its portal.HCL Infosystems is setting up a managed off-shore development centre at its Noida software development facility for Stratech Systems -the Singapore-based IT systems and technology developer. banking and finance.64 per cent stake amounting to 14.HCL Infosystems Ltd. -HCL bags Toshiba gold Award for the second time for the overall copier sales and marketing performances. radio and TV games on a personal computer with a keyboard. -HCL Infosystems launches its 'Bean stalk CD surprise' to promote PC sales. 2003 -HCL Info launches Dragon Naturally speaking. DVD player. -The company has launched HCL Beanstalk Media Center PC The new product will offer user a single remote control device controlling music system. and digital franking systems. the Digital mail finisher and post perfect. -HCL provides technology for new police command centre 2004 -HCL Info forays into digital entertainment sector -HCL Infosystems has launched a new computer that will have multi-functional capability of a television. Web browser and video recorder 17 . DVD. the latest speech Recognition software. live television (including recording of TV programmes). -HCL Info registers 245% growth in their net profit for Q4. -HCL Infsys receives the project to completely automate the Value Added Services(VAT) of Andhra Pradesh. OfficeRight. gaming tool. -HCL Insys launches the Toshiba Portege 3500 series Tablet PC in the nation.-HCL Tech restructures its treasury Investment portfolio. -HCL Infosystems introduces mailing system of Pitney Bowes. radio. MP3 player. 1992. The certificate of commencement of business was received on 10th February. 18 . as HCL Overseas Limited. -HCL Info unveils PC for Rs 12.-HCL touches one lakh milestone in desktop sales -HCL Infosystems announced the launch of its new range of Infiniti Global Line 2700 series with Dual Intel Xeon processors promising to deliver faster speeds for enterprise applications -HCL Info launches new MP3 player -HCL Info ties up with Union Bank -Unveils 'RP2 System' a new technology which will ensure uninterrupted power supply to computers 2005 -Launches Micro Balanced Technology Extended (BTX) Form Factor for desktops in India on February 10. 2005.990 -HCL Infosystems launches Toshiba's notebook PCs 2006 -HCL inks 5 year pact with Dish TV -HCL Info sets up Enterprise Response Centre in Mumbai 1991 . the name of the Company was changed to HCL Consulting Limited. The Company changed its name to HCL Technologies Limited on 6th October 1999 to better reflect the line of activities of the Company. 1994.HCL Technologies Limited was originally incorporated on 12th November. On July 14. ASIC/VLSI design and testing. satellite communication. Internet telephony..HCL provides new technology development services to its clients. which comprises sevensoftware factories. wireless communication and component based object technologies like COM. Microsoft platforms. 1996 . 1998 The Company started addressing the markets in Europe and Asia Pacific. also offers strategic methodology consulting led services through its wholly owned subsidiary Intelicent Inc. networking and internetworking. 19 The Company . to global organisations. telecom. The Company has one of the largest software development infrastructures in India. This state-of-the-art infrastructure. has a rich heritage in technologies like the Internet and e-Commerce. The company The Company has the capability to work with a wide variety of computing platforms ranging from Open Client Server systems comprising all flavors of UNIX. is designed to take advantage of the high productivity and scalability as well as the relatively lower cost of software development in India.The 50:50 joint venture with Perot Systems Corporation in the year. embedded software. provided access to high value client base of Perot Systems. AS/400 to enterprise servers like IBM Mainframes. DCOM and CORBA. . is scouting for large Internet Service Providers and payment gateways in India to introduce Net security management solutions..27. a wholly owned subsidiary of HCL Technologies will invest 20 .000 equity shares.HCL Comnet.1-billion semiconductor company. 4/.000 equity shares and Fixed Price Portion of 14. 1. a supplier of process control and yield management solutions for the semiconductor and related microelectronics industry.80.The Company will set up an offshore development centre for the . 100 per cent owned by the company.1999 The company announced its public issue on November 10th. The issue includes a Book Built Portion of 1.The Company has set up a dedicated offshore development centre in Chennai for KLA-Tencor Corporation. .each.00. in India. Its major subsidiary is HCL America. announced on November 11 that it has signed a five-year contract with Gtech and Kla Tencor. the wholly-owned subsidiary of HCL Technologies in association with its new partner Globeset Inc. 2000 . .HCL Comnet.20.000 neq equity shares of Rs. of Rs. Conexant Inc.42. The company HCL Technologies Technologies has created wholly-owned subsidiaries to cater to specific geographic regions. HCL Infinet Ltd. second among the chain of centres planned by the company across the country. has decided to extend its product base and focus on a range of high value-added products and services. the Shiv Nada controlled software major. .HCL Technologies has entered into a tie-up with BroadVision Inc. maintenance and other related activities. has tied up with UBS Publishers' Distributors Ltd. .HCL Technologies. related areas.Goldman Sachs has rated Infosys Technologies and HCL Technologies as market outperformers and amongst the best quality names in the industry. a provider of personalised e-business applications.Armed with 0 million incash reserves. subject to necessary approvals. to act as a distributor for the latter's customised software.HCL Technologies. . support.The Company launched the second Nokia professional centre in New Delhi.HCL Technologies has approved. 20 crore in the next one year to set up a network operation centre in Delhi and has tied up with Hewlett Packard. particularly internet technology. Technologies . . infotech company HCL is in the process of acquiring companies in both Europe and the US as part of its expansion drive. the new Internet services subsidary of HCL Infosystems. one of the largest distributors of books in the country for its soon to be launched portal to sell books on-line. . to split each equity share of Rs 4 into two equity share of Rs 2 each. has invested in five venture capital funds that specialise in high technology. in a move to further strengthen its position in the infotech sector. services. . .Rs. 21 . HCL Technologies 22 .The Company is setting up a dedicated offshore centre for Vitesse Semiconductor for design and application support services. to develop customer relationship management. . .HCL Technologies Ltd will be acquiring about 40 per cent equity stake in an Indian networking product company as part of its incubation programme.HCL Technologies has entered into a strategic alliance with Nasdaq-listed Vitesse Semiconductor ot develop software solutions for global networking markets.HCL InfiNet has been rated the best among 16 Internet service providers by ZDNetIndia.. . store automation and payment system. for the Japanese company. .The Company signed an agreement with Toshiba Information Systems of Japan to set up an offshore development centre in India. a technology portal and magazine.Shiv Nadar-promoted HCL Technologies Ltd is looking at the possibility of opening a software technology development centre in China.HCL Technologies October 29 announced that it would pick up 100 per cent stake in Northern Ireland-based IT-enabled services company Apollo Contact Centre in two phases. is entering into the business of Web-enabling applications through the launch of demand-chain management solutions. with NCR Corp.. . .The Company has signed a five-year strategic partner agreement. a fully-owned subsidiary of HCL Technologies. In the first phase. 2001 . .com.HCL Comnet Systems & Services Ltd. wherein the Company has identified the retail vertical as a high focus area. . 2002 .would pick up 90 per cent stake in Apollo Contact Centre for . as member on its board of directors. The joint venture is a pioneering initiative.Initially.HCL Technologies Ltd announced the formation of a strategic technology joint venture with Jones Apparel Group. a Fortune 500 Company. a joint venture of HCL Technologies. South of London and plans to add another in Dellas by the end of the year. which already has two levels of re-dundancy in Delhi and Bangalore. -HCL Technologies Ltd announced on August 16.a. .to address software services opportunities in Global Finance Markets. Asset Management and Private Banking. partners . Inc. 2002 announced a 100% acquisition of Gulf Computers Inc. Inc. USA. m. to the JV. is now backing them up with centres in the UK and US.5 million either directly or through any of its subsidiaries to acquire 90 per cent equity in Apollo Contact Centre. especially in the areas of Investment Banking. on August 19. an increased surge in IT spending in the retail segment is manifesting itself and the market is expected to grow to USD 35 billion by 2005. Jones Apparel Group. management consultant with McKinsey and Co. in synergy with HCL Technologies rebalanced business portfolio and growth strategy.a management consulting firm .HCL Technologies Ltd on June 1. 2002 that it has entered into a joint venture with m. partners brings a wealth of domain expertise and clients including many of the top Global Investment Banking firms. Worldwide. It is setting up a development centre in Woking. the owner of Apollo Contact Centre. -HCL Tech.HCL Technologies today announced the appointment of Anupam Puri. 2002 23 .a. . leading global IT services company. HCL Technologies.HCL Perot. would pay .5 million from British Telecom (BT). 2003. UK's telecom service provider -Inks pact with Questa Corp.owned flagship of HCL Technologies. The Board of Directors has been expanded with the induction of three new members. secures Rs 31 crore network management order from National Insurance Corporation (NIC) -Partners with Magma Design Automation Inc. Director has resigned as Director of the Company with effect from on December 19. to offer expert design 24 . -Partners with Alayance.Mr Amal Ganguli. 2002.. the leading supplier of multimedia reduced instruction set computing (RISC) central processing unit (CPU) cores. 2003 -HCL Technologies Ltd has informed BSE that Mr Anupam Puri Director resigned from the Board wef May 08. a wholly. HCL Infinet Ltd -Receives 0 ml BPO deal from BT Group. -HCL technologies Ltd has informed BSE that Mr Vineet Nayyar. HCL Infosystems Ltd. Mr Cyril Shroff & Mr Subroto Bhattacharya.announced a strategic alliance with Sento Corporation. a USA based company. to enhance Enterprise Application Integration expertise -Signs agreement with SuperH Inc. enabling the company to become the first member of the 'SuperH Design Agency' Program -Members approve Scheme of Arrangement between the Company. a US based customer contact solutions Company. to provide implementation support for customer projects -Wins mandate from Airbus Industries for the development of embedded software for the system data acquisition computer of the A-340 flight warning system -HCL Comnet. has retired by rotation at the Annual General Meeting of the Company held on December 20.3 Mn. HCL Infinet Ltd and their respective shareholders and creditors.075.services for leading edge integrated circuit designs -High Court sanctions Scheme of Arrangement between HCL Infosystems. and HCL Infinet -Joins the Xperts program of Xilinx Inc (Nasdaq:XLNX). 25 . -US firm acquires HCL's equity in Joint Venture -Hcl Technologies Ltd has informed that Ambassador Richard Burt.5 per cent equity shares of erstwhile HCL Perot Systems (HPS) from their joint venture known as Aircom HPS Wireless Services (AHWS).each fully paid up to the shareholders of HCL Infosystems Ltd.million dollar collaborative IT co-sourcing contract with AMD. 2003 and it was furthur resolved at the meeting not to fill in the vacancy caused by his retirement.year. a leading supplier of integrated circuits for the personal and networked computer and communications markets -Pursuant to Scheme of Arrangement between HCL Infosystems Ltd. -Registered Office changed to Nehru Place. the worldwide leader of programmable logic solutions -Signs a multi. New Delhi -Hcl bpo head Sujit Bakshi quits the company -HCL announced that it has reached an agreement with Perot Systems to divest its stake in HCL Perot Systems for USD 105. 2004 -has formally announced that it has bought out the 49. as approved by Hon'ble High Court of Delhi. HCL Technologies Ltd. multi. HCL Technologies. the Merger Committee of HCL Technologies Ltd on August 30. 2003 allots 7. This is for an all cash consideration. Director of the company.154 equity shares of Rs 2/. -Hcl Technologies Ltd has informed that the shares of the Company have been delisted from Delhi Stock Exchange (DSE) wef January 23. 2005 . 2004 announced the appointment of Stuart Drew as Director (Europe) Global Insurance Practice -HCL Technologies display new set of software solutions based on Microsoft's Smarter Retailing Initiative -HCL Tech arm ties up with Cicada -HCL Technologies named Microsoft Global Systems Integrator Partner -HCL Technologies unveils latest RFID based asset management solution at ESEC.e. wireless data and public and enterprise networks. to strengthen its software development capabilities. 2004) announced that the Company has been conferred the prestigious Excellence in Education Award for 2004 by the Life Office Management Association (LOMA) . a division of IBM. by the British Standards Institute (BSI) on August 27. December 22. a framework based Computer Systems Validation (CSV) methodology for the development of robust software applications in the Life Sciences arena. -HCL Technologies Ltd has informed that the Company has on May 18. 2004 -Introduces CrosSView.f. -HCL Tech Sets up Insurance Solutions Center in Chennai -HCL Technologies has entered into a strategic tie-up with IBM Rational Software. 26 .Enters into an agreement with Agere Systems a global leader in Semiconductors for storage. 2004. 2004.BPO delivery centre in Chennai gets BS7799 certification. Tokyo -HCL Technologies Ltd today (July 13. -Delist from the Madras Stock Excahnge Limited (MSE) w. . a world leader in delivering software and services that enable businesses to manage their enterprises and maximize the value of their IT assets.Signs MoU with the Supercomputing Facility for Bioinformatics and Computational Biology (SCFBio) at IIT Delhi to work collaboratively on high-end projects in the area of drug discovery and development including genomics and protemics projects. Vice President of Retail. Insurance & Financial Domain to Europe -HCL Technologies & EXA. 27 .. Japan announce strategic partnership -HCL's Infrastructure Services Division ranked a 'Strong Performer' in Remote Infrastructure Management by an International Research firm 2006 -HCL Technologies & Qumas signs distribution agreement -HCL Tech joins hand with Wavesat -HCL Technologies Launches RoHS Compliance Management System For Medical Device Users -HCL enters m outsourcing deal with Teradyne of US -HCL Launches Trusted ICT Infrastructure Platforms for BPO-ITeS Segment -HCL appoints Karan Puri Sr. -SEBI ties up with HCL Technologies for market surveillance solutions -HCL Technologies forms joint venture with NEC. Media & Entertainment in North America.Forms partnership with Compuware Corporation. Japan -HCL Technologies launches easy Labelling Solution for US FDA's SPL -HCL Technologies & Talent & Pro enter into partnership to provide solutions in Banking. -HCL Technologies has forayed into an alliance with 0 million Saudi Arabian company Advanced Electronics Company (AEC) to implement IT projects in West Asia. Important Milestones of HCL 1976 28 . -HCL Technologies Ltd on June 18. have signed an Agreement to implement IT (Information Technology) projects in Saudi Arabia. 2007. to provide engineering services that will support the improvement of the C-27J Spartan production line. President of the Company will assume the CEO chair with effect from October 16. 2007 announced a US million contract with Alenia Aeronautica. Shiv Nadar will be the Chairman and Chief Strategy Officer of the Company. -HCL Technologies Ltd has announced that Vineet Nayar.-HCL Technologies & Sage sign Alliance to develop Private Wealth Management Solutions -HCL Technologies Ltd has inked pact with Canada based electronics manufacturing services company Celestica Inc to jointly design and manufacture electronic products for global original equipment manufacturers (OEMs) 2007 . a Riyadh-based Economic Offset Program Company.HCL Technologies forms strategic alliance with Eckler to strengthen Insurance Domain expertise -HCL Technologies Ltd and Advanced Electronics Company (AEC). 1999 29 . 1980 .marks advent into software services.Hindustan Computers Limited (HCL) born. at the same time as global IT peers. USA. 1986 .Data Quest marks HCL No. 1983 .HCL's R&D spun-off as HCL Technologies. partner to form HCL-Hewlett Packard Ltd. .HCL Infosystems is formed. 1997 .HCL introduces bit sliced.Distribution alliance formed with Toshiba for copiers. 1978 .Indigenously develops an RDBMS. 1994 . a Networking OS and a Client Server architecture. 1990 . stake divested in 2003. .HCL successfully ships in-house designed micro-computer at the same time as Apple..HCL introduces fine grained multi-processor Unix-3 years ahead of “Sun” and “HP”. . The Indian computer industry is born. 1977 .JV develops multi-processor Unix for HP-heralds HCL’s entry into contract R&D.HCL Ltd. and Hewlett Packard.JV with Perot Systems. 16-bit processor based micro-computer.1 amongst top ten computer giants. 1988 .HCL becomes the largest IT company in India.Distribution alliances formed with Ericsson Switches and Nokia Cell phones. 1991 . Strategic alliance forged with Jones Apparel Group. 2000 . .Software businesses of HCL Infosystems and HCL Technologies merged.HCL sets up first Power PC architecture design centre outside of IBM. 2001 .Strong pursuit of nonlinear strategy to widen services portfolio. . Northern Ireland.. . .HCL BPO Incorporated.HCL Infosystems becomes largest hardware company. . NEC among others. Inc.Infrastructure services division launched to address emerging global needs.HCL is India’s No. won from British Telecom. GTech. .Acquired British Telecom’s Apollo’s contact center in Belfast.1 PC 4th year in a row. 2002 . .Largest BPO order ever outsourced to an Indian BPO firm. 2004 .Large contracts won from Bankers Trust. . .Completes buy-out of JVs with Deutsche Bank and British Telecom's Apollo Contact Centre. . . Cisco. 2003 .Landmark deals signed with Airbus and AMD.Initial Public Offering made by HCL Technologies Ltd. 2005 .HCL signs Software Development Agreement with Boeing for the 787 Dreamliner program.Formation of Global Board of Directors.in domain. Japan.HCL integrates all group employees under hcl. 30 .JV with NEC.DSL software formed. KLA Tencor. several JVs and alliances formed.HCL manpower crosses the 20. a fortune 500 company.JV with Deutsche Bank. . . .Accorded leader status by Meta Group in Offshore Outsourcing.000 mark. 'HCL Leaptops'. .HCL Forms a Strategic Partnership with APPLE to provide Sales & Service Support for iPods in India.HCL Infosystems in partnership with Toshiba expands its retail presence in India by unveiling 'shopToshiba'. Microsoft to bridge the digital divide. .Dish TV team up to take DTH TV to its next level of growth in India . A Laptop for just Rs 15K. . ..HCL Infosystems launches sub Rs. .000 PC.HCL Infosystems First in India to Launch the New Generation of High Performance Server Platforms Powered by Intel Dual . . But that no longer seems to be the case. “The next generation products will run fit into one’s pocket.HCL Infosystems showcases Computer Solutions for the Rural Markets in India.” said Chairman & Chief Executive Officer. 2006 .Core Xeon 5000 Processor.000+ machines produced in a single month.990. Joins hands with AMD. single processor and a flash drive amongst others. The laptop sports features just as some other low-cost laptops do — a much smaller display than a regular laptop. Hamilton Sundstrand. HCL Infosystems launched its X Series of ultra small laptops starting Rs 13.HCL Infosystems & Nokia announce a long term distribution strategy.Sets up a dedicated Offshore Design Center for leading Tier-1 Aerospace supplier. .10.HCL AND ZEE . The base model of the laptop or the ‘leaptop’ as the company calls it does not have a hard disk 31 . . sounds unbelievable? For several years.75. HCL Infosystems.HCL Support wins the DQ Channels-2006 GOLD Award for Best After Sales Service on a nationwide customer satisfaction survey conducted by IDC.HCL the leader in Desktops PCs unveils India's first segment specific range of notebooks brand . HCL’s latest offering runs on a Celeron 400 MHz processor and has a 512 MB DDR II RAM. there were smartphones that boasted of powerful computing features offered by laptops for a price that computer makers could never manage. On Tuesday. Linux OS and a flash memory. Executive Vice President Marketing. it could still make a compelling buy for first timers. Leading PC vendor Acer’s cheapest laptop costs Rs 19. This too has features like a seven-inch display. By the end of this month. Most players are offering a seven-inch screen.” She added that even PDAs have found limited success in India. then touted as the cheapest. Indian company Zenith launched a Rs 25. George Paul. “The laptops are manufactured in the company’s manufacturing facility located at Uttaranchal”. 900. a Taiwanese player. a 14” screen and a DVD drive. UK based company ACi had launched its Ethos 7 priced at Rs 14.990.drive although one can buy the one with an integrated HDD for Rs 15. When asked whether the company has plans to introduce sub-Rs 15000 laptops. which cannot give you the same experience of a wider screen display. “We don’t plan to enter the sub 15000 category.990. LAPTOPS FOR DEFENCE HCL Introduce Laptop Custom Made For Indian Defense Forces HCL Infosystems has unveiled a laptop custom designed to address the specific needs of Indian defence forces.999 (excluding the four per cent tax). told reporters. the company’s Executive Director Devita Saraf said. The memory cannot be upgraded. Last year. Asus.000 laptop. The laptops have a seven-inch display and are Wi-Fi enabled as well. In December 2007. The device is expected to be priced around Rs 16000. There is a third version with a built-in HDD and Windows operating system and can set you back by Rs 16. The company says that these leaptops have rugged 32 . Wi-Fi and a 40 GB HDD. which means you can access internet wirelessly if you are in a hotspot. Both the versions come preloaded with the free Linux operating system.999 (taxes extra) and has a 14. plans to launch its Eee PC 4G with similar specs – seven-inch screen. The cheapest Intex laptop is at Rs 27. a 512 MB DDR II RAM.1-inch display whereas the entry level laptop from HP costs Rs 27.000 and features a Celeron 440 MHz processor. Although some believe that the latest breed of cheap laptops is closer to being high-end organisers than being lower end laptops. These leaptops can sustain 26 repeated drops onto plywood over concrete from a hight of over three feets. so very normal in defense environment. enabled with GPS hardware. WLAN and WWAN for all kinds of wireless communication on the go. 33 . HCL leaptop can be just closed and dumped into trucks during base shifting and also works in case of a drop on the ground. The hard disk drive is Shock Mounted to prevent HDD crash in case of notebook fall. its built with true wireless networking capabilities . This unique security feature along with with the option of. on the fly.die-cast magnesium structural components. Truly rugged. ‘on-move’ chargeability and backlit keyboards to enable work in pitch-dark conditions. In addition its fully waterproof and glow-in-the-dark keyboard prevents damage of notebook when exposed to rain. In addition. The new HCL custom made laptop can continue smooth working in operating temperature -20 degrees to 55 degrees C and storage temperature -40 degrees to 70 degrees C using optional hard disk internal heater mechanism. Another very unique security features with these HCL laptop is that they have a USB port based Wireless Lock in which the computer enters ‘Lock Mode’ when the user is away from the computer by more than the effective range and will resume normal operation when the user is back within the proximity.the Network Driver Interface Specification (NDIS) technology allows users to dynamically and seamlessly travel in their active sessions between LAN. hard disk data encryption makes the custom made HCL laptop ideal choice for high secure computing base for country’s defense department. fall in water and work in low-lit environment. MiLeap. Commonly referred to as the Restriction of Hazardous Substances Directive. Polybrominated biphenyls (PBB) and Polybrominated diphenyl ether (PBDE) in electronic and electrical equipment.” Chowdhry said. Giving further details of the products. keyboard and touch buttons with Windows Vista as operating system. reduces thermal impact and gives an extended battery life. Mercury. Announcing this at New Delhi. Hexavalent chromium.990 and Rs 29. “It is fully complies with the Restriction of Hazardous Substances Directive (RoHS) directives on the restriction of the use of certain hazardous substances in electrical and electronic equipment and hence is a very clean.990 respectively. stylus. short for My Internet Leap. While the X series would have both the options of flash-based and disk-based storage version with a Linux-based operating system. HCL Infosystems on Tuesday ultra portable range of laptops. The energy-efficient lower power silicon design consumes less power.The year 2008 seems to emerge clearly as the year of ‘common man’ and ‘Nanos’ in India. green product. 34 . 2006 restricts the use of six hazardous materials—Lead. While last week saw Tata Motors Chairman Ratan Tata unveil the dream Rs one lakh small people’s car. thumboard. light weight (less than a kilogram) and have a very low energy footprint design. The new HCL-I products also come with a take back scheme that enables the company to collect and dispose off the products in an environment friendly manner after the user decides to discard it. RoHS that became operational within the European Union from July 1. the high-end Y series has multiple navigational features such as touch screen. Chowdhry said that both the models have been designed using the Intel processor A110 and Intel 945GU express chipset. HCL Infosystems (HCL-I) Chairman and CEO Ajai Chowdhry said that the new range of Leaptops are sleek. would be available in two series—X and Y—priced at Rs 13. promising true mobile Internet computing experience at a cost half the normal laptops. Cadmium. deliver entertainment and enable people to stay connected. opening up a wide range of new usage scenarios and application areas. entertained and productive—anytime and anywhere. 35 .” Chowdhry said. the company announced that the new range of HCL Leaptops will start shipping on January 26. Besides. blue tooth and Ethernet network port offering full PC functionality. and the new product is an excellent step forward in that direction. Speaking at the launch of the new product. “This revolutionary new range of Ultra Portable MiLeap Leaptops will herald in a new category of computing devices. ‘MiLeap’ is targeted at consumer who needs to stay connected. Intel’s South Asia Sales and Marketing MD Ramamurthy Sivakumar said that affordable access to information via broadband Internet is the key to keep India growing fast and competitive in the new global economy. offer value added services.Offering a full PC functionality with true Internet experience. shock-proof and more durable. service and support network will revolutionise the PC penetration in India and brings the company a step closer to the vision of empowering the nation through the adoption of IT at all levels. are Wi-Fi ready. 80GB HDD. informed. wireless connectivity. coinciding with the Indian Republic day celebrations. more and more applications are exploiting the Internet to increase productivity. According to the company. where Internet connectivity is increasingly available on the move. in today’s networked world. Marking the occasion as HCL’s tribute to the nation. have the option for data card and have sturdy design to make it dustproof. He further added that this new category. backed by HCL’s reach through its nation wide distribution. the HCL ‘MiLeap’ Y Series ultra portable Leaptop comes with a Swivel 7 inch touch screen. Both models have network ports. While concentrating on growth at home. HCL has also been spreading its reach overseas. Persian for wizard. Keen on starting on his own he made six of his colleagues to join him to launch a firm making office products like copiers.2 Chairman’s Profile Bio-Data Name: Shiv Nadar Age : 53 Marital Status: Married Net Worth: $(US) 1.2 billion Company: HCL Group (Infotech) Based at: Delhi. Into the vacuum created by IBM quitting Indian HCL stepped in to supply computers and by 1982. His wizardry was evident in the way Shiv Nadar (53) worked his way. Its Singapore 36 . He transformed HCL Corporation one of the top most firms making computers and office equipment. Moving to Delhi from Tamil Nadu in 1968. HCL came out with its first computer. USA . People who know Shiv Nadar call him Magus.1. Now over 80% of HCL's revenues are from computers and office equipment. Shiv Nadar worked as an engineer with DCM Ltd. The software story that Nadar tried to incubate has rode on very well. In February 1997. TIME magazine wrote: "The world has caught up with Nadar's vision of a networked future. he picks a team. HCL America. TIME magazine wrote: "The world has caught up with Nadar's vision of a networked future.'s annual revenues. a software subsidiary. In February 1997. with salaries much lower than those of their American counterparts. the company's Madras office receives software assignments from the U. complete the jobs and modem them back in the evening. then leaves it alone to get on with the job. 37 . economies and government around the world". Over the years his group has managed to blend a unique business model that encompasses both the hardware as well as the software divisions. Far East Computers. Singapore’s Internal Revenue Service uses Far East software. by making computers in his garage. just after work stops there for the night. But unlike his peer group icons Narayan Murthy and Azim Premji Nadar could not become the poster boy of the Indian IT industry. and to transform threats into opportunities. Every morning. among other applications. He attributes the Group's success to teamwork and the entrepreneurial spirit.S. which together have enabled it to handle rapid change in environments and technologies. which. has reaped rich benefits by taking advantage of global time zones. Once he makes up his mind about a project. and the results are shaking up enterprises. recently achieved a breakthrough in imaging technology. and the results are shaking up enterprises. In the U. enables computers to read handwritten tax returns. A team of Indian engineers. economies and government around the world" While introducing Nadar to the list of the richest Indians. Forbes called him a man who began.S. Far East and HCL America account for almost 20% of HCL Corp.subsidiary. AXG3843 RAM: 1GB HDD: 160 GB Warranty: 1 Year 38 . when it was first launched in the market Model No.1.3 Product Profile A glimpse at HCL laptops: Early days look of HCL laptops. Model No. In order to compete with brand like Compaq and Lenovo. HCL launched economic range laptops with added features and aesthetic appeal to it.HCL launched Satellite version of laptops which are of super premium range in collaboration with TOSHIBA.30920 RAM: 2 GB 39 . HDD: 160 GB Warranty: 1 Year HCL recently introduces new models of laptops called “ME" 40 . it has made on its own resources.1 Introduction: This chapter contains a thorough discussion on the assigned topic. especially in the academic and business purposes. low-margin business. methodology. The growing importance of laptops has compelled the computer manufacturing companies to manufacture laptops also. The progress the industry has made. Due to recent economic liberalization and restructuring of economic policies. Data both qualitative and quantitative are collected through questionnaires from dealers and consumers. The industry supplies quality products to the local markets.2 Need for Research: Laptops are common items which are part of our daily use. scope and limitation of the study. All large players in the industry have their own manufacturing facilities. objectives of the study. the government has also given much incentive to encourage laptop manufacturing industry. it becomes imperative to have high-volumes and a reasonable market-share. In spite of the lack of proper training. 41 . 2. To remain profitable and competitive. But with the changing of time people are much attracted towards buying a laptop instead of computer mainly because of portability of laptop. a person can carry laptop with him. although the price of laptops are little higher than the computer buts its utilities cannot be overlooked. to enjoy the related economies of scale.2. Its utility increases. which help them in reaping the benefits of economies of scale. Intense competition in the market has transformed the laptop industry into a high-volume. Electricity is a critical input for economic development and the progress all over the world is associated with massive increase in energy requirement especially in South Asia. analysis. Fortunately. For many years computer has served us as immensely. tools used. The collected data are thoroughly examined and the interpretations are mentioned in the findings in later part of these report. the industry has innovated and uplifted the standard to the level where its products can compete in the world markets. The project is titled as “Consumer perception about laptops” in Guwahati. sample size. there is massive flow of foreign funds in South Asia in terms of Joint ventures in manufacturing bases. and its dedicated and hard working manufacturers and labour force. Due to which gap in demand & supply of electricity is widening. The study is thus made to fulfill certain objectives mentioned in the objective section in accordance with the market scenario and consumers psychology. at competitive prices. 2. Other objectives of the study include:  To find out the market share of different brands of laptops in Guwahati. 2. The data have been collected from authorized dealers and sample customers belonging to above mentioned area with the help of well designed questionnaires and analysis has been formalized with the help of statistical tools and techniques. 2.  To study the various sales promotional schemes offered by different laptop manufacturing companies to attract customers. The purpose of the project is to do a market analysis of laptop.1 Research Design: The under mentioned methodology is undertaken to This project by nature is descriptive because the objective of descriptive research is to collect the raw ideas and create data structure that describes the existing characteristic namely preference. Assam.  To know about brand offering maximum variety. 2. respondents should be given sufficient freedom to express themselves. Here the research was conducted by a thorough interaction with dealers and customers. requirement etc of the defined target population or the market structure and discover new relationships. Since in descriptive research.  To find out the brand claiming maximum demand in each of the places undertaken in the study. 42 .5.4 Objectives of the study: The main objective of the study was to understand the market condition of laptops manufactured by different companies with the help of primary data collected from Dealers and Customers.5 Research Methodology: accomplish the project.3 Scope of the study: The project is confined to Guwahati. attitude.  To understand the consumer buying behaviour. The Distributors and the Dealers are finite population. 2.2. The tool for the research study includes well designed Questionnaires. taking personal interview with help of well structured questionnaires.e. Feedbacks taken from customers were also done in the same way. the corporate offices of laptop manufacturing companies were selected as sources of data. 2. At the very outset. Samples of customers were randomly selected in each of the territories for analyzing the laptop market from their point of view.5. As it is not possible to cover each and every individual of the infinite population i. In this regard simple random sampling plan is used to select the units to be included in the sample. the customers present in the territory. In due course of the project the dealers became one of the most important data sources. Two different questionnaires have been developed to get feedbacks from dealers & customers. The data sources that have been used for the purpose of data collection are primary in nature as the data have been collected with the help personal interview. They also became very important data source. The term population in statistical usage may be applied to any finite or infinite collection of individuals under study.5. The data were collected from dealers of all the branded companies manufacturing fans in Guwahati.3 Data Collection Method: The data is mainly collected through primary sources. Feedbacks generated from them helped in selecting the authorized distributors.4 The Sampling plan: For the study of the project a survey was done on a target population. The data was generated by survey method.5. 43 . samples have been taken to representative the universe. Here. The data have been collected through well designed questionnaires which are original in character.2 Sources of Data: Selection of appropriate sources of data is of utmost significance as the data generated becomes the basis for the entire study. The questionnaires have been prepared in line with the objectives of the study. the target population is Authorized Dealers and the customers. dealers. The two different markets have been analyzed differently. Appropriate statistical tools like pie charts. The data generated from dealer.2.5. bar diagrams have been used to analyze the data and finally secure conclusions. and customer for each market has been analyzed separately. 44 .5 Analysis Technique: The analysis has been done from the sequential manner. Name of the Dealer 1 2 3 4 5 6 7 8 9 Third Eye System Trends Digimart. Bar Charts and percentage methods. Findings and Data Analysis 3. ACER. Dealer list and the brands of laptops in which they deal in Sl.3. The table provided below gives a comprehensive list of the authorized dealers and the brands in which they deal in and it has been prepared strictly following the responses given by the dealers. DELL Address Silphukiri Chandmari Chandmari Chandmari Silphukiri Dighalphukiri Chandmari Silphukiri Silphukiri 45 . the information about the dealers of various brands playing in laptop business in Guwahati that were visited as part of the study is provided. The collected data are analyzed using statistical tools and techniques and the results are represented with the help of Tables.1 Introduction: This chapter deals with the analysis of the data collected from dealers and customers and findings from the project. LENOVO HCL HCL.DELL Toshiba HP/COMPAQ HP/COMPAQ. R. IBM. WIPRO HP/COMPAQ. The data are collected from distributors and dealers of various Laptop Companies playing at Guwahati .G Associates Quadro Digital System Spectrum Computer Brain Classic Litho Infotech Computer Terminal Authorized Dealer of Brand/Brands HP/COMPAQ LENOVO LENOVO.The responses are also collected from the consumers to understand their brand preference and product awareness. Pie Charts.No. The data are collected from the respondents using the medium of personal interview by framing separate set of questionnaires.2 Findings based on data collected in Guwahati: At the very outset. 3. The interpretations made below truly depend on the responses given by dealers.80 23. Lenovo. Acer. Dell.2.5 19.3. Assam. Thus responses were collected from all the Authorized Dealers of various laptops operating in the above territory.5 12 16 27. HCL.34 13.32 10. HP.82 32. The brands which were part of the study are: Compaq. Others Brands HP Compaq HCL Acer Lenovo Total Sales as per response received from Dealers Percentage (%) (in Hundred) 23 37.1 Market Share: The study is performed in Guwahati. The study mainly focuses on the complete picture of laptop market and consumer perception about HCL laptops in this territory.72 46 . . Old players like HCL Acer are on the decline as far as their market share goes. HCL holds only 7% of the total market share Demand Level of laptops in Guwahati Market: Demand Level Low Medium High Responses 0 3 6 Percentage (%) 0 25 75 47 . HP at 16%.The responses received from dealers indicate that Compaq is the market leader in Guwahati with a share of 22% followed by Lenovo at 20%. Customers’ feedbacks in Guwahati Customer Database: No. 3. of Customers: 50 Sex: Male Age: 0-25 29 8 Female 25-50 34 21 50-75 7 75 & Above 1 Occupation of the respondent: Service 18 Businessman 14 Housewife 13 Students 5 Others 0 Income Level of the Respondent (in Rs): 0-5000 6 5001-10000 0 18 10001-15000 22 20001-25000 4 25000-Above 48 .The responses given by 9 dealers indicate that the demand level of laptops in Guwahati market is high.3. Only few of the respondents feel that its demand is medium. Some of them have said that fan sales all round the year. 49 . 72% of the customers are aware of Lenovo laptops followed by HP 70% & Acer 64%.Brands available in local market Brands Compaq HP Lenovo Dell Acer HCL Others Responses 36 32 35 18 29 27 4 Percentage (%) 72 64 70 36 58 54 8 As per the feedbacks received from the customers. Other brands are slightly less in the minds of the customers especially HCL. However it must be added that brand awareness amongst the customers is pretty high in Guwahati. 82% of the customers are aware of Compaq laptops. It is followed by HP.Brand of fans most preferred Brands Compaq HP Lenovo Dell Acer HCL Others Responses 20 8 12 2 3 3 2 Percentage (%) 40 16 24 4 6 6 4 40 40 35 30 25 20 15 10 5 0 Com paq HP Lenovo Responses Dell Acer HCL Others 8 2 4 3 20 16 12 6 3 6 2 4 24 It is Percentage (% ) evident after receiving the feedbacks from the customers that 40% of the customers prefer to purchase Compaq laptops. Lenovo is next with a preference of 24%. 50 . 10% thinks after sale service is the most important factor to be kept in mind while buying a laptop.Influential Factors Influential Factors Brand Image Quality Advertisement After Sale Service Emotional Biasness Price Past good experience Word of Mouth Responses 10 15 4 5 2 10 3 1 Percentage (%) 20 30 8 10 4 20 6 2 30% of the respondents in Guwahati market consider quality to be the most influencing factor. Some others also consider price & advertisements to be important influencing factors. Another 20% stress their importance on price and brand image of the product. 51 . They feel that a good quality always retains its place in the minds of the consumers. Preference towards purchasing a particular brand Preference towards purchasing a brand Yes No Responses 22 28 Percentage (%) 44 56 . 44% of the respondents in Guwahati prefer to purchase a single brand of laptop where as 56% of the customers are not loyal to a particular brand 52 Resaons for being loyal to a brand Reasons Brand Image Quality Advertisement After Sales Service Emotional Biasness Price Warranty/Guarantee Latest & Trendy Models Responses 12 15 2 5 0 9 3 4 Percentage (%) 24 30 4 10 0 18 6 8 From the responses received from brand loyal customers, it is derived that they give emphasis mostly on factors like brand image, quality, price, & latest & trendy models. Some people simply stick to a brand because of its quality. Some younger also said that they stick to a brand because it offers latest & trendy models. 53 Convenient mode of Buying Convenient Mode Directly from the company Distributor Dealers The Shop next door Product Display Showroom Others Responses 0 0 30 6 13 1 Percentage (%) 0 0 60 12 26 2 60% of the customers prefer to purchase laptops from dealers. 26% of the customers prefer to purchase from product display showrooms. They feel that the display of products is better maintained than in case of any electronics shop. These showrooms also provide them access to greater choice & variety. 12% of the people prefer to purchase from the nearest retail electronic shop. 54 Preferred media of Advertisement Media Responses Percentage (%) T.V. 15 30 Newspaper 14 28 Word of Mouth 6 12 Banners 3 6 On Road Display 3 6 Magazine 7 14 Articles 2 4 From the responses received, it can be analyzed that, 30% of the respondents feel that T.V. is the most preferred media of advertisement. Most of them are of the opinion that these days people stay very busy, so it is hardly possible for them to peep into any other media except T.V. This is why T.V. has become the most watched media. Some along with T.V. also consider that advertisement in local newspaper is a preferred media. Magazines, Word of mouth also act as sources of publicity. 55 56 . 24 % consider quality as one of the essential factors why HCL laptop is demanded.Important Factors of HCL laptops Important Factors Quality Aesthetic Appeal Cost effective After sales service Availability Responses 12 5 17 6 10 Percentage (%) 24 10 34 12 20 34% of the respondents in Guwahati are aware of the fact that HCL produces cost effective products. A section of the respondents 10% consider the availability of HCL laptops as one of its essential factors. Some of the feedbacks are noted below: • • • • 5 Years Guarantee. 10 Years Guarantee. The respondents of others which include 38% of the respondents have cited different preferences. Another 22 % of the people are content with 1 year guarantee. Complete Replacement.Most preferred Guarantee scheme Guarantee Schemes 1 year Guarantee 2 year Guarantee Others Responses 11 20 19 Percentage (%) 22 40 38 40% of the respondents prefer 2 years guarantee. 57 . Battery Replacement. Rankings of various Brands in Guwahati market as per customer’s feedback RANKINGS as per responses provided by the customers Brands Acer others Lenovo HP HCL Compaq 12 8 5 18 18 13 8 7 10 16 12 9 1 2 3 4 3 2 6 10 15 12 5 21 13 3 1 5 3 6 15 10 1 0 2 1 7 11 25 0 1 3 0 After tallying the responses the following ranks are derived:Brands Compaq 1 Lenovo 2 HP 3 HCL 4 Crompton Greaves 5 others 6 Ranks 58 . .Display – An essential part of laptop selling or not? Importance of Display Yes No Responses 40 10 Percentage (%) 80 20 80% of the customers feel that display is certainly a significant part of laptop selling. availability of products etc. brands dealt in. there are some (20%) who do not agree and think that display is not an integral part of laptop selling. 59 . However. It is only suitable product display which provides an overview to the customers shop/ dealers. which finally helps in selling. Preference for type of Laptops. Type of Base/Premium/Super Premium Laptop Economy Range Laptop Responses 27 23 Percentage (%) 54 46 60 . 61 .54% of the dealers in Guwahati prefer to purchase base/premium/super premium fans where as the remaining 46% consider purchasing economy range fans. 25% of the dealers feel that the demand level is medium. • . The dealers of Guwahati (75%) are of the opinion that the demand level is pretty high.4 Overall Findings of the study: • The findings of the study reveal that HCL holds 4th position out of all main brands operating in laptop business in Guwahati which have been studied. They told that fan sales mostly from mid August to end of February& after that the sales decline slowly. 3. in terms of market share. However. Product Catalogues. Guwahati market –Quality 30%. The study reveals the following reasons why a brand of laptop sales most as per the responses provided by the consumer.• The study also reveals that Television is the most preferred media of advertisement in all the three markets & the dealers feel that Lenovo is the no. A dealer in Guwahati also felt that attending to complaints & advertisements are the two best ways for enhancing sales. The survey also reveals that additional cash discount is the best sales promotional scheme which is desired by the dealers. Apart from these. the people are more towards purchasing the economy range of laptops under company brand. Brand Image 24%. Some also favour gifts & cards. Arrangement of product display in the regions is given below: 80% consumer thinks it is an integral part of laptop selling. Display in public place. • • Product display at new construction sites with big banners & hoardings. but are of the opinion that these attract customers more. However it can be added that Branding as an essential display technique is yet to gain full momentum. The enquiry reveals that in Guwahati. some of the dealers also suggested a few more display methods which can help in increasing fan sales. • • • Display through advertisement in local newspaper. Price 18% • • • • Display is considered to be an integral part of fan selling by most of the consumer in Guwahati. 62 .1 company when. Providing better looks to the showroom. it comes to attracting customers through promotional measures. 20% customers are of the opinion the factor that influence them to buy laptop is price and brand image. The study reveals what people mostly look for in HCL laptops. 63 . This indicates that 46% consumer economic range of laptops. Quality. In case. Important factors common to all the markets are: Cost Effective. • The study also helped in finding out the factors which influence a customer to buy a laptop. Base/ Premium/ Super Premium range (54%). • • • The study also reveals that most of the people in all the three markets are aware of the laptops being manufactured by HCL: as compared to other manufacturers. the no. Availability In the question of preferred price range for the customers.1 factor is quality 30%. thus it provide an ample opportunity to the HCL laptop manufacturers to target the potential buyers who prefer economic range of laptops.. the findings are as follows: Guwahati market – Economy range (46%).HCL is known for its economic range of laptops.• The study on customers in all the three regions revealed that the customers are more or less aware of all the major brands that are part of my study. 3.3. 6. 7. Adopt a mix of volume driven and value added strategies to enhance net sales realization. Ensure a healthy order book position. Ensure prompt deliver and customer service especially to the dealer/stockiest network 2. quality assurance/ up gradation and niche development. institutional segments and actual users.5Marketing Strategy: 1. Create brand equity through a sustained market research programme. 4. 64 . Ensure assured volumes through direct marketing / relationship marketing initiatives with the government. Enter into strategic alliance with other dominant industry counterparts to stave off the growing clout of the medium scale units (“CO-OPETITION”). 5. Attempt growth in export markets through appropriate pricing. The essence of planning is to find out the feasible alternatives are and reduce them to set on which decision can be made.6 ADVERTISEMENT INTRODUCTION Advertising is providing information drawing attention and making the society aware of a product. Advertisement serves a wide variety of society and tends to bring about harmonious advantageous adjustment between and organization and the community and gains its favorable recognition. A complete advertising plan reflects the results of the planning and decision making process and the decision that have been made in a particular product market situation. It is a message that is a designed to promote or sale a consumer goods. And to communicate in an effective way there are different sources like print and electronic media which enhance the proper message to every corner of a nation with its way of presentation and under a limited time it serves people by aware of a particular product organization or institution and motivate public to setup their goal in the desired and influencing behavior. In many cases. 65 . It is economical since it can transmit public relation messages to a large number of readers view or listeners at low cost. The planning and the decision making process being with an through analysis of the situation the advertise faces and the development of marketing strategy. opportunities of the companies involved . It is a powerful propaganda weapon used to communicate with both internal and external public. it means that the new research studies will be undertaken as well as relying on company history and experience. threats. The development of an advertising plan essentially requires the generation and specification of alternatives. The development of marketing strategy should begin with situation analysis and a comprehensive examination and analysis of all important external and internal factors operating in a particular situation.3. This includes assessing the strength weakness. Marketing process includes the long run vision and objectives of the company as well as an articulation of the specific strategic position it will aim to occupy in the market place in the years ahead. ADVERTISING AN MARKETING PROCESS The major activities of advertising management are planning and decision making. Local news papers and broadcast media are used to inform the employees about company policies. Its purpose is to create a favorable public image and to make the aware about a particular thing. because every publicity creates a deep impact on people’s behavior. It is the fastest and most effective way to transmit the messages of a company to the public. IMPORTANCE OF ADVERTISING TO SOCIETY Advertising is a strong tool used to communicate with both internal and external publics. the advertisement creates its demand. And this even help the public to acquire proper knowledge and it even helps on company to create its goodwill by expressing its plans and motivate in an appropriate way. shareholders and distribution. place and accomplishments. competition. 66 . secondary data source which is purchased from research suppliers. customers. It sell the TR messages to a large number of reader. environmental factors. Through advertisement an organization rectifies its misconception that has been created in the market by keeping the exact profit record and by increasing number of manufacturers its secures the goods suppliers. Thus. there advertisement is a strong source to communicate with public. A product does not sale on its merits above. Depending on its way of the presentation it creates curiosity among the public. viewer or listeners at a relatively low cost per individual. Such research flows from the company and its agencies research efforts. product. Advertisement is used to identify or adoption of a product. service or idea through various paid sources of communication like the print and electronic media to a give the exact information to the public. Situational analysis invariably involves research of some kind.A complete situation analysis will cover all marketing components and will involve finding answers to dozens of question about nature and extent of demand. cost distribution and the skills and financial resources of the firm. but current market an environment condition what the situation is now can only be adequately assessed by research. it is seen where though counseling or through exhibition a person can transmit its message to a limited group of people. The purpose of advertisement is either to disseminate simple information or to motivate or persuade or influence people or to render an account or an explanation to the readers or to viewers. managerial experience or the creative teams inherent imaginative abilities. which is based on conventional wisdom. Manufacturers normally use intermediates for taking their products to the users.7 DISTRIBUTION CHANNEL A successful manufacture is the one who can get the product produced to the user in the right time at the right place. They don’t resell products. 3] Wholesale/Stockiest/Distributor: They are also large operators but not an level of the marketer/sole selling agent. The different type of intermediates and their characteristics are 1] Sole selling Agent/ Marketer: He is the one who takes the responsibility of distribution on behalf of the manufacturer and has large marketing resources at his disposal. They sometimes perform the job of a wholesaler and sometimes that of and retailer. Their importance emanates from the functions they perform. The intermediates bear variety of names. they perform a number of vital distribution functions. The success of any manufacturer is dependent on the proper networking and management of the intermediates between the manufacturer and the end user. they simply act as the agent/representative of the manufacturer. Firms rely on the marketing channels for generating customers’ satisfaction and for achieving differentiation over competitors. 4] Semi-wholesalers: Semi wholesalers are intermediates who buy product either from producers or wholesalers in bulk and resell the goods to retailers in assortment needed by them. 2] C & F Agent: They are the carrying and forwarding agent for the manufacturer. All such intermediates constitute the marketing channel.3. In order to be successful in the business a manufacture must have the maximum market penetration. 67 . Channels play a pivotal role in marketing. They are at the bottom of the distribution hierarchy. Strengths and Weakness are internal factors. Opportunities: 68 . working under wholesaler/stockist/ distribution/ semi wholesalers. Weakness.5] Retailer/Dealer: Retailer sells good to household end consumers. The stocks kept by the retailers are operational stocks necessary for immediate sale at the retail market. HCL is a very profitable organization earning in excess of million dollars ($) in recent years. unfortunate for HCL they have none Due to lack of awareness of HCL laptops among customers the sales of the product are low. In this analysis.8 SWOT Analysis A SWOT analysis is strategic planning tool used to evaluate the Strengths. Prices of HCL Laptops are comparatively much lower compared to the products of other brand. Weakness:     People often complain that they are not satisfied with the performance and service of HCL laptops. convenience and a wide range of products. It has a reputation for value for money. HCL follows policy like replacement and free repairing and other after sale service. HCL SWOT Analysis Strengths:     HCL is a powerful laptop brand. Opportunities and Threats involved in a project or in any other situation requiring a decision. 3. Opportunities and Threats are external factors. The organization which have celebrity as their brand ambassador for their product have been successful in boosting up their sale . It is the first stage of planning and helps marketers to focus on key issues. The organization doesn’t have diversified range of laptops. However. where the company can look into to cement its place as the market leader in these areas. It provides vast opportunities to its producer to capture the market.  There is an wide market which haven’t been covered but the people are ready to welcome the brand. in my study of the laptop business. The organization shouldn’t only think about the Indian market. The study included extensive collection of data & their interpretations to get an idea about the laptop market. it will topple everyone. 4. in the study. it has already become the market leader. I would like to add that.“Consumer perception regarding HCL laptops in Guwahati. 4 Recommendations& Conclusion: This chapter deals with the recommendation & conclusion drawn from the project.1 Recommendations: At the very outset. So. etc are continuously doing their R and D work on their products. HCL is already an established brand in all the markets.”. On some points. it has been seen that people prefer economy range laptop with added features that they get in a base/premium/super premium laptops of company brand.  Threats:     Large number of competitor operating in the market. COMPAQ. • HCL operates mainly in the economic range of laptop. 69 . HCL has done remarkably well. if the company can launch in economy range. However. Laptop market is a growing market. rather it should make allies with other organization to capture the global market.. Competitors have come up with aggressive sale promotion activities which is likely to affect HCL sales Competitors like HP .  The company should always try to bring innovative products into market which may offer new opportunities. LENEVO. I have identified certain areas. In the areas under study HCL is in fourth position as per market share. • Awareness about new range of laptops can be increased by employing local media i. On a concluding note. I would like to add that HCL has a very bright future especially in laptop business & it is just a matter of time before it becomes the market leader. People still have a vague idea about the whole thing. • 4. In course of the study. data has been collected from Dealers and Customers of the above mentioned regions. The study also reveals that HCL has tremendous potentiality to become the market leader in laptops business in all the regions..e. Overall analysis of the data received from both the market is done and recommendations are made accordingly. Large no. steps can be taken to reduce this myth. The study has been performed in regard to the complete consumer perception about HCL laptop in Guwahati. So. For educating people about the quality & other exclusive features. Appropriate statistical tools have been employed to analyze the findings from the survey. it was found that some customers have a notion that the products of HCL are not known for their looks and performance.. It has been observed that HCL has already established itself in Guwahati market. local channels & local newspaper.2 Conclusion The study is done in a confined area within Guwahati. extensive promotional measure at local level can be increased to achieve greater sales. 70 . of customers are aware of this brand’s presence in the market. To accomplish the project. 5.G. Shibajee Bhattacharjee. Consumer preference about HCL laptops in Guwahati.B Road. I assure that the information given by you will be kept strictly confidential and used only for academic and research purpose. Thanking You. APPENDIX Dear Respondent. R. Guwahati. Darwin School of Business. I am pursuing my summer training project on topic “. Name of the Dealer: Address: 71 .” I request you to kindly give some precious time of yours in filling up the questionnaire and thereby extend your co operation. Are you an authorized dealer of any brand? Compaq HP Lenovo Dell Acer HCL Others 2. Which are the other brands you deal in? Compaq HP Lenovo Dell Acer HCL Others 3.1 QUESTIONNAIRE FOR DEALER 1. amongst these which brand sales most from your showroom: Compaq HP Lenovo Dell Acer HCL Others 4.5. In the list below please mention the approximate last year’s sales: Fan Brands Compaq HP Lenovo Dell Acer HCL 1ST Quarter 2nd Quarter 3rd Quarter 4th Quarter Total 72 . If yes. Which company assists you most. Who are your potential purchasers? Government houses Re-sellers Others Corporate houses Individual Households 8.Others 5. Frequency of visit by Company sales people? 73 . According to your view point. Which brand is effective in pulling the customers through promotional measures? Compaq HP Lenovo Dell Acer HCL Others 13. which is the effective promotional measure? T. is there any effect of promotional measures on the sale of laptops in your territory? Yes No 11. to meet customer complaints? Compaq HP Lenovo Dell Acer HCL Others 9.V. What is the demand level of laptops in the market? Low Medium High 6. News Paper Display at retail point Word of Mouth Banners On road display 12. Which company offers more variety of laptops? Compaq HP Lenovo Dell Acer HCL Others 10. Which brand claims the maximum demand? Compaq HP Lenovo Dell Acer HCL Others 7. Are you aware that laptops can contribute significantly in reducing Global Warming? Yes No 16. Are you considering of taking exclusive dealing of some other brands? If yes please specify. What is your company credit policy? 74 . What are the measures that a company takes to build customer relationship? Frequent visit by company sales people policies Anniversary wishes Regular meetings and conferences Regular communication on schemes & Very cooperative 19. 20. Do you think customer relationship is important for selling a particular brand of fan? Yes No 17. Which company receives the maximum number of customer complaints? Please give rank. If yes. Compaq HP Lenovo Dell Acer HCL Others 15.Weekly Monthly Half Yearly Yearly No Regularity 14. What is the replacement policy of your company? Replacement under warranty and guarantee Replacement in case of damage or broken Replacement in case of old stock / backlog 21. What is the process of giving guarantee? From the date of sale From the date of manufacture Others (Please Specify) _____________________________________________________________ 22. which company is effective in building customer relationship? Compaq HP Lenovo Dell Acer HCL Others 18. Do you consider laptops to be a seasonal product? Yes 26. Please rank.Credit limits: _____________________________________________________________ _____________________________________________________________ Cash discounts: I) Advanced Credit period: 30 days 45 days 60 days 75 days 90 days (%) II) 0-4 days (%) III) 5-15 days (%) IV) 16-31 days (%) 23. What are the sales promotional schemes for laptops which attracts you or your customers most? Additional cash discounts extended warranty Free assured gifts Any other Scratch & win cards 24. If yes. according to you. how do you purchase during the off season? 27. What is the reason a particular brand of laptops sales most? Brand image Advertisement Price Warranty/guarantee BEE Star rating No Quality 25. the market share of the following (as per sales from your outlet / sales in your town) 75 . Do you always purchase same brand of fan? Yes . What influences you to purchase this preferred brand? Brand Image Quality Emotional biasness Price Preconceived idea about the brand Advertisement After sale service Influenced by retailer/sales man Past good experience Word of mouth No 76 4.001-20000 20001-25000 25001.2QUESTIONNAIRE FOR CUSTOMERS (Please tick the appropriate boxes) Name: Sex: Male Age: 0-25 Female 25-50 50-75 75 – Above Businessman Housewife Occupation of the respondent: Service Students Others Income Level of the respondent (in Rs.000 15.Company Compaq Rank HP Lenovo Dell Acer HCL Others 5. What are the brands of laptops available in your local market? Compaq HP Lenovo Dell Acer 10001-15000 HCL Others 2. Which brand of fans do you mostly prefer? Compaq HP Lenovo Dell Acer HCL Others 3.): 0-5000 5001-10.Above 1. Word of Mouth Banners On road display Referred by shopkeeper News Paper 9. What guaranty schemes/policy you prefer most? 1year guarantee 2 year guarantee others (please specify) __________________________________________________________ 77 . Which medium of advertisement you prefer most? T.5. What is your convenient mode of buying a laptops? Directly from company Product display showroom Distributor Others Dealers The shop next door 8. why? Poor Brand Image Quality Price Low Durability Poor after sale service Word of mouth Emotional biasness 7. From where have you come to know about your preferred brand? Articles Magazine T. If yes. Which company advertises in your preferred media? Compaq HP Lenovo Dell Acer HCL Others 11. What are the important factors of HCL laptops? Quality Performance Aesthetic appeal Availability Cost effective After sale service High 12. why? Brand Image Quality Advertisement After sale service Price Warranty/ Guarantee Latest & Trendy Models 6. If no.V. Magazine News Paper Articles Word of Mouth Banners On road display 10.V. Please rank. which of the display techniques influence you most while purchasing? Point of Purchase Display Showrooms Branding No Any other. the market share of the following: Company Compaq Rank HP Lenovo Dell Acer HCL Others 14. If yes. please specify_________________________________________________ 16. What do you prefer? Base/ Premium/ Super Premium Fans Economy range laptops(under company brand) 78 . according to you. Do you consider display to be an integral part of laptop selling? Yes 15.13. com Books and authors: • Marketing Management by Kotler and Keller • Marketing Namakumari Management by Ramaswamy and 79 .com • Online Information: www. Bibliography • www.wikipedia.google.com • www.6.hclinfo. Since the study is exploratory in nature. similarly this study also faces certain limitations. This exposes it to the threat of being accurate & authentic only to the extent of authenticity. The study also is vulnerable to biased responses of the respondents.7. • • • • 80 . there is ample scope for further research in this field of study. Limitations of the study: Like everything in our world is not white or in other sense perfect. The sample customers selected in each area of Guwahati may not also represent the true universe. honesty & sincerity shown by the respondents. The project which has been completed within a confined region & limited time frame may also stand as a limitation. • The study is entirely based on primary data collected from respondents.