Indonesian Women’s FashionMinistry of Trade of The Republic of Indonesia INDONESIAN WOMEN FASHION 1 Handbook of Commodity Profile “ Indonesian Women’s Fashion : The Inspiration of New Style ” is developed as part of national efforts to create mutual beneficial economic cooperation and partnership betwen Indonesia and wold comunities. Published in 2009 by : Trade Research and Development Agency Ministry of Trade, Republic of Indonesia Cetakan Pertama 2 INDONESIAN WOMEN FASHION INDONESIAN WOMEN FASHION 3 Introduction The Trade Research and Development Agency is constantly making efforts to collect, analyze and present information on various products manufactured in Indonesia through printed media, and here we proudly present information on the fashion industry of Indonesia. The Women’s Fashion book gives useful and relevant information about women fashion products and creative industry initiated by Fashion designers who dedicate their expertise and craftsmanship for the Fashion development. The designers’ creativities contribute and give big influence not only to the women Fashion world itself but also to the global trade. This book will discuss about Women’s Fashion development in Indonesia and the Indonesian designers’ efforts to enter the international fashion world. The reader will enjoy reading the historical development of Indonesian Women’s Fashion, which is highlighted from 1960s to date. More interestingly, people will get the knowledge on some traditional cloths and basic materials used by the designers who have introduced a new approach in combining Indonesian elements with international-style fashion design. The book will also give a picture on Indonesian ready-to-wear products which are produced by the garment manufacturers, ranging from small, medium and big manufacturers. The Indonesian garment industry has developed to a more mature stage and has entered the world markets. Data will be presented to picture out its development. We hope that the readers will find this book informative and enjoyable. Muchtar Head Trade Research and Development Agency (TREDA) 4 INDONESIAN WOMEN FASHION Minister of Trade Republic of Indonesia Message It is our honor to share with you the information on the Indonesian fashion designers’ merchandises, one of the special types of numerous lines of Indonesian creative products. Indonesia’s rich cultural beauty is reflected in the creation of the designers’ fashion that blend various cultural touches. The creativity of Indonesian designers has enriched the conventional world of fashion. Over the last five decades since the growth of the textile industry, Indonesian designers have started to take part in creating fashion designs for local consumption. And, with the increasing awareness of Indonesian cultural heritage, Indonesian designers search out new inspiration by utilizing more traditional aspects in their cuts and designs, including the use of traditional Batik and hand woven cloths from different provinces. In the past, the fashion may not be considered as an important industry, however with more professional management in the production and business method it is now counted up more as the new industrial business which brings revenue to the country. Indonesian fashion designers have made substantial inroads into the international market by working with partners who have good understanding of the fashion industry in achieving maximum benefits with more economical costs. The Indonesian Government and designers’ associations work collaboratively with private sectors to boost up the fashion business by organizing exhibition, trade mission, design competition and other business events. Some of the senior designers have had mature business and play important role in the export of fashion garments. This booklet is presented to the readers who are interested in exploring the richness and economic potentials of Indonesian women fashion. Mari Elka Pangestu INDONESIAN WOMEN FASHION 5 1 5 15 6 INDONESIAN WOMEN FASHION . 25 31 INDONESIAN WOMEN FASHION 7 . 8 INDONESIAN WOMEN FASHION . 900. It is predicted that creative exports would increase in line with national export growth targets. 1.000 in other areas. Creative industry exports were worth an average Rp 70 trillion over the same period. Of all Indonesia’s creative industries. international industry as a result of the rise of world-renowned fashion houses and fashion magazines.In the Land of Fashion Beauty Fashion is any mode of dressing or adornment that is popular during a particular time or in a particular place. The term fashion is frequently used in a positive sense.3 million of which are in fashion. as a synonym for glamour.000 in craft.3 percent of the national GDP. beauty and style.5 trillion. INDONESIAN WOMEN FASHION 1 . as nowadays the garment industrialists would need to use the designers’ expertise to catch up with the world’s fashion trends. with annual growth of around 30 percent. Fashion increasingly became a profitable. Our data show that Fashion has been one of the biggest parts in the Indonesia’s creative sector. No one denies that the work of fashion designers have big contribution to the ready-to-wear garment industry. serves as a reflection of social and economic status. From 2002 to 2006. This book will discuss particularly about women’s fashion. with a peak in 2006 of Rp 81. 200. absorbing some 5. fashion goods contributed the most to the export figures. In this book the term Women Fashion will be used in a business sense which relates to fashionable clothes or garments as the creative industry created and produced by fashion designers and business sectors. the creative sector contributed an average 6. a function that explains the popularity of many styles throughout costume history.5 million companies. from generation to generation.000 in graphic design and some 25. equivalent to around Rp 104. presently comprises around 2. Trends and season of fashion are mostly driven by the fashion designers who create and produce clothing articles. It changes from one period to the next. between 10 and 15 percent. however the garment manufactures will also be discussed to see the picture of the two products in Indonesia.68 trillion.4 million workers and ranked fifth among the Indonesia’s top export commodities. Harry Dharsono. In the later time of the history. Indonesia’s fashion world has demonstrated the potential of its vast pool of talent. Since then the traditional costumes harmoniously subsisted well together with the western style designs until today. Poppy Dharsono and Ramli had marked Indonesia in the international world fashion through their creation and fashion parades 2 INDONESIAN WOMEN FASHION . Fashion in Indonesia has developed well in recent history. the Kingdom of Sriwijaya (Palembang) traded its natural resources for the Chinese silk and pottery. In its early development the Indonesian Fashion were tended to emulate the western styles both the materials used as well as the designs.The History of Fashion in Indonesia Historically. since 700 to 1000 BC. While Indonesian older people generally were more comfortable with traditional costumes. especially for attending special events. The 1970s appearance of Iwan Tirta. Malaysia and the surroundings. textile and cloth had been documented as one of the important product bartered or traded among the nations and kingdoms in South East Asia. As an example. The business relations had been very importantly noted in the development of textile and costumes in Indonesia. Since the appearance of Non Kawilarang and Peter Sie. Indonesian textile and costumes were very much influenced by the European culture and trends of the Dutch Colonial. Prajudi. they traded for cotton. the younger people more commonly wore the western styles. in the 1960s. and with India. adding up to the existing list of designers such as Arthur Harland. In the 1990s when the globalization issues and the vast development of advance media technology such as the internet. Chossy Latu. Ministry of Trade. such as Samuel Wattimena. Susan Budiarjo. Pia Alisjahbana the influential women who managed the magazine initiated the first Annual Fashion Designer Competition in 1979. Sally Koeswanto. Raizal Rais and Itang Yunaz. trade missions as well as cultural missions. Dandy Burhan. Obin. Arantxa Adi. the new women’s magazine that began publishing in 1972. Biyan. providing a broader spectrum to the national fashion at this era. involved them in international exhibitions. In 2000s more new names added up to the long list of Indonesian talented designers who has her or his own characteristics and independent styles such as Adrian Gan. Thomas Sigar. Up till now. became famous and this brought positive inspiration to other designers such as Biyan. Adrianto Halim. trade fair. Kiata Kwanda. The efforts and hard works of the young designers were supported by “Femina”. Carmanita. All have made the Indonesian traditional costumes reborn among the youngsters and those who appreciate traditional art. Their names established a historical point of departure for the development of Indonesia’s fashion industry. In the following decade Indonesia’s fashion world recorded greater progress. Edward Hutabarat. Edward Hutabarat and Anne Avantie dedicate their creations to the traditional costume ‘Kebaya Blouse” with modern touch and accessories. Adjie Notonegoro and Eddy Betty. European countries and Australia. Tri Handoko and Irsan. for example. substantial opportunities for fashion designers to develop was provided by the Indonesian Government. While others create western style designs. and Stephanus Hamy.Ghea Panggabean. The event became a landmark. the easy access to world fashion news and trends had helped the designers in creating more variety of fashion especially the glamorous western style. who introduced the ball gown with rich beautiful beads and crystal. particularly in leading fashion countries like the United States. In that era. INDONESIAN WOMEN FASHION 3 . beads and crystal as fashion accessories are still favored in Indonesia. producing many young talented fashion designers winners. at home as well as overseas. For example Sebastian Gunawan. Corrie Kastubi. which pays a lot of serious attention to the fashion world by presenting world’s fashion news and trend. 4 INDONESIAN WOMEN FASHION . Bali. INDONESIAN WOMEN FASHION 5 . and intricately patterned with gold or silver threads. Lombok and Sumbawa. Central and East Java. Sulawesi. Waxed hand drawn or printed intricate design cloth mostly from Java and also found in other particular parts of Indonesia such as Sumatra. classic golden thread woven cloth from Sumatra. Some of these supporting materials and ornaments are produced locally but some are imported. Common fabrics used in traditional cloths are mostly natural fiber. Woven tied dyed cloth from all parts of Indonesia like West Kalimantan. Bali. North Sumatra. South Kalimantan. South Sulawesi. cotton and silk. To enrich the appearance and the style exclusively and glamorously. West. The phenomena have been very positive as they empower the local people in the regions to revive the cultural heritage. Nowadays the designers decorate their fashion with many kinds of natural and man-made gem stone.Fashioning an Industry: The Boutiques and the Designers Traditional Cloths for Fashion Besides using modern textiles. Sulawesi. Kalimantan. East Kalimantan. The metallic threads stand out against the background cloth to create a shimmering effect. Lampung. East and West Nusa Tenggara. including the production of local fabrics. • Songket . West Nusa Tenggara and Papua. Take as an example. Bali. The raw materials and the col- oring of this beautiful woven cloth come from the natural source of Kalimantan rain forest. West Sumatra. which are seasonal and changing along with the change of the fashion itself. lace and ribbons. Indonesian young designers have been inspired by the cultural heritage which reflected through local traditional cloths and fabrics such as: • Batik. The Indonesian government has been conducting some programs to help people in every provinces in reviving the cultural heritage. • Tenun Ikat. woven tied dyed cloth from Sintang District is one of many cloths which inherited by the ancestors of Dayak people in West Kalimantan. the Fashion designers variety of clothes’ supporting materials and ornaments. beads. It is hand-woven in silk or cotton. embroidery thread. South Sumatra. Maluku. aspiring designers from the provinces to make further endeavor. Iwan Tirta’s Batik fashions are designed for many occasions such as formal. the place to go for young. Haute couture as well as ready-to-wear clothes are available in this city. his designs are distinctly western in style in changing the image of batik. a central place where top designers’ collections are produced and offered. Although she 6 INDONESIAN WOMEN FASHION . Piere Balmain. who are financially strong and top celebrities.Women’s Fashion in Jakarta Jakarta being the Capital City of Indonesia is a Fashion City. has invited several designers to give fresh look to traditional attire with new patterns. Many of the designers have worked together with conglomerates and industrialists in order to manifest their intricate designs through the production of ready-to-wear fashion with modern factory process. due to the fact that the products are consumed merely by selected people. while processing textile of this type into modern wear. Poppy Darsono is a talented and dedicated fashion designer who had successfully built her fashion business in 1977. the famous western designer had ever asked him if he could copy the idea of sarong that Iwan Tirta designed. Iwan Tirta is successful to combine the west and the East. however. Jakarta has become the center of business. Once young models. The size of production of the haute couture or high quality and exclusive gowns is not yet large enough as compared to the garment ready-to-wear industry. With Iwan Tirta began his career as a designer in the 1970s and can rightfully be called the pioneer his fashion training obtained in the Netherlands. Her ambition to develop the Indonesian fashion had drove her to found the Indonesian Fashion Designer and Entrepreneur Association (APPMI) and she has also been active in other organizations such as the Association of Indonesian Garment and Accessories Suppliers (APGAI) and the Indonesian Chamber Of commerce. as well as for exclusive gifts. Boutiques or in the luxurious malls. even the designs originated from the traditional sarong with tube form. the first Indonesian designer who formally studies fashion design since 1950. artists or designers start to become famous. a group of traditional clothing enthusiasts. The Wastraprema. office wear. they would move to Jakarta. traditional clothes like kebaya (blouse) and sarong continue to hold their own as many women still choose them for special occasions. he admitted that he used the technology from the West. but later in 1980 she started setting up busi- ness for ready-to-wear garment. Top designers operating their Fashion Houses and Boutiques in Jakarta are among others: Peter Sie. initially for au couture. either in the Designer’s Houses. Along with the local comeback of elegant gowns. casual wear. creates designs blend- ed with ethnic scene. She has been ex porting her products to Japan and she owns boutiques in downtown Tokyo and Nagoya. she sends orchid designs with the styling of embroidered kebaya (a woman’s blouse with the front pinned together). Obin is part of the new generation of batik designers using soft color motifs on textured woven cloth. In his early career he was focusing his designs to stage costumes for artists and celebrities. participants and chairmen alike were designed and made by her company. women are free to wear batik by simply tying it around the body. particularly to Singapore and Malay- sia. Ghea has cooper ated with The Aseana Boutique on the first floor of Surya KLCC. leaving their hair flowing freely and giving a more relaxed impression to the fabric. Some of his ethnic-influenced ready-to-wear designs are sold in some department stores in Jakarta and other big cities. Her garments are sold in Europe. Ghea Sukarya Panggabean. this has brought Carmanita at the top of the Indonesian fashion industry with her trademark batik on lycra fashion items. Samuel Watimena started his career in 1979 when he became the first winner of Fashion Designer Competition in Jakarta.wear garment. Since 1985 Samuel has been empowering people to revitalize traditional woven and tied dye cloths in Tanimbar (Maluku). With her designs. he is now focusing his business on ready-to. especially the materials she uses. In Singapore her collection is represented by government-owned MJ Joaquim Boutiques in Liat Towers and The Millenia Walk. under the trademark of Ramasankara.000 uniforms worn by umpires. Local ethnic materials have always inspired him in his de- signs. Ghea is long considered Indonesia’s top talent in exposing ethnic art as main them of their fashion collections. Sumbawa and South Sulawesi (Makasar). especially the Indonesian traditional woven and tied dye cloths made of cotton and silk. batik scarves and embroidered items in the ready-to-wear style. INDONESIAN WOMEN FASHION 7 . as a designer she still focuses her attention on the domestic market and concentrate on the local fashion sector. whose motto is a style with a difference. Carmanita’s influence in the fashion world extends well beyond the catwalks. Carmenita. batik gowns. Most often. is a rare combination of strong business woman and talented artist.has 20 years experience in exporting jeans and fashion garments to the United States and Germany. Her works are popular among women not only because of their novelty value but because they have liberated them from the conventional dictates about wearing batik cloth. West Timor. as were the 1997 Southeast Asian Games—16. however. Japan and Malaysia and have appeared on Fashion TV and CNN Asia. Prestigious hotels such as the Hilton in Bali are adorned with her fabrics and designs. She has made good achievement by maintaining her ASEAN markets. while in Malaysia. Moslem wear and traditional kebaya dresses. The ultra femininity of chiffon dresses with tiny embroidered ornaments and beads have made them popular among women in Jakarta and Singapore. has introduced a new approach to a dress for Indonesian women. but revived for modern times. His success is attributable to the glamorous presentation of the blouse: laced and brocaded with tiny ornamental roses it is feminine and beautiful. Edward stayed true to the kebaya. Almost all local designers then ad- opted the kebaya dress and its modifications. Palembang in South Sumatra. one of the places where 8 INDONESIAN WOMEN FASHION . Makassar and North Sumatra Biyan. Bali. marrying orien- tal elements with international-style fashion design. long known as the trademark of Asian fashion. It was him who started kebaya mania in 1996. as well as creations made out of songket traditional embroidery. His presence is important in Indonesian fashion because he continues to stimulate Indonesian women to wear the traditional blouse despite the overwhelming saturation of evening gowns in the market. This “”East Meet West”” finds expression in gowns marked by touches of craftsman- ship. His creation varies from casual. Ramli has been on the fashion business for 34 active years in Jakarta. While many other designers turned to the West for their influences. Edward Hutabarat is long known for his pas- sionate approach to kebaya (traditional blouse) dresses. evening. He explored new styles of the kebaya coupled with various traditional woven textiles from East Nusa Tenggara. Oscar Lawalata. INDONESIAN WOMEN FASHION 9 . he persisted and he is now successful in carving out his own niche in the market. His statement is that evening gowns are suitable wear for Indonesian women and cannot be dismissed as ‘Western’ fashion anymore. he can make creative talent into a business. while re- maining strongly modern in style. with floral- shaped sequined patterns adorned over fine cloth such as chiffon and lace. qualities that make him the darling of Indonesia’s high society. started his career in 1998 inspired by the Indonesia’s rich and diverse cultur- al beauty. Sebastian’s creations are all about luxury. He. Many did not believe that the fashion would ever catch on in the country. previous- ly drawn to designing for the teen market. His designs are unique in that. Oscar was awarded as winner at the London Fashion Week in February 2009. and has been do ing in the last few years with his XML trademark. they are influenced by traditional designs found in such areas as Sumatra or Bali. ethnicinfluenced ready-to-wear designs. elegance and elaborate techniques.he markets his works. he has now joined the ranks of innovators with gorgeous and sparkling attire. beautiful and gleaming fashion collection. Besides known for subdued. Didi Budiardjo is known as an evening dress designer who emphasizes the lines of his dresses and sophisticated patterns. Oscar Lawalata is a respected designer who combines traditional-style garments and textiles. which is crafted exclusively rather than mass produced. Being the winner of the International Young Creative Entrepreneur (IYCE) Awards 2008-2009 in London. He has established a synergy with larger companies. Os- car also presents modern. Sebastian Gunawan started to introduce his ball gown designs in mid 1990. But. 10 INDONESIAN WOMEN FASHION . especially in the City of Bandung. as characterized most of Bandung designers. Bandung offers not only its Cihampelas local jeans. shared INDONESIAN WOMEN FASHION 11 . rich of creativity in fashion designs. Although casual and contemporary designs are dominating the fashion in Bandung. The city’s fashion designers are working to make their names known and increasingly playing a more significant role in defining fashion in the West Java capital. a founder of one of the country’s first established distros. are very fashionable. Active Bandung fashion designers are among others: Deden Siswanto. Shierley Wargadidjaja and Malik. a city of clothing outlets. Local designer group organize Bandung Fashion annually to promote their creations.Women’s Fashion in West Java The inhabitants of West Java Province. a number of designers featured interesting works. His collection at one of the shows several years ago was broadcasted by international fashion channel FTV. went to work as a designer in a company making teen and children’s garments. they are inspired by contemporary Western elegant styles and ethnic designs. Ferry Sunarto. Several new names to be reckoned. Distros in Bandung Many of Indonesia’s fashion industry players in Bandung and other cities have been able to grow their businesses by relying on design power rather than capital strength. they sell the products to local markets through outlets which are visited not only by Indonesian. which used to be the center of youth style in the 1960s. In 2008 fashion event. for example. these designers are also creating elegant designs as well. Bandung does appear to have its own style and has made its mark through a unique contemporary casual style. In their designs and cuts. finished Intermodel fashion school in Bandung in 1987. Take Deden for example. and was chosen as one of the “”Top Ten”” of the show. “347”. The talented creative workers and designers of Bandung usually have their own creations without linkages to any other brands. He has taken part in a number of fashion parades and contests in Jakarta and other cities. Dendy Darman. receiving orders from other young customers. but also various kinds of stylish fashions. Deden’s design concept centers on Asian ethnic styles. while in the past it had been called “Paris van Java”. depending on the fashion trends of the year. he opened his own business and began to produce garments under the label D2N. before Jakarta took over. Bandung has become the center of fashion. their emergence comes from their own recognition that they must act to ensure that Bandung becomes a major player in the development of the country’s fashion. Distro (short for distributor outlets) was pioneered by creative professionals from Bandung. E-commerce has become one of the popular marketing tools of these young designers. as seen in the “distro” phenomenon. In the late 1990s. West Java. but also tourists from other countries such as Malaysians. with feminine and modern touches. Singaporean and others. which in the Dutch language means ‘Paris of Java’. Given the concepts shown by these designers. instead of being an also-ran behind dominant Jakarta. some of which have total revenues of up to US$ 100. employing a total of 150 people. because by complimenting to each other they can breed new creativity. Art and craftsmanship are grown productively in people’s creations. Afif Syakur is one of the top Yogyakarta fashion designers. Distros are usually established by communities and have grown big now. Yogyakarta designers organize Fashion parade and exhibitions annually to promote their creations. interested in arts and product design. colors and materials were more focused on the cultural and ethnicity which had resulted exotic creative products. His latest creation and designs were described as traditional meets futurism. Distro businesses are resilient because they dare to challenge ideas and can be flexible in managing their finances due to their small size. Women’s Fashion in Yogyakarta Since Yogyakarta is known as the center of batik. culture and nature. and has 5 stores including two stores in Singapore and Australia. He has actively participated in many exhibitions and parades outside the city. yet the fabric choice and metallic sheen were very much reflective of the designer’s leading edge adoption of galactic fashion. the cuts mirrored more traditional looks. The 14-year-old 347 now produces around 200 different t-shirt designs every month. The interesting thing is that distros are not competing as rivals. instead they complement each other.part of his story of starting the business from scratch. which pooled their ideas and built their first line of products using no more money than a college student’s monthly allowance. Not only the Balinese people who creatively 12 INDONESIAN WOMEN FASHION .000 a month. The 347 was set up by a surfing community. There are estimated to be around 1. at the Jakarta Fashion Week 2009. which is now included on UNESCO’s intangible cultural heritage list. the designers felt compelled to use batik as their main material for the fashion show.500 distros across Indonesia. managed by the young and creative. The artisans and fashion designers are also using the local woven fabric called “Lurik” in creating their masterworks. His cuts. including fashion and garments. for instance. Women’s Fashion in Bali Bali is a place where people find enjoyment of life and beauty of the Balinese people. Harmonious Collaboration A lot of fashion designers have made successful efforts in exporting their products to several countries overseas. various designer groups have been successfully facilitating trade shows since 2001. the garment producers would also work with fashion designers in accomplishing exclusive orders from local or overseas buyers. Bali designers organize local shows or even international fashion parades almost every year. marketing and supplying world markets. Bandung and Jakarta offer cutting edge fashion and new innovative prints. It is one of the most popular fashion events in Asia. designers from other provinces are bringing in various inspirations to their collections. which in this business relation they have common goal to produce high quality and exclusive fashionable garments. In the opposite. The show presented 50 both well-known and rising designers from 35 countries. To encourage the productivity of the fashion designers and indirectly to boost also garment export. but foreigners from various nationalities also work together with Balinese manufacturers to produce fashion garment either in small or big factories. 2008. who are already matured in producing. The 8th edition of Bali Fashion Week 2008 was conducted on 24-29 August. for the haute-couture clothes the designers would work exclusively by themselves.manufacture the fashion garment. In these kinds of occasions. Their main motto is to provide their fashion talents with the right platform. it is often that the designers work collaboratively with big garment manufacturers. INDONESIAN WOMEN FASHION 13 . Exclusively. so they can emerge on the international scenes. even their sales are not as large as compared to the manufactured garment exporters. designers from Bali. However. In accomplishing big orders of fashionable ready-to-wear garments. Although they had different views of the upcoming fashion trend. each of them shares one common mission: exploring Indonesian cultures. 14 INDONESIAN WOMEN FASHION SuicideGlam . means and supporting services. satin and velvet. linens. leather. rayon. suede. The industries are absorbing a great number of workers and giving substantial contribution to the foreign exchange reserves Most commonly used types of materials for Indonesian ready-to-wear garment are: Polyamide (nylon). clean water supply. polycotton. and other supporting services. drill. playing an important role in the nation’s economic development. the large number of Indonesian population not only becomes an asset for labor-based industry growth. ports. cotton. Indonesian textile and textile products industry has grown from a small sector to a major contributor to the country’s total industrial revenue. polyester. polyurethanes (spandex. but also an opportunity for the growth of science and technology-based industry. knitted cotton. The country’s government has categorized textiles and clothing as a ‘strategic industrial sector’. talon. telecommunication. such as main roads. Over the last five decades. and lycra). warehouse. viscose rayon. in order to facilitate the clothing and textile industry. Infrastructure and Industrial Facilities In addition to huge labor force. industrial land and industrial area. INDONESIAN WOMEN FASHION 15 . the Government has been improving the availability of good infrastructure. polyolefin. transportation. energy. denim. polyacrylonitriles (acrylics). corduroy. Production Facilities Labor Beside the raw material supplies.Supply of Textile for Garment Industry The raw materials for garment and ready to wear are mainly available in Indonesia as it is a textile producing country. Jakarta Special Region.835 353 1.410 282 1.372 340. East Java. Tanggerang and Bekasi) Central Java 14% East Java 6%.873 584. Bali. factories produce not only the brand name of their own. Banten.500 276. Japan and Hong Kong. either as a component of the whole product range. UK.265 238 Source: BPS-Statistic Indonesia. Ministry of Trade.300 668.405 511 1.786 2.SME 2003 -2007 Description Num. Indonesian Clothing Products . Sumatra 2% Yogyakarta 1% Fashion garment are produced both by small companies as well as big scale industries. Depok.550 2.840 3. or as a primary product. Ministry of Industry compiled 16 INDONESIAN WOMEN FASHION . Sourcing out is commonly found in the clothing industry. Bali 3%.000 2. Sumatra and Yogyakarta and West Java: West Java 57% Jabodetabek 17% *(Jakarta. of Company (Unit) Men Power (People) Production US $ mill 000 ton 2003 4.Garment Product Centers Textile and textile products including ready-to-wear fashion are produced mainly in West Java.177 484 2004 2005 2006 2007 5.569 2. Central Java. but they also receive orders with international designers’ names with international brands. mainly from USA. Bogor.700 426. 54 4. of Machine Men Power (People) Prod.100 319. of Company (Unit) Cap.318 306.155 500 897 3. Investment (Rp.632 482 6.021 467 5.921 666 857 2.189 436 5. Indonesian Clothing Products 2003 -2007 Description 2004 2005 2006 2007 2008 Num. The export of garment is 88% of total textiles and textile-products (TPT) production.289 324 28 3 77. Ministry of Trade.The clothing industry is mostly oriented toward export markets.565 620 5.253 368.984 294.368 595 982 4.015 415 232 40 77.80 Production Export Import Utilization US $ mill 000 ton US $ mill 000 ton US $ mill 000 ton % Source: BPS-Statistic Indonesia.899 367 53 11 80. Capacity (000 ton) 861 2.062 316.47 6.300 541 913 4.991 294. Ministry of Industry compiled INDONESIAN WOMEN FASHION 17 .533 397 68 11 80. and the table below shows the figures of garment production and export from 2003 to 2007.757 400 4.64 6.180 435.737 387 107 23 78. Bill) Num.00 5.588 516 4.100 350.520 408. the capital of West Java. Leading Garment Industries. Catrine Natali Pratama. Detta Marina. Busanaremaja Agracipta. Bali Nirwana Garment. Kizone International. Mega Nuansa Asri Pratama. scattered mostly around Bandung and some are in other cities within the province. which are also garment exporters among the biggest are Caterindo Garment Industry. it is about 57% of total garment production is produced in this area. Karwell Indonesia and Sainath Industrial. Sarana Kidahi Utama. but most of the Indonesian big garment manufacturers are operating in this area. Tasik and Tangerang The following are some major garment factories and exporters which are operating in West Java excluded Bandung: Anugrah Maju Perkasa. Suryapratama International. alone there are so many factories producing ready-to-wear garment and also textiles such as: Novafashion Garment. Multi Garment Jaya.Garment Industry in Jakarta Jakarta. ready-to-wear or mass product. Great Golden Star. and its surrounding regions. Wujud Nawangwulan. The products cover all categories like designers’ collection. Yulita Busindo. Mulia Utama Embroidery. Garment Industry in West Java West Java is the biggest production area in terms of garment. Namnam Fashion Industry . Hanson Industri Utama. Ricky Putra Globalindo. Inkosindo Sukses. Busana Cemerlang Garment Industries. Sukabumi. etc. such as Bandung. Dalia Tex Kusuma. 18 INDONESIAN WOMEN FASHION . is the second biggest production center after West Java which produces 17% of garment manufacture in the country. Laxmirani Mitra Garmindo. Even small and medium enterprises are also found in Jakarta. Progress Beautytex. The major companies operating in Jakarta. Bogor. Trinunggal Komara and many others Just in Bandung. Ungaran Sari Garment. and usually some of their factories are located in other cities. Asih Perdana Jaya. Masterindo Jaya Abadi. quality fabric and fashionable products. Europe and other countries under the international brand names of Ann Taylor. S. pants. The brands are: Silfina. Bianca. Mexx. They plan to expand their products and sales with the purpose of making the company one of the biggest centers for Muslim style fashion products. In 2009. Malang. Shafira Laras Persada is under the management of SHAFCO Enterprise which produces Moslem style wear since 1988. Jones New York. etc. Tessa. Two-way Tricot. Culture. more than INDONESIAN WOMEN FASHION 19 . founded 1965 in Bandung West Java. Georgette. a garment factory located in Bandung. Tisell. Innova. With its long experience. Samarinda. Malaysia) and 20 counters in reputable department stores. The other reason is that the employees and designers are committed and innovative in creating their designs. Yess. Sovi. Balikpapan. Gerry Weber. Comfort. Back Satin and other fancy items. such as Chiremen. The production capacity is currently 50 million meters of woven fabrics and 10 million meters of warp knitted fabrics are produced each year in a 20 hectare-factory employing 2500 personnel and labors. it is an integrated manufacturer of textiles. Under the SHAFCO Enterprise the company also produces other conventional fashion garment. Surabaya. including Penang. Shafira owns around 450 showrooms and outlets in 12 cities ( Jakarta. Oliver. Liz Claiborne. The production capacity reaches up to 240. Palembang. The product items are 100% polyester. Banjarmasin. Makassar. Marino. DaliaTex Kusuma acts as one of the materials supplier for Indonesian garment. Their main products are ladies’ blouses. Cirebon. light and medium weight woven fabrics in plain dyed as well as printed. and dress (casual & soft dressing). skirts. It produces garment with high technology using polyester light and medium weight woven fabrics to wrap it in knitted fabrics. Lands End. Shafira has become one of the Moslem style Fashion trendsetters dominating the middle and upper class market segment. Bogor and Medan . Rachel Lace. They have been doing business with buyers from USA. Warp knitted fabrics such as Tricot. This company adopts modern and professional international networking in order to get international market for Moslem wear. 20 years of experience. and Tom Tailor. especially in several Moslem countries. The success has been the result of high quality control done by the company. Masterindo Jaya Abadi. was established in 1988 with more than twenty years of experience. West Java. Warp knitted fabrics : Intermoda.000 pieces per month with 3000 pieces per style. Bandung. especially the ready-to-wear. who is actively devoting himself in the development of textile business in Bali. Krishna Kreasi is one among the garment companies in Bali. This company has already had good markets in Australia and New Zealand. Kuchit. Ayu Orchid. It produces a range of garment products for man. producing high quality garments since 1985 with the current capacity of 30. Austria. which actively producing quality fashion products. belts and shoes. Budi Artha. Khrisna Indotekstil. He has a lot of awards from the Indonesian Ministry of Trade and also from the European Union. including the accessories like hand bags. SuicideGlam 20 INDONESIAN WOMEN FASHION . Columbia. and synthetic leather. cotton. The owner of the company is the chairman of the Indonesian Textile Association (API) in Bali. Netherlands. Foreign buyers for the Kreshna Kreasi Fashion products come mainly from the USA and Puerto Rico. like for instance: Bulan Putri Sembada. Clothing Industry Fijar and others. Lia.Garment Industry in Bali Bali’s special attraction has added up to its fashion industry. Bali Busana. Mitragarment Indoraya. and specifically in Germany the brand name ‘Suicide Glam’ has been produced under franchised business arrangement. Most of the products styles tend to be casual glamour and modern using local poplin. The Suicide Glam Company was established in 1999 in Bali and started to produce fashion garment for young people who immediately became known and marketed in 2000 labeled as ‘Suicide Glam’ product.000 pieces per month using cotton and rayon . woman and children. Khrisna Kreasi. decorated with batik ornamental designs. was founded in 1984 as a division specializing in the production and export of garment for male and female.000 pieces per month for exports to USA. with the capacity of 120. embroidery. beading. INDONESIAN WOMEN FASHION 21 . The success of this company’s export is grounded by the exclusive design of the batik used. which really meets the western buyers’ tastes and specifications.000 pieces per month. Australia and Japan. amounting to 10. the company employs around 280 people permanently and 1. For summer and winter casuals. State Banks. a part of the Pacific Garment Company. sewing.000 pieces per month. Italy. embroidery and beading. The Sybra Sira Garment Company was established in 1991 in Jakarta and moved to Bali in 1998 producing women’s and children’s garments. the choices of fabrics include rayon. This company exports mainly to the United States of America and Australia. Australia. associations. cotton. women magazines etc. knitted cotton.200 freelance workers. A blend of Javanese and Balinese Batik is dominating the design of rayon fabric used in its fashion garments. Europe. Pacific Express. In providing business services to the buyers. USA and Australia . all of the garments are designed by professional designers in order to provide the best product and services. Spain. Main importers of the products are Jerman. Dianatina Ayu was established in 1985 manufacturing ladies garments using local knitted and jersey fabrics with capacity of around 35. State Universities. Ministry of Industry. Chamber of Commerce. batik process. ironing and packaging. pattern cutting. UK. In 2003 Suicide Glam collaboratively worked together with Wuerzburg Store in Germany and in 2005 this company became a regular supplier of several stores in the New South Wales. In the production process. the company performs a good quality control in almost every aspects like fabric quality. To meet the buyer’s demands of quality fashion garment. All of the successes achieved by designers and garment producers are because of the supports provided by the government and the private sectors such as the Ministry of Trade. 22 INDONESIAN WOMEN FASHION Taken on Jakarta Fashion Week 2009 . the urban development. social and cultural transformation. the Government National Agency for Export Development of The Ministry of Trade has been facilitating the women’s fashion and garment exporters to promote and expand their markets by participating in trade fairs and exhibitions in country and overseas. Principally. each labeled with information on their origins. The Textile Museum is located in Jakarta close to the oldest and biggest textile market in South East Asia displays traditional kain (fabric) collections from various regions in Indonesia. the collections kept in this Museum are decorated fabric INDONESIAN WOMEN FASHION 23 . but there are more important factors having great influence such as the organizational.Supportive Environment for the Fashion World Economic development and people’s income may not become the only factors influencing the development of garment and fashion. the media involvement and entertain business development. the international trade. The Agency also provides the exporters with market intelligent and trade information gathered by the Indonesian Trade Promotion Centers operating in several big cities around the globe. Most of the collection of traditional cloths or fabrics aged of hundreds of years and have become the scarcity antiques collection. types of material. State banks offers loan for small and medium enterprise to help them cope with the financial needs of the business. Supports have been provided by both the Indonesian Government and the private sectors. production processes and purposes of use. The spacious room of the museum displays a wide variety of fabric from different parts of Indonesia. Ministry of Industry fully supports the garment industry and has offered a 10% interest discount as an incentive for investments in the revitalization of textile machinery. The textile industry in Indonesia is a mature industry that is proved by both domestic and global demands of textiles. this College has become an important educational element in supporting Indonesian textile industry.associated to textile world. o College for Textile Technology The institute was originally founded in 1922 which in Dutch language was called as the ‘Textiel Inrichting Bandoeng’ (Bandung Textile Center) and after a long history of its development. so that more and more fashion designers graduated from universities and colleges in the country as well as overseas. the basic materials for making clothes. 1996 upholding a rigorous professional international standard and encourages Indonesian young designers to adapt to the rich cultural heritage of Indonesian culture. Kain tenun (woven cloth) collection group b. Since the beginning of the emergence of the textile industry in 1960. Universities and School In modern Indonesia. Esmod Jakarta was established on September 6. a lot of opportunities offered to young generation for special studies in various fields of expertise including fashion design. an international school and another one is La Salle. in 1981 the institute. 24 INDONESIAN WOMEN FASHION . Kain batik (Batik cloths) collection group c. Many graduates of this college have become experts and given valuable contribution to the development of Indonesian textile industry until today. Many local modeling schools operated in Indonesian big cities are playing important role too in promoting and encouraging people towards fashion. Mixed collection group. which is under the administration of the Indonesia Ministry of Industry was then divided into two independent institutions: The College for Textile Technology (Sekolah Tinggi Teknologi Tekstil) and The Center of Textile (Balai Besar Tekstil). Other important education institutions include: o Bandung Institute of Technology’s (ITB) Art and Design Department is one of the oldest academic facilities for Indonesian young people who want to develop their talent and creativities with intellectual knowledge about art and designs. namely: a. especially textile from within the national territory. The museum has become one of the places where the Indonesian designers get inspiration of the cultural heritage in the form of cloths. Two fashion schools in Jakarta are ESMOD of the International Fashion University Group. o Jakarta National University (Universitas Nasional Jakarta) has a Faculty of Fashion and Design to facilitate Indonesian young people who want to become Fashion designers or instructors. The collections are divided into several groups. The chief researcher for KADIN’s industry road map stated that the textile industry has always been the biggest contributor to our non-oil and gas exports.33 billion and account for about 5% of the world export market. exhibitions and competitions as their annual agenda. trend shows. The KADIN vision and road map. providing data and information center of textile and garment international trade. These activities are considered as one of the efforts of showing their support to the fashion world. proving their responsibilities for the development of fashion in the country. Ade Sudrajat Usman stated that the textile industry in Indonesia is a mature industry that is supported by both domestic and global demands for textile to keep up with population growth. which were formulated to guide the development of Indonesia’s private sector. while they also work together to create networks locally and internationally. o Indonesian Fashion Associations To fulfill the designers’ continuous needs of information on latest development of their field and ways to socialize with their professional colleagues. One of the fashion parade’s themes in 2008 for example was to revive and conserve the Indonesian tied dyed woven cloths which are often used by the Indonesian fashion designers. Their supports for the Fashion and garment industry are among others through the exhibitions.Industry Groups o Indonesia Textile Association (API) The Indonesia Textile Association or Asosiasi Pertekstilan Indonesia (API) Deputy Chairman. o Chamber of Commerce The Indonesian Chamber of Commerce (KADIN) is taking part in developing fashion industry which is part of the Textile and Textile Product industry. seminar and other trade vents. says that by 2030. Conservation and development INDONESIAN WOMEN FASHION 25 . exports of textile products could reach a staggering US$75. two professional organizations at the national level have been established to meet these needs. presenting the creations of their members. The first is the Indonesian Fashion Designers Association (IPMI) and the second is the Association of the Indonesian Fashion Designing Entrepreneurs (APPMI). Both organize fashion parades. This has been due to strong global demand for its products and its excellent reputation. exhibition and convention facilities for business transaction or other events. so this can motivate them in their interactions with international trade. of the traditional fabric and cloth has been the commitment of the members of the association all over Indonesia. by disseminating news and messages about Fashion. trend and important events to the readers all over Indonesia. Elle. Other big cities like Bandung. This sector does not only build the space for display and business transaction. etc. Harper’s Bazaar. These facilitate the designers and garment producers to introduce. a fashion and lifestyle publication company in Indonesia. Women’s Magazine s By 2009. some of the translated editions of foreign magazines such as Cosmopolitan. promote and market their products in a more practical. Promotion Facilities Vast growing property business sectors which for the last decade have been building a lot of trade centers. Surabaya are starting to go the same direction on the strategy of Fashion marketing 26 INDONESIAN WOMEN FASHION . With a history of thirty-five years. Fashion and Couture Houses are accommodated in the several most prestigious malls. shopping malls. Femina group has become the forerunner in building and dominating various augments of the national media market especially for the A & B consumer class with a total readership exceeding two million. The group has been a supporter of the Indonesian fashion industry in the form of magazine editorials and the development of emerging talents through various competitions including Fashion Designers Competition and Concours International Des Jeunes Creature de Mode. economical and direct on the right targeted consumers. In addition to those Indonesian women’s magazines. there are hundreds of women’s magazines published in the country. which enrich the designers’ creativities and becomes the promotion tools for fashion. One of the fashion magazines is the Femina Group. hyper marts and department stores give good impacts on the development of Fashion. promoting new fashion designs. are published in the country promoting western fashion. The organizations are making efforts to encourage the creativity and talent of local designers to the whole world to see. but they develop various programs for fashion parade. Bali. The Jakarta Fashion Week (JFW) is held annually and aimed to provide directions to the Indonesian fashion industry as well as a vehicle to demonstrate its wealth in talents and creativity. a super modern mall in Jakarta. It is a great place for designers and companies to get international exposure. The event was attended by more than 4. one of the most popular tourism spot in the world. The other goal is to turn Jakarta as a major fashion focal point in the region and the world. The 2009 JFW featured collection originated from a designers’ exchange program between India and Indonesia. In the 2008 Fashion Week. is visited by millions of people and has a sizeable international resident. the fashion experts and activists from different groups collaboratively worked together and took important part in displaying an array of styles ranging from Moslem and evening wear to ethnic and contemporary designs. These two international events give a lot of positive impact to the development of Indonesian Women’s fashion business. More than sixty of Indonesia’s leading designers participated in the event with many presenting collections inspired by the country’s rich heritage in different types of traditional fabrics while simultaneously keep their eyes on the present and future. featuring the works of around 50 designers. The event is supported by the Ministry of Trade and other government and private sectors. This event will be noted in the Indonesian fashion history as the window to introduce Indonesian fashion to the international world. there are similar fashion exhibitions and parades organized throughout the year by either the designer and business groups. The JFW was organized by event management company the Azura Activation.Fashion festivals The most prominent fashion events are Bali Fashion Week and Jakarta Fashion Week. including young designers from Australia. Besides the annual Fashion Week. which since its founding in 1971 has been active in promoting the Indonesian fashion industry through various editorial initiatives as well as events. The festival also comprised the annual fashion design contest. or fashion associations in many provinces all over Indonesia.000 people. The 2009 Jakarta Fashion Week was held on November 14th-20th at the Pacific Place. INDONESIAN WOMEN FASHION 27 . SuicideGlam 28 INDONESIAN WOMEN FASHION . contribution by small scale industries reached up to US $ 1. the manufacturer directly produces their own brand for either local sale or export.632 million in 2008. Europe and Japan at a value of up to US $ 6. Importer at Pre –production: Design Pattern making sample making corrections Factory and Overseas Agent: Fabric and trim purchase cut. make and trim Importer and Retailer Post production: Shipping customs clearance distribution fabric and trim sourcing final inspection INDONESIAN WOMEN FASHION 29 . which mostly exported to the United States of America. The small scale industries include those fashion designers’ houses.The Trade of Women’s Fashion Indonesia’s garment production was US $ 5.265 million in 2007 which mostly consumed domestically.015.588 million in 2004 and increased to US $ 6. Beside garment production by big manufacturers. and some others receive job order from local and foreign buyers. while the rest was absorbed by domestic consumers. Distribution Channel In the Indonesian garment industry especially the ready-to-wear products line. 542 144.115.932 OTHER COMMODITIES TOTAL 1.010. SHIRTS OF OTHER FIBRES 54. SHIRTS OF COTTON 46.093 68.778 2. the European Union (12 %).647.166.228.935 2.Garment Export Major destinations of garment exports are the United States.053. Prepare by NAFED 30 INDONESIAN WOMEN FASHION .456 114. It is observed that local producers could strengthen the Indonesian global position as an important garment industry player by pushing for greater compliance with global manufacturing practices.633 620469900 WOMEN’S TROUSER & SHORT OF OTHER TEXTILE MATERIALS OTHER THAN BATIK 114.203 249.870.142.064 620640190 BLOUSES OF MAN-MADE FIBRE OTHER THAN BATIK 118. The table below shows ten biggest Indonesian garment exports by product in 2004 up to 2008.329 119.107.274 67. The United States and Europe would remain major destinations for Indonesian garment exports. while countries in the Middle East and the former Soviet Union would act as buffer markets.226.623.015 million.641 1.482.758 174.045 116.970 610462000 WOMEN’S TROUSER & SHORT KNITT/CROCHET OF COTTON 14.411.929.234 67. and the same year the import also rose to US $ 232 million.518.882.250 76.467.925.182. in US$) HS CODE TITLE 2004 2005 2006 2007 2008 621210000 BRASSIERES 234.543.225 267.332 81.866.120.702 620630190 BLOUSES OF COTTON OTHER THAN BATIK 103.619.417.336 95.948.866.614 226.971.741.515 312.454 147.483. Garment import mostly comes from China.922.008.929.814.958 1.022 308.446.975 213.372 204. contributing 26 %.519.990.104.622.543 50.379 189.232 88.820.181.422.505 173.303.716 54.104 89.326.842.641.775 100.259.547.927.092 100.517 610690900 WOMEN’S OR GIRL’S BLOUSES.535.119.300 57.036. Indonesia’s garments account for only 3 to 4 % of the world’s total.538 2.508 139.084.368 110.133.974. ASEAN (5 %) and Japan (3 %).001.775.858 181.231 1.190 1.569.448.572 2.591.928 620463990 OTHER WOMEN’S TROUSERS OF FIBRES 45.709. the biggest competitor for Indonesian garment industry.034.485.795 610610000 WOMEN’S OR GIRL’S BLOUSES. Indonesian Women’s Garment Exports (Selected Categories.470 199.248.363 128.915 41. In 2008.660 620449900 WOMEN’S DRESSES OF OTHER TEXTILE MATERIALS OTHER THAN BATIK 29.328 997.602.191.504 128.584 230.725.684 282.485 92.317 620462900 WOMEN’S TROUSERS & SHORTS OF COTTON OTHER THAN BATIK 153.708 Source : Central Board of Statistics.247 77.007.162. garment export was increasing up to US $ 6.004 131.316. 662.131 Source: ITC calculations based on COMTRADE statistics.382 12.836.017.167 656.573 428.447.589.439 1.115 398.633 3.088.551.253 742.591.613 9 Sri Lanka 383.678 4 India 441.291.605 770.248 World 96.188. prepared by NAFED Note : *) Preliminary (not all country recorded) Competition in world market (Market Share) The table below shows the Indonesian market share in the United States for HS 6204 from 2004 up to 2008.760 326.614 3 Indonesia 607.062.681 2.818 587.360 2.695.588.750.095 3.588 495.985 32.892 396.565 402.473. Top 10 Importers of Women’s Garment Fashion No Importer Value in US$ Thousand 2004 2005 2006 2007 2008 *) 1 United States of America 26.539 99.629 387.941.313 3. France and Hong Kong.610.803 533.640 711.889 4.705.834.055 869.407.222.041 704.137 3.657 7.247.474.589 9.461 473.710 7 Cambodia 414.770 9.049.170.164 771.375.329.436 5 Bangladesh 6 Mexico 269.532 5 Hong Kong (SARC) 6.707 7 Belgium 2.690.726 Source: ITC calculations based on COMTRADE statistics.326 731.783 9 Austria 1.713.749.252 3.312.980 Other Countries World 4. followed by Germany.228.965 7.339.677 6.411 111.087 30.721.804 2.016 2 Germany 8.344.993 Other Countries 29.034.435 6.040.898.749.898 610.673 28.451 536.560 10.009 3.976.387 10 Philippines 535.411. United Kingdom. prepared by NAFED Note : *) Preliminary (not all country recorded) INDONESIAN WOMEN FASHION 31 .988 2.724.430.006 4.356. Market Share of USA Market for HS 6204 Value in US$ Thousand No Country 1 China 2 Viet Nam 2004 2005 2006 2007 2008 *) 2.028 4.068.691.283 1.275.101 796.319 36.489.819 836.538.633 485.534 703.629.071 13.832.771.204 1.799.706 29.207 390.279 4 France 6.363 1.530 1.099.393 418.461 646.977 11.809 487.610.635.830 9.342 9.540.121 1.487.773 8.739.736 12.093 835. United States is still a biggest importer.314. where Indonesia in 2008 ranked as the third biggest exporter after China and Vietnam.862 3.953 6 Italy 3.652 13.543 500.951.424.751.975 7.011.281.539 2.023 10 Switzerland 1.806 8.393 827.784 2.971 5.210 124.116 13.248 18.715 4.674.830.454.463 399.221 2.040 422.311 973.528 2.997.474 4.249 3 United Kingdom 7.The following table shows the world top ten importers of garments.569 379.416 1.721 28.587.648.794.678.006.425 7.943 8 Canada 1.754.644 103.960 8.606 2.213 8 Hong Kong (SARC) 939.993.618 427.634 2.903 7.629.438 43. 367 Other Countries 1.268 1.402 5 Italy 281.524 250.628 104.636 1.706 596.114 1.764 132.197 6 Mexico 7 Sri Lanka 8 47.704 93.426 122.864 86.206 Source: ITC calculations based on COMTRADE statistics.381 240.185 1.920 64.272 113.885 426. Market Share of USA Market for HS 6104 No Country Value 2004 2005 in US$ Thousand 2006 2007 2008 1 China 91.242 113.393 161.238.826 45.013 176.748 72.148 387.703 102.814 1.918 281.323 142.224 1.664 305.522 919.778 107.801 134.398 98.306 3.820 945.954 2 Viet Nam 99.742 622.165 230.018.428 117.566 5 Philippines 126.222.699 246.604 185.482 80.944 532.068.222 155.401 Source: ITC calculations based on COMTRADE statistics.537.566 134.370 36.682 2.601.194.416 133.216.810 874.246 4 Bangladesh 218.417 4.313 World 4.382 46.601 259.234.469 229.192 372.495.994 135.219 135.342.106.180 197. Indonesia ranked as the 3rd after China and Vietnam.185 4.442 1.199 84.027.The table below shows the Indonesian market share in Germany for HS 6204 from 2004 up to 2008.319 160.601 1.522 9 Tunisia 10 The former Yugoslav Republic of Macedonia 15 Indonesia Other Countries 1.987 42.394 229.420 118.142.163 8 Poland 222.060 117.412 6 Bulgaria 167.665 2 Turkey 605.876 112.127.243 3 Indonesia 45.394.629 66. prepared by NAFED Note : *) Preliminary (not all country recorded) 32 INDONESIAN WOMEN FASHION .283 176.288 287.975 10 Honduras 83.239 4.041 413.686 64.442 18.279. where Indonesia in 2008 ranked as the 15th Market Share of Germany Market for HS 6204 Value No Country 2004 in US$ Thousand 2005 2006 2007 2008 1 China 497.428 551.307 4.374.794 9 Guatemala 103.843 48.279.853 131.842 4 Cambodia 30.157 75.693 133.449 811.466 3 Romania 438.709 174.708 75.429 160.904 266.724 259.377 109.650 232.348.834 88.069 131.331 57.182 Chinese Taipei 131.634 302. prepared by NAFED Note : *) Preliminary (not all country recorded) The following table is showing USA import market share for HS 6104 in 2004 to 2008.053 168.206 World 2.523 81.963 3.521 251.212 90.655 977.875 1.200 134.478 132.141.184 114.251 2.390 228.608 78.236 104.981 81.400 7 India 59. where Indonesia in 2008 ranked as the 7th after Hungary Market Share of Germany Market for HS 6104 Value in US$ Thousand No Country 2004 2005 2006 2007 2008 1 China 120.701.452 12.367 2.245 23.877 772.718 21.616 24.637 39.824 33.075.993 188.The table below shows the Indonesian market share in Germany for HS 6104 from 2004 up to 2008.157.000.017.858 405.824 10 Romania 12. CARCOATS.980 135.186 16.000.000 40.782.557 369. 6104 80.949 43.042 178.393 76.716 197.393 14.000.928 11.291 226.000 0 2004 DKI Jakarta 2005 2006 2007 2008 14.429 5 Italy 24.750 13.000 10. OTHER THAN OF NO.113 658.455 13 0 15551337 48455781 82895026 82852788 122017335 Bali East Java Other Provinces TOTAL Source: BPS-Statistic Indonesia INDONESIAN WOMEN FASHION 33 .000 30.960 30.228 20.334 1.173 2. prepared by NAFED Note :*) Preliminary (not all country recorded) indonesian Garment Export Export of HS 6102 WOMEN’S OR GIRLS’ OVERCOATS.515.874 305.000.236 137.485.658 14.232 16.918.373 1.917 66.989 2 Turkey 198.758 Source: ITC calculations based on COMTRADE statistics.502 11.664 266.350 45.430 Central Java 390.000 50.998 Other Countries 270.184 1.134 8 France 14.236 3 Bangladesh 22.397 238.022 244.824 264.601 Riau 885.907 9 Cambodia 2.205 237.000.884 18.366 58.000 20.031 61.510 361.132 39.082 74. CLOAKS.418 80.767 168.149 36.297 4 India 29.000 70.000.081.728 3. CAPES.507 18.992 6 Hungary 8.256.333.584 18.793 8.763 66.854 286.343 46.053.549 24.000.361 35.275 19.000 Axis Title 60.188.811 7 Indonesia 11.984 23.033 30.573 14. ANORAKS (INCLUDING SKI-JAC KETS) AND SIMILAR ARTICLES.251 13.037 216 35.141 World 717.791 10.000.572 25.143.615 22.424 6.KNITTED OR CROCHETED.515 122.268 297.016 24.753 42. 433 8.572.407.779.650 53.815 22.786 688.077.697 4.810 897.DRESSES.563.852.933.803.604.802.187. 1E+09 90000000 80000000 70000000 60000000 50000000 40000000 30000000 20000000 10000000 0 2004 2005 2006 2007 2008 DKI Jakarta 607.923 Riau 3.950 726.BREECHES AND SHORTS (OTHER THAN SWIMWEAR).991 109.BLAZERS.941 33.045.SKIRTS.462 733.410.017 70.537.233.752.448.750 7.T ROUSERS.280 Other Provinces 10.BIB AND BRACE OVERALLS.068 704. DIVIDEDSKIRTS.092.050.104 35.JACKETS.720 10.811 65.980 107.317 812.527.649.192.846.932 10.ENSEMBELS.719.857 18.860 Bali 21.933. 60000000 50000000 40000000 30000000 20000000 10000000 0 2004 DKI Jakarta Riau Central Java Other Provinces TOTAL 310844117 2005 302265206 2006 2007 2008 347938903 376973725 366373415 2614708 2942513 11379714 5303109 90586911 37930779 35802201 67224369 57945104 23111690 9466241 9186825 13475164 14112194 8217170 360855845 350196745 440018150 454334132 488289186 Source: BPS-Statistic Indonesia 34 INDONESIAN WOMEN FASHION .174.543 778.748.716 887.SHIRTS AND SHIRT-BLOUSES.303 TOTAL Source: BPS-Statistic Indonesia Export of HS 6202 WOMEN’S OR GIRLS’BLOUSES.Export of HS 6204 WOMEN’S OR GIRLS SUITS.365 15.226 931.549.454 Central Java 44.543.726.983 12. PYJAMAS.366.835 2.131.KNITTED OR CROCHETED.763.634.858 Riau 10.510.140 Central Java 21. NOT KNITTED OR CROCHETED.B ATHROBES.NIGHTDRESSES.274 Central Java 1.921 Riau 2.066 4.181 2007 2008 77.152. in US$ PROVINCE DKI Jakarta Riau Central Java Other Provinces TOTAL DKI Jakarta 102.027 2006 58248972 Central Java 4.752.724 3.040.313.830 2.550.229.612 1.861.497 PROVINCE DKI Jakarta Riau Central Java Other Provinces TOTAL DKI Jakarta 236.605 960.SHIRTS AND SHIRT-BLOUSES.491. ANORAKS (INCLUDING SKI-JACKETS) AND SIMILAR ARTICLES.348.317 113.Export of HS 6106 WOMEN’S OR GIRLS’BLOUSES.681.539 72.967.680 TOTAL 85.324 228.544 2008 236689858 107525444 21789497 845140 366. CLOAKS.945 140.146 INDONESIAN WOMEN FASHION 35 .522.976.PETTICOATS.781.921 107307171 Source: BPS-Statistic Indonesia Other Province 189.681.328 3.222 2.906 106.589.274 1.913.581 343.274 1.NEGLIGES. 6204 PROVINCE 2004 2005 DKI Jakarta 131.146 189.522.187 East Java 2.BRIEFS.913.058 Source: BPS-Statistic Indonesia Export of HS 6108 WOMEN’S OR GIRLS SLIPS.260 62.190.579.954 Other Provinces 2.939 Source: BPS-Statistic Indonesia Export of HS 6202 WOMEN’S OR GIRLS’ OVERCOATS.689.302 2. OTHER THAN OF NO.007.598 66.DRESSING GOWNS AND SIMILAR ARTICLES.PANTIES.849.789.830 2008 102.211 838. RAINCOATS. in US$ Other Province 845.KNITTED OR CROCHETED. 36 INDONESIAN WOMEN FASHION . 384 8662 irjen@depdag. M. (62-21) . M.id JI. Jakarta 10110 .ld Trade Research and Development Agency (TREDA) Directorate General of Foreign Trade JI.INDONESIA Phone (62-21)3858171 (hunting) Facx (62-21) 23528691 E-mail
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[email protected] atdag-jpn@depdag. Yarralumia. 67352027
[email protected] 8115 F: (31-70) .W. Thailand 10400 T: (66-2) .62730757 atdag-aus@depdag. Ottawa.go. Germany 10557 T: (49-30) .au Italy Indonesian Embassy Via Campania.go.id Singapore Indonesian Embassy 7 Chatsworth Road Singapore 249761 T: (65) . 21448407 atdag-mys@depdag. Ontario. China 100600 T: (86-1) .id Japan Indonesian Embassy 5-2-9. N. 2600 T: (61-02) .72909613.2551264.7962495 atdag-egy@depdag. 7837750 atdag-kor@depdag. 2900 Hellerup. 21164067 F: (60-3) . 4882131 ext 120 F: (966-1) .450302760 ext.O.INDONESIAN TRADE ATTACHES Australia Indonesian Embassy 8. 306 F: (613) .id Switzerland Indonesian Mission on The United Nations And Other International Organizations 16. 7755200 ext 350 F: (1-202) .org www. Canada 1KY .4130294 F: (34-91) .go.go.go.8925061-68 F:(63-2) . Washington DC. 7755365
[email protected] atdag-gbr@depdag. Higashi Gotanda Shinagawa-ku Tokyo.go.id Belgium Indonesian Mission to the European Union Boulevard de la Woluwe 38 Brussels. 68395458 F: (65) .45045032
[email protected] Germany Indonesian Embassy Lehter Strasse 16-17 D-10557 Berlin. 6886763
[email protected] [email protected]. 3 Korovy val 7 Moscow Russia 117049 T: (7-495) . 55 Rome Italia 00187 T: (39-06) .kbrikl.4880280. 7244959
[email protected] Saudi Arabia Indonesian Embassy Riyadh Diplomatic Quarter P.67375037.go.8925878. Japan 1410022 T: (81-3) .7790915 F: (322) .id People’s Republic of China Indonesian Embassy Dongzhimenwai Dajie No.2385281 atdag-rus@depdag. Tobias Asserlaan The Hague. Calle de Agastia Madrid.id France Indonesian Embassy 47-49. Egypt T: (20-2) .C.3383397 atdag-che@depdag. Denmark T: (45) . 76.65324748 -65325488-3014 F: (86-1) .kbri-canberra.2385281 F: (7-495) .go.O.go. Aisha EL Temoria St.inatrade-use.go. 4 Chaoyang District. Entr.go.2551264 ex 123 F: (66-2) . Copenhagen.7755350.go.id Russia Indonesian Embassy Apt. Metro Manila T: (63-2) . Spain 28043 T: (34-91) .org Malaysia Indonesian Embassy No. Rue de Saint Jean Geneva Switzerland 1203 T: (41-22) . BOX 1661 Cairo.Box 1318 Bangkok. England W1K2HW T: (44-20) .go.id
[email protected]. Beijing. 42009168 F: (39-06) .21167908. Garden City P. 8674192
[email protected] www.6885460.org .indonesian_embassy.jp South Korea Indonesian Embassy 55.7728190
[email protected] atdag-dnk@depdag. Netherlands 2517 KC T: (31-70) .6114100 (09-111) .id www. 418.1E5 T: (613) .4882800.7755354.364 3331 atdag-nld@depdag. Malaysia 50400 T: (60-3) .go.id United States of America Indonesian Embassy 2020 Massachusetts Avenue.go.indonesia-ottawa.67375420.id Egypt Indonesian Embassy 13. Box 94343 Riyadh.go.id www. Canberra Australia A. Yoido-dong Young Deoung po-Ku Seoul Korea Selatan T: (82-2) .id www. 7827750 F: (82-2) . 7947200/9 F: (20-2) . Makati City. 45044872 F: (33-1) . 42010428
[email protected]. USA 20036 T: (1-202) . 74997881 F: (44-20) .39624422 ext 215 F: (45) .7804280. India 110021 (09-111) .my Spain Indonesian Embassy 65.4780700 F: (49-30) .go.3455733 F: (41-22) .id Philippines Indonesian Embassy 185.id 38 INDONESIAN WOMEN FASHION Thailand Indonesian Embassy 600-602 Pitchburi Road. Darwin Avenue. 34470596 F: (81-3) . Belgium 1200 T: (322) . 233 Jalan Tun Razak Kuala Lumpur.4200911. Saudi Arabia 11693 T: (966-1) .id Netherlands Indonesian Embassy 8.21164000.7241100 ext.62508654 F: (61-02) .47807209 atdag-deu@depdag. Salcedo Street Legaspi Village.id India Indonesian Embassy 50-A Chanakyapuri New Delhi.T. 550 Rui Goang Road eihu District Taipei Taiwan 114 (886-2)-87526170 (886-2)-87423706
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[email protected] Sao Paulo.de ITPC Jeddah Jeddah Intl. South Korea T: (82-51) 4411708 F: (82-51) 4411629
[email protected] 6659. Jeddah 21452KSA. USA 90010 T: (1-213)-3877041 F: (1-213)-3877047
[email protected] CONSULATE-GENERALS United Arab Emirates Indonesian Consulate General Villa No. Blvd. Jeddah.id ITPC Budapest 1051 Budapest. Barcelona. Box 2146.com itpc-can@depdag. Chennai Chennai.itpcla.net www.go.id ITPC Busan 103 Korea Express Building 1211-1 Choryang Dong. Canada
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[email protected] .O.id ITPC Los Angeles 3457.com ITPC Hamburg Multi Buro Servise Glokengisserwall 1720095 Hamburg .go.Conj.id ITPC Johannesburg Suite 02/E4. Chili
[email protected]. India itpc-ind@depdag. Vancouver Vancouver. Ruwais District.id www.com itpc-esp@depdag. Office 304 Temuco District and City Santiago.itpcdubai.jp ITPC Santiago Claro Solar Street No.id ITPC Shanghai Xu Hui Distrik. Shanghai RRC itpc-chn@depdag. 6-8 Keswick Street Causeway Bay Hongkong T: (852) .UAE T: (971-4) 2278544 F: (971-4) 2278545 itpc-are@depdag. CEF: 01419.itpc.go.6° Piano 20124 Milano.or. Asia and Pasific Trade Center 2-1-10 Nanko Kita.INDONESIAN TRADE PROMOTION CENTER ITPC Barcelona Calle Aribau 250. Dubai . 835.go. 60 Street. No. Nungambakkan High Road.com itpc-mex@depdag. 3985103 F: (971-4) 23980804 Hong Kong Indonesian General Consulate 127-129 Leighton Road. 1 Community 322/2A Al Hubaida P.Germany T: (49-40) 33313-333 F: (49-40) 33313-377
[email protected] www.go.itpcsydney.12. NSW 2000 Sydney.2nd Floor 123/124. IV Floor.id ITPC Milan Via Vittor Pisani. RSA Johannesburg X9916 T: (27)-118-846-240 F: (27)-118-846-242
[email protected] 41664.id http://kdei-taipei.id ITPC Mexico City Mexico City. Bajcsy-Zsilinszky ut.Business Center / JIBC 2nd Fl PO. Village Walk Sandton P. Spain
[email protected]. Mexico ikhwan_aman@yahoo. Wend Ding Road 4th Fl. 8 .go.org ITPC Lyon Lyon. 111 Cerqueira Cesar. Nigeria itpc-nga@depdag. Bantul. Blambangan No.168. Kebayoran Baru.com INDONESIAN WOMEN FASHION . Sumur Bandung. Jakarta 12410 Phone : (62-21)7500815 Fax : (62-21)7500927
[email protected] Iwan Tirta Jl.11A . Badung.com 40 Diannatina Ayu Jl.com Krishna Kreasi Jl. Bandung 40113 Phone : 62-21 4202052 Mobile : 0818 422893 contactus@weddingku. 160 . Bali 80361 Phone : 62-361 754242 Fax : 62-381 753702 Mobile : 08113811332 info@kkgarment. Jogja Phone : (62-274) 370843 Fax : (62-274) 372037 Mobile : 081328474500 Masterindo Jaya Abadi Jl. 62-21 7260970 appmij@yahoo. Cijagra II/26. Soekarno-Hatta No 24. Pogung. Badung. 62-21 72609705 Fax : 62-21 7395402.O. Menteng.id Indonesian Fashion Designer Association (APPMI) Taman E. Jogja Phone : (62-274) 415503 Deden Siswanto Jl. Jakarta 12120 Phone : (62-21) 7256113 Fax : (62-21) 7200748 ariseputrastudio@yahoo. Gudang Utara 18 Merdeka. Jogja Phone : (62-274) 381844 Mobile : 081931192245 Ghea S Panggabean Jl Subang No 12. Ibu Inggit Gunarsih No.id CENTER FOR TEXTILES (Balai Besar Tekstil) Jl. Jogja Phone : (62-274) 589914 Fax : (62-274) 580665 Mobile : 08122690100
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[email protected] Unit C8. Jakarta 12120 Phone : 62-21 7395402.11. Jakarta 12170 Phone : (62-21) 7397380
[email protected]. Raya Kuta No.286A. 390 Bandung 40272 West Java. Hang Tua 1 No.net.) Jl wijaya Timur Raya No 99.com Dewi Syifa Jl Rotowijayan 20A. Jakarta Selatan. Kawasan Mega Kuningan Jakarta 12950 Phone : 62-21 57941928 ext 552 Fax : 62-21 57941929 Ferry Sunarto Jl.net.9 . Jl Irawan L-3 Diro.Box 2168 Phone : 62-361 751953 Fax : 62-361 751861 dianagrp@indosat. Indonesia Phone : +62 22 7206214 Fax : 62 22 7271288 Dandy T Hidayat Jl kebon Raya No. Bali 80361 P.LIST OF COMPANIES Afif Syakur Jl Pandega Marta 37A.com Carmanita (Amtrend Sentana Lmd.3. Jogja Phone : (62-274) 766708 Mobile : 0817462030 Ari Seputra Jl dempo I No 45. Bandung Phone : 62-22 5200070 fesmode@bdg. Wijaya VIII No. Kebayoran Baru.net. 5. Karang Sari. Bandung Phone : ( 62-22 ) 731 0143 Fax : ( 62-22 ) 733 1499 Denny Wirawan Jl Cipete IV No 16A.com Kristiana Noviantari Caecilia Jl Parangtritis No.id Betty Achyar Jl. Kut. 12. Bali Phone : (62-36) 17945323 www. No 22. Menteng. Kawasan Industri Manis. Jakarta Phone : (62-21) 72780573 Weeta Djemat Jl Imam Bonjol No 76-78 Lt. Gani Jemat Plaza. Rumah Sakit No.suicideglam. Tanggerang Phone : (62-21) 5918518 Ninik Darmawan Jl Wolter Monginsidi No. Kusmayadi Jl Duren Tiga Barat I/IA. Bali Phone : 62-361 720848 Fax : 62-361 720849 garmen@pacific. Cemorojajar. Jakarta Barat Phone : (62-21) 5348788 Fax : (62-21) 5480249 Nanik Lukmito Jl Manis IV No 18. Jl Panjang.bali.gilarsi@shafco. 39.au Sumi Hakim Jl Madrasah Buntu 64C. Sektor 11.com Poppy Dharsono Kedoya Elok Plaza. Kebayoran Baru. Kav 200. Bintaro Jaya. Sanur. Jogja Phone : (62-274) 514329 Mobile : 08164223855 ninikdarmawan@yahoo. Grogol. Jogja Phone : (62-274) 274 565963 Mobile : 08122761435 nitaazhar@telkom. Jakarta Selatan 12130 Phone : (62-21)7204859 Shafira Laras Persada Jl.com. Cok Agung Tresna 118. 1 . Denpasar. Semarang No. Pejompongan. Jakarta Selatan Phone : (62-21) 7988143 Textile Museum Jl Aipda KS Tubun 4. Bandung. Bekasi Phone : (62-21) 4714745 Fax : (62-21) 4532703 Sybra sira Jl. 30.com Suicide Glam Jl. Blok DD/73. jakarta 11450 Phone : (62-21) 5602593 Fax : (62-21) 5302593 Mobile : 08176568520 stephanus_hamy@yahoo. Denpasar 80235.92X. Jakarta Selatan Phone : (62-21) 7695836 Mobile : 08569009996 Oscar Lawalata Jl Panglima Polim VII No 137B. Phone : (62-22 ) 783 33250 Fax : (62-22 ) 783 33240 gil.7.com Suzanna Wanasuka Bekasi Timur No 207.com Nita Azhar Pogung Baru D-33. Jakarta Selatan Phone : (62-21) 7375425 Stephanus Hamy Jl DR Nurdin GA II/12. Sawung Batan Kendal No.net Soffie Jl Komplek Pengairan No 6. By Pass Ngurahrai N0. Jakarta 10310 Samuel Watimena Jl Gandaria 1 No 45. Jakarta selatan 12160 Phone : (62-21) 7229065 Fax : (62-21)7228926 Mobile : 081932000848 Pacific Express Jl. Jakarta 11421 Phone : 62-021-560-6613 Tuty Cholid (Shinda) Jl Penjernihan IV/12. Bali Phone : 62-361 720633 Fax : 62-361 720455 Taruna K. Jakarta Pusat Phone : (62-21) 3142465 INDONESIAN WOMEN FASHION 41 . Jakarta Barat Phone : (62-21) 5813510 Fax : (62-21) 5813512 Ramli Jl.Musa Widyatmodjo Jl Kemanggisan Utama IV. Gede Bage. 42 INDONESIAN WOMEN FASHION . INDONESIAN WOMEN FASHION 43 . Indonesia Telp. : (62-21) 235 28691 Web : www. 5. : (62-21) 385 8171 Fax.depdag. Main Building 4th Floor Jakarta 10110.go. M.I. Ridwan Rais No.id 44 INDONESIAN WOMEN FASHION .Ministry of Trade Republic of Indonesia Jl.