Factors Influencing Consumers' Laptop Purchases

March 29, 2018 | Author: Prashant Saxena | Category: Laptop, Consumer Behaviour, Behavior, Marketing, Business


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6th Global Conference on Business & Economics ISBN : 0-9742114-6-XQUESTIONNAIRE ON CONSUMER BEHAVIOR ON laptops VERSION) I am the student of Aligarh Muslim University, I am doing study on consumer behaviour pattern on laptops. We would like to request you to fill up the questionnaire given below. Your valuable feedback will help us in completing our project with the analysis of actual test and preference of consumer for laptop purchase. Name: Area of residence: ________________________ ________________ Mobile No 1. Which age group you belonging to? 20 - 25 36 - 45 [ [ ] ] [ ] 26 - 35 46 - 55 [ [ ] ] 56 and above 2. What is your profession? Student ] Service [ ] Others [ [ ] ] Housewife [ ] Businessman [ 3. Which brands of laptops come to your mind when you hear the word laptop? (max. 5) --------------------------------------------------------------------------------------------------- OCTOBER 15-17, 2006 GUTMAN CONFERENCE CENTER, USA 1 USA 2 .9? OCTOBER 15-17.4 is No then go to question no.4 is Yes then go to question no. Do you have laptop at your home? Yes • • [ ] No [ ] If answer of question no. 2006 GUTMAN CONFERENCE CENTER.6th Global Conference on Business & Economics ISBN : 0-9742114-6-X 4.5? If answer of question no. Are you planning to purchase laptop in near future? Yes • [ ] No [ ] If YES then go to next question.9 7.6th Global Conference on Business & Economics ISBN : 0-9742114-6-X 5. 2006 GUTMAN CONFERENCE CENTER. What size (in inches) of laptop screen you have? --------------------------------- 9. otherwise go to question no. otherwise go to question no. Which type of Computer do you have? laptop • [ ] Desktop [ ] If you have laptop then go to next question. Which brand of Laptop you have? --------------------------------------------- 8. USA 3 . Where did you purchase it from? Company showroom Mall Wholesale market Retail Market [ [ [ [ ] ] ] ] ________________ Any other please specify 6.15 OCTOBER 15-17. Which type of Computer would you like to purchase? laptop • [ ] Desktop [ ] If you want to buy Laptop then go to next question. USA 4 . otherwise go to question no. 2006 GUTMAN CONFERENCE CENTER.6th Global Conference on Business & Economics ISBN : 0-9742114-6-X 10.18 OCTOBER 15-17. 6th Global Conference on Business & Economics ISBN : 0-9742114-6-X 11. Which brands of LCD TV you know? LG Sony Toshiba Dell [ ] [ ] [ ] HP [ [ ] [ ] Samsung Fujitsu IBM ] [ [ [ ] ] ] Panasonic If other.80000 [ ] 100000 – 120000 [ [ [ ] ] ] 45000 – 60000 80000 – 100000 More than 120000 [ ] 12. Are you aware of features of laptop? Yes [ ] No [ ] 13. please specify ______________ 14. USA 5 [ ] [ ] Picture quality [ Large screen ] . 1 being most liked feature) Price Sound Quality [ ] OCTOBER 15-17. Which feature of laptop you like the most? (Rank from 1 to 6.) for purchasing laptop? 25000 . What size of laptop screen you will prefer for your home? 15inch 20inch 32inch [ [ [ ] ] ] 19inch 26inch [ ] [ ] [ ] 37inch 15.45000 [ ] 60000 . What is your budget (in Rs. 2006 GUTMAN CONFERENCE CENTER. 6th Global Conference on Business & Economics ISBN : 0-9742114-6-X Applications [ ] consuming [ ] Less space 16. Are you satisfied with your current laptop? Yes [ ] No [ ] If No. USA 6 . 2006 GUTMAN CONFERENCE CENTER. Which factors attract you to purchase of the laptop? Price Brand Name Model Diversity Advertisement Word of mouth from friends and relatives Dealer If other please specify ______________ [ ] [ ] [ [ ] ] [ ] [ ] 17. would you like to suggest your friends or relative to purchase laptop? Yes [ ] No [ ] OCTOBER 15-17. then Why?__________________________________ 18. 1 being the most like) Hp Sony [ ] [ ] Acer [ ] [ ] Dell If other please specify ______________ 19. Which advertisement of laptop you like the most? (Rank from 1 to 4. 2006 GUTMAN CONFERENCE CENTER. OCTOBER 15-17.6th Global Conference on Business & Economics ISBN : 0-9742114-6-X We are thankful to you for sparing your precious time with us. USA 7 . Your feed back will be fruitful to us for fulfilling our objective of studying consumer behaviour ron l aptop.
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