AProject report On Excel Crop Limited. Prepared by Mehul Rasadiya M.B.A SEM-II ACADEMIC YEAR: - 2012 – 2013 GUIDED BY Ms. Ripal Madhani SUBMITTED TO Care Roll no 42 S T U D E N T D E C LAR AT I O N I the undersigned student Rasadiya Mehulkumar H. of K.K. Parekh Institute of Management Studies – Amreli M.B.A. II Semester, hereby declare that, the project on Excel Crop Care Ltd is my own work. In the partial fulfillment of Master Degree of Business Administration, I had undergone project work at Excel Crop Care Ltd,Bhavnagar under the guidance of Miss Ripal Madhani K. K. Parekh Institute of Management Studies – Amreli and submitted to Miss Ripal Madhani. This project work is my original work and has not been submitted to any where earlier. Date:- Thanking You, Bhavnagar. During the industrial visit I met various functionaries of organization and 5 . Hence. I have experienced and understood it in it fullest sense which plays a vital role in business field.Amreli Yours Faithfully Rasadiya Mehul PREFACE This project is prepared for when I take industrial visit at “EXCEL CROP CARE LIMITED “.Place: . this report is been designed with the objective to gain practical exposure and to know the motivational analysis of organizational climate. It is a very well known proverb that “The practice makes a man perfect. He or she need to have enough knowledge of practical implementation in the current scenario of the theoretical knowledge.” As per this proverb we can say that one can only become perfect by practicing. As a student of management I have studied many theories in classroom but after taking Industrial visit. this project would not have been a success. It provided me the best opportunity to learn things first hand.interacted with them.. It enables me to apply the theoretical knowledge and experience the results. It is very necessar y to have a guide when you are a fresher in the corporate world because that helps us in finding our way our goals easily.Parekh Institute of management Studies. . I would also like to acknowledge and appreciate the guidance given to me by Miss Ripal Madhani Faculty Members of K. I would like to express my sincere thanks to all the EXCEL CROP CARE LTD. I was lucky enough to have take visit for one day at Excel Crop Care Ltd.K. I sincerely thank them all whose cooperation and guidance enriched my knowledge and this report was made possible ACKNOWLEDGEMENT Experience is the best guide. without their support. INDEX INTRODUCTION COMPANY PROFILE HISTORY OF THE COMPANY (In Brief) PRODUCT PROFILE NATURE AND SCOPE OF PRODUCATION AND OPERATION MANAGEMENT MANUFACTURING PROCESS PRODUCTION CAPACITY AND MANAGEMENT PRODUCATION PLANNING LAYOUT OF THE COMPANY INVENTORY MANAGEMENT QUALITY MANAGEMENT CONCLUSION . This range from initial conditioning of the sail. Today it is poised to grow and hasplans ready! The focus is refreshed toward introducing better product and service that are beyond crop protection and in support of every farmer. Your company has grown in experience and learning. who used its products & their derivatives from an original narrow range of products for specific uses excel has expanded its activities so that today it provides the farmer with a broad range of products & technical guidance. Having identified soil health and nutrion product as important component to achieve this objective your company is 'Ready to Grow'. pest & insect control.INTRODUCTION TO COMPANY EXCEL CROP CARE LTD is a devout provide of agriculture input to farmers across the world. for and with farmers! EXCEL CROP CARE LTD primarily manufactur es high quality chemicals relevant to the needs of industries & marketed all over the 50 countries around the world. irrigation. through preparation for planting seed selection. maximizing productivity and harvesting management . EXCEL CROP CARE LTD business was founded on a close relationship with the farmers. Bhavanagar-364005.COMPANY PROFILE NAME : Excel crop care ltd ADDRESS : 6/2 ruvapari road. : 091-278-2212410 REGISTER OFFICE : 184-87 Swami Vivekananda Road. Phone No. Jogeshvari (west) Mumbai-40012 FORM OF UNIT : Public Ltd Company ESTABLISHMENT YEAR : 1969 . : 0278-2212410 Fax No. Kevin Martin.R.K.K.shroff Executive chairman : P.V.Rathbone.C. Ninad D.Buch.NAIK. Patel. Mukul G. Douglas J. Secretary : PARIND BADSHAH . Sandeep Junnarkar.Shroff Joint M. B. Deepak Bhimani. Sharad L.Gupte.Nar yana Managing director : D.Bhargava.D : J.BOARD OF DIRECTOR Chairman : A. Asher. Vinayak B. From the beginning. that if India was to be at all self-reliant. one which existed only in the hearts and mind of the men at the helm of India s freedom movement.C. C. a young and brilliant science graduate. Excel Crop Care manufactured hazardous chemicals that had . When he nailed up a sign that said. apprenticing himself to some of the more advance chemical enterprises of the time. she would have to manufacture her own basic products and chemicals with her own know-how. His research laboratory was the kitchen at home. Shroff knew. he was making his declaration of independence. turned down a scholarship to England.C. “Excel Crop Care”. First he charted his own course of education. Bombay. Shroff. where he learnt to manufacture small useful things like margarine and face cream.HISTORY In 1932.independence from foreign technology and knowhow. faith and genius. Independence is not a concept confined to the realms of politics. Shroff was clearing out a buffalo shed in Jogeshwari. while our leaders were tr ying to get the British out of India. he chose chemistry as his vehicle for this. C. And to that end he worked with all his strength. In 1941. Slowly he was gaining the knowledge and confidence to start off on his own. He was already bound f or another country: a country as yet unborn. C. and he would not take a paisa more than what he felt was due. he dispatched the order. Chemicals that very few companies. . even abroad. it offered to pay a price much higher than normal. Shroff thought for a while. To overcharge customers or to give them shoddy goods – even in times of shortage – would be to compromise the integrity of the company. C. which were cheaper. with excellent products at a fair price. C. world-wide.previously been imported. simpler and as efficient as any. experimenting. Shroff received a frantic call from Stanvac. knew how to manufacture. He set to work at once. working day and night. It was as good as the imported chemical and Stanvac was so pleased. Just four days later. then said he could. Shroff refused. Shroff worked out his own technologies. C.C. a large petroleum refiner y. A few months after he had set up shop. This is a pattern that has repeated itself through Excel s history: quick response to a customer s needs.C. researching. An essential chemical could not be imported because of the was. Could he do something? C.C. His costs did not justify the higher price. streamlining processes. Excel Wonderex. Super Glow. Acefex. Tricel. HERBICIDES (WEEDICIDES) Excel Mera-71. Robot. Glycel. Bipex. Celphose. D-Cel. FUNGICIDES Sulfex Gold. Hitcel. Weedcel Super. Imidacel. Excel Take-5. Hexol. Commando. Sulfex 80. Gambay. Excel Merit. Hexol Gold. Is produce Agro chemicals product All the products divided in 4 categories Insecticides Fungicides Herbicides (Weedicides) Organics INSECTICIDES Endocel ( Not produced last 2 years). Sugam ORGANICS . Ultimate. Pyromite.PRODUCTS Excel crop care ltd. Celcron. Trizocel. Crotocel. Excel Acetacel. Emisan. Jivin(19:19:19) Jivin(15:15:00). Most agriculture chemicals are being manufactured at Bhavnagar unit. Seedcel. Jivin(12:00:61). Phoscel. is producing Agro Chemicals as well as Industrial Chemicals for agriculture use. They are as under. Makeup-70. Excel Madhyam. Celrich.Nutri s-90. Jivin(13:00:45). Excel Crop Care Ltd. Process Raw Materials . Mobicel-H. Jivin(00:00:50). Jivin(00:52:34). has three major manufacturing units. Herbozyme. Feedcel. Excel Sure Shot MANUFACTURING PROCESS Excel crop care ltd. Aminocel Gold. Tricho xp. .Plant Reactor Filtration Feedback Thinly Chloride Solid Intermedi ates Reactor Flaking Packing PRODUCTION CAPACITY AND MANAGEMENT 1 Year turn-over of the EXCEL CROP CARE LTD should have 7000 lakhs tun. The Company also introduced an acaricide which is well received in the market.Installation of 1. The Company continues its efforts at energy conservation and energy cost reduction. the Company has been increasing its retail pack range and augmenting and modifying its packaging facilities. the Company introduced a new rust fungicide in the international market. The above measures of energy conservation have resulted in savings of power and fuel and power costs during the year under review. During the year under review. Various measures to improve condensate recovery system and thereby boiler fuel efficiency. If the existing product lacks in . To meet the changing market requirements.8 MW windmill in Kutch to help meet power requirement at the Company’s Bhavnagar and Gajod Sites. PRODUCTION PLANNING Product planning means planning for the product that is to decide what type of product is to be produced or what needs or requirements the products is to satisfy and for whom the products is meant. This product is proposed to be introduced in the domestic market as well. product image Product planning in Excel is doing in such a way that the product becomes easily available to its user. Such simple planning is doing at corporate level. PRODUCTION PLANNING INVOLVES FOLLOWING STEPS Development and introduction of new product Modification of existing lines Changing needs and preference Discontinuous of margined unprofitable or obsolete product The above decisions are influence by many internal and external factors I. It is for the overall department of organization. goodwill of the company. ANNUAL OPERATION PLANNING . There are three types of products planning done in excel 1. position of the market competitor. 2. chance it should be improves in terms of changing needs and preferences of the consumers.satisfying the nee of consumers what type o modification is require or if the product fails to draw the attention of consumers or become unprofitable despite best efforts. LONG RANGE PLANNING It includes planning over a period of three to five years. It should be eliminator if there. company policy.e. It involves marketing production and purchase function that are considering while setting up annual operation planning. it provides for a better review. is making three times. Market share Market demand Monsoon position Distributors Market competition (direct and indirect) 3. As the planning. It becomes mor e effective allowing for correction and changes I. MONTHLY PLANNING Monthly plans are formulating as the end of each of month for completing three months.The annual operation planning is a yearly plan set by the corporate office after consulting the concern reasons from different sites.e. LAYOUT OF THE COMPANY . Manufacturing the particular product department. Plant layout .Purchase raw material in warehouse. Transfer raw material in the operation department. INVENTORY MANAGEMENT . has techniques for maintaining inventor y at proper level. Economic order qualities. MANAGEMENT OF RECEIVABLE: o Excel crop care ltd. So they never face any crises of inventory.Excel crop care ltd. it is investing more aims in book and attracting customers. has adopted selective credit policy to every customer but only that financial position is good and payment 3 months credit facility to its customer. Selective inventory contr ol ( ABC Analyses) Both techniques are used at the same time in Excel crop care ltd. So it should be managed well company has fixed as30% of working capital in book debt. o Excel crop care ltd. QUALITY MANAGEMENT Excel firmly believe in providing quality products. 2. the techniques adopted by Excel crop care ltd. o Excel crop care ltd. are as under: 1. has developed such optimum credit policy through its liquidity position is very good and so. is investing consideration proportion of working capital in trade creditor book debt. Information and services . Which lead to quality material at competitive price and clean environment. Continual improvement. All these shall be done by a rigorous annual goal setting process and periodical performance review on goals.to our internal and external customers. EXCEL has a free flow of communication channel. Employee development. Orientation program conducted at excel enables the employee . Endeavor to ensure the total involvement of all people and their whole hearted participation to fulfil the following objectives through motivation and training. Continuously ensure that the dynamic needs of all our customers are fulfilled to their total satisfaction. Environmental excellence. Excel crop care ltd is major supplier of agro chemical in national and international market. Complete customer satisfaction. CONCLUSION Excel is not just the supplier of agro chemicals but trusted friends who has educated them and grown with them. The green revolution accelerated in India with active support from excel. and when I take visit that time I realized and experience a practical .to be familiar with the prevailing organizational climate.