Evidencia 10: Selection criteria in distribution channels; Ceramicol CompanyUsted y su equipo de trabajo han sido contratados por la empresa Ceramicol para que realicen un estudio de mercado que contengan los siguientes puntos: Escoger y gestionar los canales de distribución más adecuados de acuerdo la naturaleza del producto en este caso serían las vajillas. Definir las características del comprador y las características del mercado (USA). Elaborar un informe sobre la forma más exitosa de entrar al mercado americano. Elaborar un pendón publicitario, para promocionar el ingreso de esta nueva vajilla al mercado internacional. Esta evidencia debe ser presentada en inglés usando las preposiciones de Material de formación ‘English prepositions’. Para realizar este informe consultar previamente el Material de formación denominado: English Word distribution channels. Distribution channels Case study Ceramicol. English prepositions. Esta evidencia debe enviarse en formato de Microsoft Word o PDF a través de la plataforma virtual de aprendizaje, así: 1. Clic en el título de esta evidencia. 2. Clic en Examinar mi equipo y buscar el archivo previamente guardado. 3. Dejar un comentario al tutor (opcional). 4. Clic en Enviar. the enterprises know that transactions within the distribution area are a source of competitive opportunities and advantages. The purpose of analyzing the indicators in the area of distribution is to find critical points and provide solutions to problems that prevent proper operation of the range. The distribution centers have gained importance. CHOOSE AND MANAGE THE DISTRIBUTION CHANNELS MOST APPROPRIATE ACCORDING THE NATURE OF THE PRODUCT IN THIS CASE WOULD BE THE DISHES. this analysis is done monthly and after analysis and search for causes. . in order to make the process of distributing and everything involved to get the dishes to customers. The distribution process dishes We Ceramicol Company is complex as higher volumes handled and has a wide variety of clients such as Avon. order preparation.1. Is important to make a description of the operations to of the distribution Center to achieve the goals of the organization The distribution center is responsible for product delivery in the correct place. The objetive to identify and initially describe the fundamental operations carried out in the Company's distribution center Ceramicol such as storage of merchandise. proceed with the decision making and corrective actions to continuously improve and prevent errors continue committing actions. etc. with the required quantities and at the right time and if the distribution center fails. can result in serious problems that are reflected in dissatisfied customers and financial losses for the company. the loading of containers. among others that are around the world. and it define the most important factors (cost and quality service). A distribution center has a fundamental impact on the overall success of the logistics chain. Success. Carrefour. Identifies and analyzes the indicators belonging to the range to help keep track and monitor all activities carried out within this area. In short.To ensure the availability of products should be controlled inventory in gathering center of each branch offices. the distribution is a shared and integrated by two companies of the organization work: Ceramicol Company and L & T. that is to say. handling inventory and contracting with the carriers is in charge of logistics operator Logistics & Transport. storage. programming and is performed billing orders. this company is responsible for managing all distribution centers companies Organization (outsourced). Logistics operators: Logistics operators offer their services consisting be a specialist in controlling the distribution and transport through systems that integrate the flow of products and information Ceramicol Company Which means that specializes in the management of supply. Ceramicol Company has several companies that facilitate the performance of logistics operations and among them are: Logistics and Transport: The process of physical distribution. through this program allocation. it is the part of the programming of the offices. through a single information system. . transport and final distribution to the customer. which is composed of people who work directly for Ceramicol Company. On the other hand. Selective Transportation: Provider of Logistics Services operations Ceramicol Company subsidiary called Crown corporation Hotel ware supporting the management and administration of the DY gathering center located in New Jersey. In the case of being harmed. in addition to highlighting the attributes of your product apart from the competition. USA It is not a homogeneous market. a new exporter must develop marketing strategies that allow. will no doubt bring a lawsuit against damage caused by poor quality products. and will have institutions that support it. DEFINE THE CHARATERISITICS OF BUYER AND MARKET CHARACTERISTICS (USA). USA market is highly competitive market. . It is true that the price is a relevant variable in deciding purchases. This leads to be demanding. be informed and be aware of what you consume. because considering its size and the varied ethnic and religious composition of its population have resulted in the existence of many different sub markets or markets. The consumers: The average American citizen can be qualified as a person with high level of consumption and always open to trying new products and experiment. In legal terms it is well aware of their rights as consumers and makes use of the laws that protect it. but factors such as quality. even with environmental care. which would argue that there will always be a niche in which venture. warranty and after sales service are equally or more important. Because. The North American market present high demands of quality and price of products imported from any country in the world. In the sector there are two main options for suppliers: The US market is highly demanding in terms of quality of products imported from any country in the world. For the small business first attempt to enter the US market as indirect exporters. but offers very high risks because they have no previous experience in the market. it is highly recommended to explore the market first of suppliers. For example. It has been found that precisely the successful international companies are able to access different markets in a variety of ways. For this reason. commercial or other integration. strategic alliances offer great advantages in terms of market experience. start from scratch provides the opportunity to choose all in line with our corporate culture. develop our own people. To enter the US market as indirect exporters. The best way depends on the competitive environment. entry to this market requires compliance with international quality standards and an aggressive pricing strategy. it is highly recommended to explore the market first of suppliers. entry to this market requires compliance with international quality standards. but they have great problems in terms of cultural. There is no "one" best way to access a market. with the aim to know the market better and gain experience in the different export processes. . among others. with the aim to know the market better and gain experience in the different export processes. legal environment. DEVELOP A REPORT ON THE MOST SUCCESFULL WAY A TO ENTER THE USA MARKET. degree of urgency. In contrast.
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