Entry Points PolicyIssued January 2014 (version 38) If the policy states a degree has entry to the CIM Chartered Postgraduate Diploma, accredited CIM study centres should treat the degree as the qualification criterion for stage one of the Chartered Postgraduate Diploma. The work experience requirement must still be met for this level. Entry Points Policy ABOUT THIS POLICY Any UK and international universities who have applied for and been granted entry points for their qualifications onto The Chartered Institute of Marketing (CIM) professional qualifications are included in this policy. The Policy lists qualifications that have been awarded entry to the CIM Chartered Postgraduate Diploma in Marketing or to the CIM Professional Diploma in Marketing. WHO WILL BENEFIT? Potential CIM students This Policy will be of help for those already holding degree qualifications and wishing to establish whether their degree meets the entry criterion for entry onto either the CIM Chartered Postgraduate Diploma in Marketing or to the CIM Professional Diploma in Marketing. UK and international institutions This policy is of benefit to institutions that have been awarded an entry point for their qualification(s) onto CIM qualifications, as this should increase attractiveness of their degree offering to potential students. Institutions not included in this list and wishing to submit their qualifications for consideration should contact the CIM Education Department directly. CIM Accredited Study Centres This policy may be used as guidance whilst recruiting onto CIM courses. The Chartered Institute of Marketing January 2014 Version 38 2 Entry Points Policy INSTITUTION CIM ENTRY POINT ASTON UNIVERSITY BSc Hons Management and Strategy (Must take 40 credits in year 2 and 60 credits of marketing in final year. Must include Marketing Strategy and Marketing Communications) BSc Hons International Business & Management (Must take 40 credits in year 2 and 60 credits of marketing in final year. Must include Marketing Strategy and Marketing Communications) MSc Marketing Management CIM Professional Diploma in Marketing The Chartered Institute of Marketing January 2014 Version 38 CIM Chartered Postgraduate Diploma in Marketing CIM Professional Diploma in Marketing CIM Chartered Postgraduate Diploma in Marketing 3 . Must include Marketing Strategy and Marketing Communications) BA Hons Marketing CIM Professional Diploma in Marketing BSc Hons Business & Management (Must take 40 credits in year 2 and 60 credits of marketing in final year. Entry Points Policy INSTITUTION CIM ENTRY POINT AUSTRALIA UNIVERSITY OF TECHNOLOGY. Services & Relationship Marketing. and the elective Entrepreneurship must be taken CIM Professional Diploma in Marketing MA Business and Management (Enterprise) Two electives. and Marketing Communications. SYDNEY Master of Business in Marketing CIM Chartered Postgraduate Diploma in Marketing Graduate Diploma in Marketing (both must have Marketing Communications option 24736) Master of Business in International Marketing (with Marketing Communications option 24736) CIM Professional Diploma in Marketing CIM Professional Diploma in Marketing BATH SPA UNIVERSITY BA Hons Business and Management (Marketing) CIM Professional Diploma in Marketing MA Business and Management (Marketing) The Consultancy Project/Dissertation must be based on marketing. must be taken CIM Professional Certificate in Marketing The Chartered Institute of Marketing January 2014 Version 38 4 . and the Project OR Investigative Study must be based on Marketing CIM Chartered Postgraduate Diploma in Marketing BOURNEMOUTH UNIVERSITY MA Advertising & Marketing Communications CIM Chartered Postgraduate Diploma in Marketing BSc Hons Marketing (available as Multi Award Pathway) CIM Chartered Postgraduate Diploma in Marketing BA Hons Marketing Communications (available as Multi Award Pathway) CIM Chartered Postgraduate Diploma in Marketing BA Hons Advertising (available as Multi Award Pathway) CIM Chartered Postgraduate Diploma in Marketing MBA Research Project must be marketing-focused CIM Chartered Postgraduate Diploma in Marketing The Chartered Institute of Marketing January 2014 Version 38 5 . MSc Marketing Communications. MKT3003 Buying Behaviour.Entry Points Policy INSTITUTION CIM ENTRY POINT BIRKBECK. MSc International Marketing. MKT3002 Marketing Strategy. MSc Services & Retail Marketing CIM Chartered Postgraduate Diploma in Marketing BOLTON UNIVERSITY BA Hons Business Management/BA Hons Bus Management (Marketing) Year 2 MKT2500 International Marketing. MSc Sports Marketing. UNIVERSITY OF LONDON MSc Marketing. MKT2501 Marketing Communications: Year 3 MKT3001 Marketing Management. Entry Points Policy INSTITUTION CIM ENTRY POINT BOURNEMOUTH UNIVERSITY MA Advertising & Marketing Communications CIM Chartered Postgraduate Diploma in Marketing BSc Hons Marketing (available as Multi Award Pathway) CIM Chartered Postgraduate Diploma in Marketing BA Hons Marketing Communications (available as Multi Award Pathway) CIM Chartered Postgraduate Diploma in Marketing BA Hons Advertising (available as Multi Award Pathway) CIM Chartered Postgraduate Diploma in Marketing MBA Research Project must be marketing-focused CIM Chartered Postgraduate Diploma in Marketing BRUNEL UNIVERSITY BSc Hons Business and Management (Marketing) CIM Chartered Postgraduate Diploma in Marketing MSc Marketing CIM Chartered Postgraduate Diploma in Marketing MSc Corporate Brand Management/MSc Applied Corporate Brand Management CIM Chartered Postgraduate Diploma in Marketing The Chartered Institute of Marketing January 2014 Version 38 6 . Emerging Markets. and Corporate Social Responsibility The Chartered Institute of Marketing January 2014 Version 38 CIM Professional Diploma in Marketing 7 . and three general electives. Supply Chain & Logistics Management.Entry Points Policy INSTITUTION CIM ENTRY POINT BUCKINGHAMSHIRE NEW UNIVERSITY BA Hons Music Management. BS3201 Strategic Marketing. Branding & PR CIM Chartered Postgraduate Diploma in Marketing UNIVERSITY OF CENTRAL LANCASHIRE BA Hons Marketing CIM Professional Diploma in Marketing UNIVERSITY OF CHESTER BA Combined Hons Marketing CIM Professional Diploma in Marketing CITY UNIVERSITY BSc Hons Business Studies With two marketing electives. BS3103 Applied Market Research. Commerce (Marketing) The Chartered Institute of Marketing January 2014 Version 38 CIM Chartered Postgraduate Diploma in Marketing CIM Chartered Postgraduate Diploma in Marketing 8 .Entry Points Policy INSTITUTION CIM ENTRY POINT CYPRUS UNIVERSITY OF NICOSIA BBA Marketing CIM Professional Diploma in Marketing BBA Concentration Marketing Communications With ten subjects in Section B of the syllabus (Concentration Marketing Communications) CIM Professional Certificate in Marketing DE MONTFORT UNIVERSITY BA Hons Business & Marketing CIM Professional Diploma in Marketing DUBAI UNIVERSITY OF WOLLONGONG IN DUBAI Masters in Strategic Marketing (with elective TBS 903 Managing People in Organisations) B. Quantitative Marketing Research. Managing Social Marketing Campaigns. plus 5 electives: International Marketing. Quantitative Marketing Research. Managing Marketing Communications. & Strategic Marketing) CIM Chartered Postgraduate Diploma in Marketing MSc Marketing Management (ending June 2014) CIM Chartered Postgraduate Diploma in Marketing MSc Strategic Marketing (ending June 2014) CIM Chartered Postgraduate Diploma in Marketing MSc Marketing (started 2013) CIM Chartered Postgraduate Diploma in Marketing The Chartered Institute of Marketing January 2014 Version 38 9 . Quantitative Marketing Research. Managing Marketing Communications. plus 5 electives: International Marketing.Entry Points Policy INSTITUTION CIM ENTRY POINT DURHAM UNIVERSITY Executive MBA (with core module Managing in the Competitive Environment. Managing Social Marketing Campaigns. plus 5 electives: International Marketing. & Strategic Marketing) CIM Chartered Postgraduate Diploma in Marketing Global MBA Managing in the Competitive Environment. Managing Marketing Communications. and Strategic Marketing) CIM Chartered Postgraduate Diploma in Marketing Full Time MBA Managing in the Competitive Environment. Managing Social Marketing Campaigns. MBA Financial Services. NBS-2M2Y Marketing Communications. Strategic Supply Chain Management. Strategic Carbon MBA. and NBS-3M9Y Marketing: Social Responsibility & the Law CIM Professional Diploma in Marketing Master of Business Administration – MBA General. International Accounting & Financial Management CIM Professional Certificate in Marketing MSc Marketing CIM Chartered Postgraduate Diploma in Marketing MSc Business Management CIM Professional Certificate in Marketing MSc Marketing & Management CIM Professional Diploma in Marketing MSc Finance & Management CIM Professional Diploma in Marketing MSc Brand Leadership CIM Professional Diploma in Marketing MSc Management CIM Professional Diploma in Marketing The Chartered Institute of Marketing January 2014 Version 38 10 . and in Year 3. MBA Science & Technology CIM Professional Certificate in Marketing MSc Programmes – International Human Resource Management.Entry Points Policy INSTITUTION CIM ENTRY POINT UNIVERSITY OF EAST ANGLIA BSc Hons Business Management With options: in Year 2. must take these options from Range B: NBS-3M8Y Strategic Brand Management. Executive MBA. Advertising & Public Relations With options: MKT09109 Brand Management.Entry Points Policy INSTITUTION CIM ENTRY POINT EDGE HILL UNIVERSITY BSc Hons Marketing CIM Chartered Postgraduate Diploma in Marketing MA Marketing Communications CIM Chartered Postgraduate Diploma in Marketing BA Hons Marketing with Public Relations CIM Chartered Postgraduate Diploma in Marketing BSc Hons Marketing with Advertising CIM Chartered Postgraduate Diploma in Marketing BSc Hons Business Management (Marketing) CIM Professional Diploma in Marketing EDINBURGH NAPIER UNIVERSITY BA Hons Communication. MKT10101 Emerging Markets CIM Professional Diploma in Marketing GLAMORGAN UNIVERSITY BA Hons Marketing The Chartered Institute of Marketing January 2014 Version 38 CIM Chartered Postgraduate Diploma in Marketing 11 . MKT09101 International Marketing. and MA International Management With a minimum of 8 marketing modules from years 2 to 4 CIM Professional Diploma in Marketing MA/BA Business and Finance With a minimum of 8 marketing modules from years 2 to 4 CIM Professional Diploma in Marketing MA Management and MA Management with Marketing Provided 12 marketing modules from years 2 to 4 are taken CIM Chartered Postgraduate Diploma in Marketing MSc International Marketing: (finishing June 2014) PG Certificate PG Diploma Masters MSc Fashion Marketing: (finishing June 2014) PG Certificate PG Diploma Masters The Chartered Institute of Marketing January 2014 Version 38 CIM Professional Diploma in Marketing CIM Professional Diploma in Marketing CIM Chartered Postgraduate Diploma in Marketing CIM Professional Diploma in Marketing CIM Chartered Postgraduate Diploma in Marketing CIM Chartered Postgraduate Diploma in Marketing 12 .Entry Points Policy INSTITUTION CIM ENTRY POINT HERIOT-WATT UNIVERSITY MA Management with HRM or Business Law or Enterprise. MKT3630 Brand Management . MKT3840 Business to Business Marketing.Entry Points Policy INSTITUTION CIM ENTRY POINT HONG KONG HONG KONG BAPTIST UNIVERSITY Bachelor of Business Administration (Hons) – Marketing Concentration (three or four years) Bachelor of Business Administration (Hons) – Global and China Business Concentration (three or four years) Bachelor of Commerce in Marketing (top up programme) CIM Professional Certificate in Marketing 2009 intake and previously CIM Professional Diploma in Marketing 2010 intake: students must take EIGHT marketing electives: CIM Chartered Postgraduate Diploma in Marketing CIM Professional Certificate in Marketing MKT3310 Marketing Communications & Social Media. MKT3850 Marketing in China. MKT3700 Event Marketing. MKT3610 Marketing in Computer-Mediated Environments. MKT3810 Sales Management. MKT3820 Retailing. MKT3880 Qualitative Market Research. MKT3860 Services Marketing. MKT3620 Customer Relationship Management . MKT3410 Marketing for Social Enterprise. MKT2630 Marketing Practicum The Chartered Institute of Marketing January 2014 Version 38 13 . Entry Points Policy INSTITUTION CIM ENTRY POINT CHU HAI COLLEGE OF HIGHER EDUCATION (HONG KONG) Bachelor of Business Administration (Marketing) CIM Professional Certificate in Marketing CITY UNIVERSITY OF HONG KONG Bachelor of Business Administration (Hons) in Marketing (with six marketing electives from Group A. and 1 elective from Group B) Bachelor of Business Administration (Hons) in China Business CIM Professional Diploma in Marketing MSc Marketing CIM Chartered Postgraduate Diploma in Marketing CIM Professional Certificate in Marketing HONG KONG COLLEGE OF TECHNOLOGY Higher Diploma in Business Administration (Marketing) CIM Professional Diploma in Marketing HONG KONG POLYU COMMUNITY COLLEGE Associate in Business – Marketing Theme The Chartered Institute of Marketing January 2014 Version 38 CIM Professional Diploma in Marketing 14 . Entry Points Policy INSTITUTION CIM ENTRY POINT HONG KONG POLYTECHNIC UNIVERSITY Bachelor of Business Administration (Hons) Global Supply Chain Management (with Marketing Minor) 3 years. ending 2015 Bachelor of Business Administration (Hons) Global Supply Chain Management (with Marketing Minor) 4 years. Retailing & Merchandising. Market Decision Analysis. Services Marketing. started 2013 Bachelor of Business Administration in Marketing With eight marketing credits from: Further Marketing Research. Internet Marketing. Strategic Brand Management. Marketing Symposium. Marketing Management in China. Marketing Project CIM Professional Certificate in Marketing CIM Professional Certificate in Marketing CIM Chartered Postgraduate Diploma in Marketing HKU SPACE COMMUNITY COLLEGE Associate of Business Administration – Marketing Theme CIM Professional Diploma in Marketing HKU SPACE GLOBAL COLLEGE SUZHOU Associate of Business Administration – Marketing The Chartered Institute of Marketing January 2014 Version 38 CIM Professional Certificate in Marketing 15 . Business to Business Marketing. and provided the students take SIX Marketing electives from: SPD4122 Advanced Marketing Research. SPD4463 Tourism Marketing. SPD4459 Internet Marketing & PR. SPD4461 Services Marketing. SPD4462 Event Management & Marketing.Entry Points Policy INSTITUTION CIM ENTRY POINT HONG KONG POLYTECHNIC UNIVERSITY (SPEED) BA Marketing & Public Relations CIM Chartered Postgraduate Diploma in Marketing Provided the Higher Diploma or Associate Degree for entry to this degree is in Marketing. SPD4464 Business Marketing TUNG WAH COLLEGE BBA with Major in Marketing The Chartered Institute of Marketing January 2014 Version 38 CIM Professional Diploma in Marketing 16 . Entry Points Policy INSTITUTION CIM ENTRY POINT UNIVERSITY OF KENT MSc Management (Marketing) CIM Professional Diploma in Marketing KINGS COLLEGE LONDON MSc International Marketing CIM Chartered Postgraduate Diploma in Marketing KINGSTON UNIVERSITY BA Hons Marketing Communications and Advertising CIM Chartered Postgraduate Diploma in Marketing LANCASTER UNIVERSITY BSc Hons Marketing & BSc Hons Marketing – Study Abroad BA Hons Marketing Management & BA Hons Marketing Management – Study Abroad With options Marketing 213 Advertising Management & Advertising Theory. Marketing 316 Advanced Topics in Consumer Behaviour. and Marketing 317 Brand Strategy BA Hons Advertising & Marketing CIM Chartered Postgraduate Diploma in Marketing MSc Advanced Marketing Management CIM Chartered Postgraduate Diploma in Marketing MSc Management with Marketing CIM Chartered Postgraduate Diploma in Marketing The Chartered Institute of Marketing January 2014 Version 38 CIM Chartered Postgraduate Diploma in Marketing 17 . Entry Points Policy INSTITUTION CIM ENTRY POINT LEEDS UNIVERSITY MA Advertising & Marketing CIM Chartered Postgraduate Diploma in Marketing UNIVERSITY OF LEICESTER BA Hons Management Studies CIM Professional Certificate in Marketing MSc Marketing (full time/distance learning) CIM Chartered Postgraduate Diploma in Marketing MSc Management CIM Professional Certificate in Marketing MSc Finance CIM Professional Certificate in Marketing Master of Business Administration CIM Professional Certificate in Marketing The Chartered Institute of Marketing January 2014 Version 38 18 . Entry Points Policy INSTITUTION CIM ENTRY POINT UNIVERSITY OF LIVERPOOL BA Hons Marketing/Marketing with Year in Industry CIM Chartered Postgraduate Diploma in Marketing BA Hons Business Studies/Business Studies with Year in Industry Must take MKIB255 Services Marketing. or MKT554 Business Marketing. and the business project must be in marketing CIM Professional Diploma in Marketing MALAYSIA UNIVERSITI TEKNOLOGI MARA Bachelor of Business Administration (Hons) Marketing In Semester 4. plus the option Marketing Analysis Research. and MKIB363 Marketing Strategy CIM Professional Diploma in Marketing LIVERPOOL JOHN MOORES UNIVERSITY BA Hons Business Studies Must have marketing route in year 3. MKIB356 Marketing Research. they must take MKT663 Relationship Marketing CIM Chartered Postgraduate Diploma in Marketing UNIVERSITI TENAGA NASIONAL (UNITEN) BBA Hons Marketing The Chartered Institute of Marketing January 2014 Version 38 CIM Professional Certificate in Marketing 19 . students must take either MKT540 Services Marketing. and in Semester 5. Entry Points Policy INSTITUTION CIM ENTRY POINT UNIVERSITY OF MANCHESTER MSc Marketing CIM Chartered Postgraduate Diploma in Marketing UNIVERSITY OF NEWCASTLE BSc Hons Marketing CIM Chartered Postgraduate Diploma in Marketing BA Hons Marketing & Management CIM Chartered Postgraduate Diploma in Marketing BSc Hons Food Marketing & Nutrition CIM Professional Diploma in Marketing MSc International Marketing CIM Chartered Postgraduate Diploma in Marketing MSc Advanced Food Marketing CIM Chartered Postgraduate Diploma in Marketing The Chartered Institute of Marketing January 2014 Version 38 20 . Entry Points Policy INSTITUTION CIM ENTRY POINT NORTHAMPTON UNIVERSITY BA Hons Sports Marketing CIM Professional Diploma in Marketing NORTHUMBRIA UNIVERSITY BA Hons Marketing Management CIM Chartered Postgraduate Diploma in Marketing BA Hons Business Studies CIM Professional Certificate in Marketing BA Hons Business Management CIM Professional Certificate in Marketing BA Hons Business with Marketing CIM Professional Diploma in Marketing BA Hons Advertising Management CIM Professional Diploma in Marketing MSc Business with Marketing CIM Chartered Postgraduate Diploma in Marketing The Chartered Institute of Marketing January 2014 Version 38 21 . Entry Points Policy INSTITUTION CIM ENTRY POINT OXFORD BROOKES UNIVERSITY BA Hons Business & Marketing Management (with U55081 Strategic Marketing. and U55030 Integrated Marketing Communications) CIM Chartered Postgraduate Diploma in Marketing UNIVERSITY OF PLYMOUTH BA Hons Marketing (to change to BSc Marketing in 2014/15) CIM Chartered Postgraduate Diploma in Marketing UNIVERSITY OF PORTSMOUTH MA Marketing CIM Chartered Postgraduate Diploma in Marketing MA Digital Marketing CIM Chartered Postgraduate Diploma in Marketing The Chartered Institute of Marketing January 2014 Version 38 22 . Entry Points Policy INSTITUTION CIM ENTRY POINT QUEEN’S UNIVERSITY BELFAST BSc Hons Business Economics CIM Professional Certificate in Marketing BSc Hons Economics & Management CIM Professional Certificate in Marketing BSc Hons Business Management CIM Professional Certificate in Marketing MSc Management CIM Professional Certificate in Marketing Master of Business Administration CIM Professional Certificate in Marketing UNIVERSITY OF READING BA Hons Management & Language CIM Professional Certificate in Marketing BA Hons International Management & Business Administration with Language CIM Professional Certificate in Marketing BA Hons Business & Management (4 years) BA Hons Management & Business (3 years) CIM Professional Certificate in Marketing The Chartered Institute of Marketing January 2014 Version 38 23 . Entry Points Policy INSTITUTION CIM ENTRY POINT UNIVERSITY OF ROEHAMPTON MSc Marketing CIM Chartered Postgraduate Diploma in Marketing SALFORD UNIVERSITY PG Diploma/MSc Marketing CIM Chartered Postgraduate Diploma in Marketing SHEFFIELD UNIVERSITY BA Hons Business Management BA Hons Business Management with Subject BA Hons International Business Management CIM Professional Certificate in Marketing MBA CIM Professional Certificate in Marketing MSc Management MSc Management (International Business) MSc Management (Creative & Cultural Industries) CIM Professional Certificate in Marketing MSc International Management and Marketing CIM Chartered Postgraduate Diploma in Marketing MSc Marketing Management Practice CIM Chartered Postgraduate Diploma in Marketing The Chartered Institute of Marketing January 2014 Version 38 24 . Entry Points Policy INSTITUTION CIM ENTRY POINT SOUTH AFRICA IMM GRADUATE SCHOOL OF MARKETING (Pty) Ltd BBA Marketing CIM Chartered Postgraduate Diploma in Marketing Postgraduate Diploma in Marketing CIM Chartered Postgraduate Diploma in Marketing ST ANDREWS UNIVERSITY MLitt in Marketing CIM Chartered Postgraduate Diploma in Marketing STAFFORDSHIRE UNIVERSITY BA Hons Marketing Management The Chartered Institute of Marketing January 2014 Version 38 CIM Chartered Postgraduate Diploma in Marketing 25 . Innovation and New Product Development CIM Professional Diploma in Marketing MSc Marketing Management CIM Chartered Postgraduate Diploma in Marketing MSc International Marketing Management CIM Chartered Postgraduate Diploma in Marketing MSc International Retail Marketing With Marketing Communications. Marketing Strategy. Retail Buying. 3 and 4 CIM Chartered Postgraduate Diploma in Marketing MSc Marketing/MSc International Marketing With elective Integrated Marketing Communications CIM Chartered Postgraduate Diploma in Marketing UNIVERSITY OF SURREY BA Hons Business Management With options Marketing Communications. Consumer Behaviour. International Marketing CIM Professional Diploma in Marketing BA Hons Business and Retail Management With options Marketing Communications.Entry Points Policy INSTITUTION CIM ENTRY POINT UNIVERSITY OF STRATHCLYDE Single or Joint Hons Marketing With Marketing electives in years 2. Research in Marketing. and Marketing Research electives CIM Chartered Postgraduate Diploma in Marketing MSc Tourism Marketing With Marketing elective in Semester Two CIM Chartered Postgraduate Diploma in Marketing The Chartered Institute of Marketing January 2014 Version 38 26 . Marketing in a Digital Environment. Marketing Strategy. Entry Points Policy INSTITUTION CIM ENTRY POINT SWANSEA UNIVERSITY BSc Hons Business Management (Marketing) CIM Professional Diploma in Marketing MSc Marketing CIM Chartered Postgraduate Diploma in Marketing MSc Management (Marketing) CIM Professional Diploma in Marketing BSc Hons Business Management (Marketing) CIM Professional Diploma in Marketing UNIVERSITY OF WARWICK MSc Marketing and Strategy Must take two marketing electives: ie. and the final dissertation IB9Z90 must be based on marketing CIM Chartered Postgraduate Diploma in Marketing WEST INDIES UNIVERSITY OF THE WEST INDIES Master of Marketing The Chartered Institute of Marketing January 2014 Version 38 CIM Chartered Postgraduate Diploma in Marketing 27 . and IB845 Marketing through Social Media. a choice from: IB846 Global Branding.