RESEARCH AND MARKETING OF FINANCIAL SERVICESR About Dawnay Day AV now Destimoney Dawnay Day was established in the City of London in 1928 Dawnay Day AV was established in India in 2006 In 2008, New Silk Route acquired 100% stake In the company. NSR (New Silk Route) appointed a new management team Dawnay Day AV acquired the new avatar of ³Destimoney´. It has a strong force of 3000 + employees Customer base of more than 35000 2 Destimoney has four business lines: DESTIMONEY GROUP DESTIMONEY INDIA SERVICE (Portfolio Management Service) DESTIMONEY ENTERPRISE (Financial products distribution,Investment Advisory,Corporate Advisory Services) DESTIMONEY SECURITIES (Broking & DP Operations, Member of BSE,NSE, NSDL,CDSL) DESTIMONEY POINT ANALYSIS (Global Research Outsourcing) About ³new silk route´ New Silk Route - A leading Asia-focused growth capital firm founded in 2006 with over Rs.6500 crores under management. It is focused on the Indian sub-continent and other rapidly growing economies in Asia and the Middle East. 9 Investments to date in Consumer Services, Telecom, Manufacturing, Financial Services and Infrastructure. 4 NSR ± Top Management Chairman Rajat Gupta CEO Parag Saxena Senior Advisor Victor Menezes The Way Forward BROKING INVESTMENT WM HFC DESTIMONEY WILLS & TRUST LOANS GOLD LENDING DISTRIBUTION NBFC Products A) Traditional Investment Products Equity Direct Equity IPOs Equity Mutual Funds My OMFA (Online Mutual Fund Account) Debt Debt Mutual Funds Term Deposits NCDs Bonds 23 Products B) Liability Management Products IPO Financing Loan Against Shares Loans : 1.Housing Loans 2.Loans Against Property 3.Personal Loans 4.Business Loans C) Risk Management Products Life Insurance General Insurance Wills, Trusts and Estate Planning Services D) Structured products Portfolio Management Services (PMS) Private Equity Funds 24 Services Prime Brokerage Services Wealth Management Research Equities Equity Derivatives Commodity Derivatives* Currency Derivatives Interest Rate Derivatives Depository Services Portfolio Management Services Portfolio advisory services Online Mutual Fund Online IPO Fundamental analysis Technical analysis Industry & Sector analysis Investor Conferences Online Trading Platform One of the most competent & tested Online Trading Platform. Real time streaming quotes & portfolio tracking. User friendly and fully automated platform. Single platform to invest in Equity, Commodity, Currency, IPO & Mutual Funds Integrated real-time payment gateway for lien marking / instant credits via HDFC Bank, ICICI Bank & Axis Bank, Dhanalakshmi Bank 24 * 7 real-time online back office access to customers Real time access to research & technical analysis Intra-day and end-of-day charts More than 30 popular indicators available Investment recommendations for diverse asset classes and investment horizons Competitive analysis MAJOR PLAYERS IN THE MARKET: SHAREKHAN ANGEL BROKING MOTILAL OSWAL SMC BONANZA PORTFOLIO AC MEHTA PRABHUDAS LILADHAR etc« Analytical Research Sample size METHODS OF DATA COLLECTION Primary data collection: Through personal interviews Through questionnaire Through Tele-Calling Secondary sources of data: Example: Q.In which of these Financial Instruments do you invest into? Financial Instrument Percentage of respondent Mutual Fund 75% Bond 16% Online trading 7% Derivative 2% LIMITATIONS The time constraint was one of the major problems. The lack of information sources for the analysis part. Geographical locations. DESTIMONEY SECURITIES Ltd. Is growing brand They should focus on print and electronic media advertisements Should make tie-up with PSU banks,to attract more customers Documents required for DSA:KYC (Know Your Client) PAN Card Ration Card Educational Proof (if required) Cancelled Cheque Account opening till 50:If the DSA,helps in opening the accounts till 50,then he/she will be getting a commission of Rs 300/- per a/c. Account opening above 50:If the DSA,helps in opening an account till 50,then he/she will be getting a commission of Rs 500/- per a/c. Brokerage Generated (Rs) Earning For DSA (%) Upto 25000/- 30 25000 to 50000/- 40 50000 and above 50 SEBI BSE NSE TRADING MEMBER FRANCHISEE RULES AND REGULATIONS He/she should have min age of 21 years He/she should be atleast 12th passed. Infrastructure Required Certified Employee. Less Emphasis on B2B development Less Emphasis on Investor Education. Lack of Organized Training of Sub-Brokers Quantity and Quality Sales force. Merits:Strong Research Team Good Technical service Good top level management Demerits:Account opening charge is high. Advance brokerage scheme. Lack of Co-ordination. Advertising Lowering current charges if possible. Efficient work force. Real estate investment Advisory to be included. Better training to the DSA and Sub-brokers. Improvement in Services. Improving the DSA channel. THANK YOU