DATA ANALYSIS AND INTERPRETATION TABLE - 1 AGE OF THE REPONDENTAge 15- 20 21- 25 26 -30 Above 31 Total Frequency 20 64 38 28 150 Percentage % 13.33 42.66 25.33 18.66 100 From the above table, it can inferred that 42.66% of the respondent’s falls under the age group of 21-25 years and 25.33% of the respondents are above 31 years, 18.66% are above 40 years of age and only 13.33% of the respondents are below 20 years. The above table show the age of respondents. Majority of the persons belongs to the age group of 21-25. CHART – 1 AGE OF THE RESPONDENTS 70 60 50 40 Frequency 30 20 10 0 15- 20 21- 25 26 -30 Above 31 Percentage TABLE – 2 EMPLOYEMENT STATUS OF THE RESPONDENTS Educational Status Employed Business Professional Others Total Frequency 16 74 50 10 150 Percentage% 10.66 49.33 33.33 6.66 100 From the above table it is inferred that 49.3% of the respondents are qualification at school level and 33.33% of the respondents have qualified at professionals and 10.66 % of the respondents are no.of employed and only 6.66% of the respondents others. CHART - 2 EMPLOYEMENT STATUS OF THE RESPONDENTS 80 70 60 50 40 30 20 10 0 Employed Business Professional Others Frequency Percentage TABLE – 3 INCOME OF THE RESPONDENTS Income Less than 5000 Rs.5001- Rs.15000 Rs.15001- Rs.25000 Above 25001 Total Frequency 27 70 36 17 150 Percentage% 18 46.7 24 11.3 100 From the above table, it is inferred that 46.7% of the respondents have a monthly income of between Rs. 5001- Rs.15000, 24% of the respondents have a monthly income between Rs. 15001- Rs.25000, and 18% of the respondent’s have a monthly income of Less than 5000,and 11.3% of the respondents have a monthly income of Above 25001. CHART – 3 INCOME OF THE RESPONDENTS 70 60 50 40 30 20 10 0 Less than 5000 Rs.5001Rs.15000 Rs.15001Rs.25000 Above 25001 Frequency Percentage TABLE – 3 LEVEL OF EDUCATION OF THE RESPONDENTS Educational Status Illliterate School Level Graduation Post Graduation Total Frequency 16 74 50 10 150 Percentage% 10.66 49.33 33.33 6.66 100 From the above table it is inferred that 49.3% of the respondents are qualification at school level and 33.33% of the respondents have qualified at under graduation and 10.66 % of the respondents are illiterate and only 6.66% of the respondents are post graduation. CHART - 3 LEVEL OF EDUCATION OF THE RESPONDENTS 80 70 60 50 40 30 20 10 0 Illliterate School Level Graduation Post Graduation Frequency Percentage TABLE – 4 MARITAL STATUS OF THE RESPONDENTS Marital status Single married Total Frequency 95 55 150 Percentage% 63.3 36.7 100 From the above table, it is inferred that 63.3 of the respondents are single, while other 36.7 are married. CHART – 4 MARITAL STATUS OF THE RESPONDENTS 100 90 80 70 60 50 40 30 20 10 0 Single married Frequency Percentage TABLE – 5 Do you take any soft drinks? Gender YES NO Total Frequency 130 20 150 Percentage % 86.7 13.3 100 From the above table, it is inferred that 86.7% of the respondents are yes and only 13.3% are no. CHART – 5 Do you take any soft drinks? 140 120 100 80 60 40 20 0 YES NO Frequency Percentage TABLE – 6 How often you use the drink? Marital status Regularly Occasionally Total Frequency 95 55 150 Percentage% 63.3 36.7 100 From the above table, it is inferred that 63.3 of the respondents are taking regularly, while other 36.7 are occasionally. CHART – 6 How often you use the drink? 100 90 80 70 60 50 40 30 20 10 0 Regularly Occassionally Frequency Percentage TABLE – 7 Which brand of cold drink you like most? Opinion Pepsi Dew 7up miranda limca Frequency 77 36 24 13 0 Percentage% 51.3 24 16 8.7 0 maaza Thums up Total 0 0 150 0 0 100 The table clearly state that 51.3% of the respondents says that pepsi, while 24% of the respondents feels that dew, 16% respondents 7up, and only 8.7 of the respondents states that they like thums up.. CHART -7 Which brand of cold drink you like most? 90 80 70 60 50 40 30 20 10 0 Pepsi Dew 7up miranda limca maaza Thums up Frequency Percentage TABLE – 8 Reason to choose this brand? Source taste advertisement Easily available People like Total Frequency 31 80 29 10 150 Percentage 20.66 53.33 19.33 6.66 100 CHART - 8 Reason to choose this brand? 90 80 70 60 50 40 30 20 10 0 taste advertisement Easily available People like Frequency Percentage TABLE – 9 How many times in a week you take cold drinks? Hours once twice thrice More than 3 times Total Frequency 57 63 30 150 Percentage% 38 42 20 100 The table explains that majority of the respondents drink twice . CHART- 9 How many times in a week you take cold drinks? 70 60 50 40 Frequency 30 20 10 0 once twice thrice More than 3 times Percentage TABLE – 10 Which quantity of your cold drink you often purchase? Opinion 200ml 350ml 600ml any other Total Frequency 41 89 17 3 150 Percentage% 27.33 59.33 11.33 2 100 From the survey it was drawn out that the majority consumes 350ml of the drink. CHART – 10 Which quantity of your cold drink you often purchase? 90 80 70 60 50 40 30 20 10 0 200ml 350ml 600ml any other Frequency Percentage TABLE – 11 Which flavor do you generally prefer? Opinion cola orange lemon others Total Frequency 66 49 35 0 150 Percentage% 44 32.66 23.33 0 100 From the study it is clear that, a large section of the customers prefer cola the most, 44% CHART -11 Which flavor do you generally prefer? 70 60 50 40 Frequency 30 20 10 0 cola orange lemon others Percentage TABLE - 12 If cola which particular brand you like? Opinion pepsi Thumbs up Total Frequency 129 21 150 Percentage% 86 14 100 Here the majority says that they prefer the pepsi as their favorite colour. CHART – 12 If cola which particular brand you like? pepsi Thumbs up TABLE – 13 Since how much time you are using your brand? Opinion 1-6month 6-12month 1-2ys More than 2yrs Total Frequency 71 45 27 7 150 Percentage% 47.3 30 18 4.7 100 CHART- 13 Since how much time you are using your brand? 80 70 60 50 Frequency 40 30 20 10 0 1-6month 6-12month 1-2ys More than 2yrs Percentage TABLE – 14 Advertisements of which cola drink you remember the most? Opinion Coke Pepsi Fanta 7up Thumbs up Frequency 60 43 39 8 0 Percentage% 40 28.7 26 5.3 0 sprite Total 0 150 0 100 CHART – 14 Advertisements of which cola drink you remember the most? 60 50 40 30 20 10 0 Coke Pepsi Fanta 7up Thumbs up sprite Frequency Percentage CHI- SQUARE TABLE – 1 RELATIONSHIP BETWEEN THE quality V.S. price of the product Level of satisfaction Age Highly satisfied quality Satisfied 3 6 neutral 11 5 dissatisfaction 4 3 Highly dissatisfied 5 2 2 3 price Null Hypothesis (Ho): There is no significant relationship between quality of the respondents and price. Alternative Hypothesis (Ha): There is significant relationship between the quality of the respondents and price. WE CAN CALCULATE THE VALUE OF CHI-SQUARE O E O-E (O-E)2 (O-E)2 E 2 3 11 4 5 3 6 5 3 2 total 1.5 2.8 11.2 4.5 4.7 2.8 3.4 4.7 2.8 1.5 0.5 0.2 0.2 0.5 0.7 1.8 3.4 1.7 1.8 1.5 0.25 0.04 0.04 0.25 0.49 3.24 11.56 2.89 3.24 2.25 0.166 0.014 0.0035 0.055 0.104 1.214 3.4 0.614 1.157 1.5 8.2275 2 Results Calculated value Degree of freedom Level of significance Table value = = = = 8.2275 9 5% 16.919 CONCLUSION Since the calculated value is greater than table value. So we can calculate that there is a significant relationship between quality and price. So we can accept the hypothesis. Correlation Analysis 1) HYPOTHESIS: There is a significant relationship between quality and price Level of satisfaction Age Highly satisfied quality Satisfied 3 6 neutral 11 5 dissatisfaction 4 3 Highly dissatisfied 5 2 2 3 price CORRELATION TABLE X 2 3 11 Y 3 6 5 X2 9 36 25 Y2 36 324 3025 Σxy 6 18 55 4 3 9 144 12 5 Σx=25 Σy=19 2 4 Σx2=83 100 Σy2=3629 10 Σxy=101 INFERENCE: r always lies in the range -1 to +1, the value obtained from the above calculation is r = 0.1640 which lies between -1 to +1, therefore a strong correlation exists between the two variables. FINDINGS PERCENTAGE ANALYSIS It can inferred that 42.66% of the respondent’s falls under the age group of 21-25 years and 25.33% of the respondents are above 31 years, 18.66% are above 40 years of age and only 13.33% of the respondents are below 20 years. It is inferred that 49.3% of the respondents are qualification at school level and 33.33% of the respondents have qualified at professionals and 10.66 % of the respondents are no.of employed and only 6.66% of the respondents others. From the above table, it is inferred that 46.7% of the respondents have a monthly income of between Rs. 5001- Rs.15000, 24% of the respondents have a monthly income between Rs. 15001- Rs.25000, and 18% of the respondent’s have a monthly income of Less than 5000,and 11.3% of the respondents have a monthly income of Above 25001. From the analysis it is inferred that 49.3% of the respondents are qualification at school level and 33.33% of the respondents have qualified at under graduation and 10.66 % of the respondents are illiterate and only 6.66% of the respondents are post graduation. From the observation it is inferred that 63.3 of the respondents are single, while other 36.7 are married. From the above table, it is inferred that 86.7% of the respondents are yes and only 13.3% are no From the above table, it is inferred that 63.3 of the respondents are taking regularly, while other 36.7 are occasionally. The table clearly state that 51.3% of the respondents says that pepsi, while 24% of the respondents feels that dew, 16% respondents 7up, and only 8.7 of the respondents states that they like thums up.. The table explains that majority of the respondents drink twice . From the survey it was drawn out that the majority consumes 350ml of the drink. From the study it is clear that, a large section of the customers prefer cola the most, 44% Here the majority says that they prefer the pepsi as their favorite colour. CHI SAQUARE ANALYSIS 1. Since the calculated value is greater than table value. So we can calculate that there is a significant relationship between quality and price. So we can accept the hypothesis. CORRELATION ANALYSIS 1. There is a significant relation with the quality of the product and price of the product SUGGESIONS The company should always focus on the customer taste and preference, customer is the king or queen in the modern marketing. So by analysing all those aspects I understood that the customer satisfaction is atmost on the price and the quality. The company must look after all the aspects of the company products. So that the customer satisfaction will be at an peek point. CONCLUSION Marketing touches every aspect of our lives, from our very birth to our death. Our entire life, our lifestyle, our existence are Continuously affected by marketing. Marketing play an important role in society by helping us satisfy our needs and wants and by helping organization determine what to produce. Marketing is concerned not merely with selling tangible product for a profit, it applies to services and ideas as well. Consumer or buyer is the central figure of all marketing activity. It is the consumer who determines the growth prosperity and even existence of a business enterprise. Hence the marketer should always feel the pulse of consumer. Customer is the king in the business. The primary aim of modern business is to satisfy the consumer by meeting their needs and wants and through make profit to their product by manufacturing quality of product. Modern marketing has now become consumer oriented. Therefore business firm has to find out first what the consumer want.Customer satisfaction is the individuals perception of the performance of the product or service in relation to his or her expectation. Customer satisfaction is not restricted to a particular product. It plays a momentous role as far as the launching of any product is concerned. Thus we conclude that the customer satisfaction is atmost in the matter of two factors that is the price and the quality.