PrefaceThe Project work is field which uses tools and techniques to transfer subjectivity in the environment into objectives, also the findings of the research, when applied show results, which can be measured and evaluated so there is feedback this is what makes it a dynamic activity. This survey is an analytical study of a different facts of the product. The focus is given on the Brand profile. This entitled of “A STUDY OF CUSTOMERSATISFACTION OF PEPSICO ”, is for the partial fulfillment of M.B.A. IIRD SEM. Degree. The idea behind this project is to give practical knowledge and to make them to face real life situation. The project survey is commonly used for the collection from the respondents through questionnaire. In this method statistical techniques have been used systematically. This project survey is not only with my own efforts but also that of others. CHANDNI JAIN M.B.A. IIRD SEM. Babulal Tara Bai Institute of Research and Technology . I Must express my gratitude to all the elders of the family and citizen of the city who blessed me in course of discussion.ACKNOWLEDGEMENT I would like to whole hearty thank and express my sincere gratitude to MR. I also extend my sincere thanks to my family and my friends for their encouragement and support. CHANDNI JAIN CERTIFICATE . Sagar for suggesting me this problem and for giving an insight in dealing with the subject Lastly. MANISH SHRIVASTAVA Head of the Department of Busines Studies. He has done this Work under My Guidance and Supervision.B. During this study he made meticulous efforts for its completion. IITH Sem. This project work is original and not submitted earlier for the award of any degree or associate ship of any other University. Signature of the Signature of the Signature of the Supervisor Head of the Department Examiner - DECLARATION .A. Department of Business Studies Babulal Tarabai Institute of Research and Technology Has diligently worked on the Report of the “A STUDY OF CUSTOMERSATISFACTION OF PEPSICO ”. I wish him all the best in this sincere endeavors for a bright and successful future.This to certify that MISS CHANDNI JAIN Student of M. MANISH SHRIVASTAVA Lecturer & Faculty Member at the Department of Business Studies Babulal Tarabai Institute of Research and Technology. is a record of an original work done by me under the guidance of MR.I hereby declare that the work entitled “A STUDY OF CUSTOMERSATISFACTION OF PEPSICO ” submitted to the Department of Business Studies Babulal Tarabai Institute of Research and Technology. I also ensure that this work done by me is purely original and is my own creativity. Date : CHANDNI JAIN Place : Contents Chapter I Research Methodology Problem of the study Objective of the study Scope of the study Relevance /Importance of the study Methodology Used Limitation of the study . PROBLEM OF THE STUDY . Ltd) Chapter IV Finding Suggestion Conclusion CHAPTER-I RESEARCH METHODOLOY 2. Chapter III Data Analysis Analysis and Interpretation Hypothesis Customer satisfaction Servey Customer satisfaction: How do you Perceive? Marketing Mix/ Four Ps of Marketing SWOT analysis of Pepsi(Tripty Drinks Pvt. PEPSI History .CHAPTER-II Introduction Corporate profile Company Overview.1. 6.1 – PROBLEM OF THE STUDY: To study the customer satisfaction for PEPSI with the special reference to Tripti Drinks Pvt.so I have to devote more time to them. .2 – OBJECTIVE OF THE STUDY: To find out the customer satisfaction for PEPSI Co. in India.OBJECTIVE OF THE STUDY 2. Ltd.2.SCOPE OF THE STUDY 2. Some respondant are not co-operative to give the information .LIMITATION OF THE STUDY 2. To determine the factor satisfaction which affect the customer satisfaction.RELEVANCE/IMPORTANCE OF THE STUDY 2.3.METHODOLOGY USED 2. 2.5.2.4. 4. weak point . 2. The report gives the performance of PEPSI and to know the position of their compititor who are already make a position. Method used . To examine the consumption pattern for softdrinks. The finding based on the analysis of the customer’s opinion which is collected through the personal internal interview method and through questionnaire. 2. To find out consumers profile for softdrinks.The project is cunducted in India market which is the part of the Orissa state. I visit the study mainly concerned with the PEPSI Company in India market in present market scenario.3.threats from outside etc. This project is also much important from my point of view also. each and every customer.5.The data we are collected from the 100 different customers. Sample size 10 sample respondents were randomly selected for this study out of 1000 population.RELIVANCE OR IMPORTACE OF THE STUDY: This project is a great imortance from the PEPSI of view. To evaluate the level of satisfaction of the softdrink consumers. To analyse the strength and weakness of PEPSI as well as customers. From the project the company also know their strong area . because this training helps me how to conduct a marketing research and to provide solution about the problem in the customer which is very much important in my coming future and as per our course curriculum it is a part of our MBA program. 2. To determine the acceptance of PEPSI by the customers at the Sagar .SCOPE OF THE STUDY: Graphical scope of the study is the city of Sagar only.METHODOLOGY USED: Data collection Data were collected through questionnaire and also direct interview. To understand brand preference of softdrinks. This project only done in India town. Comparision between logo . Percentage method. b. The study area is small in size to gather accurate information about the project. Liker scale method. This report is also authentic to the extent of the respondent’s ethics.LIMITATION OF THE STUDY: This report doesn’t cover the whole town as it is confined to only limited customers only.so I have to devote more time to them. The sample size was limited to 100 and this may not reflect the perception of whole population. 2. Chi square. Some respondent are not co-operative to give the information . So this report shows the outcome of their view that was covered by me. c. a.6.The methods which are used for this purpose are stated bellow. CHAPTER-II INTRODUTION With diversity in climatic condition. which were there before. The present market comprises new . seasonal variation and geographical barriers disappearing. The changing needs desires and preferences of consumers differentiating the limitations. the soft drink industry in India is no more a seasonal business. The soft drink industry is a massive industry and that influence a stiff competition among various brands available. flavors and preferences and the way they are analyzing a particular brand. of which 17 are company owned and 22 are franchisee owned. In the current market. where the competition is intensive. creatively designed. Today’s business environment for brand building is very much complex. And here comes the intangible value imbued in different brands that differentiates from competitors and builds strong bond with consumers. ‘Cola’ and ‘Pepsi’ brands are targeted at teenagers & youth positioned as refreshment for mind and body. ‘Maaza’ and ‘Slice’ are positioned as family drink & targeted to all age groups. consumers choose a brand according to their own tastes. ‘Fanta’ and ‘Mirinda’ are targeted at consumers in preteen age group as well as age group above 40 years positioning as a fun thing & enjoying light moment of life. snack food and exports business and to support the operations are the groups’ 39 bottling plants in India.products/brands due to scientific inventions whereas technology development has drastically reduced the cost of production. . A most interesting feature of this growing market is that of targeting and positioning of different brands of soft drinks in the mind of the consumer.The Company has invested heavily in India making it one of the largest multinational investors. carefully implemented and scrupulously maintained brand platforms. While ‘Thumps Up’ brand is targeted at consumers in age group 20-30 years and positioned as a brand for ‘adventure-loving’ persons. has grown to become the country’s largest selling soft drinks company . Creating strong brands that connect with consumers in such an ever-changing environment requires thoughtfully developed. Yet consumers want the predictable performance and unique experiences that strong brands promise. CORPORATE PROFILE PepsiCo entered India in 1989 and in the span of a little more than a decade. The group has built an expansive beverage. The shift penetration of Globalization is another factor for the expedition of market scope for the different soft drink brands in Indian Market. drugist caleb "er Satisfaction Customer Satisfaction Surveys are often regarded as the most accurate barometers for predicting the success of a company. Agri-Business 2. Getored plus local brands Lehar evervess Soda . Mexico. N. Commodities 3. Pepsi system sales PepsiCo has made significant investments with the Punjab Agriculture University to develop a comprehensive agro-technology programme that has helped thousands of farmers across India improve the yield of their farms and the quality of their agricultural products . Diet Pepsi.7 Up .PepsiCo stays committed to providing its consumers top quality beverages. PepsiCo is one of the largest MNC exporters in India and its export business consists of three categories:1. Aquafina packaged drinking water. Mountain Dew. Our roots go back more than 100 years to the creation of pepsicola by New Bern.C. Tropicana brand 100% fruit juices in various flavours . Because they directly ask about the critical success factors of a b . Slice fruit drink. Dukes Lemonade and Mangola. Mirinda. the United Kingdom and Canada.PepsiCo has leveraged its knowledge in contracts forming to develop seaweed cultivation in Tamilnadu and has partnered with the Govt. of Punjab to help farmers of the state through utilisation of developed technology for citrus farming COMPANY OVER VIEW Our largest market is the United States. Its diverse portfolio of brands include the flagship Cola brand-Pepsi.