The Cultural Creatives1 The Cultural Creatives The Cultural Creatives: How 50 Million People Are Changing the World Author(s) Cover artist Country Language Subject(s) Genre(s) Publisher Publication date Media type Pages ISBN Paul H. Ray and Sherry Ruth Anderson Whitney Cookman United States English Social sciences and Sociology Nonfiction Harmony Books 2000 Print (hardcover and paperback) 370 pp. 0-609-60467-8 (10) 9780609604670 (13) The Cultural Creatives: How 50 Million People Are Changing the World is a nonfiction social sciences and sociology book by sociologist Paul H. Ray and psychologist Sherry Ruth Anderson, first published in 2000.[1] The authors introduced the term "Cultural Creatives" to describe a large segment in Western society that has recently developed beyond the standard paradigm of Modernists or Progressives versus Traditionalists or Conservatives. Ray and Anderson claim to have found that 50 million adult Americans (slightly over one quarter of the adult population) can now be identified as belonging to this group. They estimated that there were an additional 80–90 million Cultural Creatives in Europe as of 2000. Two types Ray and Anderson divide Cultural Creatives into two subdivisions: Core Cultural Creatives Just under half of the CC population, this segment comprises the more educated, leading-edge thinkers. This group includes many writers, artists, musicians, psychotherapists, feminists, alternative health care providers and other professionals. They combine a serious focus on their spirituality with a strong passion for social activism. Green Cultural Creatives The more secular and extroverted wing of the Cultural Creatives. They tend to follow the opinions of the Core group and have a more conventional religious outlook. Their world views are less thought out than the Core group and less intensely held. ) and a desire to see more action on them • being active themselves as well (e. on consuming and making money • like people. self-actualization. places and things that are different or exotic Values Ray and Anderson assert that "values are the best single predictor of real behavior". climate change. and spirituality.e. cradle2cradle principle) • willingness to pay higher taxes or spend more money for goods if that money went to improving the environment • heavy emphasis on the importance of developing and maintaining relationships • heavy emphasis on the importance of helping others and developing their unique gifts • volunteer with one or more good causes • intense interest in spiritual and psychological development • see spirituality as an important aspect of life. poverty etc. • love of nature and deep caring about its preservation. The below characteristics were identified as qualities of a Cultural Creative.The Cultural Creatives 2 Characteristics Ray and Anderson created a questionnaire to identify Cultural Creatives in Western society. and its natural balance. . but worry about religious fundamentalism • desire equality for women/men in business. actions must be consistent with words and beliefs Engaged action and whole process learning. seeing the world as interwoven and connected Idealism and activism Globalism and ecology The importance of women Core Cultural Creatives also value altruism. life and politics • concern and support of the wellbeing of all women and children • want politics and government to spend more money on education. The list below outlines the values that dictate a Cultural Creative's behavior: • • • • • Authenticity. Agreement with 10 or more indicates status as a Cultural Creative. • strong awareness of the planet-wide issues (i. including destroying the environment and exploiting poorer countries • unlikely to overspend or be in heavy debt • dislike the emphasis of modern cultures on "making it" and "success".g. community programs and the support of a more ecologically sustainable future • are unhappy with the left and right in politics • optimism towards the future • want to be involved in creating a new and better way of life • are concerned with big business and the means they use to generate profits. au/documents/ dp_fulltext/DP58. New York: Harmony Books. emotionally) and create social change. and which he refers to as the Cultural Creatives. html).). In 2008. there has been much discussion in the Western media on the ‘creative economy’ and the importance of the ‘creative class’. . pp. They are concerned with ecological sustainability and in the case of a core group have a commitment to personal and spiritual development. by Ron Rentel. innerpreneurs use their business to find personal fulfillment (creatively. Paul H. having a cognitive style based on synthesizing varied information from many sources into a big picture.tai.. ISBN 978-0-609-60467-0.pdf) . The Integral Culture .org. Rentel named entrepreneurial Cultural Creatives "innerpreneurs".[2][3] This term can also apply to Integral Theory. Downshifting in Britain: A sea-change in the pursuit of happiness. Notes [1] Ray. Retrieved 2010-01-28. 58". These are individuals who can meld the best of Traditionalism and Modernism to create a new synthesis. Conscious Choice. "The Australia Institute Discussion Paper No. Richard Florida published a series of books on this identified 'creative class' and their upcoming economic importance. was the first to identify the Cultural Creative subculture in entrepreneurship. com/ 1999/ cc1201/ integralculture. January 1999 [3] Paul H. attract and retain human creative talent. Usage of the term integral Ray gives the term Integral Culture to the growing subculture also referred to as Transmodernism. 14–16. Bill Gates spoke at the World Economic Forum 2008 on the need for ‘creative capitalism’ as a solution to the world’s problems. They theorize that being creative and inventive will be the key to business success in the 21st century and that a country’s economic success will be determined by its capitalists' ability to mobilize. Clive (November 2003). org/ book. The Cultural Creatives: How 50 Million People Are Changing the World (http:/ / www. ISSN 1322-5421 (https://www. Sherry Ruth Anderson (2000).The Cultural Creatives 3 In business The 2008 marketing text. [2] Bobbye Middendorf. Karma Queens. Geek Gods and Innerpreneurs. The Cultural Creatives References • Hamilton. a philosophy expounded by Ken Wilber.Cultural Creatives Making a Difference for the Future (http:/ / consciouschoice. Innerpreneurs have the defining characteristics of an entrepreneur: • • • • • • • high need for achievement high need for independence low need for conformity internal focus of control love of ambiguity propensity for risk-taking obsession with opportunity But while entrepreneurs use their business for monetary gain. culturalcreatives. spiritually. html) (illustrated ed. Ray and Sherry Ruth Anderson. The Cultural Creatives 4 Further reading • Cole. 260–298). Gary. Bernard (2001) Sustainable Abundance. London: Century. • Lietaer. 2006. Describes the connection between Cultural Creatives and new vision of the global economy. In The Future of Money (pp. ISBN 1-932010-12-2. Portland: Ooligan Press. "Artless: The Odyssey of a Republican Cultural Creative". . Stefanomione. 1 anonymous edits License Creative Commons Attribution-Share Alike 3. Robofish. All Is One.org/licenses/by-sa/3.0 Unported //creativecommons.Article Sources and Contributors 5 Article Sources and Contributors The Cultural Creatives Source: http://en.php?oldid=491896587 Contributors: Alan Liefting. Viriditas. Kaihsu. Rich Farmbrough.0/ . CBM. RadioFan.wikipedia.org/w/index. GrahamHardy.