` Earliest documented use of cosmetics was around 4000BC way back in ancient Egypt "Cosmetics" is "Makeup" Cosmetic market place is a huge global economy worth approximately $40 billion Mostly generated in the western countries ` ` ` ` Brands are now represented by key celebrities around the world in a bid to increase the market share Cosmetics range includes: Skincare. Eye Makeup. Bath Products etc FDA is a government Department of Health and Human Services and is responsible for the safety regulation of many things including Cosmetics ` ` . Lip Color. Hair Care. Lotions. Baby products. Face Makeup. Nail polishes. Hair Color. Perfumes. Powders. which account for 90% of the cosmetics market in terms of volume Urban population .main force that drives the demand for various cosmetic products ` ` ` .` World¶s popular cosmetics brands entered the Indian market in the 1990s Cosmetics and personal care industry has been growing at an average rate of 15-20% Growth has come mainly from the low and medium-priced categories. ` Greater access to television .created a growing awareness of the western world A boom in the Indian fashion world has contributed to the rise in demand for professional beauty care products Market penetration of cosmetics and toiletries products in India is very low Can be viewed as an opportunity for more significant growth down the road ` ` ` . the personal care sector has witnessed strong growth in the recent years ` ` .` Personal Care products are one of the key constituents of the Fast Moving Consumer Goods (FMCG) sector The brand wars for increasing ³mind share´ is intense in this sector .recent years have also seen price wars With increase in income levels. penetration of mass media. Colour Cosmetics 6% Sales Fragrances 1% Hair care 31% Bath & shower products 46% Skin care 16% Source: Morgan Stanley Report Tata Strategic Management Group . 25%) Source: Marketing Whitebook 2010-2011 .SHAMPOOS ` Most astounding growth rates compared to other FMCG categories in Rural India ` 13% point growth in 2000 ` Was expected that half of the population will use shampoos by 2010 ` 31% growth in the category (2000-2008) SKIN/FACE CREAMS ` Overall penetration rose to 25% ` Orissa (14% to 29%) ` Assam (32% to 45%) ` Karnataka (15% . conducted jointly by MRUC and Hansa Research .25 20 15 10 5 0 2000 50 40 30 20 10 0 2005 60 50 40 30 20 10 0 2008 Source: IRS. 25 20 15 10 5 0 2000 30 25 20 15 10 5 0 2005 30 25 20 15 10 5 0 2008 Source: IRS. conducted jointly by MRUC and Hansa Research . ` ` ` ` ` The Indian cosmetic industry registered a growth of US$ 2. the market can further be classified as : Popular Brands Premium Brands ` .47 billion in 2008 Fourth largest cosmetic market in Asia Pacific Expected to grow at a CAGR of 7-8% Colour cosmetics and spas to grow at a CAGR of 20-30% The cosmetics segment is broadly classified as : Skin care Colour cosmetics Hair care Perfumes & Deodorants Based on the price factor. 3. Higher Income urban consumers ± Niche products Fragrances Skin Care Colour Cosmetics Lower income and rural consumers ± Basic products Oral Hygiene Bath & Shower Hair Care The total Skin Care market is estimated to be around Rs. 2009 .400 Cr Fairness segment is stagnant in terms of penetration Major players in this segment are HUL with a market share of 54% followed by CavinKare with a market share of 12% and Godrej with a market share of 3% Fair & Lovely drives the category trend Source: CMIE. IBEF Jan 28. 2. 2009 . 3.800 Cr hair oils. hair colorants & conditioners. IBEF Jan 28. and hair gels Marico is the leader in Hair Oil segment with market share of 33% and Dabur occupies second position at 17% The Indian Shampoo market is estimated to be around Rs. P&G occupies second position with market share of around 23% Source: CMIE. The Hair Care market in India is estimated at around Rs.700 Cr Shampoo market ± Cosmetic and Antidandruff Sachet makes up to 40% of the total shampoo sale Antidandruff segment constitutes around 15% of the total shampoo market Market is dominated by HUL with around 47% market share. shampoos. 2012) 2012 2011 2010 2009 85 105 130 150 Market is expected to record a CAGR of around 21% (2009-2012) Lipstick and nail enamel sub-segments will be the key drivers Rising incomes ± major growth driver for sales Source: RNCOS .Million US$ (2009 . 67714 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Urban Source: IMRB International .` ` P2: 2008 Oct ± 2009 Sep Universe (000s) . ` ` P2: 2008 Oct ± 2009 Sep Universe (000s) .147750 80% 70% 60% 50% 40% 30% 20% 10% 0% Rural Source: IMRB International . ` ` P2: 2008 Oct ± 2009 Sep Universe (000s) .203805 Urban 60% 50% 40% 30% 20% 10% 0% Source: IMRB International . 147750 Rural 80% 70% 60% 50% 40% 30% 20% 10% 0% Source: IMRB International .` ` P2: 2008 Oct ± 2009 Sep Universe (000s) . ` Indian fashion is fueling growth in the industry by making Indians to realize the importance of having good looks and appearances Indian cosmetic industry has an even greater potential for growth in future Indian cosmetic manufactures have received orders from overseas markets.Indian herbal cosmetic products have a tremendous demand in the international market The penetration rate is higher in the skin. because these herbal and natural cosmetics are safe to use and do not have any side effects ` ` ` ` . away from synthetics. this so.care segment compared to lipsticks Great demand for herbal cosmetic products. for example . from skin cleansers to fairness creams Cosmetic industry.` Neem is increasingly being used by leading herbal cosmetic manufacturers right from body lotions to face packs. agricultural industry are benefiting from neem and its products Herbal cosmetics are the current rage not only in Asian countries like India. but also countries like US. herbal industry. UK and Australia Micro-Segmentation: The Future of Cosmetics ` ` ` . 28 Dhruvesh Morjaria.05 Chirag Surti.Aahna Vaswani.32 Geetanjali Thorbole.01 Amal Parkar.48 .