Chiropractic Marketing Blueprint

SPECIAL NOTE: This is a very intense Report.It contains some of the strongest things I think I may have ever shared about making BIG MONEY as a chiropractor. I can’t ethically sit here and apologize if I offend you with anything I say in the next bunch of pages, because doing so would deny my belief in everything I’ve written. Read this Report carefully. This is LIFE-ALTERING material. November 29th From the desk of Todd Brown Things are about the change significantly for the chiropractors who don’t get this… The old chiropractic marketing model is dying quickly, and the new model is rapidly coming on the scene. The doctors who are savvy enough to catch the wave will give themselves a huge competitive advantage over their chiropractic competition and put themselves on the fast track to significant financial growth (and personal income). The doctors who aren’t sharp enough to see what’s going on… well… they’re going to slide right to the bottom of the field in practice size, income, and certainly lifestyle. Here’s What You’ll See Happening To Chiropractors You’re going to see a clear delineation between the doctors who embrace and leverage the new marketing model and the ones who foolishly resist it. You’ll see the savvy doctors experiencing double-digit growth for their practices, with lots of long-term patients, referrals, and a consistent flow of networking partners, while most doctors continue to scratch their heads wondering where their next patient is going to come from, struggling just to make $90,000 a year. You’ll see these savvy doctors spending far less on marketing, having loads of free time, and living a lifestyle most doctors will only be able to envy… and… all while © Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 2 their chiropractic practice and personal income take consistent jumps, month in and month out, by leaps and bounds, clobbering their competitors like crazy! Sidebar: YES… in the last sentence I did say “…spending LESS on marketing”. That wasn’t a typo. Later in this Blueprint you’ll get the exact formula to have this happen in your chiropractic practice. For now, though, let me tell you why you should listen to everything I have to share in this Blueprint about building a million-dollar chiropractic practice, and what you can expect from the remaining pages of this document. Since thousands of doctors are reading this Blueprint, many of which have never come in contact with me before, let me quickly share some background. Who Is Todd Brown And Why Should You Listen Very Closely To Everything He Has To Say In This Blueprint? My name is Todd Brown, and I’m the CEO and Founder of More Chiro Patients, Inc.– the company known in the chiropractic profession as the leader in innovative multi-media marketing technologies. My online practice-building systems and accomplishments have been featured by several of the largest and most successful online business experts, including David Frey, author of the Small-Practice Marketing Bible, Jim Edwards, Jeff Walker, Yanik Silver, and Rich Schefren, who you may have seen on the cover of the Wall Street Journal and USA Today. I’ve been invited on numerous occasions to present my business-building methodologies at trade conferences, have been interviewed for over a half a dozen magazine articles, have personally authored close to 10 articles on various business-building strategies for the most wellknown trade publications, and have even received the “Best Of The Best” Award from one well-known publication. Over the last several years, I’ve had direct telephone access to some of the most recognized business authors, speakers, and experts in existence, including Tim Ferriss, author of the New York Times Best Seller “The 4-Hour Work Week”, Ivan © Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 3 Misner Founder of BNI, the world’s largest Networking organization, Bob Burg, author of the #1 book on referral-generation, Endless Referrals, Dr. Paul Hartunian, considered by many to be THE publicity expert… and for the sake of brevity… Marcia Yudkin, Lorna Riley, Bill Cates, and the list goes on and on. In late 2006 my company was responsible for the launch of a patent pending piece of automated, multi-media marketing technology – The Chiropractic Dashboard – that has single-handedly been responsible for more wealth creation for chiropractors than any other automated practice-building technology to date. In fact, as of mid-2007, only a handful of months after the initial release of our Dashboard technology, we already have over 370 testimonials and case studies on file from practitioners in over 16 different countries around the world, raving about how my systems have radically improved their practices and, more importantly, their lives. In the remaining pages of this Blueprint what you’ll find are my most recent revelations about what it takes to create a million to multi-million-dollar chiropractic practice. However, a word of warning before we begin… As you’ll soon realize, I’m not one to pull any punches, sugar coat things, or say what it is my students, listeners, readers, etc., want to hear. I’m going to tell you like it is and hope that as a fellow professional and business owner (which is what you are as a chiropractor) you are big enough… that is… mature enough… to have an open mind and listen, looking for application within your own practice. The saddest thing for me to see is a chiropractor who immediately jumps to the conclusion that what I share doesn’t apply to their practice (for some ridiculously unknown reason), and instantly starts their thought process with “Yeah, but…”. Frankly, if you’re an excuse maker, are looking for a get rich quick scheme, aren’t willing to change and grow to achieve your most important goals, or just aren’t honestly interested in creating a million-dollar chiropractic practice, this Blueprint is definitely NOT for you. And, I mean that honestly. © Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 4 How To Know If The (B3) Chiropractic Breakthrough Blueprint Is For YOU And YOUR Practice? Practice The (B3) Chiropractic Breakthrough Blueprint has been written for the chiropractor who is truly passionate about the idea of having a seriously thriving, money-making seriously-thriving, money chiropractic practice that kicks off some serious, life altering cash, and is ready and life-altering willing to make that happen now. If that describes you, I highly advise you to lock the door, take the phone off the hook, and don’t leave the room until you’ve finished reading the rest of this on’t document. I guarantee it will change your life… and I’ll prove it. With that being said, let’s get down to business. According to a fairly recent issue of JAMA, arguably the JAMA most respected medical journal in the worl spending world, on CAM therapies has nearly doubled from 9.4 billion billio dollars in 1990 to over 17 billion, with the number of billion, CAM related office visits leaping up to over 629 million (an increase of 47% since 1990). In line with this the Institute for Alternative Futures this, has gone on record as saying that chiropractic care and other CAM therapies are among the fastest growing aspects of health care. They’re now reporting that in 1990 only one-third of the one U.S. population used some form of alternative approach to healthcare, while in 2010 their expecting that number to balloon to at least two thirds. They’re even two-thirds. predicting more people will want to seek out a CAM practitioner (like a chiropractor) than will want to seek out a primary care medical docto And, since according to a doctor. , recent survey, “Americans are most likely to use CAM for back, neck, head, or joint aches”, making chiropractic a fantastic choice. So, why is it then that average chiropractor is earning less money today than years ago? And in some cases, much less? The average income for the typical chiropractor has been dropping so much, the editor of Dynamic Chiropractic, Donald Petersen, even came clean by admitting, “The number of phone calls and emails we receive from new DC’s is on the DC’s increase. Many are questioning why they can’t seem to be able to make a © Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 5 http://www.MoreChiroPatients.com living in their chosen profession. They graduate with high hopes, but also with the heavy burden of a substantial student loan debt, and are facing a very challenging health care marketplace…” Regardless of where your personal income is at, you’ve got to admit, most chiropractors also don’t get the respect they deserve as “doctors” from the rest of the healthcare community. Even to this day, managed care and the insurance companies are still trying to figure out new ways to take an even bigger piece of your income. It almost feels as if they’re just out to get chiropractors… to make it almost impossible to practice as a chiropractor. And if that isn’t bad enough… Combine all of that with the fact that most doctors agree that the chiropractic profession is way overcrowded and getting worse. According to Chiropractic Economics, there are already 23.7 chiropractic offices within a 5-mile radius, and over 105,000 practicing chiropractors expected by 2010. Even Michael Pedigo, DC, former president of the International Chiropractic Association and the ACA, had to admit… “Are there too many DC’s in today’s market? The primary reason we hear more and more doctors expressing concerns that the colleges are graduating what they consider to be too many doctors is that most practices across the country are seeing fewer patients and being paid less per visit than just a few years ago. I hear figures like the average practice is down 30 to 40% and income is down 40 to 50%.” Competition For Chiropractic Patients On average, driving just 25 miles per hour, you would pass over 118 chiropractic offices in just 60 minutes. Personally, I believe this is exactly why almost all of the respected chiropractic experts are now saying… if doctors don’t do something different from what they’re doing right now, things are only going to get worse for them. Much worse. Meanwhile, as more and more chiropractors are seeing their incomes shrink by the month, ironically, the fastest growing demographic segment in the United States is © Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 6 the affluent market, with the time, money, and desire to take better care of their health and wellness needs. In other words, at the same time we’re seeing more and more chiropractors frustrated and struggling financially we’re seeing a rapid increase in the number and quantity of wealthy people in our society… people who have and do spend their money to improve their health, wellness, longevity, etc. It only takes a quick look at the massive surge in vitamin supplement consumption, the increase in health club memberships, and the rapid rise and popularity of such stores as Whole Foods – selling high-priced organic and healthy foods – to quickly recognize that people are in fact spending money to improve their health and wellness. Add in to this growth in affluence in the United States the increase in recognition and growing (not shrinking) desire for more CAM therapies and it should immediately become apparent that the lack of financial success and lack of perceived “success likelihood” for chiropractors is certainly NOT in the lack of marketplace need, demand, or opportunity. So, if it’s not a lacking marketplace need, demand or ability that’s responsible for the decreasing incomes and depressing practice outlook for most chiropractors, what is the cause? I’ll tell you… The Chiropractic Practice-Building & Marketing Mess Exposed Let me first paint a picture for you, then ask you a question… Let’s suppose for a second that it’s the 1920’s and you’re the creator of the first and only automobile. There’s nobody else selling gas propelled automobiles. Just you. © Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 7 How hard do you think it would be for you to sell your cars? Pretty darn easy, right? I’d say it’d never be any easier than at that very moment. As the only one offering consumers that type of transportation, your marketing and promotion plan could probably be rather simplistic, yet you’d continue to make a killing. Now, let’s fast forward to late 2007. Does This Describe Your Chiropractic Practice? How well do you think your hypothetical automobile company would do today, with the quantity and quality of automobile manufacturers that exist now, if you were using the same promotional and marketing methods you were using in the 1920’s and 30’s when you were the only automobile manufacturer in existence? Do you think you’d do well? Not a shot in you know what! You’d be lucky to sell a single car. And, you’d be out of business and extinct practically overnight. Why? Because you can’t market and promote a product or service the same way when you have no or very few competitors as you do when you have tons and tons of competitors (over 23.7 every 5 miles on average), all trying to find the latest and greatest way to become the number one chiropractor in your geographic area and put you out of practice in the process. You’ll get clobbered. And, FAST! You see, the first major blunder almost every chiropractor is making today is nothing more than the use of outdated, ineffective, and hence, now expensive marketing and practice promotion methods that will continue to bury them if they continue to use them. © Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 8 Here’s What Most Chiropractors Are Trying To Do Today Yet, most chiropractors are trying to grow their practices this way, with the same old marketing and promotional tactics and strategies that were being used years ago, in the gold-rush 80’s, when it was a completely and utterly different practicebuilding environment. Think about it for a second… Today, according to most experts, people are exposed to over 2,700 marketing messages every day… between television, radio, newspapers, magazines, billboards, vehicle signs, lawn signs, doorhangers, flyers, placemats at restaurants, lead boxes, the Internet, direct mail, and telemarketing. Over 2700 Marketing Messages A Day! You think it’s as easy today to get someone’s attention as it was just 5 years ago? Not a shot! Yet, have your chiropractic marketing tactics and methods evolved accordingly? Really… have they? And, frankly, as if the increased difficulty of grabbing attention wasn’t bad enough, the costs associated with trying to grab attention today in the common chiropractic marketing mediums have, and will continue to, increase every year. Can You Answer These Chiropractic Practice Questions? Think about it… Is it more or less expensive to place a small-space advertisement in the newspaper today compared to just 5 years ago? © Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 9 Is it more or less expensive to run a Yellow Pages ad today? Is it more or less expensive to send a direct mail piece to a list of prospective patients today? Well? There’s no denying it… it’s more expensive, more expensive, and more expensive! In fact, just a couple of months ago the U.S. Postal Service had another significant increase in postage rates. And, if history has taught us anything, we’re going to see many, many more of these increases in the near future, making it more and more expensive and difficult for you to try to grow your practice the with these old school methods. The Dirty Little Secret They Don’t Want You To Know… Funny thing is, there’s a dirty little secret the local newspapers, magazines, television stations, and radio stations don’t want you to know… Prospective chiropractic patients (and consumers in general) are turning to these sources for information FAR, FAR LESS today than even just a few years ago. For instance, did you know: Among adults, in the decade 1990-2000 daily readership of a newspaper plunged from, 52.6 percent to 37.5 percent. From 1999 to 2004, according to the Newspaper Association Of America, general circulation dropped by another 1.3 million. 1 in 3 teens can’t name the major TV networks. The number of commercials that viewers remember is down a staggering 70% over the past 25 years alone. Only 18% of all TV ads generate a positive return on investment. A whopping 82% lose advertisers money! © Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 10 Fully HALF of all newspaper readers are engaged in some other activity while reading. 46% of all magazine readers are engaged in some other activity while reading. Magazine readership is down worldwide with predictions for the trend to continue with no end in sight. Time, Newsweek, and U.S. News and World Report continue to struggle to hold on to readers and may be moving away from print in trying different strategies to win audience. New audio listening devices such as mp3 players, cell phones that play cell music, Internet radio, and satellite radio are steadily and significantly chipping away at traditional radio. So, let’s just recap for one second… Today, people are not only much more resistant (and oblivious) to the typical chiropractic advertisements in the typical media (i.e. local newspapers and direct ic local mail) because there is so much vying for their attention, but they’re turning to these media far less often than ever before. Meanwhile, chiropractors trying to market their practice with the old model are paying more than ever before to try and attract new patients. It’s just NUTS!! No wonder the chiropractors who are using the old chiropractic practice-building model building (I’ll explain the new model in just a minute.) and methods are struggling just to get by, dejected, and wondering what the heck they’re going to do to make things better. And, I hate to say it… but… I predict, for those doctors still using the old practicebuilding methodologies, things will continue to get worse and worse for them. Let me give you just a tiny taste of why I believe this. © Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 11 http://www.MoreChiroPatients.com First, the chiropractors using the old marketing and promotional methods are putting themselves and their practice at a grave competitive disadvantage with other competing doctors. To understand why, we need to touch on the subject of your chiropractic practice metrics, for a second. For the purpose of this Report, when I use the word “metric” or “metrics”, I’m referring to the performance and financial numbers within your practice. Some examples of metrics within your chiropractic practice are: number of patient leads generated per month, percentage of leads converted into patients, referral rate per patient, cash flow, operating profit margin, etc. Do You Know The 2 Most Important Numbers In Your Chiropractic Practice? Here They Are… However, in terms of importance to your practice and predictive value, none of your practice metrics hold a candle to the two I’m about to talk about. When viewed and used in combination, these two metrics predict how competitive you can be in your marketplace, whether you’re at a competitive advantage or disadvantage with your chiropractic competitors, and the likelihood of you dominating your target market and geographic area as the #1 chiropractor or getting trounced by your competitors. What are the two metrics I’m referring too? I’m glad you asked. When combined, your cost to acquire a new patient and the lifetime value of the average patient tell us almost everything we need to know about your chiropractic practice. Before I explain exactly how these metrics give us this critical information, let’s lay out some simple definitions of these two key practice indicators. The cost to acquire a new patient is the average dollar amount you invest to get one new patient. For instance, if you invest $2,000 on marketing in a single month and end the month with 10 new patients, your cost of acquisition is $200 per new patient. Your lifetime patient value, arguably the most important number in any chiropractic practice, is the average dollar value of an average patient over the life of their © Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 12 patronage with your company. To calculate this metric for a given period of time, simply take the total amount of revenue your practice generated during the specified time period and divide it by the total number of patients your practice adjusted from the beginning of the time period. The number you end up with is what’s known as the lifetime value of a patient. So, what does all of this talk of math and metrics have to do with whether or not your chiropractic practice will kick butt and dominate your marketplace or not? EVERYTHING! Lifetime Customer Value minus Cost Of Customer Acquisition equals Profit Per Customer First, the difference between these two metrics tells us how much your profit is per patient. The more an average patient is worth to your practice and the less it costs you to acquire a single new patient the more profit there is per patient. The more profit per patient, and the more patients, the more money you make. Hopefully, no new revelations there for you. ☺ But, it’s what lies beneath the basics of those two metrics where the real gold is hiding in your chiropractic practice. You see, once you understand how these two metrics interact and how they directly affect your bottom line cash, you should quickly realize that in order to grow a million-dollar chiropractic operation you need to positively impact both of those numbers… so you can positively impact your cash. In other words, in order to create a dominating chiropractic practice you need to decrease your patient acquisition costs while increasing the lifetime value of the average patient. In its most simplistic explanation: your average new patient acquisition cost needs to be less than your competitors and the average patient must be worth a lot more to your practice than to your competitors. © Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 13 Here Is What The Winning Chiropractor Looks Like Plainly stated, the chiropractor whose patients are worth the most, and who’s able to acquire new patients for the smallest amount of money, will always win the practice war with competitors. Always! For one, when you’re acquiring new patients for a fraction of what it’s costing competitors to acquire new patients, and your patients are worth a lot more to your practice than their patients are to them, you can do so much more to grow your practice simply because you have so much more profit per patient than they do. For mathematical simplicity, imagine for a moment that the lifetime profit per patient for you is $1,000 while for your competitors it’s $500. Who has the advantage when it comes to marketing? You do! BIGTIME! Why? Because, legitimately, you could spend $600 to acquire a single new patient… with dancing bears and singing midgets if need be… and still walk away with a $400 lifetime profit per patient. If your chiropractic competitors tried to do that they would go negative by $100 per new patient and would wind up in Staples looking for the newest resume software. Would Your Chiropractic Practice Pass The Referral-Advantage Test? As well, using the numbers above, who has the advantage when it comes to generating referrals… you or your competitors? You. Again, BIGTIME! Why? Because, if you wanted, you could run all kinds of exciting and fun referral contests with really neat and expensive prizes, and still make a killing per new referred © Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 14 patient. Whereas, your competitors could only do half of what you could to try and get the same results. Not likely. And, who has the advantage when it comes to generating networking partners who send you referrals every single month? Yep, you guessed it… you do! Why? Because you can offer all kinds of fun and cool incentives to your partners that your competitors can’t afford to offer (even if gifting isn’t allowed you could donate money to their favorite charity). You think this would allow you to become the chiropractor who more businesses refer their customers, clients, patients, etc., too than anyone else? You better believe it would. And, quickly! All of this… and so much more… is why the new chiropractic marketing and practice-building model is allowing savvy doctors to pound their competitors, dominate their geographic areas, rake in the cash, and live lifestyles nobody ever thought a chiropractor would in 2007. What Would These 3 Things Do For Your Chiropractic Practice? First, let me tell you the 3 general things the new chiropractic marketing and practice-building model accomplish for you, then I’ll explain how the whole thing works. 1. The new chiropractic marketing model slashes your current marketing budget way down by bringing you new patients at a fraction of what it’s costing via the old, antiquated model. It does this by leveraging the newer digital marketing mediums that are gaining more and more attention every single day, yet still have minimal, minimal cost. 2. The new chiropractic marketing model increases the lifetime value of your patients by increasing their number of office visits, decreasing appointment cancellations, and leveraging them to get a greater volume of new patient referrals. © Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 15 3. The new chiropractic marketing model consistently brings you new patients, on total autopilot every month, without you having to worry or concern yourself with marketing. Again, it accomplished this with automated, technology driven systems, that require zero work to execute and maintain, are exceptionally cheap right now, yet highly-compelling and effective. Sound too good to be true? Well, it’s not. Not by a long-shot! In fact, here’s how you can do this in your chiropractic practice… Let’s start with the foundational principle of the new chiropractic marketing model. At the foundation of this new model is the use of technology to build your practice… specifically video and audio delivered over the Internet. 7 Easy Action Items You Can Take Today To Immediately Increase Your Cash-Flow 1. Send an audio postcard to your inactive patients who haven’t had an adjustment in a while. 2. Offer an upsell product, package, or service to every new patient this week. 3. Send an email to all of your active patients asking them for a referral. 4. Contact 5 potential JV partners about setting up a strategic alliance. 5. Send an online educational video to all of your unconverted patient leads. 6. Eliminate all marketing tactics not bringing you a positive ROI. 7. Make cross-sell offers for noncompetitive services to your most recent new patients. Are You Aware Of The Chiropractic Factor Did you know that in a single month on Yahoo alone (not even Google, the most widely-used search engine) there are over HALF A MILLION searches just for the terms ”chiropractor” and “chiropractic”? Add in all of the other related terms people are searching for, such as “chiropractic care”, “chiropractic office”, “chiropractic adjustment”, and there are easily over ONE MILLION searches taking place on the Internet every single month!! © Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 16 That means over 1 million times every single month, over 33,000 times every single day, over 1,380 times every single minute, and over 23 times every single second, mes on average, of every day, a different person is on the Internet searching for information about chiropractic care. But, frankly, that’s not even the main reason why the new chiropractic marketing model, of using online technology is growing chiropractic practices and doctor’s technology, incomes so quickly. The Magic Behind The New Chiropractic Marketing Model The real beauty of letting online multi-media marketing technologies build your he media practice for you is that, online, it doesn’t cost you anymore money to use video or audio, or to send email to market your practice to 10,000 people than it does to market your chiropractic care to 1,000 or, even, 100 people. So think about it… Today, you can have videos and audios and email and websites marketing your chiropractic practice for you… to thousands and thousands of people… and it costs you practically nothing, since there are no additional costs to do any of those things. And, even better than the cost savings is the effectiveness of videos and audios in marketing a chiropractic practice right now. For instance… What do you think is more likely to grab someone’s attention… an offer for a discounted chiropractic visit or an offer for a free online video on how they can eliminate back pain with no drugs or surgery surgery? How about word of mouth? © Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 17 http://www.MoreChiroPatients.com What do you think is more likely to create a buzz for your chiropractic practice… a monthly black and white newsletter mailed to your patients or a monthly multimedia chiropractic newsletter with your very own chiropractic commercial and monthly online audio educational program? Hopefully the answer is obvious. But, quite honestly, do you really want to know the best part of using online technology to market your chiropractic practice? It’s not the ridiculously low cost. It’s not even the tremendous effectiveness right now of online video and audio. Why The New Chiropractic Marketing Model Will Instantly Improve Your Lifestyle With Loads Of Free Time It’s the fact that when using online technology correctly you can completely systemize and automate everything, and simultaneously eliminate all of the manual labor involved in marketing your chiropractic practice. In other words, the new chiropractic marketing model leverages the use of highly-effective, yet ultra-inexpensive, online technologies to systemize and automate the delivery of multi-media marketing materials and the building of your practice… and… at a fraction of what other doctors are spending on the tired, worn-out, old marketing approaches that just don’t work anymore. So, in essence, with the new model, you’re using better, more effective, more entertaining, more attention-grabbing marketing with videos and audios… and it’s costing you just a fraction of what you’re spending now… so much less than your competitors. And the whole thing is happening for you 24/7 on total autopilot, without you having to do anything. The X-Factor Of Million-Dollar Chiropractic Practices Is Finally Revealed… © Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 18 The X-Factor • Low Cost • High-Impact Impact • Automation and Systemization And, it’s this triple combination… what I call the X-Factor - the Factor low-cost, the high-impact, and cost, high the automation and systemization - that is why the new model is working like freakin’ gangbusters right now for Dashboard Doctors… because Doctors so few chiropractors understand it or are able to implement it. The doctors that are, like our are Dashboard Doctors, are able to completely dominate their areas and make more money now than they ever thought they would. It’s also why the doctors who doctor refuse to recognize the power of the new model and online marketing technologies are going to continue to struggle more and more and probably get driven out of more, practice. Because how in the world can they expect to compete against another chiropractor who is spending practically nothing every month on month marketing, yet has videos, audios, webpages, emails, etc., working for them 24/7 to build their practice practice? They can’t compete. Plain and simple. What Would Happen To YOU And YOUR Chiropractic Practice If This Is What One Of Your Competitors Do? I hate to come off crass, but, let one of our Dashboard Doctors, using our online technologies, go up against a bunch of doctors still trying to build their practice the 1990’s way, and my practices cleaner will give them a Mike Tyson style practice-pummeling they never imagined. Our Dashboard Doctor has automated, multi multi-media marketing systems working for them, including: © Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 19 http://www.MoreChiroPatients.com • a series of target market and niche specific, multi-step systems to generate prospective patient leads • a multi-step system to convert those leads into estimate appointments • a multi-step system to follow up with unconverted estimate leads • a multi-step system for welcoming and educating new patients • a system for reactivating old patients who haven’t had their carpets cleaned in a while • a system for generating and following-up with referrals • a system for generating networking partners • a system for educating patients and prospective patients on a monthly basis … all done with video, audio, email… and… all on autopilot leveraging the ridiculously low cost of it all!!! THAT’S the new chiropractic marketing model. And THAT’S how you build a killer chiropractic practice today. Continued on the next page… © Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 20 © Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 21 THAT’S the new chiropractic marketing model. And THAT’S how you build a killer chiropractic practice today. Sidebar: Laid out in a process map I refer to it as the Chiropractic Practice Breakthrough Blueprint. If the idea of dominating your geographic area, making more money than 90% of the chiropractors out there, and doing it with far, far less effort and work is something you’d love to experience, I highly advise you to start leveraging the power of online chiropractic marketing via multi-media technologies. They’re cheap. They’re automatic. They’re super-compelling right now. And they are working like gangbusters for the doctors using them. If that’s something you’re interested in, but you’re a little intimidated by computers or technology or the Internet, don’t feel bad. You’re not alone. Most chiropractors feel the same exact way. In that case, you should seriously consider taking a peek right now at the Chiropractic Dashboard. It uses the patent pending Auto-Patient Acquisition Technology to execute the entire new chiropractic marketing model for you, without you having to do anything! You can take a peek at it by using the link below: www.TheChiropracticDashboard.com/index.htm Regardless of whether you decide to become a Dashboard Doctor, which I hope you will, or implement the new Chiropractic Marketing Model on your own, I just urge you to recognize the desperate need for chiropractors to put on their “business owner/entrepreneur cap” and see the need for evolution in the way they’re almost certainly trying to build their practice. It can most certainly happen for you. Just not the old way. Not anymore. © Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 22 Today, it’s about getting attention, standing out from the crowd of other s chiropractors, doing it with effective marketing, in effective and inexpensive media, and on autopilot, using technology, so you acquire lots of new patients every week with little cost, and with those new patients becoming worth more and more and more to you and your practice each and every month month! Talk to you soon, Todd Brown CEO & Founder More Chiro Patients, Inc. P.S. In case you’re wondering about the results other doctor are already getting with the Chiropractic Dashboard, below is just some of the raving feedback we’ve received from doctor: Brought to you by © Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 23 http://www.MoreChiroPatients.com