CD121.pdf

Ulf Bonfert / hybris Partner enablementMonth 10, 2013 CD 121: SAP hybris B2C/B2B commerce - Building an omni-channel commerce solution © 2013 SAP AG or an SAP affiliate company. All rights reserved. 2 Disclaimer This presentation outlines our general product direction and should not be relied on in making a purchase decision. This presentation is not subject to your license agreement or any other agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to develop or release any functionality mentioned in this presentation. This presentation and SAP's strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally or grossly negligent. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 3 Agenda WHO IS HYBRIS? The new kid on the block, who are we as a company? OMNI-CHANNEL WHAT? Omni-channel commerce, the new enterprise software category INSTALLATION & DEPLOYMENT MODELS FOR HYBRIS Typical production topologies HYBRIS IN THE SAP CONTEXT Best practices and learnings from existing common customer base 1 2 3 4 OUTLOOK INTEGRATION ROADMAP What does the hybris acquisition mean 5 WHO IS HYBRIS? © 2013 SAP AG or an SAP affiliate company. All rights reserved. 5 OMNI-CHANNEL COMMERCE PLATFORM #1 Fastest growing, most advanced commerce platform - enabling next generation customer engagement ENTERPRISE APPLICATIONS 40 years of business software leadership and solutions expertise #1 SAP AND HYBRIS Powering the Future of Customer Engagement „hybris helps businesses on every continent sell more goods, services an digital content through every touchpoint, channel and device. hybris delivers OmniCommerceTM: Enterprise software and on-demand solutions for unified commerce processes and commerce-focused master data management that give a business a single view of ist customers, products and orders, and ist customers a single view of the business.“ © 2013 SAP AG or an SAP affiliate company. All rights reserved. 7 Combining the Best of Both Companies to Enable the Most Optimized Omni-Channel Commerce Businesses hybris’ industry leading omni-channel commerce solutions combined with SAP’s strength in enterprise applications and technology will enable businesses to optimize both customer engagement and their business across all customer touchpoints. Powered by SAP HANA Database and Technology Cloud | Speed & Agility Applications | Analytics | Insight & Analysis Mobile | Usability & Convenience Database and Technology 24 Industries 1 1 L i n e s o f B u s i n e s s Go to Market SAP HYBRIS Store/Branch Systems ERP WMS CRM Single View of: Core Process Orchestration Stock Location Customers Single View of: Vendor / Supplier Product Omni-channel what? © 2013 SAP AG or an SAP affiliate company. All rights reserved. 9 hybris Commerce Suite from a collection of point solutions to a modular, homogeneous, omni-channel platform ERP BACK END WAREHOUSE PLM CRM DATA POOLS SUPPLIERS WEB CALL CENTER CONSOLE MOBILE POS SOCIAL TV PRINT ORDER MANAGEMENT PLATFORM MASTER DATA OMNI-CHANNEL LOGIC OMNI-CHANNEL TOUCH POINTS © 2013 SAP AG or an SAP affiliate company. All rights reserved. 10 hybris Commerce Suite in an SAP Context BACK END WEB CALL CENTER CONSOLE MOBILE POS SOCIAL TV PRINT ORDER MANAGEMENT PLATFORM MASTER DATA OMNI-CHANNEL LOGIC OMNI-CHANNEL TOUCH POINTS ERP WMS IS/RETAIL CRM SAP MDM / HANA SUPPLIERS Installation and deployment models for hybris © 2013 SAP AG or an SAP affiliate company. All rights reserved. 12 hybris product portfolio © 2013 SAP AG or an SAP affiliate company. All rights reserved. 13 Major open source components  Spring Framework includes Spring Core, Spring AOP, Spring MVC, Spring Security, Spring Integration, etc.  Apache Tomcat  ZK Framework  Apache Solr  Ehcache  Hibernate Validator  Apache Ant  Jasper Reports © 2013 SAP AG or an SAP affiliate company. All rights reserved. 14 System architecture - Layers DATABASE Application server WEB SERVER DAM SEARCH ENGINE hybris recommends © 2013 SAP AG or an SAP affiliate company. All rights reserved. 15 Typical production architecture 3 layers Scalability Split BO/FO No single point of failure for website hybris in the SAP context Overview © 2013 SAP AG or an SAP affiliate company. All rights reserved. 17 Integration scenarios SAP EPC (Price) SAP MDM (Article-/Productdata) Synch of order, product, price, stock data Batch processes to load data into hybris Data enhancement process within hybris Real time calculation of carts Including SAP CRM Or any other SAP modules/products B2B real time price handling Payment transaction handling TYPICAL SIMPLE INTEGRATION MORE ADVANCED INTEGRATION © 2013 SAP AG or an SAP affiliate company. All rights reserved. 18 Common challenges for integration scenarios How to deal with overlapping functionalities? Asynchronous or synchronous interfaces Which system is master of record? Handling for SAP system outages hybris in the SAP context Technical integration solutions © 2013 SAP AG or an SAP affiliate company. All rights reserved. 20 How to connect from hybris to SAP? Depending on the use cases there are multiple ways of integrating to SAP: Economic 1:1 connections via SAP JCo (SAP Java Connector) via hybris SAP Interface (based on SAP JCo) Enterprise-wide integration platforms: via SAP Business Connector via Message Broker / SAP XI / SAP PI © 2013 SAP AG or an SAP affiliate company. All rights reserved. 21 SAP Java Connector (JCo) BAPI IDoc Synchronous, e.g. availability check Asynchronous, e.g. periodic master data import Cronjob S A P JCo (Java Connector) via RFC H Y B R I S © 2013 SAP AG or an SAP affiliate company. All rights reserved. 22 SAP Java Connector (SAP JCo) BAPI_SALESORDER_SIMULATE Simulate order BAPI_SALESORDER_CREATEFR.. Create order BAPI_SALESORDER_GETSTATUS Order status IDoc Customer data Customized SAP Program Stock data SOAP H Y B R I S S A P JCo (Java Connector) via RFC © 2013 SAP AG or an SAP affiliate company. All rights reserved. 23 SAP PI/XI Various data exchange possibilities:  RFC, IDoc, File, .. Adapter  SOAP, JMS, JDBC, .. Adapter Interface adapter for internal data mapping (e.g. IDoc to XML) Independent of format Successfully used by the majority of customers with an SAP backend SAP PI/XI © 2013 SAP AG or an SAP affiliate company. All rights reserved. 24 SAP XI/PI BAPI_SALESORDER_SIMULATE Simulate order BAPI_SALESORDER_CREATEFR.. Create order BAPI_SALESORDER_GETSTATUS Order status IDoc Customer data Customized SAP Program Stock data SAP XI SOAP H Y B R I S S A P © 2013 SAP AG or an SAP affiliate company. All rights reserved. 25 Reference example I – Migros PIM/PCM ARTMAS INFREC COND_A BOMMAT ZLINKOND MMAPPI Synchronization: 50’000 to 200’000 objects / hour PIM (hybris) GDST Oracle DB P11 P12 P94 © 2013 SAP AG or an SAP affiliate company. All rights reserved. 26 Reference example II – Commerce at B/S/H Outlook integration roadmap © 2013 SAP AG or an SAP affiliate company. All rights reserved. 28 Key Integration Takeaways The current SAP solution for multi-channel will be replaced by hybris #1 hybris will remain independent with an independent product roadmap #2 We are looking to accelerate the hybris roadmap based on existing SAP resources #3 We will productise integration templates to existing key SAP applications and technologies #4 © 2013 SAP AG or an SAP affiliate company. All rights reserved. 29 ‘Integration’ is not just about Technology or Data Exchange Integration focus across three areas • Technologies • Applications • Resources Varying levels of ‘integration’ considered • Bundle • Lightweight integration, potentially through hybris Extend • Traditional Data Exchange • Phase out Focus simultaneously on Integration as well as Innovation Make best use of emerging SAP technologies and solutions © 2013 SAP AG or an SAP affiliate company. All rights reserved. 30 Guiding Principles for Integration hybris as well as SAP will continue to drive an independent roadmap • Solution overlaps will remain • With playbooks for preferred ‘set up’ • Transparency of mutual roadmaps between organisations • Consider use of mutual technologies to drive innovation hybris will remain “backend agnostic” hybris/SAP integration will be loosely coupled and template based • Adaptable for customer specific scenarios • Start with generic interfaces to address as many customer scenarios, as early as possible • Built with joint customers SAP will provide the majority of the integration work Minimising the impact on the hybris roadmap Q&A ? ? ? ? ? ? ? © 2013 SAP AG or an SAP affiliate company. All rights reserved. 32 Further Information hybris public web www.hybris.com hybris Education and Certification Opportunities http://academy.hybris.com/ Categories/Trainings/ hybris-Essentials-Online/ p/hyEssOnl Watch SAP TechEd Online www.sapteched.com/online © 2013 SAP AG or an SAP affiliate company. All rights reserved. 33 SAP TechEd Virtual Hands-on Workshops and SAP TechEd Online Continue your SAP TechEd education after the event! SAP TechEd Virtual Hands-on Workshops  Access hands-on workshops post-event  Available January – March 2014  Complementary with your SAP TechEd registration SAP TechEd Online  Access replays of keynotes, Demo Jam, SAP TechEd LIVE interviews, select lecture sessions, and more!  View content only available online http://saptechedhandson.sap.com/ http://sapteched.com/online Feedback Please complete your session evaluation for CD121. Thanks for attending this SAP TechEd session. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 35 © 2013 SAP AG or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. 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