A BUSINESS PLAN ONFresh Fruit & Vegetables SUBMITTED BY: Muhammad Ismail Habibullah (15-MBA-06) Muhammad Asghar (15-MBA-07) UNDER SUPERVISION OF: Mr. Shafqatullah Shaikh Department: School of Business Administration SHAHEED BENAZIR BHUTTO UNIVERSITY SHAHEED BENAZIRABAD 1 | Page INDEX S.No Particulars No: 01 Executive summary 03 02 Mission 03 03 Objectives 03 04 Vision 04 05 Company Ownership 04 06 Type of Unit & Selection 04 07 Market Analysis Summary 06 08 Marketing 07 09 Management summary 08 10 Financial 09 11 Critical risk factor 11 12 Milestones 11 13 Conclusion 11 2 | Page . they have to purchase their required produces from the malls and super markets which sell these fruits and vegetables at higher margins. fresh mart will provide relief to the customers from going and standing in the long queues for their requirements. The convenience and quality produce will ensure the customers satisfaction and will be the seed for the company development and growth. 500 for their fruits and vegetable requirements. The customer also do not mind to pay the extra price for the quality produce which these retail formats provide. You will find it while standing in the queue at reliance fresh or big bazaar that people are purchasing their fruits and vegetables for the whole week or for three to four days and are paying bills of more than Rs. Objective: To provide qualitative fruits and vegetables to consumers at reasonable price. Exceed customers' expectations for service and product.Home Delivery 3 | Page . Name of the Business: Fresh Fruits & Vegetables Mart. We would advertise about Fresh fruits & Vegetables through various media Channels like newspapers. pamphlets. Direct E-Mail and Facebook official page etc. Mission: To become a market leader in fruits and vegetables market in Shaheed Benazir Abad city within 5 years.(I):Executive summary: Fresh Mart will be a company which provides fresh fruits and vegetables to the customers at reasonable price and at their convenience. Magazines. In this scenario. Develop a sustainable start-up business that is profitable. The company will be delivering fruits and vegetables at the door of the customer. The company will be aiming for customer satisfaction and retention rather than on expansion and huge growth. Vision: To provide Fresh Fruits & Vegetables Mart service to customers and to be a global player. FM. and cable Advertisements. To benefit from eliminating the limitations of existing traditional supply chain. Customers in the Shaheed Benazir Abad city do not have access to the easy going vegetable markets and so. website. Type of unit: The fresh Mart will be a partnership firm. Weight Machine . Start-up-summary Fresh Fruits & Vegetables Mart will incur the following start-up costs: Food cabinet.Ismail & M. Chair and table. Fridge Start-up-Requirements 4 | Page ..Name of our unit or business will be Fresh fruits & vegetables Mart-Home delivery because it is the project which helps customers to get the fresh fruits and vegetables at their home. The system of home delivery will not only help the customers but it will also help us to reduce the wastage and efficient purchasing as per the order. Company Ownership Fresh Fruits & Vegetables Mart is equal partnership firm owned by M. The fresh mart will fall under the category of Small Scale unit because its turnoveras well as the capital investment in fixed assets is less than 10 Lacs. Telephone. Computer with printer.Asghar. and Internet connection. Home delivery system is one of our competitive edges. Papaya. COST FOR BUSINESS Deposit for rent 50. Carrot. Cabbage.000 Computer 20. Onion. Vegetables: Potato. Fruits: Banana. Apple.000 Mart development expenses 200. Lemon. Bottle gourd. Mango.000 Initial advertisement expenses 20. Oranges etc. 5 | Page .150/. Coriander.000 Other Expenses 50.000 Telephone 3000 2 Spilt A. off season fruits & vegetables.C 100. Drumstick. Grapes. Cauliflower. Pomegranate. Garlic. Guava. Tomato. Capsicum.000 Weight machine 10. Brinjal. It will include all the seasonal fruits & vegetables. Spinach etc Services: Order taken over phone and on websites online and home delivery on minimum purchase of Rs. Colocasia. Ginger.for the maximum distance of 4 to 5km.000 Auto rickshaw carrier 100.000 Products and Services Primary product of the company is fruits and vegetables. Coconut.000 Fridge 100. Okra. Melons. Date.000 Software & It 20.000 TOTAL AMOUNT 700. Lettuce. Chilly. 6 | Page . 50 Lacs annually. Organized retailers are also there in Nawabshah city but they would not be forming more than 10% of the total market. Customers of the city expect the quality products at reasonable price.Target customers would be those housewives who do not want to move around for purchasing fruits and vegetables. a): Market Segmentation Target segment will be upper middle and upper class people living in the targeted area. The customers will be those people who want to spend the quality time with their families and expect quality fruits and vegetables at their convenience. Basic market Information: Currently the majority of the fruits and vegetables market is unorganized.And Quality assurance. b): Target Market: Location can have a major impact on an enterprise’s profitability because location affects the direct marketing channel used as well as the ability to attract customers. c): Market Needs: The annual consumption of fruits and vegetables in the Nawabshah city can be estimated at around Rs. Nawabshah city have wholesale sabzi market. A fore mentioned kiosk occupies an eye-catching space in an area which is accessible to most customers. The marketing strategy is based on Fresh Fruits & Vegetables mart as the resource of choice for people and We target those parts where peoples want quality and Cleaning. as it will cater the necessity of a big chunk of young and needy working population for procuring Quality Fruits and Vegetables. Fresh Mart is an efficient business venture. (II): Market Analysis Summary Fresh fruits & Vegetables has a defined target market that will be the basis of building this business. Twitter. which will help to serve customers at Lower/ reasonable price. 7 | Page . because we provide the best quality and fresh thing. f): Advertising and promotion plans: There are many sources by which we do advertisements in the city and outsides as we give the information to the peoples about our products or Mart as they attract to our Mart and we achieve the target as we planned. sales continue to be a strong force Our competition is primarily from other Fruits Shops. Some sources are given below: Pamphlets or poster Website FM Advertising Video Advertising: Television Advertisements Social Networks: Facebook. Instagram etc. and our prices will be charged by dozen of fresh fruits and price of vegetables charged by per kilo. (III): Marketing: e): Pricing policy: Product pricing is based on offering some costly to our customers compared to others in the market. Loyal customer base creation will help for sustainable Development/ growth.d): Competitive: Fresh Mart will be able to deliver goods at the customer's home. Home Delivery Model has ensured zero cost in real estate. professional. During this time. a): Management Team: Startly we work together in mart and then after some times when we gain profit from the business then we hire 2 or 3 employees hire for work. One warehouse of 1000 square feet will be enough for above stated activities. Muhammed Ismail receive the bachelor degree of Commerce from the University of Sindh in the 2013 and now he studying in MBA. First of all we Work together in Mart.(IV): Operations: a): identify the location. and then we manage them. and after some time. b):Legal structure: 30 feet 2 11 10 9 8 7 6 0 f e e 8 | Page t . (V): Management Summary In management we both Muhammed Ismail and Muhammed Asghar is the owners of Fresh fruits & Vegetables Mart. c): Access to transportation: For provide the order On time. b): Requirement of land: The basic activity of the Fresh Mart will be to acquire and pack the fresh vegetables and fruits and deliver it. when we gain Profit from the business then we can hire new Labours for Work. One warehouse will be taken on rent. Drivers will be negatively reinforced for on time delivery to the customers. Nawabshah. but two week before they already opened. who work honestly in the mart. We want to operate in Indus Mart. located in Mohni Bazar Road. But their quality and management is not good. so now we want to open mart separately in the city. he has developed relationships with a number of community. and supplier contacts throughout the Shaheed Benazir Abad area. The goods will be purchased daily and there will be no any storage. as they work honestly. we shall be hire one driver and buy one auto rakshaw as we deliver the delivery schedule also will be strictly adhered. Daily Demanded Vegetables (All season available) 5. Mix Fruits and Vegetables as a Salads c): Advisors: Our respectfully teacher. Daily Demanded Fruits (All season available) 16. Seasonal Vegetables 11. Daily Demanded Vegetables (All season available) 6. Daily Demanded Vegetables (All season available) 8. Daily Demanded Vegetables (All season available) 4. Seasonal Vegetables 9. Seasonal Vegetables 10. 9 | Page . Daily Demanded Vegetables (All season available) 7. Seasonal Fruits 13. My parents and my friends are my advisors and supporters in our Business plan. 12 5 16 13 4 14 3 15 1 2 Layout Details 1. Seasonal Fruits 14. Daily Demanded Fruits (All season available) 15. Cash Counter 3. Seasonal Vegetables 12. Entrance gate 2. 000 will be invested by the owners. The company wants to build a strong brand for the fresh fruits and vegetables. The financial plan contains these essential factors: A growth rate in sales.00. Though the company has many diversification opportunities. Fresh Mart also has huge opportunity for expansion the market base as it will less capital expenditure. Scope for Diversification: Fresh Mart can also go for online business. Fresh Mart is also planning to procure the fruits and vegetables directly from the farmers which will open the flood of opportunity for the company for trading with Other organized retail stores. it will insist more on sticking to the core business of fruits and vegetables business. Continue to fund the growth of the business from the revenues it generates. An average sale per month that increases each year. Customer Relation: 10 | P a g e . wholesale open market operations and easy for the home delivery model. The expansion of the home delivery model will be the core focus for the company growth and expansion.(VI): Financial: In starting funding or investment of RS/= 7. The goal is to fund the growth of the business from its earnings. Sudden price Increase may couch on the profit margin of the company. In case of non delivery of the goods. those goods will be delivered for free on the next day. Means maintenance is big issue. Big risk is that if Fruits and vegetables not properly sell. The price of the fruits and vegetables are very much volatile. blackberry will be cooled at the assortment centre and then will be delivered. Positioning: Whenever customers need fruits and vegetables. Only qualitative fruits and vegetables will be packed and poor quality fruits and vegetables will be assorted and sold in the wholesale market if possible. strawberry. Management concentration will be more on existing customer satisfaction and customer retention rather than on expansion. 'Fresh Mart' must come first in their mind first. 4. (VII): Critical Risk Factor: 1. timely delivery is also highly insisted for higher customer satisfaction. then maybe Fruits and vegetables wastage after 2 days.Existing customers would be retained by providing fresh. hygienic and good quality fruits and vegetables. (IX): Milestones Business Name Availability Check: Completed Business Incorporation: Completed 11 | P a g e . Procurement of the quality products and their quality maintenance while Transit will also require substantial system and efforts. 2. The customers will be allowed to change their order till 10pm or 12pm. 3. Fruits like grapes. Fresh Mart will have to strive hard to keep the delivery cost in control. Fresh Mart will be positioned as the fresh fruits & vegetables provider for on time delivery. Freshness is the aspect which matters as far as the fruits and vegetables are concerned.com https://www.naturebasket.pk/ https://www. The challenge for this model will be inventory management.allbusiness.com http://www.com CONCLUSION Looking at the overall business plan we can conclude that. This model emphasizes home delivery system. effective procurement and waste reduction and cost reduction.scribd. 12 | P a g e .com http://sabzi.academia. it can be satisfied with the help of this business model. Opening of Corporate Bank Accounts various banks in the Nawabshah: Completed Application and Obtaining Tax Payer’s ID: In Progress Securing a standard office facility plus renovation of the facility: In Progress Application for business license and permit: In Progress Conducting Feasibility Studies: Completed Generating part of the start – up capital from the founders: Completed Writing of Business Plan: Completed Drafting of Employee’s Handbook: Completed Drafting of Contract Documents: In Progress Design of Logo for the business: In progress Secure trademark for our products: In Progress Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed Recruitment of employees: In Progress Creating Official Website for the business: In Progress Creating Awareness for the business: In Progress Health and Safety and Fire Safety Arrangement: In Progress (X): Bibliography https://www. as far as the need of the consumer is concern. this project is very lucrative and attractive. As far as the profitability is concerned.com https://www.bplans. THE END 13 | P a g e . Appendix Visiting Card T-Shirt of Business Plan Fresh Fruit & Vegetables 14 | P a g e .