"Brand Awareness towards Shashi Detergent Soaps" 1. INDUSTRY PROFILE Soap is one of the commodities, which has become an indispensable part of the life of modem world. Since it is non-durable consumer good.There is a large market for it. The whole soap industry is experiencing changes due to innumerable reasons such as government relation environment and energy problem increase in cost of raw material etc. The changing technology and ever existing desire by the individual and the organization to produce a beffer product at a more economical rate has also acted as catalyst for dynamic change. More and more soap manufacturing are trying to capture-a commanding market share by introaucing and maintaining acceptable products. The soap industry in India faces a cut thought competition while multinational companies dominate the market. They are also facing severe threat form dynamic and enterprising lew entrance especially during 199192. If we look back into the history of soaps and detergents. Mankind knew about soaps nearly 2000 years back i.e. 70 A.D. when Mr. elder accidentally discovered the soap, when roasted meat over flowed on the glow in ashes. This lump like product was soap and had foaming and cleansing character since then in 1192 A.D. the first commercial batch of soaps was made and marketed by MIs Bristol soap market in London, from there in 1 consumption of soap in 1 884A.D. was said to be 2lakhs tones p.a. process of THE INDIANSOAP AND DETRGENT INDUSTRY SCENARIO: The Indian soap industry has long been dominated by hand full of companies: 662A.D. the first patent for taken in London. The world > Hindustan levers limited. > Tata oil mills (taken over by HLL) > Godrej soaps private limited. making soap was 1IJVT M B A Prnurimmt flvnutrt Piut 1 "Brand Awareness towards Shashi Detergent Soaps" The Indian soap industry continued to flourish very well until 1967-68, but) stagnate and soon it started to recover and experienced a short upswing in 1974. This increase in demand can be attributed due to:- > Growth of population. > Income and consumption increase. India is the ideal market for cleaning products. The country's precipitate consumption of detergent powders and bars stands at 1.6 kg and soaps at 543gms. Hindustan lever, which towers over the cleaning business, sells in all over the cleaning business but the tiniest of Indian settlements. : :::.: ::::: : : : ............ The 7.4lakhs tones per annum soap market India in crawling along at 4%. The hope lies in raising rupee worth, the potential for which has high because the Indian soap market is pseudo in nature and it being segmented not amazingly complex only on the basis of prices benefits, but even a range of emotions within that outlining framework. The size of the Indian detergent market is roughly estimated to be 12,000 Cr. Characterized by immense competition and high penetration levels the Indian detergent segment is ruled 1IJVT M B A Prnurimmt flvnutrt Piut 2 by players like Hindustan Unilever Limited, Henkel and Proctor & Gamble. As a result of rapid urbanization the demand for better quality household products is constantly on a rise. To cater to this increasing demand of quality washing powders most of the top detergent brands in India are continually introducing better packaged detergents that are offering a host of benefits in a single wash. In India HUL holds a 38 per cent market share in the washing powder segment clearly standing as the winner. The other important players in the detergent industry include Surf Excel, Nirma and Sunlight. "Brand Awareness towards Shashi Detergent Soaps" 3IJVT M B A P r n u r i m m t f l v n u t r t I It was first introduced in the market in the shape of a laundry cake. Sunlight 4. Surf Excel 3. Wheel 2. has evolved to become one of the most flexible detergents that is used to cater to the constantly changing washing needs of the Indian masses. to Sunlight Sunlight is India's oldest detergent brand. Rin Wheel Launched in 1987 by Hindustan Unilever Limited. this product today is the country's most widely used detergent brands both in urban as well as rural India. Surf Excel has evolved to become synonymous with the word detergent in India."Brand Awareness towards Shashi Detergent Soaps" Top Detergent Brands in India 1. Ranging from whitening to removal of stubborn stains this top detergent brand in India caters all kinds of washing requirements. Launched with the motive of catering to the masses this detergent brand in India was an instant hit especially with the India's low income group. Sunlight among the top detergents brands in India was launched in 1888. curtains blankets etc Surf Excel Introduced by HUL to cater to the 'Affluent' or elite-class of India. Wheel is India's top detergent brand. 4IJVT M B A P r n u r i m m t f l v n u t r t I . Known for its effective cleaning with least effort. Reputed as being'the pioneer of detergents in the country Surf Excel over the years. The introduction of wheel came as a welcome solution for the elimination of dirt especially from heavy laundry like bed sheets. Since the shape did not favor the brand much it was later relaunched in the form of a detergent which sold like hot cakes and gave tough competition to the other detergent brands in the Indian market "Brand Awareness towards Shashi Detergent Soaps" 5IJVT M B A P r n u r i m m t f l v n u t r t I . Out of Rohit Surfactants' (Parent Company) Rs 1. Ohio.. Bahrain.940-crore turnover in 2009-10. Oman.. Cyprus. Ghari contributed as much as Rs 1. Henkel SPIC India Ltd. talcum powders and personal grooming products. HLL was one of the oldest players in the Indian detergents market... Three years ago. Sri Lanka and Mauritius. entered India in 1989. Ghari had a share of 10 per cent which now stands at 17%... Detergent was the single largest contributor to the company's revenues followed by toilet soaps. a 66 % subsidiary of Henkel KgaA. family operated soap and candle company in Cincinnati. (ITSIL). Germany. in England. 1IJVT M B A Prnurimmt flvnutrt Piut 6 . USA. . second largest in Indian market.. Recently Ghari detergent has surpassed several multinational brands to become the second largest-selling detergent in the country. HSIL also exported detergents to Taiwan. Procter & Gamble was established in 1837 as a small."Brand Awareness towards Shashi Detergent Soaps" Rin Introduced in 1969 Rin was launched keeping in mind the 'Aspiring' or mid strata of the Indian society. Known for providing innumerable benefits at absolutely affordable prices this brand soon shot up to the top three detergent brands in India In 2004.825 crore. The company's origin went back to 1885 when the Lever Brothers set up "William Hesketh Lever". "Brand Awareness towards Shashi Detergent Soaps" Question arises how Ghari Detergent. a Kanpur based brand with low advertising and promotional activities managed to defeat brands such as Tide and Nirma. The answer lies in 1IJVT M B A Prnurimmt flvnutrt Piut 7 . but before that let's have a look on some industry statistics to gain a better understanding : "Brand Awareness towards Shashi Detergent Soaps" 1 I J V T M B A Prnurimmt flvnutrt .beautifully carfied strategy. so as to bring to bear such overwhelming force against a portion of an enemy force that the disparity between the two forces alone acts as a force multiplier."Brand Awareness towards Shashi Detergent Soaps" 1. Select a Profitable and Force Concentration: In military terminology Force concentration is the practice of concentrating a military force. in favour of the B J V T M B A Prnurimmt flvnutrt 9 . The first campaign was the Ghari Detergent Express (a summer special) in 2008 that ran between Lucknow and Guwahati for two months 5.000 Ghari dealers in the country. Thus. Kota. magic shows and exhibitions in smaller towns and cities. Ghari detergent goes to train. Alwar and Kanpur. Indore. Customers are unlikely to see other brands at these places an innovative idea to break the clutter. The brand can also be s o i i i l w a y crossings in West Bengal and Uttar Pradesh. The magic shows have given Ghari good visibility in cities like Jaipur. with a population of 167 million (highest in India) and accounts for over 12% of the country's FMCG sales. Rohit Surfactants promotes Ghari at roadside shows. company's 18 manufacturing units are in Uttar Pradesh Know your consumer and reason to people consumer your product: Ghari focused on housewiv i i m a l l town and villages which are extremely value conscious buyer and willing to switch brands. Ghari has now advertised in Pushpak Express that runs between Lucknow and Mumbai. To offer value for money Ghari management settles the net profit margin of 9% against the industry standard of 12 to 13% for the premium brands. 900 are in Uffar Pradesh 25 of them in Kanpur alone. nine of the 2. Ghari also realized that it cannot beat Giants like HU and P&G due to their financial muscle. Advertisements also being displtyed inside the bogies of Swarna Jayanti Express (from Trivandrum to Hazrat Nizamuddin in Delhi) last year that cuts across three or four states in south India :: In addition. Ghari realized that the only differentiating factor it can offer is the value of money. So it selected Uttar Pradesh. Ghari also implemented extensive dealer network throughout the state. 4. What may work in Ghari's favour is the higher profit margin of 9% the company offers its dealers. Taking the cue from there. Furthermore. About 30 company1IJVT M B A Prnurimmt flvnutrt 10 Piut . rivals seldom offerbefferthan6%or7% 3. of the 3."Brand Awareness towards Shashi Detergent Soaps" concentrated forces. Be innovative in reaching the consumers: With only 35 crores of budget - allotted to Marketing and promotional activities. Rakt Sambandh.owned vehicles are used for out-of-home advertising. It has sponsored a show. Of late. the company has taken some tentative steps towards the popular media. "Brand Awareness towards Shashi Detergent Soaps" 1IJVT M B A Prnurimmt flvnutrt 11 Piut . on NDTV Imagine. Tripoli phosphate posse' number in terms of availability."Brand Awareness towards Shashi Detergent Soaps" Case of Ghari detergent highlights that how a mediocre brand can compete successfully with big brands with a clear strategy and vision. benzene and sodium. PROBLEMS OF SOAP AND DETERGENT INDUSTRY: Soap industry faces some problems increase of raw materials. The major ingredients like soap ash alkyl. Price of caustic soda has shown ashes in the cheaper varieties of soapsarequitehigh 1IJVT M B A Prnurimmt flvnutrt 2 1 . The demand supply gap vegetable oil is 1. But in the same time sacrificing your margin and competing on the basis of price alone are not the part of sustainable competitive advantage and journey ahead is not going to be a cakewalk for Ghari Detergent.5 to 2 lakhs tons and is met though imports. In recent times. Since from childhood.. She was encouraged by her husband and friend to start a small scale industry in manufacturing of detergent cakes. Maharaja industries are the most respected company in India by producing quality products. because of its good quality as products made out of good raw materials to keep up consistent quality Our qualified team of sales executives work in close co-ordination with our clients. washing powder. Shashikala Elangovan Ravi started manufacturing detergent powder at home in 1990 to spend the free time in a useful manner. to understand their specific requirements and deliver products in exact accordance. powder and 1IJVT M B A Prnurimmt flvnutrt 3 1 . in South India. due commitment to and our excellent service.1 BACKGROUNDS AND INCEPTION OF THE COMPANY Maharaja Industries manufacturing Detergent soaps."Brand Awareness towards Shashi Detergent Soaps" 2.. table salt and other products under the brand name of Shashi & Savaal. crystal salt. A maharaja industry is one of the famous company producing detergent cakes. she has been dreaming to industrialist. COMPANY PROFILE 2. powder and scouring powder etc. we have a strong foothold as well to in as our quality Karnataka South India. She has studied up to 10th standard. Smt. He resigned his job and joined his wife to support in her work. Initially has commenced the business die investment around one lakh rupee with the help "Brand Awareness towards Shashi Detergent Soaps" 1IJVT M B A Prnurimmt flvnutrt 4 1 .scouring powder. Sri Elangovan Ravi. who was working in a detergent company. had a good experience in his job. to manufacture detergent cale an detergent powder in the Brand Name of SHASHI & SAVAAL. Established Maharaja Industries in the year 2000. Sri Elangovan Ravi is the partner of Maharaja Industries. and joined this Detergent unit in 2006. I Because of our superior quality. Andhra Pradesh and Maharastra. Raviraja M.E. CHAIRMAN & MANAGING DIRECTOR Mr.E. However. RAVIRAJA M . Shashikala Elangovan Ravi who is entitled for 60% share in the firm and Sri Elangovan Ravi who has entitled for 40% of share in the firm. today SHASHI DETERGENT CAKE is well known product in Karnataka and also in some part of Kerala. R. with i: : : : :: high standard quality at economical Price. PRAKASH GENERAL MANAGER Basically he is a Textile Engineer having experience of 35 years in highly reputed Textile Mills in India and abroad about 10 years worked in Nigeria (Africa). Since than the BJVT M B A Prnurimmt flvnutrt Piut 15 . We intend to export out detergent products to south East Asia & Africa. Maharaja industry was registered under the partnership act with two partners. being Smt."Brand Awareness towards Shashi Detergent Soaps" of 8 to 10 labors. But today the firm has grown to such an extent that nearly 700 workers including 350 women are working in industry. :" GROWTH OF MAHARAJA INDUSTRY: Initially firm started manufacturing the products with the help of 8 to 10 labors. They. which belonging to economically weaker section of the society like widows poorer and women."Brand Awareness towards Shashi Detergent Soaps" company is progressing in very positive manner. They have also appointed male categories 1IJVT M B A Prnurimmt flvnutrt Piut 16 . the labors. 1IJVT M B A Prnurimmt flvnutrt Piut 17 . shashi sachet powder. INDRA. They are manufacturing their best products of least cost comparing the other products available in the market. :. STEPS TAKEN TO ACHIVE THE MISSION:1. Now a day. As a responsible. and savaal 2. avaal soap."Brand Awareness towards Shashi Detergent Soaps" for hard work areas and marketing areas. Andra Pradesh and Maharashtra. d e t e t sachet. Education for all: To secure them a brighter future. KAVYA. savaal detergent powder.. MISSION AND QUALITY POLICY 1 To be the first choice soaps for customers 2 To be the preferred employer for staff in the detergent industry 3 to be number one detergent for creating shareholder value Manufactures / supplying of detergent cakes and powder. Kerala.3 VISION. customer focused market leader. we will strive to understand the detergent needs of the consumer and translate it into affordable products that deliver value for money..2NATURE OF BUSINESS: shashi premium powder. They are manufacturing their products in the brand name of "SHASHI. and SKANDA AND AVAAL". 2. their products have captured the whole area of Karnataka and some part of other states like. like shashi soap. Health care and hygienic living condition Sustainable livelihood: through training and education for skill development. 1IJVT M B A Prnurimmt flvnutrt Piut 18 ."Brand Awareness towards Shashi Detergent Soaps" 2. 3. through consensus and consultation 5 System-perfection 6 Delegation and decentralization BJVT M B A Prnurimmt flvnutrt Piut 19 .4. 5. 6. 7. Holistic development o the community including infrastructure COMPANYAIMS: 1 Excellence in all spheres of management through :: 2 knowledge integration programme [KTP] 3 Still development programme [SDP] 4 Participative mgt. Family welfare Restoring self esteem of physically handicapped Empowerment of women Community development. Maharaja industries is specialized in manufacturing detergent cake."Brand Awareness towards Shashi Detergent Soaps" Shashi detergent cake is the flagship brand of the 'Maharaja industries'. soap and dish wash powder. situated in Davangere. The company is one major detergent manufacturing industry owned by a single 1IJVT M B A Prnurimmt flvnutrt Piut 20 . "Brand Awareness towards Shashi Detergent Soaps" Shashi Detergent Cake Shashi Detergent Powder Shashi Agarbathis Shashi Match Boxes Shashi Crystal Salt :•• Shashi Table Salt Savaal Detergent Cake1 Savaal betergent Powder Savaal Agarbathis 1IJVT M B A Prnurimmt flvnutrt Piut 21 .individual and is running independently. and also detergents are optical whiteres & Anti graying ingredients enchance the 1IJVT M B A Prnurimmt flvnutrt Piut 22 . Shashi Detetergent Cake available in Pink & Blue color with 1 5Ogms & 250 gins pack size."Brand Awareness towards Shashi Detergent Soaps" Detergent: This division manufactures high quality. Detergent cake and Detergent powder. Agarbatti : Match box: These products strictly competence to international products. Crystal salt & Table salt: This unit deals in good quality. Under brand names such as Shashi and Savaal. Possesses the perfect formulation for your washing requirements. brightness of cloth. "Brand Awareness towards Shashi Detergent Soaps" 1IJVT M B A Prnurimmt flvnutrt Piut 23 . within a short span of two years. in 199 ailable in 25g. this product out-classed its competitor bran s. had cornered substantial market share in the premium detergent segment and continues to perform well. 500g and l000g packs. BJVT M B A Prnurimmt flvnutrt Piut 24 ."Brand Awareness towards Shashi Detergent Soaps" Shashi Detergent Washing Powder: Exploding the myth that 'better quality always demands higher price". This brand. Shashi introduced a spray-dried blue coloured washing powder in the premium segment. "Brand Awareness towards Shashi Detergent Soaps" ::W Savaal Detetergent Cake availe in White & Blue eoloi'ith 1 5Ogms & 250 gms pack size. • 1IJVT M B A Prnurimmt flvnutrt Piut 25 . and also detergents are optical whiteres & Anti graying ingredients enchance the brightness of cloth. Possesses the perfect formulation for your washing requirements. The objective is to convert the non-users of detergents into users and also prevent the competitors and local manufacturers to lure away the prosective Savaal consumers by sub-standard products. It is available in pack sizes of 500g and l000g pack sizes. Savaal launched a' good quality product at a very affordable price."Brand Awareness towards Shashi Detergent Soaps" Savaal Detergent Washing Powder: To cater to the needs of the specific target audience. 1IJVT M B A Prnurimmt flvnutrt Piut 26 . By offering Shashi & Savaal Clean Dish Wash Bar. Free flow nature. This product. Saltness. Shashi tried to tap this huge market. subsequently softlaunched. It is also a one-type of value product to the brand loyal consumers."Brand Awareness towards Shashi Detergent Soaps" Shashi & Savaal lodised Salt: lodised Salt is a Quality Product with a guarantee of being the bestin the quality parameters. 1IJVT M B A Prnurimmt flvnutrt Piut 27 . catering their distinct needs. It is available in 300g pack size. in 1 Kg Pack. Scouring bar is a potential emerging market in India. Shashi Bartan Dishwash Powder was also. Inspired by the success of the bar. in l000g pack size. It is being offered in 200g and 400g pack sizes. like other products from Shashi stable. Whiteness and the size of the granules. offers best quality at the most affordable prices. They fix the price at comparatively level. They follow low pricing strategy. Sodium sulphate. soap stone powder. The pricing of Maharaja Industries consists of essentials of a sound 1IJVT M B A Prnurimmt flvnutrt Piut 28 . Sodium silicate. : Liquid detergent etc PRICE STRATERGIES OF MAHARAJA INDUSTRIES The pricing strategies of Maharaja Industries are quite good. Soda ash light. Shashi Soap Nut Powder: It is one of the most trust worthy and Reliable Brand Soap Nut Powder removes dandruff and gives great look to your Black hair. Dolomite powder."Brand Awareness towards Shashi Detergent Soaps" Shashi Shampoo: It is one of the most trust worthy and Reliable Brand Shampoos removes dandruff and gives great look to your Black hair. Acid sluny. Color. This helps them to reach to common people and rural areas. Perfume. price policy. They are: "Brand Awareness towards Shashi Detergent Soaps" 1IJVT M B A Prnurimmt flvnutrt Piut 29 . "Brand Awareness towards Shashi Detergent Soaps" 1. 5. The price policy helps the firm in realizing maximization of profits and fair return on investment. and not rigid. It permits them in changing price depending upon the market force of demand and supply and economic conditions of boom and depression.e. The mark-up may be at a certain percentage based on cost or sale price. DISTRIBUTION STRATERGY OF MAHARAJA INDUSTRIES The distribution strategy helps the firms in following functions: 1IJVT M B A Prnurimmt flvnutrt Piut 30 . and b) The desire mark -up profit margin. margin pricing or full cost. The price policy helps the firm in meeting market competition successfully 3. who can be induced to take more interest take more interest in promoting the sales of the firm only through margin of commission. The pricy policy of Maharaja Industries is flexible. The price policy of Maharaja Industries assures reasonable margin to them and also intermediaries . 4. covering the cost of producing the the administrative and selling cost and depreciation and interest etc. wholesaler and retailers..i. 2. The Maharaja Industries is follows cost plus price method. The sales per unit of product comprises: a) The cost of the product per unit product. The mark up percentage of profit differs from one product to another. This method is also called as mark-up price.. storage of goods. uses and the prices of goods in the channel of distribution.."Brand Awareness towards Shashi Detergent Soaps" 1. They provide information to the buyer about the availability.e. They take under storage function i. 1IJVT M B A Prnurimmt flvnutrt Piut 31 . 3. features. 2. They facilitate the physical movement of goods. The distribu n strength of Shashi is based on mutually rewarding and satisfying relationship. SCCL in turn resells these products in the market under the umbrella brands "Shashi" and "Savaal" along with extensions. : : - Currently there are more than 10 SUPER STOCKISTS for Maharaja Industries. Shashi Limited markets its products through its fully owned subsidiary Shashi Consumer Care Limited (SCCL). which was incepted in 1985."Brand Awareness towards Shashi Detergent Soaps" Maharaja industries are concentrated on SUPER STOCKIST nature of distribution along with regular with regular distribution strategies like manufacturer. This will help them in several ways. Specially recruited persons going to customer's doors and sell the products. retailer and direct marketing. As they using strategy automttically this will solved out. Along with this they will supply the products as per orders placed by the retail shopkeeper. This is the problem major in a one of distribution. By using this o p t i i e y can market their products more widely. For a small scale business entering into the outside state market is easy task to perform. For regional market they use manufacturing retailer strategy.e. -- 1IJVT M B A Prnurimmt flvnutrt Piut 32 . Kerala. They cover whole Middle Karnataka. For local market i. This helps them in marketing products in states like Tamilnadu. The name and address of SUPER STOCKISTS are not mentioned. They think it might cause for leakage of business secrecy. They are widely spread all over Karnataka and outside Karnataka. Pondicherry and Andhra Pradesh. For this purpose the company uses force for its own sales force. This strategy helps them in problems solving like storage of products. They visit retail shops in a specified period like weekly once or fortnightly.. It is because company sources are very cautious about this. Along with this distributional strategy the company's main distributional strategy is SUPER STOCKISTS. So this is become one of the limitations of the study. The sales force is doing a job in this case. with in Davangere they use Direct marketing strategy. "Brand Awareness towards Shashi Detergent Soaps" Shashi pioneered the concept of flat distribution network. Shashi Consumer Care Limited operates with two parallel distribution networks. The SHASHI brand is 1IJVT M B A Prnurimmt flvnutrt Piut 33 marketed through the first network, which consists of about 450 exclusive distributors. It is one of the lowest cost FMCG distribution channels of the country. Principal Channel [Shashi Products]: Lowest Cost system in India Speed in distribution Flexibility . : : The Savval range of products is marketed through a parallel marketing network that comprises of more 2000 distributors. Parallel Channel [Shashi Products]: Wider Reach : Speedy Market Intelligence Competitive edge & Better focus Complementing Principal Channel All SHASHI and SAVAAL range of products have a retail reach of over two million retail outlets and more than 40 million loyal consumers spread all over the country. The Company has been successful in establishing an extremely good urban as well as rural presence through the two distribution channels. The distribution channels have played a significant role in making Shashi a household name. The efficient network has made Shashi Washing Powder and Shashi Detergent Cake, the brands with highest penetration in the respective product categories in the market. The network is well equipped to meet the demands of the loyal consumers of the Company across the country. The robust network ensures the availability of various products at different retail outlets across the nation. The Distribution channel is geared up to enhance trade relations, build up the retailer base by providing various benefits and incentives, organize and implement than 1IJVT M B A Prnurimmt flvnutrt 34 different activities to generate sales and manage numerous other programmes, schemes and activities concentrated towards business development. 1IJVT M B A Prnurimmt flvnutrt Piut 35 The following table gives you about sales of last five years. Etv & local cables. The middlemen are generally expert in field. They can easily promote the product than that of firm's sales force. Because they reduce the work of firm's sales force."Brand Awareness towards Shashi Detergent Soaps" PROMOTIONAL STRATEGIES OF MAHARAJA INDUSTRIES When Maharaja Industries come to the promotional strategies tries its level best to Promise its products . Maharaja Industry's personal selling way of promotion strategy includes both manufacture's salesman and wholesaler's salesman. The help sales the firms can made by study sales effectiveness of promotion. & Local paper. NEWS PAPERS: The firm has also given advertisements in news papers like Vijaya Karnataka. For the purpose of manufacture's salesman firm has own sales force. They are discussed in this head.- I- . Kundroli 1IJVT M B A Prnurimmt flvnutrt Piut 36 .it uses several kinds of promotional strategies. a) TELEVISION ADVERTISEMENT: The firm ha4iven its advertisements for its II products in television through various channels like Udaya TV... MEDIA OF ADVERTISING The firm is marketing its products through various Medias of advertisement. Samyukta Karnataka. b) c) SPONSORING PROGRAMMES: The firm has also advertised its products through sponsoring various programmers like magic show conducted by Sri. along with these two they had middlemen in sales promotion as said by the firm's sources. Middlemen in sales promotion are good strategy. They are: . Second one left to wholesaler or SUPER STOCKIST S. e) LAUNCHING OF SALES: Launching of sales like promotion schemes by way of 1. 1IJVT M B A Prnurimmt flvnutrt Piut 37 .Ganesh and Crazy Night in ETV. d) DOOR TO DOOR SALES: The industry also engaged in the door to door sales activities by giving offer. Discount coupons to dealers. 3. Gold/silver coin scheme. 1IJVT M B A Prnurimmt flvnutrt Piut 38 . Discount coupons to retailers.2. . : 1IJVT M B A Prnurimmt flvnutrt Piut 39 .. The plant is located in outside Davangere i.e.Maharaja Industry is located in Davangere. at the industrial area in the Lokikere road. . Karnataka state. B.com Website : www..262826 B J V T M. KJADB. INDIA Ph: 08192 .Os Factory Contacts MAHARAJA SOAPS INDUSTRY (P) LTD. 768/500."Brand Awareness towards Shashi Detergent Soaps" Email:maharaj industries@rediffmail. Lokikere road Davangere . DAVANGERE -05 KARNATAKA. NEAR INDUSTRIAL AREA. PLOT NO. Industrial area.com Contact us Corporate Office I Registered Office MAHARAJA INDUSTRIES NO.shashisoaps. LOKKTKERE MAIN ROAD. 205/A.A Prnurimmt flvnutrt Piut 21 .com info@shashisoaps. 2. being Smt. Sri Elangovan Ravi is the partner of the Maharaja Industries. 9945526167 Maharaja Industries was registered under the partnership act with two partners.7 COMPETITORS INFORMATION: > Nirma > Wheel > Sundari 1IJVT M B A Prnurimmt flvnutrt Piut 41 . However. 9945526163. Shashikala Elangovan Ravi who is entitled for 60% share in the firm & Sri Elangovan Ravi who has entitled for 40% of share in the firm."Brand Awareness towards Shashi Detergent Soaps" Cell: 9945526399. During the year of 2002. > Vehicle facility. For quality club have and honored maintenance and for invention of new formulas.A Prnurimmt flvnutrt Piut 21 . Till this industry as given the more importance to the new method of technology. Shashikala Elangovan Ravi has a "BEST WOMEN ENTERPRENEUR". this should not minimize the labour Facilities: B J V T M. They are always checking the quality of the finished product."Brand Awareness towards Shashi Detergent Soaps" > Henko > Surf-excel > Canteen facility.B. there is a separate laboratory. The Lakshmi Vilas bank. the lions Mahila Samaja her getting the award. > Waiting room. the Davangere district women industrialist association has selected Smt. the Davangere co-operative urban bank. Till today they not faced any type of labour problem 1IJVT M B A Prnurimmt flvnutrt Piut 43 . They the labours. which belonging to economically weaker sections of the society like widows poorer and women. They have also appointed male categories for hard work areas and marketing areas.Today the firm has grown to such an extent that nearly 150 workers including women are working in industry. They have given more importantance women category. co-operation . To develop a culture among our employees in rendering excellent service first our customers and then to the general public by encouraging basic moral values of kindness. courtesy. They are manufacturing their best products of least cost comparing the other products available in the market. and multi discipline among others. To enhance employee productivity by providing a job stability professional development and 1IJVT M B A Prnurimmt flvnutrt . They are manufacturing their products in the brand name of SHASHI & SAVAAL". honesty."Brand Awareness towards Shashi Detergent Soaps" because the labours are working as family members. 2. the product will be passed by this plant. "Brand Awareness towards Shashi Detergent Soaps" 1.financial growth. Then the cake will be fully mixed and avoid the crocks on the design of the cake. 1IJVT M B A Prnurimmt flvnutrt . Mixing of raw materials (which are purchased from outside). Noodle plant-after mixing the raw material. Bar machine-after mixing the product on Noodle we are dumping the products there. : :::: : . they will try to improve their business to complete in the foreign market also. Then the cakes long bars will get. Aggressive advertisement and publicity as a part of sales promotion. Cutting machine-The length bars will be embossing and cutting will be going on. Introducing new trade schemes to increase sales. Within the short period they will start the manufacturing of shampoo."Brand Awareness towards Shashi Detergent Soaps" 3.: . Introduction of new higher power point detergent powder for institutional sales in bulk packaging and attaining the market leadership. Afterwards it will be wrapping by the machine/hand packing. toilet soaps with herbal based.. talcum powder. FUTURE GROWTH AND PROSPECTUS: 4. 3. Wrapping -After cutting the cake it will kept for 3 and 4 hours for drying. "Brand Awareness towards Shashi Detergent Soaps" . "Brand Awareness towards Shashi Detergent Soaps" Structure: The main theme of the organization structure is comprehend all the possible dimensions of organization structure as in developing the ability to focus on those dimensions which are currently important to the organization's evaluation and to be ready to refocus as a crucial dimensions shift. 1 I J V T M B A Prnurimmt f l v n u t r t Piut 48 . "Brand Awareness towards Shashi Detergent Soaps" Organization structure gives concrete shape of the organization. The structure of Maharaja Industries specifies division of activities. Maharaja Industries o r g a n o n can be viewed as 1IJVT M B A Prnurimmt flvnutrt 49 . "Brand Awareness towards Shashi Detergent Soaps" 1IJVT M B A Prnurimmt flvnutrt 50 .accomplishing 4 difference functions they are as follows. Marketing department 3. work-study and budgetaiy control. Human resource department 5. Production department. accounts or office section."Brand Awareness towards Shashi Detergent Soaps" DEPARTMENTS OF THE COMPANY 1. Production management is a set of general principles applied for production economics facility design. quality control. Money management into a specified set of outputs like finished products in proper quantity by achieving the objectives of an enterprise. The Detergent soap industry in India adopted all the facilities which help in achievement of greater production like 1IJVT M B A Prnurimmt flvnutrt 51 . Production is any process or procedure developed to transform a set of inputs like man. Machine. Finance. 2. Material. and schedule design. "Brand Awareness towards Shashi Detergent Soaps" PRODUCTION MANAGER SHIFT INCHARGE 1IJVT M B A Prnurimmt flvnutrt 52 .location. layout production control etc. The 1IJVT M B A Prnurimmt flvnutrt 53 . Assistant Manager. Reception of raw materials 2. Marketing is a consumer oriented activity and also it is a social process by which individuals and groups obtain what they need and want through creating. Marketing Department involves planning. offering and freely exchanging products and services of value with others. directing and controlling the activities relating to the marketing of goods and services to safety the needs of customers. Marketing research and product planning are integral part of marketing department. 3.. Using old technology machine. Sales Officer and sales representatives etc. organizing. Marketing department is consists of Marketing Manager. Lack of standards for keeping the work place/machine pathway."Brand Awareness towards Shashi Detergent Soaps" NUMBER OF EMPLOYEES: 106 PRODUCTION PROCESS: 1.. department determines the appropriate marketing mix of the firm i.. its pricing and its distribution. "Brand Awareness towards Shashi Detergent Soaps" 1IJVT M B A Prnurimmt flvnutrt 54 .e. product design. its promotion. .. Karnataka J1Jastra Tamil Nadu Ar!dra Pradesh 1 I J V T M B A Prnurimmt f l v n u t r t Piut 55 . Marketing Manager is the head of this department.i::::::T::.. This d e t r t e n t is concerned with the marketing of products and services.. fnain objectives of marketing depa ent are consumer satisfaction. creation of demand etc. the The .. pricing. promotion and distribution of ideas."Brand Awareness towards Shashi Detergent Soaps" Marketing department deals with the activity of managing the marketing such as planning and executing the conception. T - The Tompany main products are detergent soaps and detergent powders which are sold in different States in India are.::. goods and services to create exchanges that satisfy individual and organizational goals.W:. "Brand Awareness towards Shashi Detergent Soaps" 1. 1IJVT M B A Prnurimmt flvnutrt 56 . Buying and selling: For a sale of product there must be a buyer and seller who exchange the product and product worth of money. FACILITATING FUNCTIONS: 1. utilizing... developing their resources. Limited sales and promotional activities. Standardization and grading: Standard of product packing."Brand Awareness towards Shashi Detergent Soaps" 2. Assembling: Assembling customers to but a product is also a major function of the exchange. etc. No incentives for marketing executives like travelling allowance etc. Lack of experience. 2. and the demand for a product and for finance to keep sales transactions. Market information: like survey for a product. etc 2. Department: Marketing department facilitating many departments in an organization like for production department how much to produce 3.. maintaining and compensating their services in tune with the job and organizational re9uirements with a view to contribute to the goals of the organization.. competitors information facilitates lot. 5... Risk taking ::. etc set by a marketing department facilitates lot to marketing department and for grading. the market based on survey 4. 1IJVT M B A Prnurimmt flvnutrt Piut 10 . quality. individual and society . for advertisements.. Financing: Finance is a back bon of the any organization and it helps to marketing department like finance for transportation. • 3. Human resource department HRM means employing people. about product from consumers.. market opinion Problems: 1.... planning 1 I J V T M B A Prnurimmt flvnutrt 11 . MANAGERIAL FUNCTIONS: 1 ."Brand Awareness towards Shashi Detergent Soaps" HR FUNCTIONS: A. Limited days of training period 3. No flexibility in granting the leaves 5. Problem of less factory labor's aggressive marketing. Less number of HR employees : 4. Organizing 3."Brand Awareness towards Shashi Detergent Soaps" 2. 2. QUALITY DEPARTMENT 1IJVT M B A Prnurimmt flvnutrt Piut 12 .Controlling PROBLEMS 1. Directing 4. Leaders need to understand the various job responsibilities of a maharaja. till date the industry has given more importance to the new method of technology which should not minimize cost. Finale is the main source of business. They are always checking the quality of the finished products. there is a separate laboratory."Brand Awareness towards Shashi Detergent Soaps" For quality maintenance & for invention of new formulas. Finance management 1is concerned with efficient use of an important economic resource. namely capital funds so finance function is concerned with smooth and efficient management of THE ACCOUNTS MAINTAINED ARE: 1IJVT M B A Prnurimmt flvnutrt Piut 13 . volume & with suitable chemical F I I ' / C E ACCOUNTS/OFFICE SECTIONL I I ::il composition & metallurgical composition. The raw materials should be as per the standard size. :: : > Urban co-operative bank ltd > Lakshmi vilas bank ltd 1 I J V T M B A Prnurimmt flvnutrt 14 ."Brand Awareness towards Shashi Detergent Soaps" COSTING SECTION: > State bank of India . and training. This cannot be generalized skill among them. Organizations have strengths in a number of areas but their key strengths and dominant skills are few. and the similarity may also due to influence of the similar culture."Brand Awareness towards Shashi Detergent Soaps" The operations of this section are: > To maintain production records and reports > To calculate cost production of > Maintenance of cost audit reports > Preparing yearly budgets OFFICE: In office section all other activities like recruiting. The term skills include those characteristics which people use to describe a company. Employee's skill in an organization will be unique. :• 1IJVT M B A Prnurimmt flvnutrt Piut 15 . which are relevant for their work. The employees of maharaja industries have different skill. However every person according to his traits possesses his own talents and spesial characters. overall maintenance and control can be done by this department. this may be due to their experience in the place of work. . selection. 1. Skilled ::: 2."Brand Awareness towards Shashi Detergent Soaps" Basically here they divide the skill into two categories viz. 1IJVT M B A Prnurimmt flvnutrt 16 . Unskilled Where they usually use multi skilled in production process and unskilled used in packing and lifting the goods. Merit rating is given according to performance in their work. :: > Their future plans include launching of new products. Any statements on overall functional strategy that the company may wish to share are. STRATEGY: Strategy is a choice direction and of action. regulations and procedures both formal and informal that complement the organizational structure. > Introduction of cost effective substitutes without compromising on quality. > Improvement in the existing products. the 1 Accounting system Financial statements are prepared under the historical cost convention on an accrual basis 1IJVT M B A Prnurimmt flvnutrt Piut 17 . This leads to the free flow of communication within the industry. the company adopts to achieve its objectives in a competitive situation. there is no restriction to any employee their opinion. This includes the way the functions of different departments are carried out. SYSTEMS: System refers to rules."Brand Awareness towards Shashi Detergent Soaps" STYLE: The leadership style of maharaja industries is totally democratic means decisions are taken by the top management only after discussing with its employees. and comply with the accounting standards. >Cos > Inventory control system FIFO method for issuing materials 1IJVT M B A Prnurimmt flvnutrt 18 "Brand Awareness towards Shashi Detergent Soaps" > Remuneration system Time rate system is followed to employees Government fixes the remuneration to the executives STAFF: Staff means that the company has hired able people trained them well and assigned them to the right jobs. Employees are the functional unit of the organization. Their selection, training, placement, induction everything is important for the organization staff deals with the process by which employees are recruited, deployed, and developed their current position futurk1p gradation etc, selection, training, reward and recognition , retention motivation and assignment to appropriate work are all key issues. The total number of employees in the industry is around 300. > Production department -106 > Marketing department- 110 > Finance department -18 > ITrdepartment-12 Shared values means that the employees share the same guiding values. Values are things that you would strive for even if they were demonstrably not profitable. Values act as an organizations conscience, providing guidance in times of crisis. Identifying corporate values is also the first essential step in defining the organizations role in the larger community in which it functions. Any organization respecting the human resources has good value sharing among the people in the organization. 1IJVT M B A Prnurimmt flvnutrt Piut 19 "Brand Awareness towards Shashi Detergent Soaps" Maharaja industry presents their faith; they believe their core values. They strive towards the achievement of their customer satisfaction, to provide safe working condition, to maintain discipline at all levels, to provide a friendly, congenial working atmosphere, employee satisfaction to the maximum. 1 I J V T M B A Prnurimmt flvnutrt 20 Piut "Brand Awareness towards Shashi Detergent Soaps" SWOT ANALYSIS: STRENGTHS WEAKNESSES THREATS A tool used by the organization to help the firm to identify its strengths. . 1 I J V T M B A Prnurimmt flvnutrt 21 Piut . Good dealer distributor network and market base. weaknesses. threats and opportunities is called SWOT analysis. Production quality is the strength of the maharaja industries.: ::: 1 Strong advertisement and promotional tools. > Sound infrastructure facility. > Maharaja industries have good reputation in local market. Strength and weaknesses are the internal factors of the organization and are controllable. A SWOT analysis is used as a framework to help the firm develop its overall corporate marketing or product analysis. . Opportunities and threats are the external factors of the organization and are uncontrollable. 1IJVT M B A Prnurimmt flvnutrt 22 .> Distribution only for the particular areas not for other areas. > Distribution only to the particular area not for other areas > Preference will not be given to those who are not getting van facility and village network distribution. > New to the market. "Brand Awareness towards Shashi Detergent Soaps" C. D. THREATS > Changing technology > Increase in competition : :::: > Other soaps are in the market Nirma. wheel. Introduce new product and technology to the new generation. 1IJVT M B A Prnurimmt flvnutrt 23 . surfexcel > Controlling the influence and outflow of cash. At present it has good raw material sources to enhance production. OPPORTUNITIES > > > Upgrading the products. "Brand Awareness towards Shashi Detergent Soaps" SUMMARY OF LATEST ANNUAL REPORT FINANCIAL ANALYSIS OF MAHARAJA INDUSTRIESPROFIT AND LOSS ACCOUNT FOR THE YEAR ENDED3 1-03-2009 . 53.000 8.000 ."Brand Awareness towards Shashi Detergent Soaps" Less : Interest & Financial 3.000 Profit Before Tax Less: Tax 20.59.00. "Brand Awareness towards Shashi Detergent Soaps" FINANCIAL ANALYSIS OF MAHARAJA INDUSTRIESPROFIT AND LOSS ACCOUNT FOR THE YEAR ENDED3 1-03-2010 . 900 22.80.300 8."Brand Awareness towards Shashi Detergent Soaps" Less : Interest & Financial Charge Profit Before Tax Less: Tax 3.58.94.000 . by charitable organizations and by private groups. and the development of methods and systems for the advancement of human knowledge on a wide variety of scientific matters of our world and the universe. with an open mind. Artistic research."Brand Awareness towards Shashi Detergent Soaps" "Brand Awareness towards Shashi Detergent Soaps" INTRODUCTION: Research can be defined as the search for knowledge. Scientlljc research relies on the application of the scientific method. including many companies. The phrase my research is also used loosely to describe a person's entire collection of information about a particular subject. can take form when creative works are considered both the research and the object of research itself. It is the debatable body of thought which offers an alternative to purely scientific methods in research in its search for knowledge and truth. It makes practical applications possible. This research provides scientific information and theories for the explanation of the nature and the properties of the world around us. RESEARCH METHODOLOGY: . interpreting. Scientific research is funded by public authorities. Scientific research can be subdivided into different classifications according to their academic and application disciplines. a harnessing of curiosity. The primary purpose for applied research (as opposed to basic research) is discovering. also seen as 'practice-based research'. usually using a scientific method. to establish novel facts. or as any systematic investigation. Though step order may vary depending on the subject matter and researcher. research is understood to follow a certain structural process.Generally. Conceptual definitions 4. Hypothesis 3. Observations and Formation of the topic 2. the following steps are usually part of most formal research. Operational definition "Brand Awareness towards Shashi Detergent Soaps" . both basic and applied: 1. and to the extent new hypothesis makes more accurate than the old.): Exploratory research. the hypothesis may no longer provide an accurate prediction. revising of hypothesis 8. Conclusion. if the outcome is consistent with the hypothesis. A useful hypothesis allows prediction and within the accuracy of observation of the time. eventually. the prediction will be verified. As the accuracy of observation improves with time. Generally a hypothesis is used to make predictions that can be tested by observing the outcome of an experiment. previously discussed. In this case a new hypothesis will arise to challenge the old. the boundaries between them may be obscure. This process takes three main forms (although."Brand Awareness towards Shashi Detergent Soaps" 5. becoming widely thought of as true. Analysis of data 7. the experiment is said to support the hypothesis. which structures and identifies new problems Constructive research. Research methods The goal of the research process is to produce new knowledge. Gathering of data 6. This careful language is used because researchers recognize that alternative hypotheses may also be consistent with the observations. In this sense. which tests the feasibility of a solution using empirical as that the predictions . but rather only supported by surviving rounds of scientific testing and. then the hypothesis is rejected. Test. If the outcome is inconsistent with the hypothesis. However. which develops solutions to a problem Empirical research. a hypothesis can never be proven. the new will supplant it. iteration if necessary A cormnon misunderstanding is that by this method a hypothesis could be proven or tested. collation and/or synthesis of existing research) ."Brand Awareness towards Shashi Detergent Soaps" evidence Research can also fall into two distinct types: Primary research (collection of data that does not yet exist) Secondary research (summary. collation and/or ."Brand Awareness towards Shashi Detergent Soaps" Methodology is the systematic method or an activity which is used to collect the information required to complete this project work. > experiments. This information may be collected in things like questionnaires and interviews. The data is collected by 2 methods: 1. Quantitative research includes controlled laboratory Secondary research (also known as desk research) involves the summary. Primary Research is often undertaken after the researcher has gained some insight into the issue b3 '. which is research to collect original data. questionnaires and surveys and ethnographies. This can be through numerous forms. field work. focus groups and participant observations. including questionnaires. Primary data Primary research (also called field research) involves the collection of data that does not already exist.ollecting secondary data. There are basic approaches to data collections using primary methods: > Qualitative research includes interviews. > The term primary research is widely used in academic research. market research and competitive intelligence. direct observation telephone and interviews amongst others. commonly using meta-analytic statistical techniques.forexample. The principal methodology in medical secondary research is the systematic review. where data is collected from. researchsubjectsorexperiments. like realist reviews and metanarrative reviews.--The term is widely used in market research and in research.synthesis of existing research rather than primary research. although other methods of synthesis. have been developed in recent years. Secondary research can come from either internal or external sources. The proliferation of web search engines has increased opportunities to conduct secondary research without "Brand Awareness towards Shashi Detergent Soaps" . . which is secondary in nature i. Thus. already. Business world etc. However.. Books. and often have standardized answers that make it simple to compile data. Company catalogues. Magazines. This secondary data will be collected through.. A questionnaire is a research instrument consisting of a series of questions nd other pro for the purpose of gathering information 1om . Questionnaires are also sharply limited by the fact that respondents must be able to read the questions and respond to them. Primary data will be collected through Questionnaire method. Magazines and Journals like Week. Secondary data. A l t h o i i h e y are often designed for statistical analysis of the responses. The questionnaire was invented by Sir Francis G a n " Questionnaires have advantages over some other types of surveys in that they are cheap.tespondents. :: : : ."Brand Awareness towards Shashi Detergent Soaps" paying fees to database research providers. The only difference with it is that it won't be as accurate as primary research. A structured sequence of questions will be prepared and it will be used as a support to talk to the Consumers of Maharaja Industries. c o l l e c d information.e. this is not always the case. such standardized answers may frustrate users. for some demographic groups conducting a survey by questionnaire may not be practical. do not require as much effort from the questioner as verbal or telephone surveys. Davangere City to analyze the Brand Awareness towards Shashi Soaps. com. Business world. Published articles like case studies in internet. Indian Management etc.google.altavista.com. www.wikipedia."Brand Awareness towards Shashi Detergent Soaps" Internet sites like www.com. Week. etc. .com.www.maharajaindustries. www. This sample is based on Simple Random Sampling Method and this sample will be selected with the various Consumers of Maharaja Industries. This process and technique is known as simple random sampling. Each individual is chosen randomly and entirely by chance. and should not be confused with Random Sampling. a simple random sample is a subset of individuals (a sample) chosen from a larger set (a population). SAMPLE SIZE: The sample size of 50 representing the various Consumers of Maharaja Industries. The study is being done in Maharaja Industries. . and each subset of k individuals has the same probability of being chosen for the sample as any other subset of k individuals. Davangere City."Brand Awareness towards Shashi Detergent Soaps" SAMPLING DESIGN: Sampling design is the method in which the sample size is selected. The main objective of the research is to know the awareness level of Shashi products. In statistics. Davangere City who has purchased various products of Shashi Detergents is taken for the survey with Questionnaire method. such that each individual has the same probability of being chosen at any stage during the sampling process. OBJECTIVES OF THE STUDY: 1. Because of lack of time this sample size is small and this is not a perfect representation of the whole group. It refers to the place where the study is being conducted. Davangere City. . To understand the work structure in the organization. To understand how each department will work in the organization. 3.2. 6. the influence and improvement of 'Customer Morale' and in relation to the Marketing strategies. 5. Customer Relationship Management of the organization can be further probed into. An exclusive study of how Customer Satisfaction can increase the 'Customer Productivity'. To know how regularly the customers will purchase the products. Davangere City because it includes the service offered by them."Brand Awareness towards Shashi Detergent Soaps" 4. The study also identifies the affitudes and preference of the consumers. To know how best our marketing campaigns are working. SCOPE OF THE STUDY This study is conducted for Consumers in Davangere city and the research of this kind helps to put the theoretical aspects into practice. To know which brand they prefer the most. affitude and perception to the marketing strategies adopted by the Maharaja Industries. Based on this research the future researcher can use this to further go deep in the exact nature of the ways in which various marketing strategies can be analyzed and studied to make the Consumers more productive and effective for the organization. The study also focused on Media through which the product reaches the . Techniques of Consumers satisfaction can be studied. This project gives great exposure to the customer's satisfaction. and 'Customer Effectiveness' can be researched. As the project involves the marketing research using questionnaire views expressed by the r e s e n t s are confined to the elements of the questionnaire. and thus may add to slight inaccuracy in my results. communication errors in the form of miscomprehension and selective perception may creep in. these are unavoidable. .consumers and this project helps in knowing the market practically. In this case too. But I tried my best to get the clear picture of the situation. Between the sender and the receiver due to differing perceptions. Some of the dealers were very apprehensive about responding. The sample size chosen is small keeping in consideration many factors. In some instances some respondents may not reveal the truth. I found so many scheme difference from place to place. "Some dealers were extremely unhappy with the company support. . Business intelligence covers data analysis that relies heavily on aggregation."Brand Awareness towards Shashi Detergent Soaps" INTRODUCTION: 'Data analysis is a process of gathering. In statistical applications. suggesting conclusions. and transforming data with the goal of highlighting useful information. . and supporting decision making. Davangere City who has purchased various products of Shashi Detergents is taken for the survey with Questionnaire method. Because of lack of time this sample size is small and this is not a perfect representation of the whole group. exploratory data analysis. Data analysis has multiple facets and approaches. A structured sequence of questions will be prepared and it will be used as a support to talk to the Customers of Maharaja Industries . ::. science. Davanger e City to analyze the Awareness Soaps. focusing on business information. towards Brand Shashi The sample size of 50 representing the various Customers of Maharaja Industries. some people divide data analysis into descriptive statistics. and social science domain Data mining is a particular data analysis technique that focuses on modeling and knowledge discovery for predictive rather than purely descriptive purposes. modeling. encompassing diverse techniques under a variety of names. in different business. Primary data will be collected through Questionnaire method. and confirmatory data analysis. . bachelors and many take the noodles back home. The company can design special promotional schemes for different B J V T M B A Prnurimmt flvnutrt . No 1 2 3 Sex Male Female Total Percentage 62 38 100 : Source: Survey Analysis Graph: 1: Showing the Gender of Respondents: Analysis: : :: : ."Brand Awareness towards Shashi Detergent Soaps" Table: 1: Showing the Gender of Respondents: S1. Interpretation: Majority of them are males and the % of women are less so as to say that men were with the company of women and many of them were students. 62% of the respondents are male and 38% of them surveyed are females. genders. "Brand Awareness towards Shashi Detergent Soaps" B J V T M B A Prnurimmt flvnutrt . ."Brand Awareness towards Shashi Detergent Soaps" Table: 2: Showing the Age of Respondents: Age 1 2 3 4 5 Below 30 yrs 3Oyrs-4Oyrs 4Oyrs-SOyrs Above5O . Total : Percentage 62 24 12 :::: 02 100 Source: Survey Analysis Graph: 2: Showing the Age of Respondents: B J V T M B A Prnurimmt flvnutrt ... Some of them were of high age but they wanted to have the taste or they have come with their family.Analysis: "Brand Awareness towards Shashi Detergent Soaps" 44% of the respondents are in the age group of 30 to 40. 24% of them were between 40 to 50 years. Interpretation: Majority of the respondents were in middle age group and this is the group who does the daily works of the family and many of them said they would take the product back home and many were youngsters who have enough time to go for outing for eating their fast foods. 16% each were in the age group of below 30 and above 50 years. B J V T M B A Prnurimmt flvnutrt . :H" 3 • Total Source:SurveyAnalysis GraUh: 3: Showing the Marital Status of Respond'ents: Analysis: . ::::: :::. 46 100 . No Status 1 2 Married UnMarried Percentage 54 .. Majority of them were un married and many of them come to have their evening snacks or breakfast with their friends or peer group."Brand Awareness towards Shashi Detergent Soaps" Table: 3: Showing the Marital Status of Respondents: Sl. .---------------------------46% of the respondents were married and 54% were un man-ied.::::" :" ----..::. Interpretation: :: fl Majority of the respondents were married and this is a sign which says their family work becomes their first priority and do get less time to roam around and also with the occupations. "Brand Awareness towards Shashi Detergent Soaps" . ..000 4 5 AboveRs.000 and 13% earn above Rs..20.000toRs.000toRs....000. 15.000 Rs.. 10. 15... .::. ::jj : Percentage 12 30 45 13 :: .. • ....15. The company also need not think about the price matter with specially respondents in this city but can think of creation of new customers with less income.. 10.... 30% of them earn below Rs..15..: 100 : .. Interpretation: Level of income is not a criterion of purchase of any product and this being not a problem the respondents can go for the purchase of the Maggi products.000 to Rs.: Source: Survey Analysis .000. .... Graph: 4: Showing the Monthly Income of Respondents: Analysis: 45% of the respondents earn a monthly income of Rs.."Brand Awareness towards Shashi Detergent Soaps" Table: 4: Showing the Monthly Income of Respondents: Income 1 2 Below Rs.000 Rs....000 Total .::. 20.000 to Rs....20...10... 20. ::::::. "Brand Awareness towards Shashi Detergent Soaps" . Jobs and 23% of them are Govt.......... 100 Source: Survey Analysis Graph: 4. Job Business • Total Percentage 23 32 ......... Jobs Interpretation: Majority of the respondents are in the main business and after their business work they usually come out for their evening walk or with their family and here they for buying of .. : : .. 45 ........"Brand Awareness towards Shashi Detergent Soaps" Table: 5: Showing Occupation of Respondents: Occupation 1 2 3 4 Govt...... Job Pvt.....5: Showing Occupation of Respondents: 45% each of them are in business. 32% of them are in Pvt.... People with jobs want to enjoy their little earned time with the family by going for outings.A Prnurimmt fl vn utrt . "Brand Awareness towards Shashi Detergent Soaps" B J V T M.Maggi or take home.B. No PARTICULARS 1 2 3 4 Shashi Wheei Tide Rin :"" Percentage 34% 22% 20% ::" 24% :::::: Graph 6: Factors influencing witch brand do you prefer the most About 34% of the retaiiers' deais Shashi Detergents."Brand Awareness towards Shashi Detergent Soaps" Table 6: Factors influencing witch brand do you prefer the most Si. 20% deai Tide and 24% of them deai Rin. Interpretation: Majority of respondents prefer the most with Shashi soaps might be because of the market being captured and the price and quaiity might differ with the needs and wants of the consumers. . 22% deai Wheei. "Brand Awareness towards Shashi Detergent Soaps" . "Brand Awareness towards Shashi Detergent Soaps" Table 7: Willingness of customers to change the existing brand to another Sl. No 1 PARTICULARS Yes Percentage 80% Majority of respondents obtain the change from one brand of soap to another 80% yes. B J V T M B A Prnurimmt flvnutrt "Brand Awareness towards Shashi Detergent Soaps" 2 No 20% Source: Survey Graph 7: Willingness of customers to change the existing brand to another About 34% of the retailers' deals Shashi Detergents, 22% deal Wheel, 20% deal Tide and Majority of respondents obtain the change from one brand of soap to another 80% yes. 1IJVT M B A Prnurimmt flvnutrt 60 "Brand Awareness towards Shashi Detergent Soaps" Si. No PARTICULARS 1 2 3 Once Twice Many Times Percentage 30% 50% 20% :: Table 8: Number of times the customers changed the existing brand to another Graph 8: Number of times the customers changed the existing brand to another Majority of respondents obtain the change from one brand of soap to another 80% yes. About 34% of the retaiiers' deais Shashi Detergents, 22% deai Wheei, 20% deai Tide and 24% of them deai Rin. Interpretation: B J V T M B A Prnurimmt flvnutrt No PARTICULARS 1 2 Yes No Percentage 60 40 Graph 9: Opinion about the customers if they have ever used Shashi Detergents Soaps About 34% Majority of respondents obtain the change from one brand of soap to another 80% yes. 22% deal Wheel."Brand Awareness towards Shashi Detergent Soaps" Table 9: Opinion about the customers if they have ever used Shashi Detergents Soaps 51. 1IJVT M B A Prnurimmt flvnutrt 60 . 20% deal Tide and 24% of them deal Rin. of the retailers' deals Shashi Detergents. 1IJVT M B A Prnurimmt flvnutrt 60 ."Brand Awareness towards Shashi Detergent Soaps" Majority of respondents obtain the change from one brand of soap to another 80% yes. No 1 2 3 :: PARTICULARS Colour Good Lather Long Lasting ValueforMoney Percentage 06 14 28 52 . Interpretation: B J V T M B A Prnurimmt flvnutrt Piut 61 . Tide and 24% of them deal Rin."Brand Awareness towards Shashi Detergent Soaps" Table 10: Opinion about the customers for the usage of Shashi Detergents Soaps S1. retailers' Detergents. 20% deal Majority of respondents obtain the change from one brand of soap to another 80% yes.::•• : H Source: Survey Graph 10: Opinion about the customers for the usage of Shashi Detergents Soaps About 34% of the deals Shashi 22% deal Wheel. .. :: .. ::: Unsatisfied 02 06 Neutral 04 01 ........... : :: 4 Not •Likable 00 :: 14 . Satisfied 04 02 - Very satisfied 30 ..... ::: : ........ 40 20 : : . :......::: 0 1 ..... : :........pensi'e " Very unsatisfied 00 21 36 00 ........ 22% deal Wheel.. Graph 10: Opinion about the customers for the usage of Shashi Detergents Soaps Majority of respondents obtain the change from one brand of soap to another 80% yes.... About 34% of the retailers' deals Shashi Detergents..... ... :: 01.............. Factor No 1 2 Lack of Awareness Low Availability 3 • ...... ........"Brand Awareness towards Shashi Detergent Soaps" Table 11: Opinion about the customers for not using of Shashi Detergents Soaps S l . 10 00 Total 40 40 40 : 0 2 : 06 : .. Source: Survey Analysis .. Interpretation: B J V T M B A Prnurimmt flvnutrt Piut 61 ....... 20% deal Tide and 24% of them deal Rin . : ::............. "Brand Awareness towards Shashi Detergent Soaps" 51. Good Wordof :: Mouth 5 PointofSale :::.:: Source: Survey : Graph 11: Showing the Awareness of Shashi Detergents Soaps among the Customers Table 11: Showing the Awareness of Shashi Detergents Soaps among the Customers About 34% of the retailers' deals Shashi Detergents. No PARTICULARS 1 2 3 Newspapers Radio TV Percentage 12 02 14::. 20% deal Tide and Majority of respondents obtain the change from one brand of soap to another 80% yes. 1 I J V T M B A P r n u r i m m t f l v n u t r t .. 08 : H : 04 4 . 22% deal Wheel. 1 I J V T M B A P r n u r i m m t f l v n u t r t ."Brand Awareness towards Shashi Detergent Soaps" Majority of respondents obtain the change from one brand of soap to another 80% yes. 22% deal Wheel.:: Source: Survey About 34% of the Majority of respondents obtain the change from one brand of soap to another 80% yes. No PARTICULARS Yes No 1 2 Percentage 50 10 GrapI 12: Opinion about the customers if they have tried Shashi Detergents Soaps after the influence of ads ."Brand Awareness towards Shashi Detergent Soaps" Table 12: Opinion about the customers if they have tried Shashi Detergents Soaps after the influence of ads S1. retailers' deals Shashi Detergents. 20% deal Tide and 24% of tlmm deal Rin - B J V T M B A Prnurimmt flvnutrt Piut 61 . "Brand Awareness towards Shashi Detergent Soaps" Table 13: Opinion about the offers by Shashi Detergents Soaps for its purchase S1. No PARTICULARS Discounts Combi Packs 1 2 Percentage 38 22 Source: Survey Graph 13: Opinion about the offers by Shashi Detergents Soaps for its purchase About 34% of retailers' deals Shashi Detergents. 22% deal Wheel. the Majority of respondents obtain the change from one brand of soap to another 80% yes. Interpretation: B J V T M B A Prnurimmt flvnutrt Piut 61 . 20% deal Tide and 24% of them deal Rin. 1 I J V T M B A P r n u r i m m t f l v n u t r t ."Brand Awareness towards Shashi Detergent Soaps" Majority of respondents obtain the change from one brand of soap to another 80% yes. the retailers' deals Shashi Detergents. 1IJVT M B A Prnurimmt flvnutrt . 20% deal Tide and 24% of them deal Rin."Brand Awareness towards Shashi Detergent Soaps" Table 14: Opinion about the purchase point of Shashi Detergents Soaps by consumers S1. No 1 2 PARTICULARS Retail Shop Dealer Percentage 38 02 Source: Survey Graph 14: Opinion about the purchase point of Shashi Detergents Soaps by consumers About 34% of Interpretation: Majority of respondents obtain the change from one brand of soap to another 80% yes. 22% deal Wheel. "Brand Awareness towards Shashi Detergent Soaps" B J V T M B A Prnurimmt flvnutrt Piut 67 . ::•• 02 : H Source: Survey Graph 15: Opinion about the purchase point of Shashi Detergents Soaps by consumers Interpretation: Majority of respondents obtain the change from one brand of soap to another 80% yes. 1IJVT M B A Prnurimmt flvnutrt . No PARTICULARS Weekly Monthly Fortnightly :: Occasionally 1 2 3 Percentage 06 20 12 ."Brand Awareness towards Shashi Detergent Soaps" Table 15: Opinion about the purchase point of Shashi Detergents Soaps by consumers S1. About 34% of the retailers' deals Shashi Detergents. Interpretatioi :: B J V T M B A Prnurimmt flvnutrt Piut 67 . 22% deal Wheel. 20% deal Tide and 24% of them deal Rin."Brand Awareness towards Shashi Detergent Soaps" Majority of respondents obtain the change from one brand of soap to another 80% yes. the B J V T M B A Prnurimmt flvnutrt Piut 67 . No PARTICULARS Yes No Percentage 54 1 2 06 Source: Survey Graph 16: Opinion about the future chance of Shashi Detergents Soaps brand About 34% of retailers' deals Shashi Detergents."Brand Awareness towards Shashi Detergent Soaps" Table 16: Opinion about the future chance of Shashi Detergents Soaps brand S1. 22% deal Wheel. 20% deal Tide and 24% of them deal Rin. Hi: There less availability of distributors in Davangere Market with regards 1IJVT M B A Prnurimmt flvnutrt 72 ."Brand Awareness towards Shashi Detergent Soaps" HYPOTHESIS: HO: 100% of the customers in Davangere Market are aware of the Shashi Detergent Soaps. 1IJVT M B A Prnurimmt flvnutrt Piut 73 . "Brand Awareness towards Shashi Detergent Soaps" FINDINGS: 1IJVT M B A Prnurimmt flvnutrt Piut 74 . .. Practice relationship marketing at the highest level with the customers.. The company should Educate the general public about the benefits of Akshat Rice Bran Oil. 8. it should also enter into the rural market. : customers in the long run also.. Company should spread their market into smaller towns and villages where there is tremendous potential left unexploited. Give special discounts for those who are having the franchisee and initial customers. to tap : population potential that it offers. 2. 7. 6.minds of Company should undertake 1. 3. The company should undertake efforts to create awareness about Akshat Rice Oil among the general public Bran 4... Akshat Rice Bran Oil should open more branches in rural India. .5. huge 9. Give high value services to individuals with high Network. .. efforts to boost their image in th.."Brand Awareness towards Shashi Detergent Soaps" RECOMMENDATIONS 1. Company should not only concentrate on urban areas. Akshat Rice Bran Oil need to take care of the largely unexplored area of 1IJVT M B A Prnurimmt flvnutrt 75 . the . 1IJVT M B A Prnurimmt flvnutrt Piut 76 . ... Under the guidance of Mr.. effectively and efficiently. staff... ... Ltd. the different strategies in management are in developing stage. general manager. Venugopal..Mallikarjun and Mr.. is emerging as the best quality Rice Bran Oil providers in the Davanagere District and other place.. the firm has being canying the business smoothly. I have full support and guidance from the Head...... During my training.... Since the firm is new and unique in its nature. workers and customers also."Brand Awareness towards Shashi Detergent Soaps" CONCLUSION: Shri Anjaneya Agro-Tech Pvt. Workers who are putting maximum of 1IJVT M B A Prnurimmt flvnutrt Piut 77 . employees. So the firm is acting as best service provider compared to others in the town with focus on customer satisfaction . The credit the success of the company goes to the Directors..... The technology used is yery recent one and the first one in 'Karnataka' never present any where in Karnataka.. 1IJVT M B A Prnurimmt flvnutrt Piut 78 .efforts in improving the position of the company and they have been successful in the operation.
Report "Brand Awareness Towards Shashi Detergent Soaps"