BISLERI COMPANY PROFILE OF BISLERI: In 1967, Bisleri an Italian company, started by Singer Felicebisleri, first brought the idea of selling bottled water in India. It started a company called Bisleri India. In 1969, Ramesh Chauhan, the Chairman of Parle Exports, bought over the brand. In those days, Bisleri packaged drinking water was available in glass bottles. Being a returnable package owing to various other problems such as breakage and weight, in 1972-73, Bisleri was made available in PVC (Poly Vinyl Chloride) bottles. After this plastic packaging was introduced, things started to change, and sales increased rapidly. The upsurge in the sales of Bisleri started in 1993 as Ramesh Chauhan sold off the Parle stable of brands, including Thums up, Limca and Gold Spot. Recognizing the potential of the drinking water market, he then went on to concern trade on marketing Bisleri a top selling brand in India. THE PRESENT It was around the year 1995, when Parle Export took charge of the brand operations and the business took off in the market. With factories across India and a strong distribution network, Bisleri established itself a force a reckon with in the domestic packaged drinking water. Earlier the packaged drinking water market consisted of five star hotels, tourists and foreigners. As a marketing strategy, a conscious decision was taken by the company that only 40% of the sales should come from these outlets and 60% from general market, i.e. pannwalla, street shop, general stores and even non-tourists. Bisleri’s brand positioning stresses on pure. drinking bottled water was considered to be of a status symbol. FUTURE PLANS Bisleri was the first to market bottled water in a totally virgin market and naturally people associate the brand with bottled water. • Strengthen presence in traditionally weak areas by setting up 12 new bottling facilities at a cost of rs. TECHNOLOGY DEVELOPMENTS To make sure that the product that reaches the customers is always of highest standard and also meets international standards. Bisleri has always been involved in improving its product packaging.This brought about a sea change n the perception in the customer’s mind about consumption of Bisleri. clean and safe drinking water. Some of the future plans to maintain the top spot that Bisleri commands in the Indian market are: • New pack sizes in bottles and cups • Increase the distribution network with an investment of over 200 cr. not drinking Bisleri is considered as being behind in the bottled water very economical for the customer. Now Bisleri is perhaps already ten steps ahead of its competitors and will endeavor to widen its gap in the times to come. Earlier.150 cr. That thinking has slowly changed to the point where today. One such recent development is the . Purification process At BISLERI plants. The unique cap has been patented and cannot be duplicated or tampered with. Celsius. Boiling may kill the microbes but cannot remove other physical impurities and toxic substances. It is time consuming. This technology development in the product ensures that the customer will only get a highly safe product when they consume Bisleri packaged drinking water. Also. Product packaging To ensure purity of the bottle water. Bisleri also recognizes the need to produce environment friendly products and is working on the PET project. For boiling. So a habit of drinking PURE and SAFE BISLERI will ensure a healthy life. What advantage Bisleri purification process has over purification done by other methods? Traditional process of boiling water for purification has its limitations. to kill microbe’s water should be boiled continuously for a minimum of 20 minutes. The breakaway seal Keeping in mind customer’s need to recognize a genuine product that cannot be tampered with. . the bottles that are used are blown and filled at the factory itself. Bisleri developed the breakaway seal. to avoid contamination.tamper proof break away seal. water has to be heated to 100 deg. water undergoes multi-stage purification process to ensure proper blend of minerals and complete of microorganisms and toxic substance. toxic substances or microorganisms. This purification equipment is incomplete and need continuous monitoring and maintenance. In our stage-ofthe-art processing plants we follow rigorous Good Manufacturing Practices and strict Quality Assurance norms so each and every bottle of BISLERI is made tasty. These techniques do not guarantee 100% purity of water. The filters are cleaned rarely and all the muck accumulates inside leading to more contamination. At BISLERI. pure and safe for the customer. Ideally such filters need to be cleaned every day which is cumbersome. Filtration removes only the visible suspended particles and not the minute. Ultra violate rays kill the microbes but cannot ensure removal of toxics substances and physical impurities. These gadgets use either filtration technique or Ultra Violet rays or a combination of the two techniques. through our multi-stage purification process we ensure removal of toxic substance as well as physical and microbiological impurities.Many home appliances are available in market for water purification. invisible particles. . Remove organic matter. with National Leadership and a strong environment conscience. playing a national role in safe water and Agro based drinks. though in very limited numbers for now. . purity and safety. diversified. MICRON FILTRATION: Additional safety measures of filtration. Product & Packaging Bisleri is available in a range of sizes.PROTECT YOUR HEALTH WITH BISLERI WHICH USES 6 STAGES OF PURIFICATION CHLORINATION: Kills micro organisms. 1.2 liter and 2 liter bottles. MISSION: To provide the highest quality product. keeping in mind all aspects including freshness. VISION: A major. The Bisleri bottled water range comprises the conventional 500ml. one liter. transitional. and smaller packs sizes of 250ml and 330ml bottles. REVERSE OSMOSIS: Remove organic material. Control total dissolved solids in the water. integrated consumer product manufacturing company. CARBON FILTER: Remove residual chlorine & odors. OZONATION: Ensure water remains bacteria free for longer shelf life. ARKAL FILTER: Removes suspended matter and turbidity. 5 liter and 20 liter jars for the home segment. and making it easily available to the consumer at a very affordable price. mixing with drinks Kneading the dough Cooking Mixing with baby foods . WHERE CAN WE USE BISLERI? Drinking Making tea. To attain leadership in developing. cold drinks. To provide better quality of product and services through sustained market research and product and development. lassie. To cultivate high standard of business ethics. To foster a culture of participation and innovation for employee growth and contribution. The water is purified through six stages of purification process that includes reverse osmosis and Ozona ion. Bisleri is the brand leader in bottled water category. WHY BISLERI? Bisleri is totally safe and protects you from all water home disease. coffee. To enhance capital and fixed assets of the group to withstand challenges and tough market trends. Bisleri is trusted by 50Lac household across the country. To achieve international standard of excellence in all aspects of energy and diversified business with focus on consumer delight through value and service of product and cost reduction. and total quality management for a strong corporate identity and brand equity with continuous and positive growth. adopting and assimilating state or art technology for competitive advantage. To help enrich the quality of life of all the communities specially the neglected ones and preserve ecological balance and heritage through a strong environment conscience. 2005: Bisleri has announced its plan to foray into the domestic fruit juice market and earmarked an investment of Rs. 1995: Bisleri launches a 500ml bottle and sales shoot up by 400 per cent.Ramesh set to take brand Bisleri across the globe. The national retail stores audit by ORG-MARG show Kinley’s market share at 35. 2004: Water king Mr. Early-1980s: Shifts to PVC bottles sale surge. Gold Spot and Limca to CocaCola for Rs. Mixing with medicines THE JOURNEY TILL NOW: 1969: Buys Bisleri’s bottled water from Italian company. Felice Bisleri.100cr for up gradation of its Chittor plant and setting up of a new facility. 2000: Introduces the 20 liter containers to bring prices down from Rs. 1993: Sells carbonated drink brand like Thums up. Mid-1980s: Switches to PET bottles. . 2003: Bisleri says it plan to venture out into Europe and America to sell bottled water. 1998: Introduces a tamper-proof and tamper-evident seal. which meant more transparency and life for water.4%.1% compared to Bisleri 34.10 a liter to Rs.2 a liter. 2002: Kinley overtakes Bisleri. It was bottled in glass bottles then.400 cr. 2010: Launch a limited edition and celebrate cricket labels in 250ml and 500ml packs. 2011: Bisleri launches stay protected campaign with Bissi spreading the message of protects the ones you love.An ideal pack size for home use. 2009: Company plans to concentrate on markets such a Jammu and Kashmir. Also launched Vedic a-Natural mountain water from Himalayas. and launch the brand through a franchisee operation. .2006: Bisleri Natural mountain water will be available in aqua green packaging against the blue packaging of old and will be available in six sizes. Southern part of Tamil Nadu and Punjab.a huge market for designer waters. 2007: Parle Bisleri changed the look introduced a new variant (natural mountain water) and announced its plan to launch the brand in US. Kerala. Introducing Home pack (15 liter) . 2008: Bisleri International has decided to register the mango drink brand – Mazza--in eastern European countries. which are its weaker links to steer a 40% annual growth in sales.