A PROJECT REPORT ON “Market research and Sales At Big 92.7 FM” SUBMITTED BY ANKIT NAKIPURIA 0160 MBA-II (MARKETING + RETAIL) UNDER THE GUIDANCE OF Dr. C.M CHITALE HOD PUMBA Mr. GAURAV SHARMA STATION HEAD BIG 92.7 FM IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF DEGREE OF MASTERS OF BUSINESS ADMINISTRATION DEPARTMENT OF MANAGEMENT SCIENCES UNIVERSITY OF PUNE (PUMBA) * (2010-2012) * 1 CERTIFICATE This is to certify that the Summer Project report titled “Market research and Sales” carried out at Big 92.7 fm,Surat, has been submitted by Mr. Ankit Nakipuria a student with Marketing specialization of The Department of Management Sciences (PUMBA), University of Pune, towards the partial fulfillment of the requirement for the award of the Masters in Business Administration (MBA) and the same has been satisfactorily carried out under the guidance of Dr. C.M Chitale during the academic year 2010-12. Dr. C.M. chitale Internal Guide External Examiner Dr Captain Chitale HOD PUMBA PUMBA 2 DECLARATION I, the undersigned hereby declare that the project report on ―Market research and Sales at Big 92.7 fm‖ is prepared and submitted by me towards partial fulfillment of Masters in Business Administration. This is my original work and the report prepared there in is based on the knowledge and the information gathered by me in the firm during my project work. Ankit Nakipuria 3 PREFACE To be an MBA student is a matter pride because you are in a field which helps you to develop from a normal human being into a disciplined and dedicated professional. In the management field you cannot create success stories if you are not a good learner to sharpen your knowledge in the particular field to achieve and attain the desired goal and heights. More bookish or theoretical knowledge cannot help you in any field whether it is management, technology, research, or any other field. The only thing that can help you is having a sound practical knowledge of the concerned field. I received my training at Big 92.7 fm, Surat as a requirement of the MBA curriculum. This training has made me clear the difference between the theoretical knowledge and the practical scenario, making me aware of the importance of practical working condition/situations. 4 I express my gratitude to the BIG 92. what we think we might do well. we know have directly shaped our lives and our work. Station Head – BIG 92. Gaurav Sharma. but it is also necessary to acknowledge those people. how we got there. My heartfelt gratitude also goes out to the all staff and employees at BIG FM especially Mr. the theoretical knowledge that I imparted from the program. I specially thank my Boss & trainer. Prof. Surat (Gujarat) for giving me an opportunity to work with them and make the best out of my internship.ACKNOWKEDGEMENT We think if any of us honestly reflects on who we are. Last but not of least importance. ROHIT MODI. Amit Rana & Mr. Mr. Pune University Department of Management Sciences (PUMBA) for being the constant driving force to put to practice.7 FM. I take this opportunity to thank my Parents and Friends who have been with me and offered me emotional strength and moral support. Chitale for imparting his wisdom on my thought process. SALES MANAGER for constantly guiding and supporting me throughout the training period. Rahul Agarwal and other team members with me and guiding me throughout the three months of my internship. We believe it‘s appropriate to acknowledge all of these unknown persons. we discover a debt to others that spans written history.M. I thank my college. The work of some unknown people makes our life easier every day. C. 5 . I thank my internship coordinator.7 FM and Mr. and so forth. S. 2. 5. 7. 11.No. 12. 14. 13. 8. 10. 1. 6. 3. Introduction Industry Overview Company Overview TOPICS PAGE. Results and Interpretation Findings Conclusion Suggestion / Limitation Annexure 29 30 31 25 26 30 50 51 52 54 6 .NO 7 8 17 25 Economic Times Article Review Working Profile Research Report Conclusion Learning from the project Future Planning Data Analysis . 4. 9. The project is entirely based on my observations made during the three months spent at BIG 92. entertain the enquiry of customers.7 fm in the Business Development and thus promote business. was done to become familiar with the working of Big 92. generate leads. analyze competitor‘s leads and more. I have made some recommendations to improve the business development in Industrial sector at Audio Media industry. Based on my learning and experience. 7 .7 fm and to know the strategies used by Big 92.7 Fm.7 FM ”. convert this lead into prospect. visit customers for interaction and follow up the clients. Surat and visits to various customers. The important objectives of the project were: To understand the client and customer requirement and suggest them suitable advertisement plans.INTRODUCTION This project work entitled “Market research And sales at BIG 92. Introduction of the industry 8 . More over. They didn't consider that what they heard on the radio might be misleading or false. What Radio does Entertain Informs (news and commercials) Empowers (weather and traffic updates) Socializes (public issues) Befriends (companionship) Radio. the TG. and to an extent jock talk is also fairly similar to each other. officially known as Akashvani (ākāshavānī)is the radio broadcaster of India and a division of Prasar Bharati (Broadcasting Corporation of India). Established in 1936. Indian FM scenario India. All India Radio is one of the largest radio networks in the world. including the president of the United States. This helps explain the audience's reaction to the War of the Worlds broadcast. often used radio to communicate with audiences. Listeners had no reason not to trust what they heard over the airwaves. Government of India. the music and its policy.All India Radio (abbreviated as AIR).the medium During the 1930s. Government officials. is some how in a stage where every radio station is struggling to find an identity and its niche. the national television broadcaster. The public used it as a news source and expected it to provide factual information. which has just opened up its skies for the FM radio to throw their airwaves in. an autonomous corporation of the Ministry of Information and Broadcasting. 9 . The format used for all private players is more or less the same. This has not only resulted in confusion in the minds of the consumer but has also made the art of selling radio a daunting task. today. it is the sister service of Prasar Bharati's Doordarshan. radio was considered an intimate and credible medium. it means little. Because it is a part of the environment -No driving without it. In the case of television. You need not be rooted in one place. therefore. Radio is an environmental medium -people are exposed to radio from time they get up to the time they fall asleep -Radio. Radio is a niche medium in India. Also. it is eyeball-centric. because what she has heard on the radio so far doesn't lend itself to discussion as much as the saas-bahu soaps on TV. Radio is. is taken for granted. You can be multi-tasking and yet be a part of radio. because it is a law cost mobile means of the communication.Radio in India is still not popular because it is not an aspirational medium. and youth think it's for the poor or for those who don't own a TV. 10 . a viewer needs to be rooted in front of the set and needs to have his faculty of sight. And for the housewife. a ubiquitous and un-intrusive medium. no cooking without it. RADIO: Time of its in inception is in 1920 and since than its network has expended a great deal on of the best benefits that radio has over other media is that it can serve and entertain and educate which is otherwise occupied however the radio has suffered a setback in the recent times because of the TV which has attracted especially is urban population. In the case of print. Radio is different. the sense of sight is important. Radio does not offer exclusive reach nor claim anything very unique and different from other media on offer. it lacks relevance to the listener — older audiences think it's for youth. This is its USP. radio runs good for marketers due to its un intrusive nature of consumer involvement. You can be doing what you want. However. Radio is one of the important media of mass communication government owned All India Radio 18% of the area and 19% of the country‘s population. No life without it. It is essentially a sandwich medium that exists in the midst of the duplication of every other medium there is. in many cities. hearing and physical positioning alert. It is important to be glued onto reading an ad or content. In the case of an outdoor hoarding again. Radio is the exclusive medium which is said to be truly a mass medium in India. It is totally aural. RADIO INDUSTRY: India has been among the fastest growing economies in the world. The nominal GDP for fiscal 2005 was Rs. AIR sells time slots for private FM radio broadcasting in five cities.morning drive time 11 .94% over the last 10 years (2000-2010). Privatization of FM . According to CSO estimates.Brief History of Radio Broadcasting in India: 1935 1977 1993 1999 2001 2005 Radio broadcast begins with AIR.e.2 pm – ladies band 2 – 5 pm – youngsters 5 – 9 pm – evening drive time 9 – 11 pm – relax retro show 11 – 1 pm – love 11 .Phase I Policy.636 billion.0%. and growth rates of the advertising industry.11am . the nominal GDP growth rate. nominal GDP growth for fiscal 2011 is estimated at 9. Licenses given to private radio broadcasters. There is a correlation between the economic growth rates of a country i. with a nominal GDP CAGR of 9. Emerging technologies – competition or opportunity? Satellite radio Internet/broadband radio IPod and IPod casting Mobile/3G • Internet/Broadband Radi0 7 . 30. Announcement of Phase II Policy of privatization of FM. First FM service in Madras. pune. Khumbhkaran is what they call her!!! Laughs like raavan(atta-haasya) and energy flows in all the homes of Surat while she chirps(blah-blah-blah) on air from 7am to 11 am! Very conscious about her looks and weight but fails miserably when stands on the weighying scale. Bangalore.. The station. kolkata.. a fraud engineer who wants to become Komolika (with dark eye-make up and a huge bindi which wud completely cover the forehead) but finally an RJ... Indore. Delhi.gets back to office ka hot chocolate and yummy chicken burger(slurp! slurp!) An actress off air who does complete naatak. Chennai. Programmes on Radio Mirchi Hello Surat : Rahul (Monday to Saturday 7:00 AM to 11:00 AM) Always sleepy and always hungry.3 Owned by ENIL (Entertainment network India ltd.).. jaipur.. but more often than not in its naughty avatar. jalandar. Mirchi sunanewale always khush has been the most consistent line that mirchi has adapted so far. The gang leader (or ringmaster) of all office pranks. Very next day would start dieting. Hyderabad. which is one of the subsidiaries of the times group. when launched was clearly treading the path of being edgy.. They have the following stations up and running Ahmedabad. Bhopal. The programming is also about bringing smile to the listeners‘.Radio companies in India Top Companies : Radio mirchi Radio city Radio one Red FM/SFM Fever Big Fm RADIO MIRCHI 98. lekin ye khel sirf kuch dino ka. a bit of sexual undertone to the programming and the base line ―It‘s hot‖ was played to the glory. Jai ho Guru Maiyaa!!!!! 12 . Patna. aajkal aisi movies kaha dekhne milti hai..!!! Mirchi Club Mix (Saturday 9:00 PM TO 12:00 AM) Countdown : songs countdown Shut up on Sunday : only songs no RJ links… 13 .. that's what makes him different. His friends says " usne puri duniya ko help karne ka theka le rakhha hai" but then he doesn't care. She dances on the tune of 90s evergreen songs played in her showend is all tym energised.!! Whenever you ring up his cell.Rahil better know as "romeo rahil" Purani Jeans : Harsh(Monday to Friday 9:00 PM to 12:00 AM) He is theatrical. We call her our nightingale.what u hear to get is-..... Cassette Classic : Niyati (Monday to Saturday 2:00 PM to 5:00 PM) NIYATI..ice cream. IS THE SHOW WHICH SHE HANDLES 1 TO 4..calm and composed. talkative.. His passion is relationships... we mean PURANI jeans. He always questions himself "how to be humble. usssee pyaar hai original gaano se music directors se or movies se so realistic thee aur saaf suthree thee.. he loves PURANI JEANS. Oh...PURANI JEANS AUR GUITAAR--(his caller tune).He is HARSH. toffiiya are her best buddies. naughty ... he is a sportsman.. he is a poet. 90 Not out : vidya (Monday to Saturday 11:00 AM to 2:00 PM) Chocolates..silent. romantic and flirty.. He makes SURTIS realize the TRUE value of PURANI JEANS... Bumper to Bumper : Rahul (Monday to Saturday 5:00 PM to 9:00 PM) Mirchi murga Rj. A young girl whose flight has directly landed at Mirchi studio from college.Namastey SAIBA!! CASSETTE CLASSICSKYA ZAMANA THA.He is always happy and thatz why we call him HAPPY HARSH.. lime juice. But then he realises its better the way he is. Toh abb se apni appointment fix 1 to 4 cassette classics kya zamana tha mein Niyati k saath. harsh dont ever take out that jeans ... What a fun radio city 91. and radiovani(25 percent). 9pm-11pm) Love guru : love guru (Mon-Fri. Mumbai.1 is the new avtar of radio city. jaipur. Chennai. Baroda. Bangalore. Delhi. Radio city 91. STAR bought this stake from venture capital fund India value fund (IVF). aimed at promoting their ―fun‖ attitude to life.Radio city 91. 5pm-9pm) Kal bhi aaj bhi : Gorav (Mon-Fri.1 STAR Group has acquired 20 percent stake in music broadcast Pvt ltd (MBPL). They have begun promotions on television too. Hyderabad. How the listeners like this version of city remains to be seen. 11pm-1am) What a Fun Weekend (Saturday & Sunday. 11am-2pm) Radio City Joyride : Mihir ( Mon-Fri. 7am-11am) City Spice : Bhakti (Mon-Fri. STAR(20 percent).The overall ownership structure of MBPL is IVF(55 percent).1 Programmes on Radio City Whatte Fun Morning : Shehraaz (Mon-Fri. 7am-7pm ) 14 . promoter of radio city. luckhnow. Big Fm 92.it remains to be seen if they have. 7Am to 12Am) Noon Aflatoon : Zainul (Mon-Fri. They are present in 25 cities so far. surat and Baroda . Indor . hisar. Asansol . Chennai . jallandhar . it remains . however it does not seen to have improved listener ship. 12 to 2 Pm) Full Volume : Hiral (Mon. guwahati. Mumbai. Hyderabad. kanpur. goa. jhansi. Suno. sunao life banao – they intend to be aspirational to the listeners. bhuvneshwar. barielly. srinagar. Jammu. including Aligarh. through most of them are in C/D towns. has one of the largest number of licence in the country.7 Programmes on Big Fm Big Chai : Setu ( Mon-Fri. chandigarh. 5 to 9 Pm) Chal kalti mar Mamu banavyo Countdown on weekends 15 . rajkot. In Delhi they have changed format to become a top 100 station. Bhopal.7 Owned by adlabs films ltd (reliance ADA group).Delhi. They aim to improving the lives of the listeners. bikaner. Bangalore.Fri. BIG FM 92. kolkata. Jodhpur. they live on 17 stations. Surat and Udaipur. Nagpur. Chandigarh. Raipur. Jalandhar. Bhopal. namely. Bilaspur. 2006. As it is right reflection of the one-to. Indore. From that day. Jaipur was the first station launched on 28th may. Amritsar. Jaipur. The brand was decided as MY FM. 16 . Ahmedabad. The Brand operates at the single frequency 94. Gwalior. Ajmer. Jabalpur.3 over all stations. Kota.MY FM The Bhaskar Group is one of the largest media groups of the country and is the largest read newspaper group in the country with over 2.67 crore readers.one relationship with an emotional ownership of the medium with the listeners. About the Company 17 . BIG 92. Its main broadcast frequency in all cities is 92. Reliance BIG Entertainment made an entry into the FM Radio business through Adlabs Radio Big 92. one of the largest entertainment companies in India. Big Cinemas is India‘s largest cinema chain with over 516 screens spread across India. BIG FM is a nationwide private FM radio station in India operated by Reliance Big Entertainment. a part of Reliance Anil Dhirubhai Ambani Group. US. Internet & mobile portals.7 MHz (92. Music. Reliance Entertainment is notorious for its actions against freedom of speech getting sites like vimeo blocked by its sister concernt Reliance Communications. IPTV. across content and distribution platforms. leading to direct opportunities in delivery across the emerging digital distribution platforms: digital cinema.7FM). The chain caters to over 35 million consumers. 18 . with more being launched in the following months. exhibition & digital cinema. History Reliance ADA Group acquired Adlabs Films Limited in 2005. Sports. Having won 45 stations in the bidding. DTH and Mobile TV. which has interests in film processing.7 FM was India‘s largest private FM radio network with 12 radio stations across the country as on 28 February 2007. BIG Cinemas has established leadership in film exhibition in India with 253 screens and accounts for 10 to 15% of box office contributions of large movies. Gaming. production.7 FM. Malaysia and Netherlands.Reliance Entertainment (formerly known as Reliance BIG Entertainment) is a wholly owned subsidiary of the Reliance Anil Dhirubhai Ambani Group handling its media and entertainment business. The key content initiative are across Movies. through its state-of-the art products and services. entertainment and healthcare. strongly believes that it has a pivotal role to play. music. availability of hiquality products and services at a lower cost and their will power to make India shine on the world map. complementing India‘s ongoing economic revolution coupled with the energy. broadcast and retail services and platforms for distribution. India is a booming trillion dollar economy. BIG 92. BIG 92.Reliance Big Entertainment India is standing on the threshold of an experience and entertainment economy. Reliance Big Entertainment is geared to create a significant presence in businesses across various vectors of content. DTH and user-generated content.000 villages to reach 200 million Indians across the length and breadth of the country. media and entertainment.e. but also to virgin markets that have never before experienced this medium of entertainment. Steady GDP growth rate in excess of 7% has translated into rising income levels. animation. The company plans to take FM radio as a medium of entertainment not only to the key metros. broadcast. India‘s future will be propelled by strategic drivers such as the quality of its human capital.7 FM is one of the largest broadcasting service with its pan India presence. Reliance Big Entertainment has evolved out of the group's vision of meeting young India's aspirations and assuming a leadership position in communications. Its dominant presence across a wide array of high.growth consumer facing businesses. Through its various consumer facing businesses. with more than 55% of its population i. amongst others. internet. An overwhelmingly young country. range from telecom and financial services to infrastructure. The group. movies. dynamism and ambition of its youth. Key content initiatives include production and strategic collaboration in areas such as gaming. now ranks among India‘s top 3 business houses with respect to key financial parameters. The company strives to create converged services and platforms for masses to access innovative. In 19 . their access to cutting-edge technology. 1000 towns and 50. cutting-edge content. spanning across 45 cities.7 FM has the capacity to touch every fifth Indian across the country every third urban Indian and one in every eight Indian in the rural areas. the group provides a robust platform to every Indian to realize his potential and shape his / her destiny. over 550 million people below the age of 30. It is at the cross roads of an exciting phase that will shape its cultural and social framework forever. The Reliance Anil Dhirubhai Ambani Group. barely three years in the making. in shaping the destiny of our great nation. BIG 92. BIG 92. 4.000 dedicated to transmission equipment.7 FM brings to you 24x7 unique entertainment from a highly advanced and state-of-the-art radio broadcast technology via transmitters with web based remote management capability. in its broadcasting network. the first city outside India. under the name of 'BIG Bollywood 96.000. BIG FM started services in Singapore.short. infrastructure and licensing. hot swappable power supply and power amplifier with controller card redundancy. The highlight of BIG 92. It has made an announcement to invest Rs.3FM' . This is the only private FM radio station which is being broadcast from Srinagar and Jammu in Jammu & Kashmir state. It broadcasts its programmes daily from 5 to 8pm on XFM 96. it covers 45 cities. The transmitters have the capability of back up play time of four hours of music or preprogrammed content in case of any link failure. 20 .7 FM is web-based Media Monitoring Center (MMC) at Mumbai to monitor all the 45 stations live and provide round-the-clock hands on solutions and technical support. which would make the proposed network the largest ever. Currently. From July 1 2008.000.7 FM will probably have the largest coverage from any private radio channel in the country.3. Japanese and Korean programmes.3 is a radio station of Media Corp in Singapore.. BIG Bollywood 96. while the Japanese programmes are hosted by DJs from COMM Pte Ltd. which would make the proposed network the largest ever. BIG FM is the radio partner for the Bangalore Restaurant Week an event involving reportedly.000. dubbed as "Singapore‘s only Bollywood Radio Station" is run by India‘s leading FM Network BIG 92. RJ Balaji from Chennai who is popular for his show "cross-talk". This is the only private FM radio station which is being broadcast from Srinagar and Jammu in Jammu & Kashmir state. RJ Rohith who's bagged the prestigious "IRF Best Kannada RJ of the year 2009" and "IRF Best Kannada Show of the year 2009" and RJ Nethra who kept the momentum by bringing back the titles "IRF Best Kannada RJ of the Year 2010" and "IRF Best Kannada Show of the Year 2010" from the Indian Radio Forum and RJ Shekar Basha from Hyderabad.000 dedicated to transmission equipment.3 FM. under the name of 'BIG Bollywood 96. French. It broadcasts at 92.3 ) XFM 96.3 had adjusted its programme schedule for a better listening experience. 4. the best restaurants in Bangalore. XFM96. in its broadcasting network.92.000.7 FM.7FM). 2008. German. A number of radio contests are expected to be aired that enable contestants to win prizes. Starting 17 August. The present stations outside India are: Singapore (XFM 96. 21 . It is Singapore's only radio station with a mix of Hindi. 5 Best Breakfast shows. It has made an announcement to invest Rs.3 RJ of the year Awards in a span of 5 years i. Its French and German programmes are relayed 'live' off the satellite feeds of Radio France International (RFI) and Deutsche Welle (DW) respectively. infrastructure and licensing. which include 2 Best promos. It broadcasts its programmes daily from 5 to 8pm on XFM 96. who has the record of winning the "Highest number of IRF Awards in India with a total of 10 awards to his Credit.7 BIG FM is a nationwide private FM radio station in India owned by Indian businessman Anil Ambani.3. The radio services are well-known for their international broadcasters focusing on news. the first city outside India. and the latest being "IRF Best Telugu RJ of the Year 2011". it covers 45 cities.7 MHz (92.e 2007-2011 . Famous RJs of Big FM include Rj anirudh & RJ Nitin from Mumbai. current affairs and information programmes. BIG FM included Singapore. Currently.3FM'. with extended music interludes included. and is broadcasted daily from 5 to 8 pm. From July 1. experts from varied fields like Bhawana Somaya for movie reviews or Arun Lal for Cricket and much more 22 . by launching its 45 station network in record breaking time of 18 months (barring Shimla which launched in 2009). Big 92.7 BIG FM‘s endeavor is to use the power of radio to not only entertain listeners but also positively impact their lives. With a presence spanning across 45 cities. Recently. first ever show with ghazals. to virgin markets. exclusive content from BBC World Service.7 FM launched a radio station in Singapore considering 8% of the population residing there is Indian. to Raju Srivastav on the breakfast show. From the music to the language of conversation. with music and content carefully designed to provide them with an entertainment experience no other medium can offer. Innovation is at the heart of the product bringing ‗category firsts‘ to listeners – Starting the day with Vikram Hazra on ‘Seher’. with Harish Moyal on weekends. has expanded at a phenomenal pace. The shows are designed around the consumers life.is a promise that BIG FM makes. India’s No. The brand has taken FM as a medium of entertainment beyond the metros. to positively impact listeners‘ lives through its varied offerings Delivering Unique content 92. The Brand – It’s positioning: Suno Sunao. nazams and shayari‘s . the brand is now looking towards expanding to more markets and geographies. Life Banao! . Suno Sunao. each station has localized content served to listeners the way they like it. Within a short span of time.000 villages reaching more than 200 million Indians across India. basis consumer insights and addressing specific needs and entertainment preferences. Bhutan 2.Raat Baaqi.7 BIG FM believes in creating a unique experience for it listeners in each city. with distinctive content and innovative promotion. 92.7 BIG FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead. since the launch of its first Station in September 2006. 1200 towns and 52. Life Banao! 92. 1 FM Station. offering consumers and advertisers a new experience of this medium of entertainment. creating history.7 BIG FM. Standing in the market 92. 1 in Bangalore among 7 Private FM players No.7 BIG FM enjoys leadership in cities where the Company has brought in the new wave of private FM and serves a wholesome entertainment mix to its audiences each day.000 + villages BIG FM Reach o Over 2 crore* Listeners Performance No. Fever FM & Red FM 23 .1 in kolkata among 9 private FM players No. Kolkata. Delhi. Larger than Life Network 65 Stations Network o 45 BIG FM o 20 Alliance Partners Coverage o 1200 + towns o 50.2 in listenership across 5 Metros (Mumbai. Bangalore) ahead of Radio City. Hyderabad. Promax Awards Over 15 awards over the last 2 years RAPA Awards Best Station Promo of BIG 92.7 FM"Hum Big Hai" Cannes Lion Gold for Nokia Express activation in 2009 Most awarded radio brand at India Excellence in IRF Radio Awards 2010 24 .7 FM was the only Indian Radio Station to win an award!! IRF.Awards LINTAS TRUE Award 2007: Fastest reach build up by media brand New York Radio Festival 2007 & 2008 Big 92. Economic times radio industry articles 25 . said on Wednesday that it was in talks with All India Radio ( AIR) for broadcasting commentary of all Indian Premier League (IPL) matches. as well as television rights in some territories for four years. namely. Indore. The 19 cities are Ujjain. Neemuch. a T20 format of cricket. Times Internet in talks with All India Radio to bring IPL commentary on radio channel ET Bureau Mar 29. Chhatarpur.19 cities in MP waiting for nod for private FM radio channels May 5. At present. Itarsi. 26 . Satna. chief executive officer Rishi Khiani said.6 crore last year to acquire IPL's global internet. Sagar and Chhindwara. "Central government is considering various proposals for starting private FM Radio channels in 19 cities in Madhya Pradesh. 2012. Khargone. TIL also partnered with Google last year to stream IPL matches on Indiatimes and Youtube. Bhopal. Katni. Vidisha. TIL is aiming to seal the agreement before the fifth season of the IPL. Gwalior and Jabalpur. Rewa. Guna.08PM IST INDORE: A total of 19 cities in Madhya Pradesh are still awaiting green signal from the Centre for starting private FM Radio channels. mobile and radio rights." official sources said here today. private FM Radio is available only in four cities in the state. 08.00AM IST NEW DELHI: Times Internet (TIL). Hoshangabad. Shivpuri. Ratlam. 2012. 04. A TIL-led consortium paid Rs 261. Mandsaur. TIL has offered to share revenues equally with the government's radio channel in the tie-up. which begins on April 4. Damoh. Burhanpur. the internet and mobile venture of Times Group. Khandwa. the iPhone and iPad. latest tweets from players. Sponsors will be able to integrate their advertisements to specialise this page. date and venue. Ebay. The video-ondemand feature will offer highlight packages such as fours. online viewers will get an improved viewing experience on a revamped website with new technology. fun facts. Hero. TIL will spend around $7 million on marketing this IPL season online and has created applications for Android platform. Users will be allowed to use their own cheerleaders who will appear on the page to cheer on key moments during live streaming of the match. spending on an average one hour and 15 minutes every day.Around 72 million people in India watched the fourth season of the IPL online. Kotak Mahindra Bank and Karbonn Mobiles will sponsor the online broadcast of the 51-day tournament this year. Times Internet will also introduce IPL Battleground where viewers can participate in live discussions and support their teams. Samsung. With the digital video recording feature. The company will introduce new pages on news. viewers will be able to go back to any point in the match and watch important developments. Maruti Suzuki. The new look of the website will feature high-definition streaming of the matches. TIL is creating content to host on the website and has also tied up with seven teams to offer their merchandise on the portal. merchandise. HUL. Coke. which will adapt to slow data speeds and bandwidth availability and offer buffer-free viewing. For the fifth season. Citi Bank. player information and interviews. match schedule by team. sixes and faceoffs between players occurred during the match. An interactive score card will show important highlights such as wickets and runs scored. statistics. 27 . "Total revenue expectation from three phases of (Phase III) FM radio auction is Rs 1. ending March 31. 2011 by way of one time entry fee. 28 .02PM IST NEW DELHI: The government today said it expects to garner Rs 1. They ( Finance Ministry) have given estimates for first phase. In its budget proposals for 2012-13. 2012.500 crore. in addition to the present 86 cities. 2012. The Phase-III license would extend FM radio services to about 227 new cities. We will complete first phase by the end of this year. but this auction have not materialsed so far in this financial year. "The auction will be conducted in phases." Information and Broadcasting Secretary Uday Kumar Verma told reporters on the sidelines of the CASBAA India Forum 2012. 02.733 crore up to May 31. and would result in coverage of all cities with a population of one lakh and above through private FM channels." Verma said.Government eyes Rs 1. which is Rs 500 crore. for providing services in 227 cities.500 crore in revenue from the auction of FM Radio Phase III license.600 crore from auction of FM phase III license. in addition to 86 cities covered currently. The Phase I and Phase II auctions led to total revenue accrual of about Rs 1. migration fee and annual fee among others. the government said last week that it had estimated to raise non-tax revenue of Rs 1.500 crore revenue from Phase III FM radio license auction PTI Mar 20. Work profile 29 . They were mostly college students.7fm.It was pleasure working with Big 92.7 FM. In that period I have collected data of around 100 people average 50 male and 50 female youngsters in surat. That was the most interesting part of the internship.7 FM. This was possible all because of sales manager Rohit Modi. The work environment over there was very friendly. In that period we used to visit different clients and pitch radio ads offer to them and deal with the clients along with sales associates of big 92. It was a new experience to sell ads to clients and to know that many people were interested in working with Fm industry. In these days I was told to understand the work done in FM industry and know how to do the work. 30 . In next 15-20 days I was told to do a research project about the listenership of radio by the youngster in Surat. For the first 15-20 days my work was to know the work culture of Big 92. For the next one and half month I used to go with the sales associate and learn sales job. Research report 31 . Ques 2: Genderwise Table who listening Radio? 1. 32 . 6 months 2. 2 years and more listening time 6 48 23 6 months 1 year 2 years 23 2 years and more From the table we can interpret that the ratio of listening to radio since last more than 2 years is highest its 48%. 2 years 4. 1 year 3. 9-18% male & 7-14% female respondents are listening from 1year. 1 year 3. 2 years and more 60% 50% 40% 30% 20% 10% 0% 6 months 1 year 2 Years 8% 28% 18% 4% 32% 14% 54% 42% Male Female 2-More From this table we can interpret that 4-8% male and 2-4% female are listening radio from 6 month. 6 months 2. 16-32% male & 7-14% female respondents are listening from 2 year. 2 years 4.Ques 1: Listening to radio? 1. Radio mirchi 3. Ques 4: During what time they listen radio? Listening time duration 40 30 20 10 0 7 to 11 11 to 5 5 to 9 9 to 11 11 to 1 23 13 23 37 15 Listening time duration From the above table we can interpret that duraing the time of 9 pm to 11 pm youngsters listen to radio the most 37 respondents listen to radio during 9 pm to 11 pm which called relax retro time in terms of radio. Radio city 5.7 Radio Mirchi My fm 11 Radio City Surat fm 35 Radio mirchi is the most listened radio station among youngsters its ratio is 35%. My fm – 11% and Least listened radio station is Surat fm – 6%.Ques 3: Which radio channel do they listen? 1. Percentage 6 17 31 BIG 92. While Radio city – 17%.7 Surat fm 2. Big fm – 31%. Big 92. My fm 4. 33 . Jocky Talk 6. 28 male and 25 female respondents like to listen sparkler. 34 . Before sleep 5.92 respondents like to listen songs in that 42 are female & 50 are male. Filmy go 5. Driving 2. News 4. Both males and females prefer radio fms for songs rather that other things. only 14 male and 10 female respondents like to listen jock talk. Sparkler 60 50 50 40 30 20 10 0 songs awareness news filmy go jocky talk sparkler 4 6 3 7 9 8 14 10 28 25 male female 42 This is a mixed data and from that we can interpret that most of the people listen radio to listen to songs.5 Alone 42 When do they listen radio? Ques 6: For what they like to listen to on radio? 1. Alone When do they listen radio? 50 40 30 20 10 0 Driving Cooking Reading Before Sleep 21 9 18 4. From the above table we can interpret that the maximum youngsters . Awareness 3. Cooking 3. Reading 4. Songs 2.Ques 5: when do they listen radio? 1. 1 hr 4. Mihir 5. More than hr 25 20 20 16 15 10 5 0 10-15 mins 1/2hrs 1 hr more than hr 4 9 12 13 Male 8 Female 18 Ques 8: popular RJ ? 1. Divya 4.Ques 7: listening time per days? 1. 10-15mins 2. Hiral 3. Mahek No. of persons 20 32 18 Rahul (mirchi) Hiral(big fm) Divya(my fm) mihir(city) 14 26 mahek(suratfm) 35 . Rahul 2. ½ hrs 3. Ques 9: Popular radio program? Sales Chal K M 12 26 8 Hello S S B2B Mamu B 9 5 4 9 10 9 8 Joy R Purani J Naughty R Love guru Murga IPL Fever Ques 10 a: VISIT RADIO STATION WEBSITE? 1. Yes 2. No No. 24 Yes No 76 From the above table we can interpret that only 24% of respondents visited radio station websites. In that 11 are male & 13 are females. So we can say female visited radio stations websites most. of persons. And 76% didn‘t visit radio stations websites. 36 . 3 male & 12 female are not interested in radio websites. Surat fm Sales 0 2 4 8 Mirchi Big fm Radio city 10 My fm Surat fm Among 24. 37 . Never thought NO. Radio city 4. No time 4. My fm 5. And from 23 respondents 14 male & 9 female have no time. And 5 male and 4 female have never thought about visiting radio station websites. Not interested 3. Mirchi 2. Big fm 3. Not aware 2. 8 respondents visited radio mirchi‘s website in that 6 are male & 2 are female. Ques 11 a: Most visited radio station website? 1. OF PERSONS 35 30 25 20 15 10 5 0 Not aware Not interested No time Never thought 15 9 29 23 NO. OF PERSONS Among 29 respondents 17 are male & 12 are female who are not aware about radio websites.Ques 10 b: Reasons for not visiting the website? 1. 5 respondents visited for registration among them 2 are male and 3 are male. Download 3. 38 . And 1 female visited my fm website and 9 female visited big fm website. And 2 male & 3 female visit just for time pass. Registrations 4. Ques 11 b: reason for not vesting radio website? 1. And from 5 respondents only 2 female visited website for downloading their themes. Time pass Number 12 10 8 6 4 2 0 Rj profile Download Registrations Time pass 2 5 5 Number 10 Among 24 respondents 10 visited to see rjs profile from that male are 4 & female are 6. Rj profile 2. 3 male & 1 female visited radio city‘s websites. Respondents visit radio station website more to see rjs profiles in that female are more interested. Conclusion: The ratio of listening to radio since last more than 2 years is highest its 48%. The maximum youngsters . in that 32% male 14% female The most popular radio station is radio mirchi. 32 respondent like to listen to him. 24 male & 18 female respondents are listening radio before going to sleep at this time respondents like to listen the most. So we can say female visited radio stations websites most. During the time of 9 pm to 11 pm youngsters listen to radio the most 37 respondents listen to radio during 9 pm to 11 pm which called relax retro time in terms of radio.92 respondents like to listen songs in that 42 are female & 50 are male.26 listen to radio more than 1 hour in that 8 are female & 18 are male. 39 . Maximum youngsters . In that 11 are male & 13 are females. out of hundred 35 respondents listen to radio mirchi in that out of 50 male 20 male & out of 50 females 15 female listen to radio mirchi. Most popular radio jockey is Rahul from radio mirchi. Only 24% of respondents visited radio station websites. Out of 100. IPL fever is on number 1 position On number 2 its chal kalty mar from big fm. 40 . Learning from the project 41 . CUSTOMER RELATIONSHIP: Be friendly and accessible Attend clients Show personal warmth and empathy Be well organized and resourceful Be punctual on appointments Listen to customers – it helps in discovering his known and unknown requirements. but in a subtle intelligent manner. To prepare for positive results. To perceive the role quickly those are supposed to play in ―every situation‖ during the interaction.It was great opportunity for me to do my Summer Training from Big fm. To probe deeply to gain more insight into the customers‘ mind. To present the thoughts in correct logical order. To punch the key benefits in terms of consumer motivation. To play upon the customers‘ ego. Understand 1) Customer type 42 . Some of the things which I learnt from my Summer Training are as follows: To plan for the discussion. 2) Product type & value 3) Buying segment Solve the customer problems on priority and revert to customers with replies. even it is negative. Listen to objections and complaints Stay cool and dispassionate even when a customer criticizes Attentively listening to the customer Appreciating customer needs & expectations Response to customer queries Response to customer complaints Accommodating to change in customer behavior FUTURE PLANNING 43 . As it is one of the most booming sector and surat is known the hub of man made fibres. India is a land of culture and tradition. In near future I see myself as an entrepreneur. 44 . No matter as India has been developing there will be changes in the fashion and trends but this is the basic requirement of every human being and with huge domestic consumption the future of this industry is very strong.As per the future planning I would like to continue building my career in the textile industry . I will continue working in this sector understand the basics and market more. So sarees and dress materials will continue to be major selling items in the coming years.