Products ofBhartiya Mahila Bank MFSS (SB) Anabadya Neogi Anindya Ganguly Bharat Paryani Navonil Rahut Sourabh Paul What is “new”? Woman Centric Positioning Innovative products Insurance Exclusively for women - banking needs and promote economic empowerment through women's growth and development. Also the governing board comprises primarily female members. Positioned as a Bank only for woman. Due to the patriarchal structure of Indian society BMB encourages woman to utilize their money effectively and improve financial inclusion. Women focused products like loans to day-care centres, boutiques, and interior decoration. New innovative products like Kitchen modernization loan, Concessional lowest interest rates for women on Car loan. New woman focused Insurance policies like BMB Sakhee and BMB Nirbhaaya which is exclusively for rural woman account holders at the lowest premium to promote allied social objectives Need of “Women only Bank” Financial Inclusion • 26% of woman in India have Bank accounts and hence the urgent need for woman focused products in a woman centric bank. Empowering Woman • Patriarchal structure of society and hence the need to empower woman to take care of issues like child nutrition, deaths during giving birth to child, proper sanitation etc Insurance schemes • Insurance policies to take care of woman and to provide them maternity cover, health check up and cosmetic sugery to save from acid attacks through BMB Sakhee and BMB Nirbhaya to take care of them. Target Market – Retail and Business Primary target segment : Indian Women Products • Deposit Products – SA, CA, RDA, FDA • Loans – Both retail and business • Easy Banking - Credit and Debit cards • Insurance Retail Loans • Loans to Students • Home Loan • Car Loan • Advance against Securities • Kitchen Modernization Loan Business Loans • Loans to SME • Loans to SHG (Self Help Groups) • Loans to Professionals Insurance • BMB-Sakhee - Target Segment : Rural women in the age range of 18 to 65 years • BMB-Nirbhaya – Target Segment : Rural Women • BMB-Parivar Suraksha – Target Segment : Married Indian women with three or less dependent children Competition by Product Differentiation Relevant Facts • Pan India operations – 25% branches in underserved or unbanked areas, centers with significant working women population • Expansion plans – 31 branches across country, 55-60 branches in current financial year • Restricted to women? – focus on women’s activities/products ; no restriction on deposits • Capital base – base of 1000 crore, other routes to raise capital approved Key differentiating factors : • Kitchen modernization loan • Home Loan: No limit on loan amount; Max. repayment period up to 25 years • Car loan : Concession of 0.25% to women borrowers • Savings Account : Highest ROI amongst nationalized banks • Beyond business - programs on financial literacy, skill development, training for women