Bachelor ofBusiness Administration Programme MANUAL 2014-17 (Affiliated to Jain University) Academics, Entrepreneurship, Corporate Training, Toastmasters, Dual Programme, CAT Training, Cambridge University Programme, Workshops and Seminars, Analysis, Strategy, Research, Leadership, Industrial Visits, International Visits, International Seminars, Abhinaya, Threshold, Lasya, Precipice, Distribution, Sales, Media www.cms.ac.in JU-CMS CONTENTS JGI (Jain Group of Institutions) ........................................................................................... 02 Responsibility Profile : Administration ................................................................................ 03 Guidelines for B.B.A. Students ........................................................................................... 04 Note to Parents ................................................................................................................. 05 Calendar of Events : 2014 - 2015 ....................................................................................... 06 BBA Course Structure (Six Semesters) ......................................................................... 07-08 Syllabus : I Semester ............................................................................................ 09-14 II Semester ............................................................................................ 15-21 III Semester ............................................................................................ 22-28 IV Semester ............................................................................................ 29-34 V Semester ............................................................................................ 35-45 VI Semester ............................................................................................ 46-56 Dual Programme Overview ................................................................................................. 57 Syllabus : FchFP ............................................................................................................ 58 IOC ........................................................................................................... 59-86 CIM ......................................................................................................... 87-122 HRM ..................................................................................................... 123-126 FMB ............................................................................................................. 126 Entrepreneurship & Business Management from EDI ............................... 127 Event Management ..................................................................................... 128 Association of Chartered Certified Accountants (ACCA) ........................... 129 1 JU-CMS JAIN GROUP OF INSTITUTIONS Jain University (Constituent Colleges and Centres) Jain Heritage a Cambridge School, Shamirpet, Andhra Pradesh School of Graduate Studies, J C Road, Bangalore, Karnataka Jain Heritage a Cambridge School, Visakhapatnam, Andhra Pradesh School of Engineering & Technology, Kanakapura, Karnataka Jain Heritage a Cambridge School, Nagpur, Maharashtra Center for Management Studies, Bangalore, Karnataka Jain Public School, Kanakapura, Karnataka Center for Post Graduate Studies, Bangalore, Karnataka Jain Public School, Davanagere, Karnataka School of Commerce & Management Studies, Bangalore, Karnataka Jain Public School, Ratlam, Madhya Pradesh CMS Business School, Bangalore, Karnataka Jain Public School, Badnagar, Madhya Pradesh Centre for Research in Social Science and Education, Bangalore, Karnataka Jain Public School, Jhabua, Madhya Pradesh Centre for Emerging Technologies, Kanakapura, Karnataka Jain Public School, Secunderabad, Andhra Pradesh Centre for Research in Pure and Applied Sciences, Bangalore, Karnataka Jain Public School, Ranebennur, Karnataka Centre for Disaster Mitigation, Bangalore, Karnataka Jain Public School, Korba, Chhattisgarh Centre for Ancient History & Culture, Bangalore, Karnataka Jain Public School, Tumkur, Karnataka Centre for Indian Psychology, Bangalore, Karnataka Jain Public School, Chintamani Centre for Advanced Studies in Biosciences, Bangalore, Karnataka Jain Public School, Bijapur, Karnataka Chenraj Roychand Centre for Entrepreneurship, Bangalore, Karnataka Jain Public School, Shimoga, Karnataka International Institute for Aerospace Engineering and Management, Bangalore, Karnataka Jain Public School, Bellary, Karnataka Centre for Nano & Material Sciences The Jain International School, Bangarpet, Karnataka The Jain International School, KGF, Karnataka The Jain International School, Hubli, Karnataka Colleges (Pre-University, Under Graduate, Post Graduate) The Jain International School, Aurangabad, Maharashtra Sri Bhagawan Mahaveer Jain College (SBMJC), V V Puram, Bangalore, Karnataka The Jain International School, Mulbagal, Karnataka Sri Bhagawan Mahaveer Jain College, J C Road, Bangalore, Karnataka Jain English Medium School, Kadri, Andhra Pradesh Sri Bhagawan Mahaveer Jain Evening College, V V Puram, Bangalore, Karnataka Jain Toddlers, Bangalore, Karnataka Sri Bhagawan Mahaveer Jain Evening College, J.C Road, Bangalore, Karnataka Jain Toddlers, Jayanagar, Bangalore, Karnataka Sri Bhagawan Mahaveer Jain College, K.G.F, Karnataka Jain Toddlers, Jubilee Hills, Hyderabad, Andhra Pradesh Jain College, Belgaum, Karnataka Jain Toddlers, Kondapur, Hyderabad Jain College, Kanakapura, Karnataka Jain Toddlers, Mahindra Hills, Secunderabad, Andhra Pradesh Jain College, Hubli, Karnataka Jain Toddlers, BITS Pilani, Secunderabad Jain College, Jayanagar, Bangalore, Karnataka Jain Toddlers, Aurangabad, Maharastra Jain College, Rajarajeshwari Nagar, Bangalore, Karnataka Jain Toddlers, Kanpur, Uttar Pradesh Jain College, Jamshedpur, Jharkhand Jain Toddlers, Hubli, Karnataka Jain College of Engineering, Belgaum, Karnataka Jain Toddlers, Indore, Madhya Pradesh Jain College of MCA & MBA, Belgaum, Karnataka Jain Toddlers, Shimoga, Karnataka Jain Institute of Technology, Davanagere, Karnataka Jain Toddlers, Madanapalli, Andhra Pradesh Jain Polytechnic, Belgaum Jain Toddlers, Mysore, Karnataka Jain Toddlers, Hindupur, Andhra Pradesh Management & Professional Excellence Institutions Jain Toddlers, Kolar, Karnataka MATS Institute of Management & Entrepreneurship, Bangalore, Karnataka MI Kids, Bangalore Human Networking Academy, Bangalore, Karnataka School for Leadership & Entrepreneurial Excellence, Bangalore, Karnataka Sports Schools Jain Animation School, Bangalore, Karnataka Jain Academy for Sporting Excellence, Kanakapura, Karnataka SBMJC Centre for Design, Bangalore, Karnataka Jain Academy for Sporting Excellence, Hyderabad, Andhra Pradesh Schools (Preschool to 12) JGI Life (JGI’s Social Initiatives) Jain International Residential School, Kanakapura, Karnataka Jain Vidyaniketan (An Opportunity School), Kanakapura, Karnataka Jain Heritage School, Bangalore, Karnataka Jain Vidyaniketan, Amethi, Uttar Pradesh Jain Heritage School, Belgaum, Karnataka Radio Active - Community Radio (90.4 MHz) , Bangalore, Karnataka Jain Heritage School, Tirupathi, Andhra Pradesh Jain Heritage School, Madanapalli, Andhra Pradesh Jain Heritage a Cambridge School, Kondapur, Andhra Pradesh 2 ........... Mr.................... Administration ............. Anindita Banerji Dr.... Supriya Rai Prof........... Sindhuja.............................. Suresh Kumar............ Radha Prathi Dr.. Sunitha B K Prof.................... Abhishek Raju ...... Samuel T Varghese Prof...... Meena Jain Prof. Vinay Sampath BBA + ACCA .......................................................................................... Kumar .Anita Walia Prof. Sports .. Satish ..................................RESPONSIBILITY PROFILE JU-CMS ADMINISTRATION CONTACT DETAILS 1.......... Parthasarathy............ Thanga Kumar Prof................................................... Shagufta Rabbani Dr...................................................................................... Librarian . Rajashekar Reddy ........... 8553018180 5............... Pampapati .. Mr..................................................................................... Roopa Traisa BBA + Family Managed Business ..... Prof................................ Mr................................ Mr............. 9449117362 4.. Srinidhi V R Prof... Umesh Nayak .................................................. 9741988470 14......................... Mahak Balani Prof......................................................................................................................................... Prof........ Anandraj / Mr....................................... Prof.................................... Anita Walia Workshop Based Modules : BBA + Global Leadership / Stock Market / Media Management / Brand & Advertising / Digital Marketing / Jewellery / Politics & Governance / Psychology / Construction & Real estate / Hospitality Management ... Systems Administrator (Computer) ................................................ Thyagaraj .................................... Academics .S Prof. Mr.............. Examination . 8861103085 6....... Mr. Prof..... Hemalatha B S Prof.. R.. 9740283525 13............. Roopa Traisa Prof.. Parthasarathy R Prof.............. BBA + Entrepreneurship ....................................................................................... Chief Counselor.......................... 9845363969 9............. 9743988176 16...... 9880011013 18. Counseling .A 3 ....... Selvarani Paulraj Prof.......... Ruchi Banthiya TEACHING STAFF Prof... Yashoda L Prof..... 9845289916 2............................................................... Madhavan Prof........... Documentation . Vinay Sampath BBA + Practical Human Resource ..... Sweta Tandon Prof................. Mrs..... Raghu G Anand Prof....... 9742591010 Mr....................................S Prof...... Varalakshmi S Prof... Anand.............. Sunitha B................................................... Mr........ Kiran L Maney Prof........................... Finance and Fees .................. 9845285696 12............. Mr... Gomathi Shubalekha Prof. Vinay Sampath BBA + Practical Marketing ............ 9845961539 10...... .................................................... Uma Warrier Prof.......... Vinay Sampath Foreign Language . Lakshman K Prof......................................... Krishna Reddy B N Prof.. ................................................................................ Mrs............ Center Head ............. 9901482983 15...... Mr.......................................................................... 9880539139 3......... Hostel .................................................. Chaithra Shetty . Prof........................................................ 9845255996 11...... Shankar Prasad Dr............ Prof......................................... Dr......... Dinesh N.......................... Krishna Reddy B N............................................ 9886304345 7............ Uma Warrier.. 9964308729 Mr.......... Mahmood Yunis Prof................................................ Mr................. Nishanth ............................ HOD ... Mr............. Deepak BBA + Event Management ................................................................... 9886403331 8............... Mr.................................................. Lab in-charge .................................................................................................. Attendance ... Vanitha J Deepak Prof........... Ms...................................... Umakanth.................... Roopa John Prof................. HOD ......................... Dr............ JU ........... 9590998803 DUAL PROGRAM COORDINATORS BBA + Practical Finance .................... Infrastructure ........................... University Admn/Exam Co-ordinator....................... Shruti Srinivasan Prof.... Prof...... Vincent Paul Prof............. Corporate Internship / Placements ............... Vanitha J Deepak................... Head .......... Pintu Agarwal ..... Cambridge Projects ........ Vanitha J....................... All Administrative Matters ................... Pasha ................. Dr...................... Sneha Vatsa Prof...................... K................................ Mrs.... Raghu G........................ HOD ......... Husan Sadiya Prof........................ Mr..... 9008716963 / 8762313331 17............. Sarita Sinha Prof.................. Anisha ........ Nikitha Neelappa.. Dual Programme . Tejaswini Siddharth Prof....... Babitha B S Prof.....Ratchana Prof.............................. Jayashree . Gnanapazham Prof. A. • Students should come to college appropriately dressed. ensuring regular feedback and accuracy of attendance. which are related to the subject. • Chewing gum in class is forbidden. too short.JU-CMS GUIDELINES FOR B. Flip-flops.optraservice. 4 . • Girls should adopt dresses that are not transparent. • Final examination will be conducted after every semester under Jain University rules and regulations • Students are assigned only the language studied in their 12th Standard. • A student may be required to take part in co-curricular and extra-curricular activities. • Students are not suppose to bring their Four Wheelers. Loss of ID card should be reported to admin immediately. • Regarding fieldwork of competitions and Fests or participation in the competitions and extra curricular activities prior permission of the Principal / HOD and Class Teacher is required. will be given and during these lectures blazers and attendance is compulsory. • Boys are not permitted to wear Bermudas / shorts.in • Students on their way to and from college are expected to report themselves in a responsible manner. chappals and similar casual wear should strictly be avoided. neatly dressed and maintain discipline. Those students who do not attend classes will not be allowed to take the University Examination for that semester. neglect of assignment. on campus. • Attendance is compulsory for BBA to the extent of 75 percent. • Guest lectures on topics. • Footwear should be acceptable at corporate level as we are a Business School. furniture or any college property will not be tolerated by the management. STUDENTS • Prayer is compulsory for all the students. after obtaining Class Teacher’s signature within one day of reporting back to the college. disobedience and disrespect towards members of the college staff or bad moral influence. • Students are requested to avoid smoking in & around college premises. Individual found indulging in such activities would be severely punished. sleeveless & ¾ pants. justify dismissal. participation will be deemed compulsory by the college authorities. • The purpose of dress code is to maintain an atmosphere conducive to learning. torn jeans & ear. A new ID Card will be issued only after legal procedures are completed (a legal complaint and FIR). And they should have a short hair cut.studs on any day. • Students should carry their College ID Cards always.B. • Medical Certificates should be personally submitted to the HOD. • Students are strictly forbidden to leave the college premises during the regular college hours. Students caught using cell phone in whatsoever manner will be penalized. • Birthday celebrations in the college should be avoided. • Body piercing / tattoos are strictly forbidden. • Use of cell phone in classes is strictly not allowed. students should follow the concerned rules and regulations and maintain the work diary. When required to do so. For details visit : cms.com and for Login ID and password Contact: 080-43430207 / Email :
[email protected]. • The Optra system of electronically registered attendance is used at JU-CMS. • Writing on the walls. habitual idleness. Students are expected to keep themselves well groomed. The attendance is marked and conveyed via computer to Parents/ Guardians in real time. • Irregular attendance. • Regarding fieldwork given by Corporates. it should be done immediately because the feed back of the ward’s weakness in the class can be directly communicated. See that your ward devotes at least one hour every day for his / her studies at home. • Encourage your ward to cultivate the habits of neatness. • Parents are welcome after the sessions conclude for the day. 5 . • Ensure that your ward does not bring any costly gadgets to college. - Medical leave and certificate is only an information and not a document for attendance. Child is allowed to travel on concession from college to home town only.in. Parents who permit their ward to be absent from college unnecessarily handicap their ward’s opportunity to succeed in studies. • A wholesome attitude towards college and confidence in his / her teachers is essential for the ward’s maximum success in college. - Jewellery & Valuables are strictly forbidden and the college is not responsible for the loss of such items.NOTE TO PARENTS JU-CMS • Your first concern as a parent should be to see that your ward attends the college regularly. meet the Principal at the earliest. • Parents should not come to college and disturb the child during class hours. • The Optra system of electronically registered attendance is used at JU-CMS. Criticism of your ward’s teachers in his / her presence should be avoided since it gives room for the ward to lose respect for teachers and consequently he / she fails to learn from these teachers. • Parents will get an official letter if college is taking the students out of station for projects.com and for Login ID and password Contact: 080-43430207 / Email : anand@cms. • Withdrawal of your ward from class for a mere social function is not recommended because it retards his /her progress in college and minimizes his / her respect for regular hard work. Leave Policy - No leave is permitted during the Academic year for functions / Marriages /Pooja's - Special leave is granted only for marriages of own brothers and sisters. • Failure to pay the fees on time will be viewed seriously. • When you are requested to meet the Principal or the class teacher. self help and systematic work.ac.in • You can contribute a great deal to your ward’s success in the college by encouraging home study. If you have a legitimate complaint. E mail ID's. For details visit : cms. • International Visits and Air Tickets - As per the rule of Government of India.in & go to student information system on the homepage to view child's attendance and performance. ensuring regular feedback and accuracy of attendance.optraservice. Telephone numbers by E mail to
[email protected]. • - Students passports should be ready for International visit and please check the expiry date for the same. • Parents are expected to co-operate in the work of the college by enforcing regularity and discipline by evincing interest in their child’s progress and extending the fullest encouragement to participate in co-curricular and extra-curricular activities. • Parents are requested to notify in writing in case of any change of address. - Air Baggage should not exceed 15 to 20 kgs.ac.ac. The attendance is marked and conveyed via computer to Parents/ Guardians in real time. College will not be responsible for it in whatsoever manner. • Please log on to www. • Mobiles will be seized if kept on when the classes are in progress. For this the parents have to send an application attached with the wedding card. Seminars and Industrial Visit • • • th First week – CPL Tournament First week – Abhinaya Theatre Fest Last week – CMS Festival Threshold – Management Fest Melange – Media Fest Lasya – Cultural Fest Fundamentalist – Precipice Quiz Frisson – Economics Fest FEBRUARY 2015 SEPTEMBER 2014 • • • 1 – 5 . VI semester • 2nd .College reopens and Orientation for • 18th Oct – 5th Nov . IV.College Reopens for II.Swarnagowri Vratha • 29th .Ayudha Pooja & Vijayadashami th Entrance Test for 2015-2016 Note : Dates are tentative. III & V I semester • 5 – 24 th th semester .2014 . IV.Orientation program for the • 22nd – 24th . III & V semester • 24th – Mahalaya Amavasya • Third week .Independence Day • 28th .Gandhi Jayanthi MAY 2015 • 3 • rd & 4 .Submission of Internal Assessment 13th to 30th – Commencement of JU final exams for II. IV & VI semester for I semester • Second week.Viva Voce for III semester 2nd – Mid Term Test Second week – Precipice – International Management Fest First week – CMS Cup Second week – Graduation / Achievers Day 24th – Pre-finals for II.JU Final Exams for I.Submission of Minor Project for III semester • First week – Commencement of Campus Placements st th MARCH 2015 for VI semester • • • • 8th – Commencement of Pre finals for I.College reopens for III & V semester • 8th – Valmiki Jayanthi • 5th .Announcement and allotment of Guides • 28 .Commencement of Internship & NOVEMBER 2014 Allotment of guides for the Minor Project .Freshers Day • 29th .Commencement of Dual program classes • 1st .Ramzan for the Major Project-VI semester th • 25th – Christmas JANUARY 2015 AUGUST 2014 • 1st – Commencement of Mid term tests • 8 .CMS Football Tournament • 2nd . subject to change 6 .III semester • 1st – Rajyotsava Third week – Commencement of Dual program classes • 4th – Muharam • 8th – Kanakadasa Jayanthi for III & V semester JULY 2014 • DECEMBER 2014 First week .CALENDAR OF EVENTS .Diwali Vacation I semester BBA /BMS • • First week .2015 JU-CMS JUNE 2014 • 5th – Bakrid • 2nd . VI semester APRIL 2015 • OCTOBER 2014 • 1st .Varamahalakshmi Festival • 15th .Ganesha Chaturthi • 22nd -23rd Toastmasters Installation • Workshops. II 04 04 80 20 100 4 BBA 3 BUSINESS FINANCE 04 04 80 20 100 4 BBA 4 ENTREPRENEURIAL DEVELOPMENT 04 04 80 20 100 4 BBA 5 HUMAN RESOURCE MANAGEMENT (HRM) .COMPUTER FUNDAMENTALS & APPLICATIONS Semester II 2 ENG 2 LANGUAGE (Kan/ Hin / San / Add.I 04 04 80 20 100 2 BBA 5 FINANCIAL ACCOUNTING – II 04 04 80 20 100 2 BBA 6 QUANTITATIVE METHODS – II 04 04 80 20 100 MIM12 MIND MANAGEMENT & HUMAN VALUES 04 04 80 20 100 Total 28 28 560 140 700 MANDATORY COURSE .BBA COURSE STRUCTURE (SIX SEMESTERS) Paper No. Lecture Hrs per week Title of the Paper JU-CMS Total Marks Credits UE CIA Total Semester I 1 ENG 2 LANGUAGE (Kan/ Hin / San / Add. Eng) 04 04 80 20 100 ENGLISH 04 04 80 20 100 1 BBA 3 BUSINESS MANAGEMENT 04 04 80 20 100 1 BBA 4 MARKETING MANAGEMENT – I 04 04 80 20 100 1 BBA 5 QUANTITATIVE METHODS – I 04 04 80 20 100 1 BBA 6 FINANCIAL ACCOUNTING – I 04 04 80 20 100 1 BBA 7 COMPUTER FUNDAMENTALS & APPLICATIONS 04 04 80 20 100 Total 28 28 560 140 700 MANDATORY COURSE .II 04 04 80 20 100 4 BBA 6 BUSINESS LAW 04 04 80 20 100 ICON 12 INDIAN CONSTITUTION 04 04 80 20 100 Total 28 28 560 140 700 5 BBA 1 LEADERSHIP IN PRACTICE 04 04 80 20 100 5 BBA 2 CASE ANALYSIS & METHODOLOGY 04 04 80 20 100 5 BBA 3 MANAGEMENT ACCOUNTING 04 04 80 20 100 5 BBA 4 INCOME TAX . Eng) 04 04 80 20 100 ENGLISH 04 04 80 20 100 2 BBA 3 BUSINESS ECONOMICS 04 04 80 20 100 2 BBA 4 HUMAN RESOURCE MANAGEMENT (HRM) .ENVIRONMENTAL SCIENCE Semester IV 4 BBA 1 BUSINESS COMMUNICATION 04 04 80 20 100 4 BBA 2 MARKETING MANAGEMENT.I 04 04 80 20 100 5 BBA 5 INTERNATIONAL BUSINESS 04 04 80 20 100 5 BBA 6E1 ELECTIVE – I 04 04 80 20 100 5 BBA 7E2 ELECTIVE – II 04 04 80 20 100 Total 28 28 560 140 700 Semester V 7 .MIND MANAGEMENT AND HUMAN VALUES Semester III 3 BBA 1 ORGANISATIONAL PSYCHOLOGY 04 04 80 20 100 3 BBA 2 BUSINESS ENVIRONMENT 04 04 80 20 100 3 BBA 3 PRODUCTION & OPERATIONS MANAGEMENT 04 04 80 20 100 3 BBA 4 COSTING FUNDAMENTALS 04 04 80 20 100 3 BBA 5 MINOR PROJECT (ON-SITE TRAINING) 04 04 80 20 100 3 BBA 6 RESEARCH METHODOLOGY 04 04 80 20 100 ESCI 12 ENVIRONMENTAL SCIENCE 04 04 80 20 100 Total 28 28 560 140 700 MANDATORY COURSE . May Jain University .Internal Assessment Format Total marks awarded = 20 Bifurcation is as follows: a) Attendance shall carry 10 marks in internal assessment for Jain University. 59% & Below =2 60% -74% =4 75% -79% =6 80% .II 04 04 80 20 100 6 BBA 4 BANKING & INSURANCE 04 04 80 20 100 6 BBA 5E3 ELECTIVE – III 04 04 80 20 100 6 BBA 6E4 ELECTIVE – IV 04 04 80 20 100 6 BBA 7 PROJECT: Project Report Viva-voce 04 04 Total 28 28 75 25 580 100 100 120 700 ELECTIVE PAPERS 5 BBA 6 E1 : ELECTIVE – I 6 BBA 5 E3 : ELECTIVE – III 5 BBA 6E 1.1 Financial Markets & Services 6 BBA 5E 3.4 Compensation Management Note: Semester starts from June .2 Consumer Behaviour 6 BBA 5E 3.Final test will carry 5 marks. 8 .November & December .3 Finance for Entrepreneurship 5 BBA 6E 1.3 Entrepreneurial Start-up 6 BBA 6E 4.1 Financial Analysis & Planning 5 BBA 7E 2.69% =3 70% -79% =4 80% and above =5 c) Assignments & presentations will carry 5 marks.4 Labour Laws 5 BBA 7 E2 : ELECTIVE – II 6 BBA 6 E4 : ELECTIVE – IV 5 BBA 7E 2.4 International HRM 6 BBA 6E 4.3 Entrepreneurship & Business Opportunity 6 BBA 5E 3. marks shall be awarded as under (Total=80 marks) 49% & below =1 50% -59% =2 60% .2 Advertising & Media Management 5 BBA 6E 1. Activity may include assignment / Field visit/ Presentations / Case study / Reviews/Articles/ Newspaper Reviews/ Current affairs/ Bulletin Board / Seminars etc.BBA COURSE STRUCTURE (SIX SEMESTERS) JU-CMS Semester VI 6 BBA 1 STRATEGIC MANAGEMENT 04 04 80 20 6 BBA 2 MANAGEMENT INFORMATION SYSTEM 04 04 80 20 100 6 BBA 3 INCOME TAX .89% =8 90% and above = 10 b) Pre. Marks for attendance shall be awarded on the following basis.3 Marketing for Entrepreneurship 5 BBA 7E 2.1 Security Analysis & Portfolio Management 5 BBA 6E 1.4 Human Resource Development 6 BBA 5E 3.2 Marketing in Practice 6 BBA 6E 4.1 International Finance 6 BBA 6E 4.2 Global Marketing 5 BBA 7E 2. Vichaara Saahithya.Kuvempu Vaicharika Pragnege Adethadegalu .Sumithranandan Panth 4. R. Kya Gandhi Yug Beet gaya ? . Mevad ki Bhoomi Me .SYLLABUS .I SEMESTER LANGUAGE (1 SAN 1B) Sanskrit (Prescribed Text – ‘Saahitya Sanchayaha’) 1.Goswami Thulsidas 2. Vachanagalu .Mythilisharan Gupta 3. Madalingana Kanive .Viveki Roy 4. Bendre 6. Nauka Vihar . H.Dr. Bhashakaushalam (1 KAN 1B) Kannada (Prescribed Text – ‘Kannada Sampada .S.Vasudendra Prashne Pathrike Swaroopa (1 HIN 1B) Hindi (Prescribed Text – ‘Saahitya-Sahachar’) Padya 1. Bagdad : Ondu Prarthane . Kerege Hara .Rahul Sankrityayan 2. Kumarasambhavam . Mahanagar ki Mythili . Hriday Ka Daan . Paribhashik Shabdavali 2. Lavajame .Nagachandra 3.Lalitha Siddabasavaiah Part -2 : Sanna Kathe.Akkamahadevi 2. Harshacharitam .D. Jeevagalarigavu gurugalu .Boluvaru Mohammed Kunhi Nishavagmigala Nitya Sathyagalu .Maasthi Venkatesh Iyengar 9. Shivprakash 10. Bengalurina Haadu .Ramkumar Verma 3. Gangalahari .Kumaravyasa 4.Harihara 5. Aurangazeb ki Akhiri Raath . Kurudu Kanchana .Dr.Sudha Aroda Shabdarth 1.H. Abdiumorme Kalavashadim Maryadeyam Dantade .Mahakavi Banabhatta 4. Aarya .Mahakavi Kalidasa 3.Panditaraja Jagannath 2. Narasimaiah Ondu Tundu Gode .I’) Part -1 : Kavya 1. Dhanush Bhang . Siddalingaiah 8. Prashna-patra Prarup 9 JU-CMS . Lalitha Prabandha Meenakshiya Manemeshtru .Janapada 7. Bedara Kannappana Ragale .Ramdhari Singh ‘Dinakar’ Gadya 1. The World is Too Much With Us .Oscar Wilde 4.O.John Keats 4.Leonard Merrick 3.O.William Wordsworth 6.Shakespeare 2. Once Upon a Time .Einstein 4.Thomas Hardy 3. Henry 5. K. Subject-Verb Agreement 10 .Jeffery Archer 6.Robert Frost Prose 1.Guy de moupassant Poetry 1. A Cup of Tea . The Judgement of Paris . Darkling Thrush . The Leopard Man’s Story . Resolution and Independence . The Gift of the Magi . Education . Henry 2.Hilaire Belloc 3.SYLLABUS . The Meadow Mouse . Vocabulary 2. On Running After One’s Hat . Brook . The Century .Tennyson 5. At The Sign of The Lion . La Belle Dame Sans Merci .G. The Cop and the Anthem .Rabindranath Tagore Grammar 1. Death. The Devoted Friend .Edwin Arlington Robinson 5. The Pulley .Gabriel Okara 4. Polonius . Clochette . After Apple Picking . the Leveler .I SEMESTER JU-CMS (1 ADE 1) Additional English (Prescribed Text – ‘Reflections-I’) Poetry 1. Chesterton 6.Theodre Roethke 2. Richard Cory .William Wordsworth 2.George Herbert 6.Katherine Mansfield 5. Strong Mercy .I’) Prose 1.Jack London (1 ENG 2) ENGLISH (Prescribed Text – ‘Impressions .James Shirley 3. Lyman W • Essentials of management.I SEMESTER JU-CMS (1BBA 3) BUSINESS MANAGEMENT Sec A Module 1 (12 hrs) Introduction : Meaning and definition need for business. J Stewait Blace. Qualities of a successful business man. Positioning strategies. Sakthivel Murugan (1 BBA 4) MARKETING MANAGEMENT I Sec A Module 1 (10 hrs) Overview of Marketing: Introduction. 4. Basis of market segmentation. objectives. Emergence of management thought. 2. characteristics. Traditional 4P’s. clubs and association. Module 2 (10 hrs) Product : Meaning of product and service. Module 4 (17 hrs) Organisation & Staffing :Meaning. importance of organisation. Modern definition of marketing. Public.Branding-Essentials of good brand. Public Private Partnership. R. 3. characteristics. iii) funding and iv) the problems they are facing in rendering service and submit a report to your faculty. Centralization VS Decentralization. Private and Joint sector undertaking. Shashi K.Himalaya publishers. Module 2 (6 hrs) Management : Meaning. NGO . Characteristics of good plan. nature of business. Core concepts of marketing. elements. Control techniques (in brief). and instruments.Product Portfolio Planning (PPP) – Product Mix. importance Module 6 (3 hrs) Control : Definitions. morale meaning & its affect on productivity. • Management principles and practices. Target market selection. leadership. importance and limitations. Draft a imaginary partnership deed Visit a successful business venture and analyze the leadership qualities of Chairman / CEO / functional Manager or even supervisors. steps in control process.hill • Business management. Recent trends in marketing. essentials of an effective communication system. Benefits of market segmentation. • Business management. Draft a i) production control chart ii) inventory management chart iii) sources of distribution chart iv) production cost control chart Sec C – Articles Reference books : • Management. Harold Koontz Heinz Weihrich . Module 3 (6 hrs) Planning : Meaning& definition. Dr M. organisation structure. Sec B – Practical 1. Visiting Leading non – government organization and study i) the Objectives. Decision – making. theories & styles. 11 . departmentation –meaning and basis for departmentation. organisation climate. Scope of marketing.its characteristics. Administrative theory of Management. Orientation of marketing.Product Life Cycle (PLC)-Management of Product life cycle-New Product Development (NPD) – New product planning process-Product related strategies.Levels of Product. Forms of business ownership. formal & informal. selection process-techniques. types of motivation.Tata Mc Graw . ii) Organizational structure. Appanniah Reddy . Definition. Extended Marketing Mix. MBO &MBE. communication nature. Span of management. Types of plans. Gupta .Himalaya publishers. characteristics of management scientific management. steps involved in decision making. Planning process. Market targeting strategies. Social responsibility of management and ethics. Marketing Mix. Module 5 (6 hrs) Directing : Meaning and nature.Labelling -Trade mark. Market and Marketing. Principles of management. co-ordination. K Sharma. Importance of marketing –Selling Vs Marketing. Market segmentation. types of decisions. principles of effective direction motivation -meaning.Functions of packaging-Product warranty-After-Sales service.Classification of product. steps in organisation.Packaging. definition. & importance of motivation in management. situational factors affecting staffing. trusts.SYLLABUS . Michael A Hitt. scope. Solving simultaneous equation by matrix method and application problems. Minor and Cofactor.I Sec A Objective: The complex phenomena of the contemporary business world require scientific. Graphical method. Mathematical examples.Channel Decisions.Introduction. Advertising.. Basic model building by using business data.Advertising and Advertisement. Module 5 (15 hrs) Promotion Introduction . 11th Edition. Sec C .JU-CMS SYLLABUS .Practical 1. Module 4 (7 hrs) Place : Meaning. 13th Edition. Matrix Inversion. 2003.Essentials of effective selling. (5hrs) 12 . • ‘Marketing Management’. Cost minimization. Sherlekar. Matrices. Methods of finding solution and business applications.Type of advertisingCreation of advertisement.Direct and Indirect channel. Quadratic equations.Discounts and Allowances.Marketing Channel.PV & Sinking Fund. Pearson Education.For.Sales Promotion. Module 6 (10 hrs) Consumer Markets and Buyer Behaviour : Consumer Market. Rate of change/Slope.Purpose of Advertising.Meaning and definition of pricing. Module 2 (12 hrs) Algebraic expression (Monomial. Basic operations. Module 1 (12 Hrs) Role of mathematics in business study.Qualities of good Salesman.K. As a part of curriculum we are intended to equip our students in this direction by providing basic and intermediate level of quantitative techniques.FV. 2. Maximization & Minimizations. Identify a company and prepare a report on the marketing strategies adopted by the company.Supply Chain Management –Logistics Management-Franchising.Marketing in micro enterprise—Global Context of Marketing.Promotional activities. Sec B. R. Satish Mamoria.Types of ConsumersBuyer Behavior.Mamoria.Consumer buying and Industrial Buying. • ‘Marketing Management’ – C. . binomial and basic operations).Not.S.Definition and Features.Importance of advertising in marketing.Profit (NFP) Marketing.Influences on Buying Behavior-ConsumerismCustomer Loyalty. Basic rules of differentiation(without proof).Concept of differential calculus. Basic application. Simultaneous linear equations.Objectives of promotion-Promotion Mix -Promotional Mix Strategies. Pick any three print advertisement and critically evaluate them. Annuity. nth term.Advertising in India. (I BBA 5) QUANTITATIVE METHODS . Linear equation. (2 hrs) Module 6 Concepts on Interest (Compound & simple). Break even analysis.Price setting strategies.Application problems.Decision Making Unit (DMU)-Decision Making Process (DMP) .B.Virtual Marketplace.I SEMESTER Module 3 (8 hrs) Price : Introduction.Customer Delight .Importance of Pricing.Objectives of personal selling.Role of price mix. logical and quantitative kit of tools to make optimal and sound decision.Factors influencing pricingPricing decisions. finding solution (only by using graphical method). Mathematical problems. Suri. Incorporation of this knowledge enables our students to draw optimal decision along with management. Higher order derivative (only second order). Himalaya Publications. Progression (Arithmetic and Geometric) . sum to n terms of AP and GP.Features of Salesmanship.A. Module 3 (4 hrs) Concept of Optimization. Concept of Equations.Kotler P.Features of advertising.IntermediariesWholesalers and Retailers. Revenue Maximization. 7th Edition. Profit Maximization.Kitab Mahal Publication.AIDAS Formula. Permutation and Combination.Purpose of sales promotion. LPP.Articles Reference books: • ‘Marketing Management’. Module 4 (4 hrs) Concept of Functions . New York.Distribution function.Sales Promotion Techniques Personal selling.Ethics in marketing. Economics and Business applications Module 5 Maxima and minima. you would consider in setting up the accounting system Visit a sole trader and collect the final accounts of an earlier year and identify the different types of accounts in it . bill receivable and bill payable book. Interpretational Theory and Decision-usefulness theory). terms used in book keeping. double column with cash & discount.M. Write a note on various accounting standards Prepare an imaginary 3 columns cash book with atleast 15 transactions Sec C – Articles Reference books : • Basic Financial Accounting by S. 3.L Narang • Double entry book keeping by Grewal • Accountancy by B S Raman • Principles & Practice of accountancy by Patil & Koralahalh 13 . sales book. dual aspect concept. sales return book. Application of equation to business situation – any one situation Application of matrix multiplication of any one business situation Using differential calculus arriving at minimum cost. methods of preparing trial balance – total method and balance method Module 4 (8 hrs) Subsidiary Books : Meaning and uses of subsidiary books.analytical and simple petty cash book (6 hrs) Module 7 (14 hrs) Final Accounts of Sole Traders : Concept of final accounts. Sums on final accounts. types of cash book – single column. What are the accounting concepts and conventions. Sec B – Practical 1.SYLLABUS . Trial balance – purpose of trial balance. Reference book : • Mathematics for Economic by Tarro yamane • Business Mathematics & Economics by S. 4. Agarwal • Quantitative Methods by Agarwal (1 BBA 6) FINANCIAL ACCOUNTING I Sec A Module 1 (10 hrs) Theories. 2. convention of conservatism. convention of consistency. convention of complete disclosure. Preparation of various accounts and statements. three column cash book.I SEMESTER JU-CMS Sec B – Practical 1. uses. maximum revenue and maximum profit Problems on simple and compound interest – Any two problems of different situations in each. types of petty cash book .. different types of ledger. Format and sums Module 5 (8 hrs) Cash Book : Meaning of cash book. 4. matching concept. classification of accounting theories (Accounting Structure Theory. legal aspect concept. ledger posting and balancing. 3. narration. journal entry. business entity concept. Agarwal • Business Mathematics by B. contra entry Module 6 Petty Cash Book: Meaning of petty cash book. 2. accounting equation concept. purchases book. convention of materiality.P Jain & K. Imagine that you have started a sole proprietory business. Concepts and Conventions : Meaning. bank & discount. going concern concept. Module 2 Journal : Meaning and uses of journal. sums on journal (6 hrs) Module 3 (8 hrs) Ledger and Trial Balance: Meaning and need for ledger.L. Concept of profits/losses. purchases return book. MS Dos Commands 2. Computer applications – data processing. MICR. S K (1999) : Information Technology “O” level made simple. octal and hexadecimal number systems. commercial. elements of a database and its applications. Algorithm and flowcharts. Intranet and Internet. Computer virus. Elements of BASIC programming. modem. simple illustrations. Computer Fundamentals BPB Pub. Prentice Hall India 5. Module – 2 (10 hrs) Computer organization. MS Powerpoint. search engines. scanner. Module – 4 (10 hrs) Word processing and electronic spread sheet. E-Commerce. Secondary storage devices – Magnetic and optical media. Alexis Leon and Mathews Leon (1999) : Fundamentals of information Technology.SYLLABUS . graphics and multimedia. browsing and searching. education. illustrations. Dreamland Pub 8. Sinha. Application software. Module – 3 (12 hrs) Computer hardware and software. V (1999): Fundamentals of Computers. multimedia applications. Search Engines. World wide web. Internet applications. 2. Binary. Jain. An overview of MSWORD. antivirus and computer security. computer memory – primary memory and secondary memory. 14 .MS Word 2007. CRM (3 hrs) 4. Jain V K (2000) “O” Level Personal Computer software. UBS 7. M-Commerce. HTML. BPB Pub 3. OCR. workstation. MS Access (2 hrs) (12 hrs) 3.I SEMESTER JU-CMS (1 BBA 7) COMPUTER FUNDAMENTALS & APPLICATIONS Module – 1 (8 hrs) General features of a computer. Computer Organization McGrawhill 6. operating system. central processing unit. Generation of computers. 4. Alexis Leon: Computers for everyone. Leon Techworld Pub. mainframe computer and super computers. Module – 5 (10 hrs) Network of computers. Personal computer. computer program. office automation. healthcare. Elements of MS DOS and Windows OS. Anil Madaan : Illustrated Computer Encyclopedia. E-mail. LAN. Email (7 hrs) Books for Reference: 1. Rajaraman. Input and output units. industry and engineering. BPB Pub. Types of networks. OMR. Machine language and high level language. Hamacher. MS Excel. Vikas. mouse. List of Practical Assignments 1. information processing. Computer arithmetic. MS Office . MSEXCEL and MSPOWERPOINT. Elasticity of Supply Module 3 (8 hrs) Production Cost Analysis : Introduction to Production & Production Function. Katharatnakare Mativishaye Vriddhamantri Katha . Demand Distinctions. Abdul Kalam The Night Train at Deoli .Shakespeare Prose Two Ways to Belong in America . Concept of Utility .Bhattanarayana 4. Veni Samhara .A Module 1 (12 hrs) Nature and Scope of Managerial Economics. BEP Analysis . Module 2 (10 hrs) Demand Analysis : Introduction to Demand.Bharathi Mukherjee The Story Teller . Indifference Curve and its techniques. Elasticity of Demand – Types and Measurement. Consumer Surplus. Concepts of Cost. Module 4 (6 hrs) Cost Analysis/ Revenue Analysis :Introduction to Cost.Hira Bansode Trees .Satyajit Ray Rite of Spring .Joyce Kilmer Shylock’s Defence (Act III.SYLLABUS . Law of Equi-Marginal Utility.Panditha Sri Hemavijaya Gani 3. Introduction to Supply. Cost – Output Relationship. Economies of Scale.Arthur Miller My Early Days .Ruskin Bond (2 ENG 2) ENGLISH (Refer revised syllabus edition 2012-13) (2 BBA 3) BUSINESS ECONOMICS Sec. Concepts of Revenue.Law of Diminishing Marginal Utility.Saki H H Munro Film Making . Revenue – Output Relationship. Merchant of Venice) . Law of Supply .Sriman Neelakanta Deekshita 2. Scene I. Determinants of Cost.Marge Piercy Bosom Friend . Demand Forecasting and its Methods. Law of Variable Proportion. Neelakanta Vijayaha . J. P.Walt Whitman Insensibility .A. 15 . Sadaharadarogatha (2 KAN 1 B) Kannada (Refer revised syllabus edition 2012-13) (2 HIN 1B) Hindi (Refer revised syllabus edition 2012-13) (2 ADE 1) Additional English Poetry Captain! My Captain .II SEMESTER JU-CMS LANGUAGE (2 SAN 1B) Sanskrit (Prescribed Text – ‘Saahitya Sanchayaha’) 1. Law of Demand.Wifred Owen Of Hidden Taxes . Producer Equilibrium. methods. methods.Air line industry. importance Module 4 (10 hrs) Training and Development.JU-CMS SYLLABUS . Sec B – Practical 1. 2. objectives. meaning and reasons.1999. Module 5 (10 hrs) Promotion. Difficulties in Calculating National Income. Features of Markets. technique of wage fixation. sources. Compile Information on induction programme of an MNC. Collect data of total sales any one item being sold in the market for a period of time and forecast the sales for the next year Understand India’s business cycles. recent trends in HRP. Recruitment: Meaning.meaning. Develop the format for performance appraisal of an employee Conduct an OOM analysis for a select company. problems in placement. Methods of Measurement. Demotion. Monopolistic Competition. induction process. 2. Placement and Induction : Meaning. factors affecting wages and salary. 3. management development. basis of promotion. reasons. content. features. Demotions and employee Separations: Meaning and types of promotion.meaning and its contribution to HRD Performance Appraisals . need. Understand market structure in different sectors. petroleum sector. Perquisites. Compare critically the organization chart of HRM department of two or three companies 16 . current recruitment practices in India. Performance Appraisals: Meaning. Fringe benefits. importance. Module 6 Business Cycle. job analysis and job description. process. recent developments in training. importance. Business Cycle – Meaning / Phases (6 hrs) Sec – B. Concepts of National Income. Social security measures.II SEMESTER Module 5 (8 hrs) Market Analysis : Introduction to Markets. Module 3 (10 hrs) Selection.Induction-meaning. problems. objectives. retrenchment. selection process. and Dismissal. objectives.C Vaish • Managerial Economics by D M Mithani • Economics by Paul Samuelson • Micro Economics by Baumol (2 BBA 4) HUMAN RESOURCE MANAGEMENT (HRM) . role. 3. components of salary. methods. Price-Output Determination under Perfect Competition. 5. uses of tests in selection.Meaning. limitations of performance appraisal. Lay-off. Visit any organization and analyse the recruitment process and study the interview pattern. 4. Monopoly. importance. 5.2009 Construct a demand schedule of a business unit Sec – C . Role of HR Manager Module 2 (8 hrs) Human Resource Planning : Meaning. purpose of promotion. transfer-meaning. Transfer.Practical 1. process of HRM. functions.I Sec A Module 1 (5 hrs) Introduction to HRM : Meaning and definition. Module 6 (10 hrs) Wage and salary administration : Definitions. Automobile sector Find out details of input cost and calculate the total cost of a manufactured product. 4. National Income and Economic forecasting in Business. Placement .Articles Reference books • Managerial Economics by Shankaran • Managerial Economics by Varshney and Maheshwari • Principles of Economics by KPM Sundharam and M. Meaning and types. classes of capital. What are the formalities to be observed by a hire seller while repossessing the asset List out the objectives for mergers and mention any five corporate mergers in the recent past Sec C – Articles Reference books : · Financial Accounting · Financial Accounting · Financial Accounting · Financial Accounting by B S Raman by Arulanandan & Raman K S by Anil kumar. Sharma · Human Resource Management. Module 6 (10 hrs) Acquisitions :Meaning of acquisitions. methods of solving problems on HP – rate of interest is given. rate of interest is not given. installment does not include interest. yield method. 4. Meaning of installment system of sale. 2.SYLLABUS . methods of solving problems on installment – rate of interest is given. Meaning of valuation of goodwill. different methods of valuation – intrinsic method.Gary Dessler · Human Resource Management by Deepak Kumar Bhattacharya · Human Resource Management by Michael Armstrong · Human Resource Management by C.B.A Module 1 (8 hrs) Issue of Shares and Debentures: Meaning of share and share capital. problems on calculation of purchase consideration.II SEMESTER JU-CMS Sec C – Articles Reference books: · HRM – Robert Mathis & John Jackson · Personal & Human Resource Management. balance sheet after mergers. capitalization method. super profit method. premium and discount. methods of valuation of goodwill – normal profit method. installment does not include interest. annuity method Module 3 (12 hrs) Hire Purchase System of Sale & Installment System of Sale : Meaning of hire purchase method of sale. circumstances leading to valuation of goodwill. Mamoria / S.A. meaning of cash price. fair value method. problems on preparation of realization account. premium and discount. law governing HP agreement. (New Format To Be Followed) Module 5 (12 hrs) Mergers : Meaning of merger. differences between amalgamation and merger. calls in advance and paid up capital. cash price is not given Module 4 (8 hrs) Company Final Accounts : Meaning and need for preparation of final accounts of joint stock companies. Module 2 (10 hrs) Valuation of Shares and Goodwill : Meaning of valuation of shares. rate of interest is not given. cash price is not given. need for valuation. Sums on issue of debentures at par. preparation of income statement and position statement. 3. calls in arrears. differences between hire purchase and installment. Radhaswamy 17 . interest. details of called up capital.M. reasons leading to corporate mergers. pooling of interest method. procedure for merger. issue of shares at par. equity share holders account and balance sheet post merger Sec B – Practical 1. parties to HP agreement. Visit a stock broker and collect share application forms and fill it up Visit a financier and collect an earlier hire purchase agreement. preparation of various accounts. V Gankar · Human Resource Management by Pattanayak (2 BBA 5) FINANCIAL ACCOUNTING II Sec. Rajesh kumar by Gupta. differences between mergers and acquisitions. 3. Mode. Computation of Descriptive statistics. collecting data from dailies. Standard deviation and Coefficient of variation – Case study Module 3 (8 hrs) Bivariate Data – Simple correlation – Karl Pearson and Spearman Rank correlation – Regression Analysis – Estimation of regression equation for bivariate data – Least square method and interpretation of regression coefficient. Regression.Range.II SEMESTER (2 BBA 6) QUANTITATIVE METHODS II Sec A Objective: The blend of theory and practical as well as synthesis of technology and class room study enhance the knowledge. 2. Data of weekly spending on film by class students Compute standard deviation of real data pertaining to SENSEX. Area Chart. Multiplication. Graphs and Diagram (Bar Diagram.Definition of data .. CPI for at least three month under observation.M . Geometric mean. Ex: a. Median. Module 4 (6 hrs) Time series Analysis – Concept and components – Methods to measure the secular trend – Semi Average – Moving Average and OLS method. Forecasting and fitting trend line) Sec B – Practical 1. Power. Bivariate Analysis (Correlation. Mean Deviation.C Gupta · Fundamental of Statistics by Elhance D N · Business Statistics by Kenn Black 18 .P Gupta · Fundamental of Statistics by S.Objectives and limitations . Continuous and Discrete) .Applications to business and various other fields . 6.. Business application and case study. Stock) 3. G. 8. Mean deviation. Scatter Diagram. Quartile deviation. a. Division. Count functions) b. Sec C – Articles Reference books: · Statistical Methods by S. Median. Preparing Table. Variance. Descriptive statistics (Mean. Module 2 (12 hrs) Measure of central tendency. Scatter Diagram etc. Introduction to Spread Sheet. Prepare a chart showing WPI. Standard Variance Deviation and Coefficient of Variation – Applications of Mean. Pivot table c. media etc.Mean. 7. Business application and Case study. Basic Function (Addition. Methods of fitting trend line and forecasting. Variance. Module 5 (6 hrs) Computer Application. Module 1 (3 hrs) Meaning of Statistics . Quantitative and Qualitative. The present paper enriches our students by endeavoring professional statistical tools by using spread sheet resources. gold prices etc. Bar diagram.Measures of Dispersion. 5. Construction of Graphs. Presentation of Data. Obtain profit data of any company for twenty years and find moving average. Line graph.Types of data (Primary and Secondary. Tabulation (Frequency. Preparation of different diagrams and graphs Prepare table based on real data and compute arithmetic mean.Formation of table. Line Graph. Analysis of Data. Standard Deviation) b. Take any ten observations of two live variables and graphically present to find correlation. Maximum. Sumproduct etc. 4. Data of news paper reading habits by class students. Quartile Deviation. Subtraction. Module 6 (10 hrs) 1. Correlation and Regression. Mode. Factorial. a. Pie Chart. WPI.JU-CMS SYLLABUS . Minimum.) 2. Module – 1: Theory (30 hrs. Topics: · · · · · · · · · · · · · · · · SWOT analysis of the Indian Nation Concept of Self-Psychometric Test Positive Mental Attitude Relationships Environmental Awareness Time Management Learning Made Easy Creativity Innovative Thinking Goal Setting Communication Skills / Body Language Memory Techniques Problem Solving Motivation Biographies of Great Indians Universal Message of the Bhagavadgita Books for References: · “Colombo to Almora” – Lectures by Swami Vivekananda. Module – 2: Practical (Film Analysis & Emotional Management) A) Analysis of short silent educational films to develop independent critical thinking. 8th Habit – Stephen Covey · Art of Talking so that People will Listen – Swets · Effective Problem Solving – Dave Francis · Think Without Ink. · Interpersonal Skills Training – Burnard. social responsibilities and human values. Living with Honor – Shiv Khera · How to Stop Worrying and Start Living – Dale Carnegie · Power of Positive Mental Attitude – Norman Vincent Peale · 7 Habits of Highly Effective People.Karl Albrecht · Master Thinker’s Handbook: A Guide to Innovative Thinking.Venkatraman · 101 Activities for Teaching Problem Solving – B Van Gundy · The Definitive Book of Body Language – Allan Pease · The Everything Body Language Book – Shelly Hagen · Success is Just 6 Steps Away – Dinesh K Vohra · Key to Success and Happiness – Dr Joe Rubino · Success through a Positive Mental Attitude – Napolean Hill and W Clement Stone. Students are encouraged to have clear professional goals as well as transpersonal goals that take them beyond selfish aspirations to nation-building and social service. a division of JGI.) Objectives: Interactive sessions to enable the students to learn life-skills and to create awareness about our national history.J. 19 (6 hrs. This personality development course will be conducted under the name ‘Vishva Chaitanya’ which means universal consciousness emphasizing the entire mankind as one family.Edward de Bono · You can Win.II SEMESTER JU-CMS (MIM 12) MIND MANAGEMENT & HUMAN VALUES A course based on the concept of Character-building. W.SYLLABUS . Published by Sri Ramakrishna Math · Six Thinking Hats & How to be Interesting & Teach Yourself to Think – Edward De Bono · Blink. Man-making and Life-enhancing education. Haefele · The Creative Corporation . These films are produced by Human Networking Academy.Robert Alan Black · Creativity & Innovation . culture.Malcolm Gladwell · The mind Map Book – Tony Buzan · Broken Crayons.) . · To sow the seeds of social change in the young minds. · To teach the students drive. B) Practical Session on Managing Emotions for (internal assessment) To discuss the role of emotions in our lives. dedication to and efficiency in work. Books for References: · Working with Emotional Intelligence – Daniel Goleman · The Angry Book – Rubin · Emotions – Can You Trust them? – Dobson. Emotional Quotient and Spiritual Quotient 20 . · To enhance their ability of creative thinking. Module . · To learn and practice teamwork. Learn about the importance of expressing them in a right way. Objectives: · Group activity: to enable students to overcome stage fear. · Managing Pressure for Peak Performance – Stephen Williams · How you can have Confidence and Power in Dealing with People – Les Gibson · How to Remain Ever Happy – M K Gupta · From Sad to Glad – Nathan S Kline. Mindfulness and importance of meditation. Social obligations and sharing. · To teach them the art of communication / presentation. an effective set of asanas that energizes both body and mind.II SEMESTER Themes of the films: Proactive style of life. initiative and leadership qualities through group activity. To discuss different techniques of managing these emotions to achieve emotional stability. 2) Ardhakati chakraasana 3) Trikonaasana 4) Parivrita Trikonaasana 5) Veerabhadraasana 6) Vakraasana 7) Gomukhaasana 8) Padmaasana 9) Shashaankaasana d) Pranayama 1) Kapalabhati kriya 2) Vibhaagiya Svasana & full yogic breathing 3) Nadi shodhana pranayama B) Mind Management (11 hrs) a) Effect of music on mind b) Discussion on the concepts of personality and character on the basis of modern Humanistic psychology (Growth Psychology) and Yoga psychology c) The three dimensions of the personal identity Intelligence Quotient.) Practical experiential sessions integrating modern psychological insights with Yoga practices that enable the students to develop strong positive personalities. and to be proud of our ancient yet modern multi-cultural heritage.JU-CMS SYLLABUS . Integrating the best of the Eastern & Western cultures.3: Practical (Yogasana. A) Yogasanas a) Breathing Exercises b) Loosening Exercises c) Asanas 1) Suryanamaskara. analyze. · To help students to learn how to observe. Pranayama & Meditation) (13 hrs. interpret and face various situations in their everyday life. Mind Management through right postures.Published by Washington square press · Meditation and Spiritual Life . · Self-actualization – Abraham Maslow · Theories of Personality – Calvin S Hall and Gardner Lindzey (Wiley Easter Ltd Publication) · The Upanishads · Srimad Bhagavadgita · Saddarshanam .published by Motilal Banarasidas.SYLLABUS .Sri Ramana Maharshi · Practical Vedanta and Science of values – Sri Swami Ranganathananda · Eternal values for A changing society . 21 JU-CMS . – Harper and Roe publications · Indian Ethos for Management . Bandha – published by Bihar Yoga Bharathi · Man’s Search for Meaning Victor Frankl .Bharatiya Vidya Bhavan Bombay · Mysticism – An anthology of the spiritual traditions of the world – F C Happold.II SEMESTER d) Meditation as a life-skill. Nada-anusandhana Concentration exercises like Trataka Books for References: · Light on Yoga by BKS Iyengar · Yoga Sutras of Patanjali Maharshi · Promotion of Positive Health – published by SVYASA University · Asana.Swami Yatishwarananda – RK Math · Awaken to the super-conscious –J. Purification of mind.K. Rajkot Fundamentals of Indian culture – Sri Aurobindo.Donald Walter .Sri Jitatmananda .Math. Pranayama.Published by R. – Pelican Publication · The Religions of Man – Huston Smith. Mudra. Prana-anusandhana. Benefits & costs of working with others. Organisational politics – Power in action. 5. advertisements. Conduct a study on the leadership trait of various leaders from different areas and compare their functional approach with relevant examples. Job design. Role of Self awareness. To what extent do you agree with the contention that: we are employed for one skill but valued for our attitude. Individual power. Job satisfaction. Impression formation & Impression management. Theories. More recently some conceptual and empirical research has added further support to these notions. 2. Emotional intelligence in work place Motivation: Definition. Ethics of organizational politics. Social influence. identify personality traits of APJ Abdul Kalam and examine in what ways these trades help him to influence others. Power & Politics: Definition & nature of group. Social perception. Prejudice. Memory-STM-LTM. Dynamic. Concepts & Application. internet films. Contributing disciplines to OB field. Early & Contemporary theories.Definition and nature. Persuasion. Function & formation.what conclusion do you draw from this assignment? Discuss the role “ Perception” plays in an business organization Think the unthinkable. Productive use of organizational politics. Forgetting. Chandan – Organisational Behaviour Dr. Meaning.Organisational application. Module 2 (7 hrs) Perception : Perception process. Dependency & Defensive behavior.colleges are closed and further higher education is being taken over by individual work stations p. 6. Theoretical framework of OB. Thomsun Learning Udai Pareek – Understanding organizational behaviour Jits. Instruments of conditioning. Sec C – Articles Reference books: · · · · · · · · · · · Management and organizational behavior by mullins Management and organizational behavior by robbins Organization behavior by fred luthans Organizational behavior by R. Personality assessment. 4. and magazines for evidence of traditional male and female stereotypes. Bases of power. Frustration Module 6 (10 hrs) Group Behaviour. hunches and anecdotal evidence for years have supported a general belief that behaviors in and of organizations is often political in nature. Factors influencing perception. Emerging team concept. Organisational commitment. Groupism. In a small group ‘brain storm‘ as many implications of this event as you can and present your list with those of other groups. Sec B – Practical 1.Theories. Griffin Business Psychology and Organisational Behaviour – Students hand book by Dagene MC Kenna Hellreigel et al – Organisational Behaviour. Psychoanalytical. Module 4 (7 hrs) Learning: Principles of learning. Critically evaluate the impact and power of these stereotypes. Work related aspects of personality. Module 5 (9 hrs) Work related Attitudes: Definition. Attribution. Politics in organizations is simply a fact of life Personal experiences. S . Explain? During the period of one week carefully review all the media (television. Goal setting. Implication. Direct experience & Genetic factors. Managing diverse work force. Groups & teams. Trait. Module 3 (7 hrs) Personality : Definition. newspapers.JU-CMS SYLLABUS . 3.Classical conditioning. Verma Organizational behaviour by Ricky. radio. Usha Rao – Advanced Educational Psychology Ghosh P K and Ghorpade H B – Industrial organizational Psychology 22 . Analyze and explain with your study. Forming attitudes-Social learning. Amnesia. Compare your findings with other groups . W. Cognitive learning. Managing power.III SEMESTER (3 BBA 1) ORGANISATIONAL PSYCHOLOGY Sec A Module 1 (8 hrs) Introduction to organizational behaviour : Meaning.c‘s and the world wide web. Effective teams.K Sharma and Sanjay S. Structure. Learner & Learning.Type. Improving memory. Materials Handling: Factors.Practical 1. analysis and its limitations. TQM Take up one case in India wherein ecological Imbalance is very high.SYLLABUS . Balance of payments Sec – B. meaning. Ventilation. FMS. 2. SWOT analysis. models of location. Storing: Need. Monetary and Fiscal Policy. SAARC and SADC. Sec C – Articles Reference books: · Business Environment by Vijayshree · Business Environment by K Aswathappa · Indian Economy by Mishra & puri · Indian Economy by Rudradutt & Sundaram · Indian Economy survey report (3 BBA 3) PRODUCTION & OPERATIONS MANAGEMENT Sec A Module 1 (2 hrs) Introduction to production & operations management. definition of ‘production’ & ‘operations’ management. classification & codification. pressure groups and measures. Impact of Political Environment on the Business. Privatization and Disinvestment. types. WTO. Industrial Polices – Industrial Policies of 1948 and 1956 and the new economic policy and its amendments. advantages & disadvantages only & types & implication on orgnisation. 3. 23 . Agriculture: Indian Agriculture in brief. Corporate Governance. Conduct a comparative analysis of various political parties and their agenda for India development Analyze India’s Budget for that year Look at one case In India where the following has been conducted. modern/recent trends in a layout along with advantages & disadvantages of types of layout.need.III SEMESTER JU-CMS (3 BBA 2) BUSINESS ENVIRONMENT Sec A Module 1 (10 hrs) Introduction : Meaning of Business Environment. importance of stores. Purchasing & Storing Inventory Management : Meaning of materials. India and the WTO. types of material handling equipment. importance. objectives. Trading Blocks – EU. stores layout. types of utilities Lighting.BPRE. Module 3 Technological Environment : Impact of Technology and Technology Policy of India. Module 5 (10 hrs) Economic Environment I : Introduction to Indian Economy. FDI – Reasons. sources. WIPO. principles of materials handling. NAFTA. (6 hrs) Module 4 (6 hrs) Political Environment : Brief introduction To Indian Constitution.Internal and External Environment. Technology and Economy. Layout & Facilities planning : Factors affecting location. Module 2 (10 hrs) Plant Location. ASEAN. along their advantages & disadvantages. Objectives and types. or an acute ecological problem. objectives. 4. Flow of FDI. purchasing: Importance. purchases policies. FII (in brief) WTO : GATT. Sanitation & Noise . Integration of Indian economy with world economy. principles. Module 2 (14 hrs) Global Environment : Meaning and features of Globalisation. importance of safety. Module 6 (6 hrs) Economic Environment II : Foreign trade of India and its policy Exchange rate Policy. Module 3 (12 hrs) Materials Management. Components of Globalisation. factory building. functions & factors influencing. Fundamental Rights and Duties. Judicial Activism. Process of Environment. Noise.role of the government. stock verification. types of location along with advantages & disadvantages types of layout. scope & history of evolution. Devaluations. elements of cost. Simple. Classification of Industries on the basis of nature (wet & dry) Each student has to prepare a report on at least 3 industries and minimum of 5 firms under each type of industry. material flow & material handling study. Procedure of Work Study Module 6 (8 hrs) Plant Maintenance & Waste Management : Meaning & definition of maintenance. preparation of cost sheet Module 2 (8 hrs) Material Cost : Concepts. Automation : Meaning. pricing of materials in inflation. benefits & limitation of production planning & control. Report on industrial visit. procedures. Work Study Method Study : Introduction to method study. time study & setting standards.SYLLABUS . objectives. behaviour and function. recession etc. Types of industry for ex: Pharmaceutical Biotech Cipla Ranbaxy Dr. automation issues. functions of production planning & control. Waste management: Meaning types & sources of waste & waste management. kaizen. comparative analysis of cost and financial accounting. Work Measurement : Introduction to work measurement. introduction to: ISO. importance of quality control. automation Vs mechanization. objectives & production planning. work sampling study. Material Issues – FIFO.III SEMESTER JU-CMS Inventory Management: Meaning. classification of overheads on the basis of element. meaning of ergonomics. scope of production planning & control. different production system make or buy analysis: make or buy decision. allocation of service department over heads to production departments. impact of poor maintenance. Sec B – Practical Industrial visit. definition. definition. Weighted Avg Module 3 (8 hrs) Overheads : Introduction. quality control techniques. meaning of direct and indirect expenses. Module 5 (8 hrs) Quality : Definition & meaning of quality. Module 4 (8 hrs) Production/operations planning & control : meaning & definition. methods and techniques of costing. levels of production planning. TQM (Demeaning principles) Brief of types of errors & charts. importance. area of maintenance & types of maintenance. forms. examining & improving work. factors determining production planning control. worker area study. Reddy Education Automobile IT Sec C – Articles Reference books : · Production & Operations Management by Shridhar Bhatt & Ashwathappa . data collection recording. 6 sigma. inventory control techniques. factors affecting inventory management & control. measurement of the effectiveness of inventory management. EOQ and concept of inventory control.HPH · Production & Operations Management by Ashwathappa & Reddy – HPH · Production & Operations Management by S. percentage of wages or prime 24 . benefits of quality programme. methods of absorption like production units method. worker flow study. job design & work station. importance of production planning & control department. objectives. LIFO. advantages & disadvantages of automation. Buffa (3 BBA 4) COSTING FUNDAMENTALS Sec A Module 1 (10 hrs) Introduction : Introduction and limitations of cost accounting. materials requirement planning. procedure. Probability & Non-Probability Sampling Methods. Research approaches.Questionnaires. Role of research in important areas. Techniques of Interpretation. Tools for data collection . Schedules. process costing when there is no loss or gain. Students should also submit a dissertation on a topic of research related to the training. Visit a small scale manufacturing unit and find out how the costs are collected Visit a transport undertaking and find out how per k. Module 3 (8 hrs) Research Design : Meaning. abnormal loss and gain Module 6 Operating Costing : Introduction. Steps in writing report.P Jain & K L Narang by Prabhu Dev by Jawaharlal by M N Arora by Edward & Michael (3 BBA 5) MINOR PROJECT (ON-SITE TRAINING) Students will extend learning to real time practice through an internship with the corporate world. Selecting the Problem.m cost is arrived at Visit a contractor and find out the procedure he has followed to record the profit on uncertified works Sec C – Articles Reference books : · Cost Accounting · Cost Accounting · Cost Accounting · Cost Accounting · Cost Accounting by S. The process of training and research will conclude at the end of the semester. Types of reports. Module 4 (8 hrs) Sampling : Meaning. Module 2 (4 hrs) Defining the Research Problem : Meaning of Research Problem. Objectives. Layout of research report. Important concepts relating to research design. sums Sec B – Practical 1. 4. sums (8 hrs) Module 7 (10 hrs) Reconciliation of Cost & Financial Accounts : Introduction. Training will be monitored by an assigned faculty member who will act as guide. sums Module 5 (8 hrs) Process Costing : Introduction and meaning. Principles of report preparation 25 . process costing procedure. (3 BBA 6) RESEARCH METHODOLOGY Sec A Module 1 (8 hrs) Basic Concepts : Research . difference between contracts and jobs. Research Process. Students are encouraged to seek internships independently. ascertainment of contract costs. Need. Advantages of sampling over census. need for reconciliation. Basic principles of experimental designs.Communication. Questionnaire Construction & Design. Instruments of research . Flowchart-steps in Research. Question structure. Criteria of selecting a sampling procedure. cost ascertainment.Meaning.SYLLABUS . reasons for differences. Content.III SEMESTER JU-CMS Module 4 (8 hrs) Contract Costing : Introduction. cost unit for transport undertakings. meaning of contract costing. Types of research. normal loss and gain. Research methods Vs Research methodology. 2. Module 6 (6 hrs) Data analysis & Interpretation : Meaning of Interpretation. 3. Techniques involved in defining the problem. differences between job and process costing. Tabulation of data. Need. Elements of research design. method and techniques of cost. Types of research design. Module 5 (6 hrs) Data Collection & Processing: Collection of Primary and Secondary data. For a manufacturer of stationery what is the element. do a preliminary library survey on the topic and write a proposal. mining. land degradation. R. drought.III SEMESTER JU-CMS Sec B – Practical 1. oceans. characteristic features. effects of modern agriculture. floods. Also justify the choice of a particular sampling method you have selected for a study. Land resources: Land as a resource. Equitable use of resources for sustainable lifestyles. conflicts over water. Food resources: World food problems. food webs and ecological pyramids Introduction. Design the cover and the title page for a report to be submitted to the concerned authority. Case studies.SYLLABUS . case studies. Need for public awareness. Role of an individual in conservation of natural resources. case studies. estuaries) 26 (6 hrs) . f. 4. d. scope and importance. Sec C – Articles Reference books: · Research Methodology by O. 3. lakes. c. R Krishna Swamy · Research Methodology by C. renewable and non renewable energy sources. water logging. Forest resources: Use and over-exploitation. e. fertilizer-pesticide problems. Module 3: Ecosystems Concept of an ecosystem Structure and function of an ecosystem Producers. man induced landslides. Timber extraction. types. soil erosion and desertification. Mineral Resources: Use and exploitation. use of alternate energy sources. b. streams. salinity. case studies. dams and their effects on forests and tribal people. Start your answer by writing a summary of the Research work taken for the purpose. Energy resources: Growing energy needs. consumers and decomposers Energy flow in the ecosystem Ecological succession Food chains. dams-benefits and problems. (2 hrs) Module 2: Natural Resources (8 hrs) Renewable and Non-Renewable Resources Natural resources and associated problems a. de-forestation. Decide on a topic on which you would like to prepare a report. Water resources: Use and over-utilization of surface and ground water. Design a suitable questionnaire to be used in this study. environmental effects of extracting and using mineral resources. Kothari · Research Methodology in Management by V P Michael · Business Research Methods by Appannaiah Reddy · An Introduction to Business Research Methods by Pratap Keshari Khatoi (ESCI 12) ENVIRONMENTAL SCIENCE Module 1: The Multidisciplinary Nature of Environmental Studies Definition. Make a list of research studies where some of the non probability methods could be used. structure and function of the following ecosystem: Forest ecosystem Grassland ecosystem Desert ecosystem Aquatic ecosystems (ponds. 2. You have been assigned the task of finding out why employees leave a given job. changes caused by agriculture and overgrazing. rivers. case studies · Environmental ethics: Issues and possible solutions · Climate change. effects and control measures of: · Air pollution · Water pollution · Soil pollution · Marine pollution · Noice pollution · Thermal pollution · Nuclear hazards 1. productive use. effects and control measures of urban and industrial wastes. Pollution case studies. Disaster management: Floods. social. aesthetic and option values Biodiversity at global. watershed management. · Resettlement and rehabilitation of people: its problems and concerns. Conservation of biodiversity: In-situ and Ex-situ conservation of biodiversity. · Water (Prevention and Control of Pollution) Act. species and ecosystem diversity. rain water harvesting. Solid waste management: Causes. nuclear accidents and holocaust. ozone layer depletion. Module 6: (7 hrs) Social Issues and the Environment · From unsustainable to sustainable development · Urban problems related to energy · Water conservation. 4. case studies. · Wild life protection Act · Forest Conservation Act · Issues involved in enforcement of environmental legislation · Public awareness Module 7: Human Population and the Environment · Population growth. Biogeographical classification of India Value of biodiversity: Consumptive use. man-wildlife conflicts. poaching of wildlife. acid rain. earthquake. National and local levels India as a mega-diversity nation Hot-spots of biodiversity Threats to biodiversity: habitat loss. Role of an individual in prevention of pollution. cyclone and landslides.SYLLABUS .III SEMESTER JU-CMS Module 4: Biodiversity and its conversation Introduction – Definition : Genetic. · Wasteland reclamation · Consumerism and waste products · Environment protection act · Air (Prevention and Control of Pollution) Act. variation among nations. global warming. 3. · Population explosion – Family welfare programme · Environment and Human Health · Human rights · Value education · HIV/AIDS · Women and child welfare · Role of information technology in environment and human health · Case studies 27 (6 hrs) . Endangered and endemic species of India. (8 hrs) Module 5: Environmental Pollution (8 hrs) Definition Causes. 2. ethical. III SEMESTER Module 8: (5 hrs) Field Work · Visit to a local area to document environmental assets-river /forest /grassland /hill / mountain. Press 474P · Hawkins R E Encyclopedia of Indian Natural History. · Study of simple ecosystems pond river hill slopes etc( Field work equal to 5 lecture hours) · Each student has to submit a field report on any one of above topics which forms the basis for evaluation of field work for 25 marks. 480p · Clark R S.net · Brunner R C 1989. Delhi 284P · Mekinney. H & Bhosale V M 1995. Cambridge Univ. 28 . Press 1140P · Jadhav. Oxford Univ. M L & School R M 1996. USA. Environment and security. Web enhanced edition 639p · Mbaskar A K. Co. Jaico Publ. Books for Reference · Agarwal K C 2001 Environmental Biology. Mumbai. The Biodiversity of India. A K 1987.P. Matter Hazardous. Techno-Science publications (TB) · Miller T G Jr. Email : mapin@icenel. (TB) · Odum. 574p · Rao M N & Datta. Himalaya Pub. ?Hazardous Waste Incineration. 345p. Global Biodiversity Assessment. Bikaner · Bharucha Erach. Mapin Publishing Pvt. Environmental Science. Ltd. E & Hepworth. Environmental Protection and Laws. Pacific Institute for Studies in Dev. Ltd. Marine Pollution. Clanderson Press Oxford (TB) · Cunnigham. Fundamentals of Ecology. House. Stockholm Env. 1196P · De. Water in crisis. A K Environmental Chemistry. V H & Watson R T 1995. Environmental Science Systems and Solutions. M T 2001. PvtLtd.JU-CMS SYLLABUS . Nidi Publ. India. Institute. W B Saunders Co. Centre for Science and Environment ® · Gleick H P 1993. McGraw Bill Inc. Bombay ® · Heywood. Cooper. Bombay Natural History Society. birds. House. Environmental Encyclopedia. W. · Visit to a local polluted site-urban/ Rural / Industrial / Agricultural · Study of common plants: insects. Wiley Eastern Ltd · Down to Earth. Oxform & IBH Publ. Wadsworth Publishing Co. Waste Water Treatment. T H Gorhani. E P 1971. Ahmedabad – 380 013. analyse and compose. Technological. Ethical Environment. 7. Elements & Process of Communication. Technological. Sec C – Articles Reference Books: · Business Communication . Positive & Negative Messages. Legal. Analyse the Communication process within a given scenario 2. Draft memos and effective Emails. Merrier and Jones · Basic Business Communication : Lesikar & Flatley · Advanced Business Communication : Penrose / Rasberry / Myers (4 BBA 2)_ MARKETING MANAGEMENT – II Sec A Module 1 (10 hrs) Marketing Environment : Marketing environment. Objectives. 8.Impact on market orientation. research. (6 hrs) Module 6 (10 hrs) Written Communication : Business Correspondence –Purchase Correspondence.SYLLABUS . Economic. Communication Networks. Structure and write business letters in various formats 5. Corporate Correspondence – Email Messages and Memos. Types of Listening. Types of Presentations. Module 5 Employment Communication : Resumes and Cover Messages. Formal and Informal Communication in an Organization. SEC B-Practical 1. Communicating across Cultures.Micro and Macro Environment. 4.Political. 29 .IV SEMESTER JU-CMS (4 BBA 1) BUSINESS COMMUNICATION Sec A Module 1 (8 hrs) Communication Fundamentals: Business Communication Foundations – Meaning. Interviewing and follow-up. Compose the first draft of a message focusing on techniques for creating effective sentences.Macro environment. Barriers to Listening. Read and analyze articles and reports on business and the global economy. Workplace Diversity. Explain the prewriting. Types of Delivery. Module 3 Listening: Meaning. Module 2 (8 hrs) Organizational Communication : Organizational Structures.Report yourfindings · Orally · In an expanded Memo · A brief report 3. Process and Product by Mary Ellen Guffey · Business Communication : Kirzan.Environment and Corporate Social Responsibility. Accounts Correspondence. Communication in today’s Workplace. The writing process. Value of Listening in Oral Communication. Sales Correspondence. Business Reports-Basics of Reports & Report Writing.Characteristics of micro environmentChallenges of micro environment. Personnel Correspondence. writing and revising stages in the writing process. Ethical and Legal Considerations. Design a User manual for high and low context cultures. 6. Types & Barriers to communication. Process of delivering Presentations. (2 hrs) Module 4 (6 hrs) Oral Communication : The Business Presentation. Social. Adoption Of Innovation.Designing and Implementing brand strategies. indifference point and financial break even points. Relation of Finance Function with other functions of business. Module 6 (10 hrs) Integrated Marketing Communication : Meaning of IMC.Functions of CommunicationCommunication Process or Cycle. Kevin Lane Keller.Legal aspects in retailing.Internet Enabled Supply chain. capital market and money markets Module 3 (12 hrs) Cost of Capital : Meaning. Module 5 (10 hrs) Brand Management: Introduction. preference. factors determining capital structure.Retail in India.Business process in supply chain.Changes affecting Product Management.Product Marketing Strategies.Procurement. England.e.Supply chain inventory management. Sec C – Articles Reference books: · Strategic Brand Management. 2nd Edition.Supply Chain Network.Logistics Management.Consumer Behavior and Communication. Select a logistics management company and mention their activities related to business. 30 .Information and Communication Technology (ICT). Interview a brand manager and write a report on designing and implementing brand strategies in his company.IMC Planning – Effective Message Strategy (PASS) – IMC Execution.Types of supply chain. and Dwayne Gremler.Mall Management. goals of financial management. Prentice Hall.Brand Positioning and Values. primary market. Prentice Hall.Product Innovation.Physical Evidence Mix. 2.Approaches of IMC. financial decisions.Operations in Retailing.Benefits of IMC. (4 BBA 3) BUSINESS FINANCE Sec A Module 1 (5 hrs) Overview: Meaning and scope of finance.IV SEMESTER Module 2 (10 hrs) Product & Service Marketing : Introduction-Product Performance in the Industry.Brand Management overview.Effective Marketing Communication. dividend policy & factors influencing dividend policy.People Mix. computation of cost of equity. retained earnings.JU-CMS SYLLABUS . · Services Marketing. sources and instruments of funds (long.Trends in Retailing. Mc Graw Hill.Role of Retailing.Product Evaluation. leverages.Brand Equity. medium and short term). public deposits. Pickton D and Braderick A. Sec B – Practical 1.Choosing Brand Elements. Prentice Hall. 2005. forms of dividend.Service marketing Mix. Valarie Zeithaml. Mary Jo Bitner. weighted average cost of capital. optimum capital structure.Brands and Brand Management-Objectives of branding. Module 2 (8 hrs) Financial Decisions : Introduction to capitalization and capital structure. EPS calculations. Introduction to ServiceCharacteristics of Service. 2003 · Best Practice cases in Branding. Kevin Lane Keller.Relationship Marketing in Retailing. · Integrated Marketing Communications. marginal cost of capital Module 4 (8 hrs) Capital Structure : Meaning.Process Mix.Retail Customer. 2003. importance. Module 4 (10 hrs) Retail Management : Retail Management-Retailing.Brand Extensions. EBIT – EPS Analysis Module 5 (8 hrs) Management of Profits : Meaning. Module 3 (10 hrs) Supply Chain Management : Supply chain management. debentures.Brand Publicity-Building a global brand.elogistics-Supply Chain automation and Supply chain Integration. SYLLABUS - IV SEMESTER JU-CMS Module 6 (12 hrs) Investment Decisions : Meaning of capital budgeting, significance, process of capital budgeting, project classification and investment criteria, PBP, ARR, IRR, NPV and PI Module 7 (7 hrs) Management of Working Capital : Meaning and concepts, factors influencing working capital, components, cash management, receivables management and inventory management Sec B – Practical 1. 2. 3. 4. Write a note on dividend policy of an IT Company Refer the balance sheet of a company and comment on its capital structure How is inventory management significant in the management of working capital Write a note on different approaches / models relating to dividend policy Sec C – Articles Reference books: · Financial Management by Sathyaprasad, Kulkarni · Investment Management by Bhalla · Financial Management by Bhalla · Financial Management by Pandey · Financial Management by Prasanna Chandra (4 BBA 4) ENTREPRENEURIAL DEVELOPMENT Sec A Module 1 (12 hrs.) Introduction to Entrepreneurship: Entrepreneur-Entrepreneurship-Enterprise: Conceptual issues. Entrepreneurship vs. Management. Roles and functions of entrepreneurs in relation to the enterprise and in relation to the economy. Entrepreneurship as a interactive process between the individual and the environment. Small business as the seedbed of entrepreneurship. Module 2 (10 hrs.) Opportunity scouting and idea generation: role of creativity & innovation and business research. Sources of business ideas, with case studies Module 3 (10 hrs.) Business Plan : Essential Features of Business Plan, Types of Business Plan, Presentation of Business Plan, Pitfalls to be avoided in preparation of Business Plan. Module 4 (10 hrs.) Financial /non-financial support agencies :SIDBI, SFCs- KSFC, SDCs- KSIIDC, EDI, AWAKE, SEWA, SISI, SHGs, KVIC Module 5 (8 hrs.) Issues in small business marketing. Advertising and publicity, sales and distribution. The idea of consortium marketing, competitive bidding. Module 6 E- Business : Meaning, Procedures and Relevance of E-business. Sec B - Practical 1. 2. 3. 4. Prepare a Business Plan for a SSI. Identify the various opportunities in emerging economics. Write a report on SEWA or any other SHGS. Outline the role of E-Business. 31 (10 hrs.) JU-CMS SYLLABUS - IV SEMESTER Sec C - Article Reference books: • Dynamics of Entrepreneurial Development and Management by Vasant Desai, Edition 2000, HP • Fundamentals of Entrepreneurship and Small Business Management by Vasant Desai Edition 2005, HP. • Entrepreneurship Need of the Hour- Dr Vidya Hattangadi Edition 2007 HP (4 BBA 5) HUMAN RESOURCE MANAGEMENT (HRM) - II Sec- A Module 1 (10 hrs) Strategic Human Resource Management : Introduction to Strategic HRM, traditional HR VS strategic HR, HR in new millennium, Employee resourcing strategies, strategies for performance management, strategies for human resource development. Reward strategies. Motivational strategies, retention strategies, right sizing work force strategies. Module 2 (8 hrs) HRIS, HR research, Audit, and accounting : HRIS: Introduction, concept, objectives, its stages of development, modules, products, contents & features, developing an HR costs checklist HR research, Audit and accounting: introduction, various method of valuation, Techniques of HRA Module 3 (12 hrs) Managing Employment Relations and IR: Employee rights and privacy, the disciplinary policies and procedures, theories of disciplinary powers Industrial health-Importance, Occupational Hazards & Risks, Industrial relations- reasons to unionize, Impact of unionization on managers, problems and solutions of Indian Trade unions, principles of natural justice, Labour collective bargaining, Grievance handling, Industrial Disputes and its settlement. Module 4 (8 hrs) Talent Management : Introduction, concepts with definition, Developing multi dimensional skills for competitive advantage, CMM-capability maturity model, human capital, return on investment, managing man power redundancy, Employee Empowerment. Module 5 (6 hrs) Impact of Mergers & Acquisitions on HR : Cultural, social, economical, technical, & political impact and its reverberations on HR. Module 6 Ethics in HR: Meaning of Ethics, Importance of ethics in HRM, Ethical practices followed in organization. (6 hrs) Sec B – Practical 1. 2. 3. 4. 5. Develop a world-class employee Retention program? Arrange yourself in small group of 4-5 students and compare and contrast the different organization cultures you have visited. Can you isolate any factors that appear to influence how an organisation perceives the value of its employees? Assume the position of a consultant hired to assess the approach towards human resource management taken by a client organisation. What factors did you evaluate whether an organisation uses traditional or strategic approach in managing its human resource? Discuss the role of human resource accounting in human resource management Identify the key issues and challenges facing multinationals in developing a cadre of global managers. Sec C – Articles Reference books: · · · · · · · · Managing Human Resources : Bohlander & Snell Excellence through HRD –M.R.R. Nair & T.V. Rao Training Instruments in HRD & OD- Udai Pareek HRD –Dr Lalitha Balakrishnan, S . Srividya Human resource management by VSP RAO second edition Human resource management by JOHN P WILSON second edition kogan page Personnel management by P. SUBHA RAO himalaya publishers Human resource management practice by MICHAEL ARMSTRONG 10TH EDITION kogan page 32 SYLLABUS - IV SEMESTER JU-CMS 4 BBA 6) BUSINESS LAW Sec A Module 1 (8 hrs) Indian Contract Act 1872 : Definitions, Types, Essentials, Offer, Acceptance, Consideration, Legality of object and consideration, Capacity of Parties, Discharge and performance of contract, Breach of contract and remedies for breach of contract Module 2 (8 hrs) Intellectual property Legislations : Meaning, Scope, Patents Act, Amendments as per WTO agreements, Invention, True and first inventor, Procedure to grand patent , rights of patent holder, Infringement of Patent rights and remedies thereon. Module 3 (10 hrs) Consumer protection Act 1986 : Background, Definitions, Procedure to lodge a complaint, consumer redressal agencies at various levels and consumer organisations Module 4 FEMA 1999 : Objectives, scope of the act, features, Offences under the act. (10 hrs) Module 5 ( 14 hrs) Company Law 1956 : Back ground, Definitions, different types of companies – Private Ltd., Public Limited, Government companies, Multinational companies, stages in company formation – promotion, incorporation, capital subscriptions and business commencement, Documents of companies – Memorandum and articles , Management of companies, Meetings, Resolutions, and secretarial works relating to conduction of meetings Module 6 Competition Law 2003 : Meaning and scope, Features offences and penalty (10 hrs) Sec B – Practical 1. 2. 3. 4. Draft a loan agreement with a financier regarding a vehicle loan As an aggrieved customer write a complaint to the consumer forum complaining about a traders unfair trade practices Make a list of case laws relating to the contract act As a consumer what are your rights and duties Sec C – Articles Reference books: · Business Laws by N D Kapoor · Business Laws by Ashwathappa & Ramchandra · Business Laws by Kuchal · Base Acts · Company Law by N D Kapoor (ICON 12) INDIAN CONSTITUTION Chapter 1: Indian Constitution: Its philosophy and Framing The Constituent Assembly Preamble, Fundamental Rights and Fundamental Duties Directives Principles of State Policy Amendment and Review of the Constitution Chapter 2: The Union & State Legislative Union Parliament State Legislature Law-Making Process Committee System 33 Chief Minister and Council of Ministers Chapter 4: The Judiciary The Supreme Court of India Judicial Review Writs Judicial Activism and Public Interest Litigation Chapter 5: Issues Indian Federalism Human Rights and Environmental Protection Reservation and Social Justice Secularism Books for References: · D.IV SEMESTER Chapter 3: The Union & State Executive The President of India The Prime Minister and Council of Ministers The State Governor. Basu: Introduction to the Constitution of India · Granville Austin: India’s Constitution – Cornerstone of a Nation · Granville Austin: Working of a Democratic Constitution – The Indian Experience · J C Johari: Indian Government and Politics. Vol 1 & 2 · J R Siwach : Dynamics of Indian Government and Politics · D C Gupta : Indian Government & Politics · M V Pylee: India’s Constitution · K K Ghai: The Indian Constitution · H M Rajshekar: Bharata Sarkara Mattu Rajkiya · M P Bhuvaneshwara Prasad :Bharata Samvidhanada Parichaya · S K Kabburi: Bharata Samvidhana · K J Suresh: Bharata Samvidhana · D T Deva Gowda: Bharata Sarkara Mattu Rajkiya · Lohitashwa : Bharata Samvidhana 34 .JU-CMS SYLLABUS . D. Ansoff Matrix. objectives of case analysis.K Arya.A Module 1 (8 hrs) Introduction to case study : Introduction. Leadership Traits – Case Study Module 3 Emotional Intelligence vs. Effective Leadership Cases Module 5 Leadership in a Changing World – Managing Change and Risk (8 hrs. functional areas of case study. Sec C .meaning. difference between Leaders and Managers. • How to grow Leaders by John Adair. case analysis report. Men of Steel-India’s Business Leaders in candid conversations with Vir Sanghvi 3. Porter’s 5 force analysis. BCG Matrix. Intelligence Quotient (8 hrs. educational applications of case study method.SYLLABUS .) Module 6 Learning from failures and Successorship (4 hrs. financial ratio analysis and brainstorming.meaning. 2.Practical Case study on effective and successful Leaders Identify qualities of personality and character of a Leader of your choice Book review on 1. types of cases.) Types and styles of Leaders : Primal Leadership. Situational Leadership. scholars views on whether leadership can be taught or not. Module 3 (12 hrs) Tools for case analysis : Tools used in case analysis .Article Reference books: • Effective Leadership by John Adair • Leadership and Practice by Peter G Northhouse • Leadership in the Era of Economic Uncertainty by Ram Charan • A Passion for Excellence by Tom Peters • Dynamics of Success by Prof.PEST analysis.PACER model. preparing an oral case presentation. dimensions of a case. case based learning methodology. SWOT analysis. Key to leadership by Peter Burwash. Traits/ qualities that make a leader. Module 2 (10 hrs. Narcissist Leaders. preparing an effective case analysis. P. Negotiation – Cases. craftsmanship. Module 2 (8 hrs) Case Analysis Technique : Case analysis. 35 . meaning definition. steps involved in case analysis.) Leadership. Ethics. format of the written case analysis report. caselet.) Sec B . case. Develop your Leadership Skills by John Adair. (5 BBA 2) CASE ANALYSIS & METHODOLOGY Sec . role of participants and resource person / instructor in case method.) Module 4 (8 hrs. inventory of skills developed by the case method.) Decision Making – Intuition and Imagination.V SEMESTER JU-CMS (5 BBA 1) LEADERSHIP IN PRACTICE Module 1 (12 hrs. Resonant Leadership. usefulness of the case study method in management education. advantages of case study method. cost accounting and management accounting. while analyzing case study. decision-making process. Module 2 (12 hrs) Ratio analysis : Meaning. Case Method: Cases in Management. Module 5 (4 hrs) Problems with case analysis : Analysis of problems in management case studies. 2nd edition. Module 3 (10 hrs) Cash Flow Statements : Introduction to Cash Flow Statements. case study writing. how to deal with missing information from the cases study. Sec B . problem analysis versus decision making. from income statements and cash accounts.Practical 1. What are the areas in which marginal costing techniques are used 3. identify a problem area in that organization and develop a case study. 2. Identify the ratios calculated by a manufacturer who has a medium sized business 2. 2008. 3. types of ratios. break even point. difference between financial accounting. 5 Lakhs Direct labour Rs. Delhi. Role of management accountant and management accounting in career. Based on the minor project. calculations of all types of ratios. uses of break even analysis.Article Reference Books: Neeta Baporikar. Module 5 (10 hrs) Budget & Budgetary control : Uses and organization of budget. problems / limitations of case study method. Limitations of Cash Flow Statements. 8 lakhs 36 . Following costs are incurred for processing one lakh units of a component Direct material Rs. Lakshmi auto is a manufacturer of auto parts. marginal costing. Himalaya Publishing House. different types of budget. importance.hbs. Sec C .edu and www. value of marginal costing to management.V SEMESTER Module 4 (4 hrs) Case ethics : The case method and relativistic thinking. Module-4 (10 hrs) Cost volume profit analysis : Cost volume profit relationship.JU-CMS SYLLABUS . steps in budget preparation. limitations. Calculation of Income from Operating Activities. budgeting as a tool of management planning and control Problems on Flexible budget and Cash budget only.meaning. marketing. Role & Scope of management accounting.\ Module 6 (4 hrs) Decision-making : Concept of decision making. Website: www. case study writing. ethical concerns. Sec B – Practical 1. Take four cases from each of subject. including preparation of P&L a/c & B/S with helps of ratios.traditional versus feature story format. Identify the key issues and challenges faced by student.icmrindia.org. application of CVP analysis. Individual ethical decision-making style. HR. decision making in case analysis. (5 BBA 3) MANAGEMENT ACCOUNTING Sec A Module 1 (3 hrs) Introduction to Management Accounting : Meaning. finance and production management and conduct case analysis. Gross total Income. Allowance. Previous year. Fill up form 16 and Income tax return Prepare perquisites chart Prepare exempted incomes chart Sec C – Articles Reference books: · Income tax by Satyaprasad. 5. fixed over heads will be incurred even if the component is purchased from outside. Basics salary. problems Sec B – Practical 1.V SEMESTER JU-CMS Variable factory over heads Rs. Gratuity. Rudramurthy. 2. Compute taxable income. Total Income. Tax Rebate Module 7 Income from House Property : Introduction. 4.C.I Sec A Module 1 Brief history of Income Tax : Legal frame work. Perquisites. Harisha · Income tax by H.22. 3. Cannons of Taxation. Mehrothra · Income tax by Dr Vinod. Commutation of Pension. S Raman · Management Accounting by J M Pandey · Management Accounting by Reddy Appanaiah · Management Accounting by Sharma / Shastri Gupta · Management Accounting by M. Compensation Receipt on Termination of Service Module 6 (15 hrs) Income from Salary : Features of salary income. tax liability. Person. Finance Bill. deduction. Collect salary details of any employee of any organization and compute taxable Income. 6 lakhs Fixed factory over heads Rs.2 lakh a) Should the component be bought or made Sec C – Articles Reference books: · Management Accounting by B. though the amount will be reduced by Rs. Assessment year.SYLLABUS . N. Death cum Retirement benefits. Arora (5 BBA 4) INCOME TAX . K Singhania & Monica Singhania · Law & Practice of Income Tax by Gaur & Narang 37 (15 hrs) . Annual Value under different situation. Scheme of Income tax (4 hrs) Module 2 (4 hrs) Introduction : Definition : Assessee. Income. Agricultural income Module 3 Revenue and Capital a) Receipts (2 hrs) b) Expenditure c) Loss Module 4 Residential Status and Incidence of tax (5 hrs) Module 5 (15 hrs) Exempted Income u/s 10 (Restricted to Individual Assessees) : Fully Exempted and Partly Exempted Income including Problems on House Rent Allowance. Leave encashment. 5 lakhs Purchase price of the component is Rs. 5. International Business Analysis. Process. Organizational Transformations.V SEMESTER JU-CMS (5 BBA 5) INTERNATIONAL BUSINESS Sec A Module 1 (8 hrs) International Business : Nature and Competitive Advantages. 2. Lee H Nagebaugh. Foreign direct investment. Modes of Entry. Documents. capital account convertibility. Advantages and Disadvantages Essential conditions of Globalization. Module 6 (8 hrs) Exchange rate : Exchange rate determination. Franchising. Mergers and Acquisitions and Joint ventures. Globalisation. Banks. Daniel P Sullivan International Business by Vyuptakesh Shalan 38 . Balance of trade and payments. Module 3 (10 hrs) Globalization/ MNCs and International Business : Meaning Definitions and Features. Sec B – Practical 1. Merits and Demerits. Richard M Hodgelts by John D Daniels. 4. Imports and exports. Causes for Disequilibrium’s and measures for rectification. Global Companies and TNC. Turnkey projects. Investment and Technology. Evolution of International business Reasons and Stages of internationalization. MNC. and Financing techniques. Module 4 (4 hrs) International Marketing Intelligence. Sources of Information International Marketing Information System Module 5 (8 hrs) Foreign Trade. Information required. Approaches and theories of International Business. EXIM Bank – functions and roles). 3. Licensing. with reference to Production. A book review A visit to an MNC Understand and present one emerging economy A critical Review on present issues in WTO Visit to a franchisee unit/ WOS/ JV Sec C – Articles Reference books: · International · International · International · International · International · Business Business Business Business Business by Justin Paul Environment the Text and cases by Sundaram & Black Text & Cases by Cherumilam by Alan M Rugman. Module 2 (12 hrs) Modes of Entering International Business. Regulations regarding imports and exports.SYLLABUS . Exporting. Globalization and India. Contract manufacturing – Manufacturing contract-Near Shoring. Other financial institutions focusing on exports (ECGC. Pass Through Certificates. Sources.Why study Consumer Behaviour. Treasury bills.M. Need. Pricing. Scope of Consumer Behaviour. Operational efficiency of mutual funds. Financial Securities Regulatory frame work of financial services-growth of financial services in India in Financial Markets Module 2 (12 hrs) Financial Services: Asset/ Fund based financial services : Lease Finance. Modes. Operational Profile of Indian Factoring. Factoring. Call Money – features. Theories of Consumer Behaviour Psychology of Consumer. constituents. Debt Market .Meaning. price determination. Mutual funds holders account.Bhole Indian financial System. Instruments. Investor Protection. Bonus shares. management Regulations regarding stock market trading. Debentures. Credit rating. structure of financial system. Delisting. Features . Regulatory requirement of Mutual funds. Factors Influencing Consumer Behaviour. 3. Types. Buyouts and Nurturing methods. Consumer credit scoring.Guruswamy Financial services and Market. Book Building. Mechanism. Types. Constituents. Participants. Hire Purchase Finance. Stock Exchange in India SEBI – Genesis. Merchant Bankers. features. Players. AMC. Stages. process. Speculations. Fortaiting. styles. Rights issue.risks on debt. Asset Securitization Sec B – Practical 1. Features. instruments profile.Functions. methods. types and functions. 4. Nature and Characteristics of consumers.V SEMESTER JU-CMS 5 BBA 6E1 : ELECTIVE – I 5 BBA 6E 1. Module 3 (8 hrs) Money Markets : Money Markets. Commercial Paper. Global and Indian credit agencies. Listing. Online Consumer Behaviour. functions. 39 . Mechanics.2 : CONSUMER BEHAVIOUR Sec A Module 1 (8 hrs) Introduction : Meaning and Definition . Process of Mutual funds.SYLLABUS . Venture Capital. nature of dealings. secondary debt market.Features.Khan · Market Financial services by Christine · Marketing of Financial Services by Advani · Financial services by Sharma 5 BBA 6E 1. Issue of shares. Gilt edged securities. 2. Organizational Buying Behaviour. Special Purpose Vehicle. Functions.repos and normal buy and sell Module 4 (16 hrs) Capital Markets: Capital Market.I. Certificate of Deposit. Take any one mutual fund and examine the various open ended and closed ended schemes offered Find out the rating procedure of any rating agency Visit a bank and collect the details of various housing loans offered by them Visit Bangalore Stock exchange and record the proceedings of trading Sec C – Articles Reference books: · FMS by Gordan & Natarajan · Financial services by Tony Martin Financial services and Market. Financial Assets. Advantages and Disadvantages.features. De-Mat-Services-Need and Operations Role of NSDL and CSDL Commodity Market – Genesis Module 5 (6hrs) Mutual Funds : Mutual Funds . Insider Trading. Module 6 (4 hrs) Securitization: Securitization – Meaning. Consumer Finance-Mechanics.1 : FINANCIAL MARKETS & SERVICES Sec A Module 1 (4 hrs) Financial System – An Overview: Financial System. Buyback. ) Entrepreneurial opportunities . business process outsourcing] in the early 21 century. Product Image. 2. Social Class and Purchase Decisions.e. Idea generation. Module 3 (8 hrs. Responsibilities of Consumers in India. Meaning and Definition of Social Class. Sub Culture. Culture. Select a region make a report on culture and the influence of culture on consumer behavior.3 : ENTREPRENEURSHIP & BUSINESS OPPORTUNITY Sec A Module 1 Business Opportunity Module 1 (12 hrs.Entrepreneurial process(1) identification and evaluation of the opportunity. Classification of Consumer Needs. Reference Groups. Types of Groups. Nature of Personality. Components of Social Class.) Work force shortages in developed economies. and (4) management of the resulting enterprise. Personal Values i. and assess the behavior of consumers and analyse them. Module 2 (8 hrs. Lifestyles. Lifestyle Concepts. Self and Self Image. Values. Identify a B 2 B business and study the buying decision. and entrepreneurial management.Transferring product meaning to other Cultures. E-Consumers and Consumer Behaviour. Motivational Directions.JU-CMS SYLLABUS .Himalaya Publications 5 BBA 6E 1. Indian and International Core Values. Principles of Learning.Cenage Learning · Consumer Behaviour in Indian Prospective by Suja R Nair. Module 4 (10 hrs) Consumer Attitudes. Module 4 (8 hrs. Consumer Protection. (3) determination of the required resources. (2) development of the business plan. Learning. Social Class & Culture: Meaning and Nature of Group Dynamics.Functions of Attitudes. Changing Attitudes through Communication. Case study related teaching 40 .V SEMESTER Module 2 (6 hrs) Consumer Perception and Learning : Perception. resource acquisition. Rights of Consumers. Rural sector. Sec C – Articles Reference books: · Consumer Behaviour by Blackwell. Family. Crosscultural Marketing Analysis. Consumer Spending and Economic Behaviour. Visit three retail outlets.) Entrepreneur opportunities in contemporary business environment [opportunities in net-work marketing. Factors affecting Reference Group Influence. Brand Switching Behaviour. Motivational Conflicts. Marketing Strategies. Types of Needs. Dynamics of Perception. opportunity recognition. franchising.The four Entrepreneurial Pitfalls (Peter Drucker). Personality and Lifestyle : Nature of Consumer Attitudes. India’s competitive advantage vis-à-vis other countries. 1st Edition – Cengage Learnin · Consumer Behaviour and Marketing Action by Assael. Family Decision Making. service. Consumer Relevant Groups. Self Image and Consumer Behaviour. The Dynamics of Motivation. Module 3 (6 hrs) Consumer Motivation and Values : Motivation as a psychological force. Applications of values to Consumer Behaviour. Sec B – Practical 1. 3. Brand Personality. Personality and Understanding Consumer Diversity. Learning Theories. Module 6 (8 hrs) Consumerism: Consumerism.Assessment . Module 5 (12 hrs) Influence of Group Dynamics.) Business opportunity in Asia The Growth Imperative. Children as Decision Makers. Agriculture. Opinion Leaders. Role and Functions of Family. 3. Determine preferred tool characteristics. Module 5 (7 hrs) Quality of Work Life : Meaning. Do you think such training really works explain your answer with a case study. Subjective three-step process:. Ergonomics. Development. Performance appraisal & OD. Chugh Publications. HRM & HRD. 2. Deming’s quality principles. Self esteem.1. Self Analysis. Career Management. BPRE. Flexible work patterns. TQM programs. Generate tool options lists for decision Module 6 (6 hrs. Employee burnout. Approaches to handling conflict. Employee guidance and counseling. Potential Scenarios for overall opportunity.SYLLABUS . Inevitable change Vs Planned change. Allahabad. Phases of organizational change. 2. Types of Opprotunity Assessment Tools. 2005 edition • Tandon B. Selecting an Opportunity Assessment Method.Publisher: Springer Author: Galindo 2009 5 BBA 6E 1. C: Environment and Entrepreneur. 01-Jan-2008 • Srivastava S. Coaching and mentoring. Self Awareness. Total quality training & development. Objectives. 3. Kaizen.” Analyze the statement with an example 41 .4 : HUMAN RESOURCE DEVELOPMENT (HRD) Sec A Module 1 Introduction to HRD : Definition. Knowledge Management : Definition. Discuss the role and contributions of HR sub functions for HRD? Retaining excellent performers especially at middle and the top level is one of the important challenges of today’s growing organisation. Sultan Chand and Sons. Behavioral modeling. 2006 edition • Discovering New Business Opportunities Allen & Unwin Australia Author: John W English. Organisational roles. coupled with the demands of the job.) Differences between developed markets and those in developing countries Case studies. References: • S Anil Kumar New Age International. Stress management practices. Process and techniques of HRD. Self efficacy. 5. Total quality HR strategies. Career development programs. Career Planning & Succession Planning. Sec B – Practical 1. Performance improvement plan. Making organizational roles effective. New Delhi. 4. How can HRD efforts contribute to retention? Many companies spend considerable time and money on training on inter personal skills. OCTAPACE model of climate survey. can lead to emotional imbalances that are collectively labeled stress.Review high-level needs. Essentials of knowledge management.) Business opportunity in emerging economies. Goals and objectives of Knowledge Management. Job stress. Babette Moate 2009 • Entrepreneurship And Business. (6 Hrs) Module 2 (10 Hrs) HRD as a facilitator of change : Change management – Personal change.V SEMESTER JU-CMS Module 5 (8 hrs. Empowerment. and Characteristics of empowered organizations.B: A Practical Guide to Industrial Entrepreneurs. Organizational transformation. Techniques used in improving QWL. Module 6 (9 hrs) Contribution of OB to HRD: Conflict management. Types of knowledge. Significance & objectives. As a HR manager of a company develop the key QWL activities to retain the best talents of your company “The pressures of modern life. Module 4 (10 hrs) Total Quality Management : Quality circle programs. Process factors of HRD Module 3 (8 Hrs) HRD : Innovative HRD practices in training. R.R.Udai Pareek · Human resource management JOHN P WILSON second edition kogan page · Personnel management P. Rao · Training Instruments in HRD & OD.JU-CMS SYLLABUS . Nair & T.V SEMESTER Sec C – Articles Reference books: · Managing Human Resources : Bohlander & Snell · Excellence through HRD –M. SUBHA RAO himalaya publishers · Human resource management practice MICHAEL ARMSTRONG 10TH EDITION kogan page · Human resource management VSP RAO second edition 42 .V. Business to Business Marketing. International Parity Conditions. different positions. Foreign currency convertible bonds. Yankee bonds. Short term borrowing & investment. Segmentation. Different Purchasing Power Parity. Euro currency market.V SEMESTER JU-CMS 5 BBA 7E2 : ELECTIVE – II 5 BBA 7E2. 3. American depository receipts. Information for management decision. Different modes. Module 5 (16 hrs) Management of Funds : International capital Asset pricing model. Exchange rate agreements and forward exchange agreements. 2. forward. Relationship Marketing. options on futures. International Monetary Fund (IMF. Module 3 Integrated Marketing : Service extension. Foreign Equity investment.SYLLABUS . Risk and Return. 4. Foreign trade financing. EMU). Exchange rate regimes and the foreign Exchange market in India. Transaction Exposure. Types of transactions spot. Marketing ethics. Political. Write a detailed note on the constitution and functioning of International Monetary Fund. Relative. Exchange rate. Currency options in India. Euro bond market. 5. Types of Data. NRI investments. Structure and Investments. Module 2 (10 hrs) International Risk management : Types of Risk. Managing Risk. swaps. Green Marketing. Module 3 (14 hrs) Foreign Exchange Rates : Structure of Foreign Exchange market. forwards. Module 4 (12 hrs) Investments : Foreign direct investments. (8 hrs) 43 . hedging and speculation. Commercial.1 : INTERNATIONAL FINANCE Sec A Module 1 (8 hrs) Introduction : Meaning Issues involved in International Business and Finance. Balance of payments. NRE. Exchange rate quotations and Arbitrage. Option pricing models. International portfolio management. International capital budgeting. Visit any partnership business and report on the management of their working capital. multiple currency bonds. Management of cash and other assets including working capital Sec B – Practical 1. Exposure. Module 2 (8 hrs) Context of Marketing : Consumerism.2 : MARKETING IN PRACTICE Sec A Module 1 (8 hrs) Marketing System : Systems view of marketing. Write a detailed note on currency swaps. Absolute. Visit a bank and find out the different investment options available for non resident Indians. Translation Exposure and operating. foreign equity investment. Transfer pricing. Forward spread agreements. Internal Marketing. Exchange control restrictions on remittances. Introduction to development of marketing plan. Sec C – Articles Reference books: · International Rate forex policy by Mittal · Finance of foreign trade & forex by Venkatram · Finance of foreign trade & forex by Chowdary · International Finance by Srivatsava 5 BBA 7E2. targeting & positioning. What do you understand by American Depository Receipts and Global Depository Receipts. Inflation rate and Interest rate fluctuations. Information & Communications Technology (ICT). External commercial borrowing. Building & Development relationships. (8hrs) Module 4 Marketing Information Systems : Information system. Social Marketing. Visit any one office of a Radio. · Advertising and Promotion: An IMC Approach by shimp. Newspaper. NRI Investment Approval.) Modernization & Training Policies : Quality Certification Schemes (ISO-9000). Module 6 Marketing Plan (8 hrs) Sec B – Practical 1.) Small Scale Industries : Regulation and policies – SSI.) SSI regulations : FDI approval. 1st Edition. Employment of Children . Cengage Learning 1ST edition. Employment provident Fund Act. Handicrafts. Marketing presentation.Government policies and schemes. Approaches and Applications by Wimmer. Do a survey on the impact of consumerism and present a report. De. Price & Purchase Preference Policy . 5 BBA 7E2. Employee stock option Act.Article References : • Small Business Entrepreneurship by Anil Sood. Cottage & Village Industries.Imports & Exports.National awards for SSI. Procedure. Foreign Exchange Regulation. SSI Registration. Marketing Budgets & schedules. Khadi & Handlooms -Development of Backward Areas Schemes -Prime Minister’s Rozgar Yozna -Self Employment Scheme for Educated Unemployed .registration (brief) Module 3 (8 hrs.3 : ENTREPRENEURIAL START-UP Module 1 Start ups: The process of setting up a small business: Preliminary Check List and feasibility aspects of a business (12 hrs. Write a report on it in Detail. Application for the Reimbursement of Certification Charges for acquiring ISO-9000 Certification (or its equivalent) Energy & Environment:· Policies Pollution & Control Measures -Environmental Control Schemes Pollution Control Schemes -Energy Conservation Schemes Alternative Energy Use Schemes Sec B . Income tax. Sec C – Articles Reference books: · Internet Marketing by Roberts.Exclusively reserved items in India. Module 4 (8 hrs. Sales tax.Objectives and benefits.) Policies -Licensing Policy –Trade Policy . Schemes -Single Window Scheme.define. Provisional Registration. Television media and find out how they work on advertising concepts.) Module 2 (8 hrs. Negotiations. Module 5 (8 hrs. Environmental Regulation.second edition • Entrepreneurship and Small Business Management by Dr C B Gupta and Dr S. Excise Duty. 3. 2. · Mass Media Research: Processes.Assistance to SC/ST Entrepreneurs Module 6 (6 hrs. Land use regulation. 7th Edition.S Khanka first edition • Starting a business from Home by Colin Barrow – second edition • Starting a Successful Business by Michael Morris by seventh edition 44 .V SEMESTER Module 5 (10 hrs) Skills for Marketing : Managing marketing projects.Rehabilitation of Sick Units.Practical Sec C . The minimum wage Act. Permanent Registration.JU-CMS SYLLABUS . workers compensation Act. Prepare a Marketing Plan selecting a product or service. Quality standard.) Priority Sector Policies: Policy for Tiny Sector. Cengage Learning. HRM practices in different countries-Japan. Types of Global organizations. Consequences of diversity. Bring out the effects that different component of the cultural environment can have on HRM in an international firm. 4. Diversity management for Competitive Advantage Discrimination and reverse discrimination. Research on various social security measures followed by different MNC’s In what ways would a role of a manager working in a less developed country differ from that of a manager in a developed western economy. Debate on the topic “Outsourcing –boon or bane-for core HR functions and its affects on the country” Sec C – Articles Reference books : · IHRM by Peter.-Evans · International HRM Hugh Scullion. HR issues in MNCs. developing international staff and multi national team. E. Skills for expatriate manager. Corporate social responsibility. Challenges for diversity management Module 6 (9 hrs) Issues. Regional alliances. Explains with examples. outsourcing. J. Problems of performance appraisal. UK. Randall. Denice . Global HRP. 2. Domestic versus International HRM Module 2 (10 hrs) Staffing Global Assignment : Factors affecting Global HR management. Issues in supply of International human resource. Global economic interdependence. Regional integration-EU. Recruitment practices. Key issues in international labour relations. Labour unions & international labour relations. 5. Module 4 (9 hrs) International Compensation : Factors affecting international compensation. Who should appraise. Reasons for diversity management. Issues in selection. Criteria for appraising international employees. Repatriation Module 3 (7 hrs) Performance Management : Areas to be appraised. 3. Sec B – Practical 1. India & China. Government regulations regarding compensation. Demographics. John Jackson · The Global challenge: Frame work for International HRM. NAFTA. Assuming you accepted a foreign job what should be the content of the pre-departure training for you and your family. · Managing Human Resources By Bohlander. Global market approach. Middle East. Balance sheet Approach. Subba Rao · HRM By Robert Mathis. expatriate managers. Concept of Expatriate. Components of international compensation. SUBHA RAO Himalaya Publishers · Human resource management practice MICHAEL ARMSTRONG 10TH EDITION kogan page · Human resource management VSP RAO second edition\ 45 . Dowling. Systems of performance appraisal.SYLLABUS . Adjusting performance criteria. USA. Methods of managing diversity.4 : INTERNATIONAL HRM Sec A Module 1 (8 hrs) Globalisation of Business & HR : Global population change. Module 5 (12 hrs) Global Employee Relations : The role of union. Snell · International HRM By P.V SEMESTER JU-CMS 5 BBA 7E2. Expatriate support & Development. Pre departure orientation and training. Margarel Linehan · Human resource management JOHN P WILSON second edition kogan · Personnel management P. Making performance appraisal effective. India. Welch. Tax concerns. Turkey. Executive nationality staffing policy. Design a training programme for the same. Challenges & Latest Trends in I HRM : Managing people in an international context. Definition of global HRM. Benchmarking. Business policies. Retrenchment. structure to strategy. Data Vs Information. Objective. TOWS matrix. Implementation control. Goals. MIS and other academic disciplines. Strategic alliance. Environmental scanning. objectives and strategy to Strategic plan Module 3 (15 hrs) External Environmental analysis of Business : Definition.hierarchy. steps in implementation. Aswathappa and G. developing & communicating policies. Hoskisson · Business policy and Strategic Management – Lawrence Jannch and William Glueck · Strategic Management – Alex Miller (6 BBA 2) MANAGEMENT INFORMATION SYSTEM Sec A Module 1 (10 hrs) An Overview of Management Information Systems : Introduction to : Management Information Systems. BCG matrix. Focus. Strategically important components. Essentials of effective control system. Scheduling. Matching. Competitive Analysis-Porters 5 force model-6th force. Grand strategiesStability. Implementation issues. Differentiation. Need for MIS.Approaches to strategic decision making process. Characteristics and Value of data & Information. Operational control-Budgeting. 46 . Mc Kinsey’s 7s Model. special Alert control. Diversification. MIS architecture. Characteristics. Annual objectives. Capability & competitive position. Balanced score card. Strategic surveillance.JU-CMS SYLLABUS . Merging strategic vision. Pitfalls in strategic management.Low cost. SWOT analysis. Mergers & acquisition strategy. Internal analysis : Analysis of company’s resources. Reddy · Business Policy & Strategic Management by Kasim · Business Environment for strategic management – K. Strategic Group.VI SEMESTER (6 BBA 1) STRATEGIC MANAGEMENT Sec A Module 1 (8 hrs) Introduction to Strategic Management : Conceptual framework-Definition and meaning. Sudarshan Reddy · Strategic Management by M. Jeyarathnam · Strategic Management – Hitt. Building core competencies. Institutionalizing strategy. A model of strategic management process. Ireland. Module 4 (8 hrs) Generic competitive strategy. Importance of Information. Value chain analysis. Module 5 (12 hrs) Strategic Implementation : Operationalising strategy. Developing functional strategies. Sec B – Practical Study the collapse of “ENRON” making use of SWOT analysis and competitor analysis Study HP – Compaq merger and make a presentation on changed organizational structure and practices Analyse the case study of Ranbaxy from the perspective of succession planning Identify the strategies adopted by South West Airlines Study the product / services of TVS group make observation of company’s diversification strategy Sec C – Articles Reference Books : · Strategic Management Theory by Hills & Jones · Strategic Management by Appanaiah. Strategists and their role in strategic management Module 2 (8 hrs) Strategy Formulation-Developing strategic vision & mission for a company. Techniques of strategic control. International Environment. Leadership & culture. Industry Analysis-Industry’s dominant economic features. Limitations of information. KSF. Strategic intent. MIS evolution.Premise control. Module 6 (8 hrs) Strategic control & evaluation : Function of strategic control. Growth/Expansion.. Relevance. Macro Environmental forces-PESTELD. Changing Organizational culture. Module 4 (12 hrs) Transaction Processing and Support Systems : Transaction Processing Systems. 4. Structural Change. Information Systems for planning and Control. Importance of Information in decision making and Problem solving. Managing Information Resources. Module 3 (10 hrs) Role of MIS in an organisation : Competitive force model. Control and Audit of Information Systems Sec B – Practical 1. Expert Systems. Other Models of Decision making Process.Tata Mc Graw Hill · Management Information system – Managing the Digital firm by Laudon & Laudon · Information system management in practice by Mc Nurilin Sprague – Pearson Education · Principles of Information systems. Use Microsoft Excel/Access to develop similar business functional reports by referring to the field study reports and provide solutions to problems given using What-if-analysis and goal-seeking-analysis. Identify how managers make decisions on using MIS. knowledge Management Systems. Security and Control: Artificial Intelligence. Graphs and Reports.Tata Mc Graw Hill · Management Information system by Haag. Decision Support Systems. Business process reengineering : Process of BPR. What is Decision Making and its Components. 2.a managerial approach by Ralph M Stair (6 BBA 3) INCOME TAX .VI SEMESTER JU-CMS Module 2 (10 hrs) Management Process and Information Systems for Planning. Control and Decision Making : Management Levels. Office Automation Systems. Module 5 (5 hrs) Functional Information Systems : Production Information Systems.II Sec A Module 1 (15 hrs) Profits and gains from Business or Profession : Problems on business relating to sole trader only and problems on profession relating to Chartered accountant. System Approach to problems solving. Financial Information Systems. Advocate and Doctor Module 2 Capital Gains: Theory and problems including exemptions u/s 54 (10 hrs) Module 3 Income from other sources including problems (10 hrs) Module 4 Deductions from Gross Total Income (Provision relating to individuals) (7 hrs) Module 5 Set off and Carry forward of losses ( 5 hrs) Module 6 Computation of the total Income and tax liability including tax rebate (8 hrs) 47 . Process of changing organizational culture. Mecubbrey · Information system by Lucas . Marketing Information Systems. Sec C – Articles Reference books : · Management Information system by O’Brien Marakas. Human Resource Information Systems Module 6 (5 hrs) Information Resource Management. Information system – structure relationship. Case reading. Cumming.SYLLABUS . Executive Information Systems. Process control systems. Types of Decisions. 3. Strategic role of MIS. Group decision support systems. Information Security and Cyber Laws. Field Visit and Practical work Case study reading and discussion Field visit to a manufacturing organization and examining the various MIS reports and thereby to grasp the method of use of MIS in business functional areas. Value Chain. Credit Control methods. Types of Assessments and Rectifications of mistakes.C. Rudramurthy. Risk Management and Control (6 hrs) Sec B – Practical 1. Insurance Companies in India Module 6 Understanding Risk. Banking industry after 1991 Module 3 (8 hrs) Paying Banker. Nationalization of Banks. (10 hrs) Module 2 (8 hrs) Indian Banking : RBI.V S Gopal & Sumati Gopal · Legal aspects of Insurance by P K Gupta · Fundamentals of Insurance by P K Gupta · Banking Theory . Powers and Functions. Recovery of Tax and Refunds Sec B – Practical 1. Insurance Marketing and Insurance Intermediaries. Banks in India. Meaning and nature of Insurance business. dishonour of Cheques – grounds – payments of Cheques and other instruments Module 4 (8 hrs) Collecting Banker . protection to the banker under negotiable instruments act.Law & Practice by S Gurusamy · Elements of Banking & Insurance by Bhatia & Others · Banking Theory & Practice by Gordon & Natarajan 48 . 5. Mehrothra · Income tax by Dr vinod. Types of customers in brief Module 5 (10 hrs) Introduction to Insurance. 2. Privatization of Insurance Business in India. 3. Types of banking. Harisha · Income tax by H.collection of Cheques and other instruments.VI SEMESTER Module 7 (5 hrs) Income Tax Authorities : A brief discussion on Income tax officer and powers and functions.payment of Cheques & protection to the paying banker. Concepts of Insurance and Insurance Documents. Classification of Insurance and Reinsurance. Draw an organizational chart of IT authorities List at least five cases in detail recently tried by the Supreme Court of India Sec C – Articles Reference books : · Income tax by Satyaprasad. Powers and functions. A visit to a bank/ Insurance company An analysis on the customer satisfaction of a bank /Insurance company Study Products and services and compare between a private and a public sector bank Analyze a balance sheet of a bank One presentation on the Financial crisis. Commissioner of Income tax. Procure Income Tax return (prescribed form) complete with imaginary figures. IRDA. NPA. Functions of banks. 2. K Singhania & Monica Singhania · Law & Practice of Income Tax by Gaur & Narang (6 BBA 4) BANKING & INSURANCE Sec A Module 1 Introduction to Banking : Types of Banks. 3.US subprime-2008 or South East Asian crisis of the 90’s Sec C – Articles Reference books: · Principles and Practice of Banking and Insurance by . Central Board of Direct taxes. different types of Endorsement. 4. Endorsement on Cheques.JU-CMS SYLLABUS . Module 2 Financial markets . Write a short note on mathematics of finance. Future Value. Equity Valuation. security and non security forms of investment. Meet a financial planner/practitioner and collect a portfolio that he has created. Dominant & efficient portfolio. LIC realestate. Asset allocation decision. Adverting in India and abroad. Module 5 Portfolio mathematics of Financial Evaluation. Gilt-edged securities. 5. Functions of asset management companies. discounting. Law. types. Financial and Non financial forms of investments. Mutual Funds. Safety and security of Funds. concepts of investment. 2.12. He plans to enjoy his retired life and not to work anymore. morality in relation to advertising. 3. Definitions of risk for portfolios. Form of Return. Determination of corner portfolio. Planning advertising Campaigns. Liquidity.major players involved and instruments in secondary market . Performance measurement and return attribution for portfolios. Sec B – Practical 1. annuities. ethics. FD.2 : ADVERTISING & MEDIA MANAGEMENT Sec A Module 1 (10 hrs) Introduction to Advertising: Introduction. Evolutions of advertising. factors influencing selection of investments. Tax considerations.primary and secondary markets . As a financial planner how would you create a portfolio for Mr. Stock market guidelines on primary and secondary markets. Sec C – Articles Reference books: · SAPM by Avadhani · SAPM by Bhalla · SAPM by Punitavati Pandian Managing Investments by Prasanna Chandra 6 BBA 5E3. bonds comestible & hybrid securities.1 : SECURITY ANALYSIS & PORTFOLIO MANAGEMENT Sec A Module 1 Introduction.5000 pm. Investment methods. Umesh and wife is around Rs. Simple diversification. performance evaluation of mutual funds. Umesh. 58 years old has retired as Government Officer from the department of Social Welfare. Module 3 Modern Portfolio theory : Markowitz diversification model. Active and passive strategies & formula plans in portfolio revision. 4. trading and settlement procedures at NSE & BSE. objectives of Financial Investment. compounding. 49 . Bond Valuation. Role of advertising in modern society. Module 6 Forms of Investments: Shares / Debenture. Returns. Risk. Portfolio revision. Single factor and multifactor models of risk. Visit stock exchange and make a report on the trading activity.SYLLABUS . Changing concept of advertising: Nature and scope of Advertising. He has his own flat but the medical expenses of Mr. Capital Asset pricing model. Sharpe single index model. present value and yield calculations.VI SEMESTER JU-CMS 6 BBA 5E3 : ELECTIVE – III 6 BBA 5E3. International Diversification Module 4 Portfolio performance evaluation.. Definitions of risk for individual securities. He has received cash emoluments of Rs.Umesh. PF. Sharp & Trey nor & Jensen’s measure. capital Appreciation.7. Write a detailed note on different open ended and close ended mutual funds in India.000. Sources of investment information -investment instruments. Mr.Socio and economic impact of advertising. Arbitrary pricing model. The use of derivatives in Portfolio management. Process of portfolio management.Functions of stock exchanges. UTI. services. Government sources Business expansion Scheme funds. Mutual Funds – Meaning types and operations. Chunawalla. Media Buying and Organisation. Advertising and society. Role of computer in advertising. Types and Funding stages. Other functions of advertising. Communication Process. Sharma and Singh. Derivates 50 . Himalaya Publishing House. Deceptive advertising. Some typical and Agency problems. evaluating advertising –research. Venture Capital as source of Finance. Factoring Module 5 (8 hrs) International Financial Markets: Foreign Exchange Markets – Meaning. 6 BBA 5E3. and departments: Client agency relationship. Lawsuits. The advertising Plan. Remedies. O’Guinn. Advertising and competition. different methods. organization. The concepts of entrepreneurial finance and its difference to traditional corporate finance. Media Option Decisions. Determining Deceptive Advertising research. Advertising Regulations. Effects on values and lifestyles. Venture Capital in India Module 4 (8 hrs) Sources of Finance: Initial Public Offerings. setting media Budget.3 : FINANCE FOR ENTREPRENEURSHIP Sec A Module 1 (8 hrs) Introduction to the field of entrepreneurial finance. • ‘Advertising: Planning and Implementation’. Depository Receipts. Bank Financing. Public Services. Competitors. Types of Foreign Exchange Rates. Myers & Aaker. S. Hire Purchase Finance. Financial and Industrial (6 hrs) Module 3 (10 hrs) Advertising Planning & Decision Making: Planning Framework. Economic effects of advertising. PHI Learning Pvt. Edition 2004. self regulations. 2. Options. Arbitrage. Module 6 (10 hrs) Media Strategy: Role of Media. Module 5 (16 hours) Advertising Budget & Regulation: Plans. Cengage Learning. Create a print advertisement for a product or service. Process. Media vehicle decision. Forward. Swaps. publicity. 5th Edition.sales promotion. Determine the financing needs of an entrepreneurial firm. Types of Media. Batra. PHI Learning Private Limited. identifying prospects. Concepts of Financial Markets Module 2 (10 hrs) Financial Intermediaries: Merchant Banks. Edition 2004. Scheduling and Timing Decisions. personal selling . Stimulating & expanding demand . Ad Appeals. the advertising budget. Lease Finance and NBFCs. Sec B – Practical 1. functions. • ‘Advertising & Integrated Brand Promotion’. Sec C – Articles Reference Books: • ‘Advertising: An Introductory Text’.A. Futures. Select any 5 advertisement and evaluate them on the basis of strengths and weaknesses. facilitating agencies. • ‘Advertising Management’. budgeting decision roles. Ltd. Marketing strategy and Situational analysis. sales objectives and task all you can afford comparative parity and incremental concept. Institutional. Hedging. Marketing Plan.VI SEMESTER Module 2 Types of Advertising: Types of advertising.JU-CMS SYLLABUS . Origin development of the agency. Module 3 (6 hrs) Venture Capital Funding: Meaning of Venture Capital. India. Media Research and advertising Decisions. Ethical and social dimension of advertising. DAGMAR approach. Product. Module 4 (10 hrs) Advertising Agency: Advertising Agency. structure. determination of amount of gratuity Module 4 (10 hrs) ESI Act. wages in kind. Natarajan K · Financial market & Services by I B Bhole · Financial Services & Market by Guruswamy · Marketing of Financial services by Advani V K · Financial Services by Tony Martin 6 BBA 5E3.project planning . Module 2 (8 hrs) Minimum Wages Act-1948 : Short tile & extent. penalties: punishment for false statement. definitions.project report . 4. Short title & extent. work on or near machinery in motion. continuance of payment of maternity benefits in some cases. definitions. Right to payment for maternity benefit. recent amendments.project appraisal . identification project formulation . Leave for miscarriage. overcrowding. payment of gratuity. Procedure for fixing and revising minimum wages. Artificial humidification. Break even analysis .Profitability analysis social cost . definitions. dependents benefits. leave for illness arising out of pregnancy /delivery/premature birth of child etc. compulsory insurance.VI SEMESTER JU-CMS Module 6 (10 hrs) Financial Analysis: Concept of project and classification of project. responsibility for payment of wages: fixation of wage period: Time of payment of wages: mode of payment: deduction from wages for absence from duty. ventilation. Payment of Wages act-1936 : Short tile & extent. presumptions as to accidents arising in course of employment. Fixing of minimum rate of wages. Working hours for adults.social cost benefit analysis . For service rendered. continuous service. method of payment. general provision as to payment of contributions. and nursing breaks. contributions:-who is to be insured. 2.financial analysis and project financing. disposal of waste. overtime. definitions.project design . drinking water.sickness benefit. benefits.4 : LABOUR LAWS Sec A Module 1 (8 hrs) Factories Act 1948. principal employer to pay contributions in the first instance. Penalty for offences: payment of un disbursed wages in case of death Module 3 (8 hrs) Employee’s provident fund and miscellaneous provisions Act 1952 Short tile & extent. employee deposit inked insurance scheme Payment of Gratuity act 1972 : Short tile & extent. maternity benefit. recovery of advances and loans: maintains of registers and records. employment Provident fund scheme. Maternity Benefit act 1961 : Short tile & definitions and applications.Benefit analysis Budget and planning process Sec B – Practical 1. disablement benefit.SYLLABUS . medical benefits. dust and fume. Fixing hours a normal working. A study of NBFC’s providing loans to Entrepreneurs A visit and submit report OTC (Over the Counter Exchange) A case study on Factoring Financial startup Business plan Sec C – Articles and Case study Reference books : · Financial Market & Services by Gordan . punishment for failure to pay contributions and prosecutions. Financial analysis. payment for minimum rate of wages.Investment process. women prohibited during certain period. Safety: Fencing of machinery. Definitions Health-cleanliness.1948 : Short tile & extent. employment for work by. Annual leave with wages. damage or loss. toilets. lighting. 51 . safety officer. 3. Employee pension scheme. Employment of young persons on dangerous machines.profitability appraisal . definitions. spittoons. Conciliation officers. 3.V.Subba Rao – Essentials of HRM and Industrial relations · Dr M. Saravanavelu & R. 2. Works committee.JU-CMS SYLLABUS . Board of conciliation. Adjudication. A Charles & Kannappan . set on and set off allocable surplus. definition. time limit for payment of bonus. Etc.M Sarma · Industrial Law by P. Court of inquiry.. Industrial tribunal.VI SEMESTER Module 5 (8 hrs) Payment of bonus Act 1965 : Short tile & extent. Rangarajan · Labour Laws by Sarin Chawla & Garg Sharma 52 . Module 6 (8 hrs) Industrial Dispute Act 1947 : Short tile & extent. Sec C – Articles Reference books: · P. Simon George – Industrial Relations & Personnel management · Myers . Dismissal. Labour Courts. Eligibility for bonus. payment of minimum and maximum bonus.Industrial Relations in India. setting up of grievance settlement authorities and reference of certain individual disputes to such authorities. Visit any factory and find out the procedure followed under Payment of Bonus · · Payment of Gratuity · Maternity Benefit Visit any industry and find out the impact of Trade union Organization with employer and employee groups Visit any organization and based on the data collected analyze the working conditions of women employees highlighting any related issues Discuss various measures undertaken to successfully resolve dispute of workers. 4. 5.L Malik · Labour Laws by P. Pylee & A. Sec B – Practical 1. · Reshma Arora -Labour Law · Aspects of Labour welfare and social security by A. of an Individual workmen to be deemed to be an Industrial Dispute. National tribunals. Visit any factory and analyze the Health and welfare and safety measures followed. definition. Disqualification for bonus. classification of variances-material. (8 hrs) Module 4 (12 hrs) Standard Costing : Meaning. Transition from Domestic to Global Marketing. Multilateral and Geographical Grouping. problems on different techniques of financial statement analysis.Articles Books for reference • CFA by Jain and Narang • CFA by Jawaharlal • CFA by Shashi K Gupta • Financial statement analysis by Gupta R. International Product Life Cycle. Product Modification for Global Markets. Analyzing Product Components for Adaptation.VI SEMESTER JU-CMS 6 BBA 6E4 : ELECTIVE – IV 6 BBA 6E4. Japan. horizontal and vertical analysis. World Product Mandates.2 : GLOBAL MARKETING Sec. objectives.1 : FINANCIAL ANALYSIS & PLANNING Section . Module 3 Reading financial statements with the help of ratios. labour and overhead (problems on material and labour only). Section . projected income statement and balance sheet-formula method of forecasting. America. Module 3 (8 hrs) Global Product Decisions : Global Product Management. Marketing in International Regions. China Asia Pacific. Legal.C . (6 hrs) Module 7 (6 hrs) Internal communication within the finance department and from finance department to top management including report writing. Recent Trends in Global Marketing. Political. Standardization Vs Differentiation. New Product Development for Global Markets. interim financial statements. Section .B Skill development Select published accounts of any public limited company and analyze the financial strength and weakness with the help of financial tools for analysis. objective.A Module 1 (8 hrs) Introduction to Global Marketing: Meaning. Marketing Research. Module 5 (12 hrs) Strategic Cost Management : Meaning. Economic. decision making-make or buy. methods of financial forecasting. Module 2 (10 hrs) Financial statement analysis: Tools of analysis. Assessing Market Opportunities. Differences and Similarities between Domestic and Global Marketing. emphasizing more on analysis. Export. Techniques of financial statement analysis. Financial Environment. Challenges of Global Marketing. importance of financial statements. theories of forecasting. addition or deletion of products-with or without key factors (problems on above). Global Cultural Environment and Buying Behavior.L • Financial statements by kennedy D Riralph 6 BBA 6E4. Module 6 Business forecasting: Meaning. Joint Ventures.A Module 1 (6 hrs) Introduction to financial statements. Global Segmentation and Positioning. Market Entry Strategies. Accept or reject foreign order. Module 2 (8 hrs) Global Marketing Environment : Global marketing Environment. Scope of Global Marketing. Direct Investments. profitable product mix.GAAP. Third World Countries. Cultural. 53 .SYLLABUS . objectives. Europe. types. importance of marginal costing. Global Retail Strategies. Biztantra Publications. Targeting and Positioning Strategies: Segmentation. · ‘Global Marketing Management’.Practical 1. Neeta Boporikar. Marketing in the entrepreneurial era. Consumerism. Core Concept of RM. Positioning strategies for existing and new products. Czinkota. Product Classification and opportunity recognition in SMEs.JU-CMS SYLLABUS . perceptual mapping. Benefits of franchising. Six-Markets Model of RM. India.New Product Development-Product Life Cycle(PLC). Dumping. Organisational Products. How many different types of soft drink packages are there (in terms of size form etc. Entrepreneurial marketing Strategies. David Hennessey. Distribution Channel. Channel Choice. Sales Promotion in International Markets. International Advertising. Virtual Value Chain Vs Physical Value Chain. Steps in establishing a franchise. Marketing Planning in Small Business: Implication of Marketing Planning. Go to the soft drink section of a supermarket. Sales Promotion. Distribution.B2B Marketing offering in SMEs. Movement of goods across frontiers. Current trends of RM. Implication for SME Marketing— Levels of Products. Transfer Pricing. Issues affecting the success or failure of a Franchise. · ‘International’ Marketing. Pricing Strategies. Advertisement. Global Retail Customers. Franchising.B2C Marketing offering in SMEs. Personal Selling in Global markets. International Pricing Approaches. Components of Marketing Concepts for Entrepreneurs. Global Retailing Companies. Keegan. Levels of Consumer Decision Making (CDM). Public Relations in Global Marketing. Global Channel Design. Factors affecting Consumer Behaviour.3 : MARKETING FOR ENTREPRENEURSHIP Sec A Module 1 (6 hrs) Entrepreneurship Marketing: Overview of marketing. Understanding the Environment-External Environmental Influences. Edition 2009 Himalaya Publishing House. Retail Internationalization. Consumer loyalty.VI SEMESTER Module 4 (8 hrs) Global Pricing Decisions : Global Pricing Framework. Consumer Products . Module 5 (12 hrs) Relationship Marketing and Networks in Entrepreneurship: Introduction. 2. Entrepreneurial marketing behaviour. Cengage Learning. Global Retail Buying. Kinds of Consuming Entities. Product. Targeting. Positioning. Select an international Region and do a study on International marketing and cross cultural management. Internet Marketing. Sec – B. Consumer Purchase Decision Process. 7th Edition. 2008 Edition. Module 6 (8 hrs) Global promotion decisions: Promotions. Sec C – Articles Reference Books: · ‘Global Strategic Management’. Networks for Entrepreneurial RM. Module 2 (10 hrs) Market Segmentation. Personal Selling and Publicity/PR. Parallel Distribution. PHI Learning Private Limited. Marketing Problems of SMEs. Price Discrimination. Pricing and Pricing related issues in SMEs. Pricing Objectives. Re-positioning.Managing Diffusion. Consumer Rights. Definition of Entrepreneurial Marketing. Contents of a Marketing Plan 54 . Foreign Exchange Consideration. Importance of Marketing in Entrepreneurship. · ‘Global Marketing Strategies’. Target Marketing Strategies. International Distribution System. Bases for Segmenting Consumer and Industrial Markets. Global Market Intermediaries. Module 5 (10 hrs) Global Distribution Management: Global Logistics Management. 6 BBA 6E4.Product Management. INCO TERMS. Marketing Communication for SME. Module 4 (14 hrs) Principle and Practice of Ps: Introduction. Module 3 (10 hrs) Consumer Behaviour in entrepreneurship marketing: Introduction to Consumer Behaviour. Jean-Pierre Jeannet & H.) Compare the forms of Indian package and international package of the product. Factors influencing compensation. 5. 6 BBA 6E4. • Marketing for Entrepreneurs. Select an entrepreneur and submit a report on the internal marketing strategies adopted. Wage determination process. Frederick G Crane. 55 . Techniques.Incentive pay Plans : Basic concepts of incentives. SMEs and Service marketing. Sonny Nwankwo and Ayantunji Gbadamosi. London and New York. Limitation of incentive plans. Conduct survey on different organizations and analyze how compensation is an effective retention strategy. Module 3 (8 hrs) Determining the salary structure .4 :COMPENSATION MANAGEMENT Sec A Module 1 (5 hrs) Introduction to Compensation : Concept. Sec C – Articles Reference books: • Entrepreneurship Marketing-Principles and Practice of SME Marketing. Module 6 (10 hrs) P4P. Internal and external equity in compensation. Inc • ‘Marketing Management’. Recent Trends in compensation management : Compensation & reward system. Individual and group incentive system. Legal aspects of Compensation Module 4 (8 hrs) Job Evaluation System : Introduction. Compensation as cost cutting strategy. Discuss. InfoTech enterprises ltd. Strategy based compensation program . 3. Process of Job evaluation. Job evaluation & Performance Appraisal. Objectives. Types of wage incentive plan.Compensation as retention strategy. Prepare a Marketing Plan selecting an SME. Wage differentials.Kotler P. 3. The company wishes to employee a high quality workforce capable of responding to a competitive business environment. Objectives.Concepts and Application for New ventures. 2. Sage Publications. Recent trends in Compensation. Methods of wage fixation. Conduct a research on consumer behaviour and submit a report. Elements of Internal Marketing. Fringe benefits. Definition. Implementing Service Excellence Sec B – Practical 1. Suggest different compensation objectives to match InfoTech business goals. New York. 4.The wage mix : Designing compensation system.VI SEMESTER JU-CMS Module 6 (8 hrs) Internal Marketing and Service Excellence in SMEs: Introduction. Significance. How can you ensure a win-win compensation. Essentials of success of Job Evaluation Program. design without adding to the HR cost? Substantiate with an example Discuss the impact of Performance appraisal on Compensation One expert argues that external equity should always be the primary concern in the compensation. Routledge. Pearson Education. has 4000 employees and wishes to develop a compensation policy in all its divisions i) Engineering design services i) Geographical information system I ii) Software development and services to correspond to its dynamic business strategy. Definition. limitations of Job Evaluation Program Module 5 (6 hrs) Wage & Salary Administration : Concept of wages. Service Quality. noting that it attracts the best employees and prevents the top performers from leaving. Internal Marketing.SYLLABUS . Benchmarking the compensation program. Module 2 (9 hrs) Strategic Compensation Planning : Importance of aligning compensation strategy with business strategy. components of compensation. Sec B – Practical 1. 2. Compensation Management · Managing Human Resource by Bohlander Snell · Human Resource Management by Deepak Kumar Bhattacharya · Human Resource Management by VPN Rao · Human resource Management by Gary Dessler (6 BBA 7) PROJECT Project Report and Viva-Voce 56 .JU-CMS Sec C – Articles Reference Books: · M Sharma.Compensation Management and Labour Legislation · Dr Kanchan Bhatia. Bachelor of Business Administration from Jain University .Association of Chartered Certified Accountants (ACCA). (Govt.Bachelor of Business Administration from Jain University .Investment Operations Certificate (IOC) from Chartered Institute for Securities & Investment. Under the Dual Program you can choose from the following areas of specialization: DUAL PROGRAMME (AN OVERVIEW) PRACTICAL FINANCE • BBA + Fellow Chartered Financial Practitioner (FChFP) Certifying Body . FAMILY MANAGED BUSINESS • BBA + Family Managed Business (FMB) Certifying Body . UK HUMAN RESOURCE MANAGEMENT (HRM) • BBA + Human Resource Management (HRM) Certifying Body: . UK PRACTICAL MARKETING • BBA + Professional Certificate In Marketing Certifying Body .Bachelor of Business Administration from JainUniversity . Embedded in the body of the dual BBA programme are opportunities to practice and expand business skills through workintegrated learning courses.Diploma programme in Business Entrepreneurshipfrom Entrepreneurship Development Institute of India (EDI). of India) EVENT MANAGEMENT • BBA + Event Management Certifying Body .Family Managed Business from JU .Human Resource Management from Cambridge University.Professional Certificate in Marketing from the Chartered Institute of Marketing.Bachelor of Business Administration from Jain University .Bachelor of Business Administration from Jain University .CMS ASSOCIATION OF CHARTERED CERTIFIED ACCOUNTANTS (ACCA) • BBA + Association of Chartered Certified Accountants (ACCA) Certifying Body . UK.Bachelor of Business Administration from Jain University .CMS ENTREPRENEURSHIP • BBA + Diploma in Entrepreneurship & Business Management Certifying Body .Bachelor of Business Administration from Jain University .DUAL PROGRAMME JU-CMS DUAL PROGRAMME The Dual Programme is a qualification offered by a professional body along with degree which will not only enable students to achieve a professional qualification but will also assist the management graduates in relating their skills to the needs of business.FchFP from APFinSA (Asia Pacific Financial Services Association) .Singapore • BBA + Investment Operations Certificate (IOC) Certifying Body .Event Management from JU .Bachelor of Business Administration from Jain University . UK 57 . FChP 04 . The goal of this module is to teach student s the fundamentals o f fi nancial p lanning s o t hey c an ma ke i nformed advice related to spending. It also covers the issues in Liability Risk and Management.Fundamentals of Investments and Financial Planning This module provides comprehensive coverage of personal financial planning in the areas of money management. consumer credit. the module 58 . In addition. COURSE MODULE Module Code Module Title FChFP 01 Fundamentals of Investments and Financial Planning FChFP 04 Risk Management & Legal Aspects FChFP 02 Retirement Planning & Tax Concept FChFP 03 Investment Planning FChFP 05 Tax & Estate Planning for Individuals & Business Owners FChFP 06 Financial Planning Applications FChP 03 . housing and other consumer decisions. FChP 05 . This approach allows students to really grasp the fundamental concepts that are the foundation for specific tax rules. and investing that lead to long-term financial security. FChFP 01 . This module also uses many financial planning tools with a step-by-step approach to help students identify and evaluate choices as well as understand the consequences of decisions in terms of opportunity cost s. country to country. and estate planning. I t p rovides t he s tructure for s tudents w hen planning for their client s personal financial planning including Business Owners. This module concentrates on the intuition and insights that will be useful to practitioners throughout their careers as new ideas and challenges emerge from the financial marketplace. Practical case studies being used and students a re b etter e quipped t o a nalyse a nd s olve f inancial problems arising from the many real-life factors integrated into the case studies. providing an overv iew of the implic ation of inco me t ax laws to the individuals and in planning for the minimisation and taxation d eferment. retirement planning. investments. FChP 02 . It also maint ains the theme of asset allocation (authors discuss asset pricin g a nd tra ding then apply these theories to portfolio planning in real-world securities markets that are governed by risk/return relationships). This module focuses on the development process of analysing and recommending a comprehensive financial plan that ix appropriate to the client.Retirement Planning & Tax Concept This module teaches students to recognize the role taxes play in business and i nvestment decisions.Financial Planning Applications This module of fers the essential aspect s of insurance contract s and the insurance industry while providing a subst antially more conceptual analysis and attention to business risk management and public policy issues that exists in current texts. legal protection. The benefit is that the students will understand the framework of the t ax system. borrowing. saving. t axes. even though specific t ax rules and regulations change from year to year. insurance.Investment Planning This module concentrates on investment analysis.SYLLABUS FOR FELLOW CHARTERED FINANCIAL PRACTITIONER (FCHFP) JU-CMS DUAL PROGRAMME FELLOW CHARTERED FINANCIAL PRACTITIONER (FCHFP) presents the general role of taxation and its implications across all t axpaying entities before discussing the details relevant to specific entities. as well as how to plan for growth and succession in a business. The second p art of the module explains how to achieve optimum benefits from the limited resources available to small firms. presenting the practical applications of investment theory to convey insights of practical value.Tax & Estate Planning for Individuals & Business Owners The first p art of this module concentrates on Est ate Planning issues.Risk Management & Legal Aspects FChP 06 . JU-CMS DUAL PROGRAMME INVESTMENT OPERATIONS CERTIFICATE (IOC) 59 . 1.1.2 Know the function of and differences between retail and professional business and who the main customers are in each case Section 3 ELEMENT 2 ECONOMIC ENVIRONMENT Chapter 2 2.1 Know the common features of the following: Federal Reserve (uS) Reserve bank of Australia Central bank of bahrain People’s bank of China Central bank of Egypt 2.3 • the • the • the • the • the • the • the • the • the • the • the • the Section 3.1 • retail banks • savings institutions • investment banks • private banks • retirement schemes • insurance companies • fund managers • stockbrokers • custodians • financial advisers • third party administrators (TPAs) • industry trade bodies • sovereign wealth funds Section 5 1.1.1.3 .1.1.2 bank of England European Central bank Reserve bank of India bank of Japan bank of Korea Money Authority of Singapore Central bank of the united Arab Emirates 2.1 2.4 Know how goods and services are paid for and how credit is created 2.1 The Financial Services Industry Chapter 1 On completion.2.1. 4. the candidate should: Know the factors which determine the level of economic activity: 2. the candidate should: Know the role of the following within the financial services industry: 1.5 understand the meaning of inflation: • measurement • impact • control 60 Section 4.1 Economic Environment On completion.1 Sections 4.INTRODUCTION TO INTERNATIONAL SECURITIES AND INVESTMENTS Syllabus Unit/ Element CMS Chapter/ Section ELEMENT 1 INTRODUCTION 1.2 • statecontrolled economies • market economies • mixed economies • open economies Section 2 Know the role of central banks Section 3. 1 • currency quotes • settlement ELEMENT 4 EQUITIES 4.3.4 Foreign Exchange Market On completion. the candidate should: 3.1.1.1.2.2 • Treasury bill • commercial paper • certificate of deposit Section 2.1.1. the candidate should: Chapter 3 3.1.2 3.4.3.1 Know the characteristics of fixed term and instant access deposit accounts Section 2. the candidate should: Know the basic structure of the foreign exchange market including: 3.2 money market instrument Section 2.4 3.2 market instruments 3. Section 2.3 Property On completion.1 Know the difference between a capital market instrument and a Section 2.2.1.1.1 Equities On completion. the candidate should: Section 3 Chapter 4 Know the features and benefits of ordinary and preference shares: 4.3.INTRODUCTION TO INTERNATIONAL SECURITIES AND INVESTMENTS Syllabus Unit/ Element CMS Chapter/ Section understand the impact of the following economic data: 2. the candidate should: Know the characteristics of property investment 3.2 ELEMENT 3 FINANCIAL ASSETS AND MARKETS 3.1.2 Money Market Instruments On completion.2 Know the advantages and disadvantages of investing in property Section 2.3 be able to calculate the net interest due given the gross interest rate.1. the period and tax rate 3.1 Know the definition and features of the following: 3.1 Cash Deposits On completion.2 understand the distinction between gross and net interest payments Section 2.1 the deposited sum.4 3.3 Know the advantages and disadvantages of investing in money Section 2.1 3.1.1.2.1 3.4 Know the advantages and disadvantages of investing in cash 3.1 • commercial/residential property • direct/indirect investment Section 2.6 • Gross domestic Product (GdP) • balance of payments • level of unemployment Section 4.1 • dividend • capital gain • preemptive rights • right to vote Section 1 61 .1. 6 Know the purpose and format of annual company meetings Section 3.10 Know the types and uses of a stock exchange index Section 7 Know to which markets the following indices relate: 4.2 4.1.9 Know the role of stock markets Section 6 4. voluntary and mandatory with options 4.1.1.1 4.11 • dow Jones Industrial Average • S&P 500 • nASdAQ Composite • FTSE 100 • FTSE All Share • nikkei 225 • XETRA dax • bSE Sensex • SSE Composite • Strait Times Index • EGX 30 • FTSE nASdAQ dubai • S&P ASX200 • KOSPI • Tadawul All Share 62 Section 7 .5 understand the following terms: • bonus/scrip/capitalisation issues • rights issues/open offers • stock splits/reverse stock splits • dividend payments • takeover/merger Section 3.1.7 Know the differences between the primary market and secondary market Section 3 Section 4 understand the characteristics of depositary Receipts: 4.1.INTRODUCTION TO INTERNATIONAL SECURITIES AND INVESTMENTS Syllabus Unit/ Element CMS Chapter/ Section understand the risks associated with owning shares: 4.8 • American depositary Receipt • Global depositary Receipt • dividend payments • how created/prerelease facility • rights Section 5 4.4 Know the different methods of quoting securities ratios Section 3.2 • price risk • liquidity risk • issuer risk • foreign exchange risk Section 2 4.1 4.1.1.3 Know the definition of a corporate action and the difference between mandatory.1.1.1. 1. the candidate should: Section 8 Chapter 5 Know the definition and features of government bonds: 5.1.12 Know the main features of the settlement systems in the following markets: • Australia • bahrain • China • Egypt • Euronext • Germany • Greece • India • Japan • Korea • Singapore • Spain • united Arab Emirates • uK • uS ELEMENT 5 BONDS 5.2 Know the advantages and disadvantages of investing in government bonds 5.2.4 understand the role of credit rating agencies and the difference between investment and noninvestment grades Section 2.1.INTRODUCTION TO INTERNATIONAL SECURITIES AND INVESTMENTS Syllabus Unit/ Element CMS Chapter/ Section 4.2. 3 5.1.1 Government Bonds On completion.2 Corporate Bonds Section 2.2 5.1 • uS • uK • France • Germany • Japan Sections 2.3 63 Section 7 .2.3 Know the advantages and disadvantages of investing in corporate bonds Section 2.1 • domestic • foreign • eurobond • assetbacked securities • zero coupon • convertible Section 6 Section 5 Section 4 5.2 be able to calculate the flat yield of a bond 5.2. the candidate should: Know the definitions and features of the following types of bond: 5.2 On completion. 1 • CME Group • nySE Liffe • Eurex • Intercontinental Exchange.3.1 Know the definition and function of a future 6.3 6.2 Futures On completion.1 Know the definition and function of an option Section 3 6.1 Section 2 6.5.6 Swaps On completion a candidate should: Section 5.1 Derivatives Uses On completion.2 Know the definition and function of a credit default swap Section 4.5 • long • short • open • close • holder • writing • premium • covered • naked • OTC • ExchangeTraded Section 2 Section 3 Section 1.5.1 Know the uses and application of derivatives 6. the candidate should: Know the role of the following exchanges: 6. ICE Futures • Korea (KRX) • London Metal Exchange (LME) • national Commodities and derivatives Exchange India (nCdEX) • dubai Mercantile Exchange • dubai Gold and Commodities Exchange • bM&FbOVESPA 6.6. the candidate should: 6.1 6. a candidate should: understand the following terms: 6.INTRODUCTION TO INTERNATIONAL SECURITIES AND INVESTMENTS Syllabus Unit/ Element CMS Chapter/ Section ELEMENT 6 DERIVATIVES Chapter 6 6.1 Know the definition and function of an interest rate swap Section 4 6.3. the candidate should: Section 1.1 Derivatives/Commodity Exchanges On completion.3 Options On completion.2 Section 5.2 understand the following terms: • calls • puts Section 3 6.4.2. the candidate should: 6.4 Terminology On completion.1.3 64 .2 Know the advantages and disadvantages of investing in the derivatives and commodity markets 6.6. 3.1 Know the main characteristics of exchangetraded funds Section 4 7.1 7.2.1.1 understand the benefits of collective investment Section 1.4.3 Closed-Ended Investment Companies On completion.1 • uS • Europe Section 2 7.7 • risk and risk types • cost and liquidity • investment strategies Section 5 Private Equity On completion.5.5 Exchange-Traded Funds On completion.3.3.1 Know the basic characteristics of REITs: • tax implications • property diversification • liquidity • risk 7.2 Know how exchangetraded funds are traded Section 4 7.3 Know the meaning of the discounts and premiums in relation to closedended investment companies Section 3 7.1 • raising finance • realising capital gain Section 6 65 .1.6 Hedge Funds On completion.1 Know the characteristics of closedended investment companies: • share classes Section 2.3.6.INTRODUCTION TO INTERNATIONAL SECURITIES AND INVESTMENTS Syllabus Unit/ Element CMS Chapter/ Section ELEMENT 7 INVESTMENT FUNDS 7. the candidate should: 7.1 7. the candidate should: 7.2 understand the factors that affect the price of closedended investment companies Section 3 7.3 Section 3 7.2.4 Know the basic characteristics of hedge funds: 7.4 Know how closedended investment companies’ shares are traded Section 3 7.2 understand the range of investment strategies – active versus passive Section 1.2 Know the purpose and principal features of the undertakings for Collective Investment in Transferable Securities directive (uCITS) in European markets 7.3 Know the differences between authorised and unauthorised funds Section 1.4 Real Estate Investment Trusts (REITs) On completion.7.2 Open-Ended Funds On completion. the candidate should: 7. the candidate should: Know the basic characteristics of private equity: 7.1.5.2 7.1 Introduction Chapter 7 On completion. the candidate should: 7. the candidate should: Section 3. the candidate should: Know the characteristics and different types of openended fund: 7.3 7. 2 8.2.3.1. defined contribution) • personal schemes Section 1 9.1 8.5.3.1 Introduction On completion.2 understand the main aims and activities of financial services regulators Section 1.1 Retirement Planning On completion.2 Loans On completion. the candidate should: 8.1 Know the reasons for retirement planning Section 1 9.1 Section 3.2 ELEMENT 9 OTHER FINANCIAL PRODUCTS Chapter 9 9.2.2 Section 4 Section 2.1 8.2.2. the candidate should: 9.1.3.2 understand the key principles of professional integrity and ethical behaviour in financial services Financial Crime On completion. given the quoted interest rate and frequency of payment Section 2 9.3.2 Know the difference between the quoted interest rate on borrowing and the effective annual percentage rate of borrowing Section 2 9. overdrafts and credit card borrowing Section 2 9.1.3 Mortgages On completion.3 Know the CISI Code of Conduct Section 4.1.2.2 • repayment • interest only Section 3 66 .1 Know the differences between bank loans.2 8. the candidate should: 8.INTRODUCTION TO INTERNATIONAL SECURITIES AND INVESTMENTS Syllabus Unit/ Element CMS Chapter/ Section ELEMENT 8 FINANCIAL SERVICES REGULATION Chapter 8 8.2 Know the basic features and risk characteristics of retirement funds: • state schemes • corporate retirement plans (defined benefit.2 8.4 8.3 be able to calculate the effective annual percentage rate of borrowing. the candidate should: understand the terms that describe the three main stages of money laundering Know the action to be taken by those employed in financial services if money laundering activity is suspected Insider Trading and Market Abuse On completion.1 8.2 9.1 Section 3.4 Know the difference between secured and unsecured borrowing Section 2 9.1.1 understand the need for regulation Section 1. the candidate should: Know the offences that constitute insider trading and the instruments covered Know the offences that constitute market abuse and the instruments covered Section 2.1.1 understand the characteristics of the mortgage market: Section 3 • interest rates Know the following types of mortgage: 9. the candidate should: 9.3 8.2. the number of questions tested in each element should not change by more than plus or minus 2.5.4. the candidate should: 9. longterm care.4 Examination Specification Each examination paper is constructed from a specification that determines the weightings that will be given to each element.4 9.4 Life Assurance On completion.1 Know the main areas in need of protection – family and personal. the candidate should: 9.2 Know the main product features of the following: • critical illness insurance • income protection • mortgage protection • accident and sickness cover • household cover • medical insurance • longterm care insurance Section 4.4. Element Number Element Questions 1 Introduction 2 2 Economic Environment 5 3 Financial Assets and Markets 7 4 Equities 8 5 bonds 4 6 derivatives 5 7 Investment Funds 8 8 Financial Services Regulation 4 9 Other Financial Products 7 Total 50 67 .5 Protection Insurance On completion.3 Know the prohibition on interest under Islamic finance and the types of mortgage contracts 9.5. The specification is given below.INTRODUCTION TO INTERNATIONAL SECURITIES AND INVESTMENTS Syllabus Unit/ Element CMS Chapter/ Section 9.1 understand the basic principles of life assurance Section 4 9.3.2 Know the main types of life policy: • term assurance • whole of life Section 4 9. mortgage.3 • business insurance protection Section 4.2 Section 3. business protection Section 4. however. It is important to note that the numbers quoted may vary slightly from examination to examination as there is some flexibility to ensure that each examination has a consistent level of difficulty. 3 1.2 1.4 1.1 Know the following major risk categories: • credit risk • market risk • operational risk • liquidity risk Chapter 1 Section 2.OPERATIONAL RISK CMS S y l l a b u s U n i t / Element Chapter/ Section ELEMENT 1 RISK BASICS 1.2. practical situations Section 1.2 Understand credit exposure Section 1. the candidate should: 1. the candidate should: 2.2.3 Understand the operational risk issues associated with major risk related incidents in the financial services industry. the candidate should: 2.1.3 Understand credit risk premium Section 1.3 2.2.1 The Nature of Credit Risk On completion.2. such as: • Barings Bank (1995) • Enron (2001) • Allied Irish Bank / First Maryland Bank (2002) • National Australia Bank (2004) • Nationwide (2007) • Société Générale (2008) • Lehman Brothers (2008) • Standard Life (2009) • UBS (2009) Section 2.2 Be able to apply the concept of credit risk to simple.5 ELEMENT 2 OTHER MAJOR RISKS Chapter 2 2.2 2.5 Understand the limitations in credit rating agencies’ assessment of a company Section 1.4 Understand the operational risk aspects of the banking crisis (2007/9) Section 2.2 2.1 Risk in the Financial Services Industry On completion.1.1 Know the basic terms used in the subject of credit risk: • counterparty risk • issuer risk Section 1 2.2.1.1.1 Know the basic techniques for measuring credit risk: credit exposure management • credit risk premium • credit ratings • modern measurement techniques Section 1.3 • 68 .2 Understand simple examples of risk in the financial services industry Section 2.1 2.1.2.2.2.1.2 Measuring Credit Risk On completion.1 2.4 Understand external credit ratings as a means to measure the credit-worthiness of a company Section 1.2. 3 69 Section 3.4.4 The Nature of Market Risk On completion.6.6. the candidate should: 2.3.4.2. the candidate should: 2.2.5 Measuring Market Risk On completion.2 Understand the following examples of credit risk mitigation: • asset securitisation • central counterparties • clearing houses • collateral • credit derivatives • credit limits • diversification • loan sales • netting • underwriting standards Section 2. the candidate should: 2.2.1 Understand the meaning of VaR and its constituents Section 3.7 Understand the main limitations of credit risk measurement tools Section 1.2 . practical Section 3.1 situations 2.6 Understand the role of reporting and escalation tools of credit risk management Section 2.3.3 Credit Risk Management and Reporting On completion.3 Be able to apply risk mitigation techniques to simple practical situations Section 2.2 2.3 Understand the meaning of back testing Section 3.2 2.2.3.6.1 2.6 2.2 2.3.1 Know the basic features of market risk: • price level risk • volatility risk • liquidity risk • basis risk 2.3. the candidate should: 2.5 Understand the mechanics of a credit default swap in simple practical situations Section 2.3.4 2.1 Understand the measures of central values and dispersion: • mean • median • mode • standard deviation • distribution analysis 2.3.1 Section 3.OPERATIONAL RISK CMS S y l l a b u s U n i t / Element Chapter/ Section Understand the basic concepts used by modern credit risk measurement tools Section 1.3 2.1 2.2.1 understand the role of the credit risk management function Section 2.5.4 Be able to calculate a simple example of a cash netting agreement Section 2.2 Be able to apply the basic features of market risk to simple.1 2.2 Be able to apply VaR to the mitigation of market risk Section 3.6 Value-at-Risk (VaR) On completion.3 2.2.5 2. 9. the candidate should: 2.1 2.7.2.3.1 2. the candidate should: 2. the candidate should: 2. the candidate should: 2.4 Understand the meaning of stress testing Section 3.1 Know the key measures of asset liquidity risk: • bid-offer spread • market depth • immediacy • resilience 70 Section 4.7.2 2. practical situations Section 5.1 Know the basic terms used in the subject of liquidity risk: • asset and liability management • maturity ladders • actual and contractual cash receipts • asset liquidity risk • funding liquidity risk Section 5.4 Understand why banks use basic funding instruments to provide liquidity Section 5.6.9.6.7 Market Risk Management and Reporting On completion.9 The Nature of Liquidity Risk On completion.3.2 2.OPERATIONAL RISK CMS S y l l a b u s U n i t / Element Chapter/ Section 2.2 2.9.1 2.1 Understand the following techniques for mitigating market risk: • hedging • market risk limits • diversification Section 4.3 Understand the implications of lending long and borrowing short Section 5.7.2.4 2.10 Measuring Liquidity Risk On completion.3.3 2.3 Know good practice for effective market risk management: • VaR limit setting.1 2.1 2.9.1 Understand the capital adequacy requirements in relation to market risk: • confidence levels • 10-day holding period • not less than 250 days historic data 2.5 Know the limitations of using VaR for market risk management Section 3. monitoring and reporting • pre-transaction analysis and approval Section 4.2 Understand the role of the market risk management function Section 4.5 Understand the interbank lending process and the concept and mechanism for using the lender of last resort (central banks) Section 5.8 Market Risk Regulatory Requirements On completion.9.8.1 . monitoring and reporting • scenario analysis and stress tests for large market movements • position limit setting.10.2 Be able to apply the concept of liquidity risk to simple.3 Section 5. 2. incentivisation and compensation schemes in the context of the operational risk environment Section 2. the candidate should: 3.12 Liquidity Risk Regulatory Requirements On completion.1 Understand the importance of effective leadership in sustaining a robust risk and control culture Section 2.2.11.2 Understand the role of the liquidity risk management function Section 6. the candidate should: 2.2. the candidate should: 2.3 The Risk Management Process On completion.1 .2 Understand the role of senior management and the board in promoting an effective risk and control culture Section 2.11 Liquidity Risk Management and Reporting On completion.5 Know the actions required and structures necessary to ensure a continuing robust risk and control culture Section 2.4 Know the main factors determining a firm’s risk and control culture: • governance/regulation • risk appetite/risk tolerance • transparency • education • communication Section 2.1 Know the basic Bank for International Settlements definition of operational risk 3. the candidate should: 3.1 Understand the following techniques of liquidity risk management: • asset and liability management • liquidity limits • scenario analysis.6 Understand the contribution of the risk officers in continuing a robust risk and control culture Section 2.2 Know the key measures for funding liquidity risk: • yield curve ratios • interest rate swaps 2.2.1 2.OPERATIONAL RISK CMS S y l l a b u s U n i t / Element Chapter/ Section 2.3 Understand the importance of appropriate personnel management.11.1 Understand the general characteristics of the Individual Liquidity Adequacy Assessment (ILAA) ELEMENT 3 THE NATURE OF OPERATIONAL RISK 3.2.2 2.4 3. stress testing and reverse stress testing • liquidity at risk • diversification • behavioural analysis Section 6.1 Definition of Operational Risk and Operational Risk Categories On completion.3 Chapter 3 Section 1.2.5 3.1. the candidate should: 71 Section 5.10.5 3.3.3 3.12.5 3.5 3.2 Section 6.2 Culture On completion. 5.1 Understand the following areas addressed by an operational risk policy: • need for sponsorship • need for identification of key officers • need for cross divisional involvement and agreement • need to define clear roles and responsibilities • need to define and communicate the risk management framework • need for segregation of duties • need for consistency of approach firm wide • need for co-ordination • need to establish acceptable risk levels • need to define and communicate control standards framework 3.2 Know the Basel II operational risk categories Section 5.5. the candidate should: 3.3 3.5.4.3.5 Risk Identification/Classification On completion.1 3. the candidate should: 3.3 • 72 Section 3 .4 3.5 Understand the practical problems of risk identification: • changes to business operating models • changes to business environment • firm-wide engagement Section 5.3.3.4 Understand the following methods for identifying operational risk: • risk and control self-assessment • reviews and audits • focus workshops • risk event analysis • management information Section 5.2 3.2 3.4 Know the six stages of the risk management process: • policy • identification/classification • risk and control measurement and assessment • treatment • monitoring • reporting and escalation Section 4 3.3.2 Understand the role of the operational risk management function Section 4 Understand the key aims of operational risk management: identification and assessment of risks • mitigation of risk impact and likelihood of occurrence Section 4 3.3 Be able to apply risk classification in accordance with Basel II categories Section 5.5.1 Understand the purpose of identifying risks Section 5.OPERATIONAL RISK CMS S y l l a b u s U n i t / Element Chapter/ Section 3.5.4 The Policy for Managing Operational Risk On completion.1 Know the following terms used in relation to operational risk management: • inherent risk • residual risk Section 4 3. 2.3 Understand how the following can be used to mitigate operational risk: • supervision and segregation of duties • business continuity and contingency planning • information and physical security • risk awareness training • insurance • outsourcing Section 8 73 .3 Understand the difficulties involved in measuring operational risk Section 6.7 3.1 3.2 3.6.2.6.7 3.6.2.6 3.6 Risk Assessment and Measurement On completion.2.6.2.6.6.6.6.5 3.1 3.2 3.7.2 3.4 3.2.7 Risk Treatment On completion.2 Understand the main reasons for measuring and assessing operational risk Section 6.6.5 Understand the risk and control self-assessment (self-certification) method of assessing operational risk Section 6.3 3. practical examples: • rating and ranking • risk and control self-assessment • scenario analysis • benchmarking • key risk indicators • risk event analysis Section 6.7 Understand the benchmarking method of measuring operational risk Section 6.8 Understand the top-down risk assessment process Section 6.10 Know the sources and uses of external loss data Section 6.6 Understand the scenario analysis method of assessing operational risk Section 6.11 Understand the limitations of using external loss data Section 6.13 Understand the practical constraints of implementing an operational risk management framework Section 9 3. the candidate should: 3.2 Understand the use of operational controls in reducing the impact or likelihood of operational risk Section 8 3.6.2.6.6. the candidate should: 3.4 Understand the ranking method of assessing operational risk Section 6.1 Know the basic terms used in the assessment and measurement of operational risk Section 6 3.2.9 Understand how internal risk event data can be used in assessing operational risk Section 6.6.7.1 Understand the type of risk treatment: • risk acceptance • reducing the likelihood and the impact • risk avoidance • risk transfer Section 8 3.12 Be able to apply the following methods of risk assessment and risk measurement to simple.OPERATIONAL RISK CMS S y l l a b u s U n i t / Element Chapter/ Section 3.7. 1 Know the main consequences of the following operational risk events: • incorrect data • delayed processing and documentary omissions • regulatory non-compliance • project mismanagement • fraud and theft • unforeseen litigation • technology failures 4.4 Understand the main functions of operational risk reporting to internal and external stakeholders Section 7.3 Operational Risk – The Impact On completion.1 3.1.2. Reporting and Governance On completion.1 Operational Risk – The Causes On completion.3 4.3 ELEMENT 4 THE CAUSES. the candidate should: 4.1 .2 Understand the importance of risk monitoring in the risk management process Section 7.2 Section 2. CONSEQUENCES AND IMPACT OF OPERATIONAL RISK EVENTS 4.1 3.1 Know the root causes of operational risk events Section 1 4.8.3.OPERATIONAL RISK CMS S y l l a b u s U n i t / Element Chapter/ Section 3.3 Be able to identify the root causes of operational risk in simple.1.8. the candidate should: Chapter 4 4.1 Understand the main activities that comprise the risk monitoring of the risk management process: • measurement • assessment Section 6.8.1 Understand direct and indirect financial loss 74 Section 2.1. the candidate should: 4.3 Understand how Key Risk Indicators can be used as a method of monitoring operational risk Section 7. practical examples Section 1.2 Operational Risk – The Consequences On completion.2 Understand why knowledge of root causes is important in operational risk management Section 1 4.8. the candidate should: 3.2 3.8 Risk Monitoring. 2 5.1 Understand the role of the Front Office Section 2 5.3.1 Understand the components of the pre-settlement phase: • trade affirmation • trade confirmation • asset and cash positioning Section 3.4 Settlement Phase On completion.1 Set-Up On completion.1.1.4 Near-Miss Identification and Reporting On completion.2 Understand the financial and non-financial impacts of an operational risk event: • potential loss of earnings • regulatory censure/closure and reputational damage • staff demotivation • client dissatisfaction • remedial and litigation costs 4.1 5.2. the candidate should: 75 Section 2.4. the candidate should: 5.2 Execution On completion. the candidate should: 5. the candidate should: 4.2.3. the candidate should: 5.3.1 Understand the concept of near is identification and reporting as a result of an operation risk event ELEMENT 5 OPERATIONAL RISK ARISING IN THE TRADE CYCLE 5.2 Understand the nature of key controls and KRIs in the Front Office: • transaction capture • exchange of transaction instructions • trade reporting • monitoring position and credit limits Section 2 5.1 Understand what tasks must be completed during set-up: • marketing and sales • Know Your Customer • account set-up • static information • credit assessment • standard settlement instructions • legal contract negotiation • client and counterparty agreements Section 2.2 Understand the key controls and KRIs associated with the presettlement phase Section 3.1 5.3 Pre-Settlement Phase On completion.OPERATIONAL RISK CMS S y l l a b u s U n i t / Element Chapter/ Section 4.2 5.3 Section 3 Chapter 5 .2 Understand the key controls and KRIs associated with a set-up phase Section 2. 3 The Compliance Function On completion.6.5.1 Understand the role of the HR function in the context of the operational risk environment 6.5 The HR Function On completion.6 The Internal Audit Function On completion.1 Understand the three lines of defence model Section 1.2 Understand the role of the chief risk officer Section 1.1 The Independent Risk Function On completion.2 5.7 The IT Function On completion. the candidate should: 6.3 6. the candidate should: 6.2 Understand the consequences of compliance risk Section 1.6 6. the candidate should: 6.2 Section 1.5.1 Understand the role of the internal audit function in relation to operational risk Section 1.3.5 Post-Settlement Phase On completion. the candidate should: 76 Chapter 6 Section 1.1 6.3 6.2 Understand the key controls and KRIs associated with the settlement phase Section 3.1 Understand the role of the financial and regulatory reporting function in the context of the operational risk environment 6.6 6.2 5.2 ELEMENT 6 THE SUPPORT AND CONTROL FUNCTIONS 6.5 .OPERATIONAL RISK CMS S y l l a b u s U n i t / Element Chapter/ Section 5.4.2 5.3.1.4.4 Section 1.1 Understand the components of the post-settlement phase: • reconciliation • inventory management Section 3.4 The Financial and Regulatory Reporting Function On completion.4. the candidate should: 6. the candidate should: 6.2 Know the requirements of the MiFID level 2 Directive in respect of the internal audit function Section 1.6.1 Understand the role and responsibilities of the middle and back office functions in managing operational risk 6.2.2 The Middle/Back Office Function On completion.1 6.5.1 Understand the role and responsibilities of the compliance function in managing operational risk Section 1.2 Understand the key controls and KRIs associated with the postsettlement phase Section 3. the candidate should: 5. the candidate should: 6.1 Understand the components of the settlement phase: • payment instructions • payment receipts • financial and regulatory reporting • securities transfers and custody Section 3.1. 9 Section 1.9.1 Understand the role of the legal function in the context of the operational risk environment Section 1.2 Know the common legal areas where operational risk issues arise Section 1.1 The Objectives of ERM On completion.2 Understand the challenges of implementing ERM Section 2 ELEMENT 8 OPERATIONAL RISK IN THE REGULATORY ENVIRONMENT 8.10 The Project Management and Change Management Function On completion.1.3 Understand the requirements relating to operational risk of Pillar 1 of Basel II Section 3.4 Understand the requirements relating to operational risk of Pillar 2 of Basel II Section 3.1 Understand the role of the IT function in the context of the operational risk environment 6.1 • 77 .10.10 Chapter 7 Chapter 8 Section 2 Know the basic requirements of: Basel II • the Capital Requirements Directive Section 3. the candidate should: 6.1 Achieving Common Standards and Protection On completion.2 8.1.2.9 The Marketing Function On completion.8.2.1 Understand the role of the project management and change management function in the context of the operational risk environment ELEMENT 7 ENTERPRISE RISK MANAGEMENT (ERM) 7.2 8.2 Regulatory Capital Requirements On completion. the candidate should: 8.8 6.8 6.7 Section 1. the candidate should: Section 1. the candidate should: 6.2.OPERATIONAL RISK CMS S y l l a b u s U n i t / Element Chapter/ Section 6.1 8.1.8.2 Understand the main operational risk features of the Basel II Accord Section 3.7.1 Understand the role of the marketing function in the context of the operational risk environment 6.1 Understand the drivers and impact of the development of operational risk standards: • Basel Accord • Sound Practices for the Management and Supervision of Operational Risk • Sarbanes-Oxley • MiFID • UCITS IV • Solvency II • RDR • AIFMD 8.8 The Legal Function On completion.2.1 8. the candidate should: 7. the candidate should: 6.1 Understand the objectives of ERM Section 1 7. 1 8.7 Be able to apply the Basic Indicator and Standardised Approaches to simple.2.2.8 Know the supervisory process of the Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA) with regard to Section 4 their risk based approach to regulation 78 .OPERATIONAL RISK CMS S y l l a b u s U n i t / Element Chapter/ Section 8. practical examples Section 3.1 8.2.2.5 Understand the the requirements relating to operational risk of Pillar 3 of Basel II Section 3.2 8.2.2.6 Understand the three measurement approaches for operational risk under Basel II: • Basic Indicator Approach • Standardised Approach • Advanced Measurement Approach (AMA) Section 3. 1.1 Securities Chapter 1 On completion.GLOBAL SECURITIES OPERATIONS CMS Syllabus Unit/ Element Chapter/ Section ELEMENT 1 SECURITIES 1.3 understand the characteristics of depositary Receipts: Section 5 • American depositary Receipt • Global depositary Receipt • depositary Interest • transferability/registration / transfer to underlying • how created/pre-release facility • rights • stamp duty and conversion fees 1.1 understand the characteristics of ordinary shares: Section 2.2 • ranking in liquidation • dividends • voting rights/non-voting shares • cumulative/non-cumulative • participating • redeemable • convertible 1.1 Section 3 79 . the candidate should: 1.1.2 understand the characteristics of preference shares: Section 2.1.1.1.1 Section 3.1 Section 3.1 Section 3.4 understand the characteristics of warrants and covered warrants: Section 4 • what are warrants and covered warrants • how they are valued • effect on price of maturity and the underlying security • purpose • detachability • exercise and expiry • benefit to the issuing company and purpose • issue by a third party • right to subscribe for capital 1.1 Section 3.1 • ranking in liquidation • dividends • voting rights/non-voting shares • deferred shares • registration • bearer/unlisted securities • transfer restrictions 1.5 understand the characteristics of fixed income instruments: • corporate bonds • eurobonds • convertible bonds • government bonds • discount securities • floating rate notes • coupon payment intervals Section 3 Section 3. the candidate should: 1.GLOBAL SECURITIES OPERATIONS CMS Syllabus Unit/ Element Chapter/ Section • coupon calculations (may be tested by the use of simple calculations) Section 3 • accrued interest calculations (may be tested by the use of simple Section 3.3 auction tap tranche • eurobonds: Section 8.2.2 offers for subscription offers for sale introductions placing offer to tender • government bonds: Section 8.8 understand how securities are issued: Section 8 • equities: Sections 8.1.7 know how securities are identified: Section 7 • ISIn • CuSIP • SEdOL • tickers 1.2 Principles of Trading On completion.6 • clean and dirty prices • mortgage-backed securities • asset-backed securities • index-linked bonds Section 3.1 1.1 Section 3.4 lead manager syndicate underwriting 1.2 know the characteristics of the Regulated Markets and Multilateral Section 9 Trading Facilities (MTFs) understand the differences between: Section 10 • on exchange/MTF • over-the-counter 1.1. 8.1 Section 3.1 • exchange-traded funds • mutual funds • hedge funds • investment trusts • real estate funds • private equity 1.3 understand the main characteristics of: • order-driven markets 80 Section 11 .3 calculations): actual/actual 30/360 1.1.2.2 know the characteristics of: Section 6 Section 3.2.1. disadvantages and purposes of the Section 2.6 understand custodians how legislation 81 can affect the appointment of Section 2. the candidate should: 2.GLOBAL SECURITIES OPERATIONS CMS Syllabus Unit/ Element Chapter/ Section • quote-driven markets • principal trading • agent trading • agency crosses (systematic internalisers) • multilateral trading facilities • dark pools 1. algorithmic trading and Section 12 high frequency trading 1.2 an investor and its custodian 2.3 selection of a global custodian by an investor 2.5 understand the requirements of a Service Level Agreement between Section 2.2.6 understand the principles of multiple listed shares 1.2 understand the advantages.3 understand the purpose and provisions of custody and sub-custody Section 2.1 Investors and Custody Service Suppliers Section 13 Chapter 2 On completion.1 know the characteristics of the following types of participant: Section 1 • individual • institutional • investment manager • prime broker • broker • inter-dealer broker • investment bank • central bank 2.4 know the roles of: Section 11 • market makers/liquidity providers • sales traders • proprietary traders 1.2 agreements 2.1.1.4 understand the purpose of a Request For Proposal (RFP) in the Section 2.2.1.1.7 know the settlement periods for equities and bonds in the selected Section 14 markets ELEMENT 2 MAIN INDUSTRY PARTICIPANTS 2.2.3 .1 following types of custodian: • global • sub-custodian 2.1.5 know the principles of programme trades.2.1. 2 risk – trade for trade versus central counterparty) 3. immobilised and dematerialised securities Section 3.2.1 Pre-settlement Chapter 3 On completion.3 understand the roles played by Euroclear and Clearstream including Section 3.2 understand the process of clearing (matching and the assumption of Section 2.3 • depositories available • participation requirements 2. the candidate should: 3.4 On completion.4 know how securities and cash are held by ICSds and CSds 2.5 settlement process.2.3 Communications and Technology Section 3.4 2.2 know the features and benefits of SWIFT and SWIFT messaging Section 5 2.3 know the features and benefits of FIX Protocol messaging Section 4.2. the candidate should: 3.5 know the range of custody and settlement services offered by the Section 3.1.1 settlement process: • brokers • investment banks • investment managers • custodians • sub-custodians • Central Counterparty Clearing houses (CCPs) and clearing members • ICSds and CSds 82 .1.4 know the communication methods used with Euroclear and Section 3.1 2. eg.3.4 ICSds 2. markets: 3.6 know the proposed intentions of TARGET2-Securities Section 3.1.1 On completion.3.2 2.1 understand the advantages of straight-through processing Section 4 2.4 the bridge 2. the candidate should: 2. the candidate should: 2.3.4 understand netting in pre-settlement 3.1 3.3. OMGEO 3.7 know the structure and functions of Link-up Markets Section 3.3.GLOBAL SECURITIES OPERATIONS CMS Syllabus Unit/ Element 2.1 understand the roles of ICSds and CSds generally for the selected Sections 3.1 understand the data required for matching of settlement instructions Section 2.2.1 know the role of the following types of financial institutions in the Section 3.1.5 2.2 Chapter/ Section International Central Securities Depositories and Central Securities Depositories On completion.4 Clearstream ELEMENT 3 SETTLEMENT CHARACTERISTICS 3.2.2.Section 2.2 Settlement Section 2.2 understand the concepts of certificated.2.2.1.3 understand the role of third party service providers in the pre. GLOBAL SECURITIES OPERATIONS CMS Syllabus Unit/ Element 3.4 • bearer • registered 3.6 know the main Giovannini barriers to the creation of a harmonised Section 3.3.5 understand Contractual Settlement date Accounting (CSdA) and Section 3.4 be able to calculate interest claims based on the above rules 83 Section 4.1 • failure to match • insufficient stock • insufficient cash • counterparty default • corporate event 3.3.3 understand the following settlement concepts: Section 3.2.1 understand the main reasons for failed settlement: Section 4.4 .3 Failed Settlement On completion.4 equities) 3. the candidate should: 3.6 market for Europe 3.2 understand the risks associated with: Section 4 • buy-ins • sell-outs • interest claims • settlement fines • matching fines • suspension of trading • short sale fines 3.5 Actual Settlement date Accounting (ASdA) 3.3 understand interest claims (ICMA rules on fixed income and ISITC for Section 4.3.2.2.2.2.3 • trade for trade • netting – bilateral and multilateral • trade date netting. continuous net settlement • fixed date settlement • rolling settlement • free of payment transactions • delivery vs.4 understand the transfer of legal title: Section 3. payment • book entry settlement • physical settlement • foreign exchange settlement 3.3.2 Chapter/ Section know the characteristics of the following cash systems: Section 3.2 • ChIPS • ChAPS • TARGET 2 • Fedwire • CLS 3. 1.1 know the characteristics of the following mandatory events: Section 5.1.3 understand the functions of nominee companies and the following Section 3 concepts: • legal title • beneficial ownership • pooled nominee holdings • designated nominee holdings • nominee as bare trustee • omnibus accounts • segregated accounts 4.1 Safekeeping Chapter 4 On completion. ex benefit and special ex and special cum 4.5 effective date.1.1.4 understand how a custodian charges for the services it provides to Section 4 its clients 4. cum benefit.2 • dividends (cash and scrip) • interest and coupon payments • capitalisation issues • splits and consolidations • capital repayments / redemptions 4.3 understand the importance of receiving timely and accurate corporate Section 5.2 Corporate Actions On completion. the candidate should: 4.2.1 action data and the risks involved 4.2.2.3 84 .GLOBAL SECURITIES OPERATIONS CMS Syllabus Unit/ Element Chapter/ Section ELEMENT 4 OTHER INVESTOR SERVICES 4.5 be able to calculate the cost of custody for a given portfolio given a Section 4 value of assets held and the basis point price 4. scrip and rights issues and the effect on the underlying share price 5.2. ex date.2. Section 5.4 understand the following terms: record date.3 • rights issue subscription • conversions • takeovers • exchanges • initial public offers • proxy voting • exercise of warrants 4.2. pay date.2 understand the requirements of substantial shareholding reporting Section 2 4.2 know the characteristics of the following voluntary events: Section 5.1. the candidate should: 4. Sections 5.1 understand the principles of safekeeping client assets: • to • to • to • to Section 1 safeguard assets segregate safe custody investments reconcile safe custody investments maintain records and controls in respect of the use of mandates 4.5 be able to calculate corporate actions related data on capitalisations. disadvantages and uses of: Section 5 • withholding tax • double taxation treaties • relief at source • tax reclamation • being an authorised uS approved Qualifying Intermediary • FATCA rules 5.6 understand the lenders’ and borrowers’ rights (including manufactured Section 7.5 understand the use of repo agreements Section 7.4.3 know what is meant by the terms sweeping and pooling as they relate Section 6 to base currency and settlement currency 4.4 Securities Lending Section 6 On completion.3.3 understand the reasons for securities lending Section 7. the candidate should: 5. the candidate should: 6.1.4.1 and disadvantages to the market 4.1.4.4.9 understand the reasons why a loan might be recalled Section 7.1 know the following major categories of risk: • market • counterparty 85 Section 1 . the candidate should: 4.1.1.2 4.3.4 understand the reasons why loans might be delayed or prevented Section 7.4.4 4.6 understand transaction-based taxes ELEMENT 6 RISK 6.GLOBAL SECURITIES OPERATIONS CMS Syllabus Unit/ Element 4.2 know the definition.1.7 understand collateral and marking to market Sections 7.4 understand the tax treatment of discount securities Section 4 5.1 General Chapter 5 On completion.4.1.3 understand capital gains tax as it applies to equities and bonds Section 3 5.1. legal ownership implications and the advantages Section 7.4 understand the importance of cash forecasting tools 4.3.3 and rewards to those involved 4.4.4.1 ELEMENT 5 ASPECTS OF TAXATION 5.5 4. 7.1 understand the tax treatment of dividends 5.3 Chapter/ Section Cash Management On completion.1 dividends and voting rights) 4.3.1 understand the role of a custodian in securities lending and the risks Section 7.3.2 understand the advantages and disadvantages of operating single Section 6 and multi-currency accounts 4.8 know the role of a Stock borrowing and Lending Intermediary Section 7.1 Identifying and Managing Risk Section 6 Chapter 6 On completion. the candidate should: 4.4.2 understand the tax treatment of bond interest Section 1 Section 2 5.1 understand the importance and use of cash management Section 6 4.5 4.5 understand the advantages.2 4. 1.GLOBAL SECURITIES OPERATIONS CMS Syllabus Unit/ Element Chapter/ Section • issuer • settlement • operational • political • regulatory 6. the number of questions tested in each element should not change by more than plus or minus 2. The specification is given below. Element Number Element Questions 1 Securities 10 2 Main Industry Participants 10 3 Settlement Characteristics 10 4 Other Investor Services 14 5 Aspects of Taxation 3 6 Risk 3 Total 50 86 . It is important to note that the numbers quoted may vary slightly from examination to examination as there is some flexibility to ensure that each examination has a consistent level of difficulty.2 Mitigating Risk through Reconciliation On completion.2 understand the factors that should be taken into account when Section 2 conducting risk reviews of market infrastructures and sub-custodian networks 6.3 understand the areas of global custody risk and appropriate Section 3 countermeasures 6. however.4 know the purpose of an ISAE 3402 report Section 4 6. the candidate should: 6.1.1 understand the risks associated with a failure to reconcile the Section 6 following: • open trades • counterparty cash • corporate actions • cash accounts • custodian holdings • client assets • entitlements Examination Specification Each examination paper is constructed from a specification that determines the weightings that will be given to each element.5 understand the concept of shareholder limits and restrictions Section 5 6.1.2.1. JU-CMS DUAL PROGRAMME PROFESSIONAL CERTIFICATE IN MARKETING 87 . Module structure The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. The assessment will require submission of a 12-page assignment based on a given scenario and an organisation of choice. Aim of the module This module recognises how deeper knowledge of customer requirements within different contexts allows organisations to enhance the customer experience. The learning outcomes and assessment criteria. It introduces customer experience frameworks and highlights how to establish effective monitoring and measurement techniques that ultimately enable organisations to improve customer experience.PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS Customer Experience Customer Experience is a 15-credit elective module which sits within the suite of Level 4 modules. 88 . However. along with the indicative content. To gain the CIM Level 4 Certificate in Professional Marketing a pass in both mandatory modules plus one elective module is required. The assignment is broken down into three tasks. are detailed in the Customer Experience module content which follows. each module can be taken as a standalone module to gain a module award. It provides the skills and understanding to assess customer expectations in context and to develop and deliver activities that meet those expectations. PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS CIM Level 4 Certificate in Professional Marketing Qualification Specification Please refer to the CIM Level 4 Certificate in Professional Marketing Qualification Specification for all other information relating to the CIM Level 4 Certificate in Professional Marketing including: CIM Professional Marketing Standards The Level 4 qualification structure Who it’s for Entry requirements The Modular Pathway Progression Credits and learning hours Modes of study How it’s assessed – assessment methodology How the assessments are delivered and when How it’s graded When are results issued? Module specifications What we mean by command words Transition arrangements 89 . Credit value: 15 90 Module weighting LO 1 – weighting LO 2 – weighting LO 3 – weighting LO 4 – weighting LO 5 – weighting LO 6 – weighting Notional learning time:130-150 hours Customer context Understand the range of different contexts across which marketers operate Understand the importance of customer expectations Customer experience Understand the different dimensions of customer experience Deliver activities that enhance customer experience Measuring and monitoring Know how to monitor and measure customer experience in context Use metrics to improve future customer experience By the end of this module students should be able to: Overarching learning outcomes Assignment Assessment Marketers increasingly need to develop deeper knowledge of customers in different contexts. This module will enable you to understand and enhance the customer experience. Purpose statement Level 4 MODULE CONTENT: CUSTOMER EXPERIENCE (elective) 15% 15% 20% 20% 15% 15% PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS . shareholders and managers Multinational organisations Transnational organisations International organisations Global organisations Small and medium enterprises (SMEs) Micro enterprises B2B. their key characteristics. objectives and the role of marketing 1. objectives and the role of marketing Assessment criteria The learner can: Learning outcomes The learner will: UNIT 1: CUSTOMER CONTEXT Legal forms of ownership Financial and personal motives The nature of and importance of owners.2 Explain the different forms of not-forprofit organisations.1 Explain the different forms of commercial organisations. motives. service and retail Marketing fulfilling the needs of organisations and customers Charities Voluntary organisations Trade unions Professional bodies Educational institutions National and international nongovernmental organisations Social enterprises Business versus social value creation Organisational motives including: surplus revenues. their key characteristics. social benefits. objectives and the role of marketing 1. motives. their key characteristics. purpose and restrictions Significance of various stakeholders Importance of transparency and ethical practice Organisations financially supported and controlled by government including: Government administrative departments.3 Explain the different forms of public sector organisations. Understand the range of different contexts across which marketers operate 91 1. B2C.1. motives. offices and agencies Indicative content PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS . 2. Understand the importance of customer expectations 92 2.2 Discuss the interaction between quality.4 Evaluate consumer behaviour theory relating to customer expectations 2.1 Demonstrate the importance of fulfilling customer expectations and apply to a range of contexts 1.3 Compare and contrast the importance of brands in setting customer expectations for a range of contexts 2.4 Assess the role of marketing in understanding customer expectations in context Local government Education Health Police and emergency services Role and influence of government Organisational aims and objectives Financial motives and the use of profits Mapping the customer journey Emotional expectations Physical expectations Previous experience Competitor offerings Analysis and interpretation of information Developing and presenting insights Customer needs and expectations Financial consequences of meeting and/or exceeding customer expectations Customer satisfaction models Customer expectation changes Competitor offers Customer service Service quality Customer satisfaction Retention and loyalty Definition of brand and branding Role of brands/branding Brand characteristics Brand promise Brand value propositions Brand loyalty Confirmation/disconfirmation Consonance Cognitive dissonance Neuromarketing PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS . customer satisfaction and customer loyalty 2. 1 Describe customer experience components with contextual application 3.1 Recommend a product/service offer to create and enhance customer experience 4. Deliver activities that enhance the customer experience 3. Understand the different dimensions of customer experience Price to support the value proposition Place. 3.4 Outline the similarities and differences between customer relationship marketing and customer experience management 4. actual and augmented product Contribution of brand/branding Developing a value proposition Role of customer interaction Trust. physical/online environment and atmosphere influences on customer experience Product experience Core.2 Recommend customer experience frameworks for application to context 3. commitment and co-operation Relationship lifecycle model Ladder of loyalty Links between quality and loyalty Psychology of experience Emotional and subconscious design Co-creation Customer personality traits Customer experience modelling Definitions of customer experience Moments of truth Customer touchpoints Customer journey Value creation Tangible and intangible aspects Brand value and promise Customer experience quality Customer experience management Indicative content Assessment criteria The learner can: Learning outcomes The learner will: UNIT 2: CUSTOMER EXPERIENCE PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS .3 Recommend appropriate customer experience designs 93 4.2 Demonstrate the role of price and place in creating and enhancing customer experience 3. 3 Discuss the role of people and processes in creating and enhancing customer experience People and processes to support value proposition Self service options Role of staff in creating customer experience Employee satisfaction and customer satisfaction Reichheld service profit cycle Emotional intelligence Employee talent development Social networks Digital media In-store point of sale Sales and delivery staff Personal selling Support channel communication PROFESSIONAL CERTIFICATE IN MARKETING 94 JU-CMS .4.4 Recommend a promotion mix for creating and enhancing customer experience 4. 4 Justify the need to measure and monitor customer experience from a range of stakeholder perspectives 5. Know how to monitor and measure customer experience in context 95 5. compliments and other feedback 5.1 Identify appropriate customer experience measures 5.3 Evaluate the relevance of customer complaints. bulletin board focus groups Primary research methods: Interviews Surveys Observation Focus groups Panels Mystery shoppers Numbers and nature of complaint Complaint response times Customer satisfaction with response to a complaint Numbers and nature of compliments Numbers and nature of other feedback Customer Organisation Employee Competitors Indicative content PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS .5.2 Identify and apply appropriate market research methods to measure the effectiveness of customer experience activities Assessment criteria The learner can: Learning outcomes The learner will: UNIT 3: MEASURING AND MONITORING Customer satisfaction Customer retention and loyalty Customer feelings/emotions Customer willingness to recommend: Net promoter score Repeat purchasing Purchase value Number of complaints Secondary research methods: Internal: sales analysis. customer service/complaints analysis External: social media monitoring. measuring opinion. 1 State key performance indicators (KPIs) designed to measure customer experience and inform recommendations.2 Analyse information obtained from metrics to inform improvements 6.3 Recommend improvements in customer experience based on information 6.6. Measuring marketing performance through KPIs: Customer service Customer satisfaction Complaints Reach and revenue Retention Understood by audiences and informed by best practice Data collection and interpretation Improving customer experience through marketing activities Reducing complaints Improving employee experience Achieving organisational aims and objectives Relate to contextually relevant aspects of the organisation including: Elements of the extended marketing mix Organisational culture and leadership Processes and channels PROFESSIONAL CERTIFICATE IN MARKETING 96 JU-CMS . Use metrics to improve future customer experience 6. Module structure The module comprises three units of two learning outcomes each. It explains how the concept of product and brand management can enable organisations to deliver customer value.PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS Integrated Communication Integrated Communication is a 15-credit mandatory module which sits within the suite of Level 4 modules. Aim of the module This module aims to enable understanding of the importance of effective internal and external communications in building sustainable relationships and delivering customer value. along with the indicative content. The assessment will require submission of a 12-page assignment based on a given scenario and an organisation of choice. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. 97 . It outlines the components of the marketing communications mix and enables understanding of integrated marketing communications (IMC) planning. It provides the opportunity to recognise the importance of communications planning in delivering marketing solutions. The assignment is broken down into three tasks. are detailed in the Integrated Communications module content which follows. To gain the CIM Level 4 Certificate in Professional Marketing a pass in both mandatory modules plus one elective module is required. The learning outcomes and assessment criteria. However. each module can be taken as a standalone module to gain a module award. PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS CIM Level 4 Certificate in Professional Marketing Qualification Specification Please refer to the CIM Level 4 Certificate in Professional Marketing Qualification Specification for all other information relating to the CIM Level 4 Certificate in Professional Marketing including: CIM Professional Marketing Standards The Level 4 qualification structure Who it’s for Entry requirements The Modular Pathway Progression Credits and learning hours Modes of study How it’s assessed – assessment methodology How the assessments are delivered and when How it’s graded When are results issued? Module specifications What we mean by command words Transition arrangements 98 . Credit value: 15 99 Module weighting LO 1 – weighting LO 2 – weighting LO 3 – weighting LO 4 – weighting LO 5 – weighting LO 6 – weighting 15% 10% 15% 20% 20% 20% Notional learning time: 130-150 hours Internal marketing Know how to build cross-functional relationships Understand how to harness resources to deliver effective marketing solutions Value proposition Create effective communications to deliver value to customers Understand product and brand management Marketing communications Understand the components of the marketing communications mix Develop integrated marketing communications By the end of this module learners should be able to: Overarching learning outcomes Assignment Assessment Marketers need to communicate effectively with internal stakeholders and customers. This module will provide you with the skills to assist in developing communications to build sustainable relationships. Purpose statement Level 4 MODULE CONTENT: INTEGRATED COMMUNICATION (mandatory) PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS 2. Understand how to harness resources to deliver effective marketing solutions 1.1 Identify types of cross-functional relationships in organisations 1. Know how to build cross-functional relationships 100 2.4 Evaluate skills required for implementing and managing change 2.2 Justify allocation of internal resources to build external customer relationships 2.3 Illustrate different methods for setting communications budgets and assessing effect 1.4 Outline the relationship between collaborative working and meeting customer needs 2.1 Assess organisational capabilities for marketing 1.3 Outline appropriate methods for internal communications 1.2 Describe the importance of internal communications Assessment criteria The learner can: Learning outcomes The learner will: UNIT 1: INTERNAL MARKETING Relationship types and forms Internal stakeholders Organisational culture Role and benefits of internal communications Internal communications in: corporate vision and branding, cross-functional relationships, developing customer focus, creating market understanding, internal marketing Internal communications: auditing and planning Internal media: intranets, e-mail, conferences/video conferencing, staff training, newsletters, social media Employee branding and engagement Internal and external boundaries Flexible workforces Communications management and responsibilities Internal resources Financial and human resources Collaboration Budgeting methods: objective and task, affordability, percentage of sales, competitive parity, share of voice, measurability and evaluation Personal and practical capabilities Indicative content PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS 4. Understand product and brand management 3.1 Outline communication campaign plans targeted at delivering customer value 3. Create effective communications to deliver value to customers 101 4.2 Explain the characteristics of brands and branding 4.1 Define the concept of product management 3.4 Explain processes for appointing and managing external agencies and partners 3.3 Demonstrate relevant messages and appeals based on identified customer responses 3.2 Develop effective creative briefs based on knowledge of customer value Assessment criteria The learner can: Learning outcomes The learner will: UNIT 2: VALUE PROPOSITION Customer-value propositions Models of communication Communications and credibility Campaign planning process Media planning and buying Customer acquisition and retention The creative process Types of creative briefs Utilising user-generated content (UGC) Customer media consumption Purchase decision making and communications Perceived risks Message framing Emotional and informational appeals Selection criteria, briefing, pitching, remuneration Agency relationships management and development Challenges and solutions for working with external agencies Product categories and classes Core, actual and augmented products Product features, usage and benefits The product life cycle (PLC) New product development and launch Brand differentiation: attributes, personality, perceptions Branding forms Manufacturer, retailer, premium, generic, value brands Indicative content PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS 4.4 Explain methods of brand building 4.3 Discuss the benefits of branding Brand equity and loyalty Competitive differentiation, consistency, customer recognition Brand models Positioning and repositioning Communications and marketing mix deployment Brand portfolios Brand extensions PROFESSIONAL CERTIFICATE IN MARKETING 102 JU-CMS 6. Develop integrated marketing communications 5.1 Compare the roles and features of marketing communications methods 5. Understand the components of the marketing communications mix 103 6.1 Identify appropriate communications objectives 5.4 Identify communication elements which maintain corporate reputation 5.3 Justify the application of communications tools in differing contexts 5.2 Identify and evaluate different forms of media Assessment criteria The learner can: Learning outcomes The learner will: UNIT 3 MARKETING COMMUNICATIONS Communications and the marketing mix Communications methods: advertising, sales promotion, PR, selling, direct marketing Advantages and disadvantages of different communications methods Above/below and through the line communications Range of media: online, offline, digital and social media options Assess media appropriateness and effectiveness as part of integrated mix Product and service applications Business to consumer (B2C), Business to business (B2B) NFP/3rd sector Retail Online Trade, channels and supply chains Small and medium-sized businesses International and global markets Corporate identity and image Organisational communications mix Management communications Changing awareness, attitudes, behaviour Relationship with marketing and business objectives Addressing gaps in corporate reputation Indicative content PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS 3 Identify appropriate linkages between internal and external communications 6.6.2 Recommend integrated marketing communications (IMC) plans Marketing communications planning framework (MCPF) Multichannel communication Multichannel campaigns Customer database analysis Digital integration Push and pull campaigns Client/agency relationships and IMC Coordinated and increased touch-points Relationships between internal and external stakeholders Barriers to effective integration Levels of integration Partnership strategies including internal marketing Communications methods evaluation Media effectiveness Financial analysis PROFESSIONAL CERTIFICATE IN MARKETING 104 JU-CMS .4 Measure the effectiveness of IMC 6. It outlines an understanding of how external environmental influences affect planning and how information enables decision making. are detailed in the Marketing module content which follows. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. each module can be taken as a standalone module to gain a module award. The examination will comprise 50 multiple-choice questions to be completed in a two-hour controlled assessment. However. 105 . Aim of the module This module is about recognising the importance of marketing’s role in driving success and delivering results. along with the indicative content. To gain the CIM Level 4 Certificate in Professional Marketing. It outlines the elements of the marketing mix and how these are applied to address market and customer needs. Module structure The module comprises three units with two learning outcomes each.PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS Marketing Marketing is a 15-credit mandatory module which sits within the suite of Level 4 modules. a pass in both mandatory modules plus one elective module is required. The learning outcomes and assessment criteria. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of examination. PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS CIM Level 4 Certificate in Professional Marketing Qualification Specification Please refer to the CIM Level 4 Certificate in Professional Marketing Qualification Specification for all other information relating to the CIM Level 4 Certificate in Professional Marketing including: CIM Professional Marketing Standards The Level 4 qualification structure Who it’s for Entry requirements The Modular Pathway Progression Credits and learning hours Modes of study How it’s assessed – assessment methodology How the assessments are delivered and when How it’s graded When are results issued? Module specifications What we mean by command words Transition arrangements 106 . Credit value: 15 107 Module weighting LO 1 – weighting LO 2 – weighting LO 3 – weighting LO 4 – weighting LO 5 – weighting LO 6 – weighting Notional learning time: 130-150 hours The marketing concept Understand the role and function of marketing Understand what influences customer behaviour Analysis and insight Identify factors and trends in the marketing environment and how they affect marketing planning Identify options for gathering relevant marketing information Marketing mix Know the elements of the marketing mix Apply and adapt the marketing mix to satisfy customer needs Overarching learning outcomes By the end of this module. This module will give you an insight into marketing concepts and tools and how these are applied to deliver results. Purpose statement Level 4 MODULE CONTENT: MARKETING (mandatory) 10% 15% 15% 15% 30% 15% PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS . learners should be able to: A multiple-choice exam (a two-hour objective test) Assessment Marketing is a key driver of success in today’s dynamic organisations. Understand the role and function of marketing Assessment criteria The learner can: Learning outcomes The learner will: UNIT 1: THE MARKETING CONCEPT 108 Management process Business philosophy Exchange process Satisfaction of customer needs Catalyst for change Create and maintain customer.2 Explain marketing’s role in business 1.1 Define marketing 1.3 Explain the function of marketing 1.1.4 Outline the marketing planning process 1. brand and stakeholder value Identify market trends and inform business decision making Monitor and act to remain competitive Bridge between the customer and the organisation Impact on company performance link to strategic planning Cross functional working Collecting and analysing information Understanding and championing customers Staged and cyclical approaches (eg MOST. SOSTAC®. APIC) Indicative content PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS . 1 Discuss the importance of customer buying behaviour to marketers 2.5 Explain the principle of market segmentation and how markets are segmented 2.4 Compare the different types of consumer and business to business buying behaviour 2. Understand what influences customer behaviour Assessment criteria The learner can: Learning outcomes The learner will: Design of more appropriate and relevant marketing programmes Impacts on effectiveness and customer satisfaction Building and managing relationships with customers Sequential process of consumer buying behaviour Psychological influences Social and cultural influences Personal factors Staged process of organisational purchasing Environmental factors Organisational factors Group factors Individual factors Routine response Limited decision making Extensive decision making Impulse buying Straight rebuy Modified rebuy New task Segmentation-targeting-positioning Effective segmentation criteria Subdividing consumer and business markets Indicative content PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS .2 Appraise the key influences on the consumer buying process 2.3 Appraise the key influences on the business to organisational buying process 2.109 2. 2 Identify key factors in the microenvironment 3.110 3.1 Identify key factors in the macroenvironment 3. Identify factors and trends in the marketing environment and how they affect marketing planning Assessment criteria The learner can: Learning outcomes The learner will: UNIT 2: ANALYSIS AND INSIGHT Political Economic Social Technological Environmental Legal Ethics and CSR Customers Competitors Distributors Suppliers Interest groups/stakeholders Resources Competencies Organisational goals and objectives Corporate governance Risk management Environmental influences and the marketing plan Mission/Vision Objectives Strategy Tactics Indicative content PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS . micro and internal factors on the marketing planning process 3.4 Explain the impact of macro.3 Identify key components of the internal environment 3. customers and competitors 4. Identify options for gathering relevant marketing information Assessment criteria The learner can: Learning outcomes The learner will: Internal and external Primary and secondary Qualitative and quantitative Surveys Interviews Focus groups Panels Delphi Observation and participation Experiments Other techniques including mystery shopping.1 Describe key information types 4. geographic and demographic databases Internal databases and records MKIS Environmental scanning and forecasting Depth of understanding of consumer behaviour and attitudes Basis of competitive advantage Impact on planning and NPD Indicative content PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS . store audits.2 Explain the techniques that can be used to collect primary data 4.111 4.3 Identify relevant sources of secondary information on markets. internet information sources. scanner data Government sources Commercial market research reports Trade and industry sources Competitor data Online information sources Media sources Social media feeds and blogs Financial.4 Demonstrate the management and interpretation of information as insights 4. 6. political and technological factors Adaptation of the elements of the mix to meet changing conditions 5.2 Recommend a marketing mix in different B2C contexts B2B NFP/3rd sector Small and medium-sized businesses International markets Relationship marketing 6. Know the elements of the marketing mix Assessment criteria The learner can: Learning outcomes The learner will: UNIT 3: MARKETING MIX PROFESSIONAL CERTIFICATE IN MARKETING 112 JU-CMS . social.1 Describe the four key elements of the marketing mix 5.3 Explain how to adapt the marketing mix Changing macro and micro factors in changing environmental conditions Changes in competition ensuring the continuing satisfaction of Customer trends customer needs Economic.3 Explain the importance of developing a Impact on target markets and their needs co-ordinated approach to the marketing mix Co-ordination and compatibility of the mix Impact on elements within the mix Impact on competitors/competitiveness 6. Apply and adapt the marketing mix to satisfy customer needs Indicative content 4 Ps Product Price Place Promotion 5.1 Recommend a marketing mix for 7 Ps products and services Link to objectives and target market Co-ordinated approach Building and maintaining relationships 6.2 Describe the three key elements in the 3 Ps extended marketing mix Process People Physical evidence 5. sales. enquiries generated Control mechanisms to ensure objectives are achieved Satisfy ongoing customer needs PROFESSIONAL CERTIFICATE IN MARKETING 113 JU-CMS . sales/call ratios. awareness levels. discount levels. growth. volume. number of new products. comparisons Place – costs. repeat purchases Price – margin.6. customer satisfaction Promotion – media coverage. stock levels. cost per contact.4 Recommend how the effectiveness of the marketing mix can be measured and controlled Product – market share. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of portfolio. plan and report. The assessment will require submission of a work-based portfolio which is broken down into three tasks – research.PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS Digital Marketing Digital marketing is a 15-credit elective module which sits within the suite of Level 4 modules. 114 . Module structure The module comprises three units of two learning outcomes each. Aim of the module This module is about appreciating the importance of the ever-evolving. each module can be taken as a standalone module to gain a module award. dynamic digital landscape. It identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve digital marketing effectiveness performance. along with the indicative content. and understanding how to develop skills to improve digital marketing effectiveness. are detailed in the Digital Marketing module content which follows. The learning outcomes and assessment criteria. However. It provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. To gain the CIM Level 4 Certificate in Professional Marketing learners are required to pass both mandatory modules plus one elective module. PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS CIM Level 4 Certificate in Professional Marketing Qualification Specification Please refer to the CIM Level 4 Certificate in Professional Marketing Qualification Specification for all other information relating to the CIM Level 4 Certificate in Professional Marketing including: CIM Professional Marketing Standards The Level 4 qualification structure Who it’s for Entry requirements The Modular Pathway Progression Credits and learning hours Modes of study How it’s assessed – assessment methodology How the assessments are delivered and when How it’s graded When are results issued? Module specifications What we mean by command words Transition arrangements 115 . Credit value: 15 116 Module weighting The digital landscape Understand the opportunities and challenges presented through the disruptive digital environment Assess the impact and influence of the dynamic digital environment Digital toolkit Know how key digital tools can support and enhance marketing Understand the relevance of digital platforms and channels in context Digital in action Develop digital activities to support and enhance multichannel marketing Apply the key principles involved in monitoring and measuring digital marketing effectiveness By the end of this module students should be able to: Overarching learning outcomes Portfolio Assessment LO 1 – weighting LO 2 – weighting LO 3 – weighting LO 4 – weighting LO 5 – weighting LO 6 – weighting 15% 15% 20% 20% 15% 15% Notional learning time: 130-150 hours Digital marketing is a constantly evolving and increasingly important discipline within modern marketing. This module will enable you to build essential skills in order to identify. Purpose statement Level 4 MODULE CONTENT: DIGITAL MARKETING (elective) PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS . integrate and monitor effective digital tactics to deliver enhanced marketing activities. retention and loyalty Word of mouth in the world of social networks Corporate trolling Identify target markets Research customer needs Develop mix for target audiences Customer journey Indicative content PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS . innovation and opportunities associated with digital marketing offered by new technologies 1.3 Discuss the integration of online and offline marketing concepts and applications 1.1 Appraise the scope. Understand the opportunities and challenges presented through the disruptive digital environment 117 1.2 Summarise the benefits of digital marketing and the online vision Assessment criteria The learner can: Learning outcomes The learner will: UNIT 1 THE DIGITAL LANDSCAPE Internet of things Location-based marketing Data mapping Big data Crowdsourcing Misalignment of international development Kurzweil’s law of accelerating returns Geographic coverage Customer reach Comparative cost 24/7 availability Flexibility Speed of customisation Interactivity Measurability Real-time marketing Apps and co-creation Diminishing attention span Customer experience Immersive social TV experience Dual screening and multitasking Acquisition.1.4 Demonstrate the increasing importance of customer focus for effective digital marketing activity 1. 1 State the reasons for the rise in online consumer power Reduced search costs and effort Product and price comparisons Power of customer review Online consumer choice and convenience Product choice and availability Disintermediation Immediacy Mobile and electronic commerce Subscriptions and membership Revenue from advertising and pay-per-click Lead generation Merchants Infomediaries Data and CRM Added value created Quality and levels of interaction Convenience and usability (heatmaps) Speed Two-way communication Perception of credibility Brand image and corporate reputation Customer expectations PROFESSIONAL CERTIFICATE IN MARKETING 118 JU-CMS .2 Demonstrate how the Internet is used as a vehicle for revenue generation 2.3 Assess the changes in online customer behaviour as a result of the dynamic digital environment 2.2. Assess the impact and influence of the dynamic digital environment 2. 4 Describe how digital communications tools can be effectively coordinated to enhance customer experience 3. links. portals.3 Describe how digital hardware can be effectively coordinated Assessment criteria The learner can: Learning outcomes The learner will: UNIT 2: DIGITAL TOOLKIT 7 Ps Brands Blogs and chat Video sharing Social networks Wikis Podcasts Groups and forums RSS Widgets Photo sites Advertising Gaming and viral marketing Mobile or handheld devices: Mobile communication devices and phones Laptops Tablets Wearables Fixed Appliances: Telephones Desktop computers TV and radio Kiosks Web pages. SMS SEO including international Conversion rate optimisation Online and offline integration Active listening mechanisms Presentation software Integrated branding Indicative content PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS . blogs.2 Identify the digital communications mix 3. microsites. Know how key digital tools can support and enhance marketing 119 3.1 Identify the role of digital marketing communication within the extended marketing mix 3. e-mail.3. 4. integrated live chat Social media sales channels PROFESSIONAL CERTIFICATE IN MARKETING 120 JU-CMS .1 Describe the process and stages in digital adoption Technology adoption and diffusion Staged consumer adoption process Staged business adoption process Factors influencing speed and extent of adoption Depth and breadth of coverage Analytics and metrics Collaboration and workflow Engagement Scalability Provider of growth and longevity B2B B2C C2C C2B G2G G2B G2C B2G C2G Automated: Natural conversation banners Shopping carts Automated repeat purchase settings Call to action elements Real-time online sales and support: E-mail sales campaigns SMS sales campaigns Sales affiliate and sales networks LlivePerson support. Understand the relevance of digital platforms and channels in context 4.3 Outline different online transaction contexts 4.2 Appraise platforms and online interchange for different contexts 4.4 Explain the application of different automated and non-automated sales and support activities 4. flexible and responsive opportunities 5.4 Recommend a digital marketing plan 5.1 Illustrate the principle actions of digital marketing campaigns 5. Develop digital activities to support and enhance multichannel marketing Read article Place order Register Request information Make contact Increased penetration and market reach Augmented reality Interactive displays Skyscrapers Lingubots Interstitials and superstitials Pop-ups Multitasking Integration with key customer analysis and segmentation data The application of integrated campaigns utilising multiple channels Viral marketing and gaming Online tracking of customer behaviour Plan. engage Set objectives Online marketing options: acquisition. convert.3 Illustrate how online campaigns can offer marketers more creative.2 Demonstrate the advantages and disadvantages of multichannel marketing 5. act. retention and/or brand building to enhance customer relationships (CRM) Integration with offline plan Indicative content Assessment criteria The learner can: Learning outcomes The learner will: UNIT 3: DIGITAL IN ACTION PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS .121 5. reach. 3 Recommend performance measures using online metrics to determine performance against objectives 6.2 Demonstrate an understanding of the application of the procedures used for measuring digital campaigns 6. VOC) Usability studies Tracking studies Conversion funnels Reports.1 State the purpose of measurement for digital campaigns Measuring: Marketing productivity Marketing mix decisions ROMI Customer satisfaction and involvement Market share and forecast demand Identifying improvements Primary and secondary data Onsite (log files and tagging) Offsite (panels. presentations and dashboards Key performance indicators (KPIs) Big data Social analytics Listening tools ROI and LTV Response rates Campaign reviews Key performance indicators for continuous improvement Customer analysis Online buyer and search behaviour Online survey methods to capture data and enrich customer insights Affiliate networks Social networks Customers and non-customers Visitors PROFESSIONAL CERTIFICATE IN MARKETING JU-CMS . Apply the key principles involved in monitoring and measuring digital marketing effectiveness 122 6.6.4 Explain the populations measured in digital campaigns 6. DUAL PROGRAMME HUMAN RESOURCE MANAGEMENT . motivate and develop employees 1. Employee Relati ons. employment protection and employee right s.SYLLABUS FOR HUMAN RESOURCE MANAGEMENT JU-CMS Human Resource Management Assessment Objectives 1. minimum wages). as a workforce centred activity. full-time vs. the implications for career development. affects the management of people. employer’s associations. how technology influences the way people’s work is organized • pay-related legislation (e.g. creating the ability to react ef fectively to change. support costs and social costs). and the frameworks within which an organisation operates.0 Understand Human Resource Management. self-employment. mediating between the organisation and the people it employs. age and gender. its development.3 describe and evaluate the influence of technical change on human resource management • the creation of needs for new skills.2 understand t he ef fect of other organisations or group s on HRM • trade unions. affect the management of people Competence Criteria Skills and Knowledge 2. different specialist roles in HR (e.4 understand th e influence of the legal environment on how people are managed 124 . salaries.3 describe and evaluate dif ferent approaches to the management of human resources • centralised vs. • sectors of employment (primary.0 Describe and evaluate the methods used to enable individuals and group s to work together ef fectively and resolve conflict 5. employment and unemployment rates.0 Understand how organizations plan and meet their human resources requirement s 4. government agencies.0 Understand how the employment market. sick pay. support (Admin ) c osts. International Maritime Organisation).0 Understand Human Resource Management. professional bodies (e.1 • meaning: Human Resource Management as the process for creating and maint aining re lationships betw een the people who work for and with them. health and safety. controlling the costs of employment (to include wages.4 understand how Human Resource Management has developed into its current form • development: as a welfare activity. the threat of redundancy. the implications for training. knowledge and experience.0 Understand how the employment market. maint aining systems for motivating and developing individuals and resolving conflict.g. division of responsibilities between line managers and Human Resources (HR) specialists. skill levels and types of skills. purpose and organisation Competence Criteria Skills and Knowledge 1. equal opportunities. regional variations. job creation 2. American Society of Training and Development. supplying the organisation with one of the many types of resource which it needs to operate effectively 2.0 Explain and analyse how organizations reward. handling growth efficiently 1. controlling the cost s of employment (w ages and salaries. Hong Kong Management Association. customers and competitors 2. replenishing the organisation’s human resources over time • strategic purpose: contributing specialist expertise to the medium and long term development of the organisation. continuing professional development and lifelong learning. to include the trends of all the above 2. de-centralised. 3.1 describe the significance of the main features of the employment market. it s development. social cost s).g.2 understand the meaning and purpose of ‘Human Resource Management understand the distinction between the operational and strategic purposes of Human Resource Management 1. and between organisations • purpose: providing the right mix of skills. secondary and tertiary). maternity/paternity. British Medical Association. p art-time vs. as a management centred activity . Recruitment and Selection). HR representation at Senior and Board level 1. purpose and organization 2. Management Development. and the frameworks within which an organization operates. ensuring the organisation has the ability to react effectively and efficiently to change • operational purpose: providing and deploying the right mix of skills. shift systems. Kaizen .g. motivate and develop employees Competence Criteria Skills and Knowledge 5. contracting out to employment agencies 3. st aff surveys • individual problem-solving mechanisms (e. company website. Performance Management 4.(continuous improvement). targets. Total Quality Management. temporary. choosing the right media).g. subsidized f ood a nd a ccommodation. working at home. part-time.2 describe and evaluate different types of employment contracts • permanent. job descriptions and person specifications. functional. individual vs. key competencies. cheap loans. retirement. committee structures (e. share option schemes. worker directors. piece-work.3 understand the recruitment and selection process • recruitment: purpose (finding the right person. mission statements) • formal consultation and negotiation systems (e. internal vs. appraisal systems (types.g. assessment centres. length of service. references. avoiding discrimination. briefing structures. job satisfaction. discipline procedures and grievance procedures) • improvement initiatives (e. application forms. company cars. f1exitime.3 describe and evaluate the use of different systems for communication and conflict resolution • information based systems (e.0 Describe and evaluate the methods to enable individuals and groups to work together effectively and resolve conflict Competence Criteria Skills and Knowledge 4. key accountabilities. profit. presenting a positive image of the organisation). bulletin boards.JU-CMS SYLLABUS FOR HUMAN RESOURCE MANAGEMENT 3. external. application forms. interviews (group and individual) • resignation.salaries.1 outline approaches to human resource planning • analysis of current strengths and weaknesses (e. contracts for specific tasks. collective agreement s) 5.2 describe and evaluate how organisations measure and monitor people’s performance at work • standards. fixed rates. wages.g. Works Councils. fixed term. newsletters. p referential a ccess t o t he organisation’s p roducts or services. emails. holidays.sharing systems. using agencies (public and private sector) • selection: letters of application and Curriculum Vitaes (CVs)/ Resumes. h ealth c are. end of fixed term contract/t ask/service 3.1 describe and evaluate different ways of organising work • different working patterns (e. psychometric and practical). mutual agreement. product.g. strengths and weaknesses). dismissal. s ocial activities.g. territorial. jobs or services. permanent and temporary project teams and t ask groups) 4. s uccession planning 3.0 Understand how organisations plan and meet their human resource requirements Competence Criteria Skills and Knowledge 3. team performance. consultation).1 explain the use of different methods of payment and reward • financial reward . redundancy. methods f or f orecasting s upply a nd d emand. comp any discounts) 125 . productivity and annual bonuses. turnover and retention rates. non-contributory pensions • fringe benefits (e. annualised hours. tests (aptitude. casual employment) • different working structures (e.g. electronic notice boards. safety. methods for attracting candidates (formal vs.4 understand how the contract of employment can end 4. informal.g.g. absenteeism. health and safety records. exit interview dat a).0 Explain and analyse how organisations reward. payment by results. day work. matrix. SYLLABUS FOR FAMILY MANAGED BUSINESS (FMB) JU-CMS 5.3 understand and analyse how the nature of work contributes to motivation • working conditions. skills qualifications and certification. working relationships (both with colleagues and managers). job satisfaction. the use of external trainers. bargaining strength of individuals/groups. differentials. continuing professional development DUAL PROGRAMME FAMILY MANAGED BUSINESS (FMB) Semester I Semester III • Business & Indian Business Environment • Production and Operations in Family Business • Learning from Family Business in India • Marketing & Accounting in Family Business • Understanding Family Business • Finance in Family Business • Entrepreneurship in Family Business • H R in Family Business • Law in Family Business • Information Technology in Family Business Semester II Semester IV • Leadership in Family Business • Negotiations in Family Business • Business Cycle • Sales in Family Business • Communication in Family Business • International Trade in Family Business • Decision making in Family Business • Handling Conflicts in Family Business • Strategies in Family Business • Succession Planning in Family Business DUAL PROGRAMME DIPLOMA IN ENTREPRENEURSHIP & BUSINESS MANAGEMENT FROM EDI (Govt. recognition. promotion. training on and off the job. organisational). of India) 126 . levels of responsibility. the need for rewards to fit the organisation’s structure. induction training. technology and objectives 5. variety. internal training. training needs analysis. line managers’ responsibilities. legal constraints. government supported initiatives. leadership style 5.4 understand and evaluate the main features of training and development • objectives of training and development (individual vs.2 explain how organisations identify the type and level of reward they offer employees • influence of the marketplace for particular skills/qualifications. regional variations. JU-CMS SYLLABUS FOR ENTREPRENEURSHIP & BUSINESS MANAGEMENT COURSE CONTENT The content s of the course are in the form of self instructional study material divided into 11 units: Unit 1: All about Entrepreneurship: • What is Entrepreneurship • Importance & Relevance of Entrepreneurship • Charms of being an Entrepreneur • Factors influencing Entrepreneurship. Unit • • • • • 2: Information in Support System: Industrial Terminology Planning a small scale Enterprise Information on sources of support Important Financial Institutions Other important Agencies.Part I: • Managerial Strategies for Small Business • General Management in Small Business • Managing External Environment • Planning for success in Small Business • Crises Management in Small Business : Part I • Crises Management in Small Business : Part II • Crises Management in Small Business : Part III • Crises Management in Small Business : Part IV • Crises Management in Small Business : Part V • Communication Skills • Negotiation : Strategies & Tactics • Problem Solving and Decision Making • Economic for Small Business : Part I & II Unit 8: Small Business Management – part II: • Production management in small business • Quality management in small business • Time management in small business • Value orientation in management • Personnel recruitment in small business • Personnel management in small business • Self management in small business Unit 9: Small Business Management – part III: • Marketing management in small business : Part I • Marketing management in small business : Part II • Marketing management in small business : Part III • Marketing management in small business : Part IV • Marketing management in small business : Part V • Marketing management in small business : Part VI • Financial management in small business : General • Financial management in small business : Book keeping & Accounts • Financial management in small business : Balance sheet and Profit & Loss Account • Costing and pricing in small business • Assessment of working capit al requirement • Management of working capital Unit 10: Statutory Requirements: • Labour Related Requirements • Introduction of commercial laws • Tax Related Requirements • Industry Specific Requirement Unit 11: Study material on current business aspects: • Business Ethics • Export Environment. trademarks & GATT • Strategic planning • Information technology and new modes of communication • Environment and pollution control • Institutional support and sources of information 127 . copyrights. Unit 3: Business Identification: • Classification of Business • Environment Scanning : Need Assessment • Environment Scanning : Resource Assessment • Environment Scanning : Sources of Supply Analysis. patents. • Environment Scanning : Policy/Economy assessment • Environment Scanning : Sources of Information • Project Ideas : Part-1 • Project Ideas : Part-2 • Criteria for Selection of Business Opportunity • Project Feasibility : Part-1 • Project Feasibility : Part-2 • Final Selection of Appropriate Business Opportunity Unit 4: Market Assessment: • Market Assessment :Need and Relevance • Market assessment :Tools and Techniques • Method of Market Survey • Sources of Market Information • Preparation of Market Information • Use of Market Survey report in Selecting the Product Unit 5: Entrepreneurial Motivation: • Entrepreneurial Motivation : Introduction • Exploring Self • Self Assessment : Part I • Self Assessment : Part II • Systematic Planning • Entrepreneurial Competencies • Goal Setting • Team Building • You Too Can Do It : Part I • You Too Can Do It : Part II • You Too Can Do It : Part III • You Too Can Do It : Part IV • You Too Can Do It : Part V Unit 6: Business Plan Preparation and Project Finance • Business Plan : Need and Relevance • Importance and Specification of a project • Market Feasibility : Part I • Market Feasibility : Part II • Market Feasibility : Part III • Market Feasibility : Part IV • Technical Feasibility : Part I • Technical Feasibility : Part II • Technical Feasibility : Part III • Technical Feasibility : Part IV • Financial Viability : Part I • • • • • • • Financial Viability : Part II Financial Viability : Part III Financial Viability : Part IV Strategic Planning : Part I & II Implementation Schedule Loan Application & Disbursement Formalities Other relevant Procedures & Formalities Unit 7: Small Business Management. Procedure & Documentation • Venture capital financing • Franchising • Total Quality Management • Intellectual Property rights. At the end of the event an evaluation is done with respect to functional areas & cost and revenue. 128 JU-CMS .SYLLABUS FOR EVENT MANAGEMENT DUAL PROGRAMME EVENT MANAGEMENT First Semester • • • • • Basic understanding of event management sector Basic skills-emceeing and script writing Introduction to various creative–newspaper ads/posters/hoardings Understanding various issues like cost/location/vendors Goal setting and time management Second Semester • • • • • Attend & understanding mega events Designing an event-corporate to wedding planning Introduction to sponsorship and issues related Creative part-2-radio design/TV ads/backdrops/multimedia presentations Production and budgeting Third Semester • • • • • • Recruitment in an event management comp any Operations & logistics Celebrity management Money management /target accounts Brand development of an event Leadership & team management Fourth Semester • • • Module on stress management The candidate have to organize an event and execute it. Note: Internship in an event management company is a must from the first semester onwards till the end of two years. JU-CMS DUAL PROGRAMME ASSOCIATION OF CHARTERED CERTIFIED ACCOUNTANTS (ACCA) 129 . 4. What are stakeholders? Types of stakeholders Stakeholders conflict Practice Questions 130 JU-CMS . 2. 2. 2. 4. 3. 6. 2. 5. 3. 2. 4. Organisational Structure Other basic organizational concepts Centralisation and decentralization Levels of Strategy The roles and functions of the main departments in a business organisation Marketing Practice Questions Chapter 3: Organisational culture in business 1. 7. 6. 3. 3. Defining organizational culture The factors that shape the culture of the organisation Writers on culture The informal organisation and its relationship with the formal organisation Practice Question Chapter 4: Information technology and information systems in business 1. 5.ASSOCIATION OF CHARTERED CERTIFIED ACCOUNTANTS (ACCA) ACCA : PAPER F1 ACCOUNTANT IN BUSINESS Chapter 1 : The business Organisation 1. 4. Business organisations and the reason they are formed Different types of organisation Sectors in which organisations operate Summary Practice Questions Chapter 2: Business organisation and structure 1. 4. Data and Information Information technology and Information systems Types of information system Software applications The advantages of computerisation Practice Questions Chapter 5: Stakeholders in business organisations 1. 5. 3. 5. 4. 4. 8. 5. Introduction Microeconomics Macroeconomics Economic policy options Practice Questions Chapter 8: External analysis – social. 4. environmental and technological factors 1. 6. 3. Social and demographic factors Environmental factors Technological factors Practice Questions Chapter 9: Competitive factors 1. 4. 7. Separation of ownership and control Corporate governance Corporate social responsibility Committees 131 JU-CMS . 3. 3. Business ethics and their importance Professional ethics Corporate codes of ethics Ethical threats and dilemmas Practice Questions Chapter 11: Governance and social responsibility in business 1. 5. 2. 3.ASSOCIATION OF CHARTERED CERTIFIED ACCOUNTANTS (ACCA) Chapter 6: External analysis – political and legal factors 1. 2. 5. 6. Competitive advantage Porter’s five forces analysis Generic strategies Porter’s value chain Corporate appraisal (SWOT) Practice Questions Chapter 10: Professional ethics in accounting and business 1. 4. 2. 3. 3. 2. 2. 2. 5. Introduction Political systems and government policy Employee protection The principles of data protection Data Security Health and safety in the workplace Consumer protection Practice Questions Chapter 7: External analysis economic factors 1. 4. 4. 10. 2. 4. 4. 6. Authorities to whom companies are accountable Legislation governing financial statements Consequences of compliance failure International regulation of the accountancy profession Practice Questions Chapter 13: Accounting and finance functions within business 1. 2. 2. 8. 5. 6. 5. 5. 9. 11. The meaning of internal control and internal check The purpose of internal control The components of internal control Information technology and internal control Management responsibility 132 JU-CMS . 5. Practice Questions Chapter 12: Law and regulation governing accounting 1. 2. 4. 2. The accounting function The financial accounting function Management accounting The functions of the treasury Practice Questions Chapter 14: Financial systems and procedures 1. Overview of systems The purchasing system The sales system The payroll system The cash system The inventory system The purpose of organisational control Why controls in systems are important Automated systems A comparison of manual and automated systems Practice Questions Chapter 15: The relationship between accounting and other business functions 1. 4. 5. 3. 3. Introduction Purchasing (procurement) Production Marketing Service provision Practice Question Chapter 16: Audit and financial control 1. 3. 3.ASSOCIATION OF CHARTERED CERTIFIED ACCOUNTANTS (ACCA) 5. 3. 7. 5. 2. Individual Groups The contribution of individuals and teams to organisational success Teams Practice Questions Chapter 21: Motivating individuals and groups 1. 3. Recruitment and selection The recruitment and selection process Responsibility for recruitment and selection Equal opportunities Diversity Practice Questions Chapter 20: Individual. fraudulent behavior. 4.ASSOCIATION OF CHARTERED CERTIFIED ACCOUNTANTS (ACCA) 6. 5. 4. 2. The meaning of fraud The prerequisites of fraud Examples of fraud in a business organisation Fraudulent financial reporting Money laundering The possible implications of fraud to the company Measures to prevent and detect fraud The duties of management in preventing and detecting fraud Practice Questions Chapter 18: Leadership. 9. 3. 4. 3. 8. What is motivation? Motivation theories Rewards and Incentives Practice Questions 133 JU-CMS . 2. The meaning of internal auditing and external auditing Internal control and audit Ensuring the effectiveness of internal financial procedures Practice Questions Chapter 17: Fraud. 7. 9. management and supervision mean? Managerial authority and responsibility Theories of management Leadership Practice Questions Chapter 19: Recruitment and selection of employees 1. 5. 4. management and supervision 1. 2. group and team behavior 1. 3. 3. and their prevention in business 1. 5. 6. What do leadership. 2. 4. 8. 6. 7. ASSOCIATION OF CHARTERED CERTIFIED ACCOUNTANTS (ACCA) Chapter 22: Learning and training at work 1. 5. 2. Performance appraisal 3. mentoring and counseling Personal development plan Conflict Consequences of ineffectiveness at work Practice Questions Chapter 25: Communicating in business 1. 3. 5. Learning The learning process What are training. 2. 6. What is communication? The communication process Types of communication Effective and ineffective communication Communication patterns Practice Questions 134 JU-CMS . Performance assessment 2. 3. 3. 7. development and education? The training and development process The role of management in the learning process Practice Questions Chapter 23: Review and appraisal of individual performance 1. 2. 4. 4. 4. 6. Practice Questions Chapter 24: Personal effectiveness at work 1. Time management Competency frameworks Coaching. 6. 5. Internal sources of information External sources of information General economic environment Sampling techniques Chapter summary CHAPTER 3: Presenting information 1. 2. 10. receiving and issuing inventory 135 JU-CMS . 4. 6.ASSOCIATION OF CHARTERED CERTIFIED ACCOUNTANTS (ACCA) ACCA: PAPER F2 MANAGEMENT ACCOUNTING (MA) Contents: Chapter 1: The nature and purpose of management accounting 1) 2) 3) 4) 5) 6) 7) 8) The nature of good information The managerial processes of decision making and control Mission statements Levels of planning Cost centres. 5. 3. Introduction Writing reports Tables Graphs and charts Chapter summary CHAPTER 4: Types of cost and cost behavior 1. profit centres. cost and management accounting The limitations of management informations Chapter summary CHAPTER 2: Sources of data 1. 2. 9. 3. 7. 5. 8. 3. 5. 4. 2. Ordering. 4. Analyzing costs Classifying costs Classification by element Classification by function Classification by nature Classification by behavior The high/low method used for separating a semi-variable cost Cost equations Cost cards Cost coding Chapter summary CHAPTER 5: Accounting for inventory 1. 11. investment centres and revenue centres Financial. batch and process costing 1. 4. 3. 10. 7. 3.ASSOCIATION OF CHARTERED CERTIFIED ACCOUNTANTS (ACCA) 2. 3. 7. 2. 6. 8. Chapter summary CHAPTER 9: Job. 9. Inventory holding and ordering costs Recorder levels The economic order quantity (EOQ) The EOQ with discounts Gradual replenishment of inventory Control procedures to minimize discrepancies and losses Valuing inventory Accounting for inventory – the material inventory account Chapter summary CHAPTER 6: Accounting for Labour 1. The advantages and disadvantages of absorption and marginal costing 6. 5. 8. 2. capacity and production volume ratios Chapter summary CHAPTER 7: Accounting for overheads 1. 4. 4. 5. 6. 3. Direct and indirect expenses Production overhead absorption Allocation and apportionment Reapportionment of service cost centre costs to production cost centres Absorption of overheads Under-and over-absorption of overheads Journal and ledger entries for manufacturing overheads Chapter summary CHAPTER 8: Marginal and absorption costing 1. Direct and indirect labour Calculating labour in products and services Accounting for labour costs Remuneration methods Incentives scheme Labour turnover Labour efficiency. Process costing 3. Process costing with losses and gains 136 JU-CMS . 4. Different types of production 2. 6. Introduction Marginal costing Absorption costing The effect of absorption and marginal costing on inventory valuation and profit determination 5. 8. 5. 2. 7. ASSOCIATION OF CHARTERED CERTIFIED ACCOUNTANTS (ACCA) 4. 4. 5. 12. 4. 4. 13. 6. 7. 2. 8. 4. 2. 3. 5. 9. 5. 10.progress (WIP) and equivalent units (EUs) Opening work in progress (OWIP) Losses made part way through production Joint and by-products Treatment of joint costs Process accounts for joint and by-products Chapter summary CHAPTER 10: Service and operation costing 1. 3. Modern production environments Activity based costing (ABC) Target costing Life cycle costing Total quality management (TQM) Cost control and cost reduction Chapter summary CHAPTER 12: Forecasting techniques 1. 6. 3. 3. The purposes of budgeting The stages in budget preparation Behavioural aspects of budgeting Motivation Incentive scheme 137 JU-CMS . Forecasts in budgeting Regression analysis Correlation Time series analysis Moving averages The product life cycle and forecasting Index numbers Types of index numbers Simple indices Chain base index numbers Multi-item (weighted) indices Laspeyre and Paasche indices Chapter summary CHAPTER 13: Budgeting 1. 7. 2. 2. Work-in. 7. 8. 10. 6. 5. 11. 9. The nature of service and operation costing Suitable unit cost measures for service/operation costing Service cost analysis Chapter summary CHAPTER 11: Alternative costing principles 1. 5. 13. 8. 7. 6. 2. 16. 9. 12. 7. 11. 9. 10. 13. 4. 13. 11. 10. 17. 9. 8. 3. 4. 3. 14.ASSOCIATION OF CHARTERED CERTIFIED ACCOUNTANTS (ACCA) 6. 2. 6. 12. Participative budgeting Budget preparation Functional budget Cash budgets and cash flow forecasts Preparing master budget “What if “ analysis Scenario planning Budgetary control Fixed and flexible budgets Responsibility accounti8ng Controllable and uncontrollable costs Chapter summary CHAPTER 14: Capital budgeting 1. 12. 7. 15. 14. 10. 11. 8. The purposes of standard costing Standard costs per unit Variance analysis Self variances Materials cost variances Labour cost variances Variable overhead variances Fixed overhead variances Possible interrelationships between variances Operating statements Working backwards Reporting of variances Control reports Chapter summary CHAPTER 16: Performance measurement techniques 138 JU-CMS . Capital investment Capital and revenue expenditure Capital budgeting and investment appraisal Cash flows used for investment appraisal The time value of money Interest Discounting Capital investment appraisal The payback period Net present value (NPV) Internal rate of return (IRR) NPV and IRR with equal cash flows Chapter summary CHAPTER 15: Standard costing 1. 5. 4. 2.ASSOCIATION OF CHARTERED CERTIFIED ACCOUNTANTS (ACCA) 1. 12. Uses of spreadsheets 2. 2. 5. Advantages and disadvantages of spreadsheets CHAPTER 19: Questions & CHAPTER 20: ANSWERS 139 JU-CMS . 4. 3. 13. 5. Introduction Divisional performance measurement Manufacturing industries The service sector Non-profit seeking and public sector organizations Chapter summary CHAPTER 18: Spreadsheets 1. 10. 11. 3. 7. 8. 6. 9. 6. Introduction Critical success factors Financial performance measures Measuring profitability Measuring liquidity Measuring risk Problems with using only financial performance indicators Non-financial performance indicators (NFPIs) Productivity Quality Problems with non-financial performance indicators The balanced scorecard Benchmarking Chapter summary CHAPTER 17: Performance measurement in specific situations 1. 14. 7. 4. 4. 6. 3. 4. Overview of accounting Types of business entity The Framework Users of the financial statements The elements of the financial statements The components of a set of financial statements Qualitative characteristics Elements of the financial statements Other important accounting concepts Chapter 2: The regulatory framework 1. 8. 3. discounts and sales tax 1. Overview Recording cash transactions Recording credit transactions Balancing off a ledger account Closing off the ledger accounts Chapter 5: Returns. Overview Business transactions and documentation Accounting records Sales and purchases day books The cash book The journal Ledger accounts and the division of the ledger Duality. double entry and the accounting equation Chapter 4: Recording basic transactions and balancing the ledgers 1. 8. 9. 2. 7. Recording sales and purchases returns 140 JU-CMS . 5.ASSOCIATION OF CHARTERED CERTIFIED ACCOUNTANTS (ACCA) ACCA : PAPER F3 INT/UK FINANCIAL ACCOUNTING (FA) Chapter 1 : Introduction to financial reporting 1. 4. 6. 2. Overview 2. 2. 7. 3. 6. 5. 5. Overview The regulatory framework International Financial Reporting Standards(IFRS) Structure of the IFRS regulatory system Company ownership and control What is ‘corporate governance’? Purpose and objectives of corporate governance Chapter Summary Chapter 3: Double entry bookkeeping 1. 2. 8. 5. 3. Accruals basis of accounting Accrued expenditure Prepaid expenditure Accrued income Prepaid income 141 JU-CMS . 7. acquisition and depreciation 1. 6. 4. 6. 3. 2. 2. 4. Intangible non-current assets (IAS 38) 3. 2. 5. Overview Disposal of non-current assets Revaluation of non-current assets Depreciation and disposal of a revalued asset Disclosure of non-current asset balances in company financial statements Chapter 9: Intangible non-current assets 1. disposal and revaluation 1. 4. Overview Non-current assets Capital and revenue expenditure Non-current asset registers Acquisition of a non-current asset Depreciation Methods of calculating depreciation Accounting for depreciation Changing estimates Chapter 8: Non-current assets. 3. 7. 3. Research and development Chapter 10: Accruals and prepayments 1. Overview Inventory in the financial statements Year-end inventory adjustments Valuation of inventory Methods of calculating the cost of inventory Chapter summary Chapter 7: Non-current assets . 4. 2. Discounts Sales tax Principles of sales tax Calculation of sales tax Accounting entries for sales tax Chapter 6: Inventory 1. 5. 5. 4. Overview 2. 9. 5. 6. 5.ASSOCIATION OF CHARTERED CERTIFIED ACCOUNTANTS (ACCA) 3. 8. 3. 7. Overview The capital structure of a limited liability company Ordinary share capital Rights issues Bonus issues Dividends Loan notes (loan stock) Preference shares Other reserves Corporation tax Chapter 14: Control account reconciliations 1. 2. 2. 5. 3. 4.ASSOCIATION OF CHARTERED CERTIFIED ACCOUNTANTS (ACCA) Chapter 11: Receivables 1. Overview Cash and credit sales Irrecoverable debts and allowances Accounting for irrecoverable debts Accounting for irrecoverable debts recovered Allowance for receivables Accounting for the allowance for receivables Chapter 12: Payables. Overview 2. 8. 10. 6. 3. 3. 4. errors and suspense accounts 1. 4. 2. The trial balance 142 JU-CMS . Overview Categorisation of liabilities Cash and credit purchases Provisions Contingent liabilities and assets Chapter 13: Capital structure and finance costs 1. Overview The bank reconciliation Differences between the bank statement and the cash book Proforma bank reconciliation Chapter 16: The trial balance. 6. 5. provisions and contingent liabilities 1. 7. 3. 4. 3. 2. Overview Control accounts Illustrative control accounts Control account reconciliations Chapter 15: Bank reconciliations 1. 4. 9. 2. 5. 7. Overview The process of preparing financial statements Adjustments to the initial trial balance IAS 1 Presentation of Financial Statements The statement of financial position The statement of profit or loss The statement of profit or loss other comprehensive income Preparation of financial statements and the exam Events after the reporting period date (IAS 10) Revenue (IAS 18) Chapter 18: Incomplete records 1. 3. 9. Overview The need for a statement of cash flows Format of a statement of cash flows Cash generated from operations Cash from operating activities Cash from investing activities Cash from financing activities Chapter 20: Interpretation of financial statements 1. 3. 3. 4. Incomplete records Using the accounting equation The ledger account (balancing figure) approach Using cash/bank summaries Ratios – mark up and margin Chapter 19: Statements of cash flows 1. 2. 4. 6. 4. The process of preparing financial statements Type of error Suspense accounts Adjustment to profit Statement of comprehensive income Chapter 17: Preparing basic financial statements 1. 5. 5. 6. 2. Overview Interpreting financial information Ratio analysis Profitability ratios Liquidity and Efficiency ratios Financial position Chapter 21: Consolidated statement of financial position 143 JU-CMS . 6. 4. 3. 5. 6. 8. 5. 7. 10. 2. 4.ASSOCIATION OF CHARTERED CERTIFIED ACCOUNTANTS (ACCA) 3. 7. 5. 2. 3. 7. What is a group? Requirement to prepare consolidated financial statements The basic method of preparing a consolidated statement of financial position The mechanics of consolidation Accounting treatment of non-controlling interests Group retained earnings Fair values Intra-group trading Unrealised profit Mid-year acquisitions Chapter 22: Consolidated statement of profit or loss and associates 1. 6. 7. 8. 5. 6. 2. 5. 4. 9. 2. 11. 3. 10. 9. Overview Introduction The Basic Principles Non-controlling interest Intra-group trading Provision for unrealised profits Mid-year acquisitions IAS 28 Accounting for investments in associates and joint ventures Associates in the consolidated statement of financial position Associates in the consolidated statement of profit or loss Chapter Summary Chapter 23: PRACTICE QUESTIONS Chapter 24: PRACTICE QUESTIONS 144 JU-CMS . 4. 10. 8.ASSOCIATION OF CHARTERED CERTIFIED ACCOUNTANTS (ACCA) 1. in . Bangalore .560004.43431000 | Fax: 080 .# 1/1-1. Atria Towers. A N Krishna Rao Road.in Corporate Office # 91/2. Dr.ac. Ph: 080 .in / www.26500895 Website : www.ac. Ph: 080 . Palace Road.jgi.in Website : www.cms. V V Puram.jainuniversity. Bangalore .560001.ac.43430200 | Fax: 080 -22353215 Email :
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