SURVEY REPORTSUBMITTED FOR THE AWARD OF POST GRADUATE DIPLOMA IN MANAGEMENT (APPROVED BY THE AICTE, MINISTRY OF HRD GOVERNMENT OF INDIA, NEW DELHI) A STUDY ON CONSUMER AWARENESS ABOUT BRYLCREEM AND ATTITUDE TOWARDS HAIR STYLING IN VARANASI UNDER THE GUIDENCE OF: - SUBMITTED BY:- DR. HEMANT YADAV UTKARSH SINGHL ASSISTANT PROFESSOR PG/21/57 SCHOOL OF MANAGEMENT SCIENCEs, VARANASI SURVEY REPORT A STUDY ON CONSUMER AWARENESS ABOUT BRYLCREEM AND ATTITUDE TOWARDS HAIR STYLING IN VARANASI UNDER THE GUIDENCE OF: BY:DR. HEMANT YADAV ASSISTANT PROFESSOR SMS VARANASI SUBMITTED UTKARSH SINGH PG/21/57 DECLARATION I “UTKARSH SINGH” declare that the project work entitled as ‘“A STUDY ON CONSUMER AWARENESS ABOUT BRYLCREEM AND ATTITUDE TOWARDS HAIR STYLING IN VARANASI.” is an authentic record of my own work carried out at “SCHOOL OF MANAGEMENT SCIENCES VARANASI” required for the project semester for the award of degree of PGDM 2ND SEMESTER, under the guidance of DR. HEMANT YADAV (ASSISTANT PROFESSOR). Date: Place: Varanasi (signature) ACKNOWLEDGEMENT I am thankful to many people whose timely help and guidance has helped me conduct this research successfully. I would also like to express my greetings as well as thankfulness to my mentor DR. Hemant Yadav (assistant professor), faculty of SMS, Varanasi or giving me an opportunity to pursue this project. I also wish to thank all those respondents who were patient enough in giving answer to the questionnaire. I also want to thank my heart full regards to my coordinator MR. Rishi Raman Singh for providing me this opportunity. Finally, I would like to extend my grateful thanks to all our friends and faculty member of SMS, Varanasi whose assistance has lot to me personally for the completion of this research. This survey is carried out to translate the theoretical knowledge of the subject.PREFACE This survey has been conducted to get an overview on A STUDY ON CONSUMER AWARENESS ABOUT BRYLCREEM AND ATTITUDE TOWARDS HAIR STYLING IN VARANASI. This survey is carried out in the partial fulfillment of the PGDM 2nd SEMESTER course of SCHOOL OF MANAGEMENT SCIENCES VARANASI. The basic objective of this survey is TO KNOW THE POPULARITY OF BRYLCREEM AND ATTITUDE OF PEOPLE TOWARDS HAIR STYLING AND THE MEN HAIR CARE PRODUCTS. .. CONTENT CHAPTER 1 PAGE NUMBER INTRODUCTION CHAPTER 2 OBJECTIVES OF THE REPORT NEED OF RESEARCH CHAPTER 3 22 24 RESEARCH METHODOLOGY CHAPTER 4 26 DATA ANALYSIS AND INTERPRETATION CHAPTER 5 28-39 FINDING CHAPTER 6 41&42 CONCLUSION CHAPTER 7 44 RECOMMENDATION CHAPTER 8 46 LIMITATION CHAPTER 9 48 Bibliography 50 . Brylcreem is marketed in the US by Combe Incorporated. Birmingham. the brand was distributed by Godrej in India. The pomade is an emulsion of water and mineral oil established with beeswax. England. Before Godrej acquired 51 per cent stake of Sara Lee in their joint venture Godrej Sara Lee in 2010. in Europe by Unilever and in India by HUL. the global rights to sell Brylcreem brand was sold by Sara Lee Corporation to Unilever.CHAPTER 10 Annexure (Questionnaire) 52-54 Introduction Brylcreem is a brand of hair styling products for men. In 2012. Sara Lee bought the personal care unit of SmithKline Beecham in 1992. The first Brylcreem product was a pomade created in 1928 by County Chemicals at the Chemico Works in Bradford Street. Various Brylcreem products are sold worldwide. Jingle . Ownership The British pharmaceutical firm Beecham was the longtime owner of Brylcreem. while long lasting moisturizing properties make it popular with individuals with Afro-textured hair. miraculously. the Arsenal defender and England cricketer. Stiffening properties of pomades make sculptured hairstyles such as the pompadour or quiff possible. Brylcreem — The gals'll all pursue ya. slick appearance. It lasts longer than most hair care products. and petroleum jelly have been used extensively in the manufacture of modern pomades. Lanolin. they’ll love to run their fingers through your hair!. Pomade gives the user's hair a shiny. the last line was changed from "They'll love to run their fingers through your hair". French pommade) is a greasy or waxy substance or a water-based substance that is used to style hair. and does not dry it out. The original pomade of the eighteenth and nineteenth centuries consisted mainly of bear fat or lard. and. When the dry look became popular. partly inspired by the unoiled moptops of the Beatles.Denis Compton.[citation needed] It was first advertised on television with the jingle "Brylcreem — A Little Dab'll Do Ya! Brylcreem — You'll look so debonaire. "A little dab of Brylcreem on your hair gives you the Brylcreem bounce". to "They'll love the natural look it gives your hair. . advertised Brylcreem in the 1950s. taking up to several washes to remove. in the 1970s in the UK and Canada. Pomade (/pɒˈmeɪd/. beeswax." The Brylcreem TV advertisement included a cartoon animation of a man with initially tousled hair who happily has a little dab applied. the hair combs and smooths itself." Subsequent television advertisements used the mottoes "Grooms without gumming" and later. although they have made a comeback in the 2010s with recent additions to the marketplace. Pomades were once much more popular than they are today. History Swedish ad for toiletries. from World War II through the 1960s. 1905/1906.S.Origin of the name The English word "pomade" is derived from French pommade meaning "ointment". itself arising from the Latin pomum (fruit. and Royal Crown Hair Dressing (originating in 1936). Dixie Peach Hair Pomade was popular with teenage boys in the U. bear fat was usually the main pomade ingredient. apple) via the Italian pomata or pomo ( meaning "apple"—as the original ointment recipe contained mashed apples). which feature far less lanolin or bees wax in their .[3] beeswax. but they are usually not particularly fruity.[2] By the early 20th century.[1] Modern pomades may contain fragrances. petroleum jelly. and lard were more commonly used.[4] Early 20th century examples of pomades include Murray's Superior Pomade (originating in the mid-1920s). In the 19th century.[5] Brylcreem (introduced in 1928). Pomade is often used with Afro-textured hair to keep it from drying out. giving it a darker. while products such as Ultra Sheen. many brands of pomade are now primarily water based and feature fewer wax substances. are marketed for a specific use. pomade does not dry. dishwashing liquids. These products are more easily washable but often do not give the same versatility and strength of hold offered by the traditional petroleum-base products. are marketed for specific consumers. shinier look. and quiff. and beards). In 2001.formulation. Because of its greasy or waxy nature. Unlike the petroleum and oil based pomade. water-based pomade washes out easily and dries out quickly. Because of the difficulty of washing pomade out of the hair. pompadour. side burns. Pomade is used to style hair (including mustaches. or any shampoos designed for oily hair. Usage Unlike hair spray and hair gel. a water-based pomade was produced by Layrite. and can last much longer. such as mustache wax.[6] Some pomade products. and essentially achieve the same effect as either hair wax or pomade. All these products come in various textures and consistencies. Applying common olive oil and rinsing with warm water will also remove pomade. slicker. Modern hairstyles involving the use of pomade include the ducktail. and is often associated with the slick men's hairstyles of the early to mid-20th century. although it is easily removed using de-greasers such as high-detergent shampoos. . pomade can last through several washings. an archaeological scientist from the KNH Centre for Biomedical Egyptology at the University of Manchester. The researchers behind the analysis say that the Egyptians used the product to ensure that their style stayed in place in both life and death. both of which are not designed to be restyled once the product is applied. Hair wax and pomade are often not marketed by those names." "putty. This differentiates both wax and pomade from gel and hairspray. England." "glue.Difference between hair wax and pomade Traditionally.500 years old. but most were excavated from a cemetery in the Dakhleh Oasis in the . while wax did not. the difference between hair wax and pomade was that pomade gave the hair a slicker. Analysis of ancient Egyptians mummies has shown that they styled their hair using a fat-based gel. Natalie McCreesh. Hair wax and pomade are closely related. however. with pliability their main common property. shinier appearance." or "whip" among others. being labelled instead as "paste. and her colleagues studied hair samples taken from 18 mummies. Today the difference between pomade and hair wax is becoming somewhat ambiguous especially since many heavier pomades contain beeswax. The oldest is approximately 3. Some hair gels include temporary hair coloring.[citation needed] . nongreasy consistency: diethyl phthalate. by what would later be renamed the Dep Corporation. which has been radiocarbon dated to between 392 BC and 201 BC. In 1929. A category typically referred to as "ethnic" gels is designed and manufactured specifically for sculpting the hair texture common to African Americans. Marketed under the brand name Dep. while lower numbers do not make the hair as stiff and in some products give the hair a wet look.300 years ago. modern hair gel was invented in the United States.Western Desert and date from Greco-Roman times. around 2.K. modern hair gel was given this name by its inventor. Higher numbered gels maintain a greater "hold" on hair. Luis Montoya. In the 1960s. during the following decades. in recognition of the substance that gave it its unique. The Irish bog body Clonycavan Man. the British company Chemico Works invented Brylcreem. [citation needed] Types Many brands of hair gel in North America and the UK come in numbered variants. Some forms of hair gel are marketed to consumers who want to spike their hair in the style that emerged from the hardcore punk subculture in the 1980s.S. which became the market leader among hair styling products in both the U. and the U. was found to have been using a hair gel made from pine tree resin imported from Spain or South-west France. which includes variants in unnatural colors associated with various subcultures. such as the goths and ravers. commonly abbreviated as DEP. i.Cationic polymers Cationic polymers are among the main functional components of hair gel. yet right on the cutting edge. because the stretched-out polymer takes up more space than a coiled polymer and thus resists the flow of solvent molecules around it. . The look is timeless. It’s brilliantly classic. a copolymer of vinylpyrrolidone. making the gel more viscous. The positive charges in the polymers causes them to stretch. manageable and shiny without the stickiness of gels and sprays or the greasiness of pomade. and N-vinylimidazole. The positive charges also bind the gel to the negatively charged amino acids on the surface of the keratin molecules in the hair.[citation needed] Since 1928 Brylcreem has helped men look their best.e.[citation needed] Other polymers More complicated polymer formulas exist. healthy. methacrylamide.. Brylcreem is alcohol-free. Hair gels resist natural protein conformations and allow hair to be styled and textured. so it won’t dry your hair. It leaves hair soft. A small dab of Brylcreem — just shy of the size of one American dime — is all it takes to leave your hair soft. Don’t have a look? Try a sleek. Mix it Up. Thinning Hair A dab of Brylcreem can add body to fine hair. Just use a quarter-sized dab of Brylcreem and comb through hair. like a gangster or Wall Street mogul. and adds healthylooking shine. annihilates fly-aways.The Brylcreem look is iconic. Curly Hair Straighten out the kinks by combing Brylcreem through wet hair and using as a blow-drying lotion. wet look. Frizzy Hair Brylcreem seals split ends. Dry Hair A light touch of Brylcreem gives sexy. touchable hair with a light hold. Gain extra hold with added shine by combining Brylcreem and styling gel. . timeless and edgy all at once. manageable and stylish. Apply before blow drying for best results. Fine. soft. Here are a few ideas to get you started. During World War II. it was created as hair cream that was originally only sold to barbers. as sported in Mad Men. Slick hairstyles. it’s the look guys go to when they want to look Brilliantly Classic. Founded in Birmingham by County Chemicals. After more than eight decades. What's the story? Keeping quiffs neatly in place since 1928. the demand for styling creams fell and so did . Even today. Brylcreem must have been thanking their lucky stars that the super-styled Teddy Boy look was so popular. lasted until the early 60s when Brylcreem's luck began to run out. And that not-a-hair-out-of-place look remained the fashion for another couple of decades .The look is timeless. The 1950s saw an even further increase with Brylcreem becoming the most dominant product in men's hairstyling. yet right on the cutting edge. smart hairstyle that was the fashion at the time. Uh oh. Men flocked to Brylcreem in droves to recreate that clean.rather handy for Brylcreem. members of the RAF were known as Brylcreem Boys thanks to their tidily done dos. In fact. Brylcreem is an iconic product of men's hair styling. With this. What happened? Well it's down in part to The Beatles and other such popular music groups of the time who wore their hair much longer and much lessperfectly styled. celebrities. musicians and hipsters sport The Brylcreem look. a brief history of Brylcreem is like a brief history of men's haircuts. Big hair equalled big problems for Brylcreem. £3.com) plus a few other waxes and gels too. Principal CompetitionsThe arena which Brylcreem battle among the competitiors is iwith itsunmessable style. rich withAqua-Oxy naurishment. People may still think of it as a product of a certain time but it has truly embraced the 21st century with social media campaigns and sharp adverts to appeal to the 16-30 market.The result is well worth a watch. The 80s and 90s saw a slight renaissance when the brand tried to reinvent itself for the youth market. In 1997.com The original cream is still available in the same packaging it's been in since the 60s (£3. longlasting and non-greasy. and the accompanying musician recruited from MySpace. 3. and creams. All thatneeds to be added is flair.29.The glossy look that defined Brylcreems original appeal is still massivelypopular.The brand offers gels. its smells. but the Brylcreem of today gives men hundreds of choices when itcomes to styling quality and power. And now? The original Brylcreem cream. Brylcreem was giving a generation of men thefreedom to style their hair with confidence. A good example of this would be their 2007 Effortless campaign where the public were invited to send in clips of effortless little tricks around the house. plus comes with unique Memory Styling Molecules. brylcreem. the use of fresh hairtechnology.brylcreem.Brylcreem's profits. David Beckham became the face of Brylcreem and showed that it wasn't just for those neat hairstyles of a different era. .29. Despite efforts to convince the masses that Brylcreem could still be used on these styles. the Brylcreem Boys Icon. waxes. sales declined and continued to do so into the 70s. SWOT Analysis Strenghs• Unmessable Style (wet look. it could enhance their market share percentage.• Could increase more consumer to used their product.• The Bounz Gel packaging hard to open. Threat• Had a competition with so many brands• The young user like to buy something more stylish such as the packaging itself look trendy and . Opportunities• Had an advantage to dominate the market• By rebranding their packaging. Nice look with hard touch.• Had a great technologies on hair stylish.• Had a brand icon which could persuade consumer to used Brylcreem. Khairul Fahmi) Weakness• Only comes with two based product• Their packaging look same with others competitors. styling holds)• People known their product• 80 years on market• equitable price• Had an international and national icon ( David Beckham. Kevin Pieterson. The differentiate only at their labeling. Ownership The British pharmaceutical firm Beecham was the longtime owner of Brylcreem. make consumer confused. in Europe by Unilever and in India by HUL. Brylcreem is marketed in the US by Combe Incorporated. Sara Lee bought the personal care unit ofSmithKline Beecham in 1992. Various Brylcreem products are sold worldwide. the Arsenal defender and England cricketer.• The packaging look same with others brands. the global rights to sell Brylcreem brand was sold by Sara Lee Corporation to Unilever. advertised Brylcreem in the 1950s The Brylcreem TV advertisement included a cartoon animation of a man with initially tousled hair who happily has a little dab applied. and. the last line was changed from "They'll love to . miraculously.easy to used. When the dry look became popular. the brand was distributed by Godrej in India. partly inspired by the unoiled moptops of the Beatles. In 2012. Jingle Denis Compton. the hair combs and smooths itself. Before Godrej acquired 51 per cent stake of Sara Lee in their joint venture Godrej Sara Lee in 2010. to "They'll love the natural look it gives your hair." Subsequent television advertisements used the mottoes "Grooms without gumming" and later. • For analyzing the consumer’s attitude towards hair styling . As per HAIR TREND market BRYLCREME is a popular product. . "A little dab of Brylcreem on your hair gives you the Brylcreem bounce".run their fingers through your hair". I prepared a plan of work (filed survey report) to provide a base as well as reality of consumer for hair styling products . in the 1970s in the UK and Canada. NEED OF RESEARCH • There are variety of Brands of HAIR STYLING CREAMS AND WAX available in Varanasi city but majority of people go with some preferred brands. It describes the state of affairs as it exists at present. Sampling unit: My sampling unit will be individual .The type of research will used in this present survey. It also describes data and characteristics about the population or phenomenon being studied Data Types: The data type used in this survey is Primary Data which has been collected by the researcher directly by himself from his own observation and experiences through questionnaire.RESEARCH METHODOLOGY Type of research:Descriptive Research:. Sample Size: 100 Respondents Sampling Method: Through the structured questionnaire Sampling Technique: The sampling techniques used for the present survey is the non probability convenience sampling where some elements of population has no chance of getting selected where the probability of selection can’t be accurately determined and it involves the sample being drawn from the part of population which is to be studied. OBJECTIVE TO KNOW THE POPULARITY OF BRYLCREEM AND ATTITUDE OF PEOPLE TOWARDS HAIR STYLING AND THE MEN HAIR CARE PRODUCTS. . SURVEY ANALYSIS Have you used hair care products? No. 86% . 14% Yes. 16% Brylcreme. 42% wax. 30% Gel.e. Please list the products you are currently using in your hair (i.INTERPRETATION • 86% OF THE SAMPLE POPULATION HAVE USED HAIR CARE PRODUCTS. 12% . wax etc) other product. gel. INTERPRETATION • 42% OF THE SAMPLE POPULATION USES GEL HOWEVER BRYLCREME IS USED BY ONLY 12% OF THEM. On average how long do you spend styling your hair? 45 40 35 30 25 20 15 10 5 0 10-15 min 15-30 min 30 min and more INTERPRETATION . .• MAJORITY OF THE POPULATION OR ALMOST 40% USUALLY SPENDS 10-15 MINS ON HAIR STYLING. 22% TV Campaign. 7% Internet Magazine. 10% Hairdresser. .How did you hear about Brylcreem? Other. 15% Friends. 46% INTERPRETATION MOST OF THE SAMPLE POPULATION HEARD ABOUT BRLCREEM THROUGH TELIVISION CAMPAIGN. 22% INTERPRETATION MOST OF THE RESPONDENTS THINK THAT BRYLCREEM IS AVERAGE.What words do you associate with Brylcreem? worst. . 18% fine . 29% Good . 31% bad . . 4% Hairdresser. 43% INTERPRETATION MOST OF THE RESPONDENTS GET THEIR HAIRSTYLING IDEAS FROM TV SHOWS AND REST FROM MAGAZINES AND NEWSPAPERS. 13% Friend. 21% Magazines/Newspapers.Where do you get your hairstyling idea/s from? Other. 19% TV Shows. Have you tried any adventurous hair styles in the last month? Yes. 24% No. 76% INTERPRETATION MOST OF THE RESPONDENTS DIDN’T TRY ANY ADVENTEROUS HAIR STYLE. . 13% Monthly.How frequently do you change your hairstyle? Other. 37% INTERPRETATION MOST OF THE RESPONDENTS CHANGE THEIR HAIRSTYLE MONTHLYORWEEKLY. 22% Yearly. 21% Daily. . 7% Weekly. .Brylcreem is a fashionable product 50 45 40 35 30 25 20 15 10 5 0 INTERPRETATION MOST OF THE RESPONDENTS AGREED THAT BRYLCREEM IS A FASHIONABLE PRODUCT. 7 .Brylcreem is a innovative product 76 1 1 13 3 INTERPRETATION RESPONDENTS GAVE MIXED RESPONSE. 9% NEITHER AGREE NOR DISAGREE. 44% STRONGLY AGREE. 26% INTERPRETATION Respondents think that the price of the product is neither good nor bad. . 21% AGREE.Brylcreem is priced reasonably DISAGREE. .Brylcreem is used amongst young men (16-30) DISAGREE. 26% AGREE. 5% STRONGLY AGREE. 47% INTERPRETATION Majority of the respondents are in the favour of the statement. 21% NEITHER AGREE NOR DISAGREE. .FINDINGS 86% of the sample populations have used hair care products. 42% of the sample population chosen uses gel however brylcreme is used by only 12% of them. Majority of the population or almost 40% usually spends 10-15 mins on hair styling. The synthetic hair care products are been used by huge number of people neglecting the fact that they contains ingredients which are dangerous to the growth and beauty of your hair. . All of us are concerned about the look of our hair. There are two kinds of hair care products available.LIMITATIONS One is very right in his opinion that nature plays a vital role in healing almost all diseases. Hair is among the biggest assets in regards of beauty that a human posses. Take the example of shampoo. It might also cause different side effects to your body which cannot be vanished out easily. plants. One is natural products which contain herbs. the chemicals present in it can be helpful to give a short term growth and shine to your hair but in long run it will definitely damage your hair. different oils etc and the other one is synthetic hair care products which contain different chemicals which are extremely harmful for your hair in long run. These products are easily reachable by a common person as they are for sale at different departmental stores and that is the reason why people use them generally. For the purpose of maintaining the beauty of hair we need hair care products. Baldness and premature hair graying and hair loss are just few examples of consequences you can face by using shampoo which are made of synthetic chemicals. There are many hair care products available in the market these days but still not many of you are aware of the fact that it may contain the ingredients which are dangerous for your hair. . In general terms. If you really care for your hair then synthetic hair care products are not suitable and its associative disadvantages totally relates with the health of your hair.Steroids are also the form of synthetic hair care products used by few people. steroids are extremely harmful to your health then how it is possible that it won’t hurt your hair. Avoid synthetic hair care products and replace them with the natural ones which are available in the market these days. It is a fact that synthetic or chemical hair care products are not suitable to your hair follicles at all. it is strong enough to hold down even my locks and works well. it works well. but the strong hold is better for some more extreme styles. Easy enough. Over time I have perfected the application. again I had the problem with my hair that is was not strong enough to last. . It comes down to what sort of hair you have.RECOMMENDATION To use the gel is the same as most others. The wet look is good for some people. Normal hold is good for people with easily manageable hair. Personally I am happy paying that little extra.59 for my 150mlg tube. Wet look can give you some nice looks. It suggests to apply to towel dried hair. At around £1 to £2 you can find cheaper around. but it did look good for a night out. In my youth I would apply to soaking wet hair and as a result I would come out with wet hair and all the gel out by mid-morning. The gel comes in three different forms. and how you want to style it. and it is easy to do when you are half asleep. The main problem I had with it was it did not last very long and was not too practical. and massage into scalp with the hands. I paid £1. extra hold is more my stuff. the product behind the name is quality. Price wise Brylcream will set you back a bit more than other hair gels. there is no trick to it and it all says how to do it on the side of the container. as well as actually looking wet. It lasts the whole time. For that little extra you get a bit more quality and I find it longer lasting than cheaper alternatives. it is worth it. Though you are paying mostly for the brand. especially short hair. Overall Brylcream does the job I want. and the new Brylcream Shampoo looks a nice addition to the range. . while the wet look style looks good. with or without the publicity of David Beckham. and with Brylcream I am able to sort it out with no problems. I find the strong hold gel keeps my hair in place all day long. it is a pretty strong claim for a simple hair gel. the gel does not harm my hair in any way. I like to keep my hair short. Still on the up side. I am personally a bit doubtful over this. and I have never noticed any major differences. but it does tend to be a bit wild in the mornings.The gel also claims to improve your hair and scalp. CONCLUSION I conclude from the survey that the brylcreem is the popular product in the men hir care product design. Most of the respondents was interested in the knowing about the product and showed interest in buying the product. . org/wiki/Brylcreem https://en.com/ http://www.org/wiki/Pomade http://brylcreemusa.wikipedia.theguardian.com/fashion/fashionblog/2012/apr/02/brief-history-of-brylcreem ANNEXURE .wikipedia.BIBLIOGRAPHY https://en. QUESTIONNAIRE Respected Sir/Ma’am. Hemant Yadav on the topic “Customer satisfaction regarding BRYLCREAM and average time spent on HAIRDRESSING in Varanasi”. PERSONAL DETAILS Name: Contact No: E-mail Id: Age: Profession Business Service 0 Any other (We would like to ask you some questions relating to hair care products) Q1. I am doing survey project under the supervision of Dr. Do you or have you used hair care products? . As a part of my curriculum. student of PGDM studying in “School of Management Sciences”. So kindly take some precious time out of your schedule to fill this questionnaire. I would be thankful for your cooperation. I am Utkarsh singh. On average how long do you spend styling your hair? 10-15 min 15-30 min 30 min and more Q4. wax etc) Gel Brylcreme wax 0 other product Q3. gel.Yes No Q2. Where did you hear about Brylcreem? Friends Hairdresser Internet Magazine Campaign Other TV Q5.e. What words do you associate with Brylcreem? Good 0 fine bad worst Q6. Please list the products you are currently using in your hair (i. What would encourage you to purchase Brylcreem products? (You can tick more than one box) In-store Advertising Free Samples Cash back offer Competitions . Celebrity endorsements Appealing advertising campaigns 0 Sponsorships of charities/events Other Q7. Have you tried any adventurous hair styles in the last month? Yes No Q14. Where do you get your hairstyling idea/s from? Hairdresser Friends Magazines/Newspapers Other TV Shows Q13. How frequently do you change your hairstyle? Daily Weekly Monthly Yearly 0 Other Q15. Please indicate your response to the following statements . STRONGLY AGREE Brylcreem is a fashionable product Brylcreem is a innovative product Brylcreem is priced reasonably Brylcreem is used amongst young AGREE DISAGREE STRONGLY DISAGREE .