A….About Al-Fatah Al-Fatah is the leading departmental store of the land of pure, Pakistan. Serving since 1941, Al-Fatah has been offering an assortment of products to its precious customers. From grocery to crockery, garments to jewellery, toys to kids wear, kitchenware to ornaments, electronic gadgets to fitness equipments, beauty products to health care accessories our valuable customers find each and every product of the best quality under one roof. Around thousands of customers per day quench their thirst of shopping from this landmark that has been their trustworthy shopping mall for more than seven decades now. Currently three spacious branches of Al-Fatah are providing services in Lahore and Faisalabad. The mega project of Al-Fatah Store is under construction in Lahore. The prospects of Al-Fatah are quite bright as we plan to expand our chain of stores not only in Lahore but in other parts of the country as well including Islamabad, Karachi and Peshawar etc. Departments Cosmetics Crockery Decoration Electronics Gifts House ware Kids wear Lingerie Ladies' Wear Men's Wear Perfumes Sports Supermarket improve. Al-Fatah Target Market Al-Fatah is no more an exclusive shopping-place for the large section of general public and all segments of the society. innovative and provide the products to customer at cheaper rate.Al-Fatah Retail Strategy Al-Fatah long range sustainable growth is our persistent focus on creating value for customers. “Al Fatah has emerged as one of the most admired retail chains which has revolutionized the shopping dynamics by offering a wide array of product lines on a convenient ‘one stop shop’ concept. Al Fatah will bring significant value addition to this prestigious mall’s segmentation where brands from all genres are now housed. Five focus point guide us in this work Transform.lrfan lqbal Sheikh. expand. Growth. Al-Fatah has embarked upon a . The opening of Al-Fatah departmental store will undeniably foster healthy foot traffic at all hours that will serve as one of the vital factors in the commercial success for all brands operating at The Centaurs Mall. Director of Al-Fatah said. B…. thank you cards and more treating its team well so they treat customers well showing that care and remembering what the customer like and don’t like Location The location of Al-Fateh retail outlet in the Lahore is ideal place. Customer Loyalty Location Customer Service etc Customer Loyalty Keeping touch with customers using email marketing. Reason of strong relation with its vendor because the Al-Fateh fulfills the commitment with its vendor. Good customer service provides an experience that meets customer expectations Bad customer service can generate complaints. Al-Fateh main retail outlet in Lahore is located on Liberty which is the hub of the Lahore city. Vendor Relation: The Al-Fateh retail store directly takes the product from the company there is no intermediate involved.number of imaginative measures.CSD Pakistan Decent Departmental Store Jalal Sons Departmental Store C…. during and after purchasing. Other retail outlet of Al-Fateh Liberty and Iqbal Town is also on famous place. to make itself the leading choice for shopping by all. Competitors Metro Cash & Carry Pakistan (Pvt) Ltd Chen One Stores Limited Hyper star Super Store Banner Store International (Pvt) Ltd. The people of that surrounding area prefer to purchase from the Al-Fateh. Dealing .Sustainable Competitive Advantage There are different strategies which the HKB retail store adopt to develop a sustainable competitive advantage. Whenever there will be shortage of product in the market the Al-Fateh store never suffer from the shortage of product. Canteen Stores Department . Customer service Customer service is high in the departmental store Al-Fateh provides customer service to its customers. R. They have their own transportation system which reduce the cost .how the Retailer keep its operation at low cost There are no intermediates between manufacturer and HKB store.The retail store use of “just in . Sharif & Company Mars Industries S.I.Vender of Al-Fatah Dinnerware Wholesale Vintage International Co. Melamine Ware Crystal House Electronic Supplier Danish Electronics Elevators Faisalabad Universal Scales (Pvt) Ltd Lahore Eastern Automation & Control Services Azms Electronic Communication Machco Tex E….How Does The Retailer Motivate Its Employees Creating a Friendly Work Environment Use food as incentive Recognizing and Rewarding Your Employees Reward your employees for hard work Developing Great Relationships in the Workplace Create social events F….is on credit base Al-Fateh always do payment to its vendor on time never delay payment D…. Mission Statement of Al-Fatah Store We are committed to delivering sustainable value for our shareholders and enhancing lives every day through the high quality food. G…. High Quality services Sales at discount rate from the market & utility store Well known chain of stores. clothing and home products we offer in our stores and online. lower cost of advertising Weakness: Attributes that are harmful for an organization.Growth Strategies Do They Fallow H…. air conditioned outlets. safe and well established area of Lahore and other cities of Pakistan Building wide parking area Products of every class of people High quality in products Well furnished. Competitive edge over competitors: Secure.time” strategy which reduce the product carrying cost. in achieving its objectives . I….SWOT Analysis of Al-Fatah Store Strengths: Those internal qualities which give an organization competitive edge over other organizations. On particular events the company changes its strategy “just in time” to “safety stock”. Offering competitive discount to all customers Focusing more on advertising and promotion Have reachable locations for local customers J…. Discount for special peoples Opportunities: External factors that are helpful for achieving the objectives of the organization. Al-Fatah is facing threats from private stores. CSD has: Potential to increase market share Regular and loyal customers Easy expansion of business Threats: External factors that are harmful for achieving the objectives of the organization.Weaknesses Related to marketing: Lacking in the area of advertising No proper scheduling of promotional activities. Case of Selection of Their Retail Site . Incentives for employees .Organizational Structure Organizational structure Organizational hierarchy chart L….K…. Role of IT department is distinct because of: Billing software Feeding of stock into the system Generation of sale reports on daily bases. Al-Fatah is facing management problems like Discipline and time management. out of these marketing department is lacking in the area of advertising and promotion Al-Fatah has self service stores yet it provides few services and it is lacking in providing that service due to lower workforce. Conclusion Al-Fatah has seven Departments. Al-Fatah has a well developed inventory management system. In this sense they provide customer service as well prevent shop lifting from the store. which are performing their functions efficiently. Head quarter purchase most of goods and respective companies deliver goods on outlets. milk.M…. P…. When customer finished its shopping then the store employee take the goods of customer to its vehicle. Prevent of Shoplifting Customers do their shopping own self and on each floor some employee observe the customers while shopping. yogurt and ready to cook food etc. Evaluation of Store Employees O…. Few items are purchased locally like ice creams. Employee Commitment N…. . Suggestions Al-Fatah should focus on the advertising and promotion. Should have enough work forces that can serve the customers according to their needs . Al-Fatah should plane advertising and promotion activities well before time. Discount should be given to all customers.