Report on the NaneNane Regional Fair Drawing in Stakeholders Executive summary Alko Vintages August 2014 Alter and image followed in that order and our lowest selling brand was For You. Alko vintages| Report on Nane nane Fair 2 . This also boosted our image because TIB Development Bank works with companies whichcompanies that are already on their feet.0 8. This trend can be observed in the graph below.0 6. Domper did not sell at all because of its bulkiness in comparison to our customers’ needs. Moving from the enclosed space to a place outside will expose us more effectively to the people. The motto for this year’s fair was “Matokeo Makubwa Sasa. The focus of the fair was agriculture and animal husbandry. It was held from 01 August 2014 to 08 August 2014 in Nzuguni Dodoma as a regional fair for the central region. Our main objectives were to inform the public about our products and farmers about the opportunities available in the wine industry.0 7. Our Dompo brand led the sales followed by St. We had our booth inside TIB Development Bank’s pavilion where we displayed our wines and provided the general public with information about wine. However these objectives were not met because of various reasons including limited exposure. 45 40 35 30 Dompo 25 St.Alko Vintages was invited by TIB Development Bank to participate in the Regional Farmers Fair also known as Nane Nane Fair.0 4. Kilimo Na Ufugaji Ni Biashara”.0 In light of this challenge a change of location will serve us better in the coming fairs. Mary which is one of the up and coming brands.0 5.0 3.0 2.Mary 20 Image Altar For you 15 Domper 10 5 0 1. On During the first few days of the fair wine sales were slow but increased towards the end of the fair as word got around about our presence within the TIB Development Bank’s Pavilion and about our wine. Objectives The objective of taking part in the farmers fair was to inform our stakeholders on about our products and the opportunities available in the wine industry as a whole. There were a number of beneficiaries under TIB Development Bank’s’ umbrella showcasing their products.e. Alko Vintages was once again invited by TIB Development Bank to participate in the fair by showcasing our products as we did in the Saba Saba festival. Dodoma from 01 August 2014 to 08 August 8. . This would be achieved by. Selling wine glasses with our logo on them hence providing the company with free advertising which will lead to an increase in our customer base. These include companies like the Igembensabo Farm Implements and Ngongoseke Green House Farming. we made sure that whenever our customers are using our products they are also selling us as a winery and thus increasing our reach.Introduction In this year’s Regional Farmers Fair (Nane Nane) held in Nane Nane grounds. And by handing out the branded merchandise i. 2014. Selling the wine at a price which is slightly fairer than the market price. Giving our customer the opportunity to taste our wine. boxes and glasses. Providing information about the opportunities available in the wine industry. From the fifth day forward our sales increased gradually.e. Image. St. Dompo. We saw an increase in the number of visitors who came to our booth towards the end of the fair as word spread.The Nane Nane Festival All brands were in display during the festival i.Mary. Seeing this we responded by selling them at a discount price. We sold a set of corkscrew and stopper for 7000/= and the wine glasses at 3000/= and at a discount price of 2500/= if bought with a wine bottle. During the fair we saw a great demand from our customers for corkscrews and our branded wine glasses. For You and Domper. More people were informed of our location and came to purchase as seen in the line graph. Altar. . Exposure was still a big problem but our prominence finally proved its worth. Mary was stealing its spotlight and customers usually prefer a new product. color. It captured customers’ attention because of its mildly sweet calm taste. This was mainly because the new brand i. Coming iIn second was St. Mary which is an up and coming brand in the market. taste and texture. due to the fact that its customers are people who aren’t just influenced by the sweetness in wines rather the smell. In fourth place was image with its own niche.e. Image was followed by For You which almost sold as much as image with a difference of one bottle. Domper did not sell at all because most customers couldn’t afford to buy the 5ltr box and asked if they could get it in bottles. Most of our customers purchased it after tasting and finding that it suits their likes.a. Altar landed in third place but selling very few bottles in comparison to what we expected from one of our veteran brands. St. The trend Throughout the fair the most sold brand was Dompo. This is due to it being the most well-known brand of our company in the market. . The following graph illustrates more the amounts of wine brands sold in relation to the stock. stock sold The following pie chart shows the percentage of bottles sold for each brand throughout the whole fair. . Image. 5% Alter. Setbacks The following are some of the areas of improvement which we observed during our exhibition We had limited exposure because of the fact that our showcase was located within the enclosed TIB Development Bank pavilion hence limiting the number of customers who can see our products.Mary. Then and Now . The success factor The main objective in this year’s farmers fair was to inform our public about our company and products as a whole and that they can acquire these products at affordable prices. 6% For You. Selling our wine at an affordable price. 23% a. 16% Dompo. 50% St. Some of our customers couldn’t afford to buy the 5ltr Domper box because of the quantity and asked if they could get it in the normal bottles. this could be achieved by Selling wine glasses with the Alko logo on them to our wine customers and other customers in general hence promoting the company’s name Giving our customers the chance to taste different brands of our wine thus giving them a wider range in choice of wine. b. During the 2013 Nane Nane Fair we were also invited by TIB Development Bank to showcase our wine within their pavilion. As such the location of our booth in the last two fair we were outside were people can see us easily while in this fair we were inside. While TIB Development Bank give us prior notice for the last two fair which lead to good preparation and better results. Our booth’s location just outside TIB Development Bank’s pavilion. The main objective in this fair was to enhance brand recognition to visitors who came to the fair. . The 2014 Farmers Fair was regional hence it was given less attention than the previous one. TIB Development Bank also extend the same courtesy to Alko vintages in the 2014 Dar es Salaam International Trade fair [DIT]. In this year’s Nane Nane fair thing were different hence the largely different outcome. The preparation of the last two fairs and this one were also different. In 2014 Nane Nane we were given short notice which lead to little preparation hence poor results. Hence we had enough exposure and we could reach out to our customers. Also the fact that the fair was nationally held In Dodoma led to a larger number of visitors from all over Tanzania. our display and wine testing were some of the success factors in Saba Saba. As the number of visitors to both the fair and our booth was large we were able to meet our goal. the sales were quite good and we had a lot of visitors at our booth because we had our display within the pavilion and outside the pavilion. This being an important national event the number of visitors and exhibitors from abroad and the local was significant. This year’s fair was regional while Saba Saba and the last Nane Nane were national fairs. .whereby we will find a way for the customers who can’t afford the 5ltr box so they can still get the Domper experience Improve our location strategy i. Conclusion In conclusion our overall objectives weren’t reached. Comparing to the Saba Saba festival which was quite successful. Where as in Saba Saba we were effectively displayed to the public in Nane Nane it was not so. Nane Nane was not as successful. Look into the issue of Domper .e.Way forward Moving forward we are planning to have better arrangements to increase our exposure in the next fair. this is because we couldn’t get to most of the grape farmers and our enclosure within TIB Development Bank’s pavilion limited our access to the Public. We will also pay special attention to the following areas which set us back in the fair. position our booth outside and get banners which can withstand all types of weather.