Agency Profiles Yearbook 07

DATACENTERApril 30, 2007 2007 AGENCY PROFILES YEARBOOK DATACENTER 2007 AGENCY PROFILES YEARBOOK Profiles of the top 50 marketing organizations in this 63rd annual ranking WORLD’S TOP 50 Marketing organizations ranked by 2006 worldwide revenue. Omnicom leads the pack again PAGE 19 AGENCY REPORT EXPANDED ANALYSIS The activities of Omnicom Group, WPP Group, Interpublic Group of Cos. and Publicis Groupe PAGE 6 MORE ONLINE Go to DataCenter at our website for more charts, analysis and searchable data adage.com SPONSORED BY This document, and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2007) and is for your personal, non-commercial use only. You may not be reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group. Rev. 2 April 30, 2007 | Advertising Age |2 DATACENTER 2007 AGENCY PROFILES YEARBOOK ABOUT THE YEARBOOK AGENCY PROFILES YEARBOOK is a companion to the 63rd annual Advertising Age Agency Report, published April 30, 2007. The printed version provided rankings of the world's top 25 marketing organizations, 469 U.S. agency brands, the top 100 marketing services shops, top 50 U.S. agencies by revenue splits from direct marketing, sales promotion and interactive, rankings by multicultural and healthcare shops, the world's leading media specialist companies, the top 10 ad agencies by their traditional revenue on a worldwide basis, and a reprise of the top 10 consolidated agency networks’ chart. All rankings listed above can be found under “Agencies” in DataCenter in adage.com. Likewise, the methodology followed by Ad Age for all its rankings is also available online in DataCenter where even more extensive rankings are provided for marketing services agencies and their direct, sales promotion and interactive splits. This yearbook provides more details on the printed rankings. It includes: organizations (beginning on Page 6) and profiles of all 50 (beginning on Page 21). The structure of the profiles for marketing organizations includes revenue splits by U.S., non-U.S. and worldwide when applicable, contact information, and significant news of the parent covering 2006-todate. Similar content is provided for the parent’s major U.S. (and sometimes nonU.S.) holdings, whether subsidiaries or affiliated companies. All must be involved in marketing communications. Financial data is omitted on subsidiaries involved in health care and PR. An asterisk by the name of parent or subsidiary indicates an Ad Age estimate. A marketing organization is ranked by its total worldwide revenue if its marketing communications activity represents more than half its total. If the sum of its marketing communications is less than half, the parent is represented only by the revenue from marketing communications. ● Revenue tallies and profiles of 10 of the the world's leading independent agency networks. These independent agency networks are most commonly operated by duessupported secretariats that develop services to aid member agencies individually and collectively. This leadership unit may also organize “network” pitches for accounts, most often against multinational agency networks. The 590 agencies represented by these networks had collective revenue of $3.05 billion worldwide, up 16.2%, with the U.S. representing $1.51 billion of that, up 7.8%. In the profiles, Ad Age lists their network accounts, those held in at least three countries. Revenue for agencies in this report is the sum of three components: Fee income, markup on materials and services, and the commissions received for buying media. Marketing services companies often identify this number as gross profit, net sales less cost of sales. The term “revenue” is synonymous with gross income, the barometer of agency activity used in previous Ad Age rankings. Revenue was obtained either via Ad Age questionnaire (found at adage.com/arq), pulled from public documents or estimated by Ad Age. Ad Age estimates revenue for most agencies owned by publicly held marketing organizations, virtually all of whom do not detail their financial statements to the agency level. These agency parents have not provided revenue on their agency brands since Congress passed the Sarbanes-Oxley Act in 2002. The act is designed to tighten rules on disclosure and make the books more transparent. If an agency did not provide guidance for estimates, Ad Age calculated estimates and ran estimates by the agency. ● A ranking (Pages 19 and 20) of the world's top 50 marketing organizations by revenue, from Omnicom Group’s $11.38 billion worldwide to Jung von Matt’s $87.1 million. The cutoff is up from $81.4 million in 2005. These top 50 marketing organizations dominate the advertising universe: Just the top four account for 57.5% of $13.01 billion in revenue from U.S. advertising and media, and adding direct, sales promotion, interactive, health care and PR to that, the top four claim 52.6% of U.S.’s $28.21 billion universe. ● Analysis of the Big Four marketing TO REACH US Online: CLICK CLICK for daily marketing news from adage.com for adage.com’s Customer Service page Email: For questions about this report, e-mail [email protected] Subscription & single copy sales 1-888-2885900; Advertising (212) 210-0159; Classified 1-800-248-1299; Library services (312) 6495476, (312) 649-5329 News offices: New York (212) 210-0100; email: [email protected], Chicago (312) 649-5200; Detroit (313) 446-0320, Los Angeles (323) 370-2400; San Francisco (415) 459-1401; Washington (202) 6627200;London 44-207-457-1400 6 3 rd A N N UA L R E P O RT © Copyright 2007 Crain Communications Inc. SPONSORED BY Marketing Intelligence…Wherever, Whenever You Need It Wherever marketing executives go to get their industry news - print, online, streaming video, podcasts, webinars, e-mail newsletters, blogs, mobile - Advertising Age is there. Distinguished by the highest level of journalistic standards, Ad Age offers its audience multi-layered access to the marketing intelligence they need to succeed in today’s ever-shifting marketing and media landscape. Give us a call to discuss the many ways we can develop an integrated, cross-platform program to deliver your brand message to Ad Age’s audience of leading marketing, agency and media professionals. To advertise, contact Jackie Ghedine, National Sales Manager, at 212.210.0725 or [email protected]. © 2007 Crain Communications Inc. . .2%.PAGE 5 Extended analysis of the Big Four No. . . . is coming up fast. Interpublic was No. driving the increase in marketing services. becoming the first interactive operation to crack the top 10. . . . . . . .5% in 2005. . . Interpublic could slump to No. . . . .S.S. health care. . . . ■ Omnicom’s Rapp Collins Worldwide ranks as the top marketing services agency. . . U.1 billion. or $101 million after adjusting for inflation. . .S. . Kevin Brown. .PAGE 19 Profiles of the 50 companies.PAGE 22 Profiles of 10 independent agency networks . . ■ The $1. . . . . marketing-communications agencies jumped 8. . . or made investments in. . . . . ■ WPP Group’s JWT was the No. in 2003. . . .2 BIL. . . . . in 1945. . . . . ■ Reliance on traditional advertising varies widely by company. . AGENCY REVENUE JUMPS 8. . grappling with a shift from old media. . . agency with estimated revenue of $445 million from traditional advertising. . . . . . . saw tepid growth. . . .S. . 4 in 2007. ■ AQuantive’s Avenue A/Razorfish was the No.PAGE 6 No. . . Agency revenue from marketing services rocketed 13. By BRADLEY JOHNSON bjohnson@adage. . .com REVENUE FOR U. . . . . . . .” says Chris Weil. health care and PR. agency revenue jumps 8. . . . . . . . . Maura Wall. .S. . . . Maureen Morrison. . . “Interactive is huge. marketing-communications agency revenue.2% to $13. . . and third. Ezekiel Garnett. . interactive-agency revenue rocketed 23. . . JWT’s estimated 1944 U. . . . marketing-communications services. WPP. . . . 1 interactive agency. . . .S. . The trio has always been near the top. . It fell to second.2%). . . . . 3 Interpublic Group of Cos. . . Interpublic’s position will depend in part on how much progress it makes this year in its stated goal to achieve organic revenue growth “comparable to industry peers … by 2008. . the weakest growth since 2003. . .April 30. . highest among the four. . . . Katy Gallagher. . . . . . . 4 Publicis Groupe . . . . . agency brand.S. . .PAGE 18 The World’s Top 50 Marketing Orgaizations Ranked by worldwide gross income . . . . 1 as recently as 2000. . 1. . Craig Endicott. . “If anybody in marketing is not a big part of interactive. . . . . . . with 2006 revenue of nearly $2. . . . . . .S. . . Since January 2006. . . . Aegis to WPP . . revenue: $9 million.1 billion. . .PAGE 19 U. . . it’s an integral part of marketing services from direct to promotion.S. . In the first Agency Report. . . . 2 WPP Group . . . . chairman-CEO of Momentum Worldwide. . But digital is more than interactive shops. . the strongest growth since ad spending began to rebound from recession in 2002. . . .PAGE 6 No. . measured spending on traditional media last year grew a soft 3. 1 U. .1% to $15. Marketing services grabbed 53. . . . . . . . . . . fueled by digital.3 billion purchase of Digitas by Publicis was the largest acquisition over the past year by a marketing organization. . .2 billion in 2006.1%.S. . . . market research and public relations. and adds up the revenue of ad agencies and allied marketing-services ventures. . Publicis drew 70% of revenue from traditional advertising/media. . AQuantive ranked as the ninth-largest marketing organization. . 1 Omnicom Group . . . . The hot growth came from marketing services. . What’s behind the change? No surprise: the internet. . . .S. . . . . behind WPP. Bradley Johnson.6% of revenue for U. . . . . . behind Omnicom. Mike Ryan. .PAGE 6 Holding company new business scorecard .S. . . . . Publicis. Ken Wylie.6% of U. . . . In 2006. . . more than 20 interactive ventures. the three shops ranked Nos. . . .8% . the Big Four have bought. . . . . . Interpublic and Publicis. . . . WPP. .8% TO $28. . Traditional ad agencies. . . . . lowest among the top four. . .com SPONSORED BY . . agencies collectively generated less than half of their revenue—46. . .That was up from 51. . revenue was split evenly between advertising/media (50. The consolidated-network ranking is new this year. . . . . E-mail: [email protected]% to $28. . . . . . Among key points from the Agency Report: ■ Dentsu ranked as world’s largest consolidated agency network. . . the first full year of the advertising recovery. . . Jess D’Amico. .PAGE 103 STAFF FOR THIS REPORT R. . .8%) and marketing services (49. . Agency revenue from traditional advertising and media rose just 4. . . . . Dentsu leads world chart U. . with the rest coming from a range of marketing services including digital/interactive. followed closely by BBDO and McCann. . according to TNS Media Intelligence data. . Interpublic and Publicis accounted for 52.5 billion.PAGE 4 How and why marketing services is going digital . . . .S. with its faster organic growth and the Digitas acquisition. . . . . . The Big Four’s combined U. . U. . . . . . .2% U. .4%—from traditional advertising and media planning/buying. . . direct marketing.PAGE 6 No. a promotions agency owned by Interpublic Group of Cos. . Omnicom last year generated just 42. the first year that marketing services topped advertising/media. . . . . . . . . in 2001. revenue growth for traditional advertising/media agencies roughly tracks with ad spending: U. they won’t be around much longer. ■ Omnicom. . . . . .” CONTRIBUTING: KENNETH WYLIE INSIDE THIS YEARBOOK About this report . the strongest growth since the recession. sales promotion. . . excluding media. . . . . . JWT top U. according to the 63rd annual Advertising Age Agency Report. . The Big Four last year kept the same worldwide-revenue rankings in place since 2003: Omnicom. 6 and 4. . The 4. . 2007 | Advertising Age |4 DATACENTER 2007 AGENCY PROFILES YEARBOOK SEA CHANGE: Internet drives marketing services gains. .” Traditional advertising certainly is under pressure. . .8% of worldwide revenue from traditional advertising/media. . but it was far from the only digital deal. Consider Hawkeye. 2007 | Advertising Age |5 DATACENTER 2007 AGENCY PROFILES YEARBOOK HOW AND WHY MARKETING SERVICES IS GOING DIGITAL SEA CHANGE PART 2: Interactive is upending and blending direct.9%) and sales promotion (3. a marketing services agency owned by Publicis Groupe. revenue) agency offering direct. through new marketing groups. a $61 million (U. Weil. Marketing services agencies are learning to work with other agencies on clients’ rosters. “We are now defining direct more broadly. one P&L statement. consumers. “There’s a blurring of lines also among agencies.” says Scott Savitt.” The convergence play extends to George P. It’s hard to distinguish. CEO of Omnicom Group digital shop Tribal DDB. “and it’s more engaging with the consumer.S. interactive generated 23% of Hawkeye’s 2006 U.” Marketing services executives make the point repeatedly: Interactive gets you to the consumer and measures what happens. Hawkeye’s direct-related U.5%). Now clients want to get the whole thing from us. Lines also are blurring inside interactive agencies. reaches the one-to-one level.” Conduit is designed to combine Hawkeye’s expertise in global channel marketing with Carlson’s work in performance improvement. Marketing services giant Carlson Marketing in January 2007 formed an alliance with Hawkeye to operate a global channel marketing service called Conduit. interactive. for example. Total U. agency revenue from interactive jumped 23. What drove the 2006 joining of Interpublic’s Draft and FCB Worldwide? “We ran into a radical change in the market. global chairman-CEO of WPP Group-owned marketing services firm G2: “What we have recognized is that as certain of the [marketing services] areas eventually increase in convergence. collateral print. a promotions agency aligned with McCann Erickson Worldwide and owned by Interpublic Group of Cos. Marketing services agencies interviewed for this Agency Report told Ad Age how enormously interactive communications have changed their business in just that time. long known as a marketing services agency. the nation’s largest marketing services firm with 2006 U. with FCB. far above growth in agency revenue from direct marketing (12. in-store. roundly beating the 4.9%. agency revenue figures tell a similar story. Johnson. Agency revenue from marketing services grew 13.S.” Marc Landsberg. covering promotion.” The convergence story is affecting agencies. Our business has required us to offer integrated services such as direct mail. The new service is aimed at maximizing sales by building the strongest possible customer relationships.” says Mr. by video sharing.April 30. The difference now is that we are all sitting around the same table. customer experience.com WHAT A DIFFERENCE a year makes. for its accountability. which is huge and being integrated into pretty much of all we do.” says Chris Weil. is the “changing role of the chief marketing officer … the intense need for immediate performance. Adds Joe Celia. We may communicate on blogs.1% in 2006. revenue rose 5. with (Chairman-CEO) Howard (Draft) and me. he says. Mr. driven by client experience and interactive. measuring. Matt Freeman. Put another way. Boschetto says. Now we have joined Draft. up from 16% in 2005. revenue of $306 million. we’re making sure we hit all touch points. and sales promotion increased 5. The rise of digital is upending and blending marketing services. explains: “Before. That point is illustrated by Bob Horvath.” says Carlson President-CEO Jim Schroer. “Ten years ago.“We had some falloff of gains in 2006 as clients moved. Part 2. “We work with Ogilvy (WPP) and Digitas (Publicis). But interactive shot up 53%. Boschetto. under one management.” SPONSORED BY . promotion and other services By KENNETH WYLIE agencyreport@adage. “That change was the consumer. etc. including our CRM programs. CEO Robert Vallee Jr. “is to have sales integrated with marketing. explains: “The work we do generally is separated by only a porous line from various disciplines.S. VP-directorinteractive operations of Arnold One. promotions. was long in preparation. Howard. CEO-North America of Omnicom’s Rapp Collins. chairman-CEO of Momentum Worldwide. for its creativity. “It’s a highly measurable medium. “As a direct agency.” says Laurence Boschetto. with a direct marketing background. But within marketing services. Adler Boschetto Peebles. “This joining. interactive and a smaller traditional advertising segment. CEO of Interpublic’s Momentum.S. Even Draft.1%. Horvath says. clients and CMOs. for a convergence to one discipline. the interactive and direct segment of Havas’ Arnold Worldwide. digital is bringing disparate disciplines together. the lines between [marketing services] disciplines have completely disappeared.2% growth seen by traditional ad agencies.” The idea of melding advertising and marketing services is hardly new. we were a bit player.” says Mr. the merged agency’s COO and global president. events.” That’s Part 1 of the inspiration for the new DraftFCB splicing.” The marketing services convergence story extends beyond digital.” Mr. immediate accountability.” Other shops are forging their own alliances.S. when and where to serve the consumer. was in the ad business long before it merged with FCB. a web site. A new phenomenon in marketing was the emerging role of the consumer—how. president of Arc Worldwide. Always have had to work with other agencies sometimes. a Michiganbased events agency long involved in car shows. bought my advertising agency. notes:“There is almost no marketing solution we can recommend today that would not have a digital component.8%.” Numbers back up how marketing services dollars are moving into digital.” says Hawkeye CEO Richard Beanland.“In the past 12 months. revenue. “The hardest integration but the greatest success. OMG Direct. and U. .9 U. Prometheus Media Services. . .5% from a year earlier (62. Merkley & Partners. direct marketing (Rapp Collins Worldwide.182. .$6. Silverstein & Partners. . Stearns & Co. . the day Omnicom announced first-quarter results. near the height of the dot-com-infused advertising bubble. after the death of DDB Worldwide CEO Ken Kaess. Organic).S. The New York-based company at year-end 2006 employed about 66. . DDB Worldwide. according to the tally of Bear. San Francisco) and President Brad Harrington (formerly co-president of WPP's Cole & Weber United. Omnicom. . Omnicom owned 100% of Cutwater. the investment firm’s “adjusted” billings reduce media accounts to 25% of reported billings to more closely correlate with anticipated revenue. Element 79.66. DDB Worldwide and TBWA Worldwide. . . Ketchum and Porter Novelli.5% to $11.8% in 2005. Bear Stearns aggregates account shifts reported in media. . 1999. . net income and earnings per share in 2006.4 billion. Diluted earnings per share jumped 14. grew 7. With the move. . Resolution Media. It scored fourth among the six ad holding companies ranked by Bear Stearns. Novus Print Media. . Omnicom continued the pace into 2007.376. . .194. ■ Customer relationship management: Promotion marketing and sales promotion (Alcone Marketing Group.9 $4. . . Omnicom in March 2007 opened a San Francisco ad agency. Fuse Sports & Entertainment Group (Optimum Entertainment. which factors out currency changes and acquisitions/divestitures. . Seattle). Ketchum Directory Advertising. Roberts & Tarlow. . . ■ Media agencies. for its part.K. analyst Alexia Quadrani. . up 6. . Cutwater. . reporting first-quarter revenue and net income growth greater than 10%. ORGANIZATION Omnicom in April 2006 named Charles (Chuck) Brymer president-CEO of one of its three global ad networks. GSD&M. . each of which offers various marketing services and specialty communications. .5 7. but it doesn’t claim its new-business tally is all-inclusive. . The rest came from a range of marketing services.S. .$11.000). . . At the same time. Singer Direct). Goodby. specialty shops including Brodeur Worldwide. . Brymer had been chairman-CEO of Interbrand Group. financial ad shop Doremus. . succeeding Keith Reinhard. Omnicom in 2006 generated about 43% of revenue from traditional media advertising. Bob Scarpelli. . . Cutwater was run by Exec Creative Director Chuck McBride (formerly exec creative dir-North America of TBWA. Omnicom gave DDB’s chief creative officer. . . .000 people. Optimum Sports.2 2005 62. ■ Local.1 billion in account losses.481. . Organic revenue. Omnicom’s operating margin (operating income divided by revenue) increased to 13% in 2006 from 12. . regional and national U. . said it had 2006 worldwide net new business of $4.000 % chg 8. 2005 $10.6%. . part of Omnicom Media Group: Two global networks. ■ Global creative boutique: Majority stake in 180 Communications. Outdoor Media Group. reflecting about $3 billion in account wins and $3. .000 OMNICOM GROUP. ■ Public relations/public affairs: networks Fleishman-Hillard. particularly in marketing services and outside the U.5 the world’s largest ad industry holding company.4 % chg 6. Omnicom said in its 10-K annual-report filing in February 2007:“We expect that we will be able to maintain operating margins at 2006 levels and we will continue to pursue a strategy of optimizing our operating margins and maintaining a high level of investment in our people and our businesses.” NEW BUSINESS New business: Omnicom in 2006 had a loss of $90 million in reported net new billings. Zimmerman Advertising. . . Omnicom holdings include: ■ Three global advertising networks: BBDO Worldwide. Targetbase). Amsterdam and Los Angeles. an Omnicom branding business. 2007 | Advertising Age |6 DATACENTER 2007 AGENCY PROFILES YEARBOOK NO. . that absorbed a majority of clients and employees of the San Francisco office of Omnicom’s TBWA/Chiat/Day. TBWA no longer had a presence in San Francisco. .0 Non-U. branding (Interbrand). OMD and PHD.35. 17. Full Circle Entertainment. . . Net income in 2006 rose 9. . Clark & Weinstock. ■ Specialty communications: Healthcare agencies. TracyLocke). The adjusted net new billings translated to an expected annualized revenue gain of $13 million. .S. . .2 billion to SPONSORED BY . recruitment agency Bernard Hodes Group. . .$5. . Gavin Anderson & Co. . interactive (Agency. .April 30. Highway Entertainment). . . taking fourth place.S. . . Omnicom in 2006 had an adjusted net new billings gain of $106 million.3% to $864 million.8 9. . .743.9 Employees 2006 Worldwide . the added title of DDB Worldwide chairman. . . .com Revenue ($ in millions) 2006 Worldwide . .1 $5. . That surpassed the previous peak of $107. according to Bear Stearns. Cutwater. 2007. . 2006 RESULTS Omnicom’s 2006 revenue increased 8. reported record revenue. the stock reached an all-time high of $109. and Cone.737. . Icon International. Mr. ad agencies: Includes Arnell Group.99. . Wall Street liked the results: On April 24.4% to $4. Martin/Williams.com. . media specialist agencies (Davinci Selectwork.50 set on Dec. 1:OMNICOM GROUP By BRADLEY JOHNSON bjohnson@adage. . Rodgers & Townsend. New Delhi. Omnicom also made a move in India: In mid-2006.. when Chrysler hired ad agency Ross Roy (now folded into BBDO). U.7%. employed more than 100 people from more than 25 countries. which merged with a TBWA Worldwide shop to create HFM Bovaco. it partnered with Citic Group. a provider of field and retail marketing services to national and multinational clients across India from its eight offices in the country. Gotocustomer became part of Diversified Agency Services (DAS).K. DaimlerChrysler said it was reviewing strategic options for Chrysler Group. CFO Randall Weisenburger in February 2007 said: "It was a very solid year. which drew on work from more than 100 Omnicom agencies. created by the merger of DDB China and Beijing Guoan Advertising Corp.8 million. and now part of Omnicom’s Zulu Group in the U. a market research company with offices in London.2% of 2006 revenue. in 1998.8% in 2006 (down from 10% in 2005). a field-marketing company. ACQUISITIONS Omnicom made 16 acquisitions in 2006 and made additional investments in some companies where it had an ownership stake. Europe. a fullservice agency in The Hague.off the cuff" of that sector's revenue. and Weapon 7.. and the rest from other regions. Omnicom said the first phase of that partnership would be formation of an ad agency. Beijing Guoan Advertising ranked among China’s top 10 agencies in revenue. and interactive shop Tribal DDB.. a hot creative shop that shared the Adidas account with Omnicom’s TBWA Worldwide. DDB and TBWA/Tequila. Citic Guoan ended a longstanding alliance with WPP's Grey Worldwide. Motorola.K. energy. stock and assumption of liabilities. CHINA AND INDIA DEALS Mr. satellite communications. 2007 | Advertising Age |7 DATACENTER 2007 AGENCY PROFILES YEARBOOK Omnicom in 2006 paid $311. CRM rose 13. DaimlerChrysler. Weisenburger said healthcare accounted for "I'd guess 70%. 180 opened a Los Angeles office in January 2007 to serve Sony. it struck a deal to buy a majority of Gotocustomer Services. Traditional media advertising revenue in 2006 grew by 6. implying about $896 million worldwide in 2006.1%. up from 3. Wren told Ad Age in January 2007 that the company planned to build up operations in China and India in 2007. Fleishman-Hillard and Ketchum Newscan. CEO John Wren added that recruitment work represented about 2% of Omnicom total revenue. branding outfit Interbrand. Omnicom in April 2006 opened a corporate office in China (in Shanghai). Omnicom’s top 10 clients accounted for 18.April 30.“the only two markets we don't have leadership parity with the best of my competitors.0%. which oversees Omnicom’s marketing-services holdings. Omnicom shops have worked with DaimlerChrysler units since 1926.S. the top 100 clients on average used services from more than 40 Omnicom agencies. specialty communications generated 11." TOP CLIENTS Omnicom in 2006 generated 3. including ad agencies BBDO.” Omnicom did several China deals in 2006. and other regions rose 10. In February 2007.3 billion. Sony Electronics in the U. OTHER DEALS Omnicom in November 2006 bought a majority stake in 180 Communications.9%.3% of 2006 revenue.6%. Flamingo International. and now a DAS agency. Commenting on 2006 net new business. no client accounted for more than 2. increased 11. a Chinese state-owned conglomerate with interests in construction. $4. So in total. The rest came from a mix of marketing services: Customer relationship management accounted for about 35. Many Omnicom operating units already had a presence in China at that point. implying about $228 million worldwide in 2006. 180’s other clients included Amstel.S. Omnicom ended up with a majority stake in DDB Guoan. based in Amsterdam. raising sale speculation.9%.2%. revenue grew 7. Recruitment is "the cyclical part of the specialty" communications sector. Omnicom in February 2007 revealed a few details about the specialty communications sector: Mr. U. New York. San Francisco and Singapore. revenue (factoring out currency changes) rose 7. Wren said. hired 180 to work with Omnicom’s BBDO. on its account. media shop OMD.3%. public relations represented 10. The top 100 clients contributed 46. the Chrysler Group consolidated at Omnicom in 2000.9% of 2006 revenue.6% or $410 million in revenue from its largest client.S.0%. Amount paid in 2006: $152. Beyond DaimlerChrysler. Recruitment advertising--Bernard Hodes--is "the bulk of the balance" of specialty communications. PR grew 10%.1% from Europe (including 10. manufacturing and financial industries as well as an advertising unit.K. excluding U. rose 7. In fourth quarter 2006. PR shops Bentley Communications. Non-U.4 million in cash. In June 2006.8% of revenue from traditional media advertising. 31. he said. Omega Watches and Sony.S. DISCIPLINES AND REGIONS In 2006. 180. the parent said it was in talks with "potential partners" for Chrysler..4% of revenue from the U.6 million in earn-outs for deals done in earlier years. Omnicom in 2006 generated 54. When it teamed with Omnicom. specialty communications edged up 3.8% from the United Kingdom). Omnicom also paid $158.K. DDB Guoan Communications Beijing Co. Mr.5% in 2005. a digital interactive TV consulting agency operating in Europe and the U.. Omnicom in March 2006 bought a majority stake in Shanghaibased Unisono Fieldmarketing International.9% in 2006. Omnicom also bought BBL-HFM. Omnicom pulled in 42. After Daimler bought Chrysler Corp. SPONSORED BY . in April 2007. Mr. .$4. .April 30. Rodgers Townsend. . a meetings and trade-show firm based in Atlanta with offices in Los Angeles (now part of Radiate Group’s auto group). (now part of Omnicom Media Group). yachts. . GlobalOptions' explanation of SafirRosetti: "[SafirRosetti] help(s) clients solve problems that fall outside the scope of mainstream management resources by providing highly specialized and customized security services. OMG was developing templates with Intel for ads that had interactive features and usage-measurement features typical of web ads. 2:WPP GROUP By BRADLEY JOHNSON [email protected] on revenue of $11.921. Mr. In the second quarter. Effective Jan.352 Offices 2006 Worldwide . a Paris-based corporate communications agency (now part of TBWA’s corporate communications group). . Louis full-service agency. 2007. implementation and management of total security systems. . nuclear installations and reactors. .79. government facilities. Conn. . fraud prevention techniques. a PR shop in Brussels and London. . Fudge stayed on as chairman-CEO of Young & Rubicam Brands till year-end 2006. The arrival of internet-delivered video on the nation’s TV sets was the object of a venture struck in September 2006 between Intel Corp. took over as CEO of Young & Rubicam Brands in February 2007. and Colangelo Synergy Marketing. a former chairman-CEO of Y&R North America and most recently head of group marketing at financial firm HSBC Holdings.7% from a year earlier. SafirRosetti had been a curious entry among Omnicom's holdings. .000 2005 $9. factories.7 % chg 0.9 Outside North America .8 $5. private travel management and the design. . .000 % chg 11. Peter Stringham.$10. threat analyses. . . . an insertion media specialist based in Scarsdale. Young & Rubicam and Grey.0 2005 76." GlobalOptions' description of SafirRosetti continued: "We have performed risk assessments of corporate headquarters. . Los Angeles and New York (now part of Ketchum PR). . . James R. . Representative risk management and security projects have included conducting threat and vulnerability assessments of Russian facilities containing nuclear materials and conducting site surveys and security assessments for a major corporation facing violent threats and attacks.8 $3. SafirRosetti then was acquired in May 2006 for $15. . .623.0 WPP GROUP is the world’s No. gener- ating slightly less than half of revenue from advertising/media and the rest from a broad mix of marketing services. . . N. a sales promotion office with shops in Darien. a South Carolina youth marketing consultancy (now part of Radiate Group). . . Omnicom in first quarter 2005 sold its 55% stake in SafirRosetti. SafirRosetti in 2004 had a $2. 2007 | Advertising Age |8 DATACENTER 2007 AGENCY PROFILES YEARBOOK an investigative and security firm run by Howard Safir.7 Employees 2006 Worldwide . Omnicom bought Gplus Europe. . . ORGANIZATION WPP implemented top management changes over the past year at two key network groups. . and a majority stake in EVB.Y. Wren. .818.9 million.352 people. a former New York City police commissioner and a friend of Mr. . 1. . another security firm.com Revenue ($ in millions) 2006 Worldwide . In 2006. . Kaleidoscope Marketing Group. .3 million by GlobalOptions Group. . when she retired. .$6. In the first quarter. and Singer Direct.532 2005 2.2.739. .9 11. private aircraft. .-based healthcare business and several small businesses. . up 3. . . . Meyer. . a St. . and Omnicom Media Group. transportation systems. In June 2006. 2 ad industry holding company. Omnicom disposed of a U. .S. . . . Meyer retired after 50 years at Grey and more than three decades as SPONSORED BY . . Hamish McLennan replaced the embattled Ann Fudge as CEO of Y&R Advertising.4 million net loss on revenue of $9. . executive protection. ..1 9. .9 % chg 3." Omnicom in 2006 acquired in the third quarter: Go Productions. We provide security assessments. .819. . . homes. Harrison & Wolf. flagship of Young & Rubicam Brands. Heekin III moved up to chairmanCEO of Grey Global Group. . The London-based company at year-end 2006 employed 79. chemical weapon stockpiles. . . it made $255. sports stadiums and sporting events….6 North America . special event security. anti-terrorism training. . and Chicago. . . McLennan had been chairman-CEO of Young & Rubicam Brands Australia/New Zealand. . . . . NO. protection from stalkers.4 million. a San Francisco ad agency (now part of DAS). Omnicom added Entertainment Marketing Partners. In 2005. succeeding Edward H. . Ms. political conventions.195. Intel was working on software and chip installation into TV sets to make them accessible for downloading video programming from the web. . Ford accounted for 5. Grey Healthcare Group.) Organic revenue. Ogilvy Public Relations Worldwide and others. GCI. revenue increased 10. into Group M—its group for MindShare. But media shops fared CEO.8% (from 15. Ad Age’s 2005 revenue is reported in dollars based on average exchange rates and includes full-year results for Grey Global Group. WPP folded United London (formerly HHCL) in early April 2007. Wire and Plastic Products. In North America. Plans were in flux in early 2007 at another WPP grouping. specialist communications such as multicultural marketing. BAT.9%.3% while non-advertising ventures rose 6. analyst Alexia Quadrani. G2. The company’s worldwide reported revenue rose 9. those clients kicked in about 23% of WPP revenue in 2005. Cohn & Wolfe. Microsoft. WPP had relationships in 2005 with more than 300 of the Fortune Global 500.5% in 2006. WPP claimed $6. retail. WPP’s advertising and media revenue increased 4. which includes Research International and Millward Brown. Mediaedge:cia and MindShare. architecture—including Addison. GlaxoSmithKline. up 0. orchestrated Grey’s sale to WPP in March 2005. which includes shops such as Berlin Cameron United. Fitch. Enterprise IG. Stearns & Co. Ogilvy & Mather and Y&R.Adding in $963 million in creative wins from non-advertising businesses. Heekin had been chairman-CEO of Grey’s flagship. In organic growth by discipline in 2006. Ford. Bear Stearns aggregates account shifts reported in media. or $595 million.1 billion in creative wins and nearly $4. Lambie-Nairn. Ogilvy Healthworld. Factoring out currency changes. WPP also operates its original U. and U. a higher margin than WPP earned in its non-advertising businesses. reflecting close to $1. SPONSORED BY . Reprise Media. WPP announced the move the same day rival Interpublic Group bought a search-marketing firm.4%.S. for its part. direct. The Partners and others. were close behind at a strong 15%. including global firms MediaCom. Meyer. VML and Wunderman.4 billion in net new billings. which WPP bought in March ‘05. field. Ford Motor Co. WPP in April 2007 put new emphasis on internet search marketing. 2006 RESULTS WPP boasted solid results in 2006. American Express.3 billion in account losses. training. Market research (“information.K. Pfizer and Unilever.4 billion in media wins. preparing to shift clients to the London branch of sibling Grey Worldwide. TOP CLIENTS On a pro forma basis in 2006 for WPP’s 30 largest clients. who turned 80 in January 2007. up from 14% in 2005. said it had 2006 estimated net new advertising billings of about $5. moving Outrider. and $200 million at Y&R. WPP scored first in reported net new billings among the six ad holding companies ranked by Bear Stearns. The company’s top 10 revenue clients in 2005 were.4 billion. OgilvyOne.62. business. according to the tally of Bear. Public relations and public affairs: Burson-Marsteller. event marketing and business-to-business.April 30. under the banner of Group M. since September 2005. alphabetically.5% of revenue. Branding and identity. OgilvyAction. Hill & Knowlton. particularly in marketing services and outside the U. JWT. Profit margin for WPP’s advertising and media operations rose to 15. rose 5. On the digital front. insight and consultancy”): WPP’s Kantar. DISCIPLINES AND REGIONS WPP said its reported revenue from advertising and media rose 8.4 billion. WPP operates in four business segments: Advertising and media: Global networks Grey Worldwide. $279 million at JWT. literature. Voluntarily United Group of Creative Agencies.3%.9%. though. (Revenue as calculated by Ad Age DataCenter rose 11.5% in 2006. PR profit margins. but it doesn’t claim its new-business tally is all-inclusive. with organic growth of 4. WPP’s stock in April 2007 hit $78. RMG:Connect.3%.7 billion in account wins and $2. from its largest client. WPP overall profit margins in 2006 were 17%. Sudler & Hennessy and others. media agencies. its highest price since the advertising bubble year of 2000. Together. Procter & Gamble. It worked with nearly 220 clients in six or more countries. WPP said 11 had lower spending while 19 were up.1%. health-care communications including CommonHealth. a search-marketing company bought in 2001. As part of Group M. WPP said it served more than 390 clients across three or more disciplines in 2005.K. In 2005. WPP in 2006 generated 5. the meandering Voluntarily United Group of Creative Agencies. IBM. WPP’s stated $1. RTC Relationship Marketing. WPP. reflecting about $4. Mr. promotion and point-of-sale services including A. The adjusted net new billings translated to an expected annualized revenue gain of $53 million. Landor. which factors out currency changes and acquisitions/divestitures. $235 million at Grey Worldwide.4 points and highest for any region. taking second place behind Havas. Grey Worldwide. Mediaedge:cia. WPP in 2006 had an adjusted net new billings gain of $442 million.1 billion in creative net new billings included $336 million at Ogilvy & Mather Worldwide. which makes kitchen goods such as dish drying racks. Altria Group. Eicoff.5%). 2007 | Advertising Age |9 DATACENTER 2007 AGENCY PROFILES YEARBOOK WPP’s operating profit margin was 14. packaging. health care and specialist communications: Branding and design services—identity. NEW BUSINESS WPP’s 2006 reported net new billings grew $2. MediaCom and Maxus—from Mediaedge. Bear Stearns’ “adjusted” billings reduce media accounts to 25% of reported billings to more closely correlate with anticipated revenue. Mr. it said.7% or $557 million of WPP revenue. Outrider was to provide resources to all Group M media networks. events. 4%. a Chinese ad agency with 131 employees and 2005 revenue of $4. billed as China’s “leading agency specializing in real estate-related advertising and promotions.1 million. Among WPP’s China deals: WPP’s Ogilvy Group China in September 2006 bought Black Arc Advertising. A chronology of recent WPP deals: WPP in April 2007 bought Tapsa. SPONSORED BY . branding and consulting as well as direct marketing. reported revenue rose 12.9% of Clemmow Hornby Inge. WPP’s BatesAsia in May 2006 bought 75% of Beyond Communications Hong Kong.5 million. along with direct.52 billion. More narrowly.6% (reported) and 7. All China had 147 staffers and 2005 revenue of $6. All China was folded into Millward Brown’s Chinese operations. Latin America. WPP ended 2006 with $500 million in revenue in Greater China (China. a market research firm in China. identity. media and “other marketing services. Africa and the Mideast).1% in organic. clients include Procter & Gamble. WPP bought a minority stake in VideoEgg. to get half of revenue from “quantitative disciplines. CHINA DEALS Following various acquisitions in China. Ogilvy & Mather bought 49% of Beijing Raynet Advertising Co. WPP in February 2007 said media “continued to show the strongest growth of all our communications services sectors. a China promo outfit. WPP ended up with a majority stake of the merged Chinese business with an option to buy the rest. manufacturing (Wire and Plastic Products).. a hot London-based ad agency (with a sibling direct and digital shop) that had 151 employees and revenue of $33.. WPP’s Millward Brown in June 2006 bought 95% of All China Strategic Research Co.” with 33% from “quantitative disciplines” (including market research. STRATEGIC GOALS When WPP announced its ’06 results in February 2007.300 people in that region (including associates.2% on a reported basis and 4. better than ad agencies: Group Chief Executive Martin Sorrell in February 2007 said media planning/buying revenue jumped 13%13. a San Francisco-based video ad network for online communities. In December 2006. health care and specialist communications rose 14. a youth research outfit with 24 employees and stated 2006 revenue of $6. Sorrell told analysts in February 2007: “In the future because of the fragmentation. Ogilvy & Mather in October 2006 bought 70% of Beijing Century Harmony Advertising Co. though it did no big deals like its ’05 purchase of Grey Global for $1.7 million in the year ended June 30. WPP said digital/interactive work generated 9% or $974 million of its 2006 revenue. Ill. 2006. with an emphasis on emerging sectors and regions. a Spanish marketing-communications firm with 202 employees and 2006 revenue of $42 million. WPP's Grey ended a long-standing alliance in China with Citic Guoan Group when WPP rival Omnicom Group in June 2006 entered a partnership with Citic Guoan. Also in April 2007. organic increased 5. an interactive media agency with 99 employees and 2005 revenue of $2. or those working for firms partly owned by WPP).April 30.5% in 2006 (vs. In WPP’s public relations sector. WPP's Research International bought Teenage Research Unlimited.” reflecting “a tougher time” in traditional advertising.” according to Mr. It continued with more fill-in deals in early 2007. ■ 67% of revenue from advertising. Sorrell. ■ 52% of revenue from marketing services.9%. a marketing communications consultancy in Hong Kong with 11 staffers and revenue of $570. Unilever and WalMart. a Chinese internet shop with 93 employees and 2005 revenue of $1.5% of WPP revenue and 51. internet and interactive and specialist communications.6% of profits. Revenue fell in one WPP sector. WPP did another China deal in May 2006 when its Group M bought 49% of Beijing Hua Yang Lian Zhong Advertising Co.6 million. WPP’s revenue from branding. The firms’ 1991 venture was set to expire in October 2006. OTHER DEALS WPP did other deals worldwide. the holding company reaffirmed its strategic goals: To generate two-thirds of revenue from marketing services “in five to 10 years.000 in the year ended April 2005. we’d like to see half our business in the measurable area”—quantitative disciplines—“basically because we believe that clients will not move any more without significant quantitative data for their decision-making. they extended it through 2021.8% (organic). Under the new agreement. and 49. In another April 2007 deal. Ogilvy Group reupped a joint venture with Shanghai Advertising Ltd.7 million.. WPP generated: ■ 79% of revenue from North America (39%) and Europe (40%). Market-research operations saw 2006 revenue grow 11.2 million.” Advertising and media kicked in 47.” ACQUISITIONS WPP in 2006 completed 44 acquisitions of smaller firms. growth around 14% in 2005 and 2004).” Mr. He said advertising revenue “has tended to be flat to up a little bit. Ogilvy continued to maintain a majority interest in the joint venture company. with the rest from advertising/media. Northbrook. In 2006. WPP’s JWT in March 2006 bought Always Promotion Network. 2007 | Advertising Age |10 DATACENTER 2007 AGENCY PROFILES YEARBOOK Taiwan) and 7.” Also that month.. Hong Kong. because of the increase in complexity. to get one-third of revenue from “faster growing markets”. The rest came from what WPP refers to as “faster growing markets” (Asia-Pacific.. internet and interactive). WPP in November 2006 said it bought 3. a Chicago-based firm that provided research on sponsorships and promotions. a Los Gatos.2 million. a relationship marketing agency involved in alcohol.000. also made investments in Spot Runner. an internet-based media shop and TV production outfit with 100 staffers in Los Angeles. WPP’s G2 in September 2006 bought 70% of M/D/S Boole. BrandAmp.7 million. to develop music and brand partnerships for clients. branding outfit with 33 staffers and revenue of $1. a Bangalore. WPP’s Grey Healthcare Group in January 2007 bought a majority of Comunicacion y Servicio Consultores de Marketing Publicidad. a digital and direct shop. WPP bought 40% of Iconmobile.6 million. WPP in March 2007 said KnowledgeBase Marketing. a Berlin-based mobile marketing firm with 2006 revenue of $8. analytics and metrics consultancy in Spain with 18 staffers and 2005 revenue of $1.) Also in November 2006. WPP’s BatesAsia in December 2006 acquired 74% of Sercon India Private Ltd. ComHaus had 10 employees and 2005 revenue of $700. an Austin. and CBS Corp. Group M in January 2007 bought Reddion. The agency..4 million. VideoEgg had 53 people and clients including Unilever.. had 15 employees and 2005 revenue of $2 million.. with independent Ubachs Wisbrun. Zaaz. a Washington.7 million.2 million.4 million in the year ended March 2006. including message boards and blogs.WPP’s Group M bought Los Angeles-based M80.6 million. Also in January 2007. Nestle and Universal. WPP’s Group M and Universal Music Group created a London-based 50/50 joint venture.9 million. online community builder. Also in March 2007. commonly known as Dewey Square Group. a data. a 75% stake in Quisma. and. SRP had 12 staffers and 2005 revenue of $500. in July 2006 formed a joint venture. (Interpublic Group of Cos. Group M in April 2006 bought IEG. 53 staffers and 2005 revenue of $12. Also that month. 2007 | Advertising Age |11 DATACENTER 2007 AGENCY PROFILES YEARBOOK Design Associates.WPP purchased Public Strategies. Shaw Wunderman. Kan. Mass. a Spanish health-care shop with 2005 revenue of $2. WPP in August 2006 bought DSG Strategies. In June 2006.C. an online game publisher that operated WildTangent Game Network.5 million. Conn.S. mobile search and advertising venture. cities and two offices in London and Mexico City. WPP’s Wunderman in July 2006 bought Zaaz. a strategic marketing. bought 70% of Global Strategies International. a search marketing consultancy.2 million. Global Strategies. bought 51% of DataCore Marketing.2% of Spot Runner. a Cambridge. a Seattle interactive shop. NBC. Shaw. WPP bought 2. a New Delhi-based event management services outfit with 120 employees and revenue of $1. In its quest to seek ways its clients could tap customers online.000. Also that month. Ogilvy Group’s Neo@Ogilvy. had six U. WPP in January 2007 bought All Global Limited..S. public affairs shop. a WPP database marketing firm. Wunderman in September 2006 bought Shaw Marketing Group. bought ID Consultores.5% of JumpTap. package goods and other areas. a London market research firm with 44 staffers and revenue of $13. WPP bought a piece of Visible Technologies. particularly the harder-to-reach young-adult market. an online word-of-mouth marketing company. PPGH/JWT Groep. employed 16 people and had 2006 revenue of $2. In January 2006. data and fulfillment services venture in Kansas City. WPP and LiveWorld. an entertainment-related financial firm in Los Angeles and New York. It was to operate as a new division. WPP’s Wunderman bought two South Korean marketing services ventures. 6. affiliate marketing and search engine optimization with 29 employees and 2006 revenue of $19. had nearly 175 employees in 15 U. a Dutch digital media and customer-relationship management shop with 22 employees and 2005 turnover of $2. Also that month. a research firm in Argentina. SRP Corp. In other deals in March 2007. Ubachs Wisbrun/JWT. Dell. a Munich-based marketing agency specializing in keyword advertising. based in New York. to create social networking applications. based in Farmington. offices.3 million in the year ended March 2006. had 65 employees and 2005 revenue of $9..8% of Media Rights Capital. WPP ended up with a 60% stake in the merged shop. and ComHaus Korea. D. a WPP market research firm. WPP in August 2006 took a minority position in WildTangent.2 million. In another August 2006 deal. founded in 1988. a video game ad network. Public Strategies. WPP’s JWT merged its Dutch branch. founded in 1998.April 30. LiveWorld-WPP. DataCore was founded in 1992 and had 119 employees. Millward Brown. Texas-based public affairs and crisis communications agency. India. WPP’s Research International bought a majority of Poland’s Pentor Research International. Calif. DataCore had 2006 revenue of $14. via WPP’s Group M. WPP in October 2006 bought a majority of Ray & Keshavan SPONSORED BY . In December 2006. an internet reputation management and information tracking outfit. Ubachs Wisbrun 2005 revenue was $10. . it allows visitors to sit in a digital living room.2 billion. . . .6 -2.$6. Axis Agency (African-American). . and view presentations in a high-tech conference room. . . .5 million from 2005. Campbell Mithun. Casanova Pendrill (Hispanic). Based in Los Angeles. . . Revenue slipped to $6. . . Bant Breen became president of the Futures Marketing Group in February 2007.000).000 25.0 -4. Bell became Interpublic chairman emeritus. media agencies (Initiative. . Carroll had been controller at McCann Worldgroup since November 2005 and previously was controller at Eyetech Pharmaceuticals. . . chairman of Meredith Corp. Reprise Media will remain a stand-alone unit and will partner with agencies throughout the holding company as well as seek its own clients. . . . . In June 2006. Magna Trading (media barter) and OSI (outdoor media). . . After stepping down as cochairman. . The Futures Marketing Group. . Borelli continued as a director. U. .) Mr. . .com Revenue ($ in millions) 2006 Worldwide . Interpublic's Magna unit was to continue to negotiate on behalf of the aggregated marketing clout of Interpublic media clients. down 2.000 % chg -1. ORGANIZATION Interpublic in March 2006 reorganized Lowe Worldwide. William T. DraftFCB. . Martin Agency and Mullen).749.2 billion.3 0. . .S. A new member of the Futures Marketing Group will soon be Reprise Media. .3% from a year earlier (43. event marketing (Jack Morton). .813. . In October 2006. . succeeding Nick Cyprus. Interpublic merged two other agency networks. . drink espresso in a "smart" kitchen where they can check their e-mail on the refrigerator. Deutsch. . . ■ Constituency Management Group: marketing services such as public relations (including WeberShandwick). . . .0 INTERPUBLIC GROUP OF COS. Both media units retained their senior management and financial independence within the new operating structure. . .3% in 2006 to $6. including M&A and investment priorities. . . Peter Hershberg and Joshua Stylman. .461. . . .. .000 U. . .24. .2 Non-U. brainstorming ideas as they test a multitude of entertainment scenarios.274. The Consumer Experience Practice (TCEP).7 million) that at least was below the annual losses it had piled up in the three previous years. . . as well as Interpublic's future media strategy. By BRADLEY JOHNSON bjohnson@adage. Universal McCann). . . . a board member since 2001. (Mr. It named Christopher Carroll senior VP-controller-chief accounting officer in April 2006. . Lowe.4 billion (after various restatements) even as the ad market was rebounding from the 2001 recession. .18.3 % chg -2. . Interpublic realigned its Universal McCann media unit with McCann Worldgroup and aligned Initiative with DraftFCB "to ensure that media thinking and expertise plays a central role in both brand and communications planning. slashing its network of offices worldwide as part of the cost-cutting needed to return the holding company to profitability. Interpublic employed about 42. . Hill Holliday. Mr. . . employment was about 18. five years after the board of True North Communications—where he had been CEO—picked a takeover offer from Interpublic over competing bids from Omnicom Group and Havas. created in 2006. Accentmarketing (Hispanic). . . The Emerging Media Lab is both a physical and a virtual space. .42. . Revenue each year from 2002 through 2006 stayed in a narrow band of about $6. standalone agencies (including Campbell-Ewald. . Interpublic Media Council was formed in 2006. . . joined the board in October 2006. Interpublic made other moves with its management and board. The merged agency is run by Chairman-CEO Howard Draft. .S. . .441. . Draft and FCB. 2007 | Advertising Age |12 DATACENTER 2007 AGENCY PROFILES YEARBOOK NO. . branding (FutureBrand) and sports marketing (Octagon). . . . Cyprus joined General Motors Corp. . . 3:INTERPUBLIC GROUP OF COS. . IW Group (Asian-Pacific American) and Siboney USA (Hispanic). . as controller and chief accounting officer in December 2006. . .3 -0.8 U. . . . . Mr. . . .6 Employees 2006 Worldwide . .3% or $83..S. . . It had oversight of the Futures Marketing Group and of coordinated group-wide activities and capabilities.April 30. Interpublic’s largest client. moving from Interpublic’s director of strategic development and innovation. Interpublic holdings consist of: ■ Integrated Agency Network: McCann. In board maneuvers.$2. .000 18. . .S. 2006 RESULTS Interpublic revenue declined 1.2 2005 43. .1 $2. . a New York-based provider of search engine marketing (SEM) that Interpublic agreed to acquire in April 2007. Components of the group included the Interpublic Emerging Media Lab. such as Magna. . . DraftFCB. Former CEO David Bell retired as co-chairman in early 2006. ■ Interpublic owns a stake in various multicultural shops including Abece (Hispanic). .000 Non-U. . . .190. ." the company said. . . SPONSORED BY . Frank Borelli stepped down as presiding director in May 2006 and was succeeded by Richard Goldstein. continued its slight turnaround in 2006. . . . Kerr. Wahlstrom and NSA (Newspaper Services of America). 65.$3.1 billion to $6. . .S.000 both at year-end 2006 and 2005. . down 1. It continues to be led by founders and managing partners.000 people worldwide at year-end 2006. into a new integrated marketing agency. . .000 2005 $6. . brought together Interpublic's specialist and digital capabilities to serve as an incubator for media tools and solutions. .3 $3. . posting a net loss ($31. “We continue to U. it rose 1. The revenue decrease at The Works was primarily due to the loss of GM’s U. It said the organic increase was driven primarily by McCann and DraftFCB. a low return but at least a turnabout from 2005’s -1.350 legal entities worldwide to around 800. it grew 2.April 30.1%).79. primarily Asia-Pacific and Latin America. was primarily driven by digital.7%. $58. “I expect through the rest of the year it will level off when the impact of this (credit) transaction is understood. Cost cutting was a big part of Interpublic’s “Investor Day” presentation in March 2006. at [Integrated Agency Networks (McCann. DraftFCB. Asia-Pacific and Latin America.S. which factors out divestitures and currency changes. Publicis Groupe in late ’06 was said to be weighing a potential bid. it rose 0. mainly in domestic locations in 2005.6%. standalone agencies)] as well as decreases in the events marketing businesses…in the United Kingdom. partially offset by net client losses and decreased client spending at” Integrated Agency Networks. Interpublic has been working through accounting issues and performance issues since its accounting troubles came to light in summer 2002. “I expected the stock to drop” because of the “unique structure” of the financing.700 shares over time at the June 15. but added.S. The stock fell sharply after the company in early June 2006 announced a complex agreement for a new line of credit.S. partly offset by decreases at Lowe and at The Works. and outside the U. Exec VP-CFO Frank Mergenthaler said Interpublic would reduce the number of financial systems across Interpublic from 150 to four and trim the 1. There was continued speculation in 2006 about whether Interpublic might be a takeover prospect.7%.375). primarily in 2005. there were U.8% on an organic basis. in which Publicis owned a 9% stake as the result of a one-time alliance with Foote Cone & Belding. The international decrease was partly offset by increases in PR and branding due to higher revenue from existing clients.3%. Roth.” Organic revenue in 2005 fell 0. across domestic and most international regions. it owned a 1. public relations and branding businesses due to higher revenue from existing clients. Roth’s optimism proved well-founded: The stock rebounded in the second half of 2006 and then in January 2007 hit $13. Interpublic said overall 2006 organic revenue. it rose 0. Outside the U. Revenue for Integrated Agency Networks in 2006 fell 1. 2007 | Advertising Age |13 DATACENTER 2007 AGENCY PROFILES YEARBOOK organic revenue increases in its U. highest price since he became CEO in January 2005 (though far below its bubble-era December 1999 peak. and we are working to achieve a level of organic revenue growth comparable to industry peers and double-digit operating margins by 2008. Additionally. Interpublic’s stock kept tumbling in July 2006 to a three-year low of $7. Interpublic said the organic increase at McCann was the result of higher revenue from existing clients across domestic and international regions. primarily from the sale of several businesses at DraftFCB and McCann in 2005.” Interpublic said in its February 2007 10-K.S. McCann’s increase.94. Interpublic said: “Our strategy is focused on improving organic revenue growth and our operating income. an Interpublic spokesman said the timing was a coincidence since the board's compensation committee in March 2006 had picked June 15 as pricing date for options. The increase at DraftFCB was mainly the result of increased spending from existing clients partly offset by net client losses. Globally. 2006. the company said. the decline related primarily to a decrease in events marketing and sports marketing from client losses. increased 1%.8%. it said. The stock as of late April 2007 traded near $13. Interpublic had a 2006 operating margin (operating income divided by revenue) of 1. The decrease at Lowe was mostly due to reduced spending by existing clients and net client losses. Mr.S. Interpublic said the revenue decline in 2006 was a result of net divestitures. partially offset by an organic increase and changes in foreign currency exchange rates.” Interpublic noted 2006 organic revenue increased in both the U.S. Interpublic said growth was a result of SPONSORED BY .5% on an organic basis. Publicis received those shares in 2001 when Interpublic bought True North Communications. 2006 revenue fell 0.7%. In its February 2007 10-K. media buying business in 2005. Publicis does have an interest in Interpublic: As of December 2006. “The domestic organic increase was primarily driven by growth in the public relations and branding businesses…as well as higher revenue from existing clients.5% on an organic basis. a GM-dedicated agency. Publicis classifies its Interpublic shares as “available-for-sale assets.” Interpublic’s stock from 2006 to early 2007 hit multi-year highs and lows.” Executives ended up getting stock option grants when shares were at a depressed price. swallowing interactive shop Digitas. primarily in 2005. primarily Europe. Publicis struck a smaller deal.2% equity stake. It said the domestic increase was partly offset by declines at some agencies that lost clients. Interpublic saw the fastest 2006 growth in Latin America (up 16. “The international organic increase was driven by higher revenue from existing clients primarily in the Asia-Pacific and Latin America regions partially offset by net client losses.655 price. Not long after those reports. near a three-year low. Interpublic in 2006 remained under a formal SEC investigation relating to its 2002-2005 financial restatements. organic revenue gains in sports marketing and events marketing due to higher revenue from existing clients and client wins. ChairmanCEO Michael Roth around that time said.S. price of $8. But Mr.7%. It made progress in 2006. direct and event marketing. received options to buy 577.7% on an organic basis. Publicis Chairman-CEO Maurice Levy strenuously denied that. International 2006 revenue fell 2.. “primarily due to higher revenue from existing clients. for example. Revenue at Constituency Management Group rose 1. getting past some of the “material weaknesses” in financial controls that had dogged the company.8%) and Asia-Pacific (up 8. "We are now looking forward to building our business with an independent's focus and an entrepreneur's energy. Bear Stearns also scored Interpublic worst in 2006 adjusted net new billings with a loss of $214 million.S. 42% came from marketing services. Reprise had offices in New York.—bought themselves back from Interpublic in 2006. An Interpublic spokesman said the company will “reassess” reporting that data in future years. Asia Pacific accounted for 8. “We expect that the investigation will result in monetary liability. in 2005.6% of 2006 revenue from the United States. Interpublic completed two acquisitions in 2004. ranked in order of size. ad agencies—Stein Rogan & Partners. poached from Lowe’s London office. kicked in 16. Boston and San Francisco. Interpublic. Interpublic generated 55.) Back in 1979.3%. Interpublic in spring 2007 faced new challenges on its No. Interpublic generated 15% of revenue from GM. 4.S.K.” it said in its February 2007 10-K. Interpublic’s February 2007 10-K annual report didn’t disclose the revenue contribution of its largest client. SPONSORED BY . a former Saatchi vice chairman and worldwide account director on General Mills. and Unicef. Reprise was to remain a stand-alone unit as part of Interpublic’s Futures Marketing Group. Stearns & Co. Europe. Interpublic cut loose OneSeven. Health/personal care and auto/transportation ranked second and third. The new shop. were General Motors Corp.1%. Microsoft Corp.9%.8%. composed of that number of staffers serving the General Mills account at Saatchi & Saatchi. contributing 26% of the top 100 clients’ revenue. “adjusted” reduces media accounts to 25% of reported billings to more closely correlate with anticipated revenue.April 30. Two U. The adjusted net new billings translated to an expected annualized revenue loss of $28 million. (The reduced 2006 revenue also reflected that GM effective October 2005 moved U. for Interpublic’s 100 largest clients (representing about half of total revenue). was striking out on his own. TOP CLIENTS Interpublic’s top 10 clients accounted for about 25% of revenue in 2006 and 2005. Dun & Bradstreet. in 2006 bought back the 49% stake owned by Interpublic. media buying to Publicis from Interpublic. Specifically.. roster. tech/telecom emerged as the biggest sector in 2006. Lowe.5% or $400 million in 2006.S. we cannot reasonably estimate the amount. In January 2007. came out of retirement in December 2005 to start a new London shop. Regardless of how the J&J review turned out. AGENCY DEALS Interpublic in April 2007 announced its first acquisition since 2004: It agreed to buy Reprise Media. N. multicultural agency. Notably. Interpublic’s key competitors routinely disclose such data. a search engine marketing firm. OneSeven Chairman Mike Burns. is no longer cooperate with the investigation. He added that Interpublic was driving toward a 50/50 mix of advertising/media and marketing services. Universal McCann and sibling Initiative were key agencies on J&J’s non-U. New York. withdrawing their claims against each other. reflecting about $3. The agency's clients included: ConAgra's Hebrew National. it’s conceivable that Microsoft will be Interpublic’s second-largest revenue client for calendar 2007. Ad Age estimates that the largest client. opened in March 2006 with the $80 million account of retailer Tesco. Gorton's seafood.1 billion in account wins and $3. Interpublic's Universal McCann handled a large amount of North American media work (shared with Omnicom's OMD). an investor unit owned by the Schaffhausen agency group. a U.C. Latin America. In February 2007. GlobalHue. but because the investigation is ongoing. with the rest from marketing services. range of amounts or timing of a resolution. Interpublic’s largest clients.5 billion in account losses. In January 2007. supplied 9.." he told Ad Age. That assignment had generated an estimated $45 million to $50 million in annual revenue for Interpublic. General Motors. analyst Alexia Quadrani. which had owned 51% of S&J. left the agency in February 2005 with hopes of taking the account. DISCIPLINES AND REGIONS Interpublic said 58% of 2006 revenue came from advertising and media.S. did not complete any acquisitions in 2005 and 2006.3%. 2007 | Advertising Age |14 DATACENTER 2007 AGENCY PROFILES YEARBOOK Interpublic said advertising and media accounted for 63% of 2005 revenue. The company disposed of 51 businesses in 2005 and 2006. That was worst among the six ad holding companies ranked by Bear Stearns. in particular with respect to the 2005 restatement. “not accurately parsing some of the [McCann] Worldgroup revenue base” and not quantifying that standalone ad agencies did some marketing services work. according to the tally of Bear. the U. contributed 6. who founded and sold ad agency Lowe to Interpublic. which. Johnson & Johnson. For the first time in decades. and Howard.” NEW BUSINESS Interpublic in 2006 had a loss of $457 million in reported net new billings. two in '03 and nine in '02. In March 2006. Raleigh. primarily outside the U. Mr.. working to simply its structure after its overload of deals in the ’90s and early this decade.K. Other areas contributed 5. Mr. the landing place for the so-called Saatchi 17. down sharply from a stated 8%. Interpublic said it exited 23 "lossmaking international affiliates" in 2006. Merrell & Partners. Interpublic. as the troubled automaker slashed spending. McGraw-Hill's BusinessWeek. Unilever and Verizon. Based on 2006 revenue. or about $500 million. 2 client: Johnson & Johnson in late March 2007 began a global review of media planning and buying. Red Brick Road. Interpublic and Frank Lowe ended a year-long battle.S. German shop Springer & Jacoby in October 2006 was sold to Avantaxx. excluding the U. Mergenthaler said that reported ’05 split had overstated advertising and media. . winning a cyber Grand Prix and two of the three U. Net income in 2006 rose 12.329 jobs—from a year earlier. . Droga5. Craig Endicott involved in the agency.5 billion after factoring in euro-to-dollar currency changes.41.9 billion—within striking distance of the No. . . if Publicis had owned Digitas in 2006. former chief executive of the Financial Times Group.672. .818 26. .000 employees and revenue of $5.0 North America . . Contributing: R.$5. 2006. iPod).2 $2. to focus efforts in digital communications (internet. part of Publicis Groupe Media.8 % chg 4.940 Outside North America .S.533.2 Employees 2006 Worldwide . Interpublic bought a small piece of Spot Runner. On a pro forma basis. . Also. Droga had left Publicis as worldwide chief creative officer to set up Droga5. . 3 ad organization. . linked up with Christophe Lambert.5 8.$2. . . . .8 Outside North America . . Mr. .989 North America . Bollore took a 30% interest in the venture. Pernod-Ricard. had three elements: strategic consulting. . accounting rules and 14. . The marketing services portion will grow with its January 2007 acquisition of Digitas.$3. then Publicis' 2006 revenue would have been nearly $5. Spongecell helps event planners and promoters manage events. . Pinder had been president of sibling Leo Burnett EMEA since 2004. Net income in euros increased 11. Factor in Digitas. mobile phones. Mr. In the accompanying table.K. Publicis Worldwide COO Rick Bendel resigned after 20 years at Publicis to be group marketing director for Wal-Mart operations in the U. taking a preferred equity stake in the web services outfit. Mr. . . Denuo. . 4:PUBLICIS GROUPE By BRADLEY JOHNSON bjohnson@adage. who ran Marcel. Richard Pinder. .472. the fourth-largest marketing organization.S. . Coca-Cola and Unilever. 54. nor are its founders. .7 PUBLICIS GROUPE.1 $2.872. . . .939 people in 104 countries and more than 200 cities as of December 31. . . 2006 RESULTS Publicis 2006 revenue grew 7. made a splash in 2006 at the Cannes Lions International Advertising Festival. revenue and job figures are pro forma for 2006 and 2005.3 5. .April 30.28.1 0. . who headed Publicis Conseil. In February 2007. That tally doesn’t include the 2.1 2005 40. . . . .4%—1. . Interpublic struck deals with several web ventures in 2006 and 2007.8% as Publicis reported income (using International Financial Reporting Standards). . .3%. Generally Accepted Accounting Principles and after factoring in euro-to-dollar currency changes. ($6.532 % chg 7. .” Publicis made several management moves in 2006. Louis Capozzi became chairman emeritus of Publicis Public Relations and Corporate Communications Group at year-end 2006. investments in partnerships. In NO. .2 billion). and Publicis on a pro forma basis had about 42. A Publicis-backed agency in New York. . . developing new solutions.350 13.9 5. Publicis replaced the top two with co-presidents Anne de Maupeou and Frederic Temin. Pinder reports to him. . . . . Publicis’ April 2007 20-F annual report said: “Denuo acts in partnership with or as a supplement to [Publicis] networks in order to enhance the solutions proposed to clients. 2007. . . .3% to $5. Mr. lost its top executives when they bolted in October 2006 to form their own ad agency with financial backing of Vincent Bollore. Publicis closed its acquisition of Digitas Jan. The company’s Marcel creative boutique. to form Fred Farid Lambert. ORGANIZATION Publicis in 2006 launched a new-media venture. .13. .050 staffers who joined Publicis in the Digitas deal. . an internet-based media shop and TV production outfit.S. succeeded him as COO. . In October 2006. It also serves its own clients independently. . 31. buying a tiny 0. Interpublic formed a strategic partnership with Facebook. Reported revenue in euros rose 6.939.com Revenue ($ in millions) 2006 Worldwide . launched only in 2005. Interpublic entered a partnership with Spongecell. That was virtually the first creative work out of the shop.5% stake in the social networking site. . Heineken. SPONSORED BY . video games. Denuo. chairman and lead shareholder of rival Havas. Olivier Fleurot. (WPP Group and CBS Corp. He had been chairman of the PRCC unit since its founding in April 2005.199. an interactive and direct-marketing agency group. . . 2007 | Advertising Age |15 DATACENTER 2007 AGENCY PROFILES YEARBOOK October 2006.8% to $551 million based on U. United Biscuits. .6% based on U. generat- ed about 70% of 2006 revenue from traditional advertising and media and 30% from a range of marketing services. . . Marcel clients included Nestle Waters.87 billion in 2006. up 3. also made investments in Spot Runner. Konstantin Jacoby and Reinhard Springer. Interpublic Group of Cos. . . . was hired as executive chairman of the Publicis network. . with the three principals equally dividing the rest.) In June 2006. . Frederic Raillard and Farid Mokart. then age 42. media Lions for its work on Ecko. including Digitas figures in Publicis for both years. .049 2005 $5. Publicis employed 39. . Saatchi network’s Saatchi & Saatchi X. Avaya (worldwide). Bel.K.) and SFR (France) in advertising.S.6%. shortly after 9/11.S. Bristol-Myers Squibb/Mead Johnson. Diageo/Guinness.40. Wal-Mart (U. ■ Media services: Publicis Groupe Media. Visa Europe. SanofiAventis. alphabetically: ■ Publicis: Cadbury-Schweppes. Novartis.. in-store marketing. The stock’s low point since its U. Procter & Gamble. Pernod Ricard. L’Oreal. acquiring Digitas. Its largest client. trading Sept. Kaplan Thaler Group and French agency Marcel.). said it had 2006 net new business of $3. Levy struck a smaller deal. particularly in marketing services and outside the U.3% in Latin America and 20% in Middle East/Africa.. to grow at comparable levels to 2006. In February 2007. analyst Alexia Quadrani. Whirlpool Corp. It also noted decreases in business.’s Personal Systems Group advertising in North America. including Hewlett-Packard Co. Stearns & Co. Latin America and Europe.S.). supplied about 10% of revenue in both 2006 and 2005. Heineken (U. 5.J.S. a media sales unit.1% in North America. Procter & Gamble Co. mainly in France. Hewlett-Packard.’s Cadillac (U. Zurich Financial.8 billion. 2000 (at $37). respectively.9 billion in account wins and a bit more than $3 billion in account losses. Bear Stearns also scored Publicis fifth in 2006 adjusted net new billings with a loss of $64 million. ■ Specialized agencies and marketing services: public relations (Publicis Public Relations and Corporate Communications Group. with emerging markets’ growth showing further acceleration in 2007. Organic revenue increased 5. InterContinental’s Crowne Plaza Hotel & Resorts (U. Manning Selvage & Lee and Freud Communications). Marriott (Asia). Publicis also operates. Publicis classified those shares as “available-for-sale assets. McDonald’s Corp. The adjusted net new billings translated to an expected annualized revenue loss of $14 million. General Mills. a U. for its part. 2007 | Advertising Age |16 DATACENTER 2007 AGENCY PROFILES YEARBOOK NEW BUSINESS Publicis in 2006 had a loss of $156 million in reported net new billings. Publicis in late ’06 was said to be weighing a potential bid. reflecting nearly $2.). 2.S. movie theaters and outdoor and on radio. and design. Japanese ad firm Dentsu owns about 15% of Publicis under a strategic relationship forged when Publicis bought Dentsu-backed Bcom3 Group in 2002. Renault. Digitas Inc. and Sprint (U.3 billion. Walt Disney Co. according to the tally of Bear. but it doesn’t claim its new-business tally is all-inclusive. Procter & Gamble. Kraft (marketing services Europe). highest point since the shares began U. Publicis Chairman-CEO Maurice Levy strenuously denied that.K. Saatchi & Saatchi and Leo Burnett networks. Publicis holdings consist of: ■ Traditional advertising services: Publicis. for advertising in print. 12. customer relationship management. (HP pulled a large part of its Personal Systems work from Publicis in 2006..S. Mr.. Kellogg Co. direct marketing. Media wins in 2006 included Washington Mutual (U. debut was $14. Publicis. That placed Publicis fifth among the six ad holding companies ranked by Bear Stearns.) Organic revenue. Publicis said its largest clients by network were. Nestle. 49%-owned AfricanAmerican agency Burrell Communications).. reached $49.3%. Publicis said it had a 2008 target operating margin of 16. urban shop Vigilante. including Publicis Consultants. General Motors.. P&G. Samsung.” Publicis received the shares in 2001 when Interpublic bought True North Communications. TOP CLIENTS Publicis’ top five and ten clients accounted for about 25% and 35% of 2006 revenue. Emirates Airline. which factors out acquisitions/divestitures and currency changes.S.April 30. Telefonica. The holding company in February 2007 said its clients included 38 of the Fortune Global 500’s top 100. Wm. Publicis said its 2006 key advertising and marketing services wins included: Renault (contract extended to cover Latin America and Baltic states).). Siemens. ■ Saatchi & Saatchi: Ameriprise. Sanofi Aventis/Vaccins Pasteur (worldwide). Del Monte (Europe) and Beam Global Spirits & Wine (worldwide). Sony Ericsson.2% of Interpublic.7%. Deutsche Telekom/T-Mobile. Other ad agencies including Fallon.). Wal- SPONSORED BY . Publicis also owns 49% of Bartle Bogle Hegarty. Not long after those reports. Toyota/Lexus..) and Nokia (Asia) in media.S. Publicis said key 2006 losses included General Motors Corp. Wrigley Jr. Publicis reported a 2006 operating margin of 16. Avaya. JC Penney (U. Samsung. UBS. consisting of Starcom MediaVest Group.-based agency. Publicis as of December 2006 owned 1. 2001. “adjusted” reduces media accounts to 25% of reported billings to more closely correlate with anticipated revenue.S. 5% in Europe. sales promotion. a record for the company and an increase from 15. Sony Ericsson (worldwide). ■ Leo Burnett: Coca-Cola. Oracle (worldwide). There was renewed speculation in 2006 about whether Interpublic might be a takeover prospect. Bear Stearns aggregates account shifts reported in media. healthcare communications for pharmaceuticals (Publicis Healthcare Communications Group). interactive (Leo Burnett network’s Arc Worldwide.7% in 2005. Carlsberg. Publicis network’s Publicis Dialog. 9. Publicis’ stock March 21. Philip Morris. 2007. Co. Publicis in early 2007 said it expected its 2007 business in Europe and the U. Heinz Co. in which Publicis owned a 9% stake as the result of a one-time—and long-aborted—alliance with Foote Cone & Belding. Orange (Europe).S. Coca-Cola Co. down 66% from 2005’s $9. and U. Fiat.3% in Asia-Pacific. multicultural (Hispanic shops Lapiz and 49%-owned Bromley Communications. including marketing-services wins. events marketing (Publicis Events Worldwide). H. Diageo. Medias & Regies Europe. In its April 2007 20-F.S. rose 5. ZenithOptimedia and new-media venture Denuo.75 on Oct. JC Penney. 4. AARP. Verizon.3% (up from 15. 2007 | Advertising Age |17 DATACENTER Mart. Korea and Brazil in 2006. 2007—to buy marketing services company Digitas Inc. Publicis said in its April 2007 20-F filing: “All regions benefited from increased spending on advertising in 2005. 2 client GM—also a key Publicis client—kicked in 22% of Digitas 2005 fee revenue.9% in Latin America (vs. “was primarily due to increased media buying and consultancy business (Publicis Groupe Media). Sanofi-Aventis.“Most networks contributed to the growth. AstraZeneca. 31. (WPP. 39. to a lesser degree. said that digital/interactive accounted for 9% of its 2006 revenue. acquired in January 2007. Although more moderate than in 2005. Lloyds TSB. 10. including 5. “Highest growth rates were recorded in India. Publicis said media services produced 26% of ’06 revenue (the same as 2005). British Airways. Wyeth and Wells Fargo. as revenues in Spain decreased compared to 2005.7% in 2005).April 30. ■ 2007 AGENCY PROFILES YEARBOOK move: a centralized travel-procurement effort. Whirlpool. Publicis said clients of newly acquired Digitas Inc. Sanofi-Aventis. it proclaimed “strong market positions” in China. Publicis reported a 2006 operating margin of 16. Whirlpool. would have been 42% from traditional advertising. JP Morgan Chase.” Publicis said in its April 2007 20-K filing.) As noted. L’Oreal. LVMH. 39. included: American Express Co.. GM’s share of revenue slumped to 17% (from 22%).’s top 10 clients in 2005 accounted for about 67% of fee revenue. Germany.. Digitas Inc.” Publicis said.5%). Zurich Financial. Procter & Gamble. Kraft Foods. GM. Bristol-Myers Squibb. Mexico and Brazil. healthcare communication of Saatchi & Saatchi and of the Kaplan Thaler Group. “The increase. Publicis attributed rising margins in North America and Europe largely to efforts to reduce operating costs by centralizing back-office functions and sharing resources across operating units.” Publicis said. Switzerland and Northern and Eastern Europe. Delta Air Lines. an insufficient level of new business bookings and changes in management teams that affected several markets in continental Europe..3%). Home Depot. In its February 2007 earnings release. which was impacted by losses or decreases in accounts. Time Warner. 12. had it owned Digitas that year. followed by Europe (15. In the first nine months of 2006. Russia.3% in Latin America and 20% in Africa/Middle East.4%). Even Publicis rivals had positive comments on the Digitas acquisition. and 2.” Publicis said. Sara Lee. Mexico. despite the impact of budget losses in late 2005 and early 2006.3% in Asia-Pacific.) Publicis in 2006 generated 42% of revenue from North America (down from 42. 9. “Digital and interactive communication sector should represent approximately 15% of our revenues. Digitas reported the deal would give it greater media-buying scale with giant online-media sellers including Google and Yahoo. Venezuela and Argentina. Publicis by year-end 2006 had shared-service centers operating in 14 countries where it generates more than 80% of revenue. 4. P&G. while France and Italy showed average growth.9%). Miller Brewing Co. Business in Europe remained strong throughout 2006. Toyota/Lexus. AGENCY DEALS Publicis in December 2006 struck a deal—completed Jan. and increased spending by some existing clients.8% in Europe (vs. 2. Spain was the most difficult market in 2006.” That 20-F filing said North America generated 5. ■ ZenithOptimedia: 20th Century Fox. Kraft.158 a year earlier. which was stimulated by increased spending by and growth of some existing clients. Richemont Group. Lloyds TSB.2%) and rest of world (13% vs. Digitas Inc. Disney. the other 5% came from Europe. Publicis said the 2006 split.7% in Asia Pacific (vs. for $1.8%). 10. in 2005 generated 26% of fee revenue from its top client. DISCIPLINES AND REGIONS Traditional advertising generated 44% of 2006 revenue (down from 46% in 2005). Growth was most robust in Great Britain. “The strongest performances were from Starcom MediaVest. HewlettPackard. 17. AmEx accounted for 26% of Digitas Inc.7% in 2005). InterContinental Hotels Group. Pfizer. One cost-saving SPONSORED BY . Europe benefited from sizable growth in the media business and healthcare communications.” North American employment dropped slightly to 11. ZenithOptimedia and [Publicis Healthcare]. principally because of slower growth in China.9% vs. Philip Morris. Specialized agencies and marketing services accounted for 30% of ’06 revenue (up from 28%). Cingular (part of AT&T). WPP Group Chief Executive Martin Sorrell in February 2007 Starcom MediaVest Group: Coca-Cola.000 (38%) of its employees in 2006 were in emerging markets. North America led the way with an operating margin of 18% (vs. Growth in other parts of the world was lower than expected.6%). while North America and.3 billion.” Publicis generated 2006 organic growth of 8. HewlettPackard. IBM Corp. GM. revenue (vs. growth in North America remained sound in 2006.990 people at year-end 2006 from 12.6% in Middle East/Africa (vs. Puma. which benefited from large new accounts booked in 2005. particularly in Russia. Publicis in February 2007 said its target was to generate 25% of 2010 revenue in emerging markets. The revenue split will change after the integration of Digitas.1% organic growth in 2006. Heineken. No. Masterfoods. Turkey.” The 20-F filing noted 2006 organic growth in Europe of 5%. 15. Nestle. Publicis said 15. the only other member of the Big 4 marketing groups that discloses a digital figure. in 2006 generated 95% of its revenue from North America. 34% from specialized agencies/marketing services and 24% from media. “Growth in Asia in 2006 was relatively disappointing due to decreased business in (South) Korea and also due to the group’s decision to be more selective in its commercial policies in China. Kellogg. (Digitas Inc. American Express. 27% a year earlier).2% in the rest of world. with the exception of Leo Burnett. told analysts in March 2007: "I think that the Digitas In August 2006. corporate the leading marketing services agency in India.887 2. Starcom Allmedia tling the operation in January 2007 for lack of future contracts. nications outfit in France. The unit was placed in the 2 WPP Group 4. In is a media shop. a healthcare-commumillion that Digitas reported in 2005 fee revenue. a U. 6 Interpublic 3. ■ 21% stake in Capital MS&L.als. delivered high-definition content on about about 140 people when it was acquired (and 160 at year end). cities.927 -10.040 2. a PR shop.April 30.RANK COMPANY based healthcare direct-marketing 1 Havas $1. a direct shop.519 -2. Publicis acquired Duval Guillaume. a Somerset. 2007 | Advertising Age |18 DATACENTER 2007 AGENCY PROFILES YEARBOOK told analysts: “For what it’s worth. Bold and Zone.Antwerp. N. a Toronto ad agency. The agency remained autonomous ed acquisitions in China. to a Zone. 45% owners of iSe Hospitality AG. “We intend to own this space.0% -7. Much of that gain—and much of Property Group formed a joint venture in May 2006 to sell comthe 2006 revenue increase for Digitas—reflected the January 2006 mercial time on screens placed in U.U. That’s 14. The renamed Publicis Yorum is an ad agency. February 2007 Publicis disclosure. Publicis in March 2007 bought WINS LOSSES NET NET. The shop was % chg.K. Bold.S. an Atlanta acquisition for Publicis was a good move for a variety of reasons. REV. ‘05 -21.000 screens in 50 Simon malls in 10 major U. Beijing. The In April 2006. Broadcasting in April 2007 changed its name to Digitas Health.709 -457 -214 -28 Manila and Singapore since its Total 17.” Interpublic's CFO. billed as Publicis in April 2007 bought McGinn Group. which together employed 155 professionhospitality logistics for the 2006 FIFA World Cup—began disman. especially in marketing services and outnow under Publicis Events side the U. Publicis in 2006 bought: 2007 that Publicis was about to mount a second takeover bid for Aegis ■ Pole Nord.832 -$1. operation in the region.127 11.042 -2. a Chinese mar. Publicis unwound other ventures: Publicis and Dentsu—both ■ majority stake in Turkish communications shops Yorum.022 -3. formed to manage and organize Allmedia.. but it was expensive. a Shanghai-based marketing-services agency. became part of Publicis Dialog. Digitas at year-end 2006 employed 2.K. increasing its investment in the Publicis in April 2007 bought 51% of Yong Yang. India and Europe that would make Publicis within Publicis Groupe.5% above the $340. units are agencies Digitas and Modem Media. ■ 60% stake in Solutions Integrated Marketing Services. acquisition by Digitas of Medical Broadcasting Co." firm specializing in interactive media advice and buying.344 153 founding in 2002.403 -3. "Adjusted" means billings of media accounts adjusted to 25% of reported billings to more closely correlate Hong Kong in 2007. Stearns & Co. July 2006.” In March 2006. Publicis bought BOZ Group. and U. ‘06 1 vs. Publicis bought 80% of Betterway Marketing said Mr.569 429 -946 -237 622 192 23 Publicis in October 2006 bought 4 Omnicom 3. became part of the Publicis Consultants network. whose agency ECA2 was selected for opening cereDigitas was smart.200 1.S.. communications outfit that took the new name McGinn MS&L. I think Publicis’ acquisition of Worldwide. Medical 2. 3 Aegis 1. Emotion was with anticipated revenue. Levy.050 people. The acquisiDavid Kenny. Frank monies at the 2008 Olympic Games in Beijing. which employed OnSpot Digital Network. Group were “without foundation.'s Alexia Quadrani HOLDING COMPANY NEW BUSINESS SCORECARD: 2006 SPONSORED BY .380 442 53 Publicis Healthcare Communications Group.297 -90 106 13 Emotion. numbers rounded. excluding Aegis.063 2.2% -1 -59. CHG. That search was to be led by Digitas Chairman-CEO Solutions. Year-on-year % chg. a French firm focused on internet keyword research.4% 12. The venture. shopping malls.3% planning expansion to Taiwan and Notes: Dollars in millions.) Source: Bear.030 -$949 $900 $883 $106 agency. now on the Publicis executive committee and in charge tion came several months after Publicis boosted its sports-marketing of Publicis’ digital-marketing strategy. Publicis denied one potential deal: Press rumors in early January In other deals.J.307 -2. up 18% or 310 Publicis’ media-sales unit (Medias & Regies Europe) and Simon people from year-end 2005 (1. Seoul.S. REPORTED ADJUSTED REP. Publicis Digitas generated 2006 revenue of $390 million. Pharmagistics. New-business estimates are not comprehensive and don't capture all account moves. a Toyko-based event man5 Publicis 2. New York and Paris. ADJ. advertising and marketing-services shop with offices also in Publicis said in January 2007 it was seeking other internet-relat. financial-communications agency to 51%. management group. (Aegis was added to ranking in 2006.259 -1.639 2.930 $1.740). Publicis sold Bensimon Byrne.143 3. Publicis integrated Pole Nord into the ZenithOptimedia network.130 -2.865 2.S.487 -13. Bangkok. keting-services firm specializing in field force logistics and retail and promotional marketing with 29 Ranked by net adjusted new-business billings offices across the country. 1.5 In July 2006. Publicis acquired Moxie Interactive.086 -156 -64 -14 agement group that had expanded to Shanghai. ADJ. according to a integrated Moxie into the ZenithOptimedia network. REP. a global leader in digital marketing.495 -3. Mergenthaler.1% -5.1% -61. a Belgian other Digitas Inc.” according to a Publicis statement. 8 9.9 3.7 16. Melbourne Southfield.8 363. Texas $11.2 1.3 11.0 43.7 203.0 191. HealthStar Communications LBI International Media Square* Seoul Auburn Hills.5 7.0 12. Carlson Epsilon New York London New York Paris Tokyo Suresnes.4 -3.2 213.0 278. Cheil Communications George P.739. SPONSORED BY .7 305.8 6.441.9 3.0 308.9 3.2375 in 2005.8 16.1 166.760833.1 48. Revenue supplied by companies via Ad Age questionnaire.672.8125.0 -3.4 282.0 162.6 5.4 $6.1 5.0 270.274.0 20.S.4 319.2 213. N.1 2.5 62.0 Aspen Marketing Services West Chicago.0 278.376.9 174.1 9.0 62.8 3.2 180.8 -25.0 15.0 184.0 210.0 4.0 0.8 1.577.808. Canadian dollar at $0.743.7 190.3 2.750327 vs.4 444.882854 vs.3 5.1 173.337.4 0.0 1.0 300.831409 vs.481.3 8. Pa.9 355.0 150. The 2005 figures are based on data collected and/or adjusted in 2007.841. obtained from public documents or estimated by Ad Age.2 6.J.6 30.8 5.818. Australian dollar at $0. Publicis and Havas U.5 159. Foreign currency conversions for the above: euro at $1. The Yearbook provides profiles and data on the world’s Top 50 marketing organizations and the world’s 10 largest independent agency networks.0 213.9 5.0 184.0 180.8 446.5 11.8 266.7 6.887.9 296.0 300.7 -2. $1. Minneapolis Irving. $1.6 5.0 390. WPP.825.3 47.7 1.7 406. Johnson Co.9 $10.5 370.364.3 16. Ohio Cossette Communication Group Harte-Hanks Direct Clemenger Communications Doner Quebec City Langhorne.6 6.April 30.9 -0.4 196.3 76.190.1 2. $0.0 256.7 56. Notes: Dollars in millions. Publicis Groupe Dentsu Havas Aegis Group Hakuhodo DY Holdings aQuantive Asatsu-DK MDC Partners Sapient Corp.2 430.7 3. Japanese yen at $0. where a free Agency Profiles Yearbook (a PDF) also can be downloaded.6 9.8 NA 8.0 184.3 11.0 40. $0. Mass.4 712.8 174.S.4 62. Mich. British pound at $1.6 1. An asterisk (*) indicates estimate.0 212. $0.533.1 115.8 15. 2007 | Advertising Age |19 DATACENTER 2007 AGENCY PROFILES YEARBOOK Ranked by worldwide revenue in 2006 2006 WORLD’S TOP 50 MARKETING ORGANIZATIONS RANK 2006 2005 MARKETING ORGANIZATION HEADQUARTERS WORLDWIDE REVENUE 2005 % CHG 2006 U.472.5 -4.3 2.5 $5.8 4.0 2.com.5 180.950.1 132.819.0 442.4 213.872.1 10.461.7 NA 30.4 239.249891 in 2006 vs.8 0.4 239.0 18.0 352.2 2.0 164.9 118.008604 vs. France London Tokyo Seattle Tokyo Toronto/New York Cambridge. Stockholm London inVentiv Communications Westerville.5 142.4 489.0 423.5 15.0 14.8 1. Ill.2 226. Woodbridge.0 164.1 -1.009023.194.3 7.2 2.3 213.0 1. totals are actually for North America. REVENUE 2005 % CHG 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 1 2 3 4 5 6 7 8 13 9 11 12 10 18 14 16 17 15 19 32 34 24 21 22 23 Omnicom Group WPP Group Interpublic Group of Cos.5 687.195.1 0.0 26.7 16.6 27.3 21.827586.8 0.0 35. See report methodology in DataCenter at adage.1 174.1 0.3 20.0 7.8 46. Mich. 0 0.0 157. Canadian dollar at $0. WPP.6 26.0 135. Md.0 106. Publicis and Havas U.3 0.3 78.9 98.9 47.6 NA 6.0 145.8 10.0 115.2 64.7 0.9 2. British pound at $1.1 92. Calif.0 86.1 134. $1.2 24.0 21.0 62.7 88. An asterisk (*) indicates estimate.0 148.760833.009023.5 160.0 160.0 152.3 139.3 120.0 1.1 -9.0 104.3 NA 19.3 6.8 6.0 117.0 58.4 NA Serviceplan Agenturgruppe Armando Testa Group AKQA Ambrosi IMC2 SourceLink Jung von Matt Notes: Dollars in millions. Ore.7 71.1 114.April 30.0 13.8 98. $0. where a free Agency Profiles Yearbook (a PDF) also can be downloaded.7 0. $0.9 6.8125. Texas New York Lanham.5 151.8 108. $0. totals are actually for North America.3 104.0 0.0 NA 41. The 2005 figures are based on data collected and/or adjusted in 2007.9 113. $1.2 149.0 -5.0 104.1 9. See report methodology in DataCenter at adage.2 5.7 6.1 8.8 108.0 98.249891 in 2006 vs. Japanese yen at $0.2375 in 2005. Australian dollar at $0. 2007 | Advertising Age |20 DATACENTER 2007 AGENCY PROFILES YEARBOOK Ranked by worldwide revenue in 2005 2006 WORLD’S TOP 50 MARKETING ORGANIZATIONS RANK 2006 2005 MARKETING ORGANIZATION HEADQUARTERS WORLDWIDE REVENUE 2005 % CHG 2006 U. Tokyo London London London London Portland.4 151.0 148. Foreign currency conversions for the above: euro at $1.0 62. SPONSORED BY .0 0.9 2.0 0.0 22.3 -31.0 58.1 8.2 91.7 44.2 12.0 0.9 0.0 94.com. Tokyu Agency Chime Communications M&C Saatchi Creston* Bartle Bogle Hegarty* Wieden & Kennedy Marketing Store TBA Global Cramer-Krasselt Scholz & Friends Group RPA Sydney Berlin Dallas Irving. The Yearbook provides profiles and data on the world’s Top 50 marketing organizations and the world’s 10 largest independent agency networks.4 0.2 123.0 96.5 128.2 0.0 25.6 74.1 -9.S.0 NA NA 8.2 64.2 99.4 160.0 128.8 0.4 17.0 154. Calif.0 94.7 44.1 92. Chicago Hamburg Santa Monica.0 127.3 12.2 175.0 160.8 110.6 103. REVENUE 2005 % CHG 26 27 28 28 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 31 26 28 30 27 38 29 25 35 33 49 36 40 37 20 44 42 41 45 43 58 39 57 47 50 STW Group Media Consulta Richards Group Mosaic Sales Solutions Alloy Media & Marketing Merkle Protocol Integrated Direct Mktg. Fla.5 144. Woodland Hills.2 148.0 130.750327 vs.4 0.5 38.6 0.3 167.5 38. Lombard.008604 vs.2 0.0 86.9 3.7 14.6 14. Revenue supplied by companies via Ad Age questionnaire. Sarasota.0 0.9 108.827586.0 0.7 88.2 149.7 50.2 -25.2 3.0 102.0 1.S.831409 vs.4 22. Munich Turin San Francisco Chicago Dallas Itasca.0 102.7 108. Ill.0 117.5 0.3 18.0 108.0 30.0 96.4 120.5 148. obtained from public documents or estimated by Ad Age.0 76. Hamburg 171.0 NA NA 58.1 27.882854 vs.7 87.8 121.0 102.9 157.0 146. Ill. gained full control of Carat China. . . formed in 1999. had worldwide revenue of $1. He oversees worldwide planning and buying activities at Carat.7 Non-U. .6 Offices 2006 2005 % chg U. . . Integrator was bought in South Africa and added to Posterscope. . . He reports to Aegis CEO Robert Lerwill. . Growth within Aegis Media has been driven by Isobar. . Boston and Los Angeles. and again in April 2007. . . . . . . the agency has shops in Chicago. . . . . . . In 2007.com Carat Fusion* Agency totals Revenue ($ in millions) 2006 2005 % chg U. and Suddenly Stockholm. . . November 2006. . . . . . . Aegis bought Bookmark. . which includes two media specialist companies Carat and Vizeum. . . . Aegis has been trying to hold French financier and Havas chairman.4 $446. which established Vizeum’s presence there. . . .10. .085 3. . .285 268 6.April 30. . AgenciaClick. New York.778 21. says the agency. wordof-mouth marketing agency. . . .5 Non-U. . Stearns. . . . under the rebranding of Outdoor Vision. . . . . . . . . .6 15. . which launched in the U. . was turned down in his attempt to gain two board positions in May 2006. . a Netherlands digital agency. . . . and acquired events specialist Synergy in New Zealand. .2 Notes: Carat Fusion. . . a new post. . Headquartered in San Francisco.241 225 7. Ammo Marketing. . .$5. . Creo Communications.8 $1. . Vincent Bollore. . . . . . . . Aegis Media. . .1 Employees 2006 2005 % chg Worldwide . . . .7 million in 2006. . It invested in Mediaforce media agency in the Philippines. .S. . . . . . 2007 | Advertising Age |21 DATACENTER 7 Aegis Group 2007 AGENCY PROFILES YEARBOOK TOP 50 MARKETING ORGANIZATION PROFILES Ranked by worldwide revenue in 2006 Revenue ($ in millions) 2006 2005 % chg Worldwide . . . Isobar. .$1. . . . . a Brazil digital agency. Top executive: Robert Lerwill. . . .5 48.1 Notes: Publicly traded Aegis is a holding company with two segments. . San Francisco. Alicja Lesniak was named CFO to replace Jeremy Hicks. . . . . . . a digital media services agency in Sweden. . . . . . . . . . . . Aegis had adjusted net new billings gains of $192 million.S. . Julian Aldrige. . The purchase of Mediapool in Estonia set the stage for the entry of Vizeum in the Baltics.13. .7%. . Previously. . . . a sponsorship agency in Norway. . . . .S.$48. .2 $3. . calls its field of word-of-mouth marketing “strategic alternative marketing. . . . and took 70% of New Voice Media in China.075 10.0 Notes: Ammo. .S. . who has built his shareholding in Aegis to 29%. up from 15% the prior year. became CEO of Aegis’ media operations in August 2006 and a director of the holding company. . . .$489.S. The switchover to the Carat Fusion name from Carat Interactive came in September 2005 when Carat combined or “fused” Carat Direct (an offline unit) with its interactive business. global chmn & CEO Headquarters: Aegis Group / 43-45 Portman Square. Aegis Media and Synovate. . .83 billion. .S. . . . . Ste. . its market research unit.3%. SPONSORED BY . W1H 6LY / Phone: 44 20 7070 7700 / Fax: 44 20 7070 7800 / URL: www. in addition to its San Francisco headquarters.131. . . Figures shown for the U. . . is also pres of Freestyle Interactive. . . . Carat Americas CEO David Verklin. Ammo has six offices in the U. .577. . .1 1 0. . reports to Mr. .9 $33. . . .2. 94107 / Phone: (415) 541-2720 / Fax: (415) 975-0848 / URL: www. that includes more consumer engagement in media and an increasing focus by advertisers on quantifiable returns for their marketing spending.3%). . . up 25. . . .S.8 million of that from the Americas (up 13.3 Non-U. Calif. . . . . director for program management. . The adjusted net new billings translated to an expected annualized revenue gain of $23 million. former global CEO at WPP’s Mediaedge:cia. .5%. . Among management moves. New York. . digital network Isobar. .6 Offices 2006 2005 % chg Worldwide .S. . . . . a U. . . portion is above 90% of that geographic segment. .0 48.917 8. . .aegisplc. and out-of-home media unit Posterscope. . . . . . Adjusted billings reduce media accounts to 25% of reported billings to more closely correlate with anticipated revenue. .4 $1. although the U. . The merged units reflect shifting media dynamics. de Nardis. . Jeff Thaler joined Carat Fusion in New York in 2006 as senior VP. . . . up 11.7 U.09 billion. .3 U. Aegis also bought Control Media in Mexico.5 18.336. are actually for the Americas. . at bay.” Ammo was acquired in early 2006 by Isobar and is a standalone business unit supporting the network. . Stearns & Co. . . is a digital and direct marketing agency. . .1 9. Top Executive: Julian Aldridge. London. . pres Headquarters: Ammo Marketing / 475 Brannan St. Posterscope and Vizeum. .$1. .693 25.S. . . . down from 29 in 2005. .44 43 2. . .S. .com INTEGRATED MARKETING AGENCIES Ammo Marketing* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . .S. .. who left the company April 1 to relocate in the U. . . formerly Carat Interactive. Bollore.3 U. . . Mainardo de Nardis. . . Bollore’s seats would be a conflict of interest since he controls a major competitor. . . . . . some $243. . . group CFO.S. . a fellow board member. . which accounted for 20% of the segments revenue in 2006. . . he had been with Omnicom’s Tribal DDB. . . . placing Aegis third among the six holding companies tracked by Bear. . The holding company reported net income of $146. In Europe. . . president. . on revenue of $1. . .158 2. . .S. . Mr. up 15. .. .S.825. .S. Aegis’ has rejected his efforts because it believes Mr. . . Aegis returns were boosted in part by acquisitions. . . . . . . . . . Also growth in the segment was generated by 13 acquisitions in 2006. . . according to Bear. .ammomarketing. . . . . . . 410. . . . . $125. Top Executive: Nigel Morris. . Calif. . . . . . . . . . . . . . . . . 410. .120 4. Freestyle. . .. .0 Top Executive: Mike Reisman. . . . . . . . . . . . . . . . .. iProspect. . . . . . . . San Francisco. the network includes Carat Fusion.caratfusion. . .112 95 17. . .6 12. . . . . . . . . . . . . . is a search engine marketing firm and identifies itself as pioneering the practice of search engine marketing.April 30. Mass. .$19. . . 25th Fl. . . .0 U. . . . . . . pres Headquarters: Carat Fusion / 3 Park Ave. . . . . . . . . . . . . . The Netherlands. . . . . . . .3 U. . .S. . . . . . . . . . . 06855-1923 / Phone: (203) 831-2000 / Fax: (203) 8312300 / URL: www. . CEO Headquarters: Isobar / Parker Tower. . . . . . . . 94107 / Phone: (415) 541-2710 / Fax: (415) 975-0848 / URL: www. . 43-49 Parker St. .719 NA NA Offices 2006 2005 % chg U. . . . . . . . . founded in 1996. . . . . . . . . . . .1 48. . . . . .3 U. CEO & co-founder Headquarters: Molecular / 343 Arsenal St. Top Executive: Fredrick Marckini. creative and transaction services. 10016 / Phone: (212) 689-6800 / Fax: (212) 689-6005 / URL: www.S. . . .115 99 16. .1 11. . . . . . . . . . . . . . .S. . . . . . . . . . . . . Rio de Janiero. a 280-employee agency with offices in Sao Paulo. . . . London. . . . . ..$8. .$34.1. .com Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . .8 48. setting up an office at midyear 2006. . . . . . N. . . . . . . . . . . . . . . .$0. Conn. .9 $84. . . .1 1 0. . . . . . .359 2. . . . .7 6 16. . . . trade. . . . . .7 $17. . . . .22 21 4. Watertown. . .4 $19. . . .0 $17. . . . . . .396 1. . . . and Molecular. . . . . . . .131 125 4. . . . . . . . . . . . . . . .516 5. . . . . . . . . . .9 48. . New York. . . . . . . . .S. . . . . . . . . . . .1 Employees 2006 2005 % chg U. .S. .S. . Norwalk. . .5 36. . . .0 Notes: Freestyle is a full-service digital marketing agency. . . Mass. . . . .0 Notes: IProspect. . . . . .2 Employees 2006 2005 % chg Worldwide . . . . . .8 Notes: Carat is a full-service communications agency offering media planning and buying. . . insight.com Isobar* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . .S. .$19. .S. . . .$29. . . . . . Top Executive: Julian Aldridge. . .8 Non-U. . . Structure and culture at Isobar is to provide network structure to fully owned (by Aegis) agencies. . . 02472 / Phone: (617) 923-7000 / Fax: (617) 923-7004 / URL: www. . .7 Non-U. . multicultural. . . . . . . . pres Headquarters: Freestyle Interactive / 475 Brannan St. . . .4 $23. . . . .2 Non-U.S. . San Francisco. . .0 Offices 2006 2005 % chg Worldwide . .$92. . . . . . . . . Isobar was created by Aegis in July 2004 to capture its interactive business. . .net Top Executive: Scott Sorokin. .197 in 83 offices in 36 markets. . . . . . . . . . . . .$218. . . . .com Velocity Sports & Entertainment Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . . . . . .S. . . . . . . Isobar’s platform of international digital shops cover three areas: search. . .S. . . . . . . . .0 $147. . . and in February 2007 gained AgenciaClick. . . . .S. . . . . . .8 U. . . .1 $62. . . .0 $5. Isobar acquired word-of-mouth agency Ammo Marketing.0 48. . . Ste. . . . . . . . . . . . .S. . a specialist in transactional websites. .. . . . . . . . .7. . .S.. Watertown.S. . . . .9 Non-U. . . branded entertain- SPONSORED BY .com Molecular* Agency totals Revenue ($ in millions) 2006 2005 % chg U.1 Offices 2006 2005 % chg U. . . . . . .molecular. .0 Notes: Molecular is a technology consulting firm that designs and builds internet-based solutions. . . . .116 48. .3 1 200. . An estimated 58% of Isobar revenue in 2006 and 2005 was generated in North America. . . . . . MEDIA SPECIALIST AGENCIES Carat Agency totals Employees 2006 2005 % chg Worldwide . . . . . . . . . . . . . .1 1 0. Brasilia and Belo Horizonte. . . . . . . . . . .5 5 0. . .. In the U. . . . . . . .Y.S.153 146 4.teamvelocity. . . .S. . . . . .S. . In 2006. . . . . .0 U. . . . . . . Naarden. . . . . to its network in 2006. . . . .7 U. . .7 Offices 2006 2005 % chg Worldwide .0 Notes: Isobar is a global digital agency network employing 2. . . . . . . principal Headquarters: Velocity Sports & Entertainment / 230 East Ave. . . . .0 Non-U. .7 $0. . . . . a search marketing firm.S.S. . .6 5 20. . . . . 02472 / Phone: (617) 218-6500 / Fax: (617) 218-6700 / URL: www. . .3 Non-U.freestyleinteractive. . . . . .isobar. . . . . . . . . . . . . . . WC2B 5PS / Phone: 44-20-7405-1050 / URL: www.1 1 0.5 Offices 2006 2005 % chg U. . . . . The agency was bought by Isobar in May 2005.475 37.6. . . . 2007 | Advertising Age |22 DATACENTER Freestyle Interactive* 2007 AGENCY PROFILES YEARBOOK Isobar added Bookmark. . . . .3 Employees 2006 2005 % chg U. . . . Top Executive: Ralph Folz. . . . . .S. . . . . . . . . . .com iProspect* Agency totals Revenue ($ in millions) 2006 2005 % chg U.117 100 17. . . . . . . . . . . . IProspect expanded to San Francisco. . . . . . CEO & founder Headquarters: iProspect / 311 Arsenal St. .iprospect. . . . .4 48.S. . . .2 Offices 2006 2005 % chg U. . . . . . . .2 48. . .5 5 0. . . . . . . . . . . . The "Alloy" solo name has reverted back to Alloy Media & Marketing. . . . ccs. . .com (action sports for males 12 to 24 years of age). .S. Carat Americas. AKQA Interactive in London. Vizeum launched in the U. . . Carat Canada and Carat Latin America.5 Employees 2006 2005 % chg U.000 schools. 2007 | Advertising Age |23 DATACENTER 2007 AGENCY PROFILES YEARBOOK tive advertising. Headquarters: Carat / 3 Park Ave. . Singapore and Shanghai. . David Verklin. Velocity. in early March 2007. Molecular. brand experience. high among its competitors. Conn. . Feshbach. .. . . . . . Pfizer Consumer Care. . He was senior VP. AKQA was formed in January 2001 as the conjunction of Citron Haligman Bedecarre in San Francisco.0 Notes: Alloy Inc. . . . . .. college guides.S. . WC2H 9EA / Phone: 44-20-7395-0888 / Fax: 44-20-74971177 / URL: www. . . . . . . N. . . Mr. . Posterscope and the Isobar network of digital companies that include Carat Fusion. . 32nd Fl. Top executive: Tom Bedecarre. . and Guy Wieynk succeeded Mr. . . Stuart Sproule became managing director. . Alloy in December 2006 repurchased 952. Magnet Interactive in Washington and AdInc in Singapore. . . . . . In another management move.0 U. Martyn Rattle.S. under its Alloy Media & Marketing (AM&M) unit.S. Alloy in March 2006 purchased the high school social networking website Sconex for $8.2 U. . . . A mobile marketing unit headed by Daniel Rosen was formed in early 2006. . . a Greenwich. .2 $151. . and collegeclub. Carat Brand Experience. . .0 58. . iProspect. 10016 / Phone: (212) 689-6800 / Fax: (212) 252-1250 / URL: www.S. . Francisco had invested $70 million in AKQA when it was formed in March 2001. . . San Francisco. interactive and an array of diversified services. run by CEO David Verklin.akqa. . . this network has an opportunity to let the youth message be heard.. . . overseeing online advertising nationally. Alloy operates a network of youth-focus community sites that include alloy. . . . "Ultimately.S. . . AMP is an amalgam of sales promotion agencies folded into Alloy.-based private equity firm. . . . delias. Sconex targets 14 to 18 year olds.495 405 22. . CEO Headquarters: AKQA / 118 King St. . During 2006 Carat reported 38% of total billings allocated to diversified services. interactive. WPP was believed to have been interested in AKQA after losing out to Publicis in the latter’s acquisition of Digitas in January 2007. Mr.0 Non-U.Y. . . .. . .K. . . . . . . . is a non-traditional marketer that uses direct mail. . . Those shops are now all referred to as AKQA offices. . ..8 3.com. Triple Dot Vizeum Notes: Aegis’s Vizeum was formed in early 2003 in Europe to serve local and regional agencies whose clients compete with those of Carat. . . in February 2007 gained a new owner when General Atlantic. . . . ." Alloy CEO Matt Diamond told Ad Age. . . . . At the same time. . .1% holding. . . . . . . . a retail and direct marketing merchandising business it acquired in September 2003. . its largest shareholder. covering most industries across both C2B and B2B categories. . 43-49 Parker St. . . . Formerly of Greenland. The channel reaches more than seven million secondary-school children in 11. New York. .S. Generation Y (10 to 24-year-old age group). . until December 2005 when Alloy spun off the other unit. . . . digital. . . . . The action allowed AKQA to retain its independence in the heavily consolidated ad industry. 94107 / Phone: (415) 645-9400/Fax: (415) 645-9420 / URL: www. .510 483 5. . . Calif.3 Offices 2006 2005 % chg Worldwide .vizeum. . . San Francisco. The purchase essentially cut MLF/Mr. . . . .. . . . . Top Executives: Mainardo de Nardis. Feshbach resigned as an Alloy board member. . .S. . .K.7 million. 5 Upper St. . 6th Fl. . agency. WC2B 5PS / Phone: 44-20-7430-6000 / Fax: 44-20-7430-6319 / URL: www. U. . . . . . . controlled by Matthew L. .carat. promotional and social network marketing for its primary target. purchased a majority of the agency about the same time AKQA’s previous majority owner.9 9 0. includes Carat USA. . . . . . . . a job he held for only a short time before tappped as managing director of the New York office. .com 30 Alloy Media & Marketing Revenue ($ in millions) 2006 2005 % chg U. . . . .. . . . . Francisco Partners.381 shares of its common stock for $10 million from MLF Offshore Portfolio Co. . Intent is to develop wireless strategies for clients.S. . .com 46 AKQA Revenue ($ in millions) 2006 2005 % chg U. Mr. . . . . . . CEO Headquarters: Vizeum / Orion House.0 Notes: AKQA.S. The pending departure of several big clients led Carat to lay off about 25 staffers in the U. . including MarketSource Corp. Sproule as director of client services. .com and careersandcolleges. . AM&M had been one of two units of publicly held Alloy Inc. . . . direct and interactive) and AMP Agency (sales promotion). in first quarter 2006. Martin’s Lane. .$98. . . . . . which became part of Johnson & Johnson at the end of 2006. .com (for girls and young women. . . Freestyle and Ammo in the U. . with offices in the U. 12 to 24 years of age). .S.250 120 108.carat. The site carries display ads and opens up more opportunities for integrated marketing. . .1 Employees 2006 2005 % chg Worldwide . .com Headquarters: Carat / Parker Tower. CEO-Aegis Media. . . .0 $62. ..April 30.S. .S. display media.0 Non-U. . . . In February 2006. MMA (Marketing Management Analytics).3 3 0. . . . dELiA*s. . . . Rosen is based in London. . . AM&M itself has several operating units including 360 Youth (traditional. London. . . cashed out of its position. . .6 Offices 2006 2005 % chg U. .com ment. . . . . . Feshbach's holdings in half leaving it with a 7. . . . . . . . .. . . . .3 2 50. . . . . Alloy in April 2007 acquired for $10 million the assets of Primedia's in-school TV network Channel One in exchange for taking on its debt. . .com (targeting 18 to 24 year olds). . Tom Pierce became CFO in August.245 285 -14. The media specialists’ clients vary from auto and travel to media. CEO-Carat Americas U. . . Wieynk had led the Microsoft Xbox account. college and high school media. . Top Executive: Eric Drancourt. . Andrew O’Dell became president for interac- SPONSORED BY . . . . CFO. . . . a U. . ..$157. . went to Universal McCann. London.6 5 20. Copernicus. . The Hyundai dealer association has gradually winnowed its spending on traditional media. . .2 $38. . . . .1. . . pres Headquarters: Ambrosi / 200 W. . Seattle. . . . . . . . is the parent company of Avenue A/Razorfish. . . Nike and Procter & Gamble. . . Top executive: Daniel Morrissey. . .17 17 0. . 60606 / Phone: (312) 666-9200 / Fax: (312) 260-0977 / URL: www. . . Amnesia. . Avenue A/Razorfish added two offices and 43 employees when it acquired eCrusade. instore visual marketing. Duke had 130 employees as of March ‘07. the U.1 Non-U. 1800. 26th St. . 2007. . . . affiliate programs. . .1 Offices 2006 2005 % chg U. . .2 million in worldwide revenue. .335 NA NA Offices 2006 2005 % chg Worldwide .0 U. .4 million of 2005 results. bought Ambrosi’s parent. . . interactive agency. . .com 9 aQuantive Revenue ($ in millions) 2006 2005 % chg Worldwide .0 Notes: Ambrosi is a retail advertising and catalog marketing specialist owned by Schawk Inc. . . The agency folded into both years an acquisition of a traditional agency it made in 2005.S. . which reported worldwide sales of $614. . and which has since been absorbed by Ambrosi. Razorfish and Frontier. . . . and earlier in 2006 added other interactive shops Amnesia. .K. . . . . . aQuantive achieved $54 million net income on $442. Schawk is headed by David Schawk. . . AQuantive in March ‘07 paid Duke $7. a Paris-based independent interactive shop founded in 1999. . . . . .Y.com INTEGRATED MARKETING AGENCIES Avenue A/Razorfish Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . packaging. . . Chicago.5 million in 2005. . . . . . McAndrews. . .S. . . . . .S. .S. .6 U.-based graphics services company that is publicly traded. .3 30.4 U. 2007 | Advertising Age |24 DATACENTER 2007 AGENCY PROFILES YEARBOOK targeting businesses. . . . . N. Ste.com Communications and Target Marketing & Promotions (TMP).6 $189.463 44. . . . was acquired in December 2005 and folded into Avenue A/Razorfish.8 41.S. . . . . . .1. . . . . . . . . .0 Notes: aQuantive. . 98104 / Phone: (206) 816-8800 / Fax: (206) 816-8808 / URL: www. . . . . implying Duke had expected full-year ‘07 revenue of $16-$19 million. San Francisco and Atlanta. . pres & CEO Headquarters: aQuantive / 821 Second Ave. . .alloymarketing. Diamond. . . . . . . . MediaBrokers and Franchise Gator. . . . . In February 2006. Frontier was acquired in November 2002 and SBI. . . . . Ste. . . . . . New York. .7 million last year.1 $270. . . . a mature. . ranking it seventh in search revenue from interactive agencies in the U. . Seven Worldwide (formerly Applied Graphics Technologies) that year. . .$267.11 11 0. . . Wash. 11th Fl. . . . . . . . website development. Hong Kong and Shanghai. . . . . . . . . . .7 Employees 2006 2005 % chg U. . . .S. . Of the company’s international split. Atlas and Accipiter. . . . a global digital marketing company founded in 1997. . . . . .25 19 31. . . . . In 2006. . Duke’s clients included Nissan. . . email services. . .April 30. . .S. and creative.229 962 27. .. . . . . . . . . a London-based interactive agency. .4 43. . . . . . . DNA. . Company guidance for 2007 includes anticipated revenue of $550-$570 million and net income of $59-$64 million. .8 Offices 2006 2005 % chg U. .2 NA NA Employees 2006 2005 % chg U. chmn & CEO Headquarters: Alloy Media & Marketing / 151 W.9 million “as upfront consideration on the earn out. Avenue A/Razorfish in December 2005 bought for $4. . and Neue Digitale.2 Non-U. .$235. . . . . which had net revenue of about $9 million in its fiscal 2005. . . . . .. . . . . .2.. . . . . . As its initial step in building a global network. .2 million of 2006 returns and $27. . 98104 / Phone: (206) 816-8800 / Fax: (206) 816-8808 / URL: www. . . . Atlas in 2006 acquired Accipiter. . . Ste. represented $65. . . 1800. a Des Plaines. . . . .S. . . . . . .8 Employees 2006 2005 % chg Worldwide . . was to be determined by an earn out based on Duke profits in the three years after the purchase and Duke’s net asset value on the purchase date.” In October 2006. . . .S. .0 Non-U.1 $104. . McDonald’s.. Ill. . . . . . Alloy authorized a one-for-four reverse stock split. . . DNA. catalogs and direct marketing. . . Sydney. .8 2 300. . . 10001 / Phone: (212) 244-4307 / Fax: (212) 244-4311 / URL: www.Razorfish in July 2004. . . .S.0 Notes: Avenue A/Razorfish is a 2005 rebranding of aQuantive’s collective digital marketing services offerings that include Avenue A. . . New York. .. . . analytical services. bought Duke.S. . . . . Top executive: Brian P. . . . . . . . .$90. . The shop began as Avenue A in 1997. . . . 600. . .com 47 Ambrosi Revenue ($ in millions) 2006 2005 % chg U. . the U. according to Ad Age. Germany. . . in cash. . .8 million the London full-service interactive agency DNA. Top executive: Matthew C. . . . .avenuea-razorfish. . and DRIVEpm. . Avenue A/Razorfish offers clients web advertising. . . . Purchase price.$94. . . . and five international agencies. Schawk was founded in 1953. . . . . Avenue A/Razorfish March 6.771 1. . . Seattle.106 1.S. .S. . . Frankfurt. Top Executive: Clark Kokich. . Ambrosi handles integrated campaigns including planning and strategy. . ww pres Headquarters: Avenue A/Razorfish / 821 Second Ave. Ill. . . . . . .4 $189. .$442. .600 550 9. .$32. . .4 4 0. . . . . Duke. . . . . . Ambrosi’s full-year 2006 is presented pro forma.463 21. . strategic portal relationships. . . . . . . . Schawk. .. .1 Non-U. Neue Digitale and eCrusade. . . . . .. At the time of the purchase. . Revenue from search advertising at Avenue A/Razorfish ran about $11. . . . .S. . . . Wash. . . . . . customer targeting. . . . .$352. . . . . . Jackson Blvd. publisher ad-serving technology company. search engine marketing.2 -9.1 136. . . . . . . . providers of integrated digital marketing technologies and expertise. . . . . . . . . . . aQuantive said Duke was profitable and would contribute $12-$14 million in revenue for the rest of 2007. . . president-CEO. . . performance media and behavioral SPONSORED BY . . .8 24. . . . . .ambrosi. .S. .0 U. . creative and production for print and broadcast advertising. The agency has offices in Chicago. . . web and photography services.aquantive.2 $308. . . .. .9 Offices 2006 2005 % chg U. .685 487 40. . . . . . .1 $442. . . . telecom. .0 U. .$2. . . Bartle has reported plans to expand soon into India where Unilever. . 20th St. . . Fla. . . . ADK also draws returns from non-agency businesses: Nihon Bungeisha Publishing (magazine publisher). . . . . . . . . Calif. . . . social networking services and other consumer-generated media.9 U. . . and converted it into a wholly owned subsidiary of ADK. .adk. . . .S.$430. . . . . . . travel. It is a confab of marketing services companies. and sales offices in Phoenix and Flower Mound. . .adkamerica. retail. . . . . . Among management moves in 2007. .7 Offices 2006 2005 % chg U. Chicago. Lake Orion. . was named to the board. Sao Paulo and Shanghai. . . Mich. . . . . .4 Notes: ADK is a full-service network headquartered in Tokyo. a client. .290 0. . PhoneWorks and Corporate Trademarks.0 19. . . . . .342 3. . N. . .$427.1 Notes: Aspen Marketing Services is a privately held marketing services agency with a concentration of clients in the auto. .40 41 -2. .0 16.319 3. . Aspen took a big growth step in July 2006 when it acquired DVC Worldwide. .$278. . pres & CEO Headquarters: Aspen Marketing Services / 1240 North Ave. . . . . that focuses on promotional marketing. . Asatsu-DK acquired a 30. CRM and direct marketing as well as traditional advertising and PR. . . production and sales of advertising in supermarkets and massmerchandising stores as well as outdoor advertising. . . . pres & CEO Headquarters: ADK America / 515 W. . designs and produces websites. . . . ADK was founded in Tokyo in 1956. . . . . . . . . . . . . with Mitsui & Co. . .S. . .0 Non-U. . . . . . . . . . . . . . . . . . . . . 60185 / Phone: (630) 293-9600 / Fax: (630) 293-7584 / URL: www.845 600 40. and initially focused on magazine advertising. . . . . . . .8172 / Phone: 81-3-3547-2003 / Fax: 81-3-3547-2345/URL: www. The unit develops cross-media campaigns. Ga. Bartle estimates 71% of its income comes from work that runs internationally. purchases media and develops blogs. . .com SPONSORED BY . . . Toyko. .. . WPP owns 20. . . .$2. . . . Aspen was formed largely through acquisition. the agency opened what it called a brand invention business called Zag. . . . . . . .0 $239. .S. . . .8 Employees 2006 2005 % chg U. .9 $2. . . . . . . . . former chief global marketing officer at Yahoo. . . .S. . a full-service agency based in Morristown.0 18. . . In December 2006. . . . which specializes in developing products TRADITIONAL AGENCIES ADK America Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . . . New York. . . .S. . ..6 Non-U. . . . . . . . . . . .3 U. . . . . . . 1-chome.0 $89. . . . . .8 -3. . . . . . the agency’s name was changed to Asatsu Century (Shanghai) Advertising. . .S. . . .4 Employees 2006 2005 % chg Worldwide . West Chicago. . . . . . . . . . . Asatsu-DK in August 2006 jointly established AD&M. . Prime Pictures (TV commercial production).0 Non-U. . .S. . Supervision Inc. . . . . . . . Petersburg.0 18. and Dai Nippon Printing. . . . .1 -3. . . In January 2007. .23 23 0. . .9 Offices 2006 2005 % chg Worldwide . . . . . Top executive: Patrick O’Rahilly. .7 6. . .9 $2. .0 $444. . . .. . .7 Offices 2006 2005 % chg Worldwide . Ill. . . . . . .10 9 11. . . . .7 6. .8 U. . . . . .6% stake in Shanghai Dai-Ichi Kikaku Fortune Advertising Co. . . . . . CEO Headquarters: Asatsu-DK / 13-1 Tsukiji. DVC entered Aspen’s current-year totals July 1. .0 Employees 2006 2005 % chg Worldwide . . . . . . . . .3 Employees 2006 2005 % chg U. .3. . . . including Aspen Direct. .0 $21. Sun Artist Studio (creative services and production). . . . . . .. . .642 459 39. . Top executive: Koichiro Naganuma. . . . ADK in 2006 introduced an online agency in Japan specializing in interactive media services. . . . . . . . . Morristown. . . . . . .April 30. . . . . .. founded in 1982. . .. . . . . .Y. . . . . . . .J. . . In May 2006. . The DK stands for Dai-Ichi Kikaku. Creative Marketing International. . . . . . . .0 Notes: ADK America is a traditional ad agency largely representing Japanese companies in the U. . . . . . .8 Non-U. . John Costello. . . employs 845 worldwide in offices in London.aspenms. . . . . 2007 | Advertising Age |25 DATACENTER 10 Asatsu-DK 2007 AGENCY PROFILES YEARBOOK 15 Aspen Marketing Services Revenue ($ in millions) 2006 2005 % chg U. . 2006. Taiyo Seihan (print and film processing). . 10011 / Phone: (646) 284-9812 / Fax: (646) 284-9825 / URL: www. . . . . . .$105. . .S. . . . . . . . .. . . . . .S. Irvine. . . . development. . . . The new company provides planning. financial services and computer industries. . .2 2 0. . . . ..3. . . . . DVC (once known as Dugan Valva) now operates as a branch of Aspen under the Aspen name.S. . an office added in late 2006. (creative services and production) and Tokyo Ad Party (creative services).com Revenue ($ in millions) 2006 2005 % chg Worldwide . . .S. Texas. sponsorship.6 5 20.313 0. . .. . .. .$130. . .9% of Asatsu-DK. . . . Chuo-ku. . . . . .0 Notes: Bartle Bogle Hegarty. . .31 28 10. . . . . . Singapore.$25. . N. . .0 Non-U. .S. . . N. . . . . Top Executive: Dwain Taylor. . . . . New York. . . .S. Cathy Lang was named chief operating officer. . . . . . . . . . . .2 U. . a retail media unit. 104. . . . . . . and New York. Aspen opened an office in New York in January 2007. . . from ADK’s Chinese partner.S. .1 1 0. . . Aspen draws about 93% of its revenue from direct marketing and sales promotion. . . . . . . . . . . an agency with which Asatsu merged in 2002. . . . . . . . . . She served as CMO the past five years.J. . .0 $110. .S. . . . . . . is the largest advertiser. . Tokyo.S. . . . . . Shanghai Fortune Advertising Co. . . . .S. . . . . . .5 4 25. . . . . . co-marketing and experiential marketing and digital. . . . Hanig & Co. . Aspen operates regional full-service offices in Alpharetta. and St.160 113 41.jp 37 Bartle Bogle Hegarty* Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . .. .S. . . Hannam-2 dong. . . . . . . Home Depot. . . 07660 / Phone: (201) 229-6050 / Fax: (201) 229-6058 / URL: www. . . . .carlsonmarketing. . . The 11 below-the-line services offered by Carlson throughout its network now operate as global lines of business emanating from corporate headquarters. . . . . a relatively new concept for marketing services agencies. . . . . In fact. . . . .0 3. . . . . New York. . . . . . . . Bartle Bogle’s corporate motto is “When the world zigs..0 Non-U. .S. Top executive: NakHoi Kim. holds 18% of Cheil stock. offices in Ridgefield Park. . . Yongsan-gu. 2007 | Advertising Age |26 DATACENTER 2007 AGENCY PROFILES YEARBOOK 16 Cheil Communications Revenue ($ in millions) 2006 2005 % chg Worldwide . .270 1. . . . . home appliances.0 $266. . . . . .0 U. Calif. CEO Headquarters: Bartle Bogle Hegarty / 60 Kingly St. . . . . . a marketing services company that defines itself as a relationship marketing company. . . . . . .678 3. . . . . . . . .103 80 28. . .” Bartle is 49% owned by Publicis Groupe. .5 $18. . semiconductors. . . . . CCA is owned by Cheil Communuications. and Richardson. . . . .com that are licensed or sold to third parties. . . . . . . . .6 Non-U. . Calif. . .. zag.6 U. . Minn. . publicly-held Cheil Communications is the largest agency group in South Korea and globally operates 31 agencies in 18 countries.S. . . . . . . Zag. Seoul. . . . . . . . . . VP-Midwest Region.S. . . . .3 U. . . but global marketers are well represented on its client roster in Korea. .S. . . . . . Ridgefield Park. . . . . . . Cheil began to expand internationally in 1988. . . . .0 Offices 2006 2005 % chg Worldwide . .1.J. . . . . relegating local offices to client service centers. . . . .42 49 -14. . N. . . . . South Korea 140-739 / Phone: 82-2-3780-2220 / Fax: 82-2-3780-3114-2204 / URL: www. .0 $104. . . . .$256. . . has been pushing itself as the global agency of choice for below-the-line sales and marketing services. .3 22. . . Beginning in mid2005. . . . . Park Plaza and Country Inns & Suites hotel chains. . Dallas and Irvine. including shops in New York. . . .4 4 0. consumer electronics. Box 59159. . which stands for Cheil Communications America. . .076 1. . Minneapolis. . . . . . . . . . . . .S. . . .bartleboglehegarty. . Samsung (Samsung Corp. . . . . . . . .0 Notes: CCA.S. .cheil. . . .0 $370. . . . .055 2. .S. .$20. Irvine. . Seoul. . . . is compensated by getting a share of the sales revenue. . . 55459 / Phone: (763) 212-4520 / Fax: (763) 2126664 / URL: www. .com TRADITIONAL AGENCIES CCA Agency totals Revenue ($ in millions) 2006 2005 % chg U.6 Employees 2006 2005 % chg Worldwide . . Oracle among others. . . . an investment taken by Publicis’ Leo Burnett Worldwide several years ago. Samsung is its biggest client. . Munn came to the new post from global brand director at Unilever. . .0 5. . . . . . .. . . . Top Executive: Ben Heo. . . .1. . which is headed by Margaret Murphy. who is based in Minneapolis. Top executive: Nigel Bogle. . . . is a full-service agency with three U. U. .com 13 Carlson Revenue ($ in millions) 2006 2005 % chg Worldwide . N. . .15 19 -21. . . .$282. . . . . .0 Notes: Carlson Marketing. . . .S. led by chief executive Neil Munn. . . Headquarters: Bartle Bogle Hegarty / 7 W. its largest shareholder.7 Notes: Founded in 1973. . . .5 11. . . . . . . . .. . . .2 U. pres Headquarters: CCA / 105 Challenger Rd. outpost. Top executive: Jim Schroer. Carlson integrated its 42 worldwide offices by placing them under a common P&L. P. . Bartle’s 2005 estimated revenue was revised by Ad Age. . . . . .S. . . . offices: Ridgefield Park. . . .3 $210. . .. . .4 4 0. . . . Since the reorganization. . . . opening its first oversea’s branch office in Tokyo.8 Non-U. 10010 / Phone: (212) 812-6600 / Fax: (212) 242-4110 / URL: www. . . . . . .O. .$108. . . . . .$235. . . .S.5 $18. . . . . . . . . . including telecom. . .2. . . . .Y.114 14. . .31 26 19. among others through the office. . . . . . . . . . . . . . . digital information and technology. . . . . . . .S. . . . . . . . . .K. TGI Friday’s restaurant and half of Carlson Wagonlit Travel. . .$390. . This change in reporting changed Carlson from a holding company structure to an operating company.7 $192. . .com SPONSORED BY .27 22 22.7 21. . . . according to Jim Schroer.J. . . . . . . . . . .. . . .S. . .733 3. . . . . . . . . .0 Non-U.S. .0 U. . . . . . . BBH New York is Bartle Bogle Hegarty’s U. . including U. . Carlson has been named AOR for marketing services by AARP. . . 1-to-1 marketing and meetings and events. . . . . . London. Samsung Card and Samsung Electronics).S. . . . .9 Offices 2006 2005 % chg Worldwide . . . Carlson services Abbott Laboratories and Allstate Corp.April 30. . . Cheil became listed on the Korean Stock Exchange in 1998. . .814 2. The shops work closely with CCA offices in Mexico City and Toronto. . .J.0 6. . .S.$20. . . . . .4 U.S. . Beijing. . . .5 11.034 12. . London. Sao Paulo and Singapore.8 Offices 2006 2005 % chg U. . . .ccaworld. The agency largely handles the multiple divisions of Samsung Corp. 22nd St.S. pres & CEO Headquarters: Carlson / Carlson Parkway. .103 80 28. Mr. .738 1. N. . which owns the Radisson. .167 1. . . Texas. .3 Non-U. . pres Headquarters: Cheil Communications / 736-1. . . . . . . . . . . . . Carlson opened a Chicago office in 2006. .27 30 -10. . . . Carlson Marketing is a unit of Carlson Cos. . N. . . . . It has since established offices and branches throughout the world. Cheil grew out of the Samsung network and retains its gobal business with the help of strategic alliance agreements with other agencies.S. . . . . . . .8 Employees 2006 2005 % chg Worldwide . . .1 Non-U. . . .1.1. . . . The move was made to gain AOR assignments.3 Employees 2006 2005 % chg U. . president-CEO. . W1B 5DS / Phone: 44-207-734-1677 / Fax: 44-207-437-3666 U. ... . . . . . . . . . . Chime’s broad marketing services offerings keeps a lot of business “inhouse. . . 44% in 2005. . . WPP’s 2005 annual report says WPP owns 21. . . . . Overall. . .K.329 -3. Outside the U. . . .S.clemenger. . New York and Boston. Clemenger took a significant minority position in NetX. In February 2007. . . . . up from 183 in 2005. . . The agency has 800 clients. . . . .277 1. . .S. . .5 million. .9 Offices 2006 2005 % chg Worldwide .” For example. .April 30. . . . . group chief exec Headquarters: Chime Communications / 14 Curzon St. .6 U. .757 643 17. The marketing organization’s PR unit accounts for 60. Diversified marketing services operations account for 50% of its operating revenue. .6 U. De Facto). is an integrated marketing holding company whose primary advertising operation is Cossette Communications-Marketing in Canada. Ledbury and Facts International). . . and an advertising and marketing services group that includes specialist agencies in financial services (Teamspirit).3% from 2005. and 16% from PR through Optimum Public Relations. . . . In the U. . Fast Track.5%. . . Saudi Arabia and Abu Dhabi. . . . .422 1. . . . Cossette’s revenue stream was hurt by the growing strength of the Canadian dollar versus the U. . .. . acquired in 2001.S. . .3 $114. in 2006 and profit of $14. . .107 137 -21. property marketing (TTA) and contract publishing (Rare). . grew 8. . . . up 26. . Resonate. . . . . . . . .44 40 10.0 Non-U. . .6% vs. . . . . .S. . . . . . .9 U. . . Publicly held Chime reported operating income (its terminology for revenue in this report) of $144. . NetX. . a decline credited to account losses. Kilda Rd. .S. . Europe. Chime acquired 75% of Facts International. . .0 Notes: Clemenger Communications. .2 26. . . fell from $26. .9 Employees 2006 2005 % chg Worldwide . New York.4 million. . PainePR and Band & Brown. . . . . up 11. The company reported profit after tax of $17. . founded in Melbourne in 1946 and expanding to Sydney in 1947 is composed of 31 marketing communciations companies in Australia and New Zealand.$170.K. 2006. 11% from interactive through its Fjord and Interactive Marketing + Technology.$144.5 5 0. .1 $166.2% in 2005. . . largely because Cossette acquired controlling interest in London agency Miles Calcraft Briginshaw Duffy (MCBD) at year-end 2005. Melbourne. Canadian operations. .5 million. clients accounted for 32% of income in 2006 vs.S.$1. . opened a Melbourne office in 2006 and will expand to Auckland in 2007. .466 -5. . Clemenger is 46. . . . . . and opened offices in Qatar.3%. . .chime. . . Victoria.17 18 -5. . . . . Chime entered the year with four whollyowned offices in Frankfurt. .plc. . . . . . is a leading sports marketing agency in the U. . . . Clemenger returns are for fiscal years ended June 30. . .. . . . . . . . . Australia 3004 / Phone: 613-9869-4499 / Fax: 613-9820-1232 / URL: www. . Direct & Promo and Elvis Communications units. . . .2 24. . . . Insight. . .S.9 million to about $20 million revenue. . Smart Company. . . . . . .354 5. . . .0 4.S. . . .2 $164. . . Edward Leask and Jon Ridgeon. . . . the marketing organization owns Cossette Communications (previously Cossette Post). . . . . . . . . . . . . . . . . .com. . .67% owned by Omnicom’s BBDO. . .2 million for fiscal 2006. .3 U. 24 Clemenger Communications Revenue ($ in millions) 2006 2005 % chg Worldwide .1 Employees 2006 2005 % chg Worldwide . .4%. and merged it into its research sequence. . . . . . . . . . Calif.0 Offices 2006 2005 % chg Worldwide . Non-U. . founded in 1998 by former Olympians Alan Pascoe. . . . Cossette reports its top 10 clients account for 46. The U. . . . . . . Those clients represented 54% of operating income in 2006 vs.1. . . with revenue of $16. .. . Dubai and Boston. Sydney. chmn & Christopher Satterthwaite. . . . . . . . .. . a research group (Opinion Leader Research. acquisitions—largely coming from London—provided the growth. . . .7 $1. . . a fieldwork research business. . . grew from $18.S. . W1J 5HN / Phone: 44-20-7861-8515 / Fax: 44-20-7861-8516 / URL: www. . clients served by more than one of the company’s group numbered 215 in 2006. .9 Non-U. .6 $113.12 13 -7.1.-based PainePR.2 41. 30% in 2005. which bought into Clemenger in SPONSORED BY . .0 26. . .7% of operating income. . . .5% of revenue and its top 50 claim 73. down from 63% in 2005. .0 $26. . . the remaining geographic segment. . Chime boosted its agency division in March 2007 by buying Fast Track for about $30 million.K. . .S. 2007 | Advertising Age |27 DATACENTER 2007 AGENCY PROFILES YEARBOOK 1972. advertising and marketing services is credited with 33.8 million to $46. . . down from 7%. . . . .9 -25. . . . 2006 and 2005. acquired in 2004. . . . Paine also has offices in Irvine. .8% of revenue. . London. .9%. . . . . .3 million worldwide. but soon expanded to Washington where it formed an office of Bell Pottinger Sans Frontieres. exec chmn Headquarters: Clemenger Communications / 474 St. . Early in 2007. and research.2 $137. . . . . in the process of forming a partnership with NetX to created Australia’s largest digital company. . . . .. . . dollar (the C$ rose 6. 30. . . . .$20. . . and the remainder of its stock is held by 496 of its employees. the US$). . .K. . up 3. .S. . . . .7% vs. . Top executives: Lord Tim Bell.7 Notes: Chime Communications is the holding company for the U.1 15. . . . . .7 Non-U. Munich. . . up from 30%. .7% to $129 million. . . . and Calif. . Cossette draws 57% of its revenue from traditional advertising.8% of Chime. . . .’s biggest public relations group (Bell Pottinger. . 13. . . . . . Harvard. Data. . . . .384 1. . Operating profit margin was 15. 5. a public company based in Quebec City.$190.7 Non-U. . . Top executive: Robert Morgan. . . . . . .1 Employees 2006 2005 % chg Worldwide . . all reporting to the Dubai Middle East headquarters.7 Notes: Cossette Communications Group. . .$174. . . . . In its most recent fiscal period ended Sept. . .au 34 Chime Communications Revenue ($ in millions) 2006 2005 % chg Worldwide .1. . Good Relations.$142. 16% from direct and sales promotion via its Blitz. .uk 22 Cossette Communication Group Revenue ($ in millions) 2006 2005 % chg Worldwide . Colombus Communications.9 Employees 2006 U. . ..cossetteusa. Michigan Ave. . .S. .S. . Alex Sakiz became head of interactive in New York in 2006. . . . .cossette. . . . Krivkovich.1 million ICM. . .0 $78.1 $15. . . . . . .S. CEO Headquarters: PainePR / 19000 MacArthur Blvd. . .5 Offices 2006 2005 % chg Worldwide . . . . At the main office in Chicago. . . . reporting to Marshall Ross. Blamer left FCB in 2006 after Interpublic merged FCB with Draft and put Howard Draft in charge of DraftFCB. also in London. in this case Careerbuilder.S. . . . . . a Londonbased market research group. .1 million the London direct marketing agency Tullo Marshall Warren and its sister company. . Cossette Communications and PainePR now share the same space in New York. Milwaukee. . Top executive: Peter G. . . . former CEO at WestWayne.63 63 0. Top Executive: James Crossland. . . . . Quebec G1S 1C1 / Phone: (418) 647-2727 / Fax: (418) 523-1689 / URL: www. .6 % chg -3.com 36 Creston* Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . .. . The agency concluded t2006 by acquiring for $34. .S. . . left WestWayne in August 2005 to write a book and take up consulting. is a marketing services group based in London.S. . and took on project work for General Motors. . . . . . . the latter opening in 2004 with the hiring of Larry Hampel and Dean Stefanides (formerly of Hampel Stefanides) to run the shop. . C-K declined to participate in the review.S. . . . . .3 Employees 2006 2005 % chg Worldwide . PUBLIC RELATIONS AGENCIES PainePR Agency totals Employees 2006 2005 % chg U. . . . . . . .com Top executive: Claude Lessard.3 -41. . .S. Irvine. . . . . .1 1 0. . then assumed the account for the newly named TD Ameritrade. . . acquired by Cossette in 2001. . .454 Offices 2006 U. Mr. . N. . . . 30. Also lost were Cache. . . became a subsidiary of Cossette Communications in 2004. one of the largest independent agencies in the U. . JP Morgan and Kashi. The memo became public fodder once the press and bloggers got hold of it. a Richmond. The New York shop recently won the McGraw-Hill account. . .S. . Top Executive: David Paine. .S. . . . founded in 1986. . . . . . . . . . . .0 Employees 2006 2005 % chg U. . . and PR. 2007 | Advertising Age |28 DATACENTER TRADITIONAL AGENCIES 2007 AGENCY PROFILES YEARBOOK Notes: Cramer-Krasselt.com 41 Cramer-Krasselt Revenue ($ in millions) 2006 U. . presence. . . The client was acquired early in 2006 by Ameritrade Holding Co. 200. . .4 2005 $96. . . . . one of the largest being TD Waterhouse USA. . . . Creston has grown considerably since 2005 when it bought London ad agency Delaney Lund Knox Warren & Partners. who is chief creative officer of C-K’s four-office network. . . Quebec City. . .801 515 55.c-k. . . . . . . . . Marcoms (sales promotion and direct marketing).0 Notes: PainePR. made headlines in February 2007 when he publicly spoke ill of a client. . .S.14 10 40. . . . is an integrated agency owned by senior managers. . Atlanta.April 30. exec VP Cossette U. .. . Mr. 8th Fl. Horizon BCBS. . . has offices in Chicago. . pres & CEO Headquarters: Cramer-Krasselt / 225 N. . . 60601 / Phone: (312) 616-9600 / Fax: (312) 616-3839 / URL: www. Ameritrade’s agency. . Johnson. . . . chmn & CEO Headquarters: Cossette Communication Group / 801 Grande Alle Ouest. .0 Offices 2006 2005 % chg U. .$9. . Calif. . . . established in 2001. In an internal memo to his staff titled “It’s a Jungle Out There Filled With Monkeys” he took Careerbuilder to task for its stated reason for putting the account in review—its Super Bowl ads from CramerKrasselt didn’t rank high enough on the USA Today post-game ad poll this year. and at the same time purchasing for $70. . Peter Krivkovich. . This arm of the agency named Jeff Johnson general manager in July 2006. 10017 / Phone: (212) 753-4700 / Fax: (212) 755-0284 / URL: www. 3rd Fl. Ste. . The 2006 figures for Creston are Ad Age estimates based on extrapolations from its returns for the first-half ended Sept. .2 % chg -20. . . . . .54 74 -27. . . . 2006. . . . . . . Creston is 43% owned by employees. . . . . . . . and then in July 2005 acquired healthcare PR agency Red Door Communications. . . . . Creston is seeking a U.S. . . agency president-CEO.2 2005 469 2005 5 % chg 22. . . and in April 2007 it hired Steve Blamer as U. . Phoenix and New York. . .$117. . . .0 SPONSORED BY . Cramer-Krassel/Hampel Stefanides. . . . . . . . Agency revenue dipped in 2006 from account losses. . . The agency.com Cossette Communications Agency totals Revenue ($ in millions) 2006 2005 % chg U. .Y.. a move that took him away from the Canadian side of that discipline. founded in 1898. . . .. . Creston is organized into four divisions: Brandcom (essentially DLKW). . .0 Offices 2006 2005 % chg U. . . . . . . . . . OgilvyOne. 92612 / Phone: (949) 809-6700 / Fax: (949) 260-1116 / URL: www. . after the client put its account up for review. Ste. . . 24th. .0 Notes: Cossette Communications is the former Cossette Post. CEO to find acquisition candidates. Insight (research). . . . New York. . . . . . . . . .0 Notes: Creston. Ill. .$135. . . . . . It has set aside about $100 million for future purchases and for the U. . . . Mr. .8 71. Creston followed up those acquisitions in May 2006 by buying for about $68. Publicly held. . . . . . . Headquarters: Cossette Communications / 415 Madison Ave.painepr. . . . .4 million PAN Advertising. . . . . Chicago. . .4 4 0. . Hacohen was a former exec CD at Lowe Worldwide. . . . . .. Phoenix. .S. . . . . Surrey healthcare shop. . Dean Hacohen in August 2006 became exec CD. . . . Duesseldorf. Calif. 2007 | Advertising Age |29 DATACENTER TRADITIONAL AGENCIES 2007 AGENCY PROFILES YEARBOOK management consultancy. among others. . Mogae Consultants. . chmn. . . . . In addition. .co. . and Dentsu Communications. Calif.April 30. Cayenne has offices in Amsterdam.S. European and North American shops. . . .5 Non-U.7 $2. . . London. . . . . . . Dentsu Creative Impact. . . . . .16. ..) The new agency is run by Paul Katzka. . COI (Central Office of Information—the British government’s communications arm). . . HBOS (financial services). . . .. .839. WC2E 7DA / Phone: 44-20-7836-3474 / Fax: 44-20-7240-8739 / URL: www. .255 244 4. . . . . . .S. . . . . . .1 $24. .8 2. . . Dentsu established a third agency in India. . when six partners staged a management buyout of Delaney Fletcher Bozell from True North Communications (itself later acquired by Interpublic Group of Cos. as well as a network of Asian.$2.2 Employees 2006 2005 % chg U.4 Offices 2006 2005 % chg U. Dentsu also restaged Colby’s Brea. Dentsu also holds a 15% voting stake in Publicis Groupe.904. . Barcelona. . London. . . .4 2. DentsuAmerica absorbed Colby’s Santa Monica.0 Non-U. Top Executive: Catherine Warne. . . . The agency had been independent since January of 2000.5 $48. . . pres & CEO Headquarters: Dentsu / 1-8-1. . . . .$46. . . . . . . Top executive: Tateo Mataki. representing an estimated two-thirds of Colby’s billings. Top Executive: Wilfried Klanke. who had been president of the Brea (Orange County) office. . .750 NA NA Offices 2006 2005 % chg U. are Dentsu’s two other Indian shops. Dentsu in February 2006 linked collaboration agreements with Publicis shops Paname in France and BMZ+more in Germany to provide advertising services to Japanese clients in addition to existing national clients. . .0 Notes: Dentsu is largely composed of eponymous lead agency Dentsu. . . . . Minato-ku. . . 105. . . . . . .$21. . . .3 3 0.2 U.colbyandpartners. . . . . . .. . . . chmn Headquarters: Creston / 30-35 Pall Mall. . . New Dehli. largely the result of Dentsu’s 22% interest in the former Bcom3 Group.dlkw. .3 $2. Bangalore. . .S. . . Suzuki and Sharp Electronics. . . SW14 8SN / Phone: 44-20-8392-8040 / Fax: 44-208392-8050 / URL: www. . group chief exec . . . . . . .$2. . . . . . . Higashi-Shimbashi. . . . . . . . . .de HEALTHCARE AGENCIES Red Door Communications Notes: Red Door is a healthcare communications agency acquired by Creston in July 2005. .15.7 7 0. 123 Mortlake High St.6 -14. . . .887. . . . .com Colby & Partners* 5 Dentsu* Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . owning the remainder. . CEO Headquarters: Delaney Lund Knox Warren & Partners / 25 Wellington St. New Dehli. . . . . . formed to manage and organize hospitality logistics for the 2006 FIFA World Cup—began dismantling the operation in January 2007 for lack of future contracts. . which was purchased by Publicis in 2002. . . . . . . Dentsu Marcom. . . as well as pan-European work for GM’s Opel Astra. . . . . . . .S.8 8 0. In that realignment. DLKW’s major accounts include eBay. Calif. . . . . with a local Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . . . . .com SPONSORED BY . The agreement involved a management-level tie-in rather than an exchange of equity. .dentsu. . . Densu is unwinding another venture: Dentsu and Publicis—both 45% owners of iSe Hospitality AG. based in Tokyo with offices and subsidiaries throughout Japan. Milan. Top Executive: Greg Delaney. .com Top executive: Don Elgie.S. .92 105 -12. . . Santa Monica. . . . . London.4 -4. . 90403 / Phone: (310) 586-5600 / Fax: (310) 586-5894 / URL: www. . . and New York offices as a new Dentsu agency with a name to be determined.3 Employees 2006 2005 % chg Worldwide . . . .0 Notes: Cayenne Group. .432. . . . Dentsu was to hold 74% of the new venture. .creston. David Marshall.rdcomms.). Dentsu holds 35% ownership of the Asian ad network Dentsu Y&R. . . . . .950. . . In January 2006. The agency’s marketing communications arm is called DLKW Dialogue. .. .. Tokyo. . . .005 NA 6. The new agency was to handle two key Colby accounts. (See DentsuAmerica report for more information. . . . . . . . . SW1Y 5LP / Phone: 44-20-7930-9757 / Fax: 44-20-7930-8727 / URL: www. . . Headquarters: Colby & Partners / 2001 Wilshire Blvd.7 U. is a network of creative agencies in Europe owned 60% by Dentsu. . . .0 Notes: Colby & Partners no longer exists under its old identity and structure following a March 2007 reorganization by parent Dentsu. . . . headquarters and an estimated one-third of Colby’s billings. . . Mark Lund.7001 / Phone: 81-3-6216-5111 / Fax: 81-3-6217-5516 / URL: www. . . . .S. . . . . mg dir Headquarters: Red Door Communications / The Limes. . 40549 / Phone: 49-0211-977-69-0 / Fax: 49-0211-977-69-40 / URL: www.cayenne. General Motors Corp. .’s British Vauxhall brand. . . . mg dir Headquarters: Cayenne Group / Rheinallee 9. . . WPP Group owns the rest of DYR. . Prague and Vienna.S. .uk TRADITIONAL AGENCIES Cayenne Group Agency totals Offices 2006 2005 % chg Worldwide . . . based in Duesseldorf. . .com Delaney Lund Knox Warren & Partners Notes: Delaney Lund Knox Warren & Partners was acquired by Creston in March 2005. . . . . the world’s largest traditional advertising agency. .S. . . . . Newport Beach. . . N. Top Executive: Drew Neisser.S. .0 U. . Dentsu America also has offices in Chicago and San Jose. . .$173.898 928 -3. . . . . . . . Tampa. .S. . . . . . . . In the March 2007 reorganization. PR and marketing communications agency owned by Dentsu. .. . . . .4 U. . . . . .1 $164.. . . . . . Top Executive: Yuki Hattori. . . . . CEO Headquarters: DentsuAmerica / 666 Fifth Ave. . . . . . . . . . . . . . . . N. . . . . . . . . . and a small DentsuAmerica media-buying office in Marina del Rey. . . . . .5 0. . Dentsu owns a minority stake in Publicis.7 Offices 2006 2005 % chg U. . . it had operated as DCA since Dentsu established the agency in 1994. . . . .” he said. . . . . . . The agency adopted the DentsuAmerica name in May 2006. .0 Non-U. . .2 Offices 2006 2005 % chg U. . . . . Rick Colby. Mr.6 $13. with which it teamed to win the Mazda de Mexico account in early 2005.8 -23. . . . . . . . . . . . employing a staff of 1. . . . . . . . .. . . Mexico City.. . .April 30.S. .$10. The new agency retained an estimated two-thirds of Colby’s billings. . . . .” Mr.S. . 4th Fl. . . . 10011 / Phone: (646) 486-7700 / Fax: (646) 486-7800 / URL: www. Dentsu’s Colby & Partners. “This gives our West Coast clients even deeper resources as we expand not only DentsuAmerica’s resources but extend the resources of Dentsu to these clients. . . . . more than half at its headquarters Southfield. . . . . . . . . . . . . . N. the rest went to DentsuAmerica Los Angeles. . . . . Japan Airlines.103 114 -9. . . . . and the remainder in offices in Cleveland. . . . . .6 $15. . . .S. . .1 1 0. . . . . . . .9 U. new chief executive at Dentsu Holdings that oversaw some of Dentsu in Japan along with units in Canada and the U. . “It makes sense to consolidate operations under the Dentsu name in order to further raise our profile in the United States. . 10019 / Phone: (212) 660-6785 / Fax: (212) 660-6797 / URL: www. . It became part of Dentsu in 1996. . . . . the agency An asterisk (*) indicates figures are Ad Age estimates.0 Notes: Dentsu Communications is a U. .S. . pres / Tim Andree.S. Sage Software and Sutter Home Winery. . . . Andree had been CMO and communications officer at BASF Corp. . . . pres / Jim Miller. . . . Mich. . . .S. . . . . . . . .Y. . . .$15.1 1 0. . . . . . Calif. .dentsucommunications. . . . . 5th Fl. . .ddentsuamerica. . . among others. adding he was looking to center his new shop more on interactive marketing with local and regional clients. . .0 Offices 2006 2005 % chg U. .com Agency totals Revenue ($ in millions) 2006 2005 % chg U.9 9 0. . . . . .2 Non-U. .3 $6. . . .com 25 Doner Revenue ($ in millions) 2006 2005 % chg Worldwide . California Avocado Commission.. . . based in the former Colby headquarters in Santa Monica. . . . . . . .14 15 -6. . . Andree told Ad Age that DentsuAmerica was interested in growing business from current clients. . .001 1.3 3 0.S. .. He succeeded Toyo Shigeta. . . . . .$7. . . in a statement announcing the restructuring. . Boston. Colby. The agency was founded in 1993 by Drew Neisser and Shigeo Sugawa. Dallas. . . . pres & CEO Headquarters: Renegade Marketing Group / 75 Ninth Ave. . .0 21. . .1 Employees 2006 2005 % chg Worldwide . .” said Tim Andree. SPONSORED BY . .5 Employees 2006 2005 % chg U. . . . .3 3 0. . . . . . . the interactive business for Scion) and Canon. . . . . mg dir Headquarters: Dentsu Communications / 225 W. . . and New York—as a new agency with a name to be determined. . . . the New York-based CEO of DentsuAmerica. . .0 Non-U. . . . . sales promo and event marketing. . . the realignment wasn’t “designed to do anything other than to consolidate” offices. Mr. . . . . . . . he added. .1. . .S. .. . . . . .S.0 Notes: Renegade is an advertising agency with a large portion of its business in interactive marketing. . combined as DentsuAmerica Los Angeles. Calif. . . including “alternative” guerrilla and viral marketing efforts. .$162. . . 2007 | Advertising Age |30 DATACENTER DentsuAmerica* 2007 AGENCY PROFILES YEARBOOK INTEGRATED MARKETING AGENCIES Renegade Marketing Group* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . New York. . . . Dentsu restaged Colby’s two other offices—Brea. . . . However. .Y. Toyota Motor Sales USA. . . . . . Globally. .68 40 70. In 2006. .042 -3. .. .85 84 1. . . . .renegademarketing. .S. “We have a mandate to grow in this market. . . . . . . “I’m moving on and have plans to start another agency.5 Employees 2006 2005 % chg U. . DentsuAmerica’s New York accounts included Toyota (branding work. . . . . . . . . . .S. .6 Offices 2006 2005 % chg Worldwide .Y. .S. . . DentsuAmerica Los Angeles clients included Bandai. . . . . . . . . DCA Top Executive: Doug Fidoten. . . . . .S. Calif.6 6 0. . 57th St. . . . Santa Monica. . 10103 / Phone: (212) 397-3333 / Fax: (212) 261-4286 / URL: www. . . . . . . . . . and bought back 22% of itself in 1999. . Calif. . . Domaine Chandon Winery. . . In the restructuring. . . .3 5.0 Notes: Dentsu’s DentsuAmerica (formerly DCA) in March 2007 realigned West Coast and East Coast operations to position the agency to win more business from its long-targeted client. .S. . . . . . . . left Dentsu in the reorganization. . . Andree joined DentsuAmerica in June 2006 as the agency’s first American CEO. . Colby’s president-executive creative director. . . Dentsu splits the Toyota account with Publicis Groupe’s Saatchi & Saatchi. . . . . . . . The new agency handled the accounts of Suzuki and Sharp (brands that bumped up against DentsuAmerica clients Toyota and Canon). .001. . Toronto and London. . . . . .” said Mr.. . . New York. .5 $150. . . . . . . . .0 Notes: Doner is one of the world’s largest independent agencies. Doner also has a relationship with Grupo Ferrer. . . New York. . . .. Calif. .com PUBLIC RELATIONS AGENCIES Dentsu Communications* Agency totals Employees 2006 2005 % chg U.5 8. . . .1. . . . .90 89 1. although Hakuhodo’s fiscal year ends in March. . . . . American Express. .1 1 0. including reinventing its media and direct marketing operations with new hires. . . . valued at $240 million in billings.S. . Southfield. . is owned 60% by Hakuhodo DY and 40% by TBWA.7% growth in revenue in 2006 was enhanced by three acquisitions made in the final half of the year. . . DY Media Partners and Yomiko are wholly owned subsidiaries of the holding company. . . . . . . . .com in the third quarter and substantial new business from existing accounts to advance 8% in U. . . “Brod” Doner. Doner was founded in Baltimore in 1937 by W. a division of DoubleClick Inc. . . . .1 Notes: Hakuhodo DY Holdings is the holding company created in October 2003 to integrate the business operations of Hakuhodo. . .364.1. . the company reached an agreement to buy Abacus. . . .0 Employees 2006 2005 % chg Worldwide . . and going after high-profile clients like Mazda. . . CPC is a provider of data products designed to increase effectiveness of direct-response marketing programs for a variety of business sectors. . .jp 14 Epsilon Revenue ($ in millions) 2006 2005 % chg U. to serve both domestic and foreign companies in Japan. Its data products and marketing solutions are used by direct-response marketers AARP and Lord & Taylor. . . . . . Progressive Insurance and Six Flags accounts. Jiffy Lube and Molly Maid among others. . . . . . . . . pres & CEO Headquarters: Epsilon / 4301 Regent Blvd. .12 5 140. . Hearst. . . Abacus initially enabled DoubleClick.donerus. . . .. . .23 5 360. .4 62. 1-chome.0 U. 105-7155 / Phone: 813-6218-9062 / Fax: 81-3-6218-9038 / URL: www. . . . . . . . . Pa. . . . .co. .S. making the agency fully independent.. and franchises/small businesses CarQuest. . . . . The agency’s 62. a design firm in the interactive sphere with a client portfolio that includes A&E Networks. . . HDY in February 2005 was listed on the Tokyo Stock Exchange. . . The following April. .S. The partners. . . HDY sold back its 49% interest in McCaffery Gottlieb Lane. Top executive: Alan Kalter. Consumer advocates though raised privacy issues related to such targeting. . New York. The shop. . . . In early 2006.S. . . Adidas and Haagen Dazs. 48075 / Phone: (248) 354-9700 / Fax: (248) 354-0203 / URL: www. .. .epsilon. pres & representative dir Headquarters: Hakuhodo DY Holdings / Shiodome City Center. . . which SPONSORED BY . .900 7. . In 2004. . Mr. 5-2 Higashi-Shinbashi. HDY and Asahi remain totally separate otherwise. . The agency no longer has a Baltimore presence. .306 8.0 Non-U. . . . 31. Epsilon parent Alliance Data Systems is a $2 billion company in worldwide revenue from transaction. 2007 | Advertising Age |31 DATACENTER 2007 AGENCY PROFILES YEARBOOK serves ads to Web sites. . . . . .0 $184. . . . .5 U. .hakuhodody-holdings. But it gained Expedia. . . . Horsham. . Abacus is a provider of data. .$300. Growth at Doner took off in 1997 when it gained the Mazda North American account. . Head of the new shop is G1’s CEO. . . . chmn & CEO Headquarters: Doner / 25900 Northwestern Hwy. . . . . Lawn Doctor. . . Colo.S. . . . B. credit and marketing services. . . . . of which HDY owns less than 50%. . . .April 30.1 Offices 2006 2005 % chg Worldwide ..0 -2. . . . . Doner is known for generating a significant amount of its revenue through incentive pay clauses in client compensation contracts. . . which employs 300. Texas 75063 / Phone: (972) 582-9600 / Fax: (972) 582-9700 / URL: www. . Daiko Advertising and Yomiko Advertising. . . . Irving. . Epsilon Interactive (formerly Bigfoot Interactive) acquired Big Designs. Doner’s rise from a regional to a national and international agency was literally sparked by a fire that destroyed its Southfield office in 1996. . shedding three-fourths of its 74 staffers there and moving the rest to Michigan as a step toward more efficiency. . . . . . .3 Non-U. . . .com lost Circuit City. . . . the agency closed its co-headquarters in Baltimore. . .11 NA NA Notes: Epsilon. . The agency used that occasion to strategize big rather than small. . . . Top executive: Michael Iaccarino. . which merged TBWA’s existing Tokyo shop with Hakuhodo/G1. . . . Doner died in 1990. HDY and TBWA in July 2006 launched a joint venture in Japan with Omnicom’s TBWA Worldwide called TBWA/Hakuhodo. . . a subsidiary of Alliance Data Systems Corp. . Mich. the subsidiary that services Hakuhodo’s Nissan account. . .0 $1.100 NA NA Offices 2006 2005 % chg Worldwide . . . . revenue in 2006.1 U. . . In August. . . .0 Non-U.com 8 Hakuhodo DY Holdings* Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . In September. Then in December 2006. is a customer management and loyalty marketing unit. . collaborate on the Nissan account and continue to work on TBWA’s existing accounts. . Daiko.7 Employees 2006 2005 % chg Worldwide . . . . Based in Lafayette. Minato-ku.-based CPC Associates (CPC) was acquired. Returns do not include U. Dallas. and DoubleClick backed off its convergence with Abacus dabatases to agreeing to limit how it would tie the Abacus database to its online-consumer data. . . .206 986 22. . . . . . to cross-reference user information with database names and addresses to develop highly targeted customers online. The agency dropped the initials in 1999. . .89 88 1. . . .7. . . . . .S. . Top executive: Toshio Miyagawa. . data management and analytical services for the retail and catalog industries. .S. . ad organization Asahi Advertising turned over its broadcast media buying to Hakuhodo to take advantage of economies of scale.S. . .$1. . . . . . . . Gary Wenzel from TBWA/Tokyo is chief operating officer. Its worldwide “ZoomZoom” creative for the client is what gained it the Mazda de Mexico business. Los Angeles. . HDY’s results are estimates configured to a calendar year closing Dec. .S. operation Mendelsohn/Zien. . in a separate agreement. . . Hiroshi Ochiai. Hakuhodo. . . . . . . . .306 986 32. . . . . . . . . . . . . . . . . . . Polo Ralph Lauren and Time Warner. . . A good part of Doner’s growth has come from winning the Mazda account in 1997. Cooperation on the media front paved the way for the formation of the holding company when the three agency networks merged their media planning and buying operations in October 2001. . . .337. a second-half 2005 startup. marketing services/data providers ParadyszMatera and ALC. . . . Tokyo. . . . . . . .co. Tokyo. . . . . . Minato-ku. . . Fukuoka. Shibakouen. . internet and other advertising media. .co. . the media specialist company formed Hakuhodo DY Group Cross-Media Business Center (XBC) to provide the group with tailored cross-media solutions that integrate mass media. . The agency draws about 52% of its billings from marketing services. . .daiko. . . .jp MEDIA SPECIALIST AGENCIES Hakuhodo DY Media Partners Agency totals Employees 2006 2005 % chg Worldwide . . 105-7115 / Phone: 81-3-6218-9033 / Fax: 81-3-6218-9038 / URL: www. . . . and Hakuhodo DY Media Partners establish CA/H. pres & CEO Headquarters: Hakuhodo DY Media Partners / Shiodome City Center. Beijing. . . . Hakuhodo closed its U. . An asterisk (*) indicates figures are Ad Age estimates.. 90025 / Phone: (310) 444-1990 / Fax: (310) 444-9888 / URL: www. . . .jp Yomiko Advertising* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . 21st Fl. . . . . .45 47 -4. A lead client at Daiko is Matsushita Electric Industrial Co. . .. . .4. Sapporo. . . . . . .710 691 2. . bought back Hakuhodo’s stake in the agency in 2006.4 Offices 2006 2005 % chg U. . . Daiko is one of three agencies that formed Hakuhodo DY Holdings and its subsidiary Hakuhodo DY Media Partners. . and 49% of McCaffery Ratner Gottlieb & Lane. .S. 2chome. . . . . . . . . . . It was the precursor to the merging of the rest of those agencies in the creation of Hakuhodo DY Holdings in 2003.43 36 19. . . established in 1929. . .$16. Sendai.$198. including sales promotion. . . now McCaffrey Gottlieb. . . shop. . . . pres & CEO Headquarters: Hakuhodo / 3-4-1 Shibaura.hakuhodo. Nigata.3 Employees 2006 2005 % chg U. .S. .5 Offices 2006 2005 % chg Worldwide . . . . 2007 | Advertising Age |32 DATACENTER TRADITIONAL AGENCIES Daiko Advertising* 2007 AGENCY PROFILES YEARBOOK Top Executive: Richard Zien. is one of three agency networks in Hakuhodo DY Holdings. .0 0. . . Top Executive: Takashi Sato. . . . . . . . .0 $107. . .9% interest in Los Angeles agency Mendelsohn Zien Advertising. . . . . . . . . . . . .0 Employees 2006 2005 % chg Worldwide . . . Hakuhodo DY Media Partners was formally established as such in December of 2003 and has bases in Tokyo and Osaka. . . . . . . It also serves Suntory Co. . . . . . .jp Hakuhodo* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide .399 1.0 $202. . . .0 $885. . . is a network of Japan and Far East agencies. . Top Executive: Junji Narita. Daiko has regional offices in Japan in Hokkaido. . . . . . . . and in addition to its 40 offices and related companies in Japan. . . . . . . . . . . . Nagoya.3 Notes: Hakuhodo is one of three agency networks in Hakuhodo DY Holdings. . in 2003.6 Offices 2006 2005 % chg Worldwide . Kintetsu. . pres & representative dir Headquarters: Yomiko Advertising / 8-14 Ginza 1-chome. . . Tokyo. . . . .$96. .0 -10. . 104-8686 / Phone: 81-3-3566-6966 / Fax: 81-3-3566-6979 / URL: www. . .0 -2. . . . Sendai and Tachikawa. . . . .22 22 0. . . .421 1. . . . 1088088 / Phone: 81-3-5446-6161 / Fax: 81-3-5446-6166 / URL: www. . 105-8533 / Phone: 81-3-34378111 / Fax: 81-3-3437-8581 / URL: www. . Its overseas network is directed largely at China where it has offices in Hong Kong.yomiko. .4 2. . . . . . 5-2 Higashi-Shinbashi 1-chome. . . .com Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . New York. . This follows a move earlier in the year in which CyberAgent. . Minato-ku. Yomiko has branch offices in Osaka..4 4 0. . .1. .671 648 3. . . . . . . Los Angeles. . . Hakuhodo itself was founded in 1895. . . . .1 1 0. SPONSORED BY . . Tokyo.9% owned by Hakuhodo. Tokyo. . . . . . .813 4. .jp Mendelsohn Zien Advertising* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . .0 Notes: Mendelsohn/Zien is a traditional agency and 49. . . . . Hakuhodo Advertising America. . . . Tokyo. .0 Notes: Daiko Advertising.14 15 -6.. . . . . In December. . Based in Tokyo.S. . . . . pres & representative dir Headquarters: Daiko Advertising / Shuwa Shiba Park Bldg.4 Offices 2006 2005 % chg Worldwide . . . . events and interactive. . . Chuo-ku. . . . Calif. pres Headquarters: Mendelsohn Zien Advertising / 11111 Santa Monica Blvd. . . . . . . Hakuhodo has representation in 16 countries and regions worldwide. . . . Top Executive: Isao Takano. . . . . .mzad. . .523 6. .S. . . formed in late 2003. . . . . Daiko and Yomiko first merged their media units in 2001.7 Offices 2006 2005 % chg Worldwide . . . . Tokyo. . Nagoya and Osaka. . . . . . . .co. .0 Notes: Hakuhodo. . Shanghai and Guangzhou City. . .hakuhodody-media. . . . . . . . . Okinawa Meiji Milk Products and Mie Prefecture among others.0 Employees 2006 2005 % chg Worldwide . and that year purchased a 49.3 Employees 2006 2005 % chg Worldwide . Hiroshima. 4-1. . . .April 30. .7 Notes: Yomiko. . established in 1944.$885. . . . an advertising operation company that makes internet marketing proposals to advertisers looking to expand their internet presence. The shop. . Top Executive: Yasuharu Iwakiri. . . . Minato-ku. . . however.co. . .8 $16. CRM consulting and market researcher Aberdeen Group. . .6% of the revenue growth (in euros) was organic. . . . founded in 2000.K. . . . an e-mail system. . . . . . letter shop services. .8 Offices 2006 2005 % chg U. 19047-1811 / Phone: 215-750-6600 / Fax: 215-750-7418 / URL: www. . . . . . Mr. customer care and list rentals business among others are not part of Harte-Hanks Direct. . . . .S. . a specialized data system with a creative component for community banks and credit units. . . . Perhaps to keep key client Peugeot’s Citroen account. . . was publicized in 2006 as saying Havas has been price discounting to win business. Havas in September 2006 agreed to buy back Scher Lafarge. Arena (a network for tailor-made communications services). The Arnold Worldwide Partners (AWP) network.$1. . Postfuture. in October 2006 united its various media agencies under the Havas Media umbrella. Havas in July 2006 terminated its American Depository Receipts program and delisted its shares traded on Nasdaq.8%—the first time annual revenue had advanced since 2001.com 23 Harte-Hanks Direct Revenue ($ in millions) 2006 2005 % chg U. . . advertising and marketing services agency. . Revenue for Harte-Hanks Direct in this report is presented pro forma as if the restructuring occurred the beginning of 2005. The marketing organization was but- An asterisk (*) indicates figures are Ad Age estimates. . a U. . .3 Employees 2006 2005 % chg Worldwide . . . Havas reported that 0.harte-hanks. .S. a ranking that reduces media accounts to 25% of reported billings to more closely correlate with anticipated revenue (hence. . a competitor in the media specialist field.com 6 Havas Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . MPG. . .havas-advertising.518 NA NA Non-U. .3%. . . . . a fourth quarter acquisition. .808. . .400 -7. . . the global media buying and planning network. . . . . now represented in 93 countries. . Pace is charged with improving profitability and efficiency.4 $712. Harte-Hanks Direct resides in the parent’s Direct Marketing segment. . . . . the latter including shoppers reaching a circulation of more than 12 million weekly in California and Florida. Havas is gearing up for an acquisition. Harvey. Harte-Hanks Headquarters: Harte-Hanks Direct / 2050 Cabot Blvd. Havas made the move after Nasdaq noted the company had not complied with the exchange’s audit committee requirements resulting from the resignations of Laurence Parisot. Top executive: Fernando Rodés Vilà. In 2006. Havas reported net income of $57. . . Barcelona-based MPG. .8 U. A number of big profile clients gained in 2006 include Reckitt Benckiser. . . . Adjusted net new billings translated to an expected annualized revenue gain of $106 million. . 2007 | Advertising Age |33 DATACENTER 2007 AGENCY PROFILES YEARBOOK tressed by a sharp rise in net new business (net account gains expressed in estimated annual billings) of $2.0 1. . . the unit whose numbers are represented in this report.3. .S. . . . . . . . . . . and Boston-based Arnold Worldwide. . .6 Non-U.$687. .153. . The agency holding company raised $354 million in November in a sale of bonds to repay debt in 2009. . . . . .5 million in 2006. . . Mr.1 Notes: Harte-Hanks Direct is the direct/interactive unit of parent Harte-Hanks Inc. Christophe Lambert. . brokerage firm. . He owns 29% of Aegis’ stock. a website operation for B2B programs. . . the “adjusted” moniker). . said Bear Stearns. . The segment’s mail production. . . headed Publicis Conseil. . down 21. .810 NA NA Notes: Havas has three operating groups: New York-based Euro RSCG Worldwide. SPONSORED BY .2 5. Aegis claims his attempt to insinuate himself on the board represents a conflict of interest. Pa. . Havas in July 2006 named Richard Pace chief performance and economic officer and Esther Gaide deputy financial director.8 Employees 2006 2005 % chg U. . . . Sanofi-Aventis and French mobile-phone network SFR. Bollore in October 2006 played a hand in the defection of three top executives from rival Publicis in Paris when he financed 30% of their new agency Fred Farid Lambert. $1.84 billion in 2006. Top executive: Frank A. France F92281 / Phone: 33-1-58-47-9000 / Fax: 33-1-58-47-9999 / URL: www.April 30. . . Suresnes. Langhorne. . . but it never really established itself. The other principal.. . . both serving at the Paris headquarters. . . A U. according to top execs at Havas. a San Antonio-based company involved in customer relationship management and publishing. Media Contacts (online and digital network). . . . . . According to French press reports. . Havas Sports (sports marketing) and B6 Integrated Entertainment (branded entertainment).” Mr. . . Scher Lafarge split off from Havas in 2001. . founded in 2005. West. . . . . . . . .8 -3. was a creative network for regional clients and considered an alternative network to Euro RSCG. a charge rejected by Havas non-executive Chairman Vincent Bollore as “ridiculous. . . . . . . those proceeds have formed an acquisition pot to purchase advertising companies. . .$180. Citroen at the time had been unhappy with Havas. .31 billion in the prior year. .$1. . .13. . on revenue of $1. .0 $1. . . The company also noted it delisted because its liquidity wasn’t sufficient to cover the cost and administrative burden required by the listing. . . Harte-Hanks restructured its Data-based Marketing Solutions operations. Havas’ own media specialist unit. . . .41 billion vs.S. logistics (transporting of mail). . . .S.8 $174. Stearns & Co’s.S. . Operations include: MPG (the global media network). . . a shop Citroen had reportedly shown interest in. .095. . . . encompassing Arnold Worldwide and a group of integrated marketing services companies throughout the world.905 847 6. . call centers. VP. .841. the global advertising and marketing services network. The direct unit represents about 15% of Harte-Hanks’ overall revenue. . Bollore attempted three times in the past year to gain two board seats on Aegis.328 14. The restructuring added to its agency business the internal data services and CRM/database business. . .S. according to a study by Lehman Brothers that placed Havas No. . . . . . Shares remain traded on the Euronext market in Paris.9. . .4 U. . 2006 adjusted net new billings race with a gain of $883 million in “adjusted” billings. . . . who ran Publicis’ creative boutique Marcel. but between now and then. . . up 1. Market Advantage. CEO Headquarters: Havas / 2 allee de Longchamp. . Michel Boutinard Rouelle and Pierre Bouchut from its board and audit committee. Havas also took first in Bear. . .1 3. . . but was rebuffed on each attempt. . . . . The network. .6 $1. was dissolved in 2006.S. . . . . 1 in net new business gains among the world’s largest marketing organizations. .20 18 11. . The Fred and Farid of the name are Frédéric Raillard and Farid Mokart. Collins Stewart. . Sales Support Services. 2 0. . . .8 21. 02199 / Phone: (617) 587-8000 / Fax: (617) 587-8004 / URL: www. .Y. London. .S. . . .0 Notes: Archibald Ingall Stretton is a creative agency in London.8 10.8 million in revenue in 2005. . . . The LA office also served as Arnold’s entertainment division. .S. . . . . . . . . . .119 U. . primarily to account for the loss of the VW business. .S. . . . .April 30. . . . . Kelly had been president-COO. .798 7. . .$314. . . . . so Arnold's win kept Volvo inside parent Havas. . . . . . . . .com Euro RSCG Latino* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . .S. . .1 1 0. . . . . . .$182. . .$13. . . . . . . .archibaldingallstretton. . . . .S. . Ron Lawner was named vice chairman and global chief creative officer of AWP. . Boston as its new global creative agency of record after a five-month review.0 7. .0 Offices 2006 2005 % chg Worldwide . .0 11. . . The agency is autonomous within Havas. . . . . .5 0. . . of which the lead agency has always been Boston-based Arnold Worldwide. . . . . . . . At the same time. . . . . . .0 Notes: Arnold Worldwide Partners. . . . .$490. . . . . . . . to the Boston main office. which owns 40% of the unit. . . . . . . . in the pitch. . . Mr. . The dissolution eliminated the international network of six agencies. .8 $104. . . . . . . . . . . . .2 2005 10. and Mary Maroun became president. .798 Non-U. . . . . . . . . Boston. . president. . . .7. . . . . . . . . . . . . Arnold’s Boston lead shop was turned over to Pam Hamlin.2 $10.6 U. . .9 Employees 2006 Worldwide . . .. . . .S. CEO Headquarters: Euro RSCG Latino / 350 Hudson St. . . . . . . New York and Washington (McLean.0 U. . . . . .S. . . . . The network. .0 U. . . . W1T 3NF / Phone: 44-207-467-6100 / Fax: 44207-467-6101 / URL: www. . . . . . . .113 78 44.. . . . . .9 % chg 1. .10. . . . . . . . . .6 $754. . .S. . . Mr.0 U. .000 2.2 Offices 2006 2005 % chg U. . . . . . . . . Arnold Brand Promotions (sales promotion) and Arnold Communications (PR)—which appear elsewhere in the Havas agencies. . . . These overseas shops collectively generated about $72. . . . operations in Boston in 2006. . .9 Employees 2006 2005 % chg Worldwide . .770 867 -11. Moet Hennessy. . . . moving work for Brown-Forman Corp. .S. . . .0 Non-U. . AWP’s offices in Italy. . . . . . . .S.2. . . a title held by Ed Eskandarian. . 47-48 Berners St. . . .8 10 -20. . . This profile is the traditional agency work of full-service agency Arnold Worldwide with offices in Boston. . . . . .$476. .0 -13. .2 1 100.9 $430. . . . . . . . Va. 10014 / Phone: (212) 886-4100 / Fax: (212) 886-4602 / URL: www. . .9 Offices 2006 2005 % chg Worldwide . .S. . . . .3 Non-U. . . . . Top Executive: Fran Kelly. . . . . . . . . . .S. . .$89..7 Employees 2006 2005 % chg U. . .3 2 50. . Skoda and O2. . N. . .7 $4. .$659. . . .1 1 0. .com Havas Advertising Agencies* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . Arnold.2 11. . . . Archibald Ingall Stretton* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . .5 $313. . pres & CEO-Arnold Worldwide Headquarters: Arnold Worldwide / 101 Huntington Ave. . . . Arnold made key management changes: Fran Kelly became CEO of Arnold U. the agency. .com Arnold Worldwide* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . an account the agency lost in late 2005. . . . . . . mg ptnrs Headquarters: Archibald Ingall Stretton / Berners House. shop which primarily serviced Volkswagen Euro RSCG Worldwide* Agency totals Revenue ($ in millions) 2006 Worldwide ..1 $441. Puerto Rico and Chicago. . . . that office’s primary account.eurorscglatino. . . . . . . . . .S. . . . . . . . . . . . Maroun came to Arnold from Y&R where she was managing partner Y&R North America. was dissolved earlier this year by Havas. . . . . Under the reorganization plan. Sibling Euro RSCG formerly handled. . . Lawner then left the beginning of 2007. .9 Employees 2006 2005 % chg Worldwide . . . Arnold got back into cars in April 2007: Ford's Volvo Cars named Arnold Worldwide. . . . .1 $168. . consolidated more of its U. . . . In March 2006. . . . Top Executive: Stuart Archibald / Jon Ingall. . . . CCO in charge of guiding the shop’s creative output. . .. . The shop works with many of Euro RSCG Worldwide’s other offices particularly Mexico. . London. AWP’s French offices and Arnold’s Montreal and Toronto offices now report to Havas. . . . . . . These numbers as well as 2006 estimates were moved into other Havas units. . . . . .25 25 0. It shuttered its St. . .). Australia and Spain were placed under Euro RSCG Worldwide. . . . . . .202 % chg 10. managing director of Arnold New York. His departure was not unexpected as Arnold in March 2006 named one of his longtime associates.S.S. . . . . . . . Not included in financial returns shown here are Arnold’s marketing services units—Arnold One (direct and interactive). .1 Non-U. . . . . . New York. . Arnold teamed with independent Nitro. .0 Notes: Euro RSCG Latino is an integrated full-service agency specializing in the U. . . . . . . .7 SPONSORED BY .0 1. . . . . . . . . . in 2006.arnoldworldwide. . . . . . . . . The agency also closed its Los Angeles. . succeeding Fran Kelly. . formed in 2000. .1 Notes: Havas Advertising Agencies is an Ad Age construct and represents the estimated totals of Havas’ advertising operations. . . Ms. . . Top Executive: Gustavo Razzetti. . Latino market with 25 core employees based in New York. 2007 | Advertising Age |34 DATACENTER TRADITIONAL AGENCIES 2007 AGENCY PROFILES YEARBOOK of America. . . . . . . was largely a collection of creative agencies who had few shared clients. . . Arnold cut staff 11% in the U. a discipline also moved to Boston. . . . . Louis office. . . Pete Favat. . . Its accounts include BMW. . . . . . .S.321 2005 $599. . . . . . .$804. . . .29 25 16.5 6. .$4. . . . Mass. .S. . . . . . . . . . is now shared by Euro RSCG Worldwide-New York. . .4. . . . six on a pan-European basis. .0 U.com McKinney* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . .1 U. . reporting to Euro RSCG is the PR unit. . . . . .4 4. . N. chief strategy officer and previously executive director. . . .1 Offices 2006 2005 % chg U. . . . . . LG Electronics in 11 South American countries. . . . chmn & CEO Headquarters: McKinney / 318 Blackwell St. .S. .S. Veolia and RATP et Natixis in France. . . . . . . Durham.$530. . . . McKinney suffered several high-profile account losses in 2006: Sony Electronics. .7 Non-U. . .. Top Executive: Karen Driscoll. Offices 2006 2005 % chg Worldwide . . 2007 | Advertising Age |35 DATACENTER 2007 AGENCY PROFILES YEARBOOK INTEGRATED MARKETING AGENCIES Havas Marketing Services* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide .. . Boehringer Ingelheim. also are part of Euro RSCG Worldwide. . Last Mile.com An asterisk (*) indicates figures are Ad Age estimates. . . . . The agency has gained since early 2006 clients on a global basis: Sanofi-Aventis. . a healthcare division.. . . . N. . . .8 $350. .1 Non-U. . .$339. .S. . . New York.500 23. and ExxonMobil in the U. . . . . .3 -3. A DRTV and Tonic. . . . . . . . .com Euro RSCG 4D Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . The agency won Select Comfort and Southern Comfort in 2006 and Virgin Mobile USA earlier this year. . and Arnold Brand Promotions. . .3 -3. . .. .S. .mckinneysilver.0 Notes: Havas Marketing Services is an Ad Age construct and represents the estimated totals of Havas’ marketing services operations. . . . . . . . and Fort Lauderdale.36 37 -2. . . . founded in 1969.C. . . . SPONSORED BY . .0 -2.000 5. . . . Euro RSCG’s advertising element in the U. . . . . . .7 U. . . Mass. . .. . who replaced Beth Rice in 2006. . . Jones was VP-global marketing at Gap. . Fla. promotion.Y. . .150 3.6 $197. .4 $547.3 -3.228 233 -2. . succeeding Brad Brinegar. . . . Euro RSCG Worldwide-Chicago. a consumer healthcare unit. a 13-year acount. . . . . Among these operations are Arnold One. . telemarketing and DRTV. . .$339.S. . . N. .eurorscg.5 Notes: Havas reorganized Euro RSCG Worldwide in April 2004.S. . . . . . .S. . . . linking all but media buying and planning (MPG functions) and Arnold Worldwide and agency McKinney to the flagship network. .S. McKinney combined three strategic disciplines—account planning.3 -2. . Boston. . Boston. . . Euro RSCG Worldwide has 233 offices in 75 countries. 27701 / Phone: (919) 313-0802 / Fax: (919) 313-4280 / URL: www. . . .1 Employees 2006 2005 % chg U. . . . . global CEO Headquarters: Euro RSCG Worldwide / 350 Hudson St.S. . .0 Employees 2006 2005 % chg Worldwide . .850 1. Euro RSCG Worldwide gained two divisions in the restructuring: Euro RSCG 4D. .197 196 0. . . . . . . . . . N. Mr. a marketing services division. . . units that report through the same P&L as advertising. . . based largely on its strong account-winning acumen. Jeff Brooks became CEO of 4D in 2006. . and Barclays in Great Britain.$190. . . . . . . . . a sales promotion entity headed by Michael Carey. Top Executive: George Gallate. Revenue for 2005 was restated by Ad Age. Conn. he set up in 2005. Revenue for 2005 was restated by Ad Age. and Euro RSCG Life. . . . . . . . .$37. .S. . . . . .6 Notes: Euro RSCG 4D. 10014 / Phone: (212) 886-2000 / Fax: (212) 886-2016 / URL: www.500 -38. . . who resigned in April 2006 and the following month became involved in a suit/countersuit with 4D for allegedly recruiting clients and 4D employees to a venture. . who remains CEO and gains the chairman post. . .S. . . . . . Top Executive: David Jones. . . . and Wilton. . . Jeff Jones became president in April 2006. . . . It became part of Havas in early 2002 when the marketing organization acquired a majority of the agency. . . retail. . . . He came from Atmosphere BBDO and replaced Charlie Tarzian. . 10014 / Phone: (212) 886-2000 / Fax: (212) 886-2016 / URL: www. . . who replaced Greg Johnson in 2006. . . . . . . dir-opers & mg ptnr Headquarters: Arnold Worldwide Marketing Services / 101 Huntington Ave. is a traditional ad agency with offices in Durham. . Top Executive: Brad Brinegar. Also.6 -3.eurorscg. . . .0 Notes: McKinney. . . . . . . . . . . .0 $143.1 1 0. Orange (B2B). . . . .1. .S. .com Arnold Worldwide Marketing Services* Agency totals Revenue ($ in millions) 2006 2005 % chg U. global CEO Headquarters: Euro RSCG 4D / 350 Hudson St. . . . . . . . . . connection planning and interactive strategy—into one strategic offering under Andrew Delbridge. . . . . . . data. . . . . . . . . . . . . . . . . . . . Euro RSCG Worldwide-San Francisco and Euro RSCG Latino. . . . .000 -20. . . . . . .$479. .$52. . . . digital. includes most of Euro RSCG’s nontraditional businesses covering direct.S. . . .8 Notes: Arnold Worldwide Marketing Services is an Ad Age construct and represents the estimated totals of Arnold’s marketing services operations. . . . . . overseeing its operations in New York. . . . . Euro RSCG Worldwide was named Global Agency of the Year by Ad Age. . . . . 02199 / Phone: (617) 587-8000 / Fax: (617) 587-8070 / URL: www.0 -6. . created in a Havas reorganization in early 2004. . . . . .3 Non-U. New York. . .8 $493. and Longhorn Steakhouse.4 Non-U. . .$140.. . .8 $350. . . .2 $56. . .arnoldworldwide. . .S. . . and is an independent operating unit within Havas. . . . .233 233 0. . . . .2. .9 $36. Reckitt Benckiser. .Y. . Audi of America.C. a direct and interactive division headed by Scott Savitt. . .April 30. . Euro RSCG Magnet. . . . . . . . . . . . . . .0 U. Also in April. . account planning. . . . 8 U. .$358. . founded in 1978. . . . . . .19 16 18. . . . Chelsea. medical education. . . . . . . . . co-CEO-N. . . N. . . . . . . . . . . . . . . . shops of Euro RSCG Life. . . . . . . .4 5. . . . . . . . . . . . . . . include Adrenaline. N. CEO-N. . .com Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . .9 -11. .4 Notes: MPG. . . . .0 $88.$81.S. . . . Top Executive: John Margaritis.701 2. . . . . financial services. . Revenue for 2005 was restated by Ad Age.0 $101.. . . .7 Employees 2006 2005 % chg Worldwide . . . 9th Fl. . New York. . . global consumer health. . .S. . . . . . shortened from Media Planning Group. . . . Spain 08017/10007 / Phone: 34-93-306-89-00 / Fax: 34-93-414-72-13 / URL: www. . . . . . . .905 773 17. . . . . . 12th Fl. . . .0 SPONSORED BY . . . . . . .4 Employees 2006 2005 % chg Worldwide . . New York. . . . .0 % chg 0.334 212 57. . . . a Hollywood branded entertainment company. . . . previous CEO. . . . . . .8 $146. . . . . . . . LM&P. . . .S.5 6. . .com PUBLIC RELATIONS AGENCIES Euro RSCG Magnet* Agency totals Employees 2006 2005 % chg U.9 2. . . San Francisco. . . .S. . . . . Top Executive: Doug Burcin. . .mpg. . .289 2. . . . . . . . . . . . Magnet is the result of the merger in January 2004 of PR tech specialist Euro RSCG Middleberg and Magnet Communications. . . . . . . to create branded content in Universal projects for 16 MPG clients. . . . . Revenues are estimates based on projected billings from Recma.$213. This Euro RSCG Worldwide division offers advertising. . . .0 Employees 2006 Worldwide . .3 -10. . . .90 83 8. . . . . . . Calif. . . . . .mpg. . . . . . .S. . all New York. . Amer. . .0 0. . .S.5 Offices 2006 2005 % chg U. . event promotion. .4 6 -33. joining the PR firm from Edelman Public Relations where she had been managing director. . . chmn-Americas Euro RSCG & ww PR Headquarters: Euro RSCG Magnet / 110 Fifth Ave. and Mediapolis. .0 $259. .2.8 $44..com MEDIA SPECIALIST AGENCIES Havas Media Specialists* MPG* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . . . .4 -8. . .4 U. .8 Non-U. France Telecom. . . . . N.410 Non-U. . . . . MPG was created in 1999 as the merger of Media Planning. . .S. . . . . . . . 10011 / Phone: (212) 367-6800 / Fax: (212) 367-7154 / URL: www. . . . . .0 0. . . . . . .S. . .5 Offices 2006 2005 % chg Worldwide . . . Euro RSCG Life is unified by one management structure and a single P&L. . . Brand Machine. ..$46. . . . . . Headquarters: MPG / 195 Broadway. . . . . Amer. . . . . . . . . consolidates Euro RSCG Life Becker.571 561 1. . . . . . . . At the same time. . . . .412 372 10. . Havas Sports and B6 Integrated Entertainment. . . .S. . .60 Offices 2006 Worldwide . . . . . Euro RSCG Life LM&P and Lena Chow Euro RSCG.0 0. . . . .3 -6. Media Planning Center.S. . . . . . . . .magnet. . . . . . . .S. . . . . . . . . . . . . . . . . . Fleming 17. . . . . . .$90. . . . .2 2005 $213. Genecom.. . PR and StratStar.S.Y. . . . . . . Medical Education. . . . . . . . 10007 / Phone: (646) 587-5000 / Fax: (646) 587-5005 / URL: www. . . . . . .44 42 4. . . . . . . . . . . . . .eurorscglife. . moved up to head Havas Media. . . . .11 U. . . Top Executive: Charlie Rutman. includes Arena.5 Offices 2006 2005 % chg Worldwide . . . . . from executive director. . . . . . . Chicago. . . . . . .85 95 -10. . Headquarters: MPG / Dr. consumer advertising. Nike. . . . . . .S. . . . . Pittsburgh and Corona.4 Non-U. and Central in Chicago and Cytocom in Trevose. . . . . Media Contacts. . 10016 / Phone: (212) 532-1000 / Fax: (212) 213-0449 / URL: www. . . . . . . . . .470 U. . . . . . healthcare. . . . . . . . . . . . . . B6 Integrated in June 2006 began a partnership with Meteor Worldwide.9 Non-U.3 Notes: Euro RSCG Magnet is a PR agency involved in corporate communications. . . . . when Alfonso Rodes Vila. . which oversees all of Havas’ media companies. . . . . . . . . . . . . . . . . .Y. . .S. . Euro RSCG C&O also got the corporate communications business. . . . . . . .S. .501 8. . . .S. .101 94 7. . . . . . .0 $347. . . . . . .1 U.S. . Non-U. . . . . . . . . .$277. . . . . . .S. The network has 44 offices in 16 markets. .25 26 -3. . . . . .9 U. . . . which inaddition to MPG. . .7 Non-U. . . The New York-based agency has offices in Washington. . . . 2007 | Advertising Age |36 DATACENTER HEALTHCARE AGENCIES Euro RSCG Life* 2007 AGENCY PROFILES YEARBOOK in September 2007. . John Margaritis was promoted to chairman of the Americas in April 2006. . . .8 Non-U. .S.$136.S. . .2. . .0 2005 470 410 60 2005 12 10 2 % chg 0.0 U. . The U.8 Non-U. 6th Fl. Lisa Sepulveda became CEO. . . . . . . . .0 Non-U.S. . . revenue for 2005 was restated by Ad Age. . . . . . each prefaced with the EURO RSCG Life moniker. is the media specialist operations of Havas. . . New York.129 7. . Maria Luisa Francoli became CEO at MPG 18 HealthStar Communications* Revenue ($ in millions) 2006 U. . . . .Y. . . . . . . . . . . . . . . PR. . . . . . . . . .S. . . . Headquarters: Euro RSCG Life / 200 Madison Ave. including PSA. Barcelona. .April 30. . . . . . .5 U. ..8 Notes: Euro RSCG Life is the name for the Havas healthcare agencies division that in the U. . . . investor relations. . . . . . . . . . . Pa. . . .0 % chg -8. interactive and consulting services. . Euro RSCG Life gained Havas’ third largest account in November 2006 when it won the thrombosis drugs Lovenox and Clexane and diabetes drugs Lantus and Apidra from Sanofi-Aventis. . . . founded in 1980. . . . . MetaMax. . . . . . consumer and technology among sectors.11 11 0. Reckitt Benckiser and Danone. . . . . . . . .com U.S. . . . . . Interaction. . . . . chmn Headquarters: HealthStar Communications / 100 Woodbridge Center Dr. . Strategic partners include: AT&T. . . . . . .lehmanmillet. . . .com PUBLIC RELATIONS AGENCIES HealthStar Public Relations Notes: HealthStar Public Relations is the advocacy and crisis management arm of HealthStar’s Strategic Communications Group. . . . .S.S. 07095 / Phone: (732) 726-0251 / Fax: (732) 726-0943 / URL: www.2 2 0. . . The agency. . . . . .centroncom.2 U. . .1 1 0. . . . .71 51 39. . . .com LehmanMillet* Agency totals Employees 2006 2005 % chg Worldwide . . . . . . . .9 Employees 2006 2005 % chg U. . Texas 75251 / Phone: (214) 224-1000 / Fax: (214) 224-1100 / URL: www. .imc2. was formed in 1990 and focuses on specialty markets. . . New York. . N. . . . web development. Akami. . . . . . . . . . Its New York staff grew by 31 from the prior year necessitating the move. pres & founder Headquarters: IMC2 / 12404 Park Central Dr.April 30. . . . . . . HealthStar Global Services (medical design. pres Headquarters: Leverte Associates / 8 Wright St.. . . . . . . Mike Lavey. . and international medical education and communications). . Intellinet. . and Automation and Special Services. . Ste. . .healthstarcom.0 Non-U. .com Notes: HealthStar Communications is a privately-held healthcare marketing communications company whose services include advertising and promotion. . . . . . . . HealthStar Educational Systems (medical education systems and programs. . . . . . . . . .S. . . . . . . .0 U. . location to New York earlier this year. . .J. . Top Executive: Helene Ellison. . . . . . . . and Joel Gehman. . . .. . . .. 202. . . . . . . . . IBM. . .0 Notes: IMC² is a leading full-service interactive agency with operations that concentrate on strategy and insight. N. which includes the company’s proprietary Proton automated meeting logistics management system for field use. .$92. media and promotions.381 263 44.com An asterisk (*) indicates figures are Ad Age estimates. 06880 / Phone: (203) 221-4900 / Fax: (203) 221-4901 / URL: www. . . VP-finance. .S. . . . . . . 10011 / Phone: (646) 722-8900 / Fax: (212) 367-3340 / URL: www. . . . 9th Fl. pres & CEO Headquarters: HealthStar Public Relations / 90 Fifth Ave. . . . . . . . . interactive media. belongs to HealthStar’s Strategic Communications Group.S. . scientific writing and managed care consulting). Ste. FatWire Corp. New York. . ..3 3 0. . . director of marketing. . . . . . . . .0 Notes: Leverte Associates. John Clark. .. . . . . Top Executive: Marcia McLaughlin.7 $64.S.70 50 40.S. . N. N. . Top executive: Jerry Brager. . . and field level marketing. . . . . RedDot Solutions. . . . Conn. . . relationship marketing and measurement and intelligence. .. 2007 | Advertising Age |37 DATACENTER 2007 AGENCY PROFILES YEARBOOK Leverte Associates* Agency totals Employees 2006 2005 % chg U. . . . . . HealthStar Promotional Systems (meeting planning. . . . . 400. web conferencing and market development). . Like many interactive agencies. . . David Hawes. . . 10011 / Phone: (212) 532-0909 / Fax: (212) 532-6907 / URL: HEALTHCARE AGENCIES Centron Agency totals Employees 2006 2005 % chg U. . . . .J.leverte. . Top Executive: James Patchen. . . Woodbridge.45 NA NA Notes: Centron. . .Y. . . . . . . . . Rob Becker was named VP-relationship marketing. . . and is a part of HealthStar’s Strategic Communications Group. . . . which moved from its Woodbridge. . . the former HealthStar Advertising. public relations and market assessment and planning). . . Allaire/Macromedia. . . . .1 1 0. . .0 Offices 2006 2005 % chg Worldwide . 3rd Fl. Rapid growth during the year led the agency to relocate its offices in New York to Madison Ave. . . . . . co-founder & CEO Headquarters: LehmanMillet / 60 Canal St. . (healthcare advertising. . . . . 02114 / Phone: (617) 722-0019 / Fax: (617) 722-6099 / URL: www. Philadelphia and Cincinnati. . . SPONSORED BY . . . . event management. . .. Westport. . . . .. . . . IMC² has developed partnerships with companies who have specialized expertise that it calls on for online solutions. is a full-service advertising agency specializing in healthcare marketing. VPmanaging director of the Philadelphia office.S. .Y. . . . . . Among management changes in 2006. .9 Offices 2006 2005 % chg U. . . .0 Offices 2006 2005 % chg U. . . . .S. . . clinical marketing.. . SAS and Usability Sciences Corp. . . . .S. 10th Fl. Top executive: Doug Levy. . . .1 1 0. New York. Top Executive: Bruce Lehman. . . . . . . . . . BEA. . Mass. .0 Notes: LehmanMillet serves as HealthStar’s medical device and diagnostics ad agency.. The interactive shop has offices in Dallas. . . .0 44. . . . .25 20 25. . . . . . . . . pres Headquarters: Centron / 90 Fifth Ave. . . director of business intelligence. . . . Boston. . . . . . The company’s agencies and operations are grouped into five divisions: HealthStar Communications Group. . . Dallas.0 Non-U. Bowne. part of HealthStar’s Strategic Communications Group.com 48 IMC2 Revenue ($ in millions) 2006 2005 % chg U.5 4 25. . . . . . . . .. . . . . . . N. .3 $19. . . . . . .25 2005 $4. . .com Navicor Group* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . The parent is headquartered at 200 Cottontail Lane. . inVentiv Health previously reported 2007 revenue guidance of $830-$850 million. . . . up 16. . . . . . .. . . and pharma PR shop. . . . . . . . .0 % chg 8. .S. . . . . . . Somerset.$180. .2 million. inVentiv chmn & CEO / Blane Walter. . . . . . .S. Chamberlain Communications Group.S. Blane Walter. . . . . . . . 08873/Phone: (732) 537-4800. . . . . . . .$191. . .6 Employees 2006 U. .0 Notes: Navicor Group is a full-service medical ad agency specializing in oncology and immunology. . . . .S. . . . . . . . . . . .7%.$3.S. . . Top executive: Eran Broshy. .7 Offices 2006 2005 % chg U.4 Non-U. . . Westerville. company whose primary businesses include medical advertising and communications. . . . . . ..1 2005 25 % chg 17. . . . . . Ohio. .4 3 33. . . . . . interactive communication development and patient and physician education. . reported net income of $51. Westerville. .S. .$6. .3 2 50.3 $3. . . .96 17 464. . . . . . . .3 13. . . . . . . . . . . . .0 Notes: GSW Worldwide became the name for Gerbig. . . . . . . . . .0 $2.929 692 34. Stonefly Communications Group and Blue Diesel in its purchase of inChord for $196. . . . up 37. . . . . . 2007 | Advertising Age |38 DATACENTER 2007 AGENCY PROFILES YEARBOOK Notes: Blue Diesel is an interactive shop focusing on clients in the healthcare industry. . . . . . Palio Communications. Navicor Group. . .5 Non-U. .1 1 0. . . . . . . . . .. . . Vantage Court North. . . . . . . . . . . . . . . . . . . . .8%. . . . . . recruiting and staffing for clinical trials and outsourcing sales forces to the pharmaceutical industry. . . . . who was CEO at inChord. .5 U. . inChord Communications. . but this February increased that to $890-$910 million based on its fourth quarter and full-year 2006 performance and two February 2007 acquisitions: Ignite Health. . . . . . . . Westerville. . . . . .0 Non-U. . . .7 $118. pres Headquarters: Navicor Group / 480 Olde Worthington Rd. . . .J. . .$11. . . . .S. .S. . .0 21. . . . . .4 36.com 21 inVentiv Communications (formerly inChord) Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . .$23. . . . .$82. . .. . . .5 U. . . .inchord. . . . . . . . . . . . . .0 Notes: inVentiv Communications is the advertising and communications division of inVentiv Health. Calif. . . . . . . . The agency became part of inChord Communications in July 2001. . .S. . patient compliance agency acquired in February 2006. . . . . . .0 SPONSORED BY . . . . . . . . a Toronto-based healthcare marketing and communications agency acquired in April 2006. The communications segment provides services related to pharmaceutical advertising. . .. . . . .S. . . . . . . . .April 30. . .2 U. . . . Top Executive: Phil Deschamps. N. . .com GSW Worldwide* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . inVentiv Communications consists of the former medical agency group.125 2005 $20.J.S. .0 278.0 $67. . .1 1 0. . and Jeffrey Simbrow Associates (JSAI). . . . .$79. . . .5 20. Ohio. .S. . is president of inVentiv Communications which continues to be based in Westerville. . acquired by inVentiv Health in October 2005. . . . . . inVentive gained agencies GSW Worldwide. . . . . inVentiv Communication pres Headquarters: inVentiv Communications / 500 Olde Worthington Rd. . . . . . . . . . . Pa. . . . .0 Employees 2006 2005 % chg Worldwide . . . .20 20 0. .0 Offices 2006 2005 % chg Worldwide . . .19 17 11. .4 Employees 2006 2005 % chg U. . . . . . which has two other segments.8 Non-U. . . . . . . . . . . . . . . . .. . . . . . . .5 21. . . . . . . a Massachusettsbased medical education. . . New York. . . . . . . .8 $0.S. . . . Ohio 43082 / Phone: (614) 540-4226 / Fax: (614) 540-3155 / URL: www.0 62. . . . . . . . . . .8 Employees 2006 U.398 366 8. . . . . Top Executive: Kelly Gratz. . . . . . . .1 % chg 0. .$22. . . . . . a healthcare agency based in Irvine.378 346 9. . . . . . . . . . . . . . . . . . . . .1 Employees 2006 2005 % chg Worldwide . . . . Ohio 43082 / Phone: (614) 543-6650 / Fax: (614) 5403200 / URL: www.2 Non-U. . . . . . . . . . Snell/Weisheimer in 2004. . inVentiv Commercial and inVentiv Clinical. . . . .0 $65. . .3 1 200. . . . . . . . . . . . pres Headquarters: Blue Diesel / 500 Olde Worthington Rd. . . . The parent company. . . . . . . . Ohio 43082 / Phone: (614) 848-4848 / Fax: (614) 848-3477 / URL: www. . . . . . . . . . . . .833 675 23. . . . .2 million. . . . a publicly held Somerset. .2 U. . .4 Non-U. . . .38 28 35. . . .bluediesel.3 $115. . . . CEO Headquarters: GSW Worldwide / 500 Olde Worthington Rd. . . . . . New York and London and opened a new office in 2006 in Newtown. . . . . branding.8 Non-U. . . . . . . .1 20. . . . . . . . . . Top Executive: Garnett Dezember. . . . . .7 Blue Diesel* Agency totals Revenue ($ in millions) 2006 U. . . . .navicorgroup.$0. . . . .S. . .com Palio Communications* Agency totals Revenue ($ in millions) 2006 Worldwide .0 56. .22 18 22.. . . . . . . . . . . . . on revenue of $766. . . . . . . . . . . . . . . .0 $4. .$4. . . Ohio 43802 / Phone: (614) 543-6011 / Fax: (614) 839-6330 / URL: www. . . . .8 million in cash and stock. . . . . .7 U.5 2005 115 % chg 13. GSW has offices in Columbus. .gswa. .S. . . . . .S. .S. . .S.S. . . Westerville. . . . .7 Offices 2006 2005 % chg Worldwide . Adheris. . . . . . . . . . . . . . . . . . . . . . . . . .0 U. . . . . . . . .S. . . . . . .3 U. . .S. . .274.7 Notes: Interpublic Advertising Agencies is an Ad Age construct and represents the estimated totals of Interpublic’s traditional advertising operations. .S. . . . . . .000 0. . . . . . . . . . . . . . . . . . . . . . .579. . . posting a net loss ($31. . . . . .7 million) that at least was below the annual losses it had piled up in the three previous years.S. . . . . 12866 / Phone: (518) 584-8924 / Fax: (518) 583-1560 / URL: www. .. . Top Executive: Maria Romero. . .3% or $83. . .30 28 7. . . .4 U. . . .0 Non-U. Westerville. . . . . . . . . . .441.1 2005 $21. . . .2 $1. . . . . . Miami Beach. . . . . .S. . . . . .632.551. and field offices in New York and Dallas. .accentmarketing. . . . . . . . . . . . .S. .S. . . . . Top Executive: John Racik. . . . . . . . .2 -1. . . . . . . . . . . 33134 / Phone: (305) 461-1112 / Fax: (305) 461-0071 / URL: www. . . . . . .0 Non-U. . . .8 $6. . . . Revenue slipped to $6. .42.3 U. . . .000 people worldwide at year-end 2006. VP & mg dir Headquarters: Abece / 404 Washington Ave. . . .S. . . .3% from a year earlier (43. . . .S. .0 Notes: Interpublic Group of Cos. . . . . . . .6 Non-U. . .S.5 Non-U. . N. .$22.5 million from 2005. .1 Employees 2006 U. continued its slight turnaround in 2006. / 1114 Ave. . . . . . . . . . . . . . . . . . . . . . chmn & CEO Headquarters: Interpublic Group of Cos. . .000 -2. . . . . . . . . . .April 30. . .S. .0 2005 75 2005 1 % chg 5.. . .1 $3. . . .$5. .24.com Accentmarketing* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . Fla. . . .$1. The Miami-based agency.0 Notes: Accentmarketing is a minority-owned Hispanic agency with a concentration in auto industry clients. . . . of the Americas. . . pres & CEO Headquarters: Stonefly Communications Group / 500 Olde Worthington Rd. . . . . . . . . .000). Interpublic employed about 42. 10036 / Phone: (212) 704-1200 / Fax: (212) 704-1201 / URL: www. .2 $5. . . . . . . . . . . . . .89 Offices 2006 U. . .$2. . . . . . . . . . .672. . . . . . . . Saratoga Springs. . .0 U.S. . . . employment was about 18. . . . . . . . . . . . .0 Employees 2006 2005 % chg U. . . . .5 5 0. . . . . . .$18. .S.000 18. . . 33139 / Phone: (305) 604-3031 / Fax: (305) 604-3099 / URL: www. .S. . . . . . .10 10 0. . . Fla. . . . Ste.1 1 0. . . . . Interpublic owns 49% of the agency. .5 Employees 2006 2005 % chg U. . . . . . . Top Executive: Ed Mitzen. . . . . .3 Employees 2006 2005 % chg Worldwide . See full profile near the front of this yearbook. . . . . . . .211.18. . . .0 -14. .2 2 0. . . .1 Offices 2006 2005 % chg U. . 620. . . .2 $3. . .3 U. . . . which changed its name in February 2006 to reflect the ABC-fundamentals of its advertising. .com Stonefly Communications Group* Agency totals Revenue ($ in millions) 2006 2005 % chg U.$1. . pharmaceutical and consumer advertising and communications agency. . . . . . .2 % chg 18. . . . . Coral Gables. Calif. . .. . Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . .S. . . has full-service offices in Miami.palio. .749.000 both at year-end 2006 and 2005. . . founded in 1993. . grp pres-inVentiv Headquarters: Palio Communications / 260 Broadway. .com 3 Interpublic Group of Cos. . 2007 | Advertising Age |39 DATACENTER 2007 AGENCY PROFILES YEARBOOK TRADITIONAL AGENCIES Interpublic Advertising Agencies* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . .9 $1. . . . . . . . Palio takes its name from the Italian derivative of the Latin word pallium. U. . .Y. .S. . . . .224.461. . . . . . . Roth. . down 1. .12 12 0. . . . . . . .000 25. . . .1 -0. . . . . . . . . . . . . . . .0 Notes: Stonefly is an ad agency launched in June 2004 that focuses on marketing and advertising pharmaceutical and biotechnology brands. . .$3. . . . Ohio 43082 / Phone: (614) 543-6020 / Fax: (614) 543-3155 / URL: www. . . . . . . .abeceusa. . down 2. . . . .0 Notes: Palio Communications is a healthcare. SPONSORED BY . . . . . . . . . .S. .2 billion. . New York.0 An asterisk (*) indicates figures are Ad Age estimates. .3 39.7 % chg 0. . . . . . . . . 100. . . . .1 Offices 2006 2005 % chg U. N.0 2. . . . . . .$6. .S. .S. . . . . . . . .120 143 -16.3 Employees 2006 2005 % chg U. . . . . . . . . . .0 $4. . . . . .. . . . .2 0. . . .com Abece* Agency totals Revenue ($ in millions) 2006 2005 % chg U.3 Offices 2006 2005 % chg U. . .3 -1. .S.S.0 $21. . . .813. . . . . . Detroit and Santa Monica.$3. . Top executive: Michael I.$6. . . . . . . . . . . . . Offices 2006 2005 % chg Worldwide . . . . . .2 -2. .0 4.1 1 0. . . . .6 $2.0 Notes: Abece is the former Hill Holliday Hispanic. . .000 43. . . . . . . . . . . . . . . . .000 -4. . . . . . .com Avrett Free Ginsberg* Agency totals Revenue ($ in millions) 2006 U. . . . . . . . . .interpublic. . . . . . . . meaning banner or flag. .190. pres Headquarters: Accentmarketing / 800 Douglas Rd. . Top Executive: Manny Gonzalez. . . Ste. . . . . . .15 16 -6. . .Y. . .S. .stoneflygroup. . . . . .0 Notes: Berenter Greenhouse & Webster is a traditional agency with primary strengths in retail marketing and marketing to kids and moms. . pres & mg ptnr Headquarters: Carmichael Lynch / 110 N. . . . . N. Calif. . . . .2 4. .5 $50. .2316 / Phone: (586) 574-3400 / Fax: (586) 575-9925 / URL: www. Health Innovators (consumer healthcare). . Minneapolis. . chmn & CEO Headquarters: Campbell-Ewald / 30400 Van Dyke Ave. . .0 2005 180 2005 1 % chg -8. . . . .carmichaellynch.2006 2005 % chg U.$90. Calif. . C-E is a stand alone agency in Interpublic. .S. 100. .S.0 Notes: Campbell-Ewald is a full-service ad agency that includes a sizable custom publisher and offers units called Women2Women. O’Connor. Calif. . . .com Campbell-Ewald* Agency totals Revenue ($ in millions) 2006 2005 % chg U. Founded in 1933 in Minneapolis by Ray Mithun and “Inky” Campbell. . . . . . . . . . . . . . .8 Offices 2006 2005 % chg U. Warren. Ste. . UAE. . . . . . . .Y. . . . . . . . chmn & CEO Headquarters: Avrett Free Ginsberg / 1 Dag Hammarskjold Plaza. . . . .3 Offices 2006 2005 % chg U. left the agency at mid-year 2006. it offers design (Carmichael Lynch Thorburn) and PR (Carmichael Lynch Spong).S. . . . Jack Supple. After 27 years at Carmichael Lynch. . . . Top Executive: John Colasanti. . 10017 / Phone: (212) 832-3800 / Fax: (212) 486-6518 / URL: www. . . . . . . . . . . . . . . . . Minn. . . . . . . . .1 1 0. .S. . . . . . and has an office in New York.0 Offices .$71. Top Executive: Dan Nance.10 10 0. . . .1 Employees 2006 2005 % chg U. . . Then in September. .Y. . . . .2 2 0.S. . . .2 % chg 0. . . . . .180 Offices 2006 U. . .7 4. . .0 Notes: Campbell Mithun is a full-service agency that is part of McCann Worldgroup. . . . . . . 2007 | Advertising Age |40 DATACENTER 2007 AGENCY PROFILES YEARBOOK Truths and CRM (Customer Respect Marketing). the agency has expanded to Irvine. Besides the ad component at the agency. . . . . . . . . . . . . . .com Campbell Mithun* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . . . . . 92626 / Phone: (714) 918-8200 / Fax: (714) 918-8295 / URL: www. . . and Dubai. . . . . . .0 2. . . . . . .com Notes: Avrett Free Ginsberg is a free-standing. . . . . . .S. . . . . Costa Mesa. . . . . boing (kid and teen marketing).S. . . Minn. autonomous agency in Interpublic. . . . CEO Headquarters: Campbell Mithun / 222 S. 5th St. Top Executive: Bill Berenter. . Top Executive: Frank Ginsberg. . . . 35th Fl. . .0 Employees 2006 U. . . . . 55402 / Phone: (612) 347-1000 / Fax: (612) 347-1017 / URL: www. . and New York. . .4 Offices 2006 2005 % chg U. . . .. N. a traditional agency founded in 1964. .. . . . . He noted he was not retiring from the ad business and would re-enter the business later. . died in September 2006 from complications from surgery. The agency moved in January 2007 into its new offices in the historic Warehouse District of Minneapolis. . . South. Minneapolis.com Berenter Greenhouse & Webster* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . .com Carmichael Lynch* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . . . . . . . . . .335 1. 48093. .campbellmithun. The traditional agency entered Interpublic via Interpublic’s acquisition of True North Communications in 2001. CCO Peter McHugh left the agency.S. . . Top Executive: Anthony J. . . . .. .$52. . . . . .1 1 0. . . . . . . True North Communications. .0 Offices 2006 2005 % chg U. . . . . . . . . . . 10010 / Phone: (212) 727-5600 / Fax: (212) 7275601 / URL: www.S.52 50 4. . . The agency was founded in 1984 by Paul Casanova and Viviana Pendrill and became affiliated with Interpublic in 1999 when it sold 49% of its stock to Interpublic. . . 55403 / Phone: (612) 334-6000 / Fax: (612) 334-6090 / URL: www. . . Mr.8 Employees 2006 2005 % chg U.S. .S. . Youth Dailey & Associates* Agency totals Revenue ($ in millions) 2006 U. . . chmn & co-creative dir Headquarters: Berenter Greenhouse & Webster / 300 Park Ave. . . .359 1. .0 Notes: Casanova Pendrill is a full-service Hispanic shop headquartered in Costa Mesa. . . .. Berenter came to Interpublic with the 2001 acquisition of Berenter’s former parent. . . . . . Hopp. . Richard “Dick” O’Connor. . . . . . . Campbell-Ewald has offices in Santa Monica. . . . . . .0 % chg 0. . . . . . . . . . . . . . . . . . . . . former chairman-CEO. . .0 Notes: Carmichael Lynch. .1. . . .S. .0 5. Compass Poit Media (spot TV buying). .5 $70. . . . . . . . .S.0 SPONSORED BY .$4. . . . . . .. .. .$13. . . . is a stand-alone agency in Interpublic. . . . . . . . . . . . . . Estimated revenue for 2005 was revised by Ad Age. . . . . . . . . . . . . Ninth St. . .casanova. 74 at the time of his death. . . .bgwad. chairman and former CCO. . . .0 $138. . . . . . . . .$145. . . . . . . . .S. . . . . . . . . . . . . . . . . . . and FoodWorks (food marketing). . . Calif. . . . . .S. . . . . . . . .466 438 6.S. Additional specialty target and market practices include Brand Innovators (growth consultancy). . . . . .. . . . . . . .3 3 0. . .5 Employees 2006 2005 % chg U. . . . . .afg1. . . . . . . . . . . . . .S. . . . .4 $4.com Casanova Pendrill* Agency totals Revenue ($ in millions) 2006 2005 % chg U.April 30. Mich. . . New York. retired in 1996. . .0 35. . . . New York. .89 80 11. . . . . .5 $10. . . . . . Top Executive: Jack Rooney. . .0 Employees 2006 2005 % chg U. . . . . . . pres & CEO Headquarters: Casanova Pendrill / 275-A McCormick Ave. .1 2005 $98. . .campbell-ewald. $159. . .0 Notes: Fitzgerald is part of the McCann Worldgroup. . was purchased by Interpublic in 2000 and later merged with Dailey. replacing Brian Morris. . . . N. . .S. . . an online real estate company. . . Ga. .. . . N. . CEO Headquarters: Deutsch / 111 Eighth Ave. . full-service and branding. and then in early 2007 gained Saturn. .0 $20. . . . 30305 / Phone: (404) 5046900 / Fax: (404) 239-0548 / URL: www. who left the agency. .3 Offices 2006 2005 % chg U. . . . . . . . Deutsch. founded in 1968. . . and DirecTV. became CEO in October 2006. . and Weber Shandwick Worldwide within Interpublic.1 1 0. Bruce Miller. full-service agency whose primary disciplines are advertising. . 14th Fl. . . . Peter Nicholson became partner.1 10. . .April 30. . . .148 165 -10. . . . .6 Offices 2006 2005 % chg U.953 935 1. . . . Mr. Additionally. . . . . . . . . . . .2 million goodwill impairment charge to reduce the carrying value of Dailey on Interpublic’s balance sheet. .fitzco. . . . . . in 1984 when Donny Deutsch took over from his father. . . The agency. .0 Notes: Hill Holliday. an interactive unit. Ste 500.0 Employees 2006 2005 % chg U. . . . . . . a direct marketing unit focusing on one-to-one marketing and CRM.660 608 8. .S. . . . . . .. . .com Gotham* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . / One Buckhead Plaza. Revlon. . . . . . 156 152 2. . . . . Morris had been CEO since 2004 and led a reorganization of the agency the following year by creating a new tier of executive management to encourage more collaborative and entrepreneurial client relationships. .5 5 0. Miller. . who continues as chairman. The agency’s secondary foci are retail marketing. . . ..Y. and iDeutsch. . . and a customer-relationship marketing group based in Framingham. . Fitzgerald boasts its own brand planning firm. The management shakeup that elevated Mr. The agency in 2005 merged with Austin Kelley Advertising. in Interpublic. Interpublic in fourth quarter 2006 took a $27.S. . . 90069 / Phone: (310) 360-3100 / Fax: (310) 3600810 / URL: www. . . . . . . . . . . . . but also involved in healthcare and retail marketing. . . . .S. . . S. which lost big clients. .4 7. . . It also won Zillow. Estimated revenue for 2005 was revised by Ad Age. . The agency operates deutschMedia. that was the only impairment charge Interpublic took in 2006. Brand Development Group. N.2 2 0. .S. .0 Employees 2006 2005 % chg U. . . . . . .Y. . Also leaving from the New York office at that time was Jeffrey Wolf. women’s marketing and healthcare. . . . . . . . . .$25. expanding relations with General Motors Corp. Suite G400. Founder Jack Connors. . . .1 1 0. . . . . 10011 / Phone: (212) 414-7000 / Fax: (212) 414-7107 / URL: www. . . . . CEO Headquarters: Dailey & Associates / 8687 Melrose Ave. . The former agency of Mr. . . Southern California Ford Dealers.deutschinc. . Reflecting Dailey account losses. . . . . . . . . Larry Dunst became chairmanemeritus. . .S. .S. . Mass.0 $109. . . 10011 / Phone: (212) 981-7600 / Fax: (212) 981-7525 / URL: www. replacing Kathy Delaney.. . .$120. Calif.0 Notes: Gotham is an autonomous. . . . . . is headquartered in Boston. . . . . . and in 2000 was acquired by Interpublic. . relinquishing his CEO post to Gunnar Wilmot who had become chairman in 2004. . . . . .9 Offices 2006 2005 % chg U. .gothaminc. . chief creative officer in 2006 at Deutsch New York. . . .com Notes: Dailey & Associates is an automous. . . . . bounced back in 2006.C. . . 3060 Peachtree Rd. 2007 | Advertising Age |41 DATACENTER 2007 AGENCY PROFILES YEARBOOK Fitzgerald & Co. full-service ad agency with a focus on retail. . . . vice chairman. chmn / Linda Sawyer. .$21. . . . . a media office in San Francisco. . . . . Top Executive: Donny Deutsch. . .S. .S. . . Suissa Miller. . .com Hill Holliday* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . with offices in New York. became Deutsch Inc. . including the $250 million Safeway supermarket business. . . . which it had lost in 2004. . . . . .0 $30. Mitsubishi Motors of North America among others in 2005. Deutsch opened in Los Angeles in 1995. full-service agency.S. . Top Executive: Bruce Miller. New York. . (Erwin-Penland) and Miami. a full-service media specialist company also involved in product placement.com Deutsch* Agency totals Revenue ($ in millions) 2006 2005 % chg U.* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . and product design. . Miller followed the loss of a number of accounts.. Top Executive: Gunnar Wilmot.. . . pres & CEO Headquarters: Fitzgerald & Co. . In early 2006. Greenville. who left in December.0 Employees 2006 2005 % chg U. Cliff Einstein continues as chairman and still works on the agency’s anchor client. . . . . . a traditional. . . . . . . . director of account planning. . . . . . . and regaining Ikea which it had lost in 2000. chmn & CEO Headquarters: Gotham / 100 Fifth Ave. Bank of America. .0 Notes: Deutsch is an autonomous agency in Interpublic.daileyads. CEO Linda Sawyer led the return to the agency’s heyday earlier in the decade when Deutsch was named Ad Age’s Agency of the Year (in 2003). . and Steve Rabosky continues as presidentchief creative officer. . . West Hollywood. . . New York.0 Employees 2006 2005 % chg U. . . . . . founded as David Deutsch Associates in New York in 1969. . .9 $149.S. . . .6 Offices 2006 2005 % chg U. .com. Fitzgerald was founded in 1983 and became part of Interpublic in 1998. . . . . . .S. was among a group of business executives (also including former General Electric Co. Fitzgerald. .0 25. . directDeutsch. As Chairman Donny Deutsch further removed himself from management. . . Atlanta. . . . . . CEO Jack Welch) who declared interest in late 2006 in buying The Boston Globe from The New York SPONSORED BY .0 -30. . The agency serves as home to the regional offices of Universal McCann. . . .W. Top Executive: David P. . . . IW has capabilities in 12 Asian languages. Hill Holliday’s disciplines include media. . San Francisco. Gatfield and not Interpublic CEO Michael Roth. .$250. . is a multicultural. . media and PR.7 -13. . is an Athens-based network with eight shops in the Middle East. . .$70. . . Gatfield was named worldwide CEO. . . . . formerly Imada Wong Communications Group. 90069 / Phone: (310) 289-5500 / Fax: (310) 289-5501 / URL: www. .com Lowe Worldwide* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide .jayadvertising. .B. Athens. . . The accounts. 02116 / Phone: (617) 859-4000 / Fax: (617) 927-4620 / URL: www. Electrolux. ..FCB.com IW Group* Agency totals Revenue ($ in millions) 2006 2005 % chg U. .1 1 0. .7 Notes: Lowe downsized throughout 2006. . .1 Employees 2006 2005 % chg U. . design and PR. . . London. . . . .S. . The agency has a growing Hispanic business that in February 2006 changed its name from Hill Holliday Hispanic to Abece (A. previously were handled by separate agencies: Jay/McCann on Buick. healthcare. .FCB / City Plaza. Walsh formerly was chief executive in Europe for Red Cell. .9 Non-U. DraftFCB for direct. . .. for example. . . Top Executive: Mike Sheehan. .Y. responsible for global marketing and business development. .com Times Co. for example.iwgroupinc. . . Stockholm. . Kevin Allen became vice chairman of Lowe in July 2006. . Birmingham. which Interpublic shifted to Hill Holliday in March 2004. . . . . . Boston. . . Lowe utilizes Interpublic shops.S. . worldwide director of global accounts at McCann Worldgroup. . Greece 166 74 / Phone: 30 210 960 3600 / Fax: 30 210 960 3660 / URL: www. . . It is 49% owned by Interpublic. . That shop is now located in Boston and has assumed the Hill Holliday name. largely involved either shuttering offices or selling the shops to original owners or local management. 51% owned by FCB. . . . Horizon. Wright now reports to Mr.C in Spanish). SPONSORED BY . considered necessary to restore Interpublic to profitability. . 14625 / Phone: (585) 264-3600 / Fax: (585) 264-3650 / URL: www. relationship marketing. the latter claiming 80% of the venture. . . . . while emphasizing nine hub markets: New York. . all left in 2005.— specialties stronger outside Lowe than within. .0 $80.7 -15. . . . . essentially formed to service Lowe’s big Unilever account. R/GA for interactive. .S.0 Offices 2006 2005 % chg U. .hhcc.0 Notes: IW Group. West Hollywood. . . Top Executive: Nita Song. . . . Mr. . .. Mr. . . . . . . Allen was exec VP. . and is a past president of Hill Holliday. . . . . Rochester. . Smith. . . .5 Employees 2006 2005 % chg U.April 30. . Hispanic.$7. . . . Lowe. . .fcb. . It then started Lowe Deutschland with Scholz & Friends. in May 2006 formed Martin-Jay Retail Group to handle Buick-Pontiac-GMC regional dealer accounts for GM. . The agency started as a small consumer boutique in 1973 and grew to represent numerous Buick and GMC dealer groups across the country. chairman & CEO. . focusing on new client growth.S. a WPP network that downsized in 2006 to the eight-member Voluntarily United Group of Creative Agencies. . . Jay entered an An asterisk (*) indicates figures are Ad Age estimates. . . Mr. . multi-ethnic agency with a focus on reaching Asian communities in the U. . . Glyfada. shifting then president and CEO Tony Wright to chairman. . Each hub leads a cluster of agencies within their geographic reach. San Francisco and New York. Top Executive: Rafic Saadeh. .S. . . G540. .S. . . who resigned. Century 21. . .3 $10. . . . . . . which now handles Renault in 48 countries. . EarthLink and Twinings Tea in the U. . . . . . . pres & chief operating officer Headquarters: IW Group / 8687 Melrose Ave. .3 -16. .com Jay Advertising* Agency totals Revenue ($ in millions) 2006 2005 % chg U.52 46 13. . . . . . Jay/Lowe on GMC and Martin/Burnett on Pontiac. . It has offices in Los Angeles.8 $6. chmn & CEO Headquarters: Horizon. . This reorganization. gaining XM Radio. The agency has had some success pitching new business in 2006. . . Lowe lost Renault in Latin America in January 2007 to Publicis. Lowe’s downsizing is the result of numerous client defections the past several years: Macy’s. . . .0 $380. Shanghai and Bangkok. . . . Nancy Hill became CEO for Lowe North America. In May 2006. . . .FCB Notes: Horizon. .S. pres & chief operating officer Headquarters: Jay Advertising / 170 Linden Oaks. . Amanda Walsh in October became chief executive of Lowe’s London office. . . Mass.0 $300. . . . .3 3 0. . . Prior to the appointment. Mr. .$320. Lace’s resignation in May 2006 came two months after he had been suspended when Interpublic began a probe into allegations he met with Frank Lowe regarding the agency’s Tesco account. Under the reorganization plan. . . shuttered its German offices that at one time employed about 500. etc.S.S. The agency’s healthcare discipline largely comes from Lowe Grob Health & Science. He is based in London. A month later. .3 Offices 2006 2005 % chg U. . Top Executive: Gregory W. shrinking its global presence from 83 offices to 36. . . .9 U. . . . Founded in 1990 by Bill Imada. . Sao Paulo. . . 85 Vouliagmenis Ave. . .65 75 -13. . .. .4 -12. . promotions. . . . . . About a quarter of its revenue traditionally comes from integrated marketing services. Ala. . . . . . . . . pres & CEO Headquarters: Hill Holliday / John Hancock Tower. . Martin Retail Group. . Madrid.7 16. Paris. . . .$9. . UPS and considerable Unilever business including Omo in Europe. 2007 | Advertising Age |42 DATACENTER 2007 AGENCY PROFILES YEARBOOK alliance with a rival in 2006: Interpublic's Jay and Publicis' Leo Burnett Detroit affiliate. . . . . . succeeding Garry Lace. . . . internet. Agency top management underwent change when Stephen Gatfield. . . Calif.S. .0 Notes: Jay Advertising is a full-service ad agency involved in advertising.. . . Ms. . Interpublic’s executive VP-director of global architecture and innovation. She had been a managing director at BBDO in New York. planning/research. valued at $150 million. . Jack Morton Worldwide for event marketing. . Jay was acquiredin 1996 by Interpublic (whose largest client is GM). . . Mumbai. . . . . . . 200 Clarendon St. was moved into Lowe in February 2006 to share some of the day-to-day operational load with Tony Wright. . N. . . . . .com That account jumped at the turn of the year to Mr. .0 Employees 2006 2005 % chg U. . . . . . . 2007 | Advertising Age |43 DATACENTER 2007 AGENCY PROFILES YEARBOOK Notes: McCann Erickson Worldwide. previously combined under customer relationship marketing. Lowe’s startup. ending their battle). Mass. .160 U. .K. . . .0 12.5 Non-U.6 $60. . Gary Lee became CFO at McCann Worldgroup. . .5 2005 14. . . . Estimated revenue for 2005 was revised by Ad Age. . . . . . . . . is an autonomous agency within Interpublic. .S. . The agency. . . director of creative resources. Mr. . . . . . . . . It expanded to Latin America 77 years ago. Interpublic sold its remaining interest in Lowe’s creative shop. . . . . . national agency based in Richmond. bringing the total number of partners to 10. . . In addition. a unit that suffered a 1. . . . . Detroit. . . . . In the U. . During the year.mullen. .. . . . . .com McCann Erickson Worldwide* Agency totals Revenue ($ in millions) 2006 Worldwide . Los Angeles. . . . .S. . . N. . group marketing director. Beth Rilee-Kelley. . . . . . . communications architecture). . . . New York. Jr. . Jim Schwantner is senior VP. . . . . . Lowe London’s Chairman Paul Weinberger went over to Mr. 01984-1799 / Phone: (978) 468-1155 / Fax: (978) 468-1133 / URL: www. . . . . . .460 Offices 2006 Worldwide . . N. direct and database marketing.. . . In first-quarter 2006. . .000 10. .035. . . Top Executive: Joe Grimaldi. . .2 Offices 2006 2005 % chg U. . . . .500 2005 180 5 175 % chg 1. . .0 % chg -2. . . . and offers interactive. . . .$1. Adams. . . the lead agency in McCann Worldgroup. .S. . . . former head of CRM.martinagency. . mg ptnr & CEO Headquarters: Martin Agency / One Shockoe Plaza. group planning director.10. .loweworldwide. . . director of Mullen Interactive. . . . . . .C. Mullen in May 2006 made separate groups out of its interactive and direct marketing units. replacing Ramesh Rajan. . . . . . The organic increase at McCann was the result of higher revenue from existing clients across domestic and international regions. Va. . . .Y. . . .8 Employees 2006 Worldwide ..S. . . . . on-line marketing communications through Zentropy).500 4. . . . 23219. 10017 / Phone: (212) 605-8000 / Fax: (212) 605-8100 / URL: www. . its primary offices are in New York. Lowe’s shop along with several top creatives. with offices in Wenham. Head of interactive is Eric Healy. . .S. director for direct and analytics marketing at Mullen Direct.S. New York. .5 -0. Winston-Salem. . . . . In December 2006.0 0.com Mullen* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . .0 6. . . .4 % chg 0. . Europe 76 years ago. . McCann. McCann Worldgroup. . interactive. . . promoted to senior VP.4132 / Phone: (804) 698-8000 / Fax: (804) 698-8400 / URL: www. Enterprise Nexus Communications. . won in an agency review earlier in 2007. . . . . . . . Estimated revenue for 2005 was revised by Ad Age. and Matt Williams. . . CEO Headquarters: Lowe Worldwide / 150 E. Mumbai. . . . . . San Francisco and Salt Lake City. . . .S. . primarily Asia-Pacific and Latin America. also includes a portfolio of specialized marketing companies: Universal McCann (media planning/buying. McCann’s increase was primarily driven by digital. not to mention its U. . design. .S. . McCann offers a network of 180 offices. .. was founded in the U. . . 105 years ago.0 Notes: Martin Agency. Those two agencies helped revenue rise 0.479. .S. . . Tesco had been a Lowe account since 1989. .$1.461. .3. . . . . Top Executive: John J. . Pittsburgh and Detroit. . .com Martin Agency* Agency totals Revenue ($ in millions) 2006 2005 % chg U.180 U. . . .$443. valued at $80 million in billings. . . and Asia-Pacific 47 years ago. were named partners in the agency.S. . said Interpublic. Richmond. . . .. Mass. . . .$63. . chief exec officer Headquarters: Mullen / 36 Essex St. . . . Lowe in January 2006. . . . .S. . . . . . . . . who returned to the parent Interpublic as senior VP-financial operations. the Worldgroup collaborative offering includes alliances with FutureBrand (consulting/design) and Weber Shandwick (public relations) through Interpublic. . . . . .mccann. Top Executive: John B. . chmn & CEO Headquarters: McCann Erickson Worldwide / 622 Third Ave. . . services a range of consumer and B2B clients. Rajan moved into the McCann post in 2003. . is now directing the direct and interactive groups at the agency’s office in Winston-Salem.S. 42nd St. direct and event marketing. . Lowe in January 2007 withdrew claims against each other. . Interpublic began legal proceedings in New York against Mr. .175 2005 $1. . . .368 353 4. . which also has a New York office. Mullen is involved in general advertising as well as direct. .2 U. . PR and media planning.April 30. . . . . .025. . N. which merged the unit into Bates Asia’s India operation.1 $435. five in the U. . coming to Mullen from his own consultancy. . . . .6 $1. . . . . Martin focuses on advertising. . .S. . . . . 10017 / Phone: (646) 865-2000 / Fax: (646) 487-9610 / URL: www. claiming he violated “contractual and fiduciary duties arising from his tenure at the head of its Lowe Worldwide agency network”—namely raiding Lowe of personnel (Interpublic and Mr. . . . . . McCann resides in the Integrated Agency Network segment at Interpublic. Dooner Jr. . WPP had already purchased a majority of the Indian shop in late 2005. . . . .0 Notes: Mullen. . . . . . PR and sports & entertainment services as well.8% decline in worldwide revenue in 2006 due to the sale of several businesses partially offset by changes in foreign currency exchange rates and an organic increase in business primarily driven by McCann and DraftFCB. . . . Va. .0 0. . . . and Torre Lazur McCann (healthcare communications). .4 4 0. .2 1.4 Non-U. . . founded in 1965. . . .0 $100.14.0 SPONSORED BY . . .7% on an organic basis. one of the oldest agencies. Red Brick Road. . . Top Executive: Stephen Gatfield. chmn. Wenham.$112. .S. .5 5 0. . longtime execs.. . . . . supermarket client Tesco.8 1. . . . to WPP. . . . . MRM Partners (direct/customer relationship management. Momentum (event marketing/sponsorship/sales promotion). is an integrated. . .0 Offices 2006 2005 % chg U. . .Y.. . . one of its latest client acquisitions being Wal-Mart Stores.700 Non-U. Catherine Bartholow.3 -7. . .. Its subparent. remained a bright spot at Interpublic even though its estimated revenue rose less than 2% in 2006. . . .1 20. . . . . . . . . .sedgwickrd. . . . . . . . . . . .com TM Advertising* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . founded in 1953 and subsequently expanded into a network of agencies across Latin America. . . is a traditional. . . .com Promoseven Network Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . . Estimated revenue for 2005 was revised by Ad Age. . . . . . . . . . .S. . CEO Headquarters: NAS Recruitment Communications / 1 Infinity Corporate Centre Dr. . . has offices in 37 cities throughout North America. reflecting the fact that neither Dennis McClain nor Liener Temerlin remain with the agency. . . . . . Broad St. . . Interpublic owns 49% of the agency.S. . . . . headquartered in Cleveland. Cubas.4 Offices 2006 2005 % chg Worldwide . . . Austen. . public affairs. .0 Offices 2006 2005 % chg U. . . Dubai.0 Offices 2006 2005 % chg U. . . . . . which now accounts for about 25% of TM’s revenue. . . . . Top Executive: Akram Miknas.S. . Agency revenue felt the impact of the loss of Washington Mutual. . . .promoseven. Fla. pres & CEO Headquarters: Siboney USA / 1401 Brickell Ave. . . .E. . . . .0 Notes: Sedgwick Rd. . . . . . is a network of 19 agencies in the Middle East and North Africa. . . . . . Houston. 9414 / Phone: 9714 321 0007 / Fax: 9714 321 0008 / URL: www. . . . .3 Notes: Tierney Communications is a full-service agency with divisions that include advertising. . . . SPONSORED BY . . chmn Headquarters: Promoseven Network / Emarat Atrium Building. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Cleveland. . . . . . 98134 / Phone: (206) 971-4200 / Fax: (206) 971-4299 / URL: www.4 Offices 2006 2005 % chg U. . .0 Employees 2006 2005 % chg U. . . . .$40. . Ste. crisis management and gender marketing. . . . . .S. . . . . . . . . . a name shortened to just TM in 2004. . .com Sedgwick Rd. . . . . . . . . .8 Notes: NAS Recruitment Communications is a recruitment agency founded in 1947. .S. . .330 300 10. . . . .siboneyUSA. . . . . . .S.nasrecruitment. .2 3 -33. . . . . Wash. . . . . . .1 1 0. . . Its origins trace to the Havana shop. . . . . Top Executive: Jim Walker. . The agency is a full-service recruitment agency and is part of McCann Worldgroup.$17. . .60 40 50. . . . .$5. . 33131 / Phone: (305) 373-2517 / Fax: (305) 373-0206 / URL: www. . . . . . .2 2 0. . . .0 $14. . celebrity marketing. .7 Offices 2006 2005 % chg U. .5 Offices 2006 2005 % chg U. . . . . Philadelphia. full-service agency that broke away from McCann Erickson in 2001 to become its own brand within Interpublic.5 $10. . .0 Notes: TM Advertising is a full-service Dallas-areea agency with offices in Austin. . . .tierneyagency. . . . . . . . . . . . .com Tierney Communications* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . Top Executive: Mary S. . . . . PR. . . . Siboney. .com NAS Recruitment Communications Agency totals Employees 2006 2005 % chg U. . . Estimated revenue for An asterisk (*) indicates figures are Ad Age estimates. . . . 19102-3802 / Phone: (215) 790-4100 / Fax: (215) 7904363 / URL: www. . . . . . . . . . .152 148 2. . . . pres & CEO Headquarters: Tierney Communications / 200 S.0 Notes: Siboney USA is an Hispanic shop with offices in Miami and New York. . . . NAS. .1.580 1. . . . . .S. . . . 21st Century Insurance.. . .S. . . . Seattle.. . . . . .0 1. It was bought by McCann in June 2000 when NAS was known as Nationwide Advertising Service. . . . . . interactive. . . . . .8 0.S. . .2 2 0. .. South. . . . .$85. .0 $65. TM was founded in 1934 as Glenn Advertising and became Glenn Bozell & Jacobs in 1973. . . .S. . . 1100. .40 61 -34. . . . . media. . . . . . . . . . . . . . . . .* Agency totals Revenue ($ in millions) 2006 2005 % chg U. which left in December 2005 and 21st Century Insurance in August 2006. Top Executive: Jose M. 2007 | Advertising Age |44 DATACENTER 2007 AGENCY PROFILES YEARBOOK Siboney USA Agency totals Revenue ($ in millions) 2006 2005 % chg U. .250 26. . . . . . .S. . although it remains part of McCann Worldgroup. direct. Sheikh Zayed Rd. . . .0 Notes: Promoseven. . . . .S. .6 Employees 2006 2005 % chg U. .$3. / 1741 First Ave. .April 30. .44 44 0. . . The agency moniker is an abbreviation of Temerlin McClain. . New Orleans and Toronto. .3 Employees 2006 2005 % chg U. . .A.229 211 8. . . . . It later morphed into Bozell Dallas before becoming Temerlin McClain in 1992. . . . . . . .0 30. . . .37 34 8. . . .8 Employees 2006 2005 % chg Worldwide . . . . . . . . .7 -67.S. . . U. . The agency has an interactive group called t:m interactive. . . . . . Top Executive: John Graham.5 $40. . . .S. . . . . . . . Ohio 44125 / Phone: (216) 478-0300 / Fax: (216) 468-8115 / URL: www. . . .3 Employees 2006 2005 % chg U. .. . . .8 $5. . . . . The agency won but then parted with another significant client in 2006. . . . . . . . . pres Headquarters: Sedgwick Rd. 40% owned by McCann Erickson Worldwide. . . . . . Miami. . Tierney was part of True North Communications when it was acquired by Interpublic in 2001. . . . . TM operates independently within the McCann Worldgroup network. . . . . Pa. . . . . . previ- 2005 was revised by Ad Age. .S. . . . .8 14. . .$941. . . . . . . . . South. . . .7 16. . branded environments. chief stategic officer and president of North America. . . Texas 75039 / Phone: (972) 556-1100 / Fax: (972) 830-2619 / URL: www. The agency named Joseph Gallegos director of client development for North America. . Draft at the top in October 2006 was Bill Cella as vice chairman. “This is what clients are looking for. .$445. . . . .S. . . . . . . FCB International president-CEO Rafael deGuzman became regional president DraftFCB of Latin America. . . .163 2005 $813. . . Both Messrs. 2007 | Advertising Age |45 DATACENTER 2007 AGENCY PROFILES YEARBOOK Notes: DraftFCB is the name of the merged Interpublic marketing services unit. Howard Draft. . .7 $991. . . . . . . . . . . . . . . . .0 2005 3. . Draft International president David Florence became regional president DraftFCB for Europe.3 Non-U. . . and general ad agency.8 9. . . . . . . . . . . . .7 Notes: FutureBrand is a global branding firm with 21 offices in 17 countries. . .061.” said Interpublic Chairman-CEO Michael I. . . . . Joining Mr. . Wal-Mart had promptly yanked the account away from DraftFCB when it surfaced that two Wal-Mart execs involved in the selection had allegedly maintained an improper relationship and had accepted gratuities from potential vendors. .S. New Zealand and Canada. . Tom O’Keefe became CCO at DraftFCB Chicago. . DraftFCB seemingly got a big leg-up early on in its life as a merged shop when in late October 2006 it won a heavily competitive review for the creative portion of Wal-Mart’s $580 million account. He previously was chairman-CEO of Magna Global. . . . Australia. . and previously led Draft New York. . .9. . . Top Executive: Jean-Louis Dumeu.S. . . . Malaysia. . came out on top as chairmanCEO. DraftFCB began operating under a common P&L. . .100 100 0. . . . . covering offices in Greater China. . . . . Mr. Roth at the time of the merger. . . Top Executive: Tom Hansen.$1. .4 Non-U.S. Draft. . . . . FutureBrand provides expertise. . . . Pam Larrick became chief digital. . . . . . . . . DraftFCB New York general manager. . .9 % chg 373. He reported as CEO to Mr. tools and integrated services in corporate identity. . Lor Gold is now chief promotions. . . held that title at Draft New York. previously holding that title at FCB Chicago. . Singapore. . . . .0 46.7 142. . . knitting together 9. .23 12 91.S. . . . . . . . brand innovation.995 Non-U. . . is now CCO. . . 10010 / Phone: (212) 931-6300 / Fax: (212) 932-6310 / URL: www. . . .1 Employees 2006 Worldwide . . . . . . . But by the first week of December. . . . . Africa. . . brand analytics. moved the $200 million Kmart account from WPP’s Grey Worldwide to DraftFCB without a review. . .2 Notes: Interpublic Marketing Services is an Ad Age construct and represents the estimated totals of Interpublic’s marketing services operations. . He was co-president of FCB in Chicago.9 425. Tony Weisman. Centrillo had been CEO in New York for nearly a year. . . .S. . . . who left at the same time. . . all channels. . . . 2007. 1.$375. . Wendy Lurie. . . . . . . moving from FCB Chicago co-president. . .Y. Merging the two agencies amounted to a major restructuring of management. . . . Yvonne Furth became COO of DraftFCB.000 2. . . . FutureBrand is part of the Constituency Management Group at Interpublic. . . .1 Non-U. . . . Centrillo and Blamer worked together at Grey Worldwide. the big idea that can be brought across all media. . . . . . . . . . Newly named DraftFCB Healthcare (from FCB Healthcare) retained president Dana Maiman. . . . . . retail and advertising at DraftFCB.6. . global accounts.000 U. pres Headquarters: TM Advertising / 6555 Sierra Dr. . left after a transition period. .S. . . . Seattle. .4 % chg 200. . .039 961 2005 38 7 31 % chg 15. . . . For regional shops. . . . . . . . New York. . It entered Interpubluc with the 2001 asquisition of True North. . . . Martin Agency. customer-driven e-strategy. . At the same time. Blamer. Mr. . . . . . . . Jonathan Harries.0 $363. . .8 $424. . Mark Modesto became president DraftFCB Chicago. . interactive/digital branding and interactive Web design.000 people in 180 global offices in 110 countries.S. .4 3.com DraftFCB* Agency totals Revenue ($ in millions) 2006 Worldwide .0 Offices 2006 2005 % chg Worldwide . . . . . which the holding company began to combine in June 2006. . . . . . . Indonesia. Middle East. . . . . . direct and CRM officer at DraftFCB. Korea and Japan. .S. . . . . . . .2. formerly CCO at FCB New York. . . . . moving from Draft Chicago CCO. . Irving. . . FutureBrand opened a new office in Sydney in 2006 to complement its base in Melbourne. . . . . . . . . . DraftFCB rebounded somewhat in April 2007 when Sears Holdings Corp. N. . . chmn & CEO Headquarters: FutureBrand / 300 Park Ave. Wal-Mart fired those execs as well. . . Bob Oates became CFO. .futurebrand.180 U. . . . moving into the position after serving several months as FCB’s chief growth officer. . . . Indeed. . .1 U. . .$496. brand valuation. . . reporting to Steve Beck.4 3 33. . Peter DeNunzio became president DraftFCB New York where Christoph Becker. Wal-Mart subsequently hired another Interpublic shop for creative. . Calif. . . . . . . the chief executive of FCB at the time. By Jan. . . . . . . brand design. . . . .17 Non-U. as well as San Francisco and Irvine. . He previously was CFO at FCB.7 $627. . . . . . . Laurence Boschetto in September 2006 became president-COO of DraftFCB. . . . . . . as Steven Blamer. packaging. . world chief creative officer of the combined unit.8 SPONSORED BY . .005 Offices 2006 Worldwide .tm. . . . He had been Draft president-COO since January. . . all distribution models. . FCB-Ulika CEO Anil Kapoor became president DraftFCB for India. . .April 30. the former head of Draft. moving from president of Draft Chicago.8 $389. . Mark Pacchini became president.com INTEGRATED MARKETING AGENCIES Interpublic Marketing Services* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . FCB Worldwide. . . . . moved into that position from global CCO at FCB. . FutureBrand Agency totals Employees 2006 2005 % chg U. .S. .. Thailand and the Philippines. .2 U.$686. DeNunzio succeeded Steve Centrillo.0 U.9 524. . . . moving up from chairman of FCBi.1 7.27 15 80. China and regional offices. .2 Non-U. .gmrworks. Nancy Leibig left DraftFCB in January 2007 as exec VP-director of business development to become managing director. . . . offices. . Irvine. . . . . . media president. CEO Headquarters: General Motors R*Works / 1 Woodward Ave. . .0 Notes: Hacker Group. .S.2 4.4 Employees 2006 2005 % chg Worldwide . . . . . New York. . . . . . . Asia and Australia. .$24. .0 Offices 2006 2005 % chg Worldwide . . . . formerly FCB U.com Headquarters: DraftFCB / 100 W.1 1 0. . . . .0 Non-U.S. San Francisco and Seattle. . . . . Ste. . . . . . . . . . . . Chicago. . FCB.5 5. . . . .S. . . . . .S. Clair St. . Norwalk. . . managing director.S.8 8 0. . . The agency became part of Interpublic in 1998. . . . . . . . . . Draft. . . .130 120 8.$17. In the merger. especially direct mail and e-marketing both on an online and interactive basis. . . . . . .5 8. . . . .. . .Y 10001 / Phone: (212) 885-3000 / URL: www. .7 Non-U. .com Marketing Drive Worldwide* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . 02116 / Phone: (617) 585-7000 / Fax: (212) 401-7010 / URL: www. . . (headquarters). . . . Ill. . Bellevue.S. . . Mass. A Beijing office was opened in early 2006 led by Rebecca Lim. . . .draftfcb. . Both trace their origins to Chicago. . . . . . . . . . . The agency has 13 outside the U. .1 Employees 2006 2005 % chg U. became global chief media officer DraftFCB.450 430 4. . . . . . . . . . . . .S. . . . .2 U. .151 130 16. . .S. Los Angeles. NE. . . . . pres Headquarters: Hacker Group / 1110 112th Ave. . In mid-2006. also a new position.com Hacker Group* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . became chief global growth officer. . .9 $141. . . It was created in 1999 out of sales promotion agencies An asterisk (*) indicates figures are Ad Age estimates. . . operations. founded in 1978. . . . . . . . . Top Executive: Howard Draft. . . . . . . . . . N. . . . . . . . . The company also creates large-scale. . . .9 4. . . . .S. Mich. Wash. . . . . Boston. . . . Interpublic bought FCB in 2001 in its $1. . . . . . .$58. . . . Laura Shuler was named president and chief strategy officer of U. . . . .3 Offices 2006 2005 % chg U. . CEO Headquarters: Jack Morton Worldwide / 142 Berkeley St. . . exhibits. . SPONSORED BY . . specializes in direct marketing. . . . Boston. .9 $56. business development at DDB Worldwide. . . . . Top Executive: Spyro Kourtis.hackergroup.. .4 4. .S. . .S.63 billion True North acquisition. George Burns. . . . .5 4. . .com ously Draft Chicago chief marketing officer. . . .3 Employees 2006 2005 % chg Worldwide . . Toby Sachs. . . . . . . .13 12 8. . . . . . . . . .16 15 6. offices in Bentonville. .3 U. . . . . . . . . . . .S. . . Chris Cavanaugh at the same time was named chief client officer. . . . . . . .$16. and New York.0 U. . .S. founded in 1985. . .draftfcb. Chicago. . . . .S. . . Ark. . . . . . .April 30. . . . . . Conn. . . . .com General Motors R*Works Notes: GM R*Works is a full-service promotions and event planning partner dedicated to serving a single client: General Motors. . eliminating FCBi as a branded agency. The agency was founded in 1939 when Irving “Jack” Morton opened Jack Morton Productions in Washington with the vision of enhancing corporate association meetings with music and entertainment. Top Executive: Josh McCall. . . .160 145 10.S.S. . . . . . . . . former group management director. Richard Gagnon. . . The agency has dual national headquarters located in Detroit and New York with regional offices in Atlanta. . . . . . . . . Bob Hope and Red Skelton. . The company ultimately worked with such stars as Jack Benny. . . . . . . . .7 U. . .0 -7. . . . .0 Notes: Jack Morton Co. . . . . . . became global chief growth officer. .3 Notes: Marketing Drive is a promotional marketing agency with U.. . . . . . . New York..S. . . from exec VP-managing director of the New York office. . DraftFCB consolidated digital offerings into DraftFCB digital. In January 2007.3 Offices 2006 2005 % chg Worldwide . . . . . 98004. . . . . .S. is an experiential marketing communications company with offices in the U. . overseeing new business efforts at the agency. . .200 165 21. . . .0 Non-U. . . . . . . . . . 1200. . globally-televised ceremonies. chmn & CEO Headquarters: DraftFCB / 633 N. . . . . . . Jack Morton is largely involved in meetings and events. . . . Founder Jack Morton died in June 2004 at the age of 94.S. . . .9 $17. . . . . . . . . Detroit. . . . . . . founded in 1873. . ..1 U. the latter a new post. . . Europe. . St. . . .S. . training.$148. GM R*Works was founded in 1999 to bring the planning of regional and local GM events. . . . . .5 $72. Estimated revenue for 2005 represents the sum of FCB and Draft for that year.jackmorton. . .4571 / Phone: (425) 454-8556 / Fax: (425) 455-5694 / URL: www. 2007 | Advertising Age |46 DATACENTER 2007 AGENCY PROFILES YEARBOOK Jack Morton Worldwide* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . 60611 / Phone: (312) 944-3500 / Fax: (312) 944-3566 / URL: www. . . . . . . . . . . . . . lays claim to being the world’s third oldest agency. . . . .S. . . is one of the world’s largest customer relationship marketing agencies. . . . . Interpublic bought Draft in 1996 for $87 million in stock. .8 $115. Dallas. .. . . .6 5 20. . . .1 $26. . . . . .S. . . . 33rd.1 Non-U. . . environmental design and interactive media. . . .610 575 6. . . . .2 Non-U.6 $15. . . . . . Top Executive: Ray Volpe.49 35 40. . . She had helped the agency win the Wal-Mart account in October. . promotions and sponsorships under the control of a single organization. .21 20 5.$75. . . . Jack Morton has 10 U. . . . . . . .2 U. . . . . . . . . . 48226 / Phone: (313) 596-9100 / Fax: (313) 9611623 / URL: www. .10 10 0. . . .$124. and six non-U. . . . . . a position assumed by Laurence Croneen who moved from the company’s London office. Calif. S. . . . .0 $95. . . . . Momentum is part of McCann Worldgroup.205 1. . . . . . .60 60 0.7 Employees 2006 2005 % chg Worldwide . . . . . . . including management and procurement. .0 $104. . . retail marketing. .4 Non-U. . . . . . .8 Employees 2006 2005 % chg Worldwide . . . .67 67 0. .449 1. .2 Offices 2006 2005 % chg Worldwide . . . .$5. . . .6 U.4 $4. . events. . . . . . . .$82. . .6 Notes: Momentum Worldwide is a marketing services agency involved in promotion marketing. . . . . . . . .1 1 0. . . . .9 Employees 2006 2005 % chg Worldwide . .25 40 -37. .S. .0 U.000 5. . . . . . . . . . . . . . .3 Offices 2006 2005 % chg Worldwide . founded in 1977 as R/Greenberg Associates. . . . . . .1. . . . . . . . . . . . . . . .9 U. VP-executive creative director.S. At the same time. . . . . . . . promotions. . . . . . . . . . Estimated revenue for 2005 was revised by Ad Age. . .. . . . Norwalk. .April 30. . . . . . .4 22. . . . . . . . . . . . .800 1.649 494 31. . a unit headed by Richard Ting. . N. . . . . media services and custom publishing. .S. . is an ad agency primarily working in interactive and new media. . . . . . . . . . . .octagon. . Conn. . . . . . . . . . . . . . . . MRM is part of McCann WorldGroup. . . . . . .com R/GA* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide .0 22. .2. The agency also has a Momentum Music and Entertainment unit based in New York that develops. . . . . . . . . . . . . .S. . .4 Offices 2006 2005 % chg Worldwide . . . . . .$124. . .S. .9 0. .S.S. . . . . . . . . McCracken Brooks and Wells Marketing. . . . . chmn & CEO Headquarters: Momentum Worldwide / 161 Sixth Ave. . . . television. . . . . . .7 7 0. . . . . . . . . . . . . . including promoting Nick Law to chief creative officer. New York. It has 67 offices in 37 countries. database marketing and interactive.com Momentum Worldwide* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . .5 Notes: Octagon is a global sports and entertainment content marketing company involved in engagement marketing. sales. . . . . . .3 U. .S. . . ..60 60 0. . . . . a 2-D graphic animation company. . . Conn. . .0 $67. . . .6 Non-U. . . . .150 4. . . .S.6 8. . . . . . . . . . . . . . . . . . .1 Non-U. . . . . . . . . . . . . . . R/GA. . . . .6 $62. . . . . . . . . . .Y. . . . . . . . .mrmpworldwide. a position formerly held by chair- MRM Worldwide* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . Impact and Event Management and Promotions joined the company in May 2000.000 -40. . . Webster Lewin was hired as director-mobile marketing.S. . . . . 10013 / Phone: (212) 367-4500 / Fax: (212) 367-4501 / URL: www.S. . Norwalk. . 06854 / Phone: (203) 857-6100 / Fax: / URL: www.$244. . . . 06854 / Phone: (203) 354-7400 / Fax: (203) 354-7600 / URL: www. . . .7 U. . . . . . . . . . . . .$120. . . . . . .$157.101 2.000 in 60 offices across 24 countries. . . . . . Lewin co-chairs the Mobile Marketing Association’s mobile marketing strategies and best practices committee. . North America. . . . .com Octagon Agency totals Employees 2006 2005 % chg Worldwide . . . .$50. . . . . . . . N. . . . . . . . .S. . . . . . . . . .13 3 333.8 Non-U.4 U. .35 20 75. . .S. . and music and entertainment. . . . . Top Executive: Rick Dudley.S. . . . . production.72 41 75. . . .2 2 0. . 8th Fl. . . ..0 $49. 2007 | Advertising Age |47 DATACENTER 2007 AGENCY PROFILES YEARBOOK Top Executive: Reuben Hendell. . . . . . . . . 10017 / Phone: (646) 865-6230 / Fax: (646) 865-6264 / URL: www. . . . . Top Executive: Christopher Weil. . . . . . . . . . .S. .S. SPONSORED BY . East. .82 50 64. . . . . . . . . . . . . . . . Top Executive: Dean Buresh. . . . . . . The agency made a number of appointments in 2006. . . . . . . . . . . . . . . . . .0 Non-U. . . . distribution and new media strategies. sponsorship consultation and activation. . .0 U. .com Market Growth Resources. . . . . . .marketingdrive. . . . . . .S. . event marketing. . . . . . . . . . . . . . . . .0 12. . .0 Notes: R/GA. . . . 3rd fl. . . . . . . . . . . . . . . . . . manages and produces live music events. . . . its term for consulting. . . . . . . . . . . . . . .515 453 13.000 1. Formerly of VML. . .9 Non-U. . . .S.S. . . . . . . .1. . . . .1. . . . . . . . . . .0 $122. .Y. . .498 20. . . . . . . . . . .10 9 11. . . . . . both management and production. . . Octagon employs more than 1. . . . .momentumww. . . 2nd Fl. . . CEO Headquarters: MRM Worldwide / 622 Third Ave. .4 14. . Primary services are direct. R/GA boosted its services in 2006 by opened a mobile practice and an emerging media lab called MEMA (Mobile and Emerging Media/Applications).6 0. . . .0 Non-U. . . . . . . . . . . . . . which expanded to Europe in 2005 by opening a shop in London. . . . . . . . . . . . . . . Mr. . . including rights. .6 22. .000 0. . . . . .S. . . . .0 Non-U. . . .S. . . . .0 U. . . . . .1 1 0. . . . . . . . . . . . . . secondary disciplines are healthcare.1 U. . . . . . . . . . . . . . . . . .992 22.0 U. .502 450 11. .$76. . .896 850 5. . . .2. . . . . . PR and property representation.0 $227. .600 1. . .. . . . . pres & CEO Headquarters: Octagon / 800 Connecticut Ave. .0 Non-U. . . . . . . . is planning a Paris shop in the near future to service its L’Oreal account among others.0 U. .0 $144. . . .400 NA NA Offices 2006 2005 % chg Worldwide . . . .$107. . .4 Non-U. . . . .3 7. . . . . . . . athletes and personalities. ..6 Non-U. . . New York. . . . CEO Headquarters: Marketing Drive Worldwide / 800 Connecticut Ave. . . . . . . .0 Notes: MRM Worldwide is a global network involved in digital and direct marketing and in-market programs. 0 Offices 2006 2005 % chg Worldwide .2 Offices 2006 2005 % chg U.S. Louis. . . . . . .com Alchemy Notes: Alchemy is a medical agency founded in 2002. . . . . man and CEO. . exec VP & chief mktg officer Headquarters: Adair-Greene Healthcare Communications / 200 Atlanta Technology Center / 1575 Northside Dr. . .0 4. Atlanta. South. .Y. . . . . . . . .. . . Interpublic bought FCB in 2001. . . .0 Notes: Interpublic Healthcare is an Ad Age construct and represents the estimated totals of Interpublic’s healthcare agency operations. . . 63101 / Phone: (314) 231-2400 / Fax: (314) 345-4321 / URL: www. .com Wahlstrom Group Agency totals Employees 2006 2005 % chg U. . Top Executive: Robert M. . . 2007 | Advertising Age |48 DATACENTER 2007 AGENCY PROFILES YEARBOOK HEALTHCARE AGENCIES Interpublic Healthcare* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide .0 Notes: Adair-Greene. / 555 Washington Ave. . . .5 Non-U. . . . . . Mr. . . .wahlstrom. The agency was founded as Vicom Associates in 1977 and became part of FCB in 1984.S. . . . . . . office in New York. . chmn.3 U. . Greenberg. . the U. Norwalk. . . . . . . . . The agency is involved in strategic planning to advertising. . . .draftfcbhealthcare. R/GA came to Interpublic in the 2001 True North acquisition. . . CEO Headquarters: Wahlstrom Group / 800 Connecticut Ave. . San Francisco and Philadelphia. .. . New York. . . .7 Notes: Zipatoni is a broadly-based promotional marketing agency with offices in St. . .Y. . 33rd St. .0 Notes: Wahlstrom is a Yellow Pages and directory marketing agency. . .9 $20. . .com Zipatoni Co. SPONSORED BY . . . .April 30. . . . ..5 6 -16. .3 $132. .000 directories. . . . . .. .1 1 0. . . . . . . Top Executive: Tom Domanico & Dana Maiman. . . . . . . . . . . .S. . . . . . . 30318 / Phone: (404) 351-8424 / Fax: (404) 352-8154 / URL: www. . . . .S. . . . . 3rd Fl. . . .$297. co-CEOs Headquarters: DraftFCB HealthCare / 100 W. . .5 $420.7 Notes: DraftFCB HealthCare is a medical agency network with a U. . NW.S.S. .6 3. . . .aghealthcare. . . . . . . . Michael Kaczmarski joined R/GA as chief financial officer. .S. Greenberg. . responsible for coordinating the company’s global operations and leadership of the digital studio. . .. . ..rga. . Zipatoni was founded in 1985 in St. . .S. . . . . . . . . . . was purchased by McCann Erickson in mid-2000. . . .S. . . .K. . . . . Louis. . . . N. . .6 3. . who retained his creative duties as global chief creative officer. . .3 U. . . . .S. Stephen Plumlee was promoted to chief operating officer. . . . . . . . It defines itself as a consumer activation agency.0 Offices 2006 2005 % chg U.25 38 -34. . In the U. . . the agency. . . . . Bob Greenberg. . .2 $288. . . .S. . .90 75 20. . . . . . . . . .S. . . . . Top Executive: Peter C. . 7th Fl. . handles media planning and creative for client placements in approximately 6. . . . . New York. . . . . . . . . including worldwide chief financial officer and exec VP. . 06854 / Phone: (203) 299-4200 / Fax: / URL: www. . . . Top Executive: Mark Perlotto. . . . .0 Non-U. . . . . . .150 150 0. . . . . .306 231 32. .S. a medical agency. . . Broadbent. . The network has international offices in Belgium. .. . . exec VP.396 306 29. .$20. . . . . 10016 / Phone: (212) 605-8400 / Fax: (212) 605-5894 / URL: www.7 6 16. .alchemyny. . Wahlstrom was founded in 1954 by Frederick Wahlstrom.0 Non-U. Chicago. . St. . . .S. . . 10001 / Phone: (212) 672-2300 / Fax: (212) 672-2301 / URL: www. . . interactive. .S. . 39th St. coming from Ketchum where he held several positions. .com Adair-Greene Healthcare Communications Agency totals Employees 2006 2005 % chg U. It also has a field marketing unit. . . . . Law reports to Mr. . . . . . . . . . . . . . .$434. . . . .0 Offices 2006 2005 % chg U. . . The agency operates in the Caribbean and Canada in addition to the U.com An asterisk (*) indicates figures are Ad Age estimates. . Earlier in the year. N. . . . . . . . . . . . . . . . . . . Australia.220 220 0. . . . to event and direct marketing. Top Executive: Amy Sacks. pres Headquarters: Zipatoni Co. Mo. . . . New York. . Wahlstrom says billings run over $200 million. . . . . . retail. . . . . CEO & global chief creative officer Headquarters: R/GA / 350 W. . and Otso Huovinen became the first employee at R/GA Helsinki. . R/GA’s digital media production group.0 Employees 2006 2005 % chg U. . 10018 / Phone: (212) 946-4000 / Fax: (212) 946-4010 / URL: www.4 U. . CEO & chief creative officer Headquarters: Alchemy / 440 Park Ave. . . . . franchise marketing and store design.Y. . . a shop opened within Lowe Worldwide’s Helsinki unit.1 1 0. N. . . . . .com DraftFCB HealthCare Agency totals Employees 2006 2005 % chg Worldwide . . . . a Certified Marketing Representative (CMR) in the YP business. . . . . . . . . . . . . . . . . . . Ga. Top Executive: Karen Sauder. . . . . . .S.7 7 0.1 4. . . . . . . . . . . . . .8 7 14. . . . . .* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . Conn. New Zealand and South Africa. . .zipatoni. .$137. . . Louis. to service the Nokia account. . . . . . . . .S. . . .S. . Surrey. . . .S. . .com An asterisk (*) indicates figures are Ad Age estimates. . based in New York. entities at McCann Healthcare are Adair-Greene Healthcare Communications. . . . also Richmond.rcw. . . . . N. 10017 / Phone: (646) 742-2100 / Fax: (212) 218-2206 / URL: www. . . . . . . . . / 5 Sylvan Way.S. . . . Parsippany. N. .S.7 Offices 2006 2005 % chg U. . . . . N. . . . . . .J.15 18 -16. . advertising and promotion agency within Lowe Healthcare Europe Group. . . . .interlinkhc. . . . . . . . . 2007 | Advertising Age |49 DATACENTER 2007 AGENCY PROFILES YEARBOOK McCann Healthcare Worldwide Agency totals Employees 2006 2005 % chg Worldwide . . . . . .77 53 45. . . . . Regan Campbell is a full-service medical communications company. . . . 07054 / Phone: (973) 257-9300 / Fax: (973) 257-1649 / URL: www. . . New York. . Parsippany. .16 14 14. . Regan Campbell.paceconnect. managed care and direct-to-patient communications. Interlink Healthcare Communications. . .K. . . .300 23. operation is Torre Lazur. Its network includes Integrated Communications. .2 2 0. Top Executive: Richard Nordstrom. . . Atlanta. . . . . .S. . . . .mccannhealthcareworldwide. N. medical education.7 Non-U. . . . . medical education. . . CEO & mg ptnr Headquarters: Regan Campbell Ward / 150 E. . .700 600 16..com Lowe Healthcare Worldwide Notes: Lowe Healthcare. Top Executive: Larry Iaquinto. . . . . .0 Notes: Interlink Healthcare Communications. . . . . .175 150 16. . . . .J. has an office in San Diego and an interactive medical agency called Medrageous. . . Parsippany. . . . . . . . . . Lowe Healthcare is part of Lowe Worldwide. . . . U.102 80 27. . . . . pres & CEO Headquarters: Integrated Communications Corp.1 U. . . . . . .0 U. . . . . . . . . Its largest U. . .7 Offices 2006 2005 % chg Worldwide . . Lawrenceville. . . . . . . . . . . . . . . Top Executive: Sal Perreca. . .900 700 28.Y. . . . . . . . . . . .0 Notes: ICC is a professional healthcare agency.. . . . a specialist healthcare branding. . .J. . a full-service healthcare communications agency. . Lowe Azure.J. . . . . .com Interlink Healthcare Communications Corp. . . . .0 Offices 2006 2005 % chg U. . . Agency totals Employees 2006 2005 % chg Worldwide . . . . Suite 300. . .J. . . . .1. . .3 Non-U. . . . . PR and managed care marketing. . . . . . . . 07054 / Phone: (973) 984-2755 / Fax: (973) 984-2759 / URL: www. .S. . . . . . . N.J. . . Top Executive: Mary Beriont. . . . . . . .J. . .61 39 56. . . a specialist healthcare communications. . .1 2 -50. Lawrence. . .0 Notes: Pace is a full-service healthcare communications agency and part of Lowe Healthcare. . . . chmn & CEO Headquarters: Lowe Healthcare Worldwide / 5 Sylvan Way. .6 Non-U. . . . . .4 U.April 30. 08648 / Phone: (609) 406-9600 / Fax: (609) 406-9046 / URL: www. . and Regan Campbell Ward. . . . . . . . . . . . . . .com Integrated Communications Corp. Pace. . . . . .2 2 0. . . is an ICC Group company and is part of the Lowe Healthcare network.1 1 0. . . . . . .275 240 14. and Lintas Healthcare. . . Top Executive: Steve Viviano. . . . . . . . .. .S. . . . . .600 1. . . . . Parsippany. . a worldwide medical agency. . .0 Non-U. . .. . . .S.290 258 12. . . . . . . N. direct-to-consumer promotion. .com Pace Agency totals Employees 2006 2005 % chg U. . . . . . . McCann Healthcare has two medical communications companies: Caudex Medical and Complete Medical Communications. . exec VP-client scvs Headquarters: Pace / 35 Waterview Blvd. . . . interactive. U.. . . . . . . . . . . Other U. . . .S.S. . . . . . . . . . . . .. . digital communications. CEO Headquarters: McCann Healthcare Worldwide / 20 Waterview Blvd. . / 989 Lenox Dr. .J. . . . medical education and PR agency within Lowe Healthcare Europe Group. . . . .K. . .S. . . .S. Agency totals Employees 2006 2005 % chg U. . . . . Asia. .6 Offices 2006 2005 % chg Worldwide . a full-service healthcare advertising and medical education company. . . . . . . . . .S. Surrey. . Parsippany. .J.. . .S. . . . .integratedus. . is a global communications network that provides professional & consumer advertising. . . . . . . . . .3 3 0. offering professional advertising. . headquartered in Parsippany. .. SPONSORED BY . 42nd St. .5 Offices 2006 2005 % chg U. . . . . .4 Notes: McCann Healthcare Worldwide has more than than 50 offices in 35 cities in 18 countries in North America. . . . . . . . N. . . . . . . . . Parsippany. . . N. .0 Notes: Regan Campbell Ward is an independently branded and managed unit of McCann Healthcare Worldwide. 07054 / Phone: (973) 984-2755 / Fax: (973) 984-2159 Regan Campbell Ward Agency totals Employees 2006 2005 % chg U. . . . .3 U. . . . and Lowe Fusion. . New York. pres Headquarters: Interlink Healthcare Communications Corp. . . . . . . . . .55 125 -56. .1 1 0. Mumbai. .. . . . Europe and Latin America. 07054 / Phone: (973) 263-9100 / Fax: (973) 263-4113 / URL: www. . . based in Lawrenceville. .S. N. . Richmond. . N. . . . . . . . Top Executive: Maureen Regan. . . .) that employ 1. .S.2 % chg 0. . . . . . . New York. . . The media agency is not associated with the LA-based Compass Point Media. . .. . .8 $370. .com Initiative* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . . . Top Executive: Richard Hurrelbrink. . .4 U. .6 U.2 -3. N.2. . . . . . . Bank of America. .S. . . . . Compass Point is a media specialist company serving the needs of its parent. . a new post at Initiative North America that covers most media buying activities at the media company. . . .4 3. . . . ID Media is not in the Initiative numbers. MEDIA SPECIALIST AGENCIES Interpublic Media Specialists* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . . .torrelazur. . Initiative hired as North American CEO Richard Beaven. . . . 2007 | Advertising Age |50 DATACENTER 2007 AGENCY PROFILES YEARBOOK Notes: ID Media offers media planning. Through the third quarter 2006.1 U. . . . .93 96 -3. . . . .1 1 0. New York. . . .607 610 -0. Media Partnership. . . chmn & CEO Headquarters: ID Media / 28 W. . . . . .6 Offices 2006 2005 % chg U. .4 Notes: Interpublic Media Specialists is an Ad Age construct and represents the estimated totals of Interpublic’s media buying and planning operations. . . . East Hanover and Parsippany. .April 30. Torre Lazur major offices are in Chicago. . It is a spot TV and radio resource for Interpublic’s Magna Global Trading. . .8 -10. .Y. . Beaven replaced Carolyn Bivens who left in June 2005. . . . . . Campbell Mithun. Ninth St. . . . . . .S.S. . He had been exec VP. . . . . .$296. . . . . . . . . . Wahlstrom Group and PicTV. . . in late 2005. . . . . . . $510 million in 2005. . . . . . . 07054-1295 / Phone: (973) 331-8316 / Fax: (973) 263-4113 / URL: www.9 $188. . radio. .6 $348. which largely handles DRTV.S. . . . . . .S. exec VP-director of business development. He had been Initiative North America’s chief strategic officer. . . . . CEO Headquarters: Torre Lazur McCann Healthcare Worldwide / 20 Waterview Blvd. . . . . . . . in 2006 it picked up Gateway. . . . Beaven. . . according to Recma. . . . .$360. .7 3. In 2005. Larry Orell became COO and Amanda Ploughman. . Ste. . Initiative lost one of its biggest clients. . . .S. . . . He had been exec VP-managing director at Publicis Groupe’s MediaVest. . . both New Jersey. but operates autonomously within Interpublic. . . . Lionsgate and CBS Corp. .. . Minn. Mike Tunnicliffe became global client and network development director in February 2006. . . . . .J. . Initiative also has a joint venture with Draft called ID Media. Among management changes. . Revenues are estimates based on projected billings from Recma.815 -78. . . .180 Offices 2006 U. . .$656. . . . In March 2006. . . . .com ID Media Agency totals Employees 2006 U. .com Torre Lazur McCann Healthcare Worldwide Agency totals Employees 2006 2005 % chg U. . . . .600. . . . . . . . . . . N. . . Initiative is one of three Interpublic units identified as having declining revenue. . . . . . . . .200 2. . . . . Lowe and The Works suffered a collective decline of $83 million worldwide. . . . . component of McCann Healthcare Worldwide (MHWW) which has 77 offices worldwide (16 in the U. . . Then in April 2006.S. .0 Non-U. Mr. . .0 Non-U. . Top Executive: Marci Piasecki. . . . Tim Spengler in September 2006 became chief activation officer. .$169.2 -1. . . . Newspaper Services of America. . . . . . a new post.1 U.0 SPONSORED BY . . . . Chicago. . . . Top Executive: Lynn Fantom. . . Janet Fitzpatrick became chief strategic officer. . . . . which operates 93 offices in 58 countries on six continents. . . Minneapolis. . . . . . Initiative returns from Media First and Media Partnership amounted to about $496 million total in billings in 2006 vs. . . . . . . .0 Offices 2006 2005 % chg U. . . . . . . . . . . . .0 Notes: Cash Plus changed its name to Compass Point Media in September 2006. . .$356. . . blogs and broadband video. .0 $315. . . San Diego.9 $181.6 $664. . . She had been VP-director for global marketing at Motorola. . . .S. . ID was founded in 2002 as a joint venture of Draft and Initiative Media. . In May 2006. . . . . . .1 1 0. . . . as well as other agencies and clients. Initiative Innovations. . .S. . . . Initiative formed Initiative Entertainment to service the newly won CBS account. . . but also for print.S. . . . . . national broadcast. . . . . . . . . . . . . . . . . in June 2006. . . . Torre Lazur was founded in 1979. . .0 Notes: Torre Lazur is the major U. . . 55402 / Phone: (612) 347-6900 / Fax: (612) 3476969 / URL: www. . . . 2400. . Outdoor Services.2 Non-U. . . . . . . which is involved in barter-based media strategies. . . .$186. . . . . ID has a fast-growing online media group in which more than 40% of its business is in search and RSS. . . . .807 2. .cashplusmedia. . . a new position. 10010 / Phone: (917) 265-2000 / Fax: (917) 265-2900 / URL: www. . . . .17 17 0. . Stone & Briggs Advertising in Madison. . co-op mail.3 2005 159 2005 3 % chg 13. . Compass Point also buys media for local agencies.. . . . buying and analysis services largely for DRTV. . . Compass Point Media Agency totals Employees 2006 2005 % chg U. . having recently agreed to execute media schedules for select clients of Lindsay. . . . . . it launched its product-placement division. . . .5 Non-U. . . . . with both reporting to Mr. .167 142 17. . . . . . . 23rd St.2. . Media First. . Initiative.205 -100. . . . .8 Notes: Initiative Media. .S.S. . . . .S. . . . . . and online media from its three offices. . . . Wisc.0 Employees 2006 2005 % chg Worldwide . . . . . . . . .S.0 Offices 2006 2005 % chg Worldwide . . . is a media specialist company that includes Initiative. . .76 79 -3.S.5 -6. . . .. . Los Angeles and its headquarters. . .48 48 0. Parsippany. 8th Fl.idmediaww. . . . . CEO Headquarters: Compass Point Media / 222 S. . . .51 53 -3. 3rd Fl. ..com Top Executive: Alec Gerster. . . An asterisk (*) indicates figures are Ad Age estimates. . . . 06854 / Phone: (203) 855-6711 / Fax: / URL: www. . . . . .S. . . . . . .3 U. New York. . The unit oversees integration of new media (broadband. Based in Downers Grove. . chmn & CEO Headquarters: Newspaper Services of America / 3025 Highland Pkwy. . .1 2 -50. . . . . . . ..0 U. .mediapartnership. . . . . a new position. Mary Gerzema became president in February 2006 of Universal McCann’s U. . Downers Grove. but gained its own P&L statement in 2006 and hence. . . . . . . replacing Allan Medforth. and secondarily it is involved in newspaper services. . . . Revenues are estimates based on billings projections by Recma. . . . NSA was founded in 1991. Revenues are estimates based on projected billings from Recma. .3 3 0. . . . . . . . . . Its primary activity is media services. and a staff of 307. New York. .2. .Y.mediafirst. .S.307 322 -4. . . a role that probes ways to reach consumers amid increasing media fragmentation. . . . outdoor and barter. . . . . . . . . . .com Media Partnership Agency totals Employees 2006 2005 % chg U. . pres & CEO Headquarters: Media First International / 205 Lexington Ave. . . .9 Employees 2006 2005 % chg Worldwide . and Alliance Media. . . .0 Notes: Newspaper Services of America is a newspaper planning and buying unit.nsamedia. . IL 60515 / Phone: (630) 729-2100 / Fax: (630) 241-9185 / URL: www. .. . .0 Non-U. . . .9 $294. . . . .S. . .S. . . . . .S. . . Wayne Fletcher became Universal McCann’s first global head of communications planning in January 2006. . . . .160 3. . . . . Morgan had been CEO of Mediaedge:cia’s Asia-Pacific operations. . . . .589 658 -10. . . in charge as U. East wing. . . . . . . .S. It was purchased in June 2002 by Interpublic. . . 700. Among management changes. . . Conn. .universalmccann.0 Notes: Media First International is a media specialist company. . . Revenues are estimates based on billings projections by Recma.$126. . .Y. .0 Notes: Media Partnership is a specialist marketing and media firm involved in media and promotion. .0 Notes: Universal McCann is a media specialist company with 72 offices worldwide and 3.6 Offices 2006 2005 % chg Worldwide .S.1 1 0. . However. . . . Top Executive: Nick Brien. . . . . 10016 / Phone: (212) 686-3342 / Fax: (212) 779-4496 / URL: www. The company reports through Initiative. . .7 Offices 2006 2005 % chg U. . . He came from Carat Deepblue. . . . . . . . . At Universal McCann since 2003. it has offices in Marietta. . . . former ITV sales executive Graham Duff was named president of Europe. . . . . . . . . David Morgan in July 2006 became president of Universal McCann’s Asia-Pacific operations.7 Offices 2006 2005 % chg U. . . . . . who left the unit six months earlier. . . . . VOD etc. a European strategy unit. The company became the global branded media services arm of McCann Worldgroup in 1999. . . . 5th Fl. . . .410 -7.571 2. . . . . . . . . sr VP & mg dir Headquarters: Media Partnership / 800 Connecticut Ave. . . . . NSA offers services through three divisions: NSA Media. New York. Gerzema manages UM’s major offices of New York. . Amer. . . . . wireless. . .8 $167.. . . . she had been communications director of the New York office prior to her promotion. . . . . . .7 -0. Ste.. Mr. . . . .0 2. . . . . . . . . . . . . . . . operations. ww CEO / Richard Beaven.752 -6. . . .$299. . . . . . . . . . . . .160 employees. . . . . . Middle East and Africa. . N. . . .S. . . it continues to collaborate and partner with Worldgroup agencies while maintaining financial.2 2 0. . .3 3. .S.0 U. . . Strategic Print Marketing.69 69 0. . SPONSORED BY . . .1 $126. a senior VP of UM Interactive. . . . . . . . 2007 | Advertising Age |51 DATACENTER 2007 AGENCY PROFILES YEARBOOK Top Executive: Bob Shamberg. . . . . . . . independence from McCann Worldgroup. . . Ga. N. . . . .). . .com Universal McCann Worldwide* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . .S. . . . .. . CEO Headquarters: Universal McCann Worldwide / 622 Third Ave.com Media First International Agency totals Employees 2006 2005 % chg U. . . .initiative. . . . . .S. . Ms. . . . . . Ill.$173. . . . . . . NY 10017 / Phone: (212) 605-7000 / Fax: (212) 605-7200 / URL: www. . Universal McCann created one unit out of its online and emerging media operations in March 2006 and put David Cohen. Top Executive: Matt Thornbrough. . . . CEO-N. .72 72 0. . Headquarters: Initiative / One Dag Hammarskjold Plaza. . . . .S. . . . . . .5 Non-U. .S. Top Executive: Ed Weiner. . . . . . . 10017 / Phone: (646) 865-2000 / Fax: (646) 865-3728 / URL: www. . . Additionally.S.3. .28 30 -6. . Norfolk. . . director of digital communications.8 Offices 2006 2005 % chg U. . ..April 30. . .. . .5 Non-U. . . . . . . . . .com Newspaper Services of America Agency totals Employees 2006 2005 % chg U. . . . . Outdoor Services and Wahlstrom Group (Yellow Pages) are part of the NSA family of companies. . . . . . managerial and operational independence. . Los Angeles and San Francisco. . . . . . April 30, 2007 | Advertising Age |52 DATACENTER Interpublic PR* 2007 AGENCY PROFILES YEARBOOK an exclusive affiliation agreement in late 2006 with Grape PR & Consulting Co., a Seoul PR agency employing 25. Top Executive: Fred Cook, pres & CEO Headquarters: Golin/Harris / 111 E. Wacker Dr., Chicago, Ill. 60604 / Phone: (312) 729-4000 / Fax: (312) 729-4010 / URL: www.golinharris.com PUBLIC RELATIONS AGENCIES Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . .$493.8 $474.1 4.2 U.S. . . . . . . . . . . . . . . . . . . . . . . . .$382.6 $354.1 8.0 Non-U.S. . . . . . . . . . . . . . . . . . . . .$111.2 $120.0 -7.3 Notes: Interpublic PR is an Ad Age construct and represents the estimated totals of Interpublic’s public relations operations. MWW Group Agency totals Employees 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . . . . .250 200 25.0 U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .246 200 23.0 Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .4 0 NA Offices 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . . . . . .11 8 37.5 U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 8 25.0 Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1 0 NA Notes: MWW Group is a PR agency specializing in consumer marketing, corporate communications, investor relations, public affairs and government relations, and healthcare. MWW has 11 full-service offices, including the 2006 addition of Dallas and Irvine, Calif. MWW’s client base is from the consumer, professional services and industrial sectors. The agency was founded in 1986. Top Executive: Michael W. Kempner, pres & CEO Headquarters: MWW Group / One Meadowlands Plaza, East Rutherford, N.J. 07073 / Phone: (201) 507-9500 / Fax: (201) 507-0092 / URL: www.mww.com BNC Agency totals Employees 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .88 120 -26.7 Offices 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0 Notes: BNC is a marketing communications company operating in the entertainment, sports and lifestyle/pop culture arena. The unit has offices in Los Angeles and New York. Joseph T. Assad in early 2006 became senior VP-general manager, replacing Doug Scott, who left the agency. Mr. Assad had been VP at the New York office. Top Executive: Michael Nyman, chmn & CEO Headquarters: BNC / 8687 Melrose Ave., 8th Fl., Los Angeles, Calif. 90069 / Phone: (310) 854-4800 / Fax: (310) 854-4848 / URL: www.bncpr.com DeVries Public Relations Agency totals Employees 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .96 103 -6.8 Offices 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0 Notes: DeVries Public Relations, a consumer marketing PR specialist, was acquired in late 2001 by Interpublic. Top Executive: Jim Allman, CEO Headquarters: DeVries Public Relations / 30 E. 60th St., New York, N.Y. 10022 / Phone: (212) 891-0400 / Fax: (212) 644-0291 / URL: www.devries-pr.com Weber Shandwick Agency totals Offices 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 NA NA Notes: Weber Shandwick, a PR agency, operates in 81 owned offices in 39 markets, but its affiliates network balloons its presence to more than 119 offices in 72 markets. During 2006, Weber Shandwick expanded its presence throughout Central and Eastern Europe, adding new offices in Poland, Croatia, and Bosnia and Herzegovina and new affiliate offices in Romania, Slovakia, Slovenia, Serbia and Montenegro, Latvia, Lithuania, and Estonia. The agency also signed on an affiliate in Iceland and opened a Miami unit in 2006. The agency is a merger of Weber Group, founded in Cambridge, Mass., in 1987, and Shandwick International, founded in London in 1974, and BSMG Worldwide, which merged into Weber Shandwick in 2001. BSMG traces its linage to 1921. Top Executive: Jack Leslie, chmn Headquarters: Weber Shandwick / 640 Fifth Ave., New York, N.Y. 10019-6102 / Phone: (212) 445-8000 / Fax: (212) 445-8013 / URL: www.webershandwick.com Golin/Harris Agency totals Employees 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . . . . .550 490 12.2 U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .360 220 63.6 Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .190 270 -29.6 Offices 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . . . . . .30 31 -3.2 U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 13 0.0 Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .17 18 -5.6 Notes: Golin/Harris is an international PR agency based in Chicago. It has offices in 13 U.S. cities and 17 cities outside the U.S. The firm struck An asterisk (*) indicates figures are Ad Age estimates. SPONSORED BY April 30, 2007 | Advertising Age |53 DATACENTER 2007 AGENCY PROFILES YEARBOOK Mini brand the past six years. The reason: DaimlerChrysler’s Mercedes Group appointed Jung von Matt as its new German agency, replacing Springer & Jacoby, Hamburg, which held the Mercedes-Benz account in Germany for 16 years. It was not the first time that Jung von Matt ousted a long-time car client. Before working for BMW Group, the agency handled VW’s Audi and later fired it. All told, Jung von Matt grabbed 11 new clients in 2006 and lost four. Its main clients are Deutsche Post (or post:net), Nintendo, travel company TUI, and discounter Saturn. In the past 15 years, Jung von Matt has become a holding of 12 agencies that include eight traditional shops and agencies for corporate/design, new media, online, event PR and media specialization. Top executive: Holger Jung, dir Headquarters: Jung von Matt / Glashuettenstrasse 38, Hamburg, Germany 20357 / Phone: 49-40-4321-0 / Fax: 49-40-4321-1000 / URL: www.jvm.de 17 George P. Johnson Co. Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . .$213.2 $203.0 5.0 U.S. . . . . . . . . . . . . . . . . . . . . . . . .$159.2 $142.4 11.8 Non-U.S. . . . . . . . . . . . . . . . . . . . . .$54.0 $60.6 -11.0 Employees 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . . .1,319 1,206 9.4 U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .817 746 9.5 Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .502 460 9.1 Offices 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . . . . . .20 14 42.9 U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 4 25.0 Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .15 10 50.0 Notes: George P. Johnson Co. is an integrated event marketer operating largely in automotive and information technology industries. GPJ provides integrated event marketing strategy, creative, data and execution services through 20 global offices: event marketing services and full-scale production facilities in Auburn Hills, Mich., Torrance, Calif., Stuttgart, Germany, and Sydney, Australia; and event marketing services offices in Boston, San Francisco, London, Stuttgart, Tokyo, Beijing, Shanghai, Singapore, Seoul and Bangalore, India. GPJ builds a strategic event portfolio for clients by integrating event strategy and selection, design, event management and measurement. In June 2006, the company formed Event Management Team, a joint venture with Encore Productions, a Las Vegas-based full-service meetings and entertainment production and audio visual equipment rental company. The venture is led by Ed Sypek, VP-operations at GPJ, and Phillip Cooper, Encore CEO. The collaboration formalizes a long-standing strategic partnership between the two companies. GPJ was founded in 1914 as a flag and decoration company. Top executive: Robert G. Vallee Jr., CEO Headquarters: George P. Johnson Co ./ 3600 Giddings Rd., Auburn Hills, Mich. 48326 / Phone: (248) 475-2500 / Fax: (248) 475-2325 / URL: www.gpj.com 19 LBI International Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . .$212.4 $184.1 15.3 U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$40.0 $35.0 14.3 Non-U.S. . . . . . . . . . . . . . . . . . . . .$172.4 $149.1 15.6 Employees 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . . .1,301 1,259 3.3 U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .200 180 11.1 Non-U.S. . . . . . . . . . . . . . . . . . . . . .1,101 1,079 2.0 Offices 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . . . . . .20 20 0.0 U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0 Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .19 19 0.0 Notes: LBI International is the name of the digital marketing and technology services company resulting in the July 31, 2006 merger of LB Icon of the Netherlands and Framfab of Sweden. The company has 20 offices in 10 countries. Its agencies include New York-based IconNicholson, DAD and Winsome in Belgium, Framfab in Denmark and Switzerland, IconMedialab in Italy, Escador and Lost Boys in the Netherlands, LBi and Nexus in Spain, LBi in the U.K, Framfab and Starring in Sweden, and Framfab and MetaDesign in Germany. The U.K. claims the largest geographic segment, accounting for almost 37% of revenue; Germany is No. 2 with about 19% of revenue. Company totals, including headcounts, are shown pro forma as if the merger took place Jan. 1, 2005. LBI had $12.5 million in net income in 2006 vs. $8.8 million in 2005. Management is led by Chairman Sven Skarendahl, former chair of Framfab, and CEO Robert Pickering, former CEO at LB Icon. Top executive: Sven Skarendahl, chmn Headquarters: LBI International / Rosenlundsgatan 29A, P.O Box 38078, Stockholm, SE 100 64 / Phone: 46-8-41-00-10-00 / Fax: 46-85223-9009/31-20-460-4502 / URL: www.lbicon.com 50 Jung von Matt Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . . .$87.1 $74.1 17.5 Employees 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . . . . .696 556 20.0 Offices 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . . . . . .14 13 7.0 Notes: Holger Jung, 52, and Remy von Matt, 53, started their Hamburg-headquartered agency Jung von Matt in 1991. Both had been working at Springer & Jacoby. They took along as one of their first clients, car rental agency Sixt, and have been instrumental in elevating it to market leader in Germany. Over the years, the agency has continued to grow steadily in Germany, while expanding to Vienna and Zurich, and last year, to Stockholm. In June 2006, Jung von Matt shocked the German marketing world when it fired its long-time client BMW Group for which the agency handled BMW autos as well as the An asterisk (*) indicates figures are Ad Age estimates. SPONSORED BY April 30, 2007 | Advertising Age |54 DATACENTER IconNicholson 2007 AGENCY PROFILES YEARBOOK allowed us to build the network as we wish, rather than around BA’s suppliers and technology,” Mr. MacLennan told Ad Age in October 2006. Top executive: Jeremy Sinclair, chmn Headquarters: M&C Saatchi / 36 Golden Square, London, W1F 9EE / Phone: 44-20-7543-4500 / Fax: 44-20-7543-4501 / URL: www.mcsaatchi.com INTEGRATED MARKETING AGENCIES Agency totals Revenue ($ in millions) 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$40.0 $35.0 14.3 Employees 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .200 180 11.1 Offices 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0 Notes: IconNicholson is an IT professional services agency founded in 1987. Its services include strategic consulting, user-driven modeling and design, and system development and integration. In August 2006, IconNicholson hired Rohn Jay, a strategic director, supporting the agency’s Midwest client base. Mr. Jay had previously run the interactive unit at Periscope, Minneapolis. Previously, IconNicholson sold off local offices in Washington, San Francisco and St. Louis, largely to management, and in 2005, consolidated operations into its New York office. Top Executive: Tom Nicholson, founder & mg dir Headquarters: IconNicholson / The Puck Building, 8th Fl., 295 Lafayette St., New York, New York 10012 / Phone: (212) 274-0470 / Fax: (212) 274-0380 / URL: www.iconnicholson.com TRADITIONAL AGENCIES M&C Saatchi Agency totals Revenue ($ in millions) 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$6.7 $5.8 14.3 Employees 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .60 23 160.9 Offices 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0 Notes: M&C Saatchi in the U.S. is a consolidation of offices in New York and Los Angeles. The two offices were centralized this February under new North American CEO, Huw Griffith, who had been chief executive at M&C Saatchi in Los Angeles since 2003. Jenifer Willig left the New York office in 2007 as managing director. The LA shop has 40 staffers and clients that include Ketel One, Crystal Cruises, Petco, San Diego Zoo, Tourism Australia and the Getty Museum. The New York shop has 20 staffers serving clients: AIG, The Financial Times, Toto, Royal Bank of Scotland and Silver Jet. Top Executive: Tom Dery, exec chmn; Huw Griffith, CEO Headquarters: M&C Saatchi / 95 Fifth Ave., 5th Fl., New York, N.Y. 10003 / Phone: (212) 655-8000 / Fax: (212) 655-4301 / URL: www.mcsaatchi.com 35 M&C Saatchi Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . .$139.0 $123.3 12.7 U.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$6.7 $5.8 14.3 Non-U.S. . . . . . . . . . . . . . . . . . . . .$132.3 $117.4 12.7 Employees 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . . . . .909 806 12.8 U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .60 23 160.9 Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .849 783 8.4 Offices 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . . . . . .18 18 0.0 U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 2 0.0 Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .16 16 0.0 Notes: Publicly held M&C Saatchi, founded in 1995 by Maurice Saatchi following his departure from the board of international agency network Saatchi & Saatchi, is a network of 18 agencies on four continents. Maurice’s brother and co-investor, Charles Saatchi, exited from M&C in October 2006, selling his 7% stake for about $7 million. Charles had largely been a passive investor, dedicating his time and efforts instead to his modern art collection. Maurice still puts in a full day at the agency. M&C, with two offices in the U.S., in New York and Los Angeles, added M&C Saatchi GAD in Paris in 2005 and a year later entered Berlin when it acquired a majority stake in local agency International GmbH and changed its shingle to M&C Saatchi Berlin. M&C Saatchi is actively marketing itself as a network for the first time after losing its founding and biggest account, British Airways, in October 2005. Its new mantra is “brutal simplicity” in thought, culture and process, says Moray MacLennan, European chairman. Party to that minimalist approach was the launch of its One Word Equity program for clients. Losing BA “forced us to reappraise the place, and it has 39 Marketing Store Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . .$121.4 $108.2 12.3 U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$50.3 $47.4 6.2 Non-U.S. . . . . . . . . . . . . . . . . . . . . .$71.1 $60.8 17.0 Employees 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . . . . .784 718 9.2 U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .236 230 2.6 Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .548 488 12.3 Offices 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . . . . . .14 14 0.0 U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 3 0.0 Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . .11 11 0.0 Notes: Marketing Store, founded in 1986, is a marketing services company that focuses on in-store promotion, including merchandising and point-of-purchase. It is part of the Havi Group. In January 2007, David Bender became CEO replacing Graham Kemp, who retired. Mr. Bender moved over from sibling company Havi Global Solutions. Marketing Store recently created an Hispanic marketing division, Marketing Bodega. The unit is led by John Burn Marante, VP-managing director, An asterisk (*) indicates figures are Ad Age estimates. SPONSORED BY 000.7 $363. . Source Marketing (promotions and events). Havi Group. .11 NA NA Notes: In November 2006.” Specialized Communication Services: Marketing services firms typically hired “to provide a single or a few specific marketing services to regional.055 23. . In July 2006. . up $5. .April 30. MDC’s Zig bought 65% of Hadrian’s Wall Advertising LLC. . . .9 $305. TargetCom (corporate communications.1 16. Fletcher Martin (integrated communications). . research. up 16%-18%. up 26. . . . . . . .4. . . . but draws on Marketing Store’s support services. including advertising and media. .4 million.000. provides marketing services including “design.S. VitroRobertson (ad agency). . . .2 16. . . MDC reported a corporate staff with 37 employees in 2006.000 and MDC Stock Appreciation Rights valued at $104. . a creative shop. . Colle & McVoy (ad agency).S. . . This is accomplished primarily through sophisticated database management and analytical services and through customer care services using eight domestic and two foreign-based customer contact facilities to regional.” Agencies: Allard Johnson (advertising and integrated communications). and also backed a new agency. . MDC had 3. . . . Margeotes Fertitta Powell (ad agency). Customer Relationship Management: The segment. corporate communications. Management bought another 5% in late 2006. . sales promotion. . . Mono Advertising (ad agency and branding). MDC that month folded MFP. Marketing Store has 14 offices worldwide. . including three in China: Shanghai. Yamamoto Moss Mackenzie (branding). Neil Powell. MDC sold its Secured Products International Group (a printer of postage stamps. . . . . Henderson Bas (interactive). Employees: 1. interactive marketing and sales promotion. Pro-Image (publishing services). . factoring out Secure Products. . .5% from 2005. .9 million. Revenue in 2006: $97. for about $27 million.1% stake.1 million). In addition to the preciously noted employees. . . national and global clients.4 million cash in November 2006.3 million. national and global clients”. . Havi now operates in more than 40 countries.G. Bryan Mills Group (financial communications). Margeotes Fertitta Powell (MFP). .408 employees in 2005.85% stake in Bryan Mills valued at who joined Marketing Store in 2005. a Canadian financial communications firm. Bratskeir (marketing and PR). Marketing Store’s parent is Havi Group.6 Non-U. dubbed We Are Gigantic. . .3%) of Source Marketing for $2. . . . . . . . .6 U. . . . database).S. supply chain services. . . . . interactive and corporate communications. The services they provide include advertising. . In addition. . . it purchased the rest (12. . . Veritas Communications (corporate communications). . .7%. . . direct marketing. leaving MDC with 80% of Source. . public relations. Ill. into Kirshenbaum Bond. . . 60148/Phone: (630) 693-1400/Fax: (630) 693-6925/URL: www. Zyman Group (marketing consultancy). . . for $550. direct marketing. . .6 Employees 2006 2005 % chg Worldwide . . . . That sale completed MDC’s transformation into a marketing-communications company. . . . New York. . Revenue in 2006: $84. . ACLC (advertising and integrated communications). market research.S. Ito Partnership (branding). MDC breaks its marketing-communications business into three segments: Strategic Marketing Services: Firms offering “a full integrated complement of marketing communication and consulting services. that gave MDC a 70. . . Hello Design (design). . . ..) Secure Products in 2005 accounted for 647 of MDC’s 4. MDC’s Bryan Mills Group in February 2007 bought 100% of Iradesso Communications Corp. and equipment rental/maintenance services. (MDC’s 2006 and revised 2005 revenue figures on this page exclude Secure Products’ revenue. New York. Integrated Healthcare Communications (healthcare). .000 cash and an 11. . . . tickets. set up by MFP’s chief creative officer.4% or $37. .$423. Lombard.5 million. Northstar Research Partners (research). . MDC’s main research agency. MDC in March 2007 forecast full-year 2007 revenue of $490-$500 million. . MDC bought another 0. . cards and labels) to H.4 16. MDC purchased an additional 20% of Northstar Research Partners. . owns companies that provide infrastructure/logistics management. . consisting of Indiana-based CRM firm Accent Marketing Services. 2007 | Advertising Age |55 DATACENTER 2007 AGENCY PROFILES YEARBOOK acquisition of a majority stake in Zyman Group and $2.com 11 MDC Partners Revenue ($ in millions) 2006 2005 % chg Worldwide . Kirshenbaum Bond & Partners (ad agency). MDC did a series of small deals in 2006: In early February 2006. Zig (ad agency). .tmsw.3% to 93. Capital. Shenzhen and Hong Kong. for $3.6 million (reflecting organic growth of $22. . up 18. in addition to Marketing Store. . leaving MDC with 85% of Source. . .3%. . Computer Composition (pre-press services).055 employees.3 million. Banjo (entertainment marketing). . . direct. Onbrand (branding). One of the company’s ad agencies.1%. . a private company founded in 1974 to provide distribution services to McDonald’s stores in the Chicago area. a private-equity firm. Bruce Mau Design (branding). . The price tag was a fraction of Secure Products’ 2005 revenue ($80. MDC boosted its ownership in Accent Marketing 4. . .1 million relating to changes in accounting for Zig and Mono).$355.19 NA NA Non-U. The unit has its own creative and client service team. . . corporate identity and branding. . Source issued a 15% stake to management. .994 4. . Agencies: Accumark Communications (corporate communications). for $300. ended its run as a standalone shop in April 2007. . . Top executive: David Bender. .7 million in revenue relating to the 2005 SPONSORED BY . .2% of Zig for $18. .982. giving MDC majority ownership of 50. . Chinnici Direct (direct).$67. . 22nd St. .8 $58. $11. . “due primarily to higher volumes from existing clients in part as a result of the opening of three additional customer care centers during 2006 offset by the closure of one customer care center. . . . CEO Headquarters: Marketing Store/701 E. . Crispin Porter & Bogusky (ad agency). . .438. .. Revenue in 2006: $241. . . Employees: 537.” Employees: 2. media relations. . design and branding.2 Offices 2006 2005 % chg Worldwide . Later that month.I. In November 2006. . . retain and develop each client’s customer base. . .30 NA NA U. . . . . . . development and implementation of a complete customer service and direct marketing initiative intended to acquire.1 million or 5. including its promotion operations (for games and competitions) and consumer products divisions. . . . . represented about 13% of MDC revenue. . .S. . . . MDC reported Crispin Porter’s revenue at $86. . . as the agency’s operating income climbed to $15. founded in 1987 as a subsidiary of Saatchi & Saatchi.4 $54. . . respectively. . . . who left the marketer in January 2007 after a 20-month stint.598 378 58. Jeff McClelland became the agency’s first CEO in November 2005. . MDC previously had used the equity method of accounting for its stakes in those firms. did not have an immediate impact on the high-profile VW business at Crispin. . . . Kerri Martin. . . . . no additional compensation is expected to be paid. . . . . MDC said it didn’t expect to restate any financial statements for prior periods. CEO Headquarters: Cliff Freeman & Partners / 375 Hudson St. among others. Volkswagen of America and Burger King. . to whom she directed the $350 million account from Havas’ Arnold.000." The company added: "Current executive officers and directors who had oversight responsibility for the stock option granting process and who received and exercised misdated options have agreed to reimburse the company in an amount equal to the difference between the exercise price paid and the exercise price that would have been paid to the company had the proper grant dates been used. Nadal. . . 14% from Canada and 2% from elsewhere. . . . .” MDC added in its March 2007 10-K: “Based on current earnings levels. M5R 2E3 / Phone: (416) 960-9000 / Fax: (416) 960-9555 / URL: www.S. . . Ont. . . The company's current options grant processes do not follow this practice. . The agency.com about $700.mdcpartners. .$86.Y. . part of MDC's effort to expand its digital offerings. . . . .2% of Bryan Mills. 10014 / Phone: (212) 463-3200 / Fax: (212) 463-3225 / URL: www. . Sprint. In 2006. . MDC owned 71. . There was no finding of intentional wrongdoing by any current executive officer or director of the company. . .0 $14.$12.com Crispin Porter & Bogusky* Agency totals Revenue ($ in millions) 2006 2005 % chg U.7 57. . . . . In 2004.0 -14. MDC’s ten largest clients (by revenue) accounted for 39%. .0 Notes: Crispin Porter & Bogusky is a full-service agency based in Miami.3 Offices 2006 2005 % chg U. under an agreement. 35% and 34% of 2006.0 Offices 2006 2005 % chg U. . . . . . .7 million in 2005. Headquarters: 950 Third Ave. account. up a stunning 58% from revenue of $54. .0 Notes: Cliff Freeman & Partners. In December 2006. . up to 94% in 2010 and up to 100% in 2012. . .9 Non-U. MDC fully consolidated Crispin Porter in its financials as of September 2004 even though it only owns a 49% stake. . . .mdc-partners. chmn & chief creative officer. MDC could increase that stake to 60% in 2007. .S. . . . . where it began. . . . Sprint accounted for about 15. . . . but MDC said in its March 2006 10-K: “Based on current earnings levels. . . . .8 2 300. the exercise prices for stock options were routinely lower than the market prices of the company’s stock on the dates on which these grants were formally approved. .” MDC in fourth quarter 2006 recorded an impairment charge of $800. . . No client accounted for 10% or more of revenue in 2005. . .000 on its investment in the agency. in 1999 was sold to Cliff Freeman. . . . The options review noted: “From 1996 through early 2004. . Shortly after the agency walked. .S. 2007 | Advertising Age |56 DATACENTER 2007 AGENCY PROFILES YEARBOOK U.clifffreeman. . Crispin Porter in 2006 opened a branch An asterisk (*) indicates figures are Ad Age estimates. and New York. . .590 376 56. . . At year end 2006. . . .S. . ." MDC in April 2007 hired Brandon Berger as director of digital innovation. MDC has dual headquarters in Toronto. .1 million from $11. . . . . . .. Mr. New York 10014 / (646) 429-1800 / URL: www. . . . . .3 2 50. . . . agency chairman-chief creative officer. the additional consideration is nil. . The agency’s sellers had a chance for additional pay after two years if the agency met earnings targets. SPONSORED BY .1 1 0..S. MDC revealed findings of a board review of past stock-option grants.com TRADITIONAL AGENCIES Cliff Freeman & Partners* Agency totals Revenue ($ in millions) 2006 2005 % chg U.. . . . . MDC as of year-end 2006 owned 49% of Crispin Porter. The company’s practice was to have the exercise price correspond to the date in the preceding month on which the market price of the company's stock was at the monthly low. . . The abrupt departure of Volkswagen of America’s director of brand innovation. . . MDC as of year-end 2006 was consolidating the results of all agencies except two for which it still used the equity method: Cliff Freeman (19. . .5% of revenue. . . 5th Fl.S. . . . Jeff McClelland. . . Toronto. .4 million. Crispin Porter in March 2007 abruptly resigned the Miller Brewing Co. N. .S. . .. . .4 million in 2006. a Miller insider said that if Crispin had stayed on. . . MDC’s top clients in 2006 included Sprint and two key Crispin Porter clients. . meaning it reported a share of income equal to its ownership stake. . chmn & CEO Headquarters: MDC Partners/45 Hazelton Ave. . . . MDC consolidated financial reporting for three firms (Accumark.April 30. .9% stake) and Fuse (20%). it generated 84% of revenue from the U. via a vendor relationship with IBM.9% stake to MDC in March 2004. Mono. . . . . New York. ending a troubled relationship. . . . Top Executive: Cliff Freeman. Zig). . up to 77% in 2008. . 2005 and 2004 revenue. . .2 U. it was “inevitable” that the brewer would have begun a review on its mainstay Lite brand within a month. .9 Employees 2006 2005 % chg Worldwide . . . . Berger was a former digital executive at WPP's Ogilvy. . a traditional ad agency. . . . . Top executive: Miles S. . MDC adjusted past option grants for which exercise price didn’t match market price on date of grant approval so that exercise price was now the same as market price on date of approval. . . In both 2006 and 2005. . . .. . sold a 19. MDC had an option to buy the rest in 2007. . . . . . .S. . . . . . . . . Top Executive: Andy Fletcher. . . is a traditional agency. . .9% owned by MDC. . . . . 30303 / Phone: (404) 221-1188 / Fax: (404) 223-1136 / URL: www. . . . PR agency Lime. In March 2006.$3. . .0 Notes: Mono was founded in February 2004 by ex-Carmichael Lynch executive James Scott. . . . . . . . . . . Top Executive: Charles K. . naming Aaron Reitkopf in August 2006 as group president. . . .. 68% owned by MDC.1 1 0.1 Employees 2006 2005 % chg U. . . . . . . .0 Offices 2006 2005 % chg U. . . . . 2006. . . MacKenzie. . . . . . co-chmn Headquarters: Kirshenbaum Bond & Partners / 160 Varick St. . Colo. . . . . . .$6. . .1 2 -50. . environmental design and identity systems. . . . .4 5. SunCom. .74 NA NA Offices 2006 2005 % chg U. two Minneapolis agencies that together market themselves as a brand agency. S. .S. . . . . . . . MDC. .S.fletchermartin. . founded in 1997 and part of MDC since 2000. . .8 Offices 2006 2005 % chg U. Ga. . . . . . packaging. . Top Executive: John Vitro & John Robertson. . . . .4 $6. . . . . Ste. . . . Atlanta. San Diego. . Lime bought Jericho Communications. . . . . . .S. . . . and two former Fallon staffers. . . . chief creative officer. . . ptnrs & co-creative dirs Headquarters: VitroRobertson / 625 Broadway. positioning. . . . . . . .0 0. . Fla. . . . from president. . . . . . .$50. . .S. .1 57. . . . . . . . . chmn Headquarters: Crispin Porter & Bogusky / 3390 Mary St. . . . . Only a few members of MFP’s staff will joing KB&P.com Fletcher Martin Agency totals Revenue ($ in millions) 2006 2005 % chg U. 33133 / Phone: (305) 859-2070 / Fax: (305) 854-3419 / URL: www. .. . . . is VitroRobertson* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . brought to the merger a specializa- An asterisk (*) indicates figures are Ad Age estimates. . . . .kb. . . KB&P made a major management change in 2006. . . . . . .) Media Kitchen revenue. 4th Fl. . . pres & CEO Headquarters: Fletcher Martin / 303 Peachtree Center Ave. . . . MDC reported a charge to operations of $2. . . .S. . . . . . . . . . 625. . . . . . has an option to gain full ownership in 2011. . . . . .0 Notes: Kirshenbaum Bond & Partners is set to gain a few key clients of MDC sibling Margeotes Fertitta Powell with the imminent dissolving of MFP into Kirshenbaum. . . . . . . . SPONSORED BY . . .70 70 0. . . .vitrorobertson. . . .54 28 92. . .S. Michael Hart and Chris Lange.1 1 0.S.S. MDC has an option to acquire the rest of the agency in 2007. . . . . . . . . . . . .S. . . . . Minn. which bought its stake in July 2004 for $7. . which has an option to buy up to 100% of the shop in 2008. . . .. . . . . . . mg ptnr & co-founder Headquarters: Mono / 2902 Garfield Ave. . . . . . and media specialist shop Media Kitchen. .com Kirshenbaum Bond & Partners* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . .6 million for lease termination and leasehold writeoffs related to an agency that “closed an office on the West Coast” in August 2006.2 $47. . . . . . YM was acquired in October 2006. . . .cpbgroup. Miami. . . . . involved in logo design. . . . . . . . . . . . The agency is 49. . . . . . . . . .6 million. . .S. .9 Offices 2006 2005 % chg U. . .9 Employees 2006 2005 % chg U.4 0. . . . . . MDC has an option to extend its ownership in Crispin to 60% in 2007. . . . . .April 30.Y.. . estimated at $10 million. . . . .5 NA NA Employees 2006 2005 % chg U. . .com Yamamoto Moss Mackenzie Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . . . 2007 | Advertising Age |57 DATACENTER 2007 AGENCY PROFILES YEARBOOK not included in the Kirshenbaum Bond total. . . . . . . 92101-5403 / Phone: (619) 234-0408 / Fax: (619) 234-4015 / URL: www. New York. . .com Mono Agency totals Revenue ($ in millions) 2006 2005 % chg U. . particularly the losses of Godiva Chocolates. . New York. In 2006. . . .S. . . . .1 NA NA Notes: VitroRobertson.S. . . CEO George Fertitta is leaving the agency he helped found in 1973. . is 60% owned by MDC Partners. . . . . . . MFP’s Neil Powell. . N. . . . . . Top Executive: Jon Bond & Richard Kirshenbaum. .0 Notes: Fletcher Martin is a traditional agency with sequences in business-to-business and financial services.com in Boulder. . . Kirshenbaum Bond is based in New York and operates interactive unit Dotglu. . . . . . . . occurring shortly after Rob Feakins left the agency as executive creative director and vice chairman at mid-year to become president. . . Top Executive: James Scott. . . . McGraw-Hill and Regent (Radisson hotels) in 2006. . . . shifting a large part of its creative operations from Miami.20 NA NA Offices 2006 2005 % chg U. . Client defections have hurt MFP in recent years. Calif. .. . . . . 10013 / Phone: (212) 633-0080 / Fax: (212) 633-1711 / URL: www. .1 $5. . .1 1 0.0 Employees 2006 2005 % chg U. . . founded in 1987. . Porter. launched his own agency under the auspices of MDC and was expected to claim some of the MFP client list as well. . . . . Minneapolis. .0 Notes: Yamamoto Moss Mackenzie is the result of the merging of Yamamoto-Moss and Mackenzie. . . . . . . . . It is 85% owned by MDC.mono-1. a new post. Kirshenbaum Bond closed its San Francisco service office effective July 31.S. . specializing in marketing strategy. Kirshenbaum Bond. . . . . 55408 / Phone: (612) 822-4135 / Fax: (612) 822-4136 / URL: www. . . . .$8. . .$8. (In its March 2007 10-K. . . . Kirshenbaum Bond started WhiteSpace. .0 $8.251 213 17.0 Employees 2006 2005 % chg U. . . . . . . chief creative officer for Publicis USA in New York. . . . naming. .S. . . . . . . . . . . . Minneapolis. . .9 $67. . Zyman had its headquarters in Atlanta and. . . . . . . Minneapolis. . healthcare. . . . . . . . . . . . .2006 2005 % chg Worldwide . .7 NA NA U.6 million. .$4. .accentonline. . . . shop. . . . . . . Ind. . . .3 Offices 2006 2005 % chg Worldwide . . . . . .com TargetCom* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . . . . . . . . .0 U. . . Ore. . . . . . . 2007. It is 65% owned by MDC. and "based on Zyman Group's expected performance for the twelve months ended June 30. . . . Minn. . . .6 Non-U. executive Sergio Zyman. . .52 42 23. Accent Marketing largely is a customer services company handling in-bound customer services by offering back-in support for clients like Sprint. Westport. . . .596 1. . . .3 26. . . . . .7 NA NA Employees .0 Employees 2006 2005 % chg U. . London. . . . Jeffersonville.. .com Zyman Group* Agency totals Revenue ($ in millions) 2006 2005 % chg U. eliminating its Portland. . . .1 1 0. . . . . . . . . . . . . . . . MDC boosted its ownership to 93. .targetcom.5 -23. . . . . . . . . . . . .S. . . pres Headquarters: Accent Marketing Services / 400 Missouri Ave. . . a marketing consultancy run by one-time Coca-Cola Co. . . . .3 U.904 52. .. . . .0 NA NA Employees 2006 2005 % chg U. . . . .5% this year. . . . . . 169. . . Toronto.MDC owns 80% of Source. . . . . . . . . . . . .1 $15. . . . . . . . . . . . added a design-oriented specialty that focuses on creative. . . . . .$14. . . . . .4 $60. 350. CEO Headquarters: Source Marketing / 15 Ketchum St. . . . . . . M5V 1E7 / Phone: (416) 977-6660 / Fax: (416) 977-2226 / URL: www. Top Executive: Nora Ligurotis. . . .8 Non-U. . .$84. .S.0 Notes: TargetCom is an integrated marketing agency specializing in direct marketing. . retention efforts and customer billings queries. . . pres Headquarters: TargetCom / 444 N. . . . .S. .0 Notes: Accent Marketing Services is an integrated marketing agency involved in CRM. .0 Notes: Source Marketing is an integrated marketing agency specializing in trade marketing. .10 8 25. . . . ..912 1. Top Executive: Kevin Foley. . . . . . . . .$13. 60611 / Phone: (312) 822-1100 / Fax: (312) 822-9628 / URL: www. . . . Waterford Park.S. . . . . . . . . . .S. . . .25 25 0. . . . . . . . . . . . . . . . . . . .S. . . . Ste. . as managing principal and co-lead of Zyman's multicultural Henderson Bas Notes: Henderson Bas is largely an interactive agency with a direct marketing component. . pres & CEO Headquarters: Yamamoto Moss Mackenzie / 505 N. . .S. . . . .$71. . . . . .0 Non-U. .9 U. . . . . . . . . . Miami. . . . . . . Top Executive: Dawna Henderson. It became part of MDC in 2000 and is fully owned by MDC.S. . . . . .2.900 36. . Michigan Ave. . . . . . among the clients for which it manages loyalty projects. . . . . . . . . . . . . . . . . . .. . 55441 / Phone: (763) 417-7300 / Fax: (763) 417-7301 / URL: www.2. . . . Ont. . . . . . . It has an option to extend that ownership to 99. 47130 / Phone: (812) 206-6200 / Fax: (812) 2066201 / URL: www. branding and strategy to the merged unit. as of March 2007. .3 5. . . . .S. . The agency opened an office in San Francisco in early 2006. 2007 | Advertising Age |58 DATACENTER 2007 AGENCY PROFILES YEARBOOK Source Marketing Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . Yamamoto Moss. . . . technology and retail. . . . . . . . . . .mackenziemarketing. . .0 Offices 2006 2005 % chg U. .0 -6.8 Offices 2006 2005 % chg U. . . . . .source-marketing.com An asterisk (*) indicates figures are Ad Age estimates. . . 27th Fl. . . . . . Top Executive: Derek Correia. . . . . . . . .$46. . . Conn. . . . . . . . . But Zyman failed to meet required targets for the 12 months ended June 2006. . . . . W. . . pres & mg ptnr Headquarters: Henderson Bas / 479 Wellington St. . . . 06880 / Phone: (203) 291-4000 / Fax: (203) 291-4011 / URL: www. . . . . . . . . . . founded in 1979 by principals Hideki Yamamoto and Miranda Moss. became part of MDC in 2005 when the holding company bought 62% of the firm for $64. . . . . .2 2 0. . . . . .316 4 NA Offices 2006 2005 % chg Worldwide . . . . . operations for Alea Group Holdings Ltd. . . .. .S. which has an option to increase that percentage to 100% by the end of 2007. . . . . .April 30. .S. . .com INTEGRATED MARKETING AGENCIES Accent Marketing Services Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . Ill. . . . . . . .3% of the agency. . Top Executive: Andrew Mackenzie. .1 $67. . . . . . . . . SPONSORED BY . . . . . . . . .12 10 20. .3 2 50.S. . . . . . .2 NA NA Notes: Zyman Group. a former chairman-CEO of Hispanic shop Bravo Group.S. . . . . . . . Chicago. Hwy. . . Mark Jones as chief operating officer. local and field programming and trade/co-marketing among its promotional services. such financial targets are not expected to be met. Yamamoto Moss Mackenzie in April 2007 hired J. . . a new post.com tion in financial services. . .theniceagency. .S. . . . Zyman in March 2007 named Gary Bassell.. . . . Mexico City and New York. . . . . .S. . ." MDC said in its March 2007 10-K. "offices or satellites" in Chicago. .S. Ste. He had been head of U. .5 NA NA Non-U. .7% in 2006 by buying an additional 4. . 107. . . . . Zyman could have received an additional payout up to $12 million if Zyman met "specified financial targets" for the 12 month periods ending June 2006 and June 2007. . . . In April 2002 it consolidated its operations into its Toronto office. . . . . . . . . media buying and TV production. . . . .com MEDIA SPECIALIST AGENCIES Media Kitchen Notes: Media Kitchen began as the unbundled media unit of Kirshenbaum Bond but is increasingly becoming a media-neutral company involved in brand strategy. . . Lowenthal had previously been media director of Bartle Bogle Hegarty. London. .1.5 U. . . . . . . based in Miami. . . including youth. . London.com TRADITIONAL AGENCIES The Gate Agency totals Revenue ($ in millions) 2006 2005 % chg U.$12. . .$167. . . . . . . . . Shanghai. Top Executive: Barry Lowenthal. . . . . . . about a third is traditional advertising. .$196.8 8 0. . . Formerly known as Citigate Albert Frank..500 clients and employing 1. . . . . 2007 | Advertising Age |59 DATACENTER 2007 AGENCY PROFILES YEARBOOK TRADITIONAL AGENCIES Media Consulta USA Top Executive: Walter G. The Gate rebranded in May 2005. . . .S. . Top Executive: Sergio Zyman. .5 $152. . . . .800 1.5 $125. . . . mg ptnr & pres Headquarters: Media Kitchen / 160 Varrick St. . . . . . . . . . . . . . .7 Notes: Media Square is a publicly held community of marketing services and marketing communications companies. .S. . . . . . . . . . . . . . . European revenue rose 12. . . chmn Headquarters: Zyman Group / 950 East Paces Ferry Rd. . . . . entity is the network office for The Gate. . . .0 Non-U. the Far East. . Prior-year figures were adjusted to reflect Media Square’s shift from a fiscal closing in October 2005 (for fiscal 2006) to February 2007. . . . . . . . discounter Lidl and public relations for Vodafone. . .mediakitchen.0 U. . . Berlin. . . . . . .Y. . . Berlin. . . . . . . . . . Mr. but Media Consulta has not revealed details about the new agency. . . . . . U. with M. . . . . 11432 practice.T.1 1 0. . . . . .S.K. . . grp fin dir Headquarters: Media Square / 14 Carlisle St. . . . . . .8 Employees 2006 2005 % chg Worldwide . . founded in 1993. . .. . . . .6% in 2008 and up to 93. . Revenue tallies in this report are Ad Age estimates based on first-half interim results and management’s analysis of expectations in the second half. . research.1 76. . . . . Atlanta. was founded in 2000 to tap into the then booming e-market. .1. Woolmington left in December 2005 to co-run the new agency.2 10. . . . with a network of owned-offices and associates that cover the 27 EU countries as well as 22 other countries. . . . The majority of MC’s work is public relations and event marketing. . SPONSORED BY . .50 49 2. .49 48 2.9 47. advertising. . . . . . . . . . . . . .1 Employees 2006 2005 % chg Worldwide . Naked in New York. . . . .5 $7. an integrated advertising agency network with offices in New York.uk 27 Media Consulta Revenue ($ in millions) 2006 2005 % chg Worldwide .-based Media Square. . Mr. is one of Germany’s largest independent and fastest growing agencies. . . . . . . . . . . . .$12. .9 9 0. .1 Notes: Media Consulta (MC). International business was enhanced with new wins from six EU Commissions. .749 1. .3 Offices 2006 2005 % chg Worldwide . MDC can increase its stake in Zyman up to 67. . .mediasquare. . . . . N. all but one (Homes & Marchant) previously owned by advertising organization Incepta Group prior to its acquisition early in 2005 by Huntsworth. . .7 Non-U.. NE Ste. . . . . 10013 / Phone: (646) 336-9400 / Fax: (646) 336-6627 / URL: www. . .1 1 0. . . New York. . . Maerz Headquarters: Media Consulta USA / 151-07 84th St. .9 U. replacing Paul Woolmington. . . . During 2006 MC Shanghai was opened. Carney. . In addition to the An asterisk (*) indicates figures are Ad Age estimates. .5 $7.800 people worldwide. Ga. Hong Kong. the financial agency.S. part of the network formerly called Citigate Albert Frank. The main U. . .S.3 Non-U. . .zyman. . .222 0 Offices 2006 2005 % chg Worldwide . . . . . . . . 30326 / Phone: (404) 682-5400 / Fax: / URL: http://www. . . .7 Employees 2006 2005 % chg U. . . .655 5. or about 58% of MC’s total revenue. .S. It made its big move into the broader marketing communications field in November 2005 by buying 17 marketing communications. . N. . . New York. including an office in New York. Singapore and Johannesburg. Graeme Burns. . . . . . . . . . . .6-5000-0 / Fax: 49-30-6-5000-350 / URL: www. .tv 20 Media Square* Revenue ($ in millions) 2006 2005 % chg Worldwide . .700 5. . . . . . Top executive: Harald Zulauf. . . . . . . . Barry Lowenthal became managing partner and president of Media Kitchen in January 2006. corporate communications and online PR.S.7 million. . .1. . . CEO Harald Zulauf owns 24% of the agency. . .Y.0 $132. . . . 4th Fl. . . . . .S. . . . .$183. . . . . . . . The agency grabbed a number of new accounts from the German government. . . mg dir & CEO Headquarters: Media Consulta / Wassergasse 3. . . .co. During 2006. Top executive: Jeremy Middleton. . . . . servicing more than 2. . . .mediaconsulta. .51 45 13. .S.April 30. . . . . . . .. . Africa and America. . . . . . . . . . . 3300.2% in 2013. . . . .0 U.8% to $98. . . . .S.1 76. . on-line and marketing services businesses from Huntsworth.0 Notes: The Gate is a financial and corporate advertising agency. . stretching across Europe. . . . . . . 10179 / Phone: 49-30. . W1D 3BW / Phone: 44-20-7949-9160 / Fax: 44-20-7287-936 1/ URL: www. . . . . . . . . . . . chief exec .51 45 13. .0 Non-U. . . music and sports marketing. . . . . . .9 45. .S. . coming within a buck of its all-time high ($107. . . . . .5 Non-U.376. . . . . . . . . . founded in 1971. . . ad editor for Life magazine. . . . . . 161. . . .000 6. . .7 U. . . .024. . . . Philadelphia and Seattle. The New York-based company at year-end 2006 employed about 66. . and Atlanta. .$1. . .$3. . . . . .000 62. . . . . . . .1 10. . . 2007 | Advertising Age |60 DATACENTER 2007 AGENCY PROFILES YEARBOOK working for the manufacturer. . . Lanham. . . a private equity firm. . . .0 U. .2 U.737. . . . . . . .1 8. selling.650 627 3. . Merkle also has been growing through acquisition. . . . . . . . The Gate has shops in London. .6 5 20. and in 2003. . . . .$5. . . . . State Hwy.4 Non-U. . is building a five-story building in Columbia. . . . . . .$44. Texas 75038 / Phone: (972) 870-4800 / Fax: (972) 870-4856 / URL: www. . . mg dir Headquarters: The Gate / 850 Third Ave.S. . . .8 U. In 2002. .2 Notes: Merkle specializes in database marketing services from offices in Lanham. . .565. . . . . . . . .205 184 11. .5 $108. .3 9. . . . . . .589. .4 3 33. and offices in Atlanta. . . . CEO Headquarters: Mosaic Sales Solutions / 6051 N. 11th Fl.S. . . . . . . . .9 $4.$115.927 815 13.1 $40.$6. . . .181. net income and earnings per share in 2006. . . . . . . . and Seattle-based directresponse fundraising agency. .Y.9 Non-U. The rest came from a range of marketing services. training and demonstration services. . The acquisition follows several in 2005. . .4 Employees 2006 2005 % chg Worldwide . .com 31 Merkle Revenue ($ in millions) 2006 2005 % chg U. N.1 $2. . . . . it acquired the response services division of AB&C Group. . the world’s largest ad industry holding company. . up 6. . .1 11. . . Denver. . chmn Headquarters: Omnicom Group / 437 Madison Ave. Ste. . . .103 Offices 2006 Worldwide . . . . Merkle. . . . . .. The M/R division specializes in direct services that include caging. .. . . . . . . . . . Top Executive: Beau Fraser. purchased the Mosaic division after the company had entered bankruptcy proceedings. . . .9 Employees 2006 Worldwide . . . .2 7.724. . . . .mosaic. Wall Street liked the results: Omnicom’s stock in February 2007 reached $106. . . . . . . . . Mosaic was founded by Barney Finn.5 Notes: Omnicom Group. . New York. . . .000 people. .. . .merkleinc.thegateworldwide. . . . .0 38. . .194. . . . . . It began serving retailers as customers in 2000 when it gained the Toys-R-Us business. merging it into Merkle/Response. . .. 100. Omnicom in 2006 generated about 43% of revenue from traditional media advertising.S. The Domain Group. . . . . . . . . . . Top executive: David Williams. . . . . Boston. . . . . . .S. . near the height of the dot-com-infused advertising bubble). . . . . . . . . . . including Denver-based Quris. . . . . . .50 in December 1999. . it entered the technology channel.S. . . . In January 2007. . . . . The agency has been expanding rapidly. . . . . 180 Communications* Agency totals Revenue ($ in millions) 2006 Worldwide . data entry and fulfillment services. . Hong Kong. .4 NEmployees 2006 2005 % chg U. .182.3 Non-U. In the 1980s. .9 $106.3 $4. . . . . .445 443 0.$149. . .S. a full-service email marketing agency. Md. .3 % chg 19. Denver and Philadelphia within the past three years. . opening a Boston office in August 2005.0 Notes: Omnicom Advertising Agencies is an Ad Age construct and represents the estimated totals of Omnicom’s traditional advertising operations. . .1 2005 $18. . . . . . .April 30. . . . . .000). Top executive: Bruce Crawford. . .com New York office. . . . . . . in New York in 1947 as The Merchandising Group (TMG). . .2 9.0 Employees 2006 2005 % chg Worldwide . . . . . .Y. . . . always TRADITIONAL AGENCIES Omnicom Advertising Agencies* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . Singapore and South Africa. . . New York. . . . . . . . .743. . Md. JLL Partners. .com 1 Omnicom Group Revenue ($ in millions) 2006 2005 % chg Worldwide .S. .7 2005 86 2005 1 % chg 6. . . . . . . .S. . . .S. . . . . . 10022 / Phone: (212) 508-3400 / Fax: (212) 508-3447 / URL: www.481. Md. . . . . . . . .com 29 Mosaic Sales Solutions Revenue ($ in millions) 2006 2005 % chg Worldwide . . a provider of direct response processing services. . . . . . . . Top executive: Jim Rose. . . .5% from a year earlier (62. .$4. its headquarters. . . . .9 11 -18. . . . . . . . . .8 % chg 0. See full profile near the front of this yearbook. . . Overseas returns for The Gate are consolidated into those of Media Square. . . . . . .$11. . . .9 $10. .omnicomgroup. 20785/Phone: (301) 459-9700/Fax: (301) 429-2860/URL: www. .0 Notes: Mosaic is a field sales and marketing company that works in both consumer and B2B environments in merchandising. . .0 SPONSORED BY . . . moving to Mosaic from CEO of Havas’ MPG North America. . . . . . . . . Mosaic merged with Sales and Marketing Group (S&MG).$160. . . .. . . . .$19. reported record revenue. . .5 9. . . .66. . . . with Mosaic the surviving name. .8 Non-U. Shanghai. . . . . . 10022 / Phone: 212 415 3600 / Fax: 212-415-3530 / URL: www.7 Offices 2006 2005 % chg U. . .S. . . . . . . . . . . .0 $146. .4 8. .S. . . . .5 U.S. . . . . . .2 $1. Irving. . . to serve as its corporate headquarters.457. . . . . . . . . . . . .90.4 Offices 2006 2005 % chg Worldwide . . . .0 $5.9 7. . . . . . . . . . .. . .S. .2 2 0. . . . . . . N. Jim Rose became CEO in late 2004. . pres & CEO Headquarters: Merkle/8400 Corporate Dr. . . . . . .S. .2 $411. .. .S. . . . . . . N. .0 Non-U. moving from that same position at BBDO New York.5 8. . . .com BBDO Worldwide* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . New York. . .539. . . Top Executive: Alan Schwartz.. .7 9.$1. . . . It reverted back to Arnell Group in 2001 following its buyback from Draft and subsequent sale to Omnicom. . In April 2006.095. Chicago. . Organic (interactive) and BBDO Detroit (the CRM portion). New York.April 30. .8 $114. . . . . Frascione. . .S. . . . . . . . was promoted to vice chairman in February 2006. . . . . . . of the Americas. Top Executive: Andrew Robertson. Targetbase (direct and CRM). 180 began working for Motorola. . . . hiring process re-engineering and staffing technology. . . . . . . . . . N. Canada. . . . Top Executive: Guy Hayward. .5 $209.$1.125 NA NA Offices 2006 2005 % chg U. . . . . . . . . . chief exec Headquarters: 180 Communications / Herengracht 506. . . .Y. the agency has over 80 offices and affiliates around the globe.1 $22. . Amsterdam. chmn & chief creative officer Headquarters: Arnell Group / 130 Prince St. Arnell Group had dropped its name from the AG Worldwide moniker several years ago when Interpublic’s Draft (now DraftFCB) purchased a controlling 55% of the shop. . . . . In 2006. . . Hispanics by working closely with Mexico and Puerto Rico agencies of BBDO.$444.5 U. . Top Executive: Peter Arnell. . . .S. . . The Bernard Hodes agency was founded in 1970 in New York. . . the international BBDO network and 50% of BBDO Detroit.S. . Mexico and Puerto Rico. .$123. Adidas and Sony Electronics USA. . . . . . . . . . . BBDO identifies its network as also including AtmosphereBBDO (interactive). . . an international agency that employed 103 from over 25 countries in its Amsterdam solo office and serves a client roster including Motorola. .. . . . .7 $1. . pres & CEO Headquarters: Bernard Hodes Group / 220 E. . . . 5th Fl. Ad Age ranks disciplines such as interactive. 10019 / Phone: (212) 459-5000 / Fax: (212) 459-6645 / URL: www. Revenue estimates for 2005 revised by Ad Age. . 10012 / Phone: (212) 219-8400 / Fax: (212) 334-0975 / URL: www. . .425. . . . . . Energy BBDO. Taiwan and Thailand. . . . . . . . The agency was founded in 1998 and is well known for its creativity.0 Offices 2006 2005 % chg Worldwide . . The agency won the Sony business in November 2006 with BBDO. . .arnellgroup. . . . . New York.Y. . named Doug Ryan its global client service director. . . . . 180 has shared clients with Omnicom for some time. 14th Fl. It will work closely with the Hong Kong office which has been handling clients in China the past 10 years. . . . .com Bernard Hodes Group* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide .$227. a new post. It had been reported that Mr. . .7 Non-U. .180amsterdam. . . . . .8 8. . In addition to the recent Sony win with BBDO.S. . . .1 NA NA Notes: Arnell Group is involved in brand identification whether renovating retail space or designing corporate logos. 42nd St. in late 2001 it won with TBWA the global creative account for Adidas. . including Malaysia. Apart from the traditional agency ranking. . . . . a shop evolving from a fully CRM unit into a traditional/CRM unit now that it has been placed under David Lubars. . Mr. . In August 2006.. . . . . . . .6 8.2 4. Silverstein & Partners.com Notes: Omnicom in late 2006 bought a majority stake in interactive marketing and design agency 180 Communications. .2 U.$23. . . . . Singapore.com Arnell Group* Agency totals Revenue ($ in millions) 2006 2005 % chg U.1 Employees 2006 2005 % chg U. Headquartered in New York. . . mostly aimed at young. . . .279 307 -9.1 Non-U. . .9 7. .S. . .0 U.9 $1. Amstel. a title and duties he also retains. . . . . . .S.5 Notes: Bernard Hodes specializes in recruitment marketing. . . . Bernard Hodes established an office in Shanghai. . . .7 $94. . .hodes.000 17.bbdo. . 2007 | Advertising Age |61 DATACENTER 2007 AGENCY PROFILES YEARBOOK advertising units of BBDO in the U. . .287 316 -9. and opened an office in Los Angeles in January 2007 to service the business. Detroit offers assistance in BBDO Worldwide pitches and New York is doing creative on some of the DaimlerChrysler brands serviced largely by the Detroit office.1 Notes: BBDO Worldwide in the financial tabular data accompanying this profile is just the traditional portion of BBDO encompassing the SPONSORED BY . . . Also for the North American unit. 180 develops the global advertising campaigns for adidas centrally. . . . . . . .Y. .. . .000 0. . sales promotion and direct or CRM separately.17. . Chicago. . . . . .3 8. . .. . . . . . Bill Bruce became chairman of BBDO’s New York office in March 2007 to add to his duties as chief creative officer. . . . and international network TBWA is responsible for rolling it out in markets worldwide. .S. . Omega Watches. Among management moves. .0 Employees 2006 2005 % chg Worldwide . Proximity (sales promotion). . . sourcing/response management. . . Estimated returns for 2005 were adjusted by Ad Age to also reflect the evolution in the Detroit office. Mark Goldstein. . .S. .S. . . . . . . advancing him from president-CEO of BBDO Canada. Frascione would seek marketing strategies for first-generation U. . chmn & CEO-BBDO Worldwide Headquarters: BBDO Worldwide / 1285 Ave. . . . .8 9 -11. . multicultural and/or gay consumers. . . 10017 / Phone: (212) 999-9300 / Fax: (212) 999-9484 / URL: www. . . . . . .014. . The North American unit includes the U. an account that employs Omnicom’s BBDO and Goodby. . .$103. . Amnesty International. . . . CMO for North America. . 1017 CB / Phone: 31 20 4222 180 / Fax: 31 20 625 0012 / URL: www. . . . . . chairman and creative director BBDO North America in New York. . He succeeded Andrew Robertson. . BBDO in January 2006 named Gerry Frascione CEO of North American operations. . . N. . . South Korea. . . . Jeff Mordos became chief operating officer in January 2006. The Hodes network also has other offices in Asia-Pacific.S. . . Ryan previously was managing partner-CMO at Y&R Advertising. . who became CEO of BBDO Worldwide in June of 2004 but had retained those duties given Mr. . chmn & chief creative officer Headquarters: DDB Worldwide Communications Group / 437 Madison Ave. . the added title of DDB Worldwide chairman. which also has a shop in Chicago. .S. Seattle. . . . . Top Executive: Juan Faura. it gave the splitaway shop opportunity to pitch accounts that had conflicts with TBWA: Cutwater in April 2007 won DaimlerChrysler’s Jeep branding assignment following a pitch among Omnicom agencies. .April 30. . . . who left for R&R Partners. San Francisco. . and Los Angeles. .9 Employees 2006 2005 % chg U.2 2 0. . . . . . . . 11th fl. . . . Middle East & Africa. . . . . . . . . . . . Nancy Leibig was hired as managing director. . . named after the prow of a ship.. .1 $12. but it remained totally owned by Omnicom. . . . . Texas 75201 / Phone: (214) 259-8400 / Fax: (214) 259-8499 / URL: www. . . Cultura En Vivo. . as a breakaway creative shop. .$986.. . . . . . .206 206 0. It includes the U. . . . .0 U. . . was planning director at TBWA. . . . retired in March 2007 and continues as a consultant. .$6.6 3. . . 2007 | Advertising Age |62 DATACENTER Cooper DDB 2007 AGENCY PROFILES YEARBOOK DDB Worldwide Communications Group* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . is an Hispanic agency. . . . .K. . . . Coral Gables. . .ddb. . At the same time. . . . SPONSORED BY . Calif. . .com Cultura Group* Agency totals Revenue ($ in millions) 2006 2005 % chg U.4 Offices 2006 2005 % chg U. .43 42 2. Ms. . . Seagate Technology and Motorola. . . Charles (Chuck) Brymer became president-CEO of DDB Worldwide after the death of DDB Worldwide CEO Ken Kaess. . The network includes digital division Tribal DDB and Spike DDB (49% owned). strategic planning head.9 $1. .S. . DDB U. . . . . Brymer had been chairman-CEO of Interbrand. Bob Scarpelli. . . . . . and Intersect Urban Communications. . .0 Notes: Cultura. . . . the second time the shop had claimed such honors. . . . . . . . . . . . . Las Vegas. . . . . . . . chmn & CEO Headquarters: Cooper DDB / 806 Douglas R. . . . . which closed. .6 10. . . An asterisk (*) indicates figures are Ad Age estimates. Top Executive: Chuck Brymer. . . .S. . . . . . . . . . (Sibling BBDO lost branding in the pitch but remained Jeep’s agency of record. . . . . Recent management changes include naming Jeff Swystun director of global communications in March 2007. . was formed as a wholly owned Omnicom shop in March 2007. DDB Worldwide chief people & strategic officer. . . . . . .$13. . . . Patrick Ehringer was named president of DDB Middle East & Africa. . . In January 2007. . . . . . . . . .culturadallas. . . Dallas. Luxottica Group’s Ray-Ban.1 NA NA Notes: Cutwater.S. . He came from Interbrand Group.S. . Bob Scarpelli. . She replaced Gwen Basinger. . N. . James Best. . . .190. . . . . Top Executive: Ric Cooper. . . .) President is Brad Harrington. . . . . . . . . . . CEO Headquarters: Cultura Group / 1999 Bryan St. . . . . . Gunn Report is recognized by agencies as the global auditor of awards from creative ceremonies. 10022 / Phone: (212) 415-2000 / Fax: (212) 415-3414 / URL: www. .2 4. was founded in 2001 by Juan Faura. . . . . . . absorbing most employees and many of the accounts of sibling TBWA/Chiat/Day’s San Francisco office.40 NA NA Offices 2006 2005 % chg U. . .S. . besides Jeep.0 Notes: Del Rivero Messianu DDB is an Hispanic agency with fullservice offices in Coral Gables.2 U.58 58 0.com Cutwater Agency totals Employees 2006 2005 % chg U. . . . Rob Klingensmith. . . Tribal DDB is not included in DDB revenue (in tabular data accompanying this profile) because specialties are ranked separately from traditional branded agencies in this report. . . . . a full-service advertising and marketing agency targeting the African-American and urban consumer. . . . . . . pres Headquarters: Cutwater / 55 Union St.com Notes: Cooper DDB became the new name for Cooper & Hayes in 2004 soon after its acquisition by Omnicom Group and inclusion in the DDB network.197 197 0. . . . . . . . . .7 Employees 2006 2005 % chg U. Mr. . . . He was replaced as chief people officer by Greg Taucher. In April 2006.8 Offices 2006 2005 % chg Worldwide . 33134 / Phone: (305) 529-4300 / Fax: (305) 529-4314 / URL: www.S. . . an Omnicom branding business (and the former home of DDB CEO Chuck Brymer). . . .0 Notes: DDB Worldwide is one of Omnicom Group’s three major international agency networks.2 $5. . San Francisco. . . . . . business development. 11th Fl. . . . . . Fla. . chief strategy officer. . . . its president-CEO. . who moved from WPP’s Cole & Weber United. . . .S. . Jeep would have been a conflict with TBWA’s Nissan account. . who also continues as worldwide accounts director. . . . . . . . . . In actuality. Clients. . . The agency. . .. He retained his title as COO at DDB Europe and European Talent Office. . . . . . . . formerly exec creative dir-North America of TBWA. . .S. . . . . . . . . . . .$277. . . . . .6 6. San Francisco. . . . . .copperddb. . .9 $267. . . . .. . . 49% owned by Omnicom. The agency was conceptualized by Chuck McBride. . . and a service office in Chicago.S.. . . .. .$1.0 Offices 2006 2005 % chg U. pres & CEO. It offers an experiential marketing and promotion group. Leibig had helped DraftFCB gain the Wal-Mart account in November only to lose it weeks later.0 Non-U. . The agency has an interactive unit called Tribal DRM. Omnicom gave DDB’s chief creative officer. brand of DDB-named shops and the DDB global network.4 6. . . . . .S. . . . . . . . . . . . succeeding Keith Reinhard.S. Top Executive: Brad Harrington. . . DDB London was named the most awarded ad agency for 2006 by the Gunn Report. . .2 2 0.263. . . . . . . . . .9 9 0. .S. . . include Fox Sports Network.0 $923. . . .. . Fla. New York. . . 941111227 / Phone: (415) 315-4100 / Fax: (415) 315-4200 Del Rivero Messianu DDB* Agency totals Revenue ($ in millions) 2006 2005 % chg U.Y.0 Non-U. . . . . . . . ..S. . 11th Fl. The agency became part of DDB in early 2001 when it was bought by Omnicom. . Top Executive: Warren Harmel. . . . . Besides advertising. . pres & CEO Headquarters: Doremus / 200 Varick St. . . .com which is a branch of Tribal DDB. . . . . . .$29.225 219 2. .S. . . . . . . . . . .S. . New agency initiatives in 2006 included Element 79 Sports. . . . .1 Employees 2006 2005 % chg U. . . . . .encirclemarketing. . Top Executive: Carl Anderson. . . . . . . . . . . .S. . . . . 2700. Top Executive: Brian Williams. . . . . It also has offices in London and Hong Kong. . Tony Dammicci. . .S. . . . . .0 Notes: Encircle is an advertising and promotions agency. . . . .0 Notes: Dieste Harmel & Partners. .. . . . . . . . . . . .S.0 SPONSORED BY .5 9. expanding its roster to 17 clients as of spring 2007. . shops in New York and San Francisco.4 Non-U. .$38.S.Y. . .4 4 0. and Jim Schmidt. .S. . . .. . . . . former DDB Chicago president. . . . . . . . . . . . . .2 2 0. . . . . .8 $41.1 1 0. . 2007 | Advertising Age |63 DATACENTER 2007 AGENCY PROFILES YEARBOOK the corporate level. . . New York. . . . . . Element 79 won Celebrity Cruises. .0 U. Ill. . . .206 185 11. . .30 Offices 2006 U.. . . . ptnrs Headquarters: Downtown Partners Communications / 200 E.S.5 $24.April 30. . . . . . . . .S.4 5 -20. and direct response (DHP Directo). . Texas 75201 / Phone: (214) 259-8000 / Fax: (214) 800-8040 / URL: www. . . . . . . Ste. The agency’s returns are rolled up into DDB at Footsteps* Agency totals Revenue ($ in millions) 2006 U. .. . . . .element79.0 Non-U. . . 33146 / Phone: (305) 666-2101 / Fax: (305) 6628419 / URL: www. . .0 Offices 2006 2005 % chg U. . .S. . 109. . . . . which split off from Dow Jones & Co. . . Dixie Hwy. . . . . . .S. . . . . . . . pres & CEO Headquarters: Del Rivero Messianu DDB / 770 S. . . . . . . Ste. Element 79 in 2006 expanded its PepsiCo relationship. . . . . . winning Tava. . . . . is a business-to-business network with U. . .2 3 -33. . . but it operates autonomously within Omnicom. It was formerly called PGC Advertising. . . . Chicago. . integration of its interactive arm into Element 79 and the agency’s proprietary “Brand General Contracting” integrated management model. . . . . . in 1991. . . . . Dallas. . . was founded in 2004 as an offshoot of DDB Chicago. . .7 U. . . .2 6. . . . 2550. . . .com Doremus* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide .$43.$6. . . . . CEO Headquarters: Dieste Harmel & Partners / 1999 Bryan St. . . . .0 6. . . 33rd fl. . Partners heading the agency are Ray Gillette. . . DH&P was founded in 1995 in Dallas. . . . . . 60601 / Phone: 312 552 5800 / Fax: (312) 552-2330 / URL: www. . . . CEO Headquarters: Encircle / 1999 Bryan St. . . . . . . .com Encircle Marketing Agency totals Offices 2006 2005 % chg U. . . . . . . . . . . . Calif. . and is distinct from Omnicom’s Toronto shop of the same name. . . He previously was a creative director at Wieden & Kennedy. Chicago. . . .S. .4 $6. . .com Dieste Harmel & Partners* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . . . .0 10. . . . . .drmddb. . . . . . . . . . brands. . . The agency (originally known by the placeholder “NewCo”) over time grew beyond its PepsiCo roots. . . . . Dieste offers promotions/grassroots (DHPromo). . Top Executive: Ray Gillette & Jim Schmidt.9 $30. . . . . . . . . . . . . . . . pres & CEO Headquarters: Element 79 Partners / 200 E. and PepsiCo brands. . Top Executive: Eduardo del Rivero. . The agency became part of Omnicom in 2001. N. . . . . . .4 % chg NA % chg 0. Ill. . . . .1 1 0. . Fla. . . .0 Employees 2006 2005 % chg U.3 Notes: Doremus. in a multi-agency shoot out.0 $5. . . . . .. . . . . Texas 75201 / Phone: (214) 259-4000 / Fax: (214) 259-4060 / URL: www.com Element 79 Partners* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . In 2006.5 $35. . . . . . . . . . . . . . . . . . . PepsiCo bought Quaker in August 2001. . . . . . . . . . . Dallas.downtownpartnerschicago. . .7 Offices 2006 2005 % chg U.diesteharmel. . Coral Gables.22 20 10. Ste. . . .1 1 0. . an Hispanic agency headquartered Dallas. . . .1 2005 $4. . .S. . . . . New York and Irvine. . . 60601 / Phone: (312) 233-8100 / Fax: (312) 233-8290 / URL: www. . . . Top Executive: Gerald Mann. Randolph St. former chief creative officer of Euro/RSCG Chicago. . . . . including Gatorade. . . . . . . . Champion athletic wear and Finish Line athletic goods stores. . . . 10014 / Phone: (212) 366-3000 / Fax: (212) 366-3660 / URL: www.5 2005 NA 2005 1 % chg 44. . . .com Downtown Partners Communications* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . . . . . . . . . . . . . . Chicago. .doremus. . also has offices in San Francisco. . . . . .) bought FCB parent True North Communications in June 2001.4 Offices 2006 2005 % chg U. .S. .0 Notes: Omnicom formed Element 79 in September 2001 to handle $400 million in PepsiCo work that the marketer pulled from Foote Cone & Belding after Interpublic (long aligned with rival Coca-Cola Co. . . . . .3 Employees 2006 2005 % chg U. . .$6. .0 Notes: Downtown Partners. . .5 20. . pres. . . . . . . . . .. . . . . . .. . 34th Fl. . .S. .$6. . .$35. . . . . . . . . . . . . .S. .7 Offices 2006 2005 % chg Worldwide . Michael Prieve became the agency’s chief creative officer in March 2006. . . . . . . . including Tropicana.5 Employees 2006 U. .S. Randolph Dr. . .5 17. . . . The initial PepsiCo work consisted of Quaker Oats Co. . . . a new carbonated beverage. . .4 Notes: LatinWorks is an Hispanic agency. .. . . Impact was founded in Beirut in 1971 by current Chairman and CEO Alain Khouri and grew into a network.impactbbdo. formerly of Stedman Graham & Partners. .S. . . .Mart account was put up for review in 2006 and lost to DraftFCB. . .. . New York. N. . Remaining in charge are its cofounders Manny Flores and Alejandro Ruelas.O.0 Notes: GMMB began in 1983 as a Democratic political consulting firm. . .$102. .$8. .2 billion Sprint Nextel account and the mid-April 2007 win of Hyundai Motor America’s national creative account. . chmn & CEO Headquarters: Impact/BBDO / Emirates Towers. . . . . . . .com LatinWorks Marketing Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . . Estimated revenue for 2005 was revised by Ad Age. . . Texas. The agency participated as the incumbent when its big Wal. . . . / Phone: 97. Los Angeles and Seattle./Shiekh Zayed Rd. The agency also has a healthcare division. . .3 Offices 2006 2005 % chg U.0 Offices 2006 2005 % chg Worldwide . . . . . The agency ended its long relationship with Saturn in early 2007. . . . .Y. . . .3 2 50. .latinworks. . . . And we are moving on. .450 450 0. . . . 2007 | Advertising Age |64 DATACENTER 2007 AGENCY PROFILES YEARBOOK GSD&M* Agency totals Revenue ($ in millions) 2006 2005 % chg U. .com Notes: Footsteps was formed in January 2000 as an African-American agency headed by Verdia Johnson. . . . .. . . . . . . . . 19791..” Wal-Mart in October 2006 initially picked DraftFCB among five participating agencies including GSD&M. .S. . .com Agency totals Employees 2006 2005 % chg Worldwide . . . . . . . . Kuwait in 1978 and Dubai in 1982. Johnson. . . . . . Calif. . . . .com An asterisk (*) indicates figures are Ad Age estimates. . . . shop in July 2006.7 Notes: Impact/BBDO is Middle East network owned 44% by BBDO Worldwide.4-330-4010 / Fax: 9714-330-4009 / URL: www. .S. . pres & CEO Headquarters: Footsteps / 200 Varick St. . . Mr. . . . but what are you gonna do?’’ But when DraftFCB was dismissed days later and Wal-Mart asked GSD&M to participate in a re-review. pres.footstepsgroup. . .gmmb. . . . . Texas 78703 / Phone: (512) 242-4736 / Fax: (512) 242-4700 / URL: www. UAE.0 Offices 2006 2005 % chg U. Omnicom bought a 49% stake in the Austin.April 30. Austin. . . Sixth St. GMMB offices are in Washington. 20007 / Phone: (202) 338-8700 / Fax: (202) 338-2334 / URL: www. . Top Executive: Roy Spence. Estimated revenue for 2005 was revised by Ad Age. Marina del Rey. expanding into Cairo in 1976. .S. . Ste 610. Austin. 800.S. Top Executive: Alain P.3 $7. . . . . . . . . president. . . . .goodbysilverstein. . D. but the shop more than made up for that loss with the March 2007 win of the consolidated $1. AsianAmerican and gay and lesbian marketing. . . . . . . The Omnicom share is not known. . . which spent more than $200 million in U. . Ste. . . . mg ptnr. . At that loss. .C. . . .6 6 0. . . . . including African-American. . in 1971 by six students just graduated from the University of Texas.0 Notes: GSD&M is a traditional agency. . . CEO & mg ptnr Headquarters: LatinWorks Marketing / 316 Congress Ave. Frank Greer. . . . founding ptnr Headquarters: GMMB / 1010 Wisconsin Ave. . . said “losing sucks. . Hispanic. . the company has evolved into a full-service advertising and communications agency. . .. We wish our great friends well. . . . . known as the agency’s “psychoanalyst” retired in late 2006. . co-chmn Headquarters: Goodby.7 6 16.. . Goodby interactive acumen earned it Ad Age’s Digital Agency of the Year for 2006. NW./P. . . without review. . . . formerly at Richards Group. . . . . .4 12. Colin Probert.gsdm. . . . . founder & pres Headquarters: GSD&M / 828 W. Spence said the shop had helped “build Wal-Mart from $11 billion in sales to $312 billion. shifted to Interpublic’s Deutsch. .0 Notes: Goodby Silverstein is an autonomous agency within Omnicom.com Impact/BBDO Goodby. . . . .. . .com GMMB Agency totals Offices 2006 2005 % chg U. Wal-Mart fired those execs as well. . . .$120. .0 9.342 361 -5. . . . The network partnered with BBDO in 1979. We declare victory. Dubai. . . . . . 94108 / Phone: (415) 392-0669 / Fax: (415) 9556296 / URL: www. . Khouri.0 $102.3 3 0. Alvin Gay. . and Alvin Gay. but fired DraftFCB shortly after when it surfaced that two Wal-Mart execs involved in the selection had allegedly maintained an improper relationship and had accepted gratuities from potential vendors. Washington. . . . . . .7 Employees 2006 2005 % chg U. . Top Executive: Jeff Goodby & Rich Silverstein. Omnicom owns 49% of the shop. . . . .0 17. . . . . . formerly of UniWorld. . . . . Top Executive: Verdia E. It is part of the Fleishman-Hillard network within Omnicom. . Silverstein & Partners / 720 California St. . GSD&M co-founder-president. Texas 78701 / Phone: (512) 479-6200 / Fax: (512) 479-6024 / URL: www. SPONSORED BY .S. . . . .S.0 $93. Calif. .S. . . .6 Employees 2006 2005 % chg U. Top Executive: Raelynn Olson. media. 17th Fl. Top Executive: Manny Flores. . . . . . . . . . San Francisco.S. Jeddah in 1986 and Riyadh in 1998. . Saturn. . . . Roy Spence. . . . . It was founded in Austin. It now specializes in multicultural marketing. . Silverstein & Partners* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . Texas.S. 10014 / Phone: (212) 924-6432 / Fax: (212) 924-5669 / URL: www. . . . . . . . . . . . While it remains entrenched in candidate and referendum campaigns.891 857 4. . . Ahmedabad. . . renamed from Carlson Partners in 2005. . . . . . . . . . . Roberts is the former co-chairman-CEO at Gotham. . . .0 Notes: Mudra. .serinocoyne. . .April 30. . .com Mudra Communications Agency totals Offices 2006 2005 % chg Worldwide . . . .S.8 Employees 2006 2005 % chg U. . . Top Executive: Tim Frojd. Roberts & Tarlow also is a J&J shop. . . . Other divisions are: Horizons (PR).S. . . New York. Mudra is located in Ahmedabad. . . CEO Headquarters: Merkley & Partners / 200 Varick St. .com SPONSORED BY . Lagos. . . . . . .Y. . . founded in 1980. . Minn. . .3 Offices 2006 2005 % chg U. . . . . . . . . . . mg dir & CEO Headquarters: Mudra Communications / Mudra Towers. . . . . advertising arts. . . . . .1 1 0. . . . . . . 10036 / Phone: (212) 626-2700 / Fax: (212) 626-2799 / URL: www.S.0 $12. . pres & CEO Headquarters: Roberts & Tarlow / 437 Madison Ave. . chmn & cfo Headquarters: Martin/Williams / 60 S. . operates eight offices with seven divisions in India and abroad. . . .merkleyandpartners.. Mr. . . . principals Headquarters: Rodgers Townsend / 1310 Papin St. . . . . CEO Headquarters: Serino Coyne / 1515 Broadway. . . moving from worldwide vice chairman and global creative director on Lowe Worldwide’s Johnson & Johnson business. reflecting management personnel changes. . . . . . .0 Notes: Martin/Williams is a traditional ad agency with a sizable interactive component. . . Mo. . Sixth St. . . . . . Thomas & Colleagues. Top Executive: Madhukar Kamath. .$13. . . .0 Employees 2006 2005 % chg U. . . .0 Employees 2006 2005 % chg U.S.Y. . . . .0 Offices 2006 2005 % chg U. . . Los Angeles and San Francisco. .S. . . . . . . . . .100 60 66..com Agency totals Revenue ($ in millions) 2006 2005 % chg U. .9 -13. some 300 miles north of Mumbai. . . . . 10022 / Phone: (646) 289-7300 / Fax: (212) 759-3120 / URL: www. . . . . The agency serves theatrical producers.S. chairman. bills itself as "the largest fullservice advertising and marketing agency in the live entertainment industry. . . .S.rodgerstownsend. . . . . 10014 / Phone: (212) 366-3500 / Fax: (212) 366-3537 / URL: www. . CRM.S. . . . . Primesite (outdoor advertising). . India’s traditional ad capital. Mudra. N. .1 1 0.0 8. . N. . . . . . . . handling creative duties on Neutrogena. . . . . . . . . . 2007 | Advertising Age |65 DATACENTER Martin/Williams* 2007 AGENCY PROFILES YEARBOOK Roberts & Tarlow* Agency totals Revenue ($ in millions) 2006 2005 % chg U. .G. . . who became president-CEO of former Carlson in May 2004.martinwilliams. . 63103 / Phone: (314) 436-9960 / Fax: (314) 436-9961 / URL: www. . started in 1977. The 100-person shop has handled AT&T’s business-to-business account since 1997. .$59. . . . . . Two of its divisions were created in 2002: One to One Communications (direct marketing) and Brand Therapist (pharmaceutical advertising). . . Ellsbridge. . . . C. . . . . . . . . . Expressions in Dhaka. . . . . .0 Notes: Rodgers Townsend was bought by Omnicom in August 2006. . .S. an affiliate of DDB Worldwide since 1988.7 Offices 2006 2005 % chg U. . .. . . . .7 $15. . . . . . . . . . . . Minneapolis. . . Top Executive: Tim Rodgers & Tom Townsend.$13. . Louis. . founded in 1993. . Both CEO Tim Rodgers and CCO Tom Townsend continue in their positions. . . . . N. . . .1 1 0. . . MAGINDIA (Indian magazine archivist). . . . . . . . .8 8 0. . . The Hartford and Energizer.S. . . . . .com Serino Coyne Agency totals Offices 2006 2005 % chg U. The agency changed its name in January 2004 from Merkley Newman Harty & Partners. . They started Rodgers Townsend in 1996 after leaving D’Arcy Masius Benton & Bowles. healthcare and interactive. . . . . Top Executive: Stone Roberts. . . . . .3 Employees 2006 2005 % chg U.S. . . . TripleInk (international and cross-cultural communications) and Karwoski & Courage Public Relations. Ste.com Rodgers Townsend* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . . 2800. Top Executive: Alex Gellert. . . New York. ." It has offices in New York. Operating units include Martin/Williams Advertising. .275 NA NA Offices 2006 2005 % chg U.robertsandtarlow. . . with affiliates that include Lawson. . . . . . . . . . . . .S. .2 $56.mudra. . . . .0 $37. . .0 Notes: Roberts & Tarlow. . . . . . . . Rd. is a multi-service traditional ad agency that handles advertising. . . . . . India 380006 / Phone: 9179-3982-0000 / Fax: 91-79-2646-3606 / URL: www. . and Richard Tarlow. . . .1 1 0. .$39. . Andy Langer became chief creative officer. St. . . . .. Shanti Sadan Soc.9 4. . . . New York. . draws its moniker from Stone Roberts. . . . . sales promotion.200 190 5. .. Top Executive: Nancy Coyne. . . . . .. is 10% owned by DDB. . . . . . . . 4th fl. . . . . . . . .S. . . . . . . . . . . . . . . . . .Y. . .. theaters and performing arts centers. . . . . Mudra International. 55402 / Phone: (612) 340-0800 / Fax: (612) 3429700 / URL: www. . . . . . . . .com Merkley & Partners* Agency totals Revenue ($ in millions) 2006 2005 % chg U. In April 2006. . . Communication Concepts in Kenya and GBA in Dubai. . Mudra Videotec (TV software and airtime marketing).0 Notes: Merkley & Partners. . . . design. . .4 NA NA Notes: Serino Coyne. RT client roster also includes Monsanto. . .5 4.49 49 0. . a unit of Omnicom. . . April 30, 2007 | Advertising Age |66 DATACENTER Spike DDB* 2007 AGENCY PROFILES YEARBOOK ultimately claim the CEO post from Mr. Dru. Also, Mr. Carroll’s responsibility of overseeing Canadian units was given to Robert LaPlae, president North America. Steve Henry became executive creative director at TBWA/London, a post vacated a year earlier by Trevor Beattie. Mr. Henry is a co-founder of Howell Henry Chaldecott Lury and was international creative director at United in London, WPP’s replacement network for Red Cell. In June 2006, TBWA opened the Media Arts Lab near its Los Angeles facilities, the Jay Chiat Building, a space shared with the architect Frank Gehry. MAL is made up of a collective of creative people with client Apple at its core. The group develops communication ideas. “Grounded in disruption, Media Arts is informed by what I see as the new planning, including the areas of audience planning and connections planning,” said Lee Clow, chairman and chief creative officer, TBWA Worldwide. TBWA equates itself with the word, “disruption,” which it defines as “a tool for change and an agent of growth.” Estimated revenue for 2005 was revised by Ad Age. Top Executive: Jean-Marie Dru, CEO Headquarters: TBWA Worldwide / 488 Madison Ave., New York, N.Y. 10022 / Phone: (212) 804-1300 / Fax: (212) 804-1333 / URL: www.tbwa.com Agency totals Revenue ($ in millions) 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$5.0 $5.0 0.0 Employees 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .25 25 0.0 Offices 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0 Notes: Spike DDB is a joint venture between Spike Lee, producer, writer and director, and DDB Worldwide. Omnicom has a 40% stake. The agency focuses on advertising and marketing in urban areas, including event marketing through Pierce Promotion, a unit it started in 2005. Top Executive: Joel Johnson, mg dir & chief strategist Headquarters: Spike DDB / 437 Madison Ave., 20th Fl., New York, N.Y. 10022 / Phone: (212) 415-3100 / Fax: (212) 415-3101 / URL: www.spikeddb.com TBWA Worldwide* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . .$1,135.0 $950.2 19.4 U.S. . . . . . . . . . . . . . . . . . . . . . . . .$199.0 $170.0 17.1 Non-U.S. . . . . . . . . . . . . . . . . . . . .$936.0 $780.2 20.0 Employees 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . .10,000 9,700 3.1 Notes: TBWA Worldwide is a global network that includes the U.S. offices of TBWA/Chiat/Day in Marina del Rey, Calif., TBWA New York, the TBWA global agency network, and marketing services units: Tequila, direct marketing; Brand Architecture International, a brand consultancy; Integer, a sales promotion agency; Agency.com, an interactive shop; E-Graphics; and G1 and Disruption Consultancy. The TBWA financial returns estimated by Ad Age in the tabular data accompanying this profile include just the advertising component of TBWA to give it similar footing with other branded agencies in this report. Revenue estimates for TBWA in 2005 were restated by Ad Age. TBWA/Chiat/Day’s San Francisco office was shuttered in early 2007 and resurfaced as Cutwater, an agency wholly owned by Omnicom. Cutwater is headed by Chuck McBride, formerly executive creative director of TBWA/Chiat/Day North America, San Francisco. The shop absorbed most the employees and many of the accounts of the TBWA office. The arrangement enables Cutwater to pitch accounts that had conflicted with other TBWA business. TBWA and Hakuhodo DY Holdings in July 2006 launched a joint venture in Japan called TBWA/Hakuhodo, by merging TBWA’s existing Tokyo shop with Hakuhodo/G1, the subsidiary that services Hakuhodo’s Nissan account. The partners, to serve both local and foreign companies in Japan, collaborate on the Nissan account and work on TBWA’s other accounts that include Adidas and Haagen Dazs. Head of the new shop is G1’s CEO Hiroshi Ochiai. Gary Wenze from TBWA/Tokyo is the COO. The shop, which employs 300, is owned 60% by Hakuhodo DY and 40% by TBWA. Among management moves, Tom Carroll became president of TBWA Worldwide in September 2006, assuming the title from Jean-Marie Dru, who remained CEO. Mr. Carroll had been vice chairman at TBWA Worldwide, New York, and the move puts him in line to Wirz Group Agency totals Employees 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . . . . . .55 50 10.0 Notes: Wirz Group, a non-equity affiliate of BBDO Worldwide based in Zurich, comprises multiple companies of varying degrees of ownership that offer a communications service spectrum from advertising and sales promotion to brand identity development and design. Top Executive: Geri Aebi, CEO Headquarters: Wirz Group / Uetlibergstrasse 132, Zurich, Switzerland 8045 / Phone: 41 44 457 57 57 / Fax: 41 44 457 57 76 / URL: www.wirz.ch Zimmerman Advertising* Agency totals Revenue ($ in millions) 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$90.0 $90.0 0.0 Employees 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .860 800 7.5 Offices 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 22 0.0 Notes: Zimmerman Advertising is an autonomous agency specializing in retail within Omnicom. The Fort Lauderdale-based agency, with a staff of more than 860, operates out of 22 offices in the U.S., including New York, Washington, Atlanta, Chicago, Dallas, Los Angeles and San Francisco. The agency also owns Zimmerman Agency, Tallahassee, an agency focused on travel that it acquired in 2005. Zimmerman, founded in 1984 in Fort Lauderdale, has been owned by Omnicom since 1999. It began with a focus on automotive but has become a major player in retail and quick-service restaurants (Office Depot, ShopKo, Vitamin Shoppe, Papa John’s Pizza). Its biggest account, though, remains Nissan An asterisk (*) indicates figures are Ad Age estimates. SPONSORED BY April 30, 2007 | Advertising Age |67 DATACENTER 2007 AGENCY PROFILES YEARBOOK Notes: Alcone, founded in 1976, is a sales promotion and marketing services agency involved in digital, premiums, gift catalogs, recognition/incentive programs and fulfillment. Omnicom in October 2005 bought Marketing Partners, Irvine, Calif., and made it an autonomous unit of Alcone Marketing Group. Both Alcone and Marketing Partners are part of Diversified Agency Services in Omnicom. Marketing Partners, which specializes in promotional marketing, continues to be run by President Dory Ford. Top Executive: William Hahn, pres & CEO Headquarters: Alcone Marketing Group / 4 Studebaker Rd., Irvine, Calif. 92618 / Phone: (949) 770-4400 / Fax: (949) 770-2957 / URL: www.alconemarketing.com for which it handles regional marketing for dealers. Estimated revenue for 2005 was revised by Ad Age. Top Executive: Jordan Zimmerman, chmn & CEO Headquarters: Zimmerman Advertising / 2200 W. Commercial Blvd., Fort Lauderdale, Fla. 33309 / Phone: (954) 731-2900 / Fax: (954) 6331259 / URL: www.zadv.com INTEGRATED MARKETING AGENCIES Omnicom Marketing Services* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . .$2,275.3 $2,040.2 11.5 U.S. . . . . . . . . . . . . . . . . . . . . . . .$1,623.9 $1,444.7 12.4 Non-U.S. . . . . . . . . . . . . . . . . . . . .$651.4 $595.5 9.4 Notes: Omnicom Marketing Services is an Ad Age construct and represents the estimated totals of Omnicom’s marketing services operations. AtmosphereBBDO* Agency totals Revenue ($ in millions) 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$34.4 $28.8 19.7 Employees 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .130 100 30.0 Offices 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 3 0.0 Notes: AtmosphereBBDO is the digital network of BBDO North America with offices in New York, Atlanta and Chicago. AtmosphereBBDO’s work includes strategic planning and e-business consulting, online advertising and promotion, direct and relationship marketing, and technology development. The agency was founded in 1997. Top Executive: Andreas Combuechen, CEO & chief creative officer Headquarters: AtmosphereBBDO / 1375 Broadway, 11th Fl., New York, N.Y. 10018 / Phone: (212) 827-2500 / Fax: (212) 827-2525 / URL: www.atmospherebbdo.com Agency.com* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . . .$97.0 $97.0 0.0 U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$65.0 $65.0 0.0 Non-U.S. . . . . . . . . . . . . . . . . . . . . .$32.0 $32.0 0.0 Employees 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . . . . .550 450 22.2 U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .314 314 0.0 Non-U.S. . . . . . . . . . . . . . . . . . . . . . . .236 136 73.5 Offices 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . . . . . . .9 6 50.0 U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 4 0.0 Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .5 2 150.0 Notes: Agency.com, New York, is an interactive agency. The agency operates out of 10 offices located in New York, San Francisco, Dallas, Chicago, Dublin, London, Amsterdam, Milan, Brussels and Rome, the last two added in 2006. Agency.com is planning other acquisitions to build its base in Europe. Agency.com was founded in 1995. As of 2005, it reports through TBWA Worldwide. It had been one of 16 online agency holdings Omnicom had placed into Seneca Investments in 2001. Omnicom bought back Agency.com in mid-2003. Estimated revenue for 2005 was revised by Ad Age. Top Executive: David Eastman, CEO Headquarters: Agency.com / 488 Madison Ave., 22nd Fl., New York, N.Y. 10022 / Phone: (888) 374-6804 / Fax: (212) 358-2604 / URL: www.agency.com BBDO Detroit* Agency totals Revenue ($ in millions) 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . .$140.5 $130.1 8.0 Employees 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1,000 1,000 0.0 Offices 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0 Notes: BBDO Detroit is the former BBDO Detroit CRM, itself a renaming of InterOne and before that Ross Roy Communications, all marketing services units. The unit is involved in CRM but increasingly gaining a strong traditional agency component. Revenue shown in the tabular data represents just the CRM element of BBDO Detroit, which is half its total. The other half is in the BBDO Worldwide numbers. The office came under the supervision of BBDO New York in 2005 via an Omnicom directive in September that creative directors report directly to David Lubars, chairman & chief creative officer at BBDO North America in New York. In early 2006, BBDO Detroit cut about 200 employees (11% of staff), reflecting cost cutting by Alcone Marketing Group* Agency totals Revenue ($ in millions) 2006 Worldwide . . . . . . . . . . . . . . . . . .$115.4 U.S. . . . . . . . . . . . . . . . . . . . . . . . .$107.5 Non-U.S. . . . . . . . . . . . . . . . . . . . . . .$7.9 Employees 2006 U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .178 Offices 2006 U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 2005 $105.7 $98.4 $7.3 2005 193 2005 4 % chg 9.2 9.2 8.2 % chg -7.8 % chg 0.0 An asterisk (*) indicates figures are Ad Age estimates. SPONSORED BY April 30, 2007 | Advertising Age |68 DATACENTER 2007 AGENCY PROFILES YEARBOOK Notes: Direct Partners, headquartered in Marina del Rey, and with offices in San Francisco and London, is a direct marketing shop and member of the DAS group of agencies in Omnicom. The agency was founded in 1994 by Jerry McRuer and Skip Reed who remain managing partners. Direct Partners works with such clients as EarthLink, Clorox and Barclays Global Investors. Top Executive: Skip Reed, CEO Headquarters: Direct Partners / 4755 Alla Rd., Marina del Rey, Calif. 90292 / Phone: (310) 482-4200 / Fax: (310) 482-4201 / URL: www.directpartners.com DaimlerChrysler, its biggest client. BBDO Detroit, through Ross Roy, has worked with Chrysler since 1926. Top Executive: Joe Garcia, pres & CEO Headquarters: BBDO Detroit / 880 W. Long Lake Rd., Troy, Mich. 48098 / Phone: (248) 293-3500 / Fax: (248) 293-3434 / URL: www.bbdo.com Colangelo* Agency totals Revenue ($ in millions) 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$29.0 $26.0 11.6 Offices 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . . . . . . .3 3 0.0 U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 3 0.0 Notes: Colangelo, purchased by Omnicom in late October 2006, is an integrated marketing agency. The promotion-oriented shop gained its first advertising account in early 2007 when it won the $15- $20 million account for U.S. Smokeless Tobacco, which includes creating and executing integrated marketing campaigns for Copenhagen, Red Seal and Skoal among others. Top Executive: Robert J. Colangelo, pres Headquarters: Colangelo / 120, Darien, Conn. 06820 / Phone: (203) 662-6600 / Fax: (203) 662-6601 / URL: www.colangelo-sm.com EVB* Agency totals Revenue ($ in millions) 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . . .$6.0 $5.0 20.0 Employees 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .50 35 42.9 Offices 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0 Notes: Omnicom acquired a majority in EVB in July 2006. EVB was founded in 2000 by and CEO Daniel Stein and exec creative director Jason Zada, both of whom remain at the agency. The shop counts among its clients Adidas, Kellogg, Wrigley, Gallo and Leapfrog. The shop is aligned with Diversified Agency Services group. Top Executive: Daniel Stein, CEO & co-founder Headquarters: EVB / 1596 Howard St., San Francisco, Calif. 94103 / Phone: (415) 281-3950 / Fax: (415) 281-3957 / URL: www.evb.com Critical Mass* Agency totals Revenue ($ in millions) 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$58.0 $45.0 28.9 Employees 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .483 286 68.9 Offices 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 4 50.0 Notes: Critical Mass was founded in 1995 as a promotional CD-ROM developer and a year later entered web development, designing Mercedes-Benz USA’s corporate website. Omnicom bought into the agency in 1999 and now owns 53% of the company. Employees own the rest. Headquarters are in Calgary, Alberta, but clients are mostly based in the U.S. Production offices in Calgary and Toronto, for example, service all non-Canadian clients. Chicago is its U.S. base, with other U.S. offices in New York, Austin, Texas, and Atlanta. Diane Wilkins became CEO in 2005, replacing Jerry Johnston, who moved up to chairman. Top Executive: Dianne Wilkins, CEO U.S. Headquarters: Critical Mass / 225 N. Michigan Ave., Ste. 2050, Chicago, Ill. 60601 / Phone: (312) 288-2500 / Fax: (312) 288-2501 / URL: www.criticalmass.com Headquarters: Critical Mass / 402-11 Ave. SE, Calgary, Alberta, T2G 0Y4 Canada / URL: www.criticalmass.com GMR Marketing* Agency totals Revenue ($ in millions) 2006 2005 % chg U.S. . . . . . . . . . . . . . . . . . . . . . . . .$103.0 $100.0 3.0 Employees 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . . . . .512 451 13.5 U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . .505 445 13.5 Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .7 6 16.7 Offices 2006 2005 % chg Worldwide . . . . . . . . . . . . . . . . . . . . . .10 10 0.0 U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 9 0.0 Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0.0 Notes: GMR Marketing is an event marketer focusing on sports, music, mobile and lifestyle issues. GMR, based near Milwaukee, operates out of nine U.S. offices and a shop in Toronto. The agency became part of Omnicom in 1998. Top Executive: Craig Connelly, pres Headquarters: GMR Marketing / 5000 S. Towne Dr., New Berlin, Wis. 53151 / Phone: (262) 786-5600 / Fax: (262) 786-5260 / URL: www.gmrlive.com Direct Partners* Agency totals Revenue ($ in millions) 2006 U.S. . . . . . . . . . . . . . . . . . . . . . . . . .$41.0 Employees 2006 U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . .95 Offices 2006 U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 2005 $38.0 2005 85 2005 4 % chg 7.9 % chg 11.8 % chg 25.0 Grizzard Communications Group* Agency totals Revenue ($ in millions) 2006 U.S. . . . . . . . . . . . . . . . . . . . . . . . .$113.0 Offices 2006 U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 2005 $100.4 2005 8 % chg 12.5 % chg -62.5 SPONSORED BY .5 5 0. The firm began in London in 1974. Pittsburgh and Los Angeles.$25. .1. .S. . . . . . . Top Executive: Mike Sweeney. CEO. . . . Ste. . . .medialabinteractive. . .. Mr. .$102.5 Offices 2006 2005 % chg Worldwide .013 904 12. . Atlanta. .0 % chg 0. .1 % chg 10.com Integer Group* Agency totals Revenue ($ in millions) 2006 2005 % chg U.S. .6 $117. . . NE. . . . . Mr. He joined Interbrand in 1985 and. . . .S. . .interbrand. Louisville. . . . . 60601 / Phone: (312) 946-8111 / Fax: (312) 9468061 / URL: www.. .integer.S. . .S. . . . Estimated revenue for 2005 was revised by Ad Age. . . . Mo. . .S. . . . . .4 4 0. . . . . .osmosis. . . . . . . owner & creative dir Headquarters: Osmosis Medialab / 333 Hudson St. . . . . . . .. Omnicom in April 2006 moved Interbrand's longtime CEO. . went on a growth binge in 2006. . . . . . Ill.kda. . . .0 Offices 2006 2005 % chg U. .0 U. . 10011 / Phone: (212) 798-7500 / Fax: (212) 798-7501 / URL: www. . . is an agency involved in marketing to gays and lesbians. . . . . . . . . headquartered in Chicago. . 4th Fl. according to the San Francisco-based shop. .5 5 0. . . employs more than 1. . an integrated marketing agency. Chicago. . . . . . pres Headquarters: Grizzard Communications Group / 229 Peachtree St. . . in January 2007. . . . . . Los Angeles.com Organic* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . Interbrand London head Jez Frampton took over as Interbrand's CEO.1 $196. . launched in 1999 by Travis Pagel and Shawn Thomson.1 1 0. . The existing client base elevated their online budgets by 10-15% on average. ste. a digital marketing agency founded in 1993. . . . .0 Notes: Integer. . . has offices in Kansas City. . .2 2005 180 2005 5 % chg 1. . .000 in offices in Denver (including Integer’s headquarters and Karsh & Hagan). . . . . . . . . . . DaimlerChrysler. . . .$517. 80226 / Phone: (303) 393-3500 / Fax: (303) 393-3700 / URL: www. including a concentration on fundraising for nonprofits and educational institutions. Debbi Barber. . . . .0 41. .S. . . . Dallas.0 Non-U. 10013 / Phone: (212) 279-2680 / Fax: (212) 279-2461 / URL: www.. . . Lakewood. Ketchum is part of DAS in Omnicom. . . . 1400.organic.180 Offices 2006 U. . . . Top Executive: Eugene P. . . . . . both veterans of the music entertainment business. .6 SPONSORED BY . . . . . Top Executive: Mark Kingdon. . . a directory agency that is a Certified Marketing Representative (CMR). . . . Ga. . . . . New York and Toronto. Brymer was named chairman-CEO of the branding firm in 1994. . .7 7 0. . New York. . . . . . . Grizzard acquired research company AnalyticalOne. .net Ketchum Directory Advertising* Agency totals Revenue ($ in millions) 2006 U. . . . . . . . .com Interbrand Notes: Interbrand Group is a branding consultancy based in New York that has 30 offices in more than 20 countries. . . . .. . to the CEO post of DDB Worldwide Communications Group. . . . . . . Top Executive: Shawn Thomson. . . .0 Notes: Organic. .S. . . . . . New York. . . N. . . . boosting revenue more than 40% over 2005 levels. . . . . It is affiliated with Omnicom. . . . Integer. . . . . . . . . Alaska Dr. . . . .S. .S. .S. . . . . AnalyticalOne was founded in 2002 and provides database analytical solutions and primary research services and like Grizzard works with nonprofit organizations among its clients. . 2007 | Advertising Age |69 DATACENTER 2007 AGENCY PROFILES YEARBOOK Notes: Ketchum Directory.0 11. . Calif. . . . . . .Y. Seattle. . . . . . . San Francisco. CEO Headquarters: Organic / 555 Market St. . . . . . . . . .$131. . . . . . Bank of America. . . .6 7. .$211. . Shortly after Omnicom bought Interbrand. .6 Employees 2006 U. . . Mitsubishi and iVillage. . . . . . Grizzard was founded in in 1920. . . . Brymer's move to DDB in 2006. Daly. .com. N. . .0 Rapp Collins Worldwide* Agency totals Revenue ($ in millions) 2006 Worldwide . starting at BBDO's office in Houston. . . . . .com Notes: Grizzard is an Atlanta-based integrated marketing agency with a direct marketing focus.S. . .0 Notes: Osmosis MediaLab. . 30303 / Phone: (404) 522-8330 / Fax: (404) 221-1458 / URL: www. . . . . . at the age of 26. . . . . Brymer had entered the ad business in 1982. which has offices in Detroit. . .com Osmosis Medialab Agency totals Employees 2006 2005 % chg U. .0 U. . . Growth was fueled by new business gains: Sprint. . . . . . . . . .S.5 Employees 2006 2005 % chg U. . . . Top Executive: Jez Frampton. 94105 / Phone: (415) 581-5300 / Fax: (415) 581-5400 / URL: www. . . .April 30. CEO Headquarters: Interbrand / 130 Fifth Avenue. . .1 Offices 2006 2005 % chg U. . . . . Chuck Brymer.1 1 0.0 12. . .6 % chg 0. . .2 $274. . .0 $72. . . .0 Non-U.grizzard.. . . . . Cleveland (Stern Advertising) and Des Moines.$306. . . .0 2005 $470. . CEO Headquarters: Integer Group / 7245 W. Michigan. . . . . With Mr. .. . . . . . . . .7 Employees 2006 2005 % chg U. pres Headquarters: Ketchum Directory Advertising / 225 N. The agency has been reporting through the BBDO Network since mid-2005. . . . founded in Denver in 1993. . Colo. . . Top Executive: Chip Grizzard. . . was charged with growing the British-born company in the U.S. . . . . . 10th Fl. . . specializes in retail advertising/sales promotion and field marketing. . . . . . . . . . 2000. . . . . . . . . . . . . . .Y. www. .S.450 305 47. . . . .5 2005 $25. then age 46. . Omnicom acquired it in late 1993. . . . . . . . N. . Charleston. . . . . .55 54 1. . .3 Offices 2006 2005 % chg U.com The Marketing Arm* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . .4 NA NA Offices 2006 2005 % chg Worldwide . . . . . . In October 2006. Estimated revenue for 2005 was revised by Ad Age. . . . . . . 10022 / Phone: (212) 804-1450 / Fax: (212) 804-1200 / URL: www. . . . . and cause marketing from major offices in New York.$80. . . .0 $30. and Washington. . . . . . . Calif.rappcollins. . . . is a direct marketing agency that works with nonprofits in fundraising. . . . music. .. .0 $52. . . . .0 13. . Tequila partners with TBWA Worldwide in Omnicom.targetbase. . . . . . Wilsonville. . . . . . . . . . . . . . . . . .9 8.5 $62. . . . . . It has additional offices in Austin.0 Notes: Resolution Media is a search engine marketing (SEM) agency that manages bids on search engines and optimizing Web sites to improve organic rankings. . . . . Calif. . .. . . .S. . Calif. Top Executive: Jeremy Pagden. .S. . .17 30 -43. . . . . . . . . . . and Cynthia Davis became presidentglobal development and communications from managing directorDallas. . Amer. . 10022 / Phone: (212) 817-6800 / Fax: (212) 817-6750 / URL: www. . .. . . . . . . . . . . The Washington-based company has offices in Pasadena. .S. . pres & CEO Headquarters: Tequila / 488 Madison Ave. . . and Torrance. . . . . global CEO. . . CEO Headquarters: Targetbase / 7850 N. . . . . . . . . . a global network of agencies that focus on connecting direct marketing and interactive. 3rd Fl. .9 U. . . . promotions. . . ..0 12. . . . Ohio.. . . . . . . 600. . .com Tequila* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . Top Executive: Matt Spiegel. . . . D. . . . . . . . . . government relations and lobbying and PR. . .$63. . . . . .0 U. .2 2 0. . . . . . . . . . . . . . . . . . . the agency named Michael Sugzda vice chairman-North America with responsibility to focus on large clients. . .220 220 0. . . is a marketing services network with 44 agencies around the globe. . . .. . . . . . . . . . . . . . .S. Top Executives: Gary Von Kennel.S.Y. .3 U. . . . . . . Pa. . .S. . . . . . . . . . . . . . . . . . .15 30 -50. . .S. .. . . . . . . . . . . .$28. . . .S. . . . .1 1 0. . . . . . . . . . .800 315 154.3 Non-U.resolutionmedia. Top Executive: Tom Harrison.0 Notes: Targetbase is a direct marketing.$34. . . . . . . Rapp Collins was founded in 1965 by Stan Rapp and Thomas Collins. Pasadena.russreid. . . . . . . . Top Executive: David Scholes. . . . . . . .S. Beltline Rd. . . . . . Ste. 60610 / Phone: (312) 337-6450 / Fax: / URL: www. . . . .S. . . . . . . . . . . .2 NA NA Notes: Founded in 1993. . . pres & CEO Headquarters: Russ Reid Co. .tequilaww. Marketing Arm is a network of marketing services agencies involved in entertainment. . . . .S. . New York. .178 190 -6.S. . . . . . .$35. . . .41 44 -6. . .0 Non-U. Texas. . N. Okla. . . . .2 U. . . . .com Resolution Media Agency totals Employees 2006 2005 % chg U. . . At the same time. . . . . . . Los An asterisk (*) indicates figures are Ad Age estimates. . .S. . . . Loveland. . . . . . .0 10. . . representative of BBDO’s Proximity Network. . .46 46 0. . . . . . . . . . . . . . . . . .9 12. . . . . . 2007 | Advertising Age |70 DATACENTER 2007 AGENCY PROFILES YEARBOOK Targetbase* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . . . . Targetbase is the U. . . . . . . . . . . . . .4 U. . . . . .3 Employees 2006 2005 % chg U. . . . .com Offices 2006 2005 % chg Worldwide . .S. .5 $32. .Y. . .1 U. . . . . . . .0 Offices 2006 2005 % chg U. . . Headquarters: Rapp Collins Worldwide / 437 Madison Ave. . . .4 4 0. . .. Texas. . . . . . . . . . Texas 750636098 / Phone: (972) 506-3400 / Fax: (800) 446-6603 / URL: www. . . . . . .April 30. . . . . .5 Non-U. .0 Non-U. . . . . . Chicago. . . . . . . . . . . N. . . . . . . CEON. . . . . . .1 $24. . . . Ste. . . .S. . 91101-1868 / Phone: (626) 449-6100 / Fax: (626) 449-6190 / URL: www. . .S. .. . .0 Notes: Rapp Collins is an international direct marketing network with 55 offices in 30 countries. . . Norman. Irving. . customer relationship management agency with primary offices in Irving. . . The agency was founded in 1979. . . . .. . . Ore. .0 21.0 Non-U. . . . . / 2 N. . .C. . . . .S. . . .com Russ Reid Co. events. .S. . . .1 1 0. . . . . . Douglassville. . .$69. . . .9 Employees 2006 2005 % chg U. . . Bob Horvath. . . . . . . . . . . .* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . . . . . .C. Ill.45 25 80. . . .9 Offices 2006 2005 % chg Worldwide .S. . .0 Notes: Russ Reid Co.3 3 0. New York. . . . . S.804 315 155. . . 506. . . . . . .0 $73. . . .S. .0 Non-U. . . . . . . . Lake Ave. SPONSORED BY . . . . . sports. . . . . . . . . . . . . . Dallas and Los Angeles). . . . . . founded in 1986 in Paris. . . . . . and Greensboro. . . .0 Offices 2006 2005 % chg Worldwide .9 8 12. . . . .2 Employees 2006 2005 % chg Worldwide .8 Notes: Tequila. . . . .C. .S.. . mg dir Headquarters: Resolution Media / 325 W Huron St. . Agency revenue is split almost evenly between interactive and direct.44 47 -6. . . . . . . . . The agency was founded in 1964. . . . . . . . . James Lyons moved to president-North America from managing director-New York (he oversees offices in New York.3 3 0. . . . . . . . . . . . . S. . . Canada and Australasia. . . . moving from sibling Brodeur Worldwide where she held that same title. Dallas. . .). . .com An asterisk (*) indicates figures are Ad Age estimates. . . .com Angeles.1 15.$120. .. . . . .3 Offices 2006 2005 % chg U. . . . . . . . . Loreen Babcock. . Pa. . SPONSORED BY . . . . . refers to itself as a brand activation network. . Calif. Charlotte. Top Executive: Loreen Babcock. . . . . . Greenwich. . .0 $10. . . . . . . . . . Ste. . .30 28 7. a direct marketing agency.com Unit 7* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . .. . . . . . . . . .Y. .Y.S. CEO.S. Conn.0 $60. . Texas 75201 / Phone: (214) 259-3200 / Fax: (214) 259-3201 / URL: www. . . .. . San Francisco. . . . . . .$68. . . Top Executive: Joseph Delago. . . . in 2005 became the new name for LLKFB. . . . . . . 10003 / Phone: (212) 209-1600 / Fax: (212) 209-1800 / URL: www. . . . . .S. . . Millsport (sports sponsorship and motorsports consulting). .0 11. Dallas. . . . . . . CEO & founder Headquarters: The Marketing Arm / 1999 Bryan St. TPG has an office in Woodland Hills. Adam Good.770 NA NA Offices 2006 2005 % chg Worldwide . Dallas. . . . . . . . . Top Executive: Ray Clark. . . . . . . . . Farese.1 Notes: Tribal DDB is an international digital marketing agency with 36 offices across Europe. an agency acquired by Omnicom in 2001. . . . . . . . . . N. . . to launch the children's A. . Marketing Arm includes Davie Brown Entertainment (entertainment marketing).0 Non-U. . . . . . . . . . . . advertising development. . . .unit7. . founded in 1996. and ESPN. Columbus Blvd. . . . . .). . . . . .S. . .S. Beth Ann Kaminkow became chief talent officer in January 2007. . Boston. . . . . Top Executive: Ron Askew. . . . . . Stamford (Conn. . New York. . .0 $71. .1 1 0. .5 14. . . . . with two primary offices in Dallas and Wilton. . . . . . . . . . . . . . .101 72 40. . CEO Headquarters: TracyLocke / 1999 Bryan St. . sharing the leadership of both shops with Tim Zuckert. . . .2 -2. . . . and J. . . . 2007 | Advertising Age |71 DATACENTER 2007 AGENCY PROFILES YEARBOOK Tribal DDB* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . Each Tribal DDB digital agency is based within the local DDB advertising office. . .1 U. Ste. . .S. . . . .S.tpgadvertising.3 Offices 2006 2005 % chg U. . .$82. 19106 / Phone: (215) 592-8303 / Fax: (215) 574-0895 / URL: www. . .6 Non-U. . . . . moving up from new business development director and managing director for Greater China. . TL was formed in Dallas in 1913 by Shelly Tracy and Raymond Locke. . Conn.Y.S. . . . . Robert Lieber in 2004. . N. . . . . 10022 / Phone: (212) 515-8314 / Fax: / URL: www. . . . . .0 Notes: TPG.7 12. . . . . . . .. . . . Paul Levett left in 2000. also operates numerous field offices primarily for clients Pepsi-Cola Co. . . . . . . website development and production. CEO Headquarters: TPG (The Peter Group) / Piers at Penn’s Landing. . Mike Musachio became president and chief creative officer of both TracyLocke shops in New York and Wilton. . . . . . The agency roster includes a large number of clients in the U. . . . Chicago. . . . in February 2006. . .8 $16. . . . . . .$150. . . . .0 Notes: TracyLocke. .com TPG (The Peter Group)* Agency totals Revenue ($ in millions) 2006 2005 % chg U. .9 Offices 2006 2005 % chg U. . . . .themarketingarm. now carries the additional title of chairperson. . was named president of Tribal DDB’s Asia-Pacific region. who left in early 2006 to become president at Proving Ground Media. .1 U. to produce DR TV ads for its Mobile ESPN cellphone service. . . .. . . 1800. Philadelphia. . .4 2 100. . . . . Tribal DDB launched Tribal DDB Health in February 2006. . . . . .. .tracylocke. Tarrytown. . . . .S. Conn.0 $131. . . . . . . . Pepsi Bottlers and Pizza Hut. . N. . . . . .S. . . . . . . . . . . . . .. . . The agency. . . . . . . .1 Employees 2006 2005 % chg U. USM&P (event marketing). . . Koenig. .S. . naming Dori Stowe as president. . Unit 7 in mid-2006 won the CMR business from Bayer diagnostics division. . . . and Bentonville (Ark. . . . . . . . .0 Notes: Unit 7. . Wayne. patch Daytrana. . . . for global branding positioning and communications. . . . . . . . . . . . CEO Headquarters: Tribal DDB / 437 Madison Ave. Carmine Farese in 2003. . . . . . . North America. consumer planning and design. New York.April 30. insurance sector. . . . . who founded the Shanghai office in 2006. .630 NA NA Non-U. . .36 33 9. . . Besides its Philadelphia headquarters.0 $108. . . . . . . .3 Employees 2006 2005 % chg Worldwide .6 5 20.1 1 0. . . . . . . Tribal DDB offers online media planning and buying. chmn & CEO Headquarters: Unit 7 / 30 Irving Place. . 2800. . . . . . . . . .S. . . .com TracyLocke* Agency totals Revenue ($ in millions) 2006 2005 % chg U.S. . ipsh! (wireless & mobile marketing). Shire Pharmaceuticals.. Top Executive: Matt Freeman. . He had been executive VP and chief creative officer. . . . . . .. . . Levett.6 Employees 2006 2005 % chg U. . . .1400 NA NA U. and. 11th Fl. .49 51 -3. . . . . a promotion agency with a growing general advertising business. . . . . . Pa. .. . 7 N. . .D. . . .663 575 15.$10.$18. . . . .0 Employees 2006 2005 % chg U. She is the last of five original partners at Lieber. . a direct marketing agency founded in 1991. was bought by Omnicom in June 2002. . . .4 12. Babcock. . Texas 75201 / Phone: (214) 969-9000 / Fax: (214) 259-3550 / URL: www.S.tribalddb.S.H. . .D. Top Executive: Larry Star. . . chmn & CEO Headquarters: Harrison & Star Business Group / 16 W. . New York. CEO Headquarters: LLNS / 220 E. . . .S.3 $383. . . . . . .. . .0 Notes: Corbett Accel. . . . . . is an Omnicom network that integrates professional pharmaceutical and healthcare agencies with the brand management of consumer agencies. . .hs-ideas. . . . a medical education division (Fallon Medica). Chicago Ave. . . .. .llns. . . Another Omnicom healthcare shop. . 8th Fl. . . . .$488. Irvine. CDM prepares and executes media plans directed at all healthcare professional targets as well as consumers. 12th fl. .S. . . . global clinical trials. . 10010-5895 / Phone: (212) 727-1330 / Fax: (212) 8226590 / URL: www. .0 Notes: Cline Davis & Mann is a healthcare agency with offices in New York. . . . . . .com Cline Davis & Mann Agency totals Employees 2006 2005 % chg Worldwide . . . . . . . . .com LLNS Agency totals Offices 2006 2005 % chg U. . . KPR is the former Kallir. Ill. . . . TBWA WorldHealth was formed in 2002 to integrate professional pharmaceutical and healthcare agencies with the brand management of consumer agencies. . . . .6 5 20. . 22nd St. . . . . . Devereux founded the DTC communications practice at BBDO New York prior to her new post. . . and a Managed Markets Group. LLNS created an interactive marketing division. . . in early 2006. . . . . . Innovative Medical Education and MediaVia (both medical ed). an interactive media and relationship marketing division (CDMi Connect). . . .2 $480. . . . . . .April 30. . pres Headquarters: Eden Communications Group / 515 Valley St. . . . . ..S. . .2 3. . . . . .0 1. . . Chicago and London. . The agency has a professional group. Top Executive: Ed Wise. .S. . N. . . . . TBWA WorldHealth. . . . . . . .S. . . . CEO Headquarters: KPR / 711 Third Ave.. .617 531 16. 42nd St. . N.corbett. . . . . . . . .S. 3rd Fl. . . . . . . . . a healthcare agency. . . Corbett Healthcare Group and sibling Omnicom shop. Top Executive: Stu Klein. . .0 U. . . . . . . 07040 / Phone: (973) 275-6500 / Fax: (973) 275-9792 / URL: www. .Y. . headquartered in New York. .Y. . . 2007 | Advertising Age |72 DATACENTER HEALTHCARE AGENCIES Omnicom Healthcare* 2007 AGENCY PROFILES YEARBOOK Top Executive: Leo Francis. . merged in February 2004. . New York. . . Maplewood. . emarketing. . . . .kprny. meetings management and production and design services. .edencomgroup. . both New Jersey. . .1 1 0. . .com KPR Agency totals Offices 2006 2005 % chg U.clinedavis. . . . . . . . . . . .. .7 Non-U. .J.0 Non-U. . New York. . .S. .0 Notes: LLNS is a healthcare B2B unit that used to be called Lyons Lavey Nickel Swift.0 Notes: Harrison & Star is a healthcare agency focusing on healthcare advertising and medical education targeting healthcare professionals and patients. .5 4 25. .com Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . medical education. . . . . Medical Information Source (outsourcing resource for drug info). . has multiple divisions. . . .Y. . .. business and competitive intelligence. . promotion.. . . . . . . . .2 6. . .$895. 60611 / Phone: (312) 664-5310 / Fax: (312) 649-7232 / URL: www.S. . . Harrison & Star Business Group Agency totals Offices 2006 2005 % chg U. . . . Gene Fischer heads the division as senior VP and director for interactive services. The healthcare unit has offices in New York. . . Accel Healthcare. . . . a multicultural marketing group. . . . . . . . . . digital. New York. . The agency is part of the TBWA WorldHealth division of TBWA Worldwide. Ann Devereux was named CEO in April 2006 of both LLNS and TBWA WorldHealth. . . .2 Offices 2006 2005 % chg Worldwide . Top Executive: Anne Devereux. N. . Ms. . . . . . Strategic Information Resources (tracks pharma markets and trends via the Web). . . . forming Corbett Accel Healthcare Group. . . .1 1 0. . . 1600.0 Notes: KPR is a healthcare shop with expertise in addressing healthcare professionals and patients via direct-to-consumer and direct marketing specialties.Y. . . . chmn & CEO Headquarters: Cline. . . . .com Corbett Accel Healthcare Group Agency totals Offices 2006 2005 % chg U. .$407. . . . e@LLNS. . . .S.. . . . . . was merged into KPR in 2004. . . SPONSORED BY . . . . . 10017 / Phone: (212) 856-8400 / Fax: (212) 856-8549 / URL: www. 42nd St. pres Headquarters: Corbett Worldwide Healthcare Communications / 211 E. 10017 / Phone: (212) 907-4300 / Fax: (212) 687-6773 / URL: www. . .1 1 0. Davis & Mann / 220 E.7 U. . . . Chicago. . . . . . . .. . among them advertising. . . . . .1 2 -50. . N. N.2 2 0. . .3 Notes: Omnicom Healthcare is an Ad Age construct and represents the estimated totals of Omnicom’s healthcare agency operations. 1Health Communications. . Top Executive: Elaine Eisen. . . Ross.. . . . . . . .com Eden Communications Group Agency totals Employees 2006 2005 % chg U. . . . . .S.5 $863. . . 10017 / Phone: (212) 771-3000 / Fax: (212) 771-3010 / URL: www. . . .45 NA NA Offices 2006 2005 % chg U. . . . . Calif. . . . . . . . Ste. . Phillips. LLNS divisions include the Health Literary Group (patient communications). . . . . London and Red Bank and Princeton. . .0 Notes: Eden is a full-service agency specializing in pharmaceutical marketing and health education. .1 1 0. The London office heads up CDM Europe. Hormel Foods’ Jennie-O. .7 U. . . .omd. . . .9 Non-U. who joined as managing director in charge of all buying groups. event marketing and film tie-ins. . DDB Worldwide. .9 $708. . .phdus. .$368. . . . Roche Group’s Tamiflu and Unisys.47 52 -9. CEO Headquarters: Icon International / 107 Elm St. . . . although Targetbase serves as its U. .4 Notes: Omnicom Media Specialists is an Ad Age construct and represents the estimated totals of Omnicom’s media buying and planning operations. .5 Notes: OMD Worldwide is part of Omnicom Media Services.S. .$343. .S. . . . . SPONSORED BY . . Top Executive: Steve Grubbs. . . CEO-PHD North America Headquarters: PHD / 488 Madison Ave. .7 U. . . . Chicago.com MEDIA SPECIALIST AGENCIES Omnicom Media Specialists* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . representative. . weighted against the loss of Jim Beam Brands and Reebok. . . .6 2.6 $332. .S. .icon-intl. Revenues are estimates based on projected billings from Recma. . Revenues are estimates based on projected billings from Recma. .. Icon is fully owned by Omnicom. Founded in 1985.S. . .4 $359. . . . .$366. 10010 / Phone: (212) 590-7100 / Fax: (646) 278-3000 / URL: www. . .6 3.1 U. . . . Four Stamford Plaza. . .S.180 150 20. . .Y. . About 35% of its business. .0 Offices 2006 2005 % chg Worldwide . . . . . .S. . 2007 | Advertising Age |73 DATACENTER Proximity Worldwide* 2007 AGENCY PROFILES YEARBOOK independent of these and other agencies.proximityworld. . . .$599. . . . CEO-N. . . . .0 3. . . . . . . . . . . . . . . . . . . . business. . . . . . . . . 12th Fl. .2 2 0. . . . PHD continued its maturation process in 2006.$24. . . . .S. . OMD and MTV Networks agreed to a $300 million deal in June 2006 that gives OMD clients first right to receive ad opportunities across the network’s multiple TV properties and digital extensions for the 2006-07 season. . . . . . . . . offices. . St.$135. . . . . . . . .S.S. . . . . partner agency within the Omnicom group of agencies. Page Thompson. Proximity is seeking a U.2 $575. . . . .1 1 0.com OMD* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide .2 -10. . . .0 $105. . . . . . assumed Mr. .0 5. Top Executive: Mat Mildenhall. . . . N.200 2005 $133. . The agency recruited John Swift from sibling OMD .3 Icon International Agency totals Employees 2006 2005 % chg Worldwide . . . . . The worldwide expansion began the end of 2004.$734. Stamford. . chief operating officer Headquarters: Proximity Worldwide / 191 Marylebone Rd. . . OMD is the global media partner of BBDO Worldwide.S. . . OMD’s worldwide President-CEO Joe Uva in February 2007 was named CEO at Univision Communications. . . with the intent of gaining a strong presence in Europe and Asia-Pacific by early 2006.3 3 0. . . . .S. . . Mr. . . .0 5. and moving into the Middle East and Africa after that. . . . .6 Notes: Proximity. are New York.S. Proximity has 47 worldwide offices. a holding unit for both OMD and PHD. . . . . . London. . . . . OMD opened an office in Mumbai February 2007 that will serve the whole of India.6 4. . .Y. who runs research. 4th Fl. Other new business gains included HBO. . .6 2005 300 % chg 2. based in London. . Uva’s OMD duties. Los Angeles. the Spanish-language broadcaster that in 2007 was being bought by a group of private investors led by Haim Saban. . . . . . . .6 $243. due to its takeover by Adidas. .4 $27.0 Non-U. .4 U. . . .April 30. .0 Non-U. . . . . . . particularly Safeway’s $250 million account. Conn. . . . . .. . . pres & CEO-ww. Uva also was a member of the OMD board. . . . . . Ten percent of the total was to reach new media. . . TBWA Worldwide and Omnicom’s DAS agencies. . . . . . . Drum is a stand-alone creative marketer that works in branded content and product integration. . .com Agency totals Offices 2006 2005 % chg Worldwide . .0 U. . is an international CRM network reporting to BBDO Worldwide with no U. .0 Non-U. . head of Omnicom Media Group. . . . . Amer Headquarters: OMD / 11 Madison Ave. . . . . . . . . . Daryl Simm. . Top Executive: John P. . . . . . . 06902 / Phone: (203) 328-2300 / Fax: (203) 328-2333 / URL: www. . .$110.. . . . . . . . .. a joint venture with Davie-Brown Entertainment (part of Marketing Arm). . . . . . .185 155 19. . Top Executives: Daryl Simm. . . building out its global footprint by adding 17 offices and gaining new U. .$255. with the media agency’s regional bosses reporting to him. . . . . . 10022 / Phone: (212) 894-6600 / Fax: (212) 894-4100 / URL: www. . . New York. . . . .9 Non-U. . N. . . .. . . . . . . . . .S. . . . . . . . . . .com An asterisk (*) indicates figures are Ad Age estimates.5 5 0. .S. . . . .1 % chg -33. . PHD opened Drum in early 2006. . Kramer.S. . . . . . PHD’s primary offices in the U. and the veteran Judy Vogel. . New York. . . .0 Notes: Icon is a specialized finance company engaged in corporate barter and other financial transactions. .S. . . . . . . . . . . . . . .. UK NW1 5DW / Phone: 44-20-7616 3490 / Fax: 44-20-7616 3495 / URL: www. . . .8 Employees 2006 U. . . . . . . . .6 4. . . . . however. . . . . . . Louis and San Francisco. . . PHD* Agency totals Revenue ($ in millions) 2006 Worldwide . . . . . comes from clients Notes: PHD is a media specialist company that also includes Novus (print specialist) and Icon (bartering). . . . . . . . . . .4 $349. . . . . . . . . .15 15 0. . . is a PR agency. . . .6 $768. . . . . . . corporate.0 Notes: Cone is a PR and communications agency which specializes in the development and execution of cause branding. . . . . . Toronto and Washington. . . In February 2007. . . . . . . . . . . . . .1 $1.S. .7 Non-U. . . .$302. . Top Executive: Helen Ostrowski. . . . . . . . . .1 U. . .80 NA NA Offices 2006 2005 % chg U. Pittsburgh. . . . chmn & founder. . . Louis. Sheila Corriveau return to Porter Novelli as global network director in September 2006. . . Pleon is a consulting company. founded by Al Fleishman and Bob Hillard in St. . . .92 91 1. . . . . . the firm absorbed Entertainment Marketing Partners.$847. . . . . . .com Porter Novelli Agency totals Offices 2006 2005 % chg Worldwide . . . Mass. . . . .8 9. . . . . Kotcher. SPONSORED BY . . . . . .Y. Ketchum signed an affiliation agreement with Geelmuyden. . Mass.Kiese to partner in Scandinavia. . . . . New York. . . . . 02116 / Phone: (617) 227-2111 / Fax: (617) 523-3955 / URL: www. .7 Notes: Brodeur. . .S. . . . . . EMP clients include Activision and Major League Soccer. . 2007 | Advertising Age |74 DATACENTER Omnicom PR* 2007 AGENCY PROFILES YEARBOOK Top Executive: Dave Senay. . marketing public relations and issues and crisis management initiatives. . . .S. . . corporate affairs and public affairs. pres & CEO Headquarters: Cone / 855 Boylston St. . .0 Non-U. . . 63102 / Phone: (314) 982-1700 / Fax: (314) 231-2313 / URL: www. . . . . . . . In management moves. . . . Joe Russo became exec VP. . . . . . . Brodeur|Pleon Worldwide covers more than 50 countries. . . . . . . . . . . headquartered in St.S. . . . . . . . . . . became an autonomous unit ot FleishmanHillard in January 2006 and operates under its own name. Broadway. .21 18 16. . . . . .7 5 40. . . Latin America. . . . .$1.porternovelli. . . . . . . . . . . which is made up of Brodeur-branded offices in the United States. . food and nutrition. . . Ketchum Agency totals Offices 2006 2005 % chg Worldwide . . . . Europe. . . . . .7 10. Dallas. . . . San Francisco. . . . . Louis. .com Fleishman-Hillard Agency totals Offices 2006 2005 % chg Worldwide . Mo. Boston. . In North America. . Porter Novelli is organized into three communications disciplines: Marketing. . . . . . . . .3 Notes: Omnicom PR is an Ad Age construct and represents the estimated totals of Omnicom’s public relations operations. . . . Omnicom bought Ketchum in 1996. Bodeur/Pleon has 46 affiliate offices. . . . . . . . . EMP partners. . . . .0 U. . .1 1 0.coneinc. . . . a Boston-based PR agency. . . . .S. . . . New York. . .0 Non-U. . .150. . . . .. . . .. . . . . . healthcare and technology. . The firm currently operates throughout North America. . . 10017 / Phone: (212) 601-8000 / Fax: (212) 601-8101 / URL: www. In mid-2006.9 U. .7 Notes: Fleishman-Hillard. and Pleonbranded offices in Europe. . . . .7 Notes: Porter Novelli is a PR firm founded in Washington in 1972. . .S. . . and in October.ketchum. . . Ketchum was founded in 1923. . . Los Angeles and New York. . .23 23 0. . . . .S. . .50 36 38. . . . FleishmanHillard. . . . . . . . . . An asterisk (*) indicates figures are Ad Age estimates. . . . . . . . . . . . . . .com Brodeur Worldwide Agency totals Offices 2006 2005 % chg Worldwide . . . . . . CEO Headquarters: Porter Novelli / 450 Lexington Ave. . . N. . . 02116 / Phone: (617) 587-2800 / Fax: (617) 587-2828 / URL: www.. . . . . . pres & CEO Headquarters: Fleishman-Hillard / 200 N. . Jens Bang. .34 44 -22. .S. . . . . Los Angeles. .5 10. . N. . of the Americas. . New York-based Ketchum also has offices in Atlanta. . . .fleishman.S. . . global director of research. . . .5 $276. . . . .brodeur. . . . . . Top Executive: Raymond L. .3 Non-U. .Y. . . . Asia-Pacific and Latin America. . CEO Headquarters: Ketchum / 1285 Ave.com PUBLIC RELATIONS AGENCIES Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide .80 80 0.S. . . . . . . Australia and South Africa.045. . . Africa. CEO Headquarters: Brodeur Worldwide / 855 Boylston St.0 U. . . . . . . . . . . . . . Louis in 1946. Boston.S. . 10019 / Phone: (646) 935-3900 / Fax: (646) 935-4499 / URL: www. .8 Non-U. . . Mexico City. . . . . . Ketchum’s global practices include brand marketing. Top Executive: Andrea Coville. . . .0 Notes: Ketchum is a global PR agency with 23 offices and 48 affiliates in North America. . . . . Chicago. FitzGerald Communications. . . .com Cone Agency totals Employees 2006 2005 % chg U. St. Asia-Pacific and Latin America. .April 30. into its Ketchum Entertainment Marketing unit. . . Boston.0 U.46 36 27. . Top Executive: Carol Cone. . . Europe. . . . . has a global network. . New York. . . Asia.43 31 38. was acquired by Omnicom in 2002. . The PR agency in October 2006 formed a strategic alliance with Los Angeles-based The Rose Group to create Porter Novelli Entertainment to address media opportunities that connect brands and the entertainment industry. . . . . . . called Brodeur/Pleon Worldwide. . are now exec VPs at Ketchum Entertainment Marketing. . . . Middle East. Erik and Mark Stroman.71 73 -2. .S. .8 8 0. . . . .199. .April 30.S.0 0. . . . pres & co-founder Headquarters: Amazon Advertising / 415 Jackson St. . .0 0. . . 34237 / Phone: (800) 677-2001 / URL: www. . . . president-CEO. . . chmn & CEO Headquarters: Publicis Groupe / 133 Ave.8 Employees 2006 2005 % chg Worldwide . . .329 jobs—from a year earlier. . 94111 / Phone: (415) 433-3004 / Fax: (415) 433-3002 / URL: www. . . . . Publicis employed 39. . . . . .publicis. . . . The agency relocated to Florida from the Chicago suburbs in spring 2006. . . . . . . . . generated about 70% of 2006 revenue from traditional advertising and media and 30% from a range of marketing services. . . . . . . .$20. . . . . . . .0 Employees 2006 2005 % chg Worldwide . . . . . . was formed Lynda Pearson. . .) The networks were encouraged to make such a move by common client Procter & Gamble (the largest client at Publicis). . . Fla. . In addition to its own clients. . .2 2 0. .$2. . .6 Non-U.0 Offices 2006 2005 % chg Worldwide . . . .939 people in 104 countries and more than 200 cities as of December 31. . .0 $20. . . . . 2007 | Advertising Age |75 DATACENTER 2007 AGENCY PROFILES YEARBOOK TRADITIONAL AGENCIES Publicis Groupe Advertising* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . Ontario.450 0. . . Top executive: Charles Dall’Acqua.41. . .0 Non-U. . Estimated returns for 2005 were restated by Ad Age. . .957. .1 North America . . .S. . . . and Montreal. . . . . . . .S. . . .S. . . . . . SPONSORED BY .0 Employees 2006 2005 % chg Worldwide . .28 6 366.Osaki. . . . .0 8. . Estimated revenue for 2005 was revised by Ad Age. . . Top Executive: Millie Olson. .com Amazon Advertising* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . .5 Outside North America . . des Champs-Elysees.0 0. . .1 1 0. . fulfillment services and contact centers. . Paris. . . .9 Outside North America . .8 3.8 $2. . . . Beacon handles Leo Burnett’s brands and collaborates with Dentsu. . . . . . . . . . 75008 / Phone: 331-4443-7000 / Fax: 331-4443-7525 / URL: www.0 Notes: Beacom Communiciations is a Japanese ad agency 66% owned by Publicis Groupe and 34% owned by Dentsu. . . .818 0.$5. .$3. . . and Publicis on a pro forma basis had about 42. .$148. .9 U.$2.0 $50.2. . . . . pres & representative dir Headquarters: Beacon Communications / J. . . . .$6. . .protocolmarketing.13. . . . . .4 2. . . . . . 3-1-1 Kami. Tokyu Meguro Bldg.049 26. . . .0 Non-U. Beacon was formed in 2001 as a merger of the Tokyo offices of Bcom3 Group’s D’Arcy and Leo Burnett with a third of the investment capital coming from Dentsu. See full profile near the front of this yearbook. . .5 $6. .R. . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 0. .beaconcom. . . . . . (Dentsu bought Bcom3 in 2002.. .. . . . . . pres & CEO Headquarters: Protocol Integrated Direct Marketing / 2805 Fruitville Rd. .989 40. . . . .3 Employees 2006 2005 % chg U. .3. . . . Shinagawa-ku. .87 billion in 2006. . . .050 staffers who joined Publicis in the Digitas deal. . .000 employees and revenue of $5. . . . Top executive: Maurice Levy. . . . . . . . . . . . .869. . . .0 Notes: Protocol Integrated Direct Marketing is a privately-held integrated marketing services company that serves business-to-business and business-to-consumer environments by offering direct marketing. 2nd fl. . That tally doesn’t include the 2. . . .939. . . . . .532 5.0 U.$50. . . . . . .0 Non-U. .1 $2.S.0 U. The marketing services portion will grow with its January 2007 acquisition of Digitas. . . . research.1 $911. .0 $148. .co. International returns for privately-held Protocal are from its two Canadian offices in Hamilton. . . . .2 $2. . . . . . .7 Offices 2006 2005 % chg U. . an interactive and direct-marketing agency group. . .950 950 0. .2 2.. . .15 15 0. . . . . . .jp An asterisk (*) indicates figures are Ad Age estimates. . .0 Notes: Publicis Groupe Advertising is an Ad Age construct and represents the estimated totals of Publicis Groupe’s traditional advertising operations. . . . . . . . . . . . Top Executive: Nicolas Menat. . .472. . .940 13. . . .672. .0 Notes: Amazon. . . . . . . San Francisco. . . . . .450 2. . . . . Sarasota. .1 5. . . . . . . . . . . . . . . . .com Beacon Communications* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . 32 Protocol Integrated Direct Marketing Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . . . .0 $1. Calif. . . . . . . .533. . . . .952. . . 2006. . . . . and Millie Olson. .400 3.340 334 1.4%—1. . .2 7.$2. . .28. . . . . . . Tokyo 141-0021 / Phone: 81-35437-7200 / Fax: 81-3-5437-7955 / URL: www. . . . . Publicis’ Starcom handles media. . . . . . . . data/production services. . .0 U.com 4 Publicis Groupe Revenue ($ in millions) 2006 2005 % chg Worldwide . . .0 $128. . . . . .S.0 0. . . . . . .S. . . . . creative director. . .$128. . . . . . . . . .1 8. . . . . . . . .3 North America . .S. . . .. . .0 $5. . . . up 3. .7 Notes: Publicis Groupe.400 0. . . . . . . . .S. . . . . which specializes in marketing to women. .13 13 0. . . . . .S. .$935. . .017. .872.amazonadv. . . . . . . . the fourth-largest marketing organization. . . . . . Factor in Digitas. . Leo Burnett Worldwide acquired 35% of the agency in June 2002.S.8 Offices 2006 2005 % chg Worldwide . . . . .350 4. . . . .com Bromley Communications* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . .4 Non-U. . . .Y. . . . . Saab and Hummer. . .6 6 0. .. . .S.S. . . In early 2004. . . Modem Media and Medical Broadcasting Corp. . . . . . . . .5 Offices 2006 2005 % chg U. . exec VP & mg dir Headquarters: Conill / 375 Hudson St.com Buehler & Partners* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide .5 $326. . . . . . . . . . . It morphed into Bromley Communications in 2000. . . . . . . . . Buehler. Founded as Mestre Conill in Cuba in 1952. .100 80 25. . . . . . . . . . . . Estimated revenue for 2005 was revised by Ad Age. . .com Conill* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . . . . 10014 / Phone: (212) 463-2500 / Fax: (212) 463-2509 / URL: www.0 $40. . Top Executive: Ernest Bromley. . . . . . . .8 U. . . . . . .0 Offices 2006 2005 % chg Worldwide . . . .$2. .com Burrell Communications Group* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . Ill. . . . 60601 / Phone: (312) 220-0990 / Fax: (312) 220-1990 / URL: www. . . . .3 Non-U. . . . . . . 60489 / Phone: 49-69-40-50-02-551 / Fax: 49-69-40-50-02501 / URL: www. . . . . bought Thomas J. .5 $2. . . Ill. . . . . . . . . . . New York. .6 43. . . . .S. . . . . . . . founded in 1992 by Fred Buehler. . . .4 $14. . . . . Bromley revenues are Ad Age estimates.4 NA NA Offices 2006 2005 % chg Worldwide . . . Wacker Dr. Publicis purchased 49% of Burrell in 2000. . . . . . Publicis Sanchez. . . Fay Ferguson and McGhee Williams Osse. . . . . . . . . . .bromleyville. . . . ..cappsdigital. . . .1.5 Non-U. Burrell retired in 2004. . . . works with general agencies on P&G accounts in Publicis Groupe. . . . direct mail and point-of-sale. .S. . . .050 1. . .0 Notes: Digitas. . . . . .1 1 0. . . .2 2 0. . . Bromley is 49% owned by Publicis Groupe. . . .S. . . . . . . .200 190 5. . . Publicis owns the rest. . .com Digitas* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . .0 Notes: Buehler & Partners. . . . . . The company’s two co-CEOs. .5 0. . . . . CEO Headquarters: Bromley Communications / 401 E.950 1. . . . . . .. . . . . .2. . .S. . . . . . . co-CEOs Headquarters: Burrell Communications Group / 233 N. . . . . . . Top Executive: Brent Montcrief. Conill opened in New York in 1968. Top Executive: Cynthia McFarlane. . . Buehler clients include Cadillac. . . .740 17.9 Offices 2006 2005 % chg U. . . . . . . . . Houston St. . . .S. . . . .4 4 0. . . . .5 14. . . .6 Offices 2006 2005 % chg U. .S. .S. banners and billboards. . Calif. . . 8th Fl. . . . . . .conillideas. .9 13. . . . . . Corvette. . . San Antonio. .burrell. .0 U. . . . . . .3 3 0. Dallas and New York. . . . . . . . . . . . . . . . . . . . retail graphics and PowerPoint presentations. . . . . . linked up in an alliance with Leo Burnett in 2004 to serve common client: GM. . with Bromley the surviving name.S. both of whom worked their way up on the account management side. . .. . . . .0 $27. . . .163 160 1. . N. . . Chicago. . . . . .5 U. . .94 80 17. .April 30. . . . . . . . . Michigan Ave. . . .5 20. . . . . . . . . .$44. . . . . . . . . . . Miami and Torrance. . . . .146 137 6. Texas 78205 / Phone: (210) 244-2000 / Fax: (210) 244-2401 / URL: www. . . . . . . .S. . . . . .0 Notes: Capps Digital is a pre-press services unit of Publicis Groupe. .S. Bromley and Miami-based Publicis Sanchez & Levitan merged. . . . . . Top Executive: Alfred P. .buehlerandpartners. mg dir Headquarters: Buehler & Partners / Alexanderstrasse 65. .0 3. . . . . . . . . . a Procter & Gamble agency. . . . . . . . . also had offices in Los Angeles. . . . . . . . Buehler handles much of its pan-European work through independent agencies in Europe linked to Buehler through its New Edge Network. . . .7 7 0. 2007 | Advertising Age |76 DATACENTER 2007 AGENCY PROFILES YEARBOOK Capps Digital Agency totals Employees 2006 2005 % chg Worldwide . . . . . . .S. . . . was bought by Publicis Groupe for $1. . . . . . . . . . . . .$390. . . . . . . . . . Estimated returns for 2005 were restated by Ad Age. . . consisting of Digitas the interactive agency. . .. . . . . . Frankfurt am Main. . . . . . . producing presentation materials. . . . .. . . . . . .$28. .1 1 0. .0 Employees 2006 2005 % chg U.660 17.S. .204 NA NA U. . . . .0 10. Thomas J. . . . . . . . . . . named after its current head Ernest Bromley. . . . . . . . 60601 / Phone: (312) 297-9600 / Fax: (312) 297-9601 / URL: www. . Digitas’ CEO David Kenney says the deal gives it greater media-buying scale with the giant online-media sellers SPONSORED BY . .S. . . Burrell’s 51% holding in 2004.S. . . . . . . . . . .S. . . . . Digitas under Publicis operates as a wholly owned subsidiary. . . majority owned by Publicis. . . . . Top Executive: McGhee Williams Osse & Fay Ferguson. . . . . Chevrolet.2 Employees 2006 2005 % chg Worldwide . .0 Notes: Conill is a Hispanic agency with offices in New York. .0 Non-U. . . . . . . . .S. .0 Employees 2006 2005 % chg U. . . . . . . .$17. .0 Notes: Burrell Communications Group specializes in AfricanAmerican consumer marketing. . .4 4 0. . .0 $340. . . . . . . . . . . Burrell. . . . . print advertising and packaging. . The agency has shops in Chicago and Atlanta. .S. . . . . . . . Suite 2900. . . . . . . . . . . .5 $13. . . Chicago.0 Non-U.0 Notes: Bromley is a Hispanic shop founded as Sosa & Associates in 1981 by Lionel Sosa. . . . Opel. . . . . . .$370. . . . . . . .0 U. . . . . .5 5 0. . .7 Employees 2006 2005 % chg U. . . . .3 billion in January 2007. .$19. . . pres & CEO Headquarters: Capps Digital / 35 W. . .S.kaplanthaler. Mr. . .32 35 -8.S. .. . and Robin Koval. . . as well as changes in management teams.com Fallon Worldwide* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . . . Minn. . .0 $6. . . . . . . .7 Employees 2006 2005 % chg U. . . .S. a digital agency serving the pharmaceutical and healthcare industry acquired in January 2006.3 Offices 2006 2005 % chg U. . . an interactive shop acquired in October 2004.Y.5 $42. . . In the past two years.3 Non-U. Thaler.com in 2006 and retailer Asda in 2007. . . . . . .. Top Executive: Pat Fallon. . and Medical Broadcasting Co. .5 6 -16. . . . . Digitas denied the speculation. . . .. New York. .digitas. .3 U. Dyson vacuum cleaners and Lee Jeans. . . . . . . . . . . . . . . . . . . .0 Employees 2006 2005 % chg U. . . . it has lost in the U. . while gaining NYSE and NBC Universal among others. . identifying him as a brilliant creative and international talent but saying the agency needed a change "and that change called for decisiveness. Fallon is betting on Kerry Feuerman to deliver that decisiveness. . . . although it continues to operate within the Leo Burnett Worldwide network. .S. . AmEx accounts for about 26% of parent Digitas’ fee revenue.$62. . . . . . . .. . . . The agency’s other full-service offices are in London. . . . . . was departing or entering review. .S. Sao Paulo.7 -5. . . . . . . . former president and creative director from 1993 to 1999. . the latter an account of the creative process at the agency. KTG contains the remnants of Ayer. . . . . . . . . . .$52. . . events and PR. Assessing North American results. . . . president. . including BMW.April 30. . Digitas issued fee revenue guidance of $405-$425 million for 2006 early last year. . co-authored the popular marketing books. . Best Buy and FedEx at Digitas. . .S. . Ms. . Virgin Mobile USA. . . . . Sony Electronics. . .1 1 0. . . . . . . .261 290 -10. . . . . . . .S.7 Notes: Fallon.1 1 0.0 Non-U. . . . . Digitas stock had been on the decline in the prior two weeks tied to speculation that some of its American Express account. . . . . . but adjusted that at midyear to $380$398 million due to those account losses. . . . Sixth St. . . . . the agency rehired John King. . a former exec at JWT and Wells Rich Greene/BDDP.443 465 -4. . . a new position. . . . .7 U. who was one of the founders some eight years ago of the agency’s connection planning department. . . . . . . . . Pat Fallon fired North American executive creative director Paul Silburn. .S. . .S. BMW North America. . . . .0 Offices 2006 2005 % chg Worldwide . . . .7498 / Phone: (212) 474-5000 / Fax: (212) 474-5702 / URL: www. Estimated revenue for 2005 was revised by Ad Age. who left Fallon in 2005 to become VP-marketing for Gartner Studios. In March 2007. . . .8 Employees 2006 2005 % chg Worldwide . . is now rebuilding the department. a paper company specializing in special-occasion printing. . . . . .0 Notes: Lapiz was originally formed as the Hispanic division of Leo Burnett USA and established its independence in 1999.S. KTG operates a buzz unit that includes street teams. . . . . is a multi-hub creative network at Publicis Groupe. . the agency. . . . . Top Executive: David Kenny. . 2007 | Advertising Age |77 DATACENTER 2007 AGENCY PROFILES YEARBOOK Feuerman replaced Mr. . .0 16. . . . . . . . . ." Mr. . . . . . .$79. . . . CEO & chief creative officer Headquarters: Kaplan Thaler Group / 825 8th Ave. . . He was managing director of business development and integration at Kaplan Thaler. Mr.0 7. . Top Executive: Linda Kaplan Thaler. . . . . . . . . . . . KitchenAid. .184 153 20. chmn & CEO Headquarters: Digitas / 33 Arch St. . . founders Pat Fallon and Fred Senn in 2006 authored the book "Juicing the Orange: How to Turn Creativity Into a Powerful Business Advantage.com Kaplan Thaler Group* Agency totals Revenue ($ in millions) 2006 2005 % chg U.S.1 1 0. . . . . . .6 7 -14. During the year. . . . . . Fallon also brought back Bill Westbrook. . . . . . . . It offers strategic and technology consulting and marketing services from its three agencies: the agency Digitas that was founded in 1980. . Parent Digitas went public in 1999. Lapiz Hispanic Marketing* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . N. . . . .6 Offices 2006 2005 % chg U. . .fallon. . . . . . parent Publicis said in an April 2007 20-F filing: "Fallon suffered a decline in revenues (in 2006) following the loss of significant customers. . .$7. . a media-neutral unit. . . . The Power of Nice and Bang!. Tokyo and Singapore. .182 175 4. . .7 U. . . . 10019. . . Boston. . . Silburn in March. . . . . . . . . the agency lost Mitch Caplan to Y&R where he becomes chief marketing officer in charge of new business development for North America. . . King. Mass.com like Google and Yahoo. and speculation the agency’s relationship with American Express was rocky.0 Non-U.7 23. . as vice chairman. . . Under Publicis. . Parent Digitas became a buyout target in 2006 when its shares plunged nearly 50% between May and July due in large part to the loss of clients. . Modem Media. In January 2006. . . . .S. . . . Ameriprise. . . . . . . . Estimated revenue for 2005 was revised by Ad Age. . . . This year.2 $65. . . . . .3 110. . . . Minneapolis. merged into Kaplan in 2001 by Bcom3 Group.S. . ." which is about the agency’s founding in 1981 and its ethos. ." The London office has shown considerable strength. CEO and chief creative officer. . . The agency is facing numerous challenges created by account defections and changes in its executive suite. its parent at the time. . . a traditional agency. . . . . Mr. . . . . which represents a quarter of Digitas’ revenue. 55402 / Phone: (612) 758-2345 / Fax: (612) 758-2346 / URL: www. . . . . . . Dyson and Lee Jeans. .7 $74.5 $8. . That action resulted in a 20% dropped in Digitas shares in after-hours trading. .0 Notes: Kaplan Thaler Group is a fast-growing creative shop founded in 1997 by Linda Kaplan Thaler. the latter now containing the merged office of Fallon Hong Kong. . SPONSORED BY . . 02110 / Phone: (617) 867-1000 / Fax: (617) 867-1111 / URL: www. . . . . . . . . . . . claiming Orange and Ask. . . .$17. . chmn Headquarters: Fallon Worldwide / 50 S. . he oversees that group’s overall digital and interactive strategy. . . . .287 -11.. . . Furones continues to lead the Burnett offices he founded in Madrid and Lisbon. .11 11 0. including Maytag. . . .0 $585. . . . . . The Publicis position was a new one. .. .S.S.6. . . . . . . . . . and Interpublic’s Jay Advertising. Publicis & Hal Riney. . . . . includes Leo Burnett USA. .1. . and New Yorkbased urban marketer Vigilante.137 5. . . a Chengdu-based agency in Sichuan province that operates offices in 29 Chinese cities. . . . Fleurot chairs the executive committee.177. . . . . . its U. . Top Executive: Tom Bernardin. . . chmn & CEO-ww Headquarters: Leo Burnett Worldwide / 35 W.S. Burnett hired Pat Dermody as exec VP. . Wacker Dr. . . Assessing North American results. the U. . and the only regional CCO in the 250-office network. . retail and promotion agency Yong Yang. . . . . . . two from Burnett (iLeo and Semaphore Partners. Martin Retail Group. .8 $1. . . . Birmingham. . . .2 U. Zales) and because of spending cuts by other clients. .103 95 8.2 2. Indianapolis. In October. . . Among personnel changes.$312. Mr. . . N.com Top Executive: Dolores Kunda. San Francisco. .4 2. . . . Dermody had been president of integrated marketing at DDB North America. Miami. . .0 $889. .0 $304. . Chris Shumaker became exec VP. . Cuts came after Burnett lost several high profile accounts. and James Consolantis as senior VP-worldwide creative director on the Hewlett- An asterisk (*) indicates figures are Ad Age estimates. . . . . . Mr. .0 $211. . . . includes the Publicis USA brands (the figures in this profile).3 U. once known as Novo/Giant Step). Shumaker was part of the management fallout at Interpublic's DraftFCB in June in the merging of those two shops. Fleurot. . . . . Wliansheng Liquor. and Dominic Goldman.$969. offices are located in Dallas. . . . . . Shanghai and Beijing. In February 2007. .0 Employees 2006 2005 % chg Worldwide . .96 88 9.250 256 -2. Among other management changes. . . parent Publicis said in an April 2007 20-F filing: "Publicis North America suffered a decline in (2006) revenues due to the loss of some clients (HP. . . . 2007 | Advertising Age |78 DATACENTER 2007 AGENCY PROFILES YEARBOOK Cadillac in 2006. . . .553 -7.S.lapizusa. in May 2006 formed Martin-Jay Retail Group to handle the Buick-Pontiac-GMC regional dealer accounts for General Motors.1 Non-U. member. . .281 6. . . Salt Lake City. . . . . . . . . . . . .4 U. . . . . . . . . . Financial estimates in this profile are for Leo Burnett USA and Vigilante. . Pender oversees all the regions and the different functions of Publicis and reports to Mr. .S. .Y. . .0 Non-U. . . .0 2. . Their positions are new at the agency. Lapiz. . . .. . .9 Offices 2006 2005 % chg Worldwide .1 Notes: Leo Burnett Worldwide. Mr. a 49%-owned Hispanic agency. . . . . Arc clients include P&G. Hong Kong. . . . .$597. director of retail. . . . . and Burrell Communications. . Publicis Dialog. The accounts. the San Francisco shop brought in two creatives to focus on integration and interactivity: Ken Cook. in 2006 hired mobile-marketing veteran Dave Whetstone to head a newly established mobile-marketing practice.154. . . . . . . CMO at Publicis USA in January 2007. .S. Seattle.5. . . .S. . retired the end of 2006. ConAgra’s Healthy Choice and Publicis* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . .6 Non-U. . Moore had been president at Publicis Seattle. . . Marlboro and Sony Ericsson.0 U. . . VP-creative director interactive. 60601 / Phone: (312) 220-5000 / Fax: (312) 220-6212 / URL: www. . . . leaving Kirshenbaum Bond & Partners as exec creative director and vice chair. . . . . .144 1. Calif. . . . . Cook was previously head of the Microsoft team at MRM Worldwide. .840 -8. and Boise. . . a 49%owned African-American agency. Burnett cut 16 positions in October 2006 in what it called a “strategic agency reorganization” affecting all departments. . 60601 / Phone: (312) 220-5959 / Fax: (312) 220-6533 / URL: www. .$208.S.. . Pender had been president of Leo Burnett EMEA since 2004. . . Irvine. senior VP-worldwide creative director brand integration. and North American chairman. Jay/McCann on Buick and Jay/Lowe on GMC. . . Ala. . . . .” Estimated revenue for 2005 was revised by Ad Age.$1. . . and Mr.S. pres & CEO Headquarters: Lapiz Hispanic Marketing / 35 W. . . . Los Angeles. . . SPONSORED BY . . .1 2. which is based in Paris. . previously were handled by separate agencies: Martin/Burnett on Pontiac. Goldman was at Goodby. . . . . . Mr. .239 245 -2. . . . . . . . . . . .S. replacing Miguel Angel Furones. . in the U. . . parent Publicis said in an April 2007 20-F filing: “Leo Burnett’s performance improved (in 2006) but still failed to add significant new business bookings. . . Burnett gained back part of itself and more the end of 2006 when it merged with Arc Worldwide. .2 U. . . Yong Yang clients include Budweiser. Idaho. . . . . . . . . Ill. . a new post. . . . . . . . Cheryl Berman. . . Mark Tutssel shifted from deputy chief creative officer of Leo Burnett Worldwide to global chief creative officer in May 2006. . . Assessing performance. .S. the San Francisco Publicis unit. .8 $942.com Leo Burnett Worldwide* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . Ms. . . . Guangzhou. . . . . . . Hispanic shop. . . . . Mr.0 Non-U. . . Mr. . New York-based Publicis USA is by far the largest U. .4 Notes: Publicis agency network. Bromley Communications. . the Publicis Groupe direct/interactive sibling whose creation in 2004 included the merging of four Publicis Groupe agencies.leoburnett. . Wacker Dr. .S. . Silverstein & Partners.$909. . ." Publicis in October 2006 bolstered its worldwide management with the appointment of Olivier Fleurot as executive chairman and Richard Pinder as COO. . Burnett now has more than 700 employees in China centered in key offices in Taipei. . . . a marketing services agency.1 2.8 -1. Wrigley and McDonald’s. . . replaced as Leo Burnett USA’s top creative in January 2006 but retained as U. . . . . . Leo Burnett global network. a shop with estimated revenue less than $5 million. . . Chicago. . . Bob Moore became chief creative officer of Publicis North America in May 2006. .S. . .S. . . valued at $150 million. . . The Arc unit in April 2007 gained the field marketing. . . . . which earlier in 2006 began to build this focus by bringing in Jamie King as senior VP-director of brand integration. . chief creative officer for Publicis USA in New York in September 2006. Chicago. Leo Burnett Detroit affiliate. . . Rochester. . .. . . . Rob Feakins became president. Ill. . . .5 Offices 2006 2005 % chg Worldwide . . . . . .7 7 0. .S. . . Mr. . . .April 30. . . .8 Non-U. S. . . Rachid Karame St. . .8 $577. .4 U. . Lebanon / Phone: 9611 354 111 / Fax: 9611 349 023 / URL: www. . . . . . . . .9 11. . . . . .4 $58.$212. . . . Camp had been consulting with Riney. . . .com Saatchi & Saatchi* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . 950 Sixth Ave. . . . . . . . . amounting to a 3% staff cut. Estimated revenue for 2005 was revised by Ad Age. . .347 5.27 NA NA U. . . . . Calif. . . includes Saatchi traditional advertising offices in New York and Torrance.S. . . . . . General Mills. . . Top Executive: Kevin Roberts.26 NA NA non-U. . .. . Washington. .S. . . . Torrance. .1.. . . . . .com Packard account. . . . . . the Hispanic shop based in New York. . . .130 122 6. .com Team One Advertising* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . El Segundo.1 Non-U.com Publicis-Graphics Agency totals Employees 2006 2005 % chg Worldwide . an increase primarily due to increased media buying and consultancy business (Publicis Groupe Media).. in June 2006. . . .S. . . . Its executions include advertising.S. France 75008 / Phone: 33-1-44-43-70-00 / Fax: 33-1-44-43-75. . The move was to cut costs and funnel savings into new services at the agency. . N.0 Notes: Team One. . . . . Headquarters: Publicis / 133.S. Susan Gianinno. . . . . . Saatchi U. . . . presidentCEO. . Tom Eslinger became worldwide interactive creative director. . ..5 5 0. .’s Lexus division. . . . . . . . . . .5.0 Notes: Vigilante is an urban advertising marketing agency established in 1997. .6 $207. . . . Roger Camp join Riney as chief creative officer.297 268 10. . whose primary account is Toyota Motor Corp. . CEO Headquarters: Saatchi & Saatchi / 375 Hudson St. . .S.S. . and Brussels. . . . Visa Europe and Wal-Mart. . . . . . Novartis.9 Employees 2006 2005 % chg Worldwide . . . . . .. Deutsche Telekom/T-Mobile. . .teamoneadv. . . . . . . . . . Beirut. The Publicis 20-F filing for 2006 noted North America generated 5. . . . . . Publicis Groupe's 49%-owned BBH got the account in Brazil. . . . N. . . . . . . .2 Offices 2006 2005 % chg Worldwide .$592.17 17 0. . . . .25 / URL: www. . . eworks. .. . . . . and Conill.0 Notes: Publicis-Graphics. .Y.$65.. . . . Bel. . . . . .33 32 3. . . pres & CEO Headquarters: Publicis-Graphics / Omar Saab Bldg. . CEO Headquarters: Team One Advertising / 1960 E. . . . . .S. . . . . . .S. . . . .0 Offices 2006 2005 % chg Worldwide . SPONSORED BY .publicis. . Saatchi's largest clients are Ameriprise.4 Non-U.S. . . . . . . . . . Paris. . Saatchi & Saatchi Rowland. .1 U. .712 6. . . . Naperville. . Top Executive: Olivier Fleurot. . 10001 / Phone: (212) 279-5550 / Fax: (212) 279-5560 / URL: www. Top Executive: Mustapha Assad. . Headquarters: Publicis / 4 Herald Square. . . . . It is part of Leo Burnett Worldwide and in Leo Burnett USA figures. . N. . Publicis expanded its coverage of the Renault account to 48 countries by gaining the account in Latin America from Lowe Worldwide and the Baltic states. . . . . . . ..153 143 7. . . .publicisgraphics.6 Notes: Saatchi & Saatchi Worldwide includes three U. . . Avaya. . . . . . . Eslinger is based at Saatchi & Saatchi LA. . founded as Lebanese agency Publi-Graphics in 1973. a new position.6.S. Belgium. a traditional agency.April 30.367 -0. . In February 2007. . . Calif. New York. . New York. . is based in El Segundo. . . . . Mexico and Venezuela. . . .S. .$380. Emirates Airline. .S. . .com U. . .580 -4. . . . . . . . . . . . . P. . . . . . . . . . . N. Dialog and Headline PR. . . . .Y. . He is a previous creative director at Fallon Worldwide. . . . media planning. and Saatchi & Vigilante Agency totals Employees 2006 2005 % chg Worldwide . In January 2007. . .947 -3. . . . . . . Mr. . . . Carlsberg. Estimated revenue for 2005 was revised by Ad Age. .1 1 0. .31 30 3. 90245 / Phone: (310) 615-2000 / Fax: (310) 322-7565 / URL: www. . . sales promotion. . . . . . . Champs Elysees. . . . .. . . . . Calif. . . . Sony Ericsson. Vigilante has an African-American market segment. . . . . . The agency also has a Paris office. . . . . . . . . .saatchi. . .2 2. . . Colombia. . . . JC Penney. . . . . . a B2B and Yellow Pages shop in Fairport. .2 2 0. . . . . a new post. . . . . . a shopper marketing unit that Saatchi has expanded internationally. . . . .S. . . . . . . . Top Executive: Brian Sheehan. .23 21 9. . . . . Grand Ave. . . . . . . .0 Offices 2006 2005 % chg Worldwide . . . . street and entertainment marketing. . . The agency. Estimated revenue for 2005 was revised by Ad Age. . . . . . .7 U. .publicis-usa. . . Ill. . . . . Verdun. . Team One in El Segundo. services that account through field offices in Atlanta. . .1% of Publicis' organic growth in 2006. . . .S. . . .S. Mr.2 $369. . . . .7 2. Diageo/Guinness.365 1. . . is a Middle East network of 17 offices in 11 cities that also houses four independent specialist companies: Optimedia. strategic planning and research. .. . . . Publicis has owned 60% of the network since 2000. . . 2007 | Advertising Age |79 DATACENTER 2007 AGENCY PROFILES YEARBOOK Saatchi X. . 10014-3620 / Phone: (212) 463-2000 / Fax: (212) 463-9856 / URL: www. .Y. healthcare communication of Saatchi & Saatchi and of the Kaplan Thaler Group. .420 420 0.5 Non-U. . . . . . . . . Tarrytown. and Mustapha Assad. . . . . while Publicis Worldwide claimed Argentina. Procter & Gamble. . . .8 Offices 2006 2005 % chg U. Minneapolis.0 U. . . . . Saatchi & Saatchi in 2006 eliminated 15 jobs from its 500-person New York headquarters.0 Employees 2006 2005 % chg U. owns the rest. . . chmn & CEO-U. Toyota/Lexus. exec chmn-ww. .3 Non-U. . . . Bristol-Myers Squibb/Mead Johnson. . agencies. . events. . . .5 2. .S. . . . . . Calif. . . Box 6716. . . . . . . .Y.. . . . Saatchi U. . .O. podcasts. working together to win the $20 million Barclays iShares business across Europe in the fourth quarter. . . . financial services (ABN AMRO. growth of about 4. .0 2. sales promotion shop. . . . . Pfizer).4 3 33. . blogs. In Europe. “Neither brand name will disappear. .002. largely reflecting the consolidation of Arc’s New York office into the Chicago creative office.$606. . .S. . . . .4 13. . . Arc’s interactive unit bore the brunt of that lost business. Top Executive: Rishad Tobaccowala.0 $252.. . . . New York. . . .S. . . .0 Non-U. . . . . But only half way.2 U. . Chicago. . .7 Notes: Publicis Specialized Agencies and Marketing Services is an Ad Age construct and represents the estimated totals of Publicis Groupe’s marketing services and specialty operations. . . . . . . . . chairman of Publicis Groupe Media. a specialist in spotting the intersection of marketing and new technologies like wireless devices. . . operations in December. . . . . .0 3. . .134. Mr. . . . Denuo’s primary office is in Chicago. . . . . Chicago. healthcare (SanofiAventis. . . . . . . . . . .S. . clients include American Express Co. . and shopper marketing (in-store. .538 1. . . . . . . . This senior-management structure. .S. Ill. Army and Cadillac accounts by Burnett (Arc served as a subcontractor). . . . According to Burnett Chairman-CEO Tom Bernardin at the time of the merger in December 2006. . . .denuogroup. . .7 Non-U. which grew an estimated 19% vs. U. . . . .1.3 3 0. Arc compensated from that loss. . video-on-demand. . 27th Fl.$257. . . .0 Notes: Denuo was launched in February 2006 by Publicis Groupe as a consultancy staffed with marketing futurists to advise marketers on emerging digital technologies. . .S. . . . . a U.S. . . Tobaccowala reports to Jack Klues. . Arc was named one of four agencies of record for all interactive work for Procter & Gamble.” he said. . . AstraZeneca. Wacker Dr. . . . . . . . . . .S. . The joint Arc/Burnett task force is looking at what the exact right operating model will look like for us – but in the meantime consider Burnett and Arc as one entity. . . . . .S. . . . .Y. . . . . .0 $83. . .arcww. .. Arc’s worldwide Denuo Agency totals Employees 2006 2005 % chg U.0 10. .050 727 44. . . The agency’s client gains abroad also boosted its presence in several sectors: Telco (Turkcell. the two began to operate under a semi-group umbrella with a single P&L in Asia and Europe/Middle East/Africa (EMEA). pres & CEO Headquarters: Vigilante / 41 Madison Ave. president of Arc Worldwide and North America.S. Fiat). . . . . .$120.$99. . . .S. . CEO Headquarters: Denuo / 35 W. . . . Arc Worldwide* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide .$1.0 $114. N. . .S. . . . . . . . . .5%. . . . . . .1 U. . . retail). . . .S. SPONSORED BY . 10010 / Phone: (212) 545-2850 / Fax: (212) 545-2855 / URL: www. . . . . . . . . . . .7 Offices 2006 2005 % chg U. . .4 Offices 2006 2005 % chg Worldwide .S.. . . . . .S. .S. . .9 $586.2 19. founded in 1980..0 Offices 2006 2005 % chg U. .4 $416. . .0 $198. Denuo is headed by Rishad Tobaccowala.April 30. .6 U.$527. . . .S. now has an additional title under Leo Burnett Worldwide—director of corporate strategy & development—where he oversees the global digital operations and M&A technology investments among other things. . . . . Sony Ericcson). . . Wacker Dr. . . Arc Marketing and Arc Interactive (in Europe). . . . Semaphore Partners (formerly NOVO/Giant Step). . . . . . . .com Top Executive: Larry Woodard. . . . . . . . Arc and Burnett in the U. . . . Barclays.S.$219. . .S.8 4. . . . . became the modus operandi for U. the latter affected by the loss of the U.25 15 66. . . . . and both will continue to go to market individually if a competitive advantage is to be gained by doing so. . . . . . .6 Non-U. . . . . . . . In 2006. . organic client growth from interactive assignments. . Carrefour). . . U. . . . Chicago. . . . . 2007 | Advertising Age |80 DATACENTER 2007 AGENCY PROFILES YEARBOOK growth of an estimated 10% was driven by its non-U. Top Executive: Marc Landsberg. . . Ill. . . . . Orange. . . . .7 Notes: Arc Worldwide. . . . . . .4 26. Publicis essentially merged Frankel. etc. . . . . while about two-thirds of its non-U. . . .1. . pres Headquarters: Arc Worldwide / 35 W. .S. 60601 / Phone: (312) 220-3200 / Fax: (312) 220-3212 / URL: www. . . . To form Arc in 2004. promotional. iLeo (North America and Asia). . . . . . . .3 $1.5 Non-U. . . . . .1 1 0. . . . . Denuo means “anew” in Latin and rhymes with anew. . . and retail (Tesco. 60601 / Phone: (312) 220-4673 / Fax: (312) 220-6549 / URL: www.” Marc Landsberg. Capital One. . Denuo was to serve as Publicis’ investment vehicle for internetrelated operations. . will be consolidated under one P&L by the end of this year. . though. Arc provides services in four basic areas: direct/database. and Kraft named the agency a roster shop for consumer promotions for all Kraft brands. . design marketing programs and invest in media-technology startups. automotive (Chevrolet.S. . . .3 Notes: The agency Digitas. . interactive. . . . . . “The one balance sheet piece is clear: instigate that and you’re half way to a true fusion.33 39 -15. . albeit with two facets.S. Bank of Cyprus). . .com INTEGRATED MARKETING AGENCIES Publicis Specialized Agencies & Marketing Services* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide .30 36 -16. by generating about half its U. . . client wins were interactive. . . . Centurion Bank. . . begun in Europe and Asia earlier in the year. . . . . . . He serves simultaneously as chief innovation officer at Publicis Groupe Media. . Detroit and New York. . . . . . staff numbers declined by 98 in 2006 from year-end 2005. Key to the official alignment under the Leo Burnett brand was giving local Arc and Burnett managers dual responsibility in overseeing both advertising and marketing services. . . has offices in Boston. in December 2006 came under the umbrella of Publicis sibling Leo Burnett Worldwide at the network level. . . . .313 17. .0 Employees 2006 2005 % chg Worldwide . . . . . the large marketing services unit of Publicis. . . . . . . . .vigilantenyc. . .com Digitas* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . . .488 586 -16. sector. . .. .4 U. founder & CEO Headquarters: Moxie Interactive / 384 Northyards Blvd NW. Modem. . .0 Notes: Publicis Dialog is an integrated marketing agency involved in direct marketing. .S. which also include functions of sibling shop Modem Media.7 U. . . . . . The shop was founded by Kris Zagoria in Atlanta in 2000. . . European operations. . .$19. . . . . . . . . . . . . . . .5 $13. . . . . . . . . . . . . . . .modemmedia. . PR and advertising. . . . . . . . . . . . .0 % chg 36. . . . . .2 Offices 2006 2005 % chg Worldwide . . . .. . in early 2006 named Frank Gallon chief operating officer.0 Non-U. . . . . Conn. . . . . . GM accounted for 17% of revenue for parent Digitas Inc. . . . . . .6 6 0. chmn & CEO Headquarters: Publicis Dialog / 950 Sixth Ave. . . . . . became part of Digitas holding company in October 2004.publicisdialog. .$20. . . . .7 50. . has grown from is Chicago headquarters to include five other offices in North America.1000 / Fax: (617) 867-1111 / URL: www. . . . . . Dallas and Seattle. . New York.0 Non-U. .180 120 50. . . .6 43.$50. pres Headquarters: Digitas / 33 Arch St. . . . . a new post. . . . . . 06885 / Phone: (203) 299-7000 / Fax: (203) 299-7060 / URL: www. . . . . . . .0 U. . . Digitas moved into new offices in Detroit in 2006 to reflect its growth from a handful of people several years ago to about 60 today. . .0 Notes: Relay is involved in sports sponsorship.S. 02110 / Phone: (617) 867.April 30. .280 Non-U. . .176 Offices 2006 Worldwide . . . . . . . . . . .com Relay Worldwide Agency totals Employees 2006 2005 % chg Worldwide . . . . . . . . .$66. . . . . .0 2005 334 220 114 2005 6 3 3 % chg 31. . . . . . . . . Dialog has offices in New York. Mass. . . . . . . . . .4 % chg 283. . .Y. investor relations. . . . . . headquartered in Norwalk. . . . . . . . Ste. . . . . . . . . . . . signage and ecommerce retail. .0 Employees 2006 Worldwide . Top Executive: Debbie Yount. . . 60601 / Phone: (312) 297-1400 / Fax: (312) 297-1401 / URL: www. . Parent Digitas had acquired Medical Broadcasting in January 2006. .6 36. . . . . . . . .2 1 100. . . . . . . . .com AT&T and General Motors Corp. . . . . . . Atlanta. . . . . .2 2 0. . . . has offices in Atlanta.8 Non-U.7 Non-U. . . . .0 $22. . . . . . 30313 / Phone: (678) 916-4404 / Fax: (678) 916-4409 / URL: www. . . . . . . .4 10. Conn. . . San Francisco. . .5 $75.S. . interactive and event marketing. pres Headquarters: Modem Media / 230 East Ave. . Interpublic once held a sizable minority (43%) of Modem before reducing that to a nominal investment by the end of 2003. . Boston. .0 Notes: Modem Media. .0 $66. inter- Saatchi & Saatchi X* Agency totals Revenue ($ in millions) 2006 Worldwide . . an interactive marketing strategy and services agency. . . . . . . . . .S. . . Ill. . . . .S. . . . . . . . . .com Moxie Interactive* Agency totals Revenue ($ in millions) 2006 2005 % chg U. Modem was bought by Digitas Inc. .1 1 0. . . . 2004. . . . . . . . . . . . . . .0 Offices 2006 2005 % chg U. . . . . .S. . . .6 6 0. . . Europe and Asia. . . . . search engine and email marketing. He was previously COOCFO at Interpublic shop R/GA. . Medical Broadcasting Corp. . . . . . .5 27. . . . . . 22% in calendar 2005). . The agency. . .5 4 25. .190 NA NA U. . .0 U. . . .$103. . sales promotion. . . . . . viral. . . .. . . . . . Norwalk. . . . . . . . . . . .170 130 30. . . . . . . . . . . . which became a division of the agency. . . . . . 10001 / Phone: (212) 279-6950 / Fax: (212) 279-6960 / URL: www. . . . . . . . . . . . .0 Employees 2006 2005 % chg U. . . . . . . .19 2005 $38. . . . . .S. . .0 15. . . Ad Age estimated revenue for Digitas. . . N. .S. .S. Heineken and Kraft Foods. . . Estimated returns for 2005 were revised by Ad Age. . . . .3 533.com Modem Media* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . .0 0. . . . . . Chicago. . .relayworldwide.) Digitas in April 2007 consolidated a sibling division. . 290.S. .digitas. . . . Southern California (Irvine and Glendale). He reports to President Martin Reidy. . Ad Age estimated revenue for Modem Media. . . .$30. . . . . . are based in London. . . . Top Executive: Wally Hayward. . . . General Motors is principal client at that office. . . . . . . .0 Offices 2006 2005 % chg U. revenue both in 2005 and the first nine months of 2006. . . founded in 2001. . . . . . . . . . . . . Digitas Health. . . . Ste. London. . . . . . . . . . mobile and gaming. . San Francisco and Norwalk. . . . . . . . . .4 3 33.. . . . . Top Executive: Martin Reidy. . . . supported by 190 full-time staff. . .S. . .. . . . New York. . . .4 4 0. . . 15. . . . . . Modem. . . . . . . . 2007 | Advertising Age |81 DATACENTER 2007 AGENCY PROFILES YEARBOOK active kiosks. 400.456 U.0 U. . . .3 54. . . .S. . . . . . .3 33. .0 $16. . Clients include Delta Air Lines.S.S. .0 $12.3 SPONSORED BY . . She remains CEO of the unit.0 $89. . . . . . .4 Non-U. . . .S. .20 NA NA Offices 2006 2005 % chg Worldwide . . . . . . Wacker Dr. . . . . . . . . . . . . . . . . . . . . .4 25. . . Top Executive: Laura Lang. . . . .S. . event and multicultural marketing. . . It is part of Publicis USA. . . . chmn & CEO Headquarters: Relay Worldwide / 303 E. . . . . . . .0 Notes: Moxie Interactive became part of Zenith Media in August 2006 where it operates as a free-standing unit. (American Express accounted for 26% of Digitas Inc. . . on Oct. . . in the first nine months of 2006 (vs. . . .S. . . . . . founded in 1987. . . . . . . . . also an R/GA alum. . .$19.S. Conn. .3 Non-U. . . .S.. . .$83. . . Ga. .moxieinteractive. .23 U. . . . . . .com Publicis Dialog* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . .. . Top Executive: Kris Zagoria. . . . technology development and hosting. . Moxie services include online advertising. . . . . . .7 Non-U. .0 SPONSORED BY . . The advertising side comprises agencies iMed Studios. Springdale. . . . . . . . . . . Saatchi & Saatchi Healthcare ATG. . . . . . The shop is run by Andy Murray. . . . . . . . . . .. 48226 / Phone: (313) 964-0318 / Fax: / URL: Halogen Notes: Halogen is a direct response media specialist company with offices in Chicago. . 400. Top Executive: Nick Colucci. 10019 / Phone: (212) 468-4033 / Fax: (212) 468-4021 / URL: www. . . The unit was the former Thompson Murray shop.036. .S. . .halogenresponse. . . . . . . . . . and New York. Starcom MediaVest’s media services division dedicated to General Motors. . . Los Angeles and Atlanta to accommodate gaining the GM media-buying business from LCI and GM Mediaworks. . . . S&S X has expanded abroad. . . . . . .$402.S. .S. . medical education. . Pa. . . .2 2005 $24. . .0 % chg 14. . .S. . 10019 / Phone: (212) 468-3589 / Fax: (212) 468-3940 / URL: www. .110.2. . . .6 Non-U. in August 2006 Wal-Mart Stores named Saatchi & Saatchi X its AOR agency for shopper.Y. . . .160 Offices 2006 U. .April 30. . Digitas Health. healthcare consulting and PHCG International. . . . . became part of Digitas Inc. . New York. . . . . . . . home of Wal-Mart Corp. .$1. . . . 8th fl. Ste. a collection of four ad agencies-Saatchi & Saatchi Healthcare Advertising (formerly Klemtner).$428. .2 Notes: Publicis Groupe Media is an Ad Age construct and represents the estimated totals of Publicis Groupe’s media buying and planning operations. . . . . Mich. offices are Cincinnati. .9 7. . . . . CEO Headquarters: Halogen / 1675 Broadway. GM Planworks Agency totals Employees 2006 2005 % chg U. .4 U. . . . . . . . .12 11 9. . .0 $655. . Jefferson.$682. . . Top Executive: David Kramer. . .671 2. . . . Medical Broadcasting has had long-term relationships with clients such as AstraZeneca.7 12. . Figures are estimated by Ad Age. . Medical Broadcasting. . . . . . 72764 / Phone: (479) 575-0200 / Fax: (479) 725-1136 / URL: www.. . . .5 22. . . .S. . . . . . .mbcnet. . .com Digitas Health* Agency totals Revenue ($ in millions) 2006 U. . . .4 $1. .1 $290. . . Dallas. . medical & scientific affairs. . . . . . . its headquarters. . . . . Rittenhouse Square. . .0 U. . . Philadelphia. .137 -4. . .S. . . .. . . . . Its U.3 Offices 2006 2005 % chg Worldwide . . . . .037 2. N. . . . .3 23. . . a fullservice healthcare interactive marketing agency with offices in Philadelphia. . CEO.S. . . Medical Broadcasting evolved from a provider of films and TV commercials for medical clients in the 1980s to an interactive agency in the 1990s involved in website creation and design. New York and its headquarters. . . . . . . . .publicishealthcare. . . . and Saatchi & Saatchi Healthcare Communications Group. .$30. however. Brand Pharm (formerly Nelson Communications) and LifeBrands (a newly formed merged group). . pres & chief operating officer Headquarters: Publicis Healthcare Communications Group / 1675 Broadway. .$46. . Top Executive: Andy Murray. . .5 $35. .2 4. . .634 527 20.S. . . New York. . . .4 $381. . . . . . .Y. .com MEDIA SPECIALIST AGENCIES Publicis Groupe Media* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide .2. . .400 502 -20. . . .9 Employees 2006 2005 % chg Worldwide . .8 29. . . . . Fayetteville.Williams-Labadie. . . . . . . . . .. a deal that included a 10% stake held in Medical Broadcasting by WPP. pres Headquarters: Digitas Health / 229 S. Saatchi & Saatchi Healthcare Innovations and Saatchi & Saatchi Consumer Healthcare. .S. . .18 14 28. . . .3 U. .S. . . .com Notes: Saatchi & Saatchi X is a shopper marketing unit that delves in shopper insights and store-centric promotions to turn shoppers into buyers. . . . . . .0 2005 140 2005 2 % chg 25. . . . . 2007 | Advertising Age |82 DATACENTER 2007 AGENCY PROFILES YEARBOOK Notes: Medical Broadcasting Co. . .30 25 20. N. .. . . . . Springdale. . . . bought by Saatchi in June 2004. . CEO Headquarters: GM Planworks / 150 W. . which is not far from Bentonville. . 19103 / Phone: (215) 545-4444 / Fax: (215) 545-4440 / URL: www. . Top Executive: Dennis Donlin. . . intranets and e-business intelligence. 18th St. Planworks had handled the planning portion of GM’s media business since 2000. . . . . . . . . . . . . sales & marketing services. Bristol-Myers Squibb and Wyeth. .S. . . . . S&S X is a separate business unit that consolidates into Saatchi & Saatchi Worldwide. . The unit was formed in 2001 when Starcom USA and MediaVest merged their direct marketing units. . Revenue was estimated for Medical Broadcasting. . . . who remain with the unit. Under Saatchi. . . .saatchi. . . . . . . . . Top Executive: John McNamara.S. . .664 0. CEO. CEO Headquarters: Saatchi & Saatchi X / 605 Lakeview Dr.$356. .6 $326. . . . . . . . . . . Founded in the late 1980s by David Kramer and Linda Holliday. Ark.1 Non-U. . . . . . . in this report it stands alone as a discipline. . . . . . . . .1 Non-U.1 U. . .0 Employees 2006 U. . . .com HEALTHCARE AGENCIES Publicis Healthcare Communications Group* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . .3 % chg 0. in-store and employee communications. . Ark. .3 Notes: GM Planworks. . . the end of January 2006. Medicus Canada and MedicusNY. New York and Toronto. Detroit. . . . Ark.S. .6 Notes: Publicis Healthcare Communications Group (PHCG) includes six operating units: Advertising. . boosted employment in late 2005 by several hundred in existing offices in Chicago and Detroit and in new offices in New York. . . . . . Linda Holliday. . . . . . This is the first AOR relationship Wal-Mart has forged in retail marketing. . . . Indeed. . . in April 2007 was folded into agency Digitas as a new division. . . . .. she was CEO at MediaVest USA.600 560 7. . . . . New York.. Chicago. . .smvgroup. Top Executive: Renetta McCann. . .S. . . a Chicago-based multicultural unit. . . . media specialist company.1 $589. . . . Chicago.8 Offices 2006 2005 % chg Worldwide . . . . . . . are known as Starcom MediaVest Group on a worldwide basis. Chicago-based videogame marketing specialist. . . . The U. . . . Revenue for 2006 is based on projected billings from Recma. . In August 2006. . . planning and strategy services.S. . 60601 / Phone: (312) 220-3535 / Fax: (312) 220-6530 / URL: www. . . . At the international level. .$628. . . . .S. . . . . . . . . . Revenue estimates for 2006 based on projected billings from Recma. .S.3 4 -25. . Wacker Dr. . 305 S. . . . . .9 Employees 2006 2005 % chg Worldwide . . and Kathy Ring. 60015 / Phone: (800) 833-1100 / Fax: (847) 559-1970 / URL: www. . . . . . .S. . .$288. . . . . . . . . . .3 3 0. . . Starcom IP. . . . . . . . . . . . .486 5. . . . . . . . . . . . . . . . . His position as chief executive of Starcom MediaVest Group was awarded to Renetta McCann. . CEO-MediaVest USA Headquarters: MediaVest USA / 1675 Broadway. . . . Optimedia came into the combo as the unbundled media service for Publicis network.zenithoptimedia.100 1. . . . Chris Boothe. . Chicago. Ill. . .0 Notes: MediaVest USA is a U. . . . . numbers and those of MediaVest are part of worldwide billings of Starcom MediaVest.2 4. . . Mr. . . . . .S. . . an agency network formerly part of Bcom3.70 51 37. . .0 2. . . . . Top Executive: Antony Young. .3 Offices 2006 2005 % chg U.5 3 66. .159 159 0. .2. MediaVest was founded as the unbundled media unit of D’Arcy. .5 Notes: Starcom MediaVest Group (SMG) is a full-service media company. . . . . . . . .S. . . . Northbrook.. . .* Agency totals Revenue ($ in millions) 2006 2005 % chg U.804 696 15. . . . . . . . . . Chicago. . . . . . .S. .. . . . Estimated revenue for 2005 was revised by Ad Age. . . CEO Headquarters: Starcom USA / 35 W. Estimated revenue for 2005 was revised by Ad Age. . . . . . Estimated revenues for 2005 were revised. . . . . a unit for small to mid-sized ad agencies and media buying. . . Andrew Swinand. . Top Executive: Laura Desmond. .com SMG Directory Marketing Agency totals Employees 2006 2005 % chg U. .$159.2 Non-U. . . .S. . . . Tapestry. .5 5 0. . . Halogen. . .smvgroup. .K. .$180. . . . . company.S. . . Starcom. . . . . . Previously. Chicago. . . . . . . . . . In mid-2006. Laura Desmond in late 2006 was named CEO of America operations at Starcom MediaVest. . . . . . . . . is one of two operating units of ZenithOptimedia. 10014 / Phone: (212) 820-3200 / Fax: (212) 820-3300 / URL: www. . . . . .S. . . . . . . . . . . . Bannockburn. . . . .com Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . chief client officer. . . . . . . . .886 11. . . .5 5 0.S.S. . .S.$447. . . .$82. . . CEO Headquarters: SMG Directory Marketing / 3000 Lakeside Dr. . . . . . . . . . Ill. Starcom and MediaVest operations are merged as SMG. .7 6. . . GM Planworks. . .com SPONSORED BY . . .S. . . . .7 U. responsible for lead relationship manager for advertising and brand agency initiatives.com Starcom USA* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . New York. . . . . . . . . .0 Non-U. . .S. .mediavestww. . . . . . . StarLink Worldwide. . . . .5 $277. Ill.0 Non-U. . . Revenue estimated for 2006 is based on projected billings from Recma. . . . . . . . . . .154 154 0. . . . . . then CEO of SMG/The Americas. .6 $81. . a digital and online media company. . SMG includes: Starcom USA. New York. global CEO Headquarters: Starcom MediaVest Group / 35 W. . . . . . .5 U. . MediaVest and its sibling U. . . .S. . .0 Offices 2006 2005 % chg Worldwide . Wacker Dr. . . . . . . . .S. . . MediaVest USA. . . Top Executive: John Muszynski. . . .5 Offices 2006 2005 % chg U. Jack Klues was promoted to chief executive of Publicis Group Media (PGM) in October 2005.1 Employees 2006 2005 % chg U. . . . Antony Young became president at the retirement of Mike Drexler. . .smgdm. . . Ste. .0 U. . . . .68 67 1. . . . . .7 Notes: SMG Directory Marketing is a directory advertising media unit. . . . . . . . . Chicago. . Steven Feuling became chief consumer officer.S. .6 $164. . . 60601 / Phone: (312) 220-3535 / Fax: (312) 220-6511 / URL: www. . N. . . . chief activation officer. . . . . . . . . . . D'Arcy was dissolved at Bcom3’s merger with Publicis Groupe. . . . . . . . NY 10019 / Phone: (212) 468-4000 / Fax: (212) 468-4100 / URL: www. a New York-based direct response unit. .S. . .S. . The other is Zenith Media. . SMG Directory Marketing. . .73 72 1. revenue shown is the sum of Starcom and MediaVest operations in the U. . . .com Optimedia International U. . . . .4 U.600 2. Revenue estimated for 2006 is based on projected billings from Recma. . . . . . Top Executive: Kathleen DeCare-Aden. . . .3 5.700 3. . . . . . .3 Non-U. . . .S.Y. .4 9. .4 Employees 2006 2005 % chg U. . . . Zenith is the unbundled unit of Saatchi & Saatchi. . . . .1 7. . . .S. . . Greg Warren was hired as exec VP-managing director in early 2006. .5 $425. . . . . . / 375 Hudson St.S.3. . . . .0 Notes: Optimedia International U. . head of Starcom's Los Angeles office. . . . . . . . . . . . . . . . . . . . a media specialist company. . .0 $148. . ..S. . Estimated revenue for 2005 was revised by Ad Age.0 Notes: Starcom USA is a media specialist company. . . . Play. . .1 Offices 2006 2005 % chg U. New York. 2007 | Advertising Age |83 DATACENTER MediaVest USA* 2007 AGENCY PROFILES YEARBOOK Starcom MediaVest Group* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . .800 5. . . . Its U. . . . . Group.April 30. . .5. . Young had been CEO of ZenithOptimedia U. Ill. . . . pres Headquarters: Optimedia International U. . . . . Zenith in late 2006 bought Moxie Interactive.com Notes: StarLink within SMG is a media services firm serving small to mid-sized clients. .7 Non-U. . MSL operates North American offices in Detroit. . . . . . Selvage & Lee and Winner & Associates. . Boston. . . . . . .S. . . Optimedia International U. . . . .0 $146.9 Notes: ZenithOptimedia is the global media services company that operates in the U.S.0 Notes: MS&L is an international PR agency with 41 worldwide offices. 60601 / Phone: (312) 220-5300 / Fax: (312) 220-6561 / URL: www. . . . . .S. . The shop. . . .9 2. .S. . . .S.S. .7 Notes: Zenith Media USA is a media specialist company that came out of Saatchi & Saatchi Advertising and the former Cordiant Communications Group (Bates Worldwide). . . . . . . .K. MS&L specializes in healthcare. . .$482. its founder and CEO. San Francisco.4 14. . . .April 30. . . . corporate.6 Zenith Media USA* Agency totals Revenue ($ in millions) 2006 2005 % chg U.175 162 8.3 7. . . . Tapestry and MV42 handle media buying and planning and are involved with Hispanic. .0 Non-U. . . . . is located at 1675 Broadway. . . . . . . .0 Non-U.16 16 0. . consumer marketing. . Los Angeles. . .0 Non-U. The agency boosted its Latin American affiliate network to 14 countries in mid-year 2006 by adding eight agencies from eight other countries. . . . . . . . . . . N. created at the same time. . . an Atlanta interactive shop employing 180. Manning Selvage & Lee Agency totals Offices 2006 2005 % chg Worldwide . . . . . . . 10019. litigation communications and issues advocacy and crisis management. . . . .8 U. . . N. corporate affairs. . . . .S. . . . Wacker Dr. . . .$92. . VP-managing director. . ..Y. . . . . . . . . . .starlinkworldwide. .3 2 50.tapestrypartners. Houston St. CEO SMG Multicultural & Tapestry Headquarters: SMG Multicultural / 35 W. . . . W1T 2BS / Phone: 44 20 7961 1000 / Fax: 44 20 7961 1113 / URL: www. . . . Outside the U. . . . Zenith and its sibling. . . .zenithoptimedia. . . . . an Arlington.62 40 55. Asian and emerging markets consumers.8 $217. . . . . . .2 3. specialist in risk and innovation. . . . . . MV42 also goes by the name of 42 Degrees of MediaVest to reflect its heritage within Starcom MediaVest Group.. . . . Atlanta. .$151. . . . . Top Executive: Tim Jones. . . Wacker Dr. .0 Offices 2006 2005 % chg U. .14 13 7. .. . . . Revenues are estimates based on projected billings from Recma. .0 Offices 2006 2005 % chg Worldwide . . . Top Executive: Steve King. Tapestry remains headquartered at 35 W. . . Va. . . . . . . . . Chicago. . .0 Notes: SMG Multicultural became the umbrella in March 2007 for Chicago-based Tapestry and MV42.7 % chg 15. . .S. .S. . This April. . . . . . . . .1 U. . 10014 / Phone: (212) 859-5100 / Fax: (212) 727-9495 / URL: www. . . . . . . . .0 22. .3 $447. . . . . . MV42 is led by Caleb Windover. . .9 2. . . each with its own management group and independent IT systems. .. . . .31 25 24. . . technology and digital. . Revenue estimated for 2006 is based on projected billings from Recma. . . .7 $90..9 2005 $236. . . has been renamed McGinn MS&L. . 60654 / Phone: (312) 970-8400 / Fax: (312) 970-8464 / URL: www. CEO-ZenithOptimedia USA Headquarters: Zenith Media USA / 299 W. . . . . . . . . An asterisk (*) indicates figures are Ad Age estimates. .0 U. Winner is a Los Angeles firm. . . . . . . . .S. . . . . . . . . . African-American. . . 2100. . . . . . . . . which employs 13. . . .S. . . . . Tim Jones. .$234. 2007 | Advertising Age |84 DATACENTER StarLink 2007 AGENCY PROFILES YEARBOOK ZenithOptimedia* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide .$179. . . . . . . . Ste. New York. . . . . . are part of ZenithOptimedia. . . . .0 Offices 2006 2005 % chg U. Publicis acquired McGinn Group. . . . .159 146 8. . .. . . . Moxie retained its name and operates as a free-standing unit under the leadership of Kris Zagoria.S.S. . . . . . . . .zenithoptimedia. . . Chicago. . Ill. . . . .Y. . New York. . Estimated revenue for 2005 was revised by Ad Age.com Notes: Publicis PR Corporate Communications Group is a Publicis Groupe holding form PR companies. . The firm also has an extensive international affiliate network. merged into the MS&L practice. . CEOAmericas Headquarters: ZenithOptimedia / 24 Percy Street.10 10 0.S. . . Phone: (212) 468-4000. Top Executive: Monica Gadsby. U. . .41 35 17. . . . Washington and Toronto.5 $229. . . in Chicago. . Monica Gadsby is CEO of SMG Multicultural and remains CEO of Tapestry as well. . . New York. . . . . . as separate media agencies Zenith Media USA and Optimedia International U. . . pres Headquarters: StarLink / 222 Merchandise Mart Plaza. . . . . . . Chicago. . . . CEO-ww London. . SPONSORED BY . . .com SMG Multicultural Agency totals Employees 2006 2005 % chg U. . . including Manning. . .S.S. . . Ill. . . Top Executive: Ken Zasky. . Total revenues are Ad Age estimates. . .6 U. . . . . . London. . . MV42. . . .com PUBLIC RELATIONS AGENCIES Publicis PR Corporate Communications Group* Agency totals Revenue ($ in millions) 2006 Worldwide . . . . New York. . Agency offices also were opened in Tokyo and Dubai. . . .$247. . . . .$272. . . .9 $148. . . . . . . Moorestown. Denver. . . . . . . .0 Notes: Richards Group is a traditional ad agency (87% of its business) that also includes a sales promotion unit (Latitude). . .openmindsagency.$105. . . . . . It largely buys and plans media for Richards Group AOR clients. . . . SPONSORED BY .richards. . . Central Expressway.0 Notes: Richards Media is a media specialist company.2 6. . principal Headquarters: Richards Media / 8750 N.0 Offices 2006 2005 % chg U. . . . . based in Santa Monica. Grupo Gallegos. . Richards’ Dale Hruby.7 Employees 2006 2005 % chg U. . . . . . . . . founder. Mich.rpa. Dallas. . . . .1 Employees 2006 2005 % chg U. . . and direct marketing (Richards Relationship Marketing).7 Offices 2006 2005 % chg U. Texas 75231-6437 / Phone: (214) 891-5700 / Fax: (214) 891-5289 / URL: www. . . . . Larry Postaer. . . . Top Executive: Mark Choate. . pres & CEO. . . its largest account. . . . . . . .0 Notes: RPA is a marketing organization that includes the agency of the same name (formerly Rubin Postaer & Associates). N. . . . . Ore. . .$3. . . . . Santa Monica. . . . .) that handle dealer groups of American Honda Motor Co. . a period in which management at the automaker had gone through multiple staff changes affecting the marketing sequence. . . . . . . . . the year it started. . . . and with a full-service office in Chicago. . . . .S. . . . . .. .. . . . . . . Boston. . . . . . . pres & dir-creative svcs Headquarters: Open Minds Agency / 4 Park Plaza.$36. . . Steve Levit. .S. . . . Top Executive: Larry Spiegel.J.515 515 0. . .com 28 Richards Group Revenue ($ in millions) 2006 2005 % chg U. . . . . . . . . . which handles marketing aimed at Spanish-speaking consumers. . . . . reported it had been “extremely difficult” working with Hyundai the past five years. . and Portland.2 $99. Irvine. . . . . . . . .richards.0 Offices 2006 2005 % chg U. . . . . Richards declined to defend. . . . . . . creative dir & principal Headquarters: Richards Group / 8750 N. . . . . . .0 Employees 2006 2005 % chg U. .-base to Chicago. . . . 1200.0 Offices 2006 2005 % chg U. . . .S. . . . . Calif. . . Ste. director of entertainment to head up media buying and planning for the Metro- An asterisk (*) indicates figures are Ad Age estimates. VP. . . . . . .S. .0 Offices 2006 2005 % chg U. . . exec VP & dir-creative svcs Headquarters: RPA / 2525 Colorado Ave. .com Top Executive: Mark Hass. . PR (Richards/Gravelle).S. global CEO Headquarters: Manning Selvage & Lee / 1675 Broadway. . .S.0 Notes: RPA was founded by Gerry Rubin and Larry Postaer in 1986 when they left the Los Angeles office of Needham Harper & Steers. . . has expanded from its Santa Monica. . a full-service shop in Irvine. . . .0 Employees 2006 2005 % chg U. . . and Atlanta largely to direct advertising for the diverse dealer groups of American Honda. . . . 2007 | Advertising Age |85 DATACENTER 2007 AGENCY PROFILES YEARBOOK 43 RPA Revenue ($ in millions) 2006 2005 % chg U. . It is a wholly owned subsidiary of RPA. . Calif. New York. the latter a former Richards Group director of brand planning. . . . . . . . The agency in October 2006 named Shelley Watson. . . Ste. . Calif. . . . . . .500 500 0. .$108. . . .$160.S. .J. . . Calif. . . . . . . . .9 9 0. . 10019 / Phone: (212) 468-4200 / Fax: (212) 468-4007 / URL: www. .5 $0. . . . . . . was acquired in 2002. .com MEDIA SPECIALIST AGENCIES Richards Media Agency totals Revenue ($ in millions) 2006 2005 % chg U.S. .April 30. . . . . . . . . . . The agency has a substantial minority position in Los Angeles affiliate. . . . . . direct and event marketing. 90404 / Phone: (310) 394-4000 / Fax: (310) 917-2565 /URL: www. . Portland. .8 8 0. . . . . . . . . . . . . . . N. . . Texas 75231 / Phone: (214) 891-5700 / Fax: (214) 891-3585 / URL: www. . . . . . . . . .mslpr. . ..0 8. . . . . American Honda consolidated its account from multiple shops into RPA in 1994. . and Open Minds Agency. . . . 650.15 15 0. . . Dallas. Rubin Postaer & Associates. Central Expressway. Top executive: Gerrold Rubin. . key person on the Hyundai account. .1 1 0. .S. . .. .S.5 5.com RPA Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . Denver. . . . . Dallas. .6 6 0. .com TRADITIONAL AGENCIES Open Minds Agency Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . N. . . . . . . . . . . . . . . . .S.1 1 0. . . . . . . . .71 63 12. a traditional shop. resigned in January 2007 to take a similar role with McCann Erickson on its Buick account team based mainly in Birmingham. . .1 $2. .Y.S. . . . .. . . . . . . interactive (Click Here). . . . Moorestown. . . . . . That resignation was a precursor to Hyundai’s placing the account in review in February 2007. . . . . . . . . . . . a decision made by Hyundai’s COO Steve Wilhite and CMO Joel Ewanick. . its name then.0 $148. . . . 92614 / Phone: (949) 255-4300 / Fax: (949) 255-4400 / URL: www. . . . Top executive: Stan Richards. Calif. . . lead creative on Hyundai Motor America since spring 2006. . . . . RPA is involved in traditional advertising.S.S. . . . .3 $102. . . . . . . . .685 665 3. About 12% of its billings are independent of agencies. . RPA has six field offices (Atlanta. . . . . . . . . . interactive. . .S.7 14. Dallas. . . . . .8 Employees 2006 2005 % chg U.0 Notes: Open Minds Agency. Ore. . 0 Notes: Sapient returns are for the experience marketing side of Sapient Corp. . . . . 02141 / Phone: (617) 621-0200 / Fax: (617) 621-1300 / URL: www.20 16 25. . .S. . .000 0. . . . . .500 U. .0 $176.500 3. . . Revenue ($ in millions) 2006 2005 % chg Worldwide . . . Commerzbank. .com Goldwyn-Mayer account gained earlier in the year. . .6 $92. . . . Top Executive: Gerrold Rubin. .0 $319. . . . SPONSORED BY .S. . . . . . .4. Deutsche Leasing and T-Online. left in first quarter 2007. . . . . . . .9 Offices 2006 2005 % chg Worldwide . . .0 U. . . . . . Kiev.7 $99. . . . / 25 First St. . . . . Stockholm. . Half of Sapient’s personnel work out of its Bangalore and New Delhi offices. . .1 2005 3. . . Berlin/Hamburg. . . has shown strong growth (up 15% in 2006) and has been expanding into new fields this year. . . . . . . .2 39. . . . . . .20 16 25. . pres & CEO Headquarters: RPA / 2525 Colorado Ave. Mass. .7 An asterisk (*) indicates figures are Ad Age estimates. . . . . . . . . . . . . The main client of the venture is Unilever. 2007 | Advertising Age |86 DATACENTER 2007 AGENCY PROFILES YEARBOOK Offices 2006 2005 % chg Worldwide . .200 1. including Discounter Real. . Top executive: Alan J.0 U. .1 Employees 2006 Worldwide . . . .$113. Greenberg resigned as co-chairman-CEO and J. . and Jeff Cunningham was named chairman. .7 Non-U.8 Employees 2006 2005 % chg Worldwide . .0 Non-U.sapient. . . . . . .0 14. . . Moscow. . The company’s COO. . . Stuart Moore stepped down as cochairman in October 2006 after Sapient’s board began investigating practices related to backdating of past stock-option grants. . . . . . .com INTEGRATED MARKETING AGENCIES Sapient* Agency totals Revenue ($ in millions) 2006 Worldwide .S. The company underwent wholesale management changes in 2006 and 2007. . . . . . .2 Non-U. .. . S&F offices won about 100 new accounts. . . . . . . . .S.1 U. . . .$296. . . . . . Frankfurt. . . . .4 39. . . . . . . . .0 Notes: Sapient is a publicly held business consulting and technology services firm involved in SAP (back-end office programs). . . .7 18. . 80% owned by S&F Group and 20% by Lowe. . .1. The highly creative agency was named the most successful German creative agency in 2006 by Manager Magazin. . . .2 Employees 2006 2005 % chg Worldwide . . Current year figures include 11 months of Planning Group International (PGI). . . . . . . . . . . . Tibbetts Jr. . . . In Cannes the agency grabbed 10 Lions and was named “direct agency of the year. . . . Vienna. . . . a Miami-based integrated marketing agency acquired by Sapient in January 2006. . Harrick. . . . . . . .623 1. . . . . . . Mr. . . . . BMW Group. . Joseph S.” Top executive: Thomas Heilmann.S. . . . . . . . . . . . . . . Skopje. .com 12 Sapient Corp. . .s-f.S. . . . . . which came with Lowe. ..000 1. 20457 / Phone: 49-403-76-81-0 / Fax: 49-403 76-81-681/URL: www. . Gaston Legorburu was named chief creative officer and Preston B. . Belgrade. .S. .308 68. .227 39. . Sapient acquired Planning Group International. . . .5 27. . .0 29. . Herrick was moved up from exec VP to president-CEO in October 2006.$228. . . . . . . . . . . . . . . . .S. . .0 Notes: Scholz & Friend. . . . . . .919 19. Prague. . . . . . . . . . .S. . . . .13 11 18. . . . and trade journals Horizont and Werben & Verkaufen. . . . . . . . . . . . . . . . . Milan. .S. . . . . . . . . . .April 30. Cambridge. . Budapest. replacing co-founder Jerry A.4 U. . Top Executive: Alan J.2. . . . . .240 2005 $207.6 32. beginning with establishing the Scholz & Friends Public Relations Group and following that up in March 2007 by acquiring a top ranking direct marketing agency Ggk DialogGroup.2 Non-U. . 02141 / Phone: (617) 621-0200 / Fax: (617) 621-1300 / URL: www. . . . . pres & CEO Headquarters: Sapient Corp. . . . . . . . .4. . . . .2 Non-U.2. . . . . now merged into Sapient’s experience marketing unit. . During 2006. . .sapient. Scholz & Friends reached a cooperative agreement with Lowe Worldwide that enables S&F to use Lowe’s network in Asia and North and South America as well as other Interpublic offices worldwide.20 20 0. Sheeroy Desai. . . . . . . . . . ZEWA toilet paper by SCA.13 11 18. Bucharest. Bradford was promoted to chief operations & administrative officer. . . . .$109. Alan J. .2. . . . . . . . . . Santa Monica. . . Cambridge. . .7 5 40. . the former Electra Europe. . . . . chmn & ptnr Headquarters: Scholz & Friends Group / Hanseatic Trade Center. . . .0 Offices 2006 2005 % chg Worldwide . . . . . founded in 1981. . has branches in Antwerp. . .8 30.227 1. . . . Scholz & Friends pitched unsuccessfully for BMW’s German budget. . . . . .604 % chg 30. .0 $31. . . .4 % chg 39. . outsourcing technology solutions and what it terms experience marketing. . . . . . . . . . . . London. Hamburg.com 42 Scholz & Friends Group Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . .260 Non-U. . lost were AOL and DaimlerChrysler trucks. .$406. . . . Calif. . . . Herrick. . Warsaw and Zurich. Athens. Ggk DialogGroup employs 450 and generates about $25 million in revenue from such clients as American Express. She previously was head of broadcasting investment at Starcom’s Los Angeles shop. pres & CEO Headquarters: Sapient / 25 First St. Greenberg. . . Mass. Paris.1 U. In January 2006. . Toshiba and Loewe..$269.S. . . Madrid. The agency is owned 30% by management and 70% by investor Cognetas. Scholz & Friends and Interpublic’s Lowe just started Lowe Deutschland. . . Am Sandtorkai 76. . . . . .rpa. . .2. . . . . . after Lowe shuttered its German offices early in 2007. .4 $226.300 1. . . . . . . 90404 / Phone: (310) 394-4000 / Fax: (310) 633-6915 / URL: www.7 5 40. . . . . . . . . . Hamburg-Mannheimer insurance. Scholz & Friends. . . . . . Additionally. a digital media and related services operation that accounts for an estimated 66% of revenue. Separately. .$41.S. moved over from Novell to become CFO. . . . . . . .0 27.8 13. . . . Top executive: Mike Connaghan. . . . . In November 2006.$120. is a publicly traded holding company for Singleton Ogilvy & Mather. . . and Joerg Schultheiss. . . . Los Angeles. . Ste. STW’s advertising segment. .0 Employees 2006 2005 % chg Worldwide . ..S. . . .S.17 19 -10. CEO Headquarters: STW Group / Level 27. . . .S. . . . . . . . . . The agency grew by 13. . . . . Top executive: Florian Haller.April 30. . Munich. . . . . . 2007 | Advertising Age |87 DATACENTER 2007 AGENCY PROFILES YEARBOOK 49 SourceLink Revenue ($ in millions) 2006 2005 % chg U.5 Offices 2006 2005 % chg U. . . . .210 230 -8. . . .de 26 STW Group Revenue ($ in millions) 2006 2005 % chg Worldwide . . . .5% of STW Group. .com. . . one of Europe’s top international special event marketers. . . . . . . . analysis and targeting. . . . .0 U. . . Munich. . . . . .5 5 0. 49% of JWT Australia/New Zealand. about the time Interpublic sold its majority ownership in S&J.6 2. . . .serviceplan. . . .9% in revenue (dollars) in 2006 after recording a 26. . . .com 44 Serviceplan Agenturgruppe Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . gained Northern Trust and PNC Bank.. . . . . pres Headquarters: SourceLink / 500 Park Blvd. . . . production and media. Sydney. WPP owns 14. Miss. 60143 / Phone: (847) 595-7635 / Fax: (847) 595-7736 / URL: www. . . . . . .617 522 18. . . . The agency is headquartered in Los Angeles with offices throughout the U. . .7 $86. . . . . chmn Headquarters: Serviceplan Agenturgruppe / Briennerstr. . .$88. NSW 2000 / Phone: (612) 9373-6488 / Fax: (612) 9373-6398 / URL: www. .2% advance in 2005. . . . both top executives at Springer & Jacoby until they were ousted last summer. The agency was founded in 1970.6 $91.7 Non-U. TBA signed a cooperative agreement with Germany-based VOK DAMS Group. . Darling Park. . which in 2006. . . .0 Notes: TBA Global is a privately held company that produces corporate events and fully integrated consumer marketing programs.15 20 -25.S. . . . STW reported earnings after tax of $30. Its current offices are in Chicago.. . . . Behrens. . . composed of 13 agencies. . STW owns 67% of Singleton O&M. 37. . .. and the accounts handled at Costa Mesa could be integrated into other locations without interruption. . . . . . . . .. formerly Singleton Group. dollars. .-based PGI. . 415. . . . TBA will create and produce programs in North and South America for VOK DAMS customers. 75% of Brand Agency and full ownership in agency Badjar. . and specialist communications. . STW has direct ownership in more than 60 advertising and communications companies. . . . . . . . . . . . and Greenville. . . . . . Itasca. . . . .4 Employees 2006 2005 % chg U. . . STW’s share of that revenue is 62%. .S. . . . Founded in 1994. followed divestitures in 2005 of two offices. information and insight. . . Top executive: Christopher R. . . . . TBA itself had been acquired in 2004 by SPONSORED BY . . .$104. .2006 2005 % chg Worldwide . .$171. .5 U. .4 3 33. market research. . to create a global network of event marketing services. . 43% of Ogilvy. . . . . . .225 250 -10. 36. . . collectively representing $6. . .C. . . . .605 771 -21. . .S. S. . . a strategic event agency and one of Ad Age’s top 50 marketing organizations based on 2004 returns. Calif. including 12 companies in 2006 in which it either acquired outright or invested in part. . .au 40 TBA Global Revenue ($ in millions) 2006 2005 % chg U. . . . . . . . . . . . . Facit..S. SourceLink was founded in 1997.S. . The latter two segments are its fastest growing—information & insight up 197% in revenue from 2005. and custom printing. . . . and VOK DAMS will provide event and live marketing expertise to TBA’s North American-based clients for programs in Europe and Asia. . . . . . . . . . . . . . . . .S. . . Miamisburg. .5 million in revenue.9 Employees 2006 2005 % chg Worldwide . a media planning and buying unit. . . Serviceplan's chairman Florian Haller is the son of the founder. . database development. Financial services represent a strong client base at SourceLink. . . . . 45 a-d. . . SourceLink Atlanta and SourceLink Costa Mesa. Among its holdings. which contributed $9 million in revenue. . . . . accounts for about three-quarters of consolidated revenue.S. . . . . . . .stwgroup. . . branding and identity. . . . Madison. . . . . . the Australian operations of O&M.S. Under terms of the agreement. . The rationale behind the U. . . Its seven other segments include direct.sourcelink. Serviceplan's growth still outdistanced the 3% average growth recorded by German agencies for the year. . .0 $160.2 Offices 2006 2005 % chg Worldwide . . The company is now seeking expansion on the West Coast via acquisition. .7 Non-U. . All agency and communications units in which STW holds an interest returned collective revenue of $275 million in 2006. . . and Plan. . . 80250 / Phone: 49-89-20-50-20 / Fax: 49-89-20-50-23-14 / URL: www. . . . . is one of Germany's largest independent agencies. . up 25. The agency divested SourceLink Canada in 2006 when the shop was bought by a client and taken inhouse. .0 Notes: SourceLink is a full-service direct marketing company specializing in direct mail and message tracking. . . . . It was a big surprise in the German ad community when it was announced in March 2006 that Serviceplan would set up a Hamburg office jointly with Alexander Schill.3 Notes: Serviceplan. . .net. . . . . . . .6 million. Canada and Germany. and specialist communications. . . . public relations. TBA Global expanded its base in July 2005 with the acquisition of Alexandria.8 Notes: STW Group. . . . . a media subsidiary. . .3 $134. . Ill.0 Offices . Serviceplan units include Mediaplus.3 4 -25.4% in U. Australia. . . .0 -25. . . . New Zealand. Tower Two. . cuts: Altanta didn’t fit into the company’s long-range strategy. . . . . 50% of MindShare. . .14 15 -6. . Va. promotion and relationship marketing. . . . . . . 201 Sussex St. . The selloff of the Canadian unit. . . . . . Ohio. . . up 46%. . . . . . . . .433 335 29. .0 Notes: WPP Group is the world’s No. . . . . The elder Testa died in 1992. . . . . . . .3 Non-U. . . .9 Outside North America . . . .6 6 0. . which plans. . . . . . .8417 / Phone: 81-3-3475-3691 / Fax: 81-3-3475-9478 / URL: www. . . . . . . . .$145.$76. Akasaka. . Among personnel changes in the past year. . . . . retail and real estate conglomerate. . .4 U. .2. long done by Wieden. . .295 255 15. . . . . . . . .S. . . . . . . . Woodland Hills. . . CAT (TV production). . . . . . . . . . .352 76. . .tokyu-agc. .9 30.wk. . .. a new post. . . . . .1 $44. . . . . . . . . . .532 3. . . . . .0 Non-U.8 $102. .9 $98.. . . . . . (creative ad shop). In February 2007.com 38 Wieden & Kennedy* Revenue ($ in millions) 2006 2005 % chg Worldwide .tbaglobal. . . . . established in 1961.623. . . . . .1 North America . The London-based SPONSORED BY .000 0. . . . . . 97209 / Phone: (503) 937-7000 / Fax: (503) 937-8000 / URL: www. .armandotesta. . . . . . . . A month later. an affiliate of J. . . left to become worldwide advertising director at Apple.S. . . . .7 Offices 2006 2005 % chg Worldwide . CEO & chief creative officer Headquarters: Wieden & Kennedy / 224 NW 13th St. .$10. . . . . operate jointly DDB Tokyu Agency Creative that provides creative services to Tokyu and links Tokyu to DDB offices worldwide. . . . Nike notified the agency it would shift some of its creative away from Wieden. . . . . . . . . .$127. . Madrid.6 Notes: Tokyu. . left the agency when Nike's notification became public. Tokyo. . . Calif. . . Minato-ku. . . .1. a full-service media agency. . Frankfurt.818. .0 11. . The group. Tokyu’s biggest client is its parent company Tokyu Group. . . Japan 107. . . .2 U. . . CEO Headquarters: TBA Global / 21700 Oxnard St. 91367 / Phone: (818) 226-2800 / Fax: (818) 226-2801 / URL: www. . son of founder Armando Testa. . 1430. . . .159 1. . . . Brussels. . . . . Michael Folino. . . . . outdoor and transit advertising). . . . . . Top executive: Marco Testa. . Rome. . . . . . . is headquartered in Tokyo and operates seven regional advertising offices in Japan.819. . . . . . . 2 WPP Group Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . . . . . . . .0 Notes: Armando Testa Group is a marketing organization centered around ad agency Armando Testa.0 16. . . .com 45 Armando Testa Group* Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . a railway. .8 11. . . . . . . . . . . . .7 $58. . . Portland.0 6. Little Bull (audiovisual production house). . . . . Ore. . . . .jp entertainment industry executive Robert Geddes and JHW Greentree Capital. . chmn & CEO Headquarters: Armando Testa Group / Via Luisa del Carretto 58. The agency also owns Tokyu Space Creation (airport. . . . . . . . Ste. .$4. . . . Tokyo. a Nike spokesman at that time said Nike would “continue working with our longtime creative partner Wieden & Kennedy to support the majority of our Nike business. .000 2. .6 $9. . . .8 9. . Tokyu Agency and DDB Japan. . produces golf tournaments and other sports events in addition to in-store events. which first provided full services in 1956 as Studio Testa.9 $3. . .5 $154. .$103. generating slightly less than half of revenue from advertising/media and the rest from a broad mix of marketing services. . . . Lee Rubenstein was named presidentCOO in January 2007. . . Milan. . . . . .9 24. .1 Employees 2006 2005 % chg Worldwide . . . The lead creative director on Nike shoes.1 -5. . .137 1. Calif. . . . . . pres Headquarters: Tokyu Agency /4-8-18. .$6. . . . . . .739. . . . Ore. . .0 Notes: Wieden & Kennedy is a traditional agency with offices in Portland. 10131 / Phone: 39-011-8810-111 / Fax: 39-011-8810-468 / URL: www. . Rebecca Van Dyck. . . Testawebedv (interactive).15 15 0. the agency's global account director on Nike.0 U. .” Top executive: Dan Wieden. . Max Information. . . . . In Testa (e-design and corporate identity). MDC's Crispin Porter & Bogusky in April 2007 landed the creative account for Nike’s runningshoe business. . . Top executive: Robert Geddes. . Mr. . . ..April 30. . .. . . . . with offices bearing the Armando Testa name in Turin.S. .S. Image Studio 109 (rental commerical production unit). POP and novelties. . . .9 Employees 2006 2005 % chg Worldwide . . . . . coming to TBA from Citigate Broadstreet where he was president.co. . . . .7 $5.195.$51. . Tom Blessington in September 2006 became managing director at W&K's Portland headquarters office. . . .7 Offices 2006 2005 % chg Worldwide . London. . . . Tokyo. .it 33 Tokyu Agency Revenue ($ in millions) 2006 2005 % chg Worldwide . .79. . Amsterdam and Shanghai. also includes Media Italia. . .S. .S. .0 Employees 2006 2005 % chg Worldwide . and TA Promotion. .3 Non-U. . and Celebrity Fair (TV Promotions). New York. .7 Offices 2006 2005 % chg Worldwide . . . Kaburagi Studio (photographic studio). joining W&K at that time from DDB Chicago.2 2 0. . Whitney & Co. . 2 ad industry holding company. . .4 4 0. . . . . an account W&K has held since 1982. . He had been at the shop only since July 2006.9 Offices 2006 2005 % chg Worldwide . . .728 590 23. The marketing organization entered markets outside of Italy in the 1990s under the leadership of chairman and president Marco Testa. . . . . Blessington formerly was managing director at TBWA/Chiat/Day in Playa del Rey. . . .H. . .17 18 -5. Turin. . . . and Irving Azoff. . . . . . . chairman of Azoff Music Management. . . . . 2007 | Advertising Age |88 DATACENTER 2007 AGENCY PROFILES YEARBOOK Top executive: Tadashi Igarashi.921. . .500 460 8. Paris and London. . .6 Employees 2006 2005 % chg Worldwide . . . London. . . Batey Ads includes a network of largely majority. .S.847. . . . .alianco. . . . . .. . . The Enterprise acquisitions gave BatesAsia offices in Mumbai.1. .com company at year-end 2006 employed 79. .3 $2. . . . . .7 $1. a New Delhi-based event management services company. Sercon’s revenues for the year ended March 31. basing the operation in Hong Kong.349. . .5 Non-U. .1 U. . . . .2 2 0. . . . . Singapore. . . . . winner of the $65 million creative account.429. . . . .0 4. Perhaps the ultimate credit to Batey Ads’ creative for Singapore Airlines is that Omnicom’s TBWA. . See full profile near the front of this yearbook.4 million. Top Executive: Alan Fairnington. . . . . . . . . its was believed CHI would be the successor to United’s woes in London. Delhi. .0 4.0 8.500 1. .com BatesAsia* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . its biggest account and first client. The viability of United’s existing London shop came into question this past year when it lost the $140 million Sky satellite-TV account.8 Notes: BatesAsia is a specialist regional network within WPP. Kuala Lumpur.4%. . formed in October 2005 out of Red Cell when WPP disassembled it as a network. Singapore Airlines’ media account stayed at WPP’s Mediaedge:cia. . . . . . .$1. . . .0 Notes: Batey Ads. . . . . 069713 / Phone: 65-6532-2288 / Fax: 65-6227-2736 / URL: www. .3 3 0. . . up 3. WPP Group Voluntarily United Group of Creative Agencies* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . .352 people.9 3. WPP bought Bates’ parent Cordiant Communications Group in August 2003. . . In first quarter 2007. 50.4 Offices 2006 2005 % chg Worldwide . . . . . chairman-CEO of United. . . . . . pres-Asia-Pacific Headquarters: Bates Asia / 77 Leighton Rd. . . . . . .348. . . as WPP closed much of the rest of the Bates network.0 0. .5 $21. . . . . . . . Moving its other business into Grey’s London office is under consideration. . . .2 Non-U. . 2007 | Advertising Age |89 DATACENTER 2007 AGENCY PROFILES YEARBOOK relaunched Bates Asia in early 2004. . . . Los Angeles and London. Calcutta and Bangalore. pres & CEO Headquarters: Alliance / 211 E. . . . . increasing 5. . Hangzhou. .2 $75. . . . Top Executive: Jeffrey Yu.bateyredcell. . . . . .5 0. says Andy Berlin.$2. MDK (PR) in Singapore and Malaysia. .$115. . . . It had been the Asian outpost for Red Cell network since 2004. . . . . .$21. . New York. now executive chairman of Bates Enterprise.S.0 U.9% of London creative shop Clemmow Hornby Inge. . ..Y. . . . .. . . . . . . . Beijing. 10017 / Phone: (212) 546-1800 / Fax: (212) 546-1820 / URL: www. .698. . . . .April 30. . .1 1 0. Taipei. Top executive: Martin Sorrell. . . . which factors out currency changes and acquisitions/divestitures. . and Batey Retail (retail advertising and communications) in Malaysia.wpp. Leighton Center 1401-3.owned agencies in Singapore. .$60. . . at least initially plans to retain Batey’s signature creative. . . CEO Headquarters: Batey Ads / 33 Ann Siang Rd. . . 2006 were about $1. . . .0 5.1% and organic revenue. . . . . and four in China (Shanghai. . .1% owned by WPP. N. . . . and while it was not immediately reported where the shop would land among WPP’s agency networks. in 2006 was realigned as an independent agency within the JWT network. .5 $33.000 and employing 11. . is in the process of losing its key London shop and gaining perhaps an even stronger London presence. . . .408-2204/Fax: 44-207-493-6819/URL: www.S. . Bates Asia in December 2006 agreed to acquire 74% of Sercon India. . . . WPP bought the 26% of Enterprise Nexus Communications it didn’t already own from Interpublic. . . . .$81. . . . . . . . . . Batey also comprises Brandcoms Specialist Businesses: Carlyle Brand Consultants in Singapore.384 8. . . . . . BatesAsia continues to include in its network the Asian-Pacific portion of 141 Worldwide. . .S.3 Notes: Voluntarily United Group of Creative Agencies.0 7. . . the Singapore Girl. . . . . 48th St. United London’s Joint Managing Partners SPONSORED BY .com Alliance Agency totals Offices 2006 2005 % chg Worldwide . faces a difficult immediate future because of the April 2007 loss of Singapore Airlines.0 Non-U. . . WPP in mid-April bought 49. . . . . . . . . . accounting for 70% of its billings.The network in May 2006 acquired 75% of Beyond Communications Hong Kong. .0 $3. . . . with revenue in dollars rising 11. Guangzhou). 141 was renamed Ogilvy Action in January 2007. . . WPP boasted solid results in 2006. Bangkok. . . / Phone: 852-2103-6261 / Fax: 852-2527-4086 / URL: www. . . BatesAsia merged it into its network as Bates Enterprise. W1J 5RJ/Phone: 44-207. . . grp chief exec Headquarters: WPP Group/27 Farm St.com TRADITIONAL AGENCIES WPP Advertising Agencies* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . Top Executive: Jarrod Moses. Batey Ads* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . .0 Notes: Alliance is an entertainment marketing agency with offices in New York. . .7% from a year earlier. . Hong Kong..7 $108. . .417.$34. . an independent marketing communications consultancy with revenue of about $570. . . Batey Ads. Batey’s Australian operations were merged into the Campaign Palace in 2004. . .batesasia. That 74% represented a 40% stake by Interpublic’s Lowe Worldwide and 34% by Mohammad Khan.0 Employees 2006 2005 % chg Worldwide . .0 U. . . . . . . .S.0 $60. . . . .4 Notes: WPP Advertising Agencies is an Ad Age construct and represents the estimated totals of WPP’s traditional advertising operations. . .$3. . . but in late 2005 WPP dissolved that network.16 37 -56. which has gone through a number of affiliation changes the past two years. Hong Kong. . .S. Batey Group was founded in 1972 by Ian Batey. . . which had sold WPP 40% of that Indian agency in September 2005. . . . . . . . . . Rushmore United in Madrid. United’s various permutations have always included Fiat’s Alfa Romeo account—the source of its startup name of Conquest Europe some 20 years ago—but that account was handed to sibling Y&R last year by parent WPP. Cole & Weber United in Seattle. Those losses forced the agency to lay off about 40. .cwunited. .bc-p. . United COO Laurence Mellman says United will start over again in London either via startup or acquisition (hence CHI. . Amanda Walsh resigned as president of United in May 2006. . . Top Executive: Bill Grogan.S. Les Ouvriers du Paradis United in Paris and BTS United in Oslo. . of the Americas. WM United in Buenos Aires. Talk of dissolution aside. . . . Top Executive: Andy Berlin. . . .S. . . . . New York. . . leaving a workforce of 55 at the time. . . .com BrandBuzz Agency totals Employees 2006 2005 % chg U. . .83 55 50. (Mr. . . who had held the Bravo position for two years. . . pres Headquarters: Berlin Cameron United / 100 Ave. . . . based in Miami. .com. Santiago. . . Michael Reese became president of BrandBuzz in February 2006 at the same time BrandBuzz’s CEO Rick Eiserman left to run the Y&R Irvine. . Miami and Irvine. London. . . . Bravo was founded in 1980 and offers services including research and strategic planning. 1861 United in Milan. . .2 Offices 2006 2005 % chg U. . Mr. Henry had co-founded Howell Henry Chaldecott Lury in London. . . . . .0 2005 NA 2005 NA % chg 4. . .. . Reese had been general manager. . . . Seattle. . . . Ask. . . .5 Employees 2006 2005 % chg U. Safeway.60 53 13. . Bassell in March 2007 joined MDC-backed Zyman Group as managing principal and co-lead of Zyman’s multicultural practice. . . interactive/digital. . . . N. . . . managing director. . . . . Outside vendors handled TV production. . . N. . . Top Executive: Michael Doherty. . . Chile. . . . The only remaining shared business at the network is the Georgia-Pacific paper products in Paris and London. . or Europe. . The agency in 2006 and so far in 2007 has rebounded from heavy account losses sustained in 2005 by winning Heineken lager and Premium Light. . he formerly was partner and chief creative officer at Prolam Young & Rubicam. . .S. Wash. also are expected to depart over disagreements with WPP over the office’s direction.Y. . . . . . . 10013 / Phone: (212) 824-2000 / Fax: (212) 268-8454 / URL: www. . . 98109 / Phone: 206-447-9595 / Fax: 206-233-0178 / URL: www. . . .com Bravo Group* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . .6 Employees 2006 U. . It remained owned by WPP. . headed by Gonzalo Del Fa. and about 20 Bravo media personnel moved from Bravo to MEC offices in New York and Miami. . . Steve Henry. spun out of Y&R in 2004.S. BrandBuzz. . . . .1 1 0.. . a new Omnicom agency in San Francisco. . . .$13. . New York. advertising.0 Notes: Berlin Cameron United. Y&R veteran Eddie Gonzalez took the chairman-CEO post at Bravo. . New York. . . .) Bravo in April 2007 named Tony Sarroca chief creative officer. pres Headquarters: BrandBuzz / 285 Madison Ave. in the following week. Estimated revenue for 2005 was revised by Ad Age. . . . .9 $20. . media planning/buying. short for Voluntarily United Group of Creative Agencies. . . promotional and event marketing. short for Voluntarily United Group of Creative Agencies. founded in 1931. . . direct.5 $35.0 Notes: BrandBuzz is a full-service agency and views itself as an alternative to Y&R’s traditional menu. . . in October 2006 launched a Hispanic media shop called MEC Bravo.The wins followed losses in mid-October 2005 of Coke Classic in North America and. Bravo and a WPP media sibling. .Y.S. Co-pres Brad Harrington left in March 2007 to become pres of Cutwater. . . .$38. . . . LDV United in Antwerp. Mediaedge:cia.com Berlin Cameron United* Agency totals Revenue ($ in millions) 2006 2005 % chg U. Other network agencies include Berlin Cameron United in New York. . . Specifically. branded entertainment and PR. . . . pres Headquarters: Cole & Weber United / 221 Yale Ave N. . . Part of WPP’s Young & Rubicam Brands.. Top Executive: Mike Reese.S.brandbuzz. . . .76 Offices 2006 U. .$20. . . .0 10. . . . . the loss of the corporate-image piece of Samsung's $400 million worldwide account. . . was a member of the Red Cell network until joining up with eight other agencies in October 2005 under the United moniker. . MEC contributed five staffers to MEC Bravo. chmn & CEO Headquarters: Voluntarily United Group of Creative Agencies / 83 Clerkenwell Rd. . which reported revenue of about $33 million in its 2006 fiscal closing). . he replaced Gary Bassell. .1 1 0. . office.. . In July 2006. . . . . . . . and former MEC managing director in Argentina. . Cole & Weber United* Agency totals Revenue ($ in millions) 2006 U. Vitamin Water. . . having its own media. . . is one of a group of eight agencies under WPP called United. . . Of United’s remaining offices. . . Hennessy and the relaunch in Europe and the introduction in Asia of the Cinquecento-Fiat 500. who are 24% owners to WPP’s 76%. . .9 Offices 2006 2005 % chg U. . . . . United’s international creative director. . . Sra. . . . Mr. . . . .6 % chg NA % chg NA SPONSORED BY . . . . . . .0 4.0 Notes: Bravo Group is a Hispanic agency with headquarters in New York and offices in San Francisco. . planning and creative departments. . .S. . moved over to become executive CD at TBWA/London. . . . . . . . EC1R 5AR / Phone: 44-20-7150-3300 / Fax: 44-20-7150-3301 / URL: www. . . . . . . Calif. . . . all but a startup shop in Buenos Aires are located in the U. . was founded in 1999. . 2007 | Advertising Age |90 DATACENTER 2007 AGENCY PROFILES YEARBOOK Notes: Cole & Weber United.S.April 30. . . . . .1 2005 $13. . . Also Kara O’Neill moved into his former post from integrated marketing director. . . . . Bravo’s media planning and buying operations were combined with MEC at MEC Bravo. . . .S. . ste 600. .. .group-united. Calif. . . . . 10017 / Phone: (212) 210-3879 / Fax: (212) 880-7581 / URL: www. .S. 22nd Fl. .com Robert Campbell and Jim Kelly. Chicago. . .com Top Executive: Eddie Gonzalez.1 1 0. Tampa. . Fla. . . Toyota and Toyota’s Lexus. . .$11.1 1 0. . . . . . . . . . . .S.$13. . . . Johnny Hornby and Charles Inge. . . . . . . .0 Notes: WPP in April 2007 bought 49. the latter four units operated as independent units under the umbrella group. . and is part of Y&R in Australia. . . . . . . reporting to Jamie Ambler. . Woolloomooloo. . founded in 1983. . . . Chicago and Los Angeles.0 Notes: Diamond Ogilvy became the new name for Diamond Ad in 2006 when Ogilvy linked the shop with O&M Advertising. Frankfurt and Beijing. Sydney. . . co-founder Headquarters: Clemmow Hornby Inge / 7 Rathbone St.5 Notes: Campaign Palace. Hyundai announced its automotive group will form its own advertising unit. . . .$44. . . . . . . . . . design and direct marketing.S. .6 $13. . . .$78. .. . . . . . . . The agency moved into Y&R in late 2005 following the disassembling of WPP’s Red Cell network. . . . Top Executive: William C. . . . . . . . . . . .8 11. . . . . . .thefoodgroup. . . . also serves as chairman of Diamond Ogilvy Group. . . pres & CEO Headquarters: Brouillard Communications / 466 Lexington Ave.2 2 0. In April 2005. . .8 Employees 2006 2005 % chg U. . . .S. .0 Employees 2006 Worldwide .co. . . .$77. . . . .0 SPONSORED BY .1 -1. . Premier Foods. a London-based ad agency with 151 employees.. . . Level 6. Top Executive: Paul Fishlock. . . Top Executive: Simon Clemmow. . . . Dallas and London. . .tcpredcell. . The agency became part of WPP in 1998. . . . .April 30. . . . . . . . Ste. . . . . . The Group agencies share HR. . . . W1T 1LY / Phone: 44 0 20 7462 8500 / Fax: 44 0 20 7462 8501 / URL: chiadvertising. . chmn & CEO Headquarters: Bravo Group / 285 Madison Avenue. .0 Non-U. Seoul. . . . .0 Offices 2006 2005 % chg Worldwide . Top Executive: Robert Hager. founded in Melbourne in 1970. . . separated from the Hyundai Group in 2000 to become an independent agency. . . . the agency has other offices in New York. . . . . . . South Korea.. . . . The agency’s primary activity has been the Hyundai account that Bates Worldwide lost in 2002. . . . . . . OgilvyOne. . 33558 / Phone: (813) 933-0683 / Fax: (813) 932-1232 / URL: www. . . . of which it was a part. . has branch offices in Pusan (Korea).0 U. .0 Notes: Brouillard is a full-service communications agency offering advertising. . . . .485 2005 $68. . . . 137-030 / Phone: 822-513-1114 / Fax: 82-2-3672-0018 / URL: www.4 $66. . .kr Campaign Palace* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . . . based in Seoul. .1 1 0. . . Paul Fishlock is chairman/executive creative director at Campaign Palace. . Diamond Ogilvy Group. . . . . . The agency’s CEO Mark Mackay is now chief executive of George Patterson Young & Rubicam in Australia.com Brouillard Communications* Agency totals Revenue ($ in millions) 2006 2005 % chg U. Miles Youngt O&M Asia-Pacific chairman. The agency reported revenue of $33.diamond. .S. Prince’s Trust.com Diamond Ogilvy* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . .Y. . . was acquired in WPP’s buyout of Cordiant Communications Corp.3 % chg -0.1 15. . . . . Australia NSW 2000 / Phone: 61-2-93685000 / Fax: 61-2-9357-3231 / URL: www.6 $42. . . .. .$33. . .495 U.8 2005 499 9 490 % chg 15. Friends of the Earth. . . .S. . . . Diamond. British Gas.1 4. . . Los Angeles. .9 4. . .com Clemmow Hornby Inge Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . .1 $1. He previously worked at R/GA. .S. . Top Executive: Young Hee Lee. . . pres & CEO Headquarters: Diamond Ogilvy / Korea Chemical Bldg. Dai Tran in November 2006 joined Brouillard as interactive creative director. . . . . Clemmow Hornby did advertising and also operated a direct and digital shop.1 3. 2006. exec creative director. . . . . . .9% of Clemmow Hornby Inge. . Ogilvy PR and Ogilvy Healthworld in South Korea. . . . WPP said Clemmow Hornby would continue to operate independently. . . . Clemmow Hornby was founded in 2001 by Simon FullSix Agency totals Revenue ($ in millions) 2006 Worldwide . . . . . . 220. PRs. . . . . . . . .56 56 0. . the agency also has offices in Houston. . chmn Headquarters: Food Group / 14497 N. COI.10 Non-U. . . . 2007 | Advertising Age |91 DATACENTER 2007 AGENCY PROFILES YEARBOOK Clemmow. . . . 10017 / Phone: (212) 780-5800 / Fax: (212) 780-0974 / URL: www. . . . . . . . . .$1. . . N. . . . RBS. . . . Diamond Ad was acquired by WPP Group in its buyout in mid-2003 of Cordiant Communications Group which had purchased 80% of Diamond in 1999. . .S.Y.. . Hall Moore CHI. . . 10017 / Phone: (212) 210-8300 / Fax: (212) 210-8511 / URL: www. . . . . . Founded in 1968 in New York. . 27-8 Chamwon-Dong. . .6 $11. IT and other back-office functions. . . . . . . New York. London. chmn & exec creative dir Headquarters: Campaign Palace / 150 William St. . .0 0. . . . N. .brouillard.thinkbravo. . .com Food Group Notes: The Food Group is an ad agency specializing in food and beverage marketing. . . . . . Founded in Tampa in 1969. . . . Britvic. . . New York. Lyddan Jr.4 U. . . . Dale Mabry Hwy. . . . . . . Seocho-ku. . . . . . . Carphone Warehouse. . . . . . . Clients on the roster when WPP bought its stake included Argos.7 NA NA Offices 2006 2005 % chg Worldwide . . The Telegraph Group.4 Non-U. . Diamond Ad. . .7 million for the year ended June 30.S. . . . . . . . . the key component of Grey Global Group. G2R has been on the acquisition trail since 2005. WPP's chief executive. . allowing the company to attract diverse clients. N. . . $80 million in Procter & Gamble business in the U. . Alliance.S. . . . . . . . Headquarters: LG Ad America / 920 Sylvan Ave. FullSix has offices in Lisbon.S. . .S. The holding company operates a U. . 20145 / Phone: 39 02 303241 / Fax: 39 02 30324556 / URL: www.S. . Ad Age estimated G2R revenue based on its reported billings of $721 million in 2006 vs. . . . .0 10. Procter & Gamble.3 $302. . WingLatino Group. SPONSORED BY . . Dubai.S. . . . . In 2005. . . Ed Meyer.1 5. . New York. . .$235. ($55 million). .. Mr. . gaining among others Morgan Stanley in the U. succeeding Ed Meyer. . . a company controlled by Marco Benatti. Mr. ($60 million). . .3 Non-U. . . Madrid. specializes in interactive and relationship marketing. . a Korean media agency. Benatti and Marco Tinelli (FullSix CEO) of backing these actions. . WPP in the meantime had become a minority shareholder.1 1 0. .S. . the agency was precluded from participating in bigger budget reviews because each "village" generally conducted its own new-business pitches. . . . . . .fullsix. . office of LG Ads. Grey’s longtime head. .5 $62. . LG Ad entered the WPP Group in 2003 as a minorityowned affiliate when WPP acquired Cordiant Communications Group. . 40.8 5. Mr. . .S. LG has offices in Tokyo. . A libel suit in a London court between Mr. includes projects in Canada and work done for other international projects in the FullSix group that are led out of other offices. has broadened its client base to include Daewoo. . 2007 | Advertising Age |92 DATACENTER 2007 AGENCY PROFILES YEARBOOK and was renamed LG Ad in 1984. .$555.9 9 0.4% of the stock. FullSix in mid-2006 acquired a majority of Milan-based Sems (www. . ($88 million billings) and Hasbro Games in the U. New York. . Korean Air. . creative and strategic planner who were responsible for each unit's profit and loss. Mr. . . . . . Sorrell. Menatti's claim of unfair dismissal against Mr. . acquiring onNoff. in 2005 and BugsCom Ad and TAMS. remains an autonomous network under WPP. . . . . . . . .0 Notes: FullSix. Mapo-gu. . .5 Notes: G2R was launched in September 2004 as the publicly traded holding company for LG Ad and Wunderman Korea. Panama City. . that included structuring the New York office as the hub of the global agency network. Mexico City. . which also includes G2. . . . Sorrell in March 2007. . Lee. .Top Executive: Marco Benatti. Among other management G2R Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . The agency became independent of LG in 1978 as Hee Sung Industrial Co. . Heekin had became chairman-CEO of Grey Worldwide in late summer 2005. Seoul. two Korean-based transit advertising companies. . . The agency subsequently bought GreyInteractive France/FullSix in 2001 and acquired that same year DNM to create Inferentia DNM Group. . Their acrimony is likely to continue in court in 2008 to settle Mr. Heekin. Benatti said after the trial's conclusion that WPP shouldn't own 20% of a company its chief executive has a "hostile behavior toward. was dropped by Mr.S. LG Ad itself was founded in 1959 to advertise products for Lucky Chemicals and Gold Star Electronics (currently LG Chemicals and LG Electronics). London. new business initiatives and accounts. . with a full-service offering." Revenues for FullSix’s New York office. .6 Offices 2006 2005 % chg U. 07632 / Phone: (201) 816-3090 / Fax: (201) 816-3094 Grey Worldwide* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide .S. 121-721 / Phone: 82 2 705 2600 / Fax: 82 2 705 2800 / URL: www. . FullSix chairman.3 5. . . . . . . chmn. Shanghai. . . . . . .com LG Ad America Notes: LG Ad America. . . which bought the parent in March 2005. . retired in January 2007 and was succeeded by Jim Heekin. Milan. . The agency. .sems. . . Shanghai and Milan. $655 million in 2005. A catalyst to the formation of the holding company was LG Ad’s reliance on business from LG group companies. . . Paris. a marketing services company traded on the Milan Stock Exchange.J. . Nike Korea and Calvin Klein Korea. Benatti. Meyer joined Grey in 1956 at the age of 29 and went to work on its newly won client." Under the village system. .5 U.$68. each led by an account manager. . WPP reported in 2006 that the consolidated offices of Grey recorded $235 million in net new billings. . . called LG Ad America. Grey Heathcare Group and GCI.g2rgroup. as founded in 1996. . 275 Gongdeok 2-dong. shop in Englewood Cliffs. . . . . . . . . WPP holds 20% interest. . Computer Associates and Mercedes-Benz’ Korean operations. . .. . the U. . . Englewood Cliffs. rather than an entire agency. its headquarters.0 Non-U. . . G2R is 28% owned by WPP.J. led a restructuring of Grey in January 2006.S. who came to Grey from CEO at Euro RSCG Worldwide. and in 1999 BluGroup Holding. and Panasonic in the U. . He accused Mr. . Benatti and Martin Sorrell. Mr. . Benatti and Mr. the U. among others. Sorrell's claim of breach of contract against Mr. and disassembling New York’s "village system" structure of autonomous units. CEO Headquarters: FullSix / Corso Vercelli. . . . Top Executive: Chong S. N.K. . became a shareholder. . . chairman-president-CEO of Grey Global Group.April 30. . . .8 8 0. . He had sought damages and an injunction to stop the publishing on blogs of defamatory allegations against him.S. .7 $223. Sao Paulo.S. . The formation of the holding company is intended to facilitate the acquisition of additional advertising and marketing services operations.it). each operating individually.$319. . . Mr. . . revenue number in the table accompanying this profile. though heavily tied to LG. .com Offices 2006 2005 % chg Worldwide . Milan. . . . Grey/CommonHealth lost GlaxoSmithKline in the U. . .. . .0 U. whose LG investment WPP inherited. . Jangin furniture.116 NA NA Notes: Grey Worldwide. Heekin noted that the village concept at the New York office was more like "eight or nine little companies. a search engine marketing agency with net income of about $1 million. . . . . . former CEO North America. which became Grey's largest account. .0 $526. Grey Worldwide is the lead unit in Grey Global Group. FullSix began in 1988 as Inferentia. the agency dropped the Inferentia reference in favor of just FullSix. CEO Headquarters: G2R / 15F LG Mapo Towers. Marco Tinelli. The structure had been put in place by Steve Blamer. Beijing. . . which is a bone of contention for Mr. Benatti controls 49. . . ($100 million). .K. . . GlaxoSmithKline (1955). . . an account billing $200 million. JWT added to its network last March by acquiring 65% of Sapphire Bright in China. . Grey's 2005 estimated revenue was adjusted by Ad Age. . . Diageo (1979). moving there from FCB which eliminated his position in a reorganization in November 2005.0 4. . global chairman & CEO. . account management at Grey. 2007 | Advertising Age |93 DATACENTER 2007 AGENCY PROFILES YEARBOOK JWT Employment Communications* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . . CEO Headquarters: JWT Employment Communications / 5200 W. JWT C. . . . Mr. moving up from exec VP. Rob Quish became CEO of the agency at the beginning of 2007. . . . . . .4 $14.jwttech.4 NA NA Notes: JWT C. turned that responsibility over to Toby Hoare.. . . 30346 / Phone: (770) 668-5700 / Fax: (770) 668-5707 / URL: www. . London. . International Dairy Queen (1997). Calif. . . . .1 $820. . JWT worldwide president Michael Maedel relocated in October from London to Singapore to stimulate growth in Asian operations. . . .T. . . lost Reckitt Benckiser globally ($300 million). Mr. . . . . . . Novartis (1985).4 NA NA Notes: JWT Employment Communications. . becoming the first Western agency to enter Afghanistan. retired in January 2007 after a 40year career at Grey.0 2. offices and four overseas shops as well as global affiliate partners in a number of countries. . (renamed Avis Budget Group) gained in 1993. paced by its global win of Kimberly-Clark globally from sibling Ogilvy & Mather. . however. Colleen DeCourcy became chief experience officer in May 2006 with the directive to work with New York’s seven executive creative directors to develop more JWT C. . who departed. The Atlanta shop grew out of Bates’ acquisition in 2000 of Donino..com changes covering the past year. Top Executive: Rob Quish. P&G (1956). . . ..0 4. .com JWT* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . .6 Notes: The JWT agency brand includes the U. . . . . . .S. executive chairman for JWT U. Atlanta. DWP/Bates became part of JWT in WPP Group’s acquisition of Cordiant Communications Group in August 2003. a JWT client. Lin moved to Grey from chairman at JWT Taiwan. . .22 NA NA Non-U. . . . . . . . .0 2.E.E. . ConAgra (1991).9 Offices 2006 2005 % chg U. . . . . Johnson & Johnson’s Janssen Pharmaceutica (1993). .grey. . . . . agency brand and global network of the same name.S. . JP Morgan Chase (1990). and 51% interest in TMI/JWT. . Top Executive: Ridge White. . He covered Grey's biggest client. . Darden Restaurants/Olive Garden (1984).8 million in revenue for the full year ended December 2005. . . Founded in 1996. . . . . . . . . JWT merged its Dutch operating company PPGH/JWT Groep BV with independent agency Ubachs Wisbrun. . . . placing the unit under Joe Celia.3 U. a vacant post. . Top Executive: Jim Heekin. Murphy was most recently deputy chairman of Bartle Bogle Hegarty. replacing Tim Gibbons. JWT also entered into a joint venture with Altai Communication. . . Chris Rich became chief growth officer in February 2006. . Global planning was previously under the purview of David Lamb.T.S. . Ga.S. . . . . Ubachs Wisbrun reported $11. .$14. . Merck (1991). . At year’s end. . and Scott Hollingsworth in March 2006 became Grey executive VP-regional director for Latin America.S. . in 2006. . is renamed from JWT Technology. a responsibility taken over by Tamara Ingram. . communications and consulting firm and a subsidiary of JWT under WPP. .5 $1. . . Mr. . clients that have been part of the Grey Global roster at least 10 years are Cendant Corp. Mr.S. . which changed its name from JWT Specialized Communications in late 2006. . The company has 22 U. . . .6 Offices 2006 2005 % chg Worldwide .April 30. . . Century Blvd. . in January 2005. Warner Bros. Walter Thompson Communications Group. Kabul. . . . . JWT.$1. . Entertainment and Technology. .T. .. . . is a global employment advertising. Steve Lin became president-CEO for Greater China for Grey Global. according to parent WPP. . . . . . . the Middle East network. . group exec VP. . . chmn & CEO-Grey Global grp Headquarters: Grey Worldwide / 777 Third Ave. . . . . 90045 / Phone: (310) 6658700 / Fax: (310) 641-3239 / URL: www. Estimated revenue for 2005 was revised by Ad Age.245. Pharmacia (now part of Pfizer) since 1989. .4 $425. . . . . Maedel. .E. Hasbro (1972). . Forest Laboratories (1992). . . N. . a company that owns Always Promotional Network. . According to Grey Global Group's website as of April 2007.286. He had been regional chief executive for FCB’s European and Middle East regions. JWT recorded $279 million in net new billings worldwide in 2006.S. CEO of Grey U. .. . New York. White & Partners in Atlanta. Neil Kreisberg. . replacing a name it had carried since James Walter Thompson founded it in 1878.0 3. Gibbons had been president & CEO. (1977) and Wyeth (1995). The C. . . . Grey Global Group in July 2006 put its worldwide marketing services operations under the G2 brand. . succeeding Dennis Wong.6 $35. . Ste. .$841. . in January 2007. . . . .8 Non-U. . . is the successor agency of DWP/Bates Technology and J. . . . . . . 10017 / Phone: (212) 546-2000 / Fax: (212) 546-1538 / URL: www. . Eli Lilly (1997). . initials stand for Communications. . now executive directormarketing at Diamond Trading Co.E. . chmn & CEO Headquarters: JWT C.T. CCG was DWP/Bates’ former parent. . . .26 NA NA U. Nokia (1986).S. . . / One Ravinia Dr. . exec managing director of Grey Global. . . the agency’s fastest growing region.T. a 45-year veteran in the business. Walter Thompson Co. 310.S. . .$36. . . SPONSORED BY . who oversaw Europe. .jwtec. Grey has maintained a longstanding relationship with many clients. . .* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . .com An asterisk (*) indicates figures are Ad Age estimates. based in Shanghai. . . . . . an integrated communications agency specializing in brand marketing and strategic positioning for companies in the technology sector. and retained a 60% stake in the combined operation.E. About the same time. JWT hired Guy Murphy as global planning director. . .Y.$445. .. . Among management changes. . . Los Angeles. The agency rebranded itself from J. . P&G. .K. . 5 5 0. . . . .. . which employs 131 people. . 10017 / Phone: (212) 210-7000 / Fax: (212) 210-7770 / URL: www.11 10 10. (“Raynet”). . . .0 Employees 2006 2005 % chg U. . . . . an ad agency founded in 2001 with offices in Beijing. .1 0 100. 10017 / Phone: (212) 780-5900 / Fax: (212) 780-5959 / URL: www. . . Futuroscope Rouadabout. .$11. Top Executive: Cynthia Park. . . . . . N.$22. had revenue of $4.1 14. . . .10 10 0. Sin EL Fil.0 Non-U. . . . . Calif.2 2 0. . . . .0 U. . . . Calif. . . . . . . . . Riyadh. . . . . . . .0 $744. . . . . . . . . Tunis.4 0 NA Offices 2006 2005 % chg Worldwide . . . . . . . field locations are in Minneapolis. . . . . . . . . mg dir Headquarters: Kang & Lee / 285 Madison Ave. . . which also has a Shanghai office. . DeCourcy was chief creative officer at Organic. .com Kang & Lee* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . .0 3. . . 10017 / Phone: (212) 375-8111 / Fax: (212) 375-8280 / URL: www. . . . . .0 Notes: Malone Advertising is a retail and customer marketing specialist agency founded in 1943. .S. . . . . co-president and chief creative officer. .kanglee. .S. . . It is a part of the Bravo collection of multicultural agencies within Young & Rubicam. .$770. . Mendoza Dillon Asociados into Mosaica. . . . Top Executive: Bob Jeffrey. Besides full-service offices in Akron and Rogers.. servicing JWT’s multi-national clients in its field offices across North America. . . . . . .221 200 10.0 Non-U.5 Offices 2006 2005 % chg U. . . . . . .0 Offices 2006 2005 % chg U. Main St.S.0 10. . . . and Kang & Lee. . had revenue of $1. . Ms. multiplatform storytelling opportunities. . . . .7 million. . The agency. . . . .Y. . . . .0 $466.0 3. . . chmn & CEO Headquarters: Memac Ogilvy & Mather Holding / Rizkallah & Boutros Center.1 1 0.S.. She is under Ty Montague. .331 280 18. Beirut. . . . . . It was acquired by Young & Rubicam in 1998 and subsequently by WPP in its purchase of Y&R in 2001. . . . . . New York. .69 65 6. . Beirut. . . Ogilvy agreed to acquire 70% of Beijing Century Harmony Advertising Co. . . a Beijing-based internet agency employing 93. . .S. . . Akron.. . .S. . Malone opened its Rogers office in mid2003 where it handles work for clients that are vendors for Wal-Mart Stores. . . . . . . . . . .8 66. . . . . . . . . . .S. . . . . . . . . SPONSORED BY . . . . . . . . Ark. .Y. . . . . . . Both are part of Bravo Group holdings that also include Bravo. .3 Non-U.2 Offices 2006 2005 % chg Worldwide . . . . . . . . . . . . Memac Ogilvy’s CEO Edmond Moutran started Memac in 1984 in Bahrain with Sheikh Mohammed Bin Abdulla Al Khalifa. . . . . . . N. . . . . . . . . In October. and near Toronto. CEO-JWT ww Headquarters: JWT / 466 Lexington Ave. . .0 Notes: Kang & Lee focuses on Asian-American advertising. . . . . .. .Y. This March. . . .com Ogilvy & Mather Worldwide* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . .malonead. . . .$290. . VP & gm Headquarters: MosaicaMD / 285 Madison Ave.April 30. . . . . . . . . . . Top Executive: Fred Bidwell. . . . . . . Founded as AMKO Advertising in 1985 by Eliot Kang. .5 million for the year ended December 2005.5 U. . . . . .0 Notes: MosaicaMD gained the MD in mid-2005 when WPP merged. .3 2 50. .0 Notes: Ogilvy & Mather Worldwide includes the Ogilvy & Mather U.9 Employees 2006 2005 % chg Worldwide . N. . . .S. . . . . .. . . A month earlier. . . . . . .com Malone Advertising* Agency totals Revenue ($ in millions) 2006 2005 % chg U. brand and the agency’s multinational network.S. . . The agency became part of JWT in August 2005 and operates as a division. . . . . . . . . . . . . . Ohio 44311 / Phone: (330) 376-6148 / Fax: (330) 253-1218 / URL: www. . . . . . . .0 $20. New York. . . . including 40%owned Memac Ogilvy.0 $278. . . . . . .2 U. . .$480. . Top Executive: Edmond Moutran. . its Middle East network. . .0 4. . . . . . New York. . . . . . . . . . The agency has offices in New York and Pasadena. . . . . . . Black Arc Ogilvy is a specialist in real estate-related advertising and promotions. located in nearby Bentonville. . . . . . Ogilvy Pakistan was established when the agency bought An asterisk (*) indicates figures are Ad Age estimates. .6 $10. . . . . . . . . . . . . . . Top Executive: Nilda Velez. .com MosaicaMD Agency totals Employees 2006 2005 % chg U. . . .S. . . the agency changed its name to Kang & Lee in 1994. . Lebanon / Phone: 961-1-486066 / Fax: 971-4-305-0255 / URL: integrated. . . . . . . . . . . Estimated revenue for 2005 was revised by Ad Age. Safat (Kuwait) and Dubai. 2007 | Advertising Age |94 DATACENTER 2007 AGENCY PROFILES YEARBOOK Memac Ogilvy & Mather Holding Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . Ogilvy agreed to acquire Black Arc Advertising based in China's southern city of Shezhen.65 65 0.mosaicamd. . . . . . the agency. . The agency went fullthrottle into China in 2006. Newport Beach. . Cairo. . Memac has offices in Casablanca. . . pres & CEO Headquarters: Malone Advertising / 388 S. . . . . . . . . . . . . . .jwt. .S. . . Ogilvy purchased 20% in 1998 and followed up with another 20% in 2002. . acquiring in December a 49% interest in Beijing's Raynet Advertising Co. . Amman. . Shenyang and Changchun. . . . . .0 $19.$33. Jeddah. . .. . Raynet. . .7 Employees 2006 2005 % chg Worldwide .S. . . . . . .S. . .0 Notes: Memac Ogilvy & Mather Holding (Middle East Marketing & Communications) is a 10-agency network in the Middle East and North Africa 40% owned by O&M. . . . . . . . who remained CEO. innovation. . . . U. . . . . SicolaMartin was purchased in April 2001 by WPP’s Young & Rubicam and is part of Young & Rubicam Brands. Ogilvy's global digital and direct media company launched in 2006. . . . . . . promotion and relationship marketing company with online experience. Jumeirah Beach Rd. Ogilvy North America. . based in Austin. The restructuring is designed to accommodate clients needs for multiple solutions. . . .ogilvy. . 2007 | Advertising Age |95 DATACENTER 2007 AGENCY PROFILES YEARBOOK Top Executive: Tom Sicola. . . . . . . including nontraditional media and digital. . . SPONSORED BY . . a former CEO at Razorfish. Tapsa began in 1981 and employed 202 people when it was acquired. . . 25% owned by Young & Rubicam. . . . and with an office in San Francisco.. Also in March 2007. . .552 516 7. . . . . . . . Sicola. .April 30. . .com SicolaMartin* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . It is 51% owned by JWT. 14129 / Phone: 04-344-5444 / Fax: 04-349-6636 / URL: www. . . . . . . . . Easyjet in Europe.54 48 12. . . . .S. . . . . .646 NA NA Offices 2006 2005 % chg Worldwide . Steve Martin. . . . . . 49th St. . . . . acquired Global Strategies International (GSI). . . . . . . . . . . . . 1100. . . .com to inform clients about digital trends. . Texas. .. .. . at $88 million. GSI has expertise in search optimization and in using search as a marketing channel.S. . . .S. . . . . . Ogilvy added to its worldwide business net new billings of $336 million in 2006. $93 million. . . . . . . . . . . chmn & CEO Headquarters: TMI/JWT / JWT Mena. . . .Y. Doug Scott was hired in July 2006 as executive director-branded content and entertainment and charged with bringing together Ogilvy's multiple disciplines to develop and executive nontraditional ideas across media. Austin.202 NA NA Offices 2006 2005 % chg Worldwide . Estimated revenue for 2005 was revised by Ad Age. 47 Patriarch Howeiyek.A.. New York.com the ad business of its 20-year affiliate. $80 million.com Tapsa Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . .7 Employees 2006 2005 % chg U. / Phone: (961) 197-3030 / Fax: (961) 197-2929 An asterisk (*) indicates figures are Ad Age estimates. .ogilvy. .14 12 16. . 2007. . Quiznos in the U. . $60 million. . . .2 2 0. Dubai. . . direct marketing. pres Headquarters: SicolaMartin / 701 Brazos St. $60 million. . .$9. . . .6 4. . .S. The acquisition brought Neo@Ogilvy's global reach to 24 offices in 21 countries. . . New York. . according to parent WPP. . . Texas 78701 / Phone: (512) 343-0264 / Fax: (512) 343-0659 / URL: www. . Century Plaza. . . . In the U. . . He works closely with Neo@Ogilvy and Digital Innovation Group (launched in 2004) that recently introduced the website. . . Jean-Philippe Maheu. . . .$44. .18 NA NA Notes: TMI/JWT covers the Arab world from Casablanca to Dubai. . Interflow Communications. .5 28. . . . . . . a 3-year-old search marketing consultancy based in both Connecticut and Oregon. . in their marketing efforts. . . manage change and work with clients in digital.5 Employees 2006 2005 % chg Worldwide .S. . Mr. . . a direct. . .$42 NA NA Employees 2006 2005 % chg Worldwide . . Key drivers were wins: South African Tourism globally at $93 million. . . Top Executive: Joseph Ghossoub. Tapsa was based in Madrid with offices in Barcelona and Seville. .com Shaw Wunderman Top Executive: Richard Shaw. healthcare and sales promotion agencies into a single reporting structure and P&L statement. . . . . Mr. CEO Headquarters: Shaw Wunderman / 215 Lexington Ave. and CICM. 10016 / Phone: (212) 481-7115 / Fax: (212) 679-8979 / URL: http://shawwunderman.4 $34. . . TMI/JWT Agency totals Employees 2006 2005 % chg Worldwide . . . . . . Scott previously headed up branded entertainment at Bragman Nyman Cafarelli. . Top Executive: Shelly Lazarus. . . . N. . CEO & chmn-Ogilvy ww Headquarters: Ogilvy & Mather Worldwide / Worldwide Plaza. . PO Box 11-3093.S. . . . . .E. . N. was acquired by WPP on April 18. . . . with the directive to lead digital innovation. . . Unilever in Europe. . . . .0 Notes: SicolaMartin. and Chiquita in Europe. Martin in April 2007 assumed the title of president from Mr.0 Offices 2006 2005 % chg Worldwide . .0 $8. . Neo@Ogilvy. . . a media agency. . .sicolamartin. . . . . CEO Headquarters: Team/Y&R Middle East / 1st Fl. . . . . . Team/Y&R Middle East Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . The agency was founded in 1985 by Tom Sicola and Steve Martin. . . . Team/Y&R is owned by The Holding Group.3 NA NA Notes: Tapsa. . .5 Offices 2006 2005 % chg U. . WPP also bought Tapsa’s siblings: Contacto Total. . CEO. . . PR. . 309 W. . was named chief digital officer. and Miller Lite in the U. . In management changes. . WPP said Tapsa had 2006 revenue of $42 million. .. Top Executive: Roy Haddad. valued at $200 million. . . . . Ste.Y. . . . .7 Notes: Team/Y&R. an Interpublic agency. . 10019 / Phone: (212) 237-4000 / Fax: (212) 237-5123 / URL: www.teamyr. . a Spanish marketing-communications services group. Beirut. . . . . . . is a network of 12 agencies in the Middle East centrally run out of Dubai. . . is a technology and advertising agency. Ogilvy concluded a restructuring that began in 2005 that combined its advertising.. The agency lost Kimberly-Clark globally to sibling JWT. . . . . . .” Michael Patti. . .S. pres & CEO Headquarters: Winglatino / 114 Fifth Ave. . . . a network of Asian offices. . Maroun focused largely on Y&R’s New York office. . Y&R gained a sizable presence in Asia-Pacific in late 2005 when WPP folded George Patterson into the network.7 $20.60 50 20. . .S. Mary Maroun left as Y&R North America managing partner in May 2006 to become president of Arnold. . . Mr.178 175 1. . . . . . . Knowledge Base Marketing. . . . . Ms. . . Jaques quit. . .2 2 0. opened new offices in Dallas and Miami after winning the Diago AOR account in 2005.0 Notes: UniWorld Group is a multicultural communications group that specializes in African-American consumers. is 65% owned by Y&R and 35% by Dentsu. . . ($50 million). Top Executive: Hamish McLennan. . . . also left the agency in January after a sometimes rocky four-year stint. . .0 0. Bravo. . . . . of the Americas. . . . WPP acquired 49% of the agency in June 2000. . tapping Hamish McLennan as worldwide CEO in June. . . . . .S. 11th Fl. New York. although the agency will be launching a general market campaign this spring for Goya Foods that addresses the English-language public from a Hispanic point of view. . . . with offices in New York and Los Angeles. Previously. . Cohn & Wolfe. Gord McLean was named global managing partner in September. .S. The venture operates as “Y&R” except in Japan. . . . He came from Kaplan Thaler Group where he was managing director of business development and integration. . the agency got its management house in order in 2006. . . . . . . .800 NA NA Offices 2006 2005 % chg Worldwide . . .S. Puerto Rico and Latin America. N. George Patterson was the largest unit in The Communications Group in which WPP purchased the 70% it didn’t already own in August 2005.0 Employees 2006 2005 % chg U.S. . . . . Mitch Caplan in May 2007 becomes chief marketing officer in charge of new business development for North America. .Y. . 10013 / Phone: (212) 219-1600 / Fax: (212) 274-8565 / URL: www. .0 Non-U. . McLennan had been chief executive of Y&R Brands in Australia and New Zealand. . . . ($75 million) and Royal Canadian Mint in An asterisk (*) indicates figures are Ad Age estimates. . . . All media planning is done internally at Winglatino. its parent.Y. . Mr. where the agency is “Dentsu Y&R”). .0 $788. . .S. Included in the mix were wins: Hitachi in Europe ($60 million). . . . Lewis. Her CEO post at Y&R Brands was then filled by Peter Stringham in February 2007. Estimated revenue for 2005 was revised by Ad Age. . . . moving up from CEO Y&R North America. . . . and currently serves on the boards of Rockefeller Foundation. . During her reign. .8 4. New York. . . Ms. Stringham is the former HSBC Group marketing director. . which is 51% owned by Dentsu. . . . . . . 2007 | Advertising Age |96 DATACENTER UniWorld Group 2007 AGENCY PROFILES YEARBOOK Canada ($50 million). .S. . . . Meanwhile. . . . . .. . . Landor Associates. Top Executive: Jackie Bird.7 Non-U. SPONSORED BY . MosaicaMD and Dentsu Y&R. .$820. . . . .April 30. . . Among other management changes.5 $12. . . . .S. .$16. . . . . Patterson is in the Y&R totals for both years. . SicolaMartin. .com Y&R* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . . . . . . . Chris Jaques was then named CEO Y&R North America. . . Y&R lost a number of major clients. . . . . .0 Employees 2006 2005 % chg Worldwide . . .127 124 2. . . ..7 Notes: Y&R. . . brand and the Y&R international network are part of holding company Young & Rubicam Brands.7 U. . Wing. . .uniworldgroup. . . . . .Y. .0 Offices 2006 2005 % chg U.0 14. . Losses included Citigroup in Asia-Pacific ($50 million) and Orbitz in the U. . . Besides the Y&R agency.4 4 0. . . . . CEO Headquarters: Y&R / 285 Madison Ave. . .. .com Winglatino* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . chmn & CEO & founder Headquarters: UniWorld Group / 100 Ave. . .S.0 4. .0 $570. .$570. . Mr. . . . . .com Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . He fills a vacancy left by the December 2006 exit of Sally Kennedy. . 10017 / Phone: (212) 210-3000 / Fax: (212) 490-9073 / URL: www. Wunderman.1 U. including Ford Motor Co’s. worldwide creative director and vice chairman at Y&R. . . Mr. Top Executive: Byron E. SABMiller in the U. N. New York. . . . itself owned by WPP Group. . . . . .0 $218. . Gary Goldsmith’s duties as chief creative officer of the New York office were extended to North American. . . . Robinson Lerer & Montgomery. . In late 2006 the agency also won Palm in North America and at the beginning of 2007. . . . .S. . .. . . . . His post is being left vacant. . . . She intends to pursue nonprofit work. in June. . . Jaguar. . . . . . . Kang & Lee. . . . . . . . . . . Fudge remained at her other position as worldwide chairman-CEO of Y&R Brands until her resignation in December 2006. . .$250. .6 6 0. . . recorded $200 million in worldwide net new billings in 2006. . . .winglatino. In her post. . . . continues to own 51%. Burson-Marsteller. . who held the position for 20 months.4 Offices 2006 2005 % chg U. . .yr. . . . . . . . . Fudge’s performance was largely judged as underwhelming. Computer Associates and Sony.5 32. .S. citing “personal reasons. LG. . . .S. . . It has offices in New York and Washington.3 Employees 2006 2005 % chg U. 10011 / Phone: (212) 500-9400 / Fax: (212) 500-9483 / URL: www.184 181 1.8. But in January of this year. .S. . . . . . . . . . . . . New York. . . . . . . . . . . a division of Young & Rubicam Brands. .$21. . . Jaques had been CEO of Y&R Asia. according to WPP. Young & Rubicam Brands also encompasses Sudler & Hennessey. (Dentsu Y&R. Council on Foreign Relations and General Electric Co. N. ending an 18month search to replace Ann Fudge. Byron Lewis. . . . except for the Japanese operation. . chairman & CEO. . . The agency has a media-buying joint venture with MediaCom called MediaComLatino. . . . . . .0 Notes: Wing Latino Group brings into one shop the Grey units creating campaigns to reach Spanish-speaking consumers in the U. . . Ms. . . . . Y&R’s U. . interactive (now G2 Interactive and formerly Grey Interactive Worldwide). . . Ste. . .. previously a branding and design agency. . . .0 $316. .benmarketing. . . . . . . chmn & CEO Headquarters: Brierley & Partners / 8401 N. . . is 20% owned by WPP. . . . 06902 / Phone: (203) 969-1311 / Fax: (203) 969-1309 / URL: www. . . . . . .S. . . . a direct marketing agency focusing on relationship management programs. . . . 1000. . . and Atlanta. .$13. . N. . . . .$175. . . . . . . . .1 13. packaging and product development. . . . . Conn. G2 now includes a direct unit (now G2 Direct & Digital but formerly Grey Direct). .S.729. .4 Notes: WPP Marketing Services is an Ad Age construct and represents the estimated totals of WPP’s marketing services operations. . . . . . . . . Top Executive: Harold Brierley. . . . . . . . . . . Ste.S. . . . . SPONSORED BY . . . . The units operate with a single P&L statement and an eightperson management team. . .8 18. .S. . Top Executive: Charles Nardizzi. . . . 900. . . . . . . Los Angeles and London.fitchww. . . .2 $21. .0 Non-U. . in 2001 but the deal fell through. . . . . Nokia and Adobe.130 120 8. Edgewater. . . Hal Brierley founded the agency in 1985. . . interactive. . . . LB 37. . .$24. . . . .5 17. .9 U. . chmn & founder Headquarters: Fitch / 1266 Manning Pkwy.$11. . . . .$372. G2 in October agreed to acquire 70% of M/D/S Boole. . .S. . . Ohio 45202 / Phone: (513) 381-1380 / Fax: (513) 381-8758 / URL: www.. . . . . .3 Offices 2006 2005 % chg U. almost became part of Cincinnati’s largest agency. . . .7 Offices 2006 2005 % chg Worldwide . . . . . Bridge retains its name under Wunderman. . . Absolut Spirits Co. 2007 | Advertising Age |97 DATACENTER 2007 AGENCY PROFILES YEARBOOK Einson Freeman* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . . . .0 Notes: Bridge.$1. Mr.7 $11. . . . .$914.18 NA NA Notes: Fitch is a design consultancy involved in brand consulting and communications. . .$1. . . . .. . . . . . one of Cincinnati’s fastest-growing marketing-services agencies.5 $10. . .. . . Powell. 07020 / Phone: (201) 313-4120 / Fax: (201) 313-4991 / URL: www. . .S. . .$12. . Levi Strauss and 3M in Latin America. . . . . . CEO Headquarters: BEN Marketing / One Stamford Landing. Top Executive: Rodney Fitch. . . . .1 $1. . . . . Third St. . .S. G2 in 2006 signed on Ramada. . . . .9 Non-U. . . . . .S. . . . . .7 16. . .155 NA NA Offices 2006 2005 % chg U. Central Expy. BEN Marketing Notes: BEN. . . . . Dallas.2 14.4 $937. . Procter & Gamble. . . . . . . . . .J. . .0 Notes: Grey Global Group in July 2006 placed its worldwide specialty marketing operations under G2. . Celia identifies G2’s business as “activation marketing” in which the communications solutions delivered are designed to create some level of action or interaction with the consumer. . . . . . . Brown). pres & CEO Headquarters: Einson Freeman / 115 River Rd. . . . . . . . .bridgeworldwide. . . and its President-CEO Jay Woffington continues to run the business.S. . . .com Bridge Worldwide* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . . . pres & CEO Headquarters: Bridge Worldwide / 302 W. . . . Brierley has offices in Dallas.. .com G2* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . analytics and metrics consultancy based Brierley & Partners Notes: Brierley.S. . . .S.8 U. . . . . . . . a marketing services company. .4 Notes: Einson Freeman is a sales promotion shop that operates autonomously within WPP. Conn. . . . .8 14. . .7 $792. . . . . .1 1 0. Stamford. . . . ..einsonfreeman. . It gained new business from existing clients Mars. . . .9 $168. . . . . . . . . . . . . . . .$196. .86 41 109. Joe Celia is global chairman-CEO of New York-based G2 which has 86 offices across 42 countries. . .. . a data. The agency was founded in 1909. . .2 $12.5 U. . . . . . . . . . Bridge. . . . Cincinnati. Shell and Bristol-Meyers Squibb in North America and Mercedes-Benz. . It has offices in Stamford. . .072. . . became part of WPP in December 2005 when WPP’s Wunderman bought the shop. . . .com INTEGRATED MARKETING AGENCIES WPP Marketing Services* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . .April 30. operates as an independent unit of O&M.brierley. a marketing services agency acquired by Ogilvy from Panoramic Communications’ epb Communication in September 2002. .2 U. Texas 75225-4403 / Phone: (214) 760-8700 / Fax: (214) 743-5511 / URL: www.S. . .com An asterisk (*) indicates figures are Ad Age estimates.74 40 85. .1 14. Northlich. . . . live events. . . . . . . Coca-Cola Co. . . .100. The company came into the WPP fold through WPP’s acquisition of Cordiant Communications Group in 2003. . . . . . . . . . .0 10. . Top Executive: Jean Mojo. Hudson River Pier. . . . . .2 14.0 Employees 2006 2005 % chg U. . .987. . . . . . . . Mr. . . . . . . . . . . . the branding & design unit G2 Branding & Design and G2 Promotional Marketing (formerly J. Celia also was appointed vice chairman of Grey Global Group later in the year. . .12 1 1.6 15.5 Non-U. . . .S. .1 $147. . . .4 Non-U. . . . . . and in North America. .com Fitch Agency totals Employees 2006 2005 % chg U. . Top Executive: Jay Woffington. . . . Ohio 43065 / Phone: (614) 885-3453 / Fax: (614) 885-4289 / URL: www. . . . . . . and Sydney. Headquarters: Kantar Group / 501 Kings Hwy. . . Pittsburgh and Washington. managing director.6 million for the full year ended December 2005.0 U. Hong Kong. . . . . . .kantargroup. . . . 94111-1424 / Phone: (415) 365-1700 / Fax: (415) 365-3190 / URL: www. point of sale advertising). . East. Headquartered in New York. . . . Oslo (Nordic Region).90 75 20. was purchased by WPP in August 2003 when WPP bought 141’s former parent. . . U.4 4 0. . .S. . . Cincinnati.S. . . . . . The agency focuses on business-to-business.7 $206. . . . . Dubai. . . . San Francisco. . is involved in direct marketing. Hamburg. . .000 1. . . .0 Offices 2006 2005 % chg Worldwide . . . . . . . . . . . Milan. . . and integrated 2006 acquisition. . New York. . . .0 Employees 2006 2005 % chg Worldwide . Madrid. . . . . . Bat. vice chmn Grey Global Group Headquarters: G2 / 777 Third Ave. . Top Executive: Eric Salama/Robert Bowell. . ./cfo. . is a publicly-held marketing services agency with offices in France. .6 $70. . . the agency has offices in Chicago. pres Headquarters: HighCo / Parc du Golf. Kantar Group Agency totals Offices 2006 2005 % chg Worldwide . . .160 160 0. 141. . . 12nd Fl. Top Executive: Joe Celia. . . . . .Y. .marsteller. . . . Chevalier was named chairman of the supervisory board in January 2006. interactive solutions. . . . Paris.0 Non-U. . .S. . .S. . .S. The agency holding company through 2006 had recorded growth in 12 consecutive quarters. . Mexico City. . . .S. It had revenue of $1. Spain and the Netherlands. . .5 Employees 2006 2005 % chg Worldwide .. finance. . . .7%.0 $41. 4th Fl. .$47. . London. . . In 2006. New York.650 594 9. .K. while launching field marketer Allée Centrale and Scan Op. . turned an operating margin of 21. . Top Executive: Craig Branigan. . acquisitions.2 U. . . Conn.S.3%. . . . Tokyo. OgilvyAction early this year named Timothy Reed senior-VP. . . . . . . . . recorded a strong performance from Paris-based K agency 360. 34. . . global communications. . .1. . . . . . . . . . Shanghai. . .7 $164. . a marketing services global network that is the renaming in January 2007 of 141 Worldwide. .com in Madrid. mostly outside the U. N. . . . . .8 14. . . . . . . . . . . . and Seoul. sampling. .landor. .6 13. . . . . . .1% owned by WPP.15 14 7. sports and entertainment marketing. Mr. . . . . . up 11. . . . . Belgium. design. . Mumbai. . The unit is part of the WPP Information. . . .Y. . . .63 billion. CEO. . . . .$75. . de la Lauziere.com OgilvyAction* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . France. Insight & Consultancy segment that in 2006 had worldwide revenue of $1.April 30.15 15 0. managing director. . .000 0. . . . chmn & CEO Headquarters: Marsteller / 230 Park Ave. . .$235. . . corporate. . . . . . Italy. . . . . HighCo recorded strong returns from its core business (coupon issuing.highco. . .0 Notes: OgilvyAction.9 8 12. . . . . . . . .. in-store agency Infoshelf in Belgium.0 Notes: Kantar Group is comprised of 160 shops in 60 countries specializing in research and consulting. . . . . .4 14. . . N. . . . . . France 13799 / Phone: 33-4-42-24-58-24 / Fax: 33-4-42-24-58-25 / URL: www. Beijing. . ..S. . . . and Didier Chabassieu. . . 2.36 36 0.75 60 25. . . .sfo. . . . . London. interactive and production agency.1 Notes: HighCo. . . . Olivier Michel. . Top Executive: Andrew Nibley. . . . . . South. . .S. . . .4 Offices 2006 2005 % chg Worldwide . . . . The shop employs 18. . . .fr Marsteller Agency totals Employees 2006 2005 % chg Worldwide .5 U. . .com HighCo Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . Cordiant Communications Group. . . G2 global chmn & CEO. The Asian portion of 141 remains part of BatesAsia. . . . . . . . Brand consulting and marketing offices in other major cities and regions include Chicago. CRM. The company is run by a three-member management board consisting of Richard Caillat. including Millward Brown and Research International. . 10003 / Phone: (212) 614-5063 / Fax: (212) 598-5408 / URL: www. . Italy. . . . . . . promotional marketing. 06825 / Phone: (203) 330-5200 / Fax: / URL: www. . Top Executive: Richard Caillat. . . . . Calif. . president. It grew 7% in gross profit (equivalent to revenue in this report) in 2006. . U. . . . . . Milan. . . . . . . . . chmn & CEO Headquarters: Landor Associates / 1001 Front St. .0 Offices 2006 2005 % chg Worldwide . . . . . . 10017 / Phone: (212) 546-2222 / Fax: (212) 546-2425 / URL: www. .7 7. .g2. Fairfield. crisis/issues and brand-building. . .0 Non-U.0 Notes: Marsteller is an advertising. field marketing and PR media broadcasting. . . . .5 4 25. Geneva. BP 346 000. HighCo was founded by Frederic Chevalier in 1990 in Aix-enProvence. . 2007 | Advertising Age |98 DATACENTER 2007 AGENCY PROFILES YEARBOOK Landor Associates* Agency totals Offices 2006 2005 % chg U. .4 NA NA Notes: Landor is a global network of integrated brand consulting and design offices in San Francisco (its headquarters). . .com An asterisk (*) indicates figures are Ad Age estimates. . . . its management of moneyback offers. Aix-en-Provence. . . . . . . . . . . . 350 Ave. . . OgilvyAction’s predecessor. . . . . New York. SPONSORED BY . . . . . . . . .. . HighCo also acquired a minority interest in TMH Italia. .0 Non-U. . New York. . financial. . . . .$188. . . . . 2007 | Advertising Age |99 DATACENTER OgilvyInteractive* 2007 AGENCY PROFILES YEARBOOK RMG:Connect* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide .S. . . .$64. . Headquarters: RMG:Connect / 466 Lexington Ave. . . . . . .0 Non-U. . .S.7 U. . . .S.0 Notes: RMG:Connect was formed in 2002 with the merger of RMG and Connect@JWT. .$259. .5 12. . .S. . . .9 28.. 49th St. . . New York. .0 Notes: RTC Relationship Marketing. . . India. .3 $61.$72. . . The global CEO is Nasreen Madhany. . .S.S. . Australia. . . . .. .$70. . . . . . . . . . . . . . . . 20007 / Phone: (202) 625-2111 / Fax: (202) 424-7900 / URL: www. . The CEO post had been vacant since Becky Chidester left in November 2005 to become COO at Wunderman. . . . . .rmgconnect. . . . expects a workforce of 300 by year’s end. . . . . . . .$173. . . . . . . NeoSearch@Ogilvy markets included the U. . . . . blogs and vlogs. . . . . . advancing from exec VP. . Dan Goodman. . . . . . . .6 $16. . . . . CEO-OgilvyAction Headquarters: Ogilvy Action / 309 W. . . offices are located in Chicago. . . . . . business-to-business telecommunications marketing. . ..S. . . . . . . . . search marketing and new digital media forms. . . . . . . 49th St. . . . . . a B2B marketing communications company based in Broomfield. . . . . . . . . . . Mexico and Singapore. D. .K. Other acquisitions are planned in Europe and China. .392 Non-U. . has about 1. . OgilvyOne Worldwide. . . .$170. . . . .2 Non-U. N. .$430. . . . . . . . . .0 75. . . . . . . New York. . . . . . . . .6 $150. 500. .2 13.7 Non-U. . . . . .$115. .Y.0 5. . email marketing. . . .S. . . . .3 U. . .115 U. . .106 2005 $376. . . . . . . . Its revenue is shown separately in this report because Ad Age separates out disciplines.2 Offices 2006 2005 % chg U. 49th St.S. which currently employs 150. . . . .6 13. . . . . . . . . . . New York. . and at the same time Jeffrey Ross became president. . . .S.. . Germany. . .S. .$18. . . . . . Top Executive: Phillip Greenfield. . .5 Notes: OgilvyInteractive. . . .5 Non-U. . online specialist in healthcare and pharmaceutical marketing. digital and direct TV. . . . . .S. .$43. CEO Headquarters: RTC Relationship Marketing / 1055 Thomas Jefferson St. . . . . Estimated revenue for 2005 was revised by Ad Age. . N. . Japan.com Top Executive: Rick Roth. . . .com OgilvyOne Worldwide* Agency totals Revenue ($ in millions) 2006 Worldwide .5 4 25. . . . . N. .7 Offices 2006 Worldwide . is a global leader in customer relationship management (CRM) and interactive marketing. . . .5 $152. . a Newtonville. . . . .2 13.0 NA SPONSORED BY .. . . . . .ogilvy.7 Employees 2006 2005 % chg U. . . . . . . . . . .S. . .8 2005 NA NA NA % chg 14. . . . . Ste.com RTC Relationship Marketing* Agency totals Revenue ($ in millions) 2006 2005 % chg U. . . . .6 $40. . . . a newly-formed global digital and direct-marketing media division. . .com Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . .. . . NW. . 10019 / Phone: (212) 237-6000 / Fax: (212) 237-6222 / URL: www.0 9. . . . .1 $70. . pres-OgilvyOne. OgilvyOne in June 2006 acquired Leopard.Y. . . . Headquartered in Washington. . . .S. . . . . . RMG:Connect operates out of seven offices in North America. . . . . . . . . . . .S. . . . . .S. . . . . Top Executive: Barry Kessel. . . 309 W.C. .10 U. .155 95 63. . . its global network offices handle CRM for JWT. Washington.0 2005 305 305 NA 2005 4 4 NA % chg 60. . . . . .9 Non-U. . . . . . . . . . Included in that growth is OgilvyOne’s tentative agreement to buy Catalyst. . . . .451 U. . . . . Colo. OgilvyOne formed search marketing agency NeoSearch@Ogilvy within Neo@Ogilvy. . . . . . . . and marketing to new mothers and the mature market.rtcrm. . .2 U. . . . . . .000 employees and is a part of marketing service unit.0 % chg 47. . the latter through OgilvyInteractive. .. . . .S.S. U. . . . . . Amer. .2 $91. . . . CEO-ww Headquarters: RMG:Connect / 1 Knightsbridge Green. . . .4 14. . . China. . .Y. New York. . .com U. . a member of Young & Rubicam Brands. mg dir-OgilvyInteractive Headquarters: OgilvyInteractive / Worldwide Plaza. . Barry Kessel became CEO in May 2006. In March 2006. . . . . OgilvyInteractive’s U. . .7 $110. . . . . . Top Executive: Brian Fetherstonhaugh. CEO Headquarters: OgilvyOne Worldwide / Worldwide Plaza. . . . is a direct marketing agency whose foci are pharmaceutical marketing to consumers. . . . . . . . . N. . . . . direct response print and mail. . . . . New York.. . . . . . . . Neo@Ogilvy manages digital media investment for clients and covers digital advertising and direct marketing. .0 Offices 2006 2005 % chg U. . .0 Employees 2006 Worldwide . . Mass. . . .1 15. with 115 offices in 56 countries. . . 309 W. . . .0 % chg NA NA NA Notes: OgilvyOne Worldwide.rmgconnect.com VML* Agency totals Revenue ($ in millions) 2006 U. . 10017 / Phone: 212-210-7000 / Fax: 212-210-7770 / URL: www. . . . . . . . . . .ogilvy. . .0 3.Y. Top Executives: Carla Hendra. New York. . N. .8 $225. 10019 / Phone: (212) 297-8000 / Fax: (212) 297-8006 / URL: www. . . . . . . . . . . . . .$103. . . . . . London 0207656-7310 / URL: www. . .. . . . . . . 10019 / Phone: (212) 237-6000 / Fax: (212) 237-5123 / URL: www. . . . . . with 42 offices in 39 countries. .S.April 30. . . . . . . . . . . . . . . . . .5 NA % chg 150. . . . . .S. . . . Canada. Detroit and headquarters. . . . moving up from senior strategist.ogilvyaction. . .3 2 50. it also has a New York office. . . . . . The unit.3 2005 $40. . . . . . . . .59 Offices 2006 Worldwide . . . 0 15. Top Executive: Daniel Morel. Ore. . . direct-to-patient communications. Top Executive: Matt Anthony. which combines consumer and business data with analytical service. . . medical education. . . . . . Grey Healthcare acquired Catalyst. HLS and ProCom (medical education).6 U. . a mobile content management and delivery solutions provider..2 7. VML. .0 Non-U.com Ogilvy Healthworld Agency totals Offices 2006 2005 % chg Worldwide . . . . . . .5 U. It also has partnerships with other WPP units: EinsonHealth (experiential marketing). . Wash. Estimated revenue for 2005 was revised by Ad Age. . and 2005 revenue of $9. .vml. . . and Wunderman Media. (“CyS”) an independent healthcare communications services agency based in Madrid. . Studiocom employs 55. marketing and consulting company.S. . Parsippany. clinical trial recruitment.$315.6 U. . . . . . . . N. .$655. . and opt-in promotions. DTC. . Microsoft and Reuters. . 07054 / Phone: (973) 352-1000 / Fax: (973) 352-1500 / URL: www.. .ghgroup.S.0 $546. . . . . . . Notes: VML (Valentine-McCormick-Ligibel) is a marketing communications agency that draws most of its revenue from interactive.46 37 24. . Grey Healthcare Group in January 2007 acquired a majority stake in Comunicacion y Servicio Consultores de Marketing Publicidad SL. and David Brede. . Qi (interactive). . . . Shane Atchison. .. a four-year-old relationship marketing agency specializing in spirits and consumer packaged goods.Y. Kansas City.0 $273. . They had collective revenue of $1. . pres & CEO Headquarters: CommonHealth / 446 Interpace Parkway. Chicago. . . in September 2006 linked an agreement to join forces on a wide range of efforts to deliver mobile ad solutions. . . . .4 Notes: Wunderman is a direct marketing agency that includes KnowledgeBase Marketing. . that was merged with Mediaedge:cia in June 2003 to foster channel-neutral media planning and buying. . . Seattle and White Salmon. Moore is the former executive creative director at Tequila in London. . . Nick Moore became chief creative officer in June 2006 of the Wunderman New York office. . Mo. . .com CommonHealth Notes: CommonHealth is a healthcare agency with 13 operating units including Adient. . up from executive creative director. Xchange (CRM).. . . . . . Both held those titles prior to the purchase. and the Ogilvy Healthcare/CommonHealth Global Network. . . CommonHealth opened an office in Paris in January 2007. WPP in early 2005 merged Healthworld Communications Group (from its Cordiant SPONSORED BY . in addition to the Studiocom locations. CEO & pres Headquarters: Grey Healthcare Group / 114 Fifth Ave. . mobile messaging.2 million. MD/Salud (Hispanic healthcare marketing). .53 44 20. . . . . . .$433. . . .4 $205. In August 2006. . . . . .S. marketing. .$300. . .com Grey Healthcare Group Notes: Grey Healthcare Group is a consolidation of numerous companies handling a range of medical services including branding. N. based in Atlanta. .5 $404. . . New York. . N. an interactive shop with 70 employees in Seattle and Portland. . . . It became part of WPP in June 2001. chmn & CEO Headquarters: Wunderman / 285 Madison Ave. Ferguson and Noesis (all professional advertising and promotion). Wunderman in September acquired New York-based Shaw Marketing Group. . . . The acquisitions brought the global network to 43 offices in 22 countries. . . In January 2006. . . Wunderman’s shop in Denmark merged with Emerge. both marketing services companies. Eric Baumgartner became chief creative officer. . . digital interactive agency specializing in online product launches and branded entertainment. . . . . . Enterprise IG Health (branding and identity specialists). also has offices in London. an Atlanta-based full-service. . . . . . .0 12. . . . .$615.2 Non-U.wunderman.S. Jon Cook became president in January 2007. 64116 / Phone: (816) 283-0700 / Fax: (816) 283-0954 / URL: www.5 8.2 million. . COO. . . CEO Headquarters: VML / 250 Richards Rd. founded in 1992 in Kansas City. and ComHaus Korea. an interactive specialized advertising. . . . New York. .3 Notes: Ogilvy Healthworld is a multi. . Top Executive: Matt Giegerich. . .2 Notes: WPP Healthcare is an Ad Age construct and represents the estimated totals of WPP’s healthcare agency operations.0 $273. 10011 / Phone: (212) 941-3000 / Fax: (212) 490-9073 / URL: www.. . . . . Mr.7 7 0. . . . .commonhealth. . . . VML leads the creative and strategic direction and Crisp Wireless provides the technical management of programs that include mobile WAP sites. succeeding Joel Sobelson who left in September 2005.Y. Zaaz clients include Intel. . . . .S. . . . . . mobile content storefronts. . . Carbon. . PDI (contract sales and outsourced marketing). . . Studiocom operates as an independent unit. . New York. . . . . . VML and Crisp Wireless. . Wunderman agreed in October to acquire Seoul-based SRP Corp. . with offices in Los Angeles and Bogotá. . Quantum (consumer advertising and promotion). . . Altum. . . Wunderman in August 2006 acquired Zaaz. . Top Executive: Lynn O’Connor Vos. data processing and CRM solutions. a volume buyer of direct response advertising in the U. . Santa Monica. at the same time.J. Solara (management care marketing). In November 2005. .com Wunderman* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . Estimated revenue for 2005 was revised by Ad Age. . e-marketing and consumer heathcare research. . Conectics (research and media planning services). moving up from managing partner. .disciplined agency whose services include advertising.9 Non-U. medical education and PR in more than 30 global markets. 10011 / Phone: (212) 886-3000 / Fax: (212) 886-3297 / URL: www. . Colombia. VML acquired 80% of Studiocom. . . . .S. .0 9. With clients. . . 2007 | Advertising Age |100 DATACENTER 2007 AGENCY PROFILES YEARBOOK HEALTHCARE AGENCIES WPP Healthcare* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . CEO. . . .$222.7 7. .April 30. New York. . . . and MBS/Vox (research-based consulting). . . .9 $609.S. Zaaz operates as an autonomous unit under managers. San Francisco and Burbank.5 Offices 2006 2005 % chg Worldwide . . . . John Miles became director of implementation. .S. . . . .. branding. . . . . . . . . . .. . .4. . . .8 10. . . . . . . . . . . . . . . . .202 183 10. .0 Non-U.8 2. . . . . .1 6. . . . and Current Medical Directions).850 800 6. . ww chmn & CEO Headquarters: Ogilvy Healthworld / 100 Ave. . . .0 0. . . . the latter purchased by WPP in 2001. . . . Top Executive: Steven Girgenti.2 U.$1. .S. . . . . founded in Europe in 1986. .S. . . is a media specialist company and part of WPP’s Group M media agency group. . . . . . . . .sudler. . . . the media unit of Tempus Group. .560 590 -5. . .3 $214. . . . . . . . . . . . . . . . . . .2. .7 U. . . .S. .$181.S. . .96 104 -7. . .S.0 Notes: WPP Media Specialists is an Ad Age construct and represents the estimated totals of WPP’s media buying and planning operations. . . .S. . . . . . . Mediaedge:cia and sister media companies. New York.$583. . Sentrix Global Health Communications. U. .S. . . . . and digital solutions (Avenue-e Health Strategies). . .1 $422. . . . . . . . . .S. Top Executive: Alexander Schmidt-Vogel. .000 6. . . . .100 4. . . . . .Y. . . . MediaCom Entertainment (branded entertainment) and MindShare Worldwide* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . which came with WPP Group’s 2000 acquisition of Young & Rubicam.5 $304. .3. . . .0 Non-U. Calif. . . . .0 Employees 2006 2005 % chg Worldwide . . . . . . . . . . .274 3.1 Non-U. . .$320.5 $1.3.1 $179.9 Non-U. .220 199 10. . . publication strategies. . .$448. . .0 Offices 2006 2005 % chg Worldwide .$603. . .106 102 3.S. . . . . .5. . . . . . . . . . . .J. Direct MediaCom (direct response). . . . . . . .com Mediaedge:cia* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . its major offices are New York. . . . . . . Miles was a former senior executive at the defunct GM Mediaworks buying agency of Interpublic. . . . . . . . .S. Revenues are estimates based on projected billings by Recma. .1 Employees 2006 2005 % chg Worldwide .$395. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .S. . .18 16 12. . . . . . . . . . . . . . . . of the Americas. . . .S. . . . . . .400 3. . . .585 5. . . . . . . . . . .0 Non-U.4 Notes: MindShare Worldwide. . . .6 5. .S. . . . . . . Top Executive: Charles Courtier. . .$823. a global healthcare marketing and communications organization that also includes another network. . . . . . . . . chief exec officer. . .714 2. . .3 Offices 2006 2005 % chg Worldwide . . . . . . . . . . . . . . .014 16.86 84 2. . N.111 106 4. . . . . . . . . . . . .3 5. . . NY 10017 / Phone: (212) 546-2100 / Fax: (212) 508-4387 / URL: www. S&H has specialized divisions in medical education (IntraMed Educational Group.6 $555. . . . . . . . . . Mr. .175 3. . .ogilvyhealthworld. . . . . . .4 Notes: Mediaedge:cia. . . .S. MindShare Worldwide. . . . . . . . .8 6. . . N. .$263.$159. . . . .1 $250. . . .3 Non-U. . . . . . . . . . . . . . . . . Acumentis. . . . . .5 $158. . .8 $762. . . . . . . . . . .8 $372. . . Steve Girgenti from Healthworld is the global chairmanCEO of the combo and Michael Guarini from Ogilvy Healthcare is managing director. . .com Communications acquisition) with Ogilvy Healthcare to form Ogilvy Healthworld. .$267. . . . . .S. . . . . Sponsor MediaCom (communication sponsorship specialist). . .7 U. Precept Medical Communications.$236. . .1 U. .4. .S. .7 U. . . . . . . . . .8 10. . . . . . . . . . the media investment SPONSORED BY . . .S. . .1 U. . . New York. . MediaCom includes Beyond Interactive (interactive marketing). . . .427. . and CIA. . .S. . . . sales training (HealthAnswers). .10 20 -50. . . . . . .S.200 6.5 Non-U. .176 1. . . .S. . . . MediaCom* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide .com MEDIA SPECIALIST AGENCIES WPP Media Specialists* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . . . . .9 5. South. .9 Notes: MediaCom. . . . . .S.276 5. . a media specialist company operating in 67 countries. . New York. . . . . Berkeley Heights. . . . . . . . 10019 / Phone: 212-474-0000 / Fax: 212-474-0003 / URL: www. . . .5 8. but are distinct companies. . . . . . . . a media specialist company with 220 offices in 76 countries. .7 Non-U. .Y.0 Non-U. . . as well as in market research and strategic planning. . .014 5. . . . . . . .. .250 4. . chmn & CEO-ww Headquarters: MediaCom / 777 Third Ave. . chmn & CEO Headquarters: Sudler & Hennessey / 230 Park Ave.0 $242. . . . . . . 10003 / Phone: (212) 614-4100 / Fax: (212) 598-6930 / URL: www. . . . . . . . . . while globally it offers 106 offices in 81 countries.2 U. in August 2006. . . Mediacom entered WPP in the 2005 Grey acquisition. .1. Sudler & Hennessey expanded its global offering in March 2007 by opening an office in Mexico. . . . . . . . . . .6 U. . is the merger of Media Edge. .350. . . . . . . . .5 4 25. . . . . . . . . . . . . .mediacom.3 1. . MediaCom and Maxus are part of Group M (the media investment management group) at WPP. global Headquarters: Mediaedge:cia / 825 7th Ave.mecglobal. . . . . .2 U. . . . . . . . . N. . . .April 30. . . . . . .000 2. . . . . . . in charge of all buying operations for broadcast. . . Revenues are estimates based on projected billings from Recma. . . . . Los Angeles. In the U. . . . . New York. 10013-1687 / Phone: (212) 625-4000 / Fax: / URL: www. . . .. . . . is one of four media units under Group M.com Sudler & Hennessey* Notes: Sudler & Hennessey is a global network of S&H Group. . .7 $587.3 U. .0 Employees 2006 2005 % chg Worldwide .0 Non-U. . Top Executive: Jed Beitler. 2007 | Advertising Age |101 DATACENTER 2007 AGENCY PROFILES YEARBOOK StoreCom (retail action marketing). . . . . . . . . . . . . . . . .5 5. . . . print and other media. . . . . . . . . . .cohnwolfe. .7 9. . . . . China. . . technology and corporate communications.S.mindshareworld.com PUBLIC RELATIONS AGENCIES WPP PR & Public Affairs* Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide . .S. CEO Headquarters: Ogilvy Public Relations Worldwide / 825 Eighth Ave. . . . . . .0 Notes: Ogilvy Public Relations Worldwide (Ogilvy PR) is a global marketing communications firm. . . . . . CEO. Top Executive: Linda Gosden Robinson. .com Cohn & Wolfe* SPONSORED BY . .Y. The Robinson Lerer & Montgomery* Notes: RLM is a strategic communications company. healthcare. moving up from chairing the company’s global corporate/financial practice and New York market leader. . N. region. In January 2007.gcigroup. . .April 30. . . but now has a substantial list of its own AOR business apart from these global networks.8 U.$577. . CEO-MindShare ww Headquarters: MindShare Worldwide / 40 Strand/498 7th Ave. . Chicago. . naming Marco Rimini its first worldwide head of communication planning. . corporate.9 $984. New York. interactive. .com Offices 2006 2005 % chg U. which Ogilvy PR acquired in September 2005. N. . . and in February 2007. . of the Americas. He left his CEO Asia-Pacific post to do so and was replaced in Asia-Pacific by Ashutosh Srivastava. .. whose founders remain partners in the firm and continue to lead its operations. public affairs. . . . . In October 2006. . N. . The others are Mediaedge:cia. . Jody Lange became managing director and chief creative officer of Marsteller's U.51 51 0. .4 NA NA Notes: Cohn & Wolfe is a PR agency with core areas of expertise in consumer. San Francisco and Washington. and in June 2006. . . . In March 2007. . . .ogilvypr.com Burson-Marsteller* Notes: Burson-Marsteller is a PR agency. 4th Fl.9 10.. MediaCom and Maxus. . WW Headquarters: Burson-Marsteller / 230 Park Ave. Top Executive: Marcia Silverman. healthcare practice unit based in Chicago. N. pres & CEO Headquarters: GCI Group / 825 Third Ave.S. . technology. chairmanCEO of Marsteller ad agency. 10105 / Phone: (646) 805-2000 / Fax: (646) 557-0002 / URL: www. Patrick Ford in early 2006 was named U. reporting to Andrew Nibley. . . pres & CEO Headquarters: Cohn & Wolfe / 292 Madison Ave. a Washingtonbased public affairs agency. .S. Cambridge. . . pres & CEO. New York.Y. . World Wide Plaza. . Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing.2 12.S. chmn Headquarters: Robinson Lerer & Montgomery / 1345 Ave. social marketing and entertainment practices. . . . . . . . . . . Top Executive: Dominic Proctor. . . 10017 / Phone: (212) 798-9700 / Fax: (212) 329-9900 / URL: www. MindShare began in 2000 as an unbundled media buyer-planner for JWT and Ogilvy & Mather Worldwide. Ogilvy Public Relations Worldwide Agency totals Offices 2006 2005 % chg Worldwide . . 2007 | Advertising Age |102 DATACENTER 2007 AGENCY PROFILES YEARBOOK shop opened a Calgary office in 2006 with the acquisition of a majority interest in Extend Marketing. She continues to play a leadership role in the global healthcare practice developing and guiding brand strategies for healthcare clients across the Ogilvy PR network. . Top Executive: Jeff Hunt. In April 2006. . . . with offices in more than 60 cities. . nine of which are in the U. . . . .S. Kate Cronin was promoted to managing director of Ogilvy PR’s New York office. N. . . . The agency in August 2006 named Joel Babbit president-chief creative officer.2 Notes: WPP PR & Public Affairs is an Ad Age construct and represents the estimated totals of WPP’s public relations and public affairs operations.. . The agency also offers biotechnology and government affairs services through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations. . Among management changes. respectively.com management group at WPP. it brought in Andy Farr. . .0 Non-U.S. . Direct Impact (grassroots marketing) and BKSH & Associates (lobbying). . . . .5 Non-U. Revenues are estimates based on projected billings from Recma.bm. a PR unit. Denver.. . South. . MindShare created two new roles in May 2006. . . . 10003 / Phone: (212) 614-4000 / Fax: (212) 598-5407 / URL: www. . . .60 60 0. .Y. . and placing Phil Cowdell in the new role of worldwide head of business planning. ..0 U. in 2006 it opened offices in Jakarta. Founding chairman is Harold Burson. . In August. 10019 / Phone: (212) 880-5200 / Fax: (212) 370-4636 / URL: www. . . .9 $527. . London/New York. . . . . . MindShare opened offices in Chengdu. . . . He drives the integrated communications strategy at GCI and has created a new creative group within the agency. . Ogilvy Government Relations is the new name as of February 2007 for the Washington-based government affairs firm Federalist Group. . . . Sheila McCormick joined the firm as managing director in the U. Top Executive: Donna Imperato. . and Sri Lanka. . bought itself back from Grey Global. . Millward Brown’s chief research officer to head research and development. In March 2007.$1. . Los Angeles. This year B-M so far has opened an office in Boston. . Its companies include Marsteller (advertising. . . . . . . New York. . New York. .9 9 0.$513. . . a new post. . design and production). Nick Waters took over for Giulio Malegori as CEO MindShare EMEA. New York. . .S. founded its 96th office by opening in Cambodia. . GCI was linked with private PR firm APCO from 1991 to 2004 when APCO. . . . New York. 10022 / Phone: (212) 537-8000 / Fax: (212) 537-8050 / URL: www.Y. and include Atlanta.S. WC2N 5RF/10018 / Phone: 44-20-79694040/(212) 297-7000 / Fax: 44-20-7969-4000/(212) 297-7001 / URL: www. Simon Andrews was hired as MindShare’s first digital chief strategy officer. . . . Top Executive: Mark Penn. . Tony Telloni joined the firm to oversee New York operations and lead the strategic direction of the New York headquarters. . .Y. . . In June 2006. . .0 $457. . N. Sacramento. . has more than 50 offices in 27 countries. . . .com GCI Group Notes: GCI.rlmnet. healthcare. . He currently authors a blog focused on the role of public relations today. Lima and Geneva. .090.Y. EIVOS. . Siemens (telecom) and Ursa (construction).2 Offices 2006 2005 % chg Worldwide . . . . . Lindau.2 Non-U.S. . . FreshMind Communications. Lyon. exec dir Headquarters: AMIN (Advertising & Marketing Intl Network) / 25125 W. . . . . Los Angeles. in 2006. . Bucharest. . Erlangen. . . . . founded in 1990 by Germany adman Karl Jacobi. . .4 $182. Chimay (beer and food). . Among “network clients” (served by agencies in three or more cities) are Abbott (pharmaceuticals). The group has geographic coverage outside the U. . Calif. Malmo and Stockholm. . . . . . . Eppendorf/Brinkmann (biotechnical/healthcare). .2 -9. Warsaw. . Vilnius.3 Notes: ComVort Group. .com service agencies to an international one of independently owned agencies. . Marksell. . count was nine in 2006 vs.5 42. Nicosia and Lemesos. . . The network also is seeking additional members in Asia/Pacific. . .1 $117. . ComVort in 2006 gained agencies in the Americas: Silva Pardo.S.2 $209. By limiting membership in each major market. . Santo Domingo. The network added Enlace Communications. .S. . . . . . . . Germany. . . Expansion from its European base to North America is a priority this year. Rave. . The network had agencies in 133 cities worldwide in 2006 versus 101 in 2005. . . . .April 30.1 U. . Shanghai. JDA Group. and Canada. shops. . . . Middle East agencies gained: Perception. eight in 2005. Barcelona and Madrid. .$202. . . . . . AMIN agencies collectively pulled 60% of their revenue from the U. Leeds. .S. Warsaw. Montreux. . . LightHaus. . . . . DougFaber. . . . . . .6 U. Boram. Viega International (heating systems).$32. . . .7 U.$202. . DI&P.$126. . . . . . . NTM Comunicacao e Publicidade. areas that contributed to ComVort’s membership in 2006. .7 44. . . Publi Design & Advertising. .$543. Dublin. . . . . through its affiliate relationships SPONSORED BY . . Switzerland.9 Non-U. Spain / Phone: 34-93-459-44-22 / Fax: 34-93-207-45-65/ URL: www. . . .61 55 10. . . . . . Viola. . . Esslingen. Denver. During 2006. . . GOSS. .9 8 12. . McConnells Fusion. . . . Eindhoven and Breda. . Sweden.6 $359. . . 55th Street South. Network membership is grouped into three geographic areas: AMIN North America.124 93 33. . .2 11. .9 U. . .133 101 31. . . . . . . . The alliance provides member agencies access to attorneys in 55 countries worldwide with expertise in advertising and marketing issues. . and 3M (computer screen. Cologne.6 Non-U. . . . Konica Minolta (cameras). .S. AMIN members gained in 2006 to the present: NYCA. . . . . . Gothenburg. Top executive: Karl Jacobi. Kan. . the latter gained in 2006.2 101. . Washington and Miami this year. . . Miami and Caracas.S. 21% from Asia-Pacific and 19% from Europe. Boston. . .comvort. Anto and Brightness. . All are pan-European accounts. . . . . The ComVort secretariat is headquartered in Barcelona. . . .3 $326. . Pentax Medica (medical equipment). .000. .S.6 $16. . . . Cyprus. .com ComVort Group Revenue ($ in millions) 2006 2005 % chg Worldwide . . and BSB Group. . . . . . . ComVort is a low-cost alternative to indie networks. Porto. . RedMedia ComVort. . . . IAN members do not compete with one another.S. 67149 / Phone: (316) 531-2342 / Fax: (316) 722-8353 / URL: www.. . . . Moscow. Top executive: Vaughn Sink. security devices). Fisherman’s Friend (lozenges). . . . Rotterdam. . . . .S. Its U. IAN is looking to expand in New York. and BlaVision. . Diagonal 327. Images USA. . . . . . .2 11. . Olympus (camera). many of which specialize in non-traditional advertising. AMIN Europe and AMIN Asia-Pacific. . Sarajevo. .1 Notes: IAN (Intermarket Agency Network) is a U. . These member agencies pay an annual licence to obtain the rights to use the ComVort brand. . and unlike most networks. . . . . Encinitas. . 08009 Barcelona. . The indie’s initiation fee is $2. . . . dir Headquarters: ComVort Group/Avda. . . . .2 $375. Pilkington (glass producer). . . . . . . . . .$510. . . . has evolved from a German agency/language network of full- IAN (Intermarket Agency Network) Revenue ($ in millions) 2006 2005 % chg Worldwide . Amman. . .S.-centric indie network of 18 U.S. . . .3 Notes: AMIN (Advertising & Marketing International Network was founded in 1932 as a non-profit organization run by an executive committee made up of senior officers of member agencies. Biomar (farming). . DFF. . . . Kredo R. .8 -3. . . Bogota and Bucaramanga. . European agencies added: Scenic. . . . Ardo (food). Cairo. and annual dues $4. Toronto. . provides exclusivity on a city-wide basis rather than country basis. . .5 U. . Germany. . . . . . . . . AMIN joined the Global Advertising Lawyers Alliance as an associate member. SchwertnerStorm. and Yee Advertising. . . . Birmingham. England. . but share business suggestions or seek advice from fellow members. Portugal.6 7. . The Netherlands. . . . .33 34 -2. 2007 | Advertising Age |103 DATACENTER 2007 AGENCY PROFILES YEARBOOK INDEPENDENT AGENCY NETWORKS Agency groups not affiliated with marketing organizations AMIN (Advertising & Marketing International Network) Revenue ($ in millions) 2006 2005 % chg Worldwide $315. . . Colombia.0 Offices 2006 2005 % chg Worldwide . South America and the Middle East. Villeroy & Boch (tableware). . Veber & Partners. . and Cundari.aminworldwide. . and Juice Communications. Bialetti (cookware).S.5 Non-U. . . Germany. .28 21 33.500. Mediaworks. .$189. . San Juan. . image and structure of the network for one year. Beirut and Dubai. . . . . . defacto. . . Investion. . . . . . .S. . B+G & Partners. . .4 $182. . . . Atlanta. .S. . . . . Melitta (coffeemaker). . . . Network agencies service four “network” clients (clients with network agencies in three or more countries): Cessna Aircraft. . . and linked a cooperative agreement with PR Network Upstream Asia. .S. operations are coordinated by Michel Goddet out of Paris at: 25.9 14 -35.77 77 0. . Portland. Ad4U. . . . .0 $389. and Canada 15%. . 4% Central America and 1% Africa-Middle East. Cohn & Jansen. South America. . .5 $103. Coueron. . . . IN has several levels for dues and initiation fees based on an agency’s market share and the size of market.0 U. . . . . . . .650 initiation fee and $2. . . . . . . . that changed its name to the International Federation of Advertising agencies in 1980 and morphed into ICOM in 1998. . . . Seoul. . Azerbaijan. .$533. . . . and Antuna Yarza Comunicacion. . . headquartered in London and with a coordinating office in Paris. . . . Reykjavik. The group’s presidency rotates among agencies and is currently held by Steve Karakas. one of the larger indie networks with a global presence. 80474 / Phone: (303) 2589511 / Fax: (303) 484-4087 / URL: www.S.icomagencies. IN gained Brandia Central in Luanda. Those fees run from $2. From January 2006 to the present. Africa/Middle East 4% and Central and South America 14%.0 37. Rollinsville. . . . ICOM is the current manifestation of the indie network founded in 1950. . Karcher (cleaners). . . . . . Mexico City. In Asia-Pacific. Canefield. . Sanyo (electronics). and dues range from $6. Vins de Pays de France (wines) and Apollo (telecom). . . . .91 96 -5.S. . . . .200 to $19. . . Romania. . . . . . . .$399. . Mexico City and Buenos Aires. Switch.3 $119. . . . . operates hubs in London. . . Santiago. . Brussels. Its rotating presidency is currently Eric Mower. . . . . . . . AICM.5 $266. .0 Non-U. . Vietnam. .O. . . Ore. Antwerp. . ICOM member agencies draw 72% of aggregate revenue from the U. . . . .intermarketnetwork. and Rapport Marketing Communications. .S. A multicultural board of nine directors runs IN.$107.April 30. Select Team in Malaysia left the agency when its owner retired. In 2006. . . . . . Portland. . . .6 Non-U. . .S. .4 11. 2007 | Advertising Age |104 DATACENTER 2007 AGENCY PROFILES YEARBOOK IN (International Network for Advertising & Marketing) Revenue ($ in millions) 2006 2005 % chg Worldwide . . . Box 490. . . FSI Creative. Lisbon. LG (home appliances). joining IN was DGWB Advertising & Communications. The network began to move globally from its European moorings in 1998. . . In Africa/Middle East. . Hvita Husid. 97204 / Phone: (503) 227-1638 / Fax: (503) 417-8613 / URL: www. . . Ireland. . . . Europe-Africa. Bulgaria. . . . . Malta. Top executive: Steve Karakas. .8 Offices 2006 2005 % chg Worldwide . . ICOM added eight agencies: It added in 2006 Rayken Brand Communications. In 2006 to date.6 3. IN. and Dynamo Africa in Johannesburg. N. Dynamo Hotwire in Gaborone. . . .S. AMD (microprocessors). . .600 to $5. . . . . London. Bucharest. . Cyprus. . Santa Ana. . Ganem Asociados Publicidad. .8 Notes: ICOM International.com SPONSORED BY . Western Europe. . . . . .Y. and East Marketing Group. . . United Advertising. . Angola. the National Federation of Advertising Agencies. Although IN is based in London. . . . . In Central and South America: Indigo. chairman-CEO of Eric Mower & Associates. Cairo. . pres Headquarters: IAN (Intermarket Agency Network) / 319 S. Vienna. Malaysia and Switzerland. . Mezzanine. a network founded in the late 1980s by five agencies from countries in the European Union and formalized in 1992. is owned by seven of its member agencies. . . MAG Communications.$277. . Le Spot. . . . . . . . .0 Notes: IN. rue Jean Giraudoux. . Calif. Syracuse. 11% Europe.7 Non-U. . . the U. . . .. . . . . IN agencies employe a collective 5. . . . and Canada. . .19 20 -5. 4% South America. . .850. the network launched six regional IN new-business committees—North America. . .200.W. Taiwan. . . .6 48. Africa/Middle East and Asia/Pacific—to boost new business. . . ICOM is focusing this year on recruiting agencies from the Eastern Europe. . New York. The top five network clients (clients in three or more countries) served by the ICOM agencies: European Union (consumer rights).82 82 0. Botswana.$133. . . . Washington St. . . Advantage Marketing & Advertising. . . Montevideo.com ICOM (International Communications Agency Network) Revenue ($ in millions) 2006 2005 % chg Worldwide . . ICOM added Big Earth Corp.com. .4 4. . . Ore. . Asia-Pacific 20%.000-plus in 130 cities representing 80 countries. France/Phone: 33 1 53 67 13 35/mg@in-advertising. . 8% Asia-Pacific. is a member-owned network whose operations are run by a 10-member board. . . .S. Colo.0 $370. IN network represents nine accounts on a network basis (clients in at least three countries): Epson (copiers). and Brandia Central. . . Dubai. France. Initiation fee is $3. . exec dir Headquarters: ICOM (International Communications Agency Network) / P. Loewy. . . . and Quarry Integrated Communications. . . Top executive: Gary Burandt.S. . . . . . . . Krea Advertising Agency. . .S. Mumbai. New Zealand. .S. . . . Publinet-Hudhud in Dubai. .8 $269. $1. In 2007.000 and annual dues. Dominican Republic. . Limassol.3 Offices 2006 2005 % chg Worldwide . European members account for 37% of IN revenue. which is managed by Michel Goddet. . Singapore. . . .2 Non-U.1 U. . two members each from its four main regions—Asia-Pacific. . In North America. president of Nonbox. . . . . 75116 Paris. . . . . Northern/Eastern Europe. .2 U. . China. . . . IN has gained six agencies from Europe: Cast. South Africa. . ICOM charges agencies a $2. . Sydney. . . . Hilton Garden Inn Hotels. . Hitachi (IT). Ouaps (toys). . new agencies include Vyas Giannetti Creative. Athens. . . . Latin America and North America—and the executive director Gary Burandt and the manager of administration.$385. IN is seeking to build its agency portfolio in Latin America to take advantage of the economic rebound in the area.750. . . . . .650 plus a small percentage of gross income for annual dues.58 57 1. .0 U. . Canada. . . with 114 Network in Europe and Intergrupo Mercolatino in Latin America. . . . . .0 4. Maison de la France (tourism). Spotlight. . Nikon (cameras) and Toshiba (IT). . . . . . . .Y.S. .0 -13. . 5. . . beginning with an AE management seminar in January 2007. . the Czech Republic and Ukraine. . . . . . 20% from Europe. Among Interpartner's top five network accounts (clients in three or more countries) are: The European Union (fruits and vegetables promotion). .April 30. .5 3. . TAAN has added four U. . Network agencies in 2006 gained 30% of their revenue from the U. . . . . . .0 20. 4% from Latin America and 1% from Africa/Middle East. Grupo Ferrer.500 to join and $6.S. . a creative seminar in April and a new media seminar in October. . .S. Venture Communications. . . . Van Becelaere 28B. . . Lady Lake. . . . . . . . mg dir Headquarters: IN (International Network for Advtg & Marketing / Castlewood House 77-91 New Oxford St. . . . .25 19 31. . . . .2 U. . . . The group is seeking to expand in Latin America and Central Europe. . .0 Offices 2006 2005 % chg Worldwide .200. . .S. . . . . the first radio broadcast station in the U. . . .S.S. . . 15237 / Phone: (412) 366-6850 / Fax: (412) 366-6840 / URL: www. . . Curitiba. . .S. Brazil. . a London-based indie network.S. The network is composed of 32 agencies. . . . . $1 million and must be in business at least three years. . N. 32162/Phone: (352) 753-9005/Fax: (352) 753-1959/URL: www. . Sarasota. Lexmark printers. . .S. . . Irvine. Outside the U. . .6 Notes: TAAN (Transworld Advertising Agency Network). Ste. . . . .5 1. . . . Bangkok. . . . . . . . . . . . This year it added the large Mexico City independent.S.$34.$33. . MAGNET has a nine-year relationship with indie network AsiaLink to assist MAGNET with clients in the Pacific Rim. . founded in 1936 in the U. . . . . . . . dir Headquarters: Interpartners Communications / Ave. . . . . . OpusMultipla Comunicacao Integrada. .7 Notes: Interpartners. . . . both gained in 2004. . London.6 $278.3 U. . . . .9 Non-U. . Lagos.9 Offices 2006 2005 % chg Worldwide .. spread to Europe and the Pacific Rim in the 1970s. U. . . . . Berea. . Collectively. Top executive: Barry Gelder. . . . The network in 2006 to date gained one agency. . Coo’ee. . .32 37 -13. . .S.26 29 -10. . . . . . . Tasmania. . The network has been active in developing seminars for participating agencies. . . . . . . .0 NA Non-U.5 Non-U. and Sun Chemical Co. . . . .1 0 NA Non-U. . The network is now directed by Cheri Gmiter following the retirement of longtime leader Al Dudreck in December 2006. From January 2006 to the present.S. .taan. . . .2 $101. . . .0 Notes: MAGNET gained its name in the merging of two indies. . . . the Partners Group.7 $66. . . .magnetglobal.3 Non-U. . . . . . . . .$39. . . . . . . .3 15. . . . . . . . . Big Idea. . .$79.0 U. .S. .000 to $15. . . . . . . . Agency members must have minimum revenue of U. . Gmiter worked on the client side of agencies in Pittsburgh and Orlando for more than 25 years and most recently was local sales manager of KDKA Radio. . . depending on the size of market.. . .com TAAN (Transworld Advertising Agency Network) Revenue ($ in millions) 2006 2005 % chg Worldwide . .$116. . gained in 2006.5 $34. and with offices in Atlanta and Toronto. . . Agencies pay $2.com Interpartners Communications Revenue ($ in millions) 2006 2005 % chg Worldwide . ..1 Offices 2006 2005 % chg Worldwide . . . Fla. . . . . . MAAN (Mutual Advertising Agency Network founded in 1946 in the U.S. . . agencies gained were Sonnhalter. Initiation fee at TAAN is $1. gained its first U. . and Canada in 2006.S. (golf carts). . . DigitalDay.S. and Canada and 70% from Europe. . Q&A Communications. . . . and 12% from Europe. .. Pa. . Fla. Pittsburgh. . .interpartners-communications. . . . . . .S. . . . Cap Creative. some 88% of revenue of MAGNET agencies comes from the U.000. . annual dues run $2.$114. .S. . . . . . . . . . Lab Communicaciones. . Ohio.) and EMCO (European Marketing Communications Organization). . .S. . . . Dremel tools and Ontario universities. . . . . This year MAGNET is working to establish a similar affilitation with thenet- SPONSORED BY . . . TAAN members as a group drew 66% of their revenue from the U. . and Frontpage Advertising. Aarhus. . . . . . . .. . . Dubai. . . . Brussels. Ohio. . pres Headquarters: TAAN (Transworld Advertising Agency Network)/1415 Abercrombie Way.S. . . . . . . and eight non-U.S. Teflon textiles. .8 Non-U.S. Ms. . Denmark. Gmiter. . . . . . . Hobart. . . . .0 U. . . . Fee to join Interpartners runs from $3. . Kuala Lumpur. . . . Peninsula. . .1 U. . . . . . . . . gained in 2006 by network agencies in Canada. . .2 $0. .org MAGNET Global Network Revenue ($ in millions) 2006 2005 % chg Worldwide . .. 9% from Asia-Pacific. . . . . .$281. . . Mexico City. . . an indie owned by its agencies.8 $95. . . Madrid. 1170 / Phone: 32-2-777-13-13 / Fax:-32-2-777-13-19 / URL: www. . .44 36 22. . . .$248. 2007 | Advertising Age |105 DATACENTER 2007 AGENCY PROFILES YEARBOOK workone.S.6 $39. and Maricich Advertising & Communications. . . WC1A 1DT / Phone: 33-1-53-67-13-35 / Fax: 33-1-53-67-13-34 / URL: www. . Calif. . . Top executive: Cheri D. . . . .500 annual dues. .25 30 -16. . . . . TAAN gained SCA. . . Agencies were lost in Portugal. and Airbus (on a project basis).26 30 -13. Rochester. . . 26 of which are in the U.19 17 11. . . .inadvertising.0 -16. . . . . Interpartners is linked on an associate basis with the Asia-Pacific network. . .0 $95. . . . . India and Russia. . . . . . .org Top executive: Michel Goddet. . . Top executive: Gary Lessner. . . . .500 and a percent of gross income. . . .$76.0 $239. . . . . .7 14. MAGNET has three network accounts (clients covered by network agencies in three or more countries): Club Car Corp. .0 15.S. . . Access & Associates. . exec dir Headquarters: MAGNET (Marketing & Advertising Global Network) / 1017 Perry Hwy. . agencies. . . . . MAGNET is a non-profit corporation. .5 U. . . Buenos Aires. . .6 8 -25. . . . agency in 2006. Friends Advertising & Communications. . . . .S. . . . which has seven member agencies in Australia/New Zealand. . .40 37 8. .4 Offices 2006 2005 % chg Worldwide . . . . . One of those founders is Bill Whitehead. Greenwood Village. .27 Notes: T-CAAN (Trans-Canada Advertising Agency Network). . . T-CAAN has affiliate agreements with three other indie networks: 114 Network in Europe. . Essence. Denver. WP added Brighton. . . . agency publicist. . . . . . . . Sofia. . . in 2006: Hayes Group. . Worldwide Partners believes this type of ownership “makes for true partnership and collaboration that makes communications culturally appropriate. .S. . . . . .425. .2 18.1 U. .$493.1 Notes: Worldwide Partners is one of the largest indie networks with 8 partner agencies in 42 countries with $3. . . . . T-CAAN members gain 90% of their revenue from Canada and 5% each from Asia-Pacific and Europe. . . New York.$62. .40 37 8. . Pa.. WP also added a director of European operations to facilitate new business pitching and joint business among partners in addition to promoting Worldwide Partners in Europe. . . . . . . . .S. . . . . 2007 | Advertising Age |106 DATACENTER 2007 AGENCY PROFILES YEARBOOK Worldwide Partners Revenue ($ in millions) 2006 2005 % chg Worldwide . Kansas City. .3 Non-U. . . .4 -0. . . covering most of Canadian. On a collective basis. . . . . .$62.0 0. . . .0 Worldwide . . . . .S. . IAN in the U.8 $173. Karachi. . .9 $271. . Godfrey. . (Bill) Whitehead. Louis. . . . . The indie recently added several centralized services for its partner agencies: qualitative and quantitative international research services. St. . . . . . . . 19% from Asia-Pacific. . . . Calgary.$320. .1 Non-U. . . . Jeddah. . . Toronto. . . . . . 13% from Europe and 1% each from Central and South America. . Seier. . . . .6 NA 4. . .$0. . just added this year. . . TNI Communication. . . and syndicated marketing research for vertical industries. . . . Top executive: W. . . . .worldwidepartners. . .725 and annual dues of $1. . . . Focus Advertising. . Grosspetersdorf. . now managing director. 80230 / Phone: (303) 577-9760 / Fax: (303) 577-9766 / URL: www. . . . . .1 Non-U. . . . pres & CEO Headquarters: Worldwide Partners / 495 Uinta Way. . . Hendrick & Associates. Colo. . . . . .S. . . . . . . . Other network accounts include Ciba Vision FreshLook contact lenses. . . . . Bulgaria. . Lancaster. .$172.8 U. T-CAAN was founded in 1963 by several admen. .. Worldwide Partners added GP Batteries and Underwriters Laboratories to its network accounts (those handled by network agencies in three or more countries). . Colo. . . . . more members in Greater Toronto and Quebec markets and obtain a member in Nunavut. . . . is seeking greater penetration in Canada by adding a replacement agency in Newfoundland. . .0 0. . . . . . . . .0 2005 28 1 27 % chg 4. HSR and Marsh. . .7 $444. . . . . .28 U. . . .S. . . . and Worldways Social Marketing. .com T-CAAN (Trans-Canada Advertising Agency Network) Revenue ($ in millions) 2006 2005 $60. . . .” From April 2006 to the present. mg dir Headquarters: T-CAAN (Trans-Canada Advertising Agency Network) / 504-4001 Bayview Ave. . . . . . . . . . . . . . . .S.S. .. . . .0 U. M2M 3Z7 / Phone: 416221-6984 / Fax: 416-221-8260 / URL: www. . . . Mo. . ITO Partnership. Nuturn Bates. . CFO consultancy. . Hormel and Laureate University. . Nairobi. . .0 $60. .S. .ca SPONSORED BY .S.. .S. . .S. Austria.0 Non-U. 140. . T-CAAN charges a one-time initiation fee of $1. . . . . . . . . .8 Offices 2006 Worldwide . . . President-CEO is Al Moffatt. Ste. .S. T-CAAN gained an associate member from the U. . .0 $0. . . . . The indie network is owned in equal shares by most of its agencies. . Vt. Nicholson Kovac. . . . ..3 billion in capitalized billings. . .April 30. .6 11. . . branded entertainment service. . . Top executive: Al Moffatt.6 % chg 0. . . . . . . . . The membership votes on new members. Williston. both Cincinnati.80 74 8. . . agencies at Worldwide Partners drew 65% of revenue from the U. and Intergrupo Mercolatino in Latin America. . .tcaan. . . . . . . . an agency with a healthcare discipline in which revenue from that discipline is less than 50% of total revenue is considered a traditional agency and ranked among agency brands.com) that accompanies the print-edition report. Average annual exchange rates—posted with the questionnaires available at the website—are applied to foreign currencies. the three disciplines that make up marketing services in the rankings.com. bases all rankings on revenue. for example. An agency must be either traditional or marketing services for purposes of the rankings.Ad Age estimates revenue for most agencies owned by publicly held marketing organizations. They are ranked separately (see Top Healthcare Agencies. A lengthier ranking of marketing services shops can be found in the DataCenter at adage. Ad Age converted those billings to revenue for each media agency. markup on materials and services. which are ranked by billings from media and diversified services. except for media agencies. virtually all of whom do not disclose their financial statements to the agency level. However. 2007. Shops classified as healthcare—more than 50% of revenue generated by healthcare—are not ranked among traditional agencies or marketing services shops in the report. The act was designed to tighten rules on disclosure and make the books more transparent. Direct marketing. calling those conversions estimates. For the 2007 Agency Profiles Yearbook (available free at DataCenter on adage. Ad Age applies a 75%-rule: Any agency. Classification as to type depends on what draws the majority of the agency’s revenue. However. if the discipline’s amount is greater than or equal to 75% of an agency’s total revenue. an agency is included in that discipline at 100%--the rationale being that when interactive. can appear on these discipline charts. Agencies are defined either as traditional or as marketing services. Where Ad Age estimates breakouts.April 30. In preparing rankings. For agency rankings.com/arq. An agency identified as marketing services is ranked at 100% of its revenue in the top 100 marketing services agencies ranked on Page S-15. A shop identified as traditional appears in the agency brands ranking (Pages S-3 through S-12 in the print edition) by 100% of its revenue. Agencies generally submit revenue and other data on an Ad Age questionnaire. only the discipline’s amount is shown for that agency in the chart. Revenue for marketing services shops often is equivalent to gross profit (sales minus cost of sales). it runs those estimates by the agencies. For these rankings. Revenue for this report reflects the sum of agency fees. 2007 | Advertising Age |107 DATACENTER RD 2007 AGENCY PROFILES YEARBOOK METHODOLOGY FOR THE 63RD ANNUAL AGENCY REPORT THE 63 ANNUAL Advertising Age Agency Report. published April 30. Ad Age first determines an agency’s type. and commissions on media billings. These agency parents have not provided revenue on their agency brands since Congress passed the Sarbanes-Oxley Act in July 2002. Paris-based Recma Institute projected 2006 billings for media agencies. other disciplines such as direct marketing largely support the agency’s primary business. Ad Age's historic treatment of currencies leaves each year with its own rate. posted online at adage. If revenue from the discipline in question represents less than 75% of an agency’s total. SPONSORED BY . Billings are the ranking metric for media agencies (see Page S-7). sales promotion and interactive. are listed 50- deep for each discipline on Page S-16. accounts for 75%-plus of an agency’s revenue. Breakouts by discipline are becoming more difficult for agencies to determine as lines blur among marketing services offerings. whether classified as traditional or marketing services. Page S-14). However. marketing services is defined as direct marketing plus sales promotion plus interactive.