Bachelor of Business Administration Programme Code: BBADuration – 3 Years Programme Structure And Curriculum BACHELOR OF BUSINESS ADMINISTRATION FIRST SEMESTER Course Title BBAGM 10101 BBAGM 10102 BBAEN 10101 BBACS 10101 BBAFN 10101 BBAMT 10101 BBAHU 10101 BBABS 10101 Management Foundations Business Environment Micro Economics for Business Computers in Management Financial Accounting – 1 Business Mathematics Polity & Society #English Behavioral Science - I TOTAL Lectures (L) Hours Per Week 2 2 2 2 2 2 2 1 1 Tutorial (T) Hours Per Week 1 1 2 2 2 2 Practical (P) Hours Per Week 1.5 Total Credit 3 3 4 3 4 4 3 1 25 Page No. Note: # The students will study English from I semester but final evaluation will be done at the end of IInd semester. However continuous evaluation will start from the Ist Semester SECOND SEMESTER BBAEN 10201 BBAFN 10201 BBAHR 10201 BBAIT 10201 BBAMT 10201 BBAEV 10201 BBAEG 10201 BBABS 10201 Macro Economics for Business Financial Accounting – II Organization Behaviour Data Base Management System Business Statistics Environmental Management English Behavioral Science - II TOTAL 2 2 2 2 2 2 1 1 1 2 1 2 1 2 4 4 3 3 4 3 3 1 25 SUMMER ASSIGNMENT & PROJECT THIRD SEMESTER BBAOM 20301 BBAFN 20301 BBAMS 20301 BBAMK 20301 BBAFN 20302 BBALW 20301 BBABS 20301 BBABS 20302 BBAPR 20370 Operations Research Financial Management - 1 Management Information Sys. Marketing Management - 1 Cost & Management Accounting Business Laws Business Communication – I Behavioral Science - III Summer Assignment & Project ( Evaluation) TOTAL 2 2 2 2 2 2 1 1 1 2 2 1 1 2 4 4 3 4 3 3 1 1 3 26 FOURTH SEMESTER BBAFN 20401 BBAMK 20401 BBARM 20401 BBAGM 20401 BBAIT 20401 BBABS 20401 BBABS 20402 Financial Management – II Marketing Management – II Research Methodology & Report Preparation Analytical Skill Building System Analysis & Design Business Communication – II Behavioral Science - IV TOTAL 2 2 2 2 2 1 1 2 2 1 2 2 4 4 3 4 3 1 1 20 SUMMER TRAINING (8 WEEKS) B. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE-1 60 Text and References: Text: • Essential of Management. Module III: Organization Meaning. Nature.Classical Theories. Module VI: Management Control Coordination. Communication. C. Types of Organization. Objectives and Process of Management Control. Meaning. Scope and Functions of Management. Delegation of Authority. Hierarchies of planning. Job Rotation. Modern Organization Theory. Directing and Management Control. Prasad • Management Today. Module IV: Staffing Meaning. Module V: Directing Motivation. Appraisals. Importance and Principles. Decision Making. This is a gateway to the real world of management and decision-making. Freemand & Gilbert • Principles & practice of Mgmt. Systems Approach to organization. Evolution and Foundations of Management Theories . Gupta . Manpower planning. Job analysis. BBAGM 10101 Course Contents: Module I: Introduction Concept. Span of Control. Stoner.MANAGEMENT FOUNDATIONS Course Code: Course Objective: The aim of the course is to orient the students in theories and practices of Management so as to apply the acquired knowledge in actual business practices. Transfers and Promotions. Recruitment.M. Rewards and Recognition.. Module II: Management Planning Process Planning objectives and characteristics. Management by objectives (MBO) the concept and relevance. Features. Management Development. Co-ordination. Burton & Thakur • Principles & Practices of Mgmt. Departmentalization. Techniques and Behavioral Aspects of Management control. Koontz O' Donnel References: • Management. L. Authority. Levels of Management.. Nature.Classical and Neo . the concept and techniques of forecasting. Training. Optimum tariff. Role and Functions of WTO. Industrial policy of 1956 and 1991(LPG).Competition Act 2002. Michael. World Bank (IBRD). S. micro-environment. Globalization of world economy and business. EFTA . New Delhi. • Mithani. technological. S. MRTP ACT 1969. The Brettenwood system .M. International Business .Chand &Co. • Mishra S. References: • Bhatia H. international investments: FDI and FII. Tariff. Salient features of Uruguay round. Tata McGraw-Hill. Module II: Theoretical Foundations Classical theory of international trade: Absolute cost advantage theory. Dumping. macro environment International trade need and impact of international trade. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE-1 60 Text & References: Text: • Francis cherunillum.K. International Economisc. internal environment.D. Module VI: International Institutions IMF. European Union. BBAGM 10102 Course Contents: Module I: Overview of Business Environment Definition. UNCTAD (united Nation’s conference on Trade & Development).MNC’s and international trade. types of environment.BUSINESS ENVIRONMENT Course Code: Course Objective: The aim of the course is to orient the students towards the basic concepts of Indian and Global Business Environment.FERA.P. Green Revolution. New Delhi. Himalaya publication. TRIPS and TRIMS. .Chand &Co. Cartels . White Revolution.International Economics. Michael Porter model of competitive advantage Module III: Business Environment in India Trade problems of developing countries. K. International Economics. social. and Modern theory of international trade.Comparative International Management. external environment. Himalaya publication • Luthans . • Rudra Dutta & Sundaram: Indian economy. influence of the internet on Global Business Environment. Vikas publication. Export promotional measures.R.SAARC.ASEAN.needs and objectives of various plans. Himalaya Publishing House. • Sundharam. Banking and International Trade. comparative cost theory. K. Tenth five year plan. FEMA. Quota. Indian economy. GATT. Module V: Trade Policy And Economic Integration Free trade and protection. Puri. political. Foreign investment policy. ecological and legal environment. Economic Planning. trends in international trade. Eurocurrency market.Thomson Publication. Module IV: Factors Effecting Business Environment Culture and International business. Meaning and Levels of Economic Integration. and V. Money. NAFTA. • Czinkota.L. Supply.Non collusive oligopoly models. Advanced Economic Theory (Micro Economics). Price rigidity under oligopoly. Oligopoly models. elasticity of supply. Module VI: Theory of Factor pricing Marginal productivity theory. Price elasticity of demand and cross price elasticity of demand. Market demand. New Delhi. Concept of income elasticity of demand.K. Welfare Economics. K. Production and optimal input proportions. &Jacquel Line M.Chand &Co.Lazear Micro Economic Theory. Price discrimination. Law of demand. law of supply. Kalyani publishers. Revenue concepts.Chand &Co. Micro Economics . London.S. Welfare economics. Law of variable proportions and law of return to scale . Consumer’s surplus. H. evaluate alternative courses of action and finally choose among alternatives.MICRO ECONOMICS FOR BUSINESS Course Code: Course Objective: The purpose of this course is to apply micro economic concepts and techniques in evaluating business decision taken by firms. Kinds of oligopoly. Module III: Theory of Production & Cost Production with one variable input. Determinants of demand. Pricing under monopoly. • Dewett. collusive oligopoly models. S. • Koutsoviannis Modern Micro Economics. New Delhi.concept and measurement of social welfare. Module IV: Market Organization and Pricing Pricing under perfect competition. Macmillan Press Limited. Module II: Theory of Consumer Behavior Marginal utility theory. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE-1 60 Text and References: Text: • Ahuja. Browning :Micro Economics and application. BBAEN 10101 Course Contents: Module I: Demand & Supply Analysis Demand. Module V: Pricing under Oligopoly Features of oligopoly.Cost Concepts. Theory of costs in short run and long run. The emphasis is on explaining how the tools of standard price theory can be employed to formulate a decision problem. market equilibrium. . Features of monopolistic competition pricing under monopolistic competition. Indifference curve theory and its application to tax choice. New Delhi References: • Browning Edgar K. and Edward P.L. individual demand.M. determinants of supply. Pareto concept of social welfare. All India Traveller Book-seller. change in quantity demanded versus change in demand.C. New Delhi • Price. New Delhi.Macmillian. two variable inputs. • Gould John P. Networking. Memory management. Computer fundamentals. Thomson References: • Rajaraman. DNS. • Nagpal. Computer Peripherals.• Lipsey& Chrystal. Limitation of computers.. K. Hardware and Software. 1999. • Hunt and Shelly. Pitfall and Management concerns. Network Topologies. This subject highlights the topics like Database management.. Wheeler Publishing. Module III: Internet Technology: Internet Technologies: Introduction to internet. S. COMPUTERS IN MANAGEMENT Course Code: Course Objective: The objective of this subject is to provide conceptual knowledge of the information technology to the future Managers. 1994. Module VI: DBMS: Introduction: Need of DBMS.C. An Introduction to Computers.Understanding Computers: Today & Tomorrow. 1998. Module II: Computer Networks: Introduction to networking. Disadvantages. Basis concepts of internet. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE1 60 Text & References: Text: • Deborah Morley . Module V: ERP. Advantages & Disadvantages of DBMS. Components. Application of Computers.. Eleventh Edition. E-Commerce etc. BBACS 10101 Course Contents: Module I: Fundamentals of computers: Introduction to world of Computers. .V. Components. Scope & Benefits: Implementation Methodology. • Bhatnagar. Advantages. E-Com Applications. Technology behind internet. Prentice Hall of India. Module IV: E-Commerce: Introduction: E-Com Technologies. 2007. Prentice Hall of India. Introduction. Micro Economics Theory and Application. Services of internet. and Ramani. Oxford University Press. IndianEdition. V. Oxford University Press. Classification & Types of networks. Classification of computers. Computers and Information Management. New Delhi. which can help managers to take routine decisions very efficiently. intranet & Extranet. Economics. E-Business Security Issues. Success Factors. Classification & Types of DBMS. Computers and Commonsense. Protocols. LAN Concepts. Internet. • Dominick Salvatore. Benefits over Traditional file system. April 11. AS-6(no numerical) Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE-1 60 Text & References: Text: • Maheshwari. Financial Accounting-A Managerial Perspective Second Edition. branches of accounting. Advanced Accountancy Volume-I. manufacturing account.N.. Sixteenth Edition. References: • Grewal. S. M . Causes of depreciation. The students will be given a detailed grounding on recording of transactions and preparation of final accounting statements for business organizations BBAFN 10101 Course Contents: Module I: Introduction to Accounting Understanding the meaning. Vikas Publishing House Pvt. sales book. P. Ltd. R.AS-21(no numerical) Module V: Reconciliation Of Bank Accounts Causes for difference in the balance as per pass book and balance as per cashbook.FINANCIAL ACCOUNTING – 1 Course Code: Course Objective: To understand the basics of accounting and concepts of double entry system. Financial Accounting 2005. purchase returns book and sales return books and numerical on the same. Module VI: Accounting For Depreciation Meaning and objectives of providing depreciation.C. Ninth Edition. accounting concepts and Generally Accepted Accounting Principles. Understanding the Accounting cycle.C. • Narayanaswamy.Kakani. Tata McGraw Hill Publishing Company Limited. Cash book. . Prentce Hall India. Change in method of depreciation with prospective and retrospective effect. Numerical on Straight Line Method Diminishing Balance Method. accounting equation.AS-1.. Preparation of voucher. functions and usefulness of accounting. S.. Procedure for preparation of bank reconciliation statement when there is favorable balance and in case of overdraft and numerical on the same.K. • Tulsian. Advanced Accountacy. profit and loss account and balance sheet along with adjustments and numerical on the same and non-profit making organizations an overview. Module IV: Financial Statements Preparation of trading account. • Ramachandran. T. ledger and trial balance and numerical on the same. Financial Accounting for Management.. triple column cashbook and petty cash book. Difference between Indian GAAP and US GAAP Module II: Recording Of Transactions Concept of double entry system. N. double column cashbook.. Numerical on single column cashbook. journal. nature.R. types of cash book and balancing of cashbook. Sultan Chand and Sons. Pearson Education. Module III: Subsidiary Books Preparation of subsidiary books including purchase book. Sum of years digits method and machine hour rate method and Depletion method of depreciation. Shukla. 2006. BUSINESS MATHEMATICS Course Code: BBAMT 10101 Course Objective: The course is designed to orient the students towards the basic concepts of mathematics and its applications in the business world.point form. Roots of quadratic equation. simultaneous equations with two or three unknowns. S. slope. Business Mathematics. Differential & Integral Calculus. summation. equation of straight line ( slope-intercept form. Module II Surds and Indices. Statistical Methods. Business Application. Chand & Co.definition.methods of integration. Concepts of determinants and Matrices. Quadratic and Simultaneous Equations . second edition. Business application of differentiation. Arithmetic and Geometric Progression. Course Contents: Module I Introduction to Business Mathematics. Linear. Brijwasi book distributors and publishers References: • Gupta S P. two point form) intersection between two lines – equation parallel line. GrawHill • Piskunov N. Maxima and Minima (single variable case) Module IV Integration. derivatives of Algebraic. Business Application of Integration. Logarithmic and exponential function. Differentiation. Logarithm. Business Mathematics. • Raghavachari M. Solution of Simultaneous Equations. Limits and Continuity. Scope and Importance. perpendicular line. common logarithms. Permutations and Combinations Module III Concept of functions.General term. Tata Mc. Sultan Chand & Sons .Definition and properties. Inequalities with Graphs. Module V Introduction to Set Theory.Methods of solving quadratic equation. Moscow MIR Publishers • Sancheti & Kapoor . 2005. Co-ordinate Geometry – Distance between two points. Mathematics for Management. Text & References: Text: • Singh J K & Singh S K. Module VI: Social structure in India Unity and diversity. types and functions. Delhi . marriage.C. Relationship between Politics. kinship. Blackie & Son (India) Ltd. institution..society.definition. Rural urban continuum and Caste (and Varna). religion. • Amal Ray & Bhattacharya ‘Political Theory: Ideas and Institution • T. association. Misra ‘Political Theory’.Institutions – family. community.. Bottomore ‘ Sociology: A Guide to problems and Literature’.POLITY AND SOCIETY Course Code: BBAHU 10101 Course Objective: This paper focuses on understanding the basic concepts. aims and scope.functions. Executive: Concept and functions. social stratification. MacMillon India Ltd. social groups.Chand & Company Ltd. Judiciary.B. aims and scope.. Delhi Eddy Asirvatham & K.Delhi M. Allahabad Law Agency • R. N. Gupta ‘Political Theory’ • Vishoo Bhagwan ‘Indian Political thinker’.L. Oxford University Press. status and role and . education. Concept of government and its relation with state. judicial review and independence of judiciary and Separation of power. Course Contents: Module I: Introduction and theories What is Politics. Western and Indian school of thought . Legislature – Concept. S. Delhi References: • Myneni ‘Political Science for Law Students’. • David G. Society and Law. Delhi A. S. Mandelbaum ‘Society in India’. Basics of sociology: meaning and scope Sociology and Management – Interrelationship Module V: Basic concepts and Institutions Basic concepts. Module III: Forms of Government Unitary and federal form of Government – features and merits and demerits of Government One party democracy and military rule Parliamentary and Presidential form Module IV: Introduction to society Society – definition. kapur ‘Principles of Political Science’. Mumbai • Kingsley Davis ‘Human Society’.Chand & Company Ltd.Politics and legitimate power Module II: Concept of Government and its organs Concept of state and its elements. Constitution – features and classification.K. Haralambos ‘Sociology: Themes and perspectives’. Popular Prakashan. N. theories and functioning of state and government. class and tribes Text & References: Text: • • • • MacIver & Page ‘Society: An Introductory Analysis’. Surjeet Publications. Bhabani Bhattacharya Module X: Poems All the Worlds a Stage To Autumn O! Captain.W. Longfellow Examination Scheme: . It will also help them to respond form different perspectives. appreciation and analysis of the prescribed literary texts.K.ENGLISH Course Objective: The course is intended to give a foundation of English Language. The literary texts are indented to help students to inculcate creative & aesthetic sensitivity and critical faculty through comprehension.Narayan Glory at Twilight. by R. Course Contents: Module I: Vocabulary Use of Dictionary Use of Words: Diminutives. by Francis Bacon Dream Children.II Articles Parts of Speech Tenses Module III: Essentials of Grammar . Homonyms & Homophones Module II: Essentials of Grammar .I Sentence Structure Subject -Verb agreement Punctuation Module IV: Communication The process and importance Principles & benefits of Effective Communication Module V: Spoken English Communication Speech Drills Pronunciation and accent Stress and Intonation Module VI: Communication Skills-I Developing listening skills Developing speaking skills Module VII: Communication Skills-II Developing Reading Skills Developing writing Skills Module VIII: Written English communication Progression of Thought/ideas Structure of Paragraph Structure of Essays Module IX: Short Stories Of Studies. Where the Mind is Without Fear Psalm of Life Shakespeare Keats Walt Whitman Rabindranath Tagore H. by Guy de Maupassant A Shadow. My Captain. by Charles Lamb The Necklace. Malra Treece (Allyn and Bacon) Effective Technical Communication . Oxford. Oxford. Ashraf Rizvi. Sydney Greenbaum Oxford English Grammar. Echoes.Components Weightage (%) TP 20 CT 20 EE 60 Text & References: • • • • • Madhulika Jha. Orient Long Man Ramon & Prakash. Successful Communications. Business Communication. M. * 30 hrs Programme to be continued for Full year . Components. David and Cans. G. Donald: The Study of Human Interaction Lindzey. self acceptance and self realization Module III: Self Esteem & Effectiveness Meaning & Importance Components of self esteem High and low self esteem Measuring your self esteem Module IV: Building Positive Attitude Meaning and Nature of Attitude Components and Types of Attitudes Relevance and Importance of Attitudes Module V: Building Emotional Competence Emotional Intelligence – Meaning. Group (1996).) Theories and Models in Applied Behavioural Science. E: Sociometric Measurement in the Handbook of Social Psychology. Addison – Welsley.I (UNDERSTANDING SELF FOR EFFECTIVENESS) Course Code: BBABS 10101 Course Objective: This course aims at imparting an understanding of: Self and the process of self exploration Learning strategies for development of a healthy self esteem Importance of attitudes and its effect on personality Building emotional competence Course Contents: Module I: Self: Core Competency Understanding of Self Components of Self – Self identity Self concept Self confidence Self image Module II: Techniques of Self Awareness Exploration through Johari Window Mapping the key characteristics of self Framing a charter for self Stages – self awareness. Vol 2. and Borgatta. J William Pfeiffer (ed.BEHAVIOURAL SCIENCE . US. Importance and Relevance Positive and Negative Emotions Healthy and Unhealthy expression of Emotions Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer Text & References: • • • Dressler. Pfeiffer & Company . The coverage includes determination of and linkages between major macro economic variables.MACRO ECONOMICS FOR BUSINESS Course Code: Course Objective: This course deals with principles of macroeconomics. Module V: Balance of payment and Exchange Rate Balance of payments. New Delhi. Wage . Money & Prices.Chand &Co. Causes. Agra. Life Cycle hypothesis. interest rates and exchange rates. Module II: Keynesian theory of income determination Historical background. S. S. Module VI: Monetary and Fiscal Policy Monetary policy: objective and instruments.L. .Macro Economics. inflation. Macro Economic Analysi. Keynesian theory of income determination. Tata Mc. IS / LM model. Keynes Liquidity preference theory. • Sundharam. Thomson Publication. Say’s law. Methods of correcting disequilibrium. Agarwal Publications. Fisher.cut and employment. The Phillips curve. Money. Macroeconomics. The anatomy of unemployment and inflation. The absolute income hypothesis. Banking and International Trade.Chand &Co. Modern Economic Theory: S. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE-1 60 Text & References: Text: • Ahuja H. unemployment. Dornbusch & S. • Mankiw.L. Dynamic. K. Principles of Macro Economics. Graw Hill. New Delhi References: • Dewett. Module IV: Introduction to Money and Interest Money: Types.P. Functions. New Delhi • Shapiro Edward. Types of disequilibrium in Balance of payments. K. GDP growth. Permanent income hypothesis.M. Concept of marginal efficiency of capital and marginal efficiency of investment.Chand &Co. Liquidity Trap. Multiplier analysis . Relative income Hypothesis. Graw Hill. • R. BBAEN 10201 Course Contents: Module I: Introduction National Income Concepts and aggregates. Exchange rate: Types and Theories. Module III: Theories of Consumption and Investment Consumption and investment. the level of output and prices. Tata Mc. • Seth M. Macro Economics. K.Static. Fiscal policy: objectives and instruments. AS14(no numerical) Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE1 60 Text & References: Text: • Maheshwari. Advanced Accountacy Sixteenth Edition.S. Pearson Education . Module V: Amalgamation Absorption and Reconstruction of Companies Determining purchase consideration. Accounting for issue of shares at par.T. Treatment and adjustment of goodwill. Sultan Chand and Sons.. • Tulsian. Numericals on calls in arrear. Treatment of goodwill in partnership accounts and its valuation. premium and discount. Module IV: Company Accounts Company Accounts: Characteristics and types of shares. Preparation of the statement of cash flows. Accounting for debentures: Classification of Debentures. calls in advance. Vikas Publishing House Pvt. partnership deed.. absorption. N. Understanding inter company holdings and numericals on the inter company holdings. Final payment to retiring partner. P. Issue of debentures as collateral security. forfeiture of shares. Numericals on accounting treatment of amalgamation. Ltd.C. Financial Accounting.AS-20(no numerical) Module II: Statement of Cash Flows Purpose.FINANCIAL ACCOUNTING – II Course Code: Course Objective: To provide an understanding of the basics of financial statement analysis and statement of cash flow statement. Admission of a new partner-Revaluation account. Dissolution of the firm: Circumstances leading to dissolution of partnership. Comparative analysis and limitations of financial statement analysis.. To give a detailed understanding of accounting for different types of organizations like partnership and company. Reporting cash flows and Interpreting the statement of cash flows. Volume II. Advanced Accountancy Volume-II Ninth Edition. Numericals on preparation of various accounts in case of retirement and death of a partner. Techniques-Ratio analysis.AS-3(no numerical) Module III: Accounting For Partnership Introduction to partnership accounts. BBAFN 10201 Course Contents: Module I: Financial Statement Analysis Introduction. Computation of new profit sharing ratio and sacrificing ratio. Retirement and Death of a partner: Determining the gaining ratio.Shukla. Reserve. Settlement of the accounts.M. use and structure of the Statement of Cash Flows. S. accounting for re-organization of the business in case of Amalgamation.C. Proportionate capital. Revaluation of assets and liabilities. objectives of financial statement analysis. Redemption of debentures and numericals on the same. Numericals on issue of debentures for cash and for consideration other than cash. internal and external reconstruction. References: • Grewal. Differentiate Debentures from shares. Capital ratio on insolvency. absorption and re-construction. Insolvency of all partners and Garner Vs Murray decision. reissue of forfeited shares in case of pro rata allotment and determining the amount to be transferred to capital reserve. . Barriers in communication making communication effective. Significance and Theories of Motivation. Formation and change attitudes. Meaning and nature. Job related attitudes. Organization development. Nature and Significance of Human Behaviour. Inter Group Problems. Nature and types of conflict. Determinants of Group Behaviour. Functions. Management of organizational conflict. Module IV: Interpersonal Behaviour Interpersonal Dimensions of Behaviour. Theories of Leadership. Learning and Behaviour reinforcement. Factors Effecting Human Behaviour. Organizational communication. Organisational Behaviour. Learning and maintaining organizational culture. Organizational culture. Transactional Analysis Implications of TA. Ashwathappa. Types of communication. Module VI: Change and Conflicts Organizational conflict. S-O-B-A Model of Human Behaviour. Need for organization development. Examination Scheme: Components Weightage (%) P1 10 C1 10 CT1 20 EE1 60 Text & References: Text: • Stephen Robins. Tata McGraw-Hill . Motivation and Behaviour. Tata McGr • Keith Davis. Levels of Human Behaviour. Managerial Grid. Module V: Group Behaviour and Leadership Group Behaviour. Human Behaviour at Work. Modification. Organization development process. Tata Mc Graw-Hill • Keith Davis. Types. Approaches to conflict management.ORGANISATION BEHAVIOUR Course Code: Course objective: The objective of this course is to familiarize the students with the behavioural patterns of Human beings at individual and group levels. Resistance to change. Motivation at Work. Organisational Behaviour. Leadership Styles. Planned change. Module III: Motivation: Concept. Behavioural Theory. Attitudes. Definition. Organisational Behaviour PHI References: • K. Perception. BBAHR 10201 Course Contents: Module I: Understanding Human Behaviour The concept. Personality and Theories of Personality. Classical Conditioning Theory of Learning. Module II: Individual Behaviour Individual Differences. Leadership: Nature and Significance of Leadership. Organizational change. Trait Theory. Entity. Foreign key. C. Set theoretic operation join and natural join. Key constraints. Tata McGraw Hill • An Introduction to Database Systems. Second normal form. Korenke David M. Third normal form. Modify operation. First normal form. update operations. Bipin C. theta join and equi join. Korth & Silberschatz.DATA BASE MANAGEMENT SYSTEM Course Code: Course Objective: The objective of this course is to expose the students to the Concept of Databases and designing an application using Ms-Access as a tool. Functional dependency. Boyce . Candidate key. Referential Integrity constraints. Cascading of operations. Basic operations of DBMS. New Delhi . Module II Database Administration. Relational Model concept and Relational data structure. Database Management System. Physical and Logical data independence. Weslay • Database System Concepts. Multivalued Dependency. BBAIT 10201 Course Contents: Module I Traditional file oriented approach. Anomalies. Module V Objective of normalization.. Database approach. Relational Model constrains as domain constraints. Module III RDBMS: Introduction. Desai. Advantages of database approach. Primary key. Second Edn. overview and introduction of hierarchical. Need of computerized database. Entity set and attributes. Entity integrity constraints. Delete operation.. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE1 60 Text & References: Text: • Introduction to Database System.) Addison – Wesley • An Introduction to Database Mgmt.. Network model and object-oriented model. Navathe / Elmassi. Galgotia Publication.Codd normal form. Transitive dependency. Objectives of DBMS as Redundancy Control and Avoidance of Inconsistency. Module IV Operations of RDBMS: Select operation. J. Disadvantages of simple file systems. division. Database scheme. Project operation. (5th Edn. Super key. Date References: • Fundamentals of Database Addison. Full functional dependency. Therefore. Regression Analysis. Components of Time Series. Definitions of Probability. Moving Average Method. Spearman’s Coefficient of Rank Correlation. Multiplication Rule of Probability. Aditham B Rao. Poisson Probability Distribution. Chand & Co. Jagjit Singh & Dr. 2002. Conditional Probability. Module V: Probability Introduction. Thomson • Kothari C R. Quartile Deviation. Statistics for Management. Jaico Publications References: • Gupta S P. Trend Measurement. Properties. Quantitative Techniques in Business. Scatter Diagram Method. Text & References: Text: • Dr. Introduction to Statistics. Chandan J S. it is a course in statistical thinking via a data-oriented approach. Business Statistics. Probability Rules-Addition Rule. Module II: Data Collection And Analysis Methods of Data Collection. Prentice Hall of India. Problems on Bayes Theorem. Standard Deviation. Business Statistics. • Hooda R P. Sultan Chand & Sons • Khanna K K.Bayes Theorem. Pearson. Second Edition. Application of Statistics. Module IV: Time Series Analysis Meaning and Significance. Coefficient of Variation. Module III: Correlation Analysis And Regression Analysis Introduction-Importance of Correlation. Macmillan • Rubin & Levin. Difference b/w Correlation and Regression. Rank Correlation for Tied Ranks. Statistical Methods. Relation b/w distributions. Prof. Bowley’s Coefficient of Skewness. Seventh edition. . Eighth edition. Mean Deviation. Vikas publishing House • Anderson Sweeney Williams. Statistics and Computers.(Absolute & Relative Measure of Dispersion). Vikas Publishing House • Aggarwal B M. Primary And Secondary Data. S. S.BUSINESS STATISTICS Course Code: BBAMT 10201 Course Objective: The objective of this course is to familiarize the students with various statistical tools which can help them in analysis and interpretation of business data. Regression Lines. Second edition. Functions of Statistics. Types of Correlation. Module VI: Probability Distribution Discrete Probability Distributions-Binomial Probability Distribution. Continuous Probability Distributions-Normal Probability distribution. Terminology used in Probability. Kurtosis. Limitation of Statistics. Measures of Dispersion-Range. Statistical and Axiomatic Approach to Probability. Statistics for Business and Economics. Third edition. Karl Pearson’s coefficient of Correlation (Grouped and Ungrouped). Applications. Business Statistics. Chand & Co. Quantitative Techniques. Skewness-Karl-Pearson’s Coefficient of Skewness.Concepts of Regression. Least Square Method (Fitting of Straight Line Only). Applications. This course will provide students with hands-on experience to promote the use of statistical thinking and techniques to apply them to make educated decisions whenever there is variation in business data. Mathematical. • Kapoor & Sancheti. Course Contents: Module I: Introduction To Statistics Definitions. Properties of the Normal Curve. natural gas etc. Module IV: Pollution and Solid Waste Water Pollution: Water resources of India. economic development and resources use.. Ecosystems: Types of Eco-Systems. Shyam and RosenCeranz. environmental issues related to Mega Hydroelectric Projects / Dams. Hydrological Cycle. Armin. oil. its impact and case study.C. poverty and environment.ENVIRONMENTAL MANAGEMENT Course Code: BBAEV 10201 Course Objective: To understand the complexity of ecosystems and the relationships between humans and the environment and to make aware the students about the major environmental problems including their causes and consequences. earthquakes. Population Explosion. Module II: Population Growth and its effects on the environment Problem of Population growth. WTO. Biosphere reserves. resettlement and rehabilitation of people. cyclones. References: • Divan. Women & Child Welfare. biomedical waste management. introduction to biofuel. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE-1 60 Text & References: Text: • Uberoi. 2000. New Delhi. Environmental Law and Policy in India. notification of MOEF. Solid Waste: Municipal Solid Waste Management. introduction to ISO 9000 and 14000 standards. coal. Hazardous waste management. Oxford University Press.. Major issues of Biodiversity. the Indian Penal Code. steps taken by Government to control air pollution. disaster management. Emergence of Environmental Issues. Energy needs. soil and land degradation.K. renewable and nonrenewable energy resources. introduction to solar energy and its availability. Social Auditing of Environmental Law in India. methods of water conservation and management. National Parks and sanctuaries. environmental information system (EIS). Recycling and management of water and wastewater (domestic and industrial). Environmental Management. Natural Resources. Green house effect. Module V: Environmental Impact Assessment (EIA) and Environmental Management System (EMS) Introduction to EIA. N. Delhi-2003. Stockholm Conference on Environment. materials and statutes. hazard based environmental issues. Natural Disasters: Floods. Fast depletion of forest resources and their regeneration. disposal methods. sources of air pollution and its effected on human health and vegetations. Role of Judiciary in Environmental Protection. its problems and concerns. global warming and climate change. Module III: Resources: Renewable and non-renewable Defining resources. . river action plan. Air Pollution: Air pollution and air pollutants. role of information technology in environment. Kyoto Protocol. New Century Publications. Module VI: Indian and International efforts for environmental protection Legal framework: Constitutional provisions. International Agreement on Environmental Management. natural resources accounting. Excel Books. Course Contents: Module I: Introduction NGOs and Environmental Activism. land slides. land fill sites etc. • Gupta N. Noise pollution and its impacts on human health. classification of resources. hydropower as a clean source of energy. 2001. Family Welfare Programme. segregation. Forest / Dams: Forest degradation and management. Cases. 1972 and Agenda 21. wind power and its potential. second edition. edited book. ground and surface water pollution. Geosphere – Biosphere and Hydrosphere introduction. composting. International Protocols. Ambient air quality standards. S. and. Published by Centre for Science and Environment..K. Environmental Impact Assessment. Reiss. McGraw Hill. 1995. 1996. and P. New York. third edition.L. New Delhi. • Joseph.J. • Titenberg. Larry W. 1996. M. 1999. Cambridge University Press. Environmental and Natural Resource Economics.. McGraw Hill. Ecology. . Principles and Applications. • Chapman. Harper Collins College Publishers.The new Environmental Management Standards. Don. CBS Publishers. Casio. Tom. • Ambasht. New Delhi. Florida. ISO 14000 guide. Inside ISO 14000. J.. Gayle and Mitchell. Woodside. New Delhi. Philip. • Agarwal. Narain. State of India’s Environment. The Competitive Advantage of Environmental Management.• Sayre. 1996. second edition. • Canter. A. St Lucie Press Delray Beach.. Environment and Pollution-An Ecological Approach. R. Ambasht. 1999. S. II Articles Parts of Speech Tenses Module III: Essentials of Grammar . It will also help them to respond form different perspectives.K. appreciation and analysis of the prescribed literary texts. Bhabani Bhattacharya Module X: Poems All the Worlds a Stage To Autumn O! Captain.I Sentence Structure Subject -Verb agreement Punctuation Module IV: Communication The process and importance Principles & benefits of Effective Communication Module V: Spoken English Communication Speech Drills Pronunciation and accent Stress and Intonation Module VI: Communication Skills-I Developing listening skills Developing speaking skills Module VII: Communication Skills-II Developing Reading Skills Developing writing Skills Module VIII: Written English communication Progression of Thought/ideas Structure of Paragraph Structure of Essays Module IX: Short Stories Of Studies.Narayan Glory at Twilight. Course Contents: Module I: Vocabulary Use of Dictionary Use of Words: Diminutives. Shakespeare Keats Walt Whitman . The literary texts are indented to help students to inculcate creative & aesthetic sensitivity and critical faculty through comprehension. by R. My Captain. by Charles Lamb The Necklace. by Guy de Maupassant A Shadow. by Francis Bacon Dream Children. Homonyms & Homophones Module II: Essentials of Grammar .ENGLISH Course Code: BBAEG 10201 Course Objective: The course is intended to give a foundation of English Language. Sydney Greenbaum Oxford English Grammar.W. M. Orient Long Man Ramon & Prakash.Where the Mind is Without Fear Psalm of Life Rabindranath Tagore H. Business Communication. Echoes. Malra Treece (Allyn and Bacon) Effective Technical Communication . Oxford. Longfellow Examination Scheme: Components Weightage (%) TP 20 CT 20 EE 60 Text & References: • • • • • Madhulika Jha. Successful Communications. Oxford. * 30 hrs Programme to be continued for Full year . Ashraf Rizvi. Facilitation and enhancement of skills required for decision-making.BEHAVIOURAL SCIENCE . Kogan Page. Course Contents: Module I: Thinking as a tool for Problem Solving What is thinking: The Mind/Brain/Behavior Thinking skills Critical Thinking and Learning: Making Predictions and Reasoning Memory and Critical Thinking Emotions and Critical Thinking Module II: Hindrances to Problem Solving Perception Expression Emotion Intellect Work environment Module III: Problem Solving Process Recognizing and Defining a problem Analyzing the problem (potential causes) Developing possible alternatives Evaluating Solutions Resolution of problem Implementation Module IV: Plan of Action Construction of POA Monitoring Reviewing and analyzing the outcome Module V: Creative Thinking Definition and meaning of creativity The nature of creative thinking Convergent and Divergent thinking Idea generation and evaluation (Brain Storming) Image generation and evaluation Debating The six-phase model of Creative Thinking: ICEDIP model Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer Text & References: • Michael Steven: How to be a better problem solver.II (PROBLEM SOLVING AND CREATIVE THINKING) Course Code: BBABS 10201 Course objective: To enable the students: Understand the process of problem solving and creative thinking. 1999 . New Delhi. 1996 Bensley.: Critical Thinking in Psychology – A Unified Skills Approach. Alan D.• • • Geoff Petty: How to be better at creativity. New Delhi. Kogan Page. 1999 Phil Lowe Koge Page: Creativity and Problem Solving. (1998). New Delhi. Brooks/Cole Publishing Company . 3. A plan can act as a guideline which helps you to keep check with the proceedings and direction. 2. ability in written and oral presentation. (You may consider starting a card index or database from the outset). 4. professional judgment and decision making ability. Benefits of planning Formulating a plan is creating an ideal model of your project. MAKING A PROJECT DIARY This includes the following: Making a note of everything you read. The project should build the attributes like intellectual ability. Working out various stages of the project Devising a time table to see the timely completion of different stages as per the schedule. author’s name and initials. Normally. a variety of experimental techniques. thus builds up your confidence. date of publication. TOPIC It is the sole discretion of your faculty guide to allot you a topic for the project. But whether or not the results of a research project are publishable. The project is to study the selected problem. Ensuring that when recording sources. Subject to availability of relevant information and to you knowledge Relevant to the current business scenario It is of interest to you and will lead to you all round development. Clearly focused so as to facilitate an in-depth approach for finding the solution. including those discarded. If you have been thinking of some topic over a period of time and do the research work on the same. Research is genuine exploration of the unknown that leads to new knowledge which often warrants publication. It provides exposure to research methodology and an opportunity to work closely with a faculty guide. interdisciplinary approach. and sense of responsibility 1. Make clear what is a direct a direct quotation and what is your paraphrase. PLANNING YOUR PROJECT The planning of the project is always recommended since it is an outline of what you intend to do. It will schedule you working and act as a guideline right from the outset. the project should be communicated in the form of a research report written by the student. and state-of-the-art instrumentation. the topic must be picked carefully keeping in mind Related to one or more subjects or areas of study within the core program. It usually requires the use of advanced concepts. It is important to note that it takes time to write a good report. Make aware your guide to provide constructive comments as each stage of your project and provide you appropriate feedback of your work. Your project must also include any new solution you can think of and general comments on why the problem is important. quality and shortcomings of available solutions. Credit Units: 03 . The planning should entail the following: Defining aims and objectives of the project Formulating questions to be investigated Calculating the feasibility of the investigations. SCOPE The relevant topic has to be defined with the mutual consent with your guide. than it has to be with the consent of your guide. skills for data handling. Making an accurate note of all quotations at the time you read them.SUMMER ASSIGNMENT/ PROJECT Course Code: BBAPR 20370 GUIDELINES FOR PROJECT FILE Research experience is as close to a professional problem-solving activity as anything in the curriculum. It helps you concentrate on your thoughts. title. place of publication and publisher are included. 2. date of submission (As per the format in annexure-1) 2. It is a statement of the problem. Discussion on your results with reference to the literature review. LAYOUT OF THE PROJECT/FILE The format of the report should comprise of the following components 1. year. Add value to the results with your own comments Highlight and provide analysis of any new themes that have emerged from your own research. sampling and fieldwork (if any) Research methodology should be explained including modifications if any Reflect the reliability and validity of the methods Analysis and interpretation is to be shown. findings and results of the project. methods and procedures. 4. 5. Abstract An abstract is a brief or condensed statement by the writer. The file is a document that helps the evaluator assess your analytical skills & ability and present the evidence of the serious work carried out by you. Any activities planned but not yet completed as part of the project. not too descriptive but highly informative. Result and discussions In this section emphasis should be laid down on What is performed and achieved in the project rather that the available literature in the context of the project. It should be straight to the point. From this you should draw conclusion and make comments. The writer recognizes his indebtedness for guidance and assistance of the advisor/guide. student’s name. A statement about the extent to which the project has achieved its stated goals. A statement about the outcomes of the evaluation and dissemination processes engaged in as part of the project. file should be comprehensive and include: A short account of the activities that were undertaken as part of the project. 6. Any problems that have arisen that may be useful to document for future reference. a summary of the scope. Acknowledgements should be expressed very simply. Materials and methods This section should aim at the methodology. Acknowledgements Acknowledgement to any advisory / financial assistance received while working on the project may be given. or the essential ideas of the writer’s work. Table of contents This gives page references for each chapter and section. Courtesy demands that he also recognize specific contributions by the other persons and institutions like libraries. 3.5. Introduction This brief documentation provides with the following facts about the project The background of the project. guide name. course. . The objectives of the project The rationale for the project The limitations of the project should also be listed. or as a future initiative directly resulting from the project. Matching your own results against what was established in the literature review. 3. research design. Titles and subtitles are to correspond exactly with those in the report. In general. Title/cover page It should detail the project title. GUIDELINES FOR A PROJECT FILE/REPORT The file aims to encourage keeping a personal record of your learning and achievement throughout the project. This should be a conclusion to the whole project. The evaluation of the project should be as per the following heads Faculty Guide 20 Viva 20 Presentation 20 Report 40 Content and layout Conceptual framework Objectives and methodology Implication and conclusions 10 10 10 10 9. PROJECT SCHEDULING . The technical merit of the project which attempts to access the depth of the intellectual efforts put into the project. For books. This includes papers and books referred to the body of the report. pp 791-832. Conclusions and recommendations In this section the outcome of the work is mentioned briefly. 1996. Appendices It contains the material which is of interest to the reader but not an integral part of the project and statements of pros and cons that may be useful to document for future reference. 7. Journal of Business Finance and Accounting. Future prospects This section must give clear picture of where should further research be focused and for what other projects this project could be taken as input? 6. 3rd Ed. M. EVALUATION SCHEME The total weightage of the Project is 100 Marks. ASSESSMENT OF THE PROJECT FILE The weightage of the report will be based on the following criteria The quality of the report. Vol18. do these constitute parts of a whole? Has the student developed an appropriate analytical framework for addressing the problem at hand? Is this based on up-to-date developments in the topic area? Has the student collected information / data suitable to the frameworks? Are the techniques employed by the student to analyze the data / information appropriate and relevant? Has the student succeeded in drawing conclusion form the analysis? Do the conclusions relate well to the objectives of the project? Has the student been regular in his work? Is the layout of the written report is as per the format? 8. Nov.4. New York. International Financial Management. The file should fulfill the following assessment objectives Has the student made a clear statement of the objective or objective(s)? If there is more than one objective. References In this section you should give a list of all the references you have used. Check that your work answers the following questions: Did the research project meet its aims (check back to introduction for stated aims)? What are the main findings of the research? Are there any recommendations? Do you have any conclusion on the research process itself? 5. the following details are required: Levi. The Investment Trust Discount Revisited. No6. Prentice Hall. This should be cross referenced with you text. 1996 For articles from journals. 1991. 7. Draper P and Pandyal K. The project execution is concerned with how much work has been put in. 2. 4. Submission of synopsis to faculty guide Prior to the completion of End-Term Examination. Duration of Project The project stretches for the full duration of the Semester break 5. The first and second reports could be submitted through e-mail or any other medium as per the consent of faculty guide. . The synopsis could be submitted any time after the allotment of project topic but certainly must be before completion of last examination.1. Evaluation Evaluation of project should be done as per the scheme in the first week of August. Registration First week of the last academic month Allotment of Faculty Guide takes place in accordance to the area of interest / stream chosen by the student at the time of registration. Allotment of project topic Week following the ‘week of registration’ 3. Submission of Reports First Report – After 20 Days from the commencement of the project Second Report – 20 days after submission of the first report. Rough Draft – Within first week of rejoining of institution Final Report – Within second week of rejoining of institution 6. • Hamdy A Taha. Operations Research (Theory & Practices). Definition. Introduction to Simulation. scope and limitations of Operations Research Module II: Linear Programming Linear Programming – Basic Concepts. Approach of the Assignment model. These techniques assist in solving complex problems and help in decision making. Operations Research (Techniques for Management). Simplex method ( problems involving only upto 3 constraints and of inequality <). Text & References: Text: • Kapoor V K. Seventh edition. Prentice Hall India • Kothari C R.Initial Basic feasible solution (North west corner rule. Application of LPP in business decision making. Solution methods of Pure Strategy games (with saddle point ). Solution Methods (Hungarian method) Module V: Game Theory Game Theory. Introduction to Monte – Carlo Simulation . Course Contents: Module I: Introduction Introduction to Operations Research. Introduction to Single – channel queuing model (with Poisson arrivals and Exponential service times). Module III: Transportation Problem Transportation problem.Concept and definition. Solution methods – Graphical Solution method. References: • Sharma J K. Macmillan India Ltd. Test for optimality (The Modified Distribution (MODI) method) Module IV: Assignment Problem Assignment Problem – Introduction. applications. Vogels approximation method). Third edition. Elementary queuing system. Seventh edition. Vikas Publishing House .OPERATIONS RESEARCH Course Code: BBAOM 20301 Course Objective: The objective of this paper is to make students familiar with basic concept and tools in Operations Research. Operations Research. Second edition. (no numerical). An introduction to Operations Research. Role of computers in Simulation. Sultan Chand & Sons. Significance of Game Theory. Module VI: Queuing & Simulation Introduction. Model formulation. advantages and drawbacks of simulation. Terminal Value Module IV: Advanced techniques of Capital Budgeting Risk Analysis of Capital Budgeting. Organization of Finance Module II: Time Value of Money Concept of Time value of Money. Investment criteria – NPV. Module V: Working Capital Management Policy Short Term Asset Management and Financing Policies . Fundamentals of Financial Management. Project simulation models: Mote Carlo Simulation model. every manager is a decision-making unit. Prentice Hall • Chandra. Module VI: Management of cash. thus giving the student an understanding and a feel for Financial decision making. Objectives of the firm. Indian Financial System. IRR. This course is a "nut and bolts" course on Finance where the basic Financial decisions will be explained through problems and exercises.FINANCIAL MANAGEMENT – 1 Course Code: Course Objective: Finance is Fun. J. Financing of working capital. ARR . Key Decision Areas in Financial Management. Key activities of Finance Manager Changing Role of Finance Managers. Ninth Edition. HR or IT requires a thorough cost and benefit analysis and a feel for Finance so as to look at the long term implications of his/her decision. Receivables & Inventory Operating cycle analysis. Sixth Edition. Evolution of Financial Management . Basics of Risk and Return Module III: Basics of Capital Budgeting Basics of Capital Budgeting. Financial Management. BBAFN 20301 Course Contents: Module I: Introduction to Financial Management Financial Environment. Future Value of a Single amount. Tata McGraw Hill. Process of Compounding and Discounting. To take decisions which are effective. Payback. a manager in any of the functional areas be it Marketing. References: • Van Horne. PI. In today’s world. This syllabi is only for the Third semester and the course will continue in the Fourth Semester as well. P. Present Value of a Single Amount. Present Value of an Annuity. Preparation of capital budgeting proposal. Management of inventory and receivables. . Ltd. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE1 60 Text & References: Text: • Pnadey. I. Future Value of an Annuity.C Financial Management & Policy Twelfth Edition. Decision tree analysis. M .Factors influencing working capital policy. Vikas Publishing House Pvt. Management of cash and marketable securities. Un-Structured Decision. how information technology can be used by a business organization to gain a competitive advantage why a knowledge of information systems is crucial to anyone who plans a career in business Organisation. and procedures are combined to form an information system. Managing Knowledge: Knowledge Work and Artificial Intelligence (DSS. Trevor Housley References: • Data Communication and Distributed Networks. Organization Structure. people. Managing International Information Systems. data. Enhancing Management Decision Making by the use of such tools. Management And Information Meaning and Role of MIS. ES). BBAMS 20301 Course Contents: Module I: Organizations. information. Managing Data Resources (DRM). Understanding the Business Value of Systems and Managing Change. Module V: Managing Information Systems In The Digital Firm Information Systems Security and Control. how hardware. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE1 60 Text & References: Text: • Data Communication and Teleprocessing System. Black .MANAGEMENT INFORMATION SYSTEMS Course Code: Course Objective: This course focuses on the relationships among management. Business process Module II: Information Technology Infrastructure Managing Hardware and Software Assets. Semi-structured. Module IV: Building Information Systems In The Digital Firm Redesigning the Organization with Information Systems. DBMS (Data base management system) Module III: Management And Organizational Support Systems For The Firm Decision –Making Process: Structured. Data Bank concept. and systems as well as the relationship between a manager's need for information and his/her position in the organization. software. Uyless D. thereby giving the students an understanding of the environment in which marketing works. the course shall be taught over two semesters. Module III: Analyzing marketing opportunities Internal and External Marketing Environment Analysis. Stanton..societal marketing and relationship marketing. the product concept. .semester III and IV. Differentiation and Positioning.In semester III. Philip Kotler and Gray Armstrong • Marketing Management. viz. Buying Decision Process and Factors Affecting Buyer Behavior. In semester IV. Consumer Adoption Process. Evolution and its role in the changing business environment. emphasis will be on the core concepts in marketing. selling concept and the marketing concept. Bases for segmenting Consumer and Business markets. Joseph F. Various marketing management philosophies. Types of Buying Situations. Philip Kotler. Module IV: Studying Consumer Behavior Buying Behavior for Consumer Markets and Industrial Markets. Michael R. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE1 60 Text & References: Text: • Marketing Management. Targeting and Positioning Concept of Market Segmentation. Module II: Relationship between Marketing and Strategic Planning Introduction to Strategic Planning with marketing perspective. Lamb. However. in order to do justice to the varying diversity of a real market place. Ezel. Eleventh Edition References: • Principles of Marketing. Introduction to Marketing Information System and Marketing Research. Charles W. Module V: Segmentation.MARKETING MANAGEMENT – I Course Code: Course Objective: The main objective of this course is to give students an elementary knowledge of the fundamentals in the field of marketing. The focus will be both on developing and helping them imbibe basic marketing principles and establishing an appreciation of contemporary realities. etc. Approaches for Targeting. the students will be introduced to the greater and finer details of how marketing works. and Carl McDaniel • Fundamentals of Marketing. Core concepts of marketing. Czinkota and Masaaki Kotabe • Marketing. The newer definitions of marketing. BBAMK 20301 Course Contents: Module I: Introduction to Marketing Meaning of marketing. the production concept. Hair. Marketing process and Marketing Plan. Limiting or key factor. BBAFN 20302 Course Contents: Module I: Introduction To Cost Accounting Meaning. First in First out method. Accounting for factory overheads. services or operating costing (no numericals) Module III: Overhead Allocation And Absorption Introduction and classification of overheads. allocation and absorption of overheads. its need and the various methods used to determining the cost of production. Third Edition. Module V: Budgetary Control Budgetary Control. S. Accounting for the administration overheads. Labour cost Variance. Methods of costing. Module VI: Variance Analysis Concept of variance. Relevant costs for decision-making. Concept of overhead variance. contract costing. Material Price Variance and numericals on the same. nature and scope of cost accounting.COST & MANAGEMENT ACCOUNTING Course Code: Course Objective: The course aims at developing an insight into cost accounting. TataMcGraw Hill • Advanced Management Accounting. Printice Hall. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE1 60 Text & References: Text: • Cost Accounting. Module II: Material Pricing & methods of Costing Methods of pricing materials. MY Khan & PK Jain. Last in First out method. preparation of cost sheet. Replacement Cost method. Material Cost Variance. Module IV: Marginal Costing And Cost Volume Profit Analysis Marginal Costing – Fixed & variable cost. Cost concepts and numerical on preparation of cost sheet. process costing.P Jain & K. variance analysis and budgeting. Introduction to Activity Based Costing. Labour Rate Variance and numericals on the same. Definition and classification of Selling and Distribution overheads and numericals on the same. objective of budgetary control. batch costing. Actual cost method. Introduction to various methods used in costing: job costing. meaning & characteristics of marginal costing profit/volume ratio. Third Edition. Differentiate cost accounting from management accounting and financial accounting. Anthony A Atkinson.L Narang References: • Management Accounting. production budget. break-even analysis and calculation of sales for desired profit and numericals on the same. cash budget. single costing. Highest in First out method. fixed & flexible budgets and zero base budgeting. Robert S Koplan. break even analysis. preparation of purchase budget. . Holder in Due Course. Prospectus and Issue of Shares.Business Law for managers Biztantra References: • Dr S M Shukla and Dr O P Gupta Mercantile Law • S S Gulshan Excel Book Mercantile Law • Maheshwari & Maheshwari . Memorandum and Articles of Association. BBALW 20301 Course Contents: Module I: Legal Environment of Business Environment of Business. Basic Elements of Law Relating to Agency. Passing of Property in Goods. which have an important role over smooth conduct of business.BUSINESS LAW Course Code: Course Objective: The objective of the course is to acquaint the students with the fundamentals of business related laws. Module VI: Consumer Protection Act 1986 and Torts Need for Consumer Protection – Meaning of Consumer – Different redressal Forums for Consumers. Performance and Discharge of Contract. . 1930 Sale and Agreement to Sell. Doctrine of Caveat emptor. Goods – Different types of Goods. Acceptance and Consideration. Endorsement and Dishonour of Cheques. Application of Tortuous Liability in Business Situations. Module III: Indian Sale of Goods Act. Breach of Contract and its Remedies.meeting . Meaning of tort. Legal environment of business. Legality of Objects. Conditions and Warranties. Its importance. Module II: Indian Contract Act. Hire Purchase – Pledge – Mortgage –Hypothecation Lease.Kapoor Prof(Cmde) P. Concepts related to offer. Rights of Consumers. and Procedure for Filing Complaints. Rights of an unpaid Seller. Guarantee and Pledge. Bill of Exchange and Promissory Note.Business Law. 1872 Nature and kinds of Contracts. Examination Scheme: Components Weightage (%) P1 10 C1 10 CT1 20 EE1 60 Text & References: Text: • • Mercantile Law N. Share Capital and Shareholders. Module V: Elements of Company Law Meaning and types of companies.K Goel . Powers and Liabilities of Directors . Cheques. Company Meetings and Proceedings.D. Unfair Trade Practices. Formation of a company.Managerial Remuneration and Winding up of Company. Features. Module IV: Negotiable Instruments Act. Principles Governing Capacity of Parties and Free Consent. Crossing of Cheques. 1881 Meaning of Negotiability and Definition of Negotiable Instruments. Krishnaswamy N. Macmillan Textbook of Business Communication. Cambridge . Jones. Withrow. Ramaswami S.BUSINESS COMMUNICATION . Macmillan Working in English. Oxford Creative English for Communication. Raman –Prakash. Jones. Cambridge Welcome!. Smoke. Cambridge Effective Writing. Coe/Rycroft/Ernest.I Course Code: BBABS 20301 Course Objective: To form written communication strategies necessary in the workplace Course Contents: Module I: Introduction to Writing Skills Effective Writing Skills Avoiding Common Errors Paragraph Writing Note Taking Writing Assignments Module II: Letter Writing Types Formats Module III Memo Agenda and Minutes Notice and Circulars Module IV: Report Writing Purpose and Scope of a Report Fundamental Principles of Report Writing Project Report Writing Summer Internship Reports Examination Scheme: Components Weightage % Presentation (C) 10 Class Test (CT) 20 Project (P) 10 End Term Exam 60 Text & References: • • • • • • • • Business Communication. Cambridge Writing Skills. Cambridge A Writer's Workbook Fourth edition. Course Contents: Module I: Interpersonal Communication Importance of Behavioural/ Interpersonal Communication Types – Self and Other Oriented Rapport Building – NLP. Communication Mode Steps to improve Interpersonal Communication Module II: Interpersonal Styles Transactional Analysis Life Position/Script Analysis Games Analysis Interact ional and Transactional Styles Bridging differences in Interpersonal Relationship through TA Communication Styles Module III: Conflict Management and Negotiation Meaning and Nature of conflicts Styles and techniques of conflict management Meaning of Negotiation Process and Strategies of Negotiation Interpersonal Communication: Conflict Management and Negotiation Module IV: Interpersonal Relationship Development Importance of Interpersonal Relationships Interpersonal Relationship Skills Types of Interpersonal Relationships Relevance of Interpersonal Communication in Relationship Development Module V: Impression Management Meaning & Components of Impression Management Impression Management Techniques Impression Management Training-Self help and Formal approaches Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer Suggested Readings: . Strategies for healthy interpersonal relationship Effective management of emotions. Building interpersonal competence.BEHAVIOURAL SCIENCE .III (INTERPERSONAL COMMUNICATION AND RELATIONSHIP MANAGEMENT) Course Code: BBABS 20302 Course Objective: This course aims at imparting an understanding of: Interpersonal communication and relationship. Giacalone. R..R. 1996. (2003).A. Wood. Thomson Learning. Mark N. Allyn and Bacon Publishers. Singapore . Interpersonal Communication. Interpersonal Communication everyday encounter Beebe. Knapp. Impression Management: Building and Enhancing Reputations at Work. A. Beebe and Redmond. Rosenfeld. Anita. P. and Catherine. Inter Personal Communication and Human Relationships: Third Edition.• • • • Vangelist L. Allyn and Bacon Julia T. Financial Leverage & Combined Leverage. • Brearly R. Concept and Significance of dividend decisions. It is also aimed to develop the understanding of the financial environment in which a company operates and how it copes with it. Financial Management. Tata McGraw Hill. Comparative statement.Bonus Shares.FINANCIAL MANAGEMENT – II Course Code: Course Objective: The objective of this course is to develop an understanding of short term and long-term financial decisions of a firm and various financial tools used in taking these decisions. Ninth Edition. References: • Chandra.A. cash flow analysis. Eighth Edition Principles of Corporate Finance. Theories of Dividend decisions. Module V: Dividend Decisions Nature. Issues in dividend policy. Module II: Cost of capital Concept significance assumptions. Stock Splits & Buyback of shares. Module IV: Merchant Banking Meaning. Vikas Publishing House Pvt. Computation of cost of capital of various sources. P. Weighted average cost of capital. Ltd.V. Importance & Role in the Indian Financial System.Tenth Edition. Factors affecting Capital Structure decisions. Procedural Aspects of Public issues. Project Counseling and Appraisal Loan Syndication and Accessing Debt and Capital Markets. S. Prentice Hall of India . Financial Management and Policy.I. common size statement. Corporate Counseling. Post issue management and related provisions of companies act and SEBI guidelines for protection of Interests of Investors. and Myers. Tata Mc-Graw Hill • Horne. Leverage Analysis: Operating Leverage. BBAFN 20401 Course Contents: Module I: Introduction A framework for Financial Decision Making . Tax considerations.M. ratio analysis. Sixth Edition. Book value weights v/s market value weights Module III: Financing Decisions EBIT-EPS analyisis.Financial Statement Analysis: fund flow analysis. Pre-issue decision. Theory of Capital Structure Decisions.C. Bought out deals. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE1 60 Text & References: Text: • Pnadey. Fundamentals of Financial Management. Book building. . Retailing and Logistics. Factors governing entry into foreign markets. Eleventh Edition. discriminatory pricing. . Namakumari S. Module IV: Deciding on the Marketing Communications Mix Introduction to marketing communication. Pearson. References: • Kotler Philip and Armstrong Gray. Branding: Concept and Challenges. Marketing Management. Pearson Education. Module III: Distribution and Logistics Decision Nature of Marketing Channels. Adapting the price: Concept of geographical pricing. Understanding various pricing strategies and their application.MARKETING MANAGEMENT – II Course Code: Course Objective: To expose the students to the advance concepts of Marketing and to help them analyze the recurrent issues in Marketing with the help of cases. Channel Design and Management Decisions. Module V: Introduction to global market place Challenges and opportunities of Globalization. Channel Functions and Flows. Pricing Process. Third Edition . MacMillan. Principles of Marketing. Trends in international marketing Text & References: Text: • Kotler Philip Marketing Management. • Ramaswamy VS. BBAMK 20401 Course Contents: Module I: Product Mix Strategy Classification of products and strategies for different types of consumer products. Eleventh Edition. Introduction to Wholesaling. Concept of Integrated Marketing Communications. Channel Dynamics. Product Line Decisions. Product Life Cycle and various strategies. New product development process. Marketing communication budget. promotional pricing . Planning Implementation & Control. Packaging and labeling. Module II: Pricing Considerations and Strategies Introduction to various objectives of pricing. Marketing Mix for Global Markets. Tabulation of collected data. Ratio. Types of questions. Module II: Data collection methods Attitudes measurement and scaling techniques. minimizing fieldwork errors. Introduction to Statistical Package Module VI: Report Writing Research presentation and research process examination. sampling error and error in sampling. Module IV: Data Collection Field Force Data collection field force. Planning a research project. Irwin Inc. common sources of error in the fieldwork. David A. Product research. Harper W. Market Research – Text & Cases.Probability and non probability. which they are expected to possess when they enter the industry as practitioners. Fieldwork procedure. Market research on the Internet. Examination of the research procedure. Ronald S. Report writing . introduction to Projective techniques and perceptual mapping. Homewood. Likert's scale. Advertising research.Observation methods and questionnaire method. Data analysis-II. Interval. Prentice Hall of India References: • Aaker. Marketing Research. Sixth edition. Westphall. Seventh edition..RESEARCH METHODOLOGY & REPORT PREPARATION Course Code: Course Objective: To provide an exposure to the students pertaining to the nature and extent of research orientation. Questionnaire design. Data analysis – III – Cluster Analysis. Correlation and regression techniques. Module V: Data Analysis Data analysis-1. Problem identification and formulation of Research Design. Test of significance Z. Illinois. Richard D.Types of research report. . Stanely F. Sample size. BBARM 20401 Course Contents: Module I: Introduction Nature and scope of marketing research. To train the students in evaluating and developing the marketing information system. Applications of marketing research. Application of sampling methods to marketing problems. identifying market segments. John Wiley & Sons • Boyd. Selected applications of marketing research. Marketing research as input in decision making process. Kumar V and George S. Text & References: Text: • Luck. Steps in constructing a questionnaire.. Thurstone scale. Semantic differentiation method. Marketing Research. Ordinal and nominal scales. Ralph & Stasch. t. introduction to Research Design. Module III: Sampling Sampling decisions. Sampling frame. F and chi-square. To give them an understanding of the basic techniques and tools of marketing research. Marketing research and marketing information system. Sample selection methods . David J and Rubin. No textbooks or reference books are required as the course is carried out in the form of classroom exercises. the business passage & the entertainment passage Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE1 60 Text & References: • This course is aimed at enhancing students’ skills in the area of English. The Science passage. English Usage. Fact. . Paraphrasing. Network) / Caselets. Argument. Grammar Types of statements and their relationship / Reversibility of idea. Module IV: Data Sufficiency & Logical reasoning Mathematical / reasoning based. Mensuration Module III: Data Interpretation Bar Graph / Line Graph / Pie Chart / Table / Table Three Dimensional or Triangular Bar Diagram / Misc. Area. Judgment & deductions. Proportion. Profit & Loss. Set Theory. Percentage method. Re-arranging sentences of a paragraph. Weak / Strong. General knowledge and Quantitative aptitude. Pictorial Analysis Module V: Verbal Ability & Reasoning Vocabulary based questions. Mixtures & Alligations. Module VI: Reading comprehension Four types of Passages: The social science passage. BBAGM 20401 Course Contents: Module I: Quantitative Reasoning Number System & Number Theory. Data Decoding: Analytical: Assumption. Speed. Time & Distance Module II: Quantitative Reasoning Ratio. Co-ordinate Geometry (2-D only). which are circulated by the faculty himself. (Radar.ANALYTICAL SKILL BUILDING Course Code: Course Objective: To develop in students skills of analytical and logical reasoning which will be a great asset for them in their future careers. Courses of Action. Inference. . Donald W. Hugh J. System Enhancement. Normalization. James A. Data dictionary Module III: Data Analyzing Modeling Relationship tables. Feasibility study. E. M. BBAIT 20401 Course Contents: Module I: Information system development life cycle Linear cycle / waterfall model. System Audit. System Objective. Role of System Experts: System Analysis and Programming Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE1 60 Text & References: • • • Analysis and Design of information systems. E-R diagram. It also focuses on system development life cycle using conventional and structural look. Senn Computer Based Information Systems. System analysis. System implementation. System Maintenance. Awad. Functional Dependency. Module IV: System Design System Design.SYSTEM ANALYSIS & DESIGN Course Code: Course Objective: The course aims at preparing students conceptualize and define scope and domain of system analysis and design. Relationship Key. Structured System Design Technology Module V: System Management Function Information System Management. and Watron. Data redundancy. Problem definition. Maintenance Module II: Graphic technology modeling tool Flow chart. Data flow Diagram. Kroeber. System Operation. Systems Analysis & Design. Post-implementation. Relationship Theory Tables. Raman –Prakash. Emphasis is placed on increasing fluency. Cambridge Working in English. and refining academic language proficiency. Cambridge Business Communication. Course Contents: Module I: Social Communication Skills Small Talk Conversational English Appropriateness Building rapport Module II: Context Based Speaking In general situations In specific professional situations Discussion and associated vocabulary Simulations/Role Play Module III: Professional Skills Presentations Negotiations Meetings Telephony Skills Examination Scheme: Components Weightage % Presentation (C) 10 Class Test (CT) 20 Project (P) 10 End Term Exam 60 Text & References: • • • • • • Essential Telephoning in English. Oxford Speaking Personally. et.BUSINESS COMMUNICATION .II Course Code: BBABS 20401 Course Objective: To teach the participants strategies for improving academic reading and writing. Cambridge Speaking Effectively. deepening vocabulary. Jermy Comfort. Porter-Ladousse. Oxford . Raman –Prakash. Jones. Cambridge Business Communication. Garside/Garside.al. Org. Nature and Functions Self leadership Leadership styles in organization Leadership in Teams Module V: Power to empower: Individual and Teams Meaning and Nature Types of power Relevance in organization and Society Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer Suggested Readings: • • • • Organizational Behaviour. Charles: Team Management. K. Size. Organizational policies etc. Inter group conflict. Conformity. New Delhi . 2001. Group Cohesiveness and Group Conflict Adjustment in Groups Module III Teams Meaning and nature of teams External and Internal factors effecting team Building Effective Teams Consensus Building Collaboration Module IV: Leadership Meaning. Mc Cann & Margerison. Norms. Davis. Hoover.IV (GROUP DYNAMICS AND TEAM BUILDING) Course Code: BBABS 20402 Course Objective: To inculcate an elementary level of understanding of group/team functions To develop team-spirit and to know the importance of working in teams Course Contents: Module I: Group formation Definition and Characteristics Importance of groups Classification of groups Stages of group formation Benefits of group formation Module II: Group Functions External Conditions affecting group functioning: Authority. Internal conditions affecting group functioning: Roles. Judhith D. Effective Small Group and Team Communication.BEHAVIOURAL SCIENCE . Response Books (Sage). Structure. viva books LaFasto and Larson: When Teams Work Best. 1992 Edition. 2002. Resources. Status. Cohesiveness.Harcourt College Publishers Dick. • Smither Robert D.; The Psychology of Work and Human Performance, 1994, Harper Collins College Publishers SUMMER TRAINING Course Code: BBASI 30550 GUIDELINES FOR INTERNSHIP FILE There are certain phases of every Intern’s professional development that cannot be effectively taught in the academic environment. These facets can only be learned through direct, on-the-job experience working with successful professionals and experts in the field. The internship program can best be described as an attempt to institutionalise efforts to bridge the gap between the professional world and the academic institutions. Entire effort in internship is in terms of extending the program of education and evaluation beyond the classroom of a university or institution. The educational process in the internship course seeks out and focuses attention on many latent attributes, which do not surface in the normal class room situations. These attributes are intellectual ability, professional judgment and decision making ability, inter-disciplinary approach, skills for data handling, ability in written and oral presentation, sense of responsibility etc. In order to achieve these objectives, each student will maintain a file (Internship File). The Internship File aims to encourage students to keep a personal record of their learning and achievement throughout the Programme. It can be used as the basis for lifelong learning and for job applications. Items can be drawn from activities completed in the course modules and from the workplace to demonstrate learning and personal development. The File will assess the student’s analytical skills and ability to present supportive evidence, whilst demonstrating understanding of their organization, its needs and their own personal contribution to the organization. The layout guidelines for the Internship File: • A4 size Paper • font: Arial (10 points) or Times New Roman (12 points) • line spacing: 1.5 • top and bottom margins: 1 inch/ 2.5 cm; left and right margins: 1.25 inches/ 3 cm Credit Units: 09 The File will include five sections in the order described below. The content and comprehensiveness of the main body and appendices of the report should include the following: 1. The Title Page--Title - An Internship Experience Report For (Your Name), name of internship organization, name of the Supervisor/Guide and his/her designation, date started and completed, and number of credits for which the report is submitted. 2. Table of Content--an outline of the contents by topics and subtopics with the page number and location of each section. 3. Introduction--short, but should include how and why you obtained the internship experience position and the relationship it has to your professional and career goals. 4. Main Body--should include but not be limited to daily tasks performed. Major projects contributed to, dates, hours on task, observations and feelings, meetings attended and their purposes, listing of tools and materials and their suppliers, and photographs if possible of projects, buildings and co-workers. 5. Appendices--include pamphlets, forms, charts, brochures, technical and descriptive literature, graphs and other information related to your Internship experience. The Main Body will have three sections and will include the following items which will be evaluated for the final assessment:- 1. An analysis of the company/organization in which the student is working 2. A personal review of the student’s management skills and how they have been developed through the programme. 3. The research report that the student has prepared on the project assigned to him by the organization. (Incase a student is not assigned a specific research project in the organization, he has to select any one aspect of the organization and prepare a research report on it). ASSESSMENT OF THE INTERNSHIP FILE The student will be provided with the Student Assessment Record (SAR) to be placed in front of the Internship File. Each item in the SAR is ticked off when it is completed successfully. The faculty will also assess each item as it is completed. The SAR will be signed by the student and by the faculty to indicate that the File is the student’s own work. It will also ensure regularity and meeting the dealines. STUDENT ASSESSMENT RECORD (SAR) Management File Item 1. Analysis of organization (1500- 2000 words) Criteria for successful completion of the item • Clear presentation of ideas and analysis • Provides an organizational diagram, following organization presentation conventions • Analysis covers the organization’s: Business strategy and mission Structure Resources and assets Current financial performance Leadership/decision-making style Staffing and skill base Products/services and customers • Clear presentation of ideas and analysis • Demonstrate awareness of own management skills • Presents critical analysis of own management effectiveness, supported with examples • Provides evidence of development of specific management skills e.g. strategic, financial, leadership • Explains how new skills and learning have benefited the organization and self • Clear presentation of ideas and analysis • Justifies the choice of subject for the research project and why this might be beneficial to the organization • Selects and justifies appropriate research methods for the project • Demonstrate understanding of the key stages in undertaking a research project • Indicates which analytical/statistical tools would be most appropriate and why • The design plan takes account of the resourcing implications of carrying out the research e.g. staffing and other costs 2. Personal review of Management skills development (1000-1500 words) 3. Design of Research Project (1500- 2000 words) Examination Scheme: Report by Student (Internship File) a. Organization & Presentation/Language and clarity /substance of Contents covered and Comprehensiveness b. Research Report Industry Feedback(continuous) Presentation & Viva (At the end) Total 20% 30% 20% 30% 100% 2 Finance. BBAMK 30502 BBA 504 Consumer Behaviour 2 BBAMK 30503 BBA 505 Service Marketing 2 BBAMK 30504 BBA 506 International Marketing 2 BBAFN 30501 BBA 507 Financial Services 2 BBAFN 30502 BBA 508 Principles of Investment 2 Management BBAFN 30503 BBA 509 International Finance & 2 Accounting BBAHR 30502 BBA 510 Organizational Development & 2 Change BBAHR 30503 BBA 511 Training & Development 2 BBAHR 30504 BBA 512 International Human Resource 2 Management BBAIT 30501 BBA 513 Relational Database 2 Management System BBAIT 30502 BBA 514 Software Project Design & 2 Analysis BBAIT 30503 BBA 515 Programming with Microsoft 2 Visual Basic TOTAL BBA 501 BBA 502 BBA 503 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 3 1 1 9 4 4 4 4 4 4 4 4 4 4 4 4 28 .V 1 BBASI 30550 BBA 550 Summer Training (Evaluation) Elective Courses . 2 IT maybe opted.FIFTH SEMESTER BBALW 30501 BBAHR 30501 BBAMK 30501 Taxation Laws & Practice 2 Human Resource Management 2 Sales & Distribution 2 Management BBABS 30501 BBA 541 Communication Skills – III 1 BBABS 30502 BBA 543 Behavioural Science .either 2 Marketing. 2 HR. BBAMK 30601 BBA 605 Brand Management 2 2 4 BBAMK 30602 BBA 606 Advertising & Sales Promotion 2 2 4 BBAMK 30603 BBA 607 Retail Management 2 2 4 BBAFN 30601 BBA 608 Financial Derivatives 2 2 4 BBAFN 30602 BBA 609 Banking & Financial Institutions 2 2 4 BBAFN 30603 BBA 610 Advanced Corporate Finance 2 2 4 BBAHR 30601 BBA 611 Industrial Relations & Labour 2 2 4 Law BBAHR 30602 BBA 612 Performance Management 2 2 4 System BBAHR 30603 BBA 613 Compensation & Reward 2 2 4 Management BBAIT 30601 BBA 614 Object Oriented Programming 2 4 4 with Java BBAIT 30602 BBA 615 Data Communication & 2 4 4 Network BBAIT 30603 BBA 616 Web Database Programming 2 4 4 with ASP TOTAL 31 BBA 601 .Either 2 Marketing. 2 IT. 2 Law courses (same stream as chosen in the 5th semester has to be continued). 2 HR. 2 Finance.SIXTH SEMESTER BBAGM 30601 Business Policy & Strategic 2 1 3 Management BBAGM 30602 BBA 602 Entrepreneurship Development 2 1 3 BBAOM 30601 BBA 603 Production & Operations 2 1 3 Management BBAPB 30601 BBA 604 Public Relations & Corporate 2 1 3 Image BBABS 30601 BBA 641 Communication Skills – IV 1 1 BBABS 30602 BBA 643 Behavioural Science – VI 1 1 BBADI 30660 BBA 655 Dissertation 9 Elective Courses . Deduction u/s 80 Module V: Corporate Tax Computation of taxable income. Exempted Incomes. Vouchers etc. avoidance. Total Income.C. Module VI: Tax Planning Tax Planning. Business or Profession. MAT. Income. Module III: Indirect Tax Introduction to Provisions related to Sales tax. Special provisions in computations of Profits from Business. Records. H. evasion.K. Gross Total Income. Deductions from Gross total Income. Module II: Direct Tax An overview of Provisions of House Property. Procedure of filing of tax return.TAXATION LAWS AND PRACTICE Course Code: BBALW 30501 Course Objective: The objective of the course is to apprise the students with the fundamental of Taxation in India. Direct Taxes Law and Practices Mehrotra. Set Off & carry forward of losses in companies. Set Off and Carry Forward of Losses. Tax deduction source. Direct Taxes Law and Practices . V. Excise Module IV: Assessment of Individual Computation of Income: Salary: Clubbing of Income. Tax Law Requirements for Accounting System including books. Dinkar. Payment of advance tax. Capital Gains and other Sources. Capital and Revenue Receipts/ Expenditures. Credit Units: 03 Course Contents: Module I: Concepts Previous year. Assessment year. Direct Tax Authorities. tax planning with reference to financial management decisions Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • References: • • Singhania. Direct Taxes. to be maintained. Taxmann Publication Pagare. Residential Status and incidence of Tax. methods: On-the job. Examination Scheme: Components Weightage (%) P1 10 C1 10 CT1 10 EE1 70 Text & References: Text: • Garry Dessler. HRIS. Grievance Procedure and Handling. Managing Human Resources. Policies and Process of Human Resource Planning. Human Resource Management. Job Analysis. Designing and Administering the Wage and Salary Structure.Hill Companies • Bohlander. Evaluation of training( Kirkpatrick model) and Performance Appraisal(concept. errors during appraisal. methods: internal. Retrenchment. reducing errors). Overview of basic HRM Model. Pearson Publications References: • Edward. McGraw. HR audit.HUMAN RESOURCE MANAGEMENT Course Code: Course Objective: The objectives of this course are to help the students develop an understanding of the dimensions of the management of human resources. • Monappa & Sayiaddin. Module II: Acquisition of Human Resources Objectives. Human Resource and Personnel Management. Placement. Module IV: Maintenance of Human Resources Job Evaluation: concept. process. compensation: concept. B Flippo. significance. Mc Graw hill International Ed. Personnel to HRM. Layoff. flexi-working hours. Recruitment (process. BBAHR 30501 Credit Units: 03 Course Contents: Module I: Fundamentals of HRM Introduction. determinants and strategies). Thomson Learning. HR accounting-cases Indian organizations. International Human Resource Management-Managing inter country differences. Module III: Development of Human Resources: Training and Development(process. external). talent management. Human Resource Development. Human Resource Management. Module VI: Current Issues in HRM: Increased concern for HRM( Sound IR. Vikas Publishing Company • Desimone. components. Scope and Significance of Human Resource Management. Personnel Management. SHRM. Employee engagement. significance. tests. etc. interviews). Selection (process. Excel Publications • K Aswathappa. competency mapping. Thomson Learning • VSP Rao. dual career couples. Promotion and Transfer. BARS. process. exit interview. Off-the job). essays. Induction. attrition and retention (concept. Personnel Management and Industrial Relation.360 Degree. 13 2004 . work-from home facility). with particular reference to HRM policies and practices in India. confidential report. Role and Responsibilities of the Human Resource Manager and essentials of Sound HR Policies. Personnel Management. methods-Graphic rating scales. • Dale Yoder. Retirement. Concept and Functions. Module V: Retention and Separation Processes Procedure of separation: Discharge. Ed. VRS. Module VI: Logistics Management Objectives of logistics. Location decisions. Evolution of sales management. Management of Sales Force . Channel Conflict: Concept and stages. Managing distribution channel. Sales and Distribution Management. Sales forecasting. Cross Cultural challenges. Emerging trends in sales management. Concept of logistics planning: inventory management decisions.Concept. Nature and role of Sales Manager’s job. Credit Units: 03 Course Contents: Module I: Introduction Sales management. Module III: Controlling sales effort Sales Budget: Purpose and budgetary procedure. Sales Territory: Concept and procedure of devising sales territories. Coordination of selling functions with other marketing activities. References: • Kapoor Ramneek..SALES AND DISTRIBUTION MANAGEMENT Course Code: BBAMK 30501 Course Objective: The major objective of this course is to acquaint the students with the theory and practice of Management of Sales Operations. transportation decisions. Sales training. McMillan. Fundamentals of Sales Management. Module V: Distribution Management and channel control Distribution channels: Concept and need. Sales management as a career. Recruitment and Selection of sales personnel (domestic and international perspective). Types of sales organization. Conflict management. Module II: Sales Organization Purpose of sales organization. Sales Management Decision Strategies. Fifth Edition. Printice Hall. • Walker. 2005. Churchill Ford. Module IV: Managing Sales Force Concept of sales force management. Routing and Scheduling of Sales force. Quotas: Concept. Sales & Advertising Management. Setting sales organization. Distribution Channel Strategy. Controlling and evaluating sales personnel. • Sudha GS. Features of effective channel design. Indus Valley Publications. Compensating and motivating sales personnel. 2005. Objectives and Types. Sales Audit. Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • • Still Cundiff. Oxford University Press. Objectives and functions. Sahadev Sunil. 2005. Panda Tapan K. III Course Code: Course Objective: To equip the participant with linguistic skills required in the field of science and technology while guiding them to excel in their academic field. Balasubramanian T. Krishnaswamy N. Macmillan A Textbook of English Phonetics. Macmillan India Creative English for Communication.COMMUNICATION SKILLS . B Cauveri. BBABS 30501 Credit Units: 01 Course Contents: Module I Reading Comprehension Summarising Paraphrasing Module II Essay Writing Dialogue Report Module III Writing Emails Brochure Leaflets Module IV: Introduction to Phonetics Vowels Consonants Accent and Rhythm Accent Neutralization Spoken English and Listening Practice Examination Scheme: Component s Weightage (%) CT1 CT2 CAF V GD GP 20 20 25 10 10 10 CAF – Communication Assessment File GD – Group Discussion GP – Group Presentation Text & References: • • • Effective English for Engineering Students. Macmillan . Understanding Social Behaviour Dressler. David and Cans.Learning based on project work on Scriptures like Ramayana. To enhance personal and professional excellence BBABS 30502 Credit Units: 01 Course Contents: Module I: Individual differences & Personality Personality: Definition& Relevance Importance of nature & nurture in Personality Development Importance and Recognition of Individual differences in Personality Accepting and Managing Individual differences (Adjustment Mechanisms) Intuition. J. Vol. T – Social Change Rose. and Julian. Mahabharata. Richard.. 1985. Robbins O. Stephen. P. strength and style Alan P. etc.BEHAVIOURAL SCIENCE . Projects. Conferences. Gita etc Module V: Personal and Professional Excellence Personal excellence: Identifying Long-term choices and goals Uncovering talent. Events. Organizational Behavior .: Sociology . Extracurricular Activities. Values and Ethics Meaning of Human Rights Human Rights Awareness Importance of human rights Values and Ethics. SOCIETY AND NATION) Course Code: Course Objective: This course aims at enabling students towards: Understand the importance of individual differences Better understanding of self in relation to society and nation Facilitation for a meaningful existence and adjustment in society To inculcate patriotism and National pride. G.V (INDIVIDUAL. Perception & Sensation (MBTI) BIG5 Factors Module II: Socialization Nature of Socialization Social Interaction Interaction of Socialization Process Contributions to Society & Nation Module III: Patriotism and National Pride Sense of Pride and Patriotism Importance of Discipline and hard work Integrity and accountability Module IV: Human Rights.4. Jugement.) Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioural change as a result of training Exit Level Rating by Self and Observer Text & References: • • • • • Bates. Donald: The Study of Human Interaction Lapiere. Rossiter’s eight aspects of Professional Excellence Resilience during challenge and loss Continued Reflection (Placements. Seminars.: Oxford Textbook of Public Health.B. A. . hours on task. date started and completed. Table of Content--an outline of the contents by topics and subtopics with the page number and location of each section. Entire effort in internship is in terms of extending the program of education and evaluation beyond the classroom of a university or institution. 4. meetings attended and their purposes.An Internship Experience Report For (Your Name). 5. and number of credits for which the report is submitted. It can be used as the basis for lifelong learning and for job applications. An analysis of the company/organization in which the student is working A personal review of the student’s management skills and how they have been developed through the programme. listing of tools and materials and their suppliers. The internship program can best be described as an attempt to institutionalise efforts to bridge the gap between the professional world and the academic institutions. The SAR will be signed by the student and by the faculty to indicate that the File is the student’s own work. technical and descriptive literature. 5. These facets can only be learned through direct. The content and comprehensiveness of the main body and appendices of the report should include the following: 1. The research report that the student has prepared on the project assigned to him by the organization. sense of responsibility etc. The Title Page--Title . its needs and their own personal contribution to the organization. Appendices--include pamphlets. The Internship File aims to encourage students to keep a personal record of their learning and achievement throughout the Programme. 6. left and right margins: 1. name of the Supervisor/Guide and his/her designation. and photographs if possible of projects.5 cm.25 inches/ 3 cm The File will include five sections in the order described below. The educational process in the internship course seeks out and focuses attention on many latent attributes. name of internship organization. The File will assess the student’s analytical skills and ability to present supportive evidence. on-the-job experience working with successful professionals and experts in the field.5 • top and bottom margins: 1 inch/ 2. skills for data handling. charts.SUMMER TRAINING Course Code: BBASI 30550 Credit Units: 09 GUIDELINES FOR INTERNSHIP FILE There are certain phases of every Intern’s professional development that cannot be effectively taught in the academic environment. 2. each student will maintain a file (Internship File). Each item in the SAR is ticked off when it is completed successfully. inter-disciplinary approach. ability in written and oral presentation. In order to achieve these objectives. Items can be drawn from activities completed in the course modules and from the workplace to demonstrate learning and personal development. but should include how and why you obtained the internship experience position and the relationship it has to your professional and career goals. These attributes are intellectual ability. The Main Body will have three sections and will include the following items which will be evaluated for the final assessment:4. 3. he has to select any one aspect of the organization and prepare a research report on it). Introduction--short. brochures. whilst demonstrating understanding of their organization. buildings and co-workers. Main Body--should include but not be limited to daily tasks performed. (Incase a student is not assigned a specific research project in the organization. graphs and other information related to your Internship experience. forms. Major projects contributed to. The layout guidelines for the Internship File • A4 size Paper • font: Arial (10 points) or Times New Roman (12 points) • line spacing: 1. . which do not surface in the normal class room situations. It will also ensure regularity and meeting the dealines. observations and feelings. ASSESSMENT OF THE INTERNSHIP FILE The student will be provided with the Student Assessment Record (SAR) to be placed in front of the Internship File. The faculty will also assess each item as it is completed. dates. professional judgment and decision making ability. g. Organization & Presentation/Language and clarity /substance of Contents covered and Comprehensiveness d. Research Report Industry Feedback (continuous) Presentation & Viva (At the end) 20% 30% 20% 30% . supported with examples • Provides evidence of development of specific management skills e. Personal review of Management skills development (1000-1500 words) • • • Presents critical analysis of own management effectiveness. Analysis of organization (15002000 words) • Criteria for successful completion of the item Clear presentation of ideas and analysis • Provides an organizational diagram.STUDENT ASSESSMENT RECORD (SAR) Management File Item 1. financial. staffing and other costs Examination Scheme: Report by Student (Internship File) c. Design of Research Project (1500.g. strategic. following organization presentation conventions • Analysis covers the organization’s: Business strategy and mission Structure Resources and assets Current financial performance Leadership/decision-making style Staffing and skill base Products/services and customers Clear presentation of ideas and analysis Demonstrate awareness of own management skills 2.2000 words) • Clear presentation of ideas and analysis • Justifies the choice of subject for the research project and why this might be beneficial to the organization • Selects and justifies appropriate research methods for the project • Demonstrate understanding of the key stages in undertaking a research project • Indicates which analytical/statistical tools would be most appropriate and why • The design plan takes account of the resourcing implications of carrying out the research e. leadership • Explains how new skills and learning have benefited the organization and self 3. Total 100% . Best. Ninth Edition. Building Marketing Strategy. References: • Schiffman and Kanuk. usage segmentation. Social Groups: Meaning and formation of a group. Tata McGraw Hill. Market segmentation: lifestyle and demographic segmentation. benefit segmentation. Printice Hall. Eighth Edition. Diffusion of innovation and process of diffusion. Types of decision situations. Module III: Personal influence and Diffusion of Innovation Concept. Problem Recognition. Tata McGraw Hill. Opinion leadership and its role in consumer behaviour. Consumer Behaviour. Subculture. Family: Lifecycle and it’s significance on consumer behaviour. BBAMK 30502 Credit Units: 04 Course Contents: Module I: Introduction Consumer Behaviour: Definition and significance. Coney. Attitudes: Characteristics. Module II: Environmental influences Culture: Meaning and Characteristics. Module VI: Organizational buyer behaviour Nature of Organizational Buying. nature and significance of personal influence. Search and Evaluation. Cross Cultural understanding of Consumer Behaviour. & Della Bitta Albert J. Motivation: Nature and role of motives and their significance in marketing. Consumer Behaviour. . Fourth Edition. Reference groups. • Hawkins. Concept of product adoption and adoption process. Factors influencing organizational buyer behaviour. Difference in individual buyer behaviour and organizational buyer behaviour. Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • Loudon David L. Understanding consumer and market. functions and it’s importance in buyer behaviour. Module IV: Individual determinants of Consumer Behaviour Personality and self concept and it’s relevance in consumer behaviour. Postpurchase Behaviour: Post Purchase evaluation and Product disposition. Purchasing Process.CONSUMER BEHAVIOUR Course Code: Course Objective: To develop an understanding of how consumers behave and use the knowledge to adopt appropriate marketing strategies. Module V: Consumer Decision process Consumer decision process model. Information processing: Concept and Process. Product positioning. Consumer Behaviour. Influence of reference groups on consumer behaviour. Organizational buyers decision process. Family purchase decision process. Services marketing operations. their design and delivery and the complexities of handling intangibles. Module III: Service Quality & Productivity Concept of service quality. Channel structures. Significance of services marketing. Service Marketing (people. pricing modifications. • Rampal M.. Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • Clow Kenneth E. biztantra innovations in management. and Kurtz David L. Growth of service sector. Service encounter and moments of truths.L. Role of services sector in economy. Service Marketing. . Approaches to pricing services. . BBAMK 30503 Credit Units: 04 Course Contents: Module I: Services an Overview Services: concept. Services Marketing. Internal marketing. Marketing of goods v/s marketing of services. Gupta S. Module V: Managing service personnel Role of service personnel and developing customer-focused personnel. Job characteristics. distribution-growth options. Designing service environment and marketing strategies. 2001. characteristics.Global and Indian Scenario. Module VI: Pricing and Distribution for services Price determinants. Concept of productivity in service context. John Willey & Sons References: • Valarie A Zeithaml and mary J Bitner . Measuring and improving service quality. Strategies for matching demand and supply. Module IV: Service Environment Importance of service environment. Consumer Expectations: Concept. technology and strategy). Approaches to improve productivity. Service failure and recovery. 2006 Galgotia Publishing Company. understanding demand patterns. Services. Dealing with conflict and stress. integrative communications program. Fifth Edition. GAP Model of service quality. Factors influencing customer expectation of services. management and strategy. Third Edition. Module VII: Integrated Marketing Communications for services Role of communications. communication options. Customer-focused pricing. Managing service operations and operational design for services. Introduction to service marketing mix. Module II: Consumer Behaviour in Services Consumer decision-making process. Managing Customer Satisfaction.K.. Pricing strategies linking to value definitions. Managing service demand and capacity: Understanding capacity constraints. Pearson Education.SERVICE MARKETING Course Code: Course Objective: The course has been designed to familiarize students with characteristics of services. Tata McGraw Hill Companies • Christopher lovelock . Export Documentation. targeting and positioning. Tariff and non-tariff barriers. International Product Life Cycle. it is necessary to give them an overview about the international scenario keeping in view the ever growing importance of international market. Prentice Hall. . selection of media. Emerging markets and marketing challenges. International dimensions of marketing. distribution logistics. EXIM Policy. Shaw John J. economic. Seventh Edition. Prentice Hall. Twelfth Edition. Tata McGraw Hill. Global Marketing Management. Module VI: The Indian Scenario The Export Import Scene in India. socio cultural environment. • Keegan Warren J. Export Procedure Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • Onkvist Sak Onkvist. pricing methods. International distribution – Types and functions of foreign distribution channels. International Marketing. international marketing v/s domestic marketing. International Marketing Analysis & Strategy.Factors influencing price.Geographical. Module IV: Planning for International Marketing International Marketing Research and Information System. legal. Third Edition. International market segmentation. Module III: International Marketing Environment International marketing environment. Module II: Global Business Environment WTO and its impact on international business operations. political. BBAMK 30504 Credit Units: 04 Course Contents: Module I: Introduction Meaning.INTERNATIONAL MARKETING Course Code: Course Objective: After giving students an introduction of marketing management. scope and challenges of international marketing.International advertising.Elements of culture. Promotion Decisions. challenges of international advertising. Modes of entering into foreign markets. Module V: International Marketing Decisions International pricing strategy. References: • Graham Cateora. Benefits of International Marketing. Regional economic groupings and their significance. Cultural challenges Business customs and practices. demographic. personal selling publicity and sales promotion. Global Branding Decisions. Measuring of Risk In M/Fs. Ltd. Growth & Innovations. An Indian perspective will be given. Custodial Services. Tata McGraw Hill • Pnadey.Features Merits and Demerits. International Experiences in Venture Capital Financing.FINANCIAL SERVICES Course Code: Course Objective: The aim of the course is to orient the student to the recent changes in the financial institutions and financial services industry and their link to economic development. Pitfalls to be avoided. Advantages and Disadvantages of credit rating. Module VI: Credit rating & other financial services Credit rating concept of Credit rating. Venture Capital Financing in India. Evolution of Financial Services Sector in India. Sovereign Credit Rating Practices. Financial Management. Recommending model Portfolios & selecting the right funds. Credit rating agencies and their methodology and process.M. Types of Leasing. M. Tata McGraw Hill Khan.Y.I. Pricing Methodology and Financial analysis. Financial Institutions and Markets: Structure. Tata McGraw Hill References: • Bhole L. Fund Structure & constituent. Financial Services. M. Preparation & evaluation of Business Plan Module III: Factoring & Forfaiting Factoring Services . Forfaiting: Features. . Vikas Publishing House Pvt. BBAFN 30501 Credit Units: 04 Course Contents: Module I: Financial Services Role of Financial Services in economic development. Comparison of Investment products. Credit Cards Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • • Khan. Types of M/Fs. Ninth Edition. Y. Types of credit rating. History of M/Fs in India. Taxation. The financial institutions and services are changing rapidly. Cost Benefit Analysis.M. A course that merely describes the existing institutions and services will not prepare you for the change. Thus you must familiarize yourself with the services available in the industry today and understand why they are the way they are and why they are changing. Marketing of Financial Services (Introduction) Module II: Venture Capital Venture Capital Financing. Selecting the right Investment Products for Investors. Indian Financial System. Legal Framework for Leasing and Hire Purchase Companies Module V: Mutual funds The concept & Role of M/Fs. Individual Credit rating. merits & Limitations Module IV: Leasing and Hire Purchase Development of Leasing and Hire Purchase. Principle of Dominance. Donald E & Jordan. Sharpe's Single Index Model Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • Sharpe. Prentice Hall • Bhalla. BBAFN 30502 Credit Units: 04 Course Contents: Module I: Introduction to Investments Investments: Introduction. Risks involved in Investments including the concept of beta. It is also aimed at imparting a basic understanding of the influence of changing economic scenario on the decisions and important theories and models. K. Modern Investment Theory. Robert. . Avenues for Investment including introduction to derivatives. Process of Investment Decision Making. The Brokerage Business Module III: Valuation of Securities Bond Valuation and Analysis. techniques and regulations underlying these decisions. Markowitz: Portfolio Selection Model. Preference share Valuation and Analysis. Module II: The Stock Markets in India Nature and Functions of the Stock Market. India References: • Fisher. Prentice Hall • Haugen. OTCEI & BSE.Hall. which help in making decisions for investment in financial securities. Sixth Edition Prentice . Alexander and Bailey. Fifth Edition. Chand & Co. Ronald. Technical Security Analysis Module V: Portfolio Analysis and Management Portfolio Analysis: Risk and Return. Investments. William F. Investment Management. Portfolio Choice: Utility Theory and Indifference Curves. NSE & Role of Depositories. Securities Analysis & Portfolio Management:. Capital Asset Pricing Model. V.. S.PRINCIPLES OF INVESTMENT MANAGEMENT Course Code: Course Objective: The course aims at equipping the undergraduate students with financial tools. Features of a Good Investment programme. Sixth Edition. Equity Share Valuation Module IV: Security Analysis Fundamental Security Analysis. Market Indices. Investments and Speculation. INTERNATIONAL FINANCE AND ACCOUNTING Course Code: Course Objective: To acquaint the students with the financial decision making framework in the international arena. Theories – PPP. International Equities: FII’s. Tata McGraw Hill . Module V: International accounting US GAAP. International Cash Management. techniques of capital budgeting. International Financial Management. Accounting for changing prices. Complexities of budgeting for a foreign project Risk assessment in Capital Budgeting analysis.G. Short term. FDI’s. exposure Interest rate exposure. cross rates. Analysis of foreign financial statements. Transaction & Economic. Political Risk Analysis Translation exposure: methods of measurement and hedging strategies. • Apte. Keith. IRP & IFE & their relationship Foreign exchange market. Module VI: International Taxation Transfer Pricing – Meaning. measurement. IRR & APV. PE Module IV: International Project Appraisal NPV. This course will give an insight into the highly dynamic & ever-evolving. Spot/ future market. Financing of Imports & Exports. Tax implication of foreign activities of an Indian enterprise. Multinational Financial Management. strategic considerations Norms & Practices. Project versus parent cash flows. Management of economic exposure-interest rate exposure-hedging-political risk –definition and assessment. integrating ethics into accounting curriculum. International CAPM Portfolio strategies. Project finance. Foreign currency transactions. Alan C. Fourth Edition. Indian GAAAP International dimensions of accounting. Tax implication of activities of foreign enterprise in India-Direct Tax relief Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • Shapiro. international financial markets BBAFN 30503 Credit Units: 04 Course Contents: Module I: Introduction The international monetary system. Participants. Exchange Rate Determination. International dimensions of accounting reporting. Harmonization of accounting practices. International Finance.. Direct /Indirect quote. triangular arbitrage Module II: Forex risk & exposure Measurement & management of Translation. Module III: Financing Decisions Eurocurrency markets: Eurobond markets. P. Twelfth Edition. Euro equity markets. Wiley References: • Pilbeam. tax havens. International Portfolio management. Long term. Flexible/fixed/managed. ORGANISATIONAL DEVELOMENT AND CHANGE Course Code: Course Objective: It aims to provide a conceptual input of meaning. through Action Research technology. Visison Books Pvt. Ltd. Technological. environmental. basic assumptions. specialists through experiential learning methods it facilitates teamwork. Factors affecting OD. fundamental Strengths of OD Module V: Change Management Need for the change. Political. Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • French W L & Bell. Module II: Models of organizational Development Steps involved in OD.D. assumptions. Models and Techniques involved in change management. Role of managers. Total Quality Management. Social and cultural factors of change.TATA McGraw Hill . Methodology and competencies required in O. characteristics.K. Learning Organization. Organizational Development. characteristics and techniques. Models and Theories of Planned Change. BBAHR 30502 Credit Units: 04 Course Contents: Module I: Organizational Development Nature. Business Process Reengineering. Module IV: Structural & Comprehensive Organizational Development Changing values.. process and influences of organizational development and change management. Designing &Managing HR System. Prentice Hall of India Ravishankar S & Mishra R. role and skills of O. team building and the concepts of transformational Leadership. Module III: Action Research Model of OD Steps.D. . Organizational Development. It gives the imperatives. Leagal. Oxford &IBH Publishing company • Pereek U & Rao T V Making Organization Roles Effective. Factors causing change. • References: • Pereek U &Rao T V . It gives comprehensive overview of human capital from the prospective of organizational excellence in the light of transitional phase of Indian Industries. . Measuring Training Effectiveness. Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • Lynton R. carry out. Training vs education. Training for Trainers. Culture and Context. Selection & Retention. Leadership. Action Research for better Training Module V: Changes in Training Needs for Modern Organizations Concept and Need for Learning Organizations. Concept of Return on Investment. training methods. K & Lathan Gary. 2002. Recruitment. training need assessment. • Srivastava. Module III: Evaluation of Training & Development Training Evaluation – Need for evaluation. Module II: Process of Training Establishing objectives. ABS Course pack. Introduction to Management Development program. Hall. Training for Development. P. Cost – Benefit Analysis. trainers and training styles. Techniques of development and advantages. Training and Development. S.. Module IV: Training Systems Systems Goals and Approaches. Computer Based Training. Thomson Learning • Pareek Udai.P and Pareek U (1990). and evaluate training and executive development programmes in Business Organizations. Basics of Sensitivity Training.TRAINING AND DEVELOPMENT Course Code: Course Objective: The objective of the course is to help students acquire and enhance their knowledge of how to plan. Training in Organizations. Training Centers. develop. Module VI: Development Executive Development – significance & nature. Developing & Training HR in Organization. 1999. Models of Training Evaluation. Role of HRD in 21st Century. Tata McGraw Hill. BBAHR 30503 Credit Units: 04 Course Contents: Module I: Introduction Meaning and definition of training. • Wexley. Vistaar Publications. Introduction to training Strategy. New Delhi References: • Goldstein . Team Playing and Group Dynamics. identifying development needs and setting objectives. designing the programs. Japan – a culture of enfolding relationship. Module VI: Best HR Practices Emerging Trends. Globalizing Human Resource Management. Northern Europe. Concept of Geert Hofstede Module IV: International Recruitment. Determinants of Cultural Identity. designing rewards for the international business unit. BBAHR 30504 Credit Units: 04 Course Contents: Module I: Internationalization The strategic business context – A strategic business imperative localization of the talent port folio. the expatriate approach. some key pointers. Developing cognitive framework to appreciate the impact of culture on managerial behaviour. Training and Rewards Recruiting from Host country. Trends and Future of HR in high performing Co. Introduction. Tayeb International Human Resource Management: A Multinational Company Perspective. Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • Dowling. North America. Key Concepts. Aims of SHRM. Compensation. Integrating the business and HR strategies. benefits and limitations. Essay on Dream Organisationa. elements. Pub. framework for performance management.. Broad overview of International Human Resource Management features. Formulating HR strategy. Taylor and Francis. Understanding Culture. Peter. Relationship between International Strategy and SIHRM. Module II: Strategic Human Resource Management Strategic HRM. • By Paul Sparrow. Module V: Performance Management and Compensation in International Business Context for international performance management. Frameworks for Mapping the Culture. Training Global executives. South America. . Title: International human resource management . Publisher: Thompson.INTERNATIONAL HUMAN RESOURCE MANAGEMENT Course Code: Course Objective: The main objective of this course is to explore the dynamics of global business development and to prepare the students about examining significant business investment opportunities and maximization of returns in context with human resources. Module III: Cross-Cultural Management Cultural diversity in consortia formation. Chris Brewster.Managing people in a multinational context. international values and reward policy. Oxford University Press. Reward strategies for international execution. Value based management in Nordic countries. China emerging economy... issue of double taxation. Content of HR strategies. Hilary Harris. References: • By Monir H. Oxford University Press. . Run time Environments variables. ALTER & DROP. Views. Sequence. Distributed Databases. in particular ORACLE. SELECT Commands Basic Constructs. Data type. DML. Functions and Triggers. Relational Model concept and Relational data structure. Internet features of Oracle. Procedure. UPDATE & DELETE Commands. It is expected that a student at the end of the course would attain a good conceptual and practical understanding of databases. Data Definition Language.RELATIONAL DATABASE MANAGEMENT SYSTEM Course Code: Course Objective: The objective of the course is to give knowledge of the Relational Database Management Software. Block Structure of a PL/SQL Programs. Advantage of SQL. Nested Queries. Module V: Database Technologies Client/Server Databases. Correlated queries. BBAIT 30501 Credit Units: 04 Course Contents: Module I: Introduction to RDBMS RDBMS: Introduction. Cursor. DCL). Referential Integrity constraints. Web Databases Module VI: Administration of Oracle databases Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: • Oracle8i: The Complete Reference. Component of SQL (DDL. Substitutions variables. Functions. Constraints. Entity integrity constraints. Basics of syntax writing. Module IV: PL/SQL Basic features. Create command. Module III: SQL Overview of SQL. Key constraints. Control Structures. User Management Commands. McGraw Hill . Module II: Introduction to oracle Tools of Oracle. Features of oracle. Relational Model constrains as domain constraints. Exception Handling. Risk Projection. Role of SDLC models (such as the waterfall model. Session V: Scheduling and Resourcing Concepts of lateness. Earned value analysis. Metrices in the process & project domain. incremental model. Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: • • Software Engineering by Pressmann. Product. error tracking. Planning aids. Structured System Analysis & Design by Whitten . development. CoCoMo) Module IV: Risk Analysis & Management Risks Risk Identification. status reporting. Defining a Task Network. Configuration audit. BBAIT 30502 Credit Units: 04 Course Contents: Module I: An Introduction to Software Project Management Management Spectrum. Scheduling. Defining task set for software project.SOFTWARE PROJECT DESIGN AND ANALYSIS Course Code: Course Objective: This module will introduce and develop concepts that are seen as central to the effective management of software projects. Module III: Software Project Planning Discussion of network diagrams and critical path analysis (CPA). Mitigation. As well as knowing the core techniques. completion. spiral model) and structured methods (such as SSADM) Module II: Project Metrics Measures. Identification of objects in s/w configuration. You will be expected to develop an appreciation of key. The Profile of a Project. simple manual techniques such as Gantt charts through to more complex and sophisticated planning tools. Project start-up. change control. hands on MS-Project. version control. Estimation tools (Delphi technique. Monitoring & Management. operation. Process. SCM Process. People. Metrics & Indicators. Project the W5HH Principle. project plan Module VI: Software Configuration Management Baselines. Metrics for software quality. Risk Refinement. generic project management concepts and techniques as well as those techniques and approaches that are specific to the management of software projects. you will be expected to apply them across a limited range of software project management scenarios. Printers and Error Handling. Exploring database handling using DAO. using the windows API. working with menus and dialog boxes. Module V: Professional Edition Tools and Techniques Word Processing with the Rich Text box control. writing and running Visual Basic Program. This course seeks to provide very clear and straightforward implementation of key features of Visual Basic with explanations of each work. using Iterations and Timers.0 – Tata Mc-Graw Hill • Smith & Amundsen: Database Programming with Visual Basic 6 – Techmedia • Rob Thayer: Visual Basic 6 Unleashed – Techmedia . RDO and ADO. The student should walk away with an in-depth understanding of how to utilize all of Visual Basic’s capabilities for building industrial strength enterprise application and understand the process of software development. Module VI: Advanced Database Programming Managing data with the Flex Grid Control. using Decision Structure.PROGRAMMING WITH MICROSOFT VISUAL BASIC Course Code: Course Objective: The objective of the course is to offer the students all key concepts and capabilities to be bound in Microsoft Visual Basic. BBAIT 30503 Credit Units: 04 Course Contents: Module I: Visual Basic Overview Opening. managing access databases. exploring text files and string processing. References: • Noel Jerke: The Complete Reference Visual Basic 6. Handling the Recordset. Integrating music and video with the multimedia MCI control. Displaying progress and status information. working with Arrays. The course will make the students learn real world context. adding Artwork and Special Effects Module IV: Managing Corporate Data Using Modules and Procedures. Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • Michael Halvorson: Microsoft Visual Basic 6. Module II: Programming Fundamentals Visual Basic Variables and Operators.0 – Prentice Hall of India P Ltd. Working with controls and defining their properties. Module III: Creating the Perfect User Interface Working with Forms. . Formulation of Vision and Mission Statements. Business Definition and concept of a Business Model. Coevolving. GE Nine Cell Matrix. Corporate sustainability. Module IV: Strategic Choice Strategic alternatives at corporate level: expansion. (9th Edition) References: • Corporate Strategy. Mc Kinsey 7-S Framework. SWOT Analysis. functional tactics. Internal Analysis: Building Organization Capability Profile and Strategic Advantage Profile (SAP). Patterns of Strategy Development. Corporate Governance and Corporate Social Responsibility. Formulation. Ramaswamy & Namakumari • Competitive Advantage. Evolution of strategic management. Structural Implementation. Module III: Strategic Analysis Industry Analysis.(4th Edition) • Strategic Planning. Gamble & Jain (McGraw Hill. Strategic alternatives at business level: Michael Porter’s Generic competitive strategies.BCG. Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • • Business Policy and Strategic Management.) . Environmental Analysis and dealing with uncertainty. Model of Grand Strategy Clusters. The Quest for Competitive Advantage. Strategic choice models for multi-business companies. Hofer's Model. Building Sustainable Competitive Advantage. BBAGM 30601 Credit Units: 03 Course Contents: Module I: Introduction Planning. and rewards. Module II: Mission & Vision Concept of Strategic Intent. Implementation & Control.BUSINESS POLICY AND STRATEGIC MANAGEMENT Course Code: Course Objective: The aim of the course is to orient the students in theories and practices of Strategic Management so as to apply the acquired knowledge in formulation and implementation of strategies for better decision-making. Scenario Analysis. Competitor Analysis using Porter’s 5-Forces model. Porter • Crafting & Executing Strategy. Strategic Control. Strategic choice models for dominant single-business companies. (12th Ed. Patching.developing short-term objectives and policies. Building competencies using Value chain Analysis. Vision and Mission. Jauch & Glueck Strategic Management. Market Analysis. Strategy as simple rules. Pearce & Robinson (McGraw Hill). Michael E. This is a gateway to the real world of management and decision-making. Strickland. stability. retrenchment and combination. Module V: Strategic Implementation Operationalizing strategy and Institutionalizing strategy. Levels of strategy. Module VI: Recent Developments Recent Developments in the Field of Strategy: Use of Balanced Scorecard approach. Lynch (Pearson). Different Perspectives on Vision and Mission. Thomson. Concept of Corporate Strategy: Intended & Emergent.Strickland's Grand Strategy Selection Matrix. Environmental Threat and Opportunity Profile (ETOP). E-Business. Stages of Project Feasibility Analysis-Market. activities and decisions in materials management Module V: Project Management Steps and procedure for setting up small scale. Bhanussali. Overview of setting up an enterprise. Reasons of failure. References: • A Practical Guide to Industrial Entrepreneurs. S. Comparative Rating of Product ideas. Sources of finance from different banks.V. Project Implementation Stages Module III: Financial Analysis Financing the project. Social Analysis.. Module IV: Market and Materials Management Analysis Vendor development. Sharma. The course also focuses on giving the students the concept of an entrepreneurs who is willing to accept all the risks & put forth the effort necessary to create a new venture. Module II: Project Appraisal Pre-feasibility Report. Financial. Bombay . Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • • Hyderabad Developing Entrepreneurship. Printers. Ideas and the entrepreneurship. Sources of Finance. Characteristics of an entrepreneur. Himalaya Publishing. market development. Industry Extension Training Institute.V. Preliminary Screening. Financial Analysis and Planning. Venture idea generation. ECommerce. methods of price determination. market feasibility. Venture Capital Sources. Sources of finance. Proposal with IDBI etc. Project management problems. E-Auction. BBAGM 30602 Credit Units: 03 Course Contents: Module I: Basic Concepts Qualities. Udai Pareek Sanjeev & Rao T. What Investor looks in the Investment Proposal. Technical. vendor selection decision factors.. S.B. Sultan Chand & Sons • Entrepreneurship Development. Women entrepreneurs. Srivastave. Cash Flow. direct and hidden cost in material management. Project Report. Role of Banks and Financial Institutions in Development.S. Ahmedabad Issues and Problems: Small: 1.ENTREPRENEURSHIP DEVELOPMENT Course Code: Course Objective: The objective of the course is to provide students an understanding of entrepreneurship & the process of creating and grooving a new venture. Drawbacks or Problems of entrepreneurship. Outline for a Venture Capital Proposal. Types of Layout (Process Layout. Moving Average. Supply Chain Management & Logistics Management Basic Concepts of Inventory Management. Statistical Quality Control (Mean and Range Charts. Objectives of Supply Chain Management. ISO Standards.2008. Basic Concepts. Inventory Models – EOQ –Derivation and Numerical. Quality Control. Quantitative Techniques in Facility Location (Factor Rating Method. Utilization of GIS in Plant Location. Exponential Smoothing with Numerical). Centre of Gravity Method. General Job Shop Scheduling – Earliest Due Date Method – Numerical. Modern Production/ Operations Management. Role. Consensus. Aggregate Planning. Historical Analogy. Fixed Position Layout). Operation Strategies.S.Gurus of quality a Comparative Discussion on Edward Deeming. Factors Affecting Operations Management. Master Production Scheduling. The Service Revolution. BBAOM 30601 Credit Units: 03 Course Contents: Module I: Overview of Production and Operation Management Brief history of Production and Operation Management. Definition. E. Load Distance Method. TQM Concept of Quality . Module V: Inventory Management. Basic Concepts of Logistics Management. Product or Line Layout.their Philosophy contribution and limitations. c Chart. Basics of Line Balancing -No Numerical). Effect of Growth of Service Sector on Operations Management. Mean Tardiness. Merits and Demerits of Product and Process Layout. Fixed Order Quantity Model . Shortest Processing Time Method . Two Machines Scheduling – Johnson’s Rule – Numerical. Definition of Production Capacity. Delphi Method. Elements of Inventory Costs.No Numerical.Scope and Function of Production and Operation Management. Safety Stock. Single Processor Job Shop Scheduling (Due Date Method. Pull System). Principles of Facility Layout. Module III: Facility Location and Facility Layout Factors Affecting Location Decisions. and tools and techniques used in taking decisions in operating and controlling the Production and Service Industries. Number of Tardy Jobs . Lead time. Basic Concepts of Acceptance Sampling. Fixed Order Period Model . Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • Buffa. 5 –S and Kaizen. Further this course will familiarize the students with Quality Management and Current Quality Tools used in Production and Service Industries. Decision Phases in Supply Chain Management. Break Even Analysis Method – Numerical for each method).Numerical). EOQ with Quantity Discount – Numerical. David Juran and Philip Crosby . Module VI: Foundations of Quality. OC Curves – No Numerical. Job Shop Scheduling and its Criteria ( Mean Flow Time. Material Handling Equipments. and ISO Certification. Module IV: Production Planning and Control Capacity Planning.No Numerical. Sarin RK. Quantitative Forecasting ( Linear Regression. p Chart – Numerical). Weighted Moving Average. Warehousing.. Criteria of Performance for the Production and Operation Management.Numerical).PRODUCTION AND OPERATIONS MANAGEMENT Course Code: Course Objective: The course is oriented to familiarize the students with fundamentals of Production and Operations Management. Market Research). Basic Concepts of TQM. John Wiley & Sons . Production Planning and Control Systems (Push System. Module II: Demand Forecasting & Capacity Planning Qualitative Forecasting Methods (Educated Guess. 6-Sigma. Georgia. Greg F. • Everett E. Toyota Production System. 2008. 2002. McGraw Hill. • Monden Y. Production and Operations Management. & Ronald J Ebert. Fifth edition. • Gaither N. Operations Management. Production and Operation Management. Industrial Engineering and Management Press – Institute of Industrial Engineering.1993. Prentice Hall of India.References: • Chary SN. . Adam Jr. Thompson South Western. Norcross.. H. Packaging. Merchandising and Point-of-Purchase Materials. Sales Management. Tom Duncan . Sales Promotion. an overview to Marketing. Frazier Moore. Press releases. Benchmark Studies. Cases and Problems. understanding the Marketing Mix – Product. Ghost Writing. Sponsorships. Frank B.PUBLIC RELATIONS AND CORPORATE IMAGE Course Code: Course Objective: The course is aimed at developing in students an understanding of Corporate Image and the tools of Public relations applicable in today’s business scenario. Corporate Image and PR. Content Analysis. Direct Marketing. Visual Corporate Identity. Campaign Examination. Corporate Image Building: A Marketing Exercise. Role and Scope of PR. PR Events. Media Writing. Public Relations. brochures. PR Smith with Jonathan Taylor • IMC. Philip Kotler • Integrated Marketing Communications. E-Marketing and Customer Service Module III: Corporate Image and Society Module IV: Public Relations Understanding Public Relations. Areas of PR research: Public Opinion Research. PR as part of Marketing Communications Module V: Exercising PR In-house PR. introduction to the tools used for marketing communication – Advertising. Crisis Management in Public Relations Module VI: PR Publications In-house Journals. Promotion Module II: Marketing Communications Role in Corporate Image Building. Place. Kalupa References: • Marketing Management. Module VII: Research in Public Relations Building Information Resources. Price. PR Agencies. Modes of PR and Media Handling. BBAPB 30601 Credit Units: 03 Course Contents: Module I: Corporate image Understanding Corporate Image. Exhibitions. Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • Public Relations: Principles. Media Tracking. Cambridge New International Business English. BBABS 30601 Credit Units: 01 Course Contents: Module I: Business/Technical Language Development Advanced Grammar: Syntax. Raman – Prakash. Rodgers. Jones/Alexander. Culture and Context Entertainment and Communication Informal business/ Technical Communication Module III: Business Communication Reading Business/ Technical press Listening to Business/ Technical reports (TV. Cambridge .COMMUNICATION SKILLS . Cambridge Working in English. Tenses. Oxford Business Communications.IV Course Code: Course Objective: To enhance the skills needed to work in an English-speaking global business environment. Voices Advanced Vocabulary skills: Jargons. Jones. Terminology. radio) Researching for Business /Technology Module IV: Presentations Planning and getting started Design and layout of presentation Information Packaging Making the Presentation Examination Scheme: Component s Weightage (%) CT1 CT2 CAF V GD GP 20 20 25 10 10 10 CAF – Communication Assessment File GD – Group Discussion GP – Group Presentation Text & References: • • • • • Business Vocabulary in Use: Advanced Mascull. Colloquialism Individualised pronunciation practice Module II: Social Communication Building relationships through Communication Communication. Cambridge Business Communication. BEHAVIOURAL SCIENCE . D. symptoms and consequences. Pressure – environment fit model of stress. Coping with Stress in a Changing World: Second edition Pestonjee. Udai.M.. Response-oriented approach. and work performance. Module III: Causes and symptoms of stress Personal Organizational Environmental Module IV: Consequences of stress Effect on behaviour and personality Effect of stress on performance Individual and Organizational consequences with special focus on health Module V: Strategies for stress management Importance of stress management Healthy and Unhealthy strategies Peer group and social support Happiness and well-being Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioural change as a result of training Exit Level Rating by Self and Observer Text & References: • • • • Blonna. health. Stress and Coping: The Indian Experience Clegg. BBABS 30602 Credit Units: 01 Course Contents: Module I: Stress Meaning & Nature Characteristics Types of stress Module II: Stages and Models of Stress Stages of stress The physiology of stress Stimulus-oriented approach. Richard.VI (STRESS AND COPING STRATEGIES) Course Code: Course Objective: To develop an understanding the concept of stress its causes. Brian. Pareek. Studies in Stress And its Management Pestonjee. To develop an understanding the consequences of the stress on one’s wellness.M. The transactional and interactional model. Agarwal Rita. Instant Stress Management – Bring calm to your life now . D. . chapter wise and therefore should reflect the aims and objectives of your dissertation. The timetable should include writing of the dissertation and regular meetings with your dissertation guide. the dissertation plan generally provides a revision point in the development of your dissertation report in order to allow appropriate changes in the scope and even direction of your work as it progresses. the plan encourages you to come to terms with the reading. It is important to distinguish here between ‘dissertation topic’ and ‘dissertation title’. You will need to ensure that your dissertation is related to your field of specialisation. Few restrictions are placed on the choice of the topic. having an educational value at a level commensurate with the award of your degree The dissertation can be defined as a scholarly inquiry into a problem or issues. clearly focused so as to facilitate an in-depth approach. subject to the availability of adequate sources of information and to your own knowledge. • Drawing up initial dissertation outlines considering the aims and objectives of the dissertation. involving a systematic approach to gathering and analysis of information / data. leading to production of a structured report. The topic is the specific area that you wish to investigate. Essentially. related to one or more of the subjects or areas of study within the core program and specialisation stream. There are several reasons for having a dissertation plan • It provides a focus to your thoughts. of value and interest to you and your personal and professional development. Workout various stages of dissertation • Devising a timetable to ensure that all stages of dissertation are completed in time. including those discarded. with plenty of time left for changes.DISSERTATION Course Code: BBADI 30660 The Aims of the Dissertation The aim of the dissertation is to provide you with an opportunity to further your intellectual and personal development in your chosen field by undertaking a significant practical unit of activity. thinking and writing in a systematic and integrated way. • In many ways. at an early stage of your work. defined broadly. • Establishing the precise focus of your study by deciding on the aims and objectives of the dissertation. The title may not be decided until the dissertation has been written so as to reflect its content properly. The dissertation plan or outline It is recommended that you should have a dissertation plan to guide you right from the outset. and perhaps. the dissertation plan is an outline of what you intend to do. Keeping records This includes the following: • Making a note of everything you read. • Finally. you have been thinking of a topic for some time. . Normally we would expect it to be: relevant to business. Planning your dissertation This will entail following: • Selecting a topic for investigation. Credit Units: 09 The Dissertation Topic It is usual to give you some discretion in the choice of topic for the dissertation and the approach to be adopted. • It provides your faculty-guide with an opportunity. Consider very carefully what is worth investigating and its feasibility. • The writing of a plan is the first formal stage of the writing process. and therefore helps build up your confidence. Deciding this is often the most difficult part of the dissertation process. to make constructive comments and help guide the direction of your research. or formulating questions to be investigated. a discussion of their implications. (You may consider starting a card index or database from the outset). Draper P and Pandyal K. the objectives of the dissertation. the following details are required e. New York. and conclusions. • Next is the ‘acknowledgements’. you should give any appendices. title. These should be cross . • Front page should provide title. date of publication. • The next page should be the table of appendices. the following details are required: Levi. Making an accurate note of all quotations at the time you read them. place of publication and publisher are included. the rationale for the dissertation. • Next to follow should be a synopsis or abstract of the dissertation (approximately 500 words) titled: Executive Summary. Vol18. For articles from journals.references with your text. among others. you should give a list of all the references you have used. do these constitute parts of a whole? Has the student developed an appropriate analytical framework for addressing the problem at hand. Nov. faculty guide will consider the following aspects: Has the student made a clear statement of the objective or objective(s). 3rd Ed. These should only include relevant statistical data or material that cannot be fitted into the above categories. Is this based on up-to-date developments in the topic area? Has the student collected information / data suitable to the frameworks? Are the techniques employed by the student to analyse the data / information appropriate and relevant? Has the student succeeded in drawing conclusion form the analysis? Do the conclusions relate well to the objectives of the project? Has the student been regular in his work? Layout of the written report. • After this concluding chapter. International Financial Management. M. No6. possibly with a suggestion of the direction of future research on the area. on a critical review of the previous relevant work relating to your major findings. Journal of Business Finance and Accounting.g. 1996 • Finally. Guidelines for the assessment of the dissertation While evaluating the dissertation. If there is more than one objective. graphs and tables giving titles and page references.• Ensuring that when recording sources. The number of chapters and their sequence will usually vary depending on. • Chapter I should be a general introduction. The limitations of the dissertation should also be hinted in this chapter. • Other chapters will constitute the body of the dissertation. pp 791-832. • Second page should be the table of contents giving page references for each chapter and section. 1991. • Make clear what is a direct a direct quotation and what is your paraphrase. For books. methodological issues and problems. giving the background to the dissertation. The Investment Trust Discount Revisited. author’s name and initials. the plan. Examination Scheme: Contents & Layout of the Report Conceptual Framework Objectives & Methodology Implications & Conclusions Viva/ Presentations Total 30 10 15 15 30 100 . author. 1996. Prentice Hall. Name of degree/diploma and the date of submission. Dissertation format All students must follow the following rules in submitting their dissertation. . Branding strategy over PLC. Module V: Managing Brands Reinforcing Brands. Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: Keller Kevin Lane. Cowley D. Standardization v/s customization. Module II: Brand Positioning and value Sources of brand equity. Celebrity endorsements. Integrated marketing communication. Internal branding. Evaluating opportunities of brand extension. Brand positioning: Brand value. Implications of brand building. Brand extension: Concept. Brands revitalization Managing brands internationally.BRAND MANAGEMENT Course Code: Course Objective: The objective of the course is to help the students understand and appreciate the theoretical concepts of brands. BBAMK 30601 Credit Units: 04 Course Contents: Module I: Introduction Meaning and importance of brands. Strategic Brand Management. Second Edition Understanding Brands. Concept of Brand Equity. To generate the ability to apply the concepts in real life. Building brand equity: Product strategy. Brands v/s products. Role of CRM in building brands. Advantages and disadvantages. Printice Hall. Kogan Page. Brand hierarchy. Measuring and Managing Brand Equity. Strategic Brand Management: Building. Challenges and opportunities of branding. Designing branding strategy. Brand management process. Concept of co-branding Module IV: Brand Performance and Branding strategies Brand value chain. Brand equity management system. pricing strategy. References: Jean Noel Kampferer. Second Edititon. advantages and disadvantages of global marketing. Module III: Brand Marketing Criteria for choosing Brand elements. Brand Building. Global Brand strategy. the methods and tools used. Tata McGraw Hill References: • Batra Rajeev. Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • Belch and Belch. Advertising and society.ADVERTISING AND SALES PROMOTION Course Code: Course Objective: The objective of the course is to familiarize students with advertising concepts and strategies. Fifth Edition. sales display and merchandising. Module II: Advertising Need. Concept of integrated marketing communication. Module VI: Sales Promotion Strategy Planning and designing sales promotion programme with specific reference to sales contest. Advertising Management. Latest trends in sales promotion. Rural advertising. Aaker. role of advertising in current market. Advertising copy design.Creative approaches. Approaches to advertising budgeting. Measuring advertising effectiveness. Advertising business in India. Advertising appeals and themes. trade and sales force levels. Public relations and Sales promotion. Sixth Edition. media planning and scheduling. Management of sales Promotion at the consumer.The DAGMAR Approach. Copy layout. Module V: Sales Promotion Need. Enabling them to develop advertising strategies and plans and to develop the judgment parameters required in product management. David A and Myere John G. Module IV: Advertising Media and Agencies Types of media. Components of promotion mix viz Advertising Publicity. to evaluate advertising. advertising and society. Advertising budgets. Advertising and Promotion. scope objectives and importance of advertising.latest trends in advertisements different types of advertisements. Classification of advertisement copies-Essentials of a good copy Ethics in advertising. Pearson Education • Advertising Management – Chunawalla . BBAMK 30602 Credit Units: 04 Course Contents: Module I: Introduction Role of Promotion in Marketing Mix. Strengths and Weaknesses of Advertising as a Promotion Tool. Personal selling. trade in discount coupons etc. Advertising in international perspective. Message strategies and tactics. Strengths and weaknesses of Sales Promotion. scope objectives and importance of sales promotion. Legal and ethical aspects of advertising. Copywriting and testing. Module III: Advertising Campaign Planning Setting advertising goals and objectives. . Ninth Edition. multichannel retailing.RETAIL MANAGEMENT Course Code: Course Objective: Keeping in view the growth of retail industry. Retailing Management. GAP model for improving service. allocating merchandise to stores meeting vendors and establishing strategic relations with them. Module II: Consumer Behavior in Retailing Consumer Behavior in retailing . developing an assortment plan. Retail management process. generational cohorts. Swapna Pradhan. Relevance. Recruitment. the course has been designed to familiarize students with the basics of retail industry and give them an overview about rural marketing practices. • Retail Marketing Management. Pearson Education. branding strategies for retail (e. Compensation and Control of store employees. . Planning Merchandise – organizing buying process. Importance and the Emerging Scenario of Rural markets. Raut Siddhartha. Fifth edition .. retail competition theories. Choosing store location. Module V: Store management & visual merchandising Store layout & space planning. Customer evaluation of service quality. • Barry Berman & Joel R. market segmentation for retailing. Strategic retail planning process. Types of buying decision. Concept of merchandise management. Customer Loyalty Programme. motivation. Major problem areas in rural retailing. lifestyle changes. BBAMK 30603 Credit Units: 04 Course Contents: Module I: Introduction Nature.g. visual merchandising. Retail Management. Module III: Retail Marketing Strategy& Customer Service Types of retailers. Buying decision process in retailing. Retail strategy concept & its elements. Social and sustainability aspects of rural retailing. Module IV: Merchandise management Retail Information system & supply chain management. 2006. David Gilbert. Retail Pricing. The Rural Marketing Book. Retail Environment. Strategies for Rural Retailing. Biztantra. Examination Scheme: Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE-1 60 Text & References: Text: • • Levy & Weitz . Advantages through customer service. scope and importance of retailing. technology changes (ebusiness). Influence of changing environment on retailing viz demographic changes. 3rd edition Tata McGrawhill. References: • Retailing management. Evans. A Strategic Approach. selection. atmospherics. Training. Kashyap Pradeep. Tata McGraw Hill. private labels). global retailing growth strategies & international market entry strategies. Module VI: Rural Retailing Introduction to rural retailing. Retail Promotion tool. Currency swaps: Various types of swaps & features. currencies & futures. Determining LIBOR/MIBOR swap zero rates. A financial manager must understand how derivatives can be used to the advantage of the firm. Weather Derivatives.LIBOR. S . buyer. time value. and Commodity). speculation and arbitrage). futures options vs spot options . commodity futures. premium. etc. Module II: Forwards & Futures Forward contracts: Limitations of forward markets. Prentice . ATM. OTM & ITM. assumption application and criticism). introduction to types of derivatives. Participants in derivatives market (Hedgers. Introduction to Swaptions. Options positions(payoff graphs). pricing of futures contract . Module III: Options: Fundamentals Terminology . Options on stock Indices. Energy Derivatives. Types of Stock options. intrinsic value. Exotic options Module IV: Principles of trading & Hedging with Options Option Valuation: The BS-Merton Model (Solving for BS model. Swap basis. John C. writer. Interest rate swaps. A financial manager must understand how derivatives can be used to the advantage of the firm. settlement date. Trading strategies . MIBOR.Financial Derivatives Theory. Warrants & executive stock options.Hall. . Importance of derivatives as an investment option. Arbitrageurs). Module VI: Recent Developments New Derivative contracts including Credit Derivatives. Second Edition Prentice Hall of India References: • Gupta. Interest rate futures. India This course attempts to give an overview of the derivatives market with special reference to India. Futures terminology. An introduction to Derivatives will equip the students to understand the mechanics of this highly intriguing & innovative field of study .Option trading using bull and bear spreads (payoff graphs) Module V: Swaps Terminology:. Speculators. the Swiss Bank scam Examination Scheme: Components Weightage (%) P-1 10 C-1 5 CT-1 10 Attendance 5 EE1 70 Text & References: Text: • Hull. Underlying assets (Equity Bonds/loans. strike price.FINANCIAL DERIVATIVES Course Code: BBAFN 30601 Course Objective: This course attempts to give an overview of the derivatives market with special reference to India. An introduction to futures and options markets.L. Differences between forwards and futures. put. The Sumitomo corporation scandal. Evolution of Derivative markets in India.call. An introduction to Derivatives will equip the students to understand the mechanics of this highly intriguing & innovative field of study Credit Units: 04 Course Contents: Module I: Introduction to financial derivatives Introduction to derivative trading. Major Derivative mishaps in the world including The Barrings Bank disaster. Introduction to currency futures. Concepts and Problem 2005. expiry date. Role of derivatives in the economic meltdown of 2007 ..2008. Treasury bond futures. Index futures & Stock Futures (Hedging. Characteristics of derivatives. Foreign Currency. Eurodollar futures. credit and smart cards Securitization (SARFAECI Act. Enforcement and savings Module V: Trends in Banking Banking Innovations. mobile banking. • Bhole L. Rural Banking. An Indian perspective will be added but conceptually the Global frameworks will be used. Banking system and structure in India. Marketing of banking services. 1998. Financial Inclusion in India: Challenges. The students will be familiarized with institutions of today and developing an understanding why they are the way they are. 1999 McGraw Hill Publishing Company Limited. Universal Banking. Micro Finance as a tool of Financial inclusion: Evolution: Grameen Model..BANKING AND FINANCIAL INSTITUTIONS Course Code: Course Objective: The aim of the course is to orient the finance students to the change in the banking industry. References: • Cornett and Sauunders. Principles of Insurance. Financial Institutions and Markets. Banking and Financial Institutions and economic development. BBAFN 30602 Credit Units: 04 Course Contents: Module I: Introduction Money. Financial Institutions and Markets. Retail and Wholesale Banking. Fundamentals of Financial Institutions Management. Module V: Financial Inclusion Concept. Types of Insurance – Life Insurance and General Insurance Products including unit linked plans. ARC) Examination Scheme: Components P-1 C-1 5 CT-1 10 Attendance 5 EE1 70 Weightage (%) 10 Text & References: Text: Khan.Types of banks in operation and their functions. Regulatory Institutions RBI & SEBI.Internet banking. The financial industry much like the computer industry is changing rapidly. ATMs. NBFCsInternational Banking. Banking Technology . Process of Capital Formation.financing exporters and importers – Important ECGC Policies and guarantees governing export financing) Banking Operation: An overview Principles of Lending. Self Help groups. Structure. Role of Insurance companies in Industrial Financing. Growth and Innovations. Third Edition. Near Banks. 3rd Reprint. Principles of microfinance. critical issues & functional aspects. Tata McGraw Hill Publishing Company Limited. Module IV: Insurance Institutions Introduction to Insurance – Elements of Insurance Risk. Third Edition. Prudential Norms .M.V Bharati Second Edition. Asset Liability Management in Commercial Banks. Tata McGraw Hill Publishing Company Limited. Basle Committee Recommendations. Module II: Banking System & Operations. SPV. Banking Technology . The Indian Financial System Pearson Education .. and why they are changing is the core aim of the course. Cooperative Banking. • Patahak. 1999.. Study of Borrowers & Project Evaluation Criteria Module III: Banking Sector Reforms Provisions of Banking Regulation Act. debit. Bancassuranceconcepts.M. Role of Development Banks in Industrial Financing. Scope of Financial Inclusion in banking activities & financial services. Re-insurance.Narsimhan Committee Recommendations.ECS.institutional structures and delivery mechanisms. Progress in India. . Tax Planning relating to mergers and Amalgamation Module IV: Corporate Governance & Business Ethics Implementation of Corporate Governance. corporate restructuring & corporate governance BBAFN 30603 Credit Units: 04 Course Contents: Module I: Introduction Objectives of Corporate finance. M. Operating Synergy & Pure Diversification: Theory of mergers. YannLE Fur. Operations management perspective on Costs. Tata McGraw Hill. • Quiry.. Module V: Behavioural Finance Introduction and Expected Utility. Shareholder wealth maximization. Poison Pills. Ethical practices in market place. Antonio Salvi. Management Compensation & measurement of Performance Module II: Valuation Concepts Valuation Models. John Wiley and Sons . Costs and Benefits of Merger. P. Balanced scorecard and other methods/measures of financial performance.Turnaround Strategies. Ethics and finance. . EVA/MVA. Biases and Heuristics. Module III: Corporate restructuring Differential Efficiency & Financial Synergy: Theory of Mergers. Application of Valuation Model. References: • Ross. Strategic cost analysis (using activity based costing. Seventeenth Edition. A review of classical probability theory. Dallocohio. Eighth Edition. Agency Problems. Non-Expected Utility Preferences. Priciples of Corporate Finance. Seventh Edition. Westerfield and Jaffe. Beliefs. target costing and life cycle costing) and product pricing at Different stages of product’s life cycle Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • Brealey and Myers. corporate responsibility. Preferences and Anomalies in the Financial markets Module VI: Strategic Cost management Financial aspects of supply chain management. This course will be a step above Financial Management II where they will learn advanced topics related to behavioural finance.. Evaluation of Merger as a Capital Budgeting Decision.ADVANCED CORPORATE FINANCE Course Code: Course Objective: The basic objective of this course is to acquaint the students with the latest developments in the field of corporate finance. Tata McGraw Hill Publishing Company Limited. social audit and ethical investing. Health.Employees Provident Fund and pension fund scheme Calculation of contribution withdrawal of Provident Fund amount .Definition .Coverage of employee . Vikas Publishing House. • M. Lay off Retrenchment. Module IV: Laws Relating to Trade Union The Trade Union Act 1926.Concept of standing order .interpretation and enforcement of standing orders.Fixing of minimum wages. 1948.Definition . Fair wage and minimum wage.Approval licencing and registration of factories .Definition Applicability of the Act . The Employees State Insurance Act 1948 . New Delhi. Industrial Peace. BBAHR 30601 Credit Units: 04 Course Contents: Module I: Basic Concepts Industrial Relations.. 1947 . • P. 1952 and Employees family pension scheme . “Industrial Relations and Personnel Management”. C. The Employees Provident Fund and Miscellaneous Provisions Act. Statutory Definition . Chawla and K. Act.available surplus . Lucknow.allocable surplus. Malik. Bareja. conciliation and voluntary process for the settlement of industrial disputes .Scope and Coverage of the Act . Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • P L Malik. The Payment of Gratuity Act.Rules regarding workmen's compensation .Penalties for offence. Employment of women and young person Penalties and returns.Registration of TU Immoduley granted to Registered Trade Union .Calculation of bonus Rate of Payable bonus . Pylee and George Simon.Coverage of the organization and employees under the Act . 1948 . Handbook of Labour and Industrial Law Eastern Book Publication 9th Edition 2005 References: • R.Eligibility criteria .S.Notice by occupier.Instrument of economic coercion . 2001. Leave with wages.K.Scope and coverage of the Act .Strike & lock out. Kalyani Publishers.Penalties.power of the Govt. New Delhi. Garg. The Industrial Disputes Act. Eastern Book Co.definition . under ID Act .its certification process . Ludhiana. Transfer and closures . 1972 . Galgotia Publishing Co. Module V: Compensation and Insurance The workmen's compensation Act 1923 .Defense available to employer and employees. The Minimum Wages Act 1948 . 1936 .This will enable them to develop the right perspective of this delicate responsibility to deal with union constructively and to maintain industrial democracy.Rules for payment of wages and deductions from wage.C.19th edition reprinted 2006 • J.L. 1993.weekly holidays. Procedure for raising minimum wage .Contribution Benefit . and welfare measures .Applicability of Act .Definition .Concept of living wages.Y. The Maternity Benefit Act 1961.Discharge and Dismissal Managements prerogative during pendency of proceeding Module III: Laws Relating to Remuneration The Payment of Wages Act.Definition .And also to educate student with the important provisions under these laws . “Industrial Law”.Recognition of TU. The Payment of Bonus Act 1965 .Calculation of Gratuity Nomination..C.Persuasive.INDUSTRIAL RELATIONS AND LABOUR LAW Course Code: Course Objective: The objective of the course is to acquaint students with the origin and importance of Labour laws governing general functioning of employees in an organisation . 1995.Insurable workmen . . 1996.I. Industrial unrest and Industrial Discipline Module II: Laws Relating to Industry The factories Act.Definition .Modification . Module VI: Misc Acts The Industrial Employment (standing order) Act 1946 . “Industrial Law”. E. “Industrial Law”. New Delhi. “Industrial Relations and Labour Laws”. Vikas Publishing House. Reprinted 2006 .C. Himalaya.• P. Mumbai. “Essentials of Human Resource Management and Industrial Relations: Text. Shrivastava. • S. Subba Rao. 2000. Cases and Games”. 2000 Fourth revised Edition. advantages/disadvantages of Feedback. Experiences in 360 appraisals. Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • • T. Srivastava. Competency mapping & potential appraisal –case studies Module V: Performance Management in application Performance Management and development. Excel Books. New Delhi. It will develop an understanding of various Performance Appraisal tools and their applications and potential appraisal. methodology. Planning Performance & Role Clarity.PERFORMANCE MANAGEMENT SYSTEM Course Code: Course Objective: This course will help students understand the significance of appraisal for an organization and individuals. RSDQ Model.Hill Companies • Desimone. Rao. “Strategies for Performance Management”. Module II: Process of Performance Appraisal Measuring Performance Appraisal – Objectives & Indicators. and Criteria for success. live projects. McGraw. Jaico Publication Dinesh K. Further it will develop a right perspective in them towards managing and improving performance. BBAHR 30602 Credit Units: 04 Course Contents: Module I: Overview of Performance Management Employee Motivation & Needs (Vroom’s & Adam’s Theory of Motivation).V. References: • K Aswathappa. Performance Management and Pay. Methods of Appraisal – Contemporary & Modern methods. difference between performance appraisal and potential appraisal. Human Resource Development & Performance Appraisal. Performance Appraisal: The past & the future. Creating High Performance organization. Human Resource Development Thomson Learning . Module III: 360 degree Feedback Definition. Human Resource and Personnel Management. Accountability and Effectiveness. 2005. HR Scorecard. Module IV: Potential Appraisal Concept. Module VI: Emerging Concerns & Performance Management Appraisal for future – going beyond tangible performance. Performance Management and Appraisal. Performance feedback & counseling. 1988. Compensation in Organization.. Performance based Compensation Schemes. • William B. and Keith Davis “Human Resource Management”. • David D.COMPENSATION AND REWARD MANAGEMENT Course Code: Course Objective: The objective of this course is to familiarize students with the dynamics of wage and salary administration and current trends in India. Philosophy. Employee Reward. Houghton Mifflin Company. Basic systems Time wage. Compensation Surveys. London. Merit pay and Performance Appraisal. Irwin/McGraw-Hill 8th Ed. Importance. and Competency Mapping & Developing Performance Matrix. New Delhi. Developing Salary Structures Module III: Derivatives of Compensation Pay for Performance. “Human Resource Management”. Productivity Gain sharing plans. Wage payments and Total Salary Structure. Incentives. Crest Publishing • Michael Armstrong. Non .to – Company (CTC). Profit Sharing Plans. Decenzo and Stephen P. Gerhart (Jossey BASS) • Wendell L French. Zingheim. Goals Role of various parties – Employees. New Jersey: McGraw Hill. Measuring Cost.Financial and Financial incentives. Schuster. Piece wage. BBAHR 30603 Credit Units: 04 Course Contents: Module I: Introduction Overview of Compensation Management. (Jossey-Bass) • Sara Rynes. The New Pay. Definition. (1993) • Milkovich & Newman. Prentice Hall. “Human Resource Management”. References: • Frans Poets. (University Press) • P. Werther Jr. Module V: Employee Benefits Employee Benefits: Supplemented Pay benefits (pay for time not worked) insurance benefits. Introduction to ESOPs. 1994. The Art of HRD – Job Evaluation & Remuneration. Module IV: Incentive Plans Incentive Plans: individual and group incentive plans. The Art of HRD – Reward Management. 1994. . Wage and Salary Administration – Nature. Performance Criteria Choices. Robbins. Module VI: Current Trends Current Trends in Compensation and Reward Management Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • Garry Dressler. Flexible benefits and Benefit Surveys. Developing Competitive Compensation Programs. 3rd Edn. Helen Murlis. Linking Employee & Organization Performance. Volume7 1st Edition • Michael Armstrong. USA. Retirement benefits. Employers. Unions & Government and Legislations for compensation. Module II: Developing Compensation Programs Job Evaluation. Prentice Hall. Crest Publishing. Objectives. Performance based rewards. Employees’ service benefits. “Personnel / Human Resource Management”. Hay Plan. Compensation. OBJECT ORIENTED PROGRAMMING WITH JAVA Course Code: Course Objective: The objective of the course is to give knowledge of 5the Object Oriented approach to development of software using Java Language, It is expected that a student at the end of the course would attain a good conceptual understanding and logical approach of software development BBAIT 30601 Credit Units: 04 Course Contents: Module I: Basics of OOPS Object, Class, Abstraction & Encapsulation, Inheritance, Polymorphism Genesis and overview of Java The creation of Java, Java’s importance to the Internet, Lexical issues (White space, Identifiers, Literals, Comments, Separators, Keywords), The Java Class Libraries. Module II: Data types, variables and arrays Integer Data Type, Floating Data Type, Characters, Booleans, Literals, Variables, Type Conversion & Casting, Arrays & Strings Operators Arithmetic Operators, The Bitwise Operators, Relational Operators, Boolean Logical Operators, the Assignment Operator, the ? Operator. Module III: The Control Statements Selection Statements, Iteration Statements, Jump Statements Classes, Class Fundamentals, Declaration of Object, introducing Methods, Constructors, a Stack Class, Overloading Methods and Constructors, Argument Passing, Objects as Parameters, Returning Objects, introducing Final & understanding Static Module IV: Inheritance Inheritance Basics, Using Super, Multilevel Hierarchy, Method Overriding, Dynamic Method Dispatch, using Abstract Classes, Exception handling Fundamentals of Exception Handling, Exception Types, using Try and Catch, Throw and Throws, nested Try statements. Module V: I/O Applets I/O basics, Reading console inputs and outputs, The Print Writer Class, Applet fundamentals, the Transient and Volatile modifiers, native methods and their problems. The Java Libraries String Handling, Exploring Java.lang, the collections framework with java.util, managing Input/ Output by exploring java.io. Module VI: The Applet Class Applet architecture, an applet skeleton, Applet display methods, passing parameters to Applets, Applet context and show Document. Networking Java and the net, InetAddress, TCP/IP Client and Server Socket, URL Connections. Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • Herbert Schildt: The Complete Reference – Java 2, Fourth Edition. Tata McGraw-Hill. References: • C. Thomas Wu - An introduction to Object Oriented Programming with Java 2nd Edition. Tata McGraw Hill • Cay S. Horstmann, Gary Cornell – Core Java. Pearson Education Asia • Deitel & Deitel – Java, How to Program, 3rd Edition. Pearson Education Asia DATA COMMUNICATION AND NETWORK Course Code: Course Objective: The objective of the course is to give knowledge of the Object Oriented approach to development of software using C++ Language. It is expected that a student at the end of the course would attain a good conceptual understanding and logical approach of software development. BBAIT 30602 Credit Units: 04 Course Contents: Module I: Introduction Introduction to Computer Networking, Computing Models and Network development. Required Network Elements, Networking Services, Common Networking Services File Service, Print Services, Message services, Application Services, Database services Centralized versus Distributed Network Services. Module II: Transmission Media Transmission Media, Introduction to Transmission Media, Common Computer Network Transmission Media, Public and Private Network, Transmission Media Connections Introducing Transmission Media Connections, Networking Connectivity Hardware. Module III: Networking Protocol and Models Networking Protocol and Models, Need of Rules, Moving from Rules to Models, OSI Model, Leading Protocol Stack for Computer Networking, Internet protocol, Transmission Control Protocol. Module IV: LAN terminology & Components LAN terminology & Components, LAN architecture, protocols and Addressing, Ethernet LANs, Token Ring & FDDI, LAN Networking Devices, Common approaches to LAN Management, Concept of N/w Design. Introduction to WAN: Private& Public, VPN: How it works, VPN security, Technologies. Module V: Overview of ATM Technology Overview of ATM Technology, VoIP, Frame Relay, Gigabit Ehernet, Wireless Communications Convergence of Telecom, IT & Management, Telecommunication as a strategic weapon-some, Satellite communication, VSAT. Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • • References: • Computer Networks & Internets, D.E. Comer Data & Computer Communications, William Stallings Introduction to Networking, Barry Nance Computer Communication Networks, A. Shanmugam and S. Rajeev Computer Networks, Tanenbaum • • return values. RDO architectures. Universal data access architecture. moving through a recordset.WEB DATABASE PROGRAMMING WITH ASP Course Code: Course Objective: The objective of the course is to capacitate students to build and deploy dynamic web applications that interact with a powerful database. ADO. Message Box. Accessing objects. the application object collections and methods. Installing IIS. VB Scripting. connection with ODBC. QueryString collection & Server variables. using stored procedure with parameters. using ADO connection and SQL statements. Understanding request and response objects. Examination Scheme: Components Weightage (%) CT 10 HA 5 C 5 V 5 A 5 EE 70 Text & References: Text: • Joline Morrison. The ADO command object Creating a command object. Program control statements. Module V: ADO Recordset Object Creating and opening a recordset object. Sub-procedures. understanding variables Integerating Script with HTML.Thomson • Keith Morneau. Second Edition . and Dynamic HTML. Functions. Hardware requirement. Mike Morrison: Database Driven Web Sites. Converting variable types. References: • Bhanu Pratap: Understanding Active Server Pages – Cyber Tech Publication • Patrick Carey: New Perspective on HTML. using a stored procedure. The Get String method. IIS service features. Third Edition . Requesting information from forms. Events. client side scripting and relational databases. Searching for records. Bookmarks. Methods. Session and Application Objects The Session Object and collection of Session Object. the students will be able to set up their own personal dynamic web site using a Microsoft web server to illustrate web site creation and administration principles. connecting with OLE DB. Using built in functions and statements. Client side and server side scripting. response object methods and properties. ASP connection with IIS. Built in objects. using ADO recordset. Creating DSN. Module IV: The ADO connect Object Data Access components. At the end of the course. Operators. Using session and application objects. The ADO connection object. Comprehensive. Jill Batistick: Active Server Pages – Thomson . The fields collection. Methods. OLE DB and ODBC. cookies. Error Handling ASP Error Handling. output parameters and the command object. The curriculum will make the students learn real world context. Classes. Modifying Records. Module II: Understanding VB Script Language Scripting. Creating and opening connection object. Installing personal web server. Module III Understanding Procedures and Classes Understanding procedures. BBAIT 30603 Credit Units: 04 Course Contents: Module I: ASP Fundamentals Software requirements. Filtering Recordsets. properties and events. The modules provide background on subjects such as HTML.Thomson. ASP response object. The ASP request object. XHTML. DAO.