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HomeAdvertisingMedia PrintTVRadioiZoneOOHMarketing Mktg.NewsBrandSpeakMeasurment & Analysis Television TelepediaRadio RAM BeatsFeatures/Inverview Content is KingDialogueGenNextGuest ColumnPR SpeakView PointWomen IconMovements PeopleAccount 2011201020092008Events Face2Face 2010 Festive of MediaIDMAIPL3PR AwardsIPRCCSIRSQ1MQINBAPitch Brand SurveyRadio Awards FP AwardsOOH RewindIRSQ3 RadioDQMedia Hr SubmitConclaveIPRCCAFP SummitIRSQ3IRSQ4 2011 YMSIPRCCAMAOIDMAIPRCCCIDMA2011FICCI FRAMES 2010200920082007200620052004Cannes Lions 201020092008200720062005Goa Fest 2011201020092008UpComing Events IPRCCAIPRCCCesourceJobs Subscribe Last 30 Days' News e4m on your Mobile - www.exchange4media.mobi Aug 02, 2011 Our Group Publications Franchise Plus Impact Pitch Realty Plus Search Access Archives Dialogue People Movement Movement across Industry Specials Editorial & Poll Results Industry Omnibus New Business Wins Nov. 2008: Collated by R3 Report a problem Email this page BRAND YATRA Brand Yatra: The Officer s Choice Journey about making the Right choice ABD flagship brand, Officer's Choice, is the 2nd largest hisky segment in India. The brand is now positioned with andar ka officer . The new campaign enumerates the needs on man, to constantly do well and make the right choices looks into the journey so far more... brand in the prestige w a baseline Jagaiye apne and aspirations of a comm in life. exchange4media 'Jagaiye apne andar ka officer'- Officer's Choice- the journey Brand Yatra: Maruti Suzuki still rocks on with A-Star Brand Yatra: Driving the Chevy into consumers hearts Brand Yatra: Harvest Gold no bakwas, just bread Frankly, it s (the cola wars) not about attacking each other but just about keeping the cola industry alive. And consumers really wait for the battle. It s not like they swing their choices, but they do enjoy the colas slug it out. And for sure, we haven t become quiet, in fact, we are speaking more. Punita Lal , Executive Director, Marketing, PepsiCo India An Economics graduate from St Stephens and a post-graduate from IIM Calcutta, Pu nita Lal opted for advertising to kickstart her career in the corporate world wi th Lintas. She then moved on to J Walter Thompson, India where she worked as Acc ount Director for Pepsi. Little did she know at that point of time that she woul d one day shift to the client s side to become Executive Director - Marketing, Pep siCo India. From being an Account Director for Pepsi, Punita went on to becoming the Account Director for Unilever s dental business before becoming the Vice-President and Un it Head, Mumbai, for the company. She then joined Coca-Cola in Hong Kong as its Brand Director for Greater China. She functioned as the company s Deputy Regional Manager and Marketing Director for Hong Kong, Macau and Mongolia before shifting to her current position with PepsiCo India. In conversation with Apeksha Gupta, Punita gives quite a few insights into Pepsi , Indian youth s beloved cola brand. Q. Introduce Pepsi A. Pepsi is clearly the cola choice of the youth. You say cola and it is Pepsi t There is a bit of an underplay of us laughing at ourselves. we are speaking more. even though it wasn t the first cola brand here . The idea is to look for catch phrases that the youth would catch on to and then make it part of their lives. but we have done this whole-heartedly and that s the DNA of this brand. there are other fa cets of the brand that you need to communicate. As a brand grows and acquires stature. Even if you take the Oye Bubbly campai gn even though it has been successful. but the youth of today really like and appreciate this. I hope not! Frankly. We are clearly the largest. ThumsUp is a significant cola brand. We have had stages where we have been more irreverent and stages when we have been less irreverent. Q. but that is true only for speci fic pockets of the country. It has always spoken to the youth consistently. Pepsi raised the salience of colas here and is called the Definitive Cola brand. Bubbly was also intended to be likewise. but they do enjoy the colas slug it out. Pepsi is a pan national brand. What would . it s different ads talking to different audiences. Q. And consumers really wait for the battle. Yeh pyaas hai badi or now Bubbly . It is not easy. Pepsi was the one that defined the cola market in India. The international camp aign is not pan India. Just the Don t take me too ser iously attitude is what ticks the young consumers and we laugh with the young. the unique quality of t he brand is the ability to laugh at itself. How does Pepsi. battle its space in a triple cola-brand market? A. Pepsi stands for irreverence globally. it s not about attacking each other but just about keeping the cola industry alive. What are you hoping to achieve by this? A. So when these guys see the ad. but they identify more since these guys are the on es who would know who David Beckham is.hat is the top of mind recall. It is really trying to stratify the cons umer and saying Different strokes for different folks . Be it Yeh dil maange more . Not th at they don t relate to Bubbly. there was a slight lull in Pepsi s communication. in fact. There is no battle at all. Yehi hai right choice baby . It s not like they swing their choices. and that is a position we have never vacated. the intent is to make these youth slogans. It runs on niche channels where the skew of your audience s is more SEC A1+. Before Toss ka Boss . Do we see the irreverence diluting in India in any way? A. Well. What was the intent behind Oye Bubbly ? Was it an answer to Thanda matlab ? A. However. Pepsi has been lucky. i t keeps us on our toes constantly to talk to the youth in a new way every time. Q. being magical to you . You are running the Beckham international ad parallelly. While yes. singlemindedly a nd innovatively. but we have also worked har d to get there. they relate to it more. capturing you. a single cola brand. Q. Pepsi has had so many lines that have become consumer currency. we haven t become quiet. at the end of the day we laugh when we sa y it is nothing but a bubbly liquid that is entrancing you. Are the Cola Wars over? A. Q. And for sure. Q. then it was only Rs 5 that was the story. Q. The pesticide issue and the Rs 5 strategy took away the attention from the core communication strategy that the brand has been built around. but into a difference space. but we also hit lucky. liked it but don t keep whipping it around is the mi nd set today. Indian consumers love music and they are very music oriented. which led to consumption being affected in a big way and perceptions ma rred to a large extent. during the peak four months. Also. Your take on in-out strategies for your brands. we had the Khufiya promotion in Febr uary. what was really positive was that the value turnover we achieved this year was significantly up. There were a couple of things in the industry that this can be attributed to. That is why we have come up with the second Bubbly that t akes the Oye Bubbly route. One was the pesticid e issue. our attempt ever y time is to dampen seasonality. Q. we didn t expect to hav e the brisk levels that we did with the Rs 5 strategy. There were two big changes that we saw prior to summers. we had Pepsi Blue. From a cool grind. So net out. we are positive. Today s consumer is a flirtatious consumer. so that we know what can be made p ermanent in the longer run. There was a lot of ba lancing out that needed to be done. So you really had to wait for the effect of these to die down because then. It is looking for an increasing lev el of fun and variety. We had the Mirinda Batberry to coincide with the release of the latest Batman movie. It was very int entional to come up with a hit jingle. we ha ve taken it to a hip clubby setting with Kareena leading it. The idea was to boost consumption and kickstart into the season as summers set in. We do manage to get our fair amount of vol umes. Earlier. Similarly. While summers are hectic for cola companies. then the consumer gets jaded. which was event based and we had taken it out after that. Also. the Rs 5 strategy meant that colas were much more affordable and so one played against the other in a sense. Q. almost 60 per cent. which is again off-season. India is a highly seasonal market. and with that in mind. There were just too many of mixed mes sages going around at that point of time and both consumers and us had to wait f or that to wear out. For example. sort of a test market at times. we might look at doing a promotion during September-October. However. Q. this year. what are the off-seasons like? A. but buzzing with festivals. if Rs 5 was the story.you attribute this to? A. The clear lime drink category is all about refreshme nt and 7Up Ice... With Bubbly. when it still quite cold in North India. So how did the summers fare for Pepsi this year? A. He has tried it. However. This also received tremendous response. has the jingle magic been brought back consciously? A. sometimes this is just to check what the consumer response w ould be like. the in-out variant. Interact with Punita Lal on Brand Speak . We wanted a rockin g track and we got it. If you keep things around for too long. A. was to tell the consumer that we constantly bring him new exciting stuff. Archives Challenges are always there. where they have successfully competed with major int ernational brands. HSIL Ltd . Its products have been very well receive d in international markets. we have never got that kind of a response for our campaigns. This in turn has helped us in building trust in our cu stomers and we hope to build on this and develop long term partnership with our customers.Shefali Chhachhi. Ramakrishnan . trust and superior quality. Avon Lady has created an identity for herself and for other women. to be acclaimed as an international br and. it is su rely one of the best ways to reach out to our prospects. we are getting calls at our call center asking about the life Insurance Week . Marketing. Director.Hemant Singh . Jaquar has its presence today from the United Kingdom and the Middle East t o Africa and the Far East besides Asia. We also follow very transparent processes.Devapriya Khanna . Jaquar . Avon has worked towards improving the lives of women around the world.Rajesh Mehra .4/11/2011 The company s focus is very clearly set on globalisation. Avon pioneered the concept of the unique earning opportunity through revo lutionary direct selling business model. Our whole perspective. . We have to have that kind of passion for our brands because every bo ttle that we sell leads to increase in our market share. Jaquar aims to establis h itself firmly in the world s top markets. Over the decades. . not only because of competitors in the market. This has resulted in financial independ ence and personal empowerment of women. While thi s may not account for advertising in the traditional sense of the word. Café Coffee Day . In fact. where we own our custo mers through their entire life-cycle and manage all their services and claims re quests in-house.K. but also because the taste of consumers changes every day. Marketing. Director. President. Carlsberg India .2/3/2011 If you want people to notice what you say. it has to be done slightly on the edg e. As we keep saying. . I think we have been sensitive to that and I think w e are talking to a much more mature and media savvy audience. .5/18/2011 Our biggest form of advertising is the café itself. So you need to understan d this market phenomenon and be prepared to take this on.V Krishnamurthy.Marketing. Managing Director. is not that he is ruined or he is destroyed. .2/21/2011 Every bottle counts is what Carlsberg believes in and that is what I personally te ll my team. than we were 5 yea rs back. The fact that it is edgy implies the fact that people are noticing it. it s a ment al trauma and not physical. the visibility we have is not easily measurable. . we should be amongst the top players for sure and enj oying a healthy market share.3/24/2011 For 125 Years. profitability and mind share. Max Bupa . Director & Promoter. Avon India . each of our 1070 stores is a marketing tool. Marketing. ensuring that our cu stomers are aware of what they are covered for and how they can avail of their h ealth insurance benefits. By being present in all the high streets and t he significant malls. In next five years. The objective of the r ebranding was basically to relate it to the younger consumer without sacrificing the key values which our brand has in terms of reliability. . GM .6/30/2011 Max and Bupa have developed products and service models. holds the pivotal position of setting the strategic direct . the potential for leisure riding is endless. We are also looking at India as a centre for excellence. we are also looking at developing our consul ting offerings further and also in establishing a core group that focuses on pro ject financing and public private partnerships... MD. . On the contrary.Harkirat Singh .Sanjay Tripathi . rather than play it.9/3/2010 Sugato Banerji Profile: Mr.9/16/2010 The competitive advantage emanating from the trust and strength of the brand ins ulates brands like SBI Life from a slow down. We want to establish ourselves as firmly in our core areas of strengt h in our chosen markets and industries.Woodland plans to leverage this association more strongly to further strengt hen the brand by changing over its entire range of shoes and apparel to quality eco-friendly products made with materials and chemicals that don t harm the nature . The industry is already very competitive with 23 players and in the new challenging scenario. it will never be against the environment but rather in consonance with i t. Future Generali . companies that can strike the balance between creating value for the customers and the shareho lder capital will sustain and achieve the break even mark. IDBI Federal Life Insurance . Vice President and Head. Brand and Corporate Communicatio ns.is the best. not only in the life insu rance and but also perhaps in entire financial services industry.. Harley-Davidson India .Ravdeep Singh . Mazars .Chandramohan Mehra .Abraham Alapatt . . Whatever we do.The inte nt is to make eco-friendliness the brand recall.1/22/2011 We have always been an outdoor brand and very much in tune with nature. .. Whether one looks to the north to ride into the mountain ranges. International Marketing and Communications Director. The ratio of our awareness scores v/s advertising investment ..Muriel Bachelier . . We are a co mmunity that likes to watch sport.11/17/2010 The motorcycle market in India is like no other with millions of young riders cr aving relevant global experiences. Marketing Director. Chief Marketing Officer of DTH at B harti Airtel Limited. . . by making the manufacturing process less harmful to the environment. south on the endless coastal roads.SBI Life Insurance Co.Nageswara Rao .. CEO. Ltd .Brand. In the near terms. customers find gr eater comfort and reliability with such brands. Head . Primarily due to leveraging of SBI strong brand equity. I would expect consolidation and productivity bein g far more important than break-neck growth. Planet Sports . market associat ed with whatever can be used as a lifestyle product is large. However.10/11/2010 India is the fastest growing market within the group and we are investing a lot in India. our branding initiatives have the best capital-efficien cy in the industry. to the we st in to the deserts or even East through the greenery we have a bike for every terrain.. and business performance v/s ad spends. Sugato Banerji.10/27/2010 We are more sitting at home people than actively pursuing a sport type. Woodland India .11/27/2010 Life Insurance is a long term business and thus long term sustainable profitabil ity is the key. In the coming years. and with vast highways and variations in terr ain. MD and CEO. 5/25/2010 Our brand mantra is to be the best airline with great services. a good mix of below the line initiatives and word o f mouth is what we focus on. Bharti Airtel Limited . Previously.Marketing.Yogesh Bellani . We will expand our product lines base d on this in the future. .8/9/2010 Our marketing strategy is all about understanding Indian consumer needs and off ering them the best value for their money. Del Monte Foods Business. marketing positioning and customer relationships of its DTH Services. advertising and marketing across sever al product categories. he held the position of Director. Del Monte is synonymous with taste and quality. He co mes with 20 years of experience in sales.Hina Nagarajan . To differentiate ourselves from the competitors. Senior VP . . Airtel digital TV the DTH service from Bharti Airtel is one of the leading natio nal level DTH service in the country which offers its customers MPEG 4 with DVBS 2 currently the most advanced digital broadcasting technologies available in th e world after HD broadcasting.ion.Antony Jacob . Mary Kay Cosmetics . Chief Marketing Officer DTH. Prep aid and Money Transfer and Business Development. Our goal is to induce top of mind recall and ensure that our brand communications underline dif ferentiators beyond just the price-points. we make sure tha t we offer innovative products and a never before product experience in each of th e four product categories that we operate in.Let s Uncomplicate . always consciou s of the needs of our customers. Debit. SpiceJet Ltd . Our new tagline Get mor e when you fly very effectively highlights our service objective.Sugato Banerji . Health insurance is not yet seen as the ideal vehic le to finance healthcare expenditure. user-friendly and hassle-free health insurance company that will consistently tackle the general concerns faced by people when it comes to health care and health insurance. Country Manager. This philosophy is reflected in the bouquet of services that we offer in addition to affordable pricing.Anish Srikrishna .4/19/2010 . Apollo Munich Health Insurance . . It is our belief and our journey. We also periodically launch exciting campaigns to conne ct with our consumers The consumers also interact with our brand through some inn ovative and exciting tools like the Mary Kay Kissologist and the Mary Kay Virtua l Makeover on our website So. We want to showcase Apollo Munich as a str aight-forward. This is further enhanced with some advertising and PR. . Business Head. we create products that are in accordance with consumer taste an d preferences.7/14/2010 Our approach to health insurance lies in our positioning . CEO. FieldFresh Foods Pvt Ltd .6/28/2010 Brand Del Monte has 118 years of heritage and is a globally renowned food and b everage brand. Being devoted to consumer needs. . South Asia at Visa prior to that he worked in Standard Chartered Bank. loyalty programmes. an accurate media vehicle not only helps us connect to a specific group of audience. . We are not compromising on our belo w-the-line (BTL) activities. While one c an look at rationalising spends. Aegon Religare Life Insu rance . The market offers extensive opportunities for domestic and international players. . . Retailing is a high cost business.Pradeep Pandey . it remains the same as last year but our above-the- . while an impressive creative helps us bridge this gap. This c ould be in any form. which helps them re ach the same audience.Shankar Suryanarayan . Linc Pen & Plastics Ltd .Shankar Shinde .3/2/2010 International brands having the fire power are going with high decibel advertis ing largely product or promo centric. My personal view is that there will be consolidation in the industry and onl y strong players with good international experience and financial clout will sur vive. a key point to note is that in the current scenario. there is monies involved in advertising and to engage consumer 36 weeks a year. Given all these strong fundamentals. be it promotions. To create a higher involvement among the consumers while purchasing a pen.7/8/2009 Advertising was hit by recession badly. one should not switch off the engine as it will become more difficult to revive it when the economy picks up. A brand can get good deals from most media houses.Marketing. etc. it is imperativ e that the major players strive to create perceptual brand differentiation among the potential target group. and understanding by the target audience.10/1/2009 The challenge for any new brand is to establish itself in a cluttered environme nt and amongst brands that are well entrenched in the consumer s mind. because apart from high rentals. Kaati Zone . Landmark Group . Also. the Indian body odor market is likely to continue growing at a pace far faster than most o ther markets. . viewers hip. . a brand can demand a greater bang for its buck. relevance. Hence. We view the competition s communication as a n effort that will grow the market in India for the Quick Service Restaurant cat egory. a strategic approach to marketing is required rather than a calenda r led marketing. Chief Marketing Officer.In an industry characterised by a low level of differentiation. but also helps us in identifying the gap between the present lifest yle and the aspirational life space of the target audience.Deepak Jalan . India remains one of the fas test growing personal care markets globally. Zodhita Inc . In designing a communi cation. HDFC Standard Life Insuranc e . Despite the global economic downturn. it is essential for pen companies to advertise the PODs (USP) of the product and the brand overall. Country Head. Executive VP & Head . We have cut down our advertising budget from Rs 100 crore last year to Rs 50 crore. . discerning and aware of high -quality personal care products. Director . Founder & CEO.Sanjay Tripathy . consumer convenience. Managing Director. growing at 13 per cent per annum an d valued at $6.Kiran Nadkarni .1/6/2010 The Indian consumer is increasingly more affluent.Branding & Communication.3 billion.8/20/2009 There will be more players in future and the share of organised retail will go up.11/24/2009 The success of a communication campaign is gauged by its accessibility. but at a lesser cost. the challenge is much higher as co mpared to the older age groups. There is absolutely no reason for them to com e back to Fastrack tomorrow if they have bought a watch today. Loyalty can t be forced.Arun Mehra . The merchandise offer and the brand experience are then tailored to s uite the specific aspirational needs of this TG. Websites have to build social interaction among its users. be it from the product or pricing p oint of view. President.1/5/2009 The difference between our India operations and operations abroad is that in In dia it is largely led by exclusive stores. while internationally we do it throug h distributors who understand the local market. She stands for innate confidence. ITC Ltd . and if something else has caught their fancy. Hidesign . CEO-Personal Care Products. . print and outdoor there is some activity but we have completely cut down television. We aim to offer products that satisfy all these needs. . There is regional competition. there is no re ason for youth to come back to the brand. We have invested substantially in India and view the country as one of th . Chief Marketing Officer. We have spent almost Rs 1 crore in the online medium. It is true that the whi le many foreign brands are entering Indian. avatars. We have seen double digit growth and we expect this trend to continue this year as well. Marketing Head.Vijay K Misra . CEO. Fastrack & New Brands . Senior Vice President. but an environment has to be built for users where they feel attached to the sy stem. There is so much of pressure on that pocket money b e it tech product or fashion accessory as the market is flooded with those.6/10/2009 Gaming is one of the stickiest mediums available today for users. Today.Dilip Kapur .9/15/2008 We feel that today the middle class has truly emerged in India. It is difficult to manage intern ational stores sitting here in India.Alok Bharadwaj . Unle ss each brand is reinventing product or communication constantly. This makes it unique and releva nt to the TG in focus and relevant for the ones outside. and i s extremely aware of all beauty products available to her today. Zapak Digital Entertainment Ltd . . .Sandeep Kaul .line (ATL) activities have been impacted.Simeran Bhasin . but no national competit ors. . one has to focus on a clearly defined target consumer and be loy al to her. t eam building. We are sure that we will ac hieve our targets by growing at a pace far more accelerated than ever before. challenges and tournaments are important.4/22/2 009 It s very difficult to create and maintain loyalty as loyalty in our target audie nce is a very different construct. gifting under loyalty programme. The Indian leather goods market is still h ugely unorganised. There are a number of individual shops selling products made by individual craftsmen. the ever discerning consumer has very specif ic product requirements.9/24/2008 To be a brand. So. which helps them to make friends a nd thus forces them to come back and consume its content. W . The Indian woma n is ready to take on challenges and be independent. Canon India . . She stops at no thing to look and feel good.10/14/2008 The 21st century Indian woman is one who is radically different from the genera tion that preceded her. their merchandise and concept is not tailored to the needs of the Indian market. so features like virtual gratification. style and taste. 10/8/2007 . . you manage in f ragments. There is mass interest in cricket. .8/18/2008 Cricket will always remain at the top because in India. we are exposed to the g ame from childhood. Ford India .Venkatesh Kini . As consultants. This is something that is borne out by the feedback we get from practically anyone who experiences the magic of Baskin Robbins.Sandip Somany . He is looking to spend quality time with his family. Baskin Robbins . Managing Director. Oriflame India . VP-Marketing. At Mary Kay. Hindustan Sanitaryware . Sr.7/23/2008 We do not sell our products through the catalogue. taste and service which one gets from Baskin Robbins makes it an extremely value proposition.Fredrik Widell . Sales and Service. today s customer has an active lifestyle. . They also want a product with minimum requirement of after sales serv ice. we might not make the mone y today. explor e new territories. We are d efinitely premium but the quality.Nirupama Rao . Marketing Manager. Where. . . . Internet advertising is managed se parately from mass media advertising If you measure in fragments. We aim at creating desire in the consumer s mind.Pankajj Chaturvedi .4/28/2008 With the proliferation of opportunity.Scott McCormack . Chairman. with good p re-sale service as they want to understand how the product would fit and what it would do. We communicate our brands in the right way and make our products available at an arm s reach.11/19/2007 In order to have a loyal customer base we have to make our brands relevant to ou r consumers in their lives. VP Marketing. visit new places. . when. Our customers lifestyles have changed. the industry is also witnessing a specia lisation and fragmentation of the marketing functions.e strongest emerging markets in Asia. Neo Sports Broadcast Pvt Ltd . This is where MCA or Market Contact Audit comes in. how. Mary Kay Cosmetic India . but want to be sure that should they have a problem.Eric Fredericks . Media and creative functi ons are no longer managed by the same people. . we first let our consumers u se the product and then let them decide to do the purchasing. Coca Cola India . Executive Director South Asia. but due to their trust in us and by not being pushy in selling. Joint MD. IMC . we co mpletely refrain from forced selling. the company is there t o support and guide them.1/31/2008 I would not say that our ice cream is more expensive than other brands.Abhishek Verma . and it is a reflection of the changing demographics of the country (however) We have realised that there i s a niche community of people who like to watch certain sports that are not comm on likings for everybody Our attempt is to broaden our sports offering vis-à-vis ot her channels. we beli eve that the customer would return to us one day. they want a good quality product. Marketing Head. and is looking for a car that can meet all his needs.12/27/200 7 We are constantly talking to our customers to understand their emerging needs an d evolving lifestyles. with whom they drink all of these aspects matter.6/28/2008 The consumer mindset is evolving. . we have a heritage where the consumers see us One of the hallmarks of Timex worldwide as a brand is that they bring good technology to make it accessible. In fact. The main focus is on owning the taste platform a s a means to satisfy the craving for good food through innovative and indulgent pizzas. Director-Marketing. . last year. is what makes us different. Consumers are well travelled.8/16/2007 Domino s brand is built around the emotional benefit of satisfies your craving for tasty food at the time of need . we keep cognizance of what is happening around us and we continue to do what we are supposed to do.Pramod Arora .N Dilip Venkatraman . Senior Vice President (Sales & Marketing). we are journ alistically driven while being viewer-centric. Executive VP-Marketing. aware and quality-conscious. The sustain itself a the individu 9/10/2007 I do not think we have competition. TTK Prestige . this year. we were 11th or as global business.7/23/2007 There is a retail revolution that is taking place in the country. Archies Limited . Spykar aims to s a premium fashion wear brand. . This insight. CEO. Domino s Pizza India Ltd .Salil Sadanandan . . We expect to be in he end of next year. With India getting so much organised retail s pace. We have booked spa ce in every possible mall that is coming up and hope to touch a figure of 230 st ores by 2010.The entire offering is fashion-oriented and can be termed radical single line to sum it up is Spykar: 18 till I die .12/21 . which gets translated when we transa ct with her. in really market tha Watches Lt we expect it to 12th among Adid fourth place by t Pvt Ltd .Ajay Kaul . technology and pricing. We continue to develop content that is close to our viewers.4/4/2007 We are uniquely positioned as a brand. we are No. 6.Chandru Kalro . We live and operate in a highly c ompetitive environment. Our mantra is creating engaging interactive content tha t is of relevance to the viewers. There is no other brand in the t can offer that combination of design. we have an un matched understanding of the Indian woman and have seen her develop from a house wife to a world-beater today. Director-Marketing & Online Projects. . We are not competition driven. Ltd - at times. we are sure that the growth phenomenon is here to stay. and the 30 minutes delivery promise is a credible reason for the at the t ime of need positioning . The trust and legacy that the brand car ries is legendary The salience of the brand is proved by its effortless extension into the entire kitchen space. Spykar Lifestyle Pvt. Adidas India Marketing /2006 this kind as sporty. Timex d . . . Executive Director.6/20/2007 Having been present in the Indian kitchen for over half a century. We thought that our only competitio n was from the unorganised market. Director Marketing. I personally think nobody has of technology to offer. providing total casual dressing for al s complete fashion needs.3/8/2007 India is a very important market for us with huge potential and become an Asian powerhouse.Sanjay Vakharia . CNN-IBN and IBN 7 .Hartwin Feddersen . The products will be at least three years ahead of competi tion in terms of styling. Tea as a beverage continues to domin ate the in-home consumption. . we have always identified a target market and categorising a particular brand has a lways helped. Not just that. . performance and features. Keeping this in mind. Sales & Marketing. Also.Lloyd Mathias . media is the key to driving marketin g efficiencies. Tata Tea Ltd . our focus is on customers. Today. more and more people are upgrading to the Santro. due to lifestyle changes more and more people are spending time out of home and tea is not exactly seen as a beverage on the move. Motorola India . people were buying the Maruti 800 a s their first car. Maruti Udyog Ltd . the cost efficiencies available in India is extremely competitive when compa red with other markets. We constantly focus on maximising ROI t hrough cost efficient touch points. with a penetration of nearly 90 per cent. yo ur home. Today. for any brand. Yamaha Motor India .Anisha Motwani . the more consumers value it. From a production driven organisation . we stress on rural marketing as 50 per cent of the potential car market is in rura l India. With escalating media cost. unlock your car. Marketing. buy tickets.The challenge facing the tea industry is how do we make tea a relevant beverage for the rapidly going-out-of-home segment. It is goi ng to be an integral part of people s lives.Atul Gupta .Arvind Saxena . Earlier. growing fragmentation and increasing noise levels in the media. This is the main area that we want to address by developing both superior formats and value. Secondly. the communication challenge is to break the media cl utter to reach the consumer effectively.10/18/2006 In addition to clutter breaking creatives. we will be launching at least one new model every year for young urban customers and provide them with a true Yama ha riding experience. . Hyundai Motor India .6/28/2006 We began with the tall boy image for the Santro.11/20/2006 Our global vision is seamless mobility . the Santro is increasingly bei ng considered as a first-timer car.6/9/2006 . the mobile handset will be an all emcompassing device you will be able to pay your bills. and even use your mobile phone as a personal ID. Marketing & Sales. We believe in customer services. Director. VP.8/10/2006 We have constantly upgraded our approach. We offer good after-sales service and maintain feedbacks. Cu stomer is the god.9/14/2006 India is a key market for Yamaha. We used SRK very well. Head of Marketing. General Motors India . Eventually. . We aim to triple our market share by 2010 . He gave go od awareness to the company and to Santro. Marketing Director. The more you personalise mobile phone s and provide consumers with additional options. Also. we have become a marketing driven company. From a manufacturing and production perspecti ve.Mayank Pareek . Executive Director-Marketing. 35-40 per cent people are buying the Santro as their f irst car. . AVP.Sangeeta Talwar . However. Director Marketing. President Marketing. .12/13/2005 When we were part of GE. t o have embarked on a data-led marketing analytics campaigns initiative. . PVR Limited . Only recently has co nsumer centric branding come into play in the Indian beer industry.11/9/ 2005 HDFC Bank is possibly the only bank in India. . as I said.Saurabh Varma . every area has its own requirement. Thus. All ou r concepts and formats as well as the way we go about things are very Indian. promotions. JV Partner & Managing Director.2/23/2006 The absence of focused brand building.The uneven state laws are one of the major challenges.Ajay Kelkar . positioning and other factors. Now there is an emerging focus on consumer-focused branding and marketing across paramete rs like pricing. and relying on in centivising trade have resulted in this market being under-consumerised . HDFC Bank . . the bank also conducts event-based marketing. Vice President. Secondly. Pantaloon Retail India Ltd . preferences. we were known as GE International services or Gecis.10/17/2005 Eveready has a simple philosophy. We have set up a team to conduct marketing campaigns in a scientific m anner using customer data.4/24/2006 We are constantly on the lookout for finding new ways and means to improve the current state of affairs. low focus on consumer. . unique re quirement so you need to understand that and adapt to that. and one of the very few in Asia. lifecycle.Vikram Bakshi . Wh en the ownership structure of our company changed last year when GE sold 60 per cent of the equity to two private equity forms General Atlantic and Oak Hill it made sense to create a new name that reflects our independent status and better communicates our value proposition. of providing the best portable power suitable . we have been able to intelligently use the 4-5 terabytes of customer data available in its w arehouse. State laws differ from st ate to state. Th e way Big Bazaar is designed and the way the whole concept has developed reflect s a sense of Indianness. SABMiller India Limited .Vinod Giri .David Jensen . Through this tool. Vice-President and Head Marketing.5 /26/2006 The need for introducing the new logo is that it is our way of celebrating 10 ye ars of leadership of the company. It shows the spirit of Indianisation and cel ebrating 10 years of leadership. It clearly signifies the shift that has been made for the Indian con sumers. The new logo has the well-known double arch stylised as a marigold garla nd with the Indian flag at the top. etc. Cinema Marketing & Promotions. Genpact . using ma rketing automation technology provided by Unica.Sanjeev Agrawal . Senior VP. The other very important philosophy is that of Indianness. Our success is due to the true Indianisation o f McDonald s. usage patterns. McDonald s India . innovation is a very important aspect of our wor king strategy. You can t actually run your own story and expect people to come and watch the film so that is a bigges t challenge. . Communications & Investor Relations. HDFC Standard Life . that i s delivery plus dining plus takeaway.7/18/20 05 Our brand stands for the same values across the world. The entry-level pricing starts at Rs. you can only convey the broader picture. Later in the US. Delta stands for the common courtesy.Shashi Arora . creating a deep impact on the target audience.Marketing. . it s a tough task since the category is rather generic.Chetan Shah . and it shows . Marketing. Delta Air Lines . contemporary and dynamic. You can t get into specifications of an insurance policy on telev ision in a matter of a few seconds. The Eveready story is not about past glories but continued innovation and d omination for at least another 100 years.Jayashree Mohanka .000 onwards and goes up to Rs. . Senior General Manager. Senior Vice-President. Chief of Marketing. MD.Vijay Jain . The visuals are strong and captivating.Loren Neuenschwander . Goes Around. keeping pace with offerings as power needs evolved Our logo is forward-lo oking.000-Rs 1000. but the campaigns are adapted internationally to suit specific markets. We are focused on what the customer needs rather than what we have to sell. we would have a 40 per cent market share. 700. But if you look at the total market. the unexpected acts of kindness.6/29/2005 Branded pizza market stands at about Rs 275 to 325 crore.M Suresh . We have close to 60 pe r cent share of the delivery market. But the connect has always been to service.5/11/2005 Our frontline sales force is our brand ambassador. The brand has always communicated the service aspect. General Manager Sales.6/4/2005 All Pepe advertising campaigns portray the brand identity. This makes our proposit ion superior and different to all other players in the market. The concept is univers al.4/16/2005 Since the launch of Orra. Pepe Jeans London . the Next Century of Power .000. . With this as the guiding principle. CEO. says it all. Domino's Pizza India Ltd. Eveready Industries Ind ia Ltd .3/21/2005 . Good. .9/20/2005 Kotak is one of the few entities in the banking sector that has a complete range of financial products ranging from retail banking products to insurance to onli ne share trading services to offer to all its customers. we have focused on inno vation. we said. Orra . 5. we said We love to fly. Kotak Mahindra Bank . represented by the yo uth who speak of an attitude that says I am what I am..Rakshit Hargave . The tag-line. . .for consumer needs. In the 70s and 80s. . The brand has had differe nt taglines across the years. Country Head. . we have consolidated our position as the serious diamo nd player with an exhaustive price range. and mammoth time and energy i s spent on training them As for advertising. Atlantic Region (Europe and India). Monster Asia . Dior instituted its watch collection as a crucial fas hion accessory at the heart of the couture brand. Job seekers go on to the sit e. Delhi. Dior. And we h ave to be better to counter the largeness of others. then your first priority i s not visibility or awareness any more. . Timex Watches Ltd . I don t think we need to run an advertisin g campaign saying that this is LG. . LGEIL .Salil Kapoor . it s the nation s f irst saffron flavoured chewing tobacco that has set global benchmarks for qualit y since 1929. we train them to use the product and how to get the best prof iles. Tupperware . On the other hand. but so what? We are new and we are better. when we talk of Baba. the French fashion house established in 1947. So Baba cannot be about paan masala.Asha Gupta . What we have done worldwide is to support the method through a measure of brand building initiatives. employers buy our s ervices (offline). our mindset is that of a challenger. We had created a GSM record by getting one lakh subscribers win 30 days of our launch. People know LG the brand.11/6/2004 We don t tackle competition.I guess this is one of the factors that has made us a leaner and faster organization. neither Rajnigandha can have a brand extension nor can any prod uct fall in the category of Rajnigandha. creativity and femininity are the words that best describe the distin ctive Dior style. the first five lakh subscribers we acquired was al so a record in the GSM segment because we did it in 17 months.3/4/2005 I believe that marketing is beyond advertising and is beyond a 30-second ad.Salil Sadanandan . So. We talk to them and tell them th . Also. Likewise. Dior Watches .Dhruvakanth B.2/16/2005 The conventional Party method of selling is the core of our business in India an d Europe.12/9/2004 "We consciously vacated some of the entry-level non-value segments. It is not like anything and everything being sold under the same b rand name. Brand Manager. The re are some companies which have a visibility issue.1/28/2005 We are an Internet company that connects the progressive companies with most qua lified individuals.Seduction.Ashok K Aggarwal . Circle Head. top-of-min d recall issue but when you reach a certain position. . sets the t rend each season.Rajendra Chourasia . awareness issue. We have done well because o f this approach. .1/4/2005 Being a fourth operator. . which just played up the price and there was no differentiation.11/22/2004 It is not like if one brand has become popular." . We also train them on search technologies and once that s done. post their resumes and apply for jobs. And it is a self-service model. the mes sage is world s best tobacco. we will sell everything under th at umbrella. Idea Cellular . . they are on their own. Vice President Marketing. VP. DS Group . We are trying to make the brand visible where th e people are. Head of Marketing. In 1975. We lost some volume there but we moved up the value chain. Marketing. we tackle consumers. Shenoy . General Manager.Shantanu Mukerji . President. We knew that the o ther three players were big. . It is due to the ideal customer positioning and approach that the footfalls have incr eased.10/1/2004 General Motors is positioned as a mature and responsible car manufacturer." . Managing Director and Regional Manager.Our business is to actually offer an al ternative to the consumer. Our customer promise is to make it easy for people to look thei r best. .Arun Sirdeshmukh . Pizza Hut t ried to develop a bond with the Indian consumer. Yum! Restaurants Inter national." . Head Marketing. Rajgarhia Group . ..P K Rajgarhia . Chairman.5/20/2004 'We are going overseas with a café coming up in West Asia.Neha Lidder Ganju . The cell phones will be available at all leading retail stores.6/28/2004 "We have signed up around 15 dealers in the country who in turn are networked w ith over 1.Amit Dutta .Rohit Nath . Indus League Clothing Limited . but also gene rate returns in terms of sales of their products. Trust Telecom Technologies Pvt Ltd.. Regional Director. Asia. . We have the right background of taste for coffee.Kamal Manchanda . The first café is expect ed to open by June 2004.8/5/2004 Virgin is a young.Pankaj Batra .at we have a fresh and different offer.Thomas Ekberg . . we continue to believe that there is scope for more. So this is a win-win combinati on all the way. clients not only get to advertise. If he has been shopping for various brands that he ha s seen. Vice-president and General Manager. The tagline in the campaign for this conveyed th e message let s get physical . One-liners in Virgin s print ads like Our Crew Talks Back Ours is longer or We do it thrice a week have created a discrete imagery of the bra nd. Apart from this. Cafe Coffee Day . quality of service as well as pricing. It is an international brand with an Indian heart. Director-Marketing. What has worked for Pizza Hut i s the strategy to think global and act local . Fountain Consumer Appliances . Marketing Manager-India. MD. innovative and fun brand. Oriflame India 8/28/2004 "Considering that the pizza is a food foreign to the Indian palate.7/17/20 04 This branding (through vending machines) comes at a much cheaper rate than getti ng a hoarding.9/22/2 004 Oriflame has been positioned as a global cosmetic company offering luxury but aff ordable products . . Virgin Atlantic Airways . which offers great value-for-money products to its customers. Indian Subcontinent. in terms product. General Motors India .5/15/2004 . The company leverages i ts global expertise to manufacture and market well engineered and safe products through its well-established retail network that provide an excellent ownership experience to its customers. We offer different kinds of service s like our upper class massage. Pizza Hut .600 distributors across all cities. . Madura Garments . w hich will further help create them into lifestyle brands.Samuel Selvakumar .3/24/2004 "Diamonds were originally perceived as a stone with no return .Aditya Agarwal . . CEO. auto sweeping features and aesthetic designs. It is the first AC to clear the IQ test and our USP lies in clearly 12-15 per cent more cooling bec ause of its compressor capacity. . Infosys Technologies. This is a fact we leveraged to our brand s positioning and it is paying off.5/5/2004 From the point we came to India in 2001 when the pronunciation of the word swaro vski was quite a tongue twister for people. Director (C&M). RFID investments or eve n something as simple as outsourcing how do I increase my offshoring to India? I t is around specific things like this that we create our mindshare.Devika Gidwani . . the mother of all branded diamond jewellery.N K Mangla .3/30/2004 We have always believed in using high-profile celebrities to endorse our brand a nd it has worked quite well .3/8/2004 In a manner we are in the entertainment business. Everything else from politics to any other interest is a mere add on. The celebrities have added a special value to the br and. Our campaign for kshatra . Vice President Operations. Director Marketing.Voltas is the only company to have produced the AC+IQ units. We offer higher energy efficient airconditioner s with lower noise. Head Global Marketing.3/16/2004 Today s consumers do not want to hear the virtues of a brand. It is something that you customise your capabili ties to create a solution related to a specific product. Vasanth Kumar .4/13/2004 "For now I can say that we would want to take our customer base from 5 million to 25 million by year 2005.K J Jawa . . . they are interested in specifics and that s what our campaigns always do. When we entered the market.4/7/2004 We are also launching a line of accessories for each of our four power brands. Diamond Trading Company . We are very hopeful about our association with Amitabh Bachchan. . . gave legitimacy to diamond jewellery and built consumer confidence".M. VP Sales and Marketing. Sansui . BSNL .Srinivas Uppaluri . we have invested lots of effort to b uild Swarovski sarees as a fashion statement in today s India. Vo ltas . Five million to 25 million would indeed be our sloga n. . Swarovski India . w e were aware of the fact that two things that drive Indian viewers are movies an d cricket. Director. According to industry statistics. No single brand can be aspirational if it doesn t transform into a lifestyle brand. . Country Head. sales increase considerably after his association with a brand.Anil Khera . EMAMI . Cooling Appliances Business Division.Sanjay Sharma . Director.3/1/2004 Na . Hutch (Karnataka & Chennai) . So you address a common set of problems that could be web solution investments.4/26/2004 Service is not a deck of cards. At the premium end.1/17/2 004 We are a house of brands. . VP (Sales & Marketing). So he is marginally flexible on the budget. Indian brands are poised well on both these parameters.Sharad Mathur . The consu mer will see brands within the store as compared to just one brand. Allied Domecq Spirits and Wine (I) 1/3/2004 "The amateur film market has seen an encouraging growth of about 10% in the rec ent times. We have always held a dominant position in the market.2/16/2004 We plan to expand our global activities by setting up another unit. infrastructur e or people. This is also the reason why Sonata is selling such large volumes.Shekhar Ramamurthy . Munjal .12/29/2003 .S. W e have trust as our platform and want to grow beyond it. DHL .1/31/2004 BPL is most often associated with trust. as trust in the consume r durables section is hygiene: good product. Managing Director. UB Group Spirits Division and MD. . UB breweries division . Our in-house brands have not been enhanced. BPL .1/22/2004 We have identified a set of power brands to focus on and maintain our leadership across flavors and price-points. . Head Marketing. But when a consumer goes out to buy. this industry did not exist. We have seen this industry evol ve and we have evolved with it. Business Head. Shoppers Stop . along with continuous innovation. good brand. whether brand. good distribution. We invented express servi ces in India.Ramesh Natrajan . MD. .Rathi B Pal .I m not saying that we are doing sponsorships in lieu of advertising. he has to see something new all the time.K. . Sonata . . qualit y and our sales. With our se rvices and substantial investments in every aspect.Sanjay Badhe . we continue to dominate the market. MD. President. we want to offer you as much variety as possible. Director Operations. Jindal Photo films Ltd. We are now targeting this fast growing segment" .Vijay K Rekhi .Harish Moolchandani . McDowell . Hero Corporate Services Ltd. .2/2 3/2004 I think a customer today is ready to pay a certain premium for a certain value h e believes he will get. We would hav e added this dimension to our advertising to support our brand building. hi-tech. I expect the industry to bounce back and see some more activities . . Exec. This. marketing and distribution forte has helped us to maintain lead ership. which matters.1/10/2004 We are already witnessing mergers in the industry between MNCs and Indian brands . fun filled brand in the consumer durables section. We want to build on this trust and make it an innovative. . VP Marketing.2/9/2004 When we started in 1979.C Srinivasan . it s the blend and brand image. When you come to Shoppers Stop. Anil Arora . .11/14/2003 The consumer really is not price sensitive today. VP.000 crores. the name Maruti Suzuki has been retained. Chairman and Managing Director. Since we intend to be very active in the rural market. In fact. If you are giving quality prod ucts and the latest technology. General Manager. projection TV and plasma TV catching on. Rasna Pvt.11/1/2003 "We want to position Rasna as an affordable drink for the masses.Priya Paul . . So the target is Rs. refrigerators. Chairperson. the industry has to work together towards marketing and promoting India in a better way. COO.Rakesh Malhotra . t . Business Head.12/27/2003 Amitabh Bachchan is an icon with universal appeal and has helped us to reach out to the real Bharat. but the perc entage of the target segment is 20-25%. As for o ur prices. Head (Marketing). or washing machines. The difference lies in the si ze of the target segment.12/10/2003 B-class cities do not mean lower purchasing power. beauty advisors and dealer ntegrate a lot of the above the line campaigns like 'Whose ith below the line initiatives .10/22/2003 Below the line initiatives are extremely important in the e the buying experience is as important as brand image and ant focus is on sales counters. contrary to its existing image of being a family drink.Ravi Bhatia . LG Electronics . We constantly i watching your lips' w We use BTL activities only to complement the overall marketing programme or abov e-the-line mass communication. Apeejay Surrendra Park Hotels . Lakme Lever . Marketing. To support product launches or new innovations.Sunil Tandon . in every product category be it colour televisions.Piruz Khambatta .Marketing. Videocon offers an ent ire premium range at competitive pricing. Maruti . Communications Custodian. we have set a target of 70% value growth.12/16/2003 A brand asset evaluation revealed that Maruti is a very strong brand in India. agents and retailers have told us that already custo mers have started asking about the Amitabh wali suiting.The rural market is going to be the main focus of LG for 2004. even after the change in ownership. Ltd .10/14/2003 cosmetic segment sinc advertising.11/29/2003 For the hospitality industry to grow. the haul is almost d ouble. b ut Suzuki is slightly less out here. Then they won t compromise. we have to make travel to India p ainless. Compared to metros. with the target segment constituting 35% of the population. 7. With th e trend of 29 CTV. Reid & Taylor . resulting in more walk-ins and volumes. we have feature packed products at every price point. That s why.Anil Chopra . We think the rural market contribution will be around 65% and the growth over this year on the rural market will be somethin g around 40%. B-cities have a population of 10-20 lacs. ." .Tarun Joshi . . Signific aids. . . Videocon India Limited . Ebony Retail Holdings Ltd. . they want it. Sulajja Firodia Motwani .. because of their shape.9/10/2003 "The Barista store is our brand.8/18/200 3 "It is the technology advantage and not the lower rates that is attracting more and more customers to Reliance India Mobile" . Jain . An India n woman will always prefer modern scooters and scooterettes for their use. Jt Managing Director.8/2/2003 "By continually introducing new products. or to reach out to the customer who otherwise is nonreachable by mass media are some of the roles for BTL activities. Kinetic Engineering . Confectionery Business.Dilip G Piramal . Head of Marketing. VIP Luggage . Dalmia Consumer Care. it has remain ed so because this market is very fragmented. Barista . high decibel media activity. . we are confident that Parker will be a Rs 100 crore brand by next year. Motor cycles. consumer promotions and trade promo tions make it one of the most hyperactive categories in the Indian market. Prior to joining Barista." . Regular pr oduct launches. and the market is growing at a rate many times more than the urban market . Chairman. Ltd. very unorganized. he was Manage r.D. .Retailing.7/18 /2003 "Jewellery is one of the last great commodity frontiers in India. Perfetti India Ltd .Nilanjan Sarkar .7/10/2003 . Director (Sales & Marketing).A K Dhingra . Marketing at the corporate office of Oberoi. ITC . Head Marketing." . and has been with Barista since its formative months.o address niche audiences. Tanishq . .Kartik Raina ." .Kaushik Roy .Basav Mukherjee . Reliance India Mobile #448686 . Chief Operating Officer.Harish Bhatt . Chairman and President. old-fashioned scooters. Luxor Writing Instruments Pvt. Brand Manager. Our brand is also the customer Basav has more than eleven years of experience in marketing sales and operations.9/20/2003 50% of the confectionery market lies in rural areas.9/27/2003 The confectionery market in India is witnessing tremendous activity. VP ." . .K. The t otal market is estimated to be growing at approximately 12% in the year 2003 ove r the year 2002. I think we would have a 40% share of these buye rs" . expanding our target base and with Am itabh Bachchan endorsing our product.8/28/2003 "If we look at the market then female segment is very important to us.7/11/2003 "The basic philosophy of 'Vardaan' is that it can deliver the same level of sat isfaction and pleasure that a person gets from a normal bidi but without the ill effects of tobacco. Tanishq has succ essfully taken on the challenge of transforming this frontier into a reliable co nsumer space by bringing to it all the virtues and benefits that branding offers . are a problem for them and they also do not like geared. upwardly mobile.Kapil Kapoor . Besides some routine advertising w believe in letting people experience the products. Head-Marketing. And. Eveready Industries India Ltd.Amit Burman ." . when he has investable surplus" . events and associations for building brands.Ratish Pandey . Bose Corporation India Pvt.Roshan L. Dabur Food Ltd. which is more hygienic.A K M A Shamsuddin . CEO.3/22/2003 "In this segment there is a skew in the Indian market.6/16/2003 "I have been in this job for 30 years and I can confidently say that the kind o f challenges that Eveready has faced. affecting the marketing strategies of tyre majors" . I believe it will build brand shares faster than usage of other media vehicles" . General Manager. Timex . specially in the metros.5/8/2003 "Saffola provides us with an ideal platform to capitalize on the trend of incre asing health consciousness by offering a number of new food products that are ab le to cater to needs in this area" . Marketing . VP.3/7/2003 "The demand of tyres in a particular market is determined by the vehicular popu lation in that market. President. we are consistently focused on offering powerful brands that set new yardsticks fo r the industry to match.5/27/2003 "About 50 per cent of the better-known liquor brands in India belong to Shaw Wa llace.Shishir Lall . fashion conscious and those who follow the latest trends in tec hnology" . trustworthy. GM. . Director. Shaw Wallace . Marico Industries Ltd . Consumers perceive the Zip Fone to be friendly. a person seriously starts looking into investment at an approximate age of thirty."The people who have already experienced the lifelike sound of Bose are the big gest advertisers for us through the â word of mouthâ . ICICI . smart and young" ." .5/17/2003 "Our branding techniques have ensured that Zip is not seen as an ordinary phone instrument.Joseph . . Here investment is done predominantly by males. its difficult to find a company that has g one through so much and yet managed to remain on top. President. the ownership patterns are now slowly changing. Managing Director. it should do well" . sporty.Neeraj Bhatia . we felt if we give them juices in a packa ged form. Shaw Wallace is becoming much more of a marketing drive n company and is increasingly taking the route of imaginative promotions.Marketing.Arvind Mediratta . .Ambareesh Murty . In that respect.4/8/2003 "Timex has captured market share amongst the young and young-at-heart. there is no change in the positioning of the company. we have been able to allot it certain personality traits. However. Also.2/21/2003 "Loyalty clubs and home to home promotions are more interactive and give greate r time to talk to the consumer. Ltd . so juice is not something Indi an consumers had not seen before.4/17/2003 "There are a lot of juicewalaas in city markets. " . Zip Telecom. We have no plans to change this successful positioning in the Indian market . guarant eed.Morepen . Liberty .. In w hite goods unlike in FMCG. MD. Radico Khaitan . dealers are also very important receivers of communic ation as they play a very important role in customer's brand choice. Executive Director.Adarsh Gupta . McDonald's ..Kartik Raina .." .Abhishek Khaitan ..8/19/2002 "Below-the-line activity like product demonstrations and cooking classes etc ar e certainly important for product categories like microwave ovens where there is still a fair degree of concept selling happening" . Domino's Pizza . EVP (Marketing and Marketing Services).7/2/2002 If you look at sheer numbers. If the consumer picks up the newspaper and is going to buy a refrigerato r then it becomes far easier to see the ad and go to the particular dealer. but advertising alone does not sustain a brand" . VP-Marketing. The tagline is "Hungry Ky a" and the business model is delivering hot n fresh pizza in 30 minutes. MD." . Dr. . CEO. Samsung India .8/7/2002 "Surrogate advertising ban would not hamper our plans to a large extent because there are a number of alternative media through which you can always address yo ur consumer.exchange4media.Arvind Nair ..Anand Bharadwaj . durability and value planks. TV will always outscore press. That is why we and lot more companies tend to pool a lot of money on television and back it up wit h certain amount of press advertising which allows us to give the names of the d ealers. Electrolux Kelvinat or .Vikram Bakshi ." .M B Lee .com on your mobile www.11/8/2002 "We are both clear and consistent in our positioning.6/24/2002 © exchange4media 2011 Post your Opinion Home About US The Team Contact US In Press Terms of Use Advertise wi th us Our Tour & Travel Operator Articles E-book Press Releases SMS Pu sh Site Map Access exchange4media.7/8/2002 "Advertising does help in building brand recall.mobi . Executive Director..11/28/2002 "We are trying to position Liberty as a more vibrant and contemporary brand wit hout leaving the current comfort. Copyright © : 2010 Adsert Web Solutions Pvt. New Delhi. Ltd.This site is best viewed in Internet Explorer 6 & above at 1024 X 768 resolution . India. All rights res erved. Hosted by .