“Sweet home” developer’sRoyal Aspira Park YOUR DREAMS YOUR TRUST OUR QUALITY . Luxury.the 5 L’s of Leadership. Lifestyle. but also the environment and society that surrounds it. Location and Legacy & • To create landmarks of exemplary quality and designed to sustain not merely a high standard of living.Vision To build a better life for its customers by leveraging its core strengths . Mission • Our mission is to turn dreams into concrete reality. be it equipment. materials or manpower. at every step. At our sweet home Group. Our commitment to quality drives us to use nothing but the best. one home at a time . in every project we undertake. we are building the future. we are focused on exceeding our customers’ expectations. From concept to completion. we aren't just redefining skylines. Corporate values • Passion • Risk Tolerance • Excellence • Motivation • Innovation . • To provide housing that contributes to the sustainability of communities and is compatible with the goal of environmental sustainability. .Objective • To provide semi-intelligent homes as desired by customers. Features • ```1` . P. • ENTRANCE :Decorative Entrance lobby with false ceiling and decorative lampshades. • ELECTRIFICATION :Concealed copper wiring and extensive layout modular switches in apartment. • PLUMBING : Concealed plumbing with high quality C. • LIFTS Reputed Brand of Lifts. • OTHERS Piped Gas connection Features .• WINDOW : Heavy section aluminium sliding windows with marble sills. • SECURITY SYSTEM Gas leak detector and fire alarm. Fittings. Cost • Property Type: Residential Apartments • Location: Sion • Area Range: (Carpet) 672 to 900 • Bedroom: 2 BHK • Price Starting From: Rs.00. 1.000/• Possession: Ready & Under Construction . 45. Railway station 5 min Airports 20 min Royal Aspira Park Bus depot 5 min Shopping malls 10 min . Legacy Consumer law labour law.Social Health consciousness Economic Economic growth Interest rates Exchange rates Inflation rates Population growth rate Age distribution Technology R&D activity Automation Rate of technological change Environmental Weather Climate Climate change Emphasis on safety Political Tax policy. environmental law political stability PESTEL Antitrust law Employment law Health and safety law . Strength Infrastructure in place Location highly suitable Weakness Focus may be too narrow Lack of awareness amongst prospective customers Absences of strong sales and marketing expertise Very focused management /staff Well rounded and managed business SWOT Analysis Oppturnity Market segment is poised for rapid growth New market offer great potential Potential to diversify into related market segment Threats Economic slowdown could reduce demand Market may become price sensitive Major player may enter targeted market segment . • Introduction of new project which are more appropriate and in line with customer needs. .Interpretation • Hire the fresh and talented MBA persons from top B-school. Value Chain Analysis Core Competency • Leaders in real estate innovation Sustainable competitive Advantage • Well constructed and strategically placed homes Value Driver • Innovation Value Proposition Futuristic living @ Reasonable rates . reflecting a combination of lukewarm economic growth. lower employment generation and an overall decline in corporate buoyancy.Market analysis Mumbai office real estate saw absorption of 6.6 million square feet in 2011. .6 million square feet – down from 9. Situation.7 Cr • 1/3rd of luxury houses are not sold – Interest rates on loans have increased – Scam – Price Bubble .Market Analysis • 3700 luxury flats under construction • Price range 2 cr. • • • • Increase in working age population Rent vs Owned Connectivity is essential Stress Free atmosphere Situation.Consumer Analysis . Socio Economic Analysis • • • • Increase in working age group Independent lifestyle Inflation Migration of working class from other cities to Mumbai • Increase in Interest rates • Rate drop forecast .Situation. Legal Analysis • Housing property scam .Situation. Vasai •MHADA Low •Lokhanwala •RNA •Panvelkar group Low Cost High .Situation.Competition Analysis High “Sweet home” •DLF •Raheja •Hiranandani Luxury group •Starcity. Differentiation • Strategically located affordable luxury housing . a) <20 20-60 >60 .Segmentation Real Estate Market Commercial Residential Retail Status Budget Convienence Age <25 Years 25-60 > 60 Income(Lacs p. Positioning • Futuristic living . 10 lacs .Tactic •Amenties •Swimming Pool •Multi-storey Parking •Gym •Pre-fabricated raw materials •WiFi Zone •Advanced security •Spacious balcony Promotion Product 4 Ps Price •Connectivity •5 mins from highway •Less pollution Place •Bank Loans •Price 1.Rs.5 Cr •Low downpayment. 20% • Pop ups on Property sites : 99 acres . Flyers 50% • Direct marketing 20% • Participation in Trade shows • PR • Website • Online Advertising. magicbricks & timesproperty • Pop ups on cricket sites and stock broking sites: cric info & money control ATL = 60% BTL = 40% .Trade &Business -Property Plus -Good Housekeeping -Business World News Papers -Times property -Mid day • Outdoor • AV.Promotion • Print Ads – 70% Magazines.Tactic.L Rec on News channels • Brochures .30% -In Cinema -Ads &Slides . FCB Grid High Involvement Royal Aspira Park Emotional Rationale Low Involvement . Thank you .