Activity 11. How did Ben Chan make a difference in clothing/apparel through Bench? Ben Chan introduced many clothing/apparel design that are highly fashionable and yet very affordable. Also Bench use different artists that are very known today to endorse their product as a result, many clothing chain today changed the way of advertising their products. Every time Bench has new product it became trendy not only to our country but also to other parts of the country because they operate not only to our country but also to other foreign countries like US, China, Saudi Arabia. Today also, different designs of clothes are out in the market because many clothing store are in the market like Penshoppe, Tribal etc. . Also Bench’s product is not only just for men but also their products are also for ladies. 2. What makes Bench click? Bench produce different clothing/apparel designs that are highly fashionable and at the same time very affordable. Bench also uses a high quality material in their products. Also Bench increased their market coverage in different countries around the globe. They also use different models especially artists to make their product known to the customers. Bench used different technological and social media like YouTube, Facebook, and other different websites to advertise their products. So far, Bench has a good reputation, there are no legal issues about them. Lastly, their products are not just for men but also for women, they are not also just selling clothes, but also they sell bag, perfumes, etc. 3. In your own analysis, how has Ben Chan scanned the environment where Bench operates? Bench chooses countries that have a few competitors, unlike with the other countries that have many clothing stores. Also they assess the demand for the clothing in that country like the United States we all know that people there are very fashionable, thus it is very good to invest in that country . They also consider the present economic status of that country; they assess the capacity of the customers to buy their products. They consider also the taxation policies; the government’s and rules regulation as we all know, these countries paid low taxes for example Saudi Arabia. They also assess the number of their customers and the price sensitivity. b) Rivalry of Competitors There are many competing brands of laundry detergents today in the industry. Bonux and Ariel. Different products with different qualities are in the market that are cheaper. Here in the Philippines different laundry detergents are in the market like Surf. d) Threat of Substitutes Today. Tide. Also most of the laundry detergents have little difference in the other brands. Also anyone can enter into market because of technological and social media anyone can post to Facebook.Activity 3 The detergent Industry Laundry detergent helps break up and remove dirt and stains in the laundry. and at the same time with the same quality with the expensive one. New competitors can easily enter into market because of laundry industries earn a very attractive return on investment. c) Power of Suppliers The bargaining powers of the suppliers are very low because many of the companies have many alternative suppliers. The number of customers of the laundry detergents is very high. Laundry detergent can be effective in many types and temperatures of water. Laundry detergent comes in both liquid and powder forms. Laundry detergent has gradually replaced soap as the laundry helper of choice because of its versatility. if the supplier increased their prices companies can easily switched to another supplier. Twitter and other social . different detergents are out in the market thus it is for a customer to substitute from one detergent to another. Thus. Many households use laundry detergent in washing their clothes. Laundry detergent industry rivalry is high due to relatively intense competition and high exit cost. different detergents are out in the market and many products now are cheaper than the others and yet have little difference. a) Power of Buyers There are many different laundry detergents that are out in the market. the tendency of the customer is to switch with other products with the same quality but at the same time cheaper. thus if one product is expensive. Also today. e) Threat of New Entrants Laundry Detergent Industry needs less amount of capital to enter in the market. Mostly.) Power of Buyers Shampoo is not considered as a basic needs but today people consider shampoo as one of their necessities.media sites to purchase their product. People use shampoo to clean their hair and all levels of income earners. there are no or maybe few substitutes to shampoo but people may opt not to use one. b. dirt. most often sodium lauryl sulfate and/or sodium laureth sulfate with a cosurfactant. Other essential ingredients include salt (sodium chloride). there are Palmolive. However. Clear. a. etc. average or high level. which is used to adjust the viscosity. Dove. Hence. the power of buyers may be a threat to shampoo industries. dandruff. Head & Shoulders. environmental pollutants and other contaminant particles that gradually build up in hair. The number of customers of shampoo industries is very high. most often cocamidopropyl betaine in water to form a thick. there’s little quality differences between those products. Sunsilk. are using shampoos. It is very affordable since it can be bought through sachets. a preservative and fragrance. There are little differences between brands of shampoos. skin particles. viscous liquid. They often . whether low. they offer the same benefits of the product they provide. Buyers are a little sensitive when it comes to pricing because there are many choices or brands of shampoos. Vaseline. It is always a part when doing groceries.) Rivalry of Competitors There are many competing brands in the shampoo industry. thus new entrants may be a threat to the Laundry Detergent Industry. In the Philippines. Nowadays. bottles and the like. Shampoo is generally made by combining a surfactant. The Shampoo Industry Shampoo is a hair care product used for the removal of oils. The goal is to remove the unwanted build-up without stripping out so much sebum as to make hair unmanageable. customers may opt not to use shampoo. Some of the materials used are aloe vera. the company can easily switch to another supplier. If a customer is satisfied on the benefits that he/she derived from using a certain brand of shampoo. . substitute may not be a threat for shampoo industries. However. customers already have their own choice of shampoo and loyalty has been built. etc. olive oil. Hence. In addition. among others. There may also be different substitutes of those materials. Hence. Moreover. this requires special knowledge since different materials will be used in making shampoo. e. There are many barriers to entry since there are a lot of competing brands of shampoo. much lesser costs and satisfying benefits provided will give a certain brand of shampoo an edge in the shampoo industry. dandruff-free hair. However. When it comes to pricing. Hence. If one supplier increases the price of its product. Shampoo can be made by everyone who desires it because of the different guidelines posted in internet. d.) Threat of New Entrants Entering in the shampoo industry requires low cost. etc. there’s greater customer loyalty given on a product. castor oil. there’s also little range of prices between different brands. Hence. power of suppliers may not be a threat to shampoo industry. the uniqueness of the service provided by suppliers will give that supplier an advantage against others. more advertising.) Threat of Substitutes As stated. c. On the other hand. coconut oil. new entrants may not be a threat for shampoo industry. magazines. there are no or maybe few substitutes of shampoo.) Power of Suppliers There is a large number of suppliers of the materials used in producing shampoo. then he/she will not easily switch to other brands.provide the same benefits like smooth. elementary.Activity 4 Competitive Intelligence First Asia Institute of Technology and Humanities (FAITH) is an institution of higher learning and research located in Tanauan City. trust and belief of the prospective ones. high school and college level education. as well as grounded on Christian humanistic values. and management. among others. offering different courses in technology. First Asia Institute was founded in the year 2000. scholarship grants. humanities. It also offers two-year certificate programs under the First Asia Community College. wellrounded and competent. technology and the humanities. FAITH is continuously making and conducting ways on how to improve or enhance its enrollment standing. Most students are also encouraged to enroll at this institution through the recent achievements of the students of FAITH. It aims to contribute to the humane and holistic development of the Filipino nation and the individual by training and producing graduates who are technologically-skilled. Batangas. Some of which are through advertisements. It is envisioned to be a premier educational organization in the high-growth region south of Metro Manila. It is committed to the pursuit of a culture of academic excellence and social and environmental awareness in the community it serves and to actively undertake research in science. The school continues to provide great future for the students gaining the respect. career talks. It is an evidence of the good quality of education that the school is providing. The school offers preelementary. . it had declined by 14%.5%. and counter intelligence. and long-term market prospects. perception of competitor strategies. Strategic Intelligence is being able to understand the competitor’s future prospects and goals. analyzing.The figure below shows the enrollment standing of First Asia Institute of Technology and Humanities for the past four years. and distributing vast information. The major areas of competitive intelligence are assessment of strategies. Competitive Intelligence is the act of gathering. coined as intelligence about anything that would help competing in the market. However. Enrollment Standing of FAITH 800 780 760 740 720 700 680 660 640 620 2010 2011 2012 2013 Figure 1.1 It can be seen from the figure above that the number of enrollees of FAITH had increased by 4. However. effectiveness of current operations. Tactical Intelligence is a . These areas operate in three approaches: strategic. Fortunately. from 752 in the year 2010 to 786 enrollees in 2011. capabilities of competitors. this enrollment standing could still be improved by using effective strategies which can be developed through competitive intelligence. tactical. during 2012. with 676 enrollees during the year. it rose again in 2013 by 10% with 744 enrollees. It’s not too bad nor too good. It can be inferred that the enrollment standing of FAITH is just fair. it should also determine opportunities for the school. Motivating. the management of FAITH could develop the following strategies using strategic intelligence: It should be able to see changes happening in the market in which it operates. synthesize. offering more than the other institution’s program. On the other hand. and integrate elements that function as a whole to achieve a common purpose. System thinking. the increasing demand for accountants gives an opportunity for the school to gain more enrollees in the accountancy department. characterize some of the most successful leaders in business and government: Foresight. Visioning. It should identify whether there are any threats or opportunities for the institution. It is the ability to perceive. Strategic Intelligence pertains to the following system of abilities that. Upon identifying threats and opportunities.small-scale intelligence and operational in the short run. Threats can be eliminated by for example. It is the ability to understand trends that present threats or opportunities for an organization. It is the ability to motivate different people to work together to implement a vision. groups and organizations. according to Michael Maccoby. Accordingly. it should conceptualize what can be done to eliminate the threats or maximize opportunities. It is the ability to develop strategic alliances with individuals. For example. . Counter Intelligence is knowing how to defend company secrets. It is the ability to conceptualize an ideal future state based on foresight and create a process to engage others to implement it. Identifying threats can be done by conducting research or surveys regarding for example establishment of another institution near FAITH which also provides the same program but with lesser cost. Partnering. It is the system of the institution which makes it operationally effective and efficient. Information gathered is usually used by middle-level managers. Through this. . For example. if the competitor of FAITH provides the same program with lesser cost. and plans. The management of First Asia Institute of Technology and Humanities should be aware of the policies of its competitors. The employees are important for the company to achieve its objectives. The school can also offer its beautiful and comfortable facilities as against its competitors. or organizations which can also be a threat for the institution or which can provide more enrollees for the school. It should strengthen the system of the institution. FAITH could offer the students additions to the old program or discounts on tuition fees or other expenses.Opportunities can be maximized by strengthening the department which provides the said opportunity for the institution. Counter Intelligence is the branch of an intelligence service charged with keeping sensitive information from an enemy. preventing subversion and sabotage. groups. It should develop strategic alliances with individuals. It should be able to motivate its people in order to bring them to the condition to meet the goals of the institution. deceiving that enemy. pricing policies. competitors could not easily determine the strengths and weaknesses of FAITH. Tactical Intelligence includes the competitors’ terms of scale. and collecting political and military information. The management of the school should secure the confidentiality of all the secret information of the school.