ABOUT VAN HEUSENVan Heusen’s high quality, innovative business shirts are carefully selected to provide consumers with world trend seasonal patterns and colours plus styling options in either our latest contemporary European range as well as timeless basics in our traditional selection. Offering multiple sleeve lengths in easy care or natural fabrics at affordable prices reinforces why Van Heusen shirts are the world's number one selling business shirts. In August 2010, Van Heusen launched The Performa, a new high-performance suit based on the best selling ‘Classic Fit’ tailoring. Using a mix of cutting edge nanotechnologies, super high twist Wool yarns, and Vapour Phase technology, Van Heusen Performa is Crush Resistant, Stain Resistant and 100% Breathable. The Van Heusen Performa is designed to help you handle whatever life throws at you. ........ Van Heusen shirts were imported in small quantities from England from the 1930’s and a manufacturing plant was established in Melbourne in the mid 60’s to meet the growing demand for the brand here in Australia. Since becoming part of Gazal and manufactured under licence by us from 1976, we have established the Van Heusen brand as the dominant business shirt in Australia, created a loyal consumer following and developed a chain of supply from place of manufacture to point of sale that is coveted by many of our competitors. Phillips-Van Heusen Corporation has since then acquired the rights to the name and the trademarks globally, continues to advance the recognition of the Van Heusen brand internationally and supports Gazal with product extensions in our territory. Providing business shirts in multiple sleeve lengths like no other supplier in this country remains the core of our business and the competitive advantage. With up to 30 fit combinations in selected items and approximately 50 items overall in our current stock service range, the combinations of colours, sizes, styles and fits are formidable. 2003 marked a radical change in direction for the brand when future development concentrated on the younger marketplace, and the highly successful release of our European Cut body silhouette later that year heralded the change. This was a departure from our Full Cut product aimed at mid age consumers that has been our traditional market for decades. European Cut shirts are more tailored; patterns are bolder and styling more contemporary. This new focus will be reflected across all extensions of the brand by building a younger base. However, the more conservative established customer will not be forgotten as the core component of our range will be maintained to service that client. As well as the above, our product range is becoming more diversified with tailored clothing and women’s shirts due for release in Summer 2006. Also available are ties and belts, small leather goods, men’s fragrances and skin care, footwear and socks. The Van Heusen brand is now also importantly linked to the international human rights movement via our USA licensor and all factories manufacturing any of our products must comply to a strict code of audited conditions. These encompass amongst other issues, minimum wages, hours of work, freedom of association, non-discrimination, no forced or child labour, health and safety standards plus environmental conditions. Phillips-Van Heusen has several sourcing facilities worldwide.000 people worldwide[citation needed]. Singapore. Chaps. Additional distribution facilities in the United States are located in Brinkley. the free encyclopedia Jump to: navigation. search Phillips-Van Heusen Corporation (Dutch pronunciation: [ˈfɪlɪps vɑn ˈhøːsən]) (NYSE: PVH) is an American apparel company. G. and the world's largest shirt company. Contents [hide] • • • • • • 1 Organization 2 History 3 Distribution 4 Marketing 5 References 6 External links [edit] Organization Phillips-Van Heusen's main headquarters are located in Manhattan. Reading and Chattanooga. China. Malaysia. Tennessee. Hong Kong. These facilities are located in Sri Lanka. Mongolia. Arrow. Bass and licenses brands such as Geoffrey Beene. BCBG Max Azria. Izod. Indonesia. It owns brands such as Tommy Hilfiger. New Jersey. H.[1] The corporation employs over 12. California. Jonesville. Arkansas. Sean John. Van Heusen. North Carolina.Phillips-Van Heusen From Wikipedia. and Los Angeles. Georgia. Honduras. [edit] History . Calvin Klein. with administrative offices in Bridgewater. Kenneth Cole New York. Philippines. Thailand and Taiwan. Austell. Bangladesh. JOE Joseph Abboud and MICHAEL Michael Kors. Bass. differing from existing outlet stores.000 square feet (930 m2). and Calvin Klein. Moses Phillips and his wife Endel began sewing shirts by hand and selling them from pushcarts to local Pottsville.H. Separately. Kohls. Phillips-Van Heusen acquired G. Ted Baker. Michael Kors.[7] [edit] Marketing Historically. Bass. Inc. John M. . preferring to let its department store customers market their products within its stores. Nautica. when G. The first collar attached shirt was introduced in 1929. [7][8] Approximately 25 percent of the Geoffrey Beene outlet stores will become Calvin Klein stores. which was released to the public in 1921 and was successful. In 1987. the corporation acquired the Izod brand. [4] On 15th March 2010. Phillips-Van Heusen has not had a strong advertising presence of its own. Macys. Van Heusen and Isaac Phillips met and formed the Phillips-Van Heusen Corporation. and Dillard's. Tommy Hilfiger. DKNY. in January 2007. both through its own labels and private label agreements. Perry Ellis.[3] The corporation began making men's apparel under the Timberland name in 2008. The outlet stores provide product not available through other retailers. Phillips-Van Heusen also sells its products directly to customers through about 700 outlet stores under the brand names Van Heusen. Bass began his shoe manufacturing company in Maine.The history of Phillips-Van Heusen can be traced back to 1876. IZOD. followed by the Arrow brand in 2000.[5] [edit] Distribution Phillips-Van Heusen provides products to many popular department stores. such as JC Penney. such as the clothing available at Bass clothing stores. The Bass Weejun was introduced in 1936. The stores will be about 10. In 1881. Geoffrey Beene shirts were launched in 1982. The Phillips-Van Heusen Corporation received a patent for a self-folding collar in 1919. JOE Joseph Abboud. Phillips-Van Heusen acquired Tommy Hilfiger for $3 Billion. under a licensing agreement. and Vin Draddy acquired the rights to the Izod name in the early 1900s. Original Penguin and Jones New York. H. In 1995.[2] After acquiring Superba. while the remaining 75 percent of store will close entirely.[6] Phillips-Van Heusen is closing its Geoffrey Beene outlet retail division by the end of fiscal year 2008. This grew into a shirt business in New York City that placed one of the first ever shirt ads in the Saturday Evening Post. with women's apparel following in 2009. These stores will sell the full range of Calvin Klein product at full price. and the Calvin Klein company in 2002. Pennsylvania anthracite coal miners.[7][8] The company will continue to license the Geoffrey Beene brand name for Geoffrey Beene brand dress shirts and men's sportswear until at least 2013. PVH now owns necktie licenses for brands such as Arrow. The arena's name was changed to the Izod Center. A name that is synonymous with panache and modernity.[citation needed] The corporation will pay about $1.Louis Phillippe. With clean cuts and inspiring designs season after season.On October 4. Sources claimed that the shooting for the commercial will take place next week or in the third week of May this year Read more: John Abraham to endorse Van Heusen | John Abraham http://www. It leads the segment in both the premium and international lifestyle categories with Louis Phillippe. 2007.bollywoodmantra. it has entered into a distribution agreement with the international brand Esprit Interestingly. Van Heusen and Allen Solly .3 million a year over the next five years for the naming rights. Phillips-Van Heusen took over naming rights to the Meadowlands Sports Complex arena in East Rutherford. To bolster its presence. Madura Garments is defined by its brands . the lifestyle garments business of Aditya Birla Nuvo. attitude and comfort. Amir Khan was endorsing Van Heusen Formal Shirts when he was shooting for ‘Ghajini’ but John is said to be endorsing for party wear collection ‘VDot’. Van Heusen and Allen Solly.that personify style. has revolutionised India's readymade apparel and retail market. Madura Garments is one of the highly growth-oriented businesses of Aditya Birla Nuvo and the company is a leading player in the garment segment. the company lives its business philosophy to the fullest "To be the undisputed leader in the lifestyle industry delivering continued value growth for all stakeholders". New Jersey. and the change became effective on October 31. 2007.com/news/john-abraham-to-endorse-van-heusen/5760/#ixzz12doCOLzw . and will handle marketing for arena events Madura Garments.