About TITANTitan Industries is the world's fifth largest and India's leading manufacturer of watches. The company has manufactured more than a 100 million watches till date; and has a customer base of over 80 million. The umbrella brand Titan is one of India's leading watch brands that brought about a paradigm shift in the Indian watch market, offering quartz technology with international styling. The brand Titan is committed to offering its consumers watches that represent the compass of their imagination. Titan's customers are therefore consistently introduced to exciting new collections, which connect, with various facets of their deepírooted yearnings for selfexpression. The new brand philosophy of Titan, encapsulated in the words "Be More", touches this as well as all other aspects of the brand. The Titan brand architecture comprises several collection and subíbrands, each of which is a leader in its segment. Notable among them are: Titan Edge The world's slimmest watch which stands for the philosophy of "less is more"; Titan Raga the feminine and sensuous accessory for today's woman, Nebula í crafted in solid 18k gold and precious stones. Several other popular collections like Heritage, Aviator, Regalia, Octane & WWF also form a part of the Titan wardrobe. Today, the Titan portfolio has over 60% of the domestic market share in the organised watch market. The company has 247 exclusive showrooms christened World of Titan', making it amongst the largest chains in its category backed by 700 afterísalesíservice centers. The company has a worldíclass design studio that constantly invents new trends in wrist watches. The TITAN Story Early 2001, when Indian consumers rated Titan ahead of all other brands as the Most Admired Brand in India across all product categories (the first ever such survey done by Brand Equity), it did not surprise people that a 13 year-old had managed to upstage many older and more wellknown brands: it was expected of Titan to achieve such things, it was so natural. It was also a fitting tribute to a brand, which had not only revolutionised the Indian watch industry, but also brought in world-class benchmarks in product design, quality and retailing into India. Back in the early eighties, the Tata Group had identified the watch category as a potential consumer market for the Tatas to enter. Xerxes Desai, a Tata veteran and the then MD of Tata Press, was chosen to lead that venture. In those days of pre-liberalisation the watch market, like most consumer markets in India, was way behind the rest of the world. The technology in vogue was the reliable, but outdated "Mechanical" technology, which used the unwinding of a mechanical spring to tell time. Not only was the accuracy of time-keeping not good enough, but the bulky mechanical movement did not permit the creation of sleek products. The industry was dominated by the public sector which had brought in watch manufacturing into India, enjoyed tremendous goodwill in the backed by the Tata name. but had not really invested in evolving itself and its consumers: styling still remained basic. and neither the brands nor the retailers saw it as important. that was it. What is truly amazing about Titan is the sheer scale of its offering and the consequent choice it offers to multiple segments across taste. Today. The initial range was 350 models. It was a sellers' market. The watch shops were narrow. These stores not only helped Titan to gain leadership substantially. Advertising was expenditure . age and economic background.This was a constraint imposed by the technology as well the outlook of the manufacturers. established a network of fine showrooms which would later become the world's largest network of exclusive watch stores. never to browse. it is taken for granted that a watch is a fashion accessory. in early 21st century India.Titan saw this as a vital investment. so one watch was enough. is one of the most prestigious and visible retail brands in the country. backed by world-class quality created at a world-class plant located just off Bangalore. There was hardly any need for consumer contact or research. demolished competition and rode into the sunset with panache. and make Titan a fashion accessory. doing well that way. Styling was basic . its sales and service network is wide and deep. Titan brought in the concept of retailing into the watch market.Quartz had not really taken off in India.market. Xerxes Desai's vision was to dramatically alter this perception of consumers. they were buying another time-keeping device. traditional markets of the city. 15. choice was limited. mesmerised consumers. Since the quality of the watch was quite good. offering world-class levels of shopping comfort and customer service. 20 years. with a 60% share of the organised sector market (the total market. preferring to sell through wholesalers. And when they did change it. Titan would go against that and build its line based on quartz. The World of Titan. Titan decided to inundate consumers with a wide choice in style. Watches remained a time-keeping device. and therefore no attempt made at it. but also irrevocably altered the retail landscape of the watch market through a demonstration effect on the traditional dealers. Titan's quality record is impressive. Titan invested significantly in advertising and in that process created a set of memorable and effective properties over the years. Right from Day 1. So Titan. they did not pay a high price for the new piece because. He knew that that was the only way that this new brand would explode the market and wrest control from the dominant HMT. and the consumers did not change it for 10.There was no importance given to presentation. You went there only to buy a watch. is estimated at around 42 million units).You had 200 models to pick from. never to simply check out. Titan decided to make style a table-stake. and its network of exclusive showrooms. Titan saw this approach . It created waves right in the early days. functions and price. was launched into the Indian market on the back of these new rules. what the hell. Visual merchandising was very much at the stage of "decoration" if any. dingy and typically located in the older. including the unorganised sector. Titan dominates the market. dingy and uninteresting . Accuracy would become a selling-plank. So he and his team went about breaking all the rules in the category: Mechanical technology was the norm . The companies themselves did not have much contact with retailers. thank you. Choice was limited . Shops were dark. All this affected the consumers. it lasted quite a while. it was psi 2000. over 4 years of development work. good quality range for the budget-conscious. A stellar example of Titan's Innovation is Edge. a mere 1. smart and affordable plastic watches for the youth: The other side of Titan for the other side of you. Retailers also became used to seeing customers walking into shops with newspaper "cuttings". Diva. the brand has collections like the Octane. the smart and contemporary collection for the young 21st century executive. the cute and colourful range for kids. In 2001. the slimmest watch in the universe. walk-ins and sales. the 'catalogue" advertising of Titan became its trademark as it was used regularly and effectively to merchandise new models. the ethnic range. The catalogue ads also helped customers to shop off the page and almost decide which model they wanted to pick. which justly received the Best Design Award in the Lifestyle Product Category in the first annual design contest organised by Business World and NID. And in 2008. In 1994. for those seeking exclusivity and status. realising fully that the only way to sustain the fashion accessory perception is by continuously coming out with collections that make the current ones somewhat dated. high precision chronographs) for those with the penchant for adventure. asking for the models shown there.as the foundation of its leadership strategy in the early days. In 1998. Even the early range had distinct offerings for different requirements: formal watches (gold plated cases with fine leather straps) for the executive. funky range for the young and young-at-heart. In 1996. the sold gold and diamond-studded range of luxury watches for those affluent people to whom gold is a precious acquisition. with mostly the same effect. WWF and Zoop . In 1999. and thus created curiosity. which leads to another purchase. In 1997. it was Nebula. it was Insignia. This approach continues to this day. It is a design and technological marvel. The immensely talented Design team collaborated with the Manufacturing group to create Edge. a 3. trendy. thereby creating a certain discomfort in the consumers' mind. it was Steel. In 1993. Titan has kept innovation core to its strategy. very distinctive and international-looking top-end watches. almost year after year: In 1989.15mm thin. it was Sonata. . In 1992. for the sophisticated India woman who appreciated such things. it was Fastrack. dress watches (gold plated cases with ornamental gold plated bracelets) for those with a preference for jewellery. Titan's R & D talent created a wafer-thin quartz movement. Titan has built on this principle over the last 15 years. the affordable. with water-resistance to boot! Edge was launched in India early 2002 to tremendous market acclaim and sales success. The underpinning of this entire market development and segmentation is Innovation. rugged watches (all steel watches with a skew to functionality) for those whose usage demanded a certain durability. the trendy range for the youth. unlike what consumers had seen before. a gem of elegance. From Day 1. with striking symbolism from ethnic India. it was Dash. colourful. sporty and very masculine watches with serious sports features (200-m mater resistance. the cool. Titan also chose to invest heavily into showcasing all this innovation to the consumer through advertising. This impact has shown up in every one of the collections spoken of earlier. They were fresh and distinctive.each of them unique and fascinating. it was Aqura. it was Raga.5-mm watch. rugged. a series of films involving a variety of characters (father. decorative props and word (the place looked almost like an art gallery). in the first such study by Brand Equity done in 2001. Consumers and professionals alike have resonated equally to Titan's successful efforts in bringing international standards to India. the World of Titan was born. Titan was voted the Most Respected Consumer Durables Company in a Business World Survey in 2003. thief!) and with local flavour (for Onam in Kerala. Operatic. These films became a big hit and created a genre of advertising films which lasted a good 8 years. Rock. with a good frontage and layout. Doing all this in style has earned Titan enormous goodwill and respect. where recessed "mood windows" showcased specific collections in the appropriate context with the help of visuals. daughter. Funk. building strong emotional values for the brand. Titan was voted the Most Admired Brand (across categories) in India by consumers. The concept of exclusive brand stores was almost non-existent. The most enduring part of the Titan advertising has been the music track. Helping the brand increase sales. Titan chose to develop the "Gifting" market.And has become such a powerful audio mnemonic for the brand. in A & M's annual survey done between 1992 and 1999. Refurbished with a contemporary look in 2001. even voted by the viewers of Zee Television as the second most liked TV commercial on the channel. where a man and his younger daughter conspire to give his older daughter a Titan as a surprise gift at her wedding. the segment from Mozart's 25th Symphony has arguably become Indian Advertising's most memorable track (incidentally. went on to become the most popular Titan film ever. One of the films in the series. Smart and helpful salespeople waited on you there and helped you choose the best piece by giving you information and suggestions. During those years. where the gifting of a Titan culminated in a moving personal moment and a strengthening of the bond between the protagonists. These not only helped build a goodsized gift segment for Titan. Another successful customer-facing aspect about Titan has been its stores. Titan was convinced that there lay a greater potential in that segment. where the entire range was displayed in style. Watches had always been favourite things to gift. and Titan had benefited from that. This experience now has over 255 branches and has penetrated the width and breadth of India. increase price premium. And in . with a single violin playing the melody. boyfriend. You could get a better idea about that collection through such a contextual presentation and could make up your mind which collection was right for your requirement. Then you would walk along to the selling area. Chosen by Xerxes Desai and the creative head of O & M in 1987 for its class and western vibes. this chain has become even more integral to the brand's destiny today. keep competition at bay and keep the brand name salient on the high streets of the country. Organised retailing did not exist in the late eighties. ex-boyfriend. A set of 3 films were developed in 1991 around 3 relationships. Once inside.. this was the most liked advertising track in the same Zee TV survey). Indian Folk. You walked away overwhelmed.In the early nineties. but also became Titan's Theme Campaign. Titan was voted the Most Admired Consumer Durables Marketer by industry professionals. Puja in Bengal) were created and released. You walked along the wall. sell the more expensive watches. and perhaps not coincidentally. In a pioneering effort that dramatically altered industry standards. you were totally impressed with the presentation. 8 out of 9 times (the ninth time it was No 2). the showroom immediately stood out on the street and attracted walk-ins. Located in the newer parts of a city. released around 1994. this piece has been rendered in countless innovative versions over the years: Indian Classical. Starting in 1987 in its pure classical versions. improve image. teacher. trendy and chic. Titan Industries reached out to the youth segment with Fastrack. From other souces titan story Titan Industries is the organization that brought about a paradigm shift in the Indian watch market when it introduced its futuristic quartz technology. Titan has come a long way.through a combination of Contemporary Style. Titan Industries repeated its pioneering act and brought international brands into Indian market. Titan today sells in the UK. Titan has put together an irresistible proposition for the people of these countries. The company has over 300 exclusive µWorld of Titan' showrooms and over 650 after-sales-service centers TITAN Titan is one of India's leading watch brands that brought about a paradigm shift in the Indian watch market.848 sq.70. Since starting export operations in a small scale to the Middle East in the early nineties to exploit the resident NRI population. Singapore. ft. Greece. The customers are no longer only NRIs. Oman. The Titan portfolio owns over 60% of the domestic market share in the organized watch market. complemented by international styling. it emerges as the 24th Most Admired Brand in the ET Most Admired Brands survey done annually. Dubai. With India's two most recognized and loved brands Titan and Tanishq to its credit. its third brand. Moving into the European market in the mid-nineties and Asia Pacific in the late nineties. Great Quality and Great Prices. Philippines and many more countries.2008. it was also the most admired Consumer Durable brand. The company has sold 100 million watches world over and manufactures 12 million watches every year. With over 624 retail stores across a carpet area of over 7. Malaysia. The success story began in 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. the Greeks. With over 100 million satisfied consumers and a track record of breaking the rules. Titan Industries has India¶s largest retail network. the Filipinos . which connect with . excitement and energy. With a license for premium fashion watches of global brands. a value brand of functionally styled watches at affordable prices. After Sonata. offering quartz technology with international styling. Hugo Boss and f c u k as well as the Swiss made watch ± Xylys owe their presence in Indian market to Titan Industries. the Arabs. Team Titan faces the 21st Century with a mix of passion. Titan Industries transformed the Indian watch market. Portugal. Tommy Hilfiger. They are the Thais. Titan has also done the seemingly impossible reverse thing: taking Indian quality to international markets. The brand regularly introduces exciting new collections. The brand Titan is committed to offering its consumers watches that represent the compass of their imagination. Titan Industries is the fifth largest integrated watch manufacturer in the world. Presenting Titan quartz watches that sported an international look. Spain. placing the brand amongst the largest chains in its category backed by over 650 after-sales-service centers. The new brand philosophy of Titan. The overall income in the second quarter.57 crore from Rs.feminine and sensuous accessory for today's woman.6% in Q2 After a record performance in the first quarter of 2010-11. encapsulated in the catchphrase µBe More¶. Regalia. Titan Industries Ltd. has come up with yet another record performance during the third quarter of 2010-11. ± Income grows by 42% and net profit up by 76. Titan Industries Ltd. Performance News PRESS RELEASES Select another news category Titan Industries Ltd. ± Income grows by 46. Titan Raga .75.41 crores during the same period.9% and net profit up by 82..5% in Q1 . each of which is a leader in own space.world's slimmest watch based on the philosophy µless is more¶.4% Fri 28 Jan 2011 | +More Titan Industries Ltd. Automatic. touches this as well as all other aspects of the brand.crafted with solid 18k gold and precious stones.1551.1156. The division has a world-class design studio that constantly invents new trends in wrist watches. a growth of 34% over last year¶s income of Rs. The Titan brand architecture comprises several collections and sub-brands. Several other popular collections like Heritage. The net profit in Q3 has grown to Rs. ± Net Up 64.the various facets of deep-rooted human yearnings for self-expression. July to September 2010. recording a growth of 82.43 crore during the same period last year.22 crores. Aviator. Nebula .137. The watch division boasts of over 300 exclusive showrooms christened µWorld of Titan'. Notable among them are: Titan Edge . was Rs. Mon 25 Oct 2010 | Corporate +More Titan Industries Ltd. Obaku also form a part of the Titan portfolio. has once again come out with extremely encouraging results in Q2.4% in Q3 After an encouraging performance in the first two quarters. 2% over last year.78 crore due to reduction in the . Ravi Kant announced Titan¶s foray into lens manufacturing at a press conference in Mumbai on 23rd June 2010. India's most popular fashion accessories brand. has come up with yet another record performance during the first quarter of 2010-11.After a sterling performance in its Silver Jubilee year 2009-10.4703. Mon 10 May 2010 | Fastrack +More Titan crosses billion dollar mark ± Net profit up 59% In its Silver Jubilee year. sexy side of the previously sweet & bubbly Genelia in the "Sweet No More" Sunglasses Campaign. tripling its profit after tax to Rs. in Q3 this year as against Rs 23.19. Tue 27 Jul 2010 | Titan +More Titan Eye Plus launches world class Lens Manufacturing unit ! Mr. Bhaskar Bhat and Mr. The profit after tax in Q1 this year has grown to Rs.35 crore. Titan Industries Ltd..78.12. Titan Industries Limited has come out with a sterling performance. . recently signed on Genelia D'souza to be the face of the brand.Triples profit after tax in Q3 In the back drop of a recovering economy and positive consumer sentiment. Wed 23 Jun 2010 | Eyeplus +More Fastrack says Genelia's Sweet No More! Fastrack. The year started on a sombre note against the backdrop of a slowdown worldwide but the recovery of the Indian economy and strategic steps taken by Titan Industries have helped register a historic performance. crossing the billion dollar (US) figure and registering a growth of 22.44 crore : Rs.81.52 crore last year.04 crore during the same period last year. Titan Industries Limited has come up with a record performance.46. The net profit in the same quarter last year however was impacted to the tune of Rs. The fashion brand lends its irreverent character to Genelia bringing out the edgy.28 crore from Rs.12 crores. Sales income for the year 2009-10 was Rs. Fri 30 Apr 2010 | Titan +More Titan Industries Ltd. 87.04 crore for the quarter ended June 2009.1156.discount rate for actuarial valuation of Gratuity & Leave Salary and Rs. reporting a growth of 41% over the same period last year.46 crore Titan Industries Limited. has posted a profit after tax of Rs. A post service follow-up (for major repair activity) is mandatory to complete the cycle of customer satisfaction.41 Crore during the second quarter of 2009 as compared to Rs. continuing global down turn and signs of slow but steady recovery of Indian economy. 77. a joint venture of TIDCO and Tata. 2011´. 1104.60 Crore compared to Rs. India Study.82 during the same period last year. which was an increase of 4.000 of the brands studied across 9 cities in the ³The Brand Trust Report.85 Crore during the corresponding period last year. Titan Industries registered an income of Rs. 46. Titan Industries has various schemes in place. faster turnaround time and customer satisfaction. with 786 service contact points across 343 towns.7%. Titan Industries¶ service centre network is committed to deliver a satisfying post-sales experience to all the customers. To ensure good quality. While Titan tops the watches category.66 crore towards interest on income tax of earlier years. all repair activities follow a strict and systematic process that is controlled and measured through an ISO audit system. Fastrack at 56 tops y TITAN CUSTOMER SERVICE Spread across India. 6.161 Crore On the back drop of spiraling gold prices. The Company¶s net profit in the second quarter stood at Rs. Titan's loyalty Signet . both offer quick and high-quality repairs for all types of watches currently sold by Titan with a six-month service guarantee. At the Titan Watch Care Centres.2000 Crore and Profit Before Tax to Rs. ± Ist Half 2009 ±Income crosses Rs. Fri 29 Jan 2010 | Corporate +More Titan Industries Ltd. Fri 23 Oct 2009 | Corporate +More Titan Industries Q1 Net profit at Rs. TITAN has been ranked 10th among 16. The Watch Care Centres are attached to the World of Titan and Authorised Service Centers are attached to the µMulti-brand outlets¶. 2010 May 12. Brand Titan has already made its place in the heart of all adults and Zoop will help us create recall of our brand amongst kids below the age of 12 years. Shyamala Ramanan. I would love to buy a Zoop watch for my kid ". Ms. vivid imagination and the cool attitude that today¶s children exhibit. focuses on the best post-sale experience and complete customer contentment. May 12. The girls watches are a plethora of candy colors and summer flowers making it a must have style accessory for the young lady. countdown timer. Now we are expanding our reach to 1200 outlets. Zoop. Zoop from Titan is created for the new generation kids who go beyond the obvious. 2010Titan strengthen its focus in Kids segment Titan strengthen its focus in Kids segment Mumbai. renowned bollywood actress and celebrity mom said. Titan Customer Service. the leader in the Indian watch industry. Titan Watches said.program . I feel it is important to inculcate the concept of time telling and time keeping in a fun and exciting way. Titan.are the outcome of an extensive consumer research study that revealed the deep-rooted need in today¶s children to stand out and command attention. leather and metal bracelets to all outlets that sell Titan. Features like dual time.´ We have received an overwhelming response from the limited markets we were present in. "We strongly believe that launching of Zoop has been a significant move for Titan. such as batteries. Ms Maria Goretti. the watches for boys are inspired by the nautical colors and sail elements making it an exciting watch. Every Zoop watch is designed keeping in mind the playfulness. It reflects their style. Marketing Manager. Titan Customer Service also markets spares and accessories. attitude and unique personal identities. Zoop will now be made available in 1200 outlets across 140 cities in India. Each watch from Zoop caters to this desire and fits well with the brand proposition of "Be a star".where customers can redeem their points ± is part of Titan¶s effort to retain and value its loyal customers. The creative and fun designs of the Zoop watches . It is also a new facet of brand Titan¶s brand philosophy of "Be More´.´ She added Speaking about Zoop. today announced its strategy to strengthen its kid¶s brand. Press Releases . 50- . Zoop offers as many as 70 styles for boys and girls and is very affordably priced from Rs 350 to Rs900/-. "I am truly impressed to see the Zoop watches from Titan. Sonata and Fastrack watches. Piloted in 6 cities in 2008. Whereas. Zoop watches are designed keeping the little consumers in mind and taking into account their point of view on what they want in a watch as opposed to an adult¶s view on kid¶s watches. As a responsible parent. Sr. with the ISO 9001 & 14001 certification. Talking about the evolution of the Kids brand Zoop. Staff actively encourage customers to use only original spares in order to ensure quality and satisfaction. 2010: In sync with its vision to address the requirements of all customer segments. Raga Flora. luminescent dials and other interesting features. The analog collection portrays floral motifs. The collection is a unique partnership with Obaku. MD. Zoop will soon be airing its TVC.500 watches on display. and EL Backlight are present in the digital collection to attract gizmo loving kids. The store has skilled in-store Watch Consultants with thorough knowledge of premium watches. India's largest watch manufacturer and retailer announced the launch of its very first Titan Flagship store in the country. On this occasion. Titan changes the dynamics of the entire retail experience for the evolved Indian customer. which is the first TVC in the kids watch segment. 2010Titan announces the launch of a new Retail Store Format Unveil the new horizon. based on the Scandinavian design principles of minimalism and inspired by Zen philosophy. Orion. free gift delivery. extended maintenance guarantee and a full fledged Watch Care Centre. . With this new retail format. Bhaskar Bhat. With more than 1.500 sq. Each Zoop watch comes with a warranty of one year and the materials used in manufacturing these watches are child friendly and ensure maximum safety. it provides an incredible choice to the discerning customer. Automatics. The packaging of these watches is also very attractive and specially designed to appeal to kids. Ms Chitrangada Singh commented. To capture a larger audience. 4th March 2010: Titan Industries Ltd. I am extremely proud to be part of 'Titan Flagship Store' launch. while offering a range of differentiated services. print ads. The new collection is designed by Danish designers. outdoor campaigns and BTL activities The TVC is about a cool 8 year old kid who outsmarts his older brother to retrieve his favorite Zoop watch from him. Spread over a spacious 2. The Flagship store also offers an array of unique services like personalized laser engraving on back cover of the watch. The concept is so very new and all the watches stand for a perfect synthesis of simplicity and purity committed into bringing out a harmonious calm. Octane.. an all-new dazzling brand for today's fashion fiesta!! Mumbai. Titan Industries Ltd also announced the launch of a brand new collection 'Obaku by Titan' seeped in the Scandinavian design tradition. celebrated actress Ms Chitrangada Singh unveiled the 'Obaku' collection from Titan. Aviator. this aesthetically designed Flagship Store brings alive the best watches from all of Titan's collections like Edge. gift vouchers.year calendar. On this exciting occasion. The aesthetically designed & spacious Titan flagship store showcases the best of Titan brands along the 'Be More' theme. where each collection comes alive". Raga Diva and Nebula. Mr.2010 Mar 04. The brand is taking a 360 degree marketing approach with TVC. an international brand rooted in Denmark. stopwatch alarm. disc second hand. compass. "I am in love with Titan's Obaku collection. Press Releases . The flagship store is an opportunity for brand Titan to bring alive its theme of 'Be More' where 'every watch is a compass of your imagination'. This store will definitely become a unique shopping destination for all and it is amazing to see a watch store as large as the Flagship Store. crystallized mineral glass and lead free environment friendly battery. . Titan Industries demonstrated that it is at the forefront of the Indian wristwatch market. The tradition of precision and design brilliance. select leading multi brand outlets and departmental stores across the top 8 cities in India.to Rs. Through this flagship store. Mr. gold . verve and sophistication who likes to accessorize. Bhaskar Bhat. the collection uses superior quality of materials like Kevlar straps.500/. leading multi-brand outlets and department stores across the country. The Obaku collection is combines the best of both ± the East and the West. Priced between Rs. "The opening of this flagship store is a landmark moment for us." The international contour of these new watches are embellished with genuine Swarovski crystals and are available in multiple dial colors with options in all steel. ³Titan Purple has been made to make heads turn. 2010Titan brings International Fashion Trend with Purple Unveil the new horizon.Speaking at the launch. with the launch of its most stylish watch brand. Speaking on the launch. The collection is available at World of Titan showrooms. making it the most desirable yet affordable fashion accessory of the season. an all-new dazzling brand for today¶s fashion fiesta!! Bangalore. Infused with style. for men and women. This store is a physical manifestation of the brand's theme of "Be More" and hence we take this opportunity of the store launch to launch the brand new Obaku Collection from Titan for the global Indian customer. January 2010: Staying ahead of the innovation curve once again. 7. said. MD. attitude and charisma. " About Obaku Obaku takes its name from a branch of Zen philosophy in Japan which believes in natural simplicity. Ajoy Chawla. This new range of more than 50 models in bold fashionable designs is specially suited for the modern woman of style. Each element of this crystal studded beauty is crafted individually and creates a vibration of harmony to give rise to a mesmerizing impression for those who are wearing it and those who are dazzled by it. with uncluttered looks. Titan Purple collection is available in a plethora of finishes.the hallmark of Titan watches has been reinvented in this new brand with brilliant asymmetric and contemporary forms. it is available in 21 different styles. we have set a new high in watch retailing standards in India. leather colors and bracelets in World of Titan showrooms. The need for a premium store for multi-brand watch retailing in India is growing with evolving Indian consumers. Priced between Rs 3500 to Rs 7000. rose gold and a combination of steel and leather look in straps. Purple. VP-Titan watches. Mr. Each watch is ultra chic and bears the perfect blend of defining elegance. Sr. 2. The collection comprises a palette of soft and soothing colours. eloquent interpretation of royalty and evolving taste of modernity. These sensational designs are at par with the latest international fashion trends. Purple brings the latest international fashion trends in watch segment to India.000/-. the common principles of minimalism of Scandinavian design and Zen ideology. Titan Industries Limited said. Press Releases .2010 Jan 08.