A SUMMER TRAINING PROJECT REPORTON “A STUDY OF PERCEPTION OF CUSTOMERS TOWARDS SHAREKHAN AND COMPARISON WITH FIVE OTHER BROKRING FIRMS” SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER IN BUSINESS ADMINISTRATION 2013-15 UNDER THE GUIDANCE OF: Mr Sumit Gulati Assistant Professor SUBMITTED BY: Maaz Abdullah ROLL No. 1303870086 MBA, Semester 3rd Batch 2013 - 2015 INSTITUTE OF TECHNOLOGY AND SCIENCE MOHANNAGAR GHAZIABAD An ISO 9001:2008 Certified Institute (Approved by AICTE, HRD Ministry, Govt. of India)Affiliated to Uttar Pradesh Technical University, Noida U.P.) STUDENT DECLARATION This is to certify that I have completed the Project titled “A STUDY OF PERCEPTION OF CUSTOMERS TOWARDS SHAREKHAN AND COMPARISON WITH FIVE OTHER BROKERING FIRMS” under the guidance of Mr Sumit Gulati in the partial fulfilment of the requirement for the award of the degree of “Master in Business Administration” from “Institute of Technology And science , Mohannagar.” This is an original work and has not been submitted anywhere else. Name of the student: Maaz Abdullah Course: MBA Batch: 2013-15 (Sign) CERTIFICATE This is to certify that Maaz Abdullah MBA 2013-15 batch, a student of INSTITUTE OF TECHNOLOGY AND SCIENCE GHAZIABAD has undertaken the project on A STUDY OF PERCEPTION OF CUSTOMERS TOWARDS SHAREKHAN AND COMPARISON WITH FIVE OTHER BROKERING FIRMS The survey, data collection and analysis work for preparing has been carried by the student in partial Fulfilment of the recruitment for the award of MBA, under my guidance and supervision. I am satisfied with work of Maaz Abdullah. I wish his further success and growth in his career. (Signature) Prof. Sumit Gulati Date: LTD.T. Last but not the least all my friends and family for their support and co-operation. for providing me great insights about stock markets for guiding me all throughout and for being a great support. I would like to express my sincere gratitude towards my company guide Mr Ashish Kumar Gupta. Pramod. Thanking You. for providing me such a platform.S Mohannagar. I would also like to thank Mr Sumit Gulati. I would like to extend my gratitude to I.ACKNOWLEDGEMENT I hereby take this opportunity to thank SHAREKHAN PVT. my faculty guide for instructing me and giving me his valuable advice on my project. I am also like to thank to my friends Neeraj. for providing me a corporate exposure through the course of my summer internship. Maaz Abdullah. 1303870086 . and Arshad Ali. These instruments have been very popular with investors all over the world. . The various strategies adopted for generating the leads for the Sharekhan. How Indian financial system of India works . firstly I have given the overview of Indian stock market how it was originate in India. They provide an outlet for investors to protect themselves from the vagaries of the financial markets. now a days why it is must. Online trading is now become very popular due to this e marketing only. The financial markets are no different.I have also provided the detail about the various financial product of Sharekhan pvt ltd mainly which include demat accounts. New ideas and innovations have always been the hallmark of progress made by mankind. It has spawned a whole new area called financial engineering. A lot of innovation goes into developing financial products cantered on these two factors. After this I have also mentioned about the learning which I learned after completing this project. Derivatives are among the forefront of the innovations in the financial markets and aim to increase returns and reduce risk. in all facets of life. According to me telecalling was one of best way to generate the clients for Sharekhan.EXECUTIVE SUMMARY The present report is prepared for In partial fulfilment of the Requirements for the award of Degree of Master of Business Administration. These are increasing returns and reducing risk. Being smart is to be strategic. At every stage of development.. In this project. The good news is that E-MARKETING is inexpensive. The endeavour has always been to maximize returns and minimize risk. fast. there have been two core factors that drive man to ideas and innovation. and easy to carry out and it can be more effective than any other marketing channel available today if you’re smart. TABLE OF CONTENTS FOR PROJECT REPORT Serial Particular No. BACKGROUND RESEARCH PROBLEM RESEARCH OBJECTIVE 7-52 2. LITRATURE REVIEW 53-54 3. RESEARCH METHODOLGY 55-68 4. BIBLOGRAPHY 79 80 9.QUESTIONNAIRE 81 . TYPES OF DATA CHOICE OF METHOD FOR DATA COLLECTION SAMPLE SIZE SAMPLING TECHNIQUE 68 Data Analysis & Interpretation 69-76 5. FINDINGS 77 6. CONCLUSION 78 7. Page No. APENDIX. SUGGESTION 8. INTRODUCTION 1. INTRODUCTION . In 1887. the "Native Share and Stock Brokers' Association" (which is alternatively known as "The Stock Exchange"). "Ladies and gentlemen. The number of brokers increased to about 200 to 250. the 'Share Mania' in India begun. you lose!" Isn't that why so many people got rich during the dot-com boom -. a disastrous slump began (for example. in 1865. the Stock Exchange acquired a premise in the same street and it was inaugurated in 1899. In 1860. the Stock Exchange at Bombay was consolidated. Thus. The East India Company was the dominant institution in those days and business in its loan securities used to be transacted towards the close of the eighteenth century.INTRODUCTION OF STOCK MARKET Indian Stock Markets are one of the oldest in Asia.and who knows why? -you win! If it drops. The earliest records of security dealings in India are meagre and obscure. However.61 the American Civil War broke out and cotton supply from United States of Europe was stopped. they formally established in Bombay. The 1850's witnessed a rapid development of commercial enterprise and brokerage business attracted many men into the field and by 1860 the number of brokers increased into 60.and why so many people lost their shirts (not to mention their retirement savings) in the recent recession? . By 1830's business on corporate stocks and shares in Bank and Cotton presses took place in Bombay. thus. Thus in the same way. the stock market can feel a lot like legalized gambling. there were only half a dozen brokers recognized by banks and merchants during 1840 and 1850. place your bets! Randomly choose a stock based on gut instinct and water cooler chatter! If the price of your stock goes up -. gradually with the passage of time number of exchanges were increased and at currently it reached to the figure of 24 stock exchange For a new investor. In 1895. Though the trading list was broader in 1839. Its history dates back to nearly 200 years ago. at the end of the American Civil War. Bank of Bombay Share which had touched Rs 2850 could only be sold at Rs. 87). INDIAN FINANCIAL SYSTEM . In fact the stock market is the primary source for any company to raise funds for business expansions. For the companies which are going public for the first time. In case of an already listed public company. That is the reason that a rising stock market is the sign of a developing industrial sector and a growing economy of the country. In both the cases these companies have to go through the stock market. Of course this is just the primary function of the stock market and just an half of the role that the stock market plays. Whenever a company wants to raise funds for further expansion or settling up a new business venture. they need to start with the Initial Public Offering or the IPO. If a company wants to raise some capital for the business it can issue shares of the company that is basically part ownership of the company. The stock market plays a play a pivotal role in the growth of the industry and commerce of the country that eventually affects the economy of the country to a great extent. To issue shares for the investors to invest in the stocks a company needs to get listed to a stocks exchange and through the primary market of the stock exchange they can issue the shares and get the funds for business requirements. There are certain rules and regulations for getting listed at a stock exchange and they need to fulfill some criteria to issue stocks and go public. The stock market is primarily the place where these companies get listed to issue the shares and raise the fund. they issue more shares to the market for collecting more funds for business expansion. The stock market is important from both the industry’s point of view as well as the investor’s point of view.IMPORTANCE OF STOCK MARKET: Function and purpose Stock market is an important part of the economy of a country. industry and even the central banks of the country keep a close watch on the happenings of the stock market. they have to either take a loan from a financial organization or they have to issue shares through the stock market. That is reason that the government. The secondary function of the stock market is that the market plays . This is the primary function of the stock exchange and thus they play the most important role of supporting the growth of the industry and commerce in the country. Once the buyer places a buy order in the stock market the brokers finds a seller of the stock and thus the deal is closed.the role of a common platform for the buyers and sellers of these stocks that are listed at the stock market. It is the stock market that makes it possible to sell the stocks at any point of time and get back the investment along with the profit. Brokers actually execute the buy and sell orders of the investors and settle the deals to keep the stock trading alive. So the stock market is not only providing the much required funds for boosting the business. It is the secondary market of the stock exchange where retail investors and institutional investors buy and sell the stocks. It is the stock market that makes the stocks a liquid asset unlike the real estate investment. All these take place at the stock market and it is the demand and supply of the stock of a company that determines the price of the stock of that particular company. In fact it is these stock market traders who raise the fund for the businesses by investing in the stocks. . This makes the stocks much more liquid in nature and thereby attracting investors to invest in the stock market. but also providing a common place for stock trading. The brokers basically act as a middle man between the buyers and sellers. For investing in the stocks or to trade in the stock the investors have to go through the brokers of the stock market. Maharashtra. YEAR OF ESTABLISHMENT : 1925 HEADQUATER : ShareKhan SSKI A-206 Phoenix House Phoenix Mills Compound Lower Parel Mumbai .com SLOGAN : Your Guide to The Financial Jungle.400013 NATURE OF BUISNESS : Service Provider SERVICES :Online Services. INDIA. . Depository Services and Technical Research.COMPANY PROFILE PROFILE OF THE COMPANY : NAME OF THE COMPANY : Sharekhan ltd. NO OF EMPLOYEES : Over 5500 WEBSITE : www.sharekhan. etc.com. mutual funds and IPOs.Sharekhan. Known for its jargonfree. Sharekhan has one of the best states of art web portal providing fundamental and statistical information across equity. With a legacy of more than 80 years in the stock markets. The company provides equity based products research. online trading. customer commitment and superior technology.500 companies for in-depth information. One can also access other market related details such as board meetings. margin funding. etc. Presently SSKI is one of the leading players in institutional broking and corporate finance activities. SSKI which is established in 1930 is the parent company of Sharekhan ltd.com . FII . Sharekhan was established by Morakhia family in 1999-2000 and Morakhia family . Sharekhan Ltd. This site gives access to superior content and transaction facility to retail customers across the country.SHAREKHAN LOGO : COMPANY DETAIL: Sharekhan is one of the top retail brokerage houses in India with a strong online trading platform. One can surf across 5. depository. derivatives. is a brokerage firm which is established on 8th February 2000 and now it is having all the rights of SSKI. investor friendly language and high quality research.500 mutual fund schemes and IPO data.continues to remain the largest shareholder.sharekhan. NSE. 2000. With their research expertise. equities. The company was awarded the 2005 Most Preferred Stock Broking Brand by Awaaz Consumer Vote. result announcements. details about more than 1. Investment advice. the content-rich and research oriented portal has stood out among its contemporaries because of its steadfast dedication to offering customers best-of-breed technology and superior market information. telephone and retail outlets. Sharekhan offers its customers a wide range of equity related services including trade execution on BSE. Depository services. and Derivatives. It is first brokerage Company to go online. Commodities..was also launched on Feb 8. The Company's online trading and investment site – www. the SSKI group ventured into institutional broking and corporate finance over a decade ago. It has one of the largest networks in the country with 1200+ share shops in 400 cities and India’s premier online trading portal www. they provide investors with end-to-end solutions in investments . It is the retail broking arm of the Mumbai-based SSKI [SHRIPAL SHEWANTILAL KANTILAL ISWARNATH LTD] Group.They provide trade execution services through multiple channels as an internet Platform. Cambridge Technologies. Sharekhan's lineage and relationship with SSKI Group provide it a unique position to understand and leverage the growth of the financial services sector. • Pioneers of online trading in India amongst the top 3 online trading websites from India. HSBC.The Morakhiya family holds a majority stake in the company. SSKI’s institutional broking arm accounts for 7% of the market for Foreign Institutional portfolio investment and 5% of all Domestic Institutional portfolio investment in the country. Nexgenix. • Awarded ‘Top Domestic Brokerage House’ four times by Euro money and Asia money. pan-Indian branch network and an utstanding technology platform. • Winners of “Best Financial Website” award. in terms of the size of deal. The company has used some of the best-known names in the IT industry. SSKI holds a sizeable portion of the market in each of these segments. . Foreign Institutional Investors generate about 65% of the organization’s revenue. HUJl. with a daily turnover of over US $ 2 million. the SSKI group ventured into institutional broking and corporate finance 18 years ago. We look forward to providing strategic counsel to Sharekhan's management as they continue their expansion for the benefit of all shareholders. The Corporate Finance section has a list of very prestigious clients and has many ‘firsts’ to its credit. To build its trading engine and content. Verisign Financial Technologies India Ltd. Intel & Carlyle are the other investors. Further. Sharekhan's management team is one of the strongest in the sector and has positioned Sharekhan to take advantage of the growing consumer demand for financial services products in India through investments in research. like Sun Microsystems. It has 60 institutional clients spread over India. Sharekhan has always believed in investing in technology to build its business.transactions. Oracle. Vignette. • Most preferred financial destination amongst online broking customers. Far East. ACHIEVEMENTS OF SHAREKHAN: • Rated among the top 20 wired companies along with Reliance. Infosys. January 2004 edition. With a legacy of more than 80 years in the stock markets. Spider Software Pvt Ltd. Microsoft. etc by ‘Business Today’. sector tapped etc. buying/selling by mutual funds and much more. UK and US. Presently SSKI is one of the leading players in institutional broking and corporate finance activities. • New initiatives Portfolio management Services and commodities trading. MISSION: To educate and empower the individual investor to make better investment Decisions through quality advice and superior service. . “Awaaz customers Award 2005”. • Branches / Semi branches servicing affluent / aggressive traders through high skill financial advisor. VISION : To be the best retail brokering Brand in the retail business of stock market.00. FUTURE PLAN: • 3.000 highly valued clients. • 250 independent investment managers/ franchisee servicing 50.• India’s most preferred brokers within 5 years.000 plus retail customers being serviced through centralized call centers/ web solutions. • Internet-based Online Trading: Speed Trade. • IPOs & Mutual Funds Distribution . SSKI won the 'India's Best Broking House for 2004 ' . • Daily trading calls based on Technical Analysis. • Cool trading products (Daring Derivatives and Market Strategy).SHAREKHAN IS INFACT: • Among the top 3 branded retail service providers • No.000 clients. In the Asia Money broker's poll held recently. • Daily research reports and market review (High Noon & Eagle Eye) . • Sharekhan Value Line (a monthly publication with reviews of recommendations. stocks to watch out for etc. SHAREKHAN OUTLET OFFER FOLLOWING SERVICES: • Online BSE and NSE executions (through BOLT & NEAT terminals) . 1 player in online business • Largest network of branded broking outlets in the country serving more than 7. REASON TO CHOOSE SHAREKHAN LIMITED EXPERIENCE : SSKI has more than eight decades of trust and credibility in the Indian stock market. • Personalised Advice . • Commodities Trading . • Pre-market Report (Morning Cuppa) . • Free access to investment advice from Sharekhan's Research team .00. • Live Market Information.) . Ever since it launched Sharekhan as its retail broking division in February 2000. EDUCATION. Its analysts constantly track the pulse of the market.com) as well as over the Voice Tool. TOOLS AND EXECUTION services for investors. One can get access to its powerful online trading tools that will help him take complete control over his investment in shares. TECHNOLOGY : With its online trading account one can buy and sell shares in an instant from any PC with an internet connection. INVESTMENT ADVICE: Sharekhan has dedicated research teams of more than 30 people for fundamental and technical researches. SHAREKHAN LIMITED’S MANAGEMENT TEAM: Mr.award. KNOWLEDGE : In a business where the right information at the right time can translate into direct profits. ACCESSIBILITY : Sharekhan provides ADVICE. These services are accessible through its centres across the country over the internet (through the website www. one can get access to a wide range of information on Sharekhan Limited’s content-rich portal. it has been providing institutional level research and broking services to individual investors.sharekhan. Dinesh Murikya – Owner of the company: . Mumbai. Sharekhan became the first broking house to embrace new technology for faster. a brokerage firm with over five decades of legendary service to its credit. His hands on approach and rigorous experience in sales led him to higher challenges that the capital markets provided. Tarun Shah started his professional life in sales and marketing in a chemicals company. more effective and affordable services to retail investors. Dinesh Murikya. Mr. Thus India’s first retail-focused stock-broking house was established in 1925. he joined SSKI. DIRECTORS: MR. He Venture into stock trading with an intention to raise capital for his own independent enterprise. TARUN SHAH CEO. Xavier’s College.In 1987.The Sharekhan Group of Companies was brought to life by Mr. MR SHANKAR SHAREKHAN VAILAYA- DIRECTOR (OPERATION) OF .SHARE KHAN A science graduate from St. However. Under his leadership. he recognised the opportunity offered by the stock market to serve individual investors. A graduate in commerce from the University of Mangalore and an Associate of TheMember of the Institute of Chartered Accountants of India.completed his B. OTHER DIRECTORS: • Mr Pathik Gandotra : Head of Research • Mr Rishi Kohli : Vice President of Equity Derivatives . Shankar Vailaya heads the operations. JAIDEEP ARORA– DIRECTOR (PRODUCT&TECHNOLOGY) Jaideep Arora. MR.Tech from IIT (Kanpur) and his PGDM from IIM Kolkata.Mr. finance and legal functions. HIERARCHY IN SHAREKHAN: Sales Side Dealing Side • Trainees • Junior Dealer • Super Trainees • Dealer • Sales Executives • Relationship manager • Senior sales executives • Senior Relationship manager • Business executive • Equity advisor • Assistant sales manager • Assistant Branch Manager • Deputy manager • Branch Manager • Territory manager • Cluster Head • Area sales manager/ Cluster manager • Directors • Regional sales manager • CEO development . 5. Research reports. • It can easily tap the retail investors with 3. newspapers. 9. 8.High brokerage charges but now they have overcome this by a new prepaid scheme in which brokerage is reduced to half. etc). Recommendations from clients. Clients (average of15. 3. Different variety of financial products. 2. Free Demat a/c opening. 2. Low annual maintenance charge 10. 4.000 accounts per year) 7. .• Regional Head • Vice president • Directors • CEO \SWOT ANALYSIS STRENGTHS 1. Lesser emphasis on customer retention. Technology WEAKNESSES 1. Online fund transfer. First brokerage firm to go online. OPPORTUNITIES • With the booming capital market it can successfully launch new services and raise its client’s base. 6. Lack of awareness among customers because of non-aggressive promotional strategies (print media. PMS Services. • To execute business for the company by selling demat accounts. etc. • To know how to open and close the calls. • To know how to handle various types of customers. PRODUCTS & SERVICES OF SHAREKHAN Sharekhan ltd. • To gain practical knowledge of the market. • To expand the market penetration of Sharekhan ltd. • To provide pricing strategy of competitors to fight cut throat competition. • To know various reasons for market fluctuations. • To study the various products of Sharekhan. • Checking the satisfaction level of the customers towards Sharekhan • Checking the awareness level of investor in online share trading. electronic media. • To learn to manage time.small saving through promotional channels like print media. • To have a practical experience of working in a reputed organization. • Study of influencing factors affecting the purchase decision. • Increasing usage of internet through broadband connectivity may boost a whole new breed of investors for trading in securities Learning’s and tasks performed in my SIT: • To project Sharekhan as an authority in the retail stock trading business. • To know the various policies of the company. • To learn the online terminal used for trading. Provide different Product as follows . • • • • • • • • • • Share online & offline Derivatives Mutual fund online Commodities online IPO online Portfolio Management Services Insurance Fixed deposits Advisory products Currency trading PRODUCTS OF SHAREKHAN . . • Trade anywhere:-enjoy the ease of trading from any part of the world in a completely secure environment.SHAREKHAN’S VARIOUS TYPES OF ACCOUNT SHAREKH AN CLASSIC A/C ONLINE A/C OFFLINE A/C FAST TRADE SHARE MOBILE SHARE ONLINE: Sharekhan provide online facilities for: • Instant credit and transfer:-instant transfer of funds from bank account of the choice to Sharekhan trading account. investment calls and live market commentary. bank and de-mat account with digital contracts removers all paperwork. The life time registration charge for this account is 750 rupees. Sharekhan provide different types of online accounts CLASSIC ACCOUNT:The Classic Account enables customers to trade online on the NSE and the BSE.• Dial n Trade:-call toll free number (1-800-22-7050) to place orders through tele brokers. • After-hour orders:-place order after market hours. This account is suitable for the retail investors. which get executed as soon as the markets opens. • Freedom from paperwork:-Integrated trading. • Timey advice:-make informed decisions with expert advice. • Real-time portfolio tracking:-benefit from real-time information for investment and current portfolio value. Features • Online trading account for investing in Equities and Derivatives • Free trading through Phone (Dial-n-Trade) • Integration of: Online trading + Bank + Demat account\ • Instant cash transfer facility against purchase & sale of shares • IPO investments • Instant order and trade confirmations by e-mail • Single screen interface for cash and derivatives FAST TRADE: Features . invest in IPO and Mutual Funds and access all the research and transaction reports through Sharekhan’s website. • Single screen interface for cash. • New FastTrade is independent of existing website and can work even if content website is down. TRADE TIGER ACCOUNT: . • Personalized market watch. derivatives and Commodities. • New FastTrade is platform independent will support by all Operating System. • Fast trade is web base product and it’s a shown fluctuation rate.• Streaming quotes. • New FastTrade will support all browsers in the market. SHARE OFFLINE: As the internet has taken over the physical trade. It is ideal for active traders and jobbers who transact frequently during day’s session to capitalize on intra-day price movement. Alerts and reminders.This is an internet-based software application. • Multiple Charting. • Real-time streaming quotes. Merits of offline trading: • Low brokerage • Less margin • Flexibility in credit period . which enables one to buy and sell in an instant. Even the internet has not spared trading in shares and still the conventional system of offline trading continues in today’s world. • Single screen trading terminal for NSE Cash. This account comes with the following features: • Instant order Execution and Confirmation. tic-by-tic charts. NSE F&O & BSE. • Live market debts. • Technical Studies. the same is the situation in trading in shares. • Customized advice • Demerits of offline trading • Problems in getting in touch with the broker • Limited clientele • Problem of attention from the broker due to load • Customer has to believe what the broker says • Broker Might not give the best price Paperwork Geographical Restriction DIAL-N-TRADE: Sharekhan provides complete trading facility like they are giving Toll free numbers the phone trading facility as an alternative of net trading where a customer can call “n” number of times. cotton. crude oil. coffee etc.dollar exchange rate. Toll Free numbers: 1800-22-7500 DERIVATIES: Derivatives are financial contracts whose value/price is depends on the behavior of price of one or more basic underling assets. rupee. made on the trading screen of stock exchange. Stock futures on certain specified securities and internet rate futures are . buy or sell an asset in future. soybean. interest rate. index. These contracts are legally binding agreement. The assets can be share. bond. EQUITY FUTURE AND OPTION: • Future:- An agreement between two parties to buy or sell an asset at a certain time in the Future at a certain price. sugar. Puts give the buyer the right. no insurance . exporters and importers. traders. COMMODITIES ONLINE: COMMODITIES ONLINE: Commodities are agreements to buy and sell virtually anything except. • Options:- An Options is a contract which gives the right. The primary commodities that are traded are oil. Calls give the buyer the right but not the obligation to buy a given quantity of the underlying asset. there are no transportation charges.All the futures contracts are settled in cash. hedgers. Trading in commodity derivative provides unique market opportunities for a wider section of participants like: investor.available for trading at NSE (NATIONAL STOCK EXCHANGE). onions. which a buyer of an option pays the premium and Options are of two types – calls and put. manufactures planters. While trading commodities through an exchange. at a given price on or before a given future date. gold and agricultural products. arbitragers. Commodities expands customer investing horizon from investing in a metal company to trading in the metal itself. for some reason. but not obligation to sell a given quantity of the underlying asset at a given price on or before a given date. Commodity derivatives comprise of raw materials and products that can be traded on special commodity exchanges across the country. Puts also known as bears. but not but or sell the underlying at a stated price. Calls also known as bulls. Sharekhan trades on two major commodity exchanges in India. Oils & Oilseeds. Customer can trade in commodities at nominal costs and carry the investment in paper from as customer want. Energy. Sharekhan provides commodity facility. .costs. • MCX • NCDEX Indexes of commodities: MCX (MULTI COMMODITY EXCHANGE OF INDIA LTD) is a state-of-the-art electronic commodity futures exchange. MCX has also setup in joint venture the National Spot Exchange a purely agricultural commodity exchange and National Bulk Handling Corporation (NBHC) which provides bulk storage and handling of agricultural products. Plantations. Pulses.MCX is an independent commodity exchange based in India. The turnover of the exchange for the period Apr-Dec 2008 was INR 32 Trillion.MCX offers futures trading in Agricultural Commodities. Bullion. Ferrous & Non-ferrous metals. Spices and other soft commodities. It was established in 2003 and is based in Mumbai. no storage charges and complete security when customer trade though an exchange. The fundamentals for commodities are quite simple: price is a function of demand and supply. Jute sacking bags. Silver. . Tur. Guar gum. Crude Palm Oil. Soy Bean. Mulberry Green Cocoons. NCDEX currently facilitates trading of thirty six commodities .NCDEX: National Commodity & Derivatives Exchange Limited (NCDEX) is a professionally managed online multi commodity exchange promoted by ICICI Bank Limited (ICICI Bank).Raw Jute. At subsequent phases trading in more commodities would be facilitated. Silk. Pepper. Gold. CRISIL Limited (formerly the Credit Rating Information Services of India Limited).Cashew. Gur. Turmeric. Expeller Mustard Oil. Cotton. Cotton Seed Oilcake. Punjab National Bank (PNB). Indian Farmers Fertiliser Cooperative Limited (IFFCO) and Canara Bank by subscribing to the equity shares have joined the initial promoters as shareholders of the Exchange. Sesame Seeds. Jeera. Coffee. Rapeseed . Yellow Red Maize & Yellow Soybean Meal. RBD Palmolein. Guar Seeds. Mild Steel Ingot. Rice. Chilli.Mustard Seed . Refined Soy Oil. Wheat. National Bank for Agriculture and Rural Development (NABARD) and National Stock Exchange of India Limited (NSE). Chana. Sugar. Yellow Peas. Urad (Black Matpe). Castor Seed. Life Insurance Corporation of India (LIC). Rubber. Many a times there is a big difference between the price at which companies decides for its shares and the price on which investor are willing to buy share and that gives a good listing gain for shares allocated to the investor in IPO. From an investor point of view. or sometimes companies which have been around for many years but are finally deciding to go public. IPO help them to identify their real value which is decided by millions of investor once their shares are listed in stock exchanges. directly from the company at the price of their choice (In book build IPO's). IPO's also provide funds for their future growth or for paying their previous borrowings. Sharekhan provides to their customer the Online IPO facility.IPO:- Initial Public Offering. but often have the potential for significant gains. Companies offering an IPO are sometimes new. From a company prospective. The customer has to feel only the bid price and the quantity for which he/she wants to buy the stock. . young companies. the first sale of stock by a company to the public. IPO gives a chance to buy shares of a company. IPOs are often used as a way for a young company to gain necessary market capital. IPOs are often risky investments. In this facility. STEPS FOR APPLYING IPO ONLINE CURRENCY TRADING: CURRENCY TRADING: • Currency trading means to trade in currency of different countries and price varies because of supply and demand. • Currency trading is mostly done by large companies or by people who is import export business. • In price of currency there is always fluctuation. So it can be dangerous for people who have import-export business. So they make reverse position or it is also known as hedging. • So by this way people minimize their risk with the help of currency trading. • Currency trading is not much useful to individual investors. • Sharekhan is providing offline currency trading to interested customers.. CUSTOMER SUPPORTER: Call Centre: There is a call centre at Bombay, where more than 200 employees are working efficiently. Their work is as powerful that they complete every call within two minutes. So customers are satisfied with them. Relationship Manager: Sharekhan provides personal relationship manager to its customer. The work of relationship manager in Sharekhan ltd is as follow: • Punching in trades for clients. • Communicating intra-day trading calls and investment ideas to customers. • Conducting business development activities in branches. • Monitoring day to day operations at branch. • Maintaining regular relations with clients. ALERTS: • Mutual Funds, IPOs and Traders ON YOUR MOBILE IN YOUR MAIL IN MYINBOX Variety of Alerts for equities, • Get customize Daily Updates • Trade Execution Alerts will be set by default for trading customers • Be the first to get Research updates • Setting Alerts was never easier • Get the advantage of new alerts being added in the future SEMINAR: Sharekhan organizes seminars across the country from time to time in order to educate investors in various subjects related to the stock, derivatives and commodities markets. These exclusive Seminars are organized by Sharekhan for its Online Trading Customers for FREE. This will the the people to take investment decision. SHAREKHAN SHOPS: All you have to do is walk into any of our share shops across cities in India to get a host of trading and investment related services. Our friendly customer service staff will also help you with any account related queries you may have. AFTER HOUR ORDERS: Sharekhan’s customer also enjoy the facility of placing orders even after trading hours and the orders are executed as soon as the market opens. DE-MAT ACCOUNT Overview of Demat Account : Demat account allows you to buy, sell and transact shares without the endless paperwork and delays. It is also safe, secure and convenient. In India, a demat account, the abbreviation for dematerialized account, is a type of banking account which dematerializes paper-based physical stock shares. The dematerialized account is used to avoid holding physical shares: the shares are bought and sold through a stock broker. This account is popular in India. The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares. As of April 2006, it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN), and the deadline for submission of PAN details to the depository lapsed on January 2007. IS DEMAT A/C IS MUST? Now a day, practically all trades have to be settled in dematerialized form. Although the market regulator, the Securities and Exchange Board of India (SEBI), has allowed trades of up to 500 shares to be settled in physical form, nobody wants physical shares any more. So a demat account is a must for trading and investing. WHY TO CHOOSE DEMAT? The demat account reduces brokerage charges, makes pledging/hypothecation of shares easier, enables quick ownership of securities on settlement resulting in increased liquidity, avoids confusion in the ownership title of securities, and provides easy receipt of public issue allotments. It also helps you avoid bad deliveries caused by signature mismatch, postal delays and loss of certificates in transit. Further, it eliminates risks associated with forgery, counterfeiting and loss due to fire, theft or mutilation. Demat account holders can also avoid stamp duty (as against 0.5 per cent payable on physical shares), avoid filling up of transfer deeds, and obtain quick receipt of such benefits as stock splits and bonuses. So it just like a bank a/c where actual money replaced by shares. However a nominal deposit (refundable) is charged towards services which will be adjusted against all future billings. you need to open a demat a/c if you want to buy or sell stocks. Example : let’s say your portfolio has 100 of SATYAM. 200 of IBM and 120 of TCS shares. either through a Sharekhan branch or through a Sharekhan Franchisee center. DEMAT ACCOUNT IN SHAREKHAN: • Opening a DP account with Sharekhan • One can open a Depository Participant (DP) account. They all are held electronically in you’re a/c. • All investors have to submit their proof of identity and proof of address along with the prescribed account opening form. All these will show in you’re a/c. DE-MAT ACCOUNT OPENING CHARGES: . make cheque payments etc.WHAT IS DEMATERIALIZATION? Dematerialization is the process by which physical certificates of an investor are converted to an equivalent number of securities in electronic form and credited into the investor’s account with his/her DP. • There is no fee for opening DP accounts with Sharekhan. so you don’t have to possess any physical certificate that you own these shares. WHY DEMAT A/C IS LIKE BANK A/C? Just as you have to open an a/c with a bank if you want to save your money. 1000 Rs.TYPE OF DEMAT CLASSIC ACCOUNT TRADE TIGER DEPOSIT CHARGES (Refundable) (non refundable) Rs.5000 Rs.750 Rs.5000 Rs. if filled • Signed Photograph of all holders Customer can submit a photo copy of any of the following document for proof of identity: Customer can submit a photo copy of any of the following document for residence proof: BROKERAGE STRUCTURE OF SHAREKHAN BROKERAGE: It is the charge taken by the guiding company for helping you in buying and selling your shares.10000 Nil Rs.10000/25000 Nil List of Documents required to open an account with Sharekhan: • Proof of Identity • Copy of Ration card • Address Proof • A copy of cancelled cheque • Nominee photograph. INTRADAY: . There are different charges for Intraday and Delivery. 40% 0.A) Futures and Options Futures Options 2000/- Intra-day – 0. whichever is Higher 1% or Rs. Prepaid Brokerage Cash (P.04% Delivery – 0.70.The day to day buying and selling or daily transactions are called as Intraday.25% 0.20% 0. whichever is Higher SHAREKHAN HAS TIE UP WITH FOLLOWING BANKS: • HDFC • Axis Bank . whichever is Higher 6000/- Intra-day – 0.07 1.50.5% or Rs. DELIVERY: It is the three day transaction. It includes thre days. If you are buying any share then you have to sell it within three days including the buying day. The day you buy the share and the next two days after that day is called as Delivery.05 18000/- Intra-day – 0.80. You have to buy or sell the shares within the day only. All Prepaid accounts are valid for One year only.05% Delivery – 0.04 1% or Rs.07% (Single Side) Delivery – 0. PREPAID ACCOUNT There are three types of Prepaid account are provided to the customers accordingly they make transactions more and more. and transact through Sharekhan. within 5 days the customer have to pay back the amount otherwise Sharekhan will sell your shares. BENEFIT OF SHAREKHAN DEMAT ACCOUNT: EXPOSURE: Sharekhan also helps their customers by providing them up to Five times Exposure.• IDBI • Citi Bank • IndusInd Bank • Union Bank • ICICI • Oriental Bank Of Commerce. Example :. 100000. 750/. we invite you to pay a flat fee of just Rs. It’s cost effective You pay comparatively lower transaction fees. 20000 that means Rs.Now there is no need to pay demand draft and cheques to the sharekhan. Its offers single – . As an Introductory offer.If a customer invests Rs. But only for Five days. then he will get a exposure of 5 times of Rs. • 8 bank others NOTE :In these following bank we can transfer our funds from our bank account to trading account with the help of online banking like net banking within a second . 20000 * 5 = Rs. 20000. etc. money transfer. ITS CONVENIENT : You can access Sharekhan’s services through the internet • Transaction kiosks • The phone (call & transact) • A safe and convenient way to hold securities. tax. • Reduction in paperwork involved in transfer of securities. currency and commodities derivatives. fake securities. general insurance. you can transact in equity. delays. arising out bonus/split/consolidation/merger etc. • Holding investments in equity and debt instruments in a single account.Through Sharekhan’s associates.. • Transmission of securities is done by DP eliminating Correspondence with companies. IPO’s life insurance. • No odd lot problem. • Automatic credit into demat account of shares. ACCESS TO VALUE ADDED SERVICES • Reliable research. • Immediate transfer of securities • No stamp duty on transfer of securities. • Reduction in transaction cost. retirement. • Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately. even one share can be sold. • Elimination of risks associated with physical certificates such as bad delivery. including views of external experts with an enviable track record • Live news updates from Reuters and Dow Jones • CEO’s / expert views on the economy and financial markets • Tools that help you plan your investments. thefts etc. in the personal finance section of . • Nomination facility. amongst others. offshore investments mutual funds. money changing and credit cards. TARGETS / TASKS: To sell 05 Demat accounts worth Rs. To sell 3 Demat accounts in 1 month for Sharekhan ltd at Vaishali and Noida.• Risk Analyser for analysis of your risk profile • Asset allocators to build an appropriate investment portfolio • Innovative use of technology for facilitating Benefit For Investors Demat account has become a necessity for all categories of investors for the following reasons/ benefits: • SEBI has made it compulsory for trades in almost all scrip’s to be settled in Demat mode. Although.in 2 months for Sharekhan Ltd at Vaishali Noida. So far fulfilment of the targets one needs to: • Capitalize on the old and loyal client age which can be building slowly by advising people in the best possible way. trades up to 500 shares can be settled in physical form MY WORK PROFILE IN SHAREKHAN: I worked there with SHAREKHAN LTD. and . TASKS • To collect the leads. • To do the tele calling and take appointments. • Generating new leads through various activities. This profile offers me to understand the need of customer and provide them the best deal possible with maximization of the profit. 750/. with a profile of Management Trainee. both for the company as well as for the customer. The most important aspect for the role of trainee is trust. • To convince the client to open Demat account at Sharekhan ltd. Personal references and cold calling is one of the trusted ways of getting to the customers without meeting them. TARGET CUSTOMERS FOR SELLING DEMAT ACCOUNT • Business class people (high class) • Service class people • Government Employees ( working in banking sector ) • Young Adults (19-25 yrs students want to earn part time income. • To take signatures of the client on the KYC (know your customer) form. • To install the software in the client`s computer. • To tell the client about the company and its products.) • Women (literate and working women) GENERATION OF LEADS FOR SHAREKHAN: Since I was new in the field so I had to start from scratch and generate new leads to sustain in the market. • To convince the clients to do Online Trading. • To tell the client about the advantages of opening a demat account . Although in cold calling the rate of conversion remained very less. • To make the client trade. • By means of presentation explaining them how to trade online.• To attend the appointment on prescribed time. • To give a live demo of how the online terminal works. • To explain him the terms and conditions of the product. for . • To get the references from the client. • To collect the documents required to open a demat account.) • Adults (35-50 yrs. • To fill up the KYC form for the customer. after getting the product knowledge in the two week at the branch I was also allotted distributor to work with. At SHAREKHAN LTD. This activity gives me mixed result. Corporate calls always remained more difficult to crack with respect to retail sector. . Although it looked difficult to achieve in the beginning. This helped me to implement cross selling to get better result . It took me one day to crack Hi-tech Gears. In the initial phase I was accompanied by more experienced staff. I often got success and generated many leads through it but it also landed me in awkward position where the customer is not ready to hear.cold calling the quality and accent remains a very important criterion. After I became known to the market and procedure I started attending calls alone only. The corporate were the most difficult and most temping to get the business from. To get awareness of the every product I attended diversified calls.follow ups also play major role when we talk about cold calling STRATEGY ADOPTED FOR SELLING DEMATS ACCOUNTS: COLLECTING MORE AND MORE DATA THROUGH SHAREKHAN WEBSITE AND BY USING JUST DAIL APP NOT INTERESTED TAKE REFRENCES STRATEGY ADOPTED FOR TELECALLING : I was supposed to use the database provided by the company to make cold calls or by directly meeting people to get new leads. After the fourth week my performance also improved and I was able to get close to the targets. While talking to customers. I had very little knowledge about the stock market and its fundamentals. friendliness) • Flexibility: can adapt to different types of clients and new situations. Although nobody can claim complete expertise but there is a sea change at least from my point of view. Using a good database is very essential “Eighty per cent of our business comes from 20 per cent of our customers" is a frequent statement at any sales convention. I have also learnt the impact of Sensex and Nifty on overall stock market. I analyse their needs. If they agree to it then either we send across the agents to close the deal or close it themselves. There's hardly a sales executive who is not aware of the 80/20 rule”. And now after undergoing training for the 6th week at Sharekhan there is a tremendous increase in my knowledge about the stock market. Suggest them the plan that best suits them. schemes and policies and also about its competitors. • Ability to project a telephone personality (Enthusiasm. The products which I have sold up till now are Demat accounts . I have learnt about various fundamentals and technical aspects. which affect the stock prices in short. I have also gained a lot of knowledge about the Sharekhan Company and its various products. And I am confident about my knowledge about demat accounts . run and .While making cold calls. SYSTEMATIC PLAN AND PROCESS MY PERSONAL EXPERINCE IN SHAREKHAN Before my Summer Internship Programme. we need to have: • Good Communication Skills (Voice quality is clear and articulate) • Persistent and able to bounce back from rejection • Good organizational skills. I have learnt what are the various indices and their significance in market. Whether they want to go for investment purpose or insurance or both. ICICIDirect. He also gave me tips on how to do telecalling.com. While selling our product in the market. Sharekhan also . The person who will be investing in the share market should have at least the basic knowledge about the same or should have the curiosity to gain the same. Then finally after this we were sent to the market to bring demat accounts and Mutual funds. Each and every person does not invest in the share market. It has one of the largest networks in the country with 1000 share shops in 375 cities and India’s premier online trading portal www. by solving the customer queries. I did cold calling in these 6 week and created my own database through it. While on the call if customer asks me any query about which I am not very much sure then I call our Ashish kumar gupta sir who then clears my doubts and queries without any irritation. Out of these I found 2 to 4 persons who took actual interest in the Demat account and Mutual funds. I am still following the clients who are giving follow up dates. This not only solves clients query but also makes our concepts clear and strong. depository.sharekhan. I learned how to identify the prospective clients. He gave us tips on how to open and close the calls. Even. my own understandings were enhanced. So what I had to do is to identify the prospective client and then try to convince them. Initially we faced many obstacles and reasons were many like bad stock market conditions and we were unable to locate potential market etc. India bulls. I came to know more about how to talk to them. Selling a demat account requires special focus on targeting the customers.Our main task is to sell the online demat account. and their strategy of marketing and the consumer's preference towards the competitor's product. Religare etc. kotak security . how much time should be given to each client. As I met more and more people.long run. The company provides equity based products (research. but slowly I collected a good number of leads and references from whom so ever I met. I also came to know more about our competitor's product like. I have learned how to deal with them and convince them to open the demat account with Sharekhan. derivatives. its products and policies. In the first week we had training sessions for 5 days in which our company guide Mr Ashish Kumar gupta gave us the complete information about the company. Sharekhan is one of the top retail brokerage houses in India with a strong online trading platform.). margin funding. At Sharekhan we have also been taught to use the online terminal. During this venture I came across many people who came from different walks of life. I initially met round about 5 to 10 people every day. Wasting time on the customer who does not know anything about stock market is completely worthless. In the fourth week some of the follow-ups from the third week started converting. He also share information on how to fill the KYC form and what are the documents required to open the demat account. equities. etc. .Out of these we have to mostly sell demat accounts. Also. I met people in different locations i. then those too had to be solved by me. Chartered Accountants. Once the customer fills up the KYC form.03% for Intraday and 0.e. and engineers of NSN Company. Problems faced while selling products: • Customer dissatisfied with the services. This is again a big challenge because they say that now they don`t have enough time to sign in 25 places. At Sharekhan. Due to this I was very depressed for 2-3 days but then maybe I called him at a right time as he instantly asked me given another copy of passport with matched signature and I was very happy that day. demonstrating the terminal. I am gone in a market in alternate days. I am required to show the customer how to make a transaction and how to get access to the terminal. Noida sector 62. filling up the form. Customer Relationship Managers. After he receives the kit I have to go to his place to install the software in his computer and also I have to tell him how to trade online i. We have to take about 25 signatures of the customer on the KYC form. Even our Ashish sir helped us in solving our problems. I had faced this kind of situation. And he even said that if this form will not proceed further then he don`t want to open the Demat account and asked me to return the cheque. This includes people from the Banks. • People fear about the Market fluctuation’s . I call him/her after 5 working days to check if he has received the welcome kit which contains the login ID and password from Bombay office of Sharekhan.30% for Delivery. or solving the customer’s queries. it is all a very good learning experience for me. So.e. And if the sign mismatches even a little then there is again some long procedure to make that form acceptable. at like in Vaishali. Assistant Sales Manager.started a scheme of free demat account opening and also the one in which the brokerage reduces to half of the original brokerage of 0. business people. There are senior trainees and back office people always to solve the difficulties we faced in approaching a customer. the atmosphere is perfectly cordial. My second client Mr Ahmad Zama signature on the passport photocopy was different from that on his PAN card. So the form got rejected. etc. Travel agents. if the client faces any problem. real estate people. I have to explain him the complete terminal. Bisharat khan 2. (23/07/14 1/08/14) 5 DEMAT A/C LEARNINGS: • Importance of information technology in the field of stock broking is immense.Mrs.Mr. this terminal has been designed by the software company “Spider”. ACHIEVEMENT A.Mr. • People do not want insurance products.Afsha khan Rs. • People risk appetite is very low.750/each) NIL NIL NIL 1. so they are afraid of mutual fund as well ACHIEVEMENT: SERIAL NO WEEK NO. • Lack of knowledge and less awareness about demat account.750/2Classic account E. (28/6/1406/7/14) NIL C.• Past experience. . • The terminal through which the brokers buy and sell shares is a software that completely depends on the internet. (07/7/14 14/7/14) 2 DEMAT A/C D.Ahmad zama khan Classic accounts Rs. word of mouth. (15/06/14 22/06/14) NIL B. For Sharekhan. (16/7/14 22/7/14) NIL NAME OF THE CLIENT TYPE OF ACCOUNT AMOUNT / ASSET NIL NIL NIL NIL NIL NIL 1. • Stock broking companies run with the help of IT.750/(Rs. Learned how to use online trading terminal. • Enhanced my communication and convincing skills. • Learned the various policies of the company. • Learned about various products used in the share market especially Demat accounts . how to convince them and guide them in trading. LIMITATIONS OF ACHEVING • Due to bad market conditions people are becoming more and more pessimistic about investing in the share market. .• Buying and selling through internet is fast. They even tell us that we are doing our training at very wrong time. • I have also learned how to maintain good relation with the employees and the cotrainees. • Learned various aspects regarding Share Market. • While telecalling sometimes the clients do not give positive response. I have learned a lot relating to the finance and marketing • Learned the meaning of the words that are mostly used in the share market. After the depreciation of rupee upto the level of Rs 60. • Learned how to interact with people. may be because they are really busy or may be not interested in the demat accounts. • Learned how to open and close the calls. SENSEX fell tremendously from 21000 . • Learned to manage time properly. In this crash many people lost their money amounting from 2 Lakhs to 4-5 crore or even more. • Learned how to approach the customers. So when we approach them they tell us how much they used to trade in shares and how much money they have lost in the share market. As soon as the prices of the shares goes up or comes down then they can be sold or purchased instantly within seconds. • Customer Relationship is very necessary for the company to retain the customers. • In Sharekhan I have learned how to maintain good relations with the customers by giving them the proper service and solving their queries regarding the share market. • In Sharekhan Ltd. Learned how to take appointments. • Learned about various products of the Sharekhan Limited. service standards. • There are some negative rumors in the market about Sharekhan ltd. etc. It is just a margin money which has to be kept with Sharekhan till the account opens. • Dematerialization is normally completed within 15 days after the share certificates have reached the issuer/their R&T Agent. the depository account should be opened in the name of the minor and the guardian’s name should be mentioned. Thus it may take you a month from the date you hand over shares. • Account opening procedure should typically take 2-5 days. • Sharekhan takes no charges for opening Demat accounts but there is a initial deposit of Rs. some people have very bad experience with Sharekhan in terms of services and charges. But clients fail to understand this. They think that these are the charges they start suspecting it. • In case of a minor. As soon as the account opens this money can be kept as it is in the demat account or it can be completely used for buying shares or it can be partially used and the rest of the amount can be withdrawn. a court order should be obtained.000/-. The guardian will sign as signatory on behalf of the minor. • Only securities registered in the name of the account holder can be dematerialized. The list is available with your DP. • Dematerialization would be done only when the issuer / their R&T Agent is satisfied of genuineness of securities & ownership status . For selling the securities of the minor.10. They don`t want to take risk. charges. So it’s very difficult to convince them to deposit that much amount and open a demat account. Points to Remember • You may choose your DP based on your evaluation of their reputation. • In case of any difficulties. • Only securities admitted by NSDL can be dematerialized. contact your DP. They said that if they had spare money they will invest it in their shops and not in the share market. other conveniences. to receive demat credit.• While cold calling when we met the owners of big shops. This may not be the fault of the company but of some of the marketing executives who don`t disclose all the details about charges and products and once the demat account has been opened they don`t pay any attention to their old clients and thus fail to give proper services to the clients. ask for additional documentation (like bank attestation/ notarization.) to prove that the certificate belongs to the person who forwarded the DRF. • In case there is any problem in processing the DRF. the issuer/ their R & T agent may at the time of demat confirmation. contact your DP and if he cannot resolve the problem you may contact NSDL LITERATURE REVIEW .• All the joint holders should sign the DRF. etc. would be processed. provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer/ their R & T agent. • Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname. • If the signature in the DRF does not match with the signature available with the issuer/ their R & T agent. . the effect of changes in dividend taxation on stock . Our analysis extends the neo-classical growth model to include intangible capital and key features of the tax code and uses national account statistics to estimate the equilibrium value of corporate equity relative to GDP. We address the question of whether Indian equity valuations over the period 1991.LITERATURE REVIEW: According to jayanth . we take a critical look at the relationship between the value of capital stock in the Indian corporate sector and the valuation of claims to this capital stock in capital markets. pension and provident funds and most other investors are proposed to be relegated to a separate segregated market driven by compulsory market making. Patil has recommended that Indian government securities should be traded in two separate and segregated markets. According to Jayanth R Varma (November 2004) on Towards a Unified Market for Trading Gilts in India:A Working Group of the Reserve Bank of India (RBI) under the chairmanship of Dr. covered interest arbitrage came into play in a big way for the first time. verma (July 1997) on Indian Money Market Market Structure. after tax corporate cash flows and net corporate debt. R. In addition. This paper argues for a reconsideration of most elements of this design. According to Rajnish Mehra (June 2010) on INDIAN EQUITY MARKETS MEASURES OF FUNDAMENTAL VALUE:In this paper. Government securities are a unique asset class to which all Indians should have nondiscriminatory access.R. Households. Our framework can provide policy makers with a benchmark to identify deviations in equity markets relative to those implied by economic fundamentals. for example. Covered Parity and Term Structure:In the context of the relatively recent deregulation of interest rates in India. The Patil Report also recommends that the RBI should indulge in systematic market manipulation in the NDS to reduce the borrowing cost of the government. Nor are monopolies desirable since intense competition is the principal mechanism for fostering innovation and investor protection. it facilitates a quantitative assessment of policy changes such as. Banks and primary dealers are to trade on an anonymous electronic screen based order matching trading system a monopoly exchange based on the Negotiated Dealing System (NDS) owned by the RBI. this paper analyses the structure and inter-relationships of money market interest rates and studies the extent to which covered interest parity holds in India. H.2008 are consistent with three key market fundamentals: corporate capital stock. Segregated markets are unacceptable. The paper shows that there was a major structural break in September 1995 when in the wake of turmoil in the foreign exchange markets. According to Debjiban Mukherjee (April 2007) On Comparative Analysis of Indian Stock Market with International Markets:The stock market is witnessing heightened activities and is increasingly gaining importance. the hedging behaviour and the effect of hedging on exchange traded products. Based on our analysis. High frequency volatility remains a puzzle. This study covers New York Stock Exchange (NYSE). In fact. we conclude that in a large measure. Russian Stock exchange (RSE). Korean Stock exchange (KSE) from various sociopolitico-economic backgrounds. According To GopiKrishna Suvanam & Amit Trivedi on Imbalances Created because of Structured Products in Indian Equity markets:- This paper is study of effect of hedging of structured products on exchange traded equity products. In the current context of globalization and the subsequent integration of the global markets this paper captures the trends. The time period has been divided into various eras to test the correlation between the various exchanges to prove that the Indian markets have become more integrated with its global counterparts and its reaction are in tandem with that are seen globally. We caution the reader that although our framework is well suited to examining secular movements in the value of equity relative to GDP. . Indian equity markets were fairly priced over the 1991-2008period. Both the Bombay Stock exchange (BSE) and the National Stock Exchange of Indian Limited (NSE) have been used in the study as a part of Indian Stock Market. it is not suitable to address high frequency price movements in the stock market. We also suggest introduction of some new exchange products that would make the Hedging process easy and also would help some retail investors express their view in a better fashion Without the transaction costs involved in structured products. we know of no framework that can satisfactorily account for these movements in terms of the underlying fundamentals.prices. Hong Kong Stock exchange (HSE). the risks of the products. similarities and patterns in the activities and movements of the Indian Stock Market in comparison to its international counterparts. Tokyo Stock exchange (TSE). We conclude the hedging would be volatility supportive in a sell off and would be volatility suppressing in significant rally. We look at various aspects of the structured product markets including the motivation to buy. . RESEARCH METHODOLOGY . A research design is a market plan or model for conduction a formal Investigation. Definition Of Research Design: “It is a basic plan. the resources of data collection procedure. It is a frame work. making projection of certain things. It is a specification of methods and procedures for acquiring the Information needed for solving of any problem. profession. which specifies the type of information to be collected. . Research design is the strategy for a study and the plan by which the strategy is to be carried out. and information was gathered by those who had conducted study. a sample survey was adopted through the Structured Questionnaire. The objective of this kind of study is to answer the why. what.RESEARCH METHODOLOGY For the purpose of literature survey. Descriptive study is undertaken in many circumstances: 1 When the researcher is interested in knowing the characteristics of certain groups such as age. It specifies the methods and procedures for the collection. who. which guides the data collection and analysis phases of the project. 2 When the researcher is interested in knowing the proportion of people in given population who have behaved in a particular manner. when and how of the subject under consideration. they tend to be rigid and its approach cannot be changed every now and then. the information was also searched in libraries in various reports. journals and internet sites were also scanned for the authenticities of the subject matter. We will be taking descriptive research because our research includes comparative analysis in Delhi-NCR region and by the help of primary data assisted by questionnaire we will accomplish this task. Type of Research: Descriptive studies are well structured. in India agriculture and processed food export development authority (APEDA) conduct regular research for the benefit of agri-industry. pure. Problem solving:-this type of research is done by an individual company for the problem faced by it. There is no obvious commercial value to the discoveries that result from basic research. improve the energy efficiency homes. Problem oriented research:. The research which is done for human welfare. The goal of applied research is to improve the human condition. Unfortunately.G. “applied research is an investigation for ways of using scientific knowledge to solve practical problems” for example:. treat or cure a specific disease. It is called basic. it often conducted with the support of some financing agency like government.measurement and analysis of data. E. it is expensive.. UGC. The main motivation is to expand man's knowledge.improve agriculture crop production. how can communication among workers in large companies be improved? Applied research can be further classified as problem oriented and problem solving research.g.g.Smoot says “people cannot foresee the future well enough to predict what is going to develop from the basic research” E. world bank. rather than to acquire knowledge for knowledge’s sake.. public corporation. According to hunt. Etc. the research which does not have immediate commercial potential. Dr. there is no simple classification of research designs that covers the variation found in practice.WTO does problem oriented research for developing countries. As such. BASIC RESEARCH: The research which is done for knowledge enhancement.research is done by industry apex body for sorting out problems faced by all the companies. not to create or invent something. UNICEF. animal welfare and plant kingdom welfare.:. fundamental research. This research is generally conducted on large scale basis.:-how did the universe begin? APPLIED RESEARCH: Applied research is designed to solve practical problem of the modern world. offices. Basic research lay down the foundation for the applied research. It focuses on analysis and solving social and real life problems. Marketing research and market research are the applied . definitions. Statistics is the most widely used branch of mathematics in quantitative research. QUANTITATIVE RESEARCH: Quantitative research aim to measure the quantity or amount and compares it with past records and tries to project for future period. The process of measurement is central to quantitative research because it provides fundamental connection between empirical observation and mathematical expression of quantitative relationships.g. say 2008. Statistical methods are used extensively with in fields such as economics and commerce. “quantitative research refers to the systematic empirical investigation of quantitative properties and phenomena and their relationships”. where the response options have been Pre-determined and large number of respondents is involved.research. Qualitative research is much more subjective and uses very different methods of collecting information.could be researched. analyzing and interpreting data by observing what people do and say. and description of things. compared with past 5 years and then projection for 2009 could be made. For e. QUALITATIVE RESEARCH: Qualitative research presents non-qualitative type of analysis. In short. metaphors. theories or hypothesis pertaining to phenomena. Qualitative research is collecting. symbols.:. characteristics. mainly individual. Quantitative research involving the use of structured questions. the main aim of applied research is to discover some solution for some pressing practical problem.Videocon international conducts research to study customer satisfaction level. in . In social sciences. The objective of qualitative research is to develop and employ mathematical models.eg:-total sales of soap industry in terms of rupees cores and or quantity in terms of lakhs tones for particular year. it will be problem solving research. Qualitative research refers to the meanings. values. SAMPLING: A process of selecting a sample to determine certain characteristics of a population. Small number of people are interviewed in depth and or a relatively small number of focus groups are conducted. III. A population can be defined as including all people or items with the characteristic one wish to understand.g. Phenomenology:-a form of research in which the researcher attempts to understand how one or more individuals experience a phenomenon. sampling is concerned with the selection of a subset of individuals from within a statistical population to estimate characteristics of the whole population. sampling is widely used for gathering information about a population. and material things of a group of people. Acceptance sampling is used to determine if a production lot of material meets the governing specifications. I. II.this type of research focuses on describing the culture of a group of people. Ethnography:. particularly stratified sampling (blocking). color) of observable bodies distinguished as independent objects or individuals. Because there is very rarely enough time or money to gather information from everyone or everything in a population. Two advantages of sampling are that the cost is lower and data collection is faster than measuring the entire population. Results from probability theory and statistical theory are employed to guide practice. this includes defining the population from which our sample is drawn. quality assurance. the goal becomes finding a .depth interviews and focus groups. E.:-we might interview 20 victims of bhopal tragedy. language.g. E. weights can be applied to the data to adjust for the sample design. In statistics. Qualitative research can be further classified in the following type. Each observation measures one or more properties (such as weight. In survey sampling. In sampling. A culture is the shared attributes. Population definition: Successful statistical practice is based on focused problem definition. and survey methodology. The nature of this type of research is exploratory and open ended. norms. practices. Case study:-is a form of qualitative research that is focused on providing a detailed account of one or more cases. In business and medical research. location.:-the researcher might decide to go and live with the tribal in Andaman island and study the culture and the educational practices. Sometimes that which defines a population is obvious. in order to predict the effects of the program if it were made available nationwide. Although the population of interest often consists of physical objects. we might study rats in order to get a better understanding of human health. For example. sampling theory may treat the observed population as a sample from a larger 'super population'. an investigation of supermarket staffing could examine checkout line length at various times. (see below). while his 'sample' was formed from observed results from that wheel. Often there is large but not complete overlap between these two groups due to frame issues etc. a researcher might study the success rate of a new 'quit smoking' program on a test group of 100 patients. In other cases. Here the super population is "everybody in the country. given access to this treatment" . This situation often arises when we seek knowledge about the cause system of which the observed population is an outcome. and used this to identify a biased wheel. since the program isn't yet available to all. For instance. Joseph Jagger studied the behavior of roulette wheels at a casino in Monte Carlo. the 'population' Jagger wanted to investigate was the overall behavior of the wheel (i. Similar considerations arise when taking repeated measurements of some physical characteristic such as the electrical conductivity of copper. sometimes we need to sample over time. space. Note also that the population from which the sample is drawn may not be the same as the population about which we actually want information. In this case. or we might study records from people born in 2008 in order to make predictions about people born in 2009. For example.e. the probability distribution of its results over infinitely many trials). the focus may be on periods or discrete occasions. or should be sentenced for scrap or rework due to poor quality. or a study on endangered penguins might aim to understand their usage of various hunting grounds over time. For the time dimension. Sometimes they may be entirely separate . our 'population' may be even less tangible.for instance. the batch is the population. For example. In this case. a manufacturer needs to decide whether a batch of material from production is of high enough quality to be released to the customer.representative sample (or subset) of that population.Time spent in making the sampled population and population of concern precise is often .a group which does not yet exist. or some combination of these dimensions. In such cases. SRS may also be cumbersome and tedious when sampling from an unusually large target population. investigators are interested in research questions specific to subgroups of the population. Simple random sampling: In a simple random sample (SRS) of a given size. but any given trial is likely to over represent one sex and underrepresent the other. Whether detailed analysis of the sample is expected. the variance between individual results within the sample is a good indicator of variance in the overall population. Nature and quality of the frame. a simple random sample of ten people from a given country will on average produce five men and five women. a variety of sampling methods can be employed. ambiguities and questions that would otherwise have been overlooked at this stage. any given pair of elements has the same chance of selection as any other such pair (and similarly for triples. addresses this . attempt to overcome this problem by using information about the population to choose a more representative sample. In some cases. individually or in combination.well spent. For instance. However. which is discussed below. Sampling methods: Within any of the types of frame identified above. In particular. which makes it relatively easy to estimate the accuracy of results. SRS cannot accommodate the needs of researchers sampling. This minimizes bias and simplifies analysis of results. Each element of the frame thus has an equal probability of selection: the frame is not subdivided or partitioned. Systematic and stratified techniques. Stratified of job performance is equally applicable across racial groups. For example. Cost/operational concerns. because it raises many issues. SRS can be vulnerable to sampling error because the randomness of the selection may result in a sample that doesn't reflect the makeup of the population. all such subsets of the frame are given an equal probability. discussed below. Availability of auxiliary information about units on the frame. and so on). Factors commonly influencing the choice between these designs include. Accuracy requirements and the need to measure accuracy. researchers might be interested in examining whether cognitive ability as a predictor in this situation because it does not provide subsamples of the population. Furthermore. k=(population size/sample size). systematic sampling is a type of probability sampling. 1) and ends in an expensive district (house No. For example. It is important that the starting point is not automatically the first in the list. consider a street where the odd-numbered houses are all on the north (expensive) side of the road. Simple random sampling is always an EPS design (equal probability of selection). also referred to as 'sampling with a skip of 10'). 1000). (Note that if we always start at house #1 and end at #991.weakness of SRS. As long as the starting point is randomized. systematic sampling is especially vulnerable to periodicities in the list. the sample is slightly biased towards the low end. representing all of these districts. Systematic sampling: Systematic sampling relies on arranging the study population according to some ordering scheme and then selecting elements at regular intervals through that ordered list. making the scheme less accurate than simple random sampling. by randomly selecting the start between #1 and #10. However. A simple example would be to select every 10th name from the telephone directory (an 'every 10th' sample.) every 10th street number along the street ensures that the sample is spread evenly along the length of the street. If periodicity is present and the period is a multiple or factor of the interval used. For example. suppose we wish to sample people from a long street that starts in a poor area (house No. but not all EPS designs are simple random sampling. but is instead randomly chosen from within the first to the k th element in the list. the sample is especially likely to be unrepresentative of the overall population. Selecting (e. 'Every 10th' sampling is especially useful for efficient sampling from databases. this bias is eliminated. In this case. leading to an unrepresentative sample. if the variable by which the list is ordered is correlated with the variable of interest.g. It is easy to implement and the stratification induced can make it efficient. A simple random selection of addresses from this street could easily end up with too many from the high end and too few from the low end (or vice versa). Systematic sampling involves a random start and then proceeds with the selection of every kth element from then onwards. and the even-numbered houses are all on the south . 24.)As described above.g.. such a tactic will not result in less efficiency than would simple random sampling. using a stratified sampling approach may be more convenient than aggregating data across groups (though this may potentially be at odds with the previously noted importance of utilizing criterion-relevant strata).. or they will all be from the even-numbered.e. the frame can be organized by these categories into separate "strata. Third.} has zero probability of selection.. its theoretical properties make it difficult to quantify that accuracy. independent strata can enable researchers to draw inferences about specific subgroups that may be lost in a more generalized random sample. provided that each stratum is proportional to the group's size in the population.13. one in ten). (In the two examples of systematic sampling that are given above.. the set {4. it is sometimes the case that data are more readily available for individual. 14. out of which individual elements can be randomly selected. It is not 'simple random sampling' because different subsets of the same size have different selection probabilities . in such cases. Second. because all elements have the same probability of selection (in the example given. systematic sampling is an EPS method. First.34. dividing the population into distinct... but the set {4. Even if a stratified sampling approach does not lead to increased statistical efficiency.(cheap) side. either the houses sampled will all be from the odd-numbered.but because this method never selects two neighbouring houses. instead of availability of the samples).994} has a one-in-ten probability of selection.24.. cheap side. ." Each stratum is then sampled as an independent sub-population. it is impossible to get a representative sample. the sample will not give us any information on that variation. expensive side. Another drawback of systematic sampling is that even in scenarios where it is more accurate than SRS.[1] There are several potential benefits to stratified sampling. Under the sampling scheme given above. utilizing a stratified sampling method can lead to more efficient statistical estimates (provided that strata are selected based upon relevance to the criterion in question. Stratified sampling: Where the population embraces a number of distinct categories. pre-existing strata within a population than for the overall population. much of the potential sampling error is due to variation between neighbouring houses . Although the method is susceptible to the pitfalls of post hoc approaches. or those with a specified minimum sample size per group). and potentially reducing the utility of the strata. in some cases (such as designs with a large number of strata. Permits greater balancing of statistical power of tests of differences between strata by sampling equal numbers from strata varying widely in size. some potential drawbacks to using stratified sampling. stratified sampling can potentially require a larger sample than would other methods (although in most cases. Advantages over other sampling methods: Focuses on important subpopulations and ignores irrelevant ones. The variables upon which the population is stratified are strongly correlated with the desired dependent variable. Allows use of different sampling techniques for different subpopulations. potentially enabling researchers to use the approach best suited (or most cost-effective) for each identified subgroup within the population. There are. as well as leading to increased complexity of population estimates. it can provide several benefits in the right situation. identifying strata and implementing such an approach can increase the cost and complexity of sample selection. Can be expensive to implement. stratifying variables may be related to some. Poststratification Stratification is sometimes introduced after the sampling phase in a process called "poststratification". however. further complicating the design. since each stratum is treated as an independent population. Disadvantages: Requires selection of relevant stratification variables which can be difficult. Is not useful when there are no homogeneous subgroups. In addition to allowing for stratification on . Finally. Second.Finally. Improves the accuracy/efficiency of estimation. This approach is typically implemented due to a lack of prior knowledge of an appropriate stratifying variable or when the experimenter lacks the necessary information to create a stratifying variable during the sampling phase. when examining multiple criteria. First. A stratified sampling approach is most effective when three conditions are met Variability within strata are minimized. the required sample size would be no larger than would be required for simple random sampling. different sampling approaches can be applied to different strata. but not to others. Implementation usually follows a simple random sample. Variability between strata are maximized. these selection probabilities can then be used as the basis for Poisson sampling. However. These data can be used to improve accuracy in sample design. in which the selection probability for each element is set to be proportional to its size measure. we would select the schools which have been allocated numbers 137. To address this problem. The effects of the input variables on the target are often estimated with more precision with the choice-based sample even when a smaller overall sample size is taken. and 490 students respectively (total 1500 students). One option is to use the auxiliary variable as a basis for stratification. Probability-proportional-to-size sampling: In some cases the sample designer has access to an "auxiliary variable" or "size measure". The results usually must be adjusted to correct for the oversampling. the third school 331 to 530. i. compared to a random sample. 200. which can improve the precision of a sample's estimates Oversampling Choice-based sampling is one of the stratified sampling strategies. the second school 151 to 330 (= 150 + 180). PPS . PPS may be combined with a systematic approach. 180.e. 637. To do this. for each element in the population. post stratification can be used to implement weighting.[5] the data are stratified on the target and a sample is taken from each stratum so that the rare target class will be more represented in the sample. The PPS approach can improve accuracy for a given sample size by concentrating sample on large elements that have the greatest impact on population estimates. Another option is probability-proportional-to-size ('PPS') sampling. In a simple PPS design. Example: Suppose we have six schools with populations of 150.an ancillary variable. and different portions of the population may still be over. we could allocate the first school numbers 1 to 150. 260. If our random start was 137. fourth. We then generate a random start between 1 and 500 (equal to 1500/3) and count through the school populations by multiples of 500. believed to be correlated to the variable of interest. The model is then built on this biased sample. In choice-based sampling. up to a maximum of 1. the first. and sixth schools. 220.or underrepresented due to chance variation in selections. and 1137. and so on to the last school (1011 to 1500). as discussed above. and we want to use student population as the basis for a PPS sample of size three. this has the drawback of variable sample size. additional samples of units are selected.but cost savings from clustering might still make this a cheaper option. In some cases. a survey attempting to measure the number of guest-nights spent in hotels might use each hotel's number of rooms as an auxiliary variable. In following stages.sampling is commonly used for surveys of businesses. rather than a household-level map of the whole city. In the example above. with an element-level frame created only for the selected clusters.although this is rarely taken into account in the analysis. or by time periods. the sample only requires a block-level city map for initial selections. and then a household-level map of the 100 selected blocks. cluster sampling requires a larger sample than SRS to achieve the same level of accuracy . rather than having to drive to a different block for each household. This is a complex form of cluster sampling in which two or more levels of units are embedded one in the other. an older measurement of the variable of interest can be used as an auxiliary variable when attempting to produce more current estimates. For this reason. Cluster sampling generally increases the variability of sample estimates above that of simple random sampling. depending on how the clusters differ between themselves.for instance. It also means that one does not need a sampling frame listing all elements in the target population. In the second stage. Cluster sampling is commonly implemented as multistage sampling. All ultimate units (individuals. we might choose to select 100 city blocks and then interview every household within the selected blocks. Clustering can reduce travel and administrative costs. as compared with the within-cluster variation. in each of those selected clusters. In the example above. (Nearly all samples are in some sense 'clustered' in time .) For instance. for instance) selected at the last step of this procedure . Instead. and so on. The first stage consists of constructing the clusters that will be used to sample from. clusters can be chosen from a cluster-level frame. Sampling is often clustered by geography. if surveying households within a city. an interviewer can make a single trip to visit several households in one block. a sample of primary units is randomly selected from each cluster (rather than using all units contained in all selected clusters). where element size varies greatly and auxiliary information is often available . Cluster sampling: Sometimes it is more cost-effective to select respondents in groups ('clusters'). [6] Quota sampling: In quota sampling. It may be through meeting the person or including a person in the sample when one meets them or chosen by finding them through technological means such as the internet or through phone. thus. if the interviewer were to conduct such a survey at a shopping center early in the morning on a given day. That is. Then judgment is used to select the subjects or units from each segment based on a specified proportion. By eliminating the work involved in describing clusters that are not selected. The problem is that these samples may be biased because not everyone gets a chance of selection. convenience or opportunity sampling) is a type of nonprobability sampling which involves the sample being drawn from that part of the population which is close to hand. For example interviewers might be tempted to interview those who look most helpful.are then surveyed. This random element is its greatest weakness and quota versus probability has been a matter of controversy for several years. a population is selected because it is readily available and convenient.It is this second step which makes the technique one of non-probability sampling. The researcher using such a sample cannot scientifically make generalizations about the total population from this sample because it would not be representative enough. which would not represent the views of other members of society in such an area. This technique. if the survey were to be conducted at different times of day and several times per week. the people that he/she could interview would be limited to those given there at that given time. Multistage sampling can substantially reduce sampling costs. In quota sampling the selection of the sample is non-random. For example. just as in stratified sampling. Accidental sampling: Accidental sampling (sometimes known as grab. the population is first segmented into mutually exclusive subgroups. is essentially the process of taking random subsamples of preceding random samples. where the complete population list would need to be constructed (before other sampling methods could be applied). an interviewer may be told to sample 200 females and 300 males between the age of 45 and 60. multistage sampling can reduce the large costs associated with traditional cluster sampling. This type of sampling is most . For example. useful for pilot testing. intersects the element.[7] This longitudinal sampling-method allows estimates of changes in the population. for example with regard to chronic illness to job stress to weekly food expenditures. Line-intercept sampling: Line-intercept sampling is a method of sampling elements in a region whereby an element is sampled if a chosen line segment. Panel sampling: Panel sampling is the method of first selecting a group of participants through a random sampling method and then asking that group for (potentially the same) information several times over a period of time. thereby ensuring the results will be more representative of the population? Is there good reason to believe that a particular convenience sample would or should respond or behave differently than a random sample from the same population? Is the question being asked by the research one that can adequately be answered using a convenience sample? In social science research. and structural equation modeling with lagged effects. Several important considerations for researchers using convenience samples include: Are there controls within the research design or experiment which can serve to lessen the impact of a non-random convenience sample. Therefore. including MANOVA.[8] There have been several proposed methods of analyzing panel data. each participant is interviewed at two or more time points. allow calculation of selection probabilities and are probability sampling methods under certain conditions. where existing study subjects are used to recruit more subjects into the sample. growth curves. called a "transect". The method was developed by sociologist Paul Lazars Feld in 1938 as a means of studying political campaigns. such as respondent driven sampling. Replacement of selected units . each period of data collection is called a "wave". Panel sampling can also be used to inform researchers about within-person health changes due to age or to help explain changes in continuous dependent variables such as spousal interaction. Some variants of snowball sampling. snowball sampling is a similar technique. bootstrap re-sampling with replacement is to randomly pick a ball from the box. Sample Size: Total of one hundred respondents were interviewed during the survey. the box of colored balls. This process is repeated many times until a new time series is generated out of the original sample. and immediately return them to the water before continuing with the sample. this is a WR design.Sampling schemes may be without replacement ('WOR' . entrepreneur. entrepreneur. For example. Another example. vaishali. households. Data Collection: s . Sample Unit: The sample unit will be of employee’s. 100 questionnaires were collected in employees. employees and entrepreneurs in India in summer 2013. that are Doing online trading Sample-Procedure: Data were collected from Internet users among students. Delhi NCR region. record its color and return the ball to the box. if we catch fish.g. A purposive sample was recruited with the assistance from professional survey research companies. if we do not return the fish to the water (e. vaisahli.no element can be selected more than once in the same sample) or with replacement ('WR' .[9] However. the input from these respondents which was collected in Ghaziabad. the re-sampling process of a dataset of (n) years can be represented by having (n) balls of different colors in a box. Sample Location: The study will be taken up in Ghaziabad.an element may appear multiple times in the one sample). Nodia62 formed the primary data for the study. this becomes a WOR design. measure them. because we might end up catching and measuring the same fish more than once. and students. Essentially. if we eat the fish). Overall. students. Data Analysis Technique : The data collected from the manufacturer. the questionnaire was structured and non-disguised. which had both the open end and close-ended questions. . These are the basis for drawing the appropriate conclusion for this project. It was done in a prearranged order and the object of the research was revealed to the respondent. dealer. Secondary Data: The second data was collected from the following sources: 1 Books 2 Magazines 3 Website 4 Journals Data Processing: Collected data was Analyzed and tabulated with the help of MS Excel and then they have been presented in the tables and Graphs in this report. Questionnaire filling through survey and personal interviews with sample size of 100 respondents in area on Delhi. The primary data was generated through extensive use of a structured questionnaire. The questionnaire consisted of combination of open ended and closeended question.Interaction with Respondents was in the form of face-to-face interviews with the help of questionnaire. retailer and services were analyzed using different standard statistical tools and techniques each of the question were analyzed to find out the Manufacturer. dealer.NCR. asked to the respondent for his/her response. retailer and services choice of with reference to Primary Data and Secondary Data. They were conducted in Delhi-NCR and the data collected was used for the purpose of analysis and interpretation. Primary Data: The research collected primary data during the course of research period with the help of Questionnaire to carry out the research. The questionnaire consisted of a set of questions. OBJECTIVES OF THE STUDY . To compare Sharekhan as a brokerage firm with other leading broking firm. To study the channels of awareness used by investors To study the factor which influence an investor while choosing broker. .OBJECTIVES OF THE STUDY To study the preferred mode of trading. DATA ANALYSIS AND INTERPRETATION . 21. Online/Offline Trading Total Sample(100) online(64) offline(36) According to this Pie chart there are 78% Investor use online trading.95% Investor use offline trading mode so the study indicate most number of customer are aware about online trade Investment Product Preference . Mode Of Awareness 30 25 20 15 10 5 0 Newspaper Journals TV Adv.30 25 20 15 10 5 0 Column1 As per the study maximum number of respondent trade in equity followed by mutual fund. Friends Internet Others As per the study maximum customer aware from friends which followed by internet Preference for Broking Firm . Low brokerage factor influence in choosing firm (a) Not very important 1% 15% 55% 29% (b) Not important (c ) Indifferent (d) Important ( e ) Extremely important According to this Pie chart 55% investor influence low brokerage given by firm most of the customer give importance low brokerage firm. of trader prefer ICICI direct which followed by Sharekhan.25 20 15 10 5 0 As per the study maximum no. . Brand loyalty factor influence in choosing a broking firm. 11% 1% 13% (a) Not very important 29% (b) Not important 45% (c ) Indifferent (d) Important ( e ) Extremely important . 1% 15% (a) Not very important (b) Not important (c ) Indifferent 55% 29% (d) Important ( e ) Extremely important According this Pie chart 55% Customer want better customer services from the firms. Better customer service factor influence in choosing a broking firm. Margin money factor influence in choosing a broking firm 11% 1% 13% (a) Not very important (b) Not important (c ) Indifferent (d) Important ( e ) Extremely important 29% 45% According to this Pie chart 45% investor wants to invest money on minimum margin money Good Trading Tips factor influence in choosing a broking firms 11%1% 13% (a) Not very important (b) Not important 29% 45% (c ) Indifferent (d) Important ( e ) Extremely important .According to this Pie chart 40% customer is focus on brand loyalty of a broking firm. Timely Research Report factor influence in choosing a broking firms 11% 1% 13% 29% 45% (a) Not very important (b) Not important (c ) Indifferent (d) Important ( e ) Extremely important According to this Pie Chart 45% indifferent about the timely report of trading provided by the firms.According to this Pie Chart 40% investor beliefs in good trading tips provide by the firms. . Friends Refer factor Influence in choosing a broking firm. OBC. CAMPARISION OF COMPETITIORS WITH SHAREKHAN: PARTICULAR SHAREKHAN ICICI DIRECT INDIA BULLS SECURTI . ICICI BANK. AXIS TIE UP WITH BANKS HDFCBANK IDBIBANK. CITI BANK. IDBI. RELIGARE kotak ANGEL securities SECURIT A/C OPENING CHARGES NIL 975/- 950/- 500/- 550/- 660/- DEMAT A/C CHARGES First year free and second year 400 NIL RS. UTIBANK. UNION CITI BANK UTIBANK HDFCBANK .450/PERYEAR NIL 30 PM 225/- ICICI ONLY HDFC. YES BANK. ICICI.Chart Title (a) Not very important 11% 1% 13% (b) Not important (c ) Indifferent 29% (d) Important 45% ( e ) Extremely important According to this Pie chart 45% indifferent about Friends refer factor to choose to broking firms. SOFTWARE AND MOBILE ONLINE/OFFL INE WEBSITE ONLY MARGIN MONEY DEBIT PERIOD 5000 NIL NIL 5000 8000 5000 T+4 T+2 T+2 T+2 T+2 T+2 MOBILE APPS YES NIL YES NIL INTEREST RATES 19 % 18% 17% MODE OF TRAINING ONLINE/ OFFLINE ONLINE/ OFFLINE OFFLINE ONLINE/ OFFLINE NIL NIL 18% . SOFTWAR SOFTWAR AND E ONLY ONLY SOFTWARE ONLY WEBSITE. SOFTWA RE AND MOBILE ONLINE/ OFFLINE WEBSITE. INDUS BANK TRADING THROUGH WEBSITE .BOI CANARABAN K. FINDINGS AND SUGGESTION . As per the study 40% investor beliefs in good trading tips provide by the firms. It is good suggestion to company charges if it charges more or less same brokerage in the derivative segment exactly what ICICI direct does than customer could be more interested trade in derivatives.95% Investor use offline trading mode so the study indicate most number of customer are aware about online trading. As per the study 45% indifferent about Friends refer factor to choose to broking firms. As per the study maximum no. As per the study 45% investor wants to invest money on minimum margin money. Company should promote its self through social media like Facebook . As per the study 55% investor influence low brokerage given by firm most of the customer give importance low brokerage firm. As per the study maximum number of respondent trade in equity followed by mutual fund. As per the study 55% customer want better customer services from the firms.tweeter because today most of the person and specially youth is very much engage in these media its should be good promoting plate form and creating buzz to the customer. As per the study 78% Investor use online trading. As per as product is concern equity is the most preferred by the customer but company should also increase the awareness in investing mutual fund.FINDING OF THE STUDY The findings of the study are as follows……. As per the study 40% customer is focus on brand loyalty of a broking firm.. In some of the areas company should provide quality service. As per the study 45% indifferent about the timely report of trading provided by the firms. Suggestions There are still some customer who may not know about online trading that is why they use offline mode so company should advise them to use online plate form so that they can trade through anywhere any time. of trader prefer ICICI direct which followed by Sharekhan.21. . Share trading industry has reviewed up its standards once again investment centers.CONCLUSION CONCLUSION Trading in stock market as a whole is now considered as a specific sources of investment. . With the advent of new online based trading customers are very much satisfied. The customer should be updated on recent trends market news and the value of the investment that increases their satisfaction and awareness and trust on the company.After analysing we conclude that most of the investor invests in equity after that they invest in mutual fund. The effectiveness of the other supporting instrument like client relationship can be further improved so that the impact will be high. It can be explicitly noted from the project that the awareness level are high with the present youngsters and the middle-aged group which can be observed as a positive sign for the growth of the industry. It doesn’t end at just opening the demat account but the actual implementation is considered with the customer related services. . BIBLIOGRAPHY BIBLOGRAPHY Research Papers: Indian Money Market. Market Structure. Covered Parity and Term Structure by Jayanth R. 3(2). 1-10) the ICFAI Journal of Applied Finance Towards a Unified Market for Trading Gilts in India by Jayanth R. Varma (2004-1-05) Indian Institute of Management Ahmedabad 380 015 India . Varma (July 1997. India Websites: www.slideshare. Manipal. Pearson Pandey I M .Business Research Methods.Security Analysis and Portfolio Management (Pearson Education. National Bureau Of Economics Research 1050 Massachusetts Avenue Cambridge. Indian Equity Markets: Measures of Fundamental Value by Rajnish Mehra (June 2010).Financial Management (Vikas.com www.com www. ) Bajpai Naval.angelbroking. Which type of product do you invest in? a) Mutual fund b) Equity c) Commodity d) Insurance e) Others . 2004.com www.Investment Analysis and Portfolio Management (Tata Mc Graw Hill.) Chandra P .kotaksecurity. Pai Management Institute. 9th Ed.com www. MA 02138 Comparative Analysis of Indian Stock Market with International Markets by Debjiban Mukherjee T.com Books: Ranganatham. Which mode of trading would you prefer? a) Online b) Offline 3.indiabulls.sharekhan.) APENDIX QUESTIONAIR 1. A. Are you interested in share trading? a) Yes b) No 2. 4. If you trade in future. which broking firm would you prefer? a) Share khan b) India Bulls c) Angel broking d) ICICI Direct e) Religare f) kotak 5. How important do you think these factors influence in choosing a broking firm? (Select one) a) Low brokerage Not very important 1 2 3 4 5 Extremely important b) Better customer service Not very important 1 2 3 4 5 Extremely important c) Brand loyalty Not very important 1 2 3 4 5 Extremely important 1 2 3 4 5 Extremely important 1 2 3 4 5 Extremely important 1 2 3 4 5 Extremely important d) Margin money Not very important e) Good trading tips Not very important f) Timely research report Not very important (e) Friends recommendations Not very important NAME: GENDER: MALE/FEMALE CONTACT NO: 1 2 3 4 5 Extremely important AGE: . How did you come to know about the broking firm? a) Newspaper b) Journals c)TV Advertisement d) Friends e)Internet f) Others 6.
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