86634213 Ppt on Dabur Chayawanprash by Nitin Kapoor BBA v h

Title: HR MARKETING& STRATEGIESPerformance TITLE: Practices Employee OFDABUR CHYAWANPRASH NAME: NITIN KAPOOR PROGRAM: BBA-V Sem (II Shift) ENROLL. NO: 04021301709 Student name NITIN KAPOOR TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA – V Sem Strong brand image. Dabur Chyawanprash derived from 2. Vatika. Dabur Chyawanprash.500-year-old Ayurvedic formula. 19 billion (approx.Title: HR MARKETING& STRATEGIESPerformance TITLE: Practices Employee OF DABUR CHYAWANPRASH Introduction      Dabur is among the top five FMCG companies in India and is a herbal specialist. Hajmola and Real. With a turnover of Rs. US$ 420 million) in 2005-2006. HELP KEEP ILLNESSES AWAY”. the trusted name for your entire family’s health. Dabur has brands like Dabur Amla. Dabur Chyawanprash. TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA – V Sem Student name NITIN KAPOOR . “TWO SPOON A DAY. Title: HR MARKETING& STRATEGIESPerformance TITLE: Practices Employee OF DABUR CHYAWANPRASH Objectives of Study      To study the general profile of the organization and to study its various products. Student name NITIN KAPOOR TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA – V Sem . To study the market position of the company by analyzing the market. To analyze the marketing strategies adopted by Dabur India. To critically analyze the marketing strategies of Dabur in regard to Dabur Chyawanprash. To obtain and analyze the consumer’s and retailers’ response and behavior towards Dabur Chyawanprash. Student name NITIN KAPOOR TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA – V Sem . How marketing managers handle the situation in the marketing sector.Title: HR MARKETING& STRATEGIESPerformance TITLE: Practices Employee OF DABUR CHYAWANPRASH Scope of the Study      Helps to understand the demand pattern of product in the market sector. Helps to deal with different kind households as well as consumers. Helps to understand the image of the products in the eyes of the consumers. Helps to know the amount of household income spent on the consumption of FMCG goods. contributes around Rs150 Crore to Dabur’s revenue. the largest chyawanprash brand in India.Title: HR MARKETING& STRATEGIESPerformance TITLE: Practices Employee OF DABUR CHYAWANPRASH Company Profile     As a brand. Only 3% of Indian market is consuming products like chyawanprash. Dabur Chyawanprash has been losing market share. Its sales have been very encouraging. but continues to dominate the consumer health care market with about 60% market share. Dabur Chyawanprash. Dabur has recently launched Sugar Free “Chyawanprash” targeted to the segment of people with high sugar level. TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA – V Sem Student name NITIN KAPOOR . TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA – V Sem Student name NITIN KAPOOR . Health Care. Home Care and Foods. Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company.Title: HR MARKETING& STRATEGIESPerformance TITLE: Practices Employee OF DABUR CHYAWANPRASH Industry Profile      Dabur has 125 years experience & knowledge in ayurveda. Dabur India Ltd is one of India’s leading FMCG Companies with Revenues of about US$910 Million (Rs 4110 Crore) & Market Capitalisation of US$4 Billion (Rs 20. Dabur today operates in key consumer products categories like Hair Care. Riding global trend of “Back to Nature”. Skin Care.8 million retail outlets. covering over 2. The company has a wide distribution network. Oral Care.000 Crore). Druga Prasad. Market Strategies in Indian market.Dr. A marketing strategy should be centred around the key concept that customer satisfaction is the main goal.1988) Dabur chyawanprash’s prospectus.Dr.Tv Today Magazine. Student name NITIN KAPOOR TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA – V Sem . Arvind Bhushan. Ayurved vikas. By David Kurton.Title: HR MARKETING& STRATEGIESPerformance TITLE: Practices Employee OF DABUR CHYAWANPRASH Review of Literature      (A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Indian FMCG Industry. Title: HR MARKETING& STRATEGIESPerformance TITLE: Practices Employee OF DABUR CHYAWANPRASH Research Methodology  Research Type: Descriptive\ Casual  Sampling Design: Probability Sampling  Sample Size: Large Sample Size (>200)  Sample Location:Regions of Delhi & NCR  Research Instrument: Questionnaire  Analytical Tool: Telephone & Internet Student name NITIN KAPOOR TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA – V Sem . Title: HR MARKETING& STRATEGIESPerformance TITLE: Practices Employee OF DABUR CHYAWANPRASH Data Analysis Q1. Which brands of Chyawanprash are you aware of? Zandu Himani Baidyanath Dabur 05% 15% 30% 50% Student name NITIN KAPOOR TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA – V Sem . Title: HR MARKETING& STRATEGIESPerformance TITLE: Practices Employee OF DABUR CHYAWANPRASH Data Analysis Q2. Which brands of Chyawanprash do you use? Zandu Himani Baidyanath Dabur 10% 15% 15% 60% Student name NITIN KAPOOR TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA – V Sem . Title: HR MARKETING& STRATEGIESPerformance TITLE: Practices Employee OF DABUR CHYAWANPRASH Data Analysis Q3. Where would you rate your brand on a scale 1-5? Zandu Himani Baidyanath Dabur 3 4 4 5 Student name NITIN KAPOOR TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA – V Sem . Title: HR MARKETING& STRATEGIESPerformance TITLE: Practices Employee OF DABUR CHYAWANPRASH Data Analysis Q4. Which are the primary reasons for which you use this brand? Health Brand Loyalty Taste Price 65% 20% 05% 10% Student name NITIN KAPOOR TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA – V Sem . How do you come to know about dabur? TV Internet Print 60% 20% 20% Student name NITIN KAPOOR TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA – V Sem .Title: HR MARKETING& STRATEGIESPerformance TITLE: Practices Employee OF DABUR CHYAWANPRASH Data Analysis Q5. Title: HR MARKETING& STRATEGIESPerformance TITLE: Practices Employee OF DABUR CHYAWANPRASH Research Findings      According to Q1.People are concedering Health as primary reason for choosing a particular brand whether its Dabur.e Television. From the above data we came to know people come to know about the products from Electronic Media i. or Himami. it is seen in the above data that people are aware of Dabur Chawanprash more than any other brand (Zandu. Q5. From the above data we can see Dabur Chawanprash is most common among all the others competitors and capture. Himani) Q2. Q3. 5. TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA – V Sem Student name NITIN KAPOOR . Q4.e. From the above data we can know that Dabur is the best brand among the competitors as its having high score level i. Title: HR MARKETING& STRATEGIESPerformance TITLE: Practices Employee OF DABUR CHYAWANPRASH Recommendations      Focus on growing core brands across categories. Student name NITIN KAPOOR TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA – V Sem . within and outside India. Provide consumers with innovative products within easy reach. Improve operational efficiencies by leveraging technology. Reaching out to new geographies. Position Dabur Chyawanprash as not more of a medicine but as something which is necessary for health. TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA – V Sem Student name NITIN KAPOOR . To increase market share Dabur should give slight price benefit on Dabur brand so that customers of other Juice brand should switch from other brand to Dabur brand. so it is better to stress on quality rather than on decreasing price to increase sales and profit. On the analysis of survey it was found that target Market of Chyawanprash want quality benefit rather then Price benefit. The Chyawanprash Industry is yet to capture the beverage market in full swing.Title: HR MARKETING& STRATEGIESPerformance TITLE: Practices Employee OF DABUR CHYAWANPRASH Scope for further Study & Conclusion     Lack of publicity has hampered the growth progress of the brand so aggressive advertising is needed to promote Chyawanprash brand. Philip. www. Methods & Techniques. Leon G Schiffman and Leslie Lazar Kanuk.com www..blonnet. R.net www.dabur. C.Title: HR MARKETING& STRATEGIESPerformance TITLE: Practices Employee OF DABUR CHYAWANPRASH Bibliography         Kotler.brandchannel. Kothari. John Wiley and Sons.com www. Marketing Management. Prentice Hall. Consumer Behavior. Ed.google. Second Edition. Research Methodology.com www.com TECNIA INSTITUTE OF ADVANCED STUDIES Programme: BBA – V Sem Student name NITIN KAPOOR . 2. India.tutor2u. New Jersey.