Come in ACKNOWLEDGMENT The satisfaction Euphoria that accompany the successful completion of any work would be incomplete unlesswe mention the name of the person, who made it possible, who constant guidance and encouragement served as a beckon of light and crowned our efforts with success. I consider it a privilege to express through the pages of this report, a few words of gratitude and respect to those who guided and inspired in the completion of this project. I am deeply indebted to Mr. Vineet Bhandawat (Branch Manager) for giving me the opportunity to undergo my project in their esteemed organization and the their timely suggestions & Valuable guidance. I also want togive thanks to Mr. Hemant Arora (Sr. Sales Manager) Mr.Manish Gandhi (Sr. Relationship Manager) and Mr. Sanjay Panwar (Business Development Manager). They constantly encouraged me and showed the right path from day first till the completion of my project. I had visited almost all markets of Jodhpur and collected information of the project. I have also done promotional activities under the constant guidance of my project guide. In the last but not the least, my grateful appreciation is also extended to Mr. Mukesh Mandan (Administrative Head), Mr. Vishal M. Thomas (Placement Officer) and Mr. Sidharth Jain (Faculty-Financial Management) my thanks to all my faculties members, Parents and friends. However, I accept the sole responsibility for any possible errors of omission and would be extremely grateful to the readers of this project report i f they bring such mistakes to my notice. TARUN KULSHRESTHA Indiabulls 1 FMS-IRM PREFACE The PGDBM curriculum is so designed that student get enough practical knowledge of business world which helps them to explore their skills in the corporate world in future. The PGDBM training helps the students to understand and gain knowledge about the industry and market environment. It develops skills of analyzing and interpreting problems through application of concepts and techniques of management. Trainee did a project for Indiabulls in Jodhpur City. The study consists of the following chapters. · Introduction of Indiabulls · Study of products of Indiabulls · Analysis of client Satisfaction · Conclusion Indiabulls 2 FMS-IRM DECLARATION I, Mr. CHANDER PRKASH , a student of FMS-Institute of Rural Management, Jodhpur, here by declare that this project is the record of authentic work carried out by me during the academic year 2005-2007 and has not been submitted to any other university or Institute towards the award of any degree. An attempt has been made by me to provide all relevant and important details regarding the topic to support the theoretical edifice with concrete research evidence. This will be helpful to clean the fog surrounding the various aspect of the topic. I hope that this project will be beneficial for the Organization. Place: Jodhpur (TARUN KULSHRESTHA) Date: June FMS- IRM, Jodhpur 3 Indiabulls FMS-IRM Indiabulls 4 FMS-IRM Indiabulls 5 FMS-IRM . Indiabulls 6 FMS-IRM . PROJECT PROFILE Project Profile: Marketing Strategies Of Indiabulls Objectives Of study: . . interview and close observation through in-house study. To improv the format of DSR (Daily Sales Report) The methodology adopted for the present study was focus discussion. The main focus was to do with the assessing the satisfaction level of investors and explore the possibility of more sound arrangement of disseminating outlook information system. Since the project is based on action research it was necessary to build rapport to collect maximum information from the Client. Hence the research spent considerable time with the people who reside in nearby encompassing city. 7 Indiabulls FMS-IRM . . Methodology Adopted: To Understand and analyse the marketing strategies of To understand and analyse online trading at indiabulls. indiabulls. Marketing Research: WHAT IS MARKETING RESEARCH ? Marketing research is the function which likes the consumers. Hypothesis is tentative answer to the question that serve s as guide for most of the research projects. customers & public t the marketer through information which is used to identify & define marketing opportunities & problems. monitor marketing performances & improve understanding of marketing as a process. 8 Indiabulls FMS-IRM . The major emphasis is on the discovery of ideas & insight. This is a preliminary phase & is absolutely essential in order to obtain a proper definition of problems at hand. marketing research projects are classified into two branches: . This study has done well while attempting to arrive at a more clear description of an apparent problem. TYPES OF MARKETING RESEARCH On the basis of fundamental objectives of the research.Exploratory Research .Conclusive Research EXPLORATORY RESEARCH: It seeks to discover new relationships. All marketing research projects start with it. Exploratory research looks for hypothesis in well-established fields of study. generate. refine & evaluate marketing action. CONCLUSIVE RESEARCH: Conclusive research provides information that helps the executive so that he can make a rational decision. Hypothesis usually comes from ideas developed in previous researches or are delivered from theory. Close observation . Personal Interview .which is collected by new research called primary data. . Books already existing data is called secondary data.Data Collection Primary data: . I collected 9 Indiabulls FMS-IRM . Group Discussion Secondary data: them by following method . Internet . Survey conduction . 10 Indiabulls FMS-IRM . Indiabulls Financial Services Limited. Bombay Stock Exchange. and the consolidated net worth of the company is approx US $ 400 million. Indiabulls and its group companies have attracted US $ 300 million of equity capital in Foreign Direct Investment (FDI) since March 2000. Some of the large shareholders of Indiabulls are the largest financial institutions of the world such as Fidelity Funds. And Now this company has achieved milestone by voted as The Youngest Company of the year in ET500 Indiabulls Financial Services Ltd is a public company and listed on the National Stock Exchange. There are approximately over 40.103183. Goldman Sachs. It became a Public Limited Company on February 27. Merrill Lynch. The market capitalization of Indiabulls is approx US $ 800 million. Lloyd George and Farallon Capital. Foreign Institutional Investors (FIIs) and foreign funds hold over 60 percent shareholding of Indiabulls. 2000 as M/s Orbis Infotech Private Limited at New Delhi under the Companies Act. Indiabulls Financial Services Private Limited on March 16.000 shareholders of the company. 2004 and the name of Company was changed to M/s. Indiabulls 1 1 FMS-IRM . 1956 with Registration No. Indiabulls ranks at 82nd position in the list of most valuable companies in India. Capital International. Luxembourg Stock Exchange and London Stock Exchange. The name of Company was changed to M/s. 2001 due to change in the main objects of the Company from Infotech business to Investment & Financial Services business. Indiabulls is promoted by three engineers from the Indian Institute of Technology (IIT) Delhi.INTRODUCTION: Indiabulls Financial Services Limited was incorporated on January 10. 55 . We have a stron g team of over 1000 Client Relationship Managers focussed on serving customers unique needs. we've been guided by one underlying philosophy: You come first. and services over 2.000 full time employees.50. it passionately believe in the Smart Investor who wants to make his own educated investment choices and demands world class access to a full range of services and products ranging from Equities to Insurance. provides our clients with real-time service. through its nationwide network of over 300 Indiabulls offices. service and professionalism. Indiabulls is a full service investment firm offering clients access to a tremen dous range of financial services from 135 locations across 95 cities.000 clients spread across 110 cities in India. Indiabulls. built with tens of crores of investment. along with its subsidiary companies. Our world class infrastructure. which has a workforce of over 10. combined with the highest level of integrity. Indiabulls. multi-channel & 24/7 access to all information and products. brokerage and depository services.Indiabulls Financial Services is a retail financial services company providing a diverse array of financial products and services. Philosophy: Indiabulls has created a unique organization that is designed for you the Smart Investor . Indiabulls 1 2 FMS-IRM . reported US $ 60 million in Profit Before Tax and US $ 45 million in Net Profit for the f irst nine months of the current financial year. personal loans. As we've expanded and developed to serve the needs of all kinds of investors. home loans and other financial products and services to the retail markets. offer consumer loans. We are proud to introduce to you Indiabulls Professional NetworkTM that offers real-time prices. having worked extensively across the globe in highly responsible assignments with Schlumberger. Sameer is an engineer from IIT. intelligent analytics . CFO and Whole Time Director of Indiabulls. Declared the best graduating student in IIT. Delhi in (1995). detailed data and news. Saurabh Mittal is a Director at Indiabulls. right at your finger-tips. diversification and consolidation of the Group has been possible due to the vision and leadership of the cofounders of Indiabulls. This powerful techno logy is complemented by our knowledgeable and customer focussed Relationship Managers who are available to help with your financial planning and investment needs. Rajiv is an engineer from IIT. Rajiv Rattan is the President. equity analysis. Sameer Gehlaut is the Chairman. and electronic trading capabilities. He has utilized his experience with the international best practices and professional work culture at Halliburton to lead Indiabulls successfully. Delhi (1994) and has rich experience in the oil industry. Delhi (1995) and has worked internationally with Halliburton in its international services business in 1995. He graduated as a Baker Scholar with an MBA from the Harvard Business Indiabulls 1 3 FMS-IRM . Rajiv has managed remote exploration projects providing evaluation services for different clients in India as well as abroad. CEO and Whole Time Director of Indiabulls. Saurabh was also one of the engineers selected by Schlumberger to work for its international services business in 1995 and gained experience of working in various global locations. About Founders: The fast paced growth. He has also developed in-depth understanding of international financial markets.School. FLAGSHIP IN OTHER SERVICES Indiabulls Insurance Personal Loan Home Loan Real Estate Resources Ltd. 14 Indiabulls FMS-IRM . 1. you are right up there. Loans: Personal Loan: No questions.10. avoiding pitfalls and making sure your money works hard for you.100.000 to a maximum amount of Rs. · Flexible loan tenor of up to 4 years (i. Indiabulls gives you the opportunity to avail of the whole range of Bi rla Sunlife Insurance Products through the Indiabulls network of 1000 Relationship Managers over 135 locations nationwide.Insurance: When you hear the word Insurance. 000 up to a maximum of Rs. you can avail of easy loans for a minimum of Rs. With Indiabulls Fast Loans. Which means you can take care of life. while taking care of business. But don't you think the business of life requires just as much attention and probably even more. · Loans available from a minimum of Rs.00. As a part of our endeavor to provide you with world-class products and services. That's we are proud to bring to you an offer exclusively for you.000.e. As always. Only Loans. · Easy monthly repayment through equated monthly installments (EMI). When it comes to business.10. No matter where you work. Taking all those split second decisions. or how much you earn. the words boring and mundane probably enter your mind. 1 month to 48 months). we offer you the shortest route to a loan with minimum paperwork and procedures.000. we put your needs first. Easy documentation and quick disbursal Home Loan: Indiabulls 1 5 FMS-IRM . Real Estate: Through its group companies. We also provide plot loans. Commercial and Rental Property. has been established with the objective of evolving as an independent oil company over time. Loan against Residential.. rent or improve their homes. a 100 per cent subsidiary of Indiabulls Financial Services Ltd. Indiabulls' foreign partner. Indiabulls is also engaged in real estate development.the financial capital of India. thereby enabling the borrower to leverage the property owned to fund any legitimate needs be it Business Expansion. Our immediate short-term goal is to partner with oil companies who are willing to come to India and bid in the current NELP6 Indiabulls 1 6 FMS-IRM . Child's Marriage or for holiday abroad. The group companies recently made winning bids for the Jupiter and Elphinstone Mills in Mumbai in an auction carried out by the National Textil es Corporation (NTC). a Government of India undertaking. Here we enable home-seekers to access finance to buy. Indiabulls Resources Ltd: Indiabulls Resources Ltd. Farallon Capital made the first r eal estate related FDI investment in Indiabulls Properties Pvt. The company will now develop modern commercial complexes in the heart of Mumbai . build.Indiabulls has commenced lending of Mortgage Loans to prospective customers under the flagship of Indiabulls Housing Finance Ltd. Ltd to buy Jupiter M ills immediately after the new FDI guidelines were introduced by the Government of India for real estate development in March 2005. Child's Education. 5 crore for the fourth quarter ended March 31.36 crores. 2006 Highlights Consolidated results for the quarter ended March 31. We are ready to invest along with such companies for exploration blocks of mutual interest.15 crores. YoY growth of 264%.38 crore for the fourth quarter ended March 31. YoY growth was 236% 17 Indiabulls FMS-IRM .round. India . Highlights of Financial Condition of Indiabulls Indiabulls reports fiscal 2006 revenues of Rs. 613. 2006. The growth of Indiabulls in a highly competitive market is a testimony of its quality services. and profits of Rs 253. 195. Indiabulls has grown its business by over 100% CAGR since inception. 2006 Income was Rs. 2006.April 24. 80. YoY growth of 347% New Delhi. YoY growth was 179% Net profit after tax was Rs. 02 for the corresponding quarter in the previous year. 2006. 4.01 4.36 crore for the year ended March 31.06 5. 5. YoY growth was 129% Consolidated results for the year ended March 31. 2006 Income was Rs.61 from Rs.38 0 10 20 30 40 50 60 70 80 90 Rs. YoY growth was 206% Others 18 Indiabulls FMS-IRM .NET PROFIT (In Crores) 0. 2001 2002 2003 2004 2005 2006 YEARS Earnings per share increased to Rs. 2006. YoY growth was 264% Net profit after tax was Rs. 613.63 from Rs. 253.10 in the previous year. YoY growth was 347% Earnings per share increased to Rs. 15.35 56. 2.10 19.15 crore for the year ended March 31.71 80. 100 Board Of Directors: S.000 March 31.Gagan Banga Director 6 Mr.Shamsher Singh Director 3 Mr.No Name Designation 1 Mr.16 crores to Indiabulls Credit Services Limited valuing the business at over Rs.Rajiv Rattan Whole Time Director 19 Indiabulls FMS-IRM 236.Kartar Singh Gulia Director 5 Mr. L N Mittal. 1. LNMIIVL paid Rs 89. .2% stake of crores.Total customers in the Securities Business increased to over customers 10.Sameer Gehlaut Chairman & Wholetime Director 2 Mr.Karan Singh Director 8 Mr.Aishwarya Katoch Director 4 Mr.069 employees spread over 306 offices in 113 cities as on for Indiabulls Financial Services Limited and its group companies On behalf of Mr.Saurabh K Mittal Director 7 Mr. 2006 buy 8. Indiabulls 2 0 FMS-IRM . It may have a physical location like a stock exchange or a trading floor. trading in securities is screen based and Internet based trading has also made an appearance in India. financial institutions. Investors who are desirous of buying securities purchase securities through registered brokers/sub brokers of the exchange . 1. There are several majors players in primary market. statutory and authority such as state electricity boards and port trusts also issue bonds/debt instruments. .History of Capital Market The capital Market consists of two market. mutual funds. Various public industrial units (PSUs). The investors is holding securities sell securities through registered brokers/sub brokers of the stock exchange. These include the merchant bankers. stock brokers (who are members of the stock exchanges) . financial institutions. Secondary Market Primary market: Primary market deals with the issue if new instrument by the corporate sector such as equity share. and individual Investors Securities and Exchange Board of India (SEBI): 21 Indiabulls FMS-IRM . foreign institutiona l investors (FIIs) and individual investors. Primary Market 2. Central and State govts. the mutual funds . Offe r for subscription to securities is made to investing community. Secondary market: The secondary market or stock exchange is a market for trading and settlement of securities that have already been issued. foreign institutional investors (FIIs). Since 1995. preference share and debt instrument. In secondary market there are the stock exchanges. regulate and develop the securities market was introduced during the 1990s. a package of reforms consisting of measures to liberalise. with the change of ownership being evidenced by an endorsement With the objective of improving market efficiency. The secondary market overcome the geographical barriers by moving to screen based trading National Stock Exchange (NSE): The National Stock Exchange commenced its operational in 1994 as a first step in reforming the securities market through improve technology and introduction o f best practices in management. This has changed corporate securities market beyond recognition in this decade. and a significance proportion of transaction would end up as bad delivery due to faulty compliance of paper work. It started with the concept of an independent governing body without any broker representation thus ensuring that the operators interests were not allowed to dominate the governance of the exchange. enhancing transparency. The on the security certificate in many cases the process of transfer would much longer than the two months stipulated in the Company Act. checking unfair trade practice and bringing the Indian market up to internationa l slandered.practice of allocation of resources among different competing entities as well a s its terms by a central authority was discontinued. The transfer was by physical movement of papers. restricted liquidity and made investors grieva nce redressal time consuming and. There had to be a physical delivery of securities a process fraught with delays and resultant risk. forgery. at time. Theft. The system of transfer of ownership was grossly inefficient as every transfer involves physical movement of paper securities to the issuer for registration. intractable. 22 Indiabulls FMS-IRM . All thi s added to cost and delays in settlement. Depository System: Before the NSE was setup. securities (Shares) were in physical form. mutilation of certificates of a security. The sec ond aspect of the settlement relates to transfer of shares in favour of the purchase r by the company. viz. Providing for maintenance of ownership records in a book entry form. SBTS electronically matches the buyer and seller in an order driven system or finds t he customer the best price available in a quote driven system. and hence cuts down on time . It is basically for investm ent purpose he can sell his share whenever he wants. 23 Indiabulls FMS-IRM . Making securities of public limited companies freely transferable. It provide for the establishment of depositories in securities with the objective of ensuri ng free transferability of securities with speed. Two depositories. The transaction execute as soon as quote punched by a trading member finds a matching sale or buys quote from counter party. 1996 was passed. have come up to provide instantaneous electronic transfer of securities. Trade Transaction: An Investor can get in two types of trade transaction i. Delivery Trade: -In delivery Trade Investor buy any share during the trading session but he is no more bound sell it on same day. It does so by 1. To obviate these problems.. Dematerialising the securities in the depository mode. accuracy and security.e. otherwise the softwa re of Indiabulls will sell it automatically. 2.3. Delivery Trade Intraday trade: -In this type of trading an investor can buy any share during th e trading session but he has to sell this share before 3 P. The NSE introduce screen based trading system (SBTS) where a member can punch in to the computer the quantities of shares and the prices at which he wants to transact. cost and risk of errors as well as on the chances of fraud. 1. the Depositories Act. Intraday Trade 2. subject to certain exception.M. NSDL and CDSL. Indiabulls 2 4 FMS-IRM . Vineet Bhandavet along with his hard working staff has brought HDFC Bank at the heights.Indiabulls IN JODHPU HDFC Bank started with its services on 1st July. in Jodhpur. It provides best banking and financial services to the people. The Branch manager of the bank Mr. ORGANIZATION STRUCTURE Branch Manager Senior Manager Sales Manager Sales Senior Relationship Manager Business Development Manager (SRM) (BDM) Relationship Manager Business Development Executive (RM) (BDE) Associate Relationship Manager (ARM) Dealer 25 Indiabulls FMS-IRM . 30 06.P. 4th Chopasani Road.Branch in Jodhpur Area: Jodhpur Address: K. Opp. (0291) 5101500 BSE Yes NSE Yes Weekday: Monday to Friday: 9. Kohinoor Cinema. 5101188. Jodhpur (Raj.30 Indiabulls FMS-IRM .00 Weekend: Saturday: Week Off: Sunday 9.: (0291) 5102929. Tower.) 342008 Tel.30 26 06 . Indiabulls 2 7 FMS-IRM . PIB Power Indiabulls: Trading just got faster It is advance trading software which great deals of versatility even at low band width assuring speed and total functionality ensuring speed and total functionin g of a broker s terminal.Offerings Indiabulls offers two products: . 1. Get access to Portfolio statement and access to digital contract notes.Get More At Indiabulls. are researching.Power Indiabulls NIB Normal Indiabulls: A multitude of ways to access your account either through priority access to Relationship Manager over phone OR online access to your Account & Research Tools.Normal Indiabulls 2. PIB . Stay on the top of your investments with a snapshot of your Account Statements. Enjoy priority telephone access that gives you direct access to your Relationshi p Manager. crafting a 28 Indiabulls FMS-IRM . charting. NIB . An active trader market execute traders and get confirmation of the some computers terminal need to be 128 Bits Encrypted (Supported by explorer version 5 and above) Regardless of how the market is performing or which way the economic winds are blowing as traders. Customize technology and services to support the way of work. Choose from a comprehensive offering of accounts. Investors are getting in. Choose from a broad spectrum of sophisticated trading tools using a fast desktop Trading Software. buying and selling. -Trading just got faster. getting out and moving o n to the next trade.strategy. Features of PIB: · Live Streaming Quotes · Fast Order Entry · Tic by Tic Live Charts · Technical Analysis · Live News and Alerts Extensive Reports for Real-time Accounting 29 Indiabulls FMS-IRM . platform and product. Its is mainly for customers to provide better service for this purpose Indiabulls is providing following unique services to his customers: 1. training and motivation of the employees will make a huge difference in customer satisfaction. can use roundtables to reinforce customer-centered attitude. Because Indiabulls know that employee s attitude will promote stronger customer loyalty. 2. They Internet. daily remainders. External Marketing: Describe the normal work to prepare. 30 Indiabulls FMS-IRM .Indiabulls: A Cut Above The Rest Service Industry is base on differentiation of the product and service Indiabull s is different from its competitors because of following reason . internal newsletters. The selection. Internal Marketing: In Indiabulls the employees are well trained and motivated to work and they work dedicatly. Dealers everyday give confirmations of the client s whole day trading in the evening after signing out from the Market. They always keep in touch with client and they give various tips to client by which he can invest in good stocks. price. Indiabulls designed a sound training programme and support and rewards for good performance. distribute and promote the service to customers. . and employee is to train and motivate employees to serve customers. Relationship Managers who are dedicated to supporting customers trading and investing needs. dependable information. Indiabulls 31 Indiabulls FMS-IRM .Indiabulls Equity Analysis Indiabulls provide an analysis of more than 540 companies it include current and future planning of various companies but this service is optional for client. This objectivity is an important difference in our ratings. on 18% limit of funding is as follow Delivery. Indiabulls Equity Analysis helps satisfy that need by rating stocks based on carefully selected.for delivery trading Indiabulls providing 2 times funding Intraday-for this type of trading Indiabulls is proving 8 times funding without charging any interest. And because we're not focused on investment banking.e. factbased measures. Marketing Marketing Employees Interactive MarketingCustomers . Indiabulls don't have the same conflicts of interest as traditional brokerage firms.Indiabulls is providing Funding for trading to its client on nominal rates of interest i. .Company Internal External Building and maintaining customer s ideal portfolio demands objective. Depository Services: Whatever your individual goals. electronic form Indiabulls is creating awareness of online trading that client can trade from anywhere from the World. we can help. since stock prices tend to move in the same direction as changes in investor expectations. so he can sell shares anytime. 32 Indiabulls FMS-IRM . Stocks with low and potentially improving investor expectations tend to receive A or B ratings · .The Indiabulls Equity Analysis model attempts to gauge investor The Indiabulls Equity Analysis model attempts to gauge investor expectations. Find out more about using Indiabulls Equity Analysis In today s scenario when all services are going to be online or in . . A-rated stocks have a return outlook of strongly outperforming the market while E-rated stocks have a return outlook of strongly under performing the market. Stocks with high and potentially falling investor expectations tend to receive D or E ratings Over the next 12 months. In Indiabulls possibility of auction is very less because of large client base. Premium Research on 540+ companies updated daily 33 Indiabulls FMS-IRM .Indiabulls is a depository participant with the National Securities Depository Limited and Central Depository Services (India) Limited for trading and settlement of dematerialised shares. Indiabulls performs clearing services for all securities transactions through its accounts. Company offer depository services to create a seamless transaction platform execute trades through Indiabulls Securities and settle these transactions through the Indiabulls Depository Services. which have been . computer using our seamlessly integrated with your Indiabulls Depository Account and with the HDFC We provide full access seamlessly: · Indiabulls NRI Trading Account trading tools for independent NRI investors · Indiabulls Depository NRE/NRO Bank Account. to the following services to help you trade -Provides access to comprehensive Services -Integrated services for seamless delivery HDFC Bank Account -NRE/NRO Accounts with built in tax management solutions and facility to source all regulatory approvals Indiabulls Equity Analysis . You can buy and sell on your NRI Trading Account Services. Indiabulls Depository Services is part of our value added services for its clients that create multiple interfaces with the client and provide for a solution that takes care of all client needs NRI Account You can now enjoy the convenience of hassle-free and fast way of trading in the Indian Equity Markets through Indiabulls NRI Investor Services Our unique integrated service creates one window for all your trading. depository and banking needs. How can Indiabulls manage its service: Word of mouth communication Personal needs Past Experience Expected Service Perceived Service External Communication to customer Service Delivery(including preand postcontacts) Translation perception into service qualityspecification Managementperception of customer expectation GAP 5 GAP 1 GAP 3 GAP 2 GAP 4 MARKETER CUSTOMER 34 Indiabulls FMS-IRM . 3. 5. Gap between service quality specification and service quality: Personnel might be poorly trained. Gap between management perception and service quality: Management might correctly perceive customer s want but not set a performance standard. Gap between perceived service and expected service: This gap occurs when the customer misperceives the service quality.with demand draft. 35 Indiabulls FMS-IRM . Like a form of an account should passed away from the all stages of processing but it mostly takes time of 10 days. 4. A client may be perceived wrongly like in infrastructure of Inidabulls but this will solved in 1. or incapable or unwilling to meet the standard or they may be held to conflicting standards. such as taking time to listen to customer and serving them fast. 2. Gap between service delivery and external communication: customers expectations are affected by statement made by company representative and ads. Gap between customer expectation and management perception: Management does not always correctly perceive what customer want. That is happen in indiabulls. For intense in Inidabulls a customer is expecting that he can buy share after deposited require check but he has to wait for 3 days and same happen new office of Indiabulls. Indiabulls is promoting its product by advertising by following medium: · Electronic media: . 2.Promotion: Indiabulls is turning to marketing public relations to directly support corporat e and product promotion and image making. brochures. We also had canopies in Jodhpur city in following areas · Basani Mandi · Mandor Mandi · Mehta Market · Pal Road · Basani Industrial Area Indiabulls 3 6 FMS-IRM . Because public is any group that has an actual or potential interest in or impact on a company s ability to achieve its objective.They promoting understanding of the organization through internal and external communications. 3. By Canopies company can know the potential area of the cities and segment of population to whom it should target. etc. NIB and PIB. · Canopy: . They are performing following five functions: 1.By various Pam plates.e. Counseling: .Indiabulls is now promoting its product by canopies. Indiabulls has its team relationship manager that monitors the attitu des of organization s publics and distributes information and communications to built goodwill.All RMs advise management about public issues and company positions and image during good and crises. Product Publicity: . 4. Corporate Communication: .All Relationship managers are sponsoring efforts to publicize product offerings by Indiabulls i. Press Relations: .By advertise its product via Television · Print media: .They present news about the organization in the most positive light. To overcome this problem Indiabulls will shift in new office with and of July. Extensive product range.· Kazri · Lic Office · Hosing Board Office · Paota From above campaign we had good result we have come to know that public is interested to know about Indiabulls and shares trading. Under stand local market dynamics. 3. Enhance customer experience. Expanding geographical and online presence. 4. Personalize service through Relationship Managers. 24 hours support and ease to access 3. Indiabulls 3 7 FMS-IRM . 5. Infrastructure: . Summary: What a customer expect from the company: 1.Indiabulls also try to demonstrate its service quality through Physical Evidence and presentation. Wide range of services under one roof 2. Because if we talk about online security trading then we have to say that physical evidence will important for the compan y in Indiabulls office all client come everyday and they trade but with the time passing Indiabulls is growing and number of client increasing day by day so space of office is not sufficient for both staff members and clients also. Personalized attention What company offers to its customers: 1. 2. mutual fund and equity distribution. 7. Improve customer interface and customer experience through technology. 10. Offer innovative products such as Power Indiabulls and Indiabulls Signature Client Account. Indiabulls Management perception of customer FMS-IRM . Provide a wide array of services such as brokerage. 9. Improve speed and quality of services.Continually invest in upgrading of systems. depositary services. Improve customer education through in-house equity research. 1.6. Enhance data mining to improve risk management processes. 8. 9. 12. commodities trading and consumer loans. 39 Indiabulls FMS-IRM . FORMATING OF DAILY SALES REPORT (DSR): Indiabulls 4 0 FMS-IRM . Opp.No. 41 Indiabulls FMS-IRM . Occupation: By this column we can know to which segment our BDE is targeting whether he is using his energy in the right direction or he is wasting his energy.P. S. So I had made some changes in it to see new format please double click on following format Indiabulls Indiabulls securities Limited . View / suggestions: By this column BDE can ask from prospect / client his view or suggestions regarding service of Indiabulls it may complains of any present client of company. Occupation Source Cold Reference Total Calls Today Cumulative For Month Competitors' Activities Remarks Some new columns introduced by me in that format these are as following: 1. 2. Existing A/C if any: If prospect have already an account in other company then we can find out status of competitor. 3. K. Tower .I have been assigned a work to improve format of daily sales report (DSR) which used by Business Development Executive (BDE). Prospect's name & address Contact no. Competitor s Activity: BDE can write the activity of competitor s like any company may opening account without charging any fee and because of this our BDE is unable to get his target Next day contact: Here BDE can mention follow up which will done by him can do cross checking of his call.4. next day so that he cant bluff and make fool of any one or any of his senior 42 Indiabulls FMS-IRM . Jodhpur (IIRM Jaipur Network) Submitted By Submitted To CHANDER PRAKASH PGDBM -2nd Semester FMS IRM 43 Indiabulls FMS-IRM .Indiabulls Indiabulls Internship Report On From Faculty Of Management Studies Institute of Rural Management. 44 Indiabulls FMS-IRM .
Report "6248490 Summer Training Project Report on India Bulls Tarun"