3. Strategies Techniques Tactics in Negotiations
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© AchieveGlobal, Inc.2008 Date Developing the 21st Century Workforce 3. Strategies, Techniques and Tactics of Presentation Title Negotiations International Negotiation, Cosmin Joldes The Faculty of International Business and Economics ASE Bucharest © AchieveGlobal, Inc. 2008 Date Developing the 21st Century Workforce Summary 1. 2. 3. 4. 5. 6. Definitions Strategies Techniques Tactics Manipulation techniques and stratagems Presentation Title Maneuvres and stratagems combinations © AchieveGlobal, Inc. 2008 Date Developing the 21st Century Workforce 1. Definitions STRATEGIES = developed approaches and options regarding the whole negotiation process TECHNIQUES = ways of acting in order to reach the corporate objectives taken into account during negotiations MANEUVERS = astute combinations of actions or techniques in order to take advantage of specific circumstances TACTICS = specific Presentation actions used to Title take advantage of certain conditions or opportunities during the negotiation process STRATAGEMS = manipulation tactics © AchieveGlobal, Inc. 2008 Date Developing the 21st Century Workforce Summary 1. Definitions 2. Strategies 3. Techniques 4. Tactics 5. Manipulation techniques and stratagems Presentation Title 6. Maneuvres and stratagems combinations © AchieveGlobal, Inc. 2008 Date Developing the 21st Century Workforce 2. Strategies Major strategic options: Conflict vs. Cooperation Offensive vs. Defensive negotiation Rigid vs. Flexible negotiation (“tit for tat”) Closed vs. Open negotiation “Short” vs. “Long” negotiation 2 main approaches Presentation Title Integrative / Cooperative / Collaborative / Friendly / Win-Win negotiation Distributive / Conflictual / Competitive / Win-Lose negotiation Objective / Principled / Balanced negotiation © AchieveGlobal, Inc. 2008 Date Developing the 21st Century Workforce Summary 1. Definitions 2. Strategies 3. Techniques 4. Tactics 5. Manipulation techniques and stratagems Presentation Title 6. Maneuvres and stratagems combinations © AchieveGlobal, Inc. 2008 Date Developing the 21st Century Workforce 3. Techniques Sequential negotiation / “Step by step” / “Slicing salami” technique “New approach” Holistic negotiation / “Package” negotiation Global negotiation - “New issue” (“Extending negotiation”) = adding new negotiation points to the already existing ones - “Redefining negotiation” = redefining the issues in order to Presentation Title suppress the problems - “Escalating demand” = the more you get the more you require - “Moderato contabile” = asking for small concessions at the beginning in order to increase them through proper argumentation © AchieveGlobal, Inc. 2008 Date Developing the 21st Century Workforce Summary 1. Definitions 2. Strategies 3. Techniques 4. Tactics 5. Manipulation techniques and stratagems Presentation Title 6. Maneuvres and stratagems combinations © AchieveGlobal, Inc. 2008 Date Developing the 21st Century Workforce 4. Tactics 3 main categories: I. considering their SCOPE a) Persuasive tactics b) Influence / Manipulation tactics II. considering their ROLE III.considering their OBJECT Presentation Title © AchieveGlobal, Inc. 2008 Date Developing the 21st Century Workforce I. Tactics considering their SCOPE (I) a. Persuasive tactics: a.1) Cooperative negotiation: Promise Recommendation Reward Positive normative appeal a.2) Conflict negotiation: Threat Presentation Title Warning Imperative Negative normative appeal © AchieveGlobal, Inc. 2008 Date Developing the 21st Century Workforce I. Tactics considering their SCOPE (II) b. Influence / manipulation tactics: b.1) Cooperative negotiation: b.2) Conflict negotiation: Threat, bluffing, faking Nice surprise Increasing demands Unconditional offer Hiding information Positive argumentation Delays Presentation Title hostility / Previsions and perspectives Verbal “Cards on the table” emphasizing future common problems Creativity appeal aggressiveness Changing the negotiator © AchieveGlobal, Inc. 2008 Date Developing the 21st Century Workforce II. & III. Tactics considering their ROLE & OBJECT Considering their ROLE: Argumentation tactics Dealing objections tactics Obtaining / giving concessions tactics Concluding tactics Considering their OBJECT: Tactics for negotiating the price Presentation Title Tactics concerning the goods Tactics for negotiating commercial terms / conditions Tactics for negotiating financial conditions etc. © AchieveGlobal, Inc. 2008 Date Developing the 21st Century Workforce Summary 1. Definitions 2. Strategies 3. Techniques 4. Tactics 5. Manipulation techniques and stratagems Presentation Title 6. Maneuvres and stratagems combinations © AchieveGlobal, Inc. 2008 Date Developing the 21st Century Workforce 5. Manipulation techniques & stratagems (I) “Padding” technique = make unimportant things ‘essential’ and then concede them in order to receive concessions for the issues that really count “Four stairs” technique = firstly presenting two impossible scenarios for both parties, then a second one more advantageous for the one launching it, and finally agreeing on a third option apparently mutually advantageous “Sending a representative” technique / “No-authority” / “Limited authority” = one of the parties does not have the necessary authority for agreeing / not agreeing upon the final decision because final approval can only be given by a higher authority Presentation Title “Summarizing” technique = briefly presenting agreement (more important) and disagreement (small and unimportant) points in order to solve the problems and conclude the negotiation © AchieveGlobal, Inc. 2008 Date Developing the 21st Century Workforce 5. Manipulation techniques & stratagems (II) “Taken decision” technique = sticking to a decision that has been already taken and escalating the involvement “Baiting” technique = the manipulator convinces the other party to take a decision in certain circumstances and relies on the fact that his partner keeps the decision no matter the changes in circumstances “Extreme demands” technique (low) = firstly asking for small concessions (easy to accept / offer) and then increasing your demands Presentation Title “Extreme demands” technique (high) = firstly asking for important concessions (impossible to be accepted / offered) and then decreasing your demands “Red herring” technique = diversion in order to change the initial offer © AchieveGlobal, Inc. 2008 Date Developing the 21st Century Workforce Summary 1. Definitions 2. Strategies 3. Techniques 4. Tactics 5. Manipulation techniques and stratagems Presentation Title 6. Maneuvres and stratagems combinations © AchieveGlobal, Inc. 2008 Date Developing the 21st Century Workforce 6. Maneuvres and stratagems combinations a) b) c) Misleading / confusion stratagems Emotion stratagems Pressure stratagems Presentation Title © AchieveGlobal, Inc. 2008 Date Developing the 21st Century Workforce 6.a Misleading / confusion stratagems “Deliberate mistakes” “Funny money” (overwhelming or erroneous data) “Withdrawal” stratagem recognizing / announcing your own weak points in order to disarm the other party withdrawal from the negotiation altogether, but keeping the control over it (“giving up” stratagem; “breaking it off”) “Unseen, unknown” stratagem = the negotiator pretends not to observe the reactions of the other party repeating the same thing again and again not confirming, not denying Presentation Title having an unmoved / impassive attitude “Leaking” (deliberate “flow” of information) “Bait” offer = replacing the very advantageous initial offer with a modest / conditioned one © AchieveGlobal, Inc. 2008 Date Developing the 21st Century Workforce 6.b Emotion stratagems Politeness and flattery “Drowsing” the partner’s senses “Relaxing” the other party Guilting Depreciating Offending Threatening Bringing back to negotiation some already agreed issues Presentation Title © AchieveGlobal, Inc. 2008 Date Developing the 21st Century Workforce 6.c Pressure stratagems “Good Cop – Bad Cop” stratagem = one negotiator is demanding concessions whilst the other is (by comparison!) more reasonable “Human shield” stratagem = using as an excuse the existence of an inflexible superior / colleague “Done deal” stratagem = obtaining the business objective without informing the partner “Surprise” stratagem = suddenly changing the negotiation’s method / argumentation / approach. Presentation Title © AchieveGlobal, Inc. 2008 Date Developing the 21st Century Workforce Summary 1. Definitions 2. Strategies 3. Techniques 4. Tactics 5. Manipulation techniques and stratagems Presentation Title 6. Maneuvres and stratagems combinations © AchieveGlobal, Inc. 2008 Click to edit Master title Thank style You! Date Developing the 21st Century Workforce • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Thank you! Presentation Title 01/27/16 For More Information Contact: 22
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