A Project Report on Deterjent & Satisfaction Survey of Nirma Ltd.Submitted To: PROF.SANDEEP SHRIVASTAV Submitted By: SACHIN DAUHALIYA B.COM(2010-11) CERTIFICATE This is to certify that SACHIN DAUHALIYA student of THIRD semester, B.COM in the year has completed the 2010- 2011 project report work entitled “HINDUSTAN UNILEVER LTD.” based on syllabus and has submitted a satisfactory account of his work in this report. Lecturer PROF. SANDEEP SHRIVASTAV TABLE OF CONTESTS 1) Acknowledgement 2) Preface 3) Certificate of originality 4) Executive Summary 5) Objective of research 6) Company Profile 7) Research problem and its relevance 8) Research Methodology 9) Conclusion 10) Bibliography 11)Questionnaire PREFACE Fast Moving Consumer Goods popularly known FMCG is as the name suggests is the most demanded products in the market. It includes every thing from food items like flour, biscuits, ice creams, etc to body products soaps, face creams to cigarettes to beverages, etc. consumers need these things in their everyday life so they invests a good portion of there income in these things. There are so many companies which are dealing in FMCG products like HUL, Dabur, Cavin Care, AMUL dealing in dairy products, etc. By the vary nature of the product the companies are seeing this as a great source of income. As large number of companies are looking this sector as a profitable venture, so for sustaining there position and gain new market they have to bring some thing unique in there products or services to gain position in the market or to sustain there. In this project my focus is on tracking down the changing requirements, preferences, needs of customers and their changing perspective on the different products offered OBJECTIVES To understand the skin category of Hindustan Unilever Limited. To study various brands of HUL in skin category. To study the competitive brands in the market of skin category. To find the market share of the HUL brands and its competitive brands. To determine the key areas of strength and weakness for HUL brands. To develop a promotion plan for brand communication of the HUL skin category products. INTRODUCTION HUL is also one of the country's largest exporters.000 employees is to "add vitality to life".COMPANY PROFILE Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company. With 35 Power Brands. A Fortune 500 transnational. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of nearly Rs. with leadership in Home & Personal Care Products and Foods & Beverages. Unilever. Over time HUL has developed into a viable & competitive sourcing base for Unilever world wide in Home and Personal Care & Foods & Beverages category of products. look good and get more out of life. and personal care with brands that help people feel good.718 crores. spread across 20 distinct consumer categories.55% of the equity. which holds 51. it has been recognised as a Golden Super Star Trading House by the Government of India. The rest of the shareholding is distributed among 360. Unilever sells Foods and Home and Personal Care brands in about 100 countries worldwide.675 individual shareholders and financial institutions. HUL meets everyday needs for nutrition.13. HUL is also a global marketing arm for select licensed Unilever . The mission that inspires HUL's over 15. It is a mission HUL shares with its parent company. HUL's brands. touch the lives of two out of three Indians. hygiene. care for the destitute and HIV-positive. Surf Excel. HUL's distribution network.000 redistribution stockists. Fair & Lovely. and about 250 million rural consumers. personal products.like Lifebuoy. branded staples. HUL's brands . Lux. The operations involve over 2. Sunsilk. Clinic. Close-up. In 2001. the company embarked on an ambitious programme. HUL is focusing on health & hygiene education.000 suppliers and associates. detergents. women empowerment. Brooke Bond.brands and also works on building categories with core country advantage such as branded basmati rice. They are manufactured over 40 factories across India. Wheel. and relief & rehabilitation after the Tsunami caused devastation in South India. coffee. Kissan. most recent being the village built by HUL in earthquake affected Gujarat.soaps. and rural development. Pond's. Rin. Shakti. Lakme. It is also involved in education and rehabilitation of special or underprivileged children. tea. Pepsodent. comprising about 4. ice cream and culinary products. and water management. HUL believes that an organisation's worth is also in the service it renders to the community. Through . KnorrAnnapurna. covering 6. Kwality Wall's – are household names across the country and span many categories .3 million retail outlets reaching the entire urban population. HUL has also responded in case of national calamities / adversities and contributes through various welfare measures. Kolkata. Lever Brothers appoints agents in Mumbai.Shakti. Shakti aims to have 100. HUL is creating micro-enterprise opportunities for rural women. Shakti also includes health and hygiene education through the Shakti Vani Programme. 1895 Lifebuoy soap launched.000 Shakti entrepreneurs covering 500.000 women entrepreneurs in its fold.6 million people in approximately 43890 villages of 8 states. HUL is also running a rural health programme – Lifebuoy Swasthya Chetana.000 plus villages and directly reaching to 150 million rural consumers. thereby improving their livelihood and the standard of living in rural communities. It has already touched 84. The vision is to make a billion Indians feel safe and secure. and Karachi.000 villages. By the end of 2010. it is because of being single-minded in identifying itself with Indian aspirations and needs in every walk of life. If Hindustan Unilever straddles the Indian corporate world. HISTORY YEAR MILESTONES 1888 Sunlight soap introduced in India. . Chennai. touching the lives of over 600 million people. and creating access to relevant information through the iShakti community portal. reaching out to 100. The programme endeavours to induce adoption of hygienic practices among rural Indians and aims to bring down the incidence of diarrhoea. The program now covers 15 states in India and has over 45. 1918 Vanaspati introduced by Dutch margarine manufacturers like Van den Berghs. company acquires own sales force. 1926 Hartogs registers Dalda Trademark. Soap manufacture begins at Sewri factory in October. Unilever takes firm decision to "train Indians to take over junior and senior management positions instead of Europeans". Sewri factory site bought. 1935 United Traders incorporated on May 11 to market Personal Products. 1903 Brooke Bond Red Label tea launched. 1955 65% of managers are Indians. Kolkata and Karachi taken over. Jurgens. and Ghaziabad Vanaspati factories bought.1902 Pears soap introduced in India. Agencies in Mumbai. 1913 Vim scouring powder introduced. one of the first Indian covenanted managers. Prakash Tandon. joins HVM. concentration on building up Dalda Vanaspati as a brand. 1905 Lux flakes introduced. 1930 Unilever is formed on January 1 through merger of Lever Brothers and Margarine Unie. 1924 Gibbs dental preparations launched. Verschure Creameries. 1944 Reorganisation of the three companies with common management but separate marketing operations. with 10% Indian equity participation. 1931 Hindustan Vanaspati Manufacturing Company registered on November 27. and Hartogs. North West Soap Company's Garden Reach Factory. 1939 1941 1942 Garden Reach Factory purchased outright. 1922 Rinso soap powder introduced. 1937 Mr. Kolkata rented and expanded to produce Lever brands. Lever Brothers India Limited incorporated on October 17. 1932 Vanaspati manufacture starts at Sewri. Tiruchy. 1914 Vinolia soap launched in India. 1947 Pond's Cold Cream launched. 1943 Personal Products manufacture begins in India at Garden Reach Factory. 1956 Three companies merge to form Hindustan Unilever Limited. Shamnagar. 1951 Mr. Chennai. 1925 Lever Brothers gets full control of North West Soap Company. . Prakash Tandon becomes first Indian Director. 1933 1934 Application made for setting up soap factory next to the Vanaspati factory at Sewri. Indian shareholding increases to 14%. 1964 Etah dairy set up. 1974 Pilot plant for industrial chemicals at Taloja. Jammu synthetic Detergents plant inaugurated. Rajadhyaksha takes over as Chairman from Mr. V. 1965 Signal toothpaste launched.plan approved. Indian shareholding increases to 18. 1961 Mr. Khamgaon Soaps unit and Yavatmal Personal Products unit start production. opens in Mumbai. Liril marketed. 1966 Indian shareholding increases to 15%. 1980 Dr. Prakash Tandon. 1958 Research Unit starts functioning at Mumbai Factory. Anik ghee launched. Unilever shareholding in the company comes down to 51%. 1963 Head Office building at Backbay Reclamation. Mumbai. Taj Mahal tea launched.1957 Unilever Special Committee approves research activity by Hindustan Unilever. 1967 Hindustan Unilever Research Centre. 1959 Surf launched. V. Nickel catalyst production begins. opened. G. informal price control on soap begins. Animal feeds plant at Ghaziabad. 1978 Indian shareholding increases to 34%. Sunsilk shampoo launched. 1984 Foods. Fine Chemicals Unit starts production. Thomas. Lever's baby food. Clinic shampoo launched. 1962 Formal Exports Department starts. S. Ganguly takes over as Chairman from Mr. more new foods introduced. Fair & Lovely skin cream launched. Animal Feeds businesses transferred to Lipton. 1976 1977 Construction work of Haldia chemicals complex begins.first range of hybrid seeds comes out. A. Rajadhyaksha presents plan for diversification into chemicals to Unilever Special Committee . informal price control on soaps withdrawn. T. Rajadhyaksha. 191 of the 205 managers are Indians. 1979 Sodium Tripolyphospate plant at Haldia commissioned. Jammu project work 1975 begins. 1982 Government allows 51% Unilever shareholding. Bru coffee launched 1971 Mr. Thomas takes over as Chairman from Mr.57%. G. G. Prakash Tandon takes over as the first Indian Chairman. Taloja chemicals unit begins functioning. statutory price control on Vanaspati and baby foods withdrawn. Ten-year modernisation plan for soaps and detergent plants. V. . T. 1969 Rin bar launched. 1986 Agri-products unit at Hyderabad starts functioning . Statutory price control on Vanaspati. Fine Chemicals Unit commissioned at Andheri. 1973 Mr. Close-up toothpaste launched. 1968 Mr. HUL acquires 74% stake in Modern Food Industries Ltd. Lakme Ltd. B. Launch of Vim bar. new Regional Innovation Centres also come up. Pond's India Ltd. Factory set up at Pune in 1995.Kimberley-Clark Lever Ltd. S. S. the biggest such in Indian industry till that time. Banga takes over as Chairman from Mr. 2003 Launch of Hindustan Lever Network. S. 1993. factories and Lakme Ltd. Surf Excel launched. Datta. HUL and US-based Kimberley-Clark Corporation form 50:50 joint venture . B. HUL introduces Wall's. Dadiseth takes over as Chairman from Mr. with HUL. Mr. HUL introduces branded atta. Dadiseth. Tata Oil Mills Company (TOMCO). form 50:50 joint venture – Lakme Lever 1995 Ltd. the first public sector company to be disinvested by the Government of India. 1992 HUL recognised by Government of India as Star Trading House in Exports. merges with the company with effect from April 1.to market Huggies diapers and 1994 Kotex feminine care products. Kissan acquired from the UB Group. HUL recognised as Super Star Trading House. Datta takes over as Chairman from Dr. K. HUL enters branded staples business with salt. M. A. with effect from January 1.1988 Launch of Lipton Taaza tea.. HUL's largest competitor. HUL forms Unilever Nepal Limited. Merger 1993 ultimately accomplished in December 1994. HUL and Indian cosmetics major. M. 1991 Surf Ultra detergent launched.. who joins the 2000 Unilever Board. .. S. HUL acquires Kwality and Milkfood 100% brandnames and distribution assets. merges with HUL with effect from January 1. Merger of Group 1996 company. 2002 HUL enters Ayurvedic health & beauty centre category with the Ayush range and Ayush Therapy Centres.'s 50% equity in Lakme Lever Ltd. 1997 1998 Unilever sets up International Research Laboratory in Bangalore. 1990 Mr. acquisition of the Amalgam Group 2005 Launch of "Pureit" water purifiers DISTRIBUTION NETWORK . Brooke Bond Lipton India Limited. M. HUL acquires Lakme brand. Group company. 1998. K. Mr.. Ganguly. kiosks and general stores. Hindustan Unilever services each with a tailor-made mix of services. Its focus is not only to enable easy access to their brands. wholesale. manufactured across the country. and higher levels of brand experience. HUL's products. but also to touch consumers with a three-way convergence of product availability. The distribution network directly covers the entire urban population. The emphasis is equally on using stores for direct contact with consumers. chemists. brand communication. are distributed through a network of about 7.000 redistribution stockists covering about one million retail outlets. The distribution network in general trade is as follows:- .Hindustan Unilever's distribution network is recognised as one of its key strengths. The general trade comprises grocery stores. as much as is possible through in-store facilitators. From there it reaches to the consumers. this is done through Permanent Despatch Plan. according to the channel followed by them.Then this stock is send to either retailers or wholesalers.FACTORY JUST IN TIME DEPOT REDISTRIBUTION STOCKIST MARKET ( CHANNEL WISE ) CONSUMER The products that are manufactured are first brought to the JIT (Just In Time) Depot from the factory. At the supermarkets . Then these products are delivered to the Redistribution Stockiest according to the order placed by them. To service modern retailing outlets in the metros. At the same time. exclusively for this channel. compare and choose their products. The business system delivers excellent customer service. no more they are ready to sweat for spending money. These stores provide them a whole new experience of shopping without shedding any drop of sweat. It has got different distribution network and work differently. They want to spend time in air conditioned store. while driving growth for the company and the store. It is fast gaining pace as more and more people are turning to malls for shopping. This is termed as Modern Trade. Today shoppers don’t just want to buy their daily groceries but they also want a shopping experience. through product tests and in-store sampling. These big box retailers provide them a platform where they can roam around.Self-service stores and supermarkets are fast emerging in metros and large towns. pick. . innovative marketing initiatives are taken to provide consumers with experience of our brands at the store itself. HUL has set up a fullscale sales organisation. DISTIBUTION NETWORK FACTORY JUST IN TIME DEPOT CUSTOMER SERVICE PROVIDER BIG BOX RETAILER CONSUMER . body lotion. Clinic All Clear) SKIN CATEGORY . Vaseline. Its products are divided into various categories. talcum powder. Fair & Lovely. these are as follows: Oral: toothpaste and toothbrush ( Pepsodent. Vim. Dets: all the detergents and dishwashers are covered in this. Close Up) Skin: soaps. winter cream ( Pears. Personal Products: this comprises of all the products related to personal care. fairness cream. For example.PRODUCT PROFILE Hindustan Unilever is biggest company in the FMCG (Fast Moving Consumer Goods) sector. These are given as follows: Home and Personal Care: under this it is further divided into two parts: 1. Ponds’) Hair: Shampoos ( Sunsilk. 2. Rin. Surf Exel. even for baby's skin. the glycerine is retained within the soap. That is the cause if its unique transparency. Pears soap has no equal. Today Pears is available in three variants .PEARS Introduced in India in 1902. PEARS PEARS AMBER PEARS AMBER PEARS AMBER PEARS OIL CONTROL PEARS GERMSHILD 125 GM 75 GM 45 GM 75 GM 75 GM . but unlike in conventional soaps. Pears is manufactured like any other soap.the traditional amber variant. a green variant for oil control and a blue variant for germ protection. It is gentle enough. it is individually polished and packed in cartons. the soap is mellowed under controlled conditions over weeks. After manufacturing. At the end of this maturing process. with facilities in Mumbai and Bangalore) deployed technology.FAIR & LOVELY A woman's passion for beauty is universal and catering to this strong need is Fair & Lovely. reversible and totally safe.and its use in cosmetic formulations has been known for various end benefits. . Its formulation acts safely and gently with the natural renewal process of the skin. including pharmaceutical companies. The Hindustan Lever Research Centre (it is among the largest research establishments in India's private sector. Based on a revolutionary breakthrough in skin lightening technology. Specifically. It is a patented and proprietary formulation. which is more relevant to Asian skin than plain SPF protection creams sold in the West. Niacinamide (Vitamin B3) is a water-soluble vitamin and is widely distributed in cereals. fruits and vegetables . which has been in the market for 25 years. All the active ingredients in the Fair & Lovely formulation function synergistically to lighten skin colour through a process that is natural. this patented formulation offers a high UVA protection. Fair & Lovely is formulated with optimum levels of UV sunscreens and Niacinamide that is known to control dispersion of melanin in the skin. The UV components of the formulation are scientifically chosen and used at optimum levels to provide wide spectrum protection against UV rays of the sun. making complexion fairer over a period of six weeks. Fair & Lovely was launched in 1978. The formulation is patented. based on pioneering research in the science of skin lightening to develop Fair & Lovely. FAIR & LOVELY MULTI VITAMIN FAIR & LOVELY MULTI VITAMIN FAIR & LOVELY MULTI VITAMIN FAIR & LOVELY MULTI VITAMIN FAIR & LOVELY AYURVEDIK FAIR & LOVELY AYURVEDIK FAIR & LOVELY AYURVEDIK FAIR & LOVELY MENZ ACTIVE FAIR & LOVELY MENZ ACTIVE FAIR & LOVELY SUN BLOCK FAIR & LOVELY SUN BLOCK FAIR & LOVELY SKIN CLEARITY FAIR & LOVELY SKIN CLEARITY FAIR & LOVELY SKIN CLEARITY 80 GM 50 GM 25GM 9 GM 50 GM 25 GM 9 GM 50 GM 25 GM 50 GM 25 GM 50 GM 25 GM 9 GM POND’S . From one man in a tiny home-made laboratory. to today's state of the art R&D facilities led from Bangkok. By this time the Pond's brand had built up a powerful international presence.Pond's has been synonymous with skin care in India since 1947. introduced 'Pond's Golden Treasure' in 1846. New York and Tokyo.to deliver products that make a real difference to women's skin and the way they live their lives. a pharmacist from Utica New York. . Pond's Cold Cream and Vanishing Cream marked the brand's evolution to a beauty icon. the Pond's promise has remained the same across 58 countries . In 1955 Pond's Extract Company merged with Chesebrough Manufacturing and in 1987 Unilever purchased Chesebrough-Pond's. a witch-hazel based wonder product. The impressive track record of Pond's began when Theron T Pond. In 1914. Mumbai. We believe our skin is . Vaseline has been keeping skin healthy since 1870.PONDS TALCUM PONDS DFT PONDS DFT PONDS DFT PONDS DFT PONDS DFT PONDS MAGIC PONDS MAGIC PONDS MAGIC PONDS MAGIC PONDS SANDAL TALC PONDS SANDAL TALC PONDS SANDAL TALC PONDS SANDAL TALC PONDS OIL CONTROL PONDS OIL CONTROL 400 GM 200 GM 100 GM 50 GM 20 GM 400 GM 100 GM 50 GM 20 GM 300 GM 100 GM 50 GM 20 GM 400 GM 100 GM VASELINE Vaseline is a trusted brand worldwide associated with daily skin care and healthy skin for the entire family. The Vaseline Philosophy: The need for Vaseline is based on real skin facts. Vaseline Petroleum Jelly is a mixture of Mineral oils. Second it acts like a sealant to keep the inside world in.P. This why HUL make products that maintain our skin condition at its best and enhances its natural health. our body tends to lose moisture throughout the day. enabling it to act as a moisture and nutrient reserve. heals itself. First it helps keep the outside world out – it protects skin from effects of weather and exposure. Paraffin and microcrystalline waxes. thereby acting as a barrier to the natural water loss from our skin. It protects us. Nobody knows skin. So keeping your skin well hydrated is critical to your well-being. So Skin that is dry and chapped is protected from drying elements. create something remarkable. is that when blended together. transmits emotions.it literally melts into your body. enabling skin softening moisture to build up naturally from inside the skin itself.amazing. Vaseline petroleum Jelly serves two functions. and how to keep it at its healthy best. Vaseline Petroleum Jelly I. And this amazing skin needs to be looked after. Vaseline Total Moisture Body Lotion: Beneath the surface. your skin is 90% water. protecting the skin from within. Unfortunately however. connects us to the world. . casual contact. Together. Cucumber is a surprising beauty secret for the skin with its hydrating. this light moisturising body lotion is especially made to meet your skin needs in summer. cooling and soothing properties. these two ingredients can keep your skin looking and feeling its healthiest best. sitting in the AC for too long. Together they result in healthy looking skin. washing. is an unparalleled moisturiser and cell rejuvenator which is excellent for dry skin.Bathing. Vaseline Aloe Cool and Fresh Body Lotion: With the goodness of Cucumber and Aloe Vera. . Vaseline Total Moisture is a fastabsorbing lotion enriched with Soya and Oat protein that are known to nourish the skin from deep inside while Vitamin E feeds your skin with the nutrient that is essential to keep it glowing. Aloe Vera on the other hand. seasonal changes. all robs the body of its moisture. . Armed with a potent combination of foresight.VASELINE & POND’S VASELINE BODY LOTTION VASELINE BODY LOTTION VASELINE BODY LOTTION VASELIN ALOE FRESH VASELIN ALOE FRESH VASELINE PETOLIUM JELLY VASELINE PETOLIUM JELLY VASELINE PETOLIUM JELLY VASELINE PETOLIUM JELLY VASELINE LIPCARE PONDS COLD CREAM PONDS COLD CREAM PONDS COLD CREAM PONDS COLD CREAM PONDS BODY LOTTION PONDS BODY LOTTION 300 ML 100 ML 25 ML 300 ML 100 ML 100 GM 50 GM 25 GM 8 GM 10 GM 100 GM 55 GM 30 GM 8 GM 300 ML 100 ML LAKME Half a century ago. Lakme. Lakme tapped into what would grow to be amongst the leading. research and constant innovation. India's first beauty brand was born. Lakme has grown to be the market leader in the cosmetics industry.that of skincare and cosmetic products. as India took her steps into freedom. high consumer interest segments in the Indian Industry . At a time when the beauty industry in India was at a nascent stage. leaving your face matte and shine-free. face and skin. eyes. LAKME SUMMER COLLECTION Lakme Sun Expert Ultra matte . Wait for a minute before applying makeup reapply every 3 to 4 hours.Lakme today has grown to have a wide variety of products and services that cover all facets of beauty care. defending your skin from harmful sun damage. Finally sunscreen comfortable enough to become a daily habit. and services like the Lakme Beauty Salons.Its UVA and UVB absorbers give you perfect protection for medium levels of sun exposure. Click Here for More Details . This broad spectrum fluid instantly absorbs excess oil Lakme Sun Expert Ultra matte super light sunscreen insta oil absorb complex from the surface of the skin. SPF 20*(Medium Protection) & SPF 30*(High Protection) How to Use: Apply on face.no matter what the weather. Enabling you to do what is right for your skin. nails. neck and other exposed areas atleast 20minutes before stepping out in the skin. with insta oil absorb complex. These include products for the lips. and arm the consumer with products to pamper herself from head to toe.SPF 20* Lakme presents a revolutionary light sunscreen. new Lakme Sun Expert has SPF 15 to prevent tanning and block out harmful rays. This formulation is water and sweat resistant. Perfume. Results: Moisturised skin that is protected from the harmful effects of the Sun. SPF 30*(High Protection) Key Ingredients: Aqua. Best suited for Dry and Dehydrated skin.Lakme Sun Expert Moisture Intense Sunscreen SPF 30* with UVA and UVB Protection controls sun related damage like skin darkening. To Use: Apply daily to face and other exposed areas. Benzophenone-3. Titanium Dioxide. Cyclomethicone. Octyl Methoxycinnamate. Reapply every 3 to 4 hours. premature ageing Lakme Sun Expert sun protection creme moisture intense sunscreen With extracts of Aloe Vera and Sweet Orange. . Lakme Sun Expert Sunscreen Lotion SPF-15 For All Skin types Lakme Sun Expert Sunscreen Lotion A 100% oil-free formulation that protects normal skin from 70% of skin damage. sun spots. Specially formulated for Indian skin that tans easily. this intense creme has a deep moisturising action. all year round. hands and other exposed parts of the body. whether you are indoors or outdoors. neck. hands and other exposed parts of the body.How it Works Moisturises. How to Use Massage gently onto face. . How it Works Nourishes your skin and ensures long-lasting UV protection for sensitive skin. SPF . whether you are indoors or outdoors. neck.15 For All Skin types Lakme Sun Expert SunBlock Lakme Sun Expert Sun Block For Sensitive Skin An oil-free. nourishes and prevents tanning. water and sweat resistant formulation with enhanced protection from UVA and UVB radiation. Specially formulated for Indian skin that tans easily. How to Use Massage gently onto face. Use daily. Use daily. all year round. water-based. Specially formulated for Indian skin that . For Sensitive Skin Lakme Sun Expert Sunscreen Soufflé For Oily Skin Lakme Sun Expert Sunscreen Soufflé A unique. new Lakme Sun Expert has SPF 25 to prevent tanning and block out harmful rays. spots and keeps skin soft. lightweight sunscreen that's non-greasy and prevents 70% of skin damage. wrinkling. Lakme Skin Brightening Gel For After Sun Use Rehydrate and revive your skin with new 100% oil-free Lakme Skin Brightening Gel. How it Works Prevents tanning and protects oily skin from sun damage. neck. For After Sun Use How to Use. Specially formulated for Indian skin. whether you are indoors or outdoors. Use daily. Now go on. How to Use Massage gently onto face.tans easily. all year round. Results Lakme Skin Brightening Gel . Apply generously following exposure to the sun. it works naturally to lighten your tan restore your skin's original colour. hands and other exposed parts of the body. How it Works This light weight cooling formulation rehydrates and cools your skin. new Lakme Sun Expert has SPF 20 to prevent tanning and block out harmful rays. turn your skin into something divine. Indian women are looking for the complete skincare regime of cleansing. thus giving a smooth. Pond's White Beauty has detoxifying vitamins B3. and C. Pond's White Beauty represents the international expertise of Pond's in providing superlative skincare regimes. pure and bright skin. B6. but about a radiant healthy skin that gives a nourished pink glow. The range consists of White Beauty Detox Cleanser which cleans thoroughly. Pond's recently announced the launch of 'Pond's White Beauty Detox' range that gives a visibly illuminated and nourished pink glow. White Beauty Detox Toner. Increasingly.An immediate cooling and soothing sensation. E. White Beauty Skin Lightening Cream with Detox vitamins that nourish skin from within. which tightens the open pores and smoothens out the rough appearance of the skin. which replenishes skin's natural moisture level and gives visibly glowing and . which neutralizes the effect of darkness-causing impurities found in the environment and reduces accumulated melanin. POND’S WHITE BEAUTY Part of the Unilever portfolio since 1986. and White Beauty Detox Lotion. Pond's White Beauty is not just about skin whitening for the consumer. toning and moisturizing and this product range provides all beauty regime requirements. Talking of luminous. Pond's recognizes that true beauty is derived from love and warmth as well as the credibility of an international skincare heavyweight. Pond’s Age Miracle is another example of that. Pond's is offering a variety of ranges for women. POND’S AGE MIRACLE As a brand that understands women.smooth pinkish skin. . around the world. once again.“Candlelight dinners. COMPETITIVE BRANDS PRODUCT PROFILE FIAMA DI WILLS (ITC) . once again. . The smell of love in the air. long drives and the sound of saxophones will be part of your lives.” When Hindustan Lever threw a party to formally launch its premium Pond's Age Miracle range it used these words in invitation. the feeling of your heart skipping a beat. The FMCG major promised to bring romance back into the 35-plus woman's life with a new look courtesy Pond's Age Miracle. to provide skin lustre to make it radiant. the ranges offer a unique value proposition of bringing together ingredients that provide multiple benefits of Nourishment. • Vivel Satin Soft is enriched with Vitamin E and Aloe Vera which help the skin feel beautifully soft. Although the market trend shows that these ITC brands are no competition to Pears right now. The Vivel Di Wills range is available in two variants: • Vivel Di Wills Sheer Radiance is enriched with Olive Oil. In February 2008. to moisturize skin to make it soft and supple. Backed by consumer insights. The unique carton pack has been developed by ITC’s design team to provide a novel consumer experience. ITC launched two new ranges of soap . The first variant to be introduced in this range is Soft Green. The packaging.Vivel Di Wills and Vivel -to cater to the skincare needs of a wide range of consumers. reflecting the philosophy of the brand. Hence providing the ever discerning consumer complete care. • Vivel Sandal Sparkle is enriched with Sandalwood Oil and Active Clay which helps in providing clear skin. fuses multiple benefits.The Fiama Di Wills range of soaps has been launched under the sub . Protection and Hydration in a single product.brand SkinSense. which helps enhance retention of skin proteins making skin look beautiful and youthful. • Vivel Ayurveda Essence is enriched with multiple Ayurvedic Ingredients which help protect skin from germs and harsh environment. . The Vivel range is available in four variants • Vivel Young Glow is enriched with Vitamin E and Fruit Infusions which help in providing youthful glow to the skin. keeping it healthy and beautiful. But if ITC improves its distribution network then these brands can be a threat to HUL. This is a gentle caring soap. • Vivel Di Wills Sheer Crème is enriched with Shea Butter. is one of the leading companies in India in the skin care sector. Emami Fair and Handsome is one such cream for men. See results in One fortnight. rose. Elder undertakes the manufacturing and marketing of the products. FAIR ONE cream helps to make your skin look fairer and brighter. has created “Fair & Handsome” a fairness cream for Men with a breakthrough Five Power Fairness System to make skin fair and handsome in 4 weeks. had entered into an agreement to launch four skin care products during 2006-2007. Emami herbalists and dermatologists from India along with Activor Corp USA. . nourishes the skin. Elder Pharmaceuticals Ltd and Shahnaz Husain. Men and women alike desire fairness. keeping it smooth and supple. apricot oil. Well for women the market is loaded with fairness cream but for men there are very few creams. Method of Apply to face. honey. Indications FAIR ONE cream has a unique blend of herbal ingredients like saffron.Fairness creams FAIR ONE 'Fairone Fairness Cream' was launched jointly by Elder Pharmaceuticals and Shahnaz Husain. a natural moisturizer. Elder Pharmaceuticals Ltd. neck and arms twice Use daily. it is believed to be the key to a successful life. while the conception and composition is done by Husain. cucumber and lemon distillate. The company is a major manufacturer of aloe vera-based skin care products. herbal beauty specialist. The formulation protects the skin from the darkening effects of the sun. FAIR AND HANDSOME A fair complexion has always been associated with success and popularity. Honey. Nutritioniste. Moisturises skin even after shaving. The efficiency of this cream has been dermatologically tested on Indian male skin 73% were found to be fairer 78% found it to be an effective after shavemoisturiser 75% found effective oil-control. GARNIER Garnier is a division of L'Oréal that produces hair care products. Relieves stress and fatigue signs. and most recently. Natural sunscreen protects against UV rays. skin care products under the name. Liquorice. Key ingredients ============= Peptide. USA has created a unique fairness cream for men with a breakthrough Peptide complex patented in the USA. One of their key ingredients is a fruit concentrate . Protects against sun's UV rays.Fairness Cream for Men First time ever fairness cream for men Fair and Handsome Emami in collaboration with Activor Corp. How does it work? Active ingredients regulate production of melanin. that are sold around the world. Peptide in combination with Vetiver and Rose Water makes skin fair and fresh with a pleasant cooling sensation.Emami . including the Fructis line. Its pleasant cooling gives an aftershave effect. Vetiver & Aloe vera. This wonder molecule peptide works on the collagen structure of male skin and dramatically improves skin texture and fairness in just 4 weeks. What it does: Improves fairness in 4 weeks. glowing complexion much like that of Kashmiri beauties in just 4 weeks Triple sunscreens also retain your fairness and reduce the harmful effects of UV rays. fructose and glucose. It is a combination of fruit acids.P. She has strong values and believes in using a natural product that will help bring out her natural beauty from within. The 50g pack costs Rs. It claims to work from within to provide a distinctly fairer. . in 1998. Fairness + dark spots prevention daily moisturiser Lightens skin Prevents dark spots from reappearing.used in all their products. Anti-marks + fairness concentrate Enhances the skin's overall fairness Reduces the number & intensity of dark spots. The Fairever claims to have consumers as a woman who is the young and contemporary woman of today. FAIREVER Natural Fairever was initially launched in A. This cream has a blend of saffron and milk. vitamin B3 and B6. It comes in a pack of 50g and 100g. following that a national launch was made in 1999.55. Fairever is the brand of CavinKare Pvt Ltd(CKPL). 80.in a new packaging.R. Cinthol has come out with a combi pack for this summer. Spinz Talc is packed in sizes of 20 g. GCPL identifies Cinthol as its power brand. Milk and Fruit Vitalisers Use twice every day. 50 g. talc and deodorant with Bollywood actor Hrithik Roshan as its new brand ambassador. Cologne and Sport . Cinthol offers a range of soaps. SPINZ Spinz talc is CavinKare Pvt Ltd(CKPL) brand. GCPL has launched new Cinthol range of soap. TALCUM POWDER CINTHOL Cinthol talc is a product of GODREJ Consumer Products Ltd (GCPL).Fairever Fairness Cream Fairever Fairness Cream with Saffron. It is in pack of 300g + 100g for M. talc and deo sprays in three exciting fragrance .Classic. 100 g and 400 g and comes in three fragrances: Exotic Exchante Sandal .P Rs. The cream will not get wiped off with perspiration / water. Directions for use: Apply liberally and evenly on face. Titanium Dioxide and Benzophenone-3. who loves to have a lot of friends with whom she spends time. neck and any other exposed part of the body. Easy-going and fun-loving. It provides complete protection against harmful UVA & UVB rays of sun. reducing chances of skin tanning and ageing. . Lotus is more priced than Lakme but gives a good margin to the retailers.The Spinz talc’s target are girls of around 18 to 26 years old from SEC A and B. Lotus suncare has a wide range of variants available for all skin types. This caters to the needs of all kind of people who need different type of SPF according to their exposure to the sun. Their SPF(Sun Protection Formula) ranges from 15 to 60. It offers a wide range of facewash. due to this it has gained trust of people. atleast 30 minutes before stepping out in the sun. SUN CARE LOTUS Lotus sun care range is by Lotus Herbals. creams and facepacks which provides protection against sun. The most sellind variant of Lotus are as follows:- Block Cream (SPF30) This unique sun block cream has been specially made for (Suits all skin types) Indian Summer. Active Ingredients: Octyle Methoxy Cinnamate Z-Cote. This brand specializes in sunscreen manufacturing and it is very old in this field. Avoid contact with eyes. Safe Sun . Non-Shiny. light & clean feel.Daily Sun Block (SPF 40) (Suits all skin types) 3-in-1 Matte Look Daily Sun Block Birch Extract SPF 40 Sun Protection Skin Lightening Mattifying Incredibly Light. Contains herbals extracts of Birch: Mattifying Mallow: Sun Protection Hops: Skin Lightening Directions for use: ============== Apply safe Sun 3-in 1 Daily Sun Block Cream liberally and evenly on face and exposed parts . Its fast absorption and non-greasy formula ensures a shine-free. Daily sun block . Fast Absorbing. Non-Greasy For all skin types. Sweat proof Safe Sun 3-in 1 Daily Sunblock is a revolutionary sun protection formulation which combines Broad-Spectrum UVA / UVB protection with skin lightening ingredients to give a uniform matte finish to the skin.water proof. This research will be done to gain background information of the problem. P&G greatly expanded Olay both in line up and in countries. if rash or irritation occurs. Olay became one of P&G’s Billion dollar brands in 2003. RESEARCH METHODOLOGY RESEARCH DESIGN In my project I have used various tools of Exploratory Research. in depth interviews. PREMIUM CREAMS OLAY Olay is a Procter & Gamble brand. Descriptive research was done where questionnaires were given to the retailers and the wholesalers to find out the competition in HUL skin category. It was acquired by Procter & Gamble in 1985. legs. Caution ====== For external use only. Olay has extended its heritage as a moisturizer to stay looking young.) before exposure to Sun. QUESTIONNAIRE DESIGN .of the body (neck. The various tools used are experience surveys. etc. An initial research will be conducted to clarify and define the nature of the problem. to formally creating the “anti-aging” category in mass stores with the launch of Total Effects in India. Olay was launched in India. Re-apply frequently. In a rare case. In August 2007. secondary data analysis.. discontinue use. arms. The most selling variant of the FAL . Fair & Lovely is in market since 1978.The questionnaire consists of predominantly closed ended and option based question in order to provide some ease to the respondents. People are satisfied with the quality and price. 10 Smart PP. Based on a revolutionary breakthrough in skin lightening technology. The brand is very famous amongst the consumers because of the trust that they have developed with the company. in the various markets of the region. The sample size comprised of 10 Super Value Store (SVS). It is the mass product. The questions tried to cover all aspects required to analyze the skin category of HUL and other competitive brands. DATA ANALYSIS SKIN CREAMS FAIR & LOVELY Fair & lovely is the most successful fairness cream in the country. • Reduce subjectivity • Easier to receive response • Less time consuming. DATA COLLECTION The data collection exercise was carried over a period of 15 days. 5 exclusive wholesale. In order to make the questionnaire more effective following points are covered: • Uniformity in questions and ease of tabulation and analysis. The sample consists of both the retailers and wholesalers of the general trade. The various variables are analyzed in the questions. Over the period of 15 days the data was collected and then all the data was very carefully studied and the results were found out. SAMPLING METHODOLOGY SAMPLE PLAN The project was conducted for the geographical region of Delhi. It does not have any direct competition because there is no other cream in the market for the summers. The other variants are Vaseline Body lotion and Vaseline Petroleum jelly these are the winter creams and there sale in summers is slightly low. The competitors of Vaseline and their margins are as follows:COMPETITORS Emami (boroplus lotion) Nivea Ayur Garnier MARGINS 20% 20% 18% 15% The projection of market share of the skin creams in Delhi is as follows:MARKET SHARE OF HUL AND OTHER COMPANIES IN THE SKIN CREAMS SEGMENT:- .is multi-vitamin. VASELINE Vaseline Aloe fresh is the variant for the summers and it is doing very well. The competitors of FAL and the margins provided by them are as follows:COMPETITORS Fair One Fair & Handsome Garnier MARGINS 20% 20% 15% Although the sale of these brands are far behind FAL but these creams are a direct competition. OTHERS 45% HUL 42% HUL GARNIER EMAMI OTHERS EMAMI 3% GARNIER 10% The finding of the research shows that the estimated market share of HUL is 42%. The share of HUL skin category creams in this 42% share is as follows:- . It covers 77%. It has got a very strong hold in the market. TALCUM POWDER POND’S Pond’s came into being in 1947. It is perfume talc and caters to the needs of the women. Pond’s talc is feminine talc. Vaseline body lotion has a share of 10%. Its competitors and their margins are as follows:COMPETITORS Spinz Wipro (santoor & enchanteur) Nivea Cinthol 25% 20% 14% MARGINS . Pond’s cold cream is 8% Pond’s body lotion is 3%. The consumers prefer to buy at least two type of talc for their family.PBL 3% VPJ 2% PCC 8% VBL 10% FAL PCC VPJ PBL VBL FAL 77% Here we can see that the major portion is covered by Fair & Lovely. pond’s talc form the part of the every basket. There are other competitors as well like Premiun and Emami which comes in the combi pack of 400g + 400g. These kinds of schemes affect the purchase pattern of people who are not brand loyal and are looking for some free gifts or scheme. Cinthol comes in the combi pack of 300g +100g. The market share of these talc are as follows:- OTHERS 18% EMAMI 2% J&J 20% CINTHOL 12% HUL 45% HUL SPINZ SANTOOR CINTHOL SPINZ 2% SANTOOR 1% J&J EMAMI OTHERS . A person from lower middle section of the society prefers to buy these talcs because of the value of money that they offer. Johnson & Johnson baby talc is not the direct competitor of Pond’s but it is also a competition because women buy this talc because of the softness and fresh fragrance that it provides. Germ Shield. Pears comes in 3 variants Pears Amber. The brand loyalty of this product is more than any other. The largest selling variant is Amber.The share of the variants of Pond’s in this 45% is as follows:- POC 11% PST 3% DFT 40% DFT DFM POC PST DFM 46% The largest selling variant of Pond’s is Dream Flower Magic which is 46%. It is lagging behind in its distribution network as there is always stock out of this product. The other soaps which are is competition of Pears are Dettol with moisturizers. In the long run it can provide good competition to HUL. Fiama Di Wills is a new product and is being liked by people. The consumer pattern shows that those who are loyal to this brand do not switch it easily. Fiama Di Wills. Johnson & Johnson. PEARS ITC has launched Fiama Di Wills in competition of Pears. The present market share of pears and it competitors are as follows:- . next comes Dream Flower Talc which is 40%. Oil Control. Pond’s Oil Control and Sandal Talc are 11% and 3% respectively. The SPF (Sun Protection Formula) in Lakme is 15.J&J 25% PEARS FIAMA DETTOL 16% PEARS 54% FIAMA 5% DETTOL J&J LAKME SUN CARE The major competitor of Lakme Suncare range is Lotus herbals. The competitors and their margins are as follows:COMPETITORS Lotus Garnier Shahnaz Husain MARGIN 35% 15% 25% . Although if we compare the price. but still people who are satisfied with this brand do not care about its high price.20 and 30. Lotus is more expensive than Lakme. The market share of Lakme and Lotus is very close but still Lotus is ahead of Lakme. Lotus comes in lots of variants which cater to the needs of all types of Indian skin and texture. but in Lotus it ranges from 15 to 60. These 2 products face competition from premium creams like Olay. Loreal. Quality and brand name alone can attract their attention. This is because the consumer of these premium creams is very loyal to their brand and they do switch creams easily. These are premium brands. People are liking the quality of Pond’s and also the price that it is offering. The estimated market share of Pond’s and its competitors is as follows:- . and VLCC. that is . They are not attracted by the schemes. they are high priced and their target customers are upper middle class and upper class. The competition in this segment although is tough. The market of these creams is small but slowly these creams are doing well are doing well.The market share of Lakme and its competitors is as follows:- OTHERS 14% GARNIER 12% LAKME 36% LAKME LOTUS GARNIER OTHERS LOTUS 38% POND’S WHITE BEAUTY AND POND’S AGE MIRACLE Pond’s white beauty and Pond’s age miracle are in their initial stage of launch. A customer who is using Loreal will not easily switch Pond’s. Garneir 8% Others 12% Pond's 31% Pond's Olay Loreal Loreal 17% Olay 32% Garneir Others SUGGESTIONS . To cater to this segment of population which is very huge. which could be Pond’s Fairness Body Lotion. It can highlight its medicinal value which is of very necessary for the summers. HUL can buy windows from the retailers for the display of Pears soap and face wash. This will cater to the fairness need of whole body and not just hands and face. This will be for the people who like the brand due to the good quality that it provides but are bored of the fragrance that has been provided for so long. Most of the time the face looks fairer than the hands and the legs. The company can emphasize on the other qualities of Pond’s talc and not just as perfume talc. The can launch a new variant of Pond’s talc with new fresh fragrance. As of now Lakme come in SPF 15 to SPF 30. The target customer of this variant can be the youth who are more boldly dressed and want the whole texture of the skin to be same. The company should emphasize more on mass retail than the wholesale . Lakme can come up with sunscreen which has more SPF so that it can counter the competition that it faces from its biggest competitor Lotus. It can also come up with sunscreen with higher SPF. Lotus ranges from SPF 15 to SPF 60. Fair & Lovely can initiate activities which makes the youth aware about the qualities of the brand and to make them understand that the cream is not harmful for their skin. The company can promote activities in the mall where they are sold the most as these are premium brands and their target customer comes in the malls only. To launch a display scheme for Pears which can counter the competition from Fiama Di Wills that it may face in the future. This way Lakme can cater to the needs of people who are more exposed in the sun and need more protection against it. The youth of today is not much into the consumption of fairness cream because they think it to be harmful for the skin and they are very conscious about the health of their skin. This will counter the competition and satisfy the target customers. This will help in brand communication of these brands. The company can launch a new variant of Pond’s. Pond’s White Beauty and Pond’s Age Miracle are in their initial stage so these brands need to communicate more to their customers. as the whole sale is very price sensitive. The universal ratio is 40:70 and the HUL ratio is 50:50. QUESTIONNAIRE 1. Which kind of Outlet do you follow? o o o o o Exclusive wholesale Semi wholesale Family grocer Mass retail Chemist . The ideal ratio of wholesale is to retail is 30:70. Which products are in competition with the following range of products and their competitive share? Fair & Lovely Ponds Dream Flower Vaseline Pears Soap Lakme Sunscreen Ponds White Beauty Ponds Age Miracle 5. What are the margins and inventory of competitors of HUL products? o Fair & Lovely COMPETITOR PRODUCT MARGIN INVENTORY o Ponds Talcum COMPETITOR PRODUCT MARGIN INVENTORY .o Super Value Store 2. What is the value of the monthly sales of the following products? PRODUCT Fair & Lovely Ponds Talcum Vaseline Pears Soap Lakme Sunscreen Ponds White Beauty Ponds Age Miracle VALUE 4. Which of the following HUL Skin product you keep in your store? o o o o o o o Fair & Lovely Ponds Dream Flower Vaseline Pears Soap Lakme Sunscreen Ponds White Beauty Ponds Age Miracle 3. o Vaseline COMPETITOR PRODUCT MARGIN INVENTORY o Pears Soap COMPETITOR PRODUCT MARGIN INVENTORY o Lakme Sunscreen COMPETITOR PRODUCT MARGIN INVENTORY o Ponds White Beauty COMPETITOR PRODUCT MARGIN INVENTORY O Ponds Age Miracle COMPETITOR PRODUCT MARGIN INVENTORY 6. . How much Inventory do you stock for the following HUL products? PRODUCTS Fair & Lovely Ponds Dream Flower Vaseline Pears Soap Lakme Sunscreen Ponds White Beauty Ponds Age Miracle QUANTITY Thank You for your prestigious time.