Scheme of Examination1. The duration of M.B.A. course shall be of Two years consisting SemesterI & II in first year and Semester-III & IV in second year. 2. Subject to compliance with the provisions of this direction and of other ordinances in force from time to time, an applicant for admission to this course shall have passed degree examination of Rashtrasant Tukdoji Maharaj Nagpur University or any other recognized University equivalent thereto with 45% aggregate marks for open category and 40% marks aggregate for Backward Class candidates or as notified by the state Government from time to time. Provided that Students admitted through Central Entrance Test (CAP) conducted by Directorate or any other entrance examination conducted by competent authority approved by the directorate of technical education and fulfilling the eligibility conditions prescribed by the Rashtrasant Tukdoji Maharaj Nagpur University shall only be admitted to this Course. a. The Examinations for Semester II and IV shall be held twice a year at such places and on such dates as may be fixed by the University. b. The examinations for semester I and III shall be conducted by the respective Institute / Department and the dates of examination will be announced by the Director of the Institute / Department. 3. The fees for examination shall be as prescribed by the Rashtrasant Tukdoji Maharaj Nagpur University from time to time. 4. Applicant for the examination prosecuting a regular course of study leading to the Master Degree in Business Administration shall not be permitted to join any other course in this University or any other University simultaneously. 5. The ATKT Rules shall be as under (Theory and Sessional shall be considered as separate passing heads) Admission to Candidate should have passed Candidates should have passed Semester in all t he subjects of following in all subjects except in four or examinations of Nagpur less numbers of passing heads University of the following examination First Year MBA Degree examination -Semester- I First Year MBA -Ist Semester Semester- II Second Year MBA Ist semester IInd semester Semester- III Second Year MBA IInd semester IIIrd semester (*) Semester-IV NOTE: (*) The candidate admitted to the fourth semester (final) shall prosecute his / her studies; however, he/she shall not be eligible to fill in the examination form for the final semester examination unless he/she clears all the lower examinations. 6. (a) The examinee of Semester-I (M.B.A) examination shall be examined in the following subjects by the respective Institutes / Department namely: 1. Principles of Business Management 2. Foundation course in Marketing Management 3. Foundation course in Human Resource Management 4. Foundation course in Information Technology Management 5. Foundation course in Accounting 6. Quantitative Decision Making 7. Business Legislation 8. Financial Management b) The candidate of MBA Semester II shall be offered Four Compulsory papers and Two Specialisation Subjects. Each Specialisation Subject shall have TWO papers of 100 marks 1 each as given below. Semester-II (M.B.A) examination shall be conducted by the University in the following subjects namely: 1. Organisation Behavior & Development 2. Managerial Economics 3. Environment Management 4. Business Research 5. Specialisation – I: Paper- I 6. Specialisation – I: Paper- II 7. Specialisation – II: Paper -I 8. Specialisation –II: Paper- II c) The candidate of MBA Semester III shall be offered Six Compulsory papers and Two Specialisation Subjects. Each Specialisation Subject shall have ONE paper of 100 marks each as given below. The examination will be internal and would be conducted by the respective Institutes / Departments namely: 1. Applied Operations Research 2. Entrepreneurial Development 3. Strategic Management 4. Business Ethics & Corporate Governance 5. Public System Management 6. Project Management and Quality Management 7. Specialisation – I: Paper- III 8. Specialisation – II: Paper- III d) The candidate of MBA Semester IV Examination shall Offer Three Papers each from Two Specialisation Subjects which he/she has opted. Each paper will be of 100 marks and the Project Work of 200 marks. The examination and Project evaluation will be conducted by the University. 1. Specialisation – I: Paper- IV 2. Specialisation – I: Paper- V 3. Specialisation – I: Paper- VI 4. Specialisation –II: Paper- IV 5. Specialisation – II: Paper- V 6. Specialisation – II: Paper- VI 7. Project Report ( from any one of the Specialisation subjects opted ) 7. Each paper of Semester I, II, III & IV (M.B.A) examination shall carry 100 marks and shall be distributed as under: Marks 1] Written examination 80 2] Internal assessment 20 Internal assessment marks shall be awarded by the Head of the Department in consultation with the faculty members subject to moderation by H.O.D./Director and shall be based on: 1) Participation in seminars, case discussions & group work activities 5 marks 2) Class tests, quizzes, individual and group oral presentations 5 marks 3) Submission of written assignments, term papers and viva-voce 5 marks 4) Class-room participation and attendance 5 marks Total Marks : 20 marks The weightage given to each of these factors shall be decided and announced at the beginning of the semester by individual faculty members responsible for the paper. 8. Project Work will be compulsory for each student appearing at the semester- IV (M.B.A) Examination. Project shall carry 200 marks as followsMarks 2 50 50 200 (ii) Two copies of Project work (Printed or Type Written) shall be submitted to the University through the supervisor of the candidate and the Principal/ Director / Head of the Institute/ Department, at least two month prior to the date of commencement of Semester-IV Examination and one copy will be retained by the college/Department for internal evaluation purpose. (iii) A Candidate shall submit with his/her project work, a certificate from the Supervisor to the effect(a) That the candidate has satisfactorily completed the Project work for not less than one session and (b) That the Project work is the result of the candidates own work and is of sufficiently high standard to warrant its presentation for examination. (iv) Candidate shall submit his declaration that the Project is the result of his own research work and the same has not been previously submitted to any examination of this University or any other University. The Project shall be liable to be rejected and /or cancelled if found otherwise. (v) The Project work shall be evaluated through seminar and open defense and Viva-voce at the College/ Department by internal and external examiners appointed by university before Semester-IV Examination. A student appearing for MBA Semester IV Examination will have to pay additional fees as prescribed by the University from time to time. Project work (Evaluation by External Examiner) Seminar and open defense evaluation (by External And Internal Examiner) Viva-voce by External & Internal Examiner : : : 100 9. The scope of the subject, percentage of passing in theory and project will be governed as per following rules: i) In order to pass at the Semester I, II, III & IV examinations and examinee shall obtain not less than 50% marks or B grade in each head of passing of every paper, that is to say separately in the university examination , internal evaluation and in three heads of passing of project work. ii) An examinee who is unsuccessful at the examination shall be eligible for admission to the subsequent examinations on payment of a fresh fee prescribed for the examination together with the conditions of the ordinance in force from time to time. iii) An examinee who has failed at the sessional examination only; shall be required to register himself/herself afresh for doing the sessional work again in the Department / College in the subject/subjects/project work in which he/she has failed on payment of fresh sessional fees as prescribed by the University from time to time. Such students shall complete their Sessional work in the next semester. The Director shall on being satisfied about the completion of sessional work of such a candidate send the fresh sessional marks to the university and these fresh sessional marks shall be taken into consideration for computing his/her results at the examination. iv) There shall be no classification of successful examinees at the Semester I, II & III examinations. v) Successful examinees obtaining 60% or more marks in the aggregate of Semester II and & IV examinations taken together i.e. out of 1600 marks shall be placed in the First Division and those obtaining less than 60% but not less than 50% in the Second Division. The grades awarded by the respective Institute / Department for Semester I shall be mentioned in Semester II mark sheet & III Semester Examination grades shall be 3 mentioned in the Mark-Sheet of IV (Final) Semester Examination issued by the University vi) Provision of Direction No.44 of 2001 governing the award of grace marks for passing an examination, securing higher division /class and for securing distinction in the subjects shall apply to the examination. vii) No person shall be admitted to this examination, if he has already passed the same examination or an examination of any other statutory University (which has been recognized as equivalent to that examination.) viii) Examinee successful at the Semester I, II, III and IV examinations shall, on payment of the prescribed fee, receive a Degree in the prescribed form signed by the Vice-Chancellor. 10.Norms of Theory Paper / Project Work: o For all Theory Papers there shall be at least THREE Periods Per week per Subject of One Hour duration. o The affiliated Management Institutes / Colleges/ Department shall declare the Specialisation it is offering before the commencement of admission process of Semester -I in their Information Brochure and web-site and communicate the same to the University well in advance. The Institute will offer the Specialisation proposed only if minimum FIVE students opt for the same. o For Project work/Research work a batch of TEN students per guide /supervisor has to be allotted by the Institute. THREE periods per week of one hour duration shall be the work load allotted for project guidance for ten students. 11.Guidelines for Conduct of Semester I & III Examination & Award of Grades by Institute / Department A. Guidelines for Conduct of Examination o The question paper should be set in such a manner so as to cover the complete syllabus as prescribed by the University. o The pattern of conduct of examination i.e. Duration, Max. Marks etc shall be as per the University Examination pattern. o The evaluation should be conducted at Institute / Department by the respective subject teacher. o The result for these examinations should be declared within time limit as per University norms and communicated to the University within stipulated time. o The record of conduct of such examination, evaluation and results should be maintained for a period of at least THREE years by the respective Institute / Department for the verification by the competent authority. B. Guideline for Award of Grades The Grades will be assigned in each Internal Assessment Paper on the following basis: Marks Obtained Grades ABOVE 75 % A+ 61 % - 75 % A 56% - 60% B+ 51 % – 55% B BELOW 50 % FAIL 4 Environment Management 4.III 8. Specialisation – I: Paper.V 3. Foundation course in Accounting 6.II Semester –III 1. Specialisation – I: Paper. Specialisation – I: Paper.VI 7. Business Ethics & Corporate Governance 5.VI 4. Specialisation – I: Paper. Specialisation – II: Paper. Business Legislation 8. Principles of Business Management 2. Specialisation –II: Paper.IV 5. Specialisation – II: Paper -I 8. Managerial Economics 3. Specialisation – II: Paper. Organisation Behavior & Development 2.I 6. Project Management and Quality Management 7. Foundation course in Marketing Management 3. Public System Management 6. Specialisation – I: Paper. Entrepreneurial Development 3. Financial Management Semester –II 1.V 6.Rashtrasant Tukdoji Maharaj Nagpur University SYLLABUS FOR MBA EXAMINATION Semester –I 1. Foundation course in Human Resource Management 4.III Semester –IV 1. Business Research 5. Applied Operations Research 2. Project Report ( from any one of the Specialisation subjects opted ) 5 . Quantitative Decision Making 7. Specialisation –II: Paper.IV 2. Specialisation – II: Paper. Strategic Management 4. Foundation course in Information Technology Management 5. Specialisation – I: Paper.II 7. V: Security Analysis & Investment Management Paper.IV: Environmental Health Management and Safety Management Paper.III: Indian Financial System Paper.VI: India’s Foreign Trade Policy 6 .III: Innovation in IT Paper.I: Database Management Systems Paper.IV: Strategic Management of IT Paper.II: Performance Management & Compensation Paper.IV: International Financial Management Paper. International Business Management Paper.VI: Global HRM: Scenario and practices Group D.I: Group & Organizational Effectiveness Paper.I: Advertising & Integrated Marketing Communication Paper.III: Training & Development Practices Paper.V: International Economic Organizations Paper.I: Community Health. Documentation & Logistics Paper.Specialisations Group A.II: Foreign Exchange Management Paper.I: Corporate Taxation Paper.VI: Health Communication: Development and Dissemination Group F. Information Technology Management Paper.III: International Marketing Paper.II: Brand Management Paper.IV: Export Import Procedures.III: Retail Management Paper. Human Resource Management Paper. Marketing Management Paper.II: Project Planning & Financial Strategy Paper.II: HealthCare and Social Policy Paper.V: Health and Hospital Information Systems Paper. Epidemiology and Population Management Paper.IV: Industrial relations & labor Legislations Paper.V: Marketing of Services Paper.III: Health System Management Paper. Financial Management Paper.VI: Enterprise Resource Planning Group E.I: International Financial Markets Paper.VI: Principles & Practice of Banking and Insurance Group C.V: Software Engineering Paper. HealthCare Management Paper.IV: Rural Marketing Paper.VI: Sales & Distribution Management Group B.V: Human Resource Development strategies and systems Paper.II: Internet Technologies and Trends Paper. III: Power Environment Interface Paper.I: Energy Conversion & Power Plant Systems Paper.III: Total Quality Management Paper.III: Financial Management for Agri Business Paper.III: Laws & Regulations to Banking Paper.IV: Livestock Management Paper.II: Agri-Technology Management Paper.IV: Transmissions & Distribution of Electrical Energy Paper.Group G.II: Business Process Reengineering Paper.II: Financial Services Paper.V: Operations Management Paper. Operations Management Paper.V: Food Process Management Paper.II: Electricity Industry Structure & Regulations Paper.I: Agri-Input Management Paper.VI: Trends in Agri Business Group J.IV: Basics of Financial Accounting for Bankers Paper. Banking & Financial Services Management Paper.VI: Power Pricing & Power Purchase Agreements 7 . Power Management Paper. Agri Business Management Paper.IV: Supply Chain Management Paper.VI: Bank Financial Management Group I.I: Banking in India Paper.V: Hydro Power Resources Management Paper.VI: Manufacturing Economics Group H.I: Project Management Paper.V: Portfolio Management Paper. APPENDIX MBA Examination Semester –I Internal Examination Subject Minimum Paper Maximum Marks 80 100 20 80 20 80 100 20 80 100 20 80 100 20 80 100 20 10 40 100 10 40 50 10 40 50 10 40 50 10 40 50 10 80 100 20 80 100 20 10 40 50 10 Marks 1) Principles of Business Management Internal Paper 40 Management 50 Internal Assessment 2) Foundation course in Marketing Internal Paper Management 50 Internal Assessment 3) Foundation course in Human Resource Management 4) Foundation course in Information Technology Management Internal Paper Internal Assessment Internal Paper Internal Assessment 5) Foundation course in Accounting Internal Paper & Finance Internal Assessment 6) Quantitative Decision Making Internal Paper Internal Assessment 7) Business Legislation 40 50 8) Financial Management Internal Paper Internal Assessment Internal Paper Internal Assessment 8 . MBA Examination Semester –II University Examination Subject Minimum Marks 1) Organisation Behavior & Development 50 University Paper Internal Assessment University Paper Internal Assessment 3) Environment Management 40 University Internal Assessment 4) Business Research University Paper Internal Assessment 5) Specialisation – I: Paper I University Paper Internal Assessment 6) Specialisation – I: Paper II University Paper Internal Assessment 7) Specialisation – II: Paper I University Paper Internal Assessment 8) Specialisation – II: Paper II 40 University Internal Assessment 20 80 100 20 80 100 20 80 100 20 80 100 20 Paper 100 20 80 20 80 100 20 Paper 100 10 40 10 40 10 40 10 40 10 80 50 10 50 50 50 50 100 40 10 40 10 80 50 Paper Maximum Marks 2) Managerial Economics 50 9 . III 40 50 Internal Assessment 20 Internal Paper 20 80 100 10 Internal Paper 20 80 100 10 Internal Paper Internal Assessment Internal Paper 20 80 100 Internal Assessment Internal Paper Internal Assessment Internal Paper 20 80 100 20 80 100 Internal Assessment Internal Paper 20 80 100 10 10 40 10 40 50 80 100 10 40 Internal Paper Internal Assessment 80 100 20 40 Paper Maximum Marks 10 10 .III 40 50 Internal Assessment 8) Specialisation – II: Paper.MBA Examination Semester –III Internal Examination Subject Minimum Marks 1) Applied Operations Research 50 10 2) Entrepreneurial Development 50 3) Strategic Management 40 50 4) Business Ethics & Corporate Governance 5) Public System Management 40 50 6) Quality Management 50 Internal Assessment 7) Specialisation – I: Paper. 11 . V 40 University Internal Assessment 6) Specialisation – II: Paper.IV 40 50 Internal Assessment 2) Specialisation – I: Paper.IV 40 University Internal Assessment 5) Specialisation – II: Paper.VI 40 University Internal Assessment 4) Specialisation –II: Paper.V 40 University Internal Assessment 3) Specialisation – I: Paper.MBA Examination Semester –IV University Examination Subject Minimum Marks 1) Specialisation – I: Paper.VI 40 University Internal Assessment 7) Project Report Project shall carry 200 marks Project work (Evaluation by External Examiner) Seminar and open defense evaluation by External and Internal Examiner Viva-voce by External & Internal Examiner Marks Maximu Minimu m m 100 50 50 25 50 25 20 20 Paper 100 10 20 Paper 100 10 80 50 20 Paper 100 10 80 50 20 Paper 100 10 80 50 20 Paper 100 10 80 50 University Paper 100 10 80 50 80 Paper Maximum Marks 12 . Total 200 100 13 . 3.Nature. Strategic planning in Indian Industry.Comparative study of main features of Japanese Management and Z culture of American Companies. Analyzing Buying Behaviour. Harold Koontz & Heinz. 5th Tata McGraw Hill Management Stoner. Unit IX: Control . Unit III: Management and Administration . Fayol. Unit-II: Marketing Plan . Company Orientation towards Market place. definition and importance of management. Brief review of Traditional Techniques & Modern Techniques of Control. Relationship Marketing. 4. Paper 2: Foundation Course in Marketing Management 14 . 2. Steps Involved in decision making. Robins . Skills required of manager. Committee Decision Making. Heinz Weihrich &Harnold Koontz. Targeting. Delegation of Authority Barriers to effective delegation. Positioning and Repositioning. correcting deviations. Unit VIII: Coordination & Direction Concept . Functional areas of Marketing. Unit V: Decision Making . Essentials of Management. Analyzing Competition.Authority. Gilbert Jr. Characteristics of a good plan. Unit IV: Management Planning . Making planning effective. Indian heritage in production and consumption.Concept.(a) Feed forward control (b) Concurrent Control (Real Time Information & Control). function. Database Marketing. Methods of decision making.Importance and need for coordination. Responsibilities and Accountability.Semester –I Paper 1: Principles of Business Management SECTION A Unit I: Introduction . Contribution of Taylor. Stages involved in planning. nature. Unit VII: Authority and Responsibility . Features of good organization structure. 10th Tata McGraw Hill A Dictionary of Business 3ed. Importance. Functions of a manager. Importance of decision making. organizing and controlling. planning-control relationship. Methods of skills development. Human response to control. Management ethics and management culture.Steps in the Marketing Process. Types of plan. (c) Feedback Control v) Techniques of Control. Marketing Research & Demand Forecasting Unit-III: Analyzing the Market . Meaning of direction. Freeman. Principles of coordination. Types of decisions. Span of control. Hawthorne experiments. Methods of achieving effective coordination.Segmenting.Management and administration. Limitations of planning. Definition. Classification of skills. SECTION B Unit VI: Organisation . 5. Scanning the Marketing environment. Importance. Importance and Principles of direction. Types of Organisation structure. By Elizabeth Martin – Oxford Fundamentals of Management. Elton Mayo. measuring performance.Core Concepts of Marketing. Management as a profession. Characteristics of good directives. .Prentice Hall Management (A Global Perspective).Concept of planning.Concept. Dimensions or Types of Control . Weihrich. establishing standards. New Concepts – E Business.Concepts. an overview of planning. Suggested Readings: 1.Scientific management.3rd Pearson Education Asia SECTION A Unit-I: Concepts & Application . characteristics of decisions. Mary Follet. marketing mix. Nature. Unit X: Comparative study . process of control -setting objectives. Nature and contents of a marketing plan. Professionalism of management in India.6th . purpose and scope of management. Is management a science or art? Unit II: Development of Management Thought . Principle of organization. objectives. Contingency approach. Strategies in service marketing. Inpatriation .Channel design and management. Job Description. New tools /Methods of selection – Interviews. Training Areas Identified by Trainers. Human resource management in India.Unit-IV: Product Management . methods and pricing policies. Objectives of Training Methods. Strategic HRM. Process of Human Resources Planning. Flexpatriation. Factors affecting Job Design. Managing advertising. Responsibility for Training.Tata McGraw-Hill Paper 3: Foundation Course in Human Resource Management SECTION A Unit I: The Strategic Role of HRM . objectives. importance and functions. Training Needs Identification.Human Resources Planning. Product life cycle and new product development.Nature. Framework for Procurement. Uses.Selection Process. Marketing Management – Planning. product policies. Requisites of effective Induction. Techniques of Job Design. Sources of Recruitment. scope.Meaning of product.Pricing objectives. Initiating and responding to price changes. Unit-IX: Relationship Marketing & E-business . 5. Placement – Internal Mobility.Prentice Hall Inc 3. SECTION B Unit-VI: Marketing Communication . Unit-V: Pricing Strategies . Tests and assessment of effectiveness of selection tools. Cases and Exercises in understanding Job Analysis. Human Resource Planning System. Job Specifications & Role Analysis. Importance of Retailing and wholesaling. Factors Affecting Recruitment.New issues – E-Business. S. product levels. Competency approach to job analysis. Types of controlling.Tata McGraw-Hill 4. Marketing Management – Rajan Saxena .P. Problems in Induction. Transfers. Characteristics and Classification of services. Task Analysis. Public relations and direct marketing. Global Staffing – Expatriation. adopting the price. Induction & Placement .Introduction of Training. Branding & packaging. Recruitment Policy. Marketing Management . Ramaswamy and S. The Problem of The ‘Sons of The Soil’. Unit III: Human Resources Planning & Recruitment Policy . Unit-VIII: Marketing of Services . Man Analysis. Marketing audit. . Kotler . Namakumari McMillan 2. Evolution of the concept of HRM. Strategic control. Unit-VII: Distribution Strategy . Strategic roles of HR manager. Classification of Training Methods/Techniques. Training Organization. Induction Programme. Employee Separations. product classification. Need for Human Resources Planning. Types and Techniques of Training and Development. Process and methods of collecting data for job analysis. Globalization. Human resource as an asset in organization. Typical Induction Programme – Do’s & Don’ts. Suggested Readings 1.Operating control. Assessment of The Recruitment Programme.Evaluating results of marketing strategies implementation and plans.Job Analysis – Meaning. Unit II: Job Analysis & Design . Types of channels. Lead Time Planning. human resource management in dynamic environment – External & Internal Environment Systems approach to HRM. Legal issues and ethics. Unit V: Employee Growth & Development Training . Relationship marketing.Understanding the communication process. Training by Supervisors. Objectives and Importance of Training. Consumerism. Unit IV: Selection. Recruitment Practice in India. Sales promotion. Responsibility for Human Resource Planning. Channel dynamics and market logistics. Qualities of HR Manager. Unit-X: Monitoring and Controlling Marketing Efforts . Introduction to Marketing Management by Adrian Palmer – Oxford University Press. Need and importance of Marketing control. Channels of distribution. Importance and future of service marketing. Need and Importance of Management 15 . Implementation and Control – V. Basic Marketing 15th edition by William D Perreault R.Nature. Organization Analysis. Evaluation of Training. Reasons of Training Failure. 16 .Development. Improving Effectiveness of Training. Job Evaluation.Wage & Salary Administration-Introduction. HR Formats – Personnel Files.HR Records Keeping– Process. HR Records. Advantages and Limitations of Job Evaluation. Unit V: IT Consulting – Basic concepts of business. BPR. Rediff. Noe.SECTION B Unit VI: Performance Appraisal . Amazon. Cases: McKinsey. Hardware and Software. Meta-tags and Hexa-colors. Promotions.Nature. AT Kearney etc. Block Diagram. PowerPoint. Jyothi. V. strategy and operation. Internet and Web (Working with Google. Unit VII: Software Engineering: SDLC: Concepts and Life Cycle. Robert M. Business. 17 . Health & Safety: Legal provisions regarding Health & safety. Human Resource Management . Organization wide Incentive Plans. Audio & Animation. Objectives of Job Evaluation.Himalaya Publishing House 2. Publication . Unit X: HR Records & Research & Issues .Hill Publishing co. Lists. Wage & Salary Administration. Guidelines for PFP( pay for performance) systems. Methods (Manual / Computerized). Incentive Payments : Incentive Plans. Frames. Uses and Importance HR Issues – Causes & Impact of : Employee Turnover. HR Research – Areas of research. Daksh and EXL etc). Suggested Readings 1.) Unit III: Multimedia . Progeon. Windows. Types & statutory provisions. Outsourcing Function. B. Education and Entertainment. Absenteeism. Text.Employee Benefits: Meaning. Business / Strategic Consulting: Reengineering. Group Base Incentive Plan. Using Multimedia at Home. Call Centers.McGraw. Unit II: Working with Computers . limitations–various methods – Modern & Traditional.Introduction to Word. Objectives. Backgrounds. Employee Assistance Programmes. Theories to Determine the Wages. Effective safety management.Introduction. Attrition & Retention. Principles of Fringes. KPO’s: Processes and Domain Expertise. A Text book of Human Resource Management – C. Methods of conducting Research . Working of Computer. Networking concepts. Aswathappa. Forms. Publication – Oxford University Press. Unit VII: Compensation Management . Leave. domain-consulting. Paper 4: Foundation Course in Information Technology Management SECTION-A Unit I: Introduction to Computers . Links. Preparing simple web pages. Social Security: Introduction. MIS HR Reports. BPO’s: Captive BPO’s (GE and Dell) and Third Party BPO’s (Infosys BPO. Types. Guidelines to make benefit programme more effective. Ninth Edition. Types & Importance. Gankar.Employee Welfare: Importance. WNS. Wipro BOP.Text & cases. Rewards and Incentives. Medical Records. Software Testing: fundamentals and terminology. Mphasis. ltd. Unit VIII: Employee Benefits & Incentives . Individual Incentives. Types of Benefits & Services. Unit IV: Introduction to HTML . Other Incentive schemes. Software Project Management. Programming and Flow Charts concepts.Himalaya Publishing House 3.Pearson Education 5.Wayne Mondy. Social security measures / labour law provisions in India. Praise and Recognition. Performance Tests & Field Review Techniques. Personnel and human Resource management . R. Job Satisfaction. Job Evaluation Methods. Excel. Human Resource and Personnel Management – Text and cases. Tables. Yahoo. Components of Multimedia: Graphics. Mamoria & S.Basics. SECTION-B Unit VI: IT Enabled Services (ITES) – Processes. Multiple Person Evaluation Methods. UNIX. Talent Management. Appraisal. K. Measures to promote Health & Safety. Operating systems (MSDOS.Generation of Computers. Software Quality fundamentals. Publication . Agencies. e-bay etc. Classification of Wages. Publication . Publication. Applications in Games and Animation Industry. Linux). P Subba Rao. Unit IX: Employee Welfare & Social Security . Operations Consulting: domain knowledge concept. Attendance. Human resource Management – P. 4. Machinery for Fixing Wages. Images. C. Himalaya Publishing House Management Control System by Sekhar. Cryptography and Data Encryption. Antivirus: Norton. 4. Financial.Meaning. Cost and Management Accounting. 3. Factors affecting MCS. Firewall. Dr. Conceptual Understandings and Applications of Data Mining. Unit X: Trends in IT – Definitions. Note: Students are expected to attain Working knowledge of relevant topics in Unit –II. Harry – Information & Management Systems (A. Jaiswal – (Oxford) 2. Hacking.concepts and conventions. Project management and PSE. Preparation of statement of cost. classification of accounts. Suggested Readings: 1. Unit –VII: Performance Evaluation Techniques .Management Accounting for Decision Making and Control.Management Information Systems 3rd Edn.New Delhi Advanced Accounts Volume II By M. Gupta S.Anthony. ERP Packages.P.Management Information System (S. Unit V: Ratio Analysis . objective. Ledger & Trial balance. TMH .K. e-Learning. Transnational Companies. Logic Bomb. McAfee. e-Business and e-Governance. IV and IX through live laboratory sessions. Marginal Costing. Grewal. Principles& Practice by Sharma R.Objectives. D.Importance. Rules and principles governing Double Entry Book-keeping system. History.Final Accounts of Joint Stock Companies – contents. Management control System by Robert N.Introduction to Budgeting and Budgetary Control. Classification of Cost. Scope and importance of Financial Accounting. Profit and Loss Appropriation Account and Balance sheet with adjustment. Cyber Law’s Basics. Problems on Flexible and Cash Budgets.2nd Edition. New Delhi. Unit –II: Accounting Books & Record . III. Advantages and Limitations.Unit VIII: Enterprise Resource Planning – Concept. Simple problems on preparation of funds flow statement and cash flow statement.Overview of Control in Banking and Non banking finance. Financial Accounting . T. Management Accounting.S. Management Information systems. Cost Volume Profit Analysis. Unit III: Final Account of Joint Stock Companies .C. Unit IV: Analysis and Interpretation of Financial Statements . TMH. Knowledge Management.classification of various ratios. Chand and company. EVA and Performance Measurement. ( Thomson Learning Books) 3. Gupta . Symantec. Trojans. Section -B Unit –VI: Decision Making Techniques . Wheeler) 4. Types of financial analysis. Strategic Planning and Controls for differentiated situations Unit X: Applications .Meaning of financial statements. By M. Funds Flow Analysis and Cash Flow Analysis:-concept.Periasamy. Process costing. Preparation of Journal. 5. utility and limitations of financial analysis. A. Reconciliation of Cost & Financial accounts. Suggested Readings 1. e-Commerce. Profit and Loss Account. Service Industry. Yeats – System Analysis and Design ( Macmillan) Paper 5: Foundation Course in Accounting SECTION –A Unit –I: Introduction . Reading the balance sheet and other financial data to comment on the financial soundness of the firm. Oz. Chand & Col) 5. Unit IX: Information Security . Operating / Service Costing. 2. The nature and scope. Unit –VIII: Cost Accounting . Responsibility Accounting. tools and techniques of analysis. Data Warehousing. Shukla.Ratio Analysis . S.K& Gupta S.H.Meaning. Classification of Budget. Contract Costing Unit IX: New Approaches for Planning and Implementation of Control Systems Overview. Malicious Programs: Virus. Quotations. Worm. CA-eTrust. New Delhi 18 .K. and preparation of Trading and Manufacturing. Unit IX: LPP – Transportation . Provisions & overview. Unboundedness.Graphical Method . Gupta ( S Chand) 5. Markov Chains and its application. Multiplication using Matrices. misrepresentation. Freedom of Trade. Forecasting. Model. Unit VIII: LPP .2) b) Essential elements of a valid contract c) Competency to enter in contracts (Sec. Provisions relating to incorporation. C. Relief & Exemption. SECTION B Unit VI: The Income Tax Act. mistake (sec 13-23).Components of Time Series. 11 & 12). Unit VII: Indian Contract Act (1872) . Quartile Deviation. Company distinguished from partnership. transfer and transmission.Assumptions.Types of Winding up. Directors – Powers. G. Kinds of Companies.Definition.Simplex Method . Multiple Optimum Solutions. S. Theoretical Concept of Duality and Sensitivity. Articles of Association. Mean Deviation. Business Statistics. Doctrine of ultra-vires. Beri (TMH) 2. Vohra (TMH) 3. N. SECTION B Unit VI: Introduction to Operations Research . Unit VIII: Intellectual Property Act . 19 . Formulation and Solution by Graphical Method: Feasibility Region.Formulation and Construction of Initial Basic Table by Simplex Method and its interpretation. Unit V: Winding Up of the Company . Unit II: The Companies Act (1956) . Infeasibility. kinds. Doctrine of indoor management & constructive notice. Unit V: Matrices and Markov Chains .Definition & characteristics of a company. Quantitative Methods For Business. Phases.Void Agreement (sec 24-30) f) Consequences of breach of contract (sec73-75). Future Scope of Operations Research Industry. Concept of Prospectus.Formulation and Solution by North West Corner Rule (NWC).Regression: Method of Least Squares. Definition of Deduction.Matrices: Concepts. Comparison of Mean.d) Consent – Free consent. cyclic variation and irregular variation.Range. D. Unit III: Memorandum of Association.Arithmetic Mean. Characteristics. Coercion. Statistical methods. undue influence. Quantitative Techniques in Management. Shares and Debentures – natures. Least Cost Method (LCM) and Vogel’s Approximation Method (VAM). seasonal variation. Unit VII: LPP . Profession and Occupation (Constitutional Provisions). Relative Dispersion: Coefficient of Variance.Introduction to legal aspects of Business in general. 1961 .SECTION A Unit I: Measures of Central Tendency . Median. Optimization by Modified Distribution Method (MODI). Coefficient of Determination. Voluntary winding up . Unit II: Measures of Dispersion . Residential status of assesse. Quantitative Approach to Decision Making.Introduction to Income tax act –Definition of assesse. Laws. position and duties. lifting the Corporate Veil. Suggested Readings:1. Rank Correlation.P. Standard Deviation. Unit IV: Role & duties of promoter. Graphical and Algebraic Method. Winding up under the supervision of court and Conduct of winding up.Scope. Regression Coefficient.a) Definition (Sec. Unit III: Regression and Correlation Analysis . Addition.Winding up by Court. Unit X: LPP – Assignment . Trend. Anderson ( Thomson Learning Books) 4. Correlation: Types. Inverse of Matrix. Unit IV: Time Series Analysis and Forecasting . Standard Errors of Estimate. Rebate. fraud.Formulation and Solution. Heads of Chargeable Income for salaried. Indian Companies using Operations Research Techniques. Mode. Levin Richard & Rubin David – Statistics for Management (Prentice Hall of India) Paper 6: Quantitative Decision Making Paper 7: Business Legislation SECTION A Unit I: Administration of law & legal system in India . Median and Mode. Future value of single amount & annuity.M. Lukhnow Business Law – M.LONG TERM: shares.N. growth of SSIs. types. features & utility) (a) SHORT TERM: bank finance. principles & importance. Paper – 8: Financial Management SECTION – A Unit I: Introduction . Concept of time value of money. Kapoor – S. Chand & Co. 11th Ed. Unit – IX: Financing of small scale industry . 3. Cost of capital and EBIT-EPS analysis. Consequences & remedies. Financial Management by Sharma & Gupta . C. Mercantile Law – Shukla – 30th Ed. Watered stock Vs Over capitalisation. Unit V: Dividend policies . Special financing needs and sources. bonds (Types. Financing approaches for working capital. relevance and irrelevance concept. Srivastav. Over capitalisation – Concept. Unit – VIII: Financial institutions . buyback & joint ventures. SECTION – B Unit VI: Working capital .. spin-off. Financing procedures. retained earnings. Net Present Value and profitability index. techniques of capital budgeting – Pay Back Method. public deposits. Unit III: Capital structure . New Delhi 4. Symptoms. meaning. Financial Accounting for Management by P..Concept. debentures.Reasons & drivers of restructuring. Suggested Readings 1. Everest Publishing house. scope. 3. Right to Information Act 2005.. Factors affecting working capital needs. policies. Inamdar. Compounding & discounting. Theories of capital structure. divesting. present value of single amount & annuity. Consequences & remedies. Kuchhal. Shah. Introduction to Trading on equity. causes. dividend valuation models – Gordon. norms & schemes. Functional areas.Concept.Pub. Business Law. Kalyani Publishers. Cost of different sources of finance. split ups. organization. lease & hire purchase. takeovers. Financial Management by R. Unit – X: Corporate restructuring . importance. Under capitalisation . Accounting rate of return. Estern Book Co.Need. Unit II: Sources of financing .Scope. Unit – VII: Capital budgeting . term loans. Methods of forecasting working capital requirements. Provisions & overview.Scope. Watered Stock. Capital gearing & leveraging. Kalyani Publishers.Concept. 2. Walter and Modigliani-Miller models Stability of dividends – concept and significance. Depreciation policies. Suggested Readings: 1.Meaning. M. structure.Unit IX: Information Technology Act 2000 & Cyber Law . D.Concept of business finance. 5. privatization. significance. Theories. 4. acquisitions. Provisions & overview. 2nd Ed. issues & implications.Nature and significance.mergers.Concept. determinants and factors affecting. 12th Edition 2004. Unit IV: Capitalization . Overview of operations of NBFC’s & Financial Institutions. commercial paper & trade credit & bills discounting (b) INTERNAL: Retained earnings. – S. Computation of leverages. Chand & Co. concept of optimal capital structure. by Oxford 20 . or Private publication 2. Unit X: Consumer Protection Act .Concept. Company Law – Singh Avtar. Taxmann’s.Govt. causes. Financial Management by Ravi Kishore. Goals & objectives of financial management. Bare Acts. 5. Practical application of time value technique. Weighted average cost of capital. Vikas Publication House. Methods of restructuring. Cost of capital. finance function. Financial Management by S. Adequacy of working capital. changing role of project appraisal. Responsibilities of finance executive. Managers in organisations. Survey Method. Organisational development interventions: Organisation-wide interventions. Sources of conflict in organisations.Concepts. Herzberg. Productivity and managerial performance. 9th Pearson Education Asia 3. team identity. levels and dilemmas of change.The nature of organisations: Why do organisations exist? Components of organisations. Application of Motivation concept. Organisations as open systems. Patterns and trends in values. Managing new forms of Organisation. Smaller group and inter-group interventions. Organisation Behaviour. Value-added managers. Prentice Hall India Organisational Behaviour: Human Behaviour at Work Newstrom & Davis. dysfunctional teams. Levels of conflict. Job satisfaction as an attitude. Team Dynamics: group norms. ability. SECTION B Unit VI: Foundations of group behaviour . The Domino effect. Responses to change. purpose of teams. Teams and team building: selecting team members. Stereotyping. pigeonholing and compartmentalisation. Luthans 8th Tata McGraw Hill 2. Unit IX: Organizational Development .Traditional: Grid Training. Strategies for the management of conflict. Perceptual mythology. Unit II: Foundations of Individual Behaviour . Attitudes and behaviour. Third Party. Cultural Differences in Motivation. Learning and Teaching Strategy Although the 'lecture' will provide a formal framework for each topic area.Substantive and emotional conflicts.biographical characteristics. The manager's challenge. Transactional Analysis. Team Building. stages in team development. Ethical aspects of organisational development. Modern: Process Consultation Method.Attitudes. Halo effect. McClelland. Social Motivation. Unit VIII: Organizational Change . Unit X: OD Techniques . 10th. multi-disciplinary teams. Cohesiveness.The nature of groups: groups and teams. Dynamics of change.Semester –II Paper 1: Organisation Behavior & Development SECTION A Unit I: Organizational Behaviour . Attitudes and cognitive consistency. Organisation Behaviour. decision-making behaviour. Components of attitudes. other influences on perception. Motivation and Health.Nature. Individual interventions. Unit IV: Attitudes and values . Sources and types of values. The process of organisational development: Action research and organisational development. Resistance to change. Symptoms of conflict Causes of conflict. Tata McGraw Hill 21 . Managing organisational transitions. Pressures for change. Unit VII: Conflict . commitment to shared beliefs. team roles. Managing the globalisation of work. Role of motivation in human behaviour. Managing values and attitudes. Unit V: Motivation. debate. Change process. Porter & Lawler Model. Managing developments in information technologies. Managing human rights in the workplace. Organisational behaviour and the new workplace. team building. Theories of Maslow. development Values. Fincham –Oxford 4. discussion and participation shall be encouraged together with case study work and group activities.Goals of organisational development: Principles underlying organisational development. Intrinsic and Extrinsic Motivation. Robbins. Suggested Readings: 1. and learning Unit III: Perception: Introduction. informal and formal groups. Self-fulfilling prophecy. Force field analysis. By R. Individual motivation and motivation in the organization. Principal of Organizational Behaviour 4th Ed. team loyalty. 5. Brooks I — Organisational Behaviour: Individuals. 2002) 22 . Groups and Organisation Second Edition (Prentice Hall. Forms of production function. Cost curves. Short term and long term cost output relationship. resource utilization. the rights of animals. People in environment. food webs and ecological pyramids. Inflation and Deflation. Unit III: Objectives & Equilibrium of the Firm . Unit V: Market failure .Factors determining Economic environment of Business. Effectiveness of Monetary & Fiscal Policy with respect to Indian Economy.Justification for International Trade. 2006. Elasticity of Demand.Production & Production Function: Concept. Economies of scale. Unit VIII: Business cycles . Monopoly.Concept. incremental pricing. Suma Damodran. ecosystem degradation. Symptoms and Reasons.SECTION A Unit I: Nature and fundamental concepts and basis techniques of managerial economics . Unsustainable to sustainable development. The water (prevention and control of Pollution). Ecosystem types – characteristics features.Monetary and fiscal. Thomson learning Press 4. Dwidevi.objectives and Instruments. Significance. Unit IV: Pricing in practice .Perfect Competition. causes and control of inflation.Concept of an Ecosystem . Monopolistic Competition & Oligopoly . Ecological succession. Mishra & Puri. New Delhi 2. Exchange Rate: Fixed & Flexible. Scope & importance. Foreign Capital flows & Balance of Payment-Methods top correct Disequilibria.kinked demand curve and cartels. Basic Mathematical Problems related to demand estimation and elasticity of demand. and associated problems. Suggested Readings: 1. Unit III: Ecosystem . Managerial Economics. Market intervention by Government-Rationale for Intervention. Concept of multiplier.Concept & measurement. Clearance / Permission for establishing Industry. Environment Impact Assessment. Determination of Income & Employment. types. Unit X: Economic Environment of Business . P. Preserving resources for future generation. Unit IV: Environment legislation . transfer pricing and price discrimination. Indian Economy. structure and functions of forest. Concept of Asymmetric Information. Managerial economics in a Global economy. understanding ecosystems. grassland. Managerial Economics. SECTION B Unit VI: National Income Accounting . Unit VII: Macro economic policy . New Delhi 5. consumers and decomposers. L. Convertibility of Rupee (Current & Capital Account). Mehta. TMH 3. Unit II: Natural resources .Concept. Causes & Impact. Measures to control Business cycles. 23 . Need for public awareness. Industrial Ecology and Recycling Industry. Oxford University Press. equitable use of resources for sustainable life cycles. estimation of demand. Returns to scale. Law of variable Proportions.Analysis of Demand. 2007. Dominick Salvatore. Cost concept. Sultan Chand & Sons. desert and aquatic ecosystems.Cost plus pricing. Unit IX: External Sector Dynamics . Structure & functions of an ecosystem-producers. Environmental Auditing. Mathematical Problems on profit maximization and Price & Output determination under various market structures. 2006. The wild life protection Act. Role of an individual in conservation of natural resources. Himalaya Publishing House Paper 2: Managerial Economics Paper 3: Environment Management SECTION – A Unit I: Introduction to Environment Management .Market Structures. food chains.Definition. Unit II: Production & Cost Analysis .Renewable and non renewable resources. Fundamentals– sustainable development.institution in environment. Forest conservation Act.Environmental (protection) Act. Techniques and Importance of Demand forecasting. Managerial Economics. Issues involved in enforcement of environmental legislations. Present scenario of Indian Economy. Swapan Deb”.Definition of Noise pollution: Sources or Causes effects and control. Unit VII: Noise. The field notebook maintained by the student would be evaluated as a part of internal assessment at the end of the session. texture. Family welfare Programmes-methods of sterilization. publishing Corporation. 4. common property resources. SECTION A Unit I: Introduction . Thermal & Nuclear Pollution . Human rights –Equity. Pollution by sewerage. Unit IX: Biodiversity . Waste land Management: causes. Productive use value. man-wild life conflicts. Common endangered and endemic plant and animal species of India. Self initiation.biodiversity at genetic. Equity disparity in western and eastern countries. Causes. Urban and rural equity issues. contaminants.P.Introduction. Research Process. Environmental Studies by Rajagopalan. aesthetic and optional value if diversity. Management of water: Hard & Soft water. Pollution sites. Community biodiversity registers (CBRs). resource consumption patterns and need for equitable utilization.Unit V: Human population & environment . Role of individual and institution in preventions of Soil pollution. industry runoff degradation due to biological changes. Run-off.Construction of dams: problems and concerns of resettlement. HIV/AIDS. 5. Green house effect. Moral. Soil Pollution:. causes. chemical fertilizers & Pesticides. Forest. valuing nature. Suggested Readings 1. A text book of environmental by K M Agrawal. forest. thermal and nuclear pollution. risk due to chemicals in food. published by Jaico Publishing House. published by A. Definition of nuclear pollution. Hotspots of biodiversity. contents. ecological degradation. effects & control. Environmental Research Institute such as NEERI etc. Role of individual and institution in preventions of water & marine pollution. published by Excel Books 3. Ozone layer depletion. SECTION – B Unit VI: Air Pollution:. Threats to bio-diversity–habitat loss. Unit VII: Water and marine Pollution . S C Deb”. Research Approach. rehabilitation of affected people. Plantations. Women and children Welfare. social justice. Value of diversity– Consumption use value. pollution due agricultural patterns.Definition soil pollution. Value education – environmental values. Afforestation. Public awareness– Using an environmental calendar of activities. effects & control. Population explosion. Nuclear accidents. Causes. species and ecosystem levels. Students be exposed to at least one local field visit to document on the Ecosystem Structure. effects and control measures of urban and industrial waste. Nutrition and health rights. Role of individual and institution in preventions of Air pollution. poaching of wildlife. water. Definition of thermal pollution. equitable use of resources. effects & control. India as megadiversity nation. Insitu and Exsitu conservation of Biodiversity. Sea water pollution & degradation of Marine.Definition Air pollution.Global population growth.Pub. Paper 4: Business Research 24 . Surface condition. Radiation. Ethical. variations among nations. effects & control.H. Unit X: Social issues and environment . Environmental Management by S K Agrawal”. Social. Urbanization. Cancer and environment. Relevance & scope of research in management. Environment & human health-climate and human health. effects & remedies. water related diseases.Definition water pollution. causes. effects & control. causes. Environment management by Dr. Environmental ethics– issues and possible solutions. Environment management by N K Uberoi”. human heritage. grazing desertification. pollution: Vehicles.Meaning. infectious diseases. Global warming. Need for gender equity. published by Macmillan 2. Industry households. strategies for conservation. intellectual property rights (IPRS). Bio-geographic classification of India. Acid Rains. Decertified areas. Role of individual and institution in preventions of Noise. By Oxford. Information technology in environment and human health. Conservation: energy. valuing cultures. P K Sikdar. Objectives and Types of research. soil. 1993 5. Layout of a project report. Suggested Readings: 1. Advanced Data Analysis TechniquesFactor Analysis. Unit IV: Measurement & scaling techniques . Zikmund : Business Research Methods. Scaling and scale construction technique. : Exploring Research. finance. Probability & Non Probability sampling. Survey Errors. Test of sound measurement. Types of Research Design. Conjoint Analysis.Steps in sample Design. Dwivedi – Research Methods in Behaviourial Science (Macmillan) 4. A Survey based mini-project should be undertaken by the students to orient them about basics of research.I – I: Paper. 1997) Paper Paper Paper Paper 5: 6: 7: 8: Specialisation Specialisation Specialisation Specialisation – I: Paper. Unit VIII: Testing of hypothesis . (Prentice – Hall.Errors in measurement. Unit IX: Interpretation of data . Unit VII: Analysis of data .Analysis of Variance. Multi Dimensional Scaling. Marketing Research. Discriminant Analysis. Role of Research analyst. Collection of secondary data. Unit V: Methods of data collection .Techniques of Interpretation. SECTION B Unit VI: Collection and Processing data .Features of good Design. Software Application in SPSS. Bennet. Roger : Management Research. ILO. Use of statistical techniques for testing of hypothesis. G C Beri third edition (McGraw Hill) 3. HR and Production. Characteristics of a good sample Design.General management.II – II: Paper -I –II: Paper. Data coding. Use of advanced technology in Research Design.Unit II: Research Design . Editing and Tabulation. Use of computer and Information technology in data collection. Small business innovation research (SBIR). Report writing. Salkind. Research in functional areas – marketing.Procedure for hypothesis testing.Primary data – questionnaire and interviews. Cluster Analysis. preparing research reports.II 25 . Neil J. Unit X: Research in management .Field work. Unit III: Sampling Design . Basic principles of experimental Design. (Thomson Learning Books) 2. Women Entrepreneur’s. Unit X: Application of Computer in ORT .Resource Analysis and Allocation (Crashing). Franchising. Backward Pass. Choice of Entrepreneurship as a Career. Agency supporting entrepreneurial development Industrial estates. Unit VIII: Simulation II . Theory of Achievement Motivation. Network Analysis (Forward Pass.Semester –III Paper 1: Applied Operations Research SECTION – A Unit I: Game Theory . Simulation Process. Unit VII: Entrepreneurship in India . Building the Business Plan.Paneersevam – Prentice Hall of India 4. Two Person Zero Sum Games and their Solutions. Unit V: Entrepreneurial Support Systems . Unit III: PERT/CPM II . Financial Plan. Queuing Model [M/M/1: (∞/FCFS)]. McClelland’s Experiments. Quantitative Techniques in Management by N. Time Value of Money Considered.The ED Cycle. Algebraic Method. Operations Research – J.Introduction. Generation of Random Numbers. Staff Replacement. Packages. CSR. NIESBUD. NABARD Government policy.Equipment Fail Suddenly (Group Replacement). Suggested Readings:1. SECTION B Unit VI: Location and Layout Decisions . Venturing an Enterprise. CPM. Game Models. Unit II: PERT/CPM I . Small-Scale Sector in India. Critical Paths and Floats).Introduction. Sharma . DIC. Retail and Services Business. Buy or Lease Decisions.Creativity and Innovation. Applications of Simulation.Identifying & Developing Entrepreneurial Potential. Forms of Ownerships. Graphical Method. Unit IV: Replacement I . Build. 3 and ‘m’ machines. Probability in PERT.Rules of Network Construction. Layout and Design Considerations. Linear Programming. Practical Use of these Packages. K. Dynamic Programming & Resource Allocation. PERT vs. Unit IX: Dynamic Programming .Hillier & Liberman – McGraw Hill 2. Introduction to Operations Research. Unit II: Entrepreneurship Trends . Methods of Matrices. Financial Considerations (Cash Flow Management. D.Concept. EDI. Unit V: Replacement II . Dynamic Programming vs. Unit IV: Business Plan . Simulation of Queuing System. Terminology & Assumptions. Career Planning. The NGO Factor in EDP-INDIA Corporate Social Responsibility (CSR): NGO’s in India.Activities of SIDBI. Mergers and Acquisitions. Operations Research – Hira and Gupta – S.Introduction. Chand & Co. Unit VII: Simulation I . 26 . Types of Entrepreneurship.Replacement Policies: Equipment Deteriorate Gradually. Advantages and Disadvantages of Simulation. Business Ideas Generation Process. Evaluation of Business Idea.McMillan 5. Social Responsibility of Entrepreneurs. Relationship with the Economic Development. Monte Carlo Simulation. Cases from Indian Industry. Vohra – Tata McGraw Hill 3.Location decisions for Manufacturing. Processing ‘n’ jobs through 2. Paper 2: Entrepreneurial Development SECTION A Unit I: Entrepreneurship . Unit III: Business Idea . Simulation of Investment Problems.Simulation of Inventory System. Operations Research .Strategic Management.Terminology. Barriers to Entrepreneurship (Factors affecting Growth of Entrepreneurship). Arithmetic Methods. Business Plan). SECTION – B Unit VI: Sequencing .Entrepreneurship Development in India: Issues and Opportunities. conglomerate. 4. Unit IX: Strategic Implementation . Horizontal. marketing support.SWOT analysis. Ancillaries & Industrial Development. Strategy and Tactics. Suggested Readings: 1. Power & organisation culture. Hierarchy of objectives & strategies. India. b)BCG Matrix c) General Electric’s Business Screen.Vision.Operations strategy.Environment analysis a)Components of External environment b)Components of Internal environment c)Environmental scanning. Marketing strategy.) Paper 3: Strategic Management SECTION – A Unit I: Strategic management . Difference between Policy.Establishing strategic evaluation & control. Suggested Readings: 1. Unit V: Strategy Formulation (Case study) . SECTION – B Unit VI: Business Level strategy & Functional level strategy . PublicationMacmillan. Selling out Bankruptcy. Preparation of Vision & Mission Statement. Liquidation. Competitors analysis Unit IV: External analysis . C) Expansion through Cooperation. Ancillarization in India. Joint ventures & strategic alliances D) Stability -Pause/proceed with caution. Control & continuous Improvement . Ancillary Opportunities in different Economic Sectors: Agro Industries.a)Portfolio analysis. e) Balance scorecard.Competitive advantage. Robert D Hisrich . Ancillarization. Low cost strategy. E) Retrenchment – Turnaround. Chary – Business Gurus speaks ( Macmillan) 5. Concept of synergy -Core competency.Entrepreneurship – A Contemporary Approach.Introduction to strategic management. d)Life cycle or Arthur D Little matrix. Competitive analysis .Backward area benefits. Himalaya Publishing House. Strategic Business Unit (SBUS). Leadership. Unit IX: Financial incentives .Concentric. Banking and Finance. B) Diversification. Socio-psychological factors influencing entrepreneurship development. Unit X: Strategic evaluation. 27 .Interpreting the five forces model. Merger. Supplier Organization Network Global Aspect of Entrepreneurship. Unit VII: Portfolio Approach & analysis . Strategic Planning & Formulation of Corporate Strategy. Procurement of industrial equipment. 2.Corporate level strategy: A) GrowthConcentration. Acquisitions. Vasant (2003). Market entry strategy. Profit strategies. Organisational objectives.Techno economics innovation and entrepreneurship. Tata McGraw-Hill. Schemes for educated unemployed. Kuratko.7 s framework. Delhi. S. Mission & goals. Strategic decision making. Unit X: Entrepreneurial behaviour . Differential strategy and Focus strategy. Small-Scale Industries and Entrepreneurship. Captive Company Strategy. Global expansion strategy.(separate variables in details).Unit VIII: The Industry and Ancillarization Entrepreneurship & Industry. Logistics. Desai. V S Ramaswami. International Portfolio Analysis. advantages & disadvantages.A) Business Level strategy. Subcontracting System. Financial strategy. Unit II: Strategic Intent . International strategy & competitive advantage. Fundamentals of Six sigma approach for continuous improvement. Human Resource strategy. No change. Entrepreneurship 6 th edition. Fiscal incentives. Chand & Co.a) Organisation capabilities & competitive advantage b) Value chain analysis. Unit III: Internal & Resource analysis . Merits & Demerits of SBU. Resource analysis. Strategic management process. Khanka – Entrepreneurial Development (S. BPO.S. (Thomson Learning Books) 3. Vertical. Industry Analysis a) A Framework for industry analysis b)Michael Porter’s Analysis c)Usefulness of industry analysis. Unit VIII: Global strategy . The quality imperative: continuous Improvement to build customer value. B) Functional level strategy .Reasons for globalization. S Namaumari. setting of Objectives. Patents.Corporate Governance for public sector. Advantages. issues. By Oxford Press 28 . Religiousness and Law.B. 4.Normative Framework –Principle of personal benefit. Insider trading. P. Ethical Concerns. Arthur A. Principle of Justice and Principle of Lawfulness. Nepotism. Affirmative Action HRM and Employee Well-Being Civil Liberties. Paper 4: Business Ethics & Corporate Governance SECTION A Unit I: Ethics . Business ethics rating in India. Mill & Bentham’s Utilitarianism theory. Internet Crimes & Computer Abuse.Introduction. Ethics for IT Professionals & Its users. Ethics in Intellectual Property Rights. Publication-Tata McGraw. Categorical Imperative. Paul Finlay Publication.Ethical Issues in IT & ITES – Privacy. Corporate Governance & Investment – ethical investing. Kant’s Deontological theory. Unit VII: Ethical Issues in Marketing . implementation Professionalism and professional ethics code.Hill Publishing Company Limited. Approaches / Theories of ethics – Gandhian Approach. Unit IV: Organizational Ethics . Principle of Duty. Ethical Action–Morals. Moral development pyramid.An introduction.seller relationship. Obligation to inform consumer.2. issues & case studies. Discrimination. Agalgatti & R. Values & Ethics – Meaning & Types of Values. Professional Loyalty The New Pay: Risk and Representation at Work. Property. Unit X: Ethical Issues in Industry . Management Policy & strategic Management – R. Aristotle’s Virtue based ethics and Narrative based ethics – Case studies on inspirational life stories of individuals.R. Concept of ethics. Dichotomy. Principle of Social Benefit. LPG & Global trends in business ethics. Types of Organization. Strategic Management . the Employment Interview. Employee Participation and Involvement.Hill Publishing Company Limited. The Indian Business scene. Software Piracy & Hacking. Ethics in product labeling and packing. Crafting & executive strategy -14 th edition. Banerjee – (Nirali Publication) 2.J. Unit II: Ethical Decision Making . Unit IX: Ethical Issues in IT . Corporate Governance codes – Cadbury report. Suggested Readings: 1. A.M. New Delhi. Beliefs. Social Responsibility – Concept of CSR. Presenteeism and the Impact of Long Working Hours on Managers. Product Design. Richard B Robinson.The Ethical Organisation in the Boundary less World Ethics in Recruitment and Selection. Auditing Process.Organizations& Organisation culture. Sexual Harassment. Flexible Working Patterns. Quality standards. by Crane – Pub.9 th Edition – John A Pearce II. Green Marketing.Objectives . J. New Delhi. Features. Safety. Alcohol and Tobacco Promotion. Security Threats. Social and Ethical criticism of Advertising & Media. Ethics in Marketing research. Trademarks. Accessibility. Morality. CII recommendations . Jr Publication-Tata McGraw. Unit VIII: Ethical Issues in HRM . Ford Pintocase. Business Ethics – Concept & Practice .Ethics in Business – Myth & Reality. Strickland III. P. Ethics in Business & Management . Friedman’s Economic theory. Public Policy approach & role of NGO. Corporate code of ethics – Formulating. Ethics Audit – Formal committees.Ethical issues in Production management Services. Copyrights. Computer crimes & Preventing it.Business & its stakeholders. Thompson Jr. Case studies – Tata Finance. George Frynas. Ethics in dealership decision. Global Strategic management – Kamel Mellahi. Principle of Neutralization. SECTION B Unit VI: Corporate Governance . Srivastava Publication – Himalaya Publishing House. Business Ethics. Accuracy. Enron case & UTI case. 3. Ethics in Pricing. Unit V: Business & Society . Occupational Testing and Psychometric Instruments: an Ethical Perspective.Oxford University Press. Conditions of Worth and the Performance Management Paradox. New Delhi. 5. Ethics in promotion. Unit III: Business Ethics . H. Ethics and Equality – Gender Bias. Principles of Ethical Marketing. Environmental Ethics – concerns. Ethical approaches to buyer. Banerjee (Himalaya Publication) 3. Designs. features. Himalaya Publishing House Macmillan India Ltd. U.4. 5. Mathur. C. 29 . C S V Murthy. Corporate Governance & Business Ethics – (Text & Cases). Business Ethics. T. Health system: Characteristics. MADC. Unit IX: Public Infrastructure Management-2 . Role of Government in Public System. Unit VII: Health Systems Management . Public Enterprise Policy and Reform Measures. Role of PPP in development of Public systems. New York. Water crisis management flood and droughts. Maintenance. Suggested Readings 1. New Delhi.SECTION A Unit I: Introduction . 1989. IIT’s and IIM’s.concept. International Comparisons. McGraw-Hill. MSRDC. Strengths & weaknesses of privatization & PPP. Scientific utilization of Agriculture water. DoT.Privatization. 1994-95. Quantitative foundations of health services management. Cases: Western Coalfields Limited (WCL). Regional. PPP Agreements in India. “Ideas that have Worked” by Department of Administrative Reforms and Public Grivances. Unit IV: Water Resource Management . Haas.System analysis and system dynamics in health care.Role of Telecommunication. TATA Energy and Reliance Energy etc. informal. Effects of technology and scale on cost of service. and Uddin. Sardar Sarovar. 3." Hudson. Planning methodologies. Marketing Problems of Public Enterprises. New Delhi 30 . GMR.Organizational Studies and Infrastructure Developments from Road Transport. MRSAC (Maharashtra Remote Sensing Application Center) etc. Education and Economic growth. State and Federal Agencies responsible for infrastructure development and their role in Regional Planning Process. Rehabilitation. C. Penguin / Viking. Case: NHS (UK). (ed) “Training in Public Administration: The changing Perspectives”. irrigation projects. Concept of Public Goods & services. Railways. NMC (SETU).Education as Development Priority. C-DOT. Organizational Forms and Working of the Board of Management. MIHAN. Public Enterprises Survey. S. 1977 Chaturvedi. 1997 Bureau of Public Enterprises. Mobilizing resources for expansion. New Delhi Paper 5: Public System Management 2. NIT. Profile Study: RC Sinha (Mumbai-Pune Expressway). SECTION B Unit VI: Management of Telecommunication systems . BSNL and Telecom Commission. DLF. Systems of Education in India: Formal. Biomass as a source of energy. The option of Nuclear energy in the developing countries. Central Railway. MECL. Local. Concept of Public System. Cases: Ivy League.N.Understanding the state of the economy. Case: Suzlon. management and financing in Telecommunication. Primary. Chandrashekhar (Administrative Reforms). Energy crisis.Organisation for Energy Management: Goal setting in Energy Management. Yale. Cases: BEL. “Energy Technology Handbook”. Power. Government & public welfare. Public Private Partnership (PPP) . Organization. T. The role of Civic Organizations and Private Sector. Weaknesses & Issues of the Public System in India. energy use Patterns and scope for Conservation. Overview of the Infrastructure Management Process. 5. The Indian Institute of Public Administration. Goals and functions. Bhakra Nangal and Maharashtra Jivan Pradhikaran. Unit III: Energy Management . Secondary and Higher Education. 1996 Donglass. Sreedharan (Konkan Railway). Construction. Unit V: Management of Education System .Objectives and organization of water resource Management. Strategies of Development of Education System. of India. Vilasrao Salunkhe (Pani Panchayat) and MS Swaminathan (Gender Divide) etc Unit X: Emerging Trends . Optimization techniques for water resources projects. Utilization of solar energy. GVK. McGraw Hill. MOIL and MSEB etc. Strategic management in health care. 4. Energy Pricing. Types of Public system. Cases: Jalswaraj by Govt. Unit VIII: Public Infrastructure Management-1 – Definition. Airports and Shipping Ports like PWD. Unit II: Public Enterprise Management . Energy Audit. Problem relating to supply and timely use of water in cities and towns. Water harvesting. 2004. Concept of Investment in Man. Impact of Telecommunications on rural development. "Infrastructure Management: Design. Non conventional sources of energy. Renovation.Objectives and Roles of Public Enterprise. Infrastructure scenario in Nagpur: SEZ. New Delhi Indian Council of Medical Research. Process Groups. Unit III: Knowledge Areas I – Process Flow Diagram.Total Quality Management (TQM). Project Life Cycle. Quality Management in Projects. Unit VIII: Strategic Quality Management .Concepts of Project and Project Management. Control Charts for Attributes. ISO 14000. Capability Index. 10. J B G. Tilak. Measure. BVQI: Bureau Veritas Quality International and TÜV. Paper 6: Project Management and Quality Management SECTION A Unit I: Introduction to Project Management . D. Program for Quality Improving. Manage. Sage. “India’s Rural Telephone Network”. Extraction of information. 1981. Individual and Moving Range Charts. Ramaiah. 2.ISO 9000. 8. ISBN 047108459x Paper 7: Specialisation – I: Paper. Indian Academy of Sciences. TS.Indian Quality Standards.III 31 . Implementation of TQM. history of quality. ISBN0314472851 4. John Wiley & Sons. Classification of Hazards. 1995. Codes of Practice. J. Direct. Improve and Control Phases. Japanese vs. 1980. and Rogers P.M. Unit V: Procurement and Risk Management – Planning Purchase and Contracting. Company Safety Statement. Jossey-Bass. UL (US). “The Economic of Inequality in Education”. Reliability Function. Reliability Health and Safety: Defining Reliability. 1994. “Water Resources Systems Planning: Some Case Studies for India. SECTION B Unit VI: Introduction to Quality Systems . Agency Inspection Services: BSI (UK). ICMR. MHSA (US) and BIS (INDIA). Organizational Influences. KAIZEN. industrial perspective. 1979. Unit II: Project Management Standard – Processes. Introduction to Statistical Quality Control. Bangalore. New Delhi. BS 7799 ISMS. VDE (GERMANY). Quantitative Risk Analysis. “Health Programme Management Through PERT”. 3. The New Project Management. Course Text. 2003. Meredith and Mantel. Control and Close a Project. The Management and Control of Quality: J. Chatuvedi. Implementation of Statistical Process Control. New Delhi. 9. Davidson Frame.C. Unit X: Standards and Certifications . Process Interactions and Process Mapping. Product Life Characteristic Curve. Plan. 1987. Cost vs. Montgomery. Ishikawa (Cause/Effect) Diagrams. Brainstorming. Select Sellers. Unit IX: Quality Techniques . Failure Modes and Effects Analysis. Unit VII: Problem solving techniques for Quality Management . Qualitative vs. J J. Introduction to Quality Control: Kaoru Ishikawa. competitive advantage. M.III Paper 8: Specialisation – II: Paper.Overview of quality. New Delhi.C. John Wiley and Sons. Risk Monitoring and Control. Unit IV: Knowledge Areas II – Scope. Contract Administration and Closure. Numerical. Analysis. Time Management: Activity Sequencing. Contributions: Deming and Juran. Fifth Edition. Monitor.6. Taguchi “Loss Function” concept.Pareto Analysis. “National Conference on Evaluation of Primary Health Care Programmes. Chapman and Hall 1992 ISBN 0412435403 5. NSAI (IRELAND).R. Six Sigma: Design. NABCB: National Accreditation Board for Certification Bodies. W. TOYOTA WAY. total quality system. Project Stakeholders. Reliability Engineering. A Managerial Approach. Lindsay: West Publishing Company 1996. Statistical Process Control: Process Control Chart calculations. Suggested Readings 1. American Techniques. Abhinav. Resource and Duration Estimation. 7. Evans. Project Management. It can be designed like “Employee Welfare Measures” – A case study of XYZ Ltd.V Paper 3: Specialisation – I: Paper. • Make relevant data collection/observation. o Title of the project should clearly specify the objective and scope of the study. • Prepare a Project Report.VI Project Work (From the Specialisation Subjects offered) Guidelines for Project Work Objective Every student will be assigned a project at the end of the Third Semester and it will be pursued by him/her under the supervision of an internal supervisor The objective of the Project Course is to help the student develop his/her ability to apply multi-disciplinary concepts.V Paper 6: Specialisation –II: Paper. Evolution of any new conceptual / theoretical framework. The topics should be designed meticulously.IV Paper 5: Specialisation – II: Paper.Semester –IV Paper 1: Specialisation – I: Paper. Scope of Work The student is expected to carry out following activities in the project: • Prepare a synopsis and get it approved by the supervisor as assigned by the respective Institutes. • Consult experts of the field. • Visit related organizations/institutions/industries. 32 .VI Paper 4: Specialisation – II: Paper. Software analysis. o Project selection has to be made in consultation with the supervisor who will act as a Project guide for the student. analysis and recommendations) ii) Inter-organisational study aimed at inter-organisational comparison/ validation of theory/survey of management services. Design and solutions for organisational achievement ( Applicable to IT) iii) iv) v) Selection of Project Topic: o Project topic has to be selected with respect to the programme of study and area elected by the student. Type of Project The Project may take any one of the following forms: i) Comprehensive case study (covering single organization/multifunctional area problem. Field study (Empirical study). tools and techniques to solve organizational problems and/or to evolve new/innovative theoretical frame work. • Compile data in proper format. • Undertake a detailed literature survey on the subject matter. formulation.IV Paper 2: Specialisation – I: Paper. It should be specific and neither too vague nor centralistic. • Make proper conclusion/recommendations. Open Defense and Viva Voce: • Overall Personality And Presentation Skills • Open Defense & Viva-Voce 50% 50% 33 .• • • • • The volume of the project-report should be ranging from 80-120 pages. The Project shall be evaluated by an External faculty for 200 marks and of which 100 marks will be allocated to the Written Report Content and Presentation and 100 marks for Presentation. The external assessment shall be done on the basis of the project report and Viva Voce. General Format of the Report The project report should preferably be written in the following format: • Executive Summary • Introduction to topic • Research Methodology • Analysis and Findings of the study • Conclusions and Recommendations of the study • Bibliography • Appendices – to include questionnaire. Submission of the Project Report shall be prior to the date of the commencement of the Examinations for the Fourth Semester. Viva Voce and Open Defense. The student shall be required to make a Presentation & appear for a Viva Voce to the External Supervisor who would be appointed by the University. which shall forward it to the University. Obtain approval of Project Report by project guide Submit four copies hard copies and one soft copy of the Project Report at the Institute. The evaluation shall be made by the examiner on the following criteria: For Written Report: • Relevance of topic and the study undertaken 30% • Theoretical depth and support 20% • Quality of work undertaken 30% • Preparation of Project Report 20% For Presentation. The date of the submission of the project report will be communicated to the Institutes by the University. if any Examination and Evaluation Project is to be treated as a paper of study of the Fourth semester comprising of 200 marks. McGraw Hill. Types of Research and the Research Process. Relevance of Advertising in IMC-mix. Unit VIII: Advertising Concepts and Principles-Principles and Concept of Advertising. Communication Creative Concept and Messages. Media Relations Unit X: The Big Picture-Social. Kapoor –MacMillan SECTION A Unit I: Product Management . Product Placement Media. Targeting. –Pearson Advertising management by Jethwaney –Pub by Oxford. III. Integrating the Brand Communication Process. Unit VII: Sales Promotion in Integrated Marketing Communication-Consumer Sales Promotion and Packaging. Integrated Marketing Communication Partners and Industry. Logic for portfolio approach. Unit II: Integrated Marketing Communication . Events. Basic Marketing Communication Strategies for Building Brands. Theories of PR. Overview of the Advertising Scene in India. Corporate Communications Strategies. Elements of Marketing Communications. Advertising Research. Legal and Ethical Issues in IMC. Strategic PR management. Positioning Research. 5. D. Setting IMC objectives. fostering word-of-mouth. Reference Groups SECTION B Unit VI: Creating. Pickton. Sending. Product management process. and Integrated Marketing Communication. & IV GROUP A: MARKETING MANAGEMENT Paper I: Advertising & Integrated Marketing Communication SECTION A Unit I: Marketing Communication .Specialisation Subjects for Semester –II. Effectiveness. How Marketing Communication Work. . Unit III: Communication and Branding . and Positioning. Opinion Leaders. Integrated Marketing Communication Media Planning. Direct Marketing. 4. Personal Selling. Organisations. Duncan. Sponsorship and Customer Service.Agency operations. Tom.Prentice Hall. Integrated Marketing Communications. Trade Shows. Social and Economic impact of Advertising. Unit IV: Research Methods and Application . Internet and eCommerce Media. Building the Indian Brand. Message Execution. Customer Brand Decision Making. Blyth. 2. Unit II: Product Portfolio . Integrated Marketing Communication. Pitching Mechanism in Advertising. Measurements. A. International Marketing Communication. Data-Driven Communication. Evolution and History of Advertising. Pre-test Research and Audience Research. Trade Sales Promotions and Co-Marketing. and Evaluations of Integrated Marketing Communication Suggested Readings: 1. Out-of-Home. Principles and Concepts of Corporate Communications (CC). Paper II: Brand Management 34 . Laws and Ethics in PR.Basic concepts. . Product line decision. Crisis Communication and Management. Unifying the Appeal and the Message across the promotion-mix components. 3. Account Management . Channel Marketing. Brands and Stakeholder Relationships. Emerging Market Scenario.Role of IMC in Marketing and Brand Management. Multicultural Marketing Communications. Using advertising and promotion to build brands.Portfolio concept. and Receiving Brand Messages-Integrated Marketing. J. Broadcast. Product planning system. Principles of Advertising and IMC.Introduction to Marketing Communication Concept. Target Market Research. Unit V: Integrated Marketing Communication and Micro-Marketing . Client-Agency Interface and Advertising Budget Unit IX: Public Relations and Corporate Communications-Public Relations Concepts and Principles. Using Advertising and Promotion to Build Brands.Marketing Communications Functions. Brands.Role and Relevance of Research in Communication.Segmenting. and Broderick. 4. Defining and Establishing Brand Values. Perceptual mapping. Co. Measuring Outcomes of Brands Equity: Capturing Market Performance.Choosing Brand Elements to build brand equity-Criteria for choosing the brand elements. Quantitative Research Techniques. Factors responsible for changes in retailing.Managing Brands over Geographic Boundaries and Market Segments. Growth of Retail Industry. Developing Integrated Marketing Communications Programs. The Brand equity concept. Revitalizing Brands.Identifying and Establishing Brand Positioning.Qualitative Research Techniques. Options and Tactics for Brand Elements.Designing and Implements Branding Strategies. Advantage of Extensions. Sporting .The Brand Value Chain. Advantages of Global Marketing Programs. Designing Brand Tracking Strategies. Unit VII: Global Brand Expansion . Future Brand Priorities. Adjustments to the Brand Portfolio. Kevin L. Challenges & Opportunities to Retail Industry. (2003).Retail & Retailing – definitions. London: Kogan Page. Building A strong Brand: The four steps of brand building. (Second ed.The Brand Product Matrix . Brand Positioning: Strategies for competitive Advantage by Sengupta. Designing a Branding Strategy. Channels of distribution . Measuring.). Building Global Customer. Unit V: Tools for Measuring the Sources and Consequences of Brand Equity Developing a Brand Equity Measurement and Management System. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term Kapferer. Establishing a Brand Equity Management System.Licensing.Rationale for Going International. SECTION B Unit VI: Building and Borrowing Brand Identity . Brand-Building Implications.Taylor. What Makes a Strong Brand? Special Applications. . Customer-Based Brand Equity Making a Brand Strong: Brand Knowledge. 3. Brand Extensions . Celebrity endorsement. Upper Saddle River. Strategic Brand Management: Building. Suggested Readings: 1.branding. Standardization Versus Customization. Country of Origin and other Geographic Areas. Unit IV: The Value of Branding . 5. Understanding How Consumers Evaluate Brand Extensions. Holistic Methods. Measuring Sources of Brand Equity.). Strategic Brand Management Process. Disadvantages of Brand Extensions . Unit VIII: Brand Architecture .Managing Brands over Time. Positioning Guidelines.Introducing and Naming New Products and Brand Extensions-New Products and Brand Extensions. Overview of Marketing Communication Options. Cultural. 35 . Chichester. Integrating Marketing Communications to Build Brand Equity-Information Processing Model of Communications. Meaning of Retail Mix. Managing brand equity Paper III: Retail Management SECTION A Unit I: Introduction to Retail Management . NJ: Prentice Hall. The Brandgym: A Practical Workout for Boosting Brand and Business. Comparative Methods. Third Party Sources. Unit IX: Branding Licensing . Disadvantages of Global Marketing Programs . 2.Keller.Unit III: Overview of the Brand Management Framework .What is a Brand? Why do Brands Matter? Can anything be branded? What are the strongest Brands? Branding challenges and opportunities. David (2003). Tata McGraw-Hill Aaker D.Brand Hierarchy. Evaluating Brand Extension Opportunities. Global Brand Strategy . and Managing Brand Equity (Second ed.Conceptualizing the Leveraging Process. UK: John Wiley & Sons.Based Brand Equity. Fighting Generics And Private Labels.Product positioning concept.Reinforcing Brands. Brand Positioning and Values . or Others Events. Leveraging Secondary Brand Knowledge to Build Brand Equity. Jean-Noël (1997). Internal Branding.Strategic Brand Management Guidelines. Unit X: Closing Perspective . Franchising. Corporate chains. Basic differences between rural. Suggested Readings: 1. Rural versus urban mindsets. Himalaya Publishing House. Retailing Management – Levi Weitz. Consumer co-operatives. Unit VIII: Role of Government in the Development of Agricultural Marketing Government Intervention in Marketing System. Financial Implications of Retail Strategy. Types of Cooperative Marketing Societies. Off-price retailer. Prevalence of Beoparis and Arahatias (Rural Mandi’s. Unit II: Rural Market Research & Profile of Rural Consumer .Planning Retail Promotions. Discount Store. Assortment Planning Process. SECTION B Unit VI: Strategic Issues in Retailing . Multi-Attribute Segmentation. the Main Problems in Rural Communication. Store Events & Sales Promotion. Unit III: Rural Market Segmentation . Floor Management. the concept of SKU. Store Design.Research. Catalogue showroom. Council of State Agricultural Marketing Boards. semi urban and urban markets. APMC’s. Role of agencies like. Convenience Store. Unit IV: Classification of Markets . Lay-out Planning.Merchandise Mix.Rural Communication.Development of Retail Brand. Retail Display. e-tailing. Pricing Strategies. Role of Regulated Markets on Marketing of Agricultural Produce. Retail Supply Chain. Quotations on Samples. Unit IV: Retail Planning .Tata McGraw Hill Publication 4. Open Auction Method. Unit IX: Retail Promotion . Cooperative Processing. Hatha System. Profile of Rural Consumer. Private Negotiations. Department Store. Vendor Management & Buying System. Classification of Rural Consumer based on economic Status. State Trading. Coding Systems. Location Selection Decision. Cultural & Social Group influence on Consumer Purchase Behaviour. Significance of Regulated Markets to Agriculturists. National Co-operative Development Corporation (NCDC).Regulated Market. Unit V: Studying Consumer Behaviour & Other Related Issues in Retailing -Understanding Consumer Behaviour. Retail Management – Suja Nair. Cooperative Marketing. Retailing Management – Text & Cases – Swapna Pradhan . Retailing Management by Bajaj –Published by Oxford. Defects/Problems of Regulated Market. Unit III: Non-store Retail Formats . Location for Conducting Research. Unit V: Rural Communications . Automatic Vending Machines. Retail Advertising. etc.Retail Planning Process. Shopping malls. Scope. Store Profitability. Retail Marketing Management – David Gilbert – Pearson Education. Tele-shopping. Conventional Media. Visual Merchandising. 5. National Agricultural Co-operative Marketing Federation (NAFED).Tata McGraw Hill Publication Paper IV: Rural Marketing SECTION A Unit I: Introduction to Rural Marketing . Customer Services. Distribution Strategies.Applications of IT in retailing. Methods of Sale. definition & importance. 3. 36 .Store Operations Management. Hypermarkets. SECTION B Unit VI: Rural Marketing Strategies . Unit VIII: Store Management . Growth of rural markets. Category Management.Unit II: Store Retail Formats . Consumerism & Ethics in Retailing. (COSAMB). Role of Media in Rural Markets. Production Strategies. Unit VII: Merchandise Management . Unit VII: Sales Force Management For Rural Marketing & Marketing Agencies Managing the Sales Force. Retail Finance. Supermarket. Implementation of CRM. Rural Consumer Behaviour.Interiors & Exteriors.Multi-Level marketing.Independent/ Stand alone outlet. Retail Pricing.Product Strategies. Sales Force Management in Rural Marketing. Direct Mail Marketing. RFIDRetail Applications.). Dara and Moghum Sale Methods. 2. Unit X: Technology in Retailing .Meaning.Basis of Market Segmentation. Concept. Promotion of services. Unit V: International Marketing of Services . C. Unit II: Service . Hotel & Tourism marketing in Indian perspective. Marketing mix of Insurance & banking services. 10-P models of Global Strategies Management. People Physical Evidence.Public Distribution system (PDS). Inseparability. Facts & Importance of CB in services. Service vision & Strategies: Includes Advertisements.Introduction to ITES (Captive / Third Party BPO’s and KPO’s) and CRM (e-CRM. Food corporation of India. National Institute of Agricultural Marketing (NIAM). Enhancement of Internal & External relationships.Taxation 37 . Institutional Agreements for Agricultural Credit. Agricultural Insurance.Nature & characteristics and strategies.Marketing challenges in services business. Pricing strategy according to economic backwardness & other influences in rural areas. Ownership. Profit orientation. Self help Groups (SHG’s). People based services. Variability. pricing strategies.Marketing of Insurance & Banking Services. 4. Customer Retention (Operations. Consumer Profile. Expertise. Delivery System). Process.Rural India as an untapped market. Characteristics of rural marketing (Large in size. Unit III: Service Quality . Reasons for the growth of service economy. Branding. Bedi. Heterogeneity. Perishability. Service quality information systems. Rural Marketing in India – K S Habeeb Rahman (Himalaya Publishing) Rural Marketing in India by R. End user. Importance & Scope. Marketing of Transport and Consultancy MarketingIntroduction. Placing or Distribution methods of services. Rural marketing – Rajagopal 2. Concept of Hotel & Tourism Services. Crop Insurance. Directorate of Marketing and Inspection (DMI). Marketing of Hotel & Tourism Services. Future of service sector. Insurance & bank marketing in Indian perspective. Market mix of Hotel & Tourism services. Goods Vs Services. Classification of services. Unit VII: Rural Marketing . Unit IX: Role of IT in Services. Low exposure to modern world etc.Infrastructure. (Himalaya Publishing) Integrated Rural Development – R. Problems connected to Marketing. Competitive trend in new millennium. Irregular demand. Arora (S. SECTION B Unit VI: Elements of customer services and identifying them .Elements of Global Transnational. Scattered. Intangibility. Packaging of Services.Impact of service Quality. Modern techniques for rural distribution. Concepts of Insurance & Banking Services . Approaches to service Quality. New perspectives on rural marketing – Ramkishen Y 3. Unit IV: Service Consumer Behavior/Customer Retention & Relationship Marketing . Ten original dimensions of Service Quality. Chand & Co. Physical distribution & problem of poor infrastructure Unit VIII: Marketing of Services . Services tangibility. Characteristics of services. Backwardness. Unit X: Role of IT in Rural Marketing . Case Study of ITC’s “e-choupal” Initiative Suggested Readings 1. How to improve service Quality. Industry Globalization drivers.) Paper V: Marketing Of Services SECTION A Unit I: Concept of services . Product decisions.) Product mix for rural market – Marketing of manufactured consumer goods as well agricultural inputs in rural market. Seasonal. Marketing Mix and strategies in Service Marketing. V. Unit IX: Agricultural Credit and Crop Insurance . CRM in Banking and Financial Services) Unit X: Legal issues.CB-Services. Marketing Mix elements for marketing of Transport and Consultancy Marketing. International Branding & Advertising. Users. Benchmarking and certification. Evolution of Relationship Marketing.Agricultural Credit Policy. 5.What is services. SECTION B Unit VI: Sales control and cost analysis. P & Armstron G.Setting standards of performance. Purpose and techniques. Objections to sales contests. Revising sales territories procedures for setting up or revising sales territories. costs and control.Purpose. Unit V: Designing territories.Types of warehouses. Cases and recent articles and reports should be discussed in the class. Inventory decisions. S A. Motivation and leadership. Factors affecting warehousing choice. Macmillan India Ltd 5. Transportation decisions. Defining training objectives. Promotion.Suggested Readings 1.Kotler. Distribution logistics. setting and formulating personal selling objectives.Functions of intermediaries (wholesaler & retailers).Balajee -S. administering the quota system.Macmillan India Ltd. determining size of the sales force. Need. Paper VI: Sales and Distribution Management SECTION A Unit I: Nature and scope of sales management. 3. 5. Unit II: Designing sales force strategy and structure. Sales quotas: Objectives of sales quotas. Sales analysis. Training salespeople: Developing and conducting sales training programmes. 4. Establishing standards for control. selecting training method. sales and marketing information. Unit VII: Sales organization. Principles of Marketing.Recruiting and selecting sales personnel.Major cost centres in distribution. Unit III: Compensating salespeople.M. Basic types of sales organization structure . Sales and advertising. Motivating salespeople: Meaning. Physical Distribution Management.Designing and administrating compensation plans. Services Marketing by Govind Apte Jha –Publisher: Oxford university Press. sales and service. Contest prizes contest duration. Sales meetings: Planning and staging sales meetings.Chand and company 2.Determination of channel objectives. National. Sales forecasting methods. Marketing cost analysis. M V. Marketing Management – V S Ramaswami & S Namkumari. Zeithaml –Publisher: McGraw Hill. local sales meetings. Unit IX: Warehousing. Selection and motivation of intermediaries. Types of quotas and quota-setting procedures.Nature of personal selling. Services Marketing by S. types. Controlling channel members and tools for control. Sales contests: Specific objectives. sales and physical distribution. Role of the sales force. Setting up a sales organization. Assignment of sales personnel to territories. Services management & Marketing – D. Need gratification and motivation.Coordination of personal selling with other marketing activities. Legal issues. determining the kind of salespeople.Chunawalls.Sales audit. Determining coverage and support requirements. Himalaya Publishing House 3. Everest Publishing House 4. Controlling salespeople through supervision. Sales & Distribution Management by Krishna K Harvadkar -publisher: McGraw Hill.Jha –Publisher Himalaya Publishing Company. 2. Marketing Management:-S V Ramaswamy & S Namkumari . Control issues. 38 . deciding training content.Sales territory concept. Sales department relations. Unit X: Distribution planning. Unit IV: Supervising and evaluating salespeople. Quantitative and qualitative performance criteria. regional. Services Marketing integrating customer Focus acrbyoss the firm by Valarie A. Sales Management. Types of compensation plans and requirements of a good compensation plan.Kulkarni. Interdependence and motivation. Prentice Hall Inc. Unit VIII: Channel management and channel strategy. criterion and establishing objectives for intermediaries. Suggested Readings 1. Taxation & capital structure. Tax rebates. Systematic Approach to Income Tax. G. Self assessment tax. TDS. Singhania V.GROUP B: FINANCIAL MANAGEMENT Paper I: Corporate Taxation SECTION A Unit I: Definition of Income & Assesse. Applicability. Bhagwati Prasad. K. NI approach. Deductions relating to company assesse only. Courier. N. Scenario analysis. Paper II: Project Planning & Financial Strategies 39 . Tax Planning with reference to setting up of new business. Unit II: Distinction between capital and revenue receipts.(a)Planning: Generation & Screening of project ideas. S. Payment. Classification for Customs and rate of duty. Allahabad. Unit IX: Service Tax . VAT – concept. Bharat Law House. NB: Numerical shall be based on Unit II & Unit III only.specific issues and case studies. Unit V: Tax Planning .. Ahuja. Inter-State sale. Unit II: Risk Analysis in Capital Budgeting . Exemption. instruments of planning.All pervasive nature.Concept.Sources & perspective of risk. Manufacture. New Delhi 3. Trade off theory. : Direct Taxes Law and Practice.Basis of chargeability of duties of central excise.: Indirect Taxes. B. Direct Taxes Law & Practice. Unit VIII: Central sales tax . Assessment procedure. Unit III: Capital structure & Value of firm .Assumptions & definitions. Bombay. Risk analysis in practice. 2. N. Sale outside a State and sale in the course of import and export-basic principles. Classification and valuation of excisable goods. Financial management decisions & Employees remuneration. Assessment year. Breakeven analysis. MM position. NOI approach.Provisions of law and procedures. Taxmann Publications. Income from Business & Profession (excluding professional income) Income from capital gains and income from other sources relating to company assesse only. Appraisal of term loans by Financial Institutions. Tripathi. Agricultural income. New Delhi. Traditional Position. Previous year. Singhania Kapil. Constitutional provisions authorizing the levy and collection of duties of central excise. Types of customs duty.goods. Project selection under risk. Valuation for customs duty. Provisions regarding baggage. Managing risk. 5. K. Unit III: Income from capital gains and income from other sources relating to company assesse only. Set of & Carry forward of losses. J. Miller Model. Income Tax. Total taxable income. Simulation analysis. Registration of dealers and determination of taxable turnover. A. SECTION – A Unit I: Project Management . Market & Demand Analysis. Technical Analysis . Postal articles and stores. contribution to Government revenues. Unit VII: Central Excise Laws . Residential status. M.. Gross total income.Scope of levy of Central Sales Tax. SECTION B Unit VI: Special features of Indirect tax levies . and Palkhivala. Unit IV: Income exempt from tax. Taxmann Publications. Sensitivity analysis. Recovery and refunds of duties. Corporate risk analysis. Financial estimates & projections(b) Financing: Intermediate & Long term financing. Kanga. 4. & Gupta. Datey V. Filing of return. Ravi. Singhania Monica. Signaling theory.Nature of customs duty. Customs and central sales tax. Unit X: Customs Laws . Procedures involved and implications of the VAT. Decision tree analysis. Wishwa Prakashan. Development and fiscal performance. Suggested Readings: 1. Adjusted book value approach. overview of money markets. JPC on SEBI. steps to develop debt markets. Control of accounts receivables. Unit II: Money Markets . Nature and role of financial institutions and financial markets. K. Part system. Strategic performance measurement. measures to boost liquidity in the secondary market. Taxmann’s. Unit V: Financial Regulation . Divisional performance measurement. Lease Vs borrow & buy evaluation. Economic value added & market value added Taxation aspects. Mechanics of leasing . Private placements. Call / Notice money market.Estimating working capital. Choice between leasing & hire purchase. 5. clearing and settlement mechanism. Continuing value. Managing the cash flow. Models. The public sector undertaking bond market. New Delhi) Paper III: Indian Financial System SECTION A Unit I: Components of formal financial system. TMH Publishers 2004 Management-I. NSE. Debt market participants. Motives. History of Indian debt market. Financial Financial Financial Financial Management: Problems and Solutions. Securitisation of debt. DCF approach. Stock & debt approach. Financial evaluation. ICSEI. Internet trading.Introduction. Miscellaneous Financial services: Factoring.Meaning. EVA & MVA approach. Listing. New Delhi Management – Theory & Practice by Prasanna Chandra. 3. Pandey. New Delhi. Certificate of deposit. Unit X: Performance measurement & balance score card . PD system. Credit analysis & decision. SECTION B Unit VI: Financial Services . reforms in secondary markets and its impact. Cash collection & disbursement.M. private placement. Listing categories. Reports for control.Motives of holding cash. 3 stage approach. financial system and economic growth. Primary Markets – free pricing. organization. sale. Financial measures. Evaluating the debtors. Working capital finance from banks. Cash flow forecast. Trading system.Credit policies. Money market intermediaries.The Baumol model. Heuristic approach Unit IX: Corporate Valuation . Vikas publishing house. Categories. Money markets and monitory policies in India. role.Unit IV: Working Capital Management . Unit V: Mergers & Takeovers . The private Corporate debt market. Suggested Readings: 1. 4.SEBI – Management. and management of stock exchanges.Ravi Kishore. Balance score card. book building. Credit rating. 2. Taxmann. membership. Memorandum of understanding. Primary and secondary segment. Investor protection measures. Credit terms & collection policies. powers and functions. Ravi Kishore. Unit IV: Debt Markets . need and importance. SGL A/c. Plastic money. Management & Policy – V. The government securities Market. Unit VII: Management of Cash . 2 stage . Functions. Financial Management. Firm value. Bhalla – (Anmol Publication. 40 . achievements. Direct comparison approach. Hire-purchase & Project Finance . Leasing as financial decision. performance excellence awards. The Miller-Orr Model. Pre and post reform scene in financial markets. Operating lease. Hire-purchase arrangement. New Delhi. inflation & asset revaluation. trading. Commercial bills. RBI – objectives. Unit VIII: Management of Receivables . Unit III: Capital Markets . BSE. OTCEI. Commercial papers. Project finance.Rationale.Treasury Bills and types. The Beranek Model. Non financial measures. cash cycle analysis. Financial system design. Options for investing surplus funds & strategies for managing surplus funds. SECTION B Unit VI: Leasing. factors determining the cash balance.History of Indian capital markets. Cash budget. Secondary Markets – Organization. rationale for leasing.Introduction. Venture Capital.Types of leases. Capital market scams. Reforms in capital markets. Issuance mechanism – auction. Dollar Market. Evaluation of a project using various methods.meaning & its impact on exporter & importer . Classification of mutual fund schemes. Cross rates and Problems from Exchange rate calculations.Introduction. Short term sources of finance for MNCs. Unit V: Foreign Exchange Risk Exposure its & management . process of switching over to depository systems. Forward contract & option forwards. Types. RBI and Exchange Market. Exchange Rate System in India. Fixed Exchange Rates. Yankee Bonds. benefits. functions. advantages and disadvantages in mutual fund schemes.Objectives of short term financing. emerging challenges.concept. Asian Currency Market. organizational aspects and importance of merchant bankers. Indian Forward market. 41 . Floating Vs. Exchange Rate variations. Euro Currency market. International forfeiting.Origin and development of merchant banking in India scope. salient features. and custodians. Pearson education 5. inflation & expected cash flows. Terminology.Meaning of exposure. Euro Issues. AMCs. Indian Financial System by M Y Khan Tata McGraw Hill 4. Himalaya Publishing House Paper -IV: International Financial Management SECTION A Unit I: Financial Management in global context . Quoting Foreign Exchange Rates. Unit III: Activities in Foreign Exchange Markets . recent developments. Unit VII: Management of Short term International financing . Exchange Dealers. Swaps-characteristics & uses. Himalaya Publishing House 3. Causes of changes. Constraints to maximization of value of firm. Unit IX: Depository . Banks & Institution Management (A new Orientation). Gordon & K.t. Indian Financial System by Bharti V.Avadhani. GDRs. International Cash management.Concept of Foreign Investment – Direct & Portfolio. Problems associated with multinational capital budgeting. Petro . Unit X: Derivatives Market . Future trading strategies. Unit VIII: International Capital Budgeting . ECBs. Terminology. NAV and pricing of mutual fund units. Syndicated Credit. Country Risk management. India’s Foreign Exchange Market.Exchange Rate Regimes. Margins applicable. objectives of the firms and impact of risk. Unit IV: International Monetary System . Latest guidelines of SEBI w. 2007. Concept.Concept. Arbitrage. Commercial Borrowings. Economic & operational exposure.r.Concept. Short term Asset & liability management:-Positioning of funds. Trustees. State of mutual funds in India. Accounts & Inventory management in MNCs. Portfolio Management. Merchant bankers Unit VIII: Mutual funds and AMCs. Hedging. Markets in India. Demat. Forwards and futures – Concept. Alpine Convertibles.Introduction.Introduction. Derivatives trading in India. Translation & Transaction Exposure. Introduction to short term marketDomestic vs. Government guidelines for – borrowings. depository participants. Options– types. Suggested Readings 1. V.Spot Rate.Unit VII: Merchant Banking . functioning of depository systems. SEBI regulation. Remat. Financial Markets & Services E. Indian Economy & International Finance Unit II: Foreign Exchange Market Components . Vasant Desai. Currency & interest rate risk. Spot and Forward Rates. Basic inputs for project evaluation. 2006. direct & indirect rate. ECBs. Interest rate Arbitrage-covered & Uncovered. Pricing. Exchange Market. Risk Evaluation.Defining Forex markets & the exchange rates.A. Role of Finance Manager in Global context. international leasing. Pathak. Exchange Rate Mechanism. constitution & management of MFs – Sponsors. Forward Rate. origin and growth of mutual funds. Pricing.Natarajan 2007 Himalaya Publishing House 2. depository systems in India. Emergence and Functions of IMF. ADRs. Speculation. SECTION B Unit VI: Management of Long term International financing . Capital management. Europe Medium Term Notes. International money market. Oxford Univeristy Press.2007. 42 . basic types of charts. O’Brien.Seth. Jensen. Economy analysis. Dow Theory. David G. Market efficiency & segmentation.Prentice–Hall Paper-V: Security Analysis and Investment Management SECTION A Unit I: Investment Basics . Suggested Readings 1.Luenberger. implications and limitations. Selecting appropriate allocation. Strategies of great masters. Unit X: Multinational Tax Environment . International Finance. International Financial Management. Measuring market timing skills. company analysis. Ownership. risk management using the Derivative products. transfer pricing. Sharpe. Asset allocation strategies – Integrated. theoretical foundations of international taxation. double taxation relief. Equity financing. two security and portfolio.Background. Himalaya Publishing House Investment Science.Unit IX: Capital structure of MNCs .Apte.P.G. required rate of return. 4. process. Insured.Passive vs. Evaluation of Bond portfolio performance. strategic. Individual stock and bond analysis – information sources. risk free rate of return. Relative valuation models Earnings multiplier model. Implications of efficient capital markets. Efficient frontier.Introduction. preferred stock and bonds. advantages and challenges.Assumptions. 2. Sharan . performance attribution analysis. Prentice–Hall 5. growth.Concept. Tactical.Need. Galgotia Publishing Company. Expected rates. Fair value of shares. Active. goodwill. International Financial Management . Suggested Readings: 1.Important types of taxes that MNCs face. Tools and techniques for analysis.Avadhani. Arbitrage pricing theory – empirical test of APT. 2002 Security Analysis and Portfolio Management. Measures of return and risk – historical rates calculation. Shapiro . Unit II: Fundamental analysis . Tools and techniques of fundamental analysis. global vs. Unit IV: Markowitz portfolio theory . Stability of beta. capital structure & the dilemma of finance manager. SECTION B Unit VI: Technical Analysis . Investment Analysis and Portfolio Management by Prasanna Chandra. Second edition. Future and Options trading strategies. Optimal Financial structure-theory of optimal capital structure. EMH – forms. 3. Analysis of growth companies Unit III: Efficient capital markets . SML. Cost and benefit implications. Unit VII: Security Valuation . risk free asset. International Financial Management. tax treaties & tax heavens. tests and results. candle stick charts. Indian Tax environment: Incentives for earnings in Foreign exchange. Tata McGraw Hill Publishers 1/E.A. P/E ratio – uses. Measures available – Treyner.Using the derivatives in your portfolio. Unit VIII: Equity Portfolio Management . systematic and unsystematic risk. value vs. the market portfolio. Investor life cycle and investment goals. moving averages and MACD analysis. Multinational Financial Management. capital asset pricing Model. Cost of Capital & International Financial Environment. A. Tata Mcgraw–Hill 3. business cycle and industry analysis. Tax implications of activities of foreign enterprises-taxation of transactions & operations. CML.Definition. V. Unit X: Evaluation of Portfolio performance .Concept. Determining the extent of insurance. Oxford University Press.Valuation of common stock. Random walk Hypothesis. Investor utility Unit V: Capital Market theory . Unit IX: Derivatives . Investment options available and their comparison. sector analysis. local capital structure. Debt vs.K.Risk and return for one security. Thomas J. DCF valuation techniques. 2. Indian Markets and Efficiency. Portfolio management process. Definition of bank. life cycle needs including solutions. Statement of advances. Delhi 2.Nature of bank investment.Rustagi.4. Performance evaluation of the regulation in the insurance industry in India. Himalaya Publishing house.M.Bank Accounts. Types of fee based services offered. Law & Practice. Planning customers. Principles of Bank Management by Vasant Desai. Unit II: Management of deposits and Advances .Deposit mobilization. Different type of insurance products – whole life products.Different types of products available in the market. credit plans. Merchant banking services – issue management.Shrivastava. Galgotia Publication House. interest sensitive products. Records. Lending practices. Paper-VI: Principles & Practice of Banking and Insurance SECTION A Unit I: Principles of Banking .P. Unit VIII: Medi-Claim and health insurance products . Book debts. other specialty products. principles of sound bank lending. Unit IX: General Insurance Products . advances. preparation of cheques. Operations and other procedures involved in claim settlement. Banking Theory & Practice. individual and group policies. Forms of banking – unit banking. Documents of title off goods railway receipt. Dr. Comparison between different products offered vis-à-vis chargeable premium and coverage.Insurance Vs. Himalaya Publishing House 4. the salient features of KYC and AML Act. with profit and without profit policies. Suggested Readings 1.Different types of products available in the market. Unit X: Regulation in the Industry . Satellite and affiliate banking. P/L A/c. branch banking. Insurance & Fisk Management . Dr. bills. loan syndication etc. Security. balance sheet and statutory reports regarding cash revenue. assurance. Financial Management. Delhi 5. endowment. Reports. endorsements. SECTION B Unit VI: Insurance Basics .Fee based Vs.P. creation of money. Banking Theory. Present structure of commercial banking system in India.Gupta Himalaya Publishing House 43 . Himalaya Publishing house.K.Role of IRDA in regulating the industry.K. government securities.P. Dr.K. ALM and NPA Management Unit V: Fee based and fund based services provided by banks . Brief history. Gorden & Natrajan. tax benefits under insurance policies. bill of lading. Himalaya Publishing House 3. Managerial functions in banks.Traditional and Unit linked policies. Unit III: Investment management . Salient features. Unit VII: Life Insurance Products . Basics of Banking & Finance.Bhattacharya. Unit IV: Management of Finance . Tax treatment. Chain banking. preparation of reports. underwriting. Limits of credit. Fund based services. securities government and commercial. Operations and other procedures involved in claim settlement. types of advances. matching of customer needs and requirements to available products. Including proposal form and other relevant forms. R. Group banking. functions. Correspondent banking. Salient features. Working during 1947-1990 and thereafter. Investment – William Sharpe (PHI) 5. term assurance annuities. policy contract. Classification and nature of deposit accounts. Tax treatment. Evaluation of loan applications. other savings and investment options. Mechanism of operation of these services. Liquidity and profitability. Leadership styles and their implications. Components of attitudes. Prentice hall of India 3. Dominos effect.Ego states and their identification.Nature of change. formation of attitudes. sources of power. Human Resource Research Methods by Bhattacharya –Oxford. (a) Human resource approach (b) Contingency approach (c) System approach (d) productivity approach. nature of conflict. Effects of culture.B. Himalaya Publishing House. Job Classification / Grading method.. Organisational effectiveness. learning styles. Types of change.. Unit III: Motivation and Morale . Theories of leadership (a) Trait approach (b) behavioral approach (contingency approach. conflict resolution. Unit VII: Power & Conflict .Concepts. learning explicit and tacit knowledge. Organisational Behaviour . Wages. Johari Window. Morale and work performance. spiritual intelligence. 4. Writing Job Specifications and Descriptions – Judgmental and Statistical Methods.B. Purpose and Methods of Job Evaluation. Relationships. Nature/Use. 2. power tactics.B. Resistance to change.Hill Publishing co. types of conflict. Meaning and Definition. McGraw.K. Unit III: Wages – Variable Compensation and Supplementary Compensation – Perks. Job Identification Summary. Job Analysis. Models of O. Aswatthappa. changing attitude. Theories of personality. Unit V: Transactional Analysis . McGraw.B. Key elements in O..Determinants of personality. Organisational Behaviour -Fred Luthans. types of teams. Pay for Performance – Incentives. Types of Transactions. OD . Organisational Behaviour . Paper II: Performance Management & Compensation 44 .a. Packaged Point Plans. Creation of culture. Unit II: Learning . causes for change. SECTION B Unit VI: Group and Team Dynamics . Stress: Causes. Groups. SECTION A Unit I: Job Evaluation / Grade Structure . legal Status of Wages (basics).. ltd.B. Points System. Suggested Readings: 1.B. Force field theory of change. Innovation process. cases on culture & innovation. Wage Plans – Rowan /Halsey. Methods. levels of conflict. principles.Robbins. change process. learning curves. cases on power & conflict. stress management techniques. emotional intelligence. Foundations of O. benefits from teams.Nature and importance of motivation. Nature and objectives of Compensation. Importance.Power dynamics. ltd. Innovation in organization. Unit IX: Organizational Culture .Definition & Meaning. Unit X: Organizational Change & Development . types of groups. Model of Morale (esprit de corps) surveys. Managing the perception process. Organisational Behaviour -Koontz. b. OD Interventions. Approaches to O. theories of motivation (a) Maslow (b) Herzberg (c) Aldefer (d) McClelland (e) Vroom theory. Ranking Systems. 5.Importance of leadership. group development.Definition and Meaning.Pre-requisites for OD. Unit VIII: Leadership .Hill Publishing co. Theories of learning.GROUP C: HUMAN RESOURCE MANAGEMENT Paper I: Group & Organisational Effectiveness SECTION A Unit I: Introduction . Factor Comparison Method. Responsibilities and Duties. Cases on T A. effects. Implementation. Unit II: Compensation Planning . Scope. Conflict process. Types of personality. Perception & O.Nature of teams.Innovation. Wage Fixation. cases on motivation and its application. Unit IV: Personality and Perception . limitations of O. Wage differentials. Fringe Benefits. determinants of group behaviour Teams vs. Cost of Recruitment. Implementation 45 .Concept. Remuneration.Introduction. Investments in Organisational HR. Practical Application. Unit V: Competency Mapping / Workflow Mapping . Return on Investment in HR.Unit IV: HR Accounting . Designing a training programme. Developing creativity. Pink Slips. Practical Application. Competency Mapping. Career Counseling.What is training? Nature of training. 360 deg Feedback. Performance Planning and Potential Appraisal – Trait Based. Training of trainers (TOT). Group Appraisal. Facilities for training. Human Resource Management. Effectiveness Audit. On the Job Training & Off the Job Training. Group Discussion. SECTION B Unit VI: Skills of an Effective Trainer . Cross cultural training. Assessment Centers. Publication – McGraw –Hill 3. Training styles.Demand Analysis. Compensation by Milkovich & Neman. Retrenchment. Training Calendar. Sources of supply of manpower. Kolay 5. Management Games. Power of Body Language.Communication skills. BARS. by Snell / Bohlander Publication – Thomson 2. Unit IV: Training Design . Human Resource Management.Introduction. 8 th edition. Types of evaluation techniques. Objectives. Accounting Practices in HRM by M. Forced Distribution Method. Prospective pitfalls.Identification of training needs.Basket exercises. Unit IX: Management Development Programmes . Deputation. Succession Planning. by Gary Dessler Publication – Thomson 4. Behavior Based and Result Based. Projects – Evaluation of Training Modules presently being undertaken in various organizations. Evaluation of trainers and facilities for training. Career Plans. VRS. Objectives. Managing Human Resources by Monappa Publication – Macmillan SECTION A Unit I: Human Resource Demand & Supply . Pitfalls. Brain Storming. Input-output ratio in relation to effectiveness. International Perspective. Philosophy of training. Training Process. Scope & Objectives of training. Career Anchors. Unit VII: Career Management . Tools. Productivity. Status of existing manpower.SECTION B Unit VI: Performance Management System .Cost of training. Unit VIII: Audit of Training Programme . Unit VII: Evaluation of Training . Benefits of training. Appraisal Interview.Feedback from participants.III: Training & Development Practices 46 . Role Play. Areas of training. Training Methodology – Case Study.Employee’s and Employer’s Role.Perspectives for Designing Training.Constructing and developing models of PMS.National Perspective regarding current training and development practices. Teaching aids and techniques.Concept & Importance of MDP’s. Methods and Techniques of MDP’s. Environment for training. components and methods of training designs. Knowledge. Concept. MBO. Audio-visual aids. Unit VIII: HR Scorecard / Balanced Scorecard . Unit III: Training Need Analysis .Introduction. Unit X: Models and Cases . Requirement of manpower in relation to Technological advancement. SeparationsRetirement. Promotions and Transfers. HRD Audit.Goal Setting. Unit V: Training Methods and Techniques . Career Mapping. Alternation Ranking. Measurement of training effectiveness. Career Problems – Low ceiling Careers. Significance of training. Structure. Employee Manual / PPP Handbook. Unit IX: Ancillary Topics . Importance of training. Critical Incident Method. Models & Techniques of manpower demand forecasting. Methods of PA. Nature of Careers. Unit II: Training and Development . Suggested Readings Paper.Career Development Plan . Responsibilities for providing training. In.Approaches to Training. Steps in MDP’s. Unit X: Training in Indian & International Organisation . Death. Suggested Readings 1. Graphic Rating Scales. Noe. 5. importance. scope. Unit II: Industrial Democracy. causes. Subbha Rao – Publisher: Himalaya Publishing House. Various committee constitute by the Government of India (Ministry Of Labour). Industrial Dispute Act 1947. Bombay Industrial Relations Act.C. methods of providing social security. Scope.M. Labour welfare & welfare officer in Indian Industry.Nature & causes. K. Goals and challenges.Workmen’s compensation Act. 3. Unit IX: Social Security Legislations . types . 9 th revised edition – Publisher: Himalaya Publishing House Labour Laws --. remedial & prevention measures.Directorate – General of Employment & Training. Payment of Bonus Act 1965.1. Personnel Management and Human Resources – N. Paper-V: Human Resource Development Strategies and Systems SECTION A Unit I: Introduction . 47 .Minimum wages Act. 4. Dynamics of Industrial Relations by Mamoria & Mamoria – Publisher: Himalaya Publishing House. 4. Aswathappa.Definition and concept of industrial relation.Trade Union Act 1926. social obligations.Pearson Education Human Resource Management .Factories Act. ltd Human Resource Management . Unit X: Functions & Working Of Offices Attached To Labour Ministry . conditions essential of working of the scheme. Labour Bureau. 3. Approaches to Industrial relations. Unit III: Grievances & Disputes . Forms & levels of participation.Pearson Education Paper-IV: Industrial Relations & Labour Regulations SECTION A Unit I: Industrial Relation . 1948. Venkata Ratnam – Publisher: Oxford University Press.Taxman’s Essentials of Human Resource Management & Industrial Relations by P. Aims of social security measures. origin and growth of the idea of social security Unit V: Labour Legislations & ILO . Welfare Commissioners. Gary Dessler. R. 5. limitations. working & impact of ILO on Labour Legislations in India. Industrial Relations by C. Consequences of Industrial disputes on Industry & Society. 2.(A) COLLECTIVE BARGAINING. New challenges & expectations. character growth & development of labour legislation In India.Hill Publishing co. Industrial Jurisprudence & Labour Legislation by A. 2. Significance of Peace & Harmony to Industrial Productivity & progress Unit IV: Labour Welfare & Social Security Concept . perceptive. Legislation & the constitution of India. Jain & Saakshi (Allied Publisher) Effective Human Resource Training and Development Strategy – Dr.Wayne Mondy. benefits to workers-social assistance and social insurance. PULP Act 1971.prerequisites of effective collective Bargaining & Collective Bargaining in India. Ninth Edition. B.Nature. Payment Of wages Act 1936. settlement machinery. Constitution. Publication. Industrial Employment standing order Act 1946. Approaches to HRD. Suggested Readings 1. Unit VIII: Industrial Relations Legislations . Publication. Provident Fund Act 1952 and Payment of Gratuity Act 1972. Training of welfare officers. Robert M. Rathan Reddy Publication – Himalaya Publication House Human Resource and Personnel Management – Text and cases.Field of HRD: A multi dimensional and new concept. Industrial Disputes. role perception and role performance. Publication . his role. (B) WORKERS PARTICIPATION: Concept & meaning. Aims & objective.McGraw. ILO convention & recommendations SECTION B Unit VI: Normative Labour Legislations . aspects & ideologies of Industrial relations. Employees state Insurance Act 1948.Meaning & scope. Tenth Edition. basic facts. Unit VII: Wage Legislation . Sarma. Bombay shop & Establishment Act 1948. Objectives and determinants. definition. S. Staffing: International recruitment.Concept. significance and techniques. advantages. SECTION B Unit VI: HR System Design . Personnel and Human Resource Management: Text and Cases. H. Marxist theory. significance. Publisher: Oxford University Press. problem. H. Uncertainty avoidance (UAI). Social environment and HR practices. Process and application in HRIS.HR accounting and Audit: Need. Human Resource Planning for diversification. 5. convergence theory. mergers. limitations and Uses.HRD Organizations.Characteristics of global companies. the Brewster and Bournois Model. 3. Research process: Importance and difficulties in HR research. Subculture.Cultural awareness: essentials.Concept. Knowledge Management and the Role of HR by Chris Harman. Publisher: FT Prentice Hall HR Interventions in the Global Competitive Regime: Strategies for Leadership by Charles Xavier.T. Reengineering. by Tanuja Agrawal.Concept. Adhikary and Ramana Murty. competitive advantage and relationship management. HR information system: Concept. Machinery and Sub systems of HR system Design. propagation of culture through HRD.R. succession planning. Human Capital Management and Personnel Management. Case study. Unit IX: HRD In Different Sectors: . 4. Unit III: Comparative Employment Policy . steps in HRIS. Computerized skill inventories. expansion.Objectives. Human Resource and Personnel Management. strategy planning for global organizations. Unit VII: HRD in India . By P.Unit II: Issues in HRD . Unit VIII: Skill Enhancement Techniques . Unit VII: Developing Global Managers . Study of HRIS models. Designing of HRIS. Quality Circles. 2.T. limitations.E.Recent Scenario and Changes.Global literate leader: concept. Publisher: Himalaya Publishing House. selection. Unit IV: Social Environment and Staffing .HRD culture and practices. Unit V: HR Information System (HRIS) . the cultural approach power Distance (PDI). Rural development through HRD. managerial stimulation’s. HRM approaches in global companies. training and hiring policies.HR System Design: Principles and Practices. cultural skills for co-operative advantages. Unit V: Cultural Literacy and HR Information System in Global Business . Human Resource Management. Individuality (INV). Suggested Readings 1. cultural and reality shock. Research And Audit . by K Aswathapha. Unit II: International HRM Models . Publisher: Mc-Graw Hill. Career development.D. Government Agencies and their role in HRD. Strategies for adapting changes in external environment. communication and interpersonal Relations. objectives an scope of international HRM. case study. Unit X: H. acquisitions and takeovers. Knowledge Management. Restructuring. exit strategy.Total Quality Management (TQM). Training.S.R.R. SECTION B Unit VI: Business Management of Global Companies . Emerging Sectors: I. Unit III: Comparative Study of Various HR Disciplines: Comparative study of Human Resource Development. essential qualities. case studies. HRD Barriers in India. subsystem.Strategy for HRD: Diversify in work force. Strategic Human Resource Management.R. HR Valuation. Publisher: Excel Books Paper-VI: Global HRM Scenario & Practices SECTION A Unit I: Introduction . Staff retaining and motivating techniques.R. Accounting. Poole’s adaptation of Harvard Model. case study. Culture and Strategies .Introduction. 48 . Subba Rao. significance. H. Difference between domestic and global companies.S. Unit IV: H. Case studies. Masculinity (MASC). Concept. HRD intervention. C. and I. case study. C. Suggested Readings: 1. importance. Methods and practices of International Compensation. 2. Publisher: Oxford University Press. Publisher: Excel Books 5.Background of Europe.Principles of International Compensation. Human Resource Champions by Dave Ulrich. lifetime employment. (Routledge Global Human Resource Management Series International Human Resource Management by Monir Tayeb. Strategic Human Resource Management by RANDALL S. International Human Resource Management by Randall Schuler & Dennis Briscoe. 49 .C. the social charter. the commission. the institutions of the European Community (E. Publisher: Harvard Business School Press. Behavioral and humanistic psychology. 4. case study. Unit IX: The American Approach To HRM . transforming unionized industrial relations.): the council of ministers. limitations. organic theories of management. the seniority wage system. SCHULER and SUSAN E JACKSON Publisher:Blackwell Publishing.Scientific Management. 3. characteristics. the parliament. Unit X: International Compensation . the court of justice. Corporate HRD by Biswajeet Pattanayak. case study. relevance of Japanese Management in Indian Context.Unit VIII: HRM in Europe And Japan . legislation procedure. E. Japans Employee management: Introduction. case study. the practice of HRM in American organizations. encouragement of union avoidance. International Compensation and employee satisfaction. case study. Design Consideration. FMS Versus DBMS. De-normalization. Unit V: Relational Model . PL/SQL Programming.4NF(Fourth Normal Form).History & standardization of SQL. Declaration. Object Oriented Analysis: Peter Coad and Yourdon Edward.Working of Search Engines: Yahoo. referring. Database Control. subprograms and packages.Introduction to Object Technology. Unit IX: Object Technology .DELETE. Developing of ER Diagrams of various systems (e. Implementation: David Kroenke. System Login & Logout of ORACLE. Benjamin – Cummins. New Jersey Yourdon Press Database Management: Fred McFadden and Jeffery Hoofer. Database Integrity. Dynamic SQL. Object Technology & RDBMS. Normalization. Organizations. Boston Boyd and Fraser.Worldwide Computer and Internet Use. Database Processing. DML COMMANDS (INSERT. data types. Entity & Referential Integrity.BCNF(Boyce-Codd Normal Form) (First Normal Form). Relational Algebra. Unit IV: Database Security . member functions & procedures. 5. Embedded SQL. Redwood City. Functional Dependency. nested tables. Unit II: Database Design . member functions and procedures. Increasing demand of skilled workers. varying arrays. 3rd Ed. Guide to SQL: Philips Pratt. Chatting: RLC Concept. Variables. Practical Applications.Database Triggers-syntax. Types of Relationship. types. Object Oriented Database Management System (OODBMS). Cryptography. IT Transforming our Values. Digital Signature. Reserve words. Internet & DBMS. Relational Database Characteristics. Lives and Work. ALTER). Video Conferencing. Design. User defined . MODIFY. Digital Libraries. Control & Loop Statements. Built in packages-DBMS Standards. statements. Wireless Communication. Working of Rediffmail. Keys. knowledge representation. parts. Unit VII: Oracle . Predefined exception. Inheritance. DCL commands.g. Over view of DBMS. UPDATE. 1NF(First Normal Form). DDL commands(CREATE. Decomposition. User & Database Privileges. Abstraction.Introduction to Oracle as RDBMS. Elements of SQL languages. Educational Institutions and any live entity examples). Dogpile and Met Crawler. Systems and Developers Manual for a RDBMS such as ORACLE 3. Oracle as Multi-user. Unit VIII: Database Triggers & Built-in Packages . Eaglewood Cliff.Threats & Risk. Views. India’s Future in response to this changes. Multimedia Database. Paper-II: Internet Technologies & Trends 50 . Fundamentals. DROP. Maturity of IT Related Industries. maintaining row count. Unit X: Advanced Topics in DBMS . Joins. declaration. insertions. Unit III: Entity / Relationship (ER) Modeling .5NF(Fifth Normal Form). 1991 SECTION-A Unit I: Internet . Database Objects. initialization. deletions.. 1990 4. DBMS Architecture. 2nd Ed. McMillan 2. Nanotechnology. PL/SQL table & records.Deductive Databases: features. SELECT). Unit II: IT Trends . Introduction to PL/SQL.Aspects of ER modeling.Relational Database Primer. Google. Relational Calculus. DBMS-OUTPUT: Collection.3NF(Third Normal Form). Benefits of SQL. FMS(File Management System). SECTION-B Unit VI: Brief Introduction to SQL . Hotmail and Yahoomail. Encapsulation. 2NF(Second Normal Form).DBMS (Database Management System).GROUP D: INFORMATION SYSTEM MANAGEMENT Paper -I: Database Management Systems SECTION-A Unit I: Introduction to Database Management System . Mailing: Authorization. DBMS Model. Suggested Readings: 1.. Overview of Logic. Mobile Databases. body restriction. Chief Knowledge Officer. Interdependence of Security and the Extended Enterprise. Digital Marketing Strategy. Approaches. Google. Yahoo and Google. and John Pound E-Commerce: Business.Categories (Library / Bookshop. Cellular. Digital Productivity. BPO: BPO Concept. Gordon Donaldson. EasyMF. Heterogeneous Networks. Unit II: Networking Technology and Systems (NeTS) . IP Telephony (IPT): IPT Components. Spice. Idea.Banking. BPO Security. Use in Strategic Decision Making. VoIP. Strategies: Yahoo. Data Mining Techniques: For Marketing. Tree).Concept. Sequence. Case studies of important portals: Jobs: Timesjobs. VoIP Protocols. Showcase. Terminology. E-Tailing /Retail: TCS. Medical / Legal Transcription. M-Commerce. Suggested Readings: 1. Architecture. Technology. 5. Multilingual Call Centers. Financial Service and Insurance (BFSI): TCS. IT Products and Services. Inter-cluster Call. Credit Card Processing. Offshoring. Product & Services. Unit IX: Evolution of e-Commerce . Scope and Challenges for e-Governance applications. Salmon. e-Business for SME. eBay.India as Ideal Destination.Next Generation Multi-service Networks. Books: Amazon. Maintenance Issues. Naukari. Back-Office Accounting. BSNL. Monster. Events). Related Business Strategies. 3. HIPAA Compliance in India.Concept. SECTION-B Unit VI: E-Learning . Software Evaluation. Paper -III: Innovations in IT 51 . Voice/Non-Voice ITeS (BPO Services). Unit VII: e-Governance . Success Parameters. Ad-Hoc & Sensor Networks. Soft Phones. Organic Growth. Comparison of e-Commerce Solutions: B2B and B2C. Success stories from India (ap-it.com. Outsourcing Engineering Services. Insurance Claims. WiMax. Radiology and Intellectual Property to India. Large-Scale IPT and Voice-Mail Network: Voice Network Architecture. Unit III: Communication Technologies-I . 3G/4G. Unit V: Knowledge Management . MySpace. Call Centers in India. Wireless Networks: WiFi. E-Learning in Education. Supporting Technologies. BPO in India . Telco Signaling Protocols. Overview: Network Planning and Designing. Unit VIII: e-Business . Society (3rd Edition) by Kenneth Laudon and Carol Traver Knowledge Management by Carl Frappaolo SECTION A Unit I: IT Enabled Services ((ITeS): Outsourcing . Financial Information: MoneyControl. Virtual Classrooms. Storage Methods. Jay William Lorsch. Developing Strategy. Need. and Customer Relationship Management by Michael J. Berry 2. Government and Telecom. 4. Trends. Auction: eBay. History. Allen Harvard Business Review on Corporate Governance (Harvard Business Review Paperback Series) by Walter J. A.Architecture. Software. Unit X: Role of IT in different verticals . Voice Gateways. huge value addition by citizen centric e-Governance applications. Market Size. Outsourcing Writing to India. Every Time (Michael Allen's E-Library) by Michael W. Working. Success Factors. Homeshoring. Sales. Graph.Concept. Types (Text. Nearshoring. Michael Allen's E-Learning Library: Creating Successful E-Learning : A Rapid System For Getting It Right First Time. Applications. BPO in India. Web Data Analysis.com). India Outsourcing History. Unit IV: Data Warehousing . Concept. Trends in eLearning. Wireless IP Phones.Unit III: Data Mining . Future INternet Design (FIND). Reliance Infocomm.Next Generation Mobile Networks. Challenges. Functions. Relation to SNA (Social Network Analysis). Hutch.Historical Development. History. Matrimony: Shadi.Legal Issues. Infosys and Wipro. Techniques.Need. Emerging Perspectives. Telecom: TechMahindra and Telecom Operators: Airtel. Media: Indiatimes. Unit IV: Communication Technologies-II - Mobility Management and Mobile Computing, Technology Convergence: GSM/CDMA/TDMA, Quality of Service Issues, Network Security and Privacy, Grid Computing and Clustering, Mobile TV, MMIT. Unit V: Web Applications and Services-I - Internet Services and Applications, Web Services, Internet Computing, E-Learning , Middleware , Web Information Systems. SECTION B Unit VI: Web Applications and Services-II - Web Based Software, Semantic Web, AgentOriented Computing, E-Business, E-Commerce & E-Government, Ontology Engineering, Portal Technologies. Unit VII: Computing and Information Systems - Advanced Computer Architectures, Virtual Reality, Databases & Data Mining, Agile Information Systems, AI & DSS, High Performance & Cluster Computing, Real-Time and Embedded Systems, Information Systems Integration , Geographical Information Systems, Business Process Modeling. Unit VIII: Pervasive and Ubiquitous Computing-I - Smart Appliances & Wearable Computers, Inter-Vehicular Communication, Personal Computing, Pervasive Wireless Networking, Opportunistic Systems, Ubiquitous Health Care. Unit IX: Pervasive and Ubiquitous Computing-II - Ubiquitous Computing, LocationBased Services, Educational Gaming & Instructional Technologies, Context-Aware Environments and Devices, Personal Broadcasting, Autonomic Systems. Unit X: IT Trends - Biometrics, Fuzzy Logic & Neural Networks, Organic Growth, Audio/Visuals: mp3, mpeg and IPOD, General Outline of IT Act’2000, Case Studies: Mobile Industry Market Players: Nokia, Motorola, Sony-Ericson, Samsung and LG. GIS: Google Earth, E-Learning: Zee TV, E-Governance: Andhra Pradesh, Gadgets: Apple Store, Networking: Cisco. Suggested Readings: 1. 2. 3. 4. 5. Offshore Ready: Strategies to Plan & Profit from Offshore IT-enabled Services by Stuart Morstead Networking Infrastructure for Pervasive Computing: Enabling Technologies and Systems by Debashis Saha, Amitava Mukherjee, and Somprakash Bandyopadhyay Introduction to Mobile Communications: Technology, Services, Markets (Informa Telecoms & Media) by Tony Wakefield, Dave McNally, David Bowler, and Alan Mayne iPod & iTunes: The Missing Manual, Fourth Edition by Jude Biersdorfer Developing Web Services for Web Applications: A Guided Tour for Rational Application Developer and WebSphere Application Server (IBM Illustrated Guide Series) by Colette Burrus and Stephanie Parkin Paper-IV: Strategic Management of IT SECTION-A Unit I: The Evolving Role of Information Systems and Technology in Organisations - Information Systems (IS) and Information Technology (IT), Early Views and Models of IS/IT in Organizations, Early Views and Models: up to 1980, The DP and MIS Eras: The Lessons Learned, the Three-era Model; The Strategic Information Systems Era, Strategic Uses of IS/IT - Classification, factors for success and management implications, Success Factors in Strategic Information Systems, An Organizational IS Capability. Unit II: An Overview of Business Strategy Concepts and the IS/IT - Strategy Implications, The Evolving Nature of Strategy and Strategic Planning in Organizations, The Strategic Framework, Strategy Implementation Strategy Tools and Techniques, A Resourcebased View of Strategy. Unit III: Developing an IS/IT Strategy - Establishing Effective Processes, The Evolution of the IS/IT Strategy Process: from Technology Focus to Strategic Focus, Approaches to IS/IT Strategy Development, Problems and Barriers, The Challenges of Planning Strategically for IS/IT Today, Establishing an IS/IT Strategy, Process, Scope, Objectives and Expectations, Deliverables from the IS/IT Strategy Process. Unit IV: IS/IT Strategic Analysis - Assessing and Understanding the Current Situation, Business Re-engineering and IS Strategy, Understanding the Current Situation 182, Interpreting the Business Strategy, Examining the Current IS/IT Environment, Techniques for 52 Interpretation and Analysis, Information Requirements to Meet the Current Business Objectives: the Use of Critical Success Factors and Balanced Scorecards, Business Process Analysis, Organisational Modelling, Evaluating the Gap between Current and Required IS/IT Environments. Unit V: Determining the Business Information Systems Strategy - Strategic Planning Techniques and Their Relationships, Framework in which the Tools and Techniques Can Be Used Effectively, Identifying How IS/IT Could Impact the Strategy, Establishing the Relative Priorities for IS/IT Investments, Large Organisations, Multiple SBU’s and their Consolidation. SECTION-B Unit VI: Strategies for Information Management - Towards Knowledge Management, Information as an Asset: The Senior Management Agenda, An Information Culture, Implementing Business-wide Information Management, the Practice of Managing the Information Asset, Policies and Implementation Issues Managing Knowledge Resources. Unit VII: Managing the Supply of IT Services, Applications and Infrastructure Introduction, IT Service Strategies, Types of IS/IT Service, Strategies for Managing the IT Infrastructure, Technology Strategies in a Multi-business Unit Organization, Outsourcing Strategies , Guidelines for outsourcing decisions, Applications Service Providers. Unit VIII: Role of IT in Business Transformations - Cases in Banking, Financial Services, Travel and Tourism, Hospitals, Service Industry. Unit IX: IT Enabled Business Models - Retail, Media, Advertising, Do It Yourself, Made to Order, Hybrid, Third Party Delivery Outsourcing. Unit X: Value Chain Analysis. Suggested Readings: 1. IT Governance: How Top Managers Manage IT Decision Rights For Superior Results By Peter Weill, Jeanne W. Ross, Harvard Business School Press, 2004 2. Corporate Information Strategy And Management By Lynda M. Applegate, Robert D. Austin, F.Warren Mcfarlan, Mcgraw-Hill Inc., 2006 3. 4. 5. Pearlson E. Pearlson, Carol. S. Saunders, John Wiley & Sons, 2006 Information Technology For Management By Efraim Turban, Dorothy Leidner, Ephraim Mclean, James Wetherbe, John Wiley & Sons, 2006 Managing The Information Technology Resource: Leadership In The Information Age By Jerry N. Luftman, Christine V. Bullen, Donald Liao, Elby Nash, Carl Neumann, Prentice Hall, 2004 Paper-V: Software Engineering SECTION-A Unit I: System Concepts - System Characteristics, Software Development Life Cycle (SDLC), Role of System Analyst, Characteristic of System Analyst, Introduction to Software development models. Unit II: Software Requirements - Software Requirements Fundamentals, Requirements gathering, Requirements analysis, use of tools like DFD, Data Dictionary, Decision Trees, Structured English, Decision Tables Introduction to Feasibility Study and Cost/Benefit Analysis, Preparing Software Requirements Specification. Unit III: Software Design - Software Design Fundamentals- understanding of the role and scope of software design, general software design concepts, the context of software design, the software design process; Key Issues in Software Design - concurrency, control and handling of events, distribution of components, error and exception handling and fault tolerance, interaction and presentation, Audit Control, Acceptance criteria, software design quality. Unit IV: Software Construction - Software construction fundamentals- minimizing complexity, anticipating change, and constructing for verification, coding standards. Unit V: Software Testing - Software testing fundamentals-Testing-related terminology like Errors, Bugs, Defect, Debugging, Verification & Validation, Black-box & White-box testing etc, Objectives of the testing, Test techniques, Testing types, Defect Analysis and Defect reports, Overview of Testing Tool ‘Winruner’. SECTION-B 53 Unit VI: Software Maintenance - Software maintenance fundamentals- definitions and terminology, the nature of maintenance, the need for maintenance, Maintenance processes and maintenance activities. Unit VII: Software Configuration Management (SCM) - Software configuration identification – identification of items to be controlled, establishing identification schemes for the items and their versions, and establishing the tools and techniques to be used, Management of changes during the software life cycle- requesting, evaluating, and approving software changes, implementing software changes. Unit VIII: Software Quality - Software quality fundamentals- software engineering culture and ethics, the value and costs of quality, models and quality characteristics, and quality improvement, Software quality management processes- Software quality control, software quality assurance, Verification & Validation, reviews and audits, Introduction to CMM levels. Unit IX: Software Project Management - Managing People, Problems & Process, Basic concepts of Measures, Metrics and Indicators, Project Scheduling & Tracking, Introduction to MS-Project. Unit X: New Trends - Basic concepts of Software reusability, Software Reengineering, Reverse Engineering & Forward Engineering, CASE tools. Suggested Readings: 1. Software Engineering - A Practitioner’s Approach by Roget Pressman 2. System Analysis and Design by Elias Awad 3. 4. 5. Software Engineering (7th Edition) (International Computer Science Series) by Ian Sommerville The Engineering of Software: A Technical Guide for the Individual by Dick Hamlet and Joe Maybee Schaum's Outline of Software Engineering by David Gustafson Paper -VI: Enterprise Resource Planning SECTION-A Unit I: Introduction to ERP - Concepts: Enterprise System, Resource Planning, Enterprise Potential, Total Enterprise Solution, ERP-II. History & Evolution of ERP, Benefits of ERP, Critical Success Factors for ERP. Unit II: ERP Life Cycle - ERP Project, Stages of Project Life Cycle, System Requirements for ERP Implementation, Pre-Implementation, Implementation And Post-Implementation, ERP Product Life Cycle, Risks in ERP / SAP Implementation. Unit III: ERP Architecture - Client Server, Distributed, Web Enabled. Unit IV: Product Selection - ERP Market, Market share of various Companies: Oracle EBusiness Suite, SAP R/3, PeopleSoft, BaaN, JD Edwards One World and IFS, Vendor Comparison, Market Analysis, ERP Packages for SME. Unit V: Estimation Procedures - System Evaluation, RFI, FRS, RFP, Evaluation Components, Build / Buy Decisions. SECTION-B Unit VI: ERP and BPR - Reengineering concept, BPR Steps, ERP / BPR Relationship. Unit VII: Project Management - Scope, Skill-sets, Teams, Leaders, Consultants, Vendors etc, Change Management in ERP, Need / Value / Strategy / Layers / Standards of System Integration. Unit VIII: ERP Modules - Finance (FICO), Sales and Distribution (S&D), HRM, CRM and ABAP. Unit IX: ERP Market - Reasons for high demand of ERP, Emerging Standards, Managing Change in ERP; Role of ERP in Industries like: Automotive, Process, Capital Goods, Project Engineering and Pharmaceuticals, Best Business Practices. Unit X: ERP Cases - TISCO, Mahindra & Mahindra, HLL, L & T, Escorts, Electrolux, BPCL. Suggested Readings: 1. Textbook of Enterprise Resource Planning: Jaiswal / Vanapalli, McMillan 2. 3. Concepts in Enterprise Resource Planning by Joseph Brady, Ellen Monk, and Bret Wagner From Underdogs to Tigers: The Rise and Growth of the Software Industry in Brazil, China, India, Ireland, and Israel by Ashish Arora and Alfonso Gambardella 54 4. 5. Countdown 2000,: Leon Alexix, TATA McGraw Hill Reengineering The Corporation: Michael Hammer and James Chambay, 1997 55 Abelln. M. Hindustan. Unit III: Health statistics and health indicator. London. 2. Unit II: Health care and Social development. Drugs. Meera. 5. Mortality. 5. Manohar. Unit IV: Data sources. Unit IV: Factors in Social Policy: Situational. Cambridge University Press. 1986. 4. WHO. New York. Z J and Carstalrs. Lee. SECTION-B Unit VI: Organizational aspects of community health. Resources. Health Information System. HM. 1983. Unit V: Health Policy formulation: Factors. 1~84. 2nd. Output and Performance. Morbidity. Copenhagen. Planning and management. Psychological aspects of community health Special aspects of community health. collection. 1987. Cambridge. Delhi. Unit III: Public and Social policy: Approaches to analysis. SECTION. Kenneth and Mills. Mareel Dekker. A B. 56 .ed. Structural. Social policy. Oxford University Press. UNI Books 3. Djunkanovic. Unit VII: Clinical care Unit VIII: Physical aspects of community health. Determinants and other sectoral issues. Unit V: Primary health care and community participation. Chatterice. WHO. etc "Demo graphic Techniques". 1988. Use of Computers. Unit X: Population policy. Pergamon. Alcoholism etc Unit IX: Preventive and promotive health care. Structure and Organisations. 4. Alderson. Idealogical and Environmental. T Brzenskl. Unit XI: Health and Social Policy: International Perspective. "Comparative National Policies on Health Care”. Oxford. M I. Anne. V D. Suggested Readings 1. "Policy making and Planning in Health Sector".B Unit VI: National health policy: Review of different committees. Hill. Health policy the Disadvantaged. Leichter. Jolly. E P. Role of national and International agencies. Pollard. Unit II: Models and factors associated with health and diseases. K G. ed "Alternative Approaches to Meeting Basic Health Needs in Developing Countries". 1975. A H. 3. Roemer. 1987. "Measurement in Health Promotion and Protection". analysis and uses. New Delhi. 1979. 2. 1981. Epidemiology & Population Management SECTION-A Unit I: Meaning and scope of epidemiology. V and Mach. "Implementing Health Policy". MacMillan. 1977. Role of Private and Voluntary groups. "Family Planning in India 1969-84: A District Level Study". "A short textbooks of Medical Statistics". Oxford. Paper -II: Healthcare and Social Policy SECTION-A Unit I: Social Welfare. "A comparative approach to Policy Analysis: Health Care Policies in Four Nations"."An Introduction to Epldemeology".GROUP E: HEALTHCARE MANAGEMENT Paper -I: Community Health. Unit X: Case studies on any of the above topic. Unit VII: Distribution of health services in India: Disparities. Unit VIII: Health policy: Input. Geneva. Suggested Readings 1. Hornby. New Delhi. H P. Unit VIII: Management of Costs. Ted Safety & Health Management Planning. Water Treatment and Distribution. "National Conference on Evaluation of Primary Health Care Programmes”. 1993 57 . Rewards and Punishments. Evaluation methodologies for monitoring the performance and needs in health services. Academic Press. "Guidelines for Health Manpower Planning". Unit III: Dimensions of Health Care Management. Prentice Hall of India. Unit IV: Management of Quality. Hodgetts. 1992 5. Wortman P M. R M and Cascio. Planning methodologies. '1980. Zweife. Goals and functions. Sage. 1983. Unit VIII: Planning and management. Trends and Practices. Paper -IV: Environmental Health Management and Safety Planning SECTION.A Unit I: Concept of Health Care Planning. Unit V: Health Systems research: Uses and applications. Peter I and Friedrich Breyer Health Economics.B Unit VI: Health care decision making for mega problems: Approaches. Unit VII: Legal and Social Aspects of Waste Management. Kurt. 1981. U. Rodent Control. Oxford University Press. Collective Employee Participation. Cost Containment. Ferry. Unit IV: Quantitative foundations of health services management. New York. Butterworths. Liquid Waste Handling.SECTION. Van Nostrand Reinhold. ICMR. Health Expenditures.B Unit VI: Hazardous Waste Management. Insect. Hospitals as a Health Care Delivery System.A Unit I: Systems analysis and systems dynamics in health care.S. Unit II: Health systems: Characteristics. ed. P. Geneva 4. R. SECTION. Darr & Jonathan S R. Safety Management.A. Laundries. Unit IX: Management of Conflicts. Suggested Readings 1. New York 3. Operational planning and management Issues in health care. Goyal. Microbiological considerations. 4.C Handbook of Hospital Personnel Management. General Sanitation. Unit II: Management of Health Care Systems. 3. Unit III: Strategic management in health care. 2. 1997. "Modern Health Care Administration". Health Manpower policy. Journal of Hazardous Waste Management. Planning and Organising for Safety and Waste management. D M. New York. London 2. Unit X: Case studies on any of the above topic. Solid Waste Handling & Disposal. 1990. ad "Methods for Evaluating Health Services". New Deihl. Unit VII: Contemporary trends in health care. Ferrer. 1981. Bargaining. Suggested Readings 1. Paper -III: Health Systems Management 5. WHO. SECTION. Collection & Disposal. Hospital Organization and Management Text and Brading. Fire Safety. "The Health Services Administration Research and Management". Patients and Personnel Safety. Emergency and Disaster Planning. etc. Unit V: Concepts of Environmental Health Care. London. 1972. Unit XI: Organising for better Health Care Management. Health care Budgeting. Unit IX: Project Management in Health care. CBS Publishers & Distributors. CSSD. Harvard School of Public Health Centre for Health Communication.A Unit I: Concept of Health. Mountain view LA: May field publishing Company. 2. Unit IX: HIS as a Control System. SECTION. health ethics. balance. London. Health Information In India. Text book of Preventive & Social Medicine. 5. deliver & evaluate health information & disease prevention campaigns. . Resource Utilization & Control in Hospitals.B Unit VI: Hospital Information System. mass media health images. print ads. Understanding Decision making Process. Health Care and Hospitals. smell. alternative medicine.g. Prentice Hall Inc.New York: Henry Holt & Company 1996. Concepts of Computers and Communication Technology. Paper -VI: Health Communication: Development and Dissemination 58 . 3. 4. New Delhi. Awad. New Jersey School of Public Health. Athena. Unit II: Government. Functionality of Computerized Hospital Information Systems. Prentice Hall of India. Unit VII: Implementation Strategies. 1992 4. Networks and Communication. Medicine & Culture . 1997. Systems Analysis and Design of Hospital Information Systems. Unit III: Hospital Functions. 1988. Unit IV: Decision making in Hospitals. Unit VIII: Merits and Demerits of CHIS.. Suggested Readings 1. Types of Information Systems. Need for Systems approach to Hospital. Hospital as a Subsystem of Health Care System. Central Bureau of Health Intelligence. voice. speech or language and materials that make complex disease issues more understandable to public e. etc. Information System Concepts. Role of Mass Media in Parenting Education. Hospital Information Systems . Govt. Network Topologies.A An overview of many substantive areas of study within health communication like interpersonal communication. Information Technology in Hospitals. SECTION. video. smoking cessation. inter-cultural communication. Unit V: Database Concepts. Use of least three artifacts (such as pamphlets. materials to accompany genetic counseling in areas of inherited disorders. Lynn. Need for Managerial Functional Specialists. Raymond R Business Data Communications. Health Communication. 1998. Lele. New Delhi.Systems Analysis & Design.SECTION.B Plan. Of India. New Deihl. Types of Networks. taste. 2000. Suggested Readings 1. 1997. Indian Health Care System. Ltd. 2. Ministry of Health & Family Welfare. Velde. communication campaigns. Panko. Development Approaches. Trends in HIS. 2000. 3. 1990 Paper -V: Health and Hospital Information Systems SECTION. Changing Role of Hospital Administration.. Design Considerations. Components of a Hospital System. Elias M.) analyses the rhetoric of a successful or an unsuccessful health communication campaign such as AIDS awareness. advocate for health policy initiatives & manages health care delivery systems or produce the written material for a healthy campaign or develop a television programme/Health literacy & strategies dissemination in areas of public health emerging from research in hearing. Tata McGraw Hill Publishing Co. Drawbacks of Hospital Communication System. Communicating about Health: Current issues & Perspective. Hospital Organization. R D Computers in Medicine.Health Care Interface. Classification of Hospitals. 5. Rudi Van de Springer Verlag. Unit X: Issues and Challenges of Hospital Management.The Next Generation. Payers. Du Pre. Anmol. Sutton. Constraints on International Marketing-Fiscal and Non-fiscal Barriers. Commodity Agreements and GSP.. 4. V K. Suggested Readings 1. New Delhi. Marketing and Business. Boston. Multinational Financial Management. Exchange Risk and Corporate International Finance. Alternative Definitions of Foreign Exchange Risk. Arthur I. 1988 Shapiro. SECTION. Financial and Socio-Political Factors. Interest Rates and Currency Swaps. Cross Rates. Shapiro. Managing International Investment and Finance. Globalisation and the Growth of Derivatives. SECTION. Quoting Forward Rates.2001 2. 2nd ed. Forward Rates.B 59 . Parameters and Constraints on Exposure Management. Euro-banking and Euro-currency Centers. Prentice Hall of India.H. Bhalla. International Financial Management. A.Z. 3. Non-tariff Barriers. International Banking and Country Risk. Prentice Hall Inc. 1978 2. New Issue Procedures in the Eurobond Markets. California.A Types of Foreign Exchange Markets and Transactions. FEMA.GROUP F: INTERNATIONAL BUSINESS MANAGEMENT Paper –I: International Financial Markets SECTION. Englewood Cliffs. New Delhi. Multinational Finance. Currency Futures. V K. Adrian. Quoting Foreign Exchange Rates. Spread. Eurobond. 1996 Eiteman. International Financial Management.. Syndicated Eurocredits. 1979 5. The European Monetary System and Other Regional Artificial Currency Areas. Theory and practice of Forecasting Exchange Rates-Economic Fundamentals. New York Institute of Finance. Organisation of the Foreign Exchange Markets.B Forecasting and the Image of the Future.Introduction. SECTION. Concept and Setting. Economic Communities. Currency Options. Eurocurrency Market. Bhalla. Allyn and Bacon. 1997 Buckely. Bhalla. V. International Bond Markets.A International Marketing –Definition. NJ. 2001 3. Deposit Dealing and the Term Structure of Euro-currency Rates. Alternative Strategies for Exposure Management. Corporate Exposure Management. Alan C.B Exposure Information System.W. R. International Portfolio Diversification. New Instruments in International Capital Markets. Anmol.K. Addison-Wesley. 1987. 1995.World Bank. New Delhi. Exposure Management Techniques. International Financial Management. Free Trade Zones. David K and Stonehill. Euro-currency Futures and Options. Pricing Option. Economic Environment of International Marketing. Common Markets. Macmillan. Distinctions between International Trade. 3rd ed. London. The Crash of 1994-96 and Beyond. Luca Cornelius Trading the Global Currency Markets. International Transfer Pricing. 1995. IMF..Bilateral Trade Agreements. Features of International Bonds. New Delhi. Tax Treatment of Foreign Exchange Gains and Losses. Aliber. Multinational Business Finance.Central Banks and the Balance of Payments. UNCTAD. Anmol. Paper –II: Foreign Exchange Management SECTION. GATT. Technical Analysis. Trading in Currency Options. Valuation and Hedging.Prentice Hall.C. Currency Swaps. Paper –III: International Marketing SECTION. 5. Suggested Readings 1. Customs Union. Trading Partners. Organisation of the Exposure Management Function. International Institution. 4. 2nd ed. Official and Free Market Rates.A History of the International Financial System-The rise and Fall of Bretton Woods.. New Jersey. Suggested Readings Paper –IV: Export-Import Procedures. Export Promotion Councils. Instruments of Payments. General Agreement on Tariffs and Trade (GATT).India and World Trade. Delhi. T.. Product Policy. Air Transport. International Monetary Fund (IMF). Uniform custom and practices (UCP). Onkvisit. V. Commodity Boards etc. Bhalla. United Nations Conference on Trade and Development (UNCTAD) . Warren. Inspection Concept Scheme and Procedures. International set-up. Containerisation and other developments. 3. 60 . International Product Life Cycle. Direction and Quantum of India’s Export. Machinery for Consultation. 2001. Various Forms of International Business. Formation. 4. International Marketing. Conference System. SECTION. and S. John Wiley. Prentice Hall Inc. Freight rate structure. Import and Export Policy. Quality Control and Pre-shipment. Insurance. I and Murray. Anmol.. World Trade Organisation (WTO). Delhi. SECTION. R. Prentice Hall of India. International Development Agency (IDA). Pricing Strategy and Distribution Strategy. Foreign Exchange Regulations and Formalities. Marketing of Joint Ventures and Turnkey Projects. 1992.A Documentation Framework.K. 5th ed. Regimes. Procedure and Documents. Strategies for Success. Excise clearance of cargo. Indian Shipping Perspectives. Regimes and regimes theory. Trends. Negotiation of Documents. 4. International Organisations as international institutions. H. Freight and Structure. Handbook of International Business. 1991. Business Risk Coverage-Cargo. International Business Contracts. International Marketing.J. Documentation and Logistics 1.Ramu International Business Environment and Management. Promotion Strategy.B. 5. SECTION. Export Marketing. Shipping and Transportation. 1995. Vern and Sarathy. Walter. World Shipping. Dispute Settlement. Oriando. B. Bhalla. Elements.K. Legal Dimensions.Open Account. Englewood Cliffs.Exim Documentation. Anupam Publications. Import Licensing and other incentives. New York. Processing of an Export Order. Indian Shipping. Bhattacharya.Duty draw backs. 1988. International Finance Corporation (IFC). Anmol. Sak and Shaw. Global Marketing Management.B Negotiations of Documents with Banks. ECGC. J. Instruments and methods of Financing Exports Including credit and collections. Bills of Exchange. Terpstra. Export Quotations. Deasai. Credit and Foreign Exchange Risk Coverage. 2. International Labour Organisation (ILO). International Agreements and Conferences on Sea Transport. Multilateral Investment Guarantee Agency (MIGA).Registration of Exporters. International Marketing MixIdentification of Markets. Government of India Handbook of Import-Export Procedures Paras Ram Export: What. Public Sector Trading Agencies. Suggested Readings 1. Global Business Press.. Structure. Anupam Publications. Structure. Procedures and documentation for availing export incentives. Letter of Credit-Export Finance. 1995. Types. basic concepts. Delhi.B World Bank Group-International Bank For Reconstruction and Development (IBRD). Analysis and Strategy. Suggested Readings 1. Dryden Press. International Monetary Cooperation. 1991 2. Keegan. and Tramps. New Delhi. Production and Clearance of Goods for Exports. Role of Clearing and Forward Agents. Paper –V: International Economic Organisations SECTION. Containerisatio. Institutional Infrastructure for Export Promotion. New Delhi. Cargo Insurance. Delhi. Where and How. Shipment of Export Cargo. 1995. Liners. 1988. Custom Clearance of Import Cargo.A Introduction. Concepts of Dry Port. Custom Clearance of Export Cargo. V. 3. International Economic Organisation and Development Diplomacy. Export Promotion Councils. Blanket Permit System. Cambridge University Press. Import and Export Licensing System. Suggested Readings 1. Export Oriented Unites and Export and Trading House Schemes. Essays in International Relations Theory Boulder. International Institutions and State Power. University of California Press. Trade Control in India. 1988 Khanna. S. Deepak India’s Export and Export Policies in the 1960s. Keohane. Delhi. problems and prospects. Infrastructure support for Export Promotion.K.Thrust area commodities. Export Incentives. Export Performance and Export Marketing Strategies. Major export commodities. Deferred Payment System and the Role of EXIM Bank of India.A India’s Foreign Trade in the Global Context. Major Import Commodity Group. International Business Environment and Management. Financial and Fiscal. 3. Berkley. 61 . 2. Paper –VI: India’s Foreign Trade Policy SECTION. Role of State Trading Organisations in Foreign Trade. 3. Hemel Hempstead. 5. Delhi. Simai. 1986 Jain. Common wealth Pub. University of Delhi. Stephen D. 1989.C. Import and Export Control Orders. 4. Recent Trends in India’s foreign trade. Major competitors. 1976. SECTION.. Robert O. Export Promotion in India: The Institutional Infrastructure. Export Credit Insurance.. An Analysis of Competing Paradigms. Multilateralism and Bilateralism in India’s International Business. Washington. 1988.2001. Anmol. Structural Confilict.their trend.2. S. Delhi. Bhalla. Export Processing Zones. The Third World Against Global Liberalism. Krasner.B Import Substitution and Export Promotion Policies. 1994. Delhi. 8th ed. D. Specific Service Institutions. Nayyar. Exchange Control in India. Harvester Wheatsheaf. Directional Pattern. Commonwealth Pub. Bhashyam.. Hunt.K. V. Structure and Equilibrium of India’s Balance of Payments. 4. Westview. Commodity Boards/Product Export Development Authorities. Diana Economic Theories of Development. 1989. United States Institute of Peace Process. Mihaly The Future of Global Governance. Foreign Trade (Development and Regulation) Act. 1985. Sri Ram Export Marketing in India’s New Manufacturers. 5. that impact project team effectiveness. Identify risk management activities throughout the project life cycle. Unit II: Project Organizational Structures and Behaviors . Identify the risk management process. Meredith and Mantel. Developing cost summaries for tracking project expenditures. India. Gantt chart. Scheduling resources.Project Procurement cycle. Preparation of Task-Flow network. Fifth Edition. Identify causes associated with project success and failure. BPR in USA. Unit VII: Project Evaluation and Termination . Project Management.Identify business process to be redesigned. Lifelong Learning. Analyze optimal labour utilization for cost effectiveness and schedule efficiency. Identify leadership styles of project managers. Paper – II: Business Process Reengineering SECTION A Unit I: Introduction to BPR . Managing people with multi-cultures and ethnic groups in process improvement. either corporate or ethnic. Defend the role of risk management in overall project management. Different types of teams. 5. Competition. Schedule the completion of all work elements. Use of Project Management Information Systems (PMIS) to monitor.Identifying resource requirement.Define contract administration and its role in project management. Unit III: IT and Learning in Organizations . The New Project Management. Roles and responsibilities of project team members and team leader. Roles of project managers. Unit V: Resource Allocation . Unit II: Process Analysis . Study of Recent Case-Studies in project management. Ways in which a project can be terminated upon completion. . Course Text. 4. Unit IV: Cultural Factors in Managing Process Improvement . Davidson Frame.Understanding LPG. Suggested Readings 1. evaluate.Analyze the risk management process cycle within a company.Analyzing project performances versus cost and schedule constraints. Addison-Wesley. Contract Administration policies and procedures. Contract Terms & Conditions. 2.Concept of earned value performance measurement.What is BPR? Need of BPR. Jossey-Bass. Measure the existing process. Milton D. Rosenau. A Managerial Approach. Unit III: Project Planning: Statement of work (SOW) and overall project goals. 1981. Van Nostrand Reinhold. Unit VIII: Contracting For Project Managers . Conducting periodic project performance evaluation audits. Harold Kerzner. 62 . Integration of knowledge & information. Contract Proposal Development. 1994.GROUP G: OPERATIONS MANAGEMENT Paper – I: Project Management SECTION A Unit I: Project Management Concepts . Unit IX: Risk Management Process . Successful Project Management. 2003. Quality Planning. The Implementation of Project Management. Customer.A source of knowledge. 1982. Unit X: Introduction to Project Management Software and Case Studies Introduction to MS-Project software. Identify sources of diversity.Characteristics of a project Need for project management. 3. John Wiley and Sons. Europe. Effort and Time estimation. and control planned cost and schedule performance.Preparing cost estimates. Work breakdown structure (WBS). Cost and Technology as Drivers. budgets and expenditures. CPM-PERT. 1979. Contract Negotiation. SECTION B Unit VI: Project Performance Measurement and Control . Unit IV: Cost Estimating and Budgeting . Project Management Institute. Planning project communication.Organisation for projects. Techniques used to manage groups and individuals. J. Select contract types for various situations.Information. Developing cost forecasts to proactively control future planned expenditures. Project Management. breakpoints. Selecting the leader and team. 63 . technology.Unit V: Redesigning Business Processes .Identifying key issues. designing the process. New seven Management tools.Pareto Diagrams. Supplier Rating. Unit VIII: Concept of six sigma . Quality Auditing. Quality Circles. Statistical Fundamentals – Measures of central Tendency and Dispersion. Dimensions of Quality. Quality Statements.. Unit IX: Trends & Techniques . Pearson Education Asia. Principles of TQM. Requirements and Benefits. Kaizen. Ronald Ebert. PHI SECTION A Unit I: Introduction to Quality Concepts . SECTION B Unit VI: TQM Tools . Teams. Performance Appraisal. ISO 9000:2000 Quality System – Elements. Unit X: Case study on above topics Suggested Readings 1. Wisnosky. Unit V: Control Charts for Variables – Definitions. QS 9000.FMS. Group Technology. Variation: Common vs. Benchmarking Process. Customer Complaints. Relationship Development. Unit VII: Managing Quality . Quality Council. Cause-Effect Diagrams. Control Charts for variables and attributes.Benchmarking – Reasons to Benchmark. six sigma DMAIC process Unit IX: Quality Circles . Robotics and Robots. Deming Philosophy. Total Productive Maintenance (TPM) – Concept. Scatter Diagrams. Redesigning Enterprise Processes for E-Business by El Sawy. Improvement Needs. 4. FMEA – Stages of FMEA. Supplier Selection. Unit X: Case Studies based on above topics. X-bar and S charts. ISO 14000 – Concept. Customer Retention. CAD/CAM. Empowerment. A Practical Guide to BPR Project Management by Dennis E. Role of Senior Management.Analysis Techniques for Quality Costs.Introduction. Dale H. Run Charts. Klein Production and Operations Management Concepts. David A. 1999. Implementation of Quality System. Quality costs . Performance Measures – Basic Concepts. advantages of six sigma.The seven tools of quality. Jr. Special Causes. key analytical tools for implementing six sigma. Normal Curve.Definition of Quality. Unit IV: Statistical Process Control (SPC) .Need for ISO 9000 and Other Quality Systems. 5. QFD Process. 5S. Suggested Readings 1.Dynamics of Change Management. Teams. Design for six sigma. Changing attitudes and behaviours.Managerial responsibility in Managing quality.SECTION B Unit VI: Employee Incentives . Service Quality.Besterfiled... Cause and Effect Diagrams. Taguchi Quality Loss Function. Paper – III: Total Quality Management 64 . Manganelli and Mark M. 2. Process capability. et at. Quality Function Deployment (QFD) – House of Quality. Understanding behaviour. Total Quality Management. Documentation. Unit VII: Quality Systems . Strategic Planning. Control Chart Techniques. X-bar and R chart Correlation. Trend in Service Automation. Feeney The Reengineering Handbook: A Step-By-Step Guide to Business Transformation by Raymond L. Delmar Thomson Learning 3. Quality Planning. BPR Wizdom.Customer satisfaction – Customer Perception of Quality.Motivating employees. BPR for Engineering and Manufacturing Technology by Madsen.Introduction. Rita E. Strategy Unit III: Quality Improvement Techniques . (Indian reprint 2002). Basic concepts of Total Quality Management. Supplier Partnership – Partnering. Leadership – Concepts. Population and Sample. sourcing. Barriers to TQM Implementation. PDSA Cycle. Historical Review. Recognition and Reward. Benefits. Designing incentive schemes for employees. Unit II: TQM Principles . Continuous Process Improvement – Juran Trilogy. Managing for Quality. Employee Involvement – Motivation. Benefits. Models and Behavior by Everett Adam. Unit VIII: Managing Change . Relation to ERP. strategic management of supply chain for reduction in inventory.A. Job Design and Work Measurement.Products and Services. South-Western (Thomson Learning). Unit III: Mathematical Foundations of Supply Chain Solutions .Lidsay. N. Electronic business process optimization.Introduction. Chopra. Technology and Capacity. Project Management. Internet Auctions. Inventory Optimization. P. Capacity Planning. managing supply chain using SAP R/3 and Lotus Notes. Kaminski and E. Designing and Managing the Supply Chain: Concepts.Supplier role in integrated supply chain.Building Blocks of a Supply Chain Network. 2003. 3. 4. 2nd edition.S. Facility Location Models.Nature . strengthening supply chain.J. Paper – V: Operations Management 65 .MRP .IT Enabled supply chain management strategy. supply chain analysis. maximising shareholder value through supply chain management. Irwin.2. Process. Duxbury Thomson Learning.Evans & William M. Planning and Operation. McGraw-Hill. E-procurement. Unit III: Quality Management . 1991. Logistics and Supply Chain Management: Cases and Concepts..Introduction to Quality Management. Analysis of Manufacturing Enterprises. Quality Management – Concepts and Tasks.V. Unit V: Inventory Management . Strategies and Case Studies. 4. Unit IV: competitive advantages through supply chain management . distribution channel design. and N. Acceptance Sampling. Multiechelon Inventory Systems. Unit II: Capacity Planning . Unit II: Supply Chain Inventory Management . SECTION A Unit I: Introduction . McGraw-Hill. Feigenbaum.Strategic Practices of logistic management. optimising the supply chain. SECTION A Unit I: Introduction to SCM . J. Dependent Demand Inventory Management -. Rangaraj. 1989. Unit IX: Integrated Supply Chain .Economic Order Quantity Models. Understanding the "internals" of industry best practice solutions. E-markets. Statistical Process Control. 2nd Edition.. 2004.a new paradigm for customer centric Organisation. Unit VIII: Internet Technologies and Electronic Commerce in SCM . Shapiro. Just-In-Time Systems. Unit IV: Human Resource . G. Pearson Education (ISBN 81-297-0172-3). Supply Chain Management Strategy. Operation decision making tools.An integrated approach for effective management. Unit X: Case study on above topics. Simchi-Levi. Supply Chain Facilities Layout.. (5th Edition). Oxford. James R.Introduction to Operations Management and Productivity. E-Logistics. Kluwer Academic Publishers. 2000. Raghuram. New Delhi Simchi-Levi. Reorder Point Models. Forecasting. Facilities Layout. Viswanadham. Dynamic Routing and Scheduling. The Management and Control of Quality. 5.S. S. “Total Quality Management.Use of Stochastic Models and Combinatorial Optimization in: Supply Chain Planning. Suggested Readings Paper – IV: Supply Chain Management 1. corporate profitability through supply chain management. New Age International 1996. “Total Quality Management Butterworth – Hcinemann Ltd. Operation Strategy. Application of quality in operation management. Modelling the Supply Chain. D. concept of Independent Demand Inventory Management. 2001. Operations and Competitiveness. Unit V: Logistic Management . 2. Meindl. 5. and Sreenivasan. 3. 2002 (ISBN 0-324-06680-5). and P. SECTION B Unit VI: Vendor Partnership in supply chain . Models for Supply Chain Decision-Making. Business objects in SCM. Macmillan. Oakland. Performance Measures. Decisions in the Supply Chain World. Narayana V. N. Unit VII: IT Enabled supply chain . by Robert S. 5.Project Scheduling. Replacement analysis. Fixed cost.Supply Chain Management.Evaluation of investment alternatives. Case study on above topics.Principle of Financial and Cost Accounting. Torqunin and Black – Engineering Economics 2.Introduction to manufacturing economics. Garmo – Engineering Economics 3. Discounted cash flows. Linear Programming. Advanced Production Inventory Management Systems (APIMS).Aggregate Planning.Production function. Unit X: Supply Chain Management . Semi variable cost analysis. Unit III: Replacement analysis .N. Production Planning and Control. Methods of depreciation.Depreciation.Decision making. 1995 Paper – VI: Manufacturing Economics 66 . Unit IX: Theory of Production .Flexible Manufacturing System. Unit V: Financial and Cost Accounting .by Klaus Bellmann Strategy Maps . Waiting Line Analysis for service improvement. 3. Resource Planning. Unit IV: Econometrics . SECTION B Unit VII: Lean Production . Interpretation and use of accounting. Transportation and Transshipment Models. Introduction to Lean Production.Analysis of cost. Nigel Slack 2. Case study on above topics. Florida USA.Quantitative methods of evaluating the alternatives. David P. Suggested Readings 1. Capital budgeting.Modeling and simulation of manufacturing systems. principal and use of economic analysis. 4. Operations Management . Unit II: Methods of evaluation . Unit VIII: Modern Manufacturing Systems . SECTION B Unit VI: Cost analysis . Unit VII: Introduction to Cash flows . Unit IX: Modern Manufacturing Systems . “Advanced Models for Manufacturing systems Management”.by SLACK & LEWIS. Michael Lewis.The effects of income tax on economy studies. Paolo Brandimarte & Agostino Villa. Long and short term consequences.Unit VI: Planning and scheduling . Principles of econometrics. Unit VIII: Cost Benefit Analysis . CRC Press Inc. Norton Operations Management – Russell & Taylor Production / Operations Management – S. Theory of cost and theory of firm. Unit X: Modelling and Simulation .Chary SECTION A Unit I: Introduction . Cost control. variable cost. Cost benefit analysis. Kaplan. Operations Management .Computer Integrated Manufacturing Systems (CIMS). Suggested Readings 1. Securitization. Unit III: Financial Market Operations– Stock Exchange: Functions and Organizations. Financial Institutions. 1956. Life Policy. Issue Management. Duties of Collecting Banker. Dwivedi et al. Broking and Trading in Equity. Attorney's account. Unit IX: Balance Sheet Study. Raviramchandran.Venture Capital. IIBF. Unit X: New Services in Banking .Credit Cards.Housing Finance and Credit Rating. Rights of a banker. Advances to Small-scale industries. Mumbai Taxmann Publications – paper I 2. Shares. Endorsements and Effect of Material Alterations. Advances against Guarantees. Goods. Unit VIII: Guarantees. Banking Law & Practices by H. Mumbai Paper I 4. Countermanding payment of cheque. Joint accounts. Unit II: Customers' Accounts . Unit III: Payment of Cheques Form of Cheque. Club accounts. Insufficiency of funds. Markets & money by David S. Joint stock company's account. John Willy & Sons Paper II – Financial Services SECTION A Unit I: Overview –Financial System and Financial Markets. current and fixed deposit accounts Minor's accounts. Factoring. Amount.Merchant Banking: An Introduction.GROUP H: BANKING & FINANCIAL SERVICES MANAGEMENT Paper I – Banking In India SECTION A Unit I: Overview . Basics of Banking IIBF. Unit VIII: Credit Rating . Unit V: Bills of Exchange . Unit II: Financial Services: An Overview– Management of Risk in Financial Services and Regulatory Framework for Financial Services. Protection to the collecting Banker. Participants in Financial Markets and Financial Services: An Introduction. –paper I 3. Crossing. Dishonour of Bills. Secrecy of customers' accounts. opening of savings. Parties. Noting and Protesting. Drawee in Case of Need. New Delhi –paper I 5. Mutual Funds. Unit IX: Allied Financial Services . Siwan Publications. Calculation of Date of Maturity. Kidwell & others. Accounts Receivable financing Advances for priority sectors—Hypothecation. Unit V: Merchant Banking Services . Unit IV: Collection of Cheques Liability for conversion. Insolvency of the customer. Fixed Deposit Receipt. Not Negotiable Crossing. Accommodation Bill.C. SECTION B Unit VI: Bank Drafts Unit VII: Advances . Clayton's case. Macmilan India Ltd. Documentation. SECTION B Unit VI: Restructuring & Merger . Unit X: Customer Service in Banks.Definition-utility of banks – banks and economic development -types of banks with their individual functions –Role of RBI – Monetary management –business in the globalized era. Unit IV: Financial Market Operations –Broking and Trading in Debt.Leasing and Hire Purchase and Debt. Dr.Advances against various securities. Indian Financial System & Commercial Banking by Shri B. Date. Banker's Obligation to honour cheques. customer's signature. Suggested Readings: 1. Partnership accounts.Corporate Restructuring and Mergers and Project Financing.Definition. Agarwal. Financial Services by Banks and Insurance Companies. Unit VII: Asset Financing Services . Forfeiting and Bill 67 . An introduction to documentary Credit – RupNarayan Bose.Introduction for opening new accounts. Registration of Charge under Companies Act. Bank Discount. Snow White Publications. Beedu. Prentice-Hall of India.K. Vijay Bhaskar & B. Paper IV – Basics of Financial Accounting for Bankers SECTION A Unit I: Basics of Business Accounts. Kohli. Oxford University Press Credit Appraisal. 5. Response Books Foreign Exchange management Manual by D. Universal Law Publishing Co. Unit II: Clearing House for settlement between banks. by S. Savaria. Nature and purpose of Accounting. Compound Interest. Debit and Credit Concepts. letter of credit and Operation of UCPDC 500.Bank Reconciliation Statement. Various other laws relating to Banking transactions and procedures.Discounting. Bankers relation with customers.Capital & Revenue Expenditure/Depreciation/Inventory Valuation/Bills 68 . Suggested Readings 1. Transfer of funds between different places including places in foreign countries. Khilnani. OriginAccounting Principles.D. International Standard Practices for Bankers Unit V: Foreign Bills. Law & Practice Relating to Author: M. Journalizing . 1935. Accrual and Cash Basis. Mukherjee.Writing Cash Books. Risk Analysis & Decision Making. Banking Regulation Act 1949 Reserve Bank of India Act. Krishnamurthi Aiyar’s law relating to Negotiable Instruments Act. Export Finance. Depreciation. 6. Snowwhite. YTM. 4.R.R. Core Banking Services. User’s Manual on foreign exchange Management Act. Markets & Governments by Kaushik Basu & others. Unit X: Cyber Laws as applicable to Banks. S. Adjusting and Closing Entries. Different Types. 3. Unit III: Laws relating to gross real Time Settlement System. Duration. by D. Taxmann Allied Services. Unit IV: Universal Banking. Unit V: Subsidiary BooksMaintenance of Cash/Subsidiary Books and Ledger Record Keeping Basics. 5. Suggested Readings 1. Bond Pricing. Consumer Protection Act 1986 as applicable to banking transactions. Trial Balance.Calculation of Simple Interest. Other Annuities. Enforcement of Security Interest. Snowwhite Financial Instruments & Services by Nalini Prava Tripathy.K. 2. Unit IV: Basic Accountancy ProceduresConcepts of accountancy. Double Entry System s. Net Present Value. Umarji. BR Act. 1999 by R. New Delhi Practical Approach to Securitisation and Reconstruction of Financial and Enforcement of Security Management in Banks/FIs by B. 4. etc. Unit VII: Laws relating to NRI Accounts. Principles of Conservatism . Unit VIII: NASTRO and VASTRO accounts SWIFT. Unit IX: Know Your Customer. Delhi.C. Going Concern Concept. Historical Perspectives. FERA. 3. Account and Columnar Accounting Mechanics. Premium D iscount. Amortization and Sinking Funds. NI Act. Unit III: Basic Principles of Book-keepingDefinition & Scope and Accounting Standards. CHIPS. Need for better services. SECTION B Unit VI: Laws relating to shipment. Accounting of Standards and Its Definition and Scope. Securitisation of Fimamcail Assets & Publishers: Taxmann Allied Services. Ordinary Annuities. FEMA etc. CHAPS. 2. Mahapatra. Revenue Recognition and Realization. Payback M ethods. and Unit II: Capital Budgeting Discounted Cash Flow. SECTION B Unit VI: Reconciliation of Statements. Laws pertaining to settlement of Export Bills. Derivatives simplified: An introduction to Risk Management by P. Methods of Calculation. Mumbai –2 Paper III – Laws and Regulations to Banking SECTION A Unit I: RBI Act. Account Categories. FEDWIRE. Calculation of Bonds.T. management & protection by Robert A. ICICI and Private Sector MF’s. 2/10 Ansari Road. Skylark Publications Quantitative Equity Portfolio Management (McGraw-Hill Library of Investment and Finance) by Ludwig B Chincarini and Daehwan Kim Investment Analysis and Portfolio Management by Frank K. Unit IV: Analysis for Equity Investment – I. 4. Taxmann. Unit III: Securities Market in India. Inflation Accounting in a Developing Economy: A Study of India by L. Company Level Analysis. Strong. Academy Business Studies Credit Risk Management by Arundeepsingh and N. Taxmann’s risk based internal audit in banks by D. McGraw Hill. investment Companies. 2. New Delhi – 1 –paper V Financial Risk Manual: Prospect by John Holliwell. Toor. deployment of funds profitably in various avenues such as loans. Paper VI – Bank Financial Management SECTION A Unit I: Objective of bank management .Preparation of statement of accounts as per the revised norms in the globalized context.Economy and Industry Analysis. Loan Accounts. etc. Unit II: Valuation of Securities as per the prescribed norms and the problems related to it.Technical Analysis. 4. Thomson Asia Pte Financial Institutions Management: a risk management approach by Anthony Saunders & Matrica Millon Cornett. Mishra Financial Accounting for Bankers (Edge Development Group Credit Skills) SECTION A Unit I: An Overview. Categories. Procedures. project finance. securities. Mumbai. 6. HullPrenticce-Hall of India. 9. Daryaganj. Accounts of NonTrading Concerns – Receipts and Payments. Submission of Returns to RBI and Government Authorities as per the Legal Provision of various Acts. 6. Forex Management and Business Strategy by Deepak Tandon. 3. A.Portfolio Analysis. Current Accounts. Unit X: Treasury Management. S. Unit V: Analysis for Equity Investment – II. 7.Concept and Methods adopted Problems and Resolution. Treatment of Intangible like Goodwill etc. Unit VII: Capital Market Theory -Concept of capital market theory.V.S Publishers 5. Ganesan et al.Portfolio Management 1.2006. management of various risks accompanying these functions.Nature and Scope of Investment Decisions Components of Investment Risk.raising financial resources of different types at most competitive rates. Regulation of Services.P. Porwal and N. – Paper V Foreign exchange international finance risk management by A. Unit VII: Special Accounts – Leasing and Hire Purchase Company Accounts. Gupta.John C. 2. Suggested Readings Paper V . UTI. Rajwade. Unit IX: Other Institutional Managed Portfolio. paper-V Porfolio construction.. Accounting in a computerized environment. Liabilities and Net Worth Components/Partnership Accounts.(With CD) 3. Reilly 8.k.TB. Efficient Market Hypothesis Case SECTION B Unit VI: Portfolio Theory. Management Accounting & Financial Management by Shri K.I.Performance Evaluation of Managed Portfolios. Unit IX: Preparation of Final Accounts – Final Accounts of Banking Companies. Unit VIII: Final Accounts. Unit VIII: Institutional and Managed Portfolio. RISK MANAGEMENT: Publishers Macmillan India Limited. Partner’s Fixed Capital Accounts. Suggested Readings 1. Portfolio Revision.110 002. Finance of International Trade by Paul Cowdell et al. Options. 5. Skylark Publications.Balance Sheet Structure. Unit X: Norms of Corporate Governance in Banking .Mutual Funds.Organisation and Functioning of Credit Rating Agencies. IIBF. Accounts.S. 69 . New Delhi . Pearson Education. Assets.of exchange/Consignment/Joint Venture. Portfolio Selection. Futures and Other Derivatives. Gupta & R. Methods. LIC.. . keeping expenses under control and optimizing the value to the shareholders. Financial Flexibility. Third party guarantee risk. Exposure risk. Developing suitable investment management strategies to synchronize with liquidity needs Unit IX: Interest rate management -Fundamental factors affecting interest rates Concept of interest. Sourcing liquidity from the money market and dependence on Liquidity Adjustment Facility of the Central Bank.Concept and Practice . Ideal Characteristics of Bank Capital.indicators of return to shareholders. Major areas covered under financial management including strategic planning. role of the central bank in liquidity management. liquidity preferences. RBI's policy and impact of Liquidity Adjustment Facility (LAF) Unit X: Treasury Management. ii) Recognizing distinct liquidity needs .Generic to Valuation. 70 . 6th Ed. iii) Recognizing distinct group of liquidity sources: liquidity through fresh borrowings. role of expectation in the interest rate formation. factors affecting efficiency of functions. Credit Risk and its underlying risks -Default risk. interest rate theories. – Paper V 3.compliance with various regulations.i) Liquidity management policies and plans. Genesis Publishers. Determination of optimal level of liquidity Unit VIII: Dimensions of liquidity management -Structuring of timing of cash flows inflow / outflow.Credit Risk Definition.technology and other costs .economic cycles) Unit IV: Bank capital. etc.Theory and Practice.short. Collateral risk. Mumbai. 5.Role of Treasury and ALCO in asset-liability management Suggested Readings 1.Need for Bank Capital.Harvard Business Essentials BUSINESS MASTERMINDS: WARREN BUFFETT by heller robert Financial Management.computation of profit -various components of casts and yields and their parameters . Role of Money Market and sources of liquidity in the Indian money market. intermediate and long-term needs. Tying up back stop facilities / line of credit for contingent needs. Value Creation and Destruction: Many Time Periods Growth-Valuation Matrix. Elements of the Dividend Decision SECTION B Unit VI: Credit Risk Management . Capital Adequacy.Theory and Practice. Khan & Jain Finance for Managers . time. nominal and real interest rates. 2. risk management. Value Creation and Destruction: One Time Period. Identification of availability of liquidity sources to match specific liquidity needs over the time horizon of short. liquidity through statutory reserves. liquidity through repayments from borrowers.Evolution of Financial management function in banks. Use of other onbalance sheet and off-balance sheet instruments for liquidity.I M Pandey Treasury Management & Risk Management by Trivedi & Hasan.limitations on growth (regulation . financial planning. asset liability management. Unit II: Evolution of financial management . . Unit III: Bank Profitability and Productivity-Analysis of Bank profits . Recovery risk.Prasanna Chandra Financial Management. Unit V: Bank stock pricing. Financial Management.Objective of Liquidity Management . Need for growth – inter-dependability of growth in profits and in assets growth of profits through improvement in efficiency (operating profitability and asset utilization) and through growth in assets (equity multiplier) . 4. intermediate and long. Unit VII: Liquidity Management .risk management . Common Stock. Fundamental Stock Valuation. Dividend Policy. 6. response of flowers to environmental conditions landscape gardening. raw materials needed for and principles of manufacture of nitrogen. Encyclopaedia of Agricultural Marketing : Marketing of Farm Inputs Seed. Vo. seed laws and seed law enforcement. constraints in fertilizer use and emerging scenario of fertilizer use. Chemicals etc Industrial Agriculture/Payman Mahasti SECTION A Management of Floriculture and Landscaping: Recent advances in floriculture industry. gladiolus. status and organisation of agrochemical industry in the Country. national policy and programmes seed demand and supply. Fertilizer and Irrigation. N. Vol. R. seed packaging storing breeder. evolution of new cultivators and production technology of ornamental plants. extraction. IX/Jagdish Prasad Advances in Seed Science and Technology. carnation. aster.K. 5. oilseeds and miscellaneous field crops. pulses.Seed storage. style of gardening. fertilizers. Paper II: Agri-Technology Management 71 . Ritu 2. use of plant sircquluors flower production. environment. forecasting seed demands. Natarajan. Demand and supply scenario of major agro inputs seed. 7. Seed Production Technology: Importance of quality seeds in agriculture. cleaning. K. Seed industry in India-present status and future prospects. and potassic fertilizers. Natarajan. special techniques for forcing of dehydration of flowers. 4. methods of quality control qualitative and quantitative agrochemicals and residue analysis. role of public.GROUP I: AGRI-BUSINESS MANAGEMENT Paper I: Agri-Input Management SECTION A Agri-Input Management: Introduction. Jaipur. Umarani and T. marigold. 3. 6. integrated pest management. loss of seed viability during storage. quality evaluation. Laboratory exercises will include fertilizer sampling. Behera Agro Based Hand Book of Cultivation. principles of seed certification and certification agency. installation and management of seed processing plants. Agri Business Management/Himanshu. Plantation and Farming : With Directory of Manufacturers/Suppliers of Agricultural Equipments & Implements and Suppliers of Agricultural Fertilizer. organization of seed industry in India. adulteration and legal requirements. commercial cultivation of flower crops: rose. managing seed industry efficiently. Saravanan Seed Technology/Dhirendra Khare and Mohan S. bagging and handling of seeds. phosphatic. guidelines for the use of agrochemicals. Bhale Plant Compost-Manure and Agro-Chemicals Analysis : A Laboratory Manual/P.aesthetic newly developed towns and cities. Vanangamudi. alternate of novel methods of pest control. formulation of fertilizer mixture. Fertilizer Technology and Management: Role of fertilizer in agri production. seed trade and export potential. Human resource development in seed industry . tuberose. role of biological controls as plant protection methods. weighing. study of fertilizer marketing systems. and methods of fertilizer recommendation for crops. Suggested Readings 1. A. fertilizer quality control and pricing policy. principles and methods of seed production of cereals. scope of bio-fertilizers. environmental pollution due to fertilizers. I : Recent Trends in Seed Technology and Management/edited by K. Seeds. pricing agro inputs. secondary nutrient sources and micronutrients formulation infrastructures for marketing and distribution of fertilizers. treatment. foundation and certified seeds. agrochemical tractor and other farm machines. grading. information system for agro-input marketing SECTION B Agro-Chemicals & Technology Management: Role. Anaesthetic and Socio. Bharathi. Concept of Agricultural Inputs. private and cooperative sectors. cilium chrysanthemum. seed processing drying. purification and storage of essential oils and perfumes. post harvest changes in cut flowers. storage and packing of cut flowers determining optimum time harvesting of flowers for export and home use. 72 . Cooperatives' (NCDC and other institutes) Agro-lndustries (Corporation. funds flow statement.S. receivable management and cash management and cash management. Singh Economics of Floriculture/R. and Maintenance/Ronald J. quality parameters. commercial paper. 5. term loans and deferred credit and hire purchase. Capital structure.Theory and Practice. interface of financial management with other functional areas. basic principles in estimating costs and benefits of investments. annual capital charge. ICICI.K. 6th Ed. SIDCs. 3.GIC. dynamic view of working capital. money and capital markets (b) regional and all India financial institutions: commercial banks. 2. AFC. Construction. income statement. SECTION B Working capital.K.S. 73 . Schroeder Tissue Culture/Satish Bhan Paper III: Financial Management for Agri Business SECTION A Introduction to financial management.introduction. mutual funds. debenture. factors affecting capital structure. aggressive policies. Financial Management. preparation of financial statementsbalance sheet. tissue culture. difficulties associated financial statement analysis. . managing working capital conservative vs. monitoring costs and sales through variance analysis. internal rate of return. Das Biotechnological Strategies in Agroprocessing/edited by S. operating leverage. marketing. Desai Floriculture and Landscaping/edited by T. capital structure theories. relationship between risk and return. Intellectual Property Rights bio-diversity concepts and social and legal implications. leverage-concept of leverage. Suggested Readings 1. regulation of bank credit. trade credit. disease surveillance and diagnostics industries bioprocess engineering and quality products and productivity based industries. public deposits. inventory management.G. IDBI. appraisal criteria -pay back period. Bose. financial forecasting -sale forecast.. R. sources of long term finance capital-equity capital and preference capital. NABARD. time series analysis common size analysis. Maiti. Biondo and Charles B.Prasanna Chandra Financial Management.. approach to working capital. non banking financial companies. 4. operating cycle. Marwaha and J. Capital expenditure decisions. Flower Crops : Cultivation and Management/A. financing of working capital-accruals. average rate of return. short term bank finance.ratio analysis. cash flow statement. factoring. Arora Emerging Trends in Biotechnology/Irfan Ali Khan and Atiya Khanum Introduction to Landscaping : Design. commercial bank. (c) investment institution: LIC. financial statement analysis. IFCI. financial leverage and risk.process of capital budgeting. Dhua and P. benefit cost ratio. R. Agri-business financing system in India -(a) Financial markets. du-Pont-analysis. profit analysis.G. dividend decision. determinants of the size of working capital the composition of working capital. Suggested Readings 1. net present value. preparations of Proforma balance sheet and income statement. objectives functions. provisions. Khan & Jain Economics of India Catalogue 3. 7. SFCs. financial total leverage.K. 6. growth and external funds requirements. regional rural banks.SECTION B Management of Biotech Industries: The course content includes agricultural needs & application of biotechnology for agricultural uses and benefits. features of an optimal capital structure.Theory and Practice. static vs. 2. their structure. Sharma. 6.4.B.L. Lalitha and R. Somani Micro-Enterprise Promotion in Agriculture : Indian Imperatives and Global Perspective/J. 5. Dayanandan Agricultural Credit and NABARD/Tapan Kumar Shandilya and Umesh Prasad 74 . Singh.P. Meenakshi Chaudhary and Rashmi Singh NABARD and Rural Transformation/N. Dictionary of Agribusiness Management/L. 7. C. advertisement. control procedures in feed manufacturing units with emphasis on inventory management. marketing management including distribution channels. 3.C. organizing and managing poultry. Management. organizing and planning feed manufacturing unit with special emphasis on design of manufacturing processes. preservation and storage systems for livestock products. regulations relating to the manufacture and sale of feed stuff SECTION B Veterinary advisory services. waste management. dispatch. poultry. personnel management including wages and salaries. job evaluation and employee appraisal. sexing. meat.direct sale and sale through franchisees/ agents. quality standards for various products. job evaluation and employee appraisal in feed industry. sale and after sale services. demand scenario for livestock products in le domestic and global markets. size and construction.N. quality control during storage & transit.direct sale and sale through franchisees/agents. franchise hatcheries. 6. personnel management. 5. housing and disease management. Pareek. and environmental and legal issues. material handling and physical facilities. improvement in products through disease control. Shanti K. quality control system. labour relations and policy considerations regarding wages and salaries. handling of hatching eggs. quality control of raw material and finished products. budgetary control. transportation and chick delivery.SECTION A Present status of livestock products industry in India-dairy. Poultry and Hatchery Management: Poultry and hatchery industry. Feed Business Management: Role of management in feed manufacturing industry. marketing management ~ . transport means for domestic and global markets. record management accounting and budgetary control.P.K. Incubation and hatching. custom hatching. factors affecting hatchability. Anita Singh. brooding. risks and insurance. packaging. risk and insurance.source of capital. slaughtering and processing-plant design and operations. treatment of byproducts. other innovative sales strategies. advertisement. Kaushish Livestock Economy of India/P. marketing and distribution of animal products existing and desired. maintaining chick quality -chick grading. Taylor Paper V: Food Process Management 75 . 2. developing and evaluation of purchasing organisations system. industrial feeding. financial management. Kundu Trends in Livestock Research/S. Kalla. Pathak and S. S. 4. production of quality chicks and eggs. bio security and hatchery sanitation. Bansil and S. production and processing units. equipment and physical facilities. equipment. hides.S. planning and production of good quality feeds. cost accounting. skin. selection of livestock type.' budget and financial control. processing industry in India. accounting and management in a feed unit. advertising and selling of products and services. 7.wool. other innovative sales Suggested Readings Paper IV: Livestock Management 1. growing and laying management. crises management.S. Livestock Feeding Strategies for Dry Regions/edited by P.S. sale services. packing. extension activities.. Sharma and Hanuman Ram Hand Book of Poultry Farming and Feed Formulations The Complete Technology Book of Dairy and Poultry Industries : With Farming and Processing Fertility and Hatchability of Chicken and Turkey Eggs/Lewis W. Malhotra Sustainable Agriculture: Status and Prospects/P. role of management in poultry industry establishing a poultry and hatchery unit -location. alternate production and processing technology. extent of losses during storage and transport and ways to minimize the same. R. Resources. Company Profiles: Standard Chartered. technology of extrusion. major fruit growing zones.SECTION A Food Technology & Processing Management: Present status of food industry in India. incentives domestic and global trade. Crop Insurance in India : An Analysis 76 . 4. 7.M. fruit processing industry. pre and post harvest management for quality and shelf life. Jodhpur. Contract Farming. Mir. Qazi Nissar Ahmad. Suggested Readings 1. processing of dairy products. District Central Cooperative Bank. heat processing. Banking and Finance. Capital and Management. Reliance.B. Role of NGO’s in Agri-Business Management. H.R. packaging distribution of food products. Nestle. Concept of Micro-Credit. pulse milling. Agribusiness Risk Management. Supply Chain Management. organisational structure of agro industry. R. grading. Grewal. deteriorative factors and their control. packing. Trends in Organic Farming in India/edited by S. unit operations of food industry. food additive and toxicology. Aditya Birla Retail. oil seeds crushing. Beigh. packing. water removal. Trends in Organic Farming in India SECTION B NABARD: Establishment. oil industry. Agri-Entrepreneurship. fruit and vegetables processing. 3. milling-pulse. Three ‘R’s of Credit. 5. quality management in food industry-quality standards and ISO: principles of food preservation and' processing. Food Processing. cereals milling. storage and transportation. post harvest handling technology harvesting. tea and coffee processing. laws and regulation related to food industry. international trade in fruits problems and prospects and global marketing of fruits. Insurance: Crop Insurance. Sectoral Studies: Organized Retail. Cattle Insurance and Life Insurance. Food Processing and Preservation/Neelam Khetarpaul Modern Technology of Food Processing and Agro Based Industries Fruit Production : Problems and Solutions/R. Commodity Futures. major dimensions of agro based industries. relationship with poverty alleviation. case studies on project formulation-dairy products.S. Crop Loans . and transportation. pre-cooling. Productivity of Credit. Rural Research Methods. Purohit and Dushyent Gehlot. confectionery. Suggested Readings 1. Agriculture Project Management. Agri-Input Marketing. Hafiza Ahsan. solvent extraction. processing of fruits and vegetable. Operations. Co-operative Banks: State Cooperative Banks. Naik and Abdul Hamid Rather Emerging Trends in Post Harvest Processing and Utilization of Plant Foods/Neelam Khetarpaul. Agri-Input Supply. and government policy. 2. Regional Rural Bank. storage and transportation for cooling. preservation through temperature reduction. Procurement Management. G. Sudesh Jood and Umaid Singh Post Harvest Technology of Vegetables/Manoranjan Kalia Food Processing/Vikas Ahlluwalia Paper VI: Trends in Agri Business SECTION A Agriculture Development in South Asia. International Trade in Agri -Commodities. Cognizant. Emerging Issues in Agribusiness and Food Industry. Village Cooperative Credit Society. grading. Rural Marketing. Microfinance: History of social banking. 2006 2. fermentation and use of preservatives. Sharma Post-Harvest Management of Horticultural Crops/edited by M. cereals SECTION B Fruit Production & Post-Harvest Management: Present status of fruit industry in India and emerging scenario. management of fruit production technology for domestic and global market. protection of food during storage.A. Trends in India: Land Development Banks. risk management. 6. radiation. Godrej Agrovet. Agrobios. refining and hydrogenation. students have to undergo two months of internship in agribusiness or food companies. 1997 Rural Banking and Over Dues Management/edited by A. Wright Attacking Poverty with Microcredit/edited by Salehuddin Ahmed and M.A. Bhalla Microfinance Systems : Designing Quality Financial Services for the Poor/Graham A. two weeks field-stay in rural area to get hands-on experience of the sector 77 . 6.S.N. Agricultural Development in South Asia: A Comparative Study in the Green Revolution Experiences/Jasbir Singh.3. Hakim 4. At the end of first year. 5. 7. In addition. Ranga Reddy Condition of Indian Peasantry/G. steam power station based on fossil fuels. Environmental impact assessment. thermal pollution . strategies to control pollutants from coal based power plants pollution control methods. Global perspective and environmental guidelines.1948 Industrial safety Act . Ed. Fuel map of India AUG. Suggested Readings 1. SECTION A Environment polices and regulatory framework. loss of flora and fauna. Social impact Landscape . public. wind hydro power bio mass fuel cell. Paper III: Power Environment Interface 78 .1948 Electricity Bill 2000 Power plant Familiarization-1. geothermal. Investment decisions concerning environmental protection. quality & concentration of energy source. Industrial Safety Act-1948. Resettlement and rehabilitation. Ash handling and utilization. Energy resources handbook. fossil fuel: coal. privatization and Implication. classification of energy sources. SECTION B Role of regulatory commissions. 1910 Paper II: Electricity Industry Structure & Regulations 2. Hydro Environment Interface: Submergence. Introduction to Electricity industry Structure in India & abroad. Alternative sources of energy. Indian Electricity (Supply) Act . Role of generator.2000 2. Riverine ecology. Ecological imbalance. cogeneration concept cogeneration alternative. Indian and international scenario. Indian Electricity Act. SECTION A Understanding the present environment. Environmental economics SECTION B Thermal Environmental Interface: Pollutant in power plant.nuclear power plant diesel engine .1948. regulating agencies. thermal power plant equipment: boiler. tidal & nuclear energy Solar. BLACK & VEATCH power plant eng. 3. NPT1 Publisher. Restructuring and Reforms of Power Sector. solid gas pollution. Combined cycle power plant.1998. consumers. 4. 4. CEGB modern power station practice.GROUP J: POWER MANAGEMENT Paper I: Energy Conversion & Power Plant Systems SECTION A Sources of energy. Water pollution. MHD.recent advance in power plant IGCC . Deforestation . Indian Electricity Act-1910. Economics of energy conservation including tax relief and other incentives Role of various institutions Suggested Readings 1. global trend for clean technology SECTION B Types of power station. Indian electricity (Supply) Act. turbines. manufacturers etc. gas turbine power station. Energy Conversation act-2001.study visit to power plant. Fluidized bed technology . Electricity Bill 2001. distributors. generator etc. soil erosion. 5. particulate and gaseous pollutants. ISO 14000. 3.HYDRO power generation . Implication on Industry on Industry . Environmental concerns Greenhouse effect. implications. Resources of energy use pattern in different regions of the world. Regulatory framework and acts. Deregulation processabroad and implications. Interface with govt. academic and research institutions. oil gas. billing and revenue collections. Nemchand Bros. Exchange of energy among Transmission Network. Energy and Environment: Carter. Geophysical study. Load forecasting and network planning.Marcel Dekker. Economic Operation of Power Systems. Drandis Universal Press. generators. Management and organization. consulting services. Arora and Domukundwar. II. environmental constraints. 3. Major equipments & Accessories. Electric power distribution system engg. Basel Hong Kong. Word’s hydropower resources. Leon K. Tariff structure. Tata McGraw hill. International and domestic financing. Optimization of distribution system for efficient & quality power supply. Lee Wills.I. Bernhardt power stn. Project cost control. Availability. J.fixed tariff. Pre feasibility and studies.Wiley Eastern Ltd. Air Pollution control: Ressamo. SECTION B 79 . Brown. Hydrology. 3. 1998. latest development in metering technology. New York. CBS Publisher Delhi. Regulatory frame work and aspects of tariff setting. Transmission Network system in India and other developed countries.Indian and world. New Delhi.A course in power plant engineering 2000. Types of electricity. Reduction of power losses and left. system layout.Suggested Readings 1. Hydro and Engineering Practice Vol. Gas pricing. 2. Paper V: Hydro Power Resources Management SECTION A Hydro power development planning. Construction methods. 4. Nigam. Dhanpat rai. Turan Goneu. 5. Human resources development and safety Suggested Readings 1. G. Engineering and economy. Life cycle costs. operations and maintenance principle. Energy and Environment: McGraw Hill. III Ed. Kirchmayer. McGraw Hill company. Organization and economy. Future development. history of energy pricing mechanism. SECTION B Metering at various locations. cost and supply analysis. Interconnected system. Types of contracts FIDIC conditions of contract. Inventory control & maintenance. Customers relations and handling of grievances. long term tariff. AC Transmission. Energy: Dolittle . etc. Planning and time scheduling. pricing under various environments. silson company Paper IV: Transmissions & Distribution of Electrical Energy SECTION A Fundamentals of transmission technology. Distribution of power. price and output determination. 4. Environment-power master plans. Matrix publisher. Protecting our Environment: McGlannan. McGraw Hill.S. Power Distribution Planning. Inc. Engineering. Resettlement and rehabilitation SECTION B Contracting and procurement. 3. Handbook of Hydro electric Engineering P. Suggested Readings 1. Choice of systems for different consumers.. Paper VI: Power Pricing & Power Purchase Agreements SECTION A Present energy pricing scenario in India and world. Oil pricing. Maintenance organization and planning. Coal Pricing. Skrotzi. General layout turbines. availability based tariff. HVDC Transmission. Equipment and Accessories. governors gates and other mechanical equipment. basic theory of energy pricing models. 2. time of the day tariff. 2. Publishers. Project management. Distribution centers as profit centers. Transmission Network. transformers and switch gear and Control equipment. Reference Book. H. Seismic considerations. Financial and legal issues. 2. Risk and responsibilities in a power purchase agreement. Suggested Readings 1. 3. Document of CERC-2000 CERC Publisher. Drafting of a model PPA. 80 . Tata McGraw Hill publishing Co. Kadekoli-publisher. Articles and schedules of a model PPA Definition and interpretation of terms of a model PPA.Requirements of PPA. Desirable principles of power purchase agreements. Ltd.United National Development Program & Economic commission for Pacific and Asia. Assessment of Tariff levels Scope of the PPA. Energy pricing in India by Herry sarkar and Gopal K. Negotiating Power purchase agreements PPA. Managerial economics by GS Gupta.